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Speaker 1: Hi, It's this to Fox and this is the iHeart

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Speaker 1: so Cal Show. All right, So, pancreatic cancer. Pancreatic cancer

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Speaker 1: has the highest mortality rate of all major cancers.

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Speaker 2: Do you know that?

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Speaker 1: It's currently the third leading cause of cancer related deaths

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Speaker 1: in the US, after lung and colon But thankfully, the

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Speaker 1: fine folks of the Hirschberg Foundation for Pan Credit Cancer

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Speaker 1: Research at UCLA, they've been making major strides for decades

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Speaker 1: and work every day to change these numbers, to lower

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Speaker 1: these numbers, and to better improve the quality of life

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Speaker 1: for those of pan credit cancer, better improve early detection,

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Speaker 1: better ways to find out why people get it, and

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Speaker 1: better treatments for those who do. And then, of course,

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Speaker 1: ultimately the goal would be to find a cure. They've

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Speaker 1: got two major fundraisers during the year. They're bringing a

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Speaker 1: lot of money to help fuel what they do. And

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Speaker 1: this one's a biggie and this one's a fun one.

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Speaker 1: What you do in Sunday, October the twenty sixth, Yeah,

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Speaker 1: before Halloween, why not grab the family, grab your friends,

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Speaker 1: and before everyone heads out the trick or treat and

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Speaker 1: gets all dressed up in your costumes, break.

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Speaker 2: Your costumes in the Sunday before.

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Speaker 1: Halloween at the twenty eighth Annuel La Cancer Challenge five

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Speaker 1: k run Walk. They're all about combining fun and purpose,

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Speaker 1: and the event welcomes thousands of runners and walkers to

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Speaker 1: the bootiful UCLA campus to raise awareness for pank Credit

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Speaker 1: Cancer Research. The LA Cancer Challenges sponsored and produced by

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Speaker 1: the Hirschberg Foundation for Pan Credit Cancer Research, a nonprofit

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Speaker 1: organization dedicated to ground breaking research across three collaborative laboratories

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Speaker 1: right there at UCLA.

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Speaker 2: So strapride your running.

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Speaker 1: Shoes and dash of Socal's most beloved Halloween charity race.

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Speaker 1: And the gal behind the whole thing is the executive

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Speaker 1: director of the Hirschberg Foundation for pank Created Cancer Research

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Speaker 1: and the LA Cancer Challenge.

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Speaker 2: It's Lisa Mannheim.

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Speaker 1: I have to clap for you because every time we talk,

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Speaker 1: you know, we talk for your Tour to Peer, big

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Speaker 1: stationary bike fundraiser to fight cancer, and then this event,

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Speaker 1: I mean, I feel like you're just working all the time.

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Speaker 3: All the time, fundraising all the time.

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Speaker 1: Yes, yes, but it's a lot to put together a

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Speaker 1: big event like this where thousands are coming together to

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Speaker 1: make a difference.

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Speaker 2: It's great, but it's a lot of work.

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Speaker 4: Yeah, it is.

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Speaker 3: But this is our twenty eighth year of the LA

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Speaker 3: Cancer Challenge, which is really just hard to believe. Yeah,

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Speaker 3: so very fortunate to have a great team of people

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Speaker 3: who we've worked with for years and years, and we've

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Speaker 3: got it dialed in and we're almost halfway to our

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Speaker 3: goal of seven hundred thousand this year. So yeah, very

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Speaker 3: much looking forward to it.

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Speaker 1: Yeah, and like you said, twenty eight years doing this

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Speaker 1: and you know, cancer obviously not a fun topic. But

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Speaker 1: how you make this event so fun and family friendly.

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Speaker 1: I love the videos all over the website La Cancer

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Speaker 1: Challenge dot com. The videos, it just looks like a

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Speaker 1: big Halloween party where you know, a little running involved,

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Speaker 1: but also the fundraising and the spirit and an event

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Speaker 1: that people look forward to every year. For all twenty

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Speaker 1: eight years you've been doing this thing, they look forward

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Speaker 1: to it and they know they're going to have a

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Speaker 1: good time while making a difference.

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Speaker 4: Yeah, that's absolutely true.

