1 00:00:00,520 --> 00:00:07,560 Speaker 1: You're listening to KFI AM six forty on demand, Happy Sunday. 2 00:00:07,600 --> 00:00:09,879 Speaker 2: Good to have you along with US. Lots going on. 3 00:00:11,039 --> 00:00:16,400 Speaker 2: Certainly the top story, the full fledged war and retaliatory 4 00:00:16,440 --> 00:00:19,720 Speaker 2: strikes now from Iran again in the Middle East, has 5 00:00:19,800 --> 00:00:23,000 Speaker 2: everybody in the newsroom at the ready, so stay tuned 6 00:00:23,000 --> 00:00:26,639 Speaker 2: to KFI. In the newsroom here, aileenen Zalis is at 7 00:00:26,680 --> 00:00:29,200 Speaker 2: the news desk. We do know now that at least 8 00:00:29,240 --> 00:00:32,720 Speaker 2: three US service members have reportedly been killed, five others 9 00:00:32,880 --> 00:00:36,879 Speaker 2: seriously wounded in Iranian strikes, and nine people have been 10 00:00:36,960 --> 00:00:40,640 Speaker 2: killed in Israel. So it's nighttime there now and the 11 00:00:40,680 --> 00:00:44,080 Speaker 2: skies are lit up, and we will keep you updated 12 00:00:44,400 --> 00:00:46,720 Speaker 2: on the very latest as the information becomes available, So 13 00:00:46,720 --> 00:00:51,200 Speaker 2: stay tuned to I AM six forty all afternoon long. 14 00:00:51,920 --> 00:00:58,080 Speaker 2: So would you want your boss listening in on every 15 00:00:58,120 --> 00:01:02,120 Speaker 2: conversation that you're having at work, not spot checking, not 16 00:01:02,240 --> 00:01:06,200 Speaker 2: every once in a while, not every tenth email, every 17 00:01:06,400 --> 00:01:11,480 Speaker 2: single conversation, because that's what AI does. AI now can 18 00:01:11,600 --> 00:01:15,960 Speaker 2: be in the headsets of every employee with the company 19 00:01:16,520 --> 00:01:23,039 Speaker 2: on every call. Burger King started doing this, at least 20 00:01:23,160 --> 00:01:26,919 Speaker 2: they are the first to admit doing it all the time, 21 00:01:27,440 --> 00:01:32,040 Speaker 2: and they're catching some pretty significant blowback online and from 22 00:01:32,080 --> 00:01:35,760 Speaker 2: some of their employees. But the Burger King Corporation is 23 00:01:35,800 --> 00:01:38,160 Speaker 2: maintaining that this is a good thing. It's a good fit, 24 00:01:38,280 --> 00:01:41,640 Speaker 2: it makes sense, it's perfectly legal, and it's perfectly at 25 00:01:41,640 --> 00:01:41,920 Speaker 2: the goal. 26 00:01:41,959 --> 00:01:45,200 Speaker 3: Would you want an AI voice in your headset all 27 00:01:45,280 --> 00:01:49,080 Speaker 3: day at work, built to assist you, but also potentially 28 00:01:49,240 --> 00:01:52,560 Speaker 3: listening in on your interactions with customers. Well that's what 29 00:01:52,600 --> 00:01:54,760 Speaker 3: a new tool at Burger King plans to do. And 30 00:01:54,800 --> 00:01:56,040 Speaker 3: it's causing quite a st. 31 00:01:56,080 --> 00:01:58,240 Speaker 2: Yeah, causing quite a stir. A lot of people think 32 00:01:58,280 --> 00:01:59,280 Speaker 2: it's intrusive. 33 00:02:00,040 --> 00:02:04,680 Speaker 3: DAI named Patty was listening for certain words like please 34 00:02:04,720 --> 00:02:08,000 Speaker 3: and thank you so managers could see how their staff 35 00:02:08,080 --> 00:02:09,760 Speaker 3: was performing on friendliness. 36 00:02:10,880 --> 00:02:14,920 Speaker 2: So Patty, which is the name of Burger King's AI, 37 00:02:15,120 --> 00:02:19,560 Speaker 2: which is clever. I mean, I don't think that's Tonight's 38 00:02:19,560 --> 00:02:25,720 Speaker 2: show material, but it's clever. Patty is listening to everybody 39 00:02:25,760 --> 00:02:28,440 Speaker 2: at Burger King, like everybody, not just the drive through lady, 40 00:02:28,639 --> 00:02:31,960 Speaker 2: like everybody everybody in the in the store. There are 41 00:02:32,000 --> 00:02:36,680 Speaker 2: microphones in the kitchen, so they're listening to the conversations 42 00:02:36,680 --> 00:02:39,960 Speaker 2: that the employees are having with each other. They're certainly 43 00:02:40,000 --> 00:02:42,640 Speaker 2: listening to the conversation that the employee is having with 44 00:02:42,800 --> 00:02:45,560 Speaker 2: the person that the drive through, the customer, the customers 45 00:02:45,560 --> 00:02:48,920 Speaker 2: at the counter, and they're listening to what the customers 46 00:02:48,960 --> 00:02:53,360 Speaker 2: are saying too. And it is designed not just to 47 00:02:53,400 --> 00:02:56,920 Speaker 2: listen to please and thank you, but it's designed to 48 00:02:57,160 --> 00:03:02,240 Speaker 2: pick up tone, so you can't get away with a 49 00:03:02,280 --> 00:03:05,800 Speaker 2: sarcastic please and thank you or a lackluster please or 50 00:03:05,919 --> 00:03:15,160 Speaker 2: thank you. But the pushback has been pretty pretty harsh. 51 00:03:15,280 --> 00:03:18,200 Speaker 2: Here is on social media. The average burger King worker 52 00:03:18,320 --> 00:03:20,600 Speaker 2: is paid thirteen dollars and sixty five cents per hour. 53 00:03:20,639 --> 00:03:23,040 Speaker 2: That's less than a living wage. If you want employees 54 00:03:23,080 --> 00:03:25,560 Speaker 2: to act happier at work, pay them a living wage. 55 00:03:26,080 --> 00:03:28,680 Speaker 2: Here's another. Instead of paying them better, they're spending millions 56 00:03:28,680 --> 00:03:31,919 Speaker 2: on technology to make sure they stay as slaves, making 57 00:03:31,960 --> 00:03:35,520 Speaker 2: them say please and thank you wild. There's another. Most 58 00:03:35,520 --> 00:03:38,800 Speaker 2: people don't work well when they feel that being constantly 59 00:03:39,000 --> 00:03:42,960 Speaker 2: monitored well. Burger King workers wear shop callers, so AI 60 00:03:43,120 --> 00:03:48,040 Speaker 2: can chastise them for being mean to the customer. Workers 61 00:03:48,160 --> 00:03:51,440 Speaker 2: friendliness isn't on the list. Burger King gives Whoppers its 62 00:03:51,480 --> 00:03:54,640 Speaker 2: first makeover, so this is going to be the beginning 63 00:03:54,680 --> 00:03:57,000 Speaker 2: of something I think very big. I think you're going 64 00:03:57,000 --> 00:03:59,720 Speaker 2: to see a lot more of this. We already know 65 00:04:00,120 --> 00:04:04,480 Speaker 2: that our bosses can look at our work emails, but 66 00:04:05,240 --> 00:04:08,600 Speaker 2: do they right Usually after there's already a scandal, after 67 00:04:09,160 --> 00:04:13,119 Speaker 2: the client called and said, hey, your guy was really 68 00:04:13,200 --> 00:04:15,480 Speaker 2: rude to me. Like after the fact, they go and 69 00:04:15,480 --> 00:04:17,560 Speaker 2: dig through the emails, but then you've erased. 70 00:04:17,240 --> 00:04:17,560 Speaker 4: It by that. 71 00:04:18,600 --> 00:04:21,200 Speaker 2: Now AI can do it in real time, like as 72 00:04:21,200 --> 00:04:25,320 Speaker 2: your employee is typing, and as your employee is talking 73 00:04:25,360 --> 00:04:29,000 Speaker 2: on the phone to every client, all clients, all the time, 74 00:04:29,160 --> 00:04:32,440 Speaker 2: all eight hours. So this is gonna happen, There's no 75 00:04:32,520 --> 00:04:34,680 Speaker 2: question about it. Here's more of the story. This is 76 00:04:34,720 --> 00:04:39,719 Speaker 2: a this is from where do we pick this up from? 77 00:04:40,040 --> 00:04:42,480 Speaker 2: This Burger King story? This is oh, this is Christine 78 00:04:42,560 --> 00:04:43,480 Speaker 2: Romans with NBC News. 79 00:04:43,520 --> 00:04:45,760 Speaker 3: There you go, the home of the whopper getting flamed 80 00:04:45,800 --> 00:04:46,559 Speaker 3: on social media. 81 00:04:47,000 --> 00:04:49,080 Speaker 5: This is not a job that pays good enough for 82 00:04:49,200 --> 00:04:51,080 Speaker 5: any sort of AI surveillance. 83 00:04:51,320 --> 00:04:54,680 Speaker 2: So what is interesting here is that Burger King is 84 00:04:54,800 --> 00:05:01,560 Speaker 2: establishing a lane. Everybody needs a lane, especially in QSR, 85 00:05:01,600 --> 00:05:04,120 Speaker 2: which is quick service restaurants that industry what you and 86 00:05:04,160 --> 00:05:07,800 Speaker 2: I call fast food. They are struggling because the prices 87 00:05:07,800 --> 00:05:11,640 Speaker 2: have gone up across the board, Burger King, McDonald's, Jack 88 00:05:11,640 --> 00:05:14,080 Speaker 2: in the Box, Wendy's. Right, they're all just having such 89 00:05:14,080 --> 00:05:17,599 Speaker 2: a hard time because they just they can't control the 90 00:05:17,720 --> 00:05:21,760 Speaker 2: costs of the food, and certainly the labor costs are 91 00:05:21,760 --> 00:05:25,200 Speaker 2: constantly going up, particularly here in California, so they have 92 00:05:25,240 --> 00:05:27,600 Speaker 2: to pass those costs along in the form of increased 93 00:05:27,640 --> 00:05:31,880 Speaker 2: prices in those sandwiches. So what do they do? Right? 