Speaker 1: This is America's Trucking Network with Kevin Gordon.
Speaker 2: Welcome aboard, Thanks for tuning in on this Tuesday morning.
Speaker 2: We are on the floor twentieth anniversary Rush Enterprises Tech
Speaker 2: Skills Rodeo at the Gaylord opry Land Resort and Convention
Speaker 2: Center in Nashville, Tennessee. And I want to tell you,
Speaker 2: for my first time, I didn't know.
Speaker 3: What to expect.
Speaker 2: But yesterday when I came in actually Sunday, when I
Speaker 2: came into the event or came into the venue to
Speaker 2: get the booth set up, get our equipment set up
Speaker 2: and everything, I was surprised by the number of vendors.
Speaker 2: I come to find out that there's over four hundred
Speaker 2: and forty vendors. They are paying for this, they are
Speaker 2: sponsoring this, and this is an opportunity at this tech
Speaker 2: tech Rodeo of where Rush Enterprises brings together all their
Speaker 2: different technicians MCANX and they've expanded this into not only
Speaker 2: people in the collision center, but also the leasing, the
Speaker 2: parts department, the sales department, all different aspects of their
Speaker 2: business coming into what they call their Skills Rodeo to
Speaker 2: show their skills through certain testing, written tests.
Speaker 3: And the qualifications even.
Speaker 2: To get here, and then they test their skills while
Speaker 2: they're here and award the prizes. And it's absolutely remarkable.
Speaker 2: Now where we are located, it's amazing because we're right
Speaker 2: at the beginning, right in the front. Kind of set
Speaker 2: the stage for you. Right across from us is a
Speaker 2: display from International Truck and a little bit over as
Speaker 2: Peter Bilt, I look up the aisle here I can
Speaker 2: see Azuzu, and I see Lucas Oil, and I see
Speaker 2: some of the other vendors, and we'll probably talk about
Speaker 2: them over the next couple of days because we're here.
Speaker 2: We're here today, we'll be here Tom and the the
Speaker 2: actual well actually, since this is running at night, we
Speaker 2: were there actually Sunday, Monday, Tuesday, and then at Tuesday
Speaker 2: night they we'll have the various awards ceremony. Uh So
Speaker 2: it's it's been a lot of fun up to this point.
Speaker 3: Kind of let me set the stage.
Speaker 2: For you how we got here, because they say, you
Speaker 2: know the old saying showing up is half the battle.
Speaker 2: Well it was more than half the battle. Uh you know,
Speaker 2: having to pack up everything to bring it to the show,
Speaker 2: and making sure that you know when you're traveling but
Speaker 2: making sure that I had all the recording equipment and
Speaker 2: everything set up so that we could actually do the
Speaker 2: show from here. That was interesting, but you know, we've
Speaker 2: done it before, We've gone down to Mats and kind
Speaker 2: of figured we had a handle on it, but of
Speaker 2: course you have to throw the wrinkle into it. On
Speaker 2: Saturday when we drove down, we what we had what
Speaker 2: three weather emergencies or weather advisories we nugain in between
Speaker 2: the week left in between what was an advisory one
Speaker 2: and Advisory two. And on our way down here we
Speaker 2: stopped for dinner and I think we had Advisory three
Speaker 2: on the way as well. But getting to the and
Speaker 2: I got to tell you, if you've never been to
Speaker 2: the Gaylord opper Land Resort and Convention Center, it is
Speaker 2: just absolutely amazing. All under one roof the amount of
Speaker 2: the convention center, of the floor space, and just the
Speaker 2: venue itself for the resort hotel, all the amenities that
Speaker 2: you can imagine they have this They have actually two
Speaker 2: atriums and the it's kind of well, it's basically the
Speaker 2: rooms are set up as a horseshoe if you will,
Speaker 2: or brackets and the balconies all look over this courtyard
Speaker 2: and one is the restaurant area and there's water features
Speaker 2: and so on, and then another one that's actually this
Speaker 2: canal that runs through and that you can actually take
Speaker 2: a little boat ride through and see the entire the
Speaker 2: entire area. Walking around, you go down these different corridors
Speaker 2: and it's not just a hotel, but you go down
Speaker 2: to this area between the two atriums and there's a
Speaker 2: whole bunch of shops.
Speaker 3: You actually feel like you're.
Speaker 2: Walking through a city and walking through city streets and
Speaker 2: doing a window shopping and seeing all the different different
Speaker 2: shops on either side and all the stuff that's available.
Speaker 3: And of course they have all.
Speaker 2: The amenities in terms of spas and all that sort
Speaker 2: of thing, which is amazing. But coming in on it
Speaker 2: was kind of an interesting scheduling process. We got in
Speaker 2: on Saturday, kind of late because of the delays and
Speaker 2: a little bit of snow delay and whatever. But Sunday
Speaker 2: they had the venue where a lot of the vendors
Speaker 2: were getting set up. But at the same time they
Speaker 2: also have the beginning of the competition, and so they
Speaker 2: had the body shop competition over in Smyrna Tech, Tennessee,
Speaker 2: which is about a twenty twenty twenty five minute drive
Speaker 2: from here, and since it's part of the competition, I
Speaker 2: wanted to drive over and see that, and so getting
Speaker 2: the directions for that, and then going to watch that
Speaker 2: and seeing them compete, and then trying to time it
Speaker 2: so that I got back here in order to set
Speaker 2: the booth up and everything. And then we had a
Speaker 2: cruise last night on the General Jackson that was again
Speaker 2: sponsored by Rush Truck Centers, Dinner and Entertainment. It's about
Speaker 2: a four hour cruise I think it was from start
Speaker 2: to finish by the time he got on the boat.
Speaker 2: And again, if you've not been down to Nashville and
Speaker 2: tried that, of course I wouldn't suggest doing it.
Speaker 3: What was attempt last night?
Speaker 2: It started out I think at eighteen degrees and by
Speaker 2: the time we got off the boat it was five
Speaker 2: with a windchill factor in the minus figures, So not
Speaker 2: a whole lot of time spent out on the deck
Speaker 2: and taking pictures. But you'd run out there and try
Speaker 2: to take a couple of pictures of the scenery and
Speaker 2: drown through the downtown Nashville area and try to get
Speaker 2: some of those pictures, but then run back in and
Speaker 2: wore them up. A little bit and run back out
Speaker 2: and try to get a few more pictures.