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Speaker 3: The key to the fundraising and the energy at LA

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Speaker 3: Cancer Challenge are the teams that come back year after year,

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Speaker 3: most of whom are there supporting a loved one or

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Speaker 3: remembering a loved one. There are biggest fundraisers and bring

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Speaker 3: the love in the community. We're super excited every year

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Speaker 3: to have a pancratic cancer survivor at the start line

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Speaker 3: giving a few words of encouragement before everybody heads off

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Speaker 3: on that five k walk or run, and then when

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Speaker 3: they come through the finish line, we have our giant

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Speaker 3: donut wall where everybody gets their metal and grabs their

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Speaker 3: grabs their donutt yeah exactly, which are donated by Kristy Kreme,

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Speaker 3: which is so lovely, and they go right into our

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Speaker 3: health and fitness expo. We call it the Fit Family

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Speaker 3: Expo and we've got the Candyland Kids Zone, so we

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Speaker 3: really try and make it. Obviously it's a heavy topic,

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Speaker 3: but at LA Cancer Challenge it's not heavy, it's inspiring.

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Speaker 3: It's about coming together and really honoring the progress that

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Speaker 3: we've been able to make because of people who are

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Speaker 3: fundraising and coming back year after year to support the

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Speaker 3: work that we're doing. The proceeds from the LA Cancer

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Speaker 3: Challenge go to fund our Seed Grant program, which is

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Speaker 3: startup funding for young scientists who want to build a

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Speaker 3: career in pan cradic cancer research. And this last in

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Speaker 3: twenty twenty four, we had a record breaking number of

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Speaker 3: applications over one hundred and thirty and we made the

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Speaker 3: which was crazy last year, and we made the qualifications

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Speaker 3: a little more difficult this year, or more specific, not difficult,

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Speaker 3: more specific, and we.

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Speaker 4: Had one hundred and.

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Speaker 3: Seventy eight applications, which just goes to show you how

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Speaker 3: much of a need there is out there, given all

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Speaker 3: of the threats of government funding, threats to from the

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Speaker 3: NIH to cancer research, not only at UCLA, but you know,

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Speaker 3: across the country. It just shows that there are these

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Speaker 3: researchers who want to have a career in pancretic cancer research,

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Speaker 3: who want to be the ones who are you know, diagnosing,

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Speaker 3: helping with early detection, helping with treatments, and ultimately working

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Speaker 3: for a care So it puts all the more pressure

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Speaker 3: on this year's LA Cancer Challenge to raise more money

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Speaker 3: because yeah, yeah, the more we raise, the more SEA

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Speaker 3: grants we're going to fund. And yeah, it's it's a

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Speaker 3: good predicament to be in, I guess.

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Speaker 1: I mean kind of exciting that people are making this

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Speaker 1: such an important part of their career focus to make

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Speaker 1: a difference in the world of paying creatic cancer. And

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Speaker 1: then they're going to the Hirschburg Foundation to team up

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Speaker 1: with you and be a part of it. Yeah, to

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Speaker 1: get that seed money, but they want to put their

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Speaker 1: name as part of something is like finding a cure

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Speaker 1: or advancements in helping people sooner or.

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Speaker 2: Earlier detection or last time we talked. And I want

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Speaker 2: you to touch on me.

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Speaker 1: Yeah, all the accomplishments you've made since beginning this foundation.

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Speaker 2: How many years ago now?

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Speaker 3: We also also twenty eight years right after my stepdad

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Speaker 3: passed away in nineteen ninety seven, and there was no

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Speaker 3: pank Credit Cancer Foundation there. My mom just wanted to

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Speaker 3: make a donation to UCLA, which is where he was treated,

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Speaker 3: and to the pan caread of Cancer program. When she

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Speaker 3: found out there wasn't one, she said, there is now

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Speaker 3: and really are The rest is history.

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Speaker 4: Very quickly we were.

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Speaker 3: Formed and here we are twenty eight years later, having

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Speaker 3: raised millions and millions. Just the LA Cancer Challenge alone

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Speaker 3: has raised over ten million dollars in its twenty eight years. Amazing.

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Speaker 4: Yeah, it feels good.