94 00:05:32,240 --> 00:05:36,000 Speaker 2: Some restaurants are going for lost leaders, like McDonald's is 95 00:05:36,000 --> 00:05:38,960 Speaker 2: constantly coming out with a new mcvalue thing where they 96 00:05:39,000 --> 00:05:41,400 Speaker 2: basically break even and hope that you buy something else 97 00:05:41,440 --> 00:05:44,160 Speaker 2: in the restaurant. You have others. Jack of the Box 98 00:05:44,240 --> 00:05:46,880 Speaker 2: is struggling. They're really having a hard time. Jack of 99 00:05:46,920 --> 00:05:51,280 Speaker 2: the Box. The share price is nosedive and nobody's eating 100 00:05:51,320 --> 00:05:54,960 Speaker 2: there anymore, so they're really struggling to come up with something. 101 00:05:55,680 --> 00:05:55,840 Speaker 3: Right. 102 00:05:55,839 --> 00:05:58,240 Speaker 2: But you see them all coming up with clever gimmicks. 103 00:05:58,560 --> 00:06:03,680 Speaker 2: They're partnering with app stars or you know, social media 104 00:06:03,800 --> 00:06:07,520 Speaker 2: or TikTok. They're always pushing something on the app. You know, 105 00:06:07,680 --> 00:06:11,520 Speaker 2: Dodgers win, get a free del taco whatever. Right, They're 106 00:06:11,560 --> 00:06:14,840 Speaker 2: always looking for something. And Burger King has established a 107 00:06:14,960 --> 00:06:19,320 Speaker 2: lane here and this lane is going to be friendliness, 108 00:06:20,040 --> 00:06:22,559 Speaker 2: So don't worry about the food. There's no value here, 109 00:06:23,000 --> 00:06:25,760 Speaker 2: there's no we're not they're not slashing prices. We're not 110 00:06:25,800 --> 00:06:30,120 Speaker 2: going to get into the value menu wore, and we're 111 00:06:30,160 --> 00:06:34,480 Speaker 2: really not gonna go with necessarily higher quality or thicker 112 00:06:34,680 --> 00:06:38,520 Speaker 2: meats or whatever. What we're going for is the experience 113 00:06:38,720 --> 00:06:43,400 Speaker 2: of being at a burger king. The friendliness thing. If 114 00:06:43,400 --> 00:06:48,680 Speaker 2: you noticed, Trader Joe's just received recognition as the friendliest 115 00:06:49,560 --> 00:06:53,880 Speaker 2: grocery store. Like, that's where they're putting their marketing. They 116 00:06:53,880 --> 00:06:55,599 Speaker 2: want you to and they do. Right, you go to 117 00:06:55,600 --> 00:06:57,880 Speaker 2: Trader Joe's, they're chatting you up at the checkout man. 118 00:06:57,920 --> 00:07:02,039 Speaker 2: It's a it's a scene. Wells Fargo Bank does this too. 119 00:07:02,600 --> 00:07:04,040 Speaker 2: How do you make a bank be different? 120 00:07:04,880 --> 00:07:05,080 Speaker 3: Right? 121 00:07:05,440 --> 00:07:09,440 Speaker 2: The Wells Fargo has decided that they want their tellers 122 00:07:09,480 --> 00:07:12,480 Speaker 2: to chat you up, No rush, right, just talk to 123 00:07:12,520 --> 00:07:15,040 Speaker 2: all You see those people online behind you and they're like, 124 00:07:15,280 --> 00:07:17,320 Speaker 2: my gosh, can you people move it along here? I've 125 00:07:17,320 --> 00:07:19,200 Speaker 2: got to get back to work. My whole lunch hower 126 00:07:19,240 --> 00:07:21,760 Speaker 2: and the Wells Fargo right, because the Wells Fargo tellers 127 00:07:22,120 --> 00:07:24,720 Speaker 2: are chatting you up, that's their lane. And now Burger 128 00:07:24,800 --> 00:07:28,680 Speaker 2: King is trying to establish basically the smile lane. You 129 00:07:28,720 --> 00:07:31,880 Speaker 2: could call it the friendly wars. In retail, the. 130 00:07:31,840 --> 00:07:35,360 Speaker 5: Customer interaction matters, and for evidence of this, just take 131 00:07:35,360 --> 00:07:37,720 Speaker 5: a look at the success of Chick fil A. A 132 00:07:37,760 --> 00:07:39,720 Speaker 5: lot of people when they talk about Chick fil A 133 00:07:39,880 --> 00:07:42,760 Speaker 5: don't actually talk about their chicken sandwiches. They talk about 134 00:07:42,800 --> 00:07:44,680 Speaker 5: how the employees greet them. 135 00:07:44,720 --> 00:07:48,880 Speaker 2: That's true. That is true. That happens here. People go 136 00:07:48,920 --> 00:07:51,560 Speaker 2: to lunch, they came back with Chick fil A, and 137 00:07:51,800 --> 00:07:54,040 Speaker 2: they don't talk about the sandwich. They talk about how 138 00:07:54,120 --> 00:07:57,880 Speaker 2: nice the people at Chick fil A are. Like, the 139 00:07:57,960 --> 00:08:00,280 Speaker 2: people at Chick fil A are so happy. They're just 140 00:08:00,320 --> 00:08:04,960 Speaker 2: happy to you, like they're happy with each other. I 141 00:08:05,000 --> 00:08:07,160 Speaker 2: was in a Chick fil A drive through like last week, 142 00:08:07,160 --> 00:08:09,600 Speaker 2: I think it was it was last Sunday with my son, 143 00:08:09,720 --> 00:08:14,560 Speaker 2: and the people in the drive through box, like the cashier, 144 00:08:14,680 --> 00:08:19,239 Speaker 2: they were laughing and smiling and having a good time 145 00:08:19,360 --> 00:08:21,800 Speaker 2: with the other employees. Like the employees are having fun 146 00:08:21,840 --> 00:08:24,240 Speaker 2: with each other, and then they're having fun with you, 147 00:08:24,760 --> 00:08:29,120 Speaker 2: and everybody's smiling. So that works with Chick fil A. 148 00:08:29,520 --> 00:08:32,199 Speaker 2: People just like the fact that the person making their 149 00:08:32,280 --> 00:08:35,120 Speaker 2: Chick fil A sandwich is happy, so you're happy too. Now, 150 00:08:35,160 --> 00:08:38,320 Speaker 2: Burger King wants you to know that they are going 151 00:08:38,360 --> 00:08:40,960 Speaker 2: to be the friendliest people in the fast food business. 152 00:08:41,000 --> 00:08:43,000 Speaker 5: A lot of people when they talk about Chick fil 153 00:08:43,040 --> 00:08:45,719 Speaker 5: A don't actually talk about their chicken sandwiches. They talk 154 00:08:45,760 --> 00:08:47,959 Speaker 5: about how the employees greet them. 155 00:08:48,240 --> 00:08:50,880 Speaker 6: We feel more incined to go back to somewhere who've 156 00:08:50,920 --> 00:08:52,800 Speaker 6: been treated like really nicely. 157 00:08:52,800 --> 00:08:55,160 Speaker 2: Big brotherish. I think they don't get paid enough, so 158 00:08:55,320 --> 00:08:56,560 Speaker 2: I don't really care what they say to me as 159 00:08:56,559 --> 00:08:57,920 Speaker 2: long as they get paid and they get my food. 160 00:08:58,280 --> 00:09:01,720 Speaker 3: Or will the new tech cal Burger king competitors not 161 00:09:01,840 --> 00:09:04,160 Speaker 3: untaste but on smile ah. 162 00:09:04,080 --> 00:09:07,240 Speaker 2: The smile campaign, all right, that's where it's going. So 163 00:09:07,320 --> 00:09:10,160 Speaker 2: the question is is it okay that Burger King is 164 00:09:10,200 --> 00:09:13,439 Speaker 2: listening all the time to make sure you're being friendly? 165 00:09:14,000 --> 00:09:17,000 Speaker 2: Is that too far? They certainly have the right to 166 00:09:17,040 --> 00:09:20,520 Speaker 2: do it. I don't know that employees like it. The 167 00:09:20,559 --> 00:09:27,120 Speaker 2: one comment about employees don't work well when they're being monitored. Uh, 168 00:09:27,559 --> 00:09:30,000 Speaker 2: I think you have to get used to that, Like 169 00:09:30,080 --> 00:09:32,720 Speaker 2: that's gonna have to be a get used to thing 170 00:09:33,520 --> 00:09:37,080 Speaker 2: because you're you are being monitored. The manager's there. So 171 00:09:37,160 --> 00:09:40,240 Speaker 2: if the manager overhears you being snotty with somebody on 172 00:09:40,240 --> 00:09:42,440 Speaker 2: the drive through line. He's gonna come talk to you. 173 00:09:42,880 --> 00:09:47,480 Speaker 2: The difference is he has to hear it now he will. 174 00:09:48,160 --> 00:09:52,959 Speaker 2: Patty the Burger King AI is really an a spy. 175 00:09:53,920 --> 00:09:56,800 Speaker 2: When we come back, we have some of Patty. Like you, 176 00:09:56,800 --> 00:09:59,960 Speaker 2: you don't really hear Patty ever, only the Burger King 177 00:10:00,120 --> 00:10:01,880 Speaker 2: people do, but we have They let us have a 178 00:10:01,880 --> 00:10:05,480 Speaker 2: few sound clips of Patty and she's actually very pleasant. 179 00:10:05,640 --> 00:10:07,640 Speaker 2: Where do you hear this? That's all coming up next. 180 00:10:08,200 --> 00:10:11,680 Speaker 1: You're listening to KFI AM six forty on demand. 181 00:10:13,360 --> 00:10:16,120 Speaker 2: Good to have you along with us on a Sunday afternoon. 182 00:10:16,400 --> 00:10:19,840 Speaker 2: Stay with KFI all afternoon. Eileen Gonzalez is in the 183 00:10:19,840 --> 00:10:22,440 Speaker 2: newsroom with the latest information. We'll get an update coming 184 00:10:22,520 --> 00:10:26,520 Speaker 2: up in just about fifteen minutes. So Burger King under fire. 185 00:10:27,440 --> 00:10:32,120 Speaker 2: I guess it would be flame broiled for using AI 186 00:10:32,480 --> 00:10:35,240 Speaker 2: as a spy on the employees to make sure that 187 00:10:35,320 --> 00:10:38,880 Speaker 2: they're saying please and thank you, that their tone is pleasant. 