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Speaker 1: Let's say good morning to the host of Rich on

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Speaker 1: Tech on KFI. It's KTLA's tech reporter Rich Demiro. Rich

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Speaker 1: tell us about what you love about the new feature

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Speaker 1: on TikTok.

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Speaker 2: Oh my gosh, Okay, So I will tell you this

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Speaker 2: Number one. I'm not a big fan of TikTok, but

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Speaker 2: they did add this new feature called TikTok Local Feed

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Speaker 2: that I think is just brilliant. You know, you're in local.

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Speaker 2: I'm in local. I love things that are happening around me,

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Speaker 2: and this is a new way of finding those things.

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Speaker 2: So once you go to this feed, it will surface

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Speaker 2: the restaurants near you, shopping, travel, local creators, anything that's

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Speaker 2: near you. So I tried this in Los Angeles, of course,

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Speaker 2: where I live, and then in Las Vegas over the weekend,

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Speaker 2: and it was just so neat to see a feed

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Speaker 2: that was customized for where I was. I'm like, I

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Speaker 2: want to do that, I want to do that, I

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Speaker 2: want to go there, I want to eat that. It

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Speaker 2: was amazing. So what's the downside of this? Of course,

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Speaker 2: TikTok wants your precise GPS location to make this feature possible.

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Speaker 2: You don't have to give them that. Still, figure out

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Speaker 2: where you are, but it does make it more precise

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Speaker 2: if you've give them that GPS.

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Speaker 1: So like if you're looking for something, say you're in

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Speaker 1: Vegas and you're like, I want to go for a

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Speaker 1: great steak dinner, if they know exactly where you are,

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Speaker 1: they can get you really close. But otherwise it'd be

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Speaker 1: a larger, broader search.

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Speaker 2: Yeah, exactly, it's like a general location versus precise. But

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Speaker 2: also on the flip side, for TikTok, the more precise

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Speaker 2: locations they can collect, the better they can sell ads

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Speaker 2: against that. So of course they want you to share

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Speaker 2: your precise but if you just want things for Las

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Speaker 2: Vegas and not the specific neighborhood you're in at the time,

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Speaker 2: then of course the standard approximate location will work just fine.

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Speaker 1: Okay, And then you said, is it also for like

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Speaker 1: people who are putting out content, just random people who

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Speaker 1: are in your general vicinity?

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Speaker 2: Yeah, which I also think is a huge opportunity. I mean,

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Speaker 2: I really, really truly believe that this is a new

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Speaker 2: way of discovering things in a world where everything is

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Speaker 2: pretty much national at this point. So the fact that

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Speaker 2: you can scroll through and see things that are happening

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Speaker 2: near you It reminds me of like a local newspaper

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Speaker 2: of you know, local newsletters that you used to get,

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Speaker 2: you know, those little magazines that used to have local

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Speaker 2: events in them. I really think this is a huge shift,

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Speaker 2: and I will tell you, mark my words, Instagram will

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Speaker 2: copy this feature and maybe six to nine months, when

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Speaker 2: everyone forgets that TikTok has it, Instagram will do it.

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Speaker 1: You know, the algorithms that they all use that steer

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Speaker 1: you towards stuff that you're interested in. I will tell

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Speaker 1: you know, I'm obsessed with those eagles in Big Bear.

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Speaker 1: But when I go onto Facebook, now that's all I get. Like,

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Speaker 1: I never hear from I don't see my friends. I

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Speaker 1: just see eagles, which I'm happy to see them. But

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Speaker 1: I was like, but there's other stuff going on too,

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Speaker 1: and it's got me so targeted that that's all I get.

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Speaker 2: It's kind of weird that they would do that, because

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Speaker 2: I saw it too. I clicked on one post about,

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Speaker 2: like on my Facebook page about how doordashers like there's

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Speaker 2: like a DoorDash community and I clicked one post to

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Speaker 2: read it, and now that's all I get. I mean,

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Speaker 2: it's really weird how they just like kind of force

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Speaker 2: you to see all these similar posts just because you

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Speaker 2: clicked one. It's like, no, that's just one thing. I'm interested,

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Speaker 2: and let's see some more.

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Speaker 1: Is there a reset button?

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Speaker 2: There is a reset button on the I have to

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Speaker 2: find out where it is. I know, you know what.

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Speaker 2: Now I need to do a segment because I need

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Speaker 2: to show people exactly where the reset button is. But yes,

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Speaker 2: you can reset your suggestions on Instagram pretty easily from

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Speaker 2: like a post. But on Facebook, I'd have to find

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Speaker 2: out where that is. But I'll make a note of

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Speaker 2: it now.

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Speaker 1: Okay, good, and then maybe we can talk about it

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Speaker 1: next week because I just I would love to figure

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Speaker 1: out how to just sort of clear the cash. Yes, perfect,

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Speaker 1: Let's talk about Apple's March fourth Big Event preview.

