1 00:00:00,480 --> 00:00:03,920 Speaker 1: You're listening to KFI AM six forty on demand. 2 00:00:07,160 --> 00:00:12,720 Speaker 2: A major change in the marketing campaign of Walmart. For years, 3 00:00:12,920 --> 00:00:16,120 Speaker 2: as long as I can remember, Walmart had the beware 4 00:00:17,079 --> 00:00:20,680 Speaker 2: falling prices right, Prices were constantly falling, hitting people in 5 00:00:20,720 --> 00:00:21,079 Speaker 2: the head. 6 00:00:22,200 --> 00:00:23,120 Speaker 3: And that was. 7 00:00:23,120 --> 00:00:26,680 Speaker 2: To reinforce that Walmart was the cheapest place that you 8 00:00:26,720 --> 00:00:29,280 Speaker 2: could get the best value. Whatever it is that you're buying, 9 00:00:29,800 --> 00:00:31,880 Speaker 2: you could not do better than Walmart. They were going 10 00:00:31,960 --> 00:00:36,240 Speaker 2: to guarantee you the lowest price. They would shop Planet 11 00:00:36,280 --> 00:00:39,360 Speaker 2: Earth to get the lowest price possible. They now have 12 00:00:39,440 --> 00:00:43,879 Speaker 2: a new campaign that celebrates that a lot of their 13 00:00:43,920 --> 00:00:46,680 Speaker 2: products are made in America. 14 00:00:47,040 --> 00:00:48,879 Speaker 4: American Main Tour follow me. 15 00:00:49,240 --> 00:00:52,280 Speaker 5: Over two thirds of what Walmart buys is American maid. 16 00:00:52,479 --> 00:00:56,640 Speaker 5: There's healthy dried fruit from California, clothing sown in North Carolina, 17 00:00:56,760 --> 00:00:58,360 Speaker 5: and jams from right down the street. 18 00:00:58,840 --> 00:01:00,680 Speaker 4: American Mad Tour come up. 19 00:01:01,640 --> 00:01:05,399 Speaker 2: So to be fair, they are they're talking about food. 20 00:01:05,440 --> 00:01:11,399 Speaker 2: There dried foods, dried fruit from California, that's raisins, clothing 21 00:01:11,520 --> 00:01:15,560 Speaker 2: sewn in North Carolina. That's interesting. I wonder what that is, 22 00:01:15,640 --> 00:01:18,200 Speaker 2: but it's a step in the right direction. What was 23 00:01:18,240 --> 00:01:20,840 Speaker 2: the third jams from down the Street, so jams from Texas, 24 00:01:21,400 --> 00:01:24,160 Speaker 2: so mostly food and a couple of T shirts. 25 00:01:24,200 --> 00:01:26,000 Speaker 3: But that's not the point. 26 00:01:26,200 --> 00:01:30,640 Speaker 2: The point is they have decided, and I'm sure the 27 00:01:30,800 --> 00:01:35,280 Speaker 2: significant research behind this that the idea of supporting a 28 00:01:35,360 --> 00:01:39,000 Speaker 2: company that purchases items for sale that are made in 29 00:01:39,040 --> 00:01:42,880 Speaker 2: America is a thing again, and I think that is 30 00:01:42,959 --> 00:01:47,920 Speaker 2: a very healthy pivot for Walmart, are nation's largest real retailer, 31 00:01:47,960 --> 00:01:50,360 Speaker 2: and I'm very happy about it, very happy about it. 32 00:01:50,520 --> 00:01:54,200 Speaker 2: We need to make more things in America, and we 33 00:01:54,240 --> 00:01:56,320 Speaker 2: need to sell the things that are made in America, 34 00:01:56,520 --> 00:01:58,760 Speaker 2: and people need to know where they can buy things 35 00:01:59,160 --> 00:02:05,800 Speaker 2: made in America because everything in your house, and I 36 00:02:05,880 --> 00:02:10,200 Speaker 2: mean everything in your house used to be made in 37 00:02:10,320 --> 00:02:16,600 Speaker 2: America by an American at an American factory making really 38 00:02:16,600 --> 00:02:20,480 Speaker 2: good money, by the way, and when I say everything, 39 00:02:20,520 --> 00:02:25,960 Speaker 2: I mean literally everything. The furniture, the fabric on the furniture. 40 00:02:26,800 --> 00:02:29,920 Speaker 2: The furniture was made in North Carolina. The fabric was 41 00:02:30,000 --> 00:02:33,959 Speaker 2: milled in mills in upstate, New York, and it was 42 00:02:34,000 --> 00:02:36,000 Speaker 2: assembled and shipped to furniture. 43 00:02:35,600 --> 00:02:37,120 Speaker 3: Stores and you bought it. 44 00:02:37,600 --> 00:02:41,040 Speaker 2: All the appliances in your house, your washer, your dryer, 45 00:02:41,240 --> 00:02:45,440 Speaker 2: your oven, refrigerator, all the kitchen counter appliance is all 46 00:02:45,480 --> 00:02:47,839 Speaker 2: made in America at American factories. 47 00:02:48,160 --> 00:02:51,480 Speaker 3: All the electronics all made in the Midwest. 48 00:02:51,600 --> 00:02:55,440 Speaker 2: Everything in your house, the kitchen table, the chairs, all 49 00:02:55,520 --> 00:02:58,280 Speaker 2: the tools in your dad's toolbox were made. 50 00:02:58,120 --> 00:03:01,760 Speaker 3: In Cincinnati, like everything. 51 00:03:03,919 --> 00:03:08,359 Speaker 2: And it was an incredible economic engine post World War two, 52 00:03:09,080 --> 00:03:11,000 Speaker 2: like we didn't come out of world Like we won 53 00:03:11,280 --> 00:03:13,880 Speaker 2: World War two, but we didn't come out of World 54 00:03:13,960 --> 00:03:18,919 Speaker 2: War two as the number one GDP on planet Earth 55 00:03:19,560 --> 00:03:21,840 Speaker 2: today were the number one GDP on planet Earth. 56 00:03:22,080 --> 00:03:24,320 Speaker 3: But that wasn't the case in forty six, forty seven, 57 00:03:24,440 --> 00:03:24,880 Speaker 3: forty eight. 58 00:03:25,440 --> 00:03:30,520 Speaker 2: What happened was everybody went to work manufacturing things that 59 00:03:30,560 --> 00:03:38,640 Speaker 2: we all needed that we bought, so we circulated our 60 00:03:38,680 --> 00:03:43,120 Speaker 2: wealth within our economy. And good news, America has all 61 00:03:43,160 --> 00:03:47,080 Speaker 2: the raw materials we need to make all the products. 62 00:03:47,440 --> 00:03:48,760 Speaker 3: We have the workforce. 