1 00:00:00,040 --> 00:00:01,800 Speaker 1: Hi, everyone, This is Steve Alison and welcome to this 2 00:00:01,800 --> 00:00:04,360 Speaker 1: week's edition of CEOs. You should know I'm thrilled to 3 00:00:04,360 --> 00:00:07,360 Speaker 1: be joined by Bridget Wolf, the chief marketing Officer of Mymochi. 4 00:00:07,400 --> 00:00:08,560 Speaker 2: Bridget, thanks for being here today. 5 00:00:08,560 --> 00:00:09,840 Speaker 3: Thank you so much for having me. 6 00:00:10,080 --> 00:00:12,799 Speaker 1: We're so excited to jump into your journey and learn 7 00:00:13,080 --> 00:00:15,760 Speaker 1: more about My Mochi too. So to kick it off, 8 00:00:15,880 --> 00:00:18,920 Speaker 1: I know you had a very interesting journey from investment 9 00:00:18,920 --> 00:00:22,640 Speaker 1: banking to leading innovation at global food giants like Mandolas, 10 00:00:23,000 --> 00:00:26,680 Speaker 1: to now steering growth at my Mochi. What inspired the 11 00:00:26,720 --> 00:00:29,200 Speaker 1: shift from finance to food and how has that really 12 00:00:29,280 --> 00:00:30,840 Speaker 1: approached your leadership. 13 00:00:31,280 --> 00:00:33,479 Speaker 3: So I love food, so we can start with that. 14 00:00:33,600 --> 00:00:34,440 Speaker 3: I'd love to eat. 15 00:00:35,240 --> 00:00:38,239 Speaker 4: But it was really a CEO we were running an 16 00:00:38,240 --> 00:00:41,080 Speaker 4: IPO for when I was doing investment banking, and he 17 00:00:41,200 --> 00:00:44,560 Speaker 4: was so passionate about the consumers and what they care 18 00:00:44,600 --> 00:00:47,120 Speaker 4: about and who they are, and it was completely inspiring 19 00:00:47,200 --> 00:00:50,960 Speaker 4: to get into that. So CpG just became a natural extension. 20 00:00:51,560 --> 00:00:54,240 Speaker 4: And then, like any job and anything, you start learning 21 00:00:54,240 --> 00:00:56,280 Speaker 4: where your values are and how to treat people and 22 00:00:56,320 --> 00:00:58,160 Speaker 4: so what kind of leader I want to be and 23 00:00:58,400 --> 00:01:00,240 Speaker 4: how do I want to empower people and how do 24 00:01:00,280 --> 00:01:03,560 Speaker 4: I want to trust people and what you know excellence 25 00:01:03,600 --> 00:01:04,399 Speaker 4: do you expect of them? 26 00:01:04,400 --> 00:01:06,160 Speaker 3: So it all builds from one to the next. 27 00:01:06,400 --> 00:01:07,000 Speaker 2: That's awesome. 28 00:01:07,360 --> 00:01:11,360 Speaker 1: And I know you've worked at massive corporations too nimble startups. 29 00:01:11,760 --> 00:01:15,000 Speaker 1: What were different turning points or moments that really helped 30 00:01:15,040 --> 00:01:17,840 Speaker 1: your perspective in brand building and that consumer connection. 31 00:01:19,080 --> 00:01:21,319 Speaker 4: So I was fortunate I started off I'm very small 32 00:01:21,400 --> 00:01:24,319 Speaker 4: brands like Stovetop, where you're like, you love it and 33 00:01:24,560 --> 00:01:26,000 Speaker 4: when was the last time you bought it? And so 34 00:01:26,080 --> 00:01:28,560 Speaker 4: we had to talk about that, and then I got 35 00:01:28,560 --> 00:01:31,040 Speaker 4: to work on signature brands like de Joorno. But the 36 00:01:31,560 --> 00:01:35,760 Speaker 4: keystone was Oreo. Everyone talks about the emotional connection and 37 00:01:35,800 --> 00:01:37,600 Speaker 4: their memories of it are the first time they had 38 00:01:37,600 --> 00:01:38,600 Speaker 4: it or who they have it with. 39 00:01:38,920 --> 00:01:40,360 Speaker 3: Other than that to me was pivotable. 