1 00:00:00,480 --> 00:00:04,360 Speaker 1: You're listening to KFI AM six forty on demand. 2 00:00:07,080 --> 00:00:09,200 Speaker 2: You know, I asked earlier. I said, I always love 3 00:00:09,240 --> 00:00:10,520 Speaker 2: to know what you're doing when you're listening to the show. 4 00:00:10,560 --> 00:00:12,000 Speaker 2: I love it because you got the talk back, you know, 5 00:00:12,039 --> 00:00:14,800 Speaker 2: which is cool because you're listening on the app or whatever, 6 00:00:14,840 --> 00:00:16,320 Speaker 2: and then you hit that talk back and oh, I'm 7 00:00:16,360 --> 00:00:18,880 Speaker 2: chilling out here with one guy that said, you guys 8 00:00:18,880 --> 00:00:21,440 Speaker 2: are really great when I'm on the Indica and I 9 00:00:21,480 --> 00:00:24,120 Speaker 2: was like, this is my peeps, these are my people. 10 00:00:25,520 --> 00:00:25,840 Speaker 3: Yep. 11 00:00:26,560 --> 00:00:29,840 Speaker 4: You you just smoke whatever you want because I am 12 00:00:30,000 --> 00:00:32,519 Speaker 4: way more entertaining when you're inebriated. 13 00:00:32,640 --> 00:00:37,440 Speaker 3: So you just do that, all right? If you hit 14 00:00:37,440 --> 00:00:38,520 Speaker 3: that talk back, what are you doing? 15 00:00:39,000 --> 00:00:42,279 Speaker 5: Hey, Chris, I listened to KFI on the app at 16 00:00:42,280 --> 00:00:46,240 Speaker 5: the gym on Amazon devices at home. 17 00:00:46,600 --> 00:00:47,159 Speaker 3: That's awesome. 18 00:00:47,320 --> 00:00:50,400 Speaker 5: Just on AM radio in the car, We'll say, since 19 00:00:51,120 --> 00:00:55,160 Speaker 5: younger people can't build equity by buying a house. 20 00:00:55,040 --> 00:00:59,120 Speaker 3: Oh yeah, we're talking about people under forty your host, totally. 21 00:00:58,840 --> 00:01:05,120 Speaker 5: Host should be investing in the stock market, in broad 22 00:01:05,160 --> 00:01:06,640 Speaker 5: market ETFs. 23 00:01:06,959 --> 00:01:07,720 Speaker 3: Yeah, that's true. 24 00:01:07,600 --> 00:01:11,280 Speaker 5: You know the track like the nastec or SMB five hundred. 25 00:01:11,440 --> 00:01:14,440 Speaker 4: I totally agree with you. Totally agree. My son is 26 00:01:14,560 --> 00:01:15,639 Speaker 4: my oldest son is thirty. 27 00:01:16,520 --> 00:01:19,759 Speaker 2: And oh, by the way, I got in trouble mark 28 00:01:20,920 --> 00:01:23,080 Speaker 2: because you've heard me refer to my wife before, right, 29 00:01:23,160 --> 00:01:25,000 Speaker 2: I always said that twice? Yes, well, yeah, I say 30 00:01:25,040 --> 00:01:27,320 Speaker 2: I married. I married an old lady with three used kids. 31 00:01:28,120 --> 00:01:30,840 Speaker 2: And that's Look. We've been together for twenty one years, 32 00:01:30,959 --> 00:01:33,760 Speaker 2: been married for twenty one years, been together for twenty 33 00:01:34,319 --> 00:01:39,360 Speaker 2: one years and ten minutes. And she she she evidently 34 00:01:39,400 --> 00:01:41,320 Speaker 2: doesn't think that joke is funny anymore. That's been the 35 00:01:41,400 --> 00:01:45,000 Speaker 2: joke from the beginning. And she she yelled at me tonight, 36 00:01:45,200 --> 00:01:47,000 Speaker 2: she said, you called me old. 37 00:01:47,560 --> 00:01:48,559 Speaker 3: You called me old. 38 00:01:49,120 --> 00:01:51,600 Speaker 4: I said, I'm sure I didn't, and you were just hoping. 39 00:01:51,640 --> 00:01:52,680 Speaker 4: She doesn't listen to the show. 40 00:01:52,800 --> 00:01:56,040 Speaker 3: She said, you used to call me pretty, and I said, oh, 41 00:01:56,120 --> 00:01:56,800 Speaker 3: you are pretty. 42 00:01:57,080 --> 00:02:00,000 Speaker 2: She says, but you call me old. Nobody wants to 43 00:02:00,200 --> 00:02:03,080 Speaker 2: hear you call your lady, your wife old. And I'm like, well, 44 00:02:03,120 --> 00:02:05,480 Speaker 2: I mean literally that's what old lady is. But you 45 00:02:05,560 --> 00:02:06,080 Speaker 2: know that's fine. 46 00:02:06,120 --> 00:02:06,280 Speaker 3: I know. 47 00:02:06,400 --> 00:02:10,000 Speaker 2: I go, you're right, sweetheart, You're so beautiful. And I said, 48 00:02:10,240 --> 00:02:14,400 Speaker 2: of course, in comparison, I mean I'm much younger, so 49 00:02:15,120 --> 00:02:15,560 Speaker 2: I mean. 50 00:02:15,760 --> 00:02:19,480 Speaker 3: Tread lightly you're not funny. You're not funny. 51 00:02:19,600 --> 00:02:21,240 Speaker 2: So anyway, I have to I have to make clear 52 00:02:22,280 --> 00:02:25,720 Speaker 2: my thirty year old son is my step son. But 53 00:02:25,840 --> 00:02:30,640 Speaker 2: it's not because my wife is old. It's because she's pretty. 54 00:02:30,720 --> 00:02:31,560 Speaker 3: You're getting work. 55 00:02:31,400 --> 00:02:33,600 Speaker 2: Look, yeah, listen, the math works out in her head. 56 00:02:33,600 --> 00:02:35,400 Speaker 2: That's fine. I just had to make sure I mentioned 57 00:02:35,440 --> 00:02:37,640 Speaker 2: my wife is prettier. Now I can sleep in my 58 00:02:37,680 --> 00:02:39,640 Speaker 2: bed tonight, which will be nice, and you can close 59 00:02:39,639 --> 00:02:40,080 Speaker 2: your eyes. 60 00:02:43,520 --> 00:02:46,840 Speaker 4: So my oldest is thirty, and he's like so many 61 00:02:46,840 --> 00:02:50,239 Speaker 4: other he's millennial, but you know, he's at the tail 62 00:02:50,320 --> 00:02:52,480 Speaker 4: end of millennials born in ninety five and I think 63 00:02:52,560 --> 00:02:56,000 Speaker 4: gen Z came around in ninety six or seven, right, 64 00:02:56,400 --> 00:02:59,640 Speaker 4: And so he doesn't have a house. 65 00:02:59,680 --> 00:03:00,600 Speaker 3: He's he's renting. 66 00:03:00,639 --> 00:03:03,520 Speaker 2: But to his credit, like this caller said, he's been 67 00:03:03,520 --> 00:03:06,800 Speaker 2: investing since he first got his you know, his first 68 00:03:06,800 --> 00:03:09,880 Speaker 2: full time job. He's he's really he loves the stock market. 69 00:03:09,880 --> 00:03:12,799 Speaker 2: He thinks it's he thinks it's fascinating, and he kind 70 00:03:12,800 --> 00:03:15,840 Speaker 2: of loves the excitement of it. So I'm excited to 71 00:03:15,840 --> 00:03:17,440 Speaker 2: see that because I agree with the caller that you 72 00:03:17,480 --> 00:03:18,720 Speaker 2: may not be able to get into that home, but 73 00:03:18,800 --> 00:03:20,240 Speaker 2: you can invest elsewhere. 74 00:03:20,400 --> 00:03:22,120 Speaker 3: So, but don't one percent agree. 75 00:03:22,160 --> 00:03:24,240 Speaker 4: Don't you have to have money to burn to risk 76 00:03:24,280 --> 00:03:27,200 Speaker 4: in the stock market because it's gambling, Let's just be clear. 77 00:03:27,400 --> 00:03:31,519 Speaker 2: Yeah, well it is. However, I would say this that 78 00:03:32,320 --> 00:03:35,200 Speaker 2: you're not likely to lose it. If I sit down 79 00:03:35,240 --> 00:03:37,960 Speaker 2: at a poker table and I lose the hand of poker, 80 00:03:37,960 --> 00:03:41,720 Speaker 2: I'm gonna lose all that money. Right, it's gone with 81 00:03:41,800 --> 00:03:44,400 Speaker 2: the stock market over the course of time if you 82 00:03:44,480 --> 00:03:47,040 Speaker 2: invest now, I mean, unless you're investing in something really risky. 