WEBVTT - 12-26-25 Ken Broo 0:00:09.000 --> 0:00:13.240 Where I am. I believe we have all survived Christmas, 0:00:13.680 --> 0:00:15.120 or else we would not be here today. 0:00:15.200 --> 0:00:17.240 Right. Maybe we didn't survive Christmas. 0:00:18.040 --> 0:00:19.960 I wouldn't be talking, you wouldn't be listening, and you 0:00:19.960 --> 0:00:21.160 wouldn't be yelling back at me. 0:00:21.640 --> 0:00:24.040 So we're here. We survived yet another Christmas. 0:00:24.320 --> 0:00:26.400 All of the spending, all of the cooking, all of 0:00:26.440 --> 0:00:28.240 the cleaning, all of the things you have to do. 0:00:28.760 --> 0:00:30.319 But I hope the things that you did. 0:00:30.960 --> 0:00:34.240 I hope whatever gifts you gave, whatever gifts you received, 0:00:34.560 --> 0:00:38.280 I hope wherever you went yesterday to celebrate Christmas, which 0:00:38.280 --> 0:00:42.320 I hope was someplace that does have some religious connotations. 0:00:42.360 --> 0:00:45.400 But nevertheless, however it went down, I hope it was 0:00:45.440 --> 0:00:48.000 a blessed and happy Christmas for you, because there are 0:00:48.040 --> 0:00:51.680 so few times that we, not just as an American society, 0:00:51.720 --> 0:00:55.120 but we as family, can gather together. And though family 0:00:55.160 --> 0:00:59.680 can cause tensions, sometimes families can cause great joy, sometimes 0:00:59.720 --> 0:01:03.160 they can cause great sorrow. We only have a finite 0:01:03.280 --> 0:01:05.040 number of days that we can get together and do 0:01:05.120 --> 0:01:08.120 things like that. So that's what I hoped for for you, 0:01:08.160 --> 0:01:10.080 and I hope it all turned out that way for you, 0:01:10.920 --> 0:01:13.679 And if it did not for whatever reason, you got 0:01:13.680 --> 0:01:15.800 to keep trying, right, You just got to keep trying. 0:01:17.200 --> 0:01:20.759 We had a great time here at our place, and 0:01:21.520 --> 0:01:23.920 we're now to press on for the things that are 0:01:23.959 --> 0:01:26.640 going to define you, me and everyone else in the 0:01:26.680 --> 0:01:29.119 next couple of days and on into twenty twenty six. 0:01:29.680 --> 0:01:31.640 We keep hearing the twenty twenty six is going to 0:01:31.640 --> 0:01:34.920 be a wonderful year economically. Keep hearing that the one 0:01:35.319 --> 0:01:39.319 Big Beautiful Law is no longer one big beautiful bill. 0:01:39.360 --> 0:01:42.440 It's one big beautiful law that will kick in on 0:01:42.560 --> 0:01:45.600 January the first will reap a lot of benefits for 0:01:45.680 --> 0:01:47.600 you and us financially and otherwise. 0:01:47.680 --> 0:01:50.160 And so because of. 0:01:50.120 --> 0:01:53.080 That, I think it might be time to just sit 0:01:53.160 --> 0:01:55.760 back and just take sense of where we are as 0:01:55.880 --> 0:01:58.800 not only a country, but also as a world. And 0:01:58.840 --> 0:02:00.760 there are a number of hot spots around the world, 0:02:00.880 --> 0:02:03.240 one of which is Nigeria. As I'm sure you know 0:02:03.360 --> 0:02:08.000 by now, the President Donald J. Trump launched a quote 0:02:08.120 --> 0:02:12.280 unquote powerful and deadly strike against forces of the Islamic State, 0:02:13.200 --> 0:02:17.800 the folks that have been slaughtering Christians in Nigeria. Well, 0:02:17.880 --> 0:02:21.399 Trump had pledged to a number of people, including entertainer 0:02:21.480 --> 0:02:25.040 Nicki Minaj, that he was going to take care of 0:02:25.080 --> 0:02:30.120 all of that. And he certainly started that process by 0:02:30.200 --> 0:02:33.160 just unleashing the wrath of the United States military in 0:02:33.200 --> 0:02:37.000 this in this attack on Christmas night, and he had 0:02:37.000 --> 0:02:41.440 been planning it, accordingly to or according to sources inside 0:02:41.440 --> 0:02:44.680 the Pentagon, he had been planning this for weeks and 0:02:44.760 --> 0:02:48.000 so it was carried out. And just about a week 0:02:48.040 --> 0:02:49.760 before that, of course, we had a three We had 0:02:49.760 --> 0:02:54.320 three Americans killed by the Islamic Islamic State, two soldiers 0:02:54.320 --> 0:02:58.079 at a civilian, three others injured an attack in Syria. Now, 0:02:58.120 --> 0:03:01.000 did anybody wonder what is the United States still doing 0:03:01.040 --> 0:03:03.680 in Syria? Thought we were done with that, you know, 0:03:04.760 --> 0:03:09.160 on to the next but apparently not. And so Trump 0:03:09.440 --> 0:03:13.680 subsequently ordered an attack on the Islamic State, the camp 0:03:13.680 --> 0:03:18.160 that launched the attack on the Americans, and more strikes 0:03:18.160 --> 0:03:21.760 are expected inside Syria. But we seem to be focused 0:03:21.760 --> 0:03:24.120 on a lot of different things. Blown up drug boats 0:03:24.120 --> 0:03:28.360 in Venezuela, blocking Venezuela. Seemed to be distracted in a 0:03:28.400 --> 0:03:31.079 great sense by what's going on with Russia and Ukraine, 0:03:31.120 --> 0:03:35.160 and to maybe a lesser extent, the ongoing struggle now 0:03:35.200 --> 0:03:41.160 between Israel and forces from various jihad groups in that 0:03:41.240 --> 0:03:43.640 area of the world that seems to be simmering, that 0:03:43.920 --> 0:03:46.360 Yahoo has been summered. He's going to meet with Trump 0:03:46.440 --> 0:03:50.600 next week, as is Olenski. But Syria, what are we 0:03:50.720 --> 0:03:53.440 doing in Syria? And do we have our eye on 0:03:53.480 --> 0:03:56.720 the ball on the real important things? Standing by to 0:03:56.800 --> 0:03:59.160 join us as somebody that's wondering the same things too. 0:03:59.240 --> 0:04:02.880 Jeff Crower is a political commentator of great note. He's 0:04:02.880 --> 0:04:05.960 been around a very long time. You can see him 0:04:05.960 --> 0:04:08.400 on a lot of different outlets. I mean we're talking 0:04:08.440 --> 0:04:14.200 about MSNBC, CNN, He's written for The New York Times, 0:04:14.280 --> 0:04:18.080 He's appeared on Fox News, Newsmax, has his own talk 0:04:18.120 --> 0:04:22.119 show in Louisiana down in New Orleans, and I wanted 0:04:22.120 --> 0:04:23.919 to get him on the show today to talk about 0:04:23.920 --> 0:04:26.839 this because it's been kind of an advocation of his 0:04:27.279 --> 0:04:29.800 to keep track of what troops are doing from the 0:04:29.880 --> 0:04:32.320 United States around the world and why the heck we're 0:04:32.320 --> 0:04:36.120 still in Syria. So standing by is the aforementioned Jeff Crower. 0:04:36.200 --> 0:04:38.680 How are you on this glorious day after Christmas? 0:04:39.160 --> 0:04:40.960 Hey, Ken, thanks for having me. 0:04:41.279 --> 0:04:44.920 I'm glad you're here. Obviously, this is a serious situation. 0:04:45.080 --> 0:04:49.880 Three Americans killed by the Islamic State gunmen. Gunmen's probably 0:04:49.960 --> 0:04:53.240 two soldiers and a civilian. Three others injured. The United 0:04:53.240 --> 0:04:57.560 States retaliates with an attack about seventy targets. I think 0:04:57.600 --> 0:05:00.200 a lot of people in this country were unaware that 0:05:00.200 --> 0:05:03.000 the United States still had an active presence in Syria. 0:05:04.040 --> 0:05:07.599 I think that our presence in Syria is a mission 0:05:07.640 --> 0:05:10.120 that really has no definition at this point, does it. 0:05:11.320 --> 0:05:13.840 I agree. I mean, I know the President during his 0:05:13.920 --> 0:05:16.520 first term was trying to get our troops out of Syria, 0:05:16.760 --> 0:05:20.680 and I supported that completely because I don't understand why 0:05:20.720 --> 0:05:23.600 we're there. I don't understand why we were in Afghanistan 0:05:23.680 --> 0:05:27.240 for twenty years or Iraq for so many years. I mean, 0:05:27.760 --> 0:05:30.800 this is not, I think, a vital interest in the 0:05:30.880 --> 0:05:36.359 United States. And we're losing our soldiers, we're spending money 0:05:36.360 --> 0:05:39.400 that we don't have, and we're in a reason that 0:05:39.560 --> 0:05:44.600 is forever marked by turmoil and war and different factions 0:05:44.640 --> 0:05:49.320 within you know, radical Islam. So we're aligning ourselves with 0:05:49.960 --> 0:05:52.400 a president there who's a former terrorist. 0:05:52.760 --> 0:05:56.000 So a Jeff. They hate us. 0:05:56.160 --> 0:05:58.719 I mean, it's obvious that they don't want us there. 0:05:58.760 --> 0:06:02.880 It's obvious that the president of the country doesn't like 0:06:02.920 --> 0:06:06.520 the United States. Isis I mean, I mean, there's so 0:06:06.560 --> 0:06:10.600 many different titles. This is the Islamic State, then there's Isis, 0:06:10.640 --> 0:06:12.560 you know, then there's you know. I mean, it just 0:06:12.640 --> 0:06:15.640 it's obvious. It's a quagmire over there. We tried to 0:06:15.640 --> 0:06:18.479 get into nation building at a lot of places and 0:06:18.560 --> 0:06:21.600 it failed, and here we go again. I don't even 0:06:21.600 --> 0:06:24.080 know what the strategic value is to the United States, 0:06:24.120 --> 0:06:24.320 do you. 0:06:25.200 --> 0:06:30.960 Well, supposedly we're there to limit the Islamic State ISIS 0:06:31.000 --> 0:06:36.920 from expanding and to try to go after you know, 0:06:37.240 --> 0:06:41.640 isis terrace in that country. And I'm thinking, well, I 0:06:41.640 --> 0:06:44.240 mean that should be the job of the president of Syria. 0:06:44.440 --> 0:06:48.479 I mean, this is a country that was led by 0:06:48.880 --> 0:06:53.279 the Asade dictatorship, the family dictatorship for five decades. He 0:06:53.480 --> 0:06:58.200 was forced out by a military force that grew quickly 0:06:58.279 --> 0:07:02.120 and swept over the country. He's in exile in Russia. 0:07:02.800 --> 0:07:07.440 For all his faults, he was at least permitting Christianity 0:07:07.480 --> 0:07:11.880 to remain in Syria. Since the new leadership has taken over, 0:07:12.000 --> 0:07:16.080 we've had Christian churches that have been targeted, burned down, 0:07:16.360 --> 0:07:21.160 Christians killed. The Christian population there in Syria, which is 0:07:21.160 --> 0:07:27.320 a historic connection to Christianity, is dwindling. So I mean, 0:07:27.520 --> 0:07:31.760 I have my questions about whether we can trust this regime. Supposedly, 0:07:31.880 --> 0:07:34.840 the Americans that were killed were killed by a member 0:07:34.880 --> 0:07:39.960 of the Syrian security force that had turned to ISIS 0:07:39.960 --> 0:07:43.560 and had been recruited by ISIS. And my question is, 0:07:43.600 --> 0:07:46.840 can how many others within the security forces of Syria 0:07:47.440 --> 0:07:50.040 are really to have true allegiance to ISIS. 0:07:50.320 --> 0:07:53.400 Yeah, And the answer to that question for me is 0:07:53.480 --> 0:07:56.080 I don't know. I don't think anybody knows at this point. 0:07:56.480 --> 0:08:00.960 But regardless of strategic objective and regardless of what genocide 0:08:01.040 --> 0:08:04.680 is going on in Syria, it just seems like we 0:08:04.720 --> 0:08:08.560 get dragged into these quagmires all the time, and there's 0:08:08.640 --> 0:08:10.920 no easy way out. I mean, you can go back 0:08:10.960 --> 0:08:14.000 as far as Korea and up as recently as Vietnam. 0:08:14.040 --> 0:08:17.360 We get in there and rather than just declare victory 0:08:17.360 --> 0:08:20.160 and go home, we just get bogged down in these things. 0:08:20.200 --> 0:08:24.000 Afghanistan is the same way here recently. I don't understand. 0:08:24.040 --> 0:08:27.920 I don't understand why, through various administrations, we think we 0:08:28.000 --> 0:08:30.160 have to police the world. Why do we have to 0:08:30.160 --> 0:08:30.440 do that? 0:08:31.640 --> 0:08:34.080 You are one hundred percent right, we do not. We 0:08:34.120 --> 0:08:38.560 should not. The track record is abysmal. I mean, just 0:08:38.600 --> 0:08:41.600 give you. Let's just look at Afghanistan. We went in 0:08:41.640 --> 0:08:43.959 there in two thousand and one after the nine to 0:08:43.960 --> 0:08:49.120 eleven attacks, supposedly to go after those who plan the 0:08:49.200 --> 0:08:52.839 nine to eleven attacks, and Osama bin Laden slipped away, 0:08:53.520 --> 0:08:56.760 so instead of declaring victory and coming home, we stayed 0:08:56.800 --> 0:09:01.160 there for twenty years. When we went to Afghanistan, the 0:09:01.200 --> 0:09:04.760 Taliban was in charge. When we left Afghanistan, the Taliban 0:09:04.840 --> 0:09:08.640 was in charge. They outlasted us. So all the people 0:09:08.640 --> 0:09:14.400 that were killed, maimed, mentally impacted, all the Afghan allies 0:09:14.480 --> 0:09:17.520 quote unquote of ours who died, all that was for 0:09:17.640 --> 0:09:21.520 naught because Afghanistan was still ruled by I think a 0:09:21.600 --> 0:09:25.160 terrorist regime, the Taliban. But now they had billions of 0:09:25.280 --> 0:09:27.560 dollars of our weapons that we left behind, and we 0:09:27.640 --> 0:09:31.400 built an airbase that we left behind for them called Bogrum. 0:09:32.160 --> 0:09:35.160 So it was a disaster of epic proportions. And then 0:09:35.200 --> 0:09:38.679 the way we left was disastrous, and of course thirteen 0:09:38.720 --> 0:09:40.080 of our heroes were killed. 0:09:40.679 --> 0:09:44.000 You know, I like to say, the answer to all 0:09:44.040 --> 0:09:47.480 of our questions in life is money. The answer to 0:09:47.559 --> 0:09:52.040 all of our geopolitical interests may be oil. I know 0:09:52.160 --> 0:09:55.360 Syria has oil, it's crude oil. But they have got oil, 0:09:56.040 --> 0:10:02.400 natural gas. They've got some minerals I guess over there, rock, salt, marble, gypsum, 0:10:02.600 --> 0:10:06.800 things like that. So there may be some strategic reason 0:10:06.840 --> 0:10:09.959 that we're over there, But from a I guess from 0:10:10.000 --> 0:10:14.240 an economic standpoint, maybe that strategic is oil. It seems 0:10:14.280 --> 0:10:18.160 like everything is oil these days. Venezuela is oil. Russia 0:10:18.200 --> 0:10:22.040 cutting off Russia is about oil, cutting off China is 0:10:22.160 --> 0:10:25.480 about oil. So maybe it's money and oil is at 0:10:25.480 --> 0:10:26.959 the root of all of these things. I mean that 0:10:27.360 --> 0:10:29.120 theory may be as good as any at this point. 0:10:29.200 --> 0:10:29.440 Right. 0:10:30.520 --> 0:10:32.640 No, I think that that could be a factor. 0:10:33.040 --> 0:10:34.440 But I mean, I think in. 0:10:34.520 --> 0:10:38.920 The thissadministration, we're working to become energy independent where we 0:10:38.960 --> 0:10:42.360 shouldn't have to go send our troops to the Middle East. 0:10:42.400 --> 0:10:45.240 I mean, we should have enough resources here to be 0:10:45.280 --> 0:10:47.160 able to take care of ourselves. I mean, I know 0:10:47.280 --> 0:10:50.400 that was why we got involved in the first Golf War, 0:10:50.520 --> 0:10:53.520 because you know, Rock Invada, Kuwait, and we were worried 0:10:53.520 --> 0:10:57.160 about the world oil supply, and that led to all 0:10:57.200 --> 0:10:59.720 these other engagements wars over there. 0:11:01.160 --> 0:11:01.480 Now. 0:11:01.679 --> 0:11:05.720 I mean, we're unleashing our energy potential here, so as 0:11:05.760 --> 0:11:10.760 we become energy independent, we shouldn't be worried about what's 0:11:10.760 --> 0:11:13.520 going on all over the world. But I think it 0:11:13.600 --> 0:11:15.480 is a reason. I think it definitely is a reason 0:11:15.559 --> 0:11:20.320 with Venezuela because they're massive supplies there, so you know, 0:11:20.480 --> 0:11:22.640 the world markets, I guess for one of the reasons 0:11:22.840 --> 0:11:25.839 and so forth. The President wants to have low price 0:11:25.880 --> 0:11:30.840 of oil and the free flow of oil. So we're 0:11:30.840 --> 0:11:33.240 taking action against Venezuela, which is a whole other issue. 0:11:33.280 --> 0:11:36.600 But I can see that more than I can SyRI 0:11:36.720 --> 0:11:39.960 A kin, because at least Venezuela is in our neighborhood, 0:11:40.280 --> 0:11:43.280 is impacting Americans through the drugs that are coming here. 0:11:43.400 --> 0:11:46.400 That is an impact on our country. I don't see 0:11:46.440 --> 0:11:50.120 the Syrian situation as being something that is the most 0:11:50.160 --> 0:11:52.560 important to our own national security. 0:11:52.559 --> 0:11:54.800 Maybe Israel, but not ours. 0:11:55.200 --> 0:11:58.600 What would happen, in your opinion, if we just declared 0:11:58.720 --> 0:12:02.480 victory and pulled out of Syria him Afghanistan obviously was 0:12:02.480 --> 0:12:05.760 a debacle the way we left, but even leaving was 0:12:05.840 --> 0:12:09.760 in the works before Joe Biden completely you know, made 0:12:09.840 --> 0:12:14.439 that a complete Chataki mushroom show. What you know, what 0:12:14.120 --> 0:12:16.120 what what would be the what would be the folly 0:12:16.160 --> 0:12:17.800 and just saying Okay, we're done with Syria. 0:12:19.520 --> 0:12:21.720 I think zero. I think we would save money. I 0:12:21.720 --> 0:12:24.240 think we would save lives. I think we could put 0:12:24.280 --> 0:12:27.440 our troops are over there into places that are of 0:12:27.559 --> 0:12:30.960 more importance to us, like the border. I think that, 0:12:31.280 --> 0:12:34.520 you know, Israel might have to step up and do more, 0:12:35.720 --> 0:12:38.000 but I mean that should be left to Israel to 0:12:38.040 --> 0:12:41.720 do so. Again, I think that there would not be 0:12:41.920 --> 0:12:46.120 devastating ramifications at all. I mean, I think our troops 0:12:46.120 --> 0:12:48.320 over there are target to be terrorists. 0:12:49.000 --> 0:12:50.920 That's why you know these attacks occurred. 