40 00:01:40,480 --> 00:01:44,160 Speaker 4: Is how do you create such a deep, loving, emotional 41 00:01:44,160 --> 00:01:46,520 Speaker 4: connection just not to the product that everyone's like it's 42 00:01:46,520 --> 00:01:49,480 Speaker 4: the best, but then to the brand and they experienced 43 00:01:49,520 --> 00:01:51,640 Speaker 4: it that there just is nothing comparable to it. 44 00:01:51,760 --> 00:01:52,200 Speaker 2: That's awesome. 45 00:01:52,200 --> 00:01:55,400 Speaker 1: Today's my daughter's birthday and she requested an Oreo birthday cake, 46 00:01:55,520 --> 00:01:57,680 Speaker 1: so completely understand that perspective. 47 00:01:57,840 --> 00:02:00,560 Speaker 4: Yeah, and when you build something that iconic. It's how 48 00:02:00,600 --> 00:02:03,320 Speaker 4: you stay relevant over time. How do you stay current 49 00:02:03,360 --> 00:02:05,680 Speaker 4: with what consumers wanted to use you and how they 50 00:02:05,720 --> 00:02:07,040 Speaker 4: want to approach you. 51 00:02:07,680 --> 00:02:10,160 Speaker 3: So it's beyond just that product. You really are part 52 00:02:10,200 --> 00:02:10,720 Speaker 3: of their lives. 53 00:02:10,800 --> 00:02:13,760 Speaker 1: Yeah, absolutely, And speaking of brands like Oreo, such a 54 00:02:13,880 --> 00:02:17,280 Speaker 1: legacy brand, looking at what you might have learned there, 55 00:02:17,520 --> 00:02:20,760 Speaker 1: how did you apply those lessons to like that startup mentality? 56 00:02:20,880 --> 00:02:23,519 Speaker 4: Yeah, so I was thinking about this. It's no different 57 00:02:23,520 --> 00:02:25,960 Speaker 4: in sports. We come back to fundamentals and so we 58 00:02:26,040 --> 00:02:28,680 Speaker 4: always want to know is who is your consumer, what 59 00:02:28,720 --> 00:02:31,160 Speaker 4: do they care about? What do you offer them in 60 00:02:31,200 --> 00:02:32,919 Speaker 4: their lives? And then how do you make it better? 61 00:02:33,000 --> 00:02:35,640 Speaker 4: And so for us in Mimochi, we have this amazing 62 00:02:35,760 --> 00:02:39,640 Speaker 4: experiential like censorial thing where we've got premium scoops of 63 00:02:39,639 --> 00:02:42,040 Speaker 4: ice cream wrapped in this dough, You chew it, you 64 00:02:42,080 --> 00:02:44,760 Speaker 4: hold it. So how do I connect with someone that 65 00:02:44,840 --> 00:02:46,400 Speaker 4: way and explain it to them in a way that 66 00:02:46,480 --> 00:02:49,640 Speaker 4: fits into their lives and it makes them happier and 67 00:02:49,639 --> 00:02:50,600 Speaker 4: they're delicious. 68 00:02:51,639 --> 00:02:56,000 Speaker 1: Speaking at Mimochi, you're not only leading marketing but also innovation, 69 00:02:56,080 --> 00:02:58,360 Speaker 1: which is so important for every brand. How do you 70 00:02:58,440 --> 00:03:02,440 Speaker 1: foster a culture that courages both thinking creative, out of 71 00:03:02,440 --> 00:03:05,760 Speaker 1: the box ideas while obviously keeping up with the consumer 72 00:03:05,800 --> 00:03:07,080 Speaker 1: growth and the consumer consumption. 73 00:03:07,520 --> 00:03:10,480 Speaker 4: It's always a balance because you have to say, well, 74 00:03:10,639 --> 00:03:12,840 Speaker 4: can we do it right? Like can we physically make it? 75 00:03:13,080 --> 00:03:14,520 Speaker 4: And then the question is should we do it? Because 76 00:03:14,520 --> 00:03:17,160 Speaker 4: does anyone care? Like there's a really cool hair rain idea, 77 00:03:17,200 --> 00:03:19,280 Speaker 4: but are you gonna actually buy it or anyone you 78 00:03:19,360 --> 00:03:21,440 Speaker 4: know going to buy it? And then it's you know, 79 00:03:21,480 --> 00:03:23,160 Speaker 4: can we make money in it? So I think there's 80 00:03:23,280 --> 00:03:25,800 Speaker 4: that balance of kind of keeping a discipline there to 81 00:03:26,360 --> 00:03:28,800 Speaker 4: how far to stretch it, but then being playful and 82 00:03:28,880 --> 00:03:31,960 Speaker 4: saying what could be possible if and how might we 83 00:03:32,080 --> 00:03:34,560 Speaker 4: do this? And you know, where could we stretch the brand? 