83 00:03:47,080 --> 00:03:50,720 Speaker 2: But for instance, I've got I've got a few individual stocks, 84 00:03:50,720 --> 00:03:51,680 Speaker 2: I've got some ets. 85 00:03:52,080 --> 00:03:53,440 Speaker 3: My biggest investment is Apple. 86 00:03:53,520 --> 00:03:56,320 Speaker 2: It's grown really well since I started buying that twelve 87 00:03:56,360 --> 00:03:59,200 Speaker 2: years ago or something. The money that I put into 88 00:03:59,240 --> 00:04:03,680 Speaker 2: Apple to start with a couple grand rights has blown up. 89 00:04:04,440 --> 00:04:06,600 Speaker 2: And I'm not going to lose that two thousand dollars 90 00:04:06,600 --> 00:04:08,600 Speaker 2: of the three thousand. Well, however much I put into it, right, 91 00:04:08,640 --> 00:04:10,400 Speaker 2: that's not going to go away. I mean, the stock 92 00:04:10,480 --> 00:04:12,600 Speaker 2: market would have to crash and then I would have 93 00:04:12,640 --> 00:04:14,320 Speaker 2: to pull my money out for. 94 00:04:14,200 --> 00:04:17,560 Speaker 3: Me to lose money. 95 00:04:17,080 --> 00:04:19,279 Speaker 2: If you're being smart about it, I'm not saying there's 96 00:04:19,279 --> 00:04:20,880 Speaker 2: not risk, and I'm not saying you couldn't lose your money. 97 00:04:20,920 --> 00:04:24,000 Speaker 2: You could, but the it's not gambling like putting your 98 00:04:24,040 --> 00:04:24,960 Speaker 2: money in a slot machine. 99 00:04:25,000 --> 00:04:28,760 Speaker 4: So all these people who have invested in AI, they're 100 00:04:28,800 --> 00:04:30,520 Speaker 4: not concerned about that bubble bursting. 101 00:04:30,680 --> 00:04:35,159 Speaker 3: Well, of course they are. But that's a high risk, right, 102 00:04:35,200 --> 00:04:36,360 Speaker 3: I mean, and this is what I'm saying. 103 00:04:36,360 --> 00:04:37,800 Speaker 4: I mean, if you want to if you want to 104 00:04:37,839 --> 00:04:39,680 Speaker 4: invest in AI, then you take the money that you 105 00:04:39,680 --> 00:04:41,320 Speaker 4: can live without. And this is kind of the point 106 00:04:41,320 --> 00:04:42,599 Speaker 4: that I think you were making to start with. 107 00:04:42,680 --> 00:04:44,400 Speaker 2: Don't you have to have some assets to be able 108 00:04:44,400 --> 00:04:46,839 Speaker 2: to invest to take that risk. Yes, but if you don't, 109 00:04:46,880 --> 00:04:50,080 Speaker 2: then you invest in slow growth mutual funds, gotcha, right, 110 00:04:50,160 --> 00:04:53,279 Speaker 2: You just you find safer risks. I mean if I 111 00:04:53,320 --> 00:04:54,800 Speaker 2: took you to a poker table and I said, look, 112 00:04:54,839 --> 00:04:59,680 Speaker 2: this poker table hits ninety percent of the time, but 113 00:04:59,720 --> 00:05:01,960 Speaker 2: it does don't hit big. Like you put a dollar 114 00:05:02,000 --> 00:05:05,520 Speaker 2: in there, you might win a dollar ten and you go, okay, 115 00:05:05,520 --> 00:05:07,000 Speaker 2: well ten cents is in much. I go, oh, I 116 00:05:07,040 --> 00:05:08,520 Speaker 2: could take it over to this poker table. It doesn't 117 00:05:08,560 --> 00:05:10,160 Speaker 2: hit very often. You put a dollar and you could 118 00:05:10,160 --> 00:05:12,440 Speaker 2: get ten thousand dollars and you go, oh, okay, well 119 00:05:12,440 --> 00:05:14,599 Speaker 2: that's great. Okay, but now if I told you it 120 00:05:14,600 --> 00:05:16,640 Speaker 2: was a ten thousand dollars buy in to win a 121 00:05:16,640 --> 00:05:18,599 Speaker 2: million dollars, you go, I don't have ten thousand dollars, 122 00:05:18,680 --> 00:05:20,080 Speaker 2: but I can keep putting out a dollar and that 123 00:05:20,120 --> 00:05:23,200 Speaker 2: turns into a dollar ten, that turns into a dollar fifty, 124 00:05:23,200 --> 00:05:25,120 Speaker 2: that turns into three dollars, that turns into eight dollars, 125 00:05:25,160 --> 00:05:26,320 Speaker 2: that turns into ten dollars. 126 00:05:27,680 --> 00:05:30,080 Speaker 4: Anything to avoid you or me winding up in one 127 00:05:30,120 --> 00:05:35,560 Speaker 4: of those barrel with suspenders outfits. 128 00:05:35,120 --> 00:05:36,800 Speaker 2: No joke. I know a guy in radio. That's his 129 00:05:36,839 --> 00:05:39,400 Speaker 2: whole shtick. What do you mean he goes by barrel boy. 130 00:05:39,880 --> 00:05:42,240 Speaker 2: Oh yeah, he works on a country mum. He's a 131 00:05:42,240 --> 00:05:44,400 Speaker 2: great guy. It works at a country music station. He 132 00:05:44,440 --> 00:05:48,599 Speaker 2: goes around wearing nothing but a barrel, comedy gold all. 133 00:05:48,480 --> 00:05:50,760 Speaker 3: Of the events. Yeah, that's what he does. He's like 134 00:05:50,800 --> 00:05:53,080 Speaker 3: the stunt guy. Yeah, that's so funny. He said. 135 00:05:53,160 --> 00:05:56,240 Speaker 4: I bet people have parasocial relations with Oh yes. 136 00:05:56,040 --> 00:06:00,599 Speaker 2: Parasocial yes, yeah. One way relationships is celebrity as a machine. 137 00:06:00,880 --> 00:06:04,279 Speaker 3: Very very good. All right, from the talkbacks. 138 00:06:04,320 --> 00:06:08,640 Speaker 6: Okay, so I'm in my office full of computers and 139 00:06:08,839 --> 00:06:13,520 Speaker 6: recording equipment and a me too. I am putting a 140 00:06:13,560 --> 00:06:20,000 Speaker 6: new micro story on my website, which is Goddess of trance. 141 00:06:21,440 --> 00:06:24,760 Speaker 3: I'm sorry dot com. 142 00:06:24,000 --> 00:06:26,160 Speaker 6: Trance as in hypnosis. 143 00:06:26,160 --> 00:06:32,239 Speaker 4: Oh yeah, okay, all right, very good, shameless plug. 144 00:06:32,720 --> 00:06:35,599 Speaker 6: It's kind of a weird little micro story. All right, 145 00:06:35,800 --> 00:06:38,200 Speaker 6: but I'm about ready to quit and go take. 146 00:06:38,080 --> 00:06:38,760 Speaker 7: A bubble bath. 147 00:06:39,040 --> 00:06:40,320 Speaker 3: Oh take us with you. 148 00:06:42,279 --> 00:06:44,120 Speaker 4: That wasn't creepy. Wait, she was just getting to the 149 00:06:44,120 --> 00:06:47,640 Speaker 4: good parts. Look, we only got thirty seconds on the talkbacks. 150 00:06:47,839 --> 00:06:48,600 Speaker 4: That's all you get. 151 00:06:49,000 --> 00:06:51,479 Speaker 3: Thanks. You want to hear drawing the bath right? 152 00:06:51,880 --> 00:06:55,520 Speaker 2: Oh it's just a little warm right now, I'm adding 153 00:06:55,520 --> 00:06:57,239 Speaker 2: my bubbles weirdo. 154 00:06:57,720 --> 00:06:58,040 Speaker 3: All right? 155 00:06:58,080 --> 00:07:04,520 Speaker 2: Also from the talkbacks did we get? 156 00:07:04,600 --> 00:07:06,280 Speaker 3: But talkbacks? What is this? 157 00:07:08,920 --> 00:07:14,720 Speaker 4: What is happening right now? What is are we getting? 158 00:07:14,720 --> 00:07:16,400 Speaker 4: The talkbacks on a wax cylinder? 159 00:07:16,880 --> 00:07:22,120 Speaker 3: That was amazing? That did sound like an Edison gramophone? There, 160 00:07:22,160 --> 00:07:24,880 Speaker 3: didn't it? Watson, come here, I need you. 161 00:07:25,320 --> 00:07:29,000 Speaker 8: That is amazing, Chris, that's exactly what it's about. And 162 00:07:29,040 --> 00:07:32,080 Speaker 8: the interest rates are really high. Oh, the prices drop. 163 00:07:32,920 --> 00:07:35,440 Speaker 8: That's when you buy. Yes, that's when we were able to. 164 00:07:35,400 --> 00:07:36,040 Speaker 3: Buy a house. 