63 00:03:49,840 --> 00:03:54,600 Speaker 2: And when we go buy a sofa or love seat, 64 00:03:54,800 --> 00:03:58,160 Speaker 2: when the wood came from North Carolina and the fabric 65 00:03:58,280 --> 00:04:01,440 Speaker 2: came from upstate New York, and it was assembled somewhere 66 00:04:01,840 --> 00:04:05,160 Speaker 2: and then sold. When we paid that guy for the 67 00:04:05,200 --> 00:04:08,600 Speaker 2: so for love seat, his paycheck then went to go 68 00:04:08,640 --> 00:04:11,720 Speaker 2: buy things in America, and that went for the refrigerator 69 00:04:11,760 --> 00:04:14,360 Speaker 2: and the stove, and every single thing in your house, 70 00:04:15,720 --> 00:04:20,520 Speaker 2: and it worked. It created an unbelievable level of prosperity, 71 00:04:20,680 --> 00:04:25,239 Speaker 2: which makes sense because we are taking raw materials, turning 72 00:04:25,240 --> 00:04:31,360 Speaker 2: them into products, which is called manufacturing, and paying each 73 00:04:31,400 --> 00:04:36,680 Speaker 2: other to do it. So all that money creates velocity 74 00:04:37,000 --> 00:04:42,480 Speaker 2: in these factory towns. Think about it. I mean, everything 75 00:04:42,640 --> 00:04:46,279 Speaker 2: in your house was American made. If I don't know 76 00:04:46,560 --> 00:04:49,320 Speaker 2: how old you are, whether it's your mother or your grandmother. 77 00:04:49,440 --> 00:04:52,240 Speaker 2: If they had a washer and dryer, it certainly was 78 00:04:52,360 --> 00:04:57,440 Speaker 2: either General Electric or Whirlpool and they were manufactured in 79 00:04:57,480 --> 00:05:01,159 Speaker 2: the United States in Ohio, and they were made of 80 00:05:01,160 --> 00:05:07,159 Speaker 2: steel which came from Birmingham, Alabama, and the rubber came 81 00:05:07,200 --> 00:05:09,280 Speaker 2: from the United States, and. 82 00:05:10,800 --> 00:05:11,320 Speaker 1: You name it. 83 00:05:11,520 --> 00:05:15,280 Speaker 3: Every kitchen counter appliance. If your parents had. 84 00:05:15,160 --> 00:05:18,640 Speaker 2: A blender, it was a Hamilton Beach blender, Hamilton Beach 85 00:05:18,680 --> 00:05:22,359 Speaker 2: from Wisconsin. Hamilton was the engineer and Beach was the 86 00:05:22,400 --> 00:05:24,760 Speaker 2: marketing guy, or maybe it was the other way around. 87 00:05:24,839 --> 00:05:25,480 Speaker 3: I don't remember. 88 00:05:27,120 --> 00:05:29,599 Speaker 2: If your mother had a vacuum cleaner, it was either 89 00:05:29,760 --> 00:05:34,480 Speaker 2: a hoover that was manufactured in Pennsylvania or an Electroluxe 90 00:05:34,640 --> 00:05:38,720 Speaker 2: which is a Scandinavian brand, but it was American assembled 91 00:05:38,960 --> 00:05:43,880 Speaker 2: in Connecticut. Do you remember those vacuum cleaners. Those were 92 00:05:44,000 --> 00:05:49,600 Speaker 2: powerful engines. Man, the vacuum cleaner scared the dog. Now 93 00:05:49,640 --> 00:05:52,640 Speaker 2: you go buy a vacuum cleaner, it's a piece of crap. 94 00:05:53,480 --> 00:05:54,520 Speaker 3: It's all plastic. 95 00:05:54,560 --> 00:05:56,840 Speaker 2: It's made in China, and it barely picks up the 96 00:05:56,880 --> 00:05:58,240 Speaker 2: crumbs on the kitchen table. 97 00:06:00,120 --> 00:06:01,919 Speaker 3: Like my mother's vacuum cleaner. 98 00:06:02,360 --> 00:06:05,520 Speaker 2: When after my mother passed away and we sold the house, 99 00:06:05,560 --> 00:06:07,719 Speaker 2: my brother nabbed it and I think he still has. 100 00:06:07,560 --> 00:06:10,800 Speaker 6: It like she bought it, like in the eighties. 101 00:06:12,200 --> 00:06:13,080 Speaker 3: But it still works. 102 00:06:15,400 --> 00:06:18,720 Speaker 2: And then we slowly started moving all these jobs overseas 103 00:06:18,800 --> 00:06:22,760 Speaker 2: and putting these Americans out of work. And now we 104 00:06:22,800 --> 00:06:28,640 Speaker 2: import all the stuff and it's just junk. So we 105 00:06:28,680 --> 00:06:33,000 Speaker 2: went from a country where everybody in everybody's house, everything 106 00:06:33,000 --> 00:06:35,360 Speaker 2: in everybody's house was made in America by an American, 107 00:06:35,800 --> 00:06:38,160 Speaker 2: and now your house is filled with plastic crap from 108 00:06:38,279 --> 00:06:43,320 Speaker 2: China and it breaks, and you think you're ahead of 109 00:06:43,320 --> 00:06:46,080 Speaker 2: the game because it was cheap to buy, so you 110 00:06:46,200 --> 00:06:49,480 Speaker 2: just buy another one and around the merry goa round 111 00:06:49,520 --> 00:06:49,760 Speaker 2: we go. 112 00:06:51,480 --> 00:06:52,919 Speaker 3: When we come back, I want to tell you a 113 00:06:52,920 --> 00:06:53,520 Speaker 3: little story. 114 00:06:53,760 --> 00:06:57,160 Speaker 2: There is a great story about something that every single 115 00:06:57,240 --> 00:06:58,080 Speaker 2: one of us had. 116 00:06:58,640 --> 00:07:02,400 Speaker 3: Many of us still have. But it really does tell. 117 00:07:02,240 --> 00:07:06,599 Speaker 2: The story about how we lost this gain of manufacturing 118 00:07:06,640 --> 00:07:11,040 Speaker 2: stuff by ourselves for ourselves. I really thought coming out 119 00:07:11,040 --> 00:07:14,320 Speaker 2: of COVID, one of the lessons we would have learned. 120 00:07:14,680 --> 00:07:17,640 Speaker 2: Remember when the early days at COVID, everybody was concerned 121 00:07:17,640 --> 00:07:22,080 Speaker 2: about respirators and whether there were enough respirators in the 122 00:07:22,640 --> 00:07:25,520 Speaker 2: you know, in the hospitals because everybody we're going to 123 00:07:25,560 --> 00:07:28,760 Speaker 2: deal with surge capacity. Remember those early days the respirators. 124 00:07:28,840 --> 00:07:31,040 Speaker 2: And it turned out that in America we didn't make 125 00:07:31,040 --> 00:07:33,720 Speaker 2: any respirators and we had to buy them from China. 126 00:07:34,360 --> 00:07:37,840 Speaker 2: And you would have thought that, Okay, when the smoke clears, 127 00:07:37,920 --> 00:07:39,720 Speaker 2: one of the things we probably should do as a 128 00:07:39,720 --> 00:07:45,800 Speaker 2: country is manufacture respirators just in case. And I was 129 00:07:45,840 --> 00:07:50,320 Speaker 2: hopeful that that conversation would continue to everything else that 130 00:07:50,360 --> 00:07:50,800 Speaker 2: we need. 131 00:07:51,240 --> 00:07:52,960 Speaker 3: So when we come back, I'll tell you that story. 132 00:07:53,560 --> 00:07:55,800 Speaker 3: Lou Penrose on kf. 133 00:07:55,520 --> 00:07:58,360 Speaker 2: I Am six forty live everywhere on the iHeartRadio app. 134 00:07:58,920 --> 00:08:02,760 Speaker 1: You're listening to sixty on demand. 135 00:08:04,080 --> 00:08:06,400 Speaker 3: Live everywhere on the iHeartRadio app. 136 00:08:06,480 --> 00:08:10,440 Speaker 2: Walmart has decided that made in America is a good tagline. 