Speaker 3: But it was a lot of fun crews.
Speaker 2: But yesterday Sunday morning, I got up and I went
Speaker 2: over to the Collision center again down in Smyrna, Tennessee.
Speaker 2: And the way they set this up is they have
Speaker 2: two basic competitions. They have the competition of the repair
Speaker 2: and then the painting process. And in the collision department
Speaker 2: they had a fender, a fiberglass fender that had two
Speaker 2: of the corners broken off and holes punched in them
Speaker 2: in that period of time. As far as the competition,
Speaker 2: you have to fill the hole, square the thing off,
Speaker 2: get it polished and then ready to be painted. And
Speaker 2: watching these people again it's not something I've ever watched before.
Speaker 2: But the sponsor, one of the sponsors of the competition,
Speaker 2: three M products. They were here and it's interesting to
Speaker 2: see the judges walking around with their clipboards and looking
Speaker 2: at any all the individual stations where these people were
Speaker 2: working and talking to the people afterwards, they were saying
Speaker 2: it was a little nerve wracking again if they've only
Speaker 2: done it, if it is their first time, but some
Speaker 2: of the people that have been here before, it's not
Speaker 2: so challenged or not so intimidating, because as you're working
Speaker 2: and you're doing something, you got somebody walking by and
Speaker 2: they're looking at what you're doing, and they're writing something
Speaker 2: on a note, or they're doing check marks or something
Speaker 2: like that. You're going, well, what are they looking at you?
Speaker 2: What are they seeing? What are they not? So it's
Speaker 2: fascinating for it's really fascinating from that aspect. And as
Speaker 2: they were describing to me, I had the opportunity to
Speaker 2: talk to Mitch Davison. He is head of the collision
Speaker 2: department for Rush Trucks Center, and we'll have him on
Speaker 2: over the sometime over the next couple of days to
Speaker 2: talk to him. But how the three m people will
Speaker 2: go through and there is they will judge on approach,
Speaker 2: how they repair, how they go about because apparently on
Speaker 2: the repair of these holes and stuff, there's a couple
Speaker 2: of different methods or ways that you can do that.
Speaker 2: So they judge them based on the what selection they made,
Speaker 2: and then of course their technique of putting it together. Now,
Speaker 2: on the paint side, they had two fenders that were
Speaker 2: there that they were repairing or not repairing, but painting,
Speaker 2: and to see them buff the thing out, do the
Speaker 2: prime and then they had colors to choose from and
Speaker 2: they were going to then do the colors of the
Speaker 2: individual fenders and they talked about that. They had to
Speaker 2: make sure that well, one of the things is they
Speaker 2: could put striping on it, so you could put a design,
Speaker 2: and they told them, well, time permitting, be as creative
Speaker 2: as you want, because that will be part of the
Speaker 2: judging process. And so seeing the technicians work on those
Speaker 2: and how they're looking at that and how they're approaching that,
Speaker 2: polishing it and so on. It was. It was very
Speaker 2: interesting and I don't know who's going to win. They
Speaker 2: haven't announced that yet, but they've got the semi finalists,
Speaker 2: some of the lists there. But the competition is just
Speaker 2: intense and the number of people involved. And we've got
Speaker 2: a couple of interviews coming up. We're going to be
Speaker 2: talking with Jody Pollard in the next segment. Jody Pollard
Speaker 2: is the senior vice president of the senior vice president
Speaker 2: Vehicle Aftermarket Sales and Rob Nixon, vice president of sales.
Speaker 2: We've talked to them, talk about the talk to them
Speaker 2: on this program before and then to finish up, we're
Speaker 2: going to be talking with Chris Purcell. He was the
Speaker 2: Grand Champion winner last year and in twenty twenty one,
Speaker 2: and hopefully he wants to try to repeat this year.
Speaker 2: I'm Kevin Gordon, America's truck In Network seven hundred WLW.
Speaker 3: I need.
Speaker 1: This is the Reething reward on America's Trucking Network on
Speaker 1: seven hundred WLW.
Speaker 4: Lionel Racing is announced the top ten die cast of
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Speaker 4: Number seven is Kyle Larson's Hendrickcars dot Com Phoenix Race Version.
Speaker 4: Number eight is Connor Zelich Red Bull. Number nine on
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Speaker 1: I need this is the racing reward on America's Drugging
Speaker 1: Network on seven hundred WLW, Say Dennison, a t n it's.
Speaker 5: Former Bengal and Pro Football Hall of Famer Anthony Munos.
Speaker 5: Did you know that ninety five percent of the Anthony
Speaker 5: Munos Foundation's funding coast directly.
Speaker 2: Trico aftermarket sales and Rob Nixon, VP of Sales. If
Speaker 2: you listen to America's Trucking Network before, you know we've
Speaker 2: talked to these two gentlemen before, usually by phone, but
Speaker 2: actually here at the twentieth anniversary of the Rush Enterprises
Speaker 2: Tech Skills Rodeo, we actually get to do this in person,
Speaker 2: which is really a thrill for.
Speaker 5: This is great and here for us to do this
Speaker 5: in person.
Speaker 6: It is now.
Speaker 3: I think we spoke a couple of years ago at
Speaker 3: the MATS.
Speaker 7: Conference when we were given the truck away. Yeah, that
Speaker 7: was a pretty unique event.
Speaker 3: That was quite an event.
Speaker 2: Yeah, now so far, this being my first time here,
Speaker 2: this blows me away. The dedication of Rush Enterprises to
Speaker 2: this end of the business and the amount of time, effort,
Speaker 2: money put into this because you described that last night
Speaker 2: very well, so kind of go through that with us
Speaker 2: a little bit.
Speaker 7: Yes, people, twenty years ago, right here in Nashville, Tennessee,
Speaker 7: we started our first tech Skills rodeo. It really was
Speaker 7: just primarily focused on our technicians. We thought about it,
Speaker 7: how do you recruit somebody to come work for you,
Speaker 7: but also how do you retain them and then incentivize
Speaker 7: them to do all the training and to really hone
Speaker 7: their skill set throughout the year. And we said, you know,
Speaker 7: a tech rodeo might be the way to solve for that.
