Speaker 1: Scott blown back on seven hundred WLW. I don't know if
Speaker 1: you caught it or not, but there's a Super Bowl yesterday.
Speaker 1: We have a new champion and the Seattle Seahawks twenty
Speaker 1: nine thirteen, your final embarrassing New England. A defensive masterpiece
Speaker 1: on the part of the Seahawks. But part of this
Speaker 1: and what we witnessed yesterday was not without controversy. Of course,
Speaker 1: the bad Bunny halftime performance, which anytime you stir it
Speaker 1: up and pissed people off me. I love that kind
Speaker 1: of stuff. I didn't understand the word the man was saying,
Speaker 1: but as far as artistic value goes out, I was
Speaker 1: pretty good. And again it was only ten minutes of
Speaker 1: my life. I'm not going to get too worked up
Speaker 1: about this stuff like a lot of people are. But
Speaker 1: the other element two is one hundred and thirty five
Speaker 1: million people watch this. It was also one of the
Speaker 1: most watched Super Bowl shows recently. To share you the
Speaker 1: success and how on point and how brand the NFL is,
Speaker 1: so for a bigger picture, Kevin Belson is back and
Speaker 1: how the NFL became a monster and what drove the
Speaker 1: success to where it is now. Ken welcome, I have.
Speaker 2: Been very good.
Speaker 3: Thanks for having me on.
Speaker 1: Yeah, we live in Cincinnati, where Paul Brown still cast
Speaker 1: the shadow. I think, you know, the person who was
Speaker 1: essentially one of the cornerstones in the Mount Rushmore of
Speaker 1: the early NFL. But we're not talking about that. We're
Speaker 1: talking over the last couple of decades and how it
Speaker 1: became such a revenue monster. The three people responsible are whom.
Speaker 3: Jerry Jones and I started the book in the early nineties.
Speaker 3: So just as a reference for it, if we're going
Speaker 3: to expand Mount Rushmore, Paul Brown would most definitely be
Speaker 3: on it. But Jerry Jones, Robert Craft and now Roger Goodell,
Speaker 3: and I'm talking dollars and sometimes common sense.
Speaker 1: Yeah, and look at that line. Go well, Jerry Jones
Speaker 1: came in prior to Robert Craft, I believe, and Roger Goodell,
Speaker 1: of course the last commissioner. So let's start with the time.
Speaker 1: Let's start with Jerry Jones.
Speaker 2: Sure, Jerry came in in eighty nine.
Speaker 3: The Cowboys, which used to be a Merethith's team self proclaimed,
Speaker 3: of course, you know, we're flat on their back. They
Speaker 3: were losing a million dollars a month, and he revived
Speaker 3: ived what was then the premier brand of the seventies
Speaker 3: and all those Landry Stylebach teams, he revived them. He
Speaker 3: brought money in Glmer and Glitz back, and of course
Speaker 3: won three Super Bowls. But his big contribution of at
Speaker 3: least from where I sit writing the book looking at
Speaker 3: the league overall, was he was the first to look
Speaker 3: at the TV kind of tracts, which at back then
Speaker 3: was CBS, ABC, NBC. There were only three bidders. It
Speaker 3: was a cozy club art model. The Browns used to
Speaker 3: run the broadcasting contracts, and Jerry, you know, as an entrepreneur,
Speaker 3: said why don't we have a fourth bidder, Why don't
Speaker 3: we get an auction going, which is also a business
Speaker 3: common sense. So he invited in a fellow named Rupert Murdoch,
Speaker 3: who was desperate for sports, to put Fox on the
Speaker 3: map and to get affiliates to switch over to him,
Speaker 3: and it worked. He blew CBS out of the water.
Speaker 3: CBS learned its lesson, came back four years later and
Speaker 3: paid twice as much for the AFC package. And so
Speaker 3: Jerry really brought that kind of businessman in things, also
Speaker 3: a bit of a wildcatter's instinct. He started marketing the
Speaker 3: cowboys every which way, and that pissed off a lot
Speaker 3: of old owners. But yeah, he, as Carmen Polosy said,
Speaker 3: he taught us how to make money.
Speaker 2: That's what Jerry shoes.
Speaker 1: He really did. I mean, think how you monetized the
Speaker 1: cheerleaders too, and said, hey, you know sex Sel Sex
Speaker 1: Dallas cowboy cheelers are a huge thing in the seventies,
Speaker 1: had a TV show and everything. So he was squeezing
Speaker 1: every possible nickel out and this precipitated the era that
Speaker 1: we're in right now with the flamboyants, the media presence,
Speaker 1: the monetization of everything. So how does that then lead
Speaker 1: into Robert Kraft? How did what did he add to
Speaker 1: the mix?
Speaker 3: Well, Robert came in very much like Jerry. He paid
Speaker 3: record amount for a really bad team. The Patriots were
Speaker 3: always at the bottom of the league financially and usually
Speaker 3: in the standings as well, and he, you know, again,
Speaker 3: set out to revive it. He built a new stadium
Speaker 3: eventually and then built the real estate around it and
Speaker 3: went to the Super Bowl, as we all know. But again,
Speaker 3: and he got very involved in league business and also
Speaker 3: on the media side. He had owned part owned a
Speaker 3: CBS affiliate in Boston, so he already had really good
Speaker 3: contact with Mets Moonbez and Melkarmzan and these guys. And
Speaker 3: you know, he was the guy who brought CBS back
Speaker 3: in nineteen ninety six and they, as I said, they
Speaker 3: did twice as much for what was considered back then.
Speaker 3: The AFC package was considered less prestigious. So Robert also
Speaker 3: had that instinct we all need to we need to
Speaker 3: lift all boats.
Speaker 2: We can't just.
Speaker 3: Focus on our own teams in our own markets. And
Speaker 3: you know, Jerry in various places has picked on the Browns,
Speaker 3: the Brown family, and the Bengals because they weren't carrying
Speaker 3: or he felt they weren't.
Speaker 2: Carrying their weight.
Speaker 3: But his argument was, look, if we juice up the marketing,
Speaker 3: you know, everybody should be able to sell in their
Speaker 3: own markets and make extra money. But you know, some
Speaker 3: of the older teams are the older owners. They this
Speaker 3: wasn't how they did business. So there was a good
Speaker 3: culture clash, and that's a good one. But there was
Speaker 3: a culture class in the nineties that now is just
Speaker 3: taken for granted. Everybody's in it to make money.
Speaker 1: Yeah, and it really has. And I think Bob Kraft
Speaker 1: from He had a hand in launching NFL Network and
Speaker 1: Sunday Ticket and all those things we just take for granted.
Speaker 1: But that was largely out of the mind of Bob Craft,
Speaker 1: wasn't it.
Speaker 3: Absolutely? And you know, Bob still called him Robert. He
Speaker 3: still goes to the Allen and Company, you know confab
Speaker 3: out in Idaho every summer. He's you know, shoulders with NBC.
Speaker 3: All the networks come to see and go through Bob Craft.
Speaker 3: The big Sunday ticket renewal with YouTube when they switched
Speaker 3: over to YouTube was over two billion dollars a year,
Speaker 3: more than double what had been paid. And again, Craft
Speaker 3: was very instrumental in that. In some ways, really interestingly,
Speaker 3: Jerry and Robert compete against each other for who gets
Speaker 3: credit for all this and they so I guess their
Speaker 3: egos also put them up on them Mount Rushmore.
Speaker 1: Okay, so Paul Brown begets Jerry Jones a big gests
Speaker 1: Robert Kraft to So where does that go?
Speaker 2: Then?
Speaker 1: If that lineage you can got Bob Kraft Gtjrie Jones,
Speaker 1: who's the next, I guess revolutionary? If you will change agent,
Speaker 1: the NFL's rights ownership goes which owner?
Speaker 3: Well, I feel like we're entering NFL three point zero here.
Speaker 3: You know, where teams are even now like lifestyle brands,
Speaker 3: they're becoming, you know, real estate plays. They're becoming literally communities.
Speaker 3: You look at what's happening in Nashville. They're building townhouses
Speaker 3: next to NFL stadiums. It used to be I mean,
Speaker 3: you know this every fan does. Stadiums used to be
Speaker 3: out in the suburbs and they were just surrounded by
Speaker 3: miles of parking lots. Kansas City still has that, and
Speaker 3: teams are realizing, boy, our brands are so powerful. We
Speaker 3: could sell pretty much anything because fans want to be
Speaker 3: sort of close to it. And baseball has done a
Speaker 3: good job of it over the years, you know, building
Speaker 3: stadiums in cities. You know, fly was sort of grandfathered in,
Speaker 3: even my beloved bets. You know, they're now putting a
Speaker 3: soccer stadium across the street and apartments. So but football's
Speaker 3: been slow to them, partly because of the size of
Speaker 3: the stadiums and just the infrequency of this of the
Speaker 3: number of games.
Speaker 1: But there's a scarcity with the NFL, right And that's
Speaker 1: the thing that is the amazing part about this is
Speaker 1: they did this is not baseball or hockey or the NBA.
Speaker 1: This is like seventeen weeks. Eighteen weeks. You're beginning, ending,
Speaker 1: and done. And that's an incredibly small amount of time
Speaker 1: to generate this kind of revenue. You're right about the
Speaker 1: Bobby here in Cincinnati. You know, you can get a
Speaker 1: place overlooking Great American Ballpark. So he's Ken Belson. He
Speaker 1: writes for The New York Times, veteran reporter every day
Speaker 1: a Sunday, how Jerry Jones, Robert Craft, and Roger Goodell
Speaker 1: turned the NFL into a cultural and economic juggernaut. It's fascinating.