188 00:10:40,520 --> 00:10:44,240 Speaker 2: Now the Burger King people say, look, that's just one 189 00:10:44,400 --> 00:10:47,120 Speaker 2: of the many things that Patty is doing. Patty is 190 00:10:47,160 --> 00:10:51,800 Speaker 2: also recording sales, letting us know what is selling, what's 191 00:10:51,840 --> 00:10:55,600 Speaker 2: not selling, letting us know that the employees are suggestive selling. 192 00:10:56,760 --> 00:11:00,319 Speaker 2: So it's really a tool. Here is a t bow Rue. 193 00:11:00,520 --> 00:11:04,240 Speaker 2: He's Burger Kingk's chief digital officer. He said, it's a 194 00:11:04,240 --> 00:11:06,160 Speaker 2: coaching tool. Really imagine the world. 195 00:11:06,200 --> 00:11:09,319 Speaker 6: We're actually on their way through the Burger King restaurants, 196 00:11:09,360 --> 00:11:12,960 Speaker 6: they could actually tap into deeking assistance and start asking 197 00:11:13,080 --> 00:11:16,839 Speaker 6: questions such as, hey, how were my sales yesterday? How 198 00:11:16,880 --> 00:11:19,440 Speaker 6: well did we do on friendliness? What are the top 199 00:11:19,559 --> 00:11:22,800 Speaker 6: three opportunities that I need my team to be focusing on. 200 00:11:23,240 --> 00:11:25,600 Speaker 6: But then by the time that our jam walks into restaurants, 201 00:11:25,600 --> 00:11:28,880 Speaker 6: they could say, hey, Christen, great job yesterday on friendliness, 202 00:11:29,120 --> 00:11:31,800 Speaker 6: great job on the upsales. We got to keep working 203 00:11:31,920 --> 00:11:34,960 Speaker 6: on some of the order accuracy on delivery specifically right. 204 00:11:35,200 --> 00:11:37,840 Speaker 2: So they're defending themselves saying, look, this is a tool 205 00:11:37,880 --> 00:11:40,440 Speaker 2: for the manager. This is the way a manager can 206 00:11:40,480 --> 00:11:42,839 Speaker 2: tell are we selling fries or not? How many fries 207 00:11:42,880 --> 00:11:45,560 Speaker 2: are we selling? Are we selling large fries or medium fries? 208 00:11:46,400 --> 00:11:50,720 Speaker 2: Is the cashier up selling? So in the business and 209 00:11:50,760 --> 00:11:55,280 Speaker 2: I full disclosure, I worked for Burger King. I worked 210 00:11:55,280 --> 00:11:58,560 Speaker 2: for Burger King in high school and I got employee 211 00:11:58,559 --> 00:12:00,840 Speaker 2: of the Month for up selling up selling is what 212 00:12:01,000 --> 00:12:03,880 Speaker 2: it's what the term in the business is called suggestive selling. 213 00:12:05,320 --> 00:12:09,240 Speaker 2: And the way this works is if you go through 214 00:12:09,400 --> 00:12:13,240 Speaker 2: the drive through and you order a burger and fries, 215 00:12:14,760 --> 00:12:16,640 Speaker 2: the person is supposed to ask if you would like 216 00:12:16,640 --> 00:12:19,839 Speaker 2: a drink. If you order a burger and fries and 217 00:12:19,880 --> 00:12:23,040 Speaker 2: a drink, the person is supposed to ask if you 218 00:12:23,080 --> 00:12:27,280 Speaker 2: want an apple or cherry pie or whatever dessert. Right, 219 00:12:27,800 --> 00:12:31,200 Speaker 2: the cheesecake is really good at Carls Junior. That cheesecake 220 00:12:31,240 --> 00:12:34,319 Speaker 2: is a winner. But that's that's and I mean it 221 00:12:34,880 --> 00:12:37,599 Speaker 2: keeps going. Like if you ordered I think if you 222 00:12:37,679 --> 00:12:42,920 Speaker 2: order a burger, fries, drink, shake, and cherry pie, I 223 00:12:42,960 --> 00:12:45,319 Speaker 2: think you could stop there. No, then you should offer 224 00:12:45,320 --> 00:12:47,360 Speaker 2: you offer a hot cup of coffee to go with 225 00:12:47,360 --> 00:12:51,240 Speaker 2: the pie. Like that's called sug justice suggestive selling, and 226 00:12:51,400 --> 00:12:58,160 Speaker 2: that works to increase sales by twenty eight percent. Can 227 00:12:58,200 --> 00:13:02,560 Speaker 2: you believe that twenty eight percent of the time you 228 00:13:02,640 --> 00:13:05,800 Speaker 2: offer somebody a drink when they didn't ask for a drink, 229 00:13:06,600 --> 00:13:10,360 Speaker 2: they'll buy a drink. So obviously that's really really important. 230 00:13:10,400 --> 00:13:12,880 Speaker 2: And if the cashiers are doing it all day at 231 00:13:12,880 --> 00:13:15,240 Speaker 2: the drive through, you're gonna increase sales. And that makes 232 00:13:15,280 --> 00:13:19,040 Speaker 2: the general manager happy. So that's that's what Burger King says, Patty. 233 00:13:19,240 --> 00:13:22,480 Speaker 2: Their AI is designed to do. But the employees think 234 00:13:22,520 --> 00:13:25,880 Speaker 2: Patty's a snitch. Now, you don't hear Patty because she's 235 00:13:25,920 --> 00:13:28,040 Speaker 2: in the head of the people working at Burger King, 236 00:13:28,360 --> 00:13:30,600 Speaker 2: and she's really listening. She only really talks to the 237 00:13:30,640 --> 00:13:35,680 Speaker 2: GM or sometimes she'll talk to the employees like through 238 00:13:35,720 --> 00:13:39,520 Speaker 2: the headset. And really she doesn't sound that bad. She 239 00:13:39,559 --> 00:13:41,480 Speaker 2: actually sounds relatively pleasant. 240 00:13:41,559 --> 00:13:44,680 Speaker 3: Here's Patty the team's friendliness scores this morning for the 241 00:13:44,760 --> 00:13:45,720 Speaker 3: highest this week. 242 00:13:46,120 --> 00:13:50,360 Speaker 2: See how nice she is. She almost sounds like one 243 00:13:50,400 --> 00:13:55,839 Speaker 2: of those voices on a kid's learning toy. For some reason. 244 00:13:55,880 --> 00:13:58,680 Speaker 2: It yeah, it reminds me of like one of my 245 00:13:58,840 --> 00:14:02,480 Speaker 2: one of my kids, a little of learning toys, like 246 00:14:02,600 --> 00:14:05,600 Speaker 2: you spelled it right. But she doesn't sound like Siri, 247 00:14:05,679 --> 00:14:09,160 Speaker 2: and she doesn't sound like Alexa. And not everybody can 248 00:14:09,200 --> 00:14:11,720 Speaker 2: ask her questions like only the manager gets to ask. 249 00:14:11,760 --> 00:14:14,680 Speaker 2: But she will get in your headset and tell you congratulations, 250 00:14:14,720 --> 00:14:18,160 Speaker 2: you are very friendly. That was really nice. She'll tell 251 00:14:18,160 --> 00:14:21,000 Speaker 2: your boss, hey, pull this person off the drive through window. 252 00:14:21,240 --> 00:14:24,680 Speaker 2: They are really being mean. But let's say you're at 253 00:14:24,720 --> 00:14:28,640 Speaker 2: Burger King right now, and you're working and it's lunchtime, 254 00:14:28,680 --> 00:14:31,040 Speaker 2: so there's a rush. So you made, you know, four 255 00:14:31,040 --> 00:14:34,240 Speaker 2: whoppers and four whoppers with cheese, and you've been doing 256 00:14:34,280 --> 00:14:37,280 Speaker 2: fries and you made a couple of specialty sandwiches. And 257 00:14:37,360 --> 00:14:39,680 Speaker 2: now there's a lull. Nobody's in the drive through for 258 00:14:39,720 --> 00:14:43,320 Speaker 2: a minute, nobody's at the counter for a minute, and 259 00:14:43,360 --> 00:14:46,040 Speaker 2: you lean against you know, the table. You're like, oh, 260 00:14:46,120 --> 00:14:50,040 Speaker 2: all right, take a quick break. No patty will come 261 00:14:50,080 --> 00:14:53,880 Speaker 2: on in your headphones. Looks like the women's restroom needs cleaning. 262 00:14:54,080 --> 00:14:56,800 Speaker 2: There you go. So she's on your back. She's like, hey, 263 00:14:57,520 --> 00:15:01,160 Speaker 2: if there's time to lean, there's time to what are 264 00:15:01,160 --> 00:15:05,560 Speaker 2: you doing? Go grab them up and go freshen up 265 00:15:05,560 --> 00:15:08,040 Speaker 2: the ladies' restroom. That's what goes on in your head. 266 00:15:08,080 --> 00:15:11,040 Speaker 2: So she is a slave master too. She is really 267 00:15:13,200 --> 00:15:15,560 Speaker 2: on top of the employees making sure they don't they 268 00:15:15,560 --> 00:15:18,920 Speaker 2: don't hang around. So that's the big Burger King story. 269 00:15:18,920 --> 00:15:22,360 Speaker 2: Burger King is like all these fast food companies having 270 00:15:22,360 --> 00:15:25,600 Speaker 2: a really hard time getting people to come into the 271 00:15:25,640 --> 00:15:29,560 Speaker 2: stores and they are trying all kinds of campaigns. You 272 00:15:29,720 --> 00:15:32,800 Speaker 2: saw that they redid the whopper. The whopper is their 273 00:15:32,840 --> 00:15:36,440 Speaker 2: signature item and from the looks of it. I think 274 00:15:36,480 --> 00:15:39,720 Speaker 2: all they did was get a softer bun, and they 275 00:15:39,760 --> 00:15:42,240 Speaker 2: also put it back in a box. It wasn't a box. 276 00:15:42,560 --> 00:15:44,480 Speaker 2: Then they did away with the box and just wrapped 277 00:15:44,520 --> 00:15:46,680 Speaker 2: it up like a great big hamburger. And then people 278 00:15:46,680 --> 00:15:48,920 Speaker 2: were upset that it was smushed. So now it's back 279 00:15:48,960 --> 00:15:49,520 Speaker 2: in the box. 280 00:15:49,680 --> 00:15:52,200 Speaker 7: Burger King is giving the Whopper its first makeover in 281 00:15:52,280 --> 00:15:54,960 Speaker 7: nearly a decade. The burger will now come on a 282 00:15:55,000 --> 00:15:57,840 Speaker 7: premium bun with cremier mayo and served in a clim 283 00:15:57,920 --> 00:16:01,240 Speaker 7: show box instead of paper, hoping the updates will bring 284 00:16:01,280 --> 00:16:02,120 Speaker 7: customers back. 285 00:16:02,280 --> 00:16:03,920 Speaker 2: There you go, So the box is going to bring 286 00:16:03,960 --> 00:16:08,080 Speaker 2: you back. I don't get it. I don't understand why 287 00:16:08,120 --> 00:16:10,880 Speaker 2: that is a problem. Like you have to flatten the 288 00:16:10,920 --> 00:16:15,400 Speaker 2: sandwich somewhat in order to bite it, right, Mario, was 289 00:16:15,440 --> 00:16:17,320 Speaker 2: the last time you had a Whopper? Do you even remember? 