0:12:50.920 --> 0:12:53.400 They want to they want to kill Americans, and be 0:12:53.480 --> 0:12:55.080 harder for them to do it if we're not there. 0:12:55.280 --> 0:12:58.120 Yeah, yeah, I mean, who knows. I don't know. I 0:12:58.280 --> 0:12:59.520 was still I was a little. 0:12:59.400 --> 0:13:02.120 Taken aback by what happened, And maybe that was in 0:13:02.240 --> 0:13:05.320 essence the strategy, the surprise of the attack. 0:13:05.760 --> 0:13:06.680 They poked the beast. 0:13:06.720 --> 0:13:11.559 Apparently we retaliated, but that to me seems so nineteen 0:13:11.679 --> 0:13:14.720 nineties in the way we responded over there. I just 0:13:14.760 --> 0:13:18.040 don't know what our policy is globally. 0:13:18.280 --> 0:13:18.960 I just don't know. 0:13:19.880 --> 0:13:23.000 And can I would say, hey, we responded, that's a 0:13:23.040 --> 0:13:27.160 great time to say, Okay, we're victorious. We responded, we 0:13:27.960 --> 0:13:31.439 struck back at the enemy. We're leaving where we're taking 0:13:31.440 --> 0:13:35.720 our troops out. And I know that President Trump shares 0:13:35.760 --> 0:13:36.480 this view. 0:13:36.280 --> 0:13:38.360 Because he had it during his first term. 0:13:38.440 --> 0:13:41.800 It's just incredible to me that we're still there, that 0:13:41.880 --> 0:13:45.360 we're still there, and I'm sure somehow Israel is one 0:13:45.360 --> 0:13:46.520 of the reasons why we are. 0:13:47.360 --> 0:13:51.960 Jeff Cruerer is our guest political commentator. Analysts seeing him 0:13:52.000 --> 0:13:56.319 on all kinds of outlets MSNBC, Fox, CNBC, places like that. 0:13:57.720 --> 0:13:59.440 What do you think? And I've got to ask you this. 0:13:59.840 --> 0:14:03.720 It's a half a globe away from Syria, but we 0:14:03.840 --> 0:14:05.840 touched on it. What do you think the endgame is 0:14:05.880 --> 0:14:09.160 in Venezuela. Trump doesn't want troops on the ground. He 0:14:09.280 --> 0:14:12.920 said that he's got a blockade going, he's seizing tanker ships. 0:14:13.800 --> 0:14:16.560 I'm just I'm wondering there's got to be a next 0:14:16.559 --> 0:14:17.920 step or an end run here. 0:14:17.960 --> 0:14:18.920 What do you figure it is. 0:14:20.000 --> 0:14:22.480 I think he's trying to pressure him the Duro to leave, 0:14:23.280 --> 0:14:27.120 to exit, and I think he's trying to do it 0:14:27.160 --> 0:14:32.320 without introduction of US troops. And if there is I 0:14:32.360 --> 0:14:38.240 think it would be a short term situation, but I 0:14:38.240 --> 0:14:40.600 think that's the goal, to try to get Maduro to 0:14:41.800 --> 0:14:46.360 leave because of you know, his involvement in narco terrorism, etc. 0:14:47.640 --> 0:14:51.200 And I know a lot of Libertarians are not fans 0:14:51.240 --> 0:14:54.360 of this, and I don't think it's really something that 0:14:54.400 --> 0:14:56.840 we should be focusing on. And I think a lot 0:14:56.840 --> 0:14:59.760 of you know, Republicans are split about this. You know, 0:15:00.400 --> 0:15:02.840 Tucker Calls and Martie Taylor Green and others are raising 0:15:02.920 --> 0:15:10.120 questions about it. I do believe that Maduro's illegitimate in 0:15:10.160 --> 0:15:13.920 that he stole the election there, and you know, it's 0:15:13.960 --> 0:15:17.840 in power in a dictatorship that is propping up Cuba 0:15:18.040 --> 0:15:21.160 and you know when in alliance with Russia and China. 0:15:21.960 --> 0:15:25.280 The question is, I mean, is this our role and 0:15:25.360 --> 0:15:30.960 responsibility to remove him? And you know, I do think 0:15:31.040 --> 0:15:33.280 we can make a case for blowing. 0:15:33.040 --> 0:15:35.120 Up these narco terrorist votes that are. 0:15:35.000 --> 0:15:38.640 On their way to the US and possibly to recover 0:15:38.760 --> 0:15:40.920 some of the assets that were stolen from US when 0:15:40.920 --> 0:15:45.480 the dictatorship started, some of our oil assets. But as 0:15:45.480 --> 0:15:48.600 far as regime change, I would hope we're not moving 0:15:48.600 --> 0:15:52.640 in the direction of introducing US troops because I don't 0:15:52.640 --> 0:15:55.920 want to trade a war in Afghanistan for war in Venezuela. 0:15:56.080 --> 0:15:56.280 Sure. 0:15:56.480 --> 0:15:59.320 Absolutely, again going back to the policeman of the world 0:15:59.520 --> 0:16:01.440 point of view, but this, as as you and I 0:16:01.480 --> 0:16:04.520 both know and I think you mentioned, has more strategic 0:16:04.680 --> 0:16:08.040 value to deal with this than perhaps what's going on 0:16:08.120 --> 0:16:14.200 in places like Siria. Jeff Corware, it's always great having 0:16:14.240 --> 0:16:16.560 you on the show. Good luck with your shows down 0:16:16.600 --> 0:16:18.600 there in New Orleans. We'll do this again after the 0:16:18.600 --> 0:16:20.400 new year. But for your time today. 0:16:20.200 --> 0:16:21.880 Thanks, let's do it. 0:16:21.960 --> 0:16:23.200 I can thank you so much. 0:16:23.240 --> 0:16:24.480 You bet all right. 0:16:24.520 --> 0:16:29.160 So you got what happened in Nigeria over Christmas, and 0:16:29.200 --> 0:16:32.840 then this Islamic State gunman that killed three Americans wounded 0:16:32.880 --> 0:16:35.000 three others about a week and a half ago, and 0:16:35.040 --> 0:16:39.080 so Trump obviously has got isis in his crossairs again. 0:16:39.120 --> 0:16:41.800 They're rearing their ugly head. But stand by, I mean, 0:16:41.840 --> 0:16:43.920 this whole thing in Syria could blow up too. The 0:16:43.960 --> 0:16:48.480 world is not a safe place, and the administration is 0:16:48.520 --> 0:16:51.200 trying to do I think a lot right now, but 0:16:51.240 --> 0:16:54.240 I think it realizes that Syria is at this point 0:16:55.280 --> 0:16:58.080 something they have to start paying attention to. Again, I'm 0:16:58.080 --> 0:17:00.000 just saying there's a lot of things going on globe 0:17:00.280 --> 0:17:03.320 that affect you and me here at home, twelve twenty five, 0:17:03.560 --> 0:17:05.800 on this Friday, the average American in for the Great 0:17:05.800 --> 0:17:08.840 American News Radio seven hundred W l W. 0:17:10.800 --> 0:17:14.000 Listening to a man standing in the park isn't funny? 0:17:14.520 --> 0:17:16.879 Listening to a man standing in the park getting hit 0:17:16.960 --> 0:17:21.640 in the groin with a frisbee coach my groin is funny. 0:17:21.800 --> 0:17:24.680 Eddie and Rocky are also funny. So when you think 0:17:24.720 --> 0:17:25.560 of getting hit in. 0:17:25.520 --> 0:17:30.119 The groin coach my groin, think of Eddie and Rocky. 0:17:30.600 --> 0:17:35.360 Eddie and Rocky. This afternoon at three Bunch, seven hundred WLW, 0:17:37.680 --> 0:17:38.720 this is Jim. Hello. 0:17:38.920 --> 0:17:42.919 Jim started advertising with iHeartRadio way back in April, and now. 0:17:42.760 --> 0:17:46.200 I have customers out the door. And this is Sarah Hi. 0:17:46.560 --> 0:17:49.040 She started putting a portion of her marketing dollars in 0:17:49.119 --> 0:17:50.639 podcasting back in June. 0:17:50.680 --> 0:17:51.600 This is booming. 0:17:51.760 --> 0:17:54.080 That's why I'm working on a Saturday. 0:17:54.520 --> 0:17:57.160 Want to be like Jim and Sarah. It's easy. All 0:17:57.200 --> 0:17:59.000 you have to do is own or manage a business 0:17:59.040 --> 0:18:02.000 and reach out to iHeart. Get started today at eight 0:18:02.040 --> 0:18:07.399 four four eight four four, iHeart Oriheartadvertising dot com. 0:18:07.560 --> 0:18:10.359 Hey, football fans gear up from the holidays and conquer 0:18:10.440 --> 0:18:12.760 that to do list in a brand new Chevy truck. 0:18:15.240 --> 0:18:18.640 Twelve forty News Radio seven hundred WLW Welcome back. 0:18:18.680 --> 0:18:19.560 I am ken Brew. 0:18:20.840 --> 0:18:23.919 Well, we spent a lot of money this holiday season. 0:18:23.960 --> 0:18:24.399 I know that. 0:18:24.440 --> 0:18:26.080 All I have to do is look out the window 0:18:26.119 --> 0:18:29.879 here at Kenwood Town Center. It's been jammed upright untul 0:18:30.160 --> 0:18:34.200 Christmas Eve, and it's jammed again today. So I'm just 0:18:34.200 --> 0:18:36.800 just thinking anecdotally, we seem to have spent a lot 0:18:36.800 --> 0:18:38.879 of money. The Amazon truck goes up and down my 0:18:39.040 --> 0:18:42.280 street at least fifty times a day. But we're getting 0:18:42.280 --> 0:18:46.280 mixed messages on the economy, aren't we. American consumers in 0:18:46.320 --> 0:18:49.760 December remain downbeat about the state of economy. This according 0:18:49.800 --> 0:18:53.040 to the Conference Board, which is a nonprofit group that 0:18:53.160 --> 0:18:57.320 represents small businesses and Americans. According to a CBS News poll, 0:18:57.960 --> 0:19:03.000 say that now they're basically down to maybe maybe as 0:19:03.000 --> 0:19:06.280 good as average on the economy. But yet we see 0:19:06.280 --> 0:19:11.280 things like the GDP. The GDP was a blistering four 0:19:11.280 --> 0:19:14.480 point three percent in the third quarter of twenty twenty five, 0:19:15.040 --> 0:19:19.960 so we're still spending. Jobs are pretty good. For the 0:19:20.040 --> 0:19:23.520 last week of November, sixty four thousand jobs in the 0:19:23.560 --> 0:19:27.280 month of November that wasn't all that much better, but 0:19:27.480 --> 0:19:28.359 better than what it. 0:19:28.320 --> 0:19:29.159 Was in October. 0:19:29.480 --> 0:19:32.040 So you can see there's mixed messages on all of 0:19:32.080 --> 0:19:34.200 that stuff that economists look at, and then it comes 0:19:34.280 --> 0:19:36.040 right down to you and me and how we feel 0:19:36.560 --> 0:19:39.000 because we're the ones that are actually going out there 0:19:39.000 --> 0:19:41.680 and doing the buying that make those numbers what they are. 0:19:41.840 --> 0:19:45.720 So where is the economy as we enter into twenty 0:19:45.760 --> 0:19:48.320 twenty six? Standing by to check in. 0:19:48.280 --> 0:19:48.800 On all of that? 0:19:48.920 --> 0:19:52.720 As Dan Veroni, he is a terrific economist, strategist, two 0:19:52.800 --> 0:19:55.640 time author, and he's got a best seller on Amazon 0:19:55.720 --> 0:19:57.359 right now that he was kind enough to send me 0:19:57.520 --> 0:20:02.200 Rethinking Economic Growth, and he is with Potonacre Potonacre dot 0:20:02.280 --> 0:20:05.320 com And Dan, how are you on this glorious day 0:20:05.320 --> 0:20:06.440 after Christmas. 0:20:09.760 --> 0:20:10.560 Of your listeners. 0:20:11.200 --> 0:20:14.280 I'm glad you're here. Let's just talk about this. You 0:20:14.320 --> 0:20:16.720 can see where there's a disconnect between Wall Street and 0:20:16.760 --> 0:20:19.159 Main Street. You probably see it where you live. I 0:20:19.280 --> 0:20:22.639 see it where I live. People spend and then it 0:20:22.720 --> 0:20:25.239 gets onto credit cards and oh my good goodness, here 0:20:25.320 --> 0:20:28.840 come those bills down the road. And I suppose, I 0:20:28.920 --> 0:20:32.480 suppose that may be the start of where this uncertainty 0:20:32.480 --> 0:20:37.400 about economics and the American consumer's opinion about where we're 0:20:37.440 --> 0:20:39.800 going economically in this country. Will that be a fair 0:20:39.920 --> 0:20:40.760 starting point for this? 0:20:41.880 --> 0:20:45.680 You know, I think probably the fairest starting point is 0:20:46.000 --> 0:20:51.080 what the consumer experiences. So if for all of us, right, 0:20:51.200 --> 0:20:52.879 we go to the guest pump, and you know, a 0:20:53.000 --> 0:20:55.720 year two years ago, we were getting sticker shock, and 0:20:55.800 --> 0:20:58.600 that sticker shock came in two forms, right, So one 0:20:58.760 --> 0:21:01.840 was the price we're paying forget saline, and two was 0:21:01.960 --> 0:21:04.879 the lower amount of spendable dollars we had after we 0:21:05.760 --> 0:21:10.240 filled our guest tanks up and then it's spilled over 0:21:10.320 --> 0:21:12.760 to the food store. We went into the food store 0:21:12.840 --> 0:21:15.800 and I said, oh my gosh, these food prices are 0:21:15.960 --> 0:21:19.600 absolutely ridiculous, and they keep climbing. So when you look 0:21:19.640 --> 0:21:22.679 at the things that we all experience, you can understand 0:21:23.400 --> 0:21:26.400 why affordability is an issue, or why for the first 0:21:26.480 --> 0:21:31.720 time home buyer those numbers seem not only unreachable, but unrealistic, 0:21:31.880 --> 0:21:34.240 you know, in terms of making that first first time purchase. 0:21:34.880 --> 0:21:37.359 So the answer is where are we today compared to 0:21:37.520 --> 0:21:40.320 twelve months ago or even twenty four months ago. And 0:21:40.800 --> 0:21:43.520 I'm happy to report that on an inflation basis, meaning 0:21:44.000 --> 0:21:47.080 the prices that we're paying for things. When the inflation 0:21:47.560 --> 0:21:50.600 numbers came in, the core inflation, right, came in a 0:21:50.680 --> 0:21:53.800 two point six percent versus you know what was closer 0:21:53.800 --> 0:21:54.480 to the three percent. 0:21:54.600 --> 0:21:55.440 So that's good news. 0:21:56.040 --> 0:21:59.119 But the best news of all, and this really matters, 0:21:59.440 --> 0:22:04.080 is the gasoline prices are down on average nationally about 0:22:04.720 --> 0:22:08.240 eighty cents a gallon. And here's really what that means. 0:22:08.760 --> 0:22:11.400 What that means is is that's going to have an 0:22:11.440 --> 0:22:14.680 impact on prices that we pay for things. So is 0:22:14.920 --> 0:22:18.920 an example where we're seeing what I call deflation come in. 0:22:19.440 --> 0:22:23.240 So dairy and related prices are down, milk prices are down, 0:22:23.760 --> 0:22:27.440 and cheese prices are flat to down, right, So that's 0:22:27.560 --> 0:22:31.280 good news. It's good news because those gasoline prices are down. 0:22:31.840 --> 0:22:34.880 How to gethylene impact those things, you got to ship 0:22:34.960 --> 0:22:37.840 those food products from point A to point B, and 0:22:37.960 --> 0:22:43.120 it requires gasoline. Lower gasoline prices means lower gas prices. 0:22:43.320 --> 0:22:46.520 It also means more spendable dollars in our pocket. I 0:22:46.680 --> 0:22:50.520 believe we're all going to be feeling better at the 0:22:50.640 --> 0:22:52.760 end of the first quarter next year, and absolutely at 0:22:52.760 --> 0:22:55.160 the end of the second quarter next year. Because we're 0:22:55.520 --> 0:22:57.119 going to be paying less for things, We're going to 0:22:57.160 --> 0:22:58.240 have more money in our pockets. 0:22:59.160 --> 0:23:03.440 Well, a couple of things President Trump inherited what I 0:23:03.560 --> 0:23:06.560 think was just a couple of insanities when it comes 0:23:06.600 --> 0:23:07.879 to economics in this country. 0:23:07.920 --> 0:23:10.240 First was inflation. I mean, it was just totally out 0:23:10.240 --> 0:23:10.719 of control. 0:23:12.400 --> 0:23:15.320 You and I'm guessing by the name of your company, 0:23:15.359 --> 0:23:17.400 you must live out near the Washington, DC area? 0:23:17.400 --> 0:23:18.280 Am I correct on that? 0:23:19.080 --> 0:23:22.200 I do. I'm within thirty miles of the Washington, DC border, 0:23:22.240 --> 0:23:23.240 and I'm there pretty often. 0:23:23.480 --> 0:23:24.119 Okay, Well, I. 0:23:24.200 --> 0:23:27.520 Used to live in rest in Virginia many many years ago, 0:23:28.359 --> 0:23:31.240 and you know, I know that sometimes inside the Beltway 0:23:31.280 --> 0:23:34.240 it's not always what is in effect around the rest 0:23:34.280 --> 0:23:37.399 of the country. But you're right about gasoline prices, it 0:23:37.440 --> 0:23:41.960 will cost less to ship. Inflation when the previous president 0:23:42.119 --> 0:23:46.320 was in office was out of sight because yeah, I mean, 0:23:46.520 --> 0:23:49.200 they threw money at problems and they just created more problems. 0:23:49.960 --> 0:23:53.880 And there is not a forgiving media when it comes 0:23:53.920 --> 0:23:56.480 to Donald Trump. And so these are all great stories 0:23:56.520 --> 0:23:59.400 that have happened economically. I don't sense he's getting credit 0:23:59.520 --> 0:24:02.320 for it because of the way the media is. And 0:24:02.960 --> 0:24:06.399 I'm guessing hoping like you that when we get in 0:24:06.600 --> 0:24:10.000 second quarter of twenty twenty six, that the one Big 0:24:10.080 --> 0:24:13.840 Beautiful Now Law will allow some of these better stories 0:24:13.920 --> 0:24:15.840 to come out. And so we're not completely hit over 0:24:15.920 --> 0:24:18.680 the head with Jeffrey Epstein every day. I mean, I 0:24:18.800 --> 0:24:20.280 am I hoping for too much here? 0:24:21.160 --> 0:24:23.679 No, I don't think you're hoping too much, because prices 0:24:23.760 --> 0:24:28.640 in data matters. And you know, so next year when 0:24:28.680 --> 0:24:31.240 everybody opens up their paychecks, the withholding rates are going 0:24:31.320 --> 0:24:34.440 to be lower because of the Big Beautiful Law. When 0:24:34.560 --> 0:24:37.480 they get refund on average a tax refund, a federal 0:24:37.560 --> 0:24:40.560 tax refund to the tune of one to two thousand dollars. 