Speaker 1: So we get to Roger Goodell, now Ken and his
Speaker 1: target going in when he took office, I think in
Speaker 1: twenty oh six, he wanted to triple the NFL revenue
Speaker 1: to twenty five billion by twenty twenty seven. I said
Speaker 1: it the open. Last year they did twenty three billion.
Speaker 1: He's not on target, he's over target.
Speaker 3: You're absolutely right, and it was audacious when he made
Speaker 3: that prediction to the owners. He was a relatively new
Speaker 3: commissioner then, but he wanted to show the owners what
Speaker 3: he was about. He was working on behalf of them,
Speaker 3: the thirty two and you know, he knows who pays
Speaker 3: his salary. And if you said an aggressive target, even
Speaker 3: the owners in the room that I spoke with were
Speaker 3: shaking their heads, saying, how are we going to get there?
Speaker 3: That's a billion dollars a year for fifteen some odd years.
Speaker 3: That's pretty audacious. The league back then was maybe ten
Speaker 3: billion dollars. So he did it. He did it through
Speaker 3: TV deals, not just Roger, of course, but he sets
Speaker 3: the tone in the building, not just for the media
Speaker 3: deals that the owners negotiate, but the sponsorships. You look now,
Speaker 3: of course you got Verizon and Pepsi, there's a new
Speaker 3: official bank, EA, the game company. They keep splicing, splicing
Speaker 3: it a little thinner and finding new ways to market
Speaker 3: and you know it used to be and have a drink. Well,
Speaker 3: now there's the official rum sponsor, the official box desk sponsor.
Speaker 2: Yeah.
Speaker 3: So they're finding money in new places, and look, brands
Speaker 3: want to be associated with the league, and many sports really.
Speaker 1: Ken Benson on how the NFL got to where it is.
Speaker 1: Super Bowl yesterday, of course, and we all watched that
Speaker 1: and also the big knapers Cantle point out Bad Bunny
Speaker 1: doing the halftime show, and that was a very very polarizing.
Speaker 1: I found it interesting simply because this is about international games,
Speaker 1: no secret, and the NFL's leaned heavily into international affairs,
Speaker 1: international contests. You've completely saturated the United States, as we
Speaker 1: mentioned as far as army. The market goes out. In
Speaker 1: order to grow, you've got to expand elsewhere and take
Speaker 1: it outside. They're doing that, and that's what yesterday's halftime
Speaker 1: show was about. How's that going for them?
Speaker 3: It's one future of the NFL. I think there's something
Speaker 3: of a misconception that, you know, this is like gravy
Speaker 3: on top of you know, an already robust domestic market.
Speaker 3: Reality is they need to look overseas. The growth rate
Speaker 3: in America is population growth rate is slowing. You know,
Speaker 3: the concussion issue has turned some parents away from football,
Speaker 3: and you know, many many studies have shown that what
Speaker 3: sport you play as a kid is going to turn
Speaker 3: you into a fan later in life. So if you
Speaker 3: play up, grow up playing Little League baseball, you're more
Speaker 3: likely to be a baseball fan. Of course, you like
Speaker 3: many sports, but your primary sport. So the NFL needs
Speaker 3: young kids playing the game. And that's where Flag comes in, obviously,
Speaker 3: because it's a cheap way to start kids out on
Speaker 3: football and also to reassure parents. But it's also why
Speaker 3: the NFL is looking overseas. They need new fans, new markets,
Speaker 3: new media deals, new sponsors, and so they're using flag
Speaker 3: because outside of North America probably Germany, really not many
Speaker 3: people play it, so they have to educate fans. So
Speaker 3: I see international as much as a necessity as a luxury,
Speaker 3: and that's why we're seeing all these extra games being added.
Speaker 3: Roger Goodell see that apparently they want to add two
Speaker 3: more international games next year. Eventually they'll get to basically
Speaker 3: one every week by the time they're done with it.
Speaker 1: And that seems like, I think of your football fan here,
Speaker 1: it just seems like they no way the Europeans a
Speaker 1: British state, they don't really care about American football that
Speaker 1: But it wasn't that long ago. Mostly under Roger Goodell,
Speaker 1: we said the same thing about female fans. It's a
Speaker 1: bunch of guys watching the women go and shop and
Speaker 1: make dinner or whatever, you know, back of the seventies,
Speaker 1: Asaj's thinking, and now just as many women is matter
Speaker 1: watching football. How do they pull that one off?
Speaker 3: Yeah, it's been a very deliberate long term strategy. FLAG
Speaker 3: is one way to teach the game to fans who
Speaker 3: aren't interested in you know, option plays and RPOs and
Speaker 3: all this other stuff, but they want they see the basics.
Speaker 3: I think they've been very good the branding of the league.
Speaker 3: I'm not just talking about preast cancer awareness, but literally
Speaker 3: the fashion items. If you go on NFL dot com,
Speaker 3: there's a lot of women. They're lean into the women's
Speaker 3: fashion as well, and trying to make it st of
Speaker 3: more fan friendly.
Speaker 2: The game day experience.
Speaker 3: I mean the days when you would tailgate, drink a
Speaker 3: six pack of beer and go with your buddies. They're
Speaker 3: trying to make it so you can bring your kids
Speaker 3: to the game and your wife, maybe your girlfriend, So
Speaker 3: softening the sport a little bit. Not like the old
Speaker 3: dog Pound in the municipal stadium, you know she was.
Speaker 3: It wasn't even fan friendly, but yeah, it.
Speaker 2: Was kind of a rough rout there.
Speaker 3: So yeah, so I think these are all very deliberate
Speaker 3: efforts to sort of broaden the audience because the older fans,
Speaker 3: I mean not one of them, we're aging out. Younger
Speaker 3: kids want an experience. This isn't just true of football,
Speaker 3: but many sports. They're looking for the experience. They're not
Speaker 3: so much looking for a season package. They'll buy the jersey.
Speaker 3: But you needed Joe Burrow, you know, you need some
Speaker 3: star pal. And then the NFL has picked up on that.
Speaker 1: Yeah, yeah, I think maybe still a little bit from
Speaker 1: the NBA speaking of that. Of course, you know we
Speaker 1: have controversies right and navigating and can suck concussion lawsuits
Speaker 1: and CTE and the flight gate and all that stuff.
Speaker 1: NFL is really really good about handling criseses and flare
Speaker 1: ups like that.
Speaker 2: Yeah.
Speaker 3: One of the themes in the book is you see
Speaker 3: over and over the Ray Rice issue, the bullying scandal,
Speaker 3: the de fight, to a certain degree, deflacate, the social
Speaker 3: justice protests in twenty seventeen. The NFL is kind of
Speaker 3: a depth at identifying the problem, trying to minimize the risk,
Speaker 3: usually with lawyers. Concussion crisis an other example of this,
Speaker 3: and then trying to turn the focus back to number
Speaker 3: one quote what they call solutions, say for helmets, neurologists
Speaker 3: on the sidelines, and then trying to pivot forward and
Speaker 3: rebranding the game. They know, like it's you and I
Speaker 3: would understand, anybody would understand it. It's all about the games.
Speaker 3: Once the games start, people are hooked, particularly late in
Speaker 3: the season, and so they try and ask these problems
Speaker 3: so they can quickly pivot back to the football, the
Speaker 3: action on the field.
Speaker 1: Yeah, Ken, what do you see as the biggest threat
Speaker 1: to the NFL over the next decade? Is it health?
Speaker 1: Is it fan engagement? Something else?
Speaker 3: You know. The players now see gambling very differently. Many
Speaker 3: of them have grown up as adults after sports legalized
Speaker 3: sports gambling. You know, sports gambling was legalized nationally, so
Speaker 3: they don't have the same Alex karras Paul Hornig, you know,
Speaker 3: Pete Rose stigma, right, And it's mean as more entertainment.
Speaker 3: And I think players are going to unwittingly walk into
Speaker 3: some of these traps and not fully grasp what's going on.
Speaker 3: The Other thing is cell phones.
Speaker 2: This is both good and bad.
Speaker 3: You can watch your favorite highlights to get your fantasy scores,
Speaker 3: but it also distracts you from the actual product. And
Speaker 3: gambling only accelerates that.
Speaker 2: You know, the dopamine hit.
Speaker 3: Of seeing your favorite player score a touchdown and maybe
Speaker 3: get your six points in a fantasy league is now accelerated,
Speaker 3: you know, hyped up when money is on the line,
Speaker 3: and you know, so, I think it's it's it's not
Speaker 3: just the NFL, but the NFL is the most gambled
Speaker 3: on sport, and I think they're going to grapple with
Speaker 3: sort of a changing fan attitude towards the league. And
Speaker 3: I don't know how you put the genie back in
Speaker 3: the bottle. That's not my my expertise, but it's it's
Speaker 3: going to play out over a bunch of years now.
Speaker 1: Also, wonder how AI is going to change all the
Speaker 1: that's that's the unforeseen. I'm the I'm sure the NFL
Speaker 1: lean into and adapt to whatever it is, But yeah,
Speaker 1: I see that from an entertainment perspective, which sports is.
Speaker 1: It's not about sports anymore, it's about entertainment. I see
Speaker 1: that as an existential threat.
