WEBVTT - George Brunemann - RestoreWellness 0:00:00.000 --> 0:00:16.990 7.06 on a Friday and a very happy one to you. 0:00:17.090 --> 0:00:19.669 Extra special. We were talking earlier in the program about 0:00:20.370 --> 0:00:23.370 diet and wellness and that article I read about just 0:00:23.410 --> 0:00:26.570 a little bit of ultra-processed foods each day, like 3.5 ounces. 0:00:26.630 --> 0:00:30.310 The study showed 8.8 million people followed over a long 0:00:30.330 --> 0:00:34.389 period of time. Just 3.5 ounces of ultra-processed food can 0:00:34.430 --> 0:00:40.339 have a large statistical increase in cardiovascular disease, cancer, death 0:00:40.420 --> 0:00:44.019 from causes from a variety of different disease states, et cetera. 0:00:44.060 --> 0:00:46.820 So processed food is bad for you. And someone knows 0:00:46.840 --> 0:00:49.159 all about that and took stock in his health quite 0:00:49.200 --> 0:00:54.040 some time ago and has improved it dramatically, opened a website, restorewellness.org. 0:00:54.550 --> 0:00:56.930 George Brenneman, who typically comes in with Keith Tenenfeld, is 0:00:56.990 --> 0:01:00.170 also into fitness and more of a holistic form of 0:01:00.230 --> 0:01:03.110 medicine as to this traditional, let's rely on a pharmaceutical 0:01:03.150 --> 0:01:05.490 kind of thing. George, it's always great having you back in. 0:01:05.530 --> 0:01:06.670 Got lots to unfold today. 0:01:06.690 --> 0:01:08.530 Yeah, Brian, great to be here again. It's been a while. 0:01:08.810 --> 0:01:11.899 And the way you want to approach today's program, and 0:01:11.920 --> 0:01:15.940 I think it's an ideal one, the politics behind the 0:01:15.980 --> 0:01:19.620 major health policies that we've been confronted with over the years, 0:01:20.480 --> 0:01:22.900 and I had a flashback because we're going to talk 0:01:22.920 --> 0:01:24.980 about the food pyramid later in the show, unless you 0:01:25.000 --> 0:01:28.970 want to do it right now. But the propaganda campaign 0:01:29.010 --> 0:01:31.910 the United States Department of Agriculture launched on us back 0:01:31.930 --> 0:01:34.750 in the early 70s, we have video in the classroom, 0:01:34.770 --> 0:01:38.080 which was 4-4-3-2, that was a food pyramid. I can 0:01:38.140 --> 0:01:40.300 still hear that damn jingle in my head to this day. 0:01:40.940 --> 0:01:44.990 And 4-4-3-2 was, of course, recommended four servings of fruits 0:01:45.050 --> 0:01:47.690 and vegetables. And I guess that's fine, but four servings 0:01:47.730 --> 0:01:50.590 of breads and cereals, three servings of milk, which would 0:01:50.610 --> 0:01:52.750 be cheese and dairy, and then finally two servings of meat. 0:01:53.170 --> 0:01:54.830 We kind of flipped that on top of its head 0:01:54.870 --> 0:01:57.770 of late because we all found out that carbs, breads, 0:01:57.850 --> 0:02:00.050 and cereals are actually really bad for us. How did 0:02:00.070 --> 0:02:01.510 we end up with that back then? You want to 0:02:01.530 --> 0:02:02.470 start there? Is that okay? 0:02:02.530 --> 0:02:05.880 We can start there. So it's all this evolution. That 0:02:06.380 --> 0:02:08.980 I think is tightly linked to who was in charge 0:02:09.160 --> 0:02:11.440 of the government and who got their money to them 0:02:11.480 --> 0:02:14.000 in order to change things around. So if you go 0:02:14.080 --> 0:02:17.900 prior to like 1900, everything was all about balance. So 0:02:17.940 --> 0:02:21.950 you had food was broken into the groups of dairy, meat, 0:02:22.630 --> 0:02:26.830 carbs and oils, fats. And pretty much all of that 0:02:26.850 --> 0:02:29.410 came from natural sources, right? So the fats were butter 0:02:29.610 --> 0:02:33.390 and lard, and the carbs were whole wheat and grains. 