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Speaker 1: Lisa Foxer. This is the iHeart So Cale show or

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Speaker 1: so that puts the spotlight on churnable organizations, nonprofits and

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Speaker 1: people giving back. And boy, it's our turn to get

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Speaker 1: back throughout the entire month of March. Happy March. First,

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Speaker 1: it's time to make March Matter for Children's Hospital Los

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Speaker 1: Angeles in their eleventh year, the eleventh Annuel campaign for

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Speaker 1: this it's a great time as a special month long

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Speaker 1: fundraising campaign that brings together local businesses and the community

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Speaker 1: together to raise funds and awareness for all the great

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Speaker 1: things that as Cochla does for these kids who are

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Speaker 1: going through so much. Make Marchmatter dot org as our

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Speaker 1: website for all information. But we're going to dive into

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Speaker 1: it with the Don Wilcox, the gal that's like kind

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Speaker 1: of behind this whole thing. Hi, Don, Hi, Lisa already

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Speaker 1: craving the Panda Express. Panda Express one to hear her

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Speaker 1: regulars goes above and beyond every March, especially for this campaign.

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Speaker 1: So I'm already craving the panda to help make a difference.

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Speaker 2: You know, it's a good thing. There's thirty one days

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Speaker 2: in March because we gotta space it out. There's so

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Speaker 2: much good food to be had this month.

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Speaker 1: Not much good food. And wow, so eleven years doing

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Speaker 1: this month long event you kind of created and came

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Speaker 1: up with and you know, a collaboration with so many

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Speaker 1: local businesses and partners and you've created kind of a

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Speaker 1: month long way to engage people and have some fun

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Speaker 1: and spend so many proceeds going to the hospital, but

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Speaker 1: also some fun things and new things maybe we haven't

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Speaker 1: done before. You know, all these cooking classes, shopping events

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Speaker 1: and restaurants and activities, so much to see and do

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Speaker 1: that all goes to help the hospital and the kids.

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Speaker 1: It's a perfect combination of having some fun and helping

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Speaker 1: the kids.

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Speaker 2: It really is. And you know, our goal and the

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Speaker 2: dream really behind this month was to show the community

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Speaker 2: how easy it is to give back and how fun

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Speaker 2: it can be, and then to show businesses that they

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Speaker 2: can do well by doing good by getting involved and

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Speaker 2: giving back, and we will. It's just this beautiful partnership

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Speaker 2: and collaboration all month long.

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Speaker 1: I love it and I'm happy to announce to you

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Speaker 1: don I've already been involved in a fundraiser because I

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Speaker 1: purchased tickets for my honey and I to be there.

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Speaker 1: Lak we love our Kings, Go, Kings Go, especially fresh

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Speaker 1: off our win in the Olympics, so exciting. Uh. So

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Speaker 1: there are games in March. Home games in March. Proceeds

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Speaker 1: go to Children's Hospital Los Angeles, and we are locked

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Speaker 1: in for the March seventh game against the Canadians.

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Speaker 2: Yes, they have six games. Actually I think six home.

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Speaker 1: Games, six hard games. Oh my goodness. Okay, so I

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Speaker 1: bought I'm locked in for March seventh. So there's more

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Speaker 1: games than just March seventh.

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Speaker 2: Okay, exactly. So if you can't make it to March seventh,

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Speaker 2: if your listeners want to go to a different game,

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Speaker 2: they can look at all the games that month that

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Speaker 2: are going to benefit CCHLA. And you're right. I think

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Speaker 2: there's just this kind of extra excitement for seeing our

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Speaker 2: team play and especially knowing that it's giving back to

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Speaker 2: CCHLA at the same time.

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Speaker 1: And you know, the LA Kings are such a great

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Speaker 1: partner's year round for Children's Hospital with the blood drives

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Speaker 1: and so many special things that they do. But to

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Speaker 1: know that that night we can go cheer on our

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Speaker 1: our favorite team, or like you said, all the home

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Speaker 1: games in the month of March is just an extra

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Speaker 1: great to go to an Ellie King's game in the

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Speaker 1: month of March to benefit Children's Hospital Los Angeles. Plus

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Speaker 1: right shopping events, food events, jewelry events.