84 00:03:34,600 --> 00:03:36,960 Speaker 4: And some of it's really out there and some of 85 00:03:37,000 --> 00:03:39,400 Speaker 4: it's super close in, and so we just can play 86 00:03:39,400 --> 00:03:41,640 Speaker 4: with it and say what would give you more delight? 87 00:03:41,760 --> 00:03:44,800 Speaker 4: What would bring more joy to someone? We all are 88 00:03:44,920 --> 00:03:48,000 Speaker 4: about that eating experience and color and visual so how 89 00:03:48,000 --> 00:03:49,160 Speaker 4: do we how do we do more? 90 00:03:49,360 --> 00:03:49,800 Speaker 2: I love that. 91 00:03:50,040 --> 00:03:51,840 Speaker 1: Yeah, I know that we talked about this a little 92 00:03:51,840 --> 00:03:54,160 Speaker 1: bit earlier, but you helped launch different ventures and you 93 00:03:54,200 --> 00:03:57,760 Speaker 1: work closely with startups like Snack futures and collab. How 94 00:03:57,760 --> 00:04:00,600 Speaker 1: did that experience help you as you lead teams and 95 00:04:00,680 --> 00:04:03,520 Speaker 1: mentor other talent at a brand like Mimochi. 96 00:04:03,800 --> 00:04:06,160 Speaker 4: So you always have to remember, not everyone knows everything 97 00:04:06,200 --> 00:04:09,040 Speaker 4: you're talking about. I'm very privileged to have some kind 98 00:04:09,040 --> 00:04:11,760 Speaker 4: of formal training in my CpG. So when is bringing 99 00:04:11,800 --> 00:04:15,480 Speaker 4: everyone along that journey or terms? There is something incredibly 100 00:04:15,560 --> 00:04:19,320 Speaker 4: powerful about startups. They are scrappy, they're courageous, they're bold, 101 00:04:19,400 --> 00:04:22,600 Speaker 4: they move fast, sometimes chaotically. So how do we have 102 00:04:22,680 --> 00:04:25,320 Speaker 4: that discipline to say, why are we doing what we're 103 00:04:25,320 --> 00:04:28,400 Speaker 4: doing and checking ourselves and having some plause but be 104 00:04:28,600 --> 00:04:31,599 Speaker 4: willing to take those risks and try and test and learn. 105 00:04:31,720 --> 00:04:33,800 Speaker 4: And you don't have to do everything, You just have 106 00:04:33,839 --> 00:04:36,720 Speaker 4: to do enough where you learn something and then move forward. 107 00:04:36,800 --> 00:04:39,440 Speaker 4: So there's really a beauty in the small that the 108 00:04:39,440 --> 00:04:41,520 Speaker 4: big learned from, and then the big that can help 109 00:04:41,560 --> 00:04:42,919 Speaker 4: the little awesome. 110 00:04:43,120 --> 00:04:45,799 Speaker 1: Let's go back to innovation. We know that sometimes innovation 111 00:04:45,880 --> 00:04:49,680 Speaker 1: could be seen as risky or resource intensive, right, what's 112 00:04:49,720 --> 00:04:53,560 Speaker 1: been your approach to balancing those breaking through innovation with 113 00:04:53,760 --> 00:04:55,839 Speaker 1: the commercial visibility? 114 00:04:55,880 --> 00:04:58,479 Speaker 4: It is about how can I do it small? If 115 00:04:58,520 --> 00:05:01,240 Speaker 4: it's really out there? How can I manage the investment 116 00:05:01,279 --> 00:05:04,080 Speaker 4: and the cost. Can we fail really quickly? Can we 117 00:05:04,120 --> 00:05:06,839 Speaker 4: test it in a marketer with the consumer group, and 118 00:05:06,880 --> 00:05:07,400 Speaker 4: then being. 