Speaker 3: Yeah, absolutely. I mean, right now AI is being used
Speaker 3: mostly in in you know, analytics departments at teams, but
Speaker 3: also to figure out a way to get you to
Speaker 3: buy an extra ticket or you know, anticipate what you're
Speaker 3: going to want to drink when you get to the stadium,
Speaker 3: uh and send you a cl bond for it. So,
Speaker 3: right now it's mostly on the business side, but there
Speaker 3: could be media strategies around it. I mean, fans are
Speaker 3: using it all over the place, and you know, spoofing
Speaker 3: is a big issue too. But I just think that
Speaker 3: the trusts. It's so hard in any brand to build
Speaker 3: up trust, and it can evaporate very quickly if there's
Speaker 3: a scandal and people stop believing what they're watching.
Speaker 1: All right, veteran New York Times sports reporter Ken Belson.
Speaker 1: The book is every Day a Sunday, How Jerry Jones,
Speaker 1: Robert Craft, Roger Goodell turn the NFL knew a cultural
Speaker 1: and economic juggernauts. Fantastic read, Very very interesting, and considering
Speaker 1: we are the home of the best Bengals coverage, I
Speaker 1: think pretty relevant too to see where things have gone
Speaker 1: and where they're going. Can all the best? Good luck
Speaker 1: with the book, all right, Seattle your World Champions and
Speaker 1: bad Bunny. I think Overshall almost overshadowed all that quick
Speaker 1: because it's kind of a boring game. We'll talk about
Speaker 1: that coming to next. Your impressions of it. If you
Speaker 1: went in and said, Okay, well it's only ten minutes,
Speaker 1: I've done worse for far longer. I'll watch this. I'll
Speaker 1: see what it's up. What's up about it your reaction
Speaker 1: to the Bad Bunny halftime performance of the Super Bowl yesterday.
Speaker 1: We'll get into that and more just ahead after new
Speaker 1: Scott's Loan show Monday morning on seven hundred W. I
Speaker 1: had no idea what he's saying. I don't know what
Speaker 1: this is. Like the beat though, you know, whether it's
Speaker 1: Minnesota or Cincinnati, it is a lot of work to
Speaker 1: protest it really is. Uh Yeah, the game was Nah,
Speaker 1: It's kind of what I thought it would be. I
Speaker 1: was gonna be a close game, like the experts said that. Okay,
Speaker 1: I'll play along. Four and a half points. I don't
Speaker 1: know how close it's gonna be. It seemed like Sele
Speaker 1: was a better team than Man from the jump. They
Speaker 1: were if you like defensive battle. Sure, So it was
Speaker 1: kind of like eh. And the ads I thought were eh,
Speaker 1: Like the duncan Ad was pretty good. The Infinity one
Speaker 1: and the will Shat one with I thought was laugh
Speaker 1: out loud, funny. A couple of key ones, you know,
Speaker 1: the Budweiser want some other ones, but by and larger. Yes,
Speaker 1: was all right, just all right. So then the biggest
Speaker 1: thing to talk about with the Super Bowl then would
Speaker 1: have been the bad Bunny halftime show. Look, I watched it.
Speaker 1: It was only ten minutes of my life. Ok okay,
Speaker 1: I've done far worse for far longer, and it was
Speaker 1: just too hard to follow in retrospect. Would have killed
Speaker 1: you to put some subtitles up there. Maybe I guess
Speaker 1: I could have switched the subtitles on my TV, but
Speaker 1: like just sat there and watched it. And and if
Speaker 1: you did turn the subtitles on, by the way, it
Speaker 1: was in Spanish anyway, so and I thought, well, okay,
Speaker 1: that maybe missed opportunity there. But you know, if you
Speaker 1: if you look past that, which is hard to do
Speaker 1: because it's music, and you would enjoy and figure out
Speaker 1: what the dude's saying. Man, you just watched like the choreography,
Speaker 1: the stories, the Latin horns. How they got all that
Speaker 1: crap on and off the field in ten minutes. I
Speaker 1: was pretty damn impressive myself. I know what I'm going
Speaker 1: on a limb saying that on this radio station of
Speaker 1: all things to you. But I like, if you just
Speaker 1: looked at it without some sort of biasment and guy
Speaker 1: put on a hell of a show. You know, where
Speaker 1: else can you watch all these you know, thick Latina
Speaker 1: women dancing around and watch them and like, wow, dang
Speaker 1: things are moving around out there, and you know your
Speaker 1: wife doesn't give you the sharp bullbo or the stink guy.
Speaker 1: For that alone, it's pretty good. A couple different cameos
Speaker 1: and things like that, and yeah, I watch it because
Speaker 1: I quite honestly, I was like, well, watch a couple
Speaker 1: of minutes of I want to see what that kid
Speaker 1: rock things about. And I try to find it. I'm like, Okay,
Speaker 1: by the time I find it, it's gonna be over anyway.
Speaker 1: So Or just flipped around and said, okay, what are
Speaker 1: the alternatives here? And there really wasn't, you know, unless
Speaker 1: I wanted to watch I don't know, Saving Private Ryan
Speaker 1: or The Princess Bride too. Like I'm good now, I'm good.
Speaker 1: I think I'll just keep it here for another Well,
Speaker 1: it's only now seven minutes left, and I know that shot.
Speaker 4: You know.
Speaker 1: Trump comes out and says, I'm not that he's not
Speaker 1: a fan and it was the worst show he's ever seen.
Speaker 1: And at the same time he's never heard of him.
Speaker 1: I now clearly he's full of it. I And here's
Speaker 1: the thing, It's like, okay, great, but I'm not taking
Speaker 1: my musical cues from an eighty year old man, I'm like,
Speaker 1: I'm not looking at him, going well, should I like
Speaker 1: this or not? A you're not supposed to know who
Speaker 1: bad Buddy is, or that that plumb smuggling shorts are back,
Speaker 1: or the mystery an intrigue of six seven. I'm much younger.
Speaker 1: I don't get it. And then I realized, like, I'm
Speaker 1: not supposed to same reason. I don't pay attention to
Speaker 1: celebs and their politics. I'm there for the music. And
Speaker 1: so if I go see Bruce Springsteen and he goes
Speaker 1: on a political rant, I just rolled my eyes and go, okay,
Speaker 1: play the songs. I don't we know you're a progressive leftist.
Speaker 1: I get it, Bruce. You just seem born to run,
Speaker 1: thank you, and you're gonna get a little that in
Speaker 1: a three hour show. So you know, paid attention to
Speaker 1: celebrities in there possible. I don't. I don't really care.
Speaker 1: But at the same time, I don't pay attention to
Speaker 1: presidents and pop culture stick to policy because generally presidents
Speaker 1: are out of touch with that stuff. Anyway, it's about
Speaker 1: younger people. I don't know. The other thing too, he's
Speaker 1: protesting bad Bunny, but I thought he missed an opportunity,
Speaker 1: quite honestly, to protest the Puppy Bowl because out of
Speaker 1: the chihuahua in a Great Dane. I mean, you know,
Speaker 1: if it's gonna be, just have English bulldogs and MutS. Basically,
Speaker 1: just have mutts on the Super Bowl. We can't have
Speaker 1: any peer birds. So yeah, Turning Point USA did the
Speaker 1: counter program with the Kid Rock headline the halftime show.
Speaker 1: I was gonna like, I should probably go watch this,
Speaker 1: but I did not, and Christy know him before they
Speaker 1: said they suck and will win and promised the NFL
Speaker 1: as NFL executives won't be able to sleep at night.
Speaker 1: Well guess well, guess was right there. So the number
Speaker 1: came in, and I guess from what I understand, I
Speaker 1: maybe if you saw it. I'm just curious if you
Speaker 1: watching the kid Rock thing. And I've seen kid Rock
Speaker 1: probably half dozen times. It's an awesome show. I mean,
Speaker 1: he does a such a good job, so good, but like,
Speaker 1: I wanted to see what Bad Bunny was about. I
Speaker 1: know what kid Rocks about because I've seen him live
Speaker 1: half dozen times, but didn't know what Bad Bunny was
Speaker 1: about until I watched it. But I guess they had
Speaker 1: streaming issues and it was also pre recorded, and someone
Speaker 1: said it was also pretty much on a sink too,
Speaker 1: so hey, good job there. So what were the numbers like,
Speaker 1: because the genius isn't that well. NFL executives not to
Speaker 1: be able to sleep at night. Yeah, because they're counting
Speaker 1: all their money. Six million eyeballs with the kid Rock thing.
Speaker 1: One hundred and thirty five million watched Bad Bunny. That
Speaker 1: is now the most watched super Bowl halftime ever, beating
Speaker 1: Kendrick Lamar last year's most watched Super Bowl halftime ever,
Speaker 1: who beat out Michael Jackson, is the most watched super
Speaker 1: Bowl halftime of all ever. That's a lot of eyeballs.
Speaker 1: And I watched this one, Okay, I don't I don't
Speaker 1: understand what he's saying. I don't get some of the references.
Speaker 1: I certainly know it's an interesting perspective from Latino culture,
Speaker 1: and you know, having all the flags at the end
Speaker 1: of it, like, oh, okay, get it. This is about
Speaker 1: the continent and all the way from the south to
Speaker 1: the north of Canada. I guess I got some of
Speaker 1: this stuff anyway, And yeah, we're there are political protests.
Speaker 1: I think you had a kid that looked like the
Speaker 1: five year old that got snatched up by ice, and
Speaker 1: you're gonna have moments like that. You know, love beats hate,
Speaker 1: and that's that true. The love doesn't the world doesn't
Speaker 1: run on love, runs on fear and money. But you know,
Speaker 1: here again your celebrity or naive about that stuff, was
Speaker 1: really digging the sound. I love the sound of which
Speaker 1: I got to understand the words, but I couldn't. I
Speaker 1: think they missed on that one to maybe draw some
Speaker 1: people in. But again, ten minutes of my life, I'm like,
Speaker 1: I'm not. This is a battle I don't really care about.