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Speaker 2: So we as always we have a lot of restaurants,

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Speaker 2: and we really tried to look at all of southern California,

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Speaker 2: so people, regardless of where they live, know that there's

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Speaker 2: probably a pand Express location like you mentioned near them

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Speaker 2: that they can go and make a donation at the register.

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Speaker 2: And what's really rewarding I think for me too in

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Speaker 2: the month of March, is that the Panda Express employees

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Speaker 2: also a portion of their paychecks in the months of March.

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Speaker 2: So nice, everyone's involved. Porthos is back doing a special cookie.

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Speaker 2: I got to see a little sneak peak today. It's

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Speaker 2: you know, their cookies are so good and it's a

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Speaker 2: really cute, fun butterfly cookie. Randy's Donuts back another fun

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Speaker 2: make much better donut. All their locations, so thank goodness.

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Speaker 2: There's a marathon, and there's some other ways to work

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Speaker 2: off the food, to work off all these fun desserts

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Speaker 2: and treats. But you know, and Alfred Coffee, they've been

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Speaker 2: with us. This is their eleventh year. They were one

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Speaker 2: of the early adopters of make March Matter. And they

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Speaker 2: have even more locations now.

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Speaker 1: And Alfred Coffee is so delicious. It's really good. I'd

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Speaker 1: only gone there like in the past few years because

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Speaker 1: make March Matter, and it's really worth the trip. If

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Speaker 1: you're not an Alfred Coffee fan already, you got to

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Speaker 1: jump on board. It's a really delicious coffee.

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Speaker 2: It's so good. And they're doing all things lavender in

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Speaker 2: the month of March, so even if you get a tea,

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Speaker 2: but you can get the lavender Mattalin cookie, or you

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Speaker 2: can buy their lavender syrup or get the lavender latte,

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Speaker 2: so all things lavender make March matter. At Alfred, we

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Speaker 2: have a new bagel place, Pops Bagels is doing a

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Speaker 2: rainbow bagel actually, and then it's doning in a percentage

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Speaker 2: of sales. So there's I promise you there is a restaurant,

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Speaker 2: a sweet treat or a coffee shop near everybody in

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Speaker 2: southern California where they can make March matter.

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Speaker 1: Since I have you on every year for this kind

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Speaker 1: of talk about how this brainstorm came about. You know,

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Speaker 1: we thought, oh, hey, I'm going to go knock on

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Speaker 1: doors and ask local businesses and companies to give up

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Speaker 1: proceeds for a day, a week, a month, the entire

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Speaker 1: month and how they respond And now, like the demandages

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Speaker 1: more and more people gets bigger and bigger every year.

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Speaker 1: But like eleven years ago, that says a lot about

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Speaker 1: your vision and how it's all kind of working out,

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Speaker 1: and such a great thing that folks look forward to

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Speaker 1: every March for children's hospital.

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Speaker 2: There's so many great causes always, right, there's so many

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Speaker 2: things that we could all support, and a lot of

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Speaker 2: them were dedicating days or weeks or months to their

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Speaker 2: cause and then uniting businesses and individuals to support. And

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Speaker 2: I looked around eleven years ago and didn't see anything

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Speaker 2: to support children, children's health, children's hospitals specifically in CHLA,

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Speaker 2: Los Angeles, very specifically. So it was an opportunity to say,

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Speaker 2: let's pick a month. I like tying in our butterflce

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Speaker 2: wy to springtime, and so that's where March came from.

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Speaker 2: That's so a long month, you know, and I do

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Speaker 2: as exhausting as it can feel at times, but it's

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Speaker 2: great to have all thirty one days to give back.

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Speaker 2: And then for the businesses, a lot of them can't

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Speaker 2: participate all year round. They have a lot of initiatives

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Speaker 2: or other things they need to focus on, but they

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Speaker 2: could dedicate that month and once a few businesses joined in,

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Speaker 2: then every year it got a little bit bigger. This

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Speaker 2: year we have ninety two partners on board already, so

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Speaker 2: great and businesses will call us and say, we've heard

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Speaker 2: about this. We want to be a part of it.

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Speaker 2: We want to feel good knowing that our donation, our commitment,

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Speaker 2: our ability to give our customers and employees a chance

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Speaker 2: to fundraise is going to make a direct impact on

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Speaker 2: the kids that we treat and we can show them that.