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Speaker 3: It feels good. We always are going back and forth

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Speaker 3: on celebrating while realizing there's still a giant mountain out

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Speaker 3: of us. Sure, and that's sort of part of the

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Speaker 3: nature of this disease and the difficulty of this disease,

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Speaker 3: But we really try to focus on whatever's going to

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Speaker 3: take to keep us going. Our motto we established in

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Speaker 3: our twenty fifth year was never give up until there's

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Speaker 3: a cure. We're going to keep fighting to the finish,

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Speaker 3: and there are so many hopeful developments on the horizon

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Speaker 3: for pancredic cancer that we just want to keep pushing

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Speaker 3: to make those hopeful developments become even mainstream reality.

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Speaker 1: Sure everyone, yeah, I mean, gosh, if your mom and

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Speaker 1: your stepdad Ron could see you now, I mean, it's

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Speaker 1: one thing to start a foundation and honor of someone

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Speaker 1: that you lost, but an honor of wanting to make change.

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Speaker 1: But gosh, you've been doing it for twenty eight years

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Speaker 1: and creating real change and making so much headway. These

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Speaker 1: numbers that I have in front of me are still

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Speaker 1: pretty crazy though. In twenty twenty five and estimated sixty

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Speaker 1: seven plus thousand Americans will be diagnosed with pancreatic cancer

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Speaker 1: and more than fifty one plus thousand will not make it.

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Speaker 1: But on a positive note, I know you've made incredible

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Speaker 1: strides and advancements through your Hirschberg Foundation for Pancredic cancer research.

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Speaker 1: You know, compared to when your stepdad died of it

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Speaker 1: years ago, there wasn't much help, not like there is

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Speaker 1: now thanks to your organization that was started in his honor.

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Speaker 1: So talk about the strides that have been made in

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Speaker 1: the past twenty eight years.

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Speaker 4: Well, if you.

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Speaker 3: Go back to the late nineties, there were only I

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Speaker 3: think under thirty thousand people diagnosed, so they weren't even

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Speaker 3: diagnosing it fully at all back then, and obviously the

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Speaker 3: number has doubled to over sixty thousand. The key here

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Speaker 3: is the survival rate. Right now, it's only at thirteen

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Speaker 3: percent survival rate, which was in the single digits when

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Speaker 3: we started.

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Speaker 4: But the key is.

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Speaker 3: That if it's caught early, the five year survival rate

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Speaker 3: jumps to forty four percent. So then the major idea

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Speaker 3: there is that you've got to get you got to

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Speaker 3: get it early because early detection is going to save

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Speaker 3: live which is why there are we're constantly investing in

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Speaker 3: things that are going to help.

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Speaker 2: With early detection.

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Speaker 3: Develop it early. Yeah, yeah, blood tests, AI studies, all

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Speaker 3: those things that could lead to early detection which will

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Speaker 3: help the survival rate.

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Speaker 1: And for those that get diagnosed with pancredic cancer, is

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Speaker 1: more so after the age of sixty five, and is

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Speaker 1: it more so with men, well.

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Speaker 3: No, men and women certainly. Yes, it's definitely older, but

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Speaker 3: we've had experiences with patients in their thirties. The main

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Speaker 3: thing more than.

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Speaker 2: Age is family history.

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Speaker 3: Yes, is a combination of family history and weight obesity.

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Speaker 3: Were you a smunker, were you drinking alcohol? I mean,

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Speaker 3: all of those things play factors in pancratic cancer development.

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Speaker 3: Anybody who's had at least one at least one relative

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Speaker 3: who's died of pancredic cancer will recommend they speak with

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Speaker 3: a genetic counselor and get genetic testing. That's been That's

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Speaker 3: something that didn't exist when we started, and.

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Speaker 4: We talk a lot about at risk.

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Speaker 3: Patients and genetic counselors. There's also there's vaccines that are

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Speaker 3: in the works that we're never existing before. Right right now,

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Speaker 3: these vaccines are really for previous patients to keep it

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Speaker 3: from coming back.

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Speaker 4: But two vaccines that.

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Speaker 3: Are really promising their trials that are going on both

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Speaker 3: in immunotherapy and targeted therapies that are promising.

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Speaker 4: So there are.