137 00:08:10,640 --> 00:08:12,480 Speaker 4: American made tour follow me. 138 00:08:12,880 --> 00:08:16,000 Speaker 5: Over two thirds of what Walmart buys is American made. 139 00:08:16,080 --> 00:08:17,240 Speaker 3: Yeah, it's a new celebration. 140 00:08:17,840 --> 00:08:21,880 Speaker 2: They're going with American made stuff, and I think it's great. 141 00:08:21,960 --> 00:08:23,680 Speaker 3: I think it's absolutely fantastic. 142 00:08:24,120 --> 00:08:27,760 Speaker 2: I hope that they source more American made products. I 143 00:08:27,840 --> 00:08:32,839 Speaker 2: hope that the customer appreciates that American made is good 144 00:08:32,880 --> 00:08:35,839 Speaker 2: for a lot of reasons. The quality is good, and 145 00:08:35,920 --> 00:08:41,920 Speaker 2: it supports our own economy. And it's also nostalgic because 146 00:08:42,920 --> 00:08:45,920 Speaker 2: everything in your house, and I mean everything in your 147 00:08:45,960 --> 00:08:49,640 Speaker 2: house used to be made in America by an American 148 00:08:49,800 --> 00:08:53,080 Speaker 2: at an American factory, and it was high quality and 149 00:08:53,280 --> 00:08:57,240 Speaker 2: lasted a long time. Then we closed the factory, ship 150 00:08:57,280 --> 00:09:00,160 Speaker 2: the jobs overseas, and now your house is filled with 151 00:09:00,240 --> 00:09:01,360 Speaker 2: plastic craft from China. 152 00:09:01,440 --> 00:09:04,200 Speaker 3: All right, I got a story. I think this is 153 00:09:04,280 --> 00:09:05,960 Speaker 3: a great story, great American story. 154 00:09:06,480 --> 00:09:15,360 Speaker 2: In nineteen seventy two, two engineers from the Westinghouse Corporation 155 00:09:16,800 --> 00:09:25,680 Speaker 2: were hired to design a high quality, commercial grade kitchen 156 00:09:25,720 --> 00:09:34,079 Speaker 2: appliance that went on to become the most recognizable brand 157 00:09:35,080 --> 00:09:43,200 Speaker 2: in consumer product history. By nineteen seventy four, more Mister 158 00:09:43,440 --> 00:09:48,960 Speaker 2: Coffee coffee makers were sold in the United States and 159 00:09:49,120 --> 00:09:50,839 Speaker 2: any other kitchen appliance. 160 00:09:52,960 --> 00:09:56,280 Speaker 3: It was unbelievably successful. Unbelievably successful. 161 00:09:57,480 --> 00:10:01,880 Speaker 2: It was high quality, it was commercial grade, and everybody 162 00:10:01,920 --> 00:10:02,280 Speaker 2: had one. 163 00:10:02,320 --> 00:10:05,440 Speaker 3: And they were everywhere, and everybody loved them. They were 164 00:10:05,480 --> 00:10:06,200 Speaker 3: in every house. 165 00:10:06,760 --> 00:10:10,000 Speaker 2: They were at the office, they were in the galley, 166 00:10:10,080 --> 00:10:12,400 Speaker 2: at the er, they were at the fire station, they 167 00:10:12,400 --> 00:10:14,440 Speaker 2: were at the automobile, automobile. 168 00:10:13,920 --> 00:10:16,840 Speaker 3: Repair place, they were everywhere. They were. 169 00:10:17,360 --> 00:10:21,319 Speaker 2: In nineteen seventy five, more Mister Coffee coffee makers were 170 00:10:21,400 --> 00:10:26,000 Speaker 2: given as Christmas gifts than any other product in its genre. 171 00:10:26,679 --> 00:10:28,240 Speaker 3: And by the way, it wasn't cheap. 172 00:10:28,960 --> 00:10:33,199 Speaker 2: It was twenty nine ninety nine retail in nineteen seventy 173 00:10:33,200 --> 00:10:33,960 Speaker 2: five dollars. 174 00:10:34,600 --> 00:10:39,240 Speaker 3: It was an appliance. People gave them as wedding gifts 175 00:10:40,000 --> 00:10:43,160 Speaker 3: and it worked. It was unbelievable. 176 00:10:43,720 --> 00:10:48,320 Speaker 2: Made hot coffee every single morning, and sometimes twice a 177 00:10:48,400 --> 00:10:51,600 Speaker 2: day if you had people come over for kate and coffee. 178 00:10:52,760 --> 00:10:56,560 Speaker 2: And it was a huge success and it proved that 179 00:10:57,200 --> 00:11:01,920 Speaker 2: we can make commercial, great products for the home. By 180 00:11:02,000 --> 00:11:05,920 Speaker 2: nineteen eighty two, they had closed down the factories in 181 00:11:05,960 --> 00:11:10,120 Speaker 2: the United States, moved the production of Mister Coffee coffee 182 00:11:10,120 --> 00:11:16,800 Speaker 2: makers overseas, fired all the Americans used American Trade laws 183 00:11:16,840 --> 00:11:20,520 Speaker 2: designed by Republicans and Democrats under the guise of free trade, 184 00:11:21,040 --> 00:11:24,000 Speaker 2: to bring the product back into the United States under 185 00:11:24,120 --> 00:11:27,520 Speaker 2: its original label and brand. It was still called Mister Coffee, 186 00:11:28,200 --> 00:11:31,720 Speaker 2: but it was absolutely jump. It was plastic crap from China, 187 00:11:36,000 --> 00:11:37,840 Speaker 2: and it wasn't any cheap. I think they did go 188 00:11:37,880 --> 00:11:41,160 Speaker 2: down to twenty four to ninety nine, like that's always 189 00:11:41,160 --> 00:11:44,240 Speaker 2: been the rub when they say, well, you know, we 190 00:11:44,280 --> 00:11:48,240 Speaker 2: can't compete with the American labor costs very expensive to 191 00:11:48,360 --> 00:11:51,000 Speaker 2: produce anything here in the United States. Sounds better for 192 00:11:51,040 --> 00:11:54,200 Speaker 2: the consumer, don't you know if we keep these costs 193 00:11:54,280 --> 00:11:58,200 Speaker 2: under control by firing all the workers and importing the 194 00:11:58,280 --> 00:12:02,520 Speaker 2: crap into the United States. But we know it's always 195 00:12:02,520 --> 00:12:06,360 Speaker 2: around the same price. And I remember telling the story 196 00:12:06,520 --> 00:12:09,000 Speaker 2: and somebody called me on the radio and. 197 00:12:08,960 --> 00:12:11,200 Speaker 3: Said, Lou you are so right. 198 00:12:12,800 --> 00:12:18,480 Speaker 2: I probably went through eight or nine Mister coffees from 199 00:12:18,520 --> 00:12:21,319 Speaker 2: freshman year through my residency. 200 00:12:21,360 --> 00:12:23,320 Speaker 3: He's a doctor, he's a surgeon for Kaiser. 201 00:12:24,320 --> 00:12:27,000 Speaker 2: He's like, yeah, I went through like nine coffee makers 202 00:12:27,320 --> 00:12:32,520 Speaker 2: because they're absolute junk. And my mother, who lives in Burbank, 203 00:12:32,679 --> 00:12:36,199 Speaker 2: still has the original Mister Coffee coffee maker that you 204 00:12:36,280 --> 00:12:38,400 Speaker 2: had when I was a kid, and it's still there. 