0:24:40.720 --> 0:24:43.560 That's going to because of the Big Beautiful Law. When 0:24:43.600 --> 0:24:46.520 you look at the lowering gas prices, that's because the 0:24:46.840 --> 0:24:52.720 Trump administration inherited regulations that replied to the tune of 0:24:52.800 --> 0:24:56.879 about one point four trillion dollars. So when Republicans and 0:24:56.920 --> 0:25:00.800 Democrats say, so, Dan, tell me what these high prices are, Well, 0:25:01.040 --> 0:25:04.359 you know, last administration spent you know, seven eight trillion dollars, 0:25:04.960 --> 0:25:07.960 and that violated the loss of supply and demand, and 0:25:08.000 --> 0:25:10.880 that raised prices. But what they really did was add 0:25:10.920 --> 0:25:15.440 these excessive regulations that really added the prices. We all 0:25:15.600 --> 0:25:18.400 saw that at a guest pump the food store. Especially 0:25:18.520 --> 0:25:21.440 small businesses saw that, and I heard about how much 0:25:21.520 --> 0:25:24.800 they saw that. When I wrote my last book, I 0:25:25.320 --> 0:25:28.520 spent fifty hours of interviewing these small businesses and we 0:25:28.640 --> 0:25:31.480 spoke a lot about inflation, but we also talked a 0:25:31.520 --> 0:25:34.639 lot about regulations and how it was increasing prices. But 0:25:34.760 --> 0:25:37.760 I think at the end of the day when things 0:25:37.840 --> 0:25:40.480 start to come back, and they are coming back already. 0:25:40.560 --> 0:25:43.640 So let me give you another data point. Lenard Holmes, 0:25:44.040 --> 0:25:47.800 one of the biggest home builders in the country. President 0:25:47.840 --> 0:25:51.080 Trump announced on x just a few moments ago that 0:25:51.240 --> 0:25:54.640 they were lowering their prices by almost thirty percent. Wow, 0:25:54.800 --> 0:26:02.200 thirty percent. That's a big deal. So there's good news coming. 0:26:03.080 --> 0:26:04.920 I feel very good about it. But I want to 0:26:04.960 --> 0:26:09.000 tell you what needs to happen to really get the 0:26:09.080 --> 0:26:12.360 economy moving and to really have us feeling even better 0:26:12.400 --> 0:26:16.080 than we do today. The Federal Reserve needs to cut 0:26:16.240 --> 0:26:20.080 rates further. Several months ago, I had written two op 0:26:20.200 --> 0:26:24.240 eds that were published on Real Clear Politics, and I 0:26:24.359 --> 0:26:27.280 said that the Fed needed to reduce rates by one 0:26:27.359 --> 0:26:29.879 hundred and fifty basis points. They're reduced them by seventy 0:26:29.960 --> 0:26:33.080 five basis points. The reason why I was pushing is 0:26:33.160 --> 0:26:35.639 hard for that is because ninety nine point nine percent 0:26:35.720 --> 0:26:39.040 of the companies in this country are small businesses. These 0:26:39.080 --> 0:26:42.359 are the companies that employee on average eight or fewer employees. 0:26:43.080 --> 0:26:47.520 With a big, beautiful law and the ability to expense 0:26:48.080 --> 0:26:51.879 one hundred percent of purchases involved in new plants and 0:26:52.000 --> 0:26:56.320 new equipment. That will get the hiring machine going, and 0:26:56.560 --> 0:26:58.639 that will get the economy growing as far as the 0:26:58.680 --> 0:27:02.560 eye can say. But the Federal Reserve right now is 0:27:03.320 --> 0:27:06.359 a challenge, and I think when you look at the 0:27:06.440 --> 0:27:09.160 jobs numbers, they could be far better than they are today. 0:27:09.880 --> 0:27:13.880 That will come with another seventy five basis points worth 0:27:13.920 --> 0:27:14.320 the cuts. 0:27:15.040 --> 0:27:17.920 Dan mentioned his book, It's Rethinking Economic Growth. In fact, 0:27:18.520 --> 0:27:23.640 Dan quotes a rather prominent Cincinnatian businessman here in Cincinnati 0:27:23.680 --> 0:27:28.480 in your book, spoke to Jim Schwab right professional Palace. Yeah, 0:27:28.640 --> 0:27:32.040 and he had some real interesting comments about just where 0:27:32.080 --> 0:27:33.800 we are and where we need to go and just 0:27:33.880 --> 0:27:37.119 how we rethink everything, not just in business, but in 0:27:37.520 --> 0:27:40.159 education as well. I think we have a lot of 0:27:40.200 --> 0:27:42.879 people not to get sidetracked here on the economy we 0:27:42.960 --> 0:27:44.360 have a lot of people in this country I think 0:27:44.359 --> 0:27:47.800 that are applying old logic to where we are as 0:27:47.840 --> 0:27:51.119 a country, and education is a big reason why I 0:27:51.240 --> 0:27:54.680 think we may be slugging along here and dragging some 0:27:54.800 --> 0:27:58.960 folks along into twenty twenty six. It all be I 0:27:59.040 --> 0:28:01.560 think there was this American dream you got to go 0:28:01.640 --> 0:28:03.080 to college. You've got to go to college, you've got 0:28:03.119 --> 0:28:04.560 to get a degree, you got to get a job. 0:28:04.680 --> 0:28:07.119 And all that really happened was a lot of people 0:28:08.520 --> 0:28:11.159 that we're very young, We're just driving up debt and 0:28:11.320 --> 0:28:13.520 not getting jobs that could pay down that debt. 0:28:13.680 --> 0:28:16.040 And that was a problem on a number of different levels. 0:28:16.240 --> 0:28:18.520 But we really do need to rethink in this country 0:28:19.119 --> 0:28:21.680 where we are going with our education system, and I 0:28:21.720 --> 0:28:22.840 think your book touches on that. 0:28:22.920 --> 0:28:24.399 Could you elaborate us a little bit on. 0:28:24.440 --> 0:28:26.439 That, absolutely. 0:28:26.560 --> 0:28:26.600 So. 0:28:27.040 --> 0:28:29.320 One of the things that I learned in the book 0:28:29.440 --> 0:28:32.240 is that the thirty five small business owners that I 0:28:32.280 --> 0:28:36.359 spoke to is that we need skilled, qualified workers, and 0:28:36.480 --> 0:28:40.040 that is the biggest need that most small businesses have nowadays. 0:28:40.520 --> 0:28:42.400 But at the end of the day, when you look 0:28:42.440 --> 0:28:48.480 at the wage earning capacity of an HVAC technician, you 0:28:48.560 --> 0:28:51.120 know you're looking at six figures. When you look at electricians, 0:28:51.160 --> 0:28:53.800 you're looking at six figures. And most people don't know 0:28:54.400 --> 0:28:56.240 that you can go to school for two years and 0:28:56.320 --> 0:28:58.880 literally get hired to be a you know, do programming 0:28:59.000 --> 0:29:06.000 language tnology companies, so and the numbers, the pay gills 0:29:06.040 --> 0:29:12.560 are very impressive. And it starts with getting back into 0:29:12.680 --> 0:29:18.680 investing into vocational and technical training and education. We've got 0:29:18.760 --> 0:29:21.560 to recommit to that and invest at higher levels. The 0:29:21.640 --> 0:29:26.480 Trump administration has taken several significant steps in that direction, 0:29:27.120 --> 0:29:30.240 and I think that's highly promising. I think the other 0:29:30.320 --> 0:29:33.520 thing that's happening is I think that parents and their 0:29:33.640 --> 0:29:39.000 kids are having serious conversations around what makes sense for 0:29:39.160 --> 0:29:42.760 their kids long term career wise, because if you can't 0:29:42.800 --> 0:29:45.760 get a job after you've taken out a few hundred 0:29:45.760 --> 0:29:46.480 thousand dollars. 0:29:46.440 --> 0:29:47.560 Loans, what's the point. 0:29:48.440 --> 0:29:52.520 So I think that refocusing is happening and I'm highly 0:29:52.680 --> 0:29:53.320 encouraged by that. 0:29:53.760 --> 0:29:56.560 And I learned a lot about that in doing interviews 0:29:56.600 --> 0:29:57.040 for my book. 0:29:57.280 --> 0:30:01.240 Well, and despite the fact with the last administration did 0:30:01.280 --> 0:30:04.000 with its Department of Justice. As a parent, I think 0:30:04.040 --> 0:30:07.200 you need to get involved with your school board as 0:30:07.240 --> 0:30:09.680 to what's actually being taught, and what's actually being taught 0:30:09.800 --> 0:30:12.240 is it helping these kids when they get out of school. 0:30:12.280 --> 0:30:13.840 In other words, I think you make this point in 0:30:13.920 --> 0:30:14.560 your book as well. 0:30:14.800 --> 0:30:17.840 There's no reason why you can't have dual paths in 0:30:17.920 --> 0:30:20.640 an education system coming out of high school. And for 0:30:20.760 --> 0:30:23.000 that matter, if indeed you want to go to college 0:30:23.040 --> 0:30:25.920 and study something that isn't a trade, why not have 0:30:26.000 --> 0:30:28.760 a dual path that that trade is also taught so 0:30:28.920 --> 0:30:30.640 that it's not a stigma of well he didn't go 0:30:30.720 --> 0:30:32.880 to college, or well you know he's he's just a 0:30:32.960 --> 0:30:35.320 high school graduate. Well so what you know, why not 0:30:35.480 --> 0:30:38.440 why not be deep into what is going on with 0:30:38.640 --> 0:30:42.280 your child's education? And I you know that means showing 0:30:42.400 --> 0:30:44.200 up in school board meetings and one of these these 0:30:44.520 --> 0:30:47.360 people running for elected office to the board of education 0:30:47.480 --> 0:30:49.440 knock on your door and they want your vote, Ask 0:30:49.480 --> 0:30:51.600 them how they feel about things like that, and then 0:30:52.080 --> 0:30:52.920 hold them accountable. 0:30:53.760 --> 0:30:56.360 Yeah, home rule government is where it's at in this country. 0:30:56.560 --> 0:31:00.600 And what I love about small business is whole business 0:31:01.520 --> 0:31:05.400 really ties things together. They are the energy in every community. 0:31:06.360 --> 0:31:08.520 And one of the things that I was especially impressed 0:31:08.560 --> 0:31:12.080 with is that there are small businesses that are literally 0:31:12.520 --> 0:31:20.080 building relationships with schools and saying, will you help us 0:31:20.520 --> 0:31:23.760 get skilled trained workers, will you change your curriculum around 0:31:24.120 --> 0:31:27.040 to accommodate that, facilitate that, And in fact they are 0:31:27.600 --> 0:31:31.640 and that's really energizing. But this accountability thing for school 0:31:31.680 --> 0:31:36.160 boards is absolutely mission critical for parents. You're paying a 0:31:36.240 --> 0:31:39.080 lot of your local tax dollars to these school boards, 0:31:39.640 --> 0:31:42.280 and it's incumbent upon you to go to these meetings, 0:31:43.080 --> 0:31:45.720 look through the school budgets to see how the money 0:31:45.800 --> 0:31:48.520 is being spent, to get a full download on the 0:31:48.600 --> 0:31:53.320 curriculum and have them explain it to you. And then 0:31:53.440 --> 0:31:56.400 when you're better informed, get your friends and neighbors and 0:31:56.520 --> 0:31:59.240 relatives better informed, and then you all show up at. 0:31:59.200 --> 0:32:01.720 These meetings and you push for meaningful change. 0:32:02.360 --> 0:32:05.040 Well, Dan Veroni, I happen to think twenty twenty six 0:32:05.240 --> 0:32:07.160 is going to be a robust year just because of 0:32:07.760 --> 0:32:10.280 what has signed. What has been signed into law, one 0:32:10.360 --> 0:32:13.080 big beautiful law. Now I think a lot of people 0:32:13.120 --> 0:32:14.960 are going to be shocked. We'll see where the credit 0:32:15.080 --> 0:32:17.600 goes for it. But the fact of the matter is, 0:32:17.760 --> 0:32:20.200 listening to you, you sound like twenty twenty six could 0:32:20.240 --> 0:32:23.520 be for all economic strata, could be a robust year. 0:32:23.680 --> 0:32:25.120 Am I right about that? Or I hear you? 0:32:25.480 --> 0:32:29.640 I think you if I didn't, let me be absolutely 0:32:29.680 --> 0:32:32.320 on point about this. We are going to have a 0:32:32.560 --> 0:32:35.200 strong year. We'll get off to a good start in 0:32:35.240 --> 0:32:37.920 the first quarter, but I think quarters two through four 0:32:38.120 --> 0:32:42.720 will be very strong. I am very optimistic. When you 0:32:42.960 --> 0:32:46.640 put taxpayer money back in the hands of taxpayers, they're 0:32:46.680 --> 0:32:50.400 going to spend it. We're seventy percent consumer driven economy. 0:32:50.840 --> 0:32:53.680 That in and of itself is a good sign. Lower 0:32:53.760 --> 0:32:57.200 guess prices, more money to consumers, more money to spend. 0:32:58.720 --> 0:33:02.800 We are looking an opportunity, especially on a small business front, 0:33:03.480 --> 0:33:07.200 with tax incentives for plants and equipment. I believe that 0:33:07.320 --> 0:33:10.320 in twenty twenty six that small businesses are going to 0:33:10.440 --> 0:33:12.280 lead the way in the US economy. 0:33:13.160 --> 0:33:15.600 Well, Dan Varoni, happy twenty twenty six to you in 0:33:15.680 --> 0:33:18.720 advance again. His book is Rethinking Economic Growth is a 0:33:18.920 --> 0:33:21.160 it's a good read. It's a fun read actually, and 0:33:21.640 --> 0:33:23.680 like I say, there's a couple of Cincinnati connections in 0:33:23.760 --> 0:33:25.840 there as well. Dan, this was good stuff. Let's do 0:33:25.880 --> 0:33:27.680 it again. Can we do it again in twenty twenty six. 0:33:27.720 --> 0:33:29.360 I'll phone you up. Maybe we can do this again. 0:33:29.440 --> 0:33:31.960 Hum I'd love to I'd love to do it. Please, 0:33:32.080 --> 0:33:33.880 please do it. Let's do it right. You take care 0:33:33.920 --> 0:33:36.080 and we'll talk down the road. All right, Thank you. 0:33:36.200 --> 0:33:36.800 Have a great day. 0:33:37.240 --> 0:33:41.360 Dan Varoni again rethinking economic growth. It's I read it 0:33:42.360 --> 0:33:43.760 gosh in a day and a half. It was, and 0:33:43.880 --> 0:33:45.600 it's enlightening. And it's not one of those books where 0:33:45.600 --> 0:33:47.600 you get bogged down and numbers and things like that. 0:33:47.760 --> 0:33:51.280 It's it's just a good solid way of looking at 0:33:51.360 --> 0:33:55.560 what might be best as we look into twenty twenty six, 0:33:56.040 --> 0:33:58.360 it's coming up on twelve fifty five. We got a 0:33:58.400 --> 0:33:59.120 lot more to get to. 0:33:59.200 --> 0:33:59.440 Today. 0:33:59.480 --> 0:34:02.160 It's the average American in for the Great American. Happy 0:34:02.280 --> 0:34:04.920 day after Christmas. It's still jammed at the mall, so 0:34:05.080 --> 0:34:09.800 be careful going in there. Remember you're driving. I'm walking 0:34:10.200 --> 0:34:21.359 on seven hundred WLW. All right. 0:34:21.400 --> 0:34:23.560 As we've pressed on this, they had to Christmas. 0:34:23.640 --> 0:34:25.560 It's the average American in for the Great American on 0:34:25.640 --> 0:34:27.479 seven hundred WLW Radio. 0:34:28.640 --> 0:34:30.719 Great to have you with us. A lot to get to. 0:34:30.880 --> 0:34:33.759 As I say, between now and when we're done here 0:34:33.800 --> 0:34:35.600 in a couple of hours, I want to get into 0:34:37.000 --> 0:34:41.600 this big new thing. It's bald guys getting on airplanes 0:34:41.640 --> 0:34:45.080 and flying to Hungry Why why are a bunch of 0:34:45.200 --> 0:34:48.960 bald guys getting on planes and flying a hungry Well, 0:34:49.040 --> 0:34:54.160 apparently that is the place the destination for hair restoration. 0:34:55.040 --> 0:34:56.680 But what do you get when you go over there? 0:34:56.760 --> 0:34:59.880 I mean, you could literally get some dude put in 0:35:00.040 --> 0:35:02.839 plugs in your hair, and right next door it could 0:35:02.880 --> 0:35:04.920 be you know, not next door, but in the same room, 0:35:05.000 --> 0:35:07.520 could be somebody doing nails, and then next to them 0:35:07.680 --> 0:35:08.200 it could. 0:35:08.040 --> 0:35:10.640 Be like a you know, like a subway station. 0:35:11.760 --> 0:35:13.800 So I want to get into what I want to 0:35:13.840 --> 0:35:17.360 get into what this is all about, because apparently the 0:35:17.520 --> 0:35:22.719 world's greatest hair transplant surgeon is now living in the 0:35:22.880 --> 0:35:23.560 United States. 0:35:23.640 --> 0:35:26.200 Who knew? You don't have to get on a plane, You. 0:35:26.280 --> 0:35:28.560 Don't have to play halfway around the world or Hungry 0:35:28.640 --> 0:35:31.719 or Turkey or someplace like that. But I want to 0:35:31.719 --> 0:35:34.400 find out why this guy is the world's greatest transplant 0:35:35.200 --> 0:35:40.120 in the world, the world's greatest hair transplant doctor, and. 0:35:40.200 --> 0:35:42.800 He lives right here in the United States. 0:35:43.640 --> 0:35:45.359 So if you see a bunch of bald guys getting 0:35:45.400 --> 0:35:48.600 on a plane and they're flying east, you might want 0:35:48.640 --> 0:35:50.160 to flag them down and say, look, all you to 0:35:50.200 --> 0:35:52.440 get you know, guy in Florida can help you out. 0:35:52.480 --> 0:35:55.000 We'll talk to him coming up in just a little bit. 0:35:55.040 --> 0:35:58.799 How much it really costs to get your hair restored 0:35:58.880 --> 0:36:01.719 in this day and age. I thought you just kind 0:36:01.719 --> 0:36:04.120 of like pop some pills, right, That's what they would 0:36:04.160 --> 0:36:06.040 have you believe on TV. You just pop a few 0:36:06.120 --> 0:36:08.600 pills pro pisha something like that. 0:36:09.480 --> 0:36:11.440 Apparently not. I don't know. 0:36:12.280 --> 0:36:13.680 There are a lot of things wrong with me, but 0:36:13.760 --> 0:36:15.440 the one thing I got going for me, I got 0:36:15.480 --> 0:36:18.600 a nice head of hair. So I watched some of 0:36:18.640 --> 0:36:24.120 these NFL games yesterday, and man, Netflix, they they just 0:36:24.280 --> 0:36:28.839 need to stick with movies and documentaries a little rough 0:36:29.000 --> 0:36:34.400 to coverage. Yesterday, Dallas won by seven over Washington in 0:36:34.480 --> 0:36:37.719 a meaningless game. Detroit got knocked out of the playoffs 0:36:37.800 --> 0:36:40.840 by Minnesota. Detroit looked like they wanted to be anywhere 0:36:41.360 --> 0:36:45.759 but Minneapolis. And then you had Denver beating Kansas City. 0:36:45.880 --> 0:36:47.799 Kansas City is a shell of what it is. They 0:36:47.800 --> 0:36:53.160 were on a third string quarterback. Andy Reid did manage 0:36:53.200 --> 0:36:56.000 to squeeze thirteen points out of that offense, but Denver 0:36:56.160 --> 0:36:58.480 twenty to thirteen. Do you think the Bengals have some 0:36:58.600 --> 0:37:02.719 trouble trying to figure things out for twenty twenty six. 0:37:04.360 --> 0:37:08.440 I mean the Chiefs are their defense is aging. The 0:37:08.560 --> 0:37:13.799 quarterback is having ACL surgery, the backup quarterback is having 0:37:13.880 --> 0:37:18.680 ACL surgery. Travis Kelcey is running off to be I 0:37:18.719 --> 0:37:22.560 guess Taylor Swift's roadie. They got to rebuild that entire team. 0:37:24.680 --> 0:37:27.480 One thing Kansas City though very well. What they do 0:37:28.000 --> 0:37:31.480 is they spend money wisely, they seem to find dudes. 