Speaker 1: But the business issue behind this, I think is really
Speaker 1: interesting because Bad Bunny was the world's most streamed artist
Speaker 1: for the fourth time last year, and it was obviously
Speaker 1: a business move to reach the Latino fan base because
Speaker 1: Roger Goodells, he made no stranger about it that he's
Speaker 1: going to reach out and try and make the same
Speaker 1: global audience. And you know, sometimes it's painful. You know,
Speaker 1: the Berlin game at nine o'clock in the morning and
Speaker 1: general teams that really don't matter are playing over there,
Speaker 1: and you have Germany and now you have Latin America
Speaker 1: being exposed to football as well, and so obviously it's
Speaker 1: to get not only the Latino eyeballs on this thing,
Speaker 1: but also younger ones who are you know, gen zers
Speaker 1: are the future. And I think that's what's missing. This
Speaker 1: whole thing is if you don't understand the bad bunny
Speaker 1: thing is. I understand a little, very little of it,
Speaker 1: but took it for what it was. It's because you're
Speaker 1: not the target of it. You're you're not who they're
Speaker 1: going after. Let me give an alg Okay, friend of mine,
Speaker 1: Lisa Brown, who by the way, works at the Reds
Speaker 1: we went to school together, good friend of mine, and
Speaker 1: she used to work at MTV back in the day,
Speaker 1: and people would say this is back in the nineties,
Speaker 1: and then people, maybe our age would complain and go,
Speaker 1: that was going on MTV music television because like, there's
Speaker 1: no music, it's television, but there's no meaning. Whateveren the
Speaker 1: music videos. You guys don't show any meaning to videos.
Speaker 1: And their sponsor was I I'll never forget this because
Speaker 1: it's one of the most sellient points ever, was that, well,
Speaker 1: you know, Harmer says, you know who never says that? Who?
Speaker 1: A fourteen year old never says what happened to the
Speaker 1: music videos? But it's perfect that opens your eyes or
Speaker 1: your ears in the case maybe going oh okay, I
Speaker 1: get it. But the people who complain that MTV is
Speaker 1: and MTV and you're not watching it anyway. You're not
Speaker 1: gonna go and watch old music videos or new music
Speaker 1: videos because the music's not targeted to you. It's relevant
Speaker 1: to a fourteen year old. And I think the Bad
Speaker 1: Bunny thing emphasized that even more. It's it's targeted towards
Speaker 1: the Latino crowd. It's also targeted towards younger people, very
Speaker 1: younger people, the emerging money demographic, because look at this
Speaker 1: way you look at the eyeballs on the super Bowl.
Speaker 1: It's funny. The or for Bad Bunny. No one said, hey,
Speaker 1: boycott the super Bowl, boycot the halftime show. Right, You're
Speaker 1: still watching the super Bowl because well, it's football, it's
Speaker 1: the last game of the year, it's a super Bowl. You'
Speaker 1: gotta watch that. You're gonna watch for that in the ad,
Speaker 1: it's the most American thing ever. And I think that's
Speaker 1: what's angry people is there's no America in this. Well
Speaker 1: they should be American. Well, We've had other artists in
Speaker 1: there too that certainly represented other cultures and the like,
Speaker 1: and maybe not to this extreme, I understand it, but
Speaker 1: it goes to show you just how global the NFL
Speaker 1: has become. And in a day and age where we're more,
Speaker 1: I guess less globalists. That's why what flies in the
Speaker 1: face of this thing. But there's no one winding that
Speaker 1: because if you look at the NFL, you have every
Speaker 1: eyeball you could possibly have in America watching the Super Bowl,
Speaker 1: every eyeball of the top one hundred shows, ninety of
Speaker 1: them are NFL football games. And so if you're to
Speaker 1: grow the revenue for owners, for Mike Brown, what you
Speaker 1: have to do is go outside the forty eight contiguous.
Speaker 1: You have to go to foreign countries, different continents to
Speaker 1: do that. In order to draw those eyeballs in, you
Speaker 1: got to do things like bad Bunny to grow your bass.
Speaker 1: You know, if you just continue to dry it out.
Speaker 1: I don't know country and it mean nice, I'll beyond me.
Speaker 1: It'd be nice to see a country artist once in
Speaker 1: a while. And there went in like we've had hip
Speaker 1: hop and urb and you know, we've we've now had Latino.
Speaker 1: What's it called trap music. Okay, like like a good
Speaker 1: country artist to be pretty. Maybe next year they do it.
Speaker 1: I don't know, but maybe there's at an appeal there.
Speaker 1: Maybe it's because, hey, guess what, we don't need more
Speaker 1: Americans watching. We need more foreigners watching this thing in
Speaker 1: order to grow things. But I mean, I'm curious if
Speaker 1: you saw the halftime show and maybe you okay, okay,
Speaker 1: I'll tolerate this, or maybe just kind of went and
Speaker 1: open minded and watched it. I'll tell you what I
Speaker 1: wish I would have understood. I wish I would have
Speaker 1: paid attention in Spanish when I was younger, maybe remember
Speaker 1: some of the words, but I don't know. You're singing
Speaker 1: too fast and it's kind of you know, Pitbull kind
Speaker 1: of does a mix of English and Spanish, like okay, well,
Speaker 1: it's it's it's like subtitles within the song itself. I get, okay, good,
Speaker 1: but this is like the extreme of that. It's like
Speaker 1: watching a totally it's like watching unibusy on or something
Speaker 1: like that. This is not for me, but I was.
Speaker 1: I like the Latin sound. I think that's the coole sound.
Speaker 1: How can you It's like we have banjo music in America,
Speaker 1: like there are no depressing banjo songs. Same thing I
Speaker 1: think for Latin Caribbean music that or Latin music anyway,
Speaker 1: Like it's all upbeat, it's horns, it's it's pretty good.
Speaker 1: But you know, not my cup of tea, because I
Speaker 1: would like to be able to sing along and understand
Speaker 1: what the what the words are. But there's I enjoy
Speaker 1: hip hop, and there's many times I can't understand what
Speaker 1: people are saying either because again it's not targeted me,
Speaker 1: it's targeted to someone a third my age. But I
Speaker 1: just you know't play along anyway in person. In super
Speaker 1: Bowl Halftime Show and a Bad Bunny at five, one, three, seven,
Speaker 1: four nine, The Big One talk Back iHeartRadio app Let
Speaker 1: me go to a Lynn next on the show on
Speaker 1: seven hunderd w a Lyn, good morning, how are you?
Speaker 5: Good morning?
Speaker 4: I'm good.
Speaker 5: How are you?
Speaker 1: I'm good? I'm good. I'm good.
Speaker 2: Hey.
Speaker 5: I'm sad because the Pats lost. I had a little
Speaker 5: draft kings on that I got.
Speaker 1: Well, I'm happy because I'm a Bills and Bengals fan,
Speaker 1: so screw the Pats anyway, I'm sorry you lost money, though, Yeah.
Speaker 5: I'm a Bengals and in Detroit fan. But uh, you
Speaker 5: know what last night, I you just hit the nail
Speaker 5: on the head on everything I was thinking. You know,
Speaker 5: I'm seventy years old. I didn't understand a word of it,
Speaker 5: as I didn't in Kendrick Lamar's music. You know, other
Speaker 5: you just can't understand them sometimes. But I knew going
Speaker 5: into watching this as much as I did that it
Speaker 5: was going to be you know, the Latino dialogue. But man,
Speaker 5: I tell you, I shock my seventy year old booty
Speaker 5: because the rhythm looked great and I did like the Uh.
Speaker 5: I tried to figure out the references because I knew
Speaker 5: he was going to refer to different things. So I
Speaker 5: just was enriched with the culture and I did figure
Speaker 5: it out. So I you know, I enjoyed it. You know,
Speaker 5: stepping out of the box of money and power is hard, right,
Speaker 5: so h yeah.
Speaker 1: They're just stepping out. Well you know what it is, Leon,
Speaker 1: it's stepping outside your comfort zone. I mean, we have
Speaker 1: music we grew up and traditionally you always go back
Speaker 1: and you know, I'll flipping around exam or something like that,
Speaker 1: and it's like, you know, nine eighties, nineties. But yeah,
Speaker 1: I've heard all those songs before and you can sing
Speaker 1: along that's fine, and yeah, okay, I like to go
Speaker 1: to shows where, you know, like I don't know when
Speaker 1: Bunberry was here or Bourbon and beyond, you know, down
Speaker 1: in Louisville, where you get exposed a whole bunch of
Speaker 1: different artists, because you know, there's ones I like. But
Speaker 1: I'm not going to listen to that NonStop. I mean,
Speaker 1: there's some new artists out there that are absolutely incredible.
Speaker 1: So I think life's too short. It's like, okay, whatever,
Speaker 1: I don't listen.
Speaker 5: To bad Bunny music. I didn't listen to his music
Speaker 5: because it's just.
Speaker 2: Not my show.
Speaker 5: I am a large genre right, mostly classic rock and
Speaker 5: the jazz. But I respect I respect that man because
Speaker 5: I have I wanted to see him on other platforms
Speaker 5: leading up to the halftime show. What kind of guy
Speaker 5: is he? Yeah, you know, and I watched from Stephen
Speaker 5: Colbert and some some different shows that kind of portray
Speaker 5: who he is, how he speaks and how he reacts,
Speaker 5: and I I have a lot of respect for the man,
Speaker 5: so I enjoyed it looking at it in that to.