Speaker 7: So that's where it all originated within the thought process
Speaker 7: because we knew technicians are very hard to attract and
Speaker 7: to keep inside your business, and they're the heartbeat of
Speaker 7: the dealership. So that's how the rodeo kind of started
Speaker 7: in concept and theory and we put it in action.
Speaker 5: It's crazy what it's turned into.
Speaker 3: Now.
Speaker 7: We we really kind of touch every point of sale
Speaker 7: person We had our dealership parts of personnel, after market
Speaker 7: sales reps, obviously.
Speaker 3: Technicians that evolved.
Speaker 2: We just you know, when you start off with the
Speaker 2: tech Skills rodeo, you've got the people in the service department.
Speaker 2: Then I guess a natural natural evolution of that would
Speaker 2: be maybe the collision center. I don't know if that
Speaker 2: body shop personnel. And then all of a sudden, I
Speaker 2: guess maybe it was was it was it pressure from
Speaker 2: the other members of the team and say, well, hey,
Speaker 2: what about our skills, let us get involved from the sales,
Speaker 2: leasing and.
Speaker 5: All that great question.
Speaker 7: We even dropped technicians skills rodeo, that's what it was.
Speaker 5: Originally.
Speaker 7: We dropped it to just tech because of the technical
Speaker 7: attributes of every single person that compete here at the rodeo.
Speaker 7: And the reason really was we tried to understand, hey,
Speaker 7: we had this one particular purpose in mind on how
Speaker 7: you retain technicians, but how do we use this as
Speaker 7: an overall engagement event for employees that may not necessarily
Speaker 7: get the recognition that they need every single day. And
Speaker 7: really it's about their enrichment of their career and that
Speaker 7: they have a place that they can feel like is
Speaker 7: going to invest in them for a bounty full career.
Speaker 7: So parts of people were you know, parts of people
Speaker 7: are pretty unique individuals. They got to be accurate one
Speaker 7: hundred percent of the time, or a lot of things
Speaker 7: downstream don't get right right, So that's well, let's recognize them.
Speaker 7: Let's make sure that they we recognize the best of
Speaker 7: the best collision. Have you've seen some of this work
Speaker 7: here at the show. These guys are masterpieces on how
Speaker 7: they do collision and paintwork. And then we talked about
Speaker 7: our overall purpose as a company, how can we incorporate
Speaker 7: the real mission behind what we do? And at Rush Enterprises,
Speaker 7: you know we have a purpose. It's to keep the
Speaker 7: global economy up and running by committing to our customers
Speaker 7: that we give them the maximum amount of uptime. And
Speaker 7: so we bought our salespeople a part of that process
Speaker 7: well as well, because it's a real culture thing here
Speaker 7: at Rush. And probably what you've witnessed Kevin over the
Speaker 7: last twenty four hours is people love this rodeo. I
Speaker 7: mean they they get really excited about it. And there's
Speaker 7: obviously some unique things that are going to happen on
Speaker 7: Tuesday night. We potentially can crown a new champion. I
Speaker 7: saw you talk to Chris Purcell a few minutes ago,
Speaker 7: and he's all about the rodeo. Really humble guy, very
Speaker 7: talented technician, but I mean the first time he won,
Speaker 7: he won over sixteen thousand dollars in cash and prizes.
Speaker 7: That's a life changing event. Oh yeah, especially in a
Speaker 7: time of year where you know, you could use a
Speaker 7: little extra cash on Christmas time. And what's unique why
Speaker 7: we called it the rodeo is because really the time
Speaker 7: frame you see everybody wearing Western attire here. It's like
Speaker 7: our little version of the NFR, you know, So the
Speaker 7: National Finals Rodeo.
Speaker 5: And so on Tuesday night we'll.
Speaker 7: Give out two hundred and eighty eight thousand dollars to
Speaker 7: our employees and in twenty years of doing that, that
Speaker 7: will eclipse the three million dollar mark. And making sure
Speaker 7: our employees know that they are our most important asset
Speaker 7: and we try to treat them with the respect and
Speaker 7: dignity and a job. A lot of times it just
Speaker 7: gets forgotten. So that's what this thing is all about.
Speaker 7: I'm really proud to be a part of it. Russy's
Speaker 7: extremely enthusiastic about this event, and everybody who works on
Speaker 7: this committee they have regular jobs too. They really throw
Speaker 7: their heart and soul and making sure that our employees
Speaker 7: have a grand time. And lastly, it's really a way
Speaker 7: to bridge the relationships and partnerships with our suppliers, you know,
Speaker 7: we're pushing their products every day and a lot of
Speaker 7: times that knowledge is transferred here at the rodeo and
Speaker 7: what new product lines are out there, so we can
Speaker 7: go tell our customers the next thing that they're on
Speaker 7: the horizon with the product lines.
Speaker 2: We're speaking with Jody Pollard, he is a senior vice
Speaker 2: president Vehicle Aftermarket Sales, and we're gonna be talking roun event,
Speaker 2: but this aspect of it, and we mentioned that you
Speaker 2: mentioned the individual of suppliers. The fact that their participation
Speaker 2: in this and the various displays around here is mind
Speaker 2: boggling because you know, when I walked in, I didn't
Speaker 2: know what to expect and it was beyond the expectations
Speaker 2: that I had yesterday filling and setting up the station.
Speaker 3: And looking around everything.
Speaker 2: Now, this is not cheap to put this on and
Speaker 2: for people that you know they sounds tech rodeo and
Speaker 2: this sort of thing. Now, there is a lot of planning,
Speaker 2: there's a lot of investment, and there's a lot of
Speaker 2: logistics and a lot of money involved in this.
Speaker 7: Yeah, and again, yeah, this is not cheap. And moving
Speaker 7: it to Nashville to kind of commemorate the twentieth annivers
Speaker 7: had its own logistical challenges. And obviously you you plan
Speaker 7: for these things a year round, but this one you
Speaker 7: had to plan about four years in advance. And you know,
Speaker 7: the trucking industry has had a little bit of challenges
Speaker 7: this past year, so it was extremely nervous in terms
Speaker 7: of how we could fund this event. So I put
Speaker 7: my best timeshare salesman had on and UH went to
Speaker 7: talk to our suppliers and they have just completely amazed me.