165 00:07:36,640 --> 00:07:40,880 Speaker 8: The price was low, but the interest was high. 166 00:07:40,960 --> 00:07:43,559 Speaker 3: Is there anything worse than hearing me in the background. God, 167 00:07:44,200 --> 00:07:46,120 Speaker 3: you know the best part about me being me, I 168 00:07:46,120 --> 00:07:47,080 Speaker 3: don't have to listen to me. 169 00:07:47,760 --> 00:07:51,760 Speaker 8: Barely bought it, held on to it. The race dropped. Yeah, 170 00:07:52,160 --> 00:07:56,080 Speaker 8: the price went way up, and now we're good smart. 171 00:07:56,920 --> 00:07:59,880 Speaker 3: Oh God, he hearing myself listen to that booming voice. 172 00:08:00,080 --> 00:08:07,080 Speaker 4: Hate hearing myself. Hate hearing that so much. God got 173 00:08:07,120 --> 00:08:07,520 Speaker 4: into radio. 174 00:08:07,560 --> 00:08:09,880 Speaker 2: I was doing a morning show and I had to 175 00:08:09,880 --> 00:08:11,560 Speaker 2: wake up early, so I had the alarm clock set 176 00:08:11,600 --> 00:08:16,080 Speaker 2: to my station, and I never forget. Alarm clock went 177 00:08:16,080 --> 00:08:17,920 Speaker 2: off one morning and it was one of my commercials 178 00:08:18,040 --> 00:08:20,800 Speaker 2: was playing, and it was the most terrifying, surreal thing ever. 179 00:08:21,880 --> 00:08:24,240 Speaker 2: Oh God, nothing worse than waking up to your own voice. 180 00:08:24,320 --> 00:08:26,280 Speaker 4: Yeah, this is cool of a rod sterling aspect to 181 00:08:26,360 --> 00:08:27,400 Speaker 4: that that I don't like either. 182 00:08:27,600 --> 00:08:30,120 Speaker 3: One hundred percent true. One hundred percent true. 183 00:08:30,440 --> 00:08:33,760 Speaker 2: Right, Netflix and Amazon are jacking with the rating system, 184 00:08:34,600 --> 00:08:37,079 Speaker 2: which is gonna make things a little weird. If you're 185 00:08:37,120 --> 00:08:41,200 Speaker 2: trying to buy advertising with Netflix and Amazon, wait until 186 00:08:41,200 --> 00:08:45,800 Speaker 2: you find out who they say is watching all because 187 00:08:45,880 --> 00:08:48,559 Speaker 2: they have this one little metric. And I'm going to 188 00:08:48,600 --> 00:08:50,080 Speaker 2: tell you what that is in just a moment. I'm 189 00:08:50,160 --> 00:08:52,160 Speaker 2: Chris Merrilfi Am six forty Live everywhere. 190 00:08:52,160 --> 00:08:56,040 Speaker 7: On the iHeartRadio you're listening to KFI AM six forty 191 00:08:56,320 --> 00:09:03,439 Speaker 7: on demand, Chris Merril sixty more stimulating talk listen anytime 192 00:09:03,480 --> 00:09:06,800 Speaker 7: on demand, and the iHeartRadio app. Man, I guess I'm 193 00:09:06,800 --> 00:09:11,560 Speaker 7: getting deported now. That's all right, Probably better off that way. 194 00:09:12,320 --> 00:09:13,520 Speaker 7: I love when you guys hit us up on the 195 00:09:13,520 --> 00:09:14,000 Speaker 7: talkback too. 196 00:09:14,040 --> 00:09:15,920 Speaker 2: I do listen to all the talkbacks, even when they're 197 00:09:16,120 --> 00:09:18,240 Speaker 2: scratching and they sound like they were recorded by Edison. 198 00:09:18,400 --> 00:09:24,000 Speaker 9: Hey, guys, just listen in from the Bay Area, Fairview, California. 199 00:09:24,080 --> 00:09:27,320 Speaker 3: Oh, wonderful spaghetti French brit. 200 00:09:27,440 --> 00:09:32,680 Speaker 9: Yeah, yes, I don't think his wife is really gonna 201 00:09:32,920 --> 00:09:35,760 Speaker 9: like that if she actually is listening this week. 202 00:09:36,679 --> 00:09:38,680 Speaker 3: Yeah, Mark, but he's actually hilarious. 203 00:09:38,920 --> 00:09:40,640 Speaker 9: And thank you for the entertainment. 204 00:09:40,960 --> 00:09:43,640 Speaker 3: And God bless America, God bless America. 205 00:09:43,679 --> 00:09:46,600 Speaker 2: Thank you so much. Appreciate that. Yeah, here's what you 206 00:09:46,640 --> 00:09:48,960 Speaker 2: have to understand about my wife. We've been married for 207 00:09:48,960 --> 00:09:51,480 Speaker 2: twenty one years. What do you mean, Boston's the dumbest 208 00:09:51,480 --> 00:09:52,000 Speaker 2: thing I've said. 209 00:09:52,040 --> 00:09:54,280 Speaker 4: No, you mean twenty one long years. Just say what 210 00:09:54,320 --> 00:09:57,360 Speaker 4: you're implying. Good long for her, Yeah, yeah, been brutal 211 00:09:57,400 --> 00:10:00,640 Speaker 4: for her. No, she knows what she got into. I'm 212 00:10:00,720 --> 00:10:04,360 Speaker 4: very fortunate my wife. My wife understands the game. She's like, look, 213 00:10:04,760 --> 00:10:07,080 Speaker 4: everything's going out there. Sometimes it's gonna be funny. 214 00:10:07,120 --> 00:10:11,640 Speaker 2: Sometimes sometimes sometimes it doesn't land quite right. 215 00:10:11,760 --> 00:10:14,680 Speaker 3: She just she's like, it wasn't funny today. Okay, you 216 00:10:14,679 --> 00:10:20,160 Speaker 3: don't have rules. I get that anything off limits? Nah, 217 00:10:20,160 --> 00:10:23,240 Speaker 3: I mean, don't she nah. 218 00:10:23,920 --> 00:10:27,640 Speaker 2: She's very protective of her family, but they also know 219 00:10:27,760 --> 00:10:34,000 Speaker 2: like I can have fun, but don't don't punch down. 220 00:10:34,040 --> 00:10:36,720 Speaker 2: Does that make sense? Like I tell you that my 221 00:10:36,760 --> 00:10:40,160 Speaker 2: mother in law is the best stories. She she accidentally 222 00:10:40,240 --> 00:10:46,240 Speaker 2: robbed a bank one time, she accidentally uh trafficked humans 223 00:10:47,040 --> 00:10:50,720 Speaker 2: multiple times. She may have accidentally drowned a man one time. 224 00:10:51,559 --> 00:10:54,840 Speaker 2: And I and I will tell these stories periodically and 225 00:10:54,880 --> 00:10:56,800 Speaker 2: they're great, and we all just kind of laugh with 226 00:10:56,880 --> 00:10:59,000 Speaker 2: my mother in law. But we never want her to 227 00:10:59,160 --> 00:11:04,040 Speaker 2: feel like like it's all at her expense. And that's 228 00:11:04,080 --> 00:11:06,600 Speaker 2: a tough needle to thread sometimes it is. That's why 229 00:11:06,600 --> 00:11:11,240 Speaker 2: I'm a professional. Of course you are. Yeah, she knows. 230 00:11:11,280 --> 00:11:13,199 Speaker 2: I talk about the kids, you know what, there are 231 00:11:13,200 --> 00:11:15,760 Speaker 2: some personal things with my kids that that are off limits, 232 00:11:15,760 --> 00:11:19,280 Speaker 2: that are that are too personal. I can do general 233 00:11:19,360 --> 00:11:24,400 Speaker 2: things like you know, my kids are morons or you know, 234 00:11:25,160 --> 00:11:27,280 Speaker 2: it's you know, being a parent is the most difficult 235 00:11:27,280 --> 00:11:29,080 Speaker 2: thing I've ever done, mostly because I have dumb kids, 236 00:11:29,120 --> 00:11:30,360 Speaker 2: you know, that kind of thing. I can say that. 237 00:11:31,120 --> 00:11:33,360 Speaker 2: But if there's something that my kids are going through 238 00:11:33,360 --> 00:11:38,199 Speaker 2: that's off limits, I see Yeah, yeah, does that make sense? 239 00:11:38,280 --> 00:11:40,959 Speaker 2: So a little taste of Rickles, but not the full Rickles. 