290 00:16:19,280 --> 00:16:21,800 Speaker 7: Oh god, it's been a little while, right, yeah, it's 291 00:16:21,840 --> 00:16:22,800 Speaker 7: been at least a decade. 292 00:16:23,000 --> 00:16:26,800 Speaker 2: No exaggeration, Like their's signature sandwich doesn't sell as well 293 00:16:26,880 --> 00:16:29,840 Speaker 2: as you would think, Like it's it's an okay sandwich. 294 00:16:29,920 --> 00:16:33,120 Speaker 2: It's not a bad sandwich. But it's like they're always 295 00:16:33,160 --> 00:16:36,760 Speaker 2: selling everything butt Whoppers like burger they always have something new, 296 00:16:36,800 --> 00:16:37,400 Speaker 2: they always. 297 00:16:37,200 --> 00:16:38,720 Speaker 8: Have Vegetarian one is good. 298 00:16:39,240 --> 00:16:41,920 Speaker 2: Vegetary one is really much for that. You know why? 299 00:16:42,000 --> 00:16:45,320 Speaker 2: It's because it's the ultimate. It's not the beyond. They're 300 00:16:45,360 --> 00:16:49,520 Speaker 2: both good, but the beyond. Uh like that. Carls Junior 301 00:16:49,560 --> 00:16:51,560 Speaker 2: will do the beyond, and it's just a different taste. 302 00:16:51,680 --> 00:16:53,840 Speaker 2: So for the whopper, because the whopper is supposed to 303 00:16:53,920 --> 00:16:58,080 Speaker 2: be effectively a colder sandwich. The meat is not supposed 304 00:16:58,120 --> 00:17:00,800 Speaker 2: to be piping hot because it's got lettuce, tomato, onion's mayonnaise. 305 00:17:00,960 --> 00:17:03,920 Speaker 2: So it's a sandwich. It's supposed to be warm, and 306 00:17:03,960 --> 00:17:06,200 Speaker 2: the Ultimate works better like that. I don't know why 307 00:17:06,240 --> 00:17:08,240 Speaker 2: that is, but the Ultimate Whopper is a winner. You're right, 308 00:17:09,560 --> 00:17:12,600 Speaker 2: also a little deer. The ultimate whopper is north of 309 00:17:12,720 --> 00:17:14,440 Speaker 2: nine dollars. I don't know one was the last time 310 00:17:14,480 --> 00:17:15,040 Speaker 2: you got one? 311 00:17:15,119 --> 00:17:17,440 Speaker 8: But you know that's why I stopped going there. Last 312 00:17:17,480 --> 00:17:19,840 Speaker 8: time I went. It was so expensive. I could go 313 00:17:19,880 --> 00:17:23,200 Speaker 8: to a restaurant and sit down and get a burger 314 00:17:23,240 --> 00:17:25,600 Speaker 8: and fries for that, right, that's the whole. 315 00:17:25,680 --> 00:17:28,000 Speaker 2: That's the Chili's campaign. Chili's is out there making fun 316 00:17:28,000 --> 00:17:30,919 Speaker 2: of McDonald saying, Hey, you called this a you know, 317 00:17:31,480 --> 00:17:32,720 Speaker 2: a meal deal. What are you talking about it? You 318 00:17:32,720 --> 00:17:34,159 Speaker 2: can come into our restaurant and have a knife and 319 00:17:34,240 --> 00:17:36,800 Speaker 2: fork in a napkin, yeah, and sit down. So yeah, 320 00:17:36,840 --> 00:17:40,800 Speaker 2: that's that's part of the problem. So they are not 321 00:17:40,960 --> 00:17:42,879 Speaker 2: wrestling with the price. What they're trying to do is 322 00:17:42,920 --> 00:17:46,040 Speaker 2: change the experience altogether by making sure you walk out 323 00:17:46,080 --> 00:17:49,440 Speaker 2: of Burger king thinking, wow, these people are so nice, 324 00:17:49,560 --> 00:17:51,919 Speaker 2: they're so friendly. Because Patty's going to be in the 325 00:17:51,920 --> 00:17:54,640 Speaker 2: headset of all the cashiers making sure you say please 326 00:17:54,680 --> 00:17:57,160 Speaker 2: and thank you. That's going to be Burger King's lane. 327 00:17:57,240 --> 00:17:59,359 Speaker 2: And I'm interested to see where this goes. I love 328 00:17:59,480 --> 00:18:03,000 Speaker 2: the quick's restaurant industry, not just because I worked there, 329 00:18:03,040 --> 00:18:05,920 Speaker 2: but since I work there, I know what goes on 330 00:18:05,920 --> 00:18:08,960 Speaker 2: on the inside of a uh, you know, have a 331 00:18:09,000 --> 00:18:10,919 Speaker 2: fast food restaurant. I know how you know, how that 332 00:18:10,960 --> 00:18:13,560 Speaker 2: all works and how they how they operate. But then 333 00:18:13,680 --> 00:18:16,119 Speaker 2: I look on the from the outside, just as a customer, 334 00:18:16,600 --> 00:18:19,680 Speaker 2: I think it is one. It's certainly competitive. I mean 335 00:18:19,720 --> 00:18:21,120 Speaker 2: it is diehard competitive. 336 00:18:21,160 --> 00:18:23,080 Speaker 8: The food has to be good, though. If the food's 337 00:18:23,119 --> 00:18:24,800 Speaker 8: not good, I don't care how nice they are. 338 00:18:25,080 --> 00:18:27,840 Speaker 2: Right and go back. But Burger King's banking on. Look, 339 00:18:28,200 --> 00:18:30,600 Speaker 2: we can't forget about the money, forget about the price, 340 00:18:30,720 --> 00:18:33,440 Speaker 2: forget about the sticker shock, forget about the quality. Let's 341 00:18:33,560 --> 00:18:36,720 Speaker 2: just go with the experience, the niceness of it. And 342 00:18:37,480 --> 00:18:40,359 Speaker 2: it's an interesting, you know, strategy, because it's true, like 343 00:18:40,400 --> 00:18:43,399 Speaker 2: you can get any there's nothing unique about a Trader Joe's. 344 00:18:43,480 --> 00:18:45,800 Speaker 2: I mean, the produce is the produce. They have some 345 00:18:45,880 --> 00:18:48,560 Speaker 2: interesting items to get lentils and a roogle lage, well 346 00:18:48,560 --> 00:18:48,720 Speaker 2: they have. 347 00:18:48,920 --> 00:18:52,639 Speaker 8: I love Trader Joe's. They've got great products. But and 348 00:18:52,720 --> 00:18:53,880 Speaker 8: they're friendly and. 349 00:18:53,800 --> 00:18:56,680 Speaker 2: They're friendly, but that friendliness thing is a hook for them, 350 00:18:56,840 --> 00:18:59,399 Speaker 2: Like that's their thing, man, they are known for that. 351 00:19:00,080 --> 00:19:06,159 Speaker 2: And I always wonder how that conversation came down. They 352 00:19:06,200 --> 00:19:08,600 Speaker 2: obviously hired some kind of consultant. The consultant went to 353 00:19:09,080 --> 00:19:11,720 Speaker 2: the head of the of Trader Joseph that here's what 354 00:19:11,760 --> 00:19:13,280 Speaker 2: we want to do. We want to make sure that 355 00:19:13,359 --> 00:19:17,960 Speaker 2: the interaction between the cashier and the customer is slow paced, 356 00:19:18,440 --> 00:19:23,200 Speaker 2: it is thoughtful, genuine and you know, and they absolutely 357 00:19:23,280 --> 00:19:25,800 Speaker 2: have the customer's attention. They're not just there, you know, 358 00:19:25,880 --> 00:19:29,800 Speaker 2: checking being a checkout clerk, and you know, if you're 359 00:19:29,800 --> 00:19:34,320 Speaker 2: behind somebody and you're in a rush. You are, you know, 360 00:19:34,480 --> 00:19:36,719 Speaker 2: you're you're pressed. You're like, oh god, these two are 361 00:19:36,720 --> 00:19:38,919 Speaker 2: talking it up. Listen to them chatting, because once the 362 00:19:38,960 --> 00:19:41,919 Speaker 2: customer engages with the Trader Joe person, it continues on 363 00:19:41,960 --> 00:19:45,280 Speaker 2: and on and on, and so they must have decided, Look, 364 00:19:45,560 --> 00:19:49,160 Speaker 2: whatever ill we do to the people online is made 365 00:19:49,240 --> 00:19:52,720 Speaker 2: up by the nice feeling, the warm fuzzies you get 366 00:19:53,320 --> 00:19:56,000 Speaker 2: as you check out, And that's your very last experience, right, 367 00:19:56,040 --> 00:19:58,639 Speaker 2: the very last thing that happens to you is really 368 00:19:58,680 --> 00:20:01,840 Speaker 2: really nice engagement with a person that really cares about 369 00:20:01,840 --> 00:20:03,879 Speaker 2: what you bought. You know, they're, oh, what are you 370 00:20:03,880 --> 00:20:05,280 Speaker 2: gonna do with this? So you're gonna make this? Hey, 371 00:20:05,280 --> 00:20:07,520 Speaker 2: I tried this once. Here's here's an idea. Put the 372 00:20:07,520 --> 00:20:10,880 Speaker 2: feta cheese in with the fennel, in with the arugula, 373 00:20:11,000 --> 00:20:13,320 Speaker 2: in with the uh with the salsa, and mix it 374 00:20:13,359 --> 00:20:14,720 Speaker 2: all together and you can use it as a dip. 375 00:20:14,760 --> 00:20:17,080 Speaker 2: I mean, I heard this conversation at Trader Jose. I'm 376 00:20:17,080 --> 00:20:20,040 Speaker 2: thinking the people online must be going, oh my lord, 377 00:20:20,760 --> 00:20:22,439 Speaker 2: are these people gonna wrap it up? I gotta go. 378 00:20:22,560 --> 00:20:26,919 Speaker 2: But then when it's their turn to be interviewed, it 379 00:20:27,000 --> 00:20:30,280 Speaker 2: must turn out really really well and that's the strategy. 