Speaker 7: They floored me in terms of they believe in this
Speaker 7: Rodeo two and they stepped up in every tremendous amount
Speaker 7: of way to make sure that we we had a
Speaker 7: really good event. And UH we fully funded by the suppliers,
Speaker 7: fully funded, fully funded. And the thing that I would
Speaker 7: tell you is like the unique connection we bring every
Speaker 7: single aftermarket sales rep to Nashville. There are four hundred
Speaker 7: in our company, and so for them, that's the value
Speaker 7: because they get to touch to every they get to
Speaker 7: touch and talk to every single after market sales rep
Speaker 7: about their product line.
Speaker 3: So that's the real.
Speaker 7: Value that we brought in about seven years ago and
Speaker 7: making sure that every single aftermarket sales rep is here
Speaker 7: and we have a sales conference even on Sunday. You
Speaker 7: didn't get to witness that, but eight am on Sunday
Speaker 7: we have a sales conference and we're challenging them on
Speaker 7: how you know, they can meet our strategic objectives in
Speaker 7: this year and beyond.
Speaker 3: That's incredible.
Speaker 7: But this event, it's like seven events in one and
Speaker 7: you'll see tonight it's a pretty cool event to where
Speaker 7: we bring who will be competing tomorrow in the finals.
Speaker 7: You know they're all testing right now, but who's going
Speaker 7: to be the finalist to go after the big money
Speaker 7: on Tuesday gets announced tonight, So it's always a special time.
Speaker 2: Okay, let's bring Robin here and we'll introduce him and
Speaker 2: then we'll transition to the next segment because we're getting
Speaker 2: up against a little bit of a break here. So
Speaker 2: Rob Nixon, VP of Sales, I want to talk a
Speaker 2: little bit about.
Speaker 5: Yeah, I'll just you know, really add to what Jodi
Speaker 5: spoke about.
Speaker 6: We're on the trade show floor right now where we've
Speaker 6: brought in all of our suppliers and vendors, and at RUSH,
Speaker 6: we really pride ourselves as being product solutions providers. You know,
Speaker 6: if I'm an aftermarket salesperson and I'm calling on a
Speaker 6: customer and they've got something unique or they need a
Speaker 6: product solution, We've got to learn about that product.
Speaker 5: So it gives us.
Speaker 6: An opportunity to gain product knowledge, meet our suppliers so
Speaker 6: that we've got personal relationships with them and we really
Speaker 6: know who's who so that we can better serve our customers.
Speaker 6: So in total, you know, there's four hundred and forty
Speaker 6: aftermarket salespeople here that includes our That's.
Speaker 2: Why I was curious about how many people are involved.
Speaker 5: Four and forty.
Speaker 2: So imagine, folks, You've got technicians from around the country
Speaker 2: coming here to compete, and you've got four hundred and
Speaker 2: forty vendors that support this right that bring their equipment
Speaker 2: and their stuff here for people to compete. And the
Speaker 2: cost of this thing is three million dollars.
Speaker 3: Yep, we'll have to.
Speaker 2: Pick this up on the other side of the break
Speaker 2: let that sink in free putting the the just the
Speaker 2: sheer volume of this alone is incredible.
Speaker 6: Yeah, it is a big annual event, and it's really
Speaker 6: you know, the one time per year that we get
Speaker 6: to bring everybody together, and it gives us an opportunity
Speaker 6: to not only talk about our results prior year, but
Speaker 6: really what we're focused on is the future.
Speaker 5: What a strategy.
Speaker 6: What are we trying to accomplish at RUSH as an
Speaker 6: aftermarket sales team? And so you know my expectations, and
Speaker 6: I know they did. They'll walk out of this event
Speaker 6: and they understand.
Speaker 3: Stop right, sure what they expect when we come back.
Speaker 5: Okay.
Speaker 2: I'm Kevin Gordonmericus Tructing Network seven hundred WLW.
Speaker 8: News Traffic and Weather News Radio seven hundred w l W, Cincinnati.
Speaker 9: The President comments on the latest school shooting, seemingly placing
Speaker 9: the blame on the school. If you're twelve thirty reports,
Speaker 9: I'm Ley mawin breaking now. No arrest have be made
Speaker 9: from the shooting at Brown University, where two students were
Speaker 9: killed nine others injured. ABC News White House correspondent Karen
Speaker 9: Travers got the latest comments from President Donald Trump.
Speaker 10: President Trump said he didn't know the motive of the
Speaker 10: shooter at Brown University this weekend. He spoke about the
Speaker 10: investigation with reporters in the Oval Office.
Speaker 3: We're going to see what happens. Hopefully they're going to
Speaker 3: capture this animal.
Speaker 10: Asked whether the f behind Director Cash Pttel had told
Speaker 10: him why it's been so difficult to find the suspect.
Speaker 10: The President said, quote, it's always difficult and seem to
Speaker 10: put the blame on Brown. Karen Travers, ABC News, The
Speaker 10: White House.
Speaker 8: Now the Ladies Forecast from the Train Heating and Cooling
Speaker 8: Weather Center on news Radio seven hundred WLW.
Speaker 11: It won't be quite as cold Tuesday morning, but still
Speaker 11: pretty rough out there as we dropped down to seventeen
Speaker 11: degrees Tuesday afternoon, some bigger improvements. Highs will be near
Speaker 11: thirty seven with a lot of sunshine helping him out
Speaker 11: away more of that weekend snow, and then it won't
Speaker 11: be as cold Wednesday morning, only dropping down to thirty two.
Speaker 11: From your severe weather station, I'm night First Warning meter
Speaker 11: Ale the just Mark Stitz here is Radio seven hundred WLW.
Speaker 5: Clear skies and twenty three degrees.
Speaker 9: A group of elderly, low income tenants made their voices
Speaker 9: heard on proposed rent increases of the Victoria Visit disapartments.
Speaker 9: Now they're getting a small temporary reprieve, building owner Kingsley
Speaker 9: and Company announcing a deal until at least March that
Speaker 9: maintains current rents with no addictions planned. Eleven tenants in
Speaker 9: a low income program faced rent increases of over one
Speaker 9: thousand dollars per month. Former Cincinnati Bengal And Company owner
Speaker 9: Jinnerdoon and Duque said, so act we'll cover the rent
Speaker 9: difference through March. Hamlet County and Cincinnati officials continue to
Speaker 9: seek grants and tax breaks to help permanently cover this
Speaker 9: difference for the tenants.