205 00:12:39,200 --> 00:12:43,360 Speaker 2: And I said, that's right, that's right, it's still there 206 00:12:43,440 --> 00:12:46,480 Speaker 2: because it's an appliance. It was American maid and it 207 00:12:46,520 --> 00:12:53,319 Speaker 2: was high quality. You know exactly what I'm talking about. 208 00:12:53,400 --> 00:12:58,240 Speaker 2: You can still see your mom's Mister Coffee coffee maker 209 00:12:58,600 --> 00:13:01,080 Speaker 2: on the kitchen counter. You remember exactly where it was. 210 00:13:02,360 --> 00:13:06,360 Speaker 2: That was our entire society. Like everything in our house. 211 00:13:06,520 --> 00:13:09,880 Speaker 2: The refrigerators were made in America, the stoves, the ovens, 212 00:13:11,080 --> 00:13:14,160 Speaker 2: and all the appliances. They were heavy duty things and 213 00:13:14,240 --> 00:13:18,800 Speaker 2: they supported an American manufacturing economy. That was the third 214 00:13:18,920 --> 00:13:22,800 Speaker 2: leg of a successful three legged soool that propped up 215 00:13:23,800 --> 00:13:26,839 Speaker 2: Americans quality of life and prosperity. 216 00:13:27,360 --> 00:13:30,640 Speaker 3: So in economics you have like three legs. 217 00:13:30,720 --> 00:13:37,280 Speaker 2: You have the professional class that's your doctor, lawyer, right, accountant, architect, 218 00:13:38,320 --> 00:13:42,200 Speaker 2: And you have your service economy that's doing each other's laundry. 219 00:13:42,480 --> 00:13:43,200 Speaker 3: Nothing wrong with that. 220 00:13:43,400 --> 00:13:46,120 Speaker 2: I worked in hotels, I've waited tables. 221 00:13:46,160 --> 00:13:47,439 Speaker 3: It's not Roman service work. 222 00:13:47,679 --> 00:13:52,120 Speaker 2: But we can't grow the economic pie making each other's bed. 223 00:13:52,600 --> 00:13:57,120 Speaker 2: And the third leg is manufacturing, turning raw materials into 224 00:13:57,320 --> 00:14:00,839 Speaker 2: finished products for sale. 225 00:14:00,920 --> 00:14:04,000 Speaker 3: And I know you're going to say, Lou, technology moves forward. 226 00:14:04,160 --> 00:14:09,360 Speaker 2: Sure, right, technology moves forward, so you are going to 227 00:14:09,440 --> 00:14:12,120 Speaker 2: have a new iPhone every couple of years, but you're 228 00:14:12,120 --> 00:14:13,320 Speaker 2: always going to need a stove. 229 00:14:13,800 --> 00:14:16,000 Speaker 3: The technology of an oven hasn't changed. 230 00:14:16,200 --> 00:14:19,280 Speaker 2: The technology, frankly of a washing machine hasn't changed much. 231 00:14:19,640 --> 00:14:22,880 Speaker 2: The technology of a vacuum hasn't changed all that much. 232 00:14:23,480 --> 00:14:27,480 Speaker 2: So we'll always need most of these things. That will 233 00:14:27,480 --> 00:14:32,880 Speaker 2: always eat. Air conditioning units and heating units and furniture. 234 00:14:33,720 --> 00:14:35,680 Speaker 3: That's not really going to change all that much. 235 00:14:36,000 --> 00:14:38,440 Speaker 2: How much has changed between the love seat you're on 236 00:14:38,880 --> 00:14:41,560 Speaker 2: now and the love seat you're on growing up as 237 00:14:41,600 --> 00:14:44,200 Speaker 2: a kid pretty much the same thing. The difference is 238 00:14:44,480 --> 00:14:47,120 Speaker 2: the love seat that you grew up on as a 239 00:14:47,200 --> 00:14:52,480 Speaker 2: kid was from wood in North Carolina and fabric from 240 00:14:52,720 --> 00:14:57,600 Speaker 2: Johnson City, New York, manufactured and assembled in America by 241 00:14:57,640 --> 00:15:00,600 Speaker 2: an American, and the love seat you're on now is 242 00:15:00,640 --> 00:15:08,520 Speaker 2: on junk crap wood from Vietnam, and it breaks. I 243 00:15:08,640 --> 00:15:13,000 Speaker 2: lived in my house. Let's see the house I live 244 00:15:13,040 --> 00:15:17,080 Speaker 2: in now at home. My youngest is twelve, so just 245 00:15:17,160 --> 00:15:19,560 Speaker 2: over twelve years. Because my wife was pregnant when we 246 00:15:19,640 --> 00:15:23,960 Speaker 2: moved in. I have gone through three refrigerators in those 247 00:15:24,000 --> 00:15:25,480 Speaker 2: twelve years. 248 00:15:26,200 --> 00:15:28,480 Speaker 3: And the refrigerator. The refrigerator guy says, unlucky. 249 00:15:29,080 --> 00:15:32,360 Speaker 2: Do you ever remember your grandparents getting a new refrigerator? 250 00:15:33,000 --> 00:15:35,400 Speaker 3: Ever? They never did. 251 00:15:37,120 --> 00:15:39,320 Speaker 2: Now you go to buy a refrigerator and what's the 252 00:15:39,320 --> 00:15:41,800 Speaker 2: first thing they come chasing after you in the store. 253 00:15:42,360 --> 00:15:45,240 Speaker 2: They want you to buy the extended warranty. Why because 254 00:15:45,280 --> 00:15:47,160 Speaker 2: they know it's a piece of junk and it's going 255 00:15:47,240 --> 00:15:49,960 Speaker 2: to break in three years. Did your grandfather have an 256 00:15:50,000 --> 00:15:52,240 Speaker 2: extended warranty on his refrigerator? 257 00:15:53,000 --> 00:15:57,760 Speaker 3: Think about it. Lou Penrose on KFI AM six forty. 258 00:15:57,560 --> 00:16:02,120 Speaker 1: Lister, you're listening to KFI A on demand. 259 00:16:03,360 --> 00:16:05,280 Speaker 3: Live on the iHeartRadio. I've good to be with you. 260 00:16:05,680 --> 00:16:10,360 Speaker 3: George Norri comes up following the news at. 261 00:16:09,840 --> 00:16:14,360 Speaker 2: Ten o'clock talking about the decision by Walmart to celebrate 262 00:16:14,760 --> 00:16:16,960 Speaker 2: made in America products. 263 00:16:17,440 --> 00:16:18,960 Speaker 3: I think it's a good pivot. 264 00:16:18,680 --> 00:16:20,640 Speaker 4: The American Made Tour follow me. 265 00:16:21,000 --> 00:16:24,080 Speaker 5: Over two thirds of what Walmart buys is American maid. 266 00:16:24,280 --> 00:16:28,440 Speaker 5: There's healthy Drive fruit from California, clothing sown in North Carolina, 267 00:16:28,560 --> 00:16:30,080 Speaker 5: and jams from right down the street. 