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Speaker 1: Yeah, in the past, I mean, my gosh, how much

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Speaker 1: we've raised a lot of money over the years. Right,

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Speaker 1: every March kind of.

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Speaker 2: A target millions, yes' familion. Yet we set a goal

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Speaker 2: every year of raising a million or more in March.

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Speaker 2: But this year, because the hospital is celebrating one hundred

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Speaker 2: and twenty five years on April first, we've decided to

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Speaker 2: increase our goal to one point twenty five million. Okay,

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Speaker 2: I am sure that we can do, especially if everybody

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Speaker 2: goes out and gets that coffee or you know, donates

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Speaker 2: to the register when they're asked to round up or

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Speaker 2: does the shopping event get those Kings take a marathon.

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Speaker 1: La King's tickets, right, it's the.

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Speaker 2: La King's ticket. There's just there's a lot of really

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Speaker 2: fun ways, and there's you know, we had I got

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Speaker 2: to spend some time with one of our businesses today

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Speaker 2: that make these adorable stuffed penguins that are so cuddly.

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Speaker 2: And I have a sixteen year old daughter. She cuddles

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Speaker 2: with this penguin and proceeds all come back to the hospital.

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Speaker 2: So everybody's figured out a way to give back. And

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Speaker 2: that's what makes this month so special for me, is

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Speaker 2: to see it all unfold.

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Speaker 1: Sure and again it's about making March matter and not

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Speaker 1: just taking the month for granted. I guess I can say,

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Speaker 1: you know, when I logged on, okay, what can I do?

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Speaker 1: I'm gonna map out my schedule, map out my plans.

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Speaker 1: Let's do a cooking class at Italy. Italy is a

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Speaker 1: deferent the regulars now right Italy Daisy's cooking classes and

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Speaker 1: it's a popular restaurant and market and they sell out

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Speaker 1: so fast because people already love this place. It's a

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Speaker 1: great way to learn how to make amazing, delicious Italian

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Speaker 1: dishes and in the month of March it helps the hospital.

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Speaker 2: They have a couple of pasta making ones. I saw

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Speaker 2: pizza making one. There's some that are appropriate for kids.

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Speaker 2: I mean, they've been such a wonderful partner and they

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Speaker 2: donate all the proceeds from that every year.

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Speaker 1: That's Westfield Century City.

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Speaker 2: Mall, right, Italy. It's Century City Mall.

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Speaker 1: And in fact, there's at least I think like five

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Speaker 1: or six. There's a whole bunch of cooking classes throughout

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Speaker 1: the month of March. You can log on to the

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Speaker 1: website makemarchmatter dot org and see what fits in your schedule,

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Speaker 1: what fits in your budget. There's Jimmy Choo shopping events.

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Speaker 1: There's now it's Monday Swimwhere are they a new partner

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Speaker 1: because I don't remember that name, but they're what, oh great,

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Speaker 1: they're doing so much this month.

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Speaker 2: Yes, they are a new partner of ours. We actually

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Speaker 2: have a few brands like that that were just brand

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Speaker 2: new this year and they're doing a Monday Swimwear is

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Speaker 2: doing a percentage of sales the week of March thirteenth.

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Speaker 1: Beautiful sorongs and beautiful bathing suits from men and women.

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Speaker 1: I mean really nice stuff.

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Speaker 2: And I mean, let's face it, we've already had winter.

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Speaker 2: It's apparently over in Los Angeles, so we can go

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Speaker 2: out and buy our bathing suits and get ready for summer.

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Speaker 1: Yep, yep, and then much needed. You know, in this

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Speaker 1: day and age, people are going through a lot. I

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Speaker 1: love that you're doing a Laugh Factory comedy night that

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Speaker 1: with proceeds going to Children's Hospital.

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Speaker 2: Yes, that's a new one for us as well. We've

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Speaker 2: often talked about, you know, what are some new things

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Speaker 2: that we could do, some new events, new audiences that

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Speaker 2: we can involve, and the Laugh Factory came on board

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Speaker 2: and they're dedicating the special night of comedy for us,

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Speaker 2: and the comedians involved are donating their time. So that's

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Speaker 2: going to be a great night, Kender Scott. You know,

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Speaker 2: we have so many jewelers, amazing jewelry, all price points.