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Speaker 2: Okay, sorry, I'm taking the note here. So March fourth,

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Speaker 2: Apple is having their next event. This is not their

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Speaker 2: typical big event up in Coopertino. This is a small

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Speaker 2: event they're calling a special experience. It's going to happen

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Speaker 2: in New York, London, Shanghai, and basically they're doing these

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Speaker 2: smaller events so it's hands on. It's not going to

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Speaker 2: be as exciting, but probably a refreshed iPhone seventeen E.

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Speaker 2: So that's their budget iPhone, new MacBook, laptops, and you know,

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Speaker 2: new iPads, So it's nothing like brand new, it's just

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Speaker 2: new versions of these products. And that's why they're kind

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Speaker 2: of doing a different style event for these, not as

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Speaker 2: huge as their typical events.

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Speaker 1: And seventeen was the one that you said, if you've

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Speaker 1: been waiting to get a new iPhone, this is the

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Speaker 1: one to get, right.

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Speaker 2: iPhone seventeen models are fantastic, and I would say the

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Speaker 2: iPhone seventeen in particular is really really the best overall

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Speaker 2: phone right now for the average person. The seventeen E

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Speaker 2: is kind of a budget version of the iPhone, so

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Speaker 2: it's a lower cost version of the iPhone. But I

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Speaker 2: think the seventeen for like a little bit more is

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Speaker 2: like pretty compelling.

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Speaker 1: Okay, And then I love this story and I want

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Speaker 1: to hear all about it because I've done this before.

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Speaker 1: And that is you've ordered something off a website or

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Speaker 1: something you saw on social media and you clicked through

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Speaker 1: and went, oh, that looks so cool, I must have it,

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Speaker 1: and what you get isn't exactly what you ordered.

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Speaker 2: Oh, and this is a big way this viewer and

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Speaker 2: listener emailed me and said, hey, Rich, you got to

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Speaker 2: check out this puppy I got. It's called Waffy. There

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Speaker 2: are ads all over talk about getting bombarded with the

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Speaker 2: same thing. Oh you have seen it. Okay, it looks

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Speaker 2: like this little robotic dog that's lifelike and moving and

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Speaker 2: all this stuff, and AI when you get it. It

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Speaker 2: is that little dog at the mall that goes and

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Speaker 2: then flips over backwards. This one's going to flip over backwards.

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Speaker 2: That's it. It's just a little cheap toy. In fact,

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Speaker 2: in the box, the shippers put a weight so that

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Speaker 2: the box felt more substantial, maybe to get around some

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Speaker 2: like some sort of loophole or something that you know,

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Speaker 2: people would figure this thing out. But the guy spent

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Speaker 2: seventy five dollars. Now he's fighting his credit card company.

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Speaker 2: But you have to go to you have to go

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Speaker 2: to my website rich on tech dot tv and see

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Speaker 2: this dog. I'll put the video up in a little

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Speaker 2: bit after we aired on KTLA. But I just couldn't

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Speaker 2: believe it. But bottom line, what I want you to

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Speaker 2: do is bookmark this website BBB dot com slash scam tracker.

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Speaker 2: If this guy would have put Wuffy into there. He

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Speaker 2: would have stayed far, far away from this dog.

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Speaker 1: Okay, I gotta have it because I just looked at

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Speaker 1: the website for Wuffy whoofy and he's adorable.

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Speaker 2: It's so cute. Who loved My Families Worldwide?

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Speaker 1: Right says, and it says it walks, barks, sits and

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Speaker 1: runs with lifelike motion, wags, nods and smiles back in response,

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Speaker 1: and has AI powered adaptive behavior.

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Speaker 2: There's not one aspect of AI about this dog, except

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Speaker 2: for the fact that they used it to create the

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Speaker 2: fake ads.

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Speaker 1: It's sort of like on the comic books what were

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Speaker 1: those called the monkey, the space monkeys or the what

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Speaker 1: were the shoot, I don't know something monkeys, but they

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Speaker 1: were brin shrimp.

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Speaker 2: When you got him. Oh yes, the sea monkeys sea monkeys.

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Speaker 1: Yeah.

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Speaker 2: They would show them all close up, you know, with

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Speaker 2: little faces and things, and you get them. It was

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Speaker 2: literally like a packet of seeds you put into water.

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Speaker 1: M h yeah, okay, and then oh we've run out

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Speaker 1: of time. Okay, Well we're going to talk about private

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Speaker 1: search engines another time, so maybe we'll talk about that

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Speaker 1: and also how to clear your cash next time we talk.

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Speaker 2: Okay, okay, talk about it.

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Speaker 1: It's rich Demiro, kfi's tech guy, the host of rich

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Speaker 1: on Tech every Saturday from eleven to two. Of course,

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Speaker 1: you can watch him on KTLA and follow him on

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Speaker 1: Instagram at rich on Tech, and his website where he

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Speaker 1: puts all his great tech ideas and information is richon

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Speaker 1: tech dot TV. Thank you so much, Rich Demiro.

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Speaker 2: All right, Amy, stay away from those dogs.

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Speaker 1: Woof woof,