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Speaker 1: For whom the bells toll. Here in downtown Boston, Zycam

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Speaker 1: set up this pop up apothecary shop that looks something

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Speaker 1: straight out of the seventeen hundreds.

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Speaker 2: We are handing out samples of delicious hot cider and Zycam,

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Speaker 2: which is a cold shortening product.

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Speaker 1: Emily Martin is a senior marketing associate with Zycam. She

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Speaker 1: says the patriotic fanfare matches the commercials they're running with

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Speaker 1: a Paul Revere inspired warning that your.

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Speaker 3: Cold is coming, Your cold is coming.

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Speaker 1: They're handing out free samples of the dissolvable citrus flavored

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Speaker 1: medicines for the common cold, and they're here all day.

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Speaker 4: Once you feel like a cold running, you know, you

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Speaker 4: like you're running nolls.

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Speaker 1: You feel the on the common Jawillette WBZ, Boston's news

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Speaker 1: radio