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Speaker 1: All right, we're live on Tampa Bay's number one and

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Speaker 1: only hit music channel ninety three to three fl Z.

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Speaker 1: You got to hear this story. It's a crazy story.

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Speaker 1: Target outing a daughter she's pregnant, she's not telling her parents,

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Speaker 1: and then Target does something that leads to her parents going,

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Speaker 1: oh my god, she's pregnant. What is the full story?

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Speaker 2: As so, Target's data analytics, they predicted this girl's pregnancy

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Speaker 2: before her father knew because of the things that she

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Speaker 2: was previously buying. So every time you go shopping, basically

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Speaker 2: you're sharing all the things that you're interested in when

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Speaker 2: you are purchasing these items, especially Target, because I don't

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Speaker 2: know if your your mom probably has a Target car.

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Speaker 2: But when you purchase something and you remember you have

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Speaker 2: an ID and all your information is in.

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Speaker 1: There, sexis you're so sex.

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Speaker 2: Oh you do love Target. But a lot of a

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Speaker 2: lot of retailers do this. I mean Disney they probably yeah,

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Speaker 2: they sing you probably Star Wars stuff. But they noticed

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Speaker 2: a pattern in her purchases and they were like, oh,

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Speaker 2: just like Target does. They sing you coupons about things

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Speaker 2: that you probably want to buy in the future. So

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Speaker 2: they end up sending coupons to their, to this woman's

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Speaker 2: or to this girl's. She was a teenager and the

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Speaker 2: dad end up getting the mail and yeah, they out

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Speaker 2: at the kids.

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Speaker 3: She ended up really being pregnant.

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Speaker 1: I feel like, no, mom's pregnant. No, he'd be like,

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Speaker 1: it's not yours. Eight hundred and four nine ninety three,

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Speaker 1: ninety three. What are your thoughts on these ads that

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Speaker 1: do that?

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Speaker 4: I like it.

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Speaker 2: I do too, only because I do love getting coupons.

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Speaker 2: And I know that if I started like purchasing a

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Speaker 2: couple of little things, you know, at you know, small prices,

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Speaker 2: then they'll send me like a fifteen or twenty percent

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Speaker 2: off and I can buy the big purchase, or I

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Speaker 2: can make a big purchase, you know what I'm saying.

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Speaker 2: But I could also see where kids who are using

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Speaker 2: their parents account can get a little scared because it's

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Speaker 2: just like, oh my god, my mom's gonna see that

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Speaker 2: I'm buying or for guys or your girls, because girls

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Speaker 2: by condoms as well.

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Speaker 3: I'm buying this off Amazon.

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Speaker 1: Okay. So and by the way, remember there are always

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Speaker 1: kids in the car, So that's it's like a it's

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Speaker 1: a balloon. It's a balloon for balloon animals. And uh,

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Speaker 1: you know, but they're they're boring because they're not like

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Speaker 1: a fun color majority of them. So, uh, you don't

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Speaker 1: want those, so just don't even don't ask. But eight

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Speaker 1: hundred four nine ninety three ninety three do you like

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Speaker 1: these ads? Do you get down with the ads? Do

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Speaker 1: you do you enjoy the smart ad type of thing?

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Speaker 1: To me, I like it. I like that it's helping

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Speaker 1: me out. I like that it's it's almost like a

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Speaker 1: personal stylist. It's like, hey, check this one out, like that.

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Speaker 3: Jack interested in this one.

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Speaker 1: There is one, though, there is one thing that I

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Speaker 1: don't like. What There's one email I don't like getting

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Speaker 1: still the hey we noticed did you forget something?

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Speaker 5: Hey?

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Speaker 1: Something still in your cart?

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Speaker 4: Hey?

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Speaker 1: By now here's why I don't like it. I was

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Speaker 1: going to buy it and then I realized I don't

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Speaker 1: have the money for it. That is the you're broke.

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Speaker 1: I just want to remind you you can't afford this,

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Speaker 1: ha ha.

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Speaker 2: And you look at that email the whole time, you're

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Speaker 2: just like and they continue to send it.

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Speaker 3: Yeah, yeah, hey, it's still waiting on.

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Speaker 1: You, Julia. So you learned about this story from your

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Speaker 1: marketing class.