Speaker 5: Your next update is that one.
Speaker 9: I'mley Mawen whose radio seven hundred WLW.
Speaker 12: The free iHeartRadio app is the number one app for
Speaker 12: the holidays, Christmas, the amazing iHeart Christmas and playlist you'll
Speaker 12: love all in one place.
Speaker 3: Open the app.
Speaker 5: Search Holiday and let the festivities begin. Do you own
Speaker 5: a small business? A seismic shift is coming. It's time
Speaker 5: to get super short coming soon.
Speaker 13: Here's our trucking forecast for the Try State and the
Speaker 13: rest of the country and the Try sit Overnight skies
Speaker 13: clearing the low down to seventeen sunny Tuesday high of
Speaker 13: thirty seven. Wednesday mostly Claudie Sky's becoming sunny, highs in
Speaker 13: the lower forties. Afternoon rain Thursday, a high of fifty
Speaker 13: three nationally into Tuesday. Heavy snow seen in the Great
Speaker 13: Lakes region over parts of the coastline along Lakes Erie
Speaker 13: and Ontario. Meanwhile, further west, heavy snow scene in the
Speaker 13: Cascades and Northern Rockies.
Speaker 2: Seven hundred WLW. I'm Kevin Gordon. This is America'strucking Network.
Speaker 2: Continue our conversation with Jody Pollard, Senior Vice President Vehicle
Speaker 2: Aftermarket Sales and Rob Nixon, VP of Sales and pre
Speaker 2: Before the break, we were talking about the different aftermarket
Speaker 2: people that are here and the events, and then what
Speaker 2: you want them to come away with and what you
Speaker 2: guys want to come away with too.
Speaker 6: Yeah, sure it again, it's in a great event where
Speaker 6: you know, primarily we get to initially talk about the
Speaker 6: environment we're in and you know, I've been on your
Speaker 6: show before and we talked about that it's still an
Speaker 6: inflationary environment. And we get to review those numbers and
Speaker 6: really we get to we get to the core of
Speaker 6: what is the sentiment of our customer and quite frankly,
Speaker 6: you know, we feel like they're getting squeezed. They're always
Speaker 6: consistently looking at their maintenance costs and how do they
Speaker 6: do that? So, you know, I hope all of our
Speaker 6: aftermarket salespeople leave this event really strategically looking at our
Speaker 6: primary two initiatives, and that is one we want to
Speaker 6: drive more value to our customers. We think they need it,
Speaker 6: you know, with five percent inflation this year, and it
Speaker 6: may roll up a little higher than that.
Speaker 5: That's what expected in the industry.
Speaker 6: In the industry, spricing just keeps going up, and so
Speaker 6: we think it's going up much faster than the number
Speaker 6: of miles driven per year.
Speaker 5: So there's a little disk there.
Speaker 6: There's a separation between what's it costing me to maintain
Speaker 6: my fleet versus my primary revenue running. If you just
Speaker 6: looked at it from a ratio standpoint, there's about a
Speaker 6: four percent disparity there. So we want to drive value
Speaker 6: as a company, and driving value is not always just
Speaker 6: about price. It's about alternatives as well. How do we
Speaker 6: as a company provide more value. And then secondly, it's
Speaker 6: about speed. We want to get faster as a company,
Speaker 6: and we want to get faster from a.
Speaker 5: Part standpoint, just the basics.
Speaker 6: You call in, you order a part, how quickly does
Speaker 6: it take me to get that to you the end user?
Speaker 5: And well the important.
Speaker 2: Thing about that too is how quickly you can get
Speaker 2: that to the end user against Rob Nixon, vice president
Speaker 2: of Sales, Obviously that part is needed for a truck
Speaker 2: that's down right, and if the truck is down, it's
Speaker 2: not on the road and generating right exactly. And so
Speaker 2: to speed up that process and to make sure that
Speaker 2: that is done on a very fast basis is extremely important,
Speaker 2: which then again is a value to the customer that
Speaker 2: you guys provide that maybe somebody else doesn't provide.
Speaker 6: Absolutely, and speed to delivery all starts with Phil Rate,
Speaker 6: and Phil Rate is do I have the part on
Speaker 6: the shelf when you called me? So we've got to
Speaker 6: be really good at that before we ever start thinking
Speaker 6: about pulling the part, putting on a truck and dispatching
Speaker 6: that to the customer.
Speaker 2: Well, and the overall concept of the number of parts
Speaker 2: and the availability of the parts that there are, you
Speaker 2: have to be very good of making sure that you
Speaker 2: have the right mix of parts.
Speaker 3: That you can't stock everything.
Speaker 6: No, I mean ince when you think of AI, that's
Speaker 6: typically what you used in the industry to not only
Speaker 6: you've sold it to reorder and making certain you've got
Speaker 6: not just the right part, but the quantity on hand
Speaker 6: in the shelf. And you know, at Rush we still
Speaker 6: carry over four hundred million dollars in parts inventory across
Speaker 6: one hundred.
Speaker 5: And fifty seven locations. So speed is it for part,
Speaker 5: it's delivery.
Speaker 6: And when we think about service, this is where strategically
Speaker 6: we want to continue to expand our mobile service operations.
Speaker 6: And so why is that so important mobile service because
Speaker 6: speed equals dwell time lowered for our customer. So without
Speaker 6: a doubt, if I can come to the customer versus
Speaker 6: them coming to me, we can cut that dwell time
Speaker 6: in half. So we think our customers expectations just continue
Speaker 6: to want faster service, faster repair. We talked about it.
Speaker 6: If it's not running, they're not generating revenue, so out.
Speaker 3: Of time we cut them back.
Speaker 2: And the timing of that mobile service could actually be
Speaker 2: when they're on their downtime, so it's not necessarily taking
Speaker 2: them off the road. There may be a brake system
Speaker 2: or you know, the hours of service, and they may
Speaker 2: be off at a particular time, and if the mobile
Speaker 2: service can get to them and then take care of it,
Speaker 2: then it's a win win because they're not off the
Speaker 2: road technically right for any long period of time, and
Speaker 2: there's truck is serviced and service well so it doesn't
Speaker 2: break down later on as well.
Speaker 6: And when you think of that strategically trying to decrease
Speaker 6: the dwell time and speed, it's really it's about hours
Speaker 6: of operations.