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Speaker 3: Absolutely a lot of great things to talk about to

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Speaker 3: keep people hopeful and understanding how much their impact is

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Speaker 3: making on but it's a long road. It's a long road,

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Speaker 3: and we have to keep plugging away, which is why

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Speaker 3: we're here twenty eight years later.

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Speaker 1: But to know that there is help available and more

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Speaker 1: breakthroughs coming down the pike. Symptoms are for pank credit

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Speaker 1: cancer may include weight loss, abdominal discomfort, back pain, development

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Speaker 1: of type two diabetes. Some tumors may cause jaundice lead

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Speaker 1: into earlier diagnosis. And that's the tricky part, right that

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Speaker 1: these symptoms just sound so common, like they could be

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Speaker 1: caused by anything.

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Speaker 3: One of the reasons why pancradic cancer is so hard

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Speaker 3: to diagnose is because those symptoms are also associated with

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Speaker 3: much less serious conditions, back pain and loss about site yep,

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Speaker 3: So you don't it's again like there right now, isn't

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Speaker 3: the simple the simple tests that everyone.

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Speaker 4: Could take that would tell you if you have it?

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Speaker 3: So that's why working on things like blood tests and

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Speaker 3: again you know, using AI, using AI to look at

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Speaker 3: health history reports and scans to help see what the

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Speaker 3: human eye can't see. All these exciting things are going

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Speaker 3: to hopefully lead to real transformation in the next few years.

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Speaker 1: And your foundation, the Hersberg Foundation of our PAN Credic

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Speaker 1: Cancer Research. It's a nonprofit organization dedicated to the groundbreaking

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Speaker 1: research but across three collaborative laboratories right there at UCLA.

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Speaker 3: Yep, we do and three laboratories, and the Aggie Hirschberg

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Speaker 3: Center for Pancratic Diseases, which is a we say it's

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Speaker 3: the one stop shop for a pancredic cancer patient that

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Speaker 3: we fund. That you go on Tuesdays and you can

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Speaker 3: meet with multiple doctors in one location at one time.

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Speaker 3: The doctors will all then take.

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Speaker 4: A team approach.

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Speaker 3: They are all there together to meet to collaborate so

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Speaker 3: that your oncologist is talking to the nutritionists is talking

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Speaker 3: to the surgeon. And that was really one of our

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Speaker 3: main goals when we started the foundation was to improve

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Speaker 3: the patient experience. It's super important that if you are

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Speaker 3: diagnosed with pancredic cancer that you're seen at a high

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Speaker 3: volume hospital, and fortunately ucule's right here, but we also

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Speaker 3: have relationships with other outstanding hospitals throughout the country. When

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Speaker 3: we have when we get contacted by families who have

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Speaker 3: had a loved one diagnosed from across the country and

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Speaker 3: they ask how we can help, and we start with

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Speaker 3: recommending five volume centers that are in their area or

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Speaker 3: where where they should travel to get the treatment that

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Speaker 3: they would need. We are constantly working at creating content

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Speaker 3: via videos webinars that are order done. Yeah, it's used

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Speaker 3: to be like we were talking very big picture. Now

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Speaker 3: we're trying to have videos about everything. You have a

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Speaker 3: you want to know about pancratic enzymes, We've got it.

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Speaker 3: You want to know what questions to ask when you

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Speaker 3: first go to see your doctor. We want to share

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Speaker 3: that information, have anything that you could possibly need as

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Speaker 3: when you're going through that from start to finish on

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Speaker 3: our website. So we feel we're really proud of it.

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Speaker 3: It's a constant work in progress obviously as new as

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Speaker 3: new things come about, but it's always about like what

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Speaker 3: which is a pancretic cancer patient who's living with it

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Speaker 3: right now need? And we have an amazing woman who's

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Speaker 3: our director of Patient Programs, Amy, who is there to help,

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Speaker 3: you know, direct, provide resources, do whatever she can. Yeah,

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Speaker 3: and it'll be so nice that the Ella cancer challenge,

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Speaker 3: so many patients and families will come back.

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Speaker 4: We'll all be together.