240 00:11:41,960 --> 00:11:45,520 Speaker 2: I think even Rickles would have had a limitation on things. Yeah, maybe, 241 00:11:45,520 --> 00:11:48,720 Speaker 2: I think let's say that, you know, let's say that, 242 00:11:50,960 --> 00:11:53,480 Speaker 2: let's say that I'm trying to think, because no, that 243 00:11:53,480 --> 00:11:57,319 Speaker 2: wouldn't have been off limits. Let's say that Johnny Carson 244 00:11:57,400 --> 00:11:59,440 Speaker 2: had a kid that was in a car accident and 245 00:11:59,600 --> 00:12:02,880 Speaker 2: was in ICU. Wrickles when to come out and been like, 246 00:12:03,559 --> 00:12:07,000 Speaker 2: you know, poor ICU, you know something like that, You 247 00:12:07,080 --> 00:12:09,240 Speaker 2: know what I mean. I think we all know that 248 00:12:09,240 --> 00:12:12,360 Speaker 2: there are certain limitations. Also, you never mess with Johnny. 249 00:12:13,000 --> 00:12:15,959 Speaker 2: Never mess with Johnny. Yeah, that he's off limits, totally 250 00:12:15,960 --> 00:12:16,520 Speaker 2: off limits. 251 00:12:17,960 --> 00:12:22,400 Speaker 4: Johnny ruled the ratings fair to say, Johnny was a 252 00:12:22,440 --> 00:12:27,760 Speaker 4: master of the ratings. The ratings game is fickle, it 253 00:12:27,880 --> 00:12:29,720 Speaker 4: is tough, and I can tell you this is somebody 254 00:12:29,760 --> 00:12:31,719 Speaker 4: whose entire living is based on. 255 00:12:33,240 --> 00:12:35,360 Speaker 3: A metric that has a forty percent error rate. 256 00:12:36,240 --> 00:12:40,319 Speaker 2: However, when it comes to streaming, you can see exactly 257 00:12:40,640 --> 00:12:43,120 Speaker 2: how many people are watching, at what time, and how 258 00:12:43,160 --> 00:12:43,920 Speaker 2: long they're watching. 259 00:12:44,160 --> 00:12:45,320 Speaker 3: You can do this if you run a website. 260 00:12:45,320 --> 00:12:47,040 Speaker 2: You can see how many people were watching, where they 261 00:12:47,080 --> 00:12:48,840 Speaker 2: went after they left your website, what did they go 262 00:12:48,880 --> 00:12:50,960 Speaker 2: to next? I mean, the metrics were all there because 263 00:12:51,120 --> 00:12:53,319 Speaker 2: you've got cookies and you've got tracking that goes on, right, 264 00:12:53,320 --> 00:12:56,160 Speaker 2: it's all there. So Netflix and Amazon know how many 265 00:12:56,160 --> 00:12:58,600 Speaker 2: people are watching. And now they're trying to sell ads. 266 00:12:58,640 --> 00:13:01,040 Speaker 2: Of course they've they've gotten rid of their their original 267 00:13:01,200 --> 00:13:04,520 Speaker 2: streaming systems and they've gone to an ad based system 268 00:13:04,559 --> 00:13:07,560 Speaker 2: for somebody places, unless, of course, you fall for the 269 00:13:07,559 --> 00:13:09,200 Speaker 2: extortion and you pay the extra for. 270 00:13:10,960 --> 00:13:11,960 Speaker 3: No commercials like I do. 271 00:13:12,679 --> 00:13:17,679 Speaker 2: So Netflix and Amazon have developed this new metric and 272 00:13:17,760 --> 00:13:21,320 Speaker 2: it counts anyone who watches at least one minute of 273 00:13:21,400 --> 00:13:29,160 Speaker 2: commercials in a month as a monthly active viewer. So 274 00:13:29,280 --> 00:13:31,800 Speaker 2: if they are selling and it gets worse than that, 275 00:13:32,200 --> 00:13:34,319 Speaker 2: if they're selling advertising. Let's say they go to Coca 276 00:13:34,320 --> 00:13:37,720 Speaker 2: Cola just making them, you know, just randomly said they 277 00:13:37,760 --> 00:13:39,360 Speaker 2: go to Coca Cola and they go, hey, Coca Cola. 278 00:13:40,280 --> 00:13:44,160 Speaker 2: We have three hundred and ten million, actually it's three 279 00:13:44,240 --> 00:13:47,920 Speaker 2: hundred and fifteen million viewers monthly active viewers. We have 280 00:13:47,920 --> 00:13:53,120 Speaker 2: three hundred and fifteen million monthly active viewers. You want 281 00:13:53,120 --> 00:13:55,480 Speaker 2: to get eyes on your product, You're going to do 282 00:13:55,520 --> 00:13:59,480 Speaker 2: a new product launch, the new diet Cherry Vanilla Zero 283 00:14:00,200 --> 00:14:04,439 Speaker 2: Claus special Edition Coca Cola is coming out, and you 284 00:14:04,520 --> 00:14:06,559 Speaker 2: want to get eyes on that. Well, we've got three 285 00:14:06,600 --> 00:14:11,320 Speaker 2: hundred and fifteen million people watching Netflix and Amazon, so 286 00:14:11,440 --> 00:14:12,439 Speaker 2: you need to buy from us. 287 00:14:13,640 --> 00:14:14,280 Speaker 3: But they don't. 288 00:14:15,200 --> 00:14:17,439 Speaker 2: They have three hundred and fifteen They don't even have 289 00:14:17,480 --> 00:14:19,880 Speaker 2: three hundred and fifteen million viewers. What they have are 290 00:14:20,040 --> 00:14:24,320 Speaker 2: people who watched one minute of advertising in the entire month. 291 00:14:24,520 --> 00:14:26,280 Speaker 2: And then not only that, but they pull the old 292 00:14:26,320 --> 00:14:29,760 Speaker 2: newspaper trick and on newspaper used to figure their circulation mark. 293 00:14:29,760 --> 00:14:33,000 Speaker 2: You'll know this is an old newspaper guy. They go, well, 294 00:14:33,040 --> 00:14:37,040 Speaker 2: we have we have ten thousand subscribers, but there's four 295 00:14:37,040 --> 00:14:39,400 Speaker 2: people in the household. That's forty thousand people viewing that 296 00:14:39,600 --> 00:14:41,920 Speaker 2: are reading the newspaper. Yeah, the pass along rate, that's 297 00:14:41,960 --> 00:14:44,720 Speaker 2: exactly it. So now Netflix and Amazon are using that 298 00:14:44,760 --> 00:14:46,680 Speaker 2: same thing. So they go, we have we had one 299 00:14:46,720 --> 00:14:50,280 Speaker 2: person in the household watch one minute of commercials, and 300 00:14:50,320 --> 00:14:53,000 Speaker 2: there's four people in that household, so that means that 301 00:14:53,040 --> 00:14:58,680 Speaker 2: it's four people. So that counts as four now, so 302 00:14:59,280 --> 00:15:04,200 Speaker 2: you could watch you're watching Amazon Prime. Say you're watching 303 00:15:04,640 --> 00:15:07,120 Speaker 2: Thursday night football on Amazon Prime. You're only interested in 304 00:15:07,120 --> 00:15:10,520 Speaker 2: one game, it's your team, and you watch one minute 305 00:15:10,720 --> 00:15:14,240 Speaker 2: of the Amazon ads. That's it as far as Amazon 306 00:15:14,320 --> 00:15:19,560 Speaker 2: is concerned. Four people are watching their streaming every single night, 307 00:15:19,600 --> 00:15:21,040 Speaker 2: and that's what they're selling to Coca Cola. 308 00:15:22,160 --> 00:15:24,120 Speaker 3: That's how they're doing it. 309 00:15:24,120 --> 00:15:26,800 Speaker 2: It is such a joke that they're doing this, especially 310 00:15:26,800 --> 00:15:28,840 Speaker 2: when they know how many people are watching based on 311 00:15:28,840 --> 00:15:32,800 Speaker 2: the ips and when was the last time, Because this 312 00:15:32,880 --> 00:15:34,600 Speaker 2: is not how streaming works. This is not the old 313 00:15:34,640 --> 00:15:38,040 Speaker 2: days of come on, kids, grab your TV dinners, Johnny's on. 314 00:15:39,200 --> 00:15:41,920 Speaker 2: We're not all sitting around the television. We're not sitting 315 00:15:41,920 --> 00:15:45,160 Speaker 2: around the tube watching the single show together. Especially when 316 00:15:45,200 --> 00:15:47,520 Speaker 2: it comes to streaming. The kids go to their rooms, 317 00:15:47,520 --> 00:15:49,760 Speaker 2: they watch what they want to watch. Dad goes into 318 00:15:49,800 --> 00:15:52,800 Speaker 2: his room and he watches, or his office or his 319 00:15:52,840 --> 00:15:55,760 Speaker 2: dinner whenever they have the ward clever or I don't 320 00:15:55,800 --> 00:15:58,640 Speaker 2: know what people do anymore, and he's watching the football 321 00:15:58,680 --> 00:16:01,160 Speaker 2: game and mom is out watching How to Kill Your 322 00:16:01,200 --> 00:16:02,080 Speaker 2: Husband and Get Away With It. 323 00:16:02,120 --> 00:16:02,480 Speaker 3: Shows. 