0:02:33.490 --> 0:02:35.890 Chemistry hadn't made it into food production yet. 0:02:36.130 --> 0:02:39.410 Exactly. And so everything was always about balance. And then 0:02:39.570 --> 0:02:43.850 what started to happen is agriculture learned to make more 0:02:43.880 --> 0:02:45.960 and more wheat and more and more corn per acre. 0:02:46.720 --> 0:02:51.560 You started seeing this push towards carbs, towards cereals. And 0:02:51.600 --> 0:02:54.959 a lot of that was pressed by, you know, I 0:02:55.000 --> 0:02:56.959 think it was Nestle, one of the companies that made 0:02:57.000 --> 0:03:01.639 all the cereals. And they started essentially bribing them to say, hey, 0:03:01.700 --> 0:03:03.620 you need to have more of this. You need to 0:03:03.639 --> 0:03:05.060 have more of this. And they were going against the 0:03:05.100 --> 0:03:05.700 sugar lobby. 0:03:05.720 --> 0:03:08.639 Wasn't it Kellogg who invented cereals, the cornhole cornflake phenomenon? 0:03:08.660 --> 0:03:11.360 Didn't he start that? I think it is. Okay. Is 0:03:11.380 --> 0:03:12.980 that the kind of cereals you were referring to? 0:03:13.000 --> 0:03:14.450 That's what I referred to. So when all of a 0:03:14.470 --> 0:03:17.850 sudden you had Cheerios and cornflakes and Wheaties and all 0:03:17.889 --> 0:03:21.040 of these things that, were just pure carbs. And then 0:03:21.090 --> 0:03:23.169 they would add sugar because somebody wanted to eat just 0:03:23.250 --> 0:03:23.810 plain wheat. 0:03:23.830 --> 0:03:26.049 Well, and carbs convert to sugar. Exactly. 0:03:26.110 --> 0:03:29.290 There's like a five-minute difference between that inside your body. 0:03:29.330 --> 0:03:31.440 I mean, when you put them in, it becomes sugar. 0:03:32.200 --> 0:03:35.800 And so you had all of these forces pushing the 0:03:35.840 --> 0:03:41.760 American public towards this idea that carbs are good, fat's bad. 0:03:42.430 --> 0:03:46.530 And a lot of that historically goes back to one study. 0:03:46.940 --> 0:03:49.089 It's the same as the cholesterol study. It's a guy 0:03:49.130 --> 0:03:53.390 named Ansel Keys. It was called the Seven Countries Study. 0:03:54.110 --> 0:03:56.310 And the reason it was called the Seven Countries Study 0:03:56.330 --> 0:03:59.510 is he had this nice graph, and I can pull 0:03:59.550 --> 0:04:01.610 it up if I can get my internet to connect. 0:04:01.890 --> 0:04:05.010 But basically what he did is he picked Japan, the 0:04:05.030 --> 0:04:08.690 United States, UK, and four other countries. 0:04:08.830 --> 0:04:10.310 We guess Italy with the Mediterranean diet. 0:04:10.350 --> 0:04:12.960 Italy was one of them, yes. And so he puts 0:04:13.020 --> 0:04:17.260 this plot up of number of heart attacks versus amount 0:04:17.400 --> 0:04:20.930 of fats that people were eating. Now, keep in mind, 0:04:21.140 --> 0:04:23.710 ever since 1910, when Crisco was invented, we're going to 0:04:23.750 --> 0:04:27.010 talk about that, the amount of fats that were coming 0:04:27.050 --> 0:04:30.690 from vegetable and seed oils was increasing. So after 1910, 0:04:30.690 --> 0:04:32.270 we started getting this artificial fat. 0:04:32.290 --> 0:04:33.390 Which is a different phenomenon. 0:04:33.410 --> 0:04:36.229 A different phenomenon. So what Ancel Keys did is he 0:04:36.250 --> 0:04:38.890 took these seven things and he plotted these seven countries 0:04:38.970 --> 0:04:42.230 on a map, and it said basically— So Japan had 0:04:42.270 --> 0:04:44.630 almost no fat intake whatsoever, and then you got the 0:04:44.650 --> 0:04:46.920 United States on the other end. And he drew this 0:04:47.040 --> 0:04:50.000 line between how many heart attacks and how much fat. 0:04:50.020 --> 0:04:51.940 And it looks like this perfectly straight line, and it's 0:04:51.980 --> 0:04:53.240 called the seven-country study. 0:04:53.500 --> 0:04:54.140 You can look it up. 0:04:54.620 --> 0:04:56.580 And if all you ask for is that study, that's 0:04:56.600 --> 0:04:57.260 all you will see. 0:04:57.339 --> 0:04:58.919 But that does not prove causation. 0:04:59.310 --> 0:05:01.390 Well, what's even better is if you ask for the 0:05:01.490 --> 0:05:03.950 whole study, there's actually 22 countries. 