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Speaker 3: We know that there's a support group that meets that

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Speaker 3: we work with that they're all the people who are

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Speaker 3: on this online Zoom support group are all going to

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Speaker 3: meet at Ella Cancer Challenge for the first time, which

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Speaker 3: is yes, I want to get goosebumps when I think

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Speaker 3: about that, And just to know that our event is

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Speaker 3: going to be that space where they can come together

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Speaker 3: and you know, connect and walk and be be inspired

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Speaker 3: by the people who are there fighting for them and

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Speaker 3: the doctors who are there doing what they can to,

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Speaker 3: you know, to help make a difference, help bring about yeah,

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Speaker 3: help this put this disease out.

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Speaker 1: So where at UCLA are we meeting October twenty sixth.

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Speaker 1: Costumes highly encouraged, but not mandatory. Even just the color

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Speaker 1: purple would be great. And again after the five K,

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Speaker 1: just a total outdoor extravaganza for the entire family. Kids

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Speaker 1: and adults kind of dive into this candy cane Lane

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Speaker 1: kid zone, complete with life size candidake for her, festive

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Speaker 1: arts and crafts, and a big moon bounce. They'll be

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Speaker 1: health and fitness booths, music entertainment, halloween festivities, an adult

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Speaker 1: costume contest, and a kid's costume parade. Super cute ages

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Speaker 1: at two to eleven and after the five k you

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Speaker 1: run straight to the doughnut Wall thanks to Krispy Kream, Yes,

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Speaker 1: Krispy Kreme. Where do we meet at seven thirty in

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Speaker 1: the morning, Lisa on October twenty six for this we meet.

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Speaker 3: We meet at Wilson Plaza, which is right at the

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Speaker 3: bottom of Jam Steps outside of the Annenburg Soccer Stadium.

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Speaker 4: You register at LA.

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Speaker 3: Cancer Challenge dot com and we'll give you all of

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Speaker 3: that information. There's parking right underneath. The five K starts

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Speaker 3: at nine, but the expo opens at seven point thirty

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Speaker 3: and we'll have some pre activities and then afterwards we'll

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Speaker 3: have Candyland, kid Zone, as I said, the finish line,

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Speaker 3: donut Wall, and so many activities.

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Speaker 4: We've got an.

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Speaker 3: Awareness alley with all sorts of ways to learn more

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Speaker 3: about pank Credit Cancer, create awareness. Incredible sponsors giving out

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Speaker 3: their sweets and treats and samples and all that.

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Speaker 1: Costumes highly encouraged and just a lot of the color purple,

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Speaker 1: kind of the color purple for pan Credit Cancer, right,

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Speaker 1: A lot of purple.

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Speaker 4: That's right, yeah, lots of purple.

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Speaker 3: Our T shirt this year that's included with registration is

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Speaker 3: the super softest Oh my god, I love it, the

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Speaker 3: softest long sleeve purple T shirt does never never give

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Speaker 3: up on the front, so soft and cozy, So that's

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Speaker 3: a good treat. We get those donated. So really lucky

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Speaker 3: to be able to. We think there's a lot of

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Speaker 3: value in the registration fee and the experience that comes

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Speaker 3: from this event, and certainly being on the UCLA campus

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Speaker 3: on a Sunday morning, it's so pretty. The walk is

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Speaker 3: three point one miles, but you can walk as little

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Speaker 3: or as little or or much as you want.

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Speaker 4: And we just want, we just want you.

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Speaker 2: Get to be there.

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Speaker 4: Yeah, you don't have to cross the finish line to

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Speaker 4: get your donut. That's the secret.

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Speaker 2: You're not going to make it too difficult.

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Speaker 1: You just want people there intros and you know, a

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Speaker 1: couple bucks to a registering, get sign up. You'll get

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Speaker 1: that beautiful soft, long sleeve purple T shirt that Lisa mentioned.

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Speaker 1: And boy, hats off to the people who've already been

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Speaker 1: fundraising and you already have teams are already signed up.

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Speaker 4: Wow.

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Speaker 1: I see the list right there on your website La

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Speaker 1: Cancer Challenge dot com. The list of people, the top

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Speaker 1: ten teams and walkers and groups that have raised so

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Speaker 1: much money, of people so dedicated to this cause, and

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Speaker 1: making a difference is very very impressive. Doug Atkins and

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Speaker 1: Howard Gouseman and Leslie Nelson, I'm like, how are they

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Speaker 1: raising one hundred thousand dollars?