119 00:05:07,279 --> 00:05:08,040 Speaker 3: Willing to pivot. 120 00:05:08,040 --> 00:05:10,720 Speaker 4: You may have an amazing idea and an amazing product 121 00:05:10,880 --> 00:05:14,560 Speaker 4: and either we're not explaining it right or something in 122 00:05:14,600 --> 00:05:16,440 Speaker 4: the delivery of that bundle is wrong and we need 123 00:05:16,520 --> 00:05:19,080 Speaker 4: to go there. And then sometimes you have to just 124 00:05:19,120 --> 00:05:21,360 Speaker 4: say we love it, but. 125 00:05:21,279 --> 00:05:23,800 Speaker 3: We can't do it. And that's okay too, you know, 126 00:05:23,880 --> 00:05:25,120 Speaker 3: saying no it is okay. 127 00:05:25,000 --> 00:05:28,320 Speaker 1: Absolutely, Maybe it's not right now, but down the line, 128 00:05:28,480 --> 00:05:30,160 Speaker 1: I know something you say that I love is tasting 129 00:05:30,160 --> 00:05:32,640 Speaker 1: the joy, and that's core. I know it's the Mimochi brand. 130 00:05:33,160 --> 00:05:35,880 Speaker 1: How do you ensure that that translates through your marketing, 131 00:05:36,000 --> 00:05:39,040 Speaker 1: through your product development, and the entire consumer experience. 132 00:05:39,440 --> 00:05:42,160 Speaker 4: You need that red thread through everything that you do, 133 00:05:42,279 --> 00:05:45,479 Speaker 4: every touch point, and we are now really assessing that 134 00:05:45,600 --> 00:05:48,880 Speaker 4: from our packaging, our communications, our Instagram, the product. 135 00:05:49,080 --> 00:05:50,840 Speaker 3: I mean, if we are not joyfully chill. 136 00:05:51,160 --> 00:05:53,000 Speaker 4: And I was even in the airport with my sweatshirt 137 00:05:53,040 --> 00:05:55,159 Speaker 4: and somebody asked me what does that mean? And he's like, 138 00:05:55,279 --> 00:05:57,400 Speaker 4: are they the same? I'm like, well, when I chill, 139 00:05:57,400 --> 00:06:00,520 Speaker 4: I kind of feel joyful. So we have to make 140 00:06:00,560 --> 00:06:04,040 Speaker 4: sure that we rebring smiles, whether someone's on their own 141 00:06:04,200 --> 00:06:06,000 Speaker 4: or with a bunch of people. And how do we 142 00:06:06,040 --> 00:06:09,640 Speaker 4: elevate every interaction. Every day you deserve a little moment 143 00:06:09,680 --> 00:06:11,120 Speaker 4: of joy and we can help you do that. 144 00:06:11,480 --> 00:06:11,919 Speaker 2: I love that. 145 00:06:12,080 --> 00:06:15,760 Speaker 1: Yeah, I know that the frozen food category in particular 146 00:06:15,880 --> 00:06:18,800 Speaker 1: is a very competitive category. How do you prioritize in 147 00:06:18,839 --> 00:06:23,440 Speaker 1: the CML role long term brand equity versus that short 148 00:06:23,520 --> 00:06:24,200 Speaker 1: term growth? 149 00:06:24,920 --> 00:06:28,000 Speaker 4: It is always a tension of your whether it's for 150 00:06:28,080 --> 00:06:30,719 Speaker 4: investors the market that you want that growth. But the 151 00:06:30,800 --> 00:06:33,599 Speaker 4: truth is without long term equity, you just have a 152 00:06:33,640 --> 00:06:37,480 Speaker 4: cool product and you don't have a brand and something more. 153 00:06:37,600 --> 00:06:40,880 Speaker 4: And ultimately we have a really cool product. Other competitors 154 00:06:40,880 --> 00:06:42,680 Speaker 4: come in and they mimic you, and there's a me too. 155 00:06:43,000 --> 00:06:45,080 Speaker 4: So the question is how do I have a defense 156 00:06:45,200 --> 00:06:48,480 Speaker 4: to say, well, I'm not only the original and I 157 00:06:48,560 --> 00:06:51,040 