324 00:16:02,840 --> 00:16:07,400 Speaker 2: Also on the streaming service, everyone's watching something different, maybe 325 00:16:07,440 --> 00:16:09,800 Speaker 2: not even on those services, but it doesn't matter because 326 00:16:09,840 --> 00:16:14,000 Speaker 2: that's how they are counting those metrics now. So just 327 00:16:14,080 --> 00:16:16,680 Speaker 2: know when you hear that Netflix is breaking new records 328 00:16:16,720 --> 00:16:19,080 Speaker 2: and they've got three hundred and fifteen million people watching. 329 00:16:20,880 --> 00:16:25,320 Speaker 2: Not so fast, my friend, as Lee Corso would say, however, 330 00:16:25,800 --> 00:16:29,000 Speaker 2: ratings still do matter. You have to have eyeballs on 331 00:16:29,040 --> 00:16:32,400 Speaker 2: your content. One network is finding out out the hard 332 00:16:32,400 --> 00:16:37,280 Speaker 2: way and it is a slow, sad decline. That is 333 00:16:37,320 --> 00:16:40,320 Speaker 2: next Chris Merril, I AM six forty live everywhere on 334 00:16:40,360 --> 00:16:41,280 Speaker 2: the iHeartRadio WEP. 335 00:16:41,760 --> 00:16:45,720 Speaker 1: You're listening to KFI AM six forty on demand. 336 00:16:46,880 --> 00:16:48,400 Speaker 2: Oh, I got to get to this real fast. Here, 337 00:16:48,440 --> 00:16:51,680 Speaker 2: We've got to Pastathanus Back. Is the fifteenth year we've 338 00:16:51,680 --> 00:16:55,040 Speaker 2: been doing this. Chef Bruno's charity, Katerina's Club, providing more 339 00:16:55,040 --> 00:16:57,200 Speaker 2: than twenty five thousand meals every week to kids and 340 00:16:57,280 --> 00:17:00,000 Speaker 2: needing something California. It's your generosity that makes it all happen. 341 00:17:00,080 --> 00:17:03,760 Speaker 2: Up and live broadcast on Giving Tuesday, that is on 342 00:17:03,800 --> 00:17:04,960 Speaker 2: the second from five. 343 00:17:04,800 --> 00:17:06,879 Speaker 3: To eight at the Anaheim White House. We do this 344 00:17:07,000 --> 00:17:07,960 Speaker 3: every year. It's a big. 345 00:17:07,840 --> 00:17:11,640 Speaker 2: Blowout on Anaheim Boulevard. You can start helping today. However, 346 00:17:11,640 --> 00:17:13,560 Speaker 2: you don't have to wait until then. You can donate 347 00:17:13,600 --> 00:17:16,880 Speaker 2: anytime kfi am six to forty dot com slash Pastathon 348 00:17:17,000 --> 00:17:19,280 Speaker 2: or also go there to find posta and sauce drop 349 00:17:19,320 --> 00:17:20,119 Speaker 2: off locations. 350 00:17:20,560 --> 00:17:23,200 Speaker 3: You can also go to any Smart and Final and 351 00:17:23,359 --> 00:17:26,280 Speaker 3: donate any amount. 352 00:17:27,520 --> 00:17:33,040 Speaker 2: At the checkout, even in Arizona and in Fada. Indeed, 353 00:17:33,560 --> 00:17:36,040 Speaker 2: go to any Weddy's restaurant Southern California, donate five dollars 354 00:17:36,080 --> 00:17:38,040 Speaker 2: a more to Katerina's Club and you get a cooping book. 355 00:17:38,560 --> 00:17:40,280 Speaker 2: Ninety five percent of your donation is gonna go to 356 00:17:40,359 --> 00:17:42,639 Speaker 2: Katerina's Club and go to Amava Resort and Casino. And 357 00:17:42,640 --> 00:17:44,280 Speaker 2: when you cash in your winning ticket at the kiosk, 358 00:17:44,359 --> 00:17:46,720 Speaker 2: it's gonna ask you do you want to donate your change? 359 00:17:46,800 --> 00:17:49,159 Speaker 2: You say yeah, and then you pick Katerina's Club from 360 00:17:49,160 --> 00:17:52,440 Speaker 2: the four options that pop up. We're gonna be broadcasting live, 361 00:17:52,520 --> 00:17:54,200 Speaker 2: and by we I mean not me, but other people 362 00:17:54,240 --> 00:17:56,960 Speaker 2: who are dedicated and working harder. Conway is live on 363 00:17:57,040 --> 00:17:59,280 Speaker 2: Friday from four to eight Smart and Final your Belinda. 364 00:17:59,320 --> 00:18:01,359 Speaker 2: It's on Yourorba lind To Boulevard right off ninety one 365 00:18:01,880 --> 00:18:03,760 Speaker 2: and when you go there, if you get there early, 366 00:18:03,800 --> 00:18:05,399 Speaker 2: then you're gonna get a little benny They got a 367 00:18:05,440 --> 00:18:07,320 Speaker 2: little Benny bag for you. You're gonna feel like you're 368 00:18:07,320 --> 00:18:10,880 Speaker 2: walking out of the Oscars with a swag bag. And 369 00:18:10,880 --> 00:18:14,520 Speaker 2: then Neil Sebaidra on Saturdays Live two to five, Wendy's 370 00:18:14,560 --> 00:18:18,560 Speaker 2: Mission Viejo on Alicia Parkway. So great chances for you 371 00:18:18,600 --> 00:18:20,919 Speaker 2: to help out with the pastathon again, kfi ams ex 372 00:18:20,920 --> 00:18:26,280 Speaker 2: sporting dot Com slash Pastathon. I just got word earlier 373 00:18:26,320 --> 00:18:30,800 Speaker 2: today that Major League Baseball just struck a deal with 374 00:18:31,400 --> 00:18:36,080 Speaker 2: a number of different outlets to carry the games. And 375 00:18:37,200 --> 00:18:40,040 Speaker 2: it's just all over the place. Man, It's just all 376 00:18:40,080 --> 00:18:43,440 Speaker 2: over the place. If you are a fan of Major 377 00:18:43,520 --> 00:18:46,680 Speaker 2: League Baseball and you want to watch, you know, not 378 00:18:46,760 --> 00:18:48,399 Speaker 2: just the Dodgers, but you want to watch I don't know, 379 00:18:48,440 --> 00:18:50,280 Speaker 2: maybe you're from another state and you want to watch 380 00:18:50,320 --> 00:18:54,160 Speaker 2: your home team as well. ESPN is gonna get thirty 381 00:18:54,280 --> 00:18:58,880 Speaker 2: national games through the twenty twenty eight season. They also 382 00:18:58,920 --> 00:19:01,560 Speaker 2: get the rights to the mL BE dot TV out 383 00:19:01,600 --> 00:19:05,000 Speaker 2: of market package and the local streaming for six clubs. 384 00:19:05,880 --> 00:19:09,480 Speaker 2: That includes the Mariners, Diamondbacks, Twins, Guardians, Padres, and Rockies. 385 00:19:09,520 --> 00:19:12,520 Speaker 2: So if you're in San Diego listening right now, ESPN 386 00:19:12,560 --> 00:19:13,879 Speaker 2: is gonna have that, and I think you're gonna be 387 00:19:13,880 --> 00:19:15,760 Speaker 2: able to watch your in You're gonna be able to 388 00:19:15,800 --> 00:19:20,680 Speaker 2: watch the home games through the ESPN and I'm guessing 389 00:19:20,760 --> 00:19:21,520 Speaker 2: this through the app. 390 00:19:21,640 --> 00:19:22,000 Speaker 3: Okay. 391 00:19:22,800 --> 00:19:24,800 Speaker 2: So ESPN is also gonna gain rights for any additional 392 00:19:24,800 --> 00:19:28,560 Speaker 2: teams that join in their initiative as well. MLBtv package 393 00:19:28,600 --> 00:19:31,560 Speaker 2: is accessible via both ESPN and Major League platform. 394 00:19:31,680 --> 00:19:33,040 Speaker 3: This is going to be confusing already. 