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Speaker 2: My gosh, I love these people.

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Speaker 3: Yeah, I will tell you that they've been at it

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Speaker 3: and they're they're good at professionals what they their Their

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Speaker 3: number one thing is is they are not afraid to ask.

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Speaker 3: That is that is the key. And even people who

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Speaker 3: simply ask via Facebook by putting a Facebook fundraiser together,

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Speaker 3: will are always surprised.

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Speaker 4: At how their fifth grade.

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Speaker 3: Classmate all of a sudden gave a twenty five dollars donation.

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Speaker 3: You got to ask, and we you know, in this

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Speaker 3: day and age, with the tools that are available with

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Speaker 3: the registration system, email text, we don't make it difficult.

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Speaker 3: We try and make it as easy as possible to

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Speaker 3: make that ask, to make it easy, and there's a

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Speaker 3: lot of incentives any team.

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Speaker 4: We love this. We started this a few years ago

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Speaker 4: because we.

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Speaker 3: Always put the sponsors on our start banner on the

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Speaker 3: sides of the side panels of the start banner. We

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Speaker 3: always were like, how can we honor teams more? Because

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Speaker 3: the teams do more than the sponsors in terms of

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Speaker 3: making this event possible.

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Speaker 4: So we a couple of years ago started If.

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Speaker 3: You raised twenty five hundred bucks, your name's by October twelfth,

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Speaker 3: your name's going to get onto the start line banner.

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Speaker 2: So we've got a bit of a loan incentive.

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Speaker 3: Yeah, a little incentive. It's really nice, I think for

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Speaker 3: teams to get to see their team name up there.

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Speaker 3: And sure we appreciate them so much obviously.

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Speaker 1: And again with all your hard work year round, twenty

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Speaker 1: eight years. You've been at this since your stepdad passed

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Speaker 1: away from pan credic cancer. Lisa Manheim, the executive director

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Speaker 1: of the Hirschberg Foundation for pan Credic Cancer Research. Where

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Speaker 1: they strive to change these numbers right this year and

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Speaker 1: I spend in sixty seven plus thousand Americans, sixty seven

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Speaker 1: plus thousand Americans will be diagnosed with pancredic cauncer this year.

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Speaker 1: More than fifty one thousand will not make it. They're

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Speaker 1: trying to change the numbers, advance all the ways that

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Speaker 1: we can detect it earlier, better testing, learn more about

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Speaker 1: how family history plays a role in all this as

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Speaker 1: they find ways to conquer it and make it better

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Speaker 1: for people who God for big, get diagnosed right, be

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Speaker 1: able to offer better treatments, learn more about how the

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Speaker 1: family history plays in all of it, early detection, better

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Speaker 1: ways to treat and diagnose, and of course ultimately find

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Speaker 1: a cure.

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Speaker 2: They're all about it, and the.

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Speaker 1: Fundraising is key to fuel all of it. And this

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Speaker 1: one is their big either twenty eighth Annual LA Cancer

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Speaker 1: Challenge five k run walk happening at Ucaly campus on Sunday,

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Speaker 1: October twenty six. Get their early costumes and courage not required,

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Speaker 1: but even just the color purple would be great too, And.

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Speaker 2: Again trying to put the fun in fund raising that

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Speaker 2: they got.

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Speaker 1: The Big Fit Family Expo opens bright early at seven

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Speaker 1: point thirty, a big, spectacular outdoor extravaganza for the entire family,

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Speaker 1: kids an adults going to dive into the whimsical Candy

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Speaker 1: Laan Kid Zone, complete with it life size candy decor,

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Speaker 1: festive arts and crafts, a big Moon Bounce, explore health

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Speaker 1: and fitness booths, plus all the fun, music, entertainment, Halloween festivities.

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Speaker 2: Halloween Festivity is so.

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Speaker 1: Fun in time before Halloween October twenty six, right there

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Speaker 1: on the campus of the UCLA sowenty fun enough folks

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Speaker 1: coming out for this the adult costume contest and a

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Speaker 1: kid's costume parade ages two to eleven.