0:37:33.600 --> 0:37:37.200 So I was alarmed to hear this over the weekend. 0:37:37.280 --> 0:37:39.160 I don't know whether you heard this or not, but 0:37:39.320 --> 0:37:43.960 there is a there is a scam going on. It's 0:37:44.080 --> 0:37:48.640 called squishing, and it's not SQI, SSI and G. It's 0:37:48.640 --> 0:37:54.640 spelled QUI, SSI and G squishing. And I'm sure you've 0:37:54.680 --> 0:37:57.640 seen these QR codes. Might see a QR code on 0:37:57.719 --> 0:38:00.439 your television, whether it's a commercial or a charge, hold 0:38:00.480 --> 0:38:01.960 your phone up to here and now we'll get bring 0:38:02.040 --> 0:38:04.520 all the details. Or you might go into a restaurant 0:38:05.480 --> 0:38:08.600 and the menu might be on a QR code that's 0:38:08.680 --> 0:38:10.920 plastered on the table, so they want you to hold 0:38:11.960 --> 0:38:14.840 the phone over the QR code and then up pops 0:38:14.880 --> 0:38:20.520 the menu. Well, apparently there is now a big deal 0:38:20.680 --> 0:38:24.560 about quishing, which is scanning a restaurant menu or scanning 0:38:24.640 --> 0:38:27.960 any QR code, and then the nefarious people in this 0:38:28.120 --> 0:38:32.560 world have figured out a way to bastardize that particular 0:38:32.719 --> 0:38:37.800 code and steal your private information. So something that was 0:38:37.960 --> 0:38:41.239 viewed or is viewed as a convenience now could be 0:38:41.320 --> 0:38:44.840 a problem the next time you try it. So what 0:38:45.040 --> 0:38:49.040 is quishing? And why did these guys, Why do guys 0:38:49.400 --> 0:38:51.120 or there could be women for all I know, why 0:38:51.160 --> 0:38:55.839 do they come up with these ideas that I guess 0:38:56.080 --> 0:38:59.919 baffle the smart guys in this country when it comes 0:38:59.920 --> 0:39:03.920 to security, When it comes to security. So I got 0:39:04.000 --> 0:39:07.640 Damien Fortune standing by. He's online too. I've had Dabien 0:39:08.520 --> 0:39:12.479 with me many times before. He's a cybersecurity expert, knows 0:39:12.520 --> 0:39:16.839 all about these QR codes. He's CEO of Centrics, which 0:39:16.920 --> 0:39:20.839 is a global leader in secure communication solutions. What better 0:39:20.960 --> 0:39:24.160 person to have on than Damien Fortune on this this 0:39:24.320 --> 0:39:26.799 thing that I just said, Wow, you're not even safe 0:39:26.840 --> 0:39:28.280 going into a restaurant anymore. 0:39:29.640 --> 0:39:32.960 Damien Fortune, how are you on this glorious day? I'm 0:39:32.960 --> 0:39:34.719 doing well, Ken? How about you? So I'm good? 0:39:34.800 --> 0:39:37.520 But I don't know what squishing is? What is squishing? 0:39:37.680 --> 0:39:39.720 Just to find the term squishing for us please. 0:39:40.640 --> 0:39:43.200 Yeah, So, if you've heard of fishing before, this is 0:39:43.320 --> 0:39:46.200 just another kind of variety of a predatory cyber attack. 0:39:46.320 --> 0:39:48.919 This time it's leveraging those QR codes that you see 0:39:48.960 --> 0:39:51.200 posted everywhere, whether it's you at a restaurant, on your 0:39:51.600 --> 0:39:53.960 light bill or you know kind of just distributed around 0:39:53.960 --> 0:39:56.840 town on posters and things like that. And essentially the 0:39:56.920 --> 0:39:59.000 attack is one where they expect folks to you know, 0:39:59.080 --> 0:40:01.279 scan that code with the phone and then they're taken 0:40:01.360 --> 0:40:04.000 to a website that you know, sometimes looks exactly like 0:40:04.080 --> 0:40:06.680 their utility website or a restaurant's menu page or a 0:40:06.760 --> 0:40:10.279 checkout page. And the idea there is to get you 0:40:10.360 --> 0:40:12.960 to put in either your private or personal information or 0:40:13.040 --> 0:40:14.960 to actually put in a payment method, and then to 0:40:15.000 --> 0:40:15.880 actually take money from you. 0:40:16.040 --> 0:40:18.400 Well, this is interesting if I see a secure code. Now, 0:40:18.440 --> 0:40:21.560 a lot of times you'll you'll watch television and they'll say, 0:40:21.920 --> 0:40:24.239 get more information on the product here, or if you're 0:40:24.280 --> 0:40:26.720 watching the show that's trying to raise money for a charity, 0:40:26.760 --> 0:40:29.240 you'll say, just put your phone up to the QR 0:40:29.400 --> 0:40:31.440 code and it'll take your right to where you can 0:40:31.480 --> 0:40:36.600 make your donation. I guess my question is, how can 0:40:36.800 --> 0:40:42.800 that QR code that may be a scam, a phoney, 0:40:43.280 --> 0:40:47.600 how can that replicate what a particular restaurant or charity 0:40:47.800 --> 0:40:49.239 or shopping place, whatever it may be. 0:40:49.760 --> 0:40:50.520 How can they do that? 0:40:51.880 --> 0:40:53.640 Yeah, so a lot of times these bad guys are 0:40:53.680 --> 0:40:55.520 now doing the research right, So they'll go to the 0:40:55.560 --> 0:40:58.080 restaurant and they'll look up the website or the menu 0:40:58.160 --> 0:41:01.560 page of the website, or they'll actually go to the 0:41:01.640 --> 0:41:02.759 charity's website and make. 0:41:02.680 --> 0:41:03.239 A copy of it. 0:41:03.400 --> 0:41:05.880 Essentially that has a slightly different web address, but it 0:41:05.960 --> 0:41:08.400 looks close enough that if you weren't looking too carefully, 0:41:08.440 --> 0:41:10.600 you feel like, oh, okay, this is a this is 0:41:10.600 --> 0:41:10.959 a legit. 0:41:11.040 --> 0:41:12.759 This is where she's putting in FRAN information or making 0:41:12.760 --> 0:41:13.240 that donation. 0:41:14.080 --> 0:41:17.920 Okay, so they're out there, they're smartt they're doing this. Well, 0:41:17.920 --> 0:41:20.040 then why can't the establishment change it? 0:41:20.120 --> 0:41:20.279 Then? 0:41:20.320 --> 0:41:22.160 I mean, is it just one of those things, Hey, 0:41:22.320 --> 0:41:24.239 you know, change it. We'll get you again. Why. 0:41:24.480 --> 0:41:26.520 I mean, the establishment would have to know if somebody 0:41:26.600 --> 0:41:28.840 got burned trying to look at a menu at a 0:41:28.920 --> 0:41:31.200 restaurant on a QR code, My guess is I would 0:41:31.320 --> 0:41:33.759 immediately call not only my bank, but I would also 0:41:33.840 --> 0:41:34.640 call a restaurant. 0:41:35.840 --> 0:41:38.000 Yeah, absolutely, And you know, there's always this kind of 0:41:38.080 --> 0:41:40.200 circular race that goes on there where you can alert 0:41:40.239 --> 0:41:41.919 folks that this is happening. But a lot of times 0:41:41.960 --> 0:41:43.480 that bad guys are going so far as to a 0:41:43.560 --> 0:41:45.719 lot of restaurants now, for example, have those QR codes 0:41:45.760 --> 0:41:48.960 posted either on a little standing thing on the table 0:41:49.040 --> 0:41:50.920 or they actually have it as a sticker on the table, 0:41:51.040 --> 0:41:53.520 so they may not even be sure which of those 0:41:53.520 --> 0:41:55.439 stickers have been replaced. It's kind of like the old 0:41:55.719 --> 0:41:58.319 ATM card skimming thing from back in the day where 0:41:58.320 --> 0:42:00.480 they would insert of a device in and and scrape 0:42:00.520 --> 0:42:01.160 your card that way. 0:42:01.200 --> 0:42:03.240 It's the same kind of idea. Folks are just putting 0:42:03.280 --> 0:42:04.120 stickers on top. 0:42:04.000 --> 0:42:06.319 Of stickers basically, So then you'd have to have someone 0:42:06.920 --> 0:42:08.759 in the restaurant going around to every table trying to 0:42:08.760 --> 0:42:11.440 figure out which one of these QR codes isn't like 0:42:11.520 --> 0:42:13.840 the other. Then, as you can imagine, right, that's a 0:42:13.880 --> 0:42:14.600 pretty tough thing to. 0:42:14.640 --> 0:42:17.920 Do with the Yeah, I mean, I mean, I get 0:42:18.000 --> 0:42:20.399 the mechanism, and I understand that there are people out 0:42:20.440 --> 0:42:24.279 there that want to do nefarious things like this, but 0:42:24.480 --> 0:42:26.479 it would seem to me that this is a tool 0:42:26.560 --> 0:42:30.359 of convenience, and maybe it shouldn't be used anywhere until 0:42:30.480 --> 0:42:32.960 they can lasso this thing. I mean, because you really 0:42:33.000 --> 0:42:36.360 don't know, you might think, oh, oh, okay, well, this 0:42:36.560 --> 0:42:39.040 is a legitimate business. I don't have to worry about 0:42:39.040 --> 0:42:41.279 it here. I mean, it would sound to me like 0:42:41.440 --> 0:42:43.880 the smart business play here is to just simply not 0:42:44.080 --> 0:42:45.200 use these QR codes. 0:42:46.640 --> 0:42:49.640 Yeah, and a lot of folks actually have because of 0:42:49.719 --> 0:42:51.919 issues like this, moved away from it or have changed 0:42:51.920 --> 0:42:52.960 the way that they do things. 0:42:53.560 --> 0:42:54.240 In some cases. 0:42:54.360 --> 0:42:57.160 Now the QR codes are kind of behind some sort 0:42:57.200 --> 0:43:01.239 of area, right, so they're under the varnish on the 0:43:01.280 --> 0:43:03.400 top of the tabletop, or the waiter will bring the 0:43:04.040 --> 0:43:06.120 QR code to you once you finish your meal, so 0:43:06.200 --> 0:43:07.960 you can scan and pay that way, to kind of 0:43:08.040 --> 0:43:11.719 leave the QR code less exposed for folks to come 0:43:11.760 --> 0:43:12.960 in and tamper with it in some way. 0:43:13.160 --> 0:43:15.279 I was always led to believe that these kinds of 0:43:15.360 --> 0:43:19.240 things more often than not happen to let's call them elderly, 0:43:19.520 --> 0:43:23.600 maybe the sixty plus seventy plus crowd. But I think 0:43:23.640 --> 0:43:27.560 anymore it's probably all demographics get caught in this, don't they. 0:43:28.680 --> 0:43:30.840 Yeah, absolutely, I mean more and more we're making this 0:43:31.600 --> 0:43:35.359 trade off of convenience and security, and as we move 0:43:35.480 --> 0:43:37.399 more towards, you know, being able to pay your bill 0:43:37.440 --> 0:43:39.359 without you and interacting with the waiter anymore through one 0:43:39.360 --> 0:43:40.920 of these QR codes, we're going to see more and 0:43:40.960 --> 0:43:43.640 more of this stuff. And there's always this cycle of 0:43:44.360 --> 0:43:46.440 the cyber folks like myself trying to come in and 0:43:46.520 --> 0:43:49.839 help catch up and find ways to at least throw 0:43:49.840 --> 0:43:51.759 a wrench in the bad guy's operation to keep folks 0:43:51.800 --> 0:43:53.640 safe for at least at least a little bit more 0:43:53.680 --> 0:43:54.400 than they are currently. 0:43:54.600 --> 0:43:58.239 Okay, that's an interesting exit ramp. Okay, let's say I 0:43:58.360 --> 0:44:01.800 get scammed. Let's say I go to a restaurant, I 0:44:01.880 --> 0:44:04.040 scan the QR code and the next thing I know, 0:44:04.400 --> 0:44:06.680 my information is out there. I don't know how it 0:44:06.760 --> 0:44:09.840 got out there, why I got out there. A would 0:44:10.040 --> 0:44:13.640 if I contracted with Damian Fortune in this company, would 0:44:13.680 --> 0:44:17.400 they be able to track back where that scam occurred. 0:44:19.440 --> 0:44:21.440 We have partners that do exactly that sort of thing. 0:44:22.000 --> 0:44:24.520 We focus more on the communication side, but yeah, there's 0:44:24.560 --> 0:44:26.000 lots of folks out there that do these kind of 0:44:26.000 --> 0:44:28.279 scam track backs. Now, they obviously worked with your bank 0:44:28.400 --> 0:44:31.040 and can help you at least recover the money and 0:44:31.760 --> 0:44:34.279 hopefully work with law enforcement to get those folks shut down. 0:44:34.480 --> 0:44:37.480 And conversely, you would probably be able to scam it, 0:44:37.680 --> 0:44:40.600 or not scam it, but play it forward and find 0:44:40.680 --> 0:44:45.880 out not just necessarily how I got scammed, what restaurant 0:44:46.000 --> 0:44:49.280 or some place else I fell a victim to this squishing, 0:44:49.960 --> 0:44:53.240 but you'd be able to probably then begin a pathway 0:44:53.320 --> 0:44:55.160 to the people who are actually doing it. Am I 0:44:55.520 --> 0:44:57.520 am I too far ahead of technology here. 0:44:58.480 --> 0:44:59.719 No, I mean I think that's exactly right. 0:45:00.120 --> 0:45:02.160 Thing about the QR code thing is that it's a 0:45:02.239 --> 0:45:05.160 physical installation most of the time. So you know, this 0:45:05.280 --> 0:45:08.080 isn't necessarily fighting the enemy, the unseen enemy on the 0:45:08.120 --> 0:45:09.359 other side of the planet. 0:45:09.160 --> 0:45:11.200 Right That's that's putting up a fake website or. 0:45:11.200 --> 0:45:12.800 Send you an email of the bad linked if this 0:45:12.960 --> 0:45:15.480 is a person that actually had to come into that restaurant, 0:45:15.520 --> 0:45:18.399 for example, and put that sticker somewhere. So those folks 0:45:18.480 --> 0:45:20.960 are local and therefore you know, a subject to the 0:45:21.000 --> 0:45:23.520 jurisdiction law, law enforcement and that sort of thing. So 0:45:23.920 --> 0:45:26.040 there are there is actually a recourse for this particular 0:45:26.040 --> 0:45:27.920 scam where you can actually get at the folks that 0:45:28.000 --> 0:45:29.440 are that are doing the scamming. 0:45:29.640 --> 0:45:32.120 So I and again I'm guessing here and correctly if 0:45:32.160 --> 0:45:35.560 I'm wrong. But QR codes were built as a way 0:45:35.600 --> 0:45:40.920 of convenience. They weren't built by way of security. So 0:45:41.040 --> 0:45:46.879 I'm just I'm wondering why would somebody use Why would 0:45:46.920 --> 0:45:49.120 somebody make one of these things in the first place? 0:45:49.239 --> 0:45:52.000 If you have to take a device which can be 0:45:52.080 --> 0:45:55.320 compromised so easily and then put it on this code 0:45:55.360 --> 0:45:57.840 that wasn't built with security in mind, who thought that 0:45:58.000 --> 0:45:58.680 was a good idea? 0:46:00.320 --> 0:46:03.200 Like all things, it starts with that convenience factor. You know, 0:46:03.320 --> 0:46:05.920 there's a we go to movies now and we can 0:46:05.960 --> 0:46:06.960 buy tickets. 0:46:06.680 --> 0:46:07.839 With scanning a QR code. 0:46:07.960 --> 0:46:09.920 We can order food at restaurants and pay for it 0:46:10.040 --> 0:46:12.600 with scanning those QR code. So there's this. There's always 0:46:12.600 --> 0:46:13.120 that force in the. 0:46:13.160 --> 0:46:15.160 Economy to say, well I can I can pull costs 0:46:15.200 --> 0:46:17.239 out of the system by using this, and unfortunately a 0:46:17.320 --> 0:46:19.719 lot of times the security is left holding the bag 0:46:19.800 --> 0:46:21.719 when those compromises are made. 0:46:22.840 --> 0:46:26.280 Damian Fortune our guest. He's a cybersecurity expert. His company 0:46:26.360 --> 0:46:30.239 is Centric Centric state of the art security platform which 0:46:30.280 --> 0:46:32.600 I'm told here is designed to protect the integrity of 0:46:32.760 --> 0:46:36.799 group communications in real time? Group communications in real time? 0:46:36.840 --> 0:46:39.880 Will that be like those chat groups that businesses have 0:46:40.320 --> 0:46:42.440 or like inter company communication? 0:46:42.640 --> 0:46:43.880 Is that what that's all about? 0:46:44.680 --> 0:46:46.400 Yeah, that's exactly right. I think of us like an 0:46:46.440 --> 0:46:48.560 ultra secure version of teams or Slack. 0:46:49.040 --> 0:46:54.400 So when I guess that encrypted invitation that was sent 0:46:54.480 --> 0:46:56.879 out by the Department of Defense and Department of War 0:46:57.040 --> 0:47:00.560 back in the winter time, if they had tracted with 0:47:00.719 --> 0:47:04.640 cybersecurity expert Damian Fortune, it would never become a problem. 0:47:05.760 --> 0:47:06.360 That's the idea. 0:47:07.200 --> 0:47:11.800 Yeah, is anything safe on the Internet anymore? With with 0:47:12.120 --> 0:47:16.000 when dealing with personal information, shopping on the Internet with 0:47:16.080 --> 0:47:20.320 a credit card, U conducting business of any kind involving 0:47:20.400 --> 0:47:24.000 money or personal information on the on the Internet. I know, 0:47:24.160 --> 0:47:29.120 I see HTTP and http S. The S is supposed 0:47:29.160 --> 0:47:31.960 to stand for security and it would make the transaction 0:47:32.120 --> 0:47:35.120 above board and nobody can hack it. But really and truly, 0:47:35.760 --> 0:47:38.120 there's a risk every time you go on the Internet 0:47:38.239 --> 0:47:39.920 to try and conduct business, isn't there? 0:47:40.960 --> 0:47:43.400 Absolutely right? I mean, the speed at the enemy in 0:47:43.480 --> 0:47:44.160 this case. 0:47:44.160 --> 0:47:46.719 Is so a lot of times you just have to 0:47:46.760 --> 0:47:48.480 take that extra second to make sure that the website 0:47:48.520 --> 0:47:51.319 that you're sending information through is which are backed by 0:47:51.360 --> 0:47:54.400 a company that has the resources in place to protect 0:47:54.440 --> 0:47:55.400 you those sorts of things. 