0:05:04.170 --> 0:05:04.330 Mm-hmm. 0:05:04.630 --> 0:05:06.930 And if you put that data on a plot, it's 0:05:06.970 --> 0:05:10.650 just random everywhere. There's no line at all. It's just covered. 0:05:11.029 --> 0:05:14.060 So there's no correlation whatsoever between the amount of fat 0:05:14.070 --> 0:05:16.280 you eat and heart disease. And they never drew a 0:05:16.320 --> 0:05:19.980 distinction between fat coming from animals and fat coming from seeds. 0:05:20.279 --> 0:05:22.420 So after that one study, the science was settled. 0:05:22.600 --> 0:05:23.340 The science was settled. 0:05:23.380 --> 0:05:25.020 The government adopted it. We're going to talk about COVID 0:05:25.040 --> 0:05:26.779 later in the show, too, aren't we? Yes, exactly. 0:05:26.800 --> 0:05:30.539 Yeah, okay. If you look at the original study, there's 0:05:30.580 --> 0:05:33.620 no correlation whatsoever, but he published it with only seven 0:05:33.660 --> 0:05:37.789 data points that look like this perfectly straight line. In engineering, 0:05:37.810 --> 0:05:40.530 we call that lying with data. Yes. And so he 0:05:40.570 --> 0:05:43.330 threw away anything that didn't match and somehow he got 0:05:43.470 --> 0:05:46.350 the entire Congress and everybody to adopt this. 0:05:46.510 --> 0:05:49.029 Well, did the food companies latch onto that and use 0:05:49.050 --> 0:05:51.929 that as a springboard to push what they were selling? 0:05:52.130 --> 0:05:55.830 And then sugar was subsidized and sugar said, Oh heck 0:05:55.890 --> 0:05:57.930 it's fat. So we can pump out all the sugar 0:05:57.990 --> 0:05:58.310 we want. 0:05:58.330 --> 0:05:58.510 Yeah. 0:05:58.550 --> 0:06:01.840 We liked this study because they drove people away from 0:06:01.880 --> 0:06:04.539 meat and dairy. Now what happens is, is by the 0:06:04.600 --> 0:06:07.140 time we get to the food pyramid and a little later, 0:06:07.640 --> 0:06:10.060 the fat and dairy lobbies start to get stronger. And 0:06:10.080 --> 0:06:12.279 so they're pushing that they want more of their stuff 0:06:12.339 --> 0:06:15.980 in there. It's just this corruption. 0:06:16.040 --> 0:06:19.100 The takeaway of this is, of course, you know, I'm 0:06:19.120 --> 0:06:20.800 not going to be critical of capitalism, but in the 0:06:20.820 --> 0:06:23.400 name of the almighty dollar, no one was in everybody's 0:06:23.440 --> 0:06:27.510 interest in selling their product and creating a, well, a vehicle, 0:06:27.690 --> 0:06:30.950 perhaps a lie, perhaps an erroneous study to support the 0:06:30.970 --> 0:06:33.409 purchase of their particular product. But none of this had 0:06:33.550 --> 0:06:35.750 anything to do with the health of the American people. 0:06:35.910 --> 0:06:38.770 No, and that's the key, is they didn't even look 0:06:38.790 --> 0:06:40.870 at what happened with heart attacks after they adopted the 0:06:40.910 --> 0:06:43.790 new pyramid and adopted this approach of no fat. 0:06:43.910 --> 0:06:47.849 Well, let me ask you this, because this sounds suspiciously 0:06:47.930 --> 0:06:51.460 like the tobacco litigation. And I always say this, because 0:06:51.540 --> 0:06:54.720 it's the food manufacturers. Again, I don't mind them having 0:06:54.800 --> 0:06:57.180 a profit motive. I'm glad I have food available to 0:06:57.220 --> 0:07:01.430 me to buy. But if they knew... that this was 0:07:01.490 --> 0:07:03.990 bad for us, but nonetheless pushed it and knew that 0:07:04.029 --> 0:07:08.330 the study was in fact misinterpreted, perhaps intentionally, and yet 0:07:08.390 --> 0:07:10.430 still pushed it and relied on it. That seems to 0:07:10.470 --> 0:07:12.330 me what the tobacco companies, because they were charged with 0:07:12.410 --> 0:07:16.950 knowingly selling a product, which they denied was harmful and 0:07:17.010 --> 0:07:19.270 the outright to our face lied to us, but they 0:07:19.310 --> 0:07:22.010 had all the data and industry