268 00:16:30,760 --> 00:16:32,360 Speaker 3: Yeah, I love it. I love hearing it. 269 00:16:32,440 --> 00:16:35,600 Speaker 2: I think it's a good marketing campaign and if it 270 00:16:35,640 --> 00:16:39,960 Speaker 2: gets people thinking about buying things that are made in America, 271 00:16:40,040 --> 00:16:43,400 Speaker 2: then will source things made in America, and that will 272 00:16:43,400 --> 00:16:46,680 Speaker 2: put Americans back to work in manufacturing, and that is 273 00:16:46,760 --> 00:16:50,760 Speaker 2: so good for all of us. It is such a 274 00:16:51,000 --> 00:16:54,480 Speaker 2: driver of the economic engine. We are in the process 275 00:16:54,560 --> 00:16:58,800 Speaker 2: now of restoring a lot of American manufacturing, and it 276 00:16:58,840 --> 00:17:01,960 Speaker 2: takes time, but it is the healthiest thing we can 277 00:17:02,000 --> 00:17:03,520 Speaker 2: do for our country. 278 00:17:03,520 --> 00:17:04,240 Speaker 3: It really is. 279 00:17:06,160 --> 00:17:09,320 Speaker 2: Like when you hear the term factory work, you get 280 00:17:09,359 --> 00:17:15,919 Speaker 2: images in your mind of gray, drab, dreary. That isn't 281 00:17:16,160 --> 00:17:19,920 Speaker 2: so this is not norma ray, This is not the 282 00:17:19,920 --> 00:17:23,640 Speaker 2: final scene of an officer and a gentleman. That isn't 283 00:17:23,640 --> 00:17:28,920 Speaker 2: what American factories look like. They are bright and vibrant 284 00:17:29,160 --> 00:17:33,879 Speaker 2: and high tech. Factory work is very high tech and 285 00:17:33,920 --> 00:17:37,560 Speaker 2: it pays really well. And the good news is everything 286 00:17:37,680 --> 00:17:40,600 Speaker 2: that we have is made in a factory, and we'll 287 00:17:40,640 --> 00:17:41,679 Speaker 2: always need. 288 00:17:41,600 --> 00:17:42,960 Speaker 3: About everything that we have. 289 00:17:43,520 --> 00:17:45,960 Speaker 2: But everything in your house used to be made in 290 00:17:46,040 --> 00:17:48,600 Speaker 2: America by an American. 291 00:17:50,400 --> 00:17:52,760 Speaker 3: At an American factory, making very good money. 292 00:17:53,640 --> 00:17:55,840 Speaker 2: And then we ship the jobs overseas, and now your 293 00:17:55,840 --> 00:17:57,680 Speaker 2: house is filled with plasticraft from China. 294 00:17:57,800 --> 00:17:59,960 Speaker 4: Damn, I love you, Lou Penroe. 295 00:18:00,440 --> 00:18:04,639 Speaker 3: You are absolutely ten thousand percent right. I am one 296 00:18:04,720 --> 00:18:05,480 Speaker 3: hundred percent right. 297 00:18:05,520 --> 00:18:07,560 Speaker 2: You can't be ten thousand percent right, but I do 298 00:18:07,600 --> 00:18:10,520 Speaker 2: appreciate the call. 299 00:18:10,640 --> 00:18:13,480 Speaker 3: Let me explain it this way. I was just at Costco. 300 00:18:14,680 --> 00:18:17,360 Speaker 2: And I noticed flat screen TVs are really coming down 301 00:18:17,400 --> 00:18:20,680 Speaker 2: in price, like even the O leads are coming down 302 00:18:20,680 --> 00:18:24,840 Speaker 2: in price. So I'm wondering what the next generation of 303 00:18:24,880 --> 00:18:28,000 Speaker 2: flat screen TVs are going to be like, because they're 304 00:18:28,040 --> 00:18:31,800 Speaker 2: just blowing out the ones that are in this I mean, 305 00:18:31,840 --> 00:18:34,760 Speaker 2: they went for like fourteen ninety nine and now now 306 00:18:34,840 --> 00:18:38,680 Speaker 2: the big ones, the sixty inches like nine to ninety nine. 307 00:18:38,960 --> 00:18:42,440 Speaker 2: So let's think about that, right you there's a flat 308 00:18:42,440 --> 00:18:46,240 Speaker 2: screen TV made in Korea, made in China wherever, not 309 00:18:46,280 --> 00:18:49,400 Speaker 2: made in America. TVs used to be made in America, 310 00:18:49,440 --> 00:18:55,240 Speaker 2: by the way, RCA Zenith Emerson all American brands manufactured 311 00:18:55,240 --> 00:19:00,440 Speaker 2: in America with wood cabinets and glass and and all 312 00:19:00,560 --> 00:19:04,240 Speaker 2: kinds of components that were sourced in the United States. 313 00:19:04,640 --> 00:19:07,280 Speaker 2: At the components of a TV were manufactured in other 314 00:19:07,480 --> 00:19:10,000 Speaker 2: towns and then they were all sent to the RCA 315 00:19:10,160 --> 00:19:13,520 Speaker 2: factory in Illinois and they were assembled, and then you 316 00:19:13,600 --> 00:19:19,439 Speaker 2: went to go buy a TV, and you're you buying 317 00:19:19,440 --> 00:19:21,760 Speaker 2: that TV went into the paycheck of the guy that 318 00:19:21,840 --> 00:19:26,159 Speaker 2: manufactured the TV and all the money circulated in the 319 00:19:26,240 --> 00:19:27,359 Speaker 2: United States. 320 00:19:28,960 --> 00:19:30,040 Speaker 3: So let's look at a TV. 321 00:19:30,119 --> 00:19:32,399 Speaker 2: Now, you get a Costco TV eight ninety nine for 322 00:19:32,440 --> 00:19:36,920 Speaker 2: a TV, beautiful TV, big flat screen, new technology, right, 323 00:19:36,960 --> 00:19:40,240 Speaker 2: not like the RCA, Zenith or Emerson TV, but effectively 324 00:19:41,240 --> 00:19:46,160 Speaker 2: a picture on a glass screen. Take that eight hundred 325 00:19:46,160 --> 00:19:49,080 Speaker 2: and ninety nine dollars flat screen TV at Costco and 326 00:19:49,240 --> 00:19:52,760 Speaker 2: grind it down to its raw material like literally, grind 327 00:19:52,800 --> 00:19:54,080 Speaker 2: it all the way down to dust. 328 00:19:54,240 --> 00:19:54,800 Speaker 3: What do you have? 329 00:19:55,560 --> 00:20:00,879 Speaker 2: You have glass, plastic, a little bit of copper. I 330 00:20:00,880 --> 00:20:07,880 Speaker 2: would argue you have five to eight dollars in raw materials, 331 00:20:08,520 --> 00:20:12,720 Speaker 2: not including the packaging. Packaging is expensive too. Actually that's 332 00:20:12,960 --> 00:20:15,520 Speaker 2: being general. I would say you have under five dollars 333 00:20:15,560 --> 00:20:19,240 Speaker 2: in raw materials. But let's just go ahead, right, five 334 00:20:19,240 --> 00:20:22,000 Speaker 2: to eight dollars in raw materials, right, that's just the 335 00:20:22,320 --> 00:20:26,080 Speaker 2: pile of black plastic dust, the pile of glass, the 336 00:20:26,119 --> 00:20:29,679 Speaker 2: copper and the motherboard and all that stuff. Some solder 337 00:20:30,200 --> 00:20:33,920 Speaker 2: about five bucks eight bugs of raw materials. The difference 338 00:20:33,960 --> 00:20:39,640 Speaker 2: between that eight dollars of raw materials and the final product, 339 00:20:40,000 --> 00:20:42,640 Speaker 2: the eight hundred and ninety nine dollars flat screen TV. 340 00:20:43,320 --> 00:20:48,040 Speaker 2: That difference, that delta that represented the American manufacturing economy, 341 00:20:48,520 --> 00:20:53,320 Speaker 2: and that American manufacturing economy employed tens of thousands of 342 00:20:53,359 --> 00:20:57,760 Speaker 2: Americans across the United States, mostly in the Midwest, but 343 00:20:57,840 --> 00:21:04,080 Speaker 2: not exclusively, and those factory jobs supported towns all over 344 00:21:04,080 --> 00:21:09,359 Speaker 2: the United States where people lived, and those paychecks supported families. 