0:47:56.719 --> 0:47:58.239 Even with those QR code that we were. 0:47:58.200 --> 0:48:00.239 Talking about a moment ago, your phone actually give you 0:48:00.280 --> 0:48:02.200 a preview of the website that they're going to send 0:48:02.239 --> 0:48:04.560 you to by scanning it. If you hold the camera 0:48:04.680 --> 0:48:06.520 over the code to see a little yellow box pop 0:48:06.640 --> 0:48:07.440 up that gives you a. 0:48:07.440 --> 0:48:09.920 Little bit of the URL. There's little things like that. 0:48:10.000 --> 0:48:11.920 I can take that extra second before you click on it, 0:48:12.360 --> 0:48:15.279 and you can say, maybe that doesn't look exactly right, 0:48:15.280 --> 0:48:17.520 Maybe I should slack my waiter and ask if this 0:48:17.680 --> 0:48:18.719 is a legitimate thing or not. 0:48:19.000 --> 0:48:21.719 I was always told, or I always thought, Damien, that 0:48:22.000 --> 0:48:23.640 you know, most of this stuff that goes on, this 0:48:23.800 --> 0:48:27.040 nefarious stuff, was being done by you know, a bunch 0:48:27.080 --> 0:48:30.520 of people in a basement in Bulgaria. But anymore, it 0:48:30.560 --> 0:48:33.120 seems like that a lot of this stuff is being conducted, 0:48:33.239 --> 0:48:35.480 not all of it, certainly, but right here in our country. 0:48:35.600 --> 0:48:39.239 People that would go to one of the top technical universities, 0:48:39.440 --> 0:48:42.680 mit wherever it might be, and decide, you know, I 0:48:42.800 --> 0:48:45.520 want to get into this line of work, ripping people 0:48:45.640 --> 0:48:49.640 off and using my intelligence for things that might benefit mankind. 0:48:50.719 --> 0:48:52.360 I think a lot of this occurs right here in 0:48:52.360 --> 0:48:55.040 the United States, doesn't It absolutely. 0:48:55.160 --> 0:48:57.480 Unfortunately, a lot of those brilliant folks figured out that 0:48:57.680 --> 0:49:00.360 instead of actually committing the crimes and bearing their sells, 0:49:00.440 --> 0:49:02.439 they could make just as much money selling the tool 0:49:02.600 --> 0:49:05.160 So a lot of places on the Internet now you 0:49:05.200 --> 0:49:08.800 can go and actually download hacking toolkits or information stealing 0:49:08.960 --> 0:49:11.800 toolkits that you pay a subscription fee for and you 0:49:11.920 --> 0:49:15.080 get all of the tools you need to generate theparious 0:49:15.160 --> 0:49:18.239 QR codes or steal people's information from the emails and 0:49:18.320 --> 0:49:21.840 these sorts of things. So the economy, unfortunately has evolved 0:49:21.960 --> 0:49:25.080 on the dark side, and that's led up to a 0:49:25.120 --> 0:49:27.040 lot of you know, essentially cottage industry here in the 0:49:27.120 --> 0:49:29.239 US for hacking and information test. 0:49:29.360 --> 0:49:32.400 Yeah, I am just after reading about it, I'm just 0:49:32.480 --> 0:49:36.000 not going to do it. I mean it just again, convenience, 0:49:36.280 --> 0:49:38.680 I suppose is the most important thing here for a 0:49:38.760 --> 0:49:40.840 lot of Americans. But I mean just step back and 0:49:40.920 --> 0:49:44.840 you think, wait a minute, I've got this device, it's portable, 0:49:45.719 --> 0:49:49.400 it's easily hackable, even with some of the best security 0:49:49.440 --> 0:49:53.040 stuff on it, whatever it may be. I just I 0:49:53.120 --> 0:49:55.080 think I think I'm just going to back off from 0:49:55.200 --> 0:49:57.880 using it for that. Am I being too polyannish? Or 0:49:57.920 --> 0:49:59.640 should I? Should I keep doing it? 0:49:59.760 --> 0:49:59.800 With? 0:50:00.480 --> 0:50:02.640 What should I need? Help? Damien? What should I do? 0:50:04.120 --> 0:50:04.200 Well? 0:50:04.239 --> 0:50:06.480 It's a cyberperson. That's my responsibility to tell you to 0:50:06.640 --> 0:50:09.000 do the most secure thing all the time. But there's 0:50:09.000 --> 0:50:11.000 always that sliding scale, right. What we try to tell 0:50:11.040 --> 0:50:14.439 folks is that without completely undoing your way of doing things, 0:50:15.239 --> 0:50:18.160 insert tools that can help add additional layers of security. 0:50:18.280 --> 0:50:20.360 When you're on the internet shopping, for example, use a 0:50:20.400 --> 0:50:22.600 debit card, use a credit card, even better, use one 0:50:22.640 --> 0:50:26.960 of the payment intermediaries like a PayPal for example. When 0:50:27.000 --> 0:50:29.799 you're surfing on the internet, use a secure browser. Try 0:50:29.840 --> 0:50:31.759 to use software on your phone, for example, that can 0:50:31.840 --> 0:50:36.520 scan for scan email, scam, text messages, those sorts of things. 0:50:36.560 --> 0:50:38.360 So just little things that you can do to actually 0:50:38.440 --> 0:50:41.479 keep some of the convenience in your life without leaving 0:50:41.520 --> 0:50:43.120 yourself fully exposed to these scans. 0:50:43.320 --> 0:50:46.400 And if someone wants to get the cybersecurity expertise of 0:50:46.520 --> 0:50:49.120 Damian Fortune, they go to centrics se n. 0:50:49.239 --> 0:50:52.520 T r q s dot com. Am I right about that? 0:50:53.920 --> 0:50:56.239 Centric sc nt r IQs dot com. 0:50:56.520 --> 0:50:58.879 Yeah, I thought that's what I said. That maybe I didn't, 0:50:58.920 --> 0:51:02.040 but thanks for thanks for clearing that up. And whatever 0:51:02.120 --> 0:51:04.399 you do. When you see Damian Fortune's name, if he's 0:51:04.440 --> 0:51:06.839 got a QR code next to him, chances are it's 0:51:06.880 --> 0:51:07.640 a scam, right. 0:51:09.640 --> 0:51:11.040 Right, protect yourself at all. 0:51:11.120 --> 0:51:13.560 Done Here you go, Damien, Thanks for your time here, 0:51:13.640 --> 0:51:15.480 good stuff, Stay well and happy New Year. 0:51:16.280 --> 0:51:18.560 Thanks so much. Ken, you too, you bet so. The 0:51:18.640 --> 0:51:19.239 next time you're in. 0:51:19.239 --> 0:51:22.320 A restaurant you see one of those QR codes, just 0:51:22.520 --> 0:51:26.840 politely say to your server, excuse me, ma'am, and I 0:51:27.000 --> 0:51:32.880 order over here. Cybersecurity, you know, just security in general. 0:51:33.920 --> 0:51:36.560 It is one twenty seven on this day after Christmas. 0:51:36.600 --> 0:51:39.319 It's the average American in for the Great Americans. Seven 0:51:39.480 --> 0:51:48.200 hundred WLWS Radio, seven hundred WLW, the average American in 0:51:48.280 --> 0:51:52.240 for the Great American on this day after Christmas. Gloom 0:51:52.280 --> 0:51:55.000 me outside. But that's all right. It's gonna be that 0:51:55.080 --> 0:51:57.520 way all week and then it's gonna get cold. That's 0:51:57.560 --> 0:52:00.279 the way we like it here in Cincinnati. That's why 0:52:00.320 --> 0:52:04.160 we live here. I just sard Jack Crumley at one 0:52:04.160 --> 0:52:09.000 point thirty talk about the players strike that is imminent 0:52:09.080 --> 0:52:12.200 now in the East Coast Hockey League ECHL and the 0:52:12.280 --> 0:52:16.600 Cyclones game has been canceled tonight. That's happening all over now. 0:52:16.680 --> 0:52:20.560 I'm just seeing that the games in Fort Wayne and Greensboro, 0:52:20.760 --> 0:52:24.759 they're all being canceled as the Players Union is at 0:52:24.800 --> 0:52:29.359 odds over a collective bargaining agreement with the ECHL, which 0:52:29.400 --> 0:52:33.920 is in actuality in arm of the NHL. These players 0:52:34.000 --> 0:52:37.799 they make about I don't know, like five fifties six 0:52:37.920 --> 0:52:40.040 hundred a week. Six hundred might be a little high. 0:52:41.000 --> 0:52:43.560 They average about twenty grand a year because you don't 0:52:43.600 --> 0:52:46.800 get paid in the summer. There's no ice in the summer. 0:52:48.640 --> 0:52:51.799 They get their housing paid for, and they get their 0:52:51.880 --> 0:52:56.719 medical benefits paid for in season, not year round. So 0:52:56.880 --> 0:52:59.440 if this this strike goes on for a while, you know, 0:52:59.480 --> 0:53:01.680 the league just say, hey, we're going to pull all 0:53:01.719 --> 0:53:05.120 that stuff from me. But last night, Christmas night, the 0:53:05.280 --> 0:53:09.400 ECHL received a or the I should say, the ECHL 0:53:09.520 --> 0:53:14.200 delivered to the players Union its last best final offer, 0:53:15.640 --> 0:53:18.200 and the last best final offer from what I'm reading here, 0:53:20.280 --> 0:53:23.880 is that there would be an additional salary cap for 0:53:24.040 --> 0:53:28.000 future years. There would be a retroactive salary cap for 0:53:28.239 --> 0:53:31.560 this year, which is about twenty percent of an increase 0:53:31.760 --> 0:53:35.120 on what the cap is this year for teams, and 0:53:35.400 --> 0:53:38.160 it says the EHL will continue to cover one hundred 0:53:38.200 --> 0:53:41.680 percent of the player costs for fully funded housing, utility, 0:53:41.760 --> 0:53:44.400 internet costs, medical and debt hoo benefits, but only for 0:53:44.480 --> 0:53:47.600 the season, only for the five or six months they play. 0:53:47.760 --> 0:53:50.799 After that, they're they're on their own. So if you're 0:53:50.840 --> 0:53:54.560 a Psycolones fan, stay tuned, because it looks like this 0:53:54.760 --> 0:53:56.600 thing is it. 0:53:56.640 --> 0:53:59.560 Might it might go on for a while. How about 0:53:59.600 --> 0:53:59.920 this one? 0:54:01.680 --> 0:54:04.520 According to multiple reports, and that would mean reports from 0:54:04.520 --> 0:54:08.920 all over the place, misinformation on social media about mental 0:54:09.000 --> 0:54:13.560 health is becoming a crisis. More than half of all 0:54:13.680 --> 0:54:20.600 top trending videos offering mental health advice on TikTok contain misinformation. Wait, stop, 0:54:20.960 --> 0:54:28.239 stop the presses. There's misinformation on the internet. People looking 0:54:28.280 --> 0:54:32.440 for quick fixed solutions to what Alvin Forbes says, Clinicians 0:54:32.480 --> 0:54:36.919 are seeing a spike in self diagnoses and self prescribed 0:54:37.120 --> 0:54:45.279 protocols sourced from short videos and influencer threads on tick talk. 0:54:47.800 --> 0:54:49.360 But I thought TikTok was my friend. 0:54:51.520 --> 0:54:56.640 Lee Richardson has found a place called the Brain Performance Center. 0:54:56.800 --> 0:54:59.840 And she is a consultant, and she is a doctor. 0:55:00.120 --> 0:55:02.319 Great note, and she is the author of the book 0:55:02.719 --> 0:55:05.360 Turn Your Brain On to get Your game on the 0:55:05.560 --> 0:55:09.680 how What Why to peak performance. I've had Lee on 0:55:09.760 --> 0:55:12.719 the show several times because I likely number one, number two. 0:55:12.840 --> 0:55:15.720 She speaks the truth when it comes to all things 0:55:16.400 --> 0:55:21.560 involving the brain. TikTok for mental crises. That's where you're going. 0:55:22.960 --> 0:55:25.360 Better. You should listen now, Lee Richardson, how are you 0:55:25.360 --> 0:55:28.719 in this glorious day? I'm doing very well. Thanks for 0:55:28.840 --> 0:55:29.200 having me. 0:55:29.400 --> 0:55:31.359 I used to call you Lee, but now I call 0:55:31.400 --> 0:55:34.000 you doctor because I think anybody that put that much 0:55:34.080 --> 0:55:37.160 work into getting a doctorate deserves to be called doctor. 0:55:37.239 --> 0:55:38.120 Does that make sense? 0:55:39.200 --> 0:55:41.480 Well, thank you so much for that recognition. 0:55:41.719 --> 0:55:44.640 Well, good for you, and good good for the folks 0:55:44.680 --> 0:55:48.120 that taught you. Look, I saw this, and there are 0:55:48.120 --> 0:55:52.279 a lot of reasons to not like social media. This 0:55:52.520 --> 0:55:54.200 is just added to the list that it may go 0:55:54.280 --> 0:55:57.680 to the top of the list. Is that increasingly, more 0:55:57.800 --> 0:56:01.560 and more, particularly younger people are turning to places like 0:56:01.719 --> 0:56:05.600 TikTok to figure out what might be wrong with them 0:56:05.680 --> 0:56:09.719 from a mental state. And I'm thinking to myself, well, yeah, 0:56:09.800 --> 0:56:12.160 there probably is something wrong with you mentally. If you're 0:56:12.200 --> 0:56:15.680 getting advice on TikTok This has got to be concerning 0:56:15.760 --> 0:56:16.880 to a professional like you. 0:56:18.440 --> 0:56:23.280 Absolutely and TikTok, whether it's TikTok or Instagram or Facebook, 0:56:23.320 --> 0:56:28.920 it's so easy. Social media penetrates so many lines, and 0:56:29.560 --> 0:56:34.239 for many people it's their first stop for mental or health. 0:56:34.640 --> 0:56:35.719 And mental health. 0:56:35.840 --> 0:56:39.480 Nobody wants to hear bad news, no matter what it is. 0:56:39.640 --> 0:56:42.160 But when it comes to your health, you don't really 0:56:42.200 --> 0:56:44.200 want to hear bad news. And I think most people 0:56:44.400 --> 0:56:48.840 know that there's something wrong with them, and so I 0:56:48.920 --> 0:56:51.920 mean physically wrong with them before they even go to 0:56:51.920 --> 0:56:52.520 see a doctor. 0:56:52.600 --> 0:56:53.200 You can feel it. 0:56:53.320 --> 0:56:55.320 You just know, and I would guess from a mental 0:56:55.360 --> 0:56:57.759 outlook that you would know too that maybe something isn't 0:56:57.840 --> 0:57:01.560 quite right. So to avoid going to a doctor, you 0:57:01.719 --> 0:57:05.560 probably turned to other means. It's a quick, fixed mentality. 0:57:05.680 --> 0:57:07.920 That's the way to find out what's wrong with you 0:57:08.080 --> 0:57:11.000 without actually having a human being tell you there's something 0:57:11.080 --> 0:57:11.800 that's wrong with you. 0:57:11.880 --> 0:57:16.120 Does that make sense? Well, I mean this is when 0:57:16.160 --> 0:57:16.800 you think about it. 0:57:17.040 --> 0:57:20.640 When the World Health Organization declares that we are in 0:57:20.720 --> 0:57:26.080 a state and phodemic, there's just too much information. It's false, 0:57:26.160 --> 0:57:30.160 it's misleading, it makes its cross of confusion. It causes 0:57:30.240 --> 0:57:34.240 people to take risky behavior and these things can can 0:57:34.480 --> 0:57:36.880 harm you. But I think we have to stop and 0:57:37.000 --> 0:57:41.360 recognize that we've now kids are taught how to use 0:57:42.320 --> 0:57:45.560 AI in school, and we're coming out of the aftermath 0:57:45.680 --> 0:57:50.120 of the pandemic, or that for many people during the pandemic, 0:57:50.600 --> 0:57:54.480 all they had was social media, and so I think 0:57:54.600 --> 0:57:57.080 that that has kind of about made it more valid 0:57:57.560 --> 0:57:58.280 in our heads. 0:57:58.840 --> 0:57:59.880 Oh, I've used to. 0:58:00.200 --> 0:58:04.760 Years and sometimes perhaps you do get some good information. 0:58:05.240 --> 0:58:08.720 But I think if people will just slow down, you know, 0:58:08.800 --> 0:58:11.440 you put something in there and you go to social 0:58:11.520 --> 0:58:15.840 media and you see it, and instead of automatically reacting 0:58:16.000 --> 0:58:20.320 to it, think ask yourself, is that is that right? 0:58:20.880 --> 0:58:24.520 I mean, it's really easy. Go go to Google scholar 0:58:25.240 --> 0:58:28.720 and put a question in and it'll find research that 0:58:28.880 --> 0:58:31.760 will support it. And if you can't find anything that 0:58:31.920 --> 0:58:37.120 supports it, you know. I think another big issue can 0:58:37.280 --> 0:58:40.160 is you know, we always find what we're looking for, 0:58:41.280 --> 0:58:46.040 and we do, and if we're looking for something to 0:58:46.280 --> 0:58:50.000 support what we already believe, that's called a confirmation bias. 0:58:50.560 --> 0:58:52.600 Of course we're going to run with it. Yeah. 0:58:52.920 --> 0:58:56.520 Yeah, I mean I refer to that as people want affirmation, 0:58:56.680 --> 0:58:59.480 they don't necessarily want information and so if you can 0:58:59.560 --> 0:59:02.240 go some that affirms what you think or what you've heard, 0:59:03.000 --> 0:59:05.880 that's exactly right. But I just I guess the thing 0:59:05.920 --> 0:59:08.720 that concerned me the most is if you think you 0:59:08.920 --> 0:59:11.640 have something wrong with you, you probably do. 0:59:12.440 --> 0:59:13.280 And Emily on. 0:59:13.400 --> 0:59:17.160 TikTok or you know, Bob on TikTok is not going 0:59:17.240 --> 0:59:19.280 to be able to help you through what's wrong with you. 0:59:19.880 --> 0:59:23.360 A licensed professional also known as a doctor is going 0:59:23.400 --> 0:59:24.240 to help you through. 0:59:24.360 --> 0:59:25.240 Through with it. Am I right? 0:59:26.400 --> 0:59:29.560 You are right? And anytime I hear a one size 0:59:29.600 --> 0:59:34.120 fits all, now it doesn't. There's not a one size 0:59:34.200 --> 0:59:38.920 because everybody reacts to what's going on to their life differently. 0:59:39.520 --> 0:59:44.800 The genetics come into play, stress comes into play. The 0:59:44.920 --> 0:59:48.000 only time I hear one size fits all, I start 0:59:48.120 --> 0:59:49.400 backing up. Yeah. 0:59:50.240 --> 0:59:52.600 Absolutely, There's so many things I want to get to 0:59:52.760 --> 0:59:56.160 with you today, but that in particular, and I think 0:59:56.200 --> 0:59:58.040 the headline that we've just been talking about is if 0:59:58.120 --> 1:00:00.880 you know, go see somebody. If you can't afford to 1:00:00.920 --> 1:00:03.439 go see somebody, there are ways that you can get 1:00:03.880 --> 1:00:08.400 medical help and they'll work with you. But the other 1:00:08.480 --> 1:00:11.560 thing that struck me here too is that the amount 1:00:11.600 --> 1:00:15.360 of stress, the amount of mental health concerns that are 1:00:15.440 --> 1:00:19.640 going on, particularly on the job, have risen dramatically here 1:00:19.760 --> 1:00:22.640 according to this report I see from comsych I don't 1:00:22.640 --> 1:00:26.040 know Compsyke, you probably know it, but mental health leave 1:00:26.680 --> 1:00:31.320 is up three hundred percent in a very recent time period. 