380 00:20:30,280 --> 00:20:33,959 Speaker 2: Burger King is going call it the Nice Wars instead 381 00:20:33,960 --> 00:20:34,960 Speaker 2: of the Burger Wars. 382 00:20:35,560 --> 00:20:38,960 Speaker 1: You're listening to KFI AM six forty on demand. 383 00:20:41,040 --> 00:20:44,679 Speaker 2: Happy Sunday, Stay tuned to KFI all afternoon. We'll have 384 00:20:44,720 --> 00:20:47,080 Speaker 2: the latest islink. Gazalas is in the newsroom and she 385 00:20:47,119 --> 00:20:51,199 Speaker 2: will update us on the hour, on the half and 386 00:20:51,200 --> 00:20:54,960 Speaker 2: and again another update in just about ten minutes on 387 00:20:55,119 --> 00:20:58,600 Speaker 2: the latest developments with respect to the war that's ongoing. 388 00:20:58,640 --> 00:21:01,600 Speaker 2: It's nighttime now and I'm looking at the monitors here 389 00:21:01,680 --> 00:21:05,679 Speaker 2: and the skies are lit up, so there is activity. 390 00:21:05,840 --> 00:21:07,840 Speaker 2: And we do know that there have been US service 391 00:21:07,920 --> 00:21:12,399 Speaker 2: members reported killed. Other civilians have been reported killed and injured. 392 00:21:12,440 --> 00:21:15,520 Speaker 2: So it's ongoing, So stay tuned. Burger King is under 393 00:21:15,560 --> 00:21:20,560 Speaker 2: fire for spying on its own employees for friendliness using AI. 394 00:21:22,000 --> 00:21:24,239 Speaker 2: Jack in the Box, on the other hand, are in 395 00:21:24,280 --> 00:21:26,560 Speaker 2: big trouble. Jack in the Box San Diego based. There 396 00:21:26,560 --> 00:21:32,000 Speaker 2: are southern California chain and they're mostly in the West coast, 397 00:21:32,119 --> 00:21:36,159 Speaker 2: So closing stores is a big problem for Jack in 398 00:21:36,160 --> 00:21:39,119 Speaker 2: the Box seventy five years old. They're losing customers. The 399 00:21:39,160 --> 00:21:41,720 Speaker 2: way that they measure these things, it's a term called 400 00:21:41,840 --> 00:21:46,520 Speaker 2: same store sales. That is, people that go into a 401 00:21:46,600 --> 00:21:48,679 Speaker 2: Jack in the Box going back to a Jack in 402 00:21:48,720 --> 00:21:51,680 Speaker 2: the Box, and if that number goes down, they are 403 00:21:51,680 --> 00:21:54,600 Speaker 2: losing same store sales. If that number goes up, they're 404 00:21:54,640 --> 00:21:57,359 Speaker 2: increasing same store sales. So that's what they use as 405 00:21:57,359 --> 00:22:00,480 Speaker 2: a measurement that and of course they're stock and the 406 00:22:00,520 --> 00:22:04,359 Speaker 2: shows have those dived. Investors are really mad at the 407 00:22:04,480 --> 00:22:09,800 Speaker 2: leadership of the company. There was an interview on Fox 408 00:22:09,920 --> 00:22:13,920 Speaker 2: Business with I think the CFO and I guess there's 409 00:22:13,960 --> 00:22:18,200 Speaker 2: a real power struggle at top. I've watched Jack in 410 00:22:18,240 --> 00:22:20,840 Speaker 2: the Box for a while. I don't understand what they 411 00:22:20,880 --> 00:22:23,200 Speaker 2: think they're doing. They seem to be all over the place. 412 00:22:23,200 --> 00:22:26,399 Speaker 2: They had a fantastic ad campaign. They brought Jack with 413 00:22:26,480 --> 00:22:29,320 Speaker 2: the big white hat with a big white head, and 414 00:22:29,480 --> 00:22:32,600 Speaker 2: that was really clever. It was edgy, it was fun. 415 00:22:33,440 --> 00:22:36,520 Speaker 2: But they just kept reintroducing more items over and over 416 00:22:36,560 --> 00:22:40,200 Speaker 2: and over again. The menu is so full and they've 417 00:22:40,320 --> 00:22:43,000 Speaker 2: just lost track of everything. They're going with the late 418 00:22:43,119 --> 00:22:47,520 Speaker 2: night Munchie menu for the stoners, their breakfast all day 419 00:22:47,560 --> 00:22:50,960 Speaker 2: that actually helped them. There's a million items on the 420 00:22:51,000 --> 00:22:53,399 Speaker 2: menu and it's just it's all over the place. And 421 00:22:53,440 --> 00:22:56,639 Speaker 2: that's what I think is part of their problem, Like 422 00:22:56,680 --> 00:22:59,840 Speaker 2: simplicity works. What do you think in and Out is 423 00:23:00,840 --> 00:23:05,320 Speaker 2: they're selling burgers and fries. There's like very little on 424 00:23:05,480 --> 00:23:08,520 Speaker 2: the in and out menu, but the few things they do, 425 00:23:08,920 --> 00:23:13,479 Speaker 2: they do well and it's legendary. So here's what you do, 426 00:23:13,560 --> 00:23:15,400 Speaker 2: Jack in the Box. Let me give you some free advice. 427 00:23:17,119 --> 00:23:23,119 Speaker 2: Pare down the menu significantly. The Jumbo Jack is fine, Like, 428 00:23:23,280 --> 00:23:26,280 Speaker 2: just go with the Jumbo Jack and the Jumbo the 429 00:23:26,359 --> 00:23:29,679 Speaker 2: junior Jumbo Jack. That's it. The ultimate cheeseburger is delicious. 430 00:23:29,840 --> 00:23:32,240 Speaker 2: Jack in the Box, talk about a lane. Burger King's 431 00:23:32,280 --> 00:23:35,080 Speaker 2: going with the friendliness lane, right, McDonald's always going with 432 00:23:35,119 --> 00:23:39,200 Speaker 2: the value lane. Jack in the Box the lane they're delicious. 433 00:23:40,240 --> 00:23:44,119 Speaker 2: The stuff is delicious. They are not like you know, 434 00:23:44,200 --> 00:23:48,280 Speaker 2: they're not concerned about carbs or bread or buns or 435 00:23:48,320 --> 00:23:51,480 Speaker 2: sodium or calories. Nobody cares about that. When they go 436 00:23:51,520 --> 00:23:53,640 Speaker 2: to Jack in the Box, they know that they're gonna 437 00:23:53,640 --> 00:23:57,520 Speaker 2: walk out of there with a delicious sandwich inside that bag. 438 00:23:58,840 --> 00:24:02,520 Speaker 2: So go with that. Be the place that is delicious, 439 00:24:02,840 --> 00:24:05,520 Speaker 2: and I don't want to hear about calories or carbs 440 00:24:05,600 --> 00:24:06,760 Speaker 2: or sodium. 441 00:24:07,040 --> 00:24:07,240 Speaker 7: Right. 442 00:24:07,320 --> 00:24:10,080 Speaker 2: That's Jack in the Box is linging. It's perfect. So 443 00:24:10,440 --> 00:24:12,760 Speaker 2: that's what I would do. Get rid of keep the burgers. 444 00:24:13,160 --> 00:24:15,800 Speaker 2: I would argue that the curly fries are so good 445 00:24:15,840 --> 00:24:17,520 Speaker 2: at Jack in the Box you don't even need to 446 00:24:17,600 --> 00:24:21,480 Speaker 2: offer the other fries. Everybody has fries, you have curly fries. 447 00:24:21,720 --> 00:24:23,800 Speaker 2: Just go with curly fries. That's all you get. You 448 00:24:23,800 --> 00:24:25,240 Speaker 2: go to Jack in a Box, you get an ultimate 449 00:24:25,280 --> 00:24:28,119 Speaker 2: cheeseburger and curly fries. Man, are you gonna have a 450 00:24:28,119 --> 00:24:31,560 Speaker 2: delicious lunch. You're gonna love it. You know you're gonna 451 00:24:31,600 --> 00:24:34,320 Speaker 2: love it. Get rid of everything else off the menu. 452 00:24:34,760 --> 00:24:38,880 Speaker 2: Keep the tacos. I know I don't like mixing genre, 453 00:24:39,119 --> 00:24:43,840 Speaker 2: but the tacos are kind of legendary there and they've 454 00:24:43,840 --> 00:24:47,159 Speaker 2: had them forever. So keep the tacos. And if you 455 00:24:47,200 --> 00:24:49,359 Speaker 2: really want to get cute, do what Costco does with 456 00:24:49,400 --> 00:24:52,480 Speaker 2: the hunt Dog and do the tacos too for ninety 457 00:24:52,560 --> 00:24:54,920 Speaker 2: nine cents. Always make it your lost leader. Don't make 458 00:24:54,960 --> 00:24:58,560 Speaker 2: money on those tacos anyway, and just keep it like that. 459 00:24:59,440 --> 00:25:02,919 Speaker 2: And that's homage to the Jack in the Box of 460 00:25:03,040 --> 00:25:06,119 Speaker 2: your But get rid of everything else that's on that menu. 461 00:25:06,240 --> 00:25:09,120 Speaker 2: Get rid of all that chicken. Nobody goes to Jack 462 00:25:09,119 --> 00:25:12,359 Speaker 2: in the Box for chicken. Get rid of the chicken. 463 00:25:12,760 --> 00:25:15,400 Speaker 2: Get rid of every inch of sour dough. I don't 464 00:25:15,400 --> 00:25:19,560 Speaker 2: know who decided that, all of a sudden, everybody wanted 465 00:25:19,600 --> 00:25:25,399 Speaker 2: their hamburgers on sour dough. Nobody likes sour dough. Sour 466 00:25:25,480 --> 00:25:29,840 Speaker 2: dough is for breakfast and for San Francisco, and it 467 00:25:29,840 --> 00:25:32,840 Speaker 2: doesn't belong in a fast food store. It's terrible and 468 00:25:32,880 --> 00:25:35,840 Speaker 2: nobody wants it, So get rid of all the sour dough. 