Speaker 4: may be the best, which we are in our opinion, 158 00:06:51,480 --> 00:06:53,720 Speaker 4: but we're also the one that knows our consumer is 159 00:06:53,760 --> 00:06:55,480 Speaker 4: the best. And no one love you until you can 160 00:06:55,520 --> 00:06:57,719 Speaker 4: trust us to do right by you. And that to 161 00:06:57,800 --> 00:07:00,560 Speaker 4: me is where the loyalty is. Because they're willing to 162 00:07:00,560 --> 00:07:03,200 Speaker 4: try things, they're willing to advocate for us, like nothing 163 00:07:03,279 --> 00:07:05,400 Speaker 4: is better than a consumer is like this is the 164 00:07:05,400 --> 00:07:06,880 Speaker 4: best thing in my day. And I'm just going to 165 00:07:06,960 --> 00:07:09,920 Speaker 4: tell everyone that I know. That is when you've got 166 00:07:09,920 --> 00:07:12,040 Speaker 4: equity and then it pays back to the product. 167 00:07:11,880 --> 00:07:13,600 Speaker 2: And you're bringing them that joy. We talked about bring 168 00:07:13,680 --> 00:07:14,760 Speaker 2: them that joy. Absolutely. 169 00:07:15,000 --> 00:07:17,360 Speaker 1: I know you have such a big retail footprint and 170 00:07:17,440 --> 00:07:20,280 Speaker 1: you do have a diverse flavor portfolio. How do you 171 00:07:20,360 --> 00:07:24,360 Speaker 1: ensure that my Mochi is still both accessible and also 172 00:07:24,440 --> 00:07:25,840 Speaker 1: different in the crowded marketplace. 173 00:07:25,920 --> 00:07:26,440 Speaker 3: Yeah. 174 00:07:26,600 --> 00:07:29,840 Speaker 4: The first thing was actually when we launched my Emochi nationwide, 175 00:07:29,920 --> 00:07:32,720 Speaker 4: it was really to democratize it and make it approachable 176 00:07:32,800 --> 00:07:35,520 Speaker 4: and accessible. It's kind of funky, right. It has its 177 00:07:35,600 --> 00:07:37,800 Speaker 4: roots in Japan. No one knows how it is. We 178 00:07:37,840 --> 00:07:40,360 Speaker 4: talk about how do you pronounce it right? It's different, 179 00:07:40,400 --> 00:07:43,240 Speaker 4: so it's mimoci and some people are hesitant on that 180 00:07:43,400 --> 00:07:45,280 Speaker 4: or they see it and they think, like it kind 181 00:07:45,280 --> 00:07:47,480 Speaker 4: of looks interesting, and we know it tastes delicious, but 182 00:07:47,520 --> 00:07:50,000 Speaker 4: am I going to really enjoy it? So it's really 183 00:07:50,040 --> 00:07:53,360 Speaker 4: making it colorful, playful and in our flavors. It's kind 184 00:07:53,360 --> 00:07:55,120 Speaker 4: of like one foot in the familiar and one foot 185 00:07:55,160 --> 00:07:57,720 Speaker 4: in the own known. You may not know what mochi is. 186 00:07:57,760 --> 00:07:58,640 Speaker 3: It's that done. 187 00:07:58,920 --> 00:08:02,360 Speaker 4: You know, this soft dough that's actually pounded for good 188 00:08:02,480 --> 00:08:07,000 Speaker 4: luck historical. Yeah, and then our ice cream flavors are 189 00:08:07,000 --> 00:08:10,000 Speaker 4: like cookie dough and cookies and cream and strawberry and mango, 190 00:08:10,120 --> 00:08:12,920 Speaker 4: So they're not so scary with birthday cake. Like we 191 00:08:12,920 --> 00:08:14,640 Speaker 4: can go on and on about our flavors, but they 192 00:08:14,680 --> 00:08:17,960 Speaker 4: really are something that someone can say, I understand what 193 00:08:18,000 --> 00:08:20,120 Speaker 4: that is, and now I just get to experience in 194 00:08:20,160 --> 00:08:21,240 Speaker 4: a totally cool new way. 195 00:08:21,480 --> 00:08:24,240 Speaker 2: That's awesome. So let's talk a little bit about you. 196 00:08:25,120 --> 00:08:27,600 Speaker 1: I know that one of the most challenging moments you 197 00:08:27,680 --> 00:08:31,160 Speaker 1: faced in your career was either a brand or business perspective. 