1:00:31.440 --> 1:00:35.000 What's going on with mental health health leave at work? 1:00:35.720 --> 1:00:38.920 Why is work so stressful today, maybe than what it 1:00:39.080 --> 1:00:40.240 was even five years ago. 1:00:41.200 --> 1:00:42.800 Well, I think a big part of it is is 1:00:42.880 --> 1:00:44.680 there's no psychological. 1:00:44.120 --> 1:00:45.000 Safety at work. 1:00:45.680 --> 1:00:48.920 People, you know, they are being forced to come back 1:00:48.960 --> 1:00:51.800 to the office, and that they liked working from home 1:00:52.640 --> 1:00:55.760 and they felt safe in their home. They didn't have 1:00:55.840 --> 1:00:58.120 to deal with traffic, they didn't have to deal with 1:00:59.520 --> 1:01:03.960 running into after work, and really they don't feel safe 1:01:04.440 --> 1:01:04.840 at work. 1:01:04.920 --> 1:01:06.640 They feel like that and part of that. 1:01:07.160 --> 1:01:09.840 One out of five of us can is suffering from 1:01:09.880 --> 1:01:14.680 either anxiety or depression, and sometimes both. So I think 1:01:14.800 --> 1:01:20.040 that when we're stressed out, we were in an overreactive mode. 1:01:20.480 --> 1:01:25.600 We react to everything instead of hitting the pause button 1:01:26.280 --> 1:01:31.040 and thinking it through. And I think that there is 1:01:31.280 --> 1:01:35.400 help for people. But if your manager or your supervisor, 1:01:35.920 --> 1:01:39.919 you know, struggles with anxiety or depression, you don't feel 1:01:39.960 --> 1:01:43.800 comfortable going to that person, and if you're the manager 1:01:43.880 --> 1:01:47.480 or the supervisor. And I saw a survey that NAMMY, 1:01:47.600 --> 1:01:50.520 the National Alliance of Mental Illness, put out, and they 1:01:50.560 --> 1:01:54.840 said forty two percent of the managers knew that their 1:01:55.000 --> 1:01:58.360 workers needed help with mental health, but. 1:01:58.440 --> 1:01:59.640 They didn't know how to do it. 1:02:00.880 --> 1:02:05.040 And as an organization that something, employee well being is 1:02:05.120 --> 1:02:08.160 something that's got to be factored in to their strategy. 1:02:09.080 --> 1:02:12.240 One out of go back to your beginning of your answer. 1:02:12.320 --> 1:02:15.400 One out of five people, that's twenty percent and are 1:02:15.480 --> 1:02:17.400 suffering from anxiety or stress. 1:02:17.840 --> 1:02:21.600 It's a significant number. Has it always? Has it always 1:02:21.640 --> 1:02:22.200 been that way? 1:02:22.440 --> 1:02:24.959 Or and nobody paid attention to it because my guess 1:02:25.080 --> 1:02:27.760 is is that the stress is that this current group, 1:02:27.840 --> 1:02:31.600 let's just say, from millennials younger, that's that they're experiencing. 1:02:31.720 --> 1:02:34.840 My guess is those same stressors existed for people that 1:02:35.040 --> 1:02:39.640 are boomers or whatever the next group was. It had 1:02:39.680 --> 1:02:41.240 to have been there in the past. Did we just 1:02:41.360 --> 1:02:41.760 ignore it? 1:02:43.080 --> 1:02:43.240 Well? 1:02:43.360 --> 1:02:46.640 I think that we did ignore it to some degree 1:02:46.720 --> 1:02:50.320 because we were too ashamed to talk about it. The 1:02:50.480 --> 1:02:55.520 stigma associated was huge. And Kim, when I first started 1:02:55.640 --> 1:02:57.920 working in the brain world back in two thousand and 1:02:58.080 --> 1:03:01.440 five and up state myself here, But we used to 1:03:01.520 --> 1:03:05.919 talk about mental health and I would say, oh, my sense, 1:03:05.960 --> 1:03:06.960 you've got some depression. 1:03:07.040 --> 1:03:09.080 Oh no, no, I'm fine. 1:03:09.920 --> 1:03:12.960 And when I in two thousand and nine, when I 1:03:13.040 --> 1:03:16.360 opened the Brain Performance Center, I decided, I'm not using 1:03:16.440 --> 1:03:19.800 that language anymore. I'm not talking mental health because it's lonely, 1:03:20.200 --> 1:03:22.960 nobody wants to talk about it. And I switched my 1:03:23.120 --> 1:03:26.240 language to brain help. And I got a lot more 1:03:26.400 --> 1:03:30.120 conversation out of that because that and put it into 1:03:30.240 --> 1:03:34.800 context of the brain is an organ, just like your heart. 1:03:35.560 --> 1:03:37.760 And if we think there's something wrong with our heart, 1:03:38.520 --> 1:03:40.840 it doesn't paint more than a day to get an 1:03:40.840 --> 1:03:44.800 appointment with a cardiologist. But if we wake up and 1:03:44.920 --> 1:03:47.600 we just feel too overwhelmed to go to work or 1:03:47.640 --> 1:03:51.720 it's just too fatigue, we don't think, oh my brain, 1:03:51.880 --> 1:03:54.960 it's an organ it needs care. We just have nasty 1:03:55.040 --> 1:03:59.520 conversations with ourselves. Come on, man power through, suck it up, 1:03:59.600 --> 1:04:04.480 butter up, yep. And that is we're not reacting in 1:04:04.560 --> 1:04:08.520 the right way. And brain health has evolved in my mind. 1:04:09.000 --> 1:04:12.680 In twenty twenty one, when I opened the Brain Performance Institute, 1:04:13.200 --> 1:04:17.440 I started talking about brain capital because the biggest asset 1:04:18.080 --> 1:04:18.760 any of us. 1:04:18.880 --> 1:04:20.280 Have is our brain. 1:04:20.760 --> 1:04:22.880 Gee is the author of the book Turn Your Brain 1:04:23.000 --> 1:04:25.760 On to Get Your game on? The How What Why 1:04:25.960 --> 1:04:30.360 to peak performance? Doctor Lee Richardson is always great having 1:04:30.400 --> 1:04:32.680 me on. You stay well, We need to hear your voice. 1:04:32.720 --> 1:04:36.880 Okay, thank you, kem Yeah, you bet. You know it's 1:04:36.920 --> 1:04:39.880 the core of all This is me anecdotally. I'm not 1:04:39.920 --> 1:04:41.240 a doctor, don't pretend to be one. 1:04:41.280 --> 1:04:46.560 I think sleep issues, I think those are are largely 1:04:47.000 --> 1:04:49.240 to blame for a lot of what goes on inside 1:04:49.280 --> 1:04:50.160 the rest of our body. 1:04:51.280 --> 1:04:53.160 Seventy million people have sleep issues. 1:04:53.320 --> 1:04:56.600 I didn't know that until I actually looked it up 1:04:57.560 --> 1:05:00.600 and then I saw this from the Mayo Clinic forty 1:05:00.640 --> 1:05:05.720 percent increase if you have sleep issues, There was a 1:05:05.760 --> 1:05:08.440 forty There was a forty percent increase according to the 1:05:08.480 --> 1:05:13.400 Mayo Clinic Clinic for risk of dementia, equivalent to about 1:05:13.400 --> 1:05:16.160 three and a half years of accelerated brain aging. And 1:05:16.240 --> 1:05:19.760 then insomnia leads to other things like high blood pressure, 1:05:19.840 --> 1:05:25.200 heart disease, stroke, obesity, type two diabetes. If you have 1:05:25.280 --> 1:05:29.960 trouble sleeping, get some get some help for that, because 1:05:30.000 --> 1:05:32.080 the fact of the matter is it could really turn 1:05:32.160 --> 1:05:36.000 your upside down. And then it makes you so crazy 1:05:36.080 --> 1:05:39.480 you go to TikTok for advice. It's coming up on 1:05:39.600 --> 1:05:42.520 one fifty five. Why are so many bald guys getting 1:05:42.560 --> 1:05:44.560 on airplanes and flying to Turkey and hungry? 1:05:45.040 --> 1:05:58.120 We'll deal with that next on seven hundred WLW. All right, 1:05:58.240 --> 1:06:00.760 here we go, Here we go, Oh, here we go. 1:06:01.280 --> 1:06:03.800 The average American in for the great American on this Friday, 1:06:05.400 --> 1:06:08.680 two ten in the afternoon here in Greater Cincinnati. However 1:06:08.760 --> 1:06:12.720 you're listening, whether it's through this great medium of terrestrial 1:06:12.920 --> 1:06:17.960 radio or on the iHeartRadio app. However, you're consuming this 1:06:18.200 --> 1:06:25.080 fifty thousand watt mother flamethrower WLWWI welcome you in. We 1:06:25.240 --> 1:06:27.520 got bowl games today. You know these ball games. I mean, 1:06:27.520 --> 1:06:31.240 I love college football, But what am I watching? Watching uniforms. 1:06:31.600 --> 1:06:33.600 A lot of players don't show up, They go into 1:06:33.640 --> 1:06:37.760 the paral, they declare for the draft. Miami had a 1:06:37.840 --> 1:06:40.760 quarterback quit in the middle of the season, So I'm 1:06:40.800 --> 1:06:43.080 not sure what I'm watching. Maybe some players that'll be 1:06:43.240 --> 1:06:45.680 something down the road or whatever. But I mean, we've 1:06:45.760 --> 1:06:50.919 got the game above Sports Bowl. Well wait a minute, 1:06:51.000 --> 1:06:54.800 let's think about this. We're watching the game above Sports Bowl, right, 1:06:55.840 --> 1:06:58.600 But it's sports that we're watching, so I'm not sure 1:06:58.640 --> 1:07:04.000 about that anyway. It is Central Michigan in Northwestern Northwestern 1:07:04.120 --> 1:07:06.760 with a fourteen to nothing lead in the second quarter, 1:07:07.040 --> 1:07:11.160 and then later on tonight like four point thirty. We 1:07:11.240 --> 1:07:14.640 got more bowl games. We've got four point thirty tonight. 1:07:14.720 --> 1:07:19.640 We have the Rate Bowl New Mexico against Minnesota that's 1:07:19.680 --> 1:07:24.840 in Phoenix, and then the Serve Pro First Responders Bowl 1:07:26.120 --> 1:07:30.440 Florida International against the University of Texas San Antonio. Oh 1:07:30.600 --> 1:07:32.439 be still my beating heart. I'm going to be front 1:07:32.440 --> 1:07:35.840 and center for that one. That's a Gerald J. Ford 1:07:36.080 --> 1:07:40.040 Stadium in Dallas, Texas. So that's all that's going on. Oh. 1:07:40.120 --> 1:07:43.880 By the way, Ohio University has found a coach. It's 1:07:43.960 --> 1:07:49.520 their defensive coordinator. They elevated him, John Howser. He replaces 1:07:49.640 --> 1:07:54.040 Brian Smith, who was fired for cause after allegations of 1:07:54.160 --> 1:07:59.840 quote unquote serious professional misconduct romantic relationship with a student. 1:08:01.160 --> 1:08:05.320 I'm shucked that that's going on at Ohio University. Why 1:08:05.400 --> 1:08:07.880 are so many bald guys getting on airplanes and heading 1:08:07.960 --> 1:08:12.320 across the seas to Turkey. Well, I'm telling you why. 1:08:12.480 --> 1:08:16.720 Hair restoration is booming globally. But Turkey has become a 1:08:16.960 --> 1:08:21.280 major hotspot because it offers top tier procedures for around 1:08:21.400 --> 1:08:25.120 four thousand dollars. Here in the United States, you're looking 1:08:25.160 --> 1:08:30.040 to get some plugs twelve grand. So that makes traveling 1:08:30.080 --> 1:08:32.560 abroad appealing. And that's where a lot of guys go 1:08:32.920 --> 1:08:35.559 when they want to, you know, recapture the rapture when 1:08:35.640 --> 1:08:39.280 it comes to their follicles. But there is a more 1:08:39.400 --> 1:08:42.960 sane alternative, and standing by is someone who offers it. 1:08:43.600 --> 1:08:48.160 Doctor Brett Bolton is the founder of Great Hair Transplants 1:08:48.280 --> 1:08:52.400 and creator of the Max Harvest, and he is widely 1:08:52.520 --> 1:08:56.519 believed to be the number one hair transplant surgeon in 1:08:56.600 --> 1:09:00.679 the world. In fact, the World's Greatest tell Vision Show 1:09:01.280 --> 1:09:05.599 named him the greatest hair transplant surgeon in the entire world. 1:09:06.400 --> 1:09:08.840 So if you're boarding a plane anytime soon to go 1:09:08.960 --> 1:09:12.240 to Turkey or Hungry or any place in between, stop, 1:09:13.560 --> 1:09:17.080 do not proceed to go. Listen to doctor Bret Bolton. 1:09:17.280 --> 1:09:20.320 Doctor Bolton, how are you in this glorious Friday after Christmas? 1:09:21.000 --> 1:09:23.120 Oh my gosh, what a great introduction. 1:09:23.360 --> 1:09:26.160 Thank you so much. I'm very appreciative of that introduction. 1:09:26.240 --> 1:09:26.880 I'm doing great. 1:09:26.960 --> 1:09:27.240 Thank you. 1:09:27.439 --> 1:09:28.200 I'm glad you are. 1:09:28.360 --> 1:09:30.720 Let let's just talk about hair restoration. I mean, I 1:09:30.800 --> 1:09:32.719 see a lot of ball guys. Okay, see the guys 1:09:32.760 --> 1:09:35.320 that are let's just say, folliclely challenged that are walking 1:09:35.400 --> 1:09:38.040 around and I think they've given up. They just shaved 1:09:38.040 --> 1:09:40.720 the old head because of receding hairlines that have gone 1:09:40.760 --> 1:09:43.560 awry and whatnot. But before we get into why you 1:09:43.720 --> 1:09:45.560 are so great and why you don't have to go 1:09:45.720 --> 1:09:49.519 halfway around the world to get your hair back, just 1:09:49.640 --> 1:09:53.479 how difficult a process is hair restoration? I mean, is 1:09:53.520 --> 1:09:56.160 it involved? I'm sure it's not one stop and your cured. 1:09:56.240 --> 1:09:57.879 But how involved is the process? 1:09:58.960 --> 1:10:02.519 Well, it's great question you're asking, and that the answer 1:10:02.880 --> 1:10:07.240 is it can be extremely involved or can not be 1:10:08.200 --> 1:10:11.400 because many patients have different stages of hair loss. So 1:10:11.680 --> 1:10:14.920 dependent upon the stage of hair loss, you have determines 1:10:15.400 --> 1:10:17.880 how much of a challenge it may be to restore it. 1:10:19.080 --> 1:10:21.479 But step one ways in the process is trying to 1:10:21.600 --> 1:10:26.000 keep the patients on some form of preventative treatment. We 1:10:26.479 --> 1:10:31.240 fortunately have two FDA approved preventive treatments that exist, the 1:10:31.320 --> 1:10:34.560 first one being Propecia, which is the brand name. The 1:10:34.800 --> 1:10:38.080 ingredient is an asteride and that's a pill and you 1:10:38.160 --> 1:10:41.799 take one pill and that helps to stop the genetic 1:10:41.920 --> 1:10:45.080 reason we're losing our hair. So that stops the testostrome 1:10:45.160 --> 1:10:48.880 from diverting into the dihydro testosterone. That's what's causing a 1:10:48.960 --> 1:10:52.719 mucacy secretion called the sebum to build up. That sebum 1:10:52.760 --> 1:10:55.080 build up will that miniaturize the hair follicle and keep 1:10:55.120 --> 1:10:57.960 it from making its way through, So that propecia is 1:10:58.040 --> 1:11:01.240 directly stopping that conversion, and that helps to keep what 1:11:01.360 --> 1:11:05.040 we have in place. The second ft airproof treatment is 1:11:05.120 --> 1:11:08.599 called Rogain, which I know you know about bentofis the seventies. 1:11:09.479 --> 1:11:13.679 That's another great product. However, that's applied twice a day. Topically, 1:11:14.360 --> 1:11:17.599 it's a vasodia lator, so it opens up the plug assels. 1:11:17.640 --> 1:11:20.720 It allows more minerals and nutrients and oxygen to get 1:11:20.760 --> 1:11:23.519 where it needs to go to make a better environment 1:11:23.680 --> 1:11:26.600 for those ministrized hairs to make their way through. So 1:11:26.920 --> 1:11:29.439 if you have extensive hair loss, you know what, we 1:11:29.520 --> 1:11:32.320 always recommend more than one procedure because it's a large 1:11:32.439 --> 1:11:35.360 surface area, whereas if you might have a smaller area 1:11:35.439 --> 1:11:37.559 that just needs to be filled in, you might get 1:11:37.600 --> 1:11:40.840 away with one, dependent upon the stage you're at. And 1:11:40.880 --> 1:11:42.679 whether or not you're on these preventive treatments. 1:11:42.840 --> 1:11:46.479 But if you're completely bald, you've got it through the plugs, right, 1:11:46.760 --> 1:11:50.200 I mean, taking finesteride is great. A lot of people, 1:11:50.200 --> 1:11:53.000 a lot of men take finesteride because of an enlarged 1:11:53.040 --> 1:11:57.879 prostate rogain. I mean, it's great if you're just snitning. 1:11:57.960 --> 1:12:00.200 But if you're you know, if you're somebody that that 1:12:00.520 --> 1:12:02.880 it's all gone, you got to get into the drugs 1:12:02.880 --> 1:12:03.680 at that point, don't you. 1:12:05.360 --> 1:12:06.240 You're exactly right. 1:12:06.360 --> 1:12:09.800 But even though even though you're lost most of your hair, 1:12:10.240 --> 1:12:14.479 we still need to secure what's left because so for example, 1:12:14.880 --> 1:12:17.439 let's say I, you know, restore the top of your 1:12:17.479 --> 1:12:20.200 head and then on the side it drops down, so 1:12:20.479 --> 1:12:23.559 then you create this like alley around the transplanted area, 1:12:24.200 --> 1:12:28.200 so you're chasing the laws. So whether you're bald or not, 1:12:29.160 --> 1:12:32.720 it's always recommended you do the treatments so we don't 1:12:32.760 --> 1:12:35.160 have a moving target because it just makes it easier 1:12:35.200 --> 1:12:38.280 to get you to finish line. Those products do not 1:12:38.760 --> 1:12:42.000 grow hair. That's one of the biggest misconceptions. People think, oh, 1:12:42.040 --> 1:12:42.800 I'll get my hair back. 1:12:42.880 --> 1:12:43.400 No you don't. 1:12:44.439 --> 1:12:47.760 You're just using those to help protect whatever you can, 1:12:48.760 --> 1:12:52.080 and you still can lose more hair. So in the 1:12:52.400 --> 1:12:54.280 case you're talking about a guy who has a lot 1:12:54.320 --> 1:12:58.519 of hair. Typically, you know what I do is unique. 1:12:59.360 --> 1:13:01.400 I happen to more here than anybody in the world. 1:13:01.920 --> 1:13:03.960 My patient's flying from all over the world. They have 1:13:04.120 --> 1:13:06.639 me do what I do because it's a unique procedure, 1:13:07.240 --> 1:13:10.240 and you know I could I usually, like my patient 1:13:10.280 --> 1:13:13.080 today just got finished. He was pretty much balled. Like 1:13:13.200 --> 1:13:16.000 you said, we took him from front to back, but 1:13:16.160 --> 1:13:17.680 he's going to need to come back. You know, I 1:13:17.760 --> 1:13:19.640 have to space it out a little bit more so 1:13:20.120 --> 1:13:23.639 depending on time with their expectations are determined how many 1:13:23.760 --> 1:13:25.120 times they want to go through it. 1:13:25.240 --> 1:13:25.280 This. 1:13:25.439 --> 1:13:27.320 One guy might come out and say, hey, this is great, 1:13:27.400 --> 1:13:29.360 I love it. The next guy might come back and say, 1:13:29.600 --> 1:13:32.080 I need so it's you know, beauts, and they had 1:13:32.120 --> 1:13:32.559 them older. 