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Speaker 5: Right, Yeah, this story is actually like really old and

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Speaker 5: for even the time she was really crazy. Yes, and

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Speaker 5: that's freaking nuts because like now we have our Instagram

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Speaker 5: algorithm and like it's always pitching something too, but for

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Speaker 5: this to happen in twenty twelve, like their algorithm just thought, oh,

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Speaker 5: you know, she must be like expecting her something and

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Speaker 5: sending coupons to her house and her dad getting pissed

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Speaker 5: because he was like or she was a young girl

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Speaker 5: is bonkers. Like that's the craziest thing that I ever heard.

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Speaker 5: So yes, I'm a big I'm a big fan.

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Speaker 1: Of big data.

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Speaker 5: We always type in our phone number when we get

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Speaker 5: to target, and now it's even like worse if my

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Speaker 5: husband forgets to because we spend his money. If my

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Speaker 5: husband forgets to type in our phone number, it still

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Speaker 5: recognizes his card for our account and it will still

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Speaker 5: upload it. So we have to be like really careful

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Speaker 5: around Christmas time, Like I can't be checking, you know

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Speaker 5: what he's buying a target, because it will tell me.

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Speaker 1: His path person Christmas for you. Don't do that, Julia,

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Speaker 1: thank you so much, and ay Jed, you are walking

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Speaker 1: in Now we're talking about a story where a U.

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Speaker 3: A teenage teenager at Target.

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Speaker 1: Yeah, she's buying like pregnancy stuff. So then Target sent

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Speaker 1: her like, hey do you want this? Do you want that?

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Speaker 1: And then her dad got the mail and her dad's like,

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Speaker 1: holy and pregnant. What do you think about smart ads

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Speaker 1: saving data sending you things you may like? Well, I

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Speaker 1: don't like it if you can't consent to it. Does

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Speaker 1: that make sense?

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Speaker 3: Like I buy you probably arkansiding when you sign.

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Speaker 1: Up for the awards, So I think if you sign

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Speaker 1: up with the rewards, like he kind of rep what

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Speaker 1: you say?

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Speaker 3: Looky, we all want to sign up for rewards.

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Speaker 1: Yeah, who doesn't want to say, hey, you get free

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Speaker 1: twenty I've never thought about this. So first off, before

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Speaker 1: we even begin, Chelsea is a teacher, and Chelsea, thank

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Speaker 1: you for doing what you're doing.

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Speaker 4: Oh, thank you. I appreciate my kids every day, the

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Speaker 4: middle schoolers, so they're crazy.

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Speaker 1: We have the best teachers in Florida, We really do, Chelsea.

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Speaker 1: So you have an issue with YouTube ads because of

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Speaker 1: the classroom. Never even thought about it, but yeah, fill

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Speaker 1: me in.

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Speaker 4: So before I learned about doing ads for YouTube, I

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Speaker 4: have a genetic condition where I have done some research

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Speaker 4: and everything, and sometimes you get those ads for medicine

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Speaker 4: or sometimes adult ads that come up on YouTube. And

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Speaker 4: I've actually had to create a second email account so

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Speaker 4: that way, when I'm making my searches, I have to

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Speaker 4: be strategic on which one I use, so my targeted

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Speaker 4: ads are kid friendly, so that way they don't see

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Speaker 4: my personal life in front of them.

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Speaker 1: Ah. That's like when I go incognito mode on something

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Speaker 1: that I don't want to see in my Google search,

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Speaker 1: and then I forget that I'm not on incognito mode

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Speaker 1: and I go dot cramp.

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Speaker 3: It happens.

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Speaker 4: There's been some interesting things that have happened. But thankfully

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Speaker 4: it was while I was screening the video before I

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Speaker 4: showed the kids, so it's worked out.

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Speaker 1: And thank goodness. Because Jed and I had a Jed

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Speaker 1: and I went to high school together. We had a

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Speaker 1: teacher that went and put his laptop on like the

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Speaker 1: projector and Nazi, Nazi, Nazi naughty. Well he'd have us.

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Speaker 1: I'll call him doctor as well, and he wasn't even

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Speaker 1: a doctor. We'd find that way. He was a chiropractor.

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Speaker 1: To be fair, Chelsea, are chiropractice doctors there, Chelsea genuinely

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Speaker 1: a genuine thank you, so much for doing what you do.

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Speaker 4: Thank you. I really do love my job. It's one

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Speaker 4: of the best things.

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Speaker 1: Teachers are one of the best things. We'll talk to

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Speaker 1: you later, Chelsea