research that showed that no, 0:07:22.050 --> 0:07:23.030 smoking tobacco will kill you. 0:07:23.410 --> 0:07:26.309 Well, capitalism works when you have free access to the data. 0:07:26.390 --> 0:07:28.910 So if everyone knew that the whole study actually was 0:07:28.950 --> 0:07:32.020 based on 22 countries, And they threw away the ones 0:07:32.080 --> 0:07:34.810 that said, hey, there was no correlation whatsoever. If you 0:07:34.850 --> 0:07:37.070 knew that, you could adopt your buying to it. If 0:07:37.110 --> 0:07:39.630 you knew that they were putting chemicals in cigarettes to 0:07:39.670 --> 0:07:42.830 make them more addictive, but also made it more deadly, 0:07:43.470 --> 0:07:44.250 you wouldn't do that. 0:07:44.350 --> 0:07:47.390 We're talking about a period in time, though, where this type, 0:07:48.010 --> 0:07:50.650 no one was having this type of discussion about food. 0:07:51.050 --> 0:07:53.830 There was no processed food. It was only creeping in. 0:07:54.150 --> 0:07:57.090 Your options were all healthy. And might I point out, 0:07:57.150 --> 0:07:59.330 food was a hell of a lot more expensive back then, 0:07:59.380 --> 0:08:03.860 and consuming like 40% of an American household budget, whereas 0:08:03.920 --> 0:08:07.540 it comes in at 5% now. Technology and advancements have 0:08:07.560 --> 0:08:10.740 allowed a less expensive food production. But can you, I mean, 0:08:10.820 --> 0:08:14.520 do you think really people in 1910 were talking about 0:08:15.040 --> 0:08:18.090 carbs and Oh, heck no. And fats and whether or 0:08:18.110 --> 0:08:19.330 not that study was around or not. 0:08:19.550 --> 0:08:21.170 Well, and see, the other side of this, we're talking 0:08:21.210 --> 0:08:25.550 just about diet. In 1910, everybody walked and rode their bicycles. 0:08:25.570 --> 0:08:28.960 There was, again, the price of food relative to income. 0:08:29.620 --> 0:08:31.800 You just didn't eat excess quantities of food unless you 0:08:31.820 --> 0:08:34.260 were on the highest income levels. Right. I mean, even 0:08:34.300 --> 0:08:35.679 when I was a kid, I was the fattest kid 0:08:35.700 --> 0:08:37.880 in the neighborhood. Everybody was skinny as a rail. And 0:08:37.950 --> 0:08:39.910 I grew up in what some people might perceive to 0:08:39.929 --> 0:08:43.020 be an affluent neighborhood. There weren't fast food places all over. 0:08:43.080 --> 0:08:45.080 It was a lucky day if you got to go. 0:08:45.140 --> 0:08:47.400 My God, we're going to McDonald's. It happened like once 0:08:47.500 --> 0:08:48.540 every couple of months. 0:08:48.760 --> 0:08:51.530 Oh, absolutely. And in our household, you got a half 0:08:51.550 --> 0:08:54.970 a cup of pop a day. One soda a week. 0:08:55.030 --> 0:08:57.150 On Saturday night, she got one drink. 0:08:57.270 --> 0:08:59.209 You and I grew up in the same household, basically. 0:08:59.350 --> 0:09:01.930 One soda a week, Saturday night, my sister and I 0:09:01.970 --> 0:09:06.800 watching Mary Tyler Moore, Bob Newhart, and Carol Burnett. Enjoying 0:09:06.820 --> 0:09:07.160 our one. 0:09:07.320 --> 0:09:08.460 That was the lineup back in the 70s. And then 0:09:08.480 --> 0:09:10.059 Sundays you got to watch World of Disney. 0:09:10.100 --> 0:09:14.189 Wide World of Disney. Yes, amen. Plus the Wide World 0:09:14.210 --> 0:09:16.810 of Sports on a Sunday morning afternoon, too. George Brenneman, 0:09:16.830 --> 0:09:20.790 we'll continue talking about health. We're going to dive into 0:09:20.870 --> 0:09:24.010 the 1910 effort to move to vegetable oil. We'll also 0:09:24.050 --> 0:09:26.369 talk about the demonization of cholesterol. We'll go to the 0:09:26.410 --> 0:09:30.370 food pyramid as well. And COVID-19. Yep, lots to unpackage 0:09:30.410 --> 0:09:35.819 in this hour at 715. 5KRC, the talk station. 