Speaker 1: Those class, yeah, fair enough exactly, And I don't I
Speaker 1: don't you know, because you can form or purport to
Speaker 1: be something. It's like I have to like this specific music,
Speaker 1: like I'm not allowed to go outside that box. Like
Speaker 1: I'm not quite sure I agree with that if you
Speaker 1: like something like I kind of like this guilty pleasure.
Speaker 1: I have some guys that like chick flicks, like that's
Speaker 1: kind of funny, and you you know, break their chops
Speaker 1: about it. But it's like, yeah, it's what I like. Sorry,
Speaker 1: I would admitting that it's outside the color and outside
Speaker 1: the lines a little bit. And it's like and then
Speaker 1: you're so you know, caught up in your beliefs. It's like,
Speaker 1: you know, I don't know Progressives, for example, you got
Speaker 1: to pretend to really like The Grateful Dead and Fish
Speaker 1: it's terrible. I gotta pretend I like, like, oh my god,
Speaker 1: these sons are great. They're terrible. List't I smoke a
Speaker 1: lot of weed. I like, I'll lisson go. It's still terrible.
Speaker 1: It's just it's taking much longer. Or on the other
Speaker 1: side of that is Christians. You know, if you're the
Speaker 1: Christian identity, Christian and Christianity the whole thing, okay, with
Speaker 1: the rest of the world knows you love Jesus, Okay,
Speaker 1: get it awesome, that's awesome, But then you got to
Speaker 1: pretend to like the Christian rock and it's terrible. Like
Speaker 1: it's no, there's no green day of Christian rock, right,
Speaker 1: It's like it's it's kind of the antithesis of it
Speaker 1: or hip or whatever in my face, Like I gotta
Speaker 1: pretend to like this stuff. It's still good to go, yeah,
Speaker 1: this is not good and then go go listen to
Speaker 1: something else. Just say, but man, people, the whole identity
Speaker 1: thing is like wrapped up and it was just a
Speaker 1: pain and the but to try and stream that, I think,
Speaker 1: and you know, from what I understand, the you know,
Speaker 1: six million eyeballs were I'm sure I'm sure you liked that.
Speaker 1: I've seen Chris Rock, Chris Rock, seen Chris Rock too,
Speaker 1: but Chris Kid Rock rather live a few times and
Speaker 1: it's a great show. But like I've got bad, Buyer's
Speaker 1: pretty good. I mean, I just wish I would understand
Speaker 1: the music. I don't think I'm an download any of
Speaker 1: his stuff simply because I don't understand what he's talking about.
Speaker 1: But you know, the Latin beat and stuff like that,
Speaker 1: the choreography, the live wedding and all that stuff, and
Speaker 1: the fact that they got that much crap on and
Speaker 1: off the field in twenty minutes was absolutely incredible to me. Incredible.
Speaker 1: We'll do news and when we return, Dave the it
Speaker 1: guy is here. So Nancy Guthrie, that case now enters
Speaker 1: a second week. How Crypto could open the kidnapping floodgates
Speaker 1: not just for you know, the rich and powerful, but
Speaker 1: we could see a revival of kidnappings if they're successful
Speaker 1: with this. Just how close are they and what we
Speaker 1: need to know about Crypto and how all that works
Speaker 1: with kidnapping details just ahead. Scott's Loan show, Home of
Speaker 1: the Red, seven hundred al W Cincinnati. When you think
Speaker 1: about the American dream, you think about Bill Cunningham.
Speaker 5: I'm an American, and I always dream about Bill Cunningham.
Speaker 1: That's because Willy is so dreaming.
Speaker 6: Willy is so American.
Speaker 1: I bet he's got a big eagle tattooed on his chest. Now,
Speaker 1: I bet he's got a tattoo of an American muscle car. Yeah,
Speaker 1: and his nipples are probably the tires. You can't get
Speaker 1: any more American than that.
Speaker 7: You can't get any more American than Willie.
Speaker 8: Bill Cunningham today at twelve noon on seven hundred w
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Speaker 1: It's got phoning back on seven hundred w LW. Between
Speaker 1: Super Bowl and everything else, we are now into the
Speaker 1: second week of the Nancy Guthree kidnapping. FBI says we
Speaker 1: have no suspects. The family says they will pay the
Speaker 1: ransom several million dollars. So you hear that, you go, wow,
Speaker 1: could they really get away with us? And how does
Speaker 1: a crypto thing work? Anyway? Money it's untraceable. Is it
Speaker 1: like one of those Swiss bank accounts that bad guys
Speaker 1: used to back at the task. If you had a
Speaker 1: Swiss bank account, you're up to no good? Right, same
Speaker 1: with crypto. I'm not sure. So we see a new
Speaker 1: wave of kidnappings result because if they get away with it,
Speaker 1: could you imagine the floodgates opening up on That is
Speaker 1: Dave the it guy. This guy is a former black
Speaker 1: hat hacker, which mean he's from the bad guys that
Speaker 1: would hack and do things that I can't speak of
Speaker 1: right now, but now has seen the light. He's of
Speaker 1: white hat hackers who helps he good guys beat the
Speaker 1: bad guys, and especially when digital meets crypto and everything
Speaker 1: else in blockchain and what it all means. Dave, welcome,
Speaker 1: how you ben brother? Everything here is lovely? Well, let
Speaker 1: me put you back on speaker.
Speaker 2: There you go.
Speaker 1: Everything here is lovely, all right, So let's jump into
Speaker 1: this thing. It's a bizarre and gripping story. And you
Speaker 1: hope that she is still alive. Now I would think
Speaker 1: she is simply because the FBI is saying, look, you know,
Speaker 1: there's a kidnapping note, there's ransom. I'm sure the family
Speaker 1: has evidence that she's still alive, otherwise they wentn't offer
Speaker 1: the money. But how successful in the passes of spend.
Speaker 1: As I recall top of my head, I think was
Speaker 1: that the Colonial pipeline ransom was like two point three
Speaker 1: million dollars or something like that. Crypto to me is, uh,
Speaker 1: it seems to me like we've done this before, but
Speaker 1: somehow they've been able to get some of this money back, right.
Speaker 4: Yeah, you know, it's really kind of a mix. You know,
Speaker 4: it's not a big difference in a case like this,
Speaker 4: and it is from you know, if you get ransomware
Speaker 4: on your computer and it's time to pay with bitcoin,
Speaker 4: you know, it's it's traceable. It's not as anonymous as
Speaker 4: people think. You know, Bitcoin in and of itself isn't anonymous.
Speaker 4: It's all a matter of how you set it up
Speaker 4: and the steps that you can't.
Speaker 2: You know, you get to.
Speaker 4: Prethink a little bit, you know, if you really if
Speaker 4: I put my black dad on, if I was going
Speaker 4: to do something like this, I needed to start months
Speaker 4: ago by creating an anonymous, you know, bitcoin address, but
Speaker 4: I would need to make sure that I'm bouncing my
Speaker 4: VPNs around through the tour network, which is the dark web.
Speaker 4: Want to make sure that I'm not using anything known
Speaker 4: that you know it has ever been tied to me in
Speaker 4: the past. I'm not using any banking regulation. Uh country easy,
Speaker 4: you know at the US in places where you mentioned Switzerland,
Speaker 4: i'mly enough, But if I wanted to cash out, Switzerland
Speaker 4: would be one of the places I would want to
Speaker 4: cash out too, for that reason, well, for the anonymity.
Speaker 4: So all right, so I wouldn't want to.
Speaker 1: Yeah, let me go through the first steps here, because
Speaker 1: you know, again we're still most I don't know most people,
Speaker 1: but younger people certainly have a handle on crypto. Most
Speaker 1: anybody over the age of forty, I think may struggle
Speaker 1: with it. And if you're ever fifty, good luck with that.
Speaker 1: But it's blockchain, it's encoded. It's so they set up
Speaker 1: a I guess they would set up a bank account
Speaker 1: in which the ransom money would be paid in crypto.
Speaker 1: How does that whole transfer work? What goes on?
Speaker 4: So it may not necessarily be a bank as typical
Speaker 4: people consider. You know, they're bank down the street. It's
Speaker 4: more of an exchange at crypto exchange, and you know,
Speaker 4: you get online. There are a lot, you know, their
Speaker 4: coinbase and Binance and a whole bunch of others. And
Speaker 4: you have to also look at what what kind of
Speaker 4: cryptocurrency is being asked for. You know, it's bitcoin that
Speaker 4: we all throw around bitcoin name because it's the most
Speaker 4: well known name. But there are other forms of cryptocurrency
Speaker 4: that use different you have that use different block chains.
Speaker 4: Do you have ethereum and many others. So even Trump
Speaker 4: at a trump mean coin, right that was trading out.
Speaker 4: So anybody can create a coin of their own flavor
Speaker 4: and decide what the value is of that coin, and
Speaker 4: it's up to people to buy and sell it and
Speaker 4: keep that value flowing. Right, So that's kind of the beginning.
Speaker 4: But which have whatever platform that you're gonna get your
Speaker 4: bitcoin for your you know, cryptocurrency from, that's where you
Speaker 4: can transfer that money to different wallets, you know, trying
Speaker 4: to play chase the funds, hide the money from from law,
Speaker 4: enforcemate that sort of thing, and ultimately consolidated all back
Speaker 4: into a traditional bank account.
Speaker 1: So somebody you have a couple of you know, all
Speaker 1: these digital accounts and I requested, why wire me some money? Uh,
Speaker 1: there are little tiny finger digital fingerprints in there. That
Speaker 1: would be able to trace it to a person. So
Speaker 1: it's not totally and completely anonymous. So how many layers
Speaker 1: of laundering then has to go on here?