1:13:32.760 --> 1:13:34.240 So you would do the plugs and then maybe do 1:13:34.600 --> 1:13:38.280 like finished right or something like that as a maintenance. 1:13:38.600 --> 1:13:41.080 Is that what you would do, exactly right? Yeah? So, 1:13:41.400 --> 1:13:42.920 and I love how you keep saying plugs. 1:13:42.960 --> 1:13:43.479 That's awesome. 1:13:43.760 --> 1:13:48.040 You know what's funny is the fue surgery that they're 1:13:48.080 --> 1:13:52.879 doing now that Turkey does is essentially the plugs are invented, 1:13:53.800 --> 1:13:56.320 so for for us, for us older folks, remember the 1:13:56.800 --> 1:14:00.240 baby hair, the baby doll hair, look or they had 1:14:00.280 --> 1:14:03.280 the little plugs all over the place. So what they're 1:14:03.320 --> 1:14:05.719 doing with the fue is they're using the same punch 1:14:05.840 --> 1:14:09.160 paths that they do with the plugs. However, they're just 1:14:09.280 --> 1:14:12.439 now using a smaller punch paths. So they took the 1:14:12.560 --> 1:14:16.720 oldest piece of garbage procedure, reinvented it with a new name, 1:14:16.800 --> 1:14:17.200 and they're. 1:14:17.040 --> 1:14:19.519 Sewing it to the public as the latest and greatest technique. 1:14:19.720 --> 1:14:22.200 Well, I'm watching, I'm reading the story here, and it's 1:14:22.200 --> 1:14:26.080 said that the hair restoration and transplant business is massive. 1:14:26.120 --> 1:14:29.120 I mean, in twenty twenty two, the total number of 1:14:29.200 --> 1:14:33.919 hair restoration procedures worldwide was seven hundred and thirty five thousand, 1:14:34.600 --> 1:14:37.360 and that the hair transplant market so I stood at 1:14:37.479 --> 1:14:41.559 US dollars at almost six billion, with a B billion dollars. 1:14:41.600 --> 1:14:43.960 So I'm sure it's greater than that because those numbers 1:14:44.000 --> 1:14:46.560 are at least three maybe four years old. Well, you 1:14:46.640 --> 1:14:51.400 mentioned you mentioned Turkey, Okay, so I envisioned all these 1:14:51.479 --> 1:14:52.440 bald guys. 1:14:52.600 --> 1:14:55.200 Getting on an airplane and flying a Turkey to get 1:14:55.240 --> 1:14:57.519 this time they're doing it. 1:14:57.840 --> 1:15:02.240 Yeah, they're doing it Turkey. Is it cheaper in Turkey? 1:15:02.320 --> 1:15:04.080 And if it is cheaper or are you getting the 1:15:04.120 --> 1:15:06.080 same thing you'd get in the United States. 1:15:07.280 --> 1:15:10.120 So again it's going to be a mixed bag. So 1:15:10.640 --> 1:15:13.600 the reason why people are going there, they're offering procedures 1:15:13.680 --> 1:15:16.000 at a fraction of the cost and what we're doing here. 1:15:16.560 --> 1:15:19.080 But they're doing the fuwe procedure what we were just 1:15:19.200 --> 1:15:22.400 talking about. And the reason they're doing that is the 1:15:22.560 --> 1:15:25.120 doctor doesn't have to be involved as much in the case. 1:15:25.680 --> 1:15:28.719 So for example, I could offer fuwe in my clinic, 1:15:28.800 --> 1:15:30.800 put it in the back room, have technicians do it 1:15:30.920 --> 1:15:34.080 and not be involved and probably triple my revenue. I 1:15:34.280 --> 1:15:37.360 don't do that because I don't believe that's the best 1:15:37.439 --> 1:15:39.760 way to do it. I would do it if I 1:15:39.800 --> 1:15:41.679 felt it the best way to do a procedure, I'd 1:15:41.720 --> 1:15:44.920 be doing anfewe So you know, you don't like even 1:15:44.960 --> 1:15:48.679 in the United States, the doctors that are doing fuwe 1:15:48.840 --> 1:15:52.559 aren't doing it. They have clinicians. They are technicians, fly 1:15:52.760 --> 1:15:55.840 in they do the procedure for them, and they're in. 1:15:55.880 --> 1:15:57.840 Their other room doing them a nose job or a 1:15:57.920 --> 1:16:00.240 move job or dermatology. 1:15:59.600 --> 1:16:00.400 Or whatever they're doing. 1:16:01.000 --> 1:16:05.360 So that helped to sload the industry because you don't 1:16:05.439 --> 1:16:08.360 have to have the doctor be hands on, and it's 1:16:08.439 --> 1:16:11.280 not even legal in any the state what they're doing. 1:16:11.600 --> 1:16:14.840 So you could go like the Turkey and get hair restoration, 1:16:15.080 --> 1:16:17.360 get a boob job, maybe a Brazilian button list, and 1:16:17.479 --> 1:16:18.280 be out the door. 1:16:18.240 --> 1:16:23.559 Like in eight hours. Right maybe, yeah, but what are 1:16:23.560 --> 1:16:25.240 you saying for? That's the whole thing is what do 1:16:25.280 --> 1:16:25.439 you do? 1:16:25.880 --> 1:16:28.720 You know it's back, so you us to get them 1:16:28.720 --> 1:16:31.519 for a few thousand dollars down there, but they're not doing, 1:16:31.840 --> 1:16:33.960 in my opinion, quality work. I do a lot of 1:16:34.000 --> 1:16:37.720 correct the searching on those stations. The hairlines are very unnatural. 1:16:38.760 --> 1:16:41.000 The graphs are always in the wrong angles, which is 1:16:41.160 --> 1:16:44.360 very important. How they're angled up and they'll just be 1:16:44.439 --> 1:16:45.840 angled funny where they don't like it. 1:16:45.920 --> 1:16:46.240 Actually. 1:16:46.960 --> 1:16:50.559 Also, the way they harvest the donor hair, they're taking 1:16:51.120 --> 1:16:52.840 out of doing what's called the safe zone. 1:16:53.000 --> 1:16:54.240 So you know how you picture that ball. 1:16:54.280 --> 1:16:56.840 Guy's got that ring around the back, so they're taking 1:16:56.920 --> 1:16:58.920 outside of that ring when the patient has hair. But 1:16:59.280 --> 1:17:01.240 when the patients losing the hair later on, they're going 1:17:01.280 --> 1:17:04.439 to lose their terms because yeah, you got to be 1:17:04.479 --> 1:17:07.120 specific where you get the hair from. So there's a 1:17:07.200 --> 1:17:12.160 lot of pitfalls. Who's working on you in Turkey? Who's there, 1:17:12.240 --> 1:17:12.920 who's in that room? 1:17:13.040 --> 1:17:13.800 You have no idea. 1:17:14.400 --> 1:17:17.200 I mean with me, my same staff ten years, that's 1:17:17.240 --> 1:17:20.040 all we do every day, doing the same thing every 1:17:20.120 --> 1:17:22.160 day with my staff. And I've been doing this twenty 1:17:22.200 --> 1:17:25.120 eight years. So you know, you got to understand you 1:17:25.200 --> 1:17:25.880 get what you pay for. 1:17:26.120 --> 1:17:30.320 No, absolutely, I mean you created this Max Harvest, which 1:17:30.400 --> 1:17:32.920 is trademarked under your name. That's the technique you use. 1:17:33.560 --> 1:17:36.160 I said you where you were, I guess it was 1:17:36.240 --> 1:17:39.160 the world's greatest television show. You were named the greatest 1:17:39.240 --> 1:17:43.240 hair transplant surgery in the world. I mean, that's pretty 1:17:43.240 --> 1:17:44.920 big stuff, there, dog pretty big stuff. 1:17:45.120 --> 1:17:47.880 Thank you, Thank you so much. It's that's very humbly. 1:17:48.000 --> 1:17:50.879 I'm very very humble by that. I really appreciate. 1:17:51.000 --> 1:17:55.760 Why are younger people driving this demand for hair restoration? 1:17:56.120 --> 1:17:56.599 Are people? 1:17:56.960 --> 1:17:59.959 Have you noticed that that that that hair, that baldness 1:18:00.600 --> 1:18:02.360 or whatever the medical term is for. Do you know 1:18:02.439 --> 1:18:04.759 that it is happening You notice that that is happening 1:18:04.840 --> 1:18:08.200 more and more with younger people than it might have been. 1:18:08.120 --> 1:18:08.840 In years past. 1:18:10.640 --> 1:18:15.880 I think the biggest driving factor social media. You have 1:18:15.920 --> 1:18:18.800 a lot of these influencers that are going out and 1:18:18.920 --> 1:18:21.599 they're going to Turkey and they're filming the whole thing, 1:18:21.720 --> 1:18:24.120 and they have their followings, and then you have a 1:18:24.200 --> 1:18:28.120 lot of these all sorts of like social media pages 1:18:28.160 --> 1:18:32.800 where they communicate about the transplant and pending commercials for 1:18:32.960 --> 1:18:34.920 hymns in Roland and blah blah blah. 1:18:35.240 --> 1:18:40.320 So I think with all that marketing, it's really put. 1:18:40.240 --> 1:18:43.920 An emphasis for younger people to get the restoration, whereas 1:18:43.960 --> 1:18:46.320 before you never saw that that was never out there. 1:18:47.040 --> 1:18:49.519 So I think all of those factor into this, and 1:18:49.640 --> 1:18:53.680 then it's available everywhere now that all these doctors, like, you. 1:18:53.720 --> 1:18:57.320 Know, there's a dentist locally that does deftuely. 1:18:57.720 --> 1:18:59.759 We have the guy down the black you know, anyone 1:18:59.800 --> 1:19:03.240 gets put a machine in their back room and have 1:19:03.360 --> 1:19:07.000 a technician do it. So that's really changed everything, and 1:19:07.120 --> 1:19:10.760 that's made it where it's a lot more available. Where 1:19:10.840 --> 1:19:13.760 when I first started my patience, you know, everyone flew 1:19:13.800 --> 1:19:17.200 in because there was just not that many quality doctors 1:19:17.320 --> 1:19:20.240 doing the transplants. But now they can go locally because 1:19:20.280 --> 1:19:21.320 there's more people doing it. 1:19:21.600 --> 1:19:24.559 Doctor Brett Bolton is our guest again. He is regarded 1:19:24.640 --> 1:19:27.000 as the greatest hair transplant surgeon in the world, and 1:19:27.080 --> 1:19:30.120 we're talking about how you not only can get a 1:19:30.240 --> 1:19:32.960 nice bull head of hair, but also you can maintain 1:19:33.040 --> 1:19:35.599 it so that you don't have to worry every six 1:19:35.720 --> 1:19:37.960 eight months whether or not you know it's all going 1:19:38.000 --> 1:19:40.120 to fall out in the shower. Do you have to 1:19:40.200 --> 1:19:43.920 take hair doctor from the head? I mean some guys 1:19:43.960 --> 1:19:45.600 are just hairy. They got it on their chest, they 1:19:45.680 --> 1:19:47.760 got on their back, they got it on their arms. 1:19:47.800 --> 1:19:49.240 Could you have to take it from the header? Can 1:19:49.280 --> 1:19:51.000 you take it from other places on the body? 1:19:52.200 --> 1:19:54.880 So you're one hundred percent right, Yes, you can definitely 1:19:54.960 --> 1:19:58.519 take hair from other parts. Soloicles can be moved from 1:19:58.640 --> 1:20:01.160 your arm or your back or anywhere there's a blood 1:20:01.240 --> 1:20:04.479 bike and grow. So yes, we can definitely do that, 1:20:05.000 --> 1:20:09.000 but those are for like super string cases. We want 1:20:09.040 --> 1:20:11.439 to you know, obviously get as much out of the 1:20:11.600 --> 1:20:14.360 donor area as possible because. 1:20:14.080 --> 1:20:15.880 Remember, your arm hair is going to grow like an 1:20:15.960 --> 1:20:17.519 arm hair whenning to sit on the top of your head. 1:20:17.880 --> 1:20:19.479 Your back hair is going to look like a back here, 1:20:19.520 --> 1:20:22.720 you know what I mean? Right, So yeah, so we. 1:20:22.800 --> 1:20:25.519 Want to definitely use the proper donor here if possible, 1:20:25.560 --> 1:20:28.679 But there's definitely some extreme cases where patients are really 1:20:28.760 --> 1:20:31.160 gone and we need to take it from other area. 1:20:31.520 --> 1:20:33.679 For sure, I try to nail you down on a price. 1:20:33.840 --> 1:20:37.040 If I go to see doctor Brett Bolton and he said, well, 1:20:37.080 --> 1:20:40.320 it depends on the severity. So obviously people that have 1:20:40.960 --> 1:20:42.960 a little more here to work with, it's not going 1:20:43.040 --> 1:20:45.240 to be quite expensive. But there's got to be like 1:20:45.320 --> 1:20:47.519 an entry level price, right, there's got to be like 1:20:47.640 --> 1:20:50.120 that car without air conditioning and a radio. 1:20:50.320 --> 1:20:52.000 So what is it in your business? What's the entry 1:20:52.080 --> 1:20:52.599 level adace? 1:20:53.600 --> 1:20:58.160 So for me, my prices started two thousand dollars, but 1:20:58.280 --> 1:21:01.839 then they can go off ards to twenty so depending 1:21:01.880 --> 1:21:02.479 on how much. 1:21:02.680 --> 1:21:02.920 Yeah. 1:21:03.080 --> 1:21:05.840 Well but yeah, to understand when when you pick a 1:21:05.960 --> 1:21:09.240 doctor that's I'm doing this twenty eight years with guarantee 1:21:09.240 --> 1:21:12.640 the results, you're you're getting what you're paying for. So 1:21:12.840 --> 1:21:15.080 when you go to yeah that's what you want to do. 1:21:15.360 --> 1:21:17.920 Yeah, I mean look you you you you hung the 1:21:17.960 --> 1:21:20.800 shingle twenty eight years ago and if it didn't work, 1:21:21.800 --> 1:21:23.679 you'd be in some other line of work at this point, 1:21:23.760 --> 1:21:26.680 so yeah, it must work. How backed up are you 1:21:26.920 --> 1:21:28.920 like if somebody's listening right now. And then I say, hey, 1:21:28.920 --> 1:21:30.160 I want to go to Fort Laura. I'm going to 1:21:30.200 --> 1:21:32.920 see this guy. Are you are you taking patients into 1:21:32.960 --> 1:21:34.960 twenty twenty six or are you booked up to like 1:21:35.240 --> 1:21:36.120 twenty thirty five. 1:21:38.080 --> 1:21:41.599 I wish yeah, but no, we definitely will. We'll make 1:21:41.720 --> 1:21:44.519 room for anybody who's ready for an air, especially if 1:21:44.520 --> 1:21:48.759 they come from your show. So we'll make a spash 1:21:48.800 --> 1:21:50.360 live for your audience. 1:21:50.560 --> 1:21:52.880 Well, that's doctor Bolton there. He'll guarantee a full head 1:21:52.880 --> 1:21:57.280 of hair and a full set of teeth. And but 1:21:57.400 --> 1:21:59.679 the fact that the battle is it is a booming 1:21:59.800 --> 1:22:02.920 business because people want to people. You know, Doc, people 1:22:03.000 --> 1:22:04.920 just want to look younger. They want to look better, 1:22:05.080 --> 1:22:07.360 and they want to look younger. And whether it's a 1:22:07.439 --> 1:22:10.080 facelift or some other part of your body that needs 1:22:10.080 --> 1:22:13.120 a lift or hair restoration, we're in a society right 1:22:13.200 --> 1:22:16.040 now that does not treat older people as well as 1:22:16.080 --> 1:22:17.880 they treat younger, good looking people. 1:22:17.960 --> 1:22:18.560 Have you noticed that? 1:22:19.520 --> 1:22:23.160 I completely agree. Yeah, I have patients like it was funny. 1:22:23.160 --> 1:22:25.400 I tell a story about a month ago. My Monday 1:22:25.439 --> 1:22:27.560 patient was an eighty four year old man, and my 1:22:27.640 --> 1:22:30.280 Tuesday patient was an eighty five year old woman and 1:22:31.040 --> 1:22:32.000 just to imploid it, you know, and. 1:22:32.760 --> 1:22:33.400 They both said that. 1:22:33.479 --> 1:22:36.120 I asked them, you know, what's your goal is, why 1:22:36.160 --> 1:22:38.240 do you want to do this? They both had the 1:22:38.280 --> 1:22:41.280 same answer. I look in the mirror and I don't 1:22:41.360 --> 1:22:44.200 see myself anymore, and I want to feel like myself again. 1:22:44.760 --> 1:22:47.560 And when they get that hair back, it gives me 1:22:47.680 --> 1:22:50.280 the confidence back. It changes the way they see themselves. 1:22:50.680 --> 1:22:54.200 Even though they're elderly. They don't want to look that 1:22:54.320 --> 1:22:57.880 way or feel that way. So it's it's you know, 1:22:57.960 --> 1:23:01.160 it's a great time for Cosmix because we have all 1:23:01.200 --> 1:23:04.160 sorts of you know, different treatments that little touches that 1:23:04.200 --> 1:23:06.040 are not too hard to do, as far as the 1:23:06.120 --> 1:23:08.320 injections boatocks erexcellent. 1:23:08.560 --> 1:23:10.719 And you know the big you know for the manners 1:23:10.720 --> 1:23:11.000 the hair. 1:23:11.320 --> 1:23:14.120 So it's a really great thing and it really it's 1:23:14.439 --> 1:23:16.120 as it sounds, to change the people vide. 1:23:16.400 --> 1:23:18.559 Yeah, I look in the mirror and I say, who 1:23:18.600 --> 1:23:19.920 the hell are you? And how did you get into 1:23:20.000 --> 1:23:23.200 my house? That's that's how people get hold of you. 1:23:23.320 --> 1:23:26.760 Where can they find doctor Brett? Thank you so much 1:23:27.240 --> 1:23:31.240 at Great Hair Transplants dot com. Okay hair trade hair 1:23:32.240 --> 1:23:34.920 your great hairtag plants dot com. You got it all right, 1:23:34.960 --> 1:23:36.800 thought this is good stuff. I'm in. 1:23:36.920 --> 1:23:39.479 Thank you, hopefully someone else is you. 1:23:39.640 --> 1:23:42.519 Take care, stay well and if if we don't talk again, 1:23:42.600 --> 1:23:44.000 have a happy twenty twenty six. 1:23:44.760 --> 1:23:46.639 Thank you so much for other can words, and thank 1:23:46.680 --> 1:23:48.559 you for having me. And you're shore you bet. 1:23:49.320 --> 1:23:50.680 And by the way, if you're at the airport you 1:23:50.760 --> 1:23:53.040 see a bald guy getting on a planet it's flying ease, 1:23:53.240 --> 1:23:57.000 just say hey, are you really going to Turkey? Or 1:23:57.160 --> 1:23:59.320 you know, maybe just making a side trip first to 1:23:59.360 --> 1:24:03.800 Fort Lauderd, or maybe you could just mind your own 1:24:03.840 --> 1:24:05.320 business to twenty eight. 1:24:05.439 --> 1:24:08.640 On this Friday news Radio seven hundred wl W. 1:24:11.680 --> 1:24:14.200 Two forty two on this Friday afternoon, it's the average 1:24:14.200 --> 1:24:18.360 American and for the great American, Dan Carol and Jason Williams. 