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Speaker 1: To be completely honest, I didn't get it.

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Speaker 2: Mark Roy, director of Marketing, Merchandising and Warehousing for the

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Speaker 2: New Hampshire Liquor Commission, recalling the first time he read

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Speaker 2: the script for the commission's now viral social media ad,

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Speaker 2: which as mark a proud generation excerpt pitching liquor and

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Speaker 2: wine outlet offerings in the language of gen.

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Speaker 3: Z rommele is a portal to your hot girl summer.

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Speaker 2: The spot's been a huge hit, garnering more than a

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Speaker 2: million views and viewer engagement nine times. What adds of that.

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Speaker 3: Kind usually get?

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Speaker 2: Writer Hayley McCaffrey with Manchester based creative firm we Doo

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Speaker 2: says it hits all the right notes for its target audience.

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Speaker 4: Kind of the mix of the over the top gen

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Speaker 4: Z Lingo script and Mark's delivery kind of as someone

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Speaker 4: who isn't in that demographic, it was really fantastic Mark's delivery.

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Speaker 2: By the way, it might have been two perfect, leading

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Speaker 2: to an interesting theory that gained traction among comments.

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Speaker 1: I can conclusively tell you that I am not AI generated.

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Speaker 2: And this creative team hitted. There is more to come

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Speaker 2: from this collaboration of generations. Kendall bule wbz BOST's news

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Speaker 2: radio