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Speaker 2: Super fun too as you.

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Speaker 1: Raised to the Krispy Kreme don't it wall at the

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Speaker 1: end of this five K for the LA Cancer Challenge

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Speaker 1: coming up on the twenty six Yeah.

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Speaker 2: Wait and list. I think people also dress up their dogs.

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Speaker 2: Last time. They bring their dogs, their pets sometimes and

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Speaker 2: dress them up right.

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Speaker 3: Yeah, Yes, we've seen it all. Yes, costume encouraged, but

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Speaker 3: not required. We don't want that to defer anybody.

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Speaker 1: Yes, yes, does show up and be a part of it,

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Speaker 1: especially especially if pank Credit cancer touches your heart. If

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Speaker 1: it's something personal to you, you got to be at

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Speaker 1: this and this event, the LA Cancer Challenge also kicks

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Speaker 1: off the Pank Credit Cancer Awareness Month, which is the

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Speaker 1: month of November, a time when the pan Credit cancer

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Speaker 1: community unites to inspire, hope, one of those who bravely

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Speaker 1: fought and empower patients and families impacted by this disease. Also,

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Speaker 1: since nineteen ninety eight, this event, the LA Cancer Challenge,

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Speaker 1: has raised eleven point five million dollars for Pank Credit

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Speaker 1: cancer research. Yes, you can be a part of it

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Speaker 1: when you get signed up and help fundraising and just

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Speaker 1: be out there for all of this. It is the

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Speaker 1: long standing signature fundraiser for the Hirschberg Foundation, which has

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Speaker 1: been a crucial pillar in advancing pan credic cancer research.

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Speaker 1: The Foundation's tireless efforts have been instrumental in driving progress

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Speaker 1: and the development of research, early detection methods, and treatment,

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Speaker 1: as well as providing vital support and resources to pan

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Speaker 1: credit cancer patients and their families. And with a pinch

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Speaker 1: of Halloween fun and.

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Speaker 2: I have a dashed by community spirit. We'd love to

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Speaker 2: see you out there.

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Speaker 1: Super easy to get a registered and get signed up,

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Speaker 1: small little lower registration fee. You can also do in

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Speaker 1: personal or virtual five k run. All the info right

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00:22:58,359 --> 00:23:01,720
Speaker 1: there on their website. La Cancer Challenge dot com l

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Speaker 1: a Cancer Challenge dot com. Lisa, what's your role? Are

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Speaker 1: you gonna be like hosting the whole thing so that

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Speaker 1: I'm like, oh, there's least the Mannheim from the radio?

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Speaker 2: Do you host the whole thing?

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00:23:10,320 --> 00:23:11,120
Speaker 4: I do? I do.

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00:23:11,200 --> 00:23:13,680
Speaker 3: I will be there on the start stage when we

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00:23:14,119 --> 00:23:17,600
Speaker 3: when we pop the confetti, and I'll be handing out

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00:23:17,640 --> 00:23:22,280
Speaker 3: awards my whole every year, my staff, we all address

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00:23:22,359 --> 00:23:26,159
Speaker 3: in one costumes that were easily identifiable. It has to

447
00:23:26,200 --> 00:23:28,800
Speaker 3: be a purple costume. And this year we're all going

448
00:23:28,920 --> 00:23:31,240
Speaker 3: to be it's a secret, I'm telling you, this's big secret.

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00:23:31,320 --> 00:23:35,560
Speaker 3: Now we're all going to be nurses, purple nurses, and

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00:23:35,600 --> 00:23:40,960
Speaker 3: we're honoring we're honoring ucl A Oncology nurses, which we've

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00:23:41,000 --> 00:23:43,800
Speaker 3: not done before. But yeah, that's that's a way that

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00:23:43,840 --> 00:23:48,920
Speaker 3: we can continue to appreciate the medical community that's working

453
00:23:48,960 --> 00:23:51,840
Speaker 3: so hard alongside with us, and you know, those nurses

454
00:23:51,880 --> 00:23:56,960
Speaker 3: are a critical, critical piece to the whole puzzle. Perkin

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00:23:57,000 --> 00:23:58,080
Speaker 3: Credit cancer patient.

