1 00:00:01,639 --> 00:00:03,640 Speaker 1: All right, let's get back to work. We're thirty three 2 00:00:03,680 --> 00:00:05,640 Speaker 1: minutes after the top of the hour and you're at 3 00:00:05,640 --> 00:00:08,840 Speaker 1: home with Gary Sullivan. They has stated Dan Rosenberg is 4 00:00:08,920 --> 00:00:12,440 Speaker 1: joining us. He's the CEO of National floor Direct and Dan, 5 00:00:12,600 --> 00:00:16,800 Speaker 1: welcome that home with Gary Salvan. How you doing, Gary, 6 00:00:16,800 --> 00:00:17,280 Speaker 1: Good morning. 7 00:00:17,360 --> 00:00:20,160 Speaker 2: Great to be here. I really appreciate the opportunity to 8 00:00:20,200 --> 00:00:21,040 Speaker 2: call into the show. 9 00:00:21,280 --> 00:00:24,200 Speaker 1: You're great, welcome. I'm looking out. I'm looking outside, Dan, 10 00:00:24,400 --> 00:00:27,320 Speaker 1: and there's like six inches of snow. It's zero degrees. 11 00:00:28,840 --> 00:00:31,400 Speaker 1: I wanted to stay out there, but I know it's 12 00:00:31,440 --> 00:00:33,600 Speaker 1: going to get inside. 13 00:00:33,760 --> 00:00:36,960 Speaker 2: Yeah. Yeah, Luckily for me. You know, I've got a 14 00:00:36,960 --> 00:00:41,720 Speaker 2: different view nowadays. I'm actually calling in from South Florida. 15 00:00:41,840 --> 00:00:45,479 Speaker 2: But the majority of the folks that represent our business 16 00:00:45,560 --> 00:00:50,560 Speaker 2: are dealing with the same stuff as you are right now. Yeah, down, 17 00:00:51,840 --> 00:00:55,160 Speaker 2: I think anywhere from from Maine all the way down 18 00:00:55,280 --> 00:00:59,920 Speaker 2: to Maryland right now. Sure, So everybody's in the same boat. 19 00:01:00,280 --> 00:01:03,560 Speaker 1: Yeah for sure. So as this melts, and as we 20 00:01:03,680 --> 00:01:07,680 Speaker 1: use ice melters and calcium chlorides, and you know, we 21 00:01:08,200 --> 00:01:13,320 Speaker 1: dragged this into our home, and I guess you know, 22 00:01:13,520 --> 00:01:17,039 Speaker 1: you're familiar with all different types of flooring products too. 23 00:01:17,600 --> 00:01:19,679 Speaker 1: I guess the first thing is give us some tips 24 00:01:19,720 --> 00:01:23,039 Speaker 1: on preserving what we have, and then we'll talk about 25 00:01:23,080 --> 00:01:26,880 Speaker 1: maybe some different flooring products that you know stand up 26 00:01:26,920 --> 00:01:30,240 Speaker 1: to that abuse a little bit better than others. 27 00:01:31,520 --> 00:01:36,560 Speaker 2: Absolutely. Yeah, So the benefit for most homeowners today is 28 00:01:37,400 --> 00:01:42,720 Speaker 2: that most floring products that we have installed in our 29 00:01:42,760 --> 00:01:46,800 Speaker 2: homes right now have been manufactured with these sorts of 30 00:01:46,800 --> 00:01:49,560 Speaker 2: things in mind, whether they're five years or ten years 31 00:01:49,640 --> 00:01:55,680 Speaker 2: or twenty years old. All these synthetic floring options like carpet, laminate, 32 00:01:56,080 --> 00:02:00,360 Speaker 2: vinyl flooring, even a lot of pre finished hardwood flooring 33 00:02:01,120 --> 00:02:06,600 Speaker 2: as these sorts of inherent protections ingrained in them through 34 00:02:06,600 --> 00:02:11,639 Speaker 2: the manufacturing process nowadays. So we can talk about new 35 00:02:11,639 --> 00:02:15,840 Speaker 2: flooring options a little bit later, but as far as 36 00:02:16,520 --> 00:02:19,519 Speaker 2: what folks can do, it's exactly what you're talking about. 