720-855-KRCD 0:09:35.840 --> 0:09:38.600 Talk Station. Happy Friday. George Brenneman in the studio. Check 0:09:38.620 --> 0:09:44.179 him out online. RestoreWellness.org. Lots of resources there to try 0:09:44.200 --> 0:09:46.260 to get you on the right track. And, of course, 0:09:46.300 --> 0:09:48.750 this morning we're talking about politics and health over the years. 0:09:48.760 --> 0:09:51.570 We dove into my intention. I didn't want to go 0:09:51.610 --> 0:09:55.489 out of order because we're moving from 1910 forward to 2019. 2019, 0:09:55.490 --> 0:10:01.310 of course, the COVID lies. 1910, George Brenneman. the move 0:10:01.330 --> 0:10:03.100 to vegetable oil now one of the things i learned 0:10:03.120 --> 0:10:04.750 from you and keith and i've tried to do my 0:10:04.820 --> 0:10:08.600 best no more seed oils no more vegetables what we 0:10:08.700 --> 0:10:12.120 use in the thomas household avocado oil right olive oil 0:10:12.860 --> 0:10:18.020 lard and tallow yep and butter Oh, that's a given, man. 0:10:18.360 --> 0:10:20.179 Did I have to even put that on the list? 0:10:20.240 --> 0:10:22.780 Yeah, you do, because there's been such an attack on it. 0:10:23.000 --> 0:10:25.090 Well, that goes to the cholesterol. We can demonize. We'll 0:10:25.110 --> 0:10:27.150 talk about the demonization of cholesterol in the next segment. 0:10:27.190 --> 0:10:28.950 Let's talk about why. How do we end up with 0:10:28.970 --> 0:10:31.470 vegetable oil? Was it really necessary? Oh, yeah, bacon grease. 0:10:31.490 --> 0:10:32.610 I'm going to add that to the list. We save 0:10:32.670 --> 0:10:33.449 our bacon drippings. 0:10:33.470 --> 0:10:34.650 I keep mine in a jar. 0:10:34.670 --> 0:10:36.250 Oh, that's what we do. Put it in the refrigerator. 0:10:36.390 --> 0:10:39.110 You know what's great? Hash browns. Oh, my God. Bacon grease. 0:10:39.710 --> 0:10:41.910 If you're going to eat a potato... fry it up 0:10:41.960 --> 0:10:44.360 in bakeries with some onions and just it's a rare 0:10:44.420 --> 0:10:46.840 occasion but you know i fall off right i fall 0:10:46.880 --> 0:10:48.380 off the carb wagon every once in a while but 0:10:48.720 --> 0:10:50.500 why the moved vegetable what was so. 0:10:50.559 --> 0:10:53.679 The biggest why was it was getting expensive for lard 0:10:53.860 --> 0:10:57.459 and butter and and so they had this seed over 0:10:57.500 --> 0:11:00.500 there cotton seed oil so the production of cotton and 0:11:00.520 --> 0:11:03.380 the cotton gin oh sure introduced this side product of 0:11:03.440 --> 0:11:06.660 cotton seed oil because they're squishing it so they used 0:11:06.710 --> 0:11:11.900 it for things like uh greasing equipment and for, you know, 0:11:11.920 --> 0:11:14.140 the stuff you wouldn't use oil and grease. 0:11:13.940 --> 0:11:15.020 For, right? Industrial purposes. 0:11:15.040 --> 0:11:18.600 Because it looked horrible, it smelled horrible, it tastes horrible. 0:11:19.920 --> 0:11:23.940 Procter & Gamble created this way that you could get 0:11:24.000 --> 0:11:27.650 rid of the smell, make it clear, and add water 0:11:27.690 --> 0:11:29.830 to it so it turned into a solid. And suddenly 0:11:29.850 --> 0:11:35.070 we have crystallized cottonseed oil, otherwise known as Crisco. And 0:11:35.110 --> 0:11:39.679 they spent a fortune creating advertisements and P & G 0:11:39.700 --> 0:11:41.660 is a marketing company, right? I mean, they did have 0:11:41.679 --> 0:11:44.970 the science to get this ugly oil to look and 0:11:45.090 --> 0:11:46.850 almost taste all right. 0:11:46.870 --> 0:11:50.430 Well, it performed like traditional lard. Right. 