198 00:08:31,680 --> 00:08:33,600 Speaker 1: What would how did you navigate that and what did 199 00:08:33,600 --> 00:08:35,400 Speaker 1: you learn from those different experiences? 200 00:08:36,160 --> 00:08:38,440 Speaker 4: You gotta be kind to yourself, and we'll talk about 201 00:08:38,480 --> 00:08:42,040 Speaker 4: that in a little bit. I think with everything is 202 00:08:42,040 --> 00:08:44,400 Speaker 4: what can I learn from it? So I don't like 203 00:08:44,440 --> 00:08:46,920 Speaker 4: pointing fingers. So the question is if something goes wrong, 204 00:08:47,000 --> 00:08:48,920 Speaker 4: the question is, well, how did I get there? And 205 00:08:48,960 --> 00:08:51,120 Speaker 4: then how do I not repeat that again? Or how 206 00:08:51,120 --> 00:08:53,640 Speaker 4: do we avoid it in the future. And sometimes that's 207 00:08:53,679 --> 00:08:55,400 Speaker 4: a question, like I thought I did everything right, and 208 00:08:55,440 --> 00:08:59,360 Speaker 4: clearly somewhere along the way I either did something wrong, misspoke, 209 00:08:59,559 --> 00:09:03,520 Speaker 4: mislad confused, right, And that's part of just being human 210 00:09:04,160 --> 00:09:07,640 Speaker 4: and learning how to just figure out okay, like there's 211 00:09:07,679 --> 00:09:09,280 Speaker 4: only so long you can wallow in that one, move 212 00:09:09,320 --> 00:09:10,840 Speaker 4: on and let's fix it and go on. 213 00:09:11,000 --> 00:09:13,280 Speaker 1: That's great advice instead of beating yourself up, like how 214 00:09:13,280 --> 00:09:13,720 Speaker 1: do you grow? 215 00:09:13,760 --> 00:09:14,880 Speaker 2: How do you evolve from that? 216 00:09:14,960 --> 00:09:15,360 Speaker 3: Always? 217 00:09:15,920 --> 00:09:19,360 Speaker 1: I know you mentioned that your ethosis is rooted in simplicity, 218 00:09:19,400 --> 00:09:22,760 Speaker 1: in humanity, right, how have those values allowed you to 219 00:09:23,000 --> 00:09:25,920 Speaker 1: make tough decisions? Especially being in such a high stakes 220 00:09:25,960 --> 00:09:26,600 Speaker 1: leadership role. 221 00:09:27,120 --> 00:09:30,520 Speaker 4: It's really important. The simplicity piece is what are we 222 00:09:30,559 --> 00:09:34,160 Speaker 4: trying to achieve? What is our focus? And being able 223 00:09:34,200 --> 00:09:37,400 Speaker 4: to prioritize within that and being simpler helps explain some 224 00:09:37,400 --> 00:09:41,200 Speaker 4: of those harder decisions versus the convoluted, long winded answer 225 00:09:41,200 --> 00:09:43,800 Speaker 4: them like I've just given you a nothing answer. So 226 00:09:43,800 --> 00:09:47,679 Speaker 4: simplicity to me is really connected to also transparency and authenticity. 227 00:09:47,920 --> 00:09:50,440 Speaker 4: I know they're really big buzzwords, but it's how do 228 00:09:50,480 --> 00:09:52,160 Speaker 4: I tell you what I think is really going on? 229 00:09:52,280 --> 00:09:53,520 Speaker 4: And how do I do in a way that I 230 00:09:53,520 --> 00:09:56,160 Speaker 4: would want to be spoken to? And explain it to others. 231 00:09:56,160 --> 00:09:59,440 Speaker 4: So that's always important to me with every manager leader 232 00:09:59,440 --> 00:10:01,560 Speaker 4: I've had, is how what if I wanted to be 233 00:10:01,600 --> 00:10:03,679 Speaker 4: treated on this and then I get the opportunity to 234 00:10:03,960 --> 00:10:05,200 Speaker 4: see if I can walk that talk now. 235 00:10:05,280 --> 00:10:07,160 Speaker 1: Yeah, I think that's a refreshing point of view, too, 236 00:10:07,240 --> 00:10:09,240 Speaker 1: right to have that personal connections. 