395 00:19:33,200 --> 00:19:35,359 Speaker 2: The annual Little League Classic is going to be remain 396 00:19:35,400 --> 00:19:37,760 Speaker 2: a part of the ESPN lineup, all right? 397 00:19:37,800 --> 00:19:38,240 Speaker 3: What else? 398 00:19:39,800 --> 00:19:43,200 Speaker 2: NBC has an arrangement that strengthens the Sunday night sports lineup, 399 00:19:43,240 --> 00:19:46,159 Speaker 2: complementing NBA and NFL programming. That network is going to 400 00:19:46,200 --> 00:19:49,879 Speaker 2: broadcast the Wildcard Round previously held by ESPN. Peacock is 401 00:19:49,880 --> 00:19:53,480 Speaker 2: going to assume Sunday morning streaming packages formerly carried by Roku. 402 00:19:54,119 --> 00:19:57,280 Speaker 2: NBC's deal kicks off March twenty sixth in a primetime 403 00:19:57,320 --> 00:19:59,679 Speaker 2: matchup between the d Backs and the Dodgers. That is 404 00:19:59,720 --> 00:20:03,720 Speaker 2: when they raise the Banner and Chavez Ravine. I think 405 00:20:03,760 --> 00:20:07,200 Speaker 2: that's the second game of the year. Netflix is also 406 00:20:07,240 --> 00:20:09,840 Speaker 2: going to start carrying some baseball as well. They're going 407 00:20:09,880 --> 00:20:12,400 Speaker 2: to get the Home Run Derby and Major League Baseball 408 00:20:12,440 --> 00:20:18,400 Speaker 2: season opener. So now if you want to watch it, 409 00:20:18,400 --> 00:20:25,400 Speaker 2: it's NBC Universal, Peacock, Netflix, ESPN, and I think there's 410 00:20:25,440 --> 00:20:27,000 Speaker 2: another one in there too. I think somebody else has 411 00:20:27,040 --> 00:20:30,720 Speaker 2: got an MLB TV. I think there was another place 412 00:20:30,760 --> 00:20:32,159 Speaker 2: that I saw that's catching a little bit of this. 413 00:20:33,920 --> 00:20:35,800 Speaker 2: It is so hard to keep up with everything, and 414 00:20:35,840 --> 00:20:38,040 Speaker 2: I'm telling you sports is the prize right now because 415 00:20:38,160 --> 00:20:41,080 Speaker 2: sports and news, they are the only linear programming out 416 00:20:41,080 --> 00:20:44,679 Speaker 2: there that people tune in for. Otherwise, they just stream 417 00:20:44,720 --> 00:20:47,920 Speaker 2: their shows at their convenience. They don't need to tune 418 00:20:47,960 --> 00:20:51,040 Speaker 2: in specifically to watch their favorite show. Don't worry, it'll 419 00:20:51,080 --> 00:20:52,879 Speaker 2: be on after dinner. We don't have to stop what 420 00:20:52,920 --> 00:20:55,439 Speaker 2: we're doing, or don't worry it'll be on tomorrow. I 421 00:20:55,480 --> 00:20:57,199 Speaker 2: can go out with my friends tonight and then I 422 00:20:57,200 --> 00:20:59,680 Speaker 2: can catch up tomorrow or the next day or whatever 423 00:20:59,680 --> 00:21:04,000 Speaker 2: else is. And so it's the linear programming is the 424 00:21:04,000 --> 00:21:07,080 Speaker 2: stuff that has immediacy. I have to watch the game 425 00:21:07,119 --> 00:21:08,600 Speaker 2: because I don't want to hear how it ended. I 426 00:21:08,640 --> 00:21:11,120 Speaker 2: have to watch it live. It's the only appointment viewing still. 427 00:21:11,119 --> 00:21:13,760 Speaker 2: And of course news you want to get whatever's breaking, 428 00:21:13,800 --> 00:21:15,119 Speaker 2: you want to get it. You want to get it 429 00:21:15,359 --> 00:21:17,440 Speaker 2: in a timely manner. You don't want to feel like 430 00:21:17,480 --> 00:21:19,960 Speaker 2: you're falling behind. However, news you can also go to. 431 00:21:21,160 --> 00:21:23,760 Speaker 2: You can go to your you know, your streaming apps 432 00:21:24,560 --> 00:21:26,560 Speaker 2: to get news. You probably get to pop ups all 433 00:21:26,560 --> 00:21:27,040 Speaker 2: over the place. 434 00:21:27,080 --> 00:21:27,560 Speaker 3: I know I do. 435 00:21:29,040 --> 00:21:31,800 Speaker 2: Meanwhile, all this streaming and it's not just you know, 436 00:21:31,840 --> 00:21:35,600 Speaker 2: it's not sports. Streaming is hurting everybody turns out. Streaming 437 00:21:35,680 --> 00:21:36,840 Speaker 2: killed the video Star. 438 00:21:37,600 --> 00:21:37,800 Speaker 3: Yeah. 439 00:21:37,800 --> 00:21:39,760 Speaker 4: I remember when MTV came on and they played the 440 00:21:40,400 --> 00:21:42,800 Speaker 4: Buggles and video killed the Radio Star. 441 00:21:42,880 --> 00:21:43,280 Speaker 3: That was there? 442 00:21:43,400 --> 00:21:48,400 Speaker 2: Oh, video killed the Radio Star. Yeah, aren't we hilarious? Yeah, 443 00:21:48,440 --> 00:21:49,160 Speaker 2: you're hilarious. 444 00:21:50,000 --> 00:21:53,560 Speaker 3: Isn't that great? Yeah, it's so funny. I don't think 445 00:21:53,600 --> 00:22:00,560 Speaker 3: it's funny. I don't think it's funny. 446 00:22:00,880 --> 00:22:13,000 Speaker 4: Crappy song, absolute trash, what terrible song, horrible. 447 00:22:14,119 --> 00:22:20,840 Speaker 3: Flip with the stick. I think they're so funny. 448 00:22:21,880 --> 00:22:25,280 Speaker 2: Well, just like you said, just like we said at 449 00:22:25,280 --> 00:22:28,760 Speaker 2: the time US radio people in nineteen eighty two, I 450 00:22:28,800 --> 00:22:32,680 Speaker 2: think when they aired that as their first video. Oh, 451 00:22:32,720 --> 00:22:37,080 Speaker 2: it's a fad, it'll pass. Well, it's happening. I was 452 00:22:37,119 --> 00:22:41,520 Speaker 2: reading an article about the long decline and agonizing downfall 453 00:22:41,640 --> 00:22:44,120 Speaker 2: of MTV. Rolling Stone had it, and they were talking 454 00:22:44,200 --> 00:22:47,879 Speaker 2: about how the network was on top of things, not 455 00:22:47,920 --> 00:22:49,520 Speaker 2: only with the videos that they had in the eighties, 456 00:22:49,560 --> 00:22:52,520 Speaker 2: but then when they shifted to being basically the first 457 00:22:52,560 --> 00:22:57,359 Speaker 2: reality show network. They had Real World, right, and then 458 00:22:57,400 --> 00:23:01,360 Speaker 2: they had the VMA's. It was massive. But now you've 459 00:23:01,400 --> 00:23:05,080 Speaker 2: got YouTube, you've got TikTok, and people are no longer 460 00:23:05,280 --> 00:23:10,200 Speaker 2: discovering new music videos and artists on MTV. They're discovering 461 00:23:10,240 --> 00:23:14,280 Speaker 2: them through the algorithms. And so MTV is shifted toward 462 00:23:14,400 --> 00:23:18,960 Speaker 2: more reality TV, more more contest type stuff as well, 463 00:23:19,080 --> 00:23:22,240 Speaker 2: and they're getting away from their identity. They are alienating 464 00:23:22,840 --> 00:23:26,680 Speaker 2: there what is it, fifteen to twenty nine core viewers. 465 00:23:27,160 --> 00:23:29,359 Speaker 3: So MTV is still around, but their brand just isn't 466 00:23:29,359 --> 00:23:31,960 Speaker 3: worth what it used to be. It's just not there 467 00:23:32,000 --> 00:23:33,879 Speaker 3: any longer, they say. 468 00:23:33,920 --> 00:23:38,879 Speaker 2: It's a story of It's a case study in media disruption. 