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00:23:58,280 --> 00:24:00,360
Speaker 1: Yeah, well I love seeing that. I'm sure they'll love

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00:24:00,359 --> 00:24:03,480
Speaker 1: the love. They'll appreciate it. So again, costume, if you're

458
00:24:03,480 --> 00:24:06,160
Speaker 1: able to dress up, great, If not, rocks and purple,

459
00:24:06,560 --> 00:24:08,560
Speaker 1: do whatever you can, but just most importantly, be out

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00:24:08,560 --> 00:24:10,680
Speaker 1: there and be a part of it. All the information

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00:24:10,880 --> 00:24:14,520
Speaker 1: LA Cancer Challenge dot com. La Cancer Challenge dot com Sunday,

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00:24:14,520 --> 00:24:17,560
Speaker 1: October twenty six, UCLA Campus and all the info on

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00:24:17,560 --> 00:24:18,000
Speaker 1: the website.

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00:24:18,040 --> 00:24:21,679
Speaker 2: Get signed up and we'll see out there. Oo. Lisa Mannheim,

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00:24:21,880 --> 00:24:23,200
Speaker 2: thank you so much.

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00:24:23,440 --> 00:24:25,840
Speaker 4: Yay, amazing, thank you again.

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00:24:25,880 --> 00:24:28,280
Speaker 1: That's a Lisa Manheim. She's the executive director of the

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00:24:28,359 --> 00:24:32,600
Speaker 1: Hirschberg Foundation for pank Credit Cancer Research at UCLA, named

469
00:24:32,680 --> 00:24:36,000
Speaker 1: after her late stepdad, Ron Herschberg, who passed this disease

470
00:24:36,000 --> 00:24:38,800
Speaker 1: pink credit cancer, back in the nineties. And when her

471
00:24:38,800 --> 00:24:40,719
Speaker 1: and her mom found out, Oh my gosh, we got

472
00:24:40,800 --> 00:24:43,680
Speaker 1: to pick out diagnosed so late, any pass within six

473
00:24:43,760 --> 00:24:45,520
Speaker 1: months of being diagnosed, Like, we got to do something

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00:24:45,560 --> 00:24:47,159
Speaker 1: about this. But let's make it a big donation to

475
00:24:47,160 --> 00:24:50,880
Speaker 1: a big foundation. Oh, there weren't any locally, so they

476
00:24:50,920 --> 00:24:54,600
Speaker 1: started one, and here they are kicking some you know what,

477
00:24:54,760 --> 00:24:58,280
Speaker 1: twenty eight years later, making serious headway in the world

478
00:24:58,320 --> 00:25:00,840
Speaker 1: of pan credit cancer. The big fund Reachers of the

479
00:25:00,920 --> 00:25:04,240
Speaker 1: year make a huge difference. So and Lisa is behind

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00:25:04,280 --> 00:25:06,359
Speaker 1: both of these events. So our market calendar is for

481
00:25:06,400 --> 00:25:08,959
Speaker 1: next May. They do Tour to Peer. Every May, they

482
00:25:08,960 --> 00:25:12,359
Speaker 1: put a three hundred plus stationary spin bikes right there

483
00:25:12,400 --> 00:25:15,040
Speaker 1: facing the ocean on the strand right there by the

484
00:25:15,080 --> 00:25:20,280
Speaker 1: Manhattan Beach Pier. Thousands out there raising thousands and thousands.

485
00:25:19,920 --> 00:25:21,240
Speaker 2: Of dollars to fight cancer.

486
00:25:21,600 --> 00:25:24,800
Speaker 1: And then of course said this super fun Halloween friendly event,

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00:25:24,840 --> 00:25:29,440
Speaker 1: the Twentythannuel La Cancer Challenge five k run walk. Costumes encouraged,

488
00:25:29,800 --> 00:25:33,520
Speaker 1: not required, happening on Sunday, October twenty six, bright and early,

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00:25:33,640 --> 00:25:35,960
Speaker 1: right there at the UCLA campus. All the info for

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00:25:36,000 --> 00:25:39,120
Speaker 1: both events, but especially this one, LA Cancer Challenge dot

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00:25:39,119 --> 00:25:41,359
Speaker 1: com LA Cancer Challenge dot com