469 00:25:36,240 --> 00:25:39,800 Speaker 2: There are egg rolls on the menu at Jack in 470 00:25:39,800 --> 00:25:43,800 Speaker 2: the Box. Who is eating the egg rolls? Get rid 471 00:25:43,840 --> 00:25:49,240 Speaker 2: of the egg rolls. Please, the jalapeno poppers, you don't 472 00:25:49,240 --> 00:25:52,080 Speaker 2: need that. No one's buying those. Just go back to 473 00:25:52,400 --> 00:25:55,360 Speaker 2: the burgers and the curly fries and the shakes. Keep 474 00:25:55,400 --> 00:25:58,040 Speaker 2: the breakfast all day. I will say that Jack in 475 00:25:58,080 --> 00:26:00,480 Speaker 2: the Box always had breakfast all day. Jack in the 476 00:26:00,520 --> 00:26:03,639 Speaker 2: Box breakfast sandwiches are really good. If you have to 477 00:26:03,680 --> 00:26:05,359 Speaker 2: have a piece of sour dough, then put it on 478 00:26:05,359 --> 00:26:10,040 Speaker 2: the breakfast menu and leave it there. But otherwise, keep 479 00:26:10,040 --> 00:26:13,080 Speaker 2: it simple and then just sell, sell, sell, sell, sell, 480 00:26:15,920 --> 00:26:16,840 Speaker 2: that's the secret. 481 00:26:16,960 --> 00:26:19,840 Speaker 4: Last night, Fox News had an article saying that Jack 482 00:26:19,880 --> 00:26:24,159 Speaker 4: in the Box is blaming the Trump administration policies for 483 00:26:24,480 --> 00:26:29,320 Speaker 4: their downturn in business. I personally won't patronize them at all. 484 00:26:29,880 --> 00:26:32,679 Speaker 2: Wondering what your take is. Yeah, I don't boycott, so 485 00:26:32,840 --> 00:26:35,800 Speaker 2: I don't believe in boycott's. I don't do boycotts. I'm 486 00:26:35,800 --> 00:26:39,080 Speaker 2: not going to. Because the CFO or whoever was on 487 00:26:39,160 --> 00:26:42,199 Speaker 2: TV of Jack in the Box laid blame in this 488 00:26:42,280 --> 00:26:45,960 Speaker 2: administration for their economic problems. That's not a reason to 489 00:26:46,160 --> 00:26:48,400 Speaker 2: boycott the Jack in the Box for me. Like you could. 490 00:26:48,760 --> 00:26:50,280 Speaker 2: If you're mad that he said that, then get mad 491 00:26:50,280 --> 00:26:53,680 Speaker 2: at him, but not like all the stores and all 492 00:26:53,680 --> 00:26:58,639 Speaker 2: the workers. No, I'm not boycotting. Look, the quick service 493 00:26:58,680 --> 00:27:03,240 Speaker 2: restaurant industry is having challenges. A lot of things are happening. 494 00:27:03,520 --> 00:27:06,440 Speaker 2: Everybody's into protein right now. Everybody wants to get more 495 00:27:06,440 --> 00:27:09,879 Speaker 2: protein into their diet. Actually, fast food is a pretty 496 00:27:09,920 --> 00:27:13,200 Speaker 2: decent place. If you want to have a high protein lunch, 497 00:27:13,520 --> 00:27:16,080 Speaker 2: you just get rid of the bun, right. People do 498 00:27:16,119 --> 00:27:18,280 Speaker 2: this all the time. They order big max keto style 499 00:27:18,880 --> 00:27:24,200 Speaker 2: and they're in great shape. The double cheeseburger at McDonald's 500 00:27:24,320 --> 00:27:28,040 Speaker 2: is pretty decent source of protein. All you have to 501 00:27:28,080 --> 00:27:31,320 Speaker 2: do to find out if it's a high protein meal 502 00:27:32,119 --> 00:27:35,600 Speaker 2: is take the grams of protein and add a zero, 503 00:27:35,880 --> 00:27:39,400 Speaker 2: and if that number is equal to or greater than 504 00:27:39,440 --> 00:27:44,119 Speaker 2: the calorie count, you're good. So if a double cheeseburger's 505 00:27:44,160 --> 00:27:47,399 Speaker 2: got three inch of calories and it's got twenty seven 506 00:27:47,440 --> 00:27:49,879 Speaker 2: grams of protein, so you add a zero, So now 507 00:27:49,880 --> 00:27:53,480 Speaker 2: two hundred and seventy. That's close to three hundred. Not perfect. 508 00:27:53,720 --> 00:27:55,920 Speaker 2: It'd be better if it's thirty grams of protein, obviously, 509 00:27:56,000 --> 00:27:58,840 Speaker 2: or thirty one, but that's pretty close. But if you 510 00:27:58,880 --> 00:28:01,760 Speaker 2: get something that's five calories and it's got seventeen grams 511 00:28:01,760 --> 00:28:05,080 Speaker 2: of protein, no, that's not good for you. But I 512 00:28:05,080 --> 00:28:07,520 Speaker 2: appreciate the call. The Jack in the box is just 513 00:28:07,520 --> 00:28:10,440 Speaker 2: playing out expensive. I went last time with three other people. 514 00:28:10,520 --> 00:28:12,639 Speaker 2: It was over sixty five dollars. All right, that's you. 515 00:28:14,080 --> 00:28:16,520 Speaker 2: Sixty five dollars for three people at Jack in the box? 516 00:28:16,560 --> 00:28:23,000 Speaker 2: What are you ordering? See? Sometimes people order poorly and 517 00:28:23,040 --> 00:28:25,520 Speaker 2: they get sticker shock. You gotta know what you're doing. 518 00:28:26,320 --> 00:28:30,639 Speaker 2: First off, try this for me. There's a calculator somewhere 519 00:28:30,680 --> 00:28:33,280 Speaker 2: on your phone. You have to look for it, because 520 00:28:33,320 --> 00:28:36,159 Speaker 2: who uses a calculator anymore? But to find where the 521 00:28:36,200 --> 00:28:38,680 Speaker 2: calculator is on your phone and then go into the 522 00:28:38,680 --> 00:28:43,680 Speaker 2: store and I don't care if it's Jack in the Box, Carl's, Junior, Burger, King, McDonald's. 523 00:28:43,840 --> 00:28:48,040 Speaker 2: Go and add up the individual a la carte items 524 00:28:48,400 --> 00:28:53,200 Speaker 2: in the meal deal, and you will often find that 525 00:28:53,280 --> 00:28:57,160 Speaker 2: the meal deal is more expensive than the items in 526 00:28:57,200 --> 00:29:01,440 Speaker 2: the meal deal individually purchased. Right, don't be lazy. I mean, 527 00:29:01,480 --> 00:29:06,840 Speaker 2: if you cost conscious and sixty five dollars for three 528 00:29:06,880 --> 00:29:08,120 Speaker 2: people at Jack and the I don't know how you 529 00:29:08,160 --> 00:29:11,959 Speaker 2: pulled that off. I mean, are they selling liquor at 530 00:29:11,960 --> 00:29:13,719 Speaker 2: the Jack in the Box? Now, that's impossible. I can, 531 00:29:14,040 --> 00:29:16,120 Speaker 2: I can. I can barely pull that off at a restaurant. 532 00:29:16,680 --> 00:29:20,040 Speaker 2: But yeah, don't just walk in and say I'll take 533 00:29:20,080 --> 00:29:23,200 Speaker 2: the number four, like that's that's a short fire away 534 00:29:23,440 --> 00:29:27,400 Speaker 2: for you to bust the budget. Order exactly what you want. 535 00:29:27,440 --> 00:29:30,360 Speaker 2: But I mean, if you're cost conscious, number one, don't 536 00:29:30,480 --> 00:29:34,760 Speaker 2: order soda at the store. I mean, come on, if 537 00:29:34,760 --> 00:29:37,160 Speaker 2: you're in, if you've got to run on out for lunch, 538 00:29:37,200 --> 00:29:39,720 Speaker 2: you ought to have like just cans of soda in 539 00:29:39,760 --> 00:29:42,120 Speaker 2: your car. If you're on the road, Like, don't order 540 00:29:42,240 --> 00:29:45,120 Speaker 2: soda from the fast foods. I mean, that's just it. 541 00:29:45,320 --> 00:29:48,320 Speaker 2: They get you what it's like four nineteen for a 542 00:29:48,400 --> 00:29:52,480 Speaker 2: medium soda right outside the studios here in Burbank. Four 543 00:29:52,520 --> 00:29:56,640 Speaker 2: dollars and nineteen cents like that. Don't do that. That's ridiculous. 544 00:29:57,640 --> 00:30:01,320 Speaker 2: These restaurants make so much money on you have no idea, 545 00:30:02,000 --> 00:30:06,480 Speaker 2: no idea. You know what soda is? Tap water? It's 546 00:30:06,560 --> 00:30:10,160 Speaker 2: good old fashioned La County tapwater. That's all it's. Let 547 00:30:10,200 --> 00:30:13,120 Speaker 2: me tell you right now. That's not purified water. There's 548 00:30:13,160 --> 00:30:18,880 Speaker 2: no water softener inside that store. It's not life source water. No, 549 00:30:19,040 --> 00:30:23,600 Speaker 2: it's tapwater. It's tap water and a squirt of syrup 550 00:30:23,640 --> 00:30:26,840 Speaker 2: of Coco Cola syrup. And those Coco Cola syrup canisters 551 00:30:26,840 --> 00:30:30,320 Speaker 2: they are five gallon. They're pretty inexpensive. I remember unloading 552 00:30:30,360 --> 00:30:31,959 Speaker 2: them off the truck when I worked at Burger King 553 00:30:32,440 --> 00:30:36,440 Speaker 2: And a great big like tank. It looks like a 554 00:30:36,480 --> 00:30:39,560 Speaker 2: torpedo off a submarine. It's a great big tank of 555 00:30:39,600 --> 00:30:41,200 Speaker 2: CO two. You know what CO two is? 556 00:30:41,360 --> 00:30:41,600 Speaker 5: Air? 557 00:30:42,920 --> 00:30:47,760 Speaker 2: Also inexpensive. So that's what's in your soda is tapwater, 558 00:30:48,080 --> 00:30:52,560 Speaker 2: a squirt of syrup and air. The cop is more 559 00:30:52,600 --> 00:30:58,160 Speaker 2: expensive than what's inside the cup for the franchisee, like 560 00:30:58,200 --> 00:31:00,600 Speaker 2: the guy that owns the restaurant. That cop the cup, 561 00:31:00,720 --> 00:31:03,800 Speaker 2: the lid in the straw is more expensive than what's 562 00:31:03,840 --> 00:31:08,240 Speaker 2: in that cup. So when McDonald's was offering ninety nine 563 00:31:08,240 --> 00:31:10,480 Speaker 2: cent sodas, remember they did that like all summer long, 564 00:31:10,520 --> 00:31:13,320 Speaker 2: a couple of summers ago. That was a good time, Mario, 565 00:31:13,400 --> 00:31:15,560 Speaker 2: when you could just go into a McDonald's for ninety 566 00:31:15,600 --> 00:31:17,360 Speaker 2: nine cents and they were you know, it was kind 567 00:31:17,360 --> 00:31:19,880 Speaker 2: of fun because it'd be small, medium, or large, all 568 00:31:20,000 --> 00:31:23,000 Speaker 2: ninety nine cents. It didn't matter, and people would still 569 00:31:23,080 --> 00:31:26,200 Speaker 2: order a small, and I would think, like, why just 570 00:31:26,320 --> 00:31:28,600 Speaker 2: order the large. They're charging you the same amount of money. 