345 00:21:10,560 --> 00:21:13,600 Speaker 2: People that worked for Emerson, people that worked for Zenith, 346 00:21:13,680 --> 00:21:16,440 Speaker 2: people that worked for Sylvania, people that worked for Hoover 347 00:21:16,840 --> 00:21:22,000 Speaker 2: manufacturing products on the assembly line. One paycheck supported the 348 00:21:22,119 --> 00:21:26,119 Speaker 2: entire house. One paycheck both spouses could work, but you 349 00:21:26,160 --> 00:21:26,760 Speaker 2: didn't have to. 350 00:21:27,119 --> 00:21:28,920 Speaker 3: One paycheck supported bought. 351 00:21:28,720 --> 00:21:33,200 Speaker 2: The house, had a car, had a quality of life 352 00:21:33,320 --> 00:21:34,919 Speaker 2: that one paycheck. 353 00:21:35,880 --> 00:21:38,560 Speaker 3: Had an unbelievable velocity. 354 00:21:39,119 --> 00:21:41,159 Speaker 2: Had enough money in the paycheck to pay for the 355 00:21:41,200 --> 00:21:45,080 Speaker 2: house and the car, and the upkeep and the mortgage 356 00:21:45,119 --> 00:21:45,919 Speaker 2: and the insurance. 357 00:21:46,200 --> 00:21:47,240 Speaker 3: And there was enough money in. 358 00:21:47,160 --> 00:21:49,879 Speaker 2: That paycheck to take the family out to dinner on 359 00:21:49,920 --> 00:21:51,679 Speaker 2: a Friday night, and every once in a while the 360 00:21:51,720 --> 00:21:53,720 Speaker 2: wife on the town on a Saturday. 361 00:21:53,840 --> 00:21:55,160 Speaker 3: There was even enough money in. 362 00:21:55,119 --> 00:22:00,480 Speaker 2: That paycheck for the collection plate on Sunday morning, and 363 00:22:01,760 --> 00:22:09,040 Speaker 2: factory town's thrived, And like think about that, and think 364 00:22:09,119 --> 00:22:13,200 Speaker 2: about everything in your house, like the electric can opener, 365 00:22:13,920 --> 00:22:18,080 Speaker 2: the blender, the mixer, the toaster. All that stuff was 366 00:22:18,119 --> 00:22:21,879 Speaker 2: heavy duty and manufactured in the United States by Americans 367 00:22:21,880 --> 00:22:25,520 Speaker 2: making really good money, and then it all circulated. 368 00:22:26,119 --> 00:22:28,919 Speaker 3: We could do that. Now you still have a toaster. 369 00:22:29,240 --> 00:22:32,919 Speaker 2: The technology, I mean, the design of a toaster hasn't 370 00:22:33,000 --> 00:22:36,119 Speaker 2: changed all that much since your grandmother's toaster on the counter, 371 00:22:36,400 --> 00:22:40,920 Speaker 2: except now your grandmother's was heavy duty, high quality and lasted. 372 00:22:41,520 --> 00:22:45,480 Speaker 2: Yours not so much. It's a tiny piece of crap 373 00:22:45,680 --> 00:22:48,760 Speaker 2: because it's made in China. We can manufacture things in 374 00:22:48,760 --> 00:22:51,800 Speaker 2: the United States. Here's the good news. Not only do 375 00:22:51,880 --> 00:22:55,119 Speaker 2: we still have all the raw materials to manufacture appliances, 376 00:22:55,520 --> 00:23:02,720 Speaker 2: household goods, furniture tools, we have all the ability to 377 00:23:02,800 --> 00:23:03,160 Speaker 2: do it. 378 00:23:03,760 --> 00:23:05,679 Speaker 3: We have all the raw materials to do it. 379 00:23:05,720 --> 00:23:11,399 Speaker 2: So we buy from ourselves, enriching towns that have iron ore. 380 00:23:11,359 --> 00:23:12,800 Speaker 3: Like Birmingham, Alabama. 381 00:23:12,840 --> 00:23:17,000 Speaker 2: Birmingham, Alabama was the capital for iron to make steel 382 00:23:17,200 --> 00:23:19,800 Speaker 2: in the country. Now it's the murder capital of the 383 00:23:19,840 --> 00:23:24,960 Speaker 2: South because we ship the jobs overseas. The Chinese don't 384 00:23:24,960 --> 00:23:27,879 Speaker 2: buy steel from Birmingham to make the washer and dryer. 385 00:23:28,080 --> 00:23:30,880 Speaker 2: We bring the washer and dryer into the country duty free, 386 00:23:31,520 --> 00:23:34,919 Speaker 2: and it's the same price, and it's jump, which is 387 00:23:34,920 --> 00:23:39,959 Speaker 2: why they always want to sell you the extended warranty. 388 00:23:40,080 --> 00:23:43,600 Speaker 2: So we could resure all that manufacturing, put Americans to 389 00:23:43,640 --> 00:23:47,639 Speaker 2: work doing it. And here's the best part. The infrastructure 390 00:23:47,720 --> 00:23:51,600 Speaker 2: is already there. It was like they gave us free infrastructure. 391 00:23:51,720 --> 00:23:55,439 Speaker 2: The rail lines are all there, The foundation of the 392 00:23:55,480 --> 00:23:58,399 Speaker 2: factory is still there. The building probably needs some help, 393 00:23:58,680 --> 00:24:00,800 Speaker 2: but the foundation is still there. And the rail spur 394 00:24:00,920 --> 00:24:02,960 Speaker 2: goes right up to the loading dock, and the rail 395 00:24:03,040 --> 00:24:05,760 Speaker 2: lines leave all these factory towns and go to every 396 00:24:05,800 --> 00:24:09,679 Speaker 2: major city in America for distribution. So we could literally 397 00:24:09,720 --> 00:24:15,959 Speaker 2: overnight fire up American manufacturing and get going. And in 398 00:24:16,000 --> 00:24:20,000 Speaker 2: these towns there was one consistency. There was a sign 399 00:24:20,160 --> 00:24:25,320 Speaker 2: out in front every day that said hiring today, and 400 00:24:25,359 --> 00:24:29,399 Speaker 2: there was advancement opportunities. People worked on the line and 401 00:24:29,400 --> 00:24:31,320 Speaker 2: then moved up to foreman, and then moved up and 402 00:24:31,400 --> 00:24:35,560 Speaker 2: up and up because people retired. It was a tremendous 403 00:24:35,720 --> 00:24:39,960 Speaker 2: component of our economy. And you know, not everybody wants 404 00:24:40,000 --> 00:24:42,400 Speaker 2: to be a rocket scientist. Many of us just want 405 00:24:42,440 --> 00:24:45,040 Speaker 2: to go do a good day's work for a good 406 00:24:45,080 --> 00:24:47,480 Speaker 2: day's pay and go home to our families, which is 407 00:24:47,520 --> 00:24:53,000 Speaker 2: what Americans used to do. We used to manufacture athletics shoes, 408 00:24:53,560 --> 00:24:59,399 Speaker 2: believe it or not. In Portland, Oregon, I get it. 409 00:24:59,440 --> 00:25:02,359 Speaker 2: Making shoes is not the sexiest thing in the world. 