37 00:02:19,639 --> 00:02:23,000 Speaker 2: How do we protect what's on the floor now from 38 00:02:23,000 --> 00:02:28,280 Speaker 2: what's outside the home. Well, let's just logically prepare the 39 00:02:28,560 --> 00:02:33,239 Speaker 2: entry areas of our home for what we know is 40 00:02:33,280 --> 00:02:36,880 Speaker 2: going to come in and out right, heavy foot traffic, wet, 41 00:02:37,520 --> 00:02:43,639 Speaker 2: cold flush, rocks, salt, chemicals, sand, all the stuff that 42 00:02:43,680 --> 00:02:48,560 Speaker 2: we're using to treat the roads and sidewalks and things 43 00:02:48,600 --> 00:02:51,000 Speaker 2: like that outside the home. We want to keep those 44 00:02:52,000 --> 00:02:58,040 Speaker 2: exactly like you said, outside, so entry mats, walk off 45 00:02:58,080 --> 00:03:01,280 Speaker 2: mats for inside the house during this time of year, 46 00:03:02,360 --> 00:03:05,640 Speaker 2: trying to urge everyone to keep those shoes and boots 47 00:03:05,639 --> 00:03:08,960 Speaker 2: at the door. And you know, frankly, whether you have 48 00:03:09,040 --> 00:03:13,760 Speaker 2: heart surface flooring or carpeting, the best thing you can 49 00:03:13,840 --> 00:03:19,040 Speaker 2: do is vacuum all those areas frequently high suction vacuum, rotating, 50 00:03:19,080 --> 00:03:22,280 Speaker 2: beetter bar. Try to keep all that dirt and grit 51 00:03:22,360 --> 00:03:25,200 Speaker 2: and debris off the floors at all costs. 52 00:03:25,240 --> 00:03:28,320 Speaker 1: Sure, so getting rid of the residu and stuff. I 53 00:03:28,360 --> 00:03:31,640 Speaker 1: guess even pH neutral products would probably work a little 54 00:03:31,639 --> 00:03:35,440 Speaker 1: bit for we don't have any reaction with different flooring products. 55 00:03:35,640 --> 00:03:36,520 Speaker 1: Is that a good tip? 56 00:03:38,000 --> 00:03:40,840 Speaker 2: Sure? Yeah, I think you know, when you're talking about, 57 00:03:41,840 --> 00:03:46,240 Speaker 2: you know, floor maintenance, I mean anything that's non abrasive 58 00:03:46,760 --> 00:03:52,720 Speaker 2: or not overly encumbered with chemicals is obviously the best 59 00:03:52,720 --> 00:03:57,360 Speaker 2: thing you can do. But as simple as wiping your 60 00:03:57,440 --> 00:04:02,440 Speaker 2: floor with you know, not a soaking wet mop but 61 00:04:02,680 --> 00:04:06,240 Speaker 2: a kind of damp rag at these times a year, 62 00:04:06,840 --> 00:04:10,720 Speaker 2: keeping everything dry, keeping everything clean, and really trying to 63 00:04:10,720 --> 00:04:15,840 Speaker 2: think about how you keep those little rocks and bits 64 00:04:15,920 --> 00:04:18,200 Speaker 2: of things that get caught on people's shoes from the 65 00:04:18,360 --> 00:04:21,320 Speaker 2: from tracking around the homes and causing those gouages and 66 00:04:21,360 --> 00:04:23,159 Speaker 2: scratches on your hard floors. 67 00:04:23,279 --> 00:04:25,920 Speaker 1: Yep, yeah, keep it clean, wipe it down. I love 68 00:04:25,960 --> 00:04:30,520 Speaker 1: the uh you know they're good vacuuming too, because especially, 69 00:04:30,600 --> 00:04:32,440 Speaker 1: you know there's some of the older homes. You walk 70 00:04:32,480 --> 00:04:35,839 Speaker 1: in the front door, you're writing carpet and you know 71 00:04:35,880 --> 00:04:39,440 Speaker 1: that's that's the main traffic aisle, and you know, all 72 00:04:39,480 --> 00:04:41,800 Speaker 1: that grit that you're talking about in dirt gets down 73 00:04:41,800 --> 00:04:43,800 Speaker 1: into the fibers of the carpet. It's not good for 74 00:04:43,839 --> 00:04:47,160 Speaker 1: the carpet. It gets sold faster and really deep. I 75 00:04:47,200 --> 00:04:49,599 Speaker 1: had somebody tell me a long time ago, Dan, you 