571 00:31:29,240 --> 00:31:31,480 Speaker 2: But they were doing that, and they were looking like, 572 00:31:31,520 --> 00:31:33,760 Speaker 2: mister nice guy. Look at McDonald's. Boy, were they offering 573 00:31:33,760 --> 00:31:35,880 Speaker 2: soda for nine to nine cents? Yeah, because the soda 574 00:31:35,960 --> 00:31:39,960 Speaker 2: cost McDonald's like eight cents. And when they're done doing 575 00:31:40,000 --> 00:31:42,000 Speaker 2: the ninety nine cent deal, they're back to four dollars 576 00:31:42,000 --> 00:31:44,160 Speaker 2: of nineteen cents for a soda. So don't be ordering 577 00:31:44,200 --> 00:31:48,800 Speaker 2: the soda. Carry liquids with you and take advantage of 578 00:31:48,840 --> 00:31:51,080 Speaker 2: all the deals and you won't be charged sixty five 579 00:31:51,480 --> 00:31:55,720 Speaker 2: dollars for Jack in the box. Who talking about Jack 580 00:31:55,760 --> 00:31:58,800 Speaker 2: in the box? Making my mouth water? You're missing one 581 00:31:59,040 --> 00:32:01,960 Speaker 2: cheek sandwich. It's my new favorite. Their smash Burger is 582 00:32:02,120 --> 00:32:04,800 Speaker 2: out of control. Give you to try. Thanks. I have 583 00:32:04,920 --> 00:32:08,320 Speaker 2: had the smash Burger. It's kind of a mess, but 584 00:32:09,720 --> 00:32:11,480 Speaker 2: I think they do a way up the smash Burger too. 585 00:32:11,760 --> 00:32:13,720 Speaker 2: They didn't need to do that. They have to bring 586 00:32:13,760 --> 00:32:16,720 Speaker 2: in different funds. It's very complicated. It makes for a 587 00:32:16,800 --> 00:32:20,480 Speaker 2: very busy kitchen, and it's look, the Smashburger is not 588 00:32:20,560 --> 00:32:22,800 Speaker 2: pulling Jack in the Box out of their financial troubles 589 00:32:22,960 --> 00:32:24,840 Speaker 2: and it's not bringing people back to the store. So 590 00:32:24,880 --> 00:32:26,960 Speaker 2: I'm glad you enjoyed the smash Burger, but if you 591 00:32:26,960 --> 00:32:29,720 Speaker 2: want a smashburger, go to a place that specializes in 592 00:32:29,760 --> 00:32:32,160 Speaker 2: smash Burger's, not Jack in the Box. 593 00:32:33,560 --> 00:32:37,360 Speaker 1: You're listening to KFI AM six forty on demand. 594 00:32:41,480 --> 00:32:45,880 Speaker 2: Happy Sunday Afternoon coming up. Following the news at one, 595 00:32:46,200 --> 00:32:50,560 Speaker 2: millennials are sounding off on social media over the American Dream. 596 00:32:50,800 --> 00:32:54,680 Speaker 2: More and more millennials are saying the American dream was 597 00:32:54,680 --> 00:32:59,360 Speaker 2: attainable for my parents, not attainable for me, and my 598 00:32:59,480 --> 00:33:02,600 Speaker 2: paycheck is just not covering my expenses. So we'll hear 599 00:33:02,640 --> 00:33:06,000 Speaker 2: from them. It's really great viral videos right now. Burger 600 00:33:06,080 --> 00:33:09,360 Speaker 2: King is eavesdropping on their own people to make sure 601 00:33:09,400 --> 00:33:11,920 Speaker 2: they're being friendly. Hey, this is stupe. 602 00:33:12,040 --> 00:33:14,040 Speaker 9: I just went there drive through Burt King and an 603 00:33:14,080 --> 00:33:17,720 Speaker 9: AI voice took my order and it took a while 604 00:33:17,800 --> 00:33:20,920 Speaker 9: and it was a little strange. But anyways, so you 605 00:33:21,000 --> 00:33:23,480 Speaker 9: do talk to aif you goes through drive through. All right, thanks? 606 00:33:23,560 --> 00:33:26,880 Speaker 2: There you go. See guys listening to KFI goes through 607 00:33:27,000 --> 00:33:29,280 Speaker 2: the Burger King drive through, which is what we're talking about. 608 00:33:29,320 --> 00:33:33,120 Speaker 2: And there she is. There's Patty. I think is great. Hi, No, 609 00:33:33,280 --> 00:33:33,920 Speaker 2: I think you're wrong. 610 00:33:33,960 --> 00:33:37,520 Speaker 10: Hey, Lou, love your show. Totally agree with you about 611 00:33:37,560 --> 00:33:39,920 Speaker 10: simplifying the menu. Over a Jack in a Box. It 612 00:33:40,280 --> 00:33:42,520 Speaker 10: just has gotten carried away. They need to get back 613 00:33:42,520 --> 00:33:46,160 Speaker 10: to some of their staple items that they're famous for 614 00:33:46,360 --> 00:33:51,080 Speaker 10: from the beginning. And I know costs have risen a lot, 615 00:33:51,440 --> 00:33:53,520 Speaker 10: but if they could manage to just make that two 616 00:33:53,560 --> 00:33:56,160 Speaker 10: tacos for ninety nine cents come back, that'd be it 617 00:33:56,280 --> 00:33:58,400 Speaker 10: right there. Keep all the prices the rest of the 618 00:33:58,440 --> 00:34:01,200 Speaker 10: menu the same. Cluck Check sandwich is really good. 619 00:34:01,960 --> 00:34:04,520 Speaker 2: I think you're right. I think the menu is too complicated. 620 00:34:04,600 --> 00:34:07,120 Speaker 2: I think this is an easy fix, and I want 621 00:34:07,200 --> 00:34:10,759 Speaker 2: Jack in the Box to flourish. I do. I don't 622 00:34:10,760 --> 00:34:14,479 Speaker 2: want to see these restaurants contracting. You're seeing so much 623 00:34:14,600 --> 00:34:18,120 Speaker 2: talk of restaurants closing stores, and I don't want that 624 00:34:18,160 --> 00:34:21,719 Speaker 2: to be right. Fast food is an American institution. We 625 00:34:21,800 --> 00:34:25,320 Speaker 2: need it. I think it makes all the other chains 626 00:34:25,440 --> 00:34:28,520 Speaker 2: more competitive. Jack in the Box is edgy. It's Southern 627 00:34:28,560 --> 00:34:32,040 Speaker 2: California based and it is delicious, but they have too 628 00:34:32,040 --> 00:34:34,040 Speaker 2: many things on the menu. That's their problem. 629 00:34:34,920 --> 00:34:37,880 Speaker 11: It seems like I haven't no one have brought this up, 630 00:34:37,920 --> 00:34:40,520 Speaker 11: but for Jack in the Box, if you want to 631 00:34:40,560 --> 00:34:43,799 Speaker 11: save some money, there is an app for that, not 632 00:34:43,880 --> 00:34:46,239 Speaker 11: just Jack in the Box. There's other fast food like 633 00:34:46,400 --> 00:34:48,960 Speaker 11: McDonald's and Carls Junior that does have the app and 634 00:34:48,960 --> 00:34:50,960 Speaker 11: save you some money. Just what we're bringing it up. 635 00:34:51,120 --> 00:34:56,120 Speaker 2: I appreciate the cost analysis there. So the app is 636 00:34:56,120 --> 00:34:58,319 Speaker 2: not going to save you money for very long. The 637 00:34:58,400 --> 00:35:01,719 Speaker 2: reason that they offer deal on the app is to 638 00:35:01,760 --> 00:35:06,680 Speaker 2: get you to download the app, Like that's the marketing strategy. 639 00:35:07,400 --> 00:35:10,000 Speaker 2: They could advertise to get you to come to the store, 640 00:35:10,400 --> 00:35:13,080 Speaker 2: or they could get they could offer you free fries, 641 00:35:13,719 --> 00:35:17,279 Speaker 2: you know, on Monday if you download the app, or 642 00:35:17,960 --> 00:35:23,160 Speaker 2: Dodgers winning and you get somebody's offering something for free. 643 00:35:24,040 --> 00:35:27,520 Speaker 2: I think at in Anaheim, if the Angels win, I 644 00:35:27,560 --> 00:35:30,480 Speaker 2: think you get a free taco at Del Taco. Like 645 00:35:30,520 --> 00:35:36,240 Speaker 2: that's all marketing strategy. Once everybody orders on the app 646 00:35:36,840 --> 00:35:40,160 Speaker 2: at every store, they're no longer going to be offering 647 00:35:40,760 --> 00:35:43,640 Speaker 2: free fries with the you know, if somebody hits a 648 00:35:43,640 --> 00:35:46,839 Speaker 2: home run like that, that's going to end. So it'll 649 00:35:46,880 --> 00:35:49,120 Speaker 2: be exactly the same price whether you use the app 650 00:35:49,200 --> 00:35:50,880 Speaker 2: or not. And you will only be able to use 651 00:35:50,920 --> 00:35:53,479 Speaker 2: the app because they won't be any cashiers and great 652 00:35:53,520 --> 00:35:54,280 Speaker 2: show as always. 653 00:35:54,440 --> 00:35:58,280 Speaker 5: Jack in the Box, come on, Really, their menus too big, 654 00:35:58,800 --> 00:36:01,240 Speaker 5: twenty five dollars an hour they had to pay people. 655 00:36:01,440 --> 00:36:03,960 Speaker 2: They just scale back a little bit. Just scale back 656 00:36:04,000 --> 00:36:06,280 Speaker 2: a little bit, all right, thanks by That's what I'm saying. 