469 00:23:39,040 --> 00:23:42,600 Speaker 2: What happens when a dominant brand fails to anticipate how 470 00:23:42,640 --> 00:23:47,960 Speaker 2: audiences shift from TV to on demand and mobile. So 471 00:23:48,359 --> 00:23:51,040 Speaker 2: why is anybody gonna go to empt Mark. I know 472 00:23:51,080 --> 00:23:52,840 Speaker 2: you're like, what, how dare you? When was the last 473 00:23:52,880 --> 00:23:56,120 Speaker 2: name you watched MTV? I couldn't even tell you. Yeah, exactly, 474 00:23:56,520 --> 00:23:58,600 Speaker 2: I will. Now you grew, you grew out of the demo, 475 00:23:58,760 --> 00:24:00,719 Speaker 2: as did I. Like, we're not in demo anymore. 476 00:24:00,760 --> 00:24:02,840 Speaker 4: No, I think the Gulf gen X and I watched 477 00:24:03,080 --> 00:24:05,959 Speaker 4: MTV plenty when I was avoiding homework in high school. 478 00:24:06,359 --> 00:24:08,399 Speaker 2: Right for me, it was always kind of on in 479 00:24:08,400 --> 00:24:10,560 Speaker 2: the background. Yeah, if I was watching m TV, it 480 00:24:10,560 --> 00:24:11,560 Speaker 2: was on in the background, but that was. 481 00:24:11,520 --> 00:24:13,520 Speaker 4: When I had music on it, and it wasn't all 482 00:24:13,680 --> 00:24:15,600 Speaker 4: a bunch of reality showed garbage. 483 00:24:15,520 --> 00:24:17,400 Speaker 3: Yeah, oh, you sound like such an old man. 484 00:24:17,440 --> 00:24:21,960 Speaker 4: No, I mean it's that day I spent. I spent 485 00:24:22,000 --> 00:24:23,720 Speaker 4: a weekend at a film festival with one of the 486 00:24:23,720 --> 00:24:25,760 Speaker 4: guys from the first season of The Real World Dominic, 487 00:24:25,800 --> 00:24:28,400 Speaker 4: the Irish guy, and I got just a full rundown 488 00:24:28,520 --> 00:24:30,960 Speaker 4: on everything, and I could never look at the stuff again. 489 00:24:31,119 --> 00:24:32,760 Speaker 3: Oh yeah, right, you don't want to go behind the. 490 00:24:32,720 --> 00:24:36,199 Speaker 4: Scenes on this Now was Dominic in San Francisco in 491 00:24:36,320 --> 00:24:37,040 Speaker 4: that season? 492 00:24:37,400 --> 00:24:38,159 Speaker 3: I don't remember that. 493 00:24:38,480 --> 00:24:40,560 Speaker 10: I think that was the second kid this is. 494 00:24:41,800 --> 00:24:45,800 Speaker 3: I'm sorry I didn't yeh, take me. I was a 495 00:24:45,840 --> 00:24:46,840 Speaker 3: big fan of the. 496 00:24:46,800 --> 00:24:48,800 Speaker 10: Real World and Headbanger's bull. 497 00:24:48,720 --> 00:24:52,400 Speaker 3: Oh there you go. Okay, all right, now they're both gone. 498 00:24:52,440 --> 00:24:55,320 Speaker 3: So basically it's Nicky's fault. Next job, I will concede. 499 00:24:55,320 --> 00:24:57,720 Speaker 4: I will concede to you, Chris that if you're looking 500 00:24:57,720 --> 00:25:01,560 Speaker 4: for a Buggles Greatest Hits album, not Real Long. 501 00:25:02,720 --> 00:25:05,720 Speaker 2: Great, the Bugle's Greatest. Hey, yeah, yeah, that's it. 502 00:25:06,160 --> 00:25:07,520 Speaker 3: All right? How about this. 503 00:25:07,560 --> 00:25:09,960 Speaker 2: You've been carrying around those pennies for years, You've been 504 00:25:10,280 --> 00:25:13,720 Speaker 2: paying extra taxes by mistake, saving them in jars, and 505 00:25:13,760 --> 00:25:17,000 Speaker 2: now that the US mint is abandoning the one cent token, 506 00:25:17,080 --> 00:25:19,240 Speaker 2: what is the plan the old ones? 507 00:25:19,840 --> 00:25:24,040 Speaker 3: Your weird spare change Habit just got noticed from the government. 508 00:25:24,080 --> 00:25:26,359 Speaker 2: That is next, Chris Merril k I AM six forty 509 00:25:26,359 --> 00:25:28,800 Speaker 2: live everywhere on the iheartradiop. 510 00:25:28,920 --> 00:25:32,320 Speaker 1: You're listening to KFI AM six forty on demand. 511 00:25:36,920 --> 00:25:39,080 Speaker 3: Great show last night, by the way, great stuff. 512 00:25:38,960 --> 00:25:39,480 Speaker 9: Thank you. 513 00:25:39,560 --> 00:25:41,720 Speaker 6: Right around the corner, we're going to talk about the 514 00:25:41,720 --> 00:25:43,960 Speaker 6: one lost knowledge, what happens to it? 515 00:25:44,040 --> 00:25:44,879 Speaker 5: Like the pyramids? 516 00:25:44,880 --> 00:25:45,520 Speaker 10: Who built them? 517 00:25:45,560 --> 00:25:46,240 Speaker 5: How did it happen? 518 00:25:46,760 --> 00:25:49,400 Speaker 8: And then consciousness on Coast to coast a little bit 519 00:25:49,400 --> 00:25:50,080 Speaker 8: of science for. 520 00:25:50,160 --> 00:25:52,679 Speaker 4: The mind and I always wondered, like, how did we 521 00:25:52,720 --> 00:25:54,359 Speaker 4: lose that information in the first place? 522 00:25:54,840 --> 00:25:59,080 Speaker 2: So good, so good, A right, all right, George Norrie 523 00:25:59,119 --> 00:26:01,919 Speaker 2: Coast to Coast said, coming up right at ten o'clock. 524 00:26:01,920 --> 00:26:03,800 Speaker 3: Thank you very much, George, looking forward to it. 525 00:26:04,840 --> 00:26:08,200 Speaker 2: Chris merrilkaf I am six forty on tomorrow's program. I'm 526 00:26:08,240 --> 00:26:11,439 Speaker 2: back again, stuck with me. Sorry, truth is on life support. 527 00:26:11,480 --> 00:26:14,919 Speaker 2: It's not a political story that is look forward to that. 528 00:26:14,960 --> 00:26:20,920 Speaker 2: It's it's all about AI and how basically basically the 529 00:26:21,240 --> 00:26:24,080 Speaker 2: great work that Ken Burns is doing. You'll never believe 530 00:26:24,119 --> 00:26:27,880 Speaker 2: the next one. Thanks AI. That and why you can't 531 00:26:27,880 --> 00:26:32,919 Speaker 2: afford McDonald's anymore. This is all tomorrow. Oh and that 532 00:26:33,000 --> 00:26:37,040 Speaker 2: is if you make it. Because also the next pandemic 533 00:26:37,080 --> 00:26:39,400 Speaker 2: may already be here. You're probably gonna be dead by then. 534 00:26:39,440 --> 00:26:43,000 Speaker 2: So it's all it's all ahead. That's tomorrow on the program. 535 00:26:43,240 --> 00:26:45,679 Speaker 2: Really big stuff, really big stuff, looking forward to that. 536 00:26:46,240 --> 00:26:48,119 Speaker 2: Thanks everybody to hit us on the talk back tonight too. 537 00:26:48,200 --> 00:26:49,840 Speaker 2: You know, I love listening to those talkbacks. I love 538 00:26:49,880 --> 00:26:52,000 Speaker 2: when you guys are telling me all kinds of goofy stuff. Yea, 539 00:26:52,080 --> 00:26:54,560 Speaker 2: I just I love the interaction. Thank you so much 540 00:26:55,000 --> 00:26:58,800 Speaker 2: for indulging my foolishness. You're the best, Mario. Good job tonight, 541 00:26:58,840 --> 00:27:01,280 Speaker 2: batt pal. Mario always been behind the scenes. 542 00:27:01,359 --> 00:27:03,560 Speaker 4: He's editing the podcast and he's gonna have to kind 543 00:27:03,560 --> 00:27:06,480 Speaker 4: of slice and dice because we were using again, uh 544 00:27:06,760 --> 00:27:10,040 Speaker 4: license music that we're not allowed to repost in the podcast. 545 00:27:10,640 --> 00:27:11,680 Speaker 3: You did it, Okay, good job. 546 00:27:11,760 --> 00:27:15,480 Speaker 2: Yeah, I tech directors hate my guts, but I don't 547 00:27:15,480 --> 00:27:18,399 Speaker 2: blame you, not gonna lie. Part of the reason I 548 00:27:18,440 --> 00:27:20,080 Speaker 2: do it is because I just love to be a 549 00:27:20,119 --> 00:27:21,040 Speaker 2: pest for you. 550 00:27:21,080 --> 00:27:23,560 Speaker 3: So anyway, thank you so much, Mario. You did a 551 00:27:23,560 --> 00:27:26,159 Speaker 3: great job. Thank you, Uh Nikki, good job all the 552 00:27:26,160 --> 00:27:31,040 Speaker 3: way around. You are you. 553 00:27:30,960 --> 00:27:36,200 Speaker 4: Are Australian at the network you are. You are Tasmanian 554 00:27:36,200 --> 00:27:38,960 Speaker 4: devil is what yousmania? 