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Speaker 2: You know, there's literally something for everyone. Now look at

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Speaker 2: the website because it's like to your point, you could

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Speaker 2: map it out for the whole month and say, I know,

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Speaker 2: I'm going to be in Central City this weekend, or

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Speaker 2: I'm going to be in Culver City, or I'm going

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Speaker 2: to be in the South Bay or the Valley. There

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Speaker 2: are businesses truly everywhere and events that you could tap

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Speaker 2: into and join us.

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Speaker 1: And when you walk into a Panda Express in the

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Speaker 1: month of March, starting today, the entire month of March,

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Speaker 1: it'll be very clear that they're doing something special for

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Speaker 1: Children's Hospital Los Angeles. So when you go in there

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Speaker 1: and you order your orange chicken or your Kung pou chicken,

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Speaker 1: or your oh the honey walnuts shrimp with the little

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Speaker 1: crunchy things it's a problem for me. Or some beefrom

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Speaker 1: broccoli or your egg rolls or whatever you're getting from Panda,

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Speaker 1: know that when you buy in the month of March,

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Speaker 1: proses are going to Children's Hospital Los Angeles. And they

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Speaker 1: have a little thing where you can also give cash

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Speaker 1: at the checkout, making it extra easy to get more.

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Speaker 1: And the employees are so dedicated to this cause and

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Speaker 1: so extra suitet about it.

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Speaker 2: Yes they are, and they're they're that whole company is

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Speaker 2: so dedicated to children's health and improving the lives of children.

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Speaker 2: And you can really you can see it all the

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Speaker 2: way from the owners of the company to the store

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Speaker 2: managers to everyone that works there. They will ask you

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Speaker 2: would you like to round up would you like to donate?

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Speaker 2: And every one of those donations adds up in such

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Speaker 2: a huge way.

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Speaker 1: Yeah, And the owners of Panic Express have been known

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Speaker 1: for being so filmthropic. What do you think it is

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Speaker 1: this connection with that children's hospital. Boy, they really go

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Speaker 1: above and beyond every year they really they do.

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Speaker 2: It is so much honestly, because I just think they

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Speaker 2: they know how many lives Children's Hostile Los Angeles has touched,

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Speaker 2: and many of their own employees have had their children

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Speaker 2: treated at the hospital and have shared their stories, and

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Speaker 2: so it's meaningful. It's you know, it's right in their backyard,

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Speaker 2: you know. They then they've been supporting us for years.

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Speaker 1: Yep, yep. And if you have ice cream, thank you

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Speaker 1: dairy Queen for doing a special event for Children's House

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Speaker 1: of Los Angeles in March their.

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Speaker 2: Dip It Day, Yes, dip it Day for the kids.

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Speaker 2: So we love that. If you make a donation, you

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Speaker 2: get your cone dipped for free, so it is a

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Speaker 2: win win see.

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Speaker 1: And then we love BJ's BJ's Restaurants. We have a

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Speaker 1: BJ's right down the street here in Burbank where iHeartRadio

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Speaker 1: is located. And oh BJ's burd Bank March when he

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Speaker 1: first is doing a big thing. Talk about that.

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Speaker 2: Yes, so they say no.

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Speaker 1: To pazuki pazuki and.

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Speaker 2: We last year we took a big group of people

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Speaker 2: into BJ's and they were so lovely and wonderful. We

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Speaker 2: shared a bunch of different kind of pazukis. And you know,

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Speaker 2: there's there is something for everyone too, Like if you're thinking, Okay,

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Speaker 2: I'm gonna eat a healthy salad so I can have

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Speaker 2: that pazuki for dessert, they got you covered.

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Speaker 1: Yeah, their food is really delicious. We love BJS. And

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Speaker 1: then what's this? I s USC is also getting on this.

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Speaker 1: They're doing a big Trojan dance marathons.

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Speaker 2: Yes, their second or third year, but this time they

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Speaker 2: were able to schedule it in March.

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Speaker 1: All right, got it?

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Speaker 2: And they love participating and make much matter because they

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Speaker 2: get to celebrate that. And they've raised upwards of thirty

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Speaker 2: and forty thousand dollars all their students coming together and

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Speaker 2: just dancing for I think they go twenty four hours,

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Speaker 2: which wild, but yeah, yeah, they can do it.