0:11:50.830 --> 0:11:52.690 They noticed that it almost looked like it, so they 0:11:52.730 --> 0:11:55.069 found a way to make it look exactly like lard. 0:11:55.690 --> 0:11:57.929 And they started pushing this out. And they did it by, 0:11:58.070 --> 0:12:01.640 you know, they would have recipe books. They would push 0:12:01.700 --> 0:12:05.040 it in every form they possibly could. And suddenly you 0:12:05.080 --> 0:12:08.440 have Crisco coming out. You had margarine companies in Europe 0:12:08.480 --> 0:12:12.150 that were learning how to take the smell and the 0:12:12.220 --> 0:12:16.699 taste out of it and make it taste like something else. Margarine, anymore, 0:12:16.740 --> 0:12:18.700 I look at margarine, and I think its best use 0:12:18.740 --> 0:12:21.080 is like if you've got a squeaky door hinge, you 0:12:21.100 --> 0:12:22.640 can put some margarine on it, and it'll make it 0:12:22.700 --> 0:12:25.619 not squeak. That's about the best use for margarine. I 0:12:25.640 --> 0:12:28.559 can't imagine eating that stuff anymore. There's nothing good about it. 0:12:28.559 --> 0:12:29.180 No, there isn't. 0:12:29.300 --> 0:12:31.840 So Procter & Gamble started with the cottonseed that was 0:12:31.900 --> 0:12:34.770 left over, and then they found out soybeans. Hey, you 0:12:34.790 --> 0:12:37.210 can get soybean oil and play around with soybean oil. 0:12:37.850 --> 0:12:41.370 And now it's corn seeds and corn oil. All of 0:12:41.429 --> 0:12:44.430 that is coming around now because they're subsidizing a lot 0:12:44.470 --> 0:12:46.890 of it and because it's still expensive to get the 0:12:47.010 --> 0:12:51.270 natural forms, the animal forms. What's interesting that went along 0:12:51.350 --> 0:12:55.130 on the side is Procter & Gamble also had a 0:12:55.190 --> 0:12:58.970 role in the creation of the American Heart Association. It's 0:12:59.010 --> 0:13:02.569 a really weird thing where they didn't directly give them money, 0:13:02.790 --> 0:13:05.160 but on one of their television shows, they had a 0:13:05.240 --> 0:13:07.790 contest where I don't even remember what it was. I 0:13:07.840 --> 0:13:10.040 think it had something to do with heart health. But 0:13:10.059 --> 0:13:12.120 they recommended you send your story in and you could 0:13:12.140 --> 0:13:14.260 win the contest and then send in a donation to 0:13:14.280 --> 0:13:16.820 the American Heart Association as part of that. Well, that's 0:13:16.880 --> 0:13:20.589 when the American Heart Association went from nine doctors talking 0:13:20.630 --> 0:13:23.650 to each other to this enormous organization because they got 0:13:23.690 --> 0:13:26.770 a ton of money coming in. And they started backing 0:13:26.870 --> 0:13:29.910 whatever it is they were paid to back. So suddenly... 0:13:30.290 --> 0:13:34.830 But unsaturated oils and hydrogenated oils are great, but large bad. 0:13:35.030 --> 0:13:37.309 Much like money and politics can be a problem, same 0:13:37.350 --> 0:13:38.730 thing with money in the food industry. 0:13:38.870 --> 0:13:43.880 Absolutely. And you mentioned earlier the smoking, right? So when R.J. 0:13:43.940 --> 0:13:46.160 Reynolds got hit with the fact that they had to 0:13:46.200 --> 0:13:48.679 put smoking can be hazardous to your health on the side, 0:13:49.300 --> 0:13:52.000 they started buying up all the food companies. So most 0:13:52.040 --> 0:13:54.920 of the big food monopolies now are owned by R.J. Reynolds, 0:13:54.980 --> 0:13:59.650 and the scientists that made cigarettes addictive Make ultra-processed food addictive. 0:13:59.710 --> 0:14:01.410 Ooh, we might want to have to expand on that 0:14:01.429 --> 0:14:03.620 a little bit here in the coming segment there, because 0:14:03.679 --> 0:14:08.320 that's a problem for me. 725 here, 55 KRC Talk Station. 0:14:08.340 --> 0:14:12.060 I was just remembering Florence Henderson deep-frying loaves of bread 0:14:12.179 --> 0:14:15.150 for the Wesson oil. Remember that, George, huh? I'm having 0:14:15.250 --> 0:14:15.869 all kinds of. 0:14:15.870 --> 0:14:18.530 Wesson was a chemist that perfected part of the processes 0:14:18.590 --> 0:14:19.550 for using seed oil. 0:14:19.610 --> 0:14:21.550 That makes sense. I'll tell you what, you need to 0:14:21.570 --> 0:14:23.650 ensure the safety and warmth of your home. Talk Station. 