Speaker 5: When will you work, do you work weekends? Will you
Speaker 5: work grievyard shifts?
Speaker 6: All those things, And really our mobile service team is
Speaker 6: geared up to do those things. They're working less traditional
Speaker 6: hours than our brick and mortar technicians on the yard.
Speaker 6: So anyway, they've got a great skill set. So many
Speaker 6: of them are here with us today. I'll have a
Speaker 6: great time interacting with them tonight and tomorrow. But we
Speaker 6: value those technicians and they help us meet our strategic
Speaker 6: in we want value and we want speed for our customers.
Speaker 3: Oh and you guys provided for sure.
Speaker 2: Because I know a lot of people that I talk
Speaker 2: to from time to time in the business. They're always
Speaker 2: raving about rush truck centers. They're talking about how.
Speaker 3: Good it is.
Speaker 2: So before we get out of here, one of the
Speaker 2: things we need to talk about, and we're talking with
Speaker 2: and now with Jodi Pollard, Senior vice president Vehicle after
Speaker 2: Market Sales, is we've got some emission standards, emission changes
Speaker 2: coming up with the first of the year.
Speaker 7: Well it'll be a twenty twenty seven. So I mean
Speaker 7: we've talked multiple times this past year. I don't think
Speaker 7: too much has changed and respected the landscape of complexity
Speaker 7: that this year has brought for our industry, everything from
Speaker 7: interest rates to the general freight economy. I should start,
Speaker 7: I should start right there is the general freight economy
Speaker 7: due to just being too much capacity, but also you know,
Speaker 7: just the regulation uncertainty that has just happened to our industry.
Speaker 7: And there was a lot of clear things that were
Speaker 7: made with the Trump administration, with the ev mandate going away.
Speaker 5: There's been a lot of good work.
Speaker 7: But in respect to what was the law of the
Speaker 7: land before the Trump administration was that we were going
Speaker 7: to get to thirty five milligram and Knox by twenty
Speaker 7: twenty seven. And I believe this the manufacturers as well
Speaker 7: as the EPA is going to keep that as the
Speaker 7: law of the land.
Speaker 5: For your listeners, you know, I would just.
Speaker 7: Tell you that there's a certainly amount of inventory on
Speaker 7: the ground that if you are making a truck purchase
Speaker 7: because your business requires it, you know this next calendar,
Speaker 7: you're you really need to contact the rush truck centers
Speaker 7: because you know this, you could get into a particular
Speaker 7: area where it's limited amount of allocation or some form
Speaker 7: of allocation leading into an emissions change in twenty twenty seven.
Speaker 7: So we are already out there telling our fleets to
Speaker 7: start playing now, but sometimes the small to mid sized
Speaker 7: carrier guy doesn't necessarily know all this information. With each
Speaker 7: technology change, the first you know, bad out of the box,
Speaker 7: if you will, has its set of challenges. Always new
Speaker 7: products had its set of challenges, and I'm not speaking
Speaker 7: fearedom in any stretch of the imagination, but we know
Speaker 7: the product or what it is today and how it performs.
Speaker 7: So if you are trying to make business decisions based
Speaker 7: on capital deployment on buying new trucks, you really need
Speaker 7: to start thinking about doing that right now because it
Speaker 7: could get very tight in the second half of twenty
Speaker 7: twenty six leading into twenty twenty seven when the emission
Speaker 7: change does happen.
Speaker 2: Well, of course, you know there's a there's a timeframe,
Speaker 2: and I mean, if you have to place the order,
Speaker 2: the company needs to know how many they have to
Speaker 2: manufacture and then plan for people coming in at the
Speaker 2: last minute.
Speaker 3: Type of thing.
Speaker 7: So and certainly it you know this industry in your
Speaker 7: customers or excuse me, your listeners. It's been a challenging
Speaker 7: year out there, and you know they're probably put.
Speaker 5: Off the truck sale or truck buying for a while now.
Speaker 7: And you know, there's a lot more miles that are
Speaker 7: on trades that we're seeing right now. Six hundred thousand
Speaker 7: mile trades were the traditional five hundred thousand miles or
Speaker 7: even that those three hundred thousand miles. So you've got
Speaker 7: to be pretty conscientious of that too by extending your mileage,
Speaker 7: because that resist becomes a factor when you go, you know,
Speaker 7: want to buy a new truck. So it's been a
Speaker 7: it's been a very what I would say, it's been
Speaker 7: a constant news cycle in the trucking industry right now.
Speaker 2: But well, and the thing is that we've talked about
Speaker 2: in the past is that you guys are there not
Speaker 2: just to sell vehicles, but to actually educate them and
Speaker 2: work with your customers that to let them know what's
Speaker 2: going on and so that they can plan ahead and
Speaker 2: know where they need to be.
Speaker 7: Yeah, for me, it's every week seems like I just
Speaker 7: made a comment about that news cycle. I am relearning
Speaker 7: things that I've already learned because I was a year
Speaker 7: ago talking about battery electric vehicles and this year I'm
Speaker 7: not talking about battery electric vehicles. I'm talking about thirty
Speaker 7: five milligram Knox. So yes, education is a very reliable
Speaker 7: source when you're making business decisions and the rules are
Speaker 7: getting a little bit more established, so you know how
Speaker 7: to plan for your fleet.
Speaker 2: And so you know anybody out there that are looking
Speaker 2: to plan this www.
Speaker 7: Dorush Truck Centers dot Com exactly and we can definitely
Speaker 7: serve your needs. We have plenty of inventory on the
Speaker 7: ground and we can always use one of our truck
Speaker 7: sales specialists to spec you as a specific truck.
Speaker 3: Very good, Jody Polers, Thank you very much.
Speaker 5: Jody Poler is good to be with you. Happy holidays.
Speaker 3: Happy holidays to you too.
Speaker 2: Vice Presidents of Vehicle Afromarket Sales and Rob Nixon, VP
Speaker 2: of Sales. Thank you guys both for stopping by and
Speaker 2: certainly appreciate it. I'm Kevin Bordon, America's struck In Network
Speaker 2: seven hundred Wlwright.
Speaker 1: News Radio seven hundred WLW and iHeartRadio Station Guarantee Human
Speaker 1: seven hundred WLW HI Heard Radio.
Speaker 5: This is Jim. Hello.