Speaker 4: Uh for for you know, jest to get away with
Speaker 4: it quite a bit, quite a bit, I say, somebody
Speaker 4: that would put something like that together, if they just
Speaker 4: did it off, they're tough because they pay it, you know,
Speaker 4: at the end of something like this agut thery thing.
Speaker 4: Then you know, you might fall enforcement might have an
Speaker 4: easier way to trace them, you know, easier time.
Speaker 6: I mean that in a.
Speaker 4: Fair way, but uh, you know, because they are not
Speaker 4: they didn't think it through right. They made a mistake somewhere.
Speaker 4: But yeah, I could take you know, if if I
Speaker 4: you know, said hey, uh get me five bitcoin and
Speaker 4: you sent me five, I could split that up to
Speaker 4: be you know, half a big point here and and
Speaker 4: because of a big cooin there and whatever and spread
Speaker 4: that out to tim payment. All of those would you
Speaker 4: could see those on the blockchain, which is basically you know,
Speaker 4: if you think of an old ticker tape, uh type
Speaker 4: of thing, it's like a ticker tape floating by going
Speaker 4: by on your screen. It says, you know, this amount
Speaker 4: or one point seven big coin went from wallet A
Speaker 4: to wallet be. That's aught it would show is about
Speaker 4: to randomize wallet numbers and not necessarily people's names. And
Speaker 4: then that's where the investigators have to really get busy,
Speaker 4: because now you have to go faring where have those
Speaker 4: wallets UH contacted and their connected to the pass? What banks?
Speaker 4: What what? What scryptocurrency companies have they connected to? Et cetera,
Speaker 4: et cetera. And like I said, if somebody did their
Speaker 4: homework up front and we created all this stuff months
Speaker 4: ago and then let them go what we call dark,
Speaker 4: which means nobody's using them, nothing's happening with them, they
Speaker 4: kind of fall off the radar. Then when you go
Speaker 4: to case we use them and law enforcement tries to
Speaker 4: trace them, then they've got no history to look at, right,
Speaker 4: there's nothing there. It's been dark for months or years
Speaker 4: or whatever in case y Be, you know. And and
Speaker 4: then that way it makes them much harder to figure
Speaker 4: out who is assigned to. And by the time they
Speaker 4: do check it down, you had time to kind of
Speaker 4: wash that, you know, wash it through a different place.
Speaker 1: So there's no way to flag that ahead of time
Speaker 1: that the counts active like you see the typical bank,
Speaker 1: you'd have to keep an eye on it all till
Speaker 1: you have to matter all the time, and you didn't
Speaker 1: know what it is.
Speaker 4: I mean, I mean a wallet address can be up
Speaker 4: to like thirty five characters long, and it would just
Speaker 4: be random X y, thirty seven, E five, you know,
Speaker 4: et cetera, And you'd have to know what that address
Speaker 4: is going to be edified, which you're just not going
Speaker 4: to know.
Speaker 1: Yeah, no, And it's I know, it's really hard to
Speaker 1: describe for those of us who aren't savvy with crypto
Speaker 1: exactly what's going on here. But you know, for those
Speaker 1: of us don't live in that world, there are different ways,
Speaker 1: as you said, multiple wallets, different block chaps, converted, different
Speaker 1: forms of change. If you do that enough times, does
Speaker 1: it become practically untraceable, unrecoverable it does?
Speaker 4: You know? You could you could take a bigcoin and
Speaker 4: exchange it into ethereum, exchange it into the salata, et cetera.
Speaker 4: And when I start filling out these names of other cryptos,
Speaker 4: I mean think about there are thousands on the global scale,
Speaker 4: and you know, these well known cryptos thousands, and so
Speaker 4: I could take you know, that one big coin and
Speaker 4: break down so minutely that in a ware a few
Speaker 4: to trace it, you had to you know, tase a point.
Speaker 4: Here is zero zero seven five three segment of bitcoin
Speaker 4: that get transferred into Solara, that get transferred into uh,
Speaker 4: you know, ethereal.
Speaker 1: And then different wallet's on top of that. It sounds
Speaker 1: like you're literally trying to find not even a needle
Speaker 1: in a haystack, but you know, maybe just the very
Speaker 1: tip of the needle in the in a world of haystacks.
Speaker 1: It sounds almost untraceable if they're doing it right. You know,
Speaker 1: it's really early in this investigation. We also don't know
Speaker 1: exactly what the FBI knows. We never will until maybe
Speaker 1: later at some point in years and years and years
Speaker 1: from now we're still around, hopefully, Nancy Guthrie is, but
Speaker 1: does it sound does this look like like this is
Speaker 1: a lot more organized than a snatch and grab, like
Speaker 1: they put a lot of thought on this. Does does
Speaker 1: it come off as you and again we don't know
Speaker 1: anything behind the scenes here, but do you have that
Speaker 1: suspicion that this is a really well organized operation?
Speaker 4: You know, I I don't know, and I'll say it
Speaker 4: for two reasons. Well, when I know that there was
Speaker 4: some guy at his name is staves me that's already
Speaker 4: been uh you know, got in trouble this week or
Speaker 4: sometimes you know, last week of a fraudulent crypto claims. Right,
Speaker 4: he's you know, and and and so obviously that idea
Speaker 4: came out and somebody started to cash in on the idea.
Speaker 4: But it also does to me like it took it
Speaker 4: took a long time to get to the crypto piece
Speaker 4: of this puzzle, you know, whereas I used my uh well,
Speaker 4: so my experience was ransomware and not necessarily extortion via
Speaker 4: kid happy, but you know, in ransomware, you immediately know,
Speaker 4: hey there's a ransom for block for crypto. You know, uh,
Speaker 4: it's right on your communience street. Hey this big coin
Speaker 4: by this day or goes up or whatever the case is.
Speaker 4: So you know pretty quickly, and if if that type
Speaker 4: of extortion or that type of organization is getting into
Speaker 4: the physical kid that being a crypto world, then you know, gosh,
Speaker 4: they were very patient, right, you know, to plan out
Speaker 4: that kid that being to do it and then wait
Speaker 4: a little bit before they have throughout the whole crypto
Speaker 4: gall and so I think, you know, it's hard to say,
Speaker 4: I mean, gosh, it feels like it's maybe maybe it's
Speaker 4: not an entirely new world for he's into law enforcement people.
Speaker 4: But you know when they start bringing in their IT people,
Speaker 4: in their their people that trace this thing, geta fe
Speaker 4: actually do flavor.
Speaker 1: It is Uh, it's pretty jaw dropping because you know,
Speaker 1: in the past, as we mentioned earlier, it's Dave, the
Speaker 1: I T guy in the show on seven hundred w
Speaker 1: w w's our black hat white hat hacking expert on
Speaker 1: the show and knows a lot of things about the
Speaker 1: deep and dark Web and things unbelievable stuff that he's
Speaker 1: seen online. And unfortunately he's working on the good guy
Speaker 1: side of this thing, has no hand in this investigation,
Speaker 1: but it's kind of taking us through what the FBI
Speaker 1: is up against here. In the ransom for Nancy Guthrie,
Speaker 1: who we presume is still live, the family came out
Speaker 1: and said, we'll give you the six million. It's going
Speaker 1: to be in bitcoin or wreathium or whatever the digital wallet,
Speaker 1: whatever the crypto is, and it'll be converted and laundered
Speaker 1: in a bunch of different ways, making it really really
Speaker 1: hard for anyone to get traced. So you know, typically
Speaker 1: We've all seen the heist movies where they've got Duffel
Speaker 1: bags full of hundreds in jenas Jason Stadium being a
Speaker 1: badass or something like that. In this case, it's all digital.
Speaker 1: So you don't have that transportation issue. You don't have
Speaker 1: the physical cash issue. You rob a bank, right, they
Speaker 1: throw the bundle in that has the tracer on or
Speaker 1: the die pack. Can you have a digital equivalent of that?
Speaker 1: Knowing that they're going to give these people or person
Speaker 1: bitcoin or whatever it might be, they can the fbiack,
Speaker 1: Can the Feds actually put a little bit of a
Speaker 1: I don't know, a digital fingerprint in that particular transaction
Speaker 1: or is that untouchable?
Speaker 4: It's it's not assari I have put it there. It's
Speaker 4: more so that by default electronic items put them there.
Speaker 4: You know, like your computer has an IDEA address, so
Speaker 4: that's okay, but it also has a MAC address, and
Speaker 4: that it is a fingerprint for your computer or your
Speaker 4: phone or anything in technology that such is the Internet.
Speaker 4: So you know, there are different fingerprints the routers that
Speaker 4: a signal goes through, uh, leaves of drifts, So there
Speaker 4: are you know, I mean, you know lower as you said,
Speaker 4: tracing package that that people can hear that. You know,
Speaker 4: law enforcement could use that, all the people can use
Speaker 4: the kind of be a bigger picture. But again, if
Speaker 4: somebody's planned it out well enough, you know, it would
Speaker 4: be the same as you know, if you went and
Speaker 4: buy yourself a house and put it under a shell
Speaker 4: court that was by a shell corp, by a shell corporate,
Speaker 4: et cetera. You know, somebody can ultimately figure out that
Speaker 4: you own that house. Let's won't take them a while,
Speaker 4: and by the time they figured it out, you may
Speaker 4: not care, you know. So you know, different, different analogy,
Speaker 4: but trying the same same idea as to how hard
Speaker 4: it could be. So is it impossible? Absolutely not. You know,
Speaker 4: they're law enforcement takes down these ransomware games, you know,
Speaker 4: on an annual basis. So it happens, it gets crazy.