0:14:25.430 --> 0:14:30.010 729-55-KRC-D Talk Station. Very informative he is, and check out 0:14:30.030 --> 0:14:34.420 the webpage. If you don't believe George Brenneman talking about restorewellness.org, 0:14:34.520 --> 0:14:37.580 he backs it with the research materials, healthy options for 0:14:37.620 --> 0:14:41.400 you and your diet, and some great thoughts and comments 0:14:41.460 --> 0:14:44.020 by Keith Tennefeld, who's not here today, but George has 0:14:44.080 --> 0:14:46.440 covered it quite well, dealing with the sort of the 0:14:46.540 --> 0:14:50.820 capitalistic nature of food industry coupled with working with the government, 0:14:50.840 --> 0:14:53.610 we ultimately end up with some pretty bad information. Right. Now, 0:14:53.690 --> 0:14:56.230 you had mentioned, and I know I brought up the 0:14:56.250 --> 0:14:59.190 tobacco company litigation, the reason I presume they were held liable, 0:14:59.670 --> 0:15:02.070 maybe the food industry, which, as you will explain in 0:15:02.090 --> 0:15:03.530 a little bit more detail here, is owned by the 0:15:03.670 --> 0:15:09.160 tobacco industry or former tobacco industry. Maybe they're purposely engaged 0:15:09.280 --> 0:15:12.060 in manipulating what's in the foods to make it more palatable, 0:15:12.120 --> 0:15:14.440 more addictive, if I can use the words. 0:15:14.460 --> 0:15:14.560 Right. 0:15:15.130 --> 0:15:19.630 But I have to say, and you off-air mentioned that 0:15:19.780 --> 0:15:25.220 the first foray into the food industry was R.J. Reynolds' 0:15:25.320 --> 0:15:29.420 acquisition of Hawaiian Punch in 1963. Right. Well, the Surgeon 0:15:29.490 --> 0:15:31.790 General's report saying that tobacco causes cancer to kill you 0:15:31.810 --> 0:15:34.570 that led to the labels was the 1964 Surgeon General's report. 0:15:34.590 --> 0:15:36.410 So they were out ahead of it. Do you think 0:15:36.450 --> 0:15:38.810 they saw the writing on the wall? Absolutely. Okay, so 0:15:39.200 --> 0:15:41.730 as a Well, let's say a CEO of R.J. Reynolds. 0:15:41.780 --> 0:15:45.710 I'm looking at an insanely valuable, wealthy company still generating 0:15:45.930 --> 0:15:49.290 billions of dollars. But I see that dying because people 0:15:49.310 --> 0:15:51.070 are going to find out that what they're selling, which 0:15:51.170 --> 0:15:54.790 I think they knew, was killing people. Okay, while we've 0:15:54.810 --> 0:15:56.890 got money, while we have the ability, power, and influence, 0:15:56.930 --> 0:16:01.390 let's diversify our business, R.J. Reynolds, and create a food company. 0:16:02.120 --> 0:16:05.540 I see that as a normal strategy. Let's buy Hawaiian Punch, 0:16:05.580 --> 0:16:07.840 and down the road they buy more and more. It's lucrative, 0:16:08.000 --> 0:16:12.260 and yes, the tobacco business itself started whittling away, and 0:16:12.300 --> 0:16:14.040 we're at the point now where a very small slice 0:16:14.080 --> 0:16:17.280 of the population even smokes anymore. Do you think they 0:16:17.340 --> 0:16:20.520 went into this with a nefarious intent to create products 0:16:20.540 --> 0:16:22.550 that were more addictive, or did they just start there 0:16:22.570 --> 0:16:25.930 and then realize, hey, These businesses are profitable. Let's figure 0:16:25.970 --> 0:16:27.150 out how to make them more profitable. 0:16:27.170 --> 0:16:29.080 Well, so the way they grew the market share on 0:16:29.120 --> 0:16:31.520 tobacco was they found ways to make it more and 0:16:31.540 --> 0:16:35.400 more addictive. Manipulating the product. They add chemicals to the 0:16:35.440 --> 0:16:36.700 product to make it more addictive. 0:16:36.720 --> 0:16:37.100 Good point. 0:16:37.120 --> 0:16:42.590 Therefore, they sell more. So tobacco, you never had to have. 0:16:42.620 --> 0:16:44.290 I mean, if you don't have tobacco, you're not going 0:16:44.330 --> 0:16:46.970 to die. If you don't have food, you're going to die. So, hey, 0:16:47.450 --> 0:16:50.590 let's buy a food company. And we already have scientists 0:16:50.810 --> 0:16:53.750 who have perfected this art of making things more addictive. 