Speaker 12: Jim started advertising with iHeartRadio way back in April.
Speaker 5: And now I have customers out the door. And this
Speaker 5: is Sarah Hi. She start.
Speaker 2: Seven hundred WLW. I'm Kevin Gordon. This is America's struck
Speaker 2: A Network. I have the pleasure of speaking with Chris Purcell.
Speaker 2: We're at the Rush Enterprises twentieth Anniversary Tech Skills Rodeo,
Speaker 2: and well I have again Chris Purcell. Last year was
Speaker 2: the Grand Champion, already had done well.
Speaker 3: Anyway, We'll leave it up to you. Tell us all
Speaker 3: about yourself, and I guess, sir.
Speaker 14: I've been with Rush Truck Centers for twenty six years,
Speaker 14: been to the rodeo eight times. This is my last year,
Speaker 14: was my second time as Grand Champion, and I'm here
Speaker 14: competing again in the International Medium Duty Division and hoping
Speaker 14: to do it again.
Speaker 5: But all I can do is try. Well, That's all
Speaker 5: you can do is do your best.
Speaker 2: That's right now, looking back in terms of the competition,
Speaker 2: the eighth time, right that you competed, that's right. What's
Speaker 2: the difference between year one and I guess how many
Speaker 2: times did you compete before you won the first grand prize?
Speaker 14: I believe it was six times competing before I won
Speaker 14: the Grand Champion the first time back in twenty twenty one,
Speaker 14: and that was actually virtual, so it was online.
Speaker 5: A lot of it was question and answers.
Speaker 14: There was a little bit of interactive diagnostics, you.
Speaker 5: Know, over the computer.
Speaker 3: Uh huh.
Speaker 5: But yeah, one Grand Champion twenty twenty one.
Speaker 2: Okay, so I guess I would obviously twenty twenty one.
Speaker 2: Having to be virtual is completely different than doing to
Speaker 2: the person.
Speaker 5: Yeah, winning it in person was great.
Speaker 14: Just the atmosphere we had, the camaraderie and everything that.
Speaker 14: I don't congratulating you, the cheers, the pictures, interviews afterwards.
Speaker 5: I mean it was just a big deal.
Speaker 2: Yeah, absolutely, that's that is I mean, well, being the
Speaker 2: top champion and anything is great, and the fact that
Speaker 2: this is one of those areas of expertise and so on.
Speaker 3: So what was the competition like so far this year?
Speaker 14: It's the same in the essence that they bug your truck,
Speaker 14: they don't give you any information. When the clock starts,
Speaker 14: they hand your work order, you got a customer complaint
Speaker 14: on there, and you go from there. Sometimes they're looking
Speaker 14: for procedures, sometimes they're looking for your knowledge, and you
Speaker 14: never know which path is the best.
Speaker 3: To take uh huh? Now is okay? I mentioned that?
Speaker 2: So is there a starting point or I guess everybody's
Speaker 2: a little different the way they approach things, or is
Speaker 2: it pretty much the same or if you.
Speaker 14: Kind of take it from a shop environment, I mean
Speaker 14: you want to go by your knowledge to kind of
Speaker 14: fast track the diagnostic and repair. So based on the
Speaker 14: symptom you would want to tackle it off of, you know,
Speaker 14: your experience, where do you start? I'm going to check
Speaker 14: these few things first before I go to a manual
Speaker 14: or before I start a procedure.
Speaker 2: Now, because in a lot of instances, I would assume
Speaker 2: that it's something that maybe you've encountered before.
Speaker 14: Correct ye, And sometimes well a lot of times at
Speaker 14: the shop, there are a lot of things you do
Speaker 14: see repetitively. So yeah, you've seen this happen two or
Speaker 14: three times, so you're going to automatically go there to
Speaker 14: see if that's the failure and this it is?
Speaker 2: How like going to the manual and saying, okay, step one,
Speaker 2: step two, step three, correct, I can skip all that
Speaker 2: because I've seen this before. I've heard about this before.
Speaker 2: Let's start at step five, six seven.
Speaker 14: That's right, And in this environment, it may be something
Speaker 14: you've run across before, but it may not.
Speaker 3: Uh huh.
Speaker 14: The judges they figure out the bugs every year. They
Speaker 14: put the bugs on the truck for you to figure out.
Speaker 2: I think that would be kind of an interesting task
Speaker 2: right there alone. Okay, how can we challenge these guys
Speaker 2: this year about this? By the way, I'm speaking with
Speaker 2: Chris Purcell. He is the grand champion last year and
Speaker 2: also in twenty twenty one, a service technician out of
Speaker 2: Atlanta and.
Speaker 3: Joining us here.
Speaker 2: So I guess, from the standpoint of the people setting
Speaker 2: this up, what could we complicate or what can we
Speaker 2: do to make this a little more challenging this year
Speaker 2: last year? How can we do this? I think that
Speaker 2: would be kind of a I.
Speaker 14: Think it's this challenging itself, just just because of the unknown. Well, uh,
Speaker 14: your judge has a clipboard and he's got boxes he's
Speaker 14: marking off, and.
Speaker 5: You have no idea what they are.
Speaker 14: Uh huh, you don't know, like I said previously, if
Speaker 14: they're going for a knowledge or procedure. Oh okay, So
Speaker 14: as far as what they can do to make it
Speaker 14: more challenging, they do a really good job every year.
Speaker 2: Well you know, you know, you look at I look
Speaker 2: at these things in terms of I don't know if
Speaker 2: you've watched any of the cooking shows or the cooking
Speaker 2: competitions where they have the judges, and from what I've noticed,
Speaker 2: it's not like that because in those instances, the judges
Speaker 2: will come around and they'll be asking the person questions
Speaker 2: and going, well, you know, why are you using this
Speaker 2: ingredient on this and you're trying to do this. They're
Speaker 2: not supposed to interfere. They're just observing. And then you said,
Speaker 2: you don't know what they're observing or what they're asking,
Speaker 2: whether they're looking for on the procedural point, did he
Speaker 2: do this, this and this or the technique even correct.
Speaker 14: We try to ask questions throughout and most of the
Speaker 14: time we either get most of the time the judges
Speaker 14: tell you I can't answer that, so they give no guidance.