76 00:04:49,680 --> 00:04:51,880 Speaker 1: might you can use this sign. I feel like carpet 77 00:04:51,880 --> 00:04:55,560 Speaker 1: doesn't wear out it ugly is out? 78 00:04:55,200 --> 00:04:58,640 Speaker 2: Sure it does. And you know you can see carpeting, 79 00:04:58,720 --> 00:05:01,560 Speaker 2: especially in the entry and high traffic areas of homes 80 00:05:01,560 --> 00:05:05,359 Speaker 2: that really visibly appears dirty. But it could be the 81 00:05:05,400 --> 00:05:09,640 Speaker 2: cleanest carpet there is. When you get those little bits 82 00:05:09,640 --> 00:05:13,039 Speaker 2: of rocks and debris that get dammed in there through 83 00:05:13,080 --> 00:05:17,160 Speaker 2: improper care and maintenance, it damages the pile and that 84 00:05:17,279 --> 00:05:20,240 Speaker 2: damages the aesthetic of the carpet. Over time. Sure, and 85 00:05:20,240 --> 00:05:22,800 Speaker 2: that's how you start to see that added or discolored 86 00:05:22,800 --> 00:05:24,400 Speaker 2: look relative to the rest of your space. 87 00:05:24,880 --> 00:05:28,360 Speaker 1: Is flooring? I know, there's so. I mean, our homes 88 00:05:28,360 --> 00:05:30,839 Speaker 1: have changed so much. Once everything was wood, and everything 89 00:05:30,920 --> 00:05:33,160 Speaker 1: was carpet, and now we've got ceramic, we've got laminis, 90 00:05:33,160 --> 00:05:35,800 Speaker 1: we got LVT, we got LVP, we've got all kinds 91 00:05:35,839 --> 00:05:40,760 Speaker 1: of things. Is flooring geographical? I mean, does does that 92 00:05:40,800 --> 00:05:41,280 Speaker 1: make sense? 93 00:05:41,320 --> 00:05:45,280 Speaker 2: I mean, believe it or not. You know, my business 94 00:05:45,360 --> 00:05:50,360 Speaker 2: operates in fourteen states and the district of Columbia, and 95 00:05:51,120 --> 00:05:57,320 Speaker 2: the trends in flooring are pretty ubiquitous even within those areas. 96 00:05:57,920 --> 00:06:03,200 Speaker 2: You know, I think folks consistently love carpet in the 97 00:06:04,320 --> 00:06:07,599 Speaker 2: more comfortable areas of the home, the bedrooms, the living rooms, 98 00:06:07,839 --> 00:06:13,839 Speaker 2: and for the more practical areas LVT luxury vinyl plank, 99 00:06:13,920 --> 00:06:17,920 Speaker 2: luxury vinyl tile. However we want to quantify this, there's 100 00:06:17,920 --> 00:06:23,640 Speaker 2: all different classifications. Is and has become over the past 101 00:06:24,320 --> 00:06:27,760 Speaker 2: five or eight years, a clear winner in terms of 102 00:06:27,760 --> 00:06:31,159 Speaker 2: practicality for the home or even for a high traffic 103 00:06:31,160 --> 00:06:31,920 Speaker 2: commercial states. 104 00:06:32,560 --> 00:06:35,640 Speaker 1: I agree, the LVT is just taught as a firecracker 105 00:06:35,720 --> 00:06:38,400 Speaker 1: right now. Still, remember the first time I saw the 106 00:06:38,440 --> 00:06:41,000 Speaker 1: International Builder Show. I stood on here, so you stand 107 00:06:41,040 --> 00:06:45,120 Speaker 1: on wood right now, and yeah, yeah, yeah, I am right, 108 00:06:45,560 --> 00:06:50,600 Speaker 1: good looking stuff. How about basements. I mean we've seen, 109 00:06:51,040 --> 00:06:54,040 Speaker 1: especially since COVID, people looking for more room in their homes, 110 00:06:54,080 --> 00:06:58,039 Speaker 1: exercise rooms, offices, maybe not a theater room, but a 111 00:06:58,080 --> 00:07:01,560 Speaker 1: place to watch TV and stuff, give a lot of 112 00:07:02,240 --> 00:07:06,719 Speaker 1: a lot of Also. Yeah, garage, oh yeah, absolutely. 