0:16:54.650 --> 0:16:56.130 They knew what people wanted. 0:16:56.210 --> 0:16:59.190 They knew what people wanted. So 1963 is probably right 0:16:59.210 --> 0:17:01.750 around when Hawaiian Punch and Kool-Aid and all those things 0:17:01.770 --> 0:17:03.590 started to get really popular. 0:17:03.670 --> 0:17:03.870 Sure. 0:17:04.430 --> 0:17:06.730 Well, hey, we've got this thing that you really don't 0:17:06.770 --> 0:17:09.780 have to have, but people are craving because it tastes good, 0:17:09.840 --> 0:17:11.520 gives them a rush, you know, whatever. 0:17:11.540 --> 0:17:13.639 Soft drinks or, you know, sodas have been around for 0:17:13.660 --> 0:17:15.720 a long time. It's just a non-carbonated form of a 0:17:15.760 --> 0:17:17.419 soda that people obviously love to buy. 0:17:17.440 --> 0:17:17.560 Right. 0:17:18.770 --> 0:17:20.930 Start pumping up the amount of sugar in it. I mean, 0:17:21.010 --> 0:17:23.170 high C, the other one, you remember, they talk about 0:17:23.210 --> 0:17:25.730 how great vitamin C is. Well, yeah, vitamin C is great, 0:17:25.800 --> 0:17:27.840 but when you mix it with, you know, a cup 0:17:27.880 --> 0:17:29.420 of sugar, it's probably not a good idea. 0:17:29.440 --> 0:17:31.060 Hey, I'm sorry, man. Down in the South, they've been 0:17:31.080 --> 0:17:35.420 doing that forever. Two cups of sugar per quart of water. 0:17:35.100 --> 0:17:36.900 To make sweet tea. Oh, that's crazy, isn't it? Could 0:17:36.920 --> 0:17:37.400 you drink that? 0:17:37.580 --> 0:17:39.800 Purely saturated. Not anymore. Oh, you could. 0:17:39.820 --> 0:17:42.060 I could never. I mean, that was just way too much. 0:17:42.080 --> 0:17:43.879 Are you kidding me? Back in the old days? I mean, 0:17:43.900 --> 0:17:45.109 you're talking about a kid who used to, I mean, 0:17:45.119 --> 0:17:50.800 when I was swimming. An entire 16-ounce sugar soda. This 0:17:50.859 --> 0:17:52.540 is what I was working at. And then I put 0:17:52.619 --> 0:17:56.940 two scoops of the powdered, like, Hi-C mix. You remember 0:17:56.960 --> 0:18:00.240 they sold concentrated? Into that and mix it up. That's 0:18:00.290 --> 0:18:02.110 how bad, yeah. 0:18:02.150 --> 0:18:04.710 I saw an ad the other day for these drinks 0:18:04.770 --> 0:18:08.610 where they put, like... Cotton candy inside of a soda. 0:18:08.850 --> 0:18:09.050 Yeah. 0:18:09.210 --> 0:18:11.030 And I looked at that and I'm like, oh, my God. 0:18:11.050 --> 0:18:12.590 I know. Listen. 0:18:12.869 --> 0:18:14.990 I get a migraine just watching the ad, you know. 0:18:15.010 --> 0:18:15.430 All right. 0:18:15.470 --> 0:18:17.310 So over time, what do they start doing? So they 0:18:17.330 --> 0:18:20.659 bought the wine punch. Then they buy Nabisco. So Oreos, Chippahoi, 0:18:20.700 --> 0:18:22.879 Wheat Thins. All of that stuff now is R.J. 0:18:22.980 --> 0:18:23.380 Reynolds. 0:18:23.720 --> 0:18:26.540 They bought Philip Morris, the other big cigarette company, bought 0:18:26.580 --> 0:18:29.919 General Foods and Kraft. So they went into this. And 0:18:30.859 --> 0:18:34.250 I cannot find the data immediately by hitting my friend 0:18:34.270 --> 0:18:36.909 Grock here. But you got to believe that the reason 0:18:36.950 --> 0:18:40.800 high fructose corn syrup came out was because when you 0:18:40.840 --> 0:18:43.080 get some sugar, after a while, you don't want it 0:18:43.100 --> 0:18:45.920 anymore because you've had enough. If you have high fructose 0:18:45.960 --> 0:18:48.580 corn syrup, your body doesn't have that switch anymore. It 0:18:48.619 --> 0:18:49.960 doesn't say you've had enough. 0:18:50.000 --> 0:18:51.460 It doesn't metabolize like sugar? 0:18:51.840 --> 0:18:55.420 It metabolizes very similar, except it only metabolizes in the liver. 0:18:55.520 --> 0:18:59.179 It cannot be taken straight into the cell. And so 0:18:59.220 --> 0:19:01.970 your liver is sitting there trying to crank out glycogen 0:19:02.010 --> 0:19:05.870