1:24:18.520 --> 1:24:20.400 And after the news at the top of the hour, 1:24:20.439 --> 1:24:24.400 they'll take you right to six o'clock. No hockey game 1:24:24.479 --> 1:24:28.280 tonight is we've been mentioning. Jack Crumley has been mentioning 1:24:28.320 --> 1:24:32.680 all afternoon. The Cyclones sounds like they're fixing to go 1:24:32.800 --> 1:24:34.880 on strike with the rest of the East Coast Hockey 1:24:34.960 --> 1:24:39.400 League players and with no agreement between the Cyclones and 1:24:40.040 --> 1:24:42.520 the folks at the EHL. 1:24:43.760 --> 1:24:45.400 It's it's on, baby. 1:24:46.200 --> 1:24:49.720 You might see some of your favorite players picketing outside 1:24:49.840 --> 1:24:51.120 Heritage Bank Center soon. 1:24:52.120 --> 1:24:52.840 Stay tuned for that. 1:24:54.720 --> 1:24:56.599 There's a lot of there are, I'm sorry, a lot 1:24:56.640 --> 1:24:58.519 of things that I would like to see in twenty 1:24:58.600 --> 1:25:00.639 twenty six, and I'm sure you do to The list 1:25:00.880 --> 1:25:03.960 probably is fairly endless. One thing I think a lot 1:25:04.000 --> 1:25:07.120 of people would like more is more out of their job. 1:25:08.320 --> 1:25:12.000 Gallup just at a study and it was a worldwide study, 1:25:12.080 --> 1:25:14.400 it was not anything confined to the United States, and 1:25:14.479 --> 1:25:20.280 it found that seventy seven percent of employees worldwide, seventy 1:25:20.400 --> 1:25:26.439 seven percent feel disengaged at work, and that disengagement is 1:25:26.640 --> 1:25:32.040 costing employe ers around the world eight point eight trillion, 1:25:32.200 --> 1:25:36.080 with a t trillion dollars. Used to be you got 1:25:36.280 --> 1:25:39.640 bored out at work. Now apparently you're I mean you 1:25:39.760 --> 1:25:41.519 used to get burned out of work. I'm sorry. Now 1:25:41.560 --> 1:25:44.880 apparently you're bored out at work. And I've often wondered 1:25:44.960 --> 1:25:47.400 that phenomena, because why take a job if you don't 1:25:47.479 --> 1:25:49.759 think it's going to be something that's going to really 1:25:50.000 --> 1:25:53.080 jazz up? And it leads into a theory that I 1:25:53.200 --> 1:25:56.600 have and that is particularly with the younger generation, the 1:25:56.680 --> 1:25:59.280 gen Z folks. They're not looking for careers. They're not 1:25:59.360 --> 1:26:02.240 looking for a old watch at the end of the line, 1:26:02.680 --> 1:26:05.440 They're looking for a job that fits into their lifestyle, 1:26:06.240 --> 1:26:09.000 something that will pay the bills at home, because home 1:26:09.200 --> 1:26:11.599 is the most important thing. And you know, there's nothing 1:26:11.680 --> 1:26:14.599 wrong with that. In the bad old days, the employer 1:26:14.760 --> 1:26:18.360 thought that he or she owned you, hook line and sinker, 1:26:18.479 --> 1:26:21.560 whether you were on the job or not. And it 1:26:21.560 --> 1:26:23.880 shouldn't be that way. And the pengulum is spunk swung 1:26:23.960 --> 1:26:26.960 the other way. But apparently this bore out is a 1:26:27.080 --> 1:26:31.680 big deal. Dwayne Deson is someone who is employe er 1:26:32.040 --> 1:26:36.880 slash employee relationship expert, and he has written a book 1:26:36.920 --> 1:26:41.400 called Operationally Spelt and that sounds like maybe it's got 1:26:41.439 --> 1:26:44.479 something to do with AI. But nevertheless, I asked Dwayne 1:26:44.520 --> 1:26:47.000 to join me on the show here to talk a 1:26:47.040 --> 1:26:50.919 little bit about what's this difference between borout and burnout 1:26:50.960 --> 1:26:54.080 and if it does have anything to do with AI. 1:26:54.240 --> 1:26:56.639 So let's bring them on in. He's here on a Friday, 1:26:56.680 --> 1:27:00.479 it's probably a day off from him, and hit him 1:27:00.479 --> 1:27:01.600 carving out some time for us. 1:27:01.840 --> 1:27:04.120 Dwayne decent, how are you on this glorious Friday? 1:27:05.280 --> 1:27:06.080 I am very welken. 1:27:06.360 --> 1:27:07.080 Thank you for calling. 1:27:07.400 --> 1:27:07.880 What is the. 1:27:07.920 --> 1:27:12.479 Difference between bore out and burnout? Where would the line 1:27:12.560 --> 1:27:13.200 be drawn there? 1:27:14.600 --> 1:27:17.320 Well, the big difference is that I think is with 1:27:17.520 --> 1:27:21.479 burnout you're much more exhausted because you're being overworked, and 1:27:21.800 --> 1:27:24.880 borout can be for a few reasons. Either you're underworked 1:27:24.920 --> 1:27:28.280 and therefore your board, or perhaps you're just not challenged, 1:27:28.360 --> 1:27:31.639 which is the other common aspect of boorout. Now there's 1:27:31.840 --> 1:27:36.080 they're very both have serious consequences. One a lot of 1:27:36.080 --> 1:27:38.519 people you start having ascesses and people leave because of 1:27:38.520 --> 1:27:41.600 the burned out, But people that are borout are not 1:27:41.760 --> 1:27:44.479 engaged and usually are not producing the best work because 1:27:44.520 --> 1:27:44.640 of that. 1:27:45.200 --> 1:27:47.599 Either way, it sounds like it's a management problem. 1:27:49.000 --> 1:27:51.519 Well, I would actually say cube issues one. It is 1:27:51.600 --> 1:27:54.479 the management problem where that means you're not challenging your ployees, 1:27:54.520 --> 1:27:57.880 you're not creating a dynamic, exciting environment and therefore you 1:27:58.000 --> 1:28:00.160 and you're not helping your employee grow and they're. 1:28:00.120 --> 1:28:00.800 For their board. 1:28:00.880 --> 1:28:04.000 So I would say yes, But there's also an employee 1:28:04.000 --> 1:28:05.960 aspect of this where you have to make sure you 1:28:06.040 --> 1:28:09.800 don't take a job that is not going to challenge you. 1:28:10.120 --> 1:28:12.080 If you take a job just because you want maybe 1:28:12.320 --> 1:28:16.960 a work life balance and low hours or whatever your criteria, 1:28:17.160 --> 1:28:19.160 and then all of a sudden you're not challenged at work, 1:28:19.520 --> 1:28:21.080 that's a bad thing too. So I think you have 1:28:21.160 --> 1:28:23.960 to make sure that you seek opportunities as an employee 1:28:24.360 --> 1:28:26.200 that is going to challenge you and going to make 1:28:26.280 --> 1:28:28.280 you work and not cause a bore out certain extent, 1:28:28.360 --> 1:28:28.479 you know. 1:28:28.520 --> 1:28:31.320 I see this this Gallop report that says that employee 1:28:31.479 --> 1:28:34.640 engagement in our country fell to its lowest level in 1:28:34.720 --> 1:28:38.280 ten years. That was a report of survey I guess 1:28:38.360 --> 1:28:40.840 taken in twenty twenty four, thirty one percent of workers 1:28:40.880 --> 1:28:44.200 say they feel engaged on the job. Okay, So if 1:28:44.200 --> 1:28:46.800 you're not engaged on the job, you're either not buying 1:28:46.880 --> 1:28:49.040 in right or you're not be given a reason to 1:28:49.160 --> 1:28:49.519 buy in. 1:28:49.880 --> 1:28:50.160 And I. 1:28:51.920 --> 1:28:54.840 Don't understand where the problem is here, because if the 1:28:54.920 --> 1:28:57.599 boss wants to make money, right, boss wants to make money, 1:28:57.680 --> 1:28:59.400 and on a lot of jobs, if the boss is 1:28:59.439 --> 1:29:01.960 making money, chances are you doing the work for the 1:29:02.080 --> 1:29:05.960 boss will make money. So how has it fallen into 1:29:06.160 --> 1:29:09.679 only thirty one percent here in recent In this recent 1:29:09.760 --> 1:29:11.040 survey how's it falling that low? 1:29:12.360 --> 1:29:14.320 Well, I think that's set back to a little bit 1:29:14.360 --> 1:29:17.240 of the combination of employees are taking positions that aren't 1:29:17.320 --> 1:29:21.120 challenging them, is one, and so that's creating a problem 1:29:21.160 --> 1:29:23.240 because people want to have this work life balance, and 1:29:23.280 --> 1:29:27.320 that's very common on the younger generations now. But then 1:29:27.400 --> 1:29:30.000 I also think that work is trying to become so 1:29:30.280 --> 1:29:32.960 automated now that we are trying to we feel like 1:29:33.040 --> 1:29:36.040 to be efficient and to manage costs, we have to 1:29:36.120 --> 1:29:40.519 make everything very routine and tight, and so there's very 1:29:40.640 --> 1:29:44.320 little variation in processes, and because of that, we almost 1:29:44.439 --> 1:29:46.200 end up acting like you're a machine where you're doing 1:29:46.320 --> 1:29:49.479 one function over and over and over again, and then 1:29:49.520 --> 1:29:52.080 you result and end up feeling unchallenged because of it. 1:29:52.200 --> 1:29:55.080 Yeah, this is the second time that you've said the 1:29:55.160 --> 1:29:58.599 word or the phrase, don't feel challenged at work. Okay, 1:29:58.640 --> 1:30:01.440 I'm looking for another job. Well, this is a hypothetical. 1:30:01.439 --> 1:30:03.160 I'm very happy where I am with us. I'm looking 1:30:03.240 --> 1:30:07.160 for another job and I'm looking around, and I'm looking 1:30:07.240 --> 1:30:10.840 at various companies that offer what I do. How would 1:30:10.880 --> 1:30:14.200 I how would I go through the interview process and 1:30:14.479 --> 1:30:17.120 know that this is a job that would challenge me, 1:30:17.680 --> 1:30:20.800 knowing full well that the other side of this is 1:30:21.479 --> 1:30:24.639 we're talking about work life balance, where you'll take anything 1:30:24.720 --> 1:30:26.760 to earn a paycheck, to make sure that things at 1:30:26.800 --> 1:30:30.040 home are the most important things in your life. Nothing worried, 1:30:30.560 --> 1:30:33.560 nothing wrong about that. Certainly that's a great priority for 1:30:33.600 --> 1:30:35.720 a number of people. But how do you know when 1:30:35.760 --> 1:30:38.120 you're out there if a job that's offered to you 1:30:38.400 --> 1:30:40.840 will be a job that will challenge you and you 1:30:40.920 --> 1:30:42.400 will not become bored out? 1:30:43.880 --> 1:30:46.639 Great question. What you really need to do is ask 1:30:46.720 --> 1:30:47.240 to speak to. 1:30:47.280 --> 1:30:50.479 Other peers that you'll be working with and to get 1:30:50.479 --> 1:30:52.120 a feel for the company, to get a. 1:30:52.160 --> 1:30:54.840 Feel for what they do and what their job roles are. 1:30:55.200 --> 1:30:56.920 And then one of the questions you can ask them 1:30:56.960 --> 1:30:59.559 to say how challenged do they feel on the day 1:30:59.600 --> 1:31:03.040 to day base, whether what's their hours are, do they 1:31:03.120 --> 1:31:06.280 receive additional training or other types of aspects that might 1:31:06.360 --> 1:31:08.320 make their positions more interesting. 1:31:08.800 --> 1:31:10.160 So don't just. 1:31:10.200 --> 1:31:12.719 Take a job that you that you interview with your boss. 1:31:12.800 --> 1:31:14.880 You spend an hour with that person. You assume you 1:31:15.000 --> 1:31:17.559 understand a position if you can, and I think usually 1:31:17.560 --> 1:31:19.840 the most companies are very open to this. Try to 1:31:19.960 --> 1:31:22.200 speak with some of the people that you'll be working 1:31:22.240 --> 1:31:25.240 with that have similar positions, so that you really garner 1:31:25.439 --> 1:31:26.080 what they're doing. 1:31:26.479 --> 1:31:26.679 Yeah. 1:31:27.120 --> 1:31:29.720 Yeah, it would seem to me that the people that 1:31:29.800 --> 1:31:32.720 would be the most successful at this would be the 1:31:32.840 --> 1:31:35.880 people are speaking of, people who are not going to 1:31:35.960 --> 1:31:38.040 be bored out or not going to be burned out, 1:31:39.160 --> 1:31:41.439 would have an ultimate goal. This is what I would 1:31:41.520 --> 1:31:43.680 want to do, This is what I want to do 1:31:43.840 --> 1:31:46.160 ten years from now, This is where I would ultimately 1:31:46.400 --> 1:31:48.960 like to wind up in this career that I'm building. 1:31:49.520 --> 1:31:53.559 I mean, that's probably old guy thinking because now I think, 1:31:53.680 --> 1:31:57.719 as you mentioned, we have a society, particularly the younger 1:31:57.800 --> 1:32:01.000 demographic of it, that wants work life life balance. And 1:32:01.439 --> 1:32:05.719 because of that, careers really aren't the issue here. It's jobs. 1:32:06.280 --> 1:32:09.040 They'll take a job as opposed to looking at what 1:32:09.240 --> 1:32:12.320 the long term goals are for a quote unquote career. 1:32:12.680 --> 1:32:15.360 Have careers taken a back seat with the under thirty 1:32:15.439 --> 1:32:18.040 crowd in your opinion, I think there. 1:32:18.000 --> 1:32:18.760 Is a problem with that. 1:32:18.880 --> 1:32:21.639 I think many people aren't looking what they want today 1:32:21.720 --> 1:32:23.040 and not necessarily what they're. 1:32:22.920 --> 1:32:24.920 Going to want in ten or twenty years from now. 1:32:25.240 --> 1:32:27.679 So when you are thinking about your career, you should 1:32:27.720 --> 1:32:30.320 be thinking about the long term aspects of that and 1:32:30.520 --> 1:32:33.040 make sure that you are working to that and progressing 1:32:33.080 --> 1:32:35.320 along that path. And I think you bring up a 1:32:35.439 --> 1:32:38.920 good point about making sure that you're challenged and be 1:32:39.000 --> 1:32:42.200 other ways of doing that other than just what the 1:32:42.280 --> 1:32:45.080 employee provides you. You can go to your employer and 1:32:45.240 --> 1:32:48.640 tell them and say i'd like additional responsibility, take the initiative. 1:32:48.920 --> 1:32:51.719 You can look for training opportunities so you can expand 1:32:51.800 --> 1:32:54.720 your skills, look for processes that aren't working well and 1:32:54.840 --> 1:32:57.320 make suggestions and get involved in how to improve them, 1:32:57.680 --> 1:33:00.200 so kind of become part of a solution. And if 1:33:00.240 --> 1:33:02.160 you do that, you really ask not only you're going 1:33:02.240 --> 1:33:04.000 to feel more engaged, but you're going to add a 1:33:04.000 --> 1:33:06.080 lot more value to the company and be more appreciated. 1:33:06.320 --> 1:33:06.519 Yeah. 1:33:06.600 --> 1:33:09.479 I would have to think that anybody who with half 1:33:09.520 --> 1:33:11.519 a brain that runs a company would be able to 1:33:11.640 --> 1:33:14.439 identify a person like that as opposed to just some 1:33:14.720 --> 1:33:17.360 floater or somebody that's just trying to take a job. 1:33:17.479 --> 1:33:22.160 Dwin decent business strategist. His book has operationally spelt managed 1:33:22.240 --> 1:33:25.360 costs to increase profit and enhance performance. Look, this is 1:33:25.720 --> 1:33:28.880 maybe all topic a little bit, but AI is here, 1:33:29.360 --> 1:33:31.680 and it's only going to become more prevalent in a 1:33:31.720 --> 1:33:35.559 lot of businesses. If you're somebody who is a line worker, 1:33:35.680 --> 1:33:38.720 someone who's not middle management, someone who is not in 1:33:38.800 --> 1:33:39.480 the corner. 1:33:39.280 --> 1:33:43.360 Suite, the C suite, what should you be doing about AI? 1:33:43.560 --> 1:33:46.320 Because it sounds like AI is going to take away 1:33:46.760 --> 1:33:48.679 a lot of the jobs maybe that we've been talking 1:33:48.720 --> 1:33:50.280 about here in the last couple of minutes. 1:33:51.680 --> 1:33:53.479 Yeah, I do not think you're off point at all. 1:33:53.800 --> 1:33:56.639 AI is a big factor, particularly here because you're talking 1:33:56.640 --> 1:33:59.720 about people that are doing somewhat read team task or 1:33:59.800 --> 1:34:02.960 not challenged for whatever reason. But usually that's a sign 1:34:03.160 --> 1:34:06.400 that has worked that AI can do pretty efficiently as well. 1:34:06.880 --> 1:34:09.360 So if you are in a position where you're bored. 1:34:09.160 --> 1:34:11.679 Out, I do think you're more at risk being replaced 1:34:11.720 --> 1:34:13.320 by an AI type of solution. 1:34:14.040 --> 1:34:16.640 And I think the solution to that is not. 1:34:16.760 --> 1:34:20.200 To avoid AI and dredd it, but it's actually to 1:34:20.320 --> 1:34:23.640 engage AI. How do you embrace AI in order to 1:34:23.720 --> 1:34:27.040 make your job easier. May take away the boredom aspects 1:34:27.080 --> 1:34:30.280 of what you do and the routine aspects of what 1:34:30.400 --> 1:34:32.599 you do and try to make them something a little 1:34:32.600 --> 1:34:35.000 bit more exciting, so you know you have the time 1:34:35.040 --> 1:34:37.479 to concentrate on a type of work that maybe you 1:34:37.640 --> 1:34:40.400 enjoy more, that's more creative that AI really. 1:34:40.280 --> 1:34:41.439 Hasn't been able to do yet. 1:34:41.560 --> 1:34:41.720 Yeah. 1:34:41.760 --> 1:34:45.479 Absolutely, And probably pick up a copy of operationally spelled 1:34:45.640 --> 1:34:49.040 Manage Cost to Increase Profit and Enhance Performance would be 1:34:49.120 --> 1:34:51.920 a good starting point and entry point and the Dwayne 1:34:51.960 --> 1:34:56.120 Deson Business Strategist. And look, thanks for your time here, Dwayne. 1:34:56.200 --> 1:34:58.840 I think you explain things rather well. We appreciate it, 1:34:58.920 --> 1:35:01.439 let's face it. Down the road about that, I. 1:35:01.520 --> 1:35:02.040 Look forward to it. 1:35:02.200 --> 1:35:07.120 Yeah, burnout, maybe not, Maybe you're just flat out board 1:35:07.920 --> 1:35:10.400 neither man in either event. I mean, you know it's 1:35:10.479 --> 1:35:13.880 up to you to fix it, right, nobody's gonna fix 1:35:13.920 --> 1:35:17.200 it if you're bored except you. So hopefully that's not 1:35:17.320 --> 1:35:19.519 a problem for you, well for me for that matter. 1:35:19.640 --> 1:35:22.280 Going into twenty twenty six, two point fifty three, on 1:35:22.360 --> 1:35:25.680 this Friday afternoon, news Radio seven hundred WLW