237 00:10:09,240 --> 00:10:10,480 Speaker 2: I don't know you relating that message. 238 00:10:10,600 --> 00:10:13,120 Speaker 1: Yeah, I always love asking this question for everybody that 239 00:10:13,160 --> 00:10:16,040 Speaker 1: comes in. If you were to give advice to anyone 240 00:10:16,040 --> 00:10:19,240 Speaker 1: that's tuning in that is thinking about creating a brand 241 00:10:19,240 --> 00:10:22,400 Speaker 1: new product with an innovation, or they're thinking about entering 242 00:10:22,440 --> 00:10:26,040 Speaker 1: into the marketing profession, what advice would you give them? 243 00:10:26,080 --> 00:10:27,880 Speaker 1: What advice do you wish you had when you first 244 00:10:27,920 --> 00:10:29,000 Speaker 1: were starting out. 245 00:10:30,360 --> 00:10:33,320 Speaker 4: It's okay not to go as fast and have everything 246 00:10:33,400 --> 00:10:35,360 Speaker 4: happen as much as you want. You know, we all 247 00:10:35,720 --> 00:10:38,520 Speaker 4: joke about our plans and our promotions and everything we 248 00:10:38,559 --> 00:10:40,800 Speaker 4: want to achieve in life, and it really is a 249 00:10:40,960 --> 00:10:45,200 Speaker 4: long journey. So being kind to yourself when stuff doesn't 250 00:10:45,200 --> 00:10:47,760 Speaker 4: go as quickly as you wanted or didn't go the 251 00:10:47,800 --> 00:10:50,200 Speaker 4: way you wanted to. For those that are creating new 252 00:10:50,200 --> 00:10:53,120 Speaker 4: brands and businesses, God bless you, it is courageous, and 253 00:10:53,160 --> 00:10:56,559 Speaker 4: it's hard, and it's it is a uphill thing, and 254 00:10:56,600 --> 00:10:58,600 Speaker 4: there are days where you will feel victorious and days 255 00:10:58,600 --> 00:11:02,559 Speaker 4: you will feel so alone, but reminding yourself with those 256 00:11:02,559 --> 00:11:04,360 Speaker 4: wings that you can do this and you show up 257 00:11:04,360 --> 00:11:07,800 Speaker 4: to do it every day and again, like my career 258 00:11:07,840 --> 00:11:10,000 Speaker 4: now has been long, we're now in decades that we 259 00:11:10,040 --> 00:11:13,040 Speaker 4: can talk about and I don't think I appreciated how 260 00:11:13,080 --> 00:11:14,880 Speaker 4: long that is, and that how you can really enjoy 261 00:11:14,920 --> 00:11:15,319 Speaker 4: the ride. 262 00:11:15,520 --> 00:11:19,640 Speaker 1: That's awesome, great advice. So what is next for Mymochi? 263 00:11:19,720 --> 00:11:23,400 Speaker 1: Are there any exciting developments or expansions you could tell us. 264 00:11:23,679 --> 00:11:25,280 Speaker 4: We're not going to have at launched, but we got any 265 00:11:25,320 --> 00:11:27,960 Speaker 4: flavors and we have our seasonals coming out, so go 266 00:11:28,120 --> 00:11:31,960 Speaker 4: check them out. From our We've got an amazing caramel apple, 267 00:11:32,040 --> 00:11:35,640 Speaker 4: and ours spice and our chocolate. We can go on 268 00:11:35,679 --> 00:11:38,600 Speaker 4: on about those. We are working through innovation pipelines right now. 269 00:11:38,640 --> 00:11:41,320 Speaker 4: How do we stretch those possibilities for Mimochi and bring 270 00:11:41,360 --> 00:11:44,000 Speaker 4: more joy? And then on our marketing and communications is 271 00:11:44,040 --> 00:11:47,360 Speaker 4: how do we elevate consumer experiences and touch points? So 272 00:11:47,440 --> 00:11:49,680 Speaker 4: we will be at different events next year and this 273 00:11:49,800 --> 00:11:54,280 Speaker 4: year literally handing out my Emchi and hopefully elevating these 274 00:11:54,360 --> 00:11:55,160 Speaker 4: points in your day. 275 00:11:55,200 --> 00:11:56,559 Speaker 2: Hopefully it's some iHeart events. 