113 00:07:06,560 --> 00:07:10,880 Speaker 2: The garage is like the new basement, right. But yeah, 114 00:07:10,920 --> 00:07:14,840 Speaker 2: for basements, I think again it comes down to personal preference. It. 115 00:07:15,240 --> 00:07:17,800 Speaker 2: You know, carpet is always going to require a little 116 00:07:17,800 --> 00:07:19,840 Speaker 2: bit more maintenance and a little bit more care to 117 00:07:19,960 --> 00:07:23,040 Speaker 2: keep the longevity from it than something like a heart 118 00:07:23,080 --> 00:07:28,360 Speaker 2: surface product. But I think practical application for carpet in 119 00:07:28,400 --> 00:07:31,880 Speaker 2: the basement again, like you said, movie room, sound reduction, 120 00:07:32,240 --> 00:07:36,240 Speaker 2: comfort style, a little bit of warmth, especially during those 121 00:07:36,280 --> 00:07:40,600 Speaker 2: winter months, you want to focus on keeping it dry, 122 00:07:40,760 --> 00:07:45,040 Speaker 2: keeping a climate controlled, keeping things vacuumed and fresh. Heart surface. 123 00:07:45,200 --> 00:07:49,239 Speaker 2: Let's say if you were to put LVP into your basement, Uh, 124 00:07:49,360 --> 00:07:53,000 Speaker 2: you're going to put it down once and never change it, right, 125 00:07:54,200 --> 00:07:58,840 Speaker 2: but you know, keep it keep it clean, keep it dry, mopped, 126 00:07:59,240 --> 00:08:03,920 Speaker 2: make sure we take shoes off and install or at 127 00:08:03,960 --> 00:08:07,800 Speaker 2: least place walk off mats in all major entry and 128 00:08:07,800 --> 00:08:09,080 Speaker 2: exit points from the space. 129 00:08:09,960 --> 00:08:14,960 Speaker 1: So LVT is that waterproof? And I know some laminates 130 00:08:15,000 --> 00:08:18,520 Speaker 1: are termed water resistant and waterproof kind of walk us 131 00:08:18,520 --> 00:08:18,960 Speaker 1: through that. 132 00:08:20,640 --> 00:08:27,480 Speaker 2: Yes, So waterproof is it is, let's say, a classification 133 00:08:27,760 --> 00:08:32,880 Speaker 2: that manufacturers are using for laminates and LVT products these days. 134 00:08:32,960 --> 00:08:35,400 Speaker 2: And it really has to do with the construction of 135 00:08:35,440 --> 00:08:40,679 Speaker 2: the product itself, like primarily the core board. And so 136 00:08:40,800 --> 00:08:43,840 Speaker 2: I think what we want to think about there is, 137 00:08:44,320 --> 00:08:49,400 Speaker 2: especially in climates like the Northeast or you all are located, 138 00:08:49,760 --> 00:08:54,920 Speaker 2: when we have these dramatic shifts in relative humidity and 139 00:08:55,000 --> 00:08:58,840 Speaker 2: moisture and temperature from season to season. If you go 140 00:08:58,960 --> 00:09:02,440 Speaker 2: back ten years and you look at the not only 141 00:09:02,480 --> 00:09:05,920 Speaker 2: the vinyl products, but like specifically the laminate flooring products, 142 00:09:05,920 --> 00:09:09,520 Speaker 2: these synthetic flooring products, the amount of expansion and contraction 143 00:09:09,640 --> 00:09:14,280 Speaker 2: associated with those things has really been mitigated through use 144 00:09:14,320 --> 00:09:22,240 Speaker 2: of technology vinyl and stone composite LVT products and stale 145 00:09:22,320 --> 00:09:28,559 Speaker 2: vinyl and other synthetic material composite core core boards for 146 00:09:28,920 --> 00:09:33,640 Speaker 2: lamin apport, and so you can get this waterproof classification, 147 00:09:35,080 --> 00:09:38,720 Speaker 2: which basically means that your floor isn't going to buckle, 148 00:09:40,280 --> 00:09:44,600 Speaker 2: if you get a dishwasher pop on it, or if 149 00:09:45,760 --> 00:09:52,040 