Speaker 5: Say you're on your own. You're on this sick Er swim,
Speaker 5: You're on your own. If you make it to day
Speaker 5: two competition.
Speaker 14: It's a little bit different because you have to test
Speaker 14: on in my category, you test on an international and
Speaker 14: then a Peterbilt, and being an international technician, I'm familiar
Speaker 14: with Peterbilt.
Speaker 5: They do kind of guide.
Speaker 14: You as and they would ask you what would you
Speaker 14: do working on your product an international When you would
Speaker 14: describe that to them, they say, well, we got something
Speaker 14: similar to that.
Speaker 3: So day two.
Speaker 5: You get a little bit of.
Speaker 14: Guidance when you're working on the unfamiliar product, but when
Speaker 14: you're working on your own product, there's no guidance.
Speaker 5: It's just you do what you do.
Speaker 3: Oh that's cool. Now let's get to you for a
Speaker 3: moment here.
Speaker 2: Yeah, Chris Persall is the Grand Champion last year and
Speaker 2: also in twenty twenty one, hoping for a third champion
Speaker 2: chip this year. You've been with the company for fourteen years,
Speaker 2: you said, twenty six, twenty six, Oh my goodness, I'm sorry. Oh,
Speaker 2: there's somebody person right before you.
Speaker 6: That was.
Speaker 2: But so what got you in the got you into
Speaker 2: the business in the first place?
Speaker 3: How did you come about?
Speaker 14: Right to high school, I was working at automotive quickly places,
Speaker 14: changing oil, moved up to another place, did a little
Speaker 14: bit more as far as tune ups breaks and got
Speaker 14: a call that they were looking for an opening for
Speaker 14: electrical tech.
Speaker 5: At that time, noally motor trucks.
Speaker 14: And now there's a fairly large Automotive group in the
Speaker 14: Atlanta area, and I worked there started worked there in
Speaker 14: ninety nine and I'm still the same location. But Rush
Speaker 14: purchased Nally's truck side through an acquisition in twenty eleven,
Speaker 14: so I've been at the same location since nineteen ninety nine.
Speaker 3: Wow, that's great.
Speaker 2: So in terms of you wanted to get into that
Speaker 2: industry right from the start.
Speaker 5: I think it.
Speaker 14: You get that sense of accomplishment for making repairs. I've
Speaker 14: got the curiosity wanting to know why something failed, why
Speaker 14: something works.
Speaker 3: I always had that.
Speaker 2: That's kind of along the lines of, I guess the
Speaker 2: engineering brain type of thing where people always want to
Speaker 2: figure out how something works, how it's put together, how
Speaker 2: it you know, why it's not working, how it works,
Speaker 2: and dig into that.
Speaker 14: Right in our industry, you know, sometimes you run across
Speaker 14: a lot of repeat failures because nobody ever found the
Speaker 14: root cause of what issue was, uh huh. And I
Speaker 14: get a lot of that in my shop. If something's
Speaker 14: been to this shop, that shop, or even at our
Speaker 14: shop a time or two, then it ends up in
Speaker 14: my lap to figure out why it keeps happening and
Speaker 14: make sure it doesn't happen again.
Speaker 3: Oh, that's great.
Speaker 2: So in terms of this year, as far as the
Speaker 2: competition is concerned, stuffer competition or can you even tell?
Speaker 14: At this you see a lot of the same faces
Speaker 14: year after year, and you know everybody that makes.
Speaker 5: It here is a good technician.
Speaker 3: Uh huh.
Speaker 14: The repeat competitors, I mean, you know that they've got
Speaker 14: a leg up on the guys that's never been here before.
Speaker 3: H huh. They kind of know.
Speaker 2: Well, you guys know what to expect when you come in,
Speaker 2: and so it's not a culture shock for you exactly.
Speaker 5: It's it's a different experience every time.
Speaker 14: The nerves never go away, but at least as opposed
Speaker 14: to a newcomer, the season techs that's been here numerous times,
Speaker 14: they know what to expect, so they're a little bit
Speaker 14: more of a challenge, I would say, even though you
Speaker 14: don't know what your score is compared to somebody else's.
Speaker 3: Again, we're talking with Chris Purcell.
Speaker 2: He is the past Grand champion in twenty twenty one
Speaker 2: and last year and hopefully again this year. One final
Speaker 2: question for you, any advice for anybody interested in getting
Speaker 2: into this area? What can you recommend? What do you
Speaker 2: you know? How do you suggest people get involved.
Speaker 14: If you're looking to get into the heavy duty truck
Speaker 14: repair aspect as a technician. There are a lot of
Speaker 14: trade schools out there, and RUSH has a great program
Speaker 14: as an entry level. After you've graduated trade school, they've
Speaker 14: got an entry level mentor program that they'll bring you
Speaker 14: in and it's a great head start.
Speaker 3: Uh huh.
Speaker 2: And so again, and I've seen it seems that with
Speaker 2: the younger people that are getting a little bit more
Speaker 2: interested in the trades than they have been in the past.
Speaker 2: I don't know if just a feeling on my part
Speaker 2: or we're actually seeing.
Speaker 5: It, it seems that way.
Speaker 14: I mean, I don't know if it's got anything to
Speaker 14: do with the expense of going to college for their aspects.
Speaker 14: I mean, there are trade schools related to this industry,
Speaker 14: and I'm sure that comes with the calls, but maybe
Speaker 14: it's not as much.
Speaker 3: Of them now, exactly right. And that's a great career too.
Speaker 14: It is very fulfilling too when you enjoy the you know,
Speaker 14: like I said, the satisfaction of making repairs getting trucks
Speaker 14: back on the road.
Speaker 2: Well, fantastic best of luck to you, Chris. I certainly
Speaker 2: appreciate you stopping buy and all the best for the competition.
Speaker 5: Thank you, Kevin.
Speaker 3: It's nice mating again.
Speaker 2: Chris Purcell is the grand champion in twenty twenty one,
Speaker 2: last year and hopefully again this year. I'm Kevin Gordon,
Speaker 2: America's Truck and Network seven hundred w LWUS.
Speaker 8: Traffic, Weather, News Radio, seven hundred w LW Cincinnati.
Speaker 9: Their sons in custody for their deaf but that's not
Speaker 9: the big shockwave for Monday. With your top of the
Speaker 9: hour report, I'm Lee mawin Breaking Now.