410 00:25:02,520 --> 00:25:06,520 Speaker 2: But making shoes is an honest day's labor and it 411 00:25:06,640 --> 00:25:09,639 Speaker 2: paid like a regular job. Like people had houses and 412 00:25:09,680 --> 00:25:13,879 Speaker 2: cars and wives and families, and they worked in factories 413 00:25:13,920 --> 00:25:18,240 Speaker 2: that manufactured, among other things, shoes. Now, then they moved 414 00:25:18,240 --> 00:25:21,880 Speaker 2: the fat manufacturing to Vietnam, where they paid eighteen cents 415 00:25:21,880 --> 00:25:26,160 Speaker 2: an hour. Fired everybody. The Pacific Northwest has never recovered 416 00:25:28,240 --> 00:25:32,600 Speaker 2: from the offshoring of shoe manufacturing. They bring all the 417 00:25:32,640 --> 00:25:36,040 Speaker 2: shoes back on a boat container. Shit, no tax, bring 418 00:25:36,080 --> 00:25:40,200 Speaker 2: it in right, Think about it. The rubber, the leather, 419 00:25:40,480 --> 00:25:45,360 Speaker 2: the box, the packaging, celebrity endorsement's the most expensive component 420 00:25:45,520 --> 00:25:49,600 Speaker 2: in manufacturing a shoe. Celebrity endorsement, most expensive component in 421 00:25:49,640 --> 00:25:52,919 Speaker 2: manufacturing athletic wear. Then they put it on the shelf. 422 00:25:53,160 --> 00:25:56,000 Speaker 2: Guess what, It's one hundred and ten dollars for a 423 00:25:56,000 --> 00:25:58,840 Speaker 2: pair of Nikes. The price is exactly the same. Yet 424 00:25:58,880 --> 00:26:05,800 Speaker 2: we have to show the cost of unemployment of broken families, right, 425 00:26:06,520 --> 00:26:08,640 Speaker 2: of people getting fired in the middle of a thirty 426 00:26:08,720 --> 00:26:13,560 Speaker 2: year mortgage. So it didn't work. This whole idea of 427 00:26:13,680 --> 00:26:18,680 Speaker 2: free trade didn't work out. Free trade is like free love. 428 00:26:19,800 --> 00:26:23,119 Speaker 2: Sounds great, doesn't work and in the end, all you have. 429 00:26:23,160 --> 00:26:27,080 Speaker 3: Is a social disease. Lou Penrose on KFI AM six forty. 430 00:26:28,240 --> 00:26:32,040 Speaker 1: You're listening to KFI AM six forty on demand. 431 00:26:36,440 --> 00:26:38,800 Speaker 3: Live everywhere on the iHeartRadio app. 432 00:26:39,600 --> 00:26:42,840 Speaker 2: Following the news, at ten, it's Coast to Coast AM 433 00:26:42,920 --> 00:26:43,760 Speaker 2: with George Norri. 434 00:26:43,880 --> 00:26:44,480 Speaker 3: What's going on? 435 00:26:45,280 --> 00:26:48,359 Speaker 2: We're going to talk about that strange object flying around 436 00:26:48,400 --> 00:26:49,600 Speaker 2: the solar system, Lou. 437 00:26:49,640 --> 00:26:53,040 Speaker 4: And then later on in the program something very special 438 00:26:53,080 --> 00:26:55,200 Speaker 4: on Coast to Coast We're going to go to Heaven. 439 00:26:56,240 --> 00:26:56,680 Speaker 3: Wow. 440 00:26:57,760 --> 00:27:02,280 Speaker 2: Uh, we talked elaborate a little bit. That's too much 441 00:27:02,280 --> 00:27:02,840 Speaker 2: of a tease. 442 00:27:02,880 --> 00:27:04,680 Speaker 3: How are we going? Are we talking with someone that's 443 00:27:04,680 --> 00:27:07,240 Speaker 3: been there and back? You gotta listen to the show. 444 00:27:07,560 --> 00:27:11,480 Speaker 3: You gotta listen to the show. Good for you, George Norry. 445 00:27:11,520 --> 00:27:12,520 Speaker 3: Always good to talk with you. 446 00:27:12,880 --> 00:27:15,840 Speaker 2: Coasta Costa and with George Norri follows the program at 447 00:27:15,880 --> 00:27:18,280 Speaker 2: ten o'clock, talking about Made in America. 448 00:27:18,400 --> 00:27:21,119 Speaker 3: It's a thing again and I'm very excited about it. 449 00:27:21,160 --> 00:27:27,520 Speaker 2: Walmart, the nation's largest retailer is advertising that many, many 450 00:27:27,720 --> 00:27:32,119 Speaker 2: things in Walmart are made in America. Now, to be fair, 451 00:27:32,359 --> 00:27:35,639 Speaker 2: the two of the three things in the TV ad 452 00:27:36,480 --> 00:27:40,360 Speaker 2: are food, which it's easier to make food in America 453 00:27:40,400 --> 00:27:40,960 Speaker 2: than stuff. 454 00:27:41,520 --> 00:27:43,480 Speaker 3: But it's a step in the right direction. 455 00:27:43,760 --> 00:27:45,560 Speaker 4: American Maid Tour follow me. 456 00:27:45,960 --> 00:27:49,000 Speaker 5: Over two thirds of what Walmart buys is American maid. 457 00:27:49,240 --> 00:27:54,000 Speaker 5: There's healthy drive, fruit from California, clothing sown in North Carolina. 458 00:27:53,520 --> 00:27:56,639 Speaker 4: And jams from right down the street. American Maid Tour 459 00:27:56,960 --> 00:27:57,440 Speaker 4: come up. 460 00:27:57,720 --> 00:27:59,240 Speaker 3: Yeah, so he said it three times. 461 00:27:59,280 --> 00:28:03,440 Speaker 2: I mean that is is obviously a decision by Walmart 462 00:28:03,560 --> 00:28:08,600 Speaker 2: to attract people that want made an American, made in 463 00:28:08,600 --> 00:28:11,359 Speaker 2: American products, or at least feel good about the fact 464 00:28:11,400 --> 00:28:12,040 Speaker 2: that they're trying. 465 00:28:12,880 --> 00:28:13,879 Speaker 3: It's gonna take time. 466 00:28:14,359 --> 00:28:20,600 Speaker 2: It took a while, but we effectively successfully offshort every 467 00:28:20,640 --> 00:28:24,320 Speaker 2: single thing. And it was not a good idea. It 468 00:28:24,440 --> 00:28:28,119 Speaker 2: was definitely not a good plan, and it was bipartisan. 469 00:28:28,119 --> 00:28:32,040 Speaker 2: Both Republicans and Democrats agreed to create trade laws that 470 00:28:32,240 --> 00:28:36,040 Speaker 2: allowed factories to move production overseas and import it all 471 00:28:36,080 --> 00:28:38,400 Speaker 2: back and put the Americans out of work. So now 472 00:28:38,440 --> 00:28:41,640 Speaker 2: we're trying to reverse course, and it certainly can be done. 473 00:28:42,080 --> 00:28:45,360 Speaker 2: So I'm very excited about it. Christmas is coming. Talk 474 00:28:45,400 --> 00:28:47,959 Speaker 2: about American made. You're not going to believe this, that 475 00:28:48,000 --> 00:28:49,360 Speaker 2: you're gonna find this hard to believe. 