Speaker 2: you know, you get a reasonable amount of standing water, right, 150 00:09:52,120 --> 00:09:54,840 Speaker 2: you have a chance to save the floor. But if 151 00:09:55,200 --> 00:09:57,520 Speaker 2: we get a flood, or if we get our toilet 152 00:09:57,559 --> 00:09:59,800 Speaker 2: backed up and we get you know, six inches of water, 153 00:10:00,080 --> 00:10:04,280 Speaker 2: think there are other issues around the floor that are 154 00:10:04,280 --> 00:10:08,720 Speaker 2: going to impact the viability of the product going forward. Uh, 155 00:10:08,760 --> 00:10:17,199 Speaker 2: these are these are where and uh longevity benefits associated 156 00:10:17,200 --> 00:10:19,240 Speaker 2: with these coreboard features. 157 00:10:20,360 --> 00:10:24,600 Speaker 1: So what things should people consider? What mistakes do people 158 00:10:24,800 --> 00:10:28,280 Speaker 1: make when picking out flooring? Now? In other words, just 159 00:10:28,400 --> 00:10:31,280 Speaker 1: kind of a buyer's guide. If you can help me 160 00:10:31,360 --> 00:10:34,880 Speaker 1: with that, is it just cosmetic or you know, kind 161 00:10:34,920 --> 00:10:36,160 Speaker 1: of give me a little course on that. 162 00:10:38,480 --> 00:10:43,599 Speaker 2: Yeah, I think if and I'm sure this is consistent 163 00:10:44,240 --> 00:10:49,720 Speaker 2: throughout you know, most areas of home renovation. Right, really 164 00:10:49,760 --> 00:10:53,840 Speaker 2: getting a deep dive, a comprehensive understanding of what are 165 00:10:53,880 --> 00:10:57,840 Speaker 2: the most important factors to consider for your individual application, 166 00:10:58,480 --> 00:11:02,760 Speaker 2: and then relying on right guidance, right, using a company 167 00:11:03,400 --> 00:11:05,560 Speaker 2: that's going to help you make the right choices and 168 00:11:05,760 --> 00:11:11,000 Speaker 2: rely on accurate and comprehensive information based on your specific 169 00:11:11,160 --> 00:11:13,719 Speaker 2: use case. Sure is the best way to do it. 170 00:11:14,160 --> 00:11:21,480 Speaker 2: I know that DIIY and you know, home center, let's say, 171 00:11:21,760 --> 00:11:27,200 Speaker 2: cash and carry businesses is probably leading the charge where 172 00:11:27,400 --> 00:11:30,760 Speaker 2: customers can can kind of I don't want to say, 173 00:11:30,760 --> 00:11:33,520 Speaker 2: get this led but go down the wrong path. Sure, 174 00:11:33,880 --> 00:11:35,400 Speaker 2: but you really want to make sure that you talk 175 00:11:35,480 --> 00:11:39,119 Speaker 2: to you know, a series of professionals that understand the application, 176 00:11:39,800 --> 00:11:43,199 Speaker 2: that have been through the installation space and understand your 177 00:11:43,280 --> 00:11:46,840 Speaker 2: needs for the home so you can make the right choice. 178 00:11:47,600 --> 00:11:52,160 Speaker 1: Right. We answer a lot of those questions, Dan, And 179 00:11:52,200 --> 00:11:54,240 Speaker 1: you're right. I tell people all the time, you know, 180 00:11:54,360 --> 00:11:57,800 Speaker 1: you got to understand the project before you dive into 181 00:11:57,840 --> 00:12:01,960 Speaker 1: the project. Seems like SIPP would but very true. Tell 182 00:12:02,000 --> 00:12:04,000 Speaker 1: me a little bit about National Floors Direct. 183 00:12:05,559 --> 00:12:10,080 Speaker 2: Sure, so, National floorce Direct. We're entering our twentieth year. 184 00:12:12,360 --> 00:12:19,880 Speaker 2: We're a direct to consumer in home sales and installation service, 185 00:12:20,200 --> 00:12:24,160 Speaker 2: you know, really specializing and residential replacements for covering products, 186 00:12:24,679 --> 00:12:29,960 Speaker 2: carpet would lamine it, final porcelain and natural stone products. 