555 00:27:40,760 --> 00:27:45,600 Speaker 3: It doesn't matter, all right? And then Mark, you know 556 00:27:45,600 --> 00:27:46,680 Speaker 3: how much I love you, buddy. 557 00:27:47,280 --> 00:27:49,600 Speaker 2: And then you know, Mark and I will continue our 558 00:27:49,600 --> 00:27:52,840 Speaker 2: conversation off the air for the next couple of hours. 559 00:27:52,520 --> 00:27:55,000 Speaker 3: And just shooting back and forth. You know, did you 560 00:27:55,040 --> 00:27:55,560 Speaker 3: see that? Did you? 561 00:27:55,600 --> 00:27:57,440 Speaker 2: In fact, we were talking about the ken Burns documentary 562 00:27:57,600 --> 00:27:59,480 Speaker 2: off the area here earlier. We'll probably continue that because 563 00:27:59,480 --> 00:28:01,520 Speaker 2: I gotta watch thing I hear the new Revolutionary War 564 00:28:01,640 --> 00:28:02,880 Speaker 2: documentary is really good. 565 00:28:02,960 --> 00:28:04,920 Speaker 4: I love can Burns. I think I'm blurbed on one 566 00:28:04,920 --> 00:28:07,640 Speaker 4: of his uh, one of his documentaries that you are. 567 00:28:07,760 --> 00:28:09,760 Speaker 4: I think it's the one on National Parks. Look for 568 00:28:09,760 --> 00:28:11,800 Speaker 4: that one. And by the way, if you're gonna be 569 00:28:11,880 --> 00:28:15,439 Speaker 4: smoking weed while you're listening to a stick to the Indica, yeah, 570 00:28:15,560 --> 00:28:18,359 Speaker 4: I think I think we'd be really irritating on the sativa. 571 00:28:18,960 --> 00:28:22,439 Speaker 2: Yeah, I agree with that. That's totally true. Yeah, just uh, 572 00:28:24,080 --> 00:28:27,240 Speaker 2: hick the right strain. That's what we need. Let's talk 573 00:28:27,240 --> 00:28:27,720 Speaker 2: to the boss. 574 00:28:27,760 --> 00:28:31,600 Speaker 4: What a great marketing idea, the KFI Indica strain gummies? 575 00:28:31,720 --> 00:28:33,520 Speaker 3: Yeah we need uh oh, this is good. 576 00:28:33,960 --> 00:28:35,359 Speaker 10: I'll make them because I do. 577 00:28:35,440 --> 00:28:38,800 Speaker 3: Anyways, what oh you're just now telling us this. 578 00:28:39,040 --> 00:28:41,520 Speaker 4: I'd hang on this to see when talking about the 579 00:28:41,600 --> 00:28:42,920 Speaker 4: top the car control. 580 00:28:43,120 --> 00:28:45,760 Speaker 3: I make my own edibles. I bake chocolate truffles at 581 00:28:45,760 --> 00:28:47,280 Speaker 3: a two hundred milligram seats. 582 00:28:47,320 --> 00:28:49,640 Speaker 10: Oh my gosh, sake puts you in the couch. 583 00:28:49,960 --> 00:28:52,000 Speaker 4: Looks like you're gonna have to bring some into work. 584 00:28:52,280 --> 00:28:54,560 Speaker 4: Of course, I don't believe you, Nikki. 585 00:28:56,880 --> 00:28:59,400 Speaker 1: The only person here who's ever had one of mine 586 00:29:00,320 --> 00:29:00,640 Speaker 1: was the. 587 00:29:00,640 --> 00:29:05,040 Speaker 4: Foosh and and look where he is exactly. 588 00:29:05,120 --> 00:29:07,440 Speaker 3: Careful, careful in the hospital. 589 00:29:07,520 --> 00:29:09,920 Speaker 10: Don't drive there you go. 590 00:29:11,680 --> 00:29:14,400 Speaker 2: You know, we stopped minting the penny, and you may 591 00:29:14,440 --> 00:29:16,840 Speaker 2: already have jars full of pennies. 592 00:29:16,880 --> 00:29:18,960 Speaker 3: Now what do you do with them? CBS New York. 593 00:29:19,000 --> 00:29:22,160 Speaker 10: The penny is an American symbol packed with history, dating 594 00:29:22,200 --> 00:29:25,480 Speaker 10: back to seventeen ninety three, a coin that's changed in. 595 00:29:25,560 --> 00:29:27,680 Speaker 3: Size, designed by Benjamin Franklin. 596 00:29:28,280 --> 00:29:29,959 Speaker 10: I didn't know that and material. 597 00:29:30,280 --> 00:29:33,440 Speaker 11: In eighteen sixty four we went to the bronze material. 598 00:29:33,640 --> 00:29:36,600 Speaker 10: Over more than two hundred and thirty years of production. 599 00:29:36,560 --> 00:29:40,960 Speaker 11: The record for US sense was just, sh I have 600 00:29:41,040 --> 00:29:45,280 Speaker 11: a million, a million dollars. There were probably a dozen 601 00:29:45,600 --> 00:29:50,000 Speaker 11: or so that are north of six hundred thousand. 602 00:29:50,280 --> 00:29:50,840 Speaker 3: Of a million. 603 00:29:50,960 --> 00:29:54,520 Speaker 10: But those are rare, No, you. 604 00:29:54,400 --> 00:29:56,320 Speaker 3: Mean they're common. They're worth six hundred thousand. 605 00:29:56,320 --> 00:29:58,960 Speaker 10: Come on, and he's once carried enough value to buy candy. 606 00:29:59,200 --> 00:30:00,840 Speaker 10: But those times are gone. 607 00:30:01,120 --> 00:30:02,120 Speaker 3: Yeah, I did the math on it. 608 00:30:02,200 --> 00:30:05,120 Speaker 2: A penny at the inception of our country, a penny 609 00:30:05,120 --> 00:30:07,360 Speaker 2: in seventeen eighty seven is equivalent to about thirty five 610 00:30:07,400 --> 00:30:07,960 Speaker 2: cents today. 611 00:30:08,960 --> 00:30:11,040 Speaker 3: You can't even get candy for thirty five cents today. 612 00:30:10,880 --> 00:30:14,320 Speaker 10: And more Americans now rely on digital wallets. And plastic. 613 00:30:14,640 --> 00:30:14,880 Speaker 3: Yep. 614 00:30:15,480 --> 00:30:17,360 Speaker 10: Trying a mission right now to see how many people 615 00:30:17,360 --> 00:30:19,440 Speaker 10: still carry pennies in their pockets. 616 00:30:19,600 --> 00:30:21,080 Speaker 3: Nobody could does on purpose. 617 00:30:21,200 --> 00:30:23,479 Speaker 2: So if you have a bunch of pennies laying around 618 00:30:23,640 --> 00:30:25,280 Speaker 2: and you're thinking, what am I going to do with these? 619 00:30:26,440 --> 00:30:28,920 Speaker 2: There is no detailed national plan for how to manage 620 00:30:28,960 --> 00:30:33,000 Speaker 2: the hundreds of billions of existing pennies. So I guess 621 00:30:33,120 --> 00:30:35,440 Speaker 2: leave them in your jars and your drawers and you're 622 00:30:36,520 --> 00:30:40,640 Speaker 2: wherever else is, or maybe even better yet, get them 623 00:30:40,640 --> 00:30:43,040 Speaker 2: to the bank as quickly as possible before they start 624 00:30:43,080 --> 00:30:47,840 Speaker 2: taking them. Stop taking them. Yeah, And I don't know 625 00:30:47,840 --> 00:30:49,280 Speaker 2: what we're gonna do with that, give a penny, take 626 00:30:49,280 --> 00:30:51,320 Speaker 2: a penny thing at the cash register anymore. I guess 627 00:30:51,360 --> 00:30:55,160 Speaker 2: we're just gonna keep giving them away and hope they 628 00:30:55,240 --> 00:30:56,480 Speaker 2: empty it so we can get rid of the rest 629 00:30:56,520 --> 00:30:56,800 Speaker 2: of them. 630 00:30:57,400 --> 00:30:59,200 Speaker 3: That's the plan, all right. 631 00:30:59,280 --> 00:31:02,280 Speaker 2: The penny for your thoughts not anymore. It's gonna cost 632 00:31:02,280 --> 00:31:04,880 Speaker 2: you nickel more of them tomorrow night. Chris Merril KFI 633 00:31:05,000 --> 00:31:08,800 Speaker 2: AM six forty on demand any time and everywhere the 634 00:31:08,840 --> 00:31:09,520 Speaker 2: iHeartRadio 635 00:31:09,560 --> 00:31:12,960 Speaker 1: App KFI AM six forty on demand