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Speaker 1: That's right, that's right. They got that's youthful college energy.

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Speaker 1: That's so great. And then and then again for anyone

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Speaker 1: listening at local business or local company. If you want

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Speaker 1: to get involved in this, probably a little too late

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Speaker 1: to do it for this year, but boy, you can

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Speaker 1: get in touch with Don Rasily through the website and

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Speaker 1: pitch yourself for next year and be a part of

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Speaker 1: all this love and giving back. And you know, look,

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Speaker 1: I know sometimes you're on Channel five and on the radio.

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Speaker 1: It's a great way to promote these partners that just

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Speaker 1: want to give back and help kids and I think

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Speaker 1: a very healthy partnership to be a part of. And

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Speaker 1: they could plan to do it for next year right off.

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Speaker 1: Re up and get your business or company involved.

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Speaker 2: Absolutely. We've had some businesses hear it on the radio

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Speaker 2: and then call and say, we're doing it. We're going

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Speaker 2: to jump right in, We're going to do it this year.

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Speaker 2: They create, you know, an idea promotion, they decide to

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Speaker 2: do percentage of sales or an event, and then they're in.

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Speaker 2: It's it's really easy. You could go to the website

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Speaker 2: and click on I want to join the campaign and

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Speaker 2: we'll send you all the information. So we will definitely

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Speaker 2: have people join in later in the month or if

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Speaker 2: they want to talk to us in brainstorm some big

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Speaker 2: ideas for next year. I assure you, we will be

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Speaker 2: back for year twelve.

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Speaker 1: And then today being March first and all, great way

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Speaker 1: to kick it off. Let's give some love to Dialogue

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Speaker 1: Cafe because Dialogue Cafe is doing a bunch and it

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Speaker 1: kicks off today with them, and it's like a smoothie

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Speaker 1: or a strawberry drink.

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Speaker 2: Right they are jumping in right out of the gate.

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Speaker 2: Like you said, March first to third. They're doing one

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Speaker 2: hundred percent of sales from this special drink. So that

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Speaker 2: is get just kick off March right away and know

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Speaker 2: that one hundred percent of sales is going to come

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Speaker 2: back to the hospital.

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Speaker 1: Dialogue Cafe, thank you, and just yeah, so many great

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Speaker 1: organizations and the LA Marathon, you don't have I have

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Speaker 1: to run it. You know, I've survived a few LA marathons,

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Speaker 1: don I've survived a few halfs I've done one time

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Speaker 1: I did the half survived. I'm pretty sure I came

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Speaker 1: in last that year, but it was for Children's Hospital

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Speaker 1: Los Angeles, so I was able to get through the

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Speaker 1: you know, the half marathon. And what a bunch of

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Speaker 1: sweet people who do the marathon on behalf of CHLA

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Speaker 1: And if you don't want to run it, it's okay,

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Speaker 1: but you can donate towards the COCHLA team and proceeds

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Speaker 1: go back to the hospital.

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Speaker 2: They do. And we have a goal of raising one

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Speaker 2: hundred thousand dollars this year with our team, our team Runners,

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Speaker 2: and we're getting close. I think we're close to about

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Speaker 2: eighty thousand, so I am confident we'll exceed our goal

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Speaker 2: by March eighth. And we do have a little cheer

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Speaker 2: zone out across from the hospital on Hillhurst, so people

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Speaker 2: want to come out and cheer on all the runners.

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Speaker 2: And if you want to cheer on CHLA runners, we

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Speaker 2: would love to have you. One of my favorite years

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Speaker 2: was the year you and I did it together. And

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Speaker 2: then last year I was out at the cheer zone

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Speaker 2: and people would just come by and yell out we

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Speaker 2: love CHLA and it's just the best.

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Speaker 1: It's so good, Okay, don Heir, one of our most

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Speaker 1: famous fashion brands of all time is doing something for

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Speaker 1: CCHLA in the month of March.

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Speaker 2: So Guests Foundation and Guest Stores is an interesting new

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Speaker 2: partner for us this year. Guest Foundation has departed.

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Speaker 1: Us in the past.