Speaker 4: It just isn't as fast usually as most people want
Speaker 4: it to be. But again, this kidnapper, a person, whatever
Speaker 4: this whole deal is, you know, not not be as
Speaker 4: tech savvy as if they are. They might be uh
Speaker 4: scrambling or shares. Now they're going to mess it up
Speaker 4: and give themselves away.
Speaker 1: Yeah. Now, in the past, you know, we we've seen
Speaker 1: a rise in these things largely as you mentioned, it's ransomware,
Speaker 1: colonial pipeline. I just looked this up. FBI got two
Speaker 1: point three million back from that and six million of
Speaker 1: the fifteen paid for the Chicago crypto case. But now
Speaker 1: now this is a high profit, high profile individual, national
Speaker 1: attention on this whole story. If this is successful, I mean,
Speaker 1: it's like a I don't know, maybe a modern day
Speaker 1: version of the Lindberg baby kidnapping, right where the FBI
Speaker 1: said enough, we're going to stop this, because back in
Speaker 1: the twenties and thirties it was rampant with kidnappers for
Speaker 1: the same thing until it became a federal crime. If
Speaker 1: indeed this looks and it turns out to be successful
Speaker 1: over a long period of time, Dave, do you think
Speaker 1: that other people look at this and go, now it
Speaker 1: opens the fudgates for kidnappers.
Speaker 4: Absolutely, I mean you've already got you know, kidnapped being
Speaker 4: a store. Shit is going on and Eastern European countries,
Speaker 4: you know. And then just like you said, this has
Speaker 4: been a high profile enough that you know, I watched
Speaker 4: BBC and other international channels and this has shown up
Speaker 4: on the international stage. And it may be that it's
Speaker 4: already happened in Eastern Europe at a local level where
Speaker 4: we are.
Speaker 3: Not hearing about it.
Speaker 4: And it could be that, you know, the FBI and
Speaker 4: ANSA and whoever else has had to reach out across
Speaker 4: the pond to get some experience or to get some
Speaker 4: ideas or tips. You know, this could already be a
Speaker 4: thing that we're just in a dark because you know,
Speaker 4: typically America is behind Europe and just about everything.
Speaker 1: Right techno from a technology perspective. But on that I
Speaker 1: look at this and go okated. In nineteen thirty two,
Speaker 1: I believe it was when the Lindberg baby disappeared as
Speaker 1: kidnapped and Charles bertoll Hopman was the one who was
Speaker 1: caught and summarily execute as a result of that capital crime.
Speaker 1: That changed federal laws. They changed right away. It became
Speaker 1: a the preview the FBI, and now you could go
Speaker 1: across state lines and the death penalty was part of
Speaker 1: this whole thing, and it stopped a lot of the kidnappings.
Speaker 1: We saw a little bit, you know, Patty Hurst back
Speaker 1: in the seventies with different types of movements, but now
Speaker 1: it looks like it's back in a crypto form. Is
Speaker 1: there anything agat new to change laws to do what
Speaker 1: they did in nineteen thirty two with Lindbergh to prevent
Speaker 1: more kidnappings, or are our hands tied when it comes
Speaker 1: to this.
Speaker 4: Yeah, it's a good question. Again, I only played an
Speaker 4: attorney on YouTube, so I have to gets here. But
Speaker 4: I think, you know, when it comes to like me
Speaker 4: being if I was ex kiddingapper and I said an
Speaker 4: email or some kind of note about ransomware, as soon
Speaker 4: as I involved the cryptocurrency world, in my esteem, I
Speaker 4: believe that the Feds already have some laws already wrapped
Speaker 4: around in place to make that a federal card. You know,
Speaker 4: we have that, we have that with ransomware. As soon
Speaker 4: as you do that, the Feds get involved, be involved
Speaker 4: if they want to be at least. So I think
Speaker 4: to some extent that that rapper is already there. But
Speaker 4: with day now, you know, the law, have any kids
Speaker 4: up the technology you know that we that we see
Speaker 4: every you know, every year and every everything that happens,
Speaker 4: It wouldn't surprised me that some new kind of tirestore
Speaker 4: or additional you know, get dumb or something would would
Speaker 4: get looked at or something like this, especially if it
Speaker 4: just becomes effective. I really, I hate I hate to
Speaker 4: say that I'm interested. Didn't see how this turned out,
Speaker 4: but I mean, just how this turned out.
Speaker 1: Yeah, well I think we are too, because it feels
Speaker 1: like that might be hanging in the balance here.
Speaker 4: Uh.
Speaker 1: And then, as you said, the FBI has really got
Speaker 1: that work cut out for them. He's Dave, the I
Speaker 1: T guy in the Scotsland. Appreciate you jumping on this morning, buddy.
Speaker 1: Always great information, all the.
Speaker 2: Best, Thank you, thank you.
Speaker 1: Take care of yourself. We'll do a news update here momentarily.
Speaker 2: Weather.
Speaker 1: It's gonna get a lot warmer real quick. It's gonna matter.
Speaker 1: We're gonna be walk around necked this time tomorrow. We'll
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Speaker 8: Everyone needs help every now and then, and she's here
Speaker 8: to help us get our heads right. This is Mental
Speaker 8: Health Monday with mental health expert Julie Hattershire.
Speaker 1: Yeah, mental Health Monday. That's how we roll, especially today
Speaker 1: with you know you're in winter and everything else. We've
Speaker 1: talked a lot about that. There's another element here too,
Speaker 1: and it is probably one of the things if you
Speaker 1: think of the elements and illnesses that you don't want
Speaker 1: to get, not that you want to get one, but
Speaker 1: you don't want to get, dementia has to be pretty
Speaker 1: near the top of list for you, right, It is
Speaker 1: for me because that effects of forty two percent of
Speaker 1: people over the age of fifty five see some of
Speaker 1: the effects of dementia. So brain changes begin decades though
Speaker 1: before the symptoms of We know that now there's a
Speaker 1: new tool that could help in this, and of course
Speaker 1: Julie Heatershare, our licensed mental health therapist, to explain. Julie, welcome, Hey,
Speaker 1: how are you. I'm doing fine. I worry about things
Speaker 1: like you know, als and dementia. I mean, these are horrible,
Speaker 1: horrible illnesses that you wouldn't even wish on your worst
Speaker 1: enemy because and I think for dementia, for the person,
Speaker 1: it's probably not bad. I'm guessing it's the caregivers. It's
Speaker 1: your loved ones that watch this cognitive decline occur. And
Speaker 1: that's the worst part about it.
Speaker 11: I think it's a really hard part about it. And
Speaker 11: this is a topic that's so important to me because
Speaker 11: I have Alzheimer's on both sides of my family. My
Speaker 11: maternal grandmother at Alzheimer's, my father currently does, and then
Speaker 11: my sons get that double whammy of Alzheimer's from me,
Speaker 11: but they get a whole lot of Parkinson's disease on
Speaker 11: their dad's side of the family, which is another illness.
Speaker 12: Yeah, not wish on your worst enemy.
Speaker 11: So I've been really paying a lot of attention of
Speaker 11: late to what we can do to prevent or mitigate
Speaker 11: the impact of these neurological illnesses, and dementia is one
Speaker 11: that I've been focused on because I have been dealing
Speaker 11: with it with my dad excellence.
Speaker 1: I mean not excellent, your dad is excellent. That you are,
Speaker 1: you know, because I think a lot of people worry
Speaker 1: about it, and maybe we can assuage some fears here.
Speaker 11: Yeah, I think maybe we can give people some information
Speaker 11: that you might not hear in the news so much
Speaker 11: so in the news, we hear a whole lot about
Speaker 11: supplements for brain health, and those can be really useful
Speaker 11: about changing your diet the Mediterranean diet, nuts, grains, vegetables, fish,
Speaker 11: not a lot of meat, not a lot of deep
Speaker 11: fried food, Olive oil, not a lot of sugar. That
Speaker 11: definitely improves mental cognition. Pharmaceuticals, there are new medications out
Speaker 11: there that slow the impact. But something that I think
Speaker 11: doesn't get a whole lot of traction in the media
Speaker 11: are the cognitive and lifestyle changes that you can make
Speaker 11: that will either prevent the disease to some degree or
Speaker 11: at least slow the onset of the symptoms and compress
Speaker 11: it into a shorter time frame. You're dealing with it
Speaker 11: in the last few years of your life, perhaps not
Speaker 11: the last decade or two of your life.
Speaker 1: Okay, so let's start there. Then. From your experience, it's
Speaker 1: called cognitive reserve. I think that's the big thing I mentioned.
Speaker 1: You know, there's a new tool that can he is
Speaker 1: it really a tool? What's cognitive reserve?
Speaker 11: It's not so much a tool as it is a
Speaker 11: word to describe a bunch of different things that all
Speaker 11: fall into this idea that the more brain matter you
Speaker 11: have that you use, the more you can lose before
Speaker 11: you start to notice it. So think of it like
Speaker 11: your brain's bank account. If you have a lot of
Speaker 11: money in your actual bank account, you can lose five
Speaker 11: hundred dollars and while you might not be happy about it,
Speaker 11: it's not going to have a huge impact on your life.
Speaker 11: If you've only got one thousand dollars in your bank
Speaker 11: account and you lose five hundred, five hundred is going
Speaker 11: to have a much bigger impact on your life. So
Speaker 11: the more cognitive matter you have in your brain at
Speaker 11: the time that the symptoms begin, the more you can
Speaker 11: lose before you really start to notice the effects. So
Speaker 11: we're talking about how to bulk up your brain such
Speaker 11: that how to bulk up your brain's bank account such
Speaker 11: that the dementia doesn't have such a huge impact.