657 00:36:06,760 --> 00:36:09,479 Speaker 2: Keep it simple. We don't need egg rolls at Jack 658 00:36:09,480 --> 00:36:12,520 Speaker 2: in the Box. Just all for burgers, keep the curly fries, 659 00:36:12,640 --> 00:36:16,759 Speaker 2: keep the breakfast, like the breakfast all day thing is 660 00:36:16,800 --> 00:36:20,160 Speaker 2: a thing. McDonald's took a lot of heat for ending breakfast, 661 00:36:20,160 --> 00:36:23,680 Speaker 2: do you know that? Like that was They did research 662 00:36:23,840 --> 00:36:31,160 Speaker 2: and they determined that the negative experience that a customer 663 00:36:31,239 --> 00:36:35,560 Speaker 2: has at ten thirty seven being told breakfast is over 664 00:36:37,200 --> 00:36:39,520 Speaker 2: was probably one of the worst things that could ever 665 00:36:39,560 --> 00:36:41,920 Speaker 2: happen to somebody in a McDonald People would rather have 666 00:36:42,000 --> 00:36:46,760 Speaker 2: their order be wrong or the shake machine being broken, 667 00:36:47,600 --> 00:36:51,239 Speaker 2: which it always is at McDonald's. Right, there was no 668 00:36:51,360 --> 00:36:55,080 Speaker 2: other single experience for a for a repeat customer at 669 00:36:55,200 --> 00:37:02,680 Speaker 2: McDonald's that evoked the a worse emotional response than being 670 00:37:02,680 --> 00:37:08,759 Speaker 2: told breakfast is over. True story, It's so true it was. 671 00:37:08,840 --> 00:37:11,680 Speaker 2: I mean it was referenced in the Michael Douglas movie 672 00:37:11,680 --> 00:37:14,960 Speaker 2: Falling Down. If you remember where Michael Douglass goes in 673 00:37:15,000 --> 00:37:17,520 Speaker 2: there and he wants breakfast and they keep telling him, no, 674 00:37:17,640 --> 00:37:20,880 Speaker 2: breakfast is over. We have the lunch menu. Now, like 675 00:37:21,160 --> 00:37:23,680 Speaker 2: that was a real thing. So Jack in the Box figured, 676 00:37:24,120 --> 00:37:27,840 Speaker 2: what's the big deal? I mean, the hash Browns go 677 00:37:27,920 --> 00:37:30,279 Speaker 2: down into the same friar as the French fries. If 678 00:37:30,280 --> 00:37:32,359 Speaker 2: somebody wants a hashbron and they're willing to wait for it, 679 00:37:32,600 --> 00:37:34,120 Speaker 2: what do we care if it's two in the afternoon. 680 00:37:34,239 --> 00:37:36,720 Speaker 2: So they made a big deal about not being turned 681 00:37:36,760 --> 00:37:39,200 Speaker 2: away if you want breakfast, and it worked for us. 682 00:37:39,280 --> 00:37:42,719 Speaker 1: I guess there's a McDonald's secret menu that says that 683 00:37:42,800 --> 00:37:46,520 Speaker 1: you could combo a big nac with a chicken patty 684 00:37:46,680 --> 00:37:47,640 Speaker 1: and a fish patty. 685 00:37:47,760 --> 00:37:50,319 Speaker 2: No, you can't do that. The secret at McDonald's. The 686 00:37:50,360 --> 00:37:53,920 Speaker 2: hack is you can get a double cheeseburger and then 687 00:37:53,960 --> 00:37:59,160 Speaker 2: you ask that it be made Big Max style, and 688 00:37:59,239 --> 00:38:03,000 Speaker 2: so you get a big Mac which is five dollars 689 00:38:03,120 --> 00:38:05,680 Speaker 2: for the price of a double cheeseburger which is three dollars. 690 00:38:06,120 --> 00:38:09,319 Speaker 2: So instead of the mustard and ketchup, they put Big 691 00:38:09,360 --> 00:38:11,960 Speaker 2: Mac sauce on it, they put lettuce on it. It's 692 00:38:12,000 --> 00:38:14,640 Speaker 2: already two patties. The only thing that's different is you 693 00:38:14,680 --> 00:38:17,399 Speaker 2: don't have that bun in the middle, and nobody wants 694 00:38:17,480 --> 00:38:20,560 Speaker 2: that anyway because we're all counting carbs. So you that's 695 00:38:20,600 --> 00:38:24,840 Speaker 2: the trick. There you go, ludehack in the box. Saints 696 00:38:24,880 --> 00:38:28,719 Speaker 2: being back frem Yeah, the onion rings are good, but look, 697 00:38:28,760 --> 00:38:30,640 Speaker 2: I don't want them to bring back anything. I want 698 00:38:30,640 --> 00:38:32,400 Speaker 2: them to get rid of most of what they have 699 00:38:32,480 --> 00:38:35,919 Speaker 2: on the menu and they'll survive this. By the way, 700 00:38:36,080 --> 00:38:39,200 Speaker 2: Tuesday is the day for the big Arch. Are you excited? 701 00:38:40,080 --> 00:38:43,919 Speaker 2: You're excited about that big Arch? I mean it does 702 00:38:43,960 --> 00:38:46,680 Speaker 2: not look good, I have to say, visually, not appealing 703 00:38:46,719 --> 00:38:48,840 Speaker 2: at all. I heard about that. I forgot that it 704 00:38:48,880 --> 00:38:51,719 Speaker 2: was this Tuesday. This Tuesday. It's the first time in 705 00:38:51,760 --> 00:38:55,680 Speaker 2: a long long time that McDonald's is adding something to 706 00:38:55,719 --> 00:38:58,399 Speaker 2: the menu, and they are really marketing the heck out 707 00:38:58,400 --> 00:39:02,120 Speaker 2: of it. It's the there's been some reviews. The reviews 708 00:39:02,160 --> 00:39:07,120 Speaker 2: are fifty to fifty. I don't like the poppy seeds 709 00:39:07,239 --> 00:39:09,719 Speaker 2: on the bun. That looks weird to me. I don't 710 00:39:09,719 --> 00:39:12,640 Speaker 2: think poppy seeds belong on a hamburger. Poppy seeds belong 711 00:39:12,680 --> 00:39:15,920 Speaker 2: on a bagel. Plus, McDonald's is supposed to be the 712 00:39:16,000 --> 00:39:20,759 Speaker 2: all America placed right Americana, and poppy seeds are Eastern European, 713 00:39:20,880 --> 00:39:25,839 Speaker 2: so it's un American from the very start. Also, it's 714 00:39:25,880 --> 00:39:29,480 Speaker 2: weird they have the onions from the quarter pounder with cheese, 715 00:39:29,640 --> 00:39:33,640 Speaker 2: but then they also have like these fried onions, but 716 00:39:33,680 --> 00:39:36,600 Speaker 2: they're not onion ring fried onions. They're like the kind 717 00:39:36,640 --> 00:39:40,000 Speaker 2: of fried onions that go on top of the green 718 00:39:40,040 --> 00:39:43,719 Speaker 2: beans at Thanksgiving, you know what I mean, Like those 719 00:39:43,920 --> 00:39:47,920 Speaker 2: crispy onions that nobody likes. And they're under they're hidden 720 00:39:48,000 --> 00:39:51,799 Speaker 2: underneath the burger. The cheese is white, but it's not 721 00:39:51,960 --> 00:39:56,600 Speaker 2: Cheddar can't figure that out. And it's between the bun 722 00:39:57,000 --> 00:40:01,000 Speaker 2: and the white cheese and the it's kind of I 723 00:40:01,040 --> 00:40:04,399 Speaker 2: guess it's a sweeter Big Max sauce. It just got 724 00:40:04,400 --> 00:40:07,920 Speaker 2: a very beige look about it. I mean, it almost 725 00:40:07,920 --> 00:40:13,680 Speaker 2: looks as if the Irvine Company designed a cheeseburger. So 726 00:40:14,160 --> 00:40:16,520 Speaker 2: hopefully it'll taste better than it looks, but it doesn't 727 00:40:16,520 --> 00:40:19,680 Speaker 2: look very good. The CEO of McDonald's is on social 728 00:40:19,719 --> 00:40:22,560 Speaker 2: media sampling it, and he has a really weird look 729 00:40:22,600 --> 00:40:24,640 Speaker 2: on his face. But he looks weird too, so I 730 00:40:24,640 --> 00:40:26,200 Speaker 2: don't think it's because he doesn't like the taste of 731 00:40:26,239 --> 00:40:29,000 Speaker 2: the burger. But that'll be the top story on Tuesday. 732 00:40:29,000 --> 00:40:31,880 Speaker 2: Everyone's gonna run out and get the new archburger. And 733 00:40:31,920 --> 00:40:34,959 Speaker 2: I'm not a big fan of the name Arch. Hard 734 00:40:35,000 --> 00:40:39,640 Speaker 2: to say, doesn't sound like food, And I don't know 735 00:40:39,840 --> 00:40:41,680 Speaker 2: this is a I don't know if this is going 736 00:40:41,719 --> 00:40:46,120 Speaker 2: to pull McDonald's back on track or not. But we'll see, 737 00:40:46,200 --> 00:40:48,719 Speaker 2: all right when we come back. Millennials sounding off online 738 00:40:48,800 --> 00:40:51,879 Speaker 2: over the American Dream. They say, look, we kept being 739 00:40:51,880 --> 00:40:54,799 Speaker 2: told about this American dream. My parents had the American dream. 740 00:40:54,840 --> 00:40:56,920 Speaker 2: They owned their house, they sent their kids to college. 741 00:40:57,160 --> 00:40:59,319 Speaker 2: We were told to go to college, and here we 742 00:40:59,360 --> 00:41:02,520 Speaker 2: are in our late twenties and thirties, and we're living 743 00:41:02,520 --> 00:41:04,120 Speaker 2: in our parents' house, and we're never going to be 744 00:41:04,160 --> 00:41:05,800 Speaker 2: able to make enough money for a down payment, so 745 00:41:05,840 --> 00:41:07,720 Speaker 2: we're never going to get a house. So the American 746 00:41:07,800 --> 00:41:12,319 Speaker 2: dream is completely unattainable for American millennials. We'll share with 747 00:41:12,400 --> 00:41:14,880 Speaker 2: you what they had to say and get your thoughts 748 00:41:14,880 --> 00:41:19,040 Speaker 2: as well. Lou Penrose on KFI AM six forty Live Everywhere, 749 00:41:19,040 --> 00:41:19,920 Speaker 2: on the iHeartRadio 750 00:41:19,920 --> 00:41:23,200 Speaker 1: App, KFI AM six forty on demand,