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Speaker 2: We love them, but this year, for the first time ever,

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Speaker 2: across all their stores all two hundred and fifty some

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Speaker 2: stores across the country. My gosh, they will be asking

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Speaker 2: for donations at the register for Make March Matter. That

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Speaker 2: is a new fun one for us that I'm very

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Speaker 2: excited about. And you know, I keep thinking, like God,

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Speaker 2: it feels like the nineties are back. Everyone's embracing it.

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Speaker 2: I think they're going to all be shopping at guests

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Speaker 2: this March.

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Speaker 1: I think that's time for our new handbag. Don that's

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Speaker 1: what's I think you're not gonna go handbag shopping that

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Speaker 1: guest store.

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Speaker 2: I love it.

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Speaker 1: Let's do it, okay, And don I know, it's a

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Speaker 1: lot of fun talking and name dropping of all these

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Speaker 1: incredible partners who are going to help us raise a

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Speaker 1: ton of money for Children's Hospital in the month of March,

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Speaker 1: making March which truly matter, But talk about where the

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Speaker 1: money goes again. If someone who has a child who

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Speaker 1: thankfully has not had to be treated at the hospital,

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Speaker 1: it's such a very special, positive place. These kids go

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Speaker 1: through so many different situations, whether they're sick with an

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Speaker 1: ailment or they have an injury. They're going through so

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Speaker 1: much and it's such you guys work so hard to

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Speaker 1: make it a happy place for them and a place

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Speaker 1: where you could just really feel the love and dedication

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Speaker 1: to help these kids get through what they're going through.

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Speaker 1: Talk about where this million dollars goes that we are

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Speaker 1: wanting to raise again for March.

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Speaker 2: Every year, we have more than seven hundred thousand patient

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Speaker 2: visits at CHLA, and the money we raise during March

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Speaker 2: goes to support the care that we provide to every child,

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Speaker 2: regardless of their famili's financial situation. We are such a

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Speaker 2: unique gem in the community because we're a world class

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Speaker 2: healthcare you know, institution, and we're providing this world class

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Speaker 2: healthcare to every child, and we're the safety net. Seventy

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Speaker 2: four percent of the patients we treat around medical or

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Speaker 2: don't have insurance. The money we raise in March helps

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Speaker 2: ensure that we can continue treating every single one of

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Speaker 2: these kids.

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Speaker 1: And life saving and treatment. Life saving treatment in so

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Speaker 1: many cases, and so many families are so so grateful

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Speaker 1: for Children's Hospital.

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Speaker 2: They really are, and many of them will join us

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Speaker 2: in the months of March. We have our junior Ambassadors

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Speaker 2: that will be doing a big action day. A lot

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Speaker 2: of them are former or current patients, siblings of patients,

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Speaker 2: and they are out using their voice to talk about

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Speaker 2: what COHLA means to them and the family and raising

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Speaker 2: money for Make March Matter at the same time.

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Speaker 1: It's truly incredible, so so great, and please share on

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Speaker 1: social media. You can follow Make March Matter and Children's

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Speaker 1: Hospital Los Angeles on Instagram and Facebook and social media

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Speaker 1: and hashtag make March Matter and share the good things

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Speaker 1: you'll plan to be doing in the month of March

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Speaker 1: to make a difference. And I'm sure the businesses would

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Speaker 1: love it too. So off that Alfred coffee or that smoothie,

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Speaker 1: a dialogue a cafe, or a new piece of jewelry,

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Speaker 1: or you're cooking glassy Ealy or the Dairy Queen ice

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Speaker 1: cream you just dipped on the special Dairy Queen Dipping Day.

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Speaker 1: But so much to take a look at and consider

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Speaker 1: and be a part of. But definitely shared on social

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Speaker 1: so you can encourage others to give back and get

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Speaker 1: involved as well, so their instagram is get involved, CCHLA,

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Speaker 1: Get involved, cchla aje little hashtag Make March Matter. Don Wilcox,

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Speaker 1: thank you so much for all that you do and

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Speaker 1: everyone there at Children's Hospital Los Angeles. Again, the website

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Speaker 1: trying to make March matter people, Please do so. Website

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Speaker 1: for all the info. Makemrchmatter dot org. Don thank you,

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Speaker 1: Let's do it.

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Speaker 2: Thank you so much,