187 00:12:31,360 --> 00:12:34,040 Speaker 2: Our tagline basically is, you know, we bring the store 188 00:12:34,120 --> 00:12:37,160 Speaker 2: to your door, and that's exactly what we try to do. 189 00:12:37,200 --> 00:12:40,320 Speaker 2: We try to really differentiate the experience that we provide 190 00:12:40,320 --> 00:12:46,199 Speaker 2: for consumers by you know, walking through their home, getting 191 00:12:46,240 --> 00:12:48,320 Speaker 2: a sense of how they use it, what they use 192 00:12:48,400 --> 00:12:51,200 Speaker 2: it for, and what their goals are for their replacement 193 00:12:51,200 --> 00:12:55,520 Speaker 2: foreign projects, so we can pose the right solutions for 194 00:12:55,600 --> 00:12:56,400 Speaker 2: their needs. 195 00:12:57,040 --> 00:12:59,880 Speaker 1: Very good. People can get more informations at the website 196 00:13:00,000 --> 00:13:02,800 Speaker 1: also National floor direct dot com. 197 00:13:03,000 --> 00:13:06,680 Speaker 2: National floorsdirect dot com. It's eighty and eight four hundred. 198 00:13:06,320 --> 00:13:10,800 Speaker 1: Floor, eight eight four hundred floor. That's creative. Did you 199 00:13:10,800 --> 00:13:11,640 Speaker 1: come up with that? Dan? 200 00:13:13,880 --> 00:13:15,960 Speaker 2: I wish, I wish Kerry. 201 00:13:17,320 --> 00:13:19,880 Speaker 1: Hey, thank you so much for spending your sunday with us. 202 00:13:19,880 --> 00:13:24,440 Speaker 1: I certainly appreciate good timely advice. Just to wrap it up, maintenance, 203 00:13:24,720 --> 00:13:28,880 Speaker 1: when you get harsh weather and stuff man shoes off, 204 00:13:29,320 --> 00:13:30,840 Speaker 1: Vacuum Mop's work. 205 00:13:31,920 --> 00:13:35,760 Speaker 2: Vacuum mop. Put those signs up, shoes off when you 206 00:13:35,800 --> 00:13:36,080 Speaker 2: come in. 207 00:13:36,360 --> 00:13:36,600 Speaker 1: Yep. 208 00:13:36,640 --> 00:13:39,200 Speaker 2: Well, keep those boots outside in the garage, keep them 209 00:13:39,200 --> 00:13:42,320 Speaker 2: outside in the in the mudroom or the vestibule, and 210 00:13:42,480 --> 00:13:46,840 Speaker 2: really try to keep those floors as clean and free 211 00:13:46,880 --> 00:13:50,360 Speaker 2: of any kind of debris as possible, especially during these 212 00:13:50,480 --> 00:13:55,880 Speaker 2: challenging months and especially during those inclement periods with snow 213 00:13:55,880 --> 00:13:56,880 Speaker 2: and slush on the ground. 214 00:13:57,559 --> 00:14:02,320 Speaker 1: I'm guiltiest charged on many of those, but they're working, audience, 215 00:14:02,559 --> 00:14:06,440 Speaker 1: they're all working on its. Yeah, Hey, appreciate it. 216 00:14:06,440 --> 00:14:09,400 Speaker 2: Thanks for joining us, Gary, thanks so much. 217 00:14:09,640 --> 00:14:13,560 Speaker 1: All right, take care. Dan Rosenberg, you bet you. He's 218 00:14:13,640 --> 00:14:16,559 Speaker 1: the CEO of National floor Direct and we thank him 219 00:14:16,600 --> 00:14:19,720 Speaker 1: for joining us today again if you want to check 220 00:14:19,760 --> 00:14:24,680 Speaker 1: that out. A nice website, National Floorsdirect dot com and 221 00:14:24,800 --> 00:14:26,520 Speaker 1: you can always call him a date at eight four 222 00:14:26,640 --> 00:14:29,840 Speaker 1: hundred floor So we'll take your calls at eight hundred 223 00:14:30,000 --> 00:14:33,280 Speaker 1: eight two three eight two five five. 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