476 00:28:49,640 --> 00:28:52,160 Speaker 3: I was talking during the break. 477 00:28:52,360 --> 00:28:55,920 Speaker 2: With the broadcast engineer Mario. He doesn't know anything that 478 00:28:56,280 --> 00:29:02,920 Speaker 2: is made in America, like nothing in your house, right, yeah, 479 00:29:02,960 --> 00:29:05,560 Speaker 2: but things in your parents' house certainly were made in America. 480 00:29:06,000 --> 00:29:08,480 Speaker 2: But you growing up, nothing in your house made in America. 481 00:29:08,560 --> 00:29:09,320 Speaker 3: Believe it or not. 482 00:29:10,280 --> 00:29:14,800 Speaker 2: We used to make toys in America, and it wasn't 483 00:29:14,800 --> 00:29:22,160 Speaker 2: that long ago. So post World War Two, plastic was 484 00:29:22,200 --> 00:29:27,040 Speaker 2: a thing, and plastic was good for toys. Toys used 485 00:29:27,080 --> 00:29:29,680 Speaker 2: to be made out of wood or metal, and metal 486 00:29:29,760 --> 00:29:32,719 Speaker 2: got sharp and it rusted or it got hot it 487 00:29:32,760 --> 00:29:35,320 Speaker 2: was left outside Tonka. Toys were made out of metal 488 00:29:35,640 --> 00:29:38,320 Speaker 2: and it wasn't the best thing. It was dangerous or 489 00:29:38,360 --> 00:29:43,120 Speaker 2: wooden toys would warp. So plastic was a thing. And 490 00:29:43,200 --> 00:29:46,080 Speaker 2: there was a company right here in Los Angeles and 491 00:29:46,120 --> 00:29:53,320 Speaker 2: El Segundo called Wammo, and they used plastic to manufacture 492 00:29:53,400 --> 00:29:59,040 Speaker 2: one of the hottest toys of the decade in the fifties. 493 00:29:59,160 --> 00:30:00,800 Speaker 3: It was called hula hoop. 494 00:30:01,640 --> 00:30:06,840 Speaker 2: In fact, so many hula hoops were sold in the 495 00:30:06,920 --> 00:30:12,000 Speaker 2: United States because it was such fun that the Department 496 00:30:12,040 --> 00:30:16,520 Speaker 2: of Defense actually got involved because the Department of Defense 497 00:30:16,880 --> 00:30:20,560 Speaker 2: were the first ones to really start using plastic. They 498 00:30:20,560 --> 00:30:24,280 Speaker 2: had lots of use for plastic and it made sense, right, 499 00:30:24,800 --> 00:30:28,040 Speaker 2: but there was a there were shortages of plastic, especially 500 00:30:28,040 --> 00:30:32,920 Speaker 2: the colors of plastic that the Wammo company was using, 501 00:30:33,080 --> 00:30:37,240 Speaker 2: and the dods like they had, they had to ask 502 00:30:38,600 --> 00:30:42,120 Speaker 2: for proprietary rights for the purchases of plastic for their 503 00:30:42,200 --> 00:30:46,280 Speaker 2: needs in the United States military because Wammo was taking 504 00:30:46,480 --> 00:30:49,040 Speaker 2: so much plastic out of the out of the supply 505 00:30:49,440 --> 00:30:52,480 Speaker 2: to manufacture their hula hoop. And after the hula hoop, 506 00:30:53,080 --> 00:30:55,280 Speaker 2: everything else just got really really popular and there were 507 00:30:55,320 --> 00:30:56,720 Speaker 2: manufacturing all kind of things and. 508 00:30:56,680 --> 00:30:58,400 Speaker 3: It was all made out of plastic and it was 509 00:30:58,440 --> 00:30:59,600 Speaker 3: made here in the United States. 510 00:30:59,840 --> 00:31:05,120 Speaker 6: And then it spurred these incredible companies like Hasbro that's 511 00:31:05,160 --> 00:31:11,680 Speaker 6: an American toy manufacturer, Kenner that's an American toy manufacturer, 512 00:31:13,000 --> 00:31:15,080 Speaker 6: and we made American toys. 513 00:31:16,680 --> 00:31:19,200 Speaker 2: And that lasted for a while, but those were the 514 00:31:19,240 --> 00:31:24,640 Speaker 2: first to go. The toys first went overseas and they 515 00:31:24,640 --> 00:31:25,520 Speaker 2: were made in China. 516 00:31:26,040 --> 00:31:30,560 Speaker 3: Then the electronics went to Japan and then to China. 517 00:31:31,160 --> 00:31:33,600 Speaker 3: And then lastly, what we used to call. 518 00:31:33,440 --> 00:31:39,160 Speaker 2: White goods but large products washers and dryers and ovens 519 00:31:39,200 --> 00:31:43,240 Speaker 2: and refrigerators and stoves all went overseas and we had 520 00:31:43,280 --> 00:31:47,000 Speaker 2: nothing left. And so now we have an opportunity to 521 00:31:47,040 --> 00:31:48,760 Speaker 2: bring back the manufacturing. 522 00:31:48,880 --> 00:31:50,080 Speaker 3: Employ Americans. 523 00:31:50,520 --> 00:31:53,120 Speaker 2: You will always need most of these things, most of 524 00:31:53,160 --> 00:31:53,880 Speaker 2: these products. 525 00:31:54,080 --> 00:31:55,600 Speaker 3: They will always pay well. 526 00:31:56,080 --> 00:31:59,960 Speaker 2: The idea that it's too expensive to pay American labor 527 00:32:00,320 --> 00:32:04,160 Speaker 2: is false. It is the biggest lie out there that 528 00:32:04,200 --> 00:32:08,440 Speaker 2: we had to ship the jobs overseas because the American 529 00:32:08,480 --> 00:32:11,719 Speaker 2: workforce was too expensive. That is a myth that is 530 00:32:11,840 --> 00:32:16,000 Speaker 2: absolutely false. It's one of the worst narratives ever to 531 00:32:16,040 --> 00:32:20,600 Speaker 2: be perpetuated because it destroyed factory towns. We absolutely can 532 00:32:20,640 --> 00:32:23,959 Speaker 2: afford to pay Americans to manufacture products. You know how 533 00:32:24,000 --> 00:32:26,360 Speaker 2: I know that because everything in your house used to 534 00:32:26,360 --> 00:32:29,280 Speaker 2: be made in America. Was your grandfather a billionaire? How 535 00:32:29,360 --> 00:32:32,200 Speaker 2: is your grandfather able to buy a washer, a dryer, 536 00:32:32,280 --> 00:32:36,479 Speaker 2: a stove, an oven, a refrigerator, kitchen counter appliances. They 537 00:32:36,520 --> 00:32:42,640 Speaker 2: were all made in Wisconsin, Illinois, Ohio, right, Pennsylvania. 538 00:32:43,240 --> 00:32:45,600 Speaker 3: The Sylvania light bulbs were made in Pennsylvania. 539 00:32:46,120 --> 00:32:50,160 Speaker 2: We can make things in America and pay Americans to 540 00:32:50,280 --> 00:32:55,040 Speaker 2: make them. Lou Penrose ONKFI AM six forty and live 541 00:32:55,160 --> 00:32:56,600 Speaker 2: everywhere on the iHeartRadio 542 00:32:56,640 --> 00:33:01,560 Speaker 1: App KFI Ami Demand