276 00:11:56,840 --> 00:11:59,959 Speaker 1: Yes, So, what is one thing you want our listen 277 00:12:00,280 --> 00:12:02,720 Speaker 1: to take away about my Moochi's mission? 278 00:12:02,840 --> 00:12:03,440 Speaker 2: What would that be? 279 00:12:03,920 --> 00:12:07,680 Speaker 4: It really is about sharing joy, spreading the joy and 280 00:12:07,720 --> 00:12:08,640 Speaker 4: tasting the joy. 281 00:12:08,720 --> 00:12:09,880 Speaker 3: And you can do. 282 00:12:09,800 --> 00:12:12,280 Speaker 4: That every day by just trying a little bit yourself 283 00:12:12,320 --> 00:12:14,560 Speaker 4: and you know, pass it on to someone almost so 284 00:12:14,600 --> 00:12:17,360 Speaker 4: we can pay it forward. We need more smiles and 285 00:12:17,440 --> 00:12:19,199 Speaker 4: joy in the world and we can all joyfully chill 286 00:12:19,240 --> 00:12:19,840 Speaker 4: a little bit more. 287 00:12:20,240 --> 00:12:22,360 Speaker 2: Yeah, we covered a lot. 288 00:12:22,559 --> 00:12:22,760 Speaker 3: Yeah. 289 00:12:22,960 --> 00:12:24,840 Speaker 1: Is there anything you feel like we might have missed 290 00:12:24,840 --> 00:12:25,800 Speaker 1: that you want our listeners to know? 291 00:12:26,880 --> 00:12:27,640 Speaker 3: No, I thank you know. 292 00:12:27,840 --> 00:12:30,439 Speaker 4: Our brand is to make you feel good and if 293 00:12:30,440 --> 00:12:32,640 Speaker 4: we're not delivering that, hold me accountable. 294 00:12:33,840 --> 00:12:34,040 Speaker 3: You know. 295 00:12:34,160 --> 00:12:37,000 Speaker 4: I feel that way with our employees and my team, 296 00:12:37,200 --> 00:12:40,360 Speaker 4: our partners here. You know, we are supposed to make 297 00:12:40,400 --> 00:12:42,880 Speaker 4: every interaction with us better and make you feel better 298 00:12:42,960 --> 00:12:43,320 Speaker 4: for it. 299 00:12:43,760 --> 00:12:44,160 Speaker 2: Awesome. 300 00:12:44,440 --> 00:12:46,080 Speaker 1: If someone's tuning in and they want to learn more 301 00:12:46,120 --> 00:12:48,520 Speaker 1: about my Mochi or maybe try my emoji, what should 302 00:12:48,520 --> 00:12:48,760 Speaker 1: they do? 303 00:12:49,160 --> 00:12:52,520 Speaker 4: Go to mymochi dot com and you can see where 304 00:12:52,559 --> 00:12:54,640 Speaker 4: to buy any flavor that you want in the country. 305 00:12:54,720 --> 00:12:57,839 Speaker 4: You can follow us on Instagram or on TikTok and Facebook. 306 00:12:57,960 --> 00:12:58,719 Speaker 4: We're everywhere. 307 00:12:58,840 --> 00:13:00,760 Speaker 1: Well, I'm excited to try those in all flavors. They 308 00:13:00,760 --> 00:13:03,520 Speaker 1: sound delicious, Yeah, amazing. Well, Bridget, thank you so much 309 00:13:03,559 --> 00:13:07,000 Speaker 1: for coming in. You could tell by your passion enthusiasm 310 00:13:07,120 --> 00:13:08,480 Speaker 1: that you love what you do, and I think that's 311 00:13:08,480 --> 00:13:11,040 Speaker 1: one of the most important things. And I'm excited to 312 00:13:11,040 --> 00:13:13,240 Speaker 1: see what's next for mymochi and your journey continuing. 313 00:13:13,320 --> 00:13:15,120 Speaker 3: Thank you so much, Thank you for having me. 314 00:13:15,040 --> 00:13:17,560 Speaker 1: Absolutely and thank you all for tuning in. Tune into 315 00:13:17,600 --> 00:13:18,960 Speaker 1: next week's edition of CEOs. 316 00:13:18,960 --> 00:13:19,400 Speaker 2: You should know