Speaker 1: Okay, like a muscle, right, you build it up superhuman
Speaker 1: strength there and you can lose a little but you'll
Speaker 1: still be okay. So cognitive reserve, So how do you
Speaker 1: build that brain up and what you're talking about, how
Speaker 1: do you add funds to that account?
Speaker 11: Well, so the first thing is this idea of life
Speaker 11: long learning. And for many people that's a tenant they
Speaker 11: live by. But for other people, they go to school,
Speaker 11: they go to high school, they may go to college,
Speaker 11: and then they sort of fall into doing the same
Speaker 11: thing over and over and over again in their life
Speaker 11: and not trying to either deep in their learning or
Speaker 11: learn something new. So one of the things that we've
Speaker 11: learned in a whole bunch of years of studying this
Speaker 11: is that lifelong learning continuing to challenge your brain, either
Speaker 11: going deeper in the field that you're already in, learning
Speaker 11: more and more about what you do, picking up a
Speaker 11: new hobby, learning a new language, learning a new skill,
Speaker 11: and having it be something that you can actually practice
Speaker 11: and put into use keep all of those brain cells functioning.
Speaker 11: It actually builds new brain connections, new neural connections, and
Speaker 11: it can build new brain cells, and so that when
Speaker 11: some start to die as a result of the dementia,
Speaker 11: you have others to take their place. So lifelong learning,
Speaker 11: whether it's a new skill set, whether it's a new language,
Speaker 11: whether it's a totally different field. I changed completely changed
Speaker 11: fields in my mid thirties. I know people who have
Speaker 11: completely changed fields in their forties and fifties and had
Speaker 11: to learn a whole new discipline. All of that sets
Speaker 11: you up to have a lot of brain power available
Speaker 11: as you age.
Speaker 1: Okay, and that makes total sense. So the idea that hey,
Speaker 1: and this is maybe why you see it in people
Speaker 1: who are I retire, I don't want to do anything
Speaker 1: like me. I've joked for a long time, like, I'll
Speaker 1: tell you when I retire, all the stuff you need
Speaker 1: to know about world events and all these history and
Speaker 1: all those things. It's like, within six months, I'm going
Speaker 1: to be the dumbest son of a bit you ever
Speaker 1: met in your life, because, simon, I'm not looking at anything, man,
Speaker 1: I'm not reading. And that's probably a bad strategy.
Speaker 11: It's probably a bad strategy unless you say I'm not
Speaker 11: going to do that anymore. I'm going to do something
Speaker 11: else instead. I'm going to really focus and try to
Speaker 11: dive deep abroad into some other things instead. So it's
Speaker 11: not not doing what you are doing, it's not doing
Speaker 11: anything at all. So if your retirement looks like watching
Speaker 11: reruns of Reds games on the TV and drinking beer,
Speaker 11: you're probably not setting yourself up for success. But if
Speaker 11: it looks like completely changing field and going into even
Speaker 11: more flipping houses and rehabing houses than you already do,
Speaker 11: or finding some other discipline or some other field that
Speaker 11: you really want to get involved in and learning new things.
Speaker 11: That makes perfect sense.
Speaker 1: Yeah, I think, okay, the approach should be, yeah, I'm
Speaker 1: going to play more golf, travel more, but also like
Speaker 1: maybe I'll learn to play an instrument, or I don't know,
Speaker 1: if I'll learn better to tell your Spanish or something
Speaker 1: like that. Those are things that you could volunteering. Those
Speaker 1: are things that engage your brain.
Speaker 11: Volunteering is a wonderful one. I do want to talk
Speaker 11: a minute about learning to play an instrument. So learning
Speaker 11: to play an instrument is a wonderful thing to do.
Speaker 11: I was a music major in undergrad, but I was
Speaker 11: a singer. I wasn't an instrumentalist. I'm now teaching myself
Speaker 11: to play piano. So, first of all, music is another language.
Speaker 11: So when we talk about learning languages, we think about French, Italian, German, Spanish.
Speaker 11: Music is another language. And when you actually play an instrument,
Speaker 11: your hands are dexterous and they have to do different things.
Speaker 11: There's no instrument where your hands do the same thing
Speaker 11: all the time. So that physical piece of the learning
Speaker 11: as well as the new language is really important and
Speaker 11: fires up two different parts of your brain at the
Speaker 11: same time. That's gold. So musical instrument or a wonderful
Speaker 11: way to assuage or minimize the effects of Alzheimer's. Okay,
Speaker 11: but yes, learning a different language. Volunteering is really important,
Speaker 11: being of service to others, having a purpose in life,
Speaker 11: doing something in your volunteer world that maybe is a
Speaker 11: little bit different than you did in your work world.
Speaker 11: If you were mostly a sitter and a talker like
Speaker 11: I am, maybe volunteering you do something more physical. If
Speaker 11: you were mostly a physical person like a builder or
Speaker 11: a landscaper, maybe in your volunteer life you do something
Speaker 11: a little more sitting and talking. So you're not just
Speaker 11: working one set of skills or one set of attributes
Speaker 11: that you have. You're branching out and strengthening others as well.
Speaker 1: Nice, Okay, good, all that makes sense. It's like doing
Speaker 1: something up. But you've got it. You've got to be
Speaker 1: a little curious, intellectually curious one to learn new things.
Speaker 1: Just sitting there and doing the same things you've always
Speaker 1: done is not going to be good. For your mental health,
Speaker 1: and we see the client when it comes to dementia
Speaker 1: because that is a fear for a lot of people
Speaker 1: as we age. You know, Alzheimer's dementia is very, very frightening.
Speaker 1: And are there other elements here too? You mentioned supplements,
Speaker 1: and I know that's maybe outside your scope a little bit.
Speaker 1: Here is are there things that actually help?
Speaker 11: Or the thing that I can say with confidence that
Speaker 11: actually helps is the more Mediterranean based diet. Okay, there
Speaker 11: is so much research behind that that even as a
Speaker 11: lay person, I can say with confidence that every doctor
Speaker 11: I know would recommend that as a brain based diet.
Speaker 11: And that really is vegetables and fruits, whole grains, nuts, beings, fish,
Speaker 11: not a lot of actual red meat, not a lot
Speaker 11: of fried foods, all of oil, not a lot of sugar.
Speaker 12: So that diet, I.
Speaker 11: Can say as a therapist is really great. Anything else
Speaker 11: would be outside my scope of practice, so I wouldn't
Speaker 11: be able to talk to that. But another thing that
Speaker 11: can really help is physical activity. And we know that
Speaker 11: physical activity is great for all different kinds of things
Speaker 11: like anxiety and depression. It's also really good for maintaining
Speaker 11: your cognitive else and when you do complex physical movements.
Speaker 11: So getting out and walking is lovely. I'm in no
Speaker 11: way saying that isn't lovely. But when you do complex
Speaker 11: movements that engage your brain and require quick reactivity, that's
Speaker 11: even better. So playing a sport like tennis a pick
Speaker 11: a ball where you have to respond to what's coming
Speaker 11: at you over the next or taking up dance partner dance,
Speaker 11: ballroom dance where you have to remember choreography, or playing
Speaker 11: golf even where you have to manage multiple small adjustments
Speaker 11: in your movement in order to get a desired result.
Speaker 4: All of those.
Speaker 11: Engage your brain. Whereas walking you can kind of shut
Speaker 11: your brain off you go for a long run. People
Speaker 11: talk about being able to shut their brain off. There's
Speaker 11: benefit to that. But when we're talking about the cognitive
Speaker 11: benefits of exercise, things that actually make your brain and
Speaker 11: body work together, yoga, martial arts, tai chi, things like that,
Speaker 11: those are really important because your brain has to say
Speaker 11: involved as your body is moving.
Speaker 1: Yeah, yeah, that makes sense. So with your well, what
Speaker 1: about social media TikTok for example, you see you've got
Speaker 1: to use your thumbs to scroll, Yeah, and you.
Speaker 11: Just blaze over in front of it and let it
Speaker 11: all wash over you like a sea of toxicity or
Speaker 11: redundancy either way. So social engagement yes, social media engagement
Speaker 11: not so much. And what we know about the social
Speaker 11: engagement is verbal social engagement is the best in person
Speaker 11: or even on the phone, because if you are engaging
Speaker 11: with people via text or via email they send you
Speaker 11: a test or they send you an email, you have
Speaker 11: an opportunity to think about how you want to respond,
Speaker 11: You have an opportunity to process through it. Sometimes that's good,
Speaker 11: but if we're talking about keeping your mental powers sharp,
Speaker 11: being able to respond quickly, being able to go back
Speaker 11: and forth in a conversation, being able to pivot, being
Speaker 11: able to support your points and to engage in that way,
Speaker 11: keeps your brain nimble and nimble and agile brains are
Speaker 11: far less likely to experience the sentence of dementia than
Speaker 11: brains that are less nimble and agile. So social engagement
Speaker 11: is important, but verbal social engagement is the best of all.
Speaker 1: Relative to dementia. Are things like depression chronic stress PTSD.
Speaker 1: Does that increase dementia risk?
Speaker 11: Yes, absolutely it does. And one of the things that
Speaker 11: was surprising to me is early hearing loss increases dementia risk.
Speaker 11: So if you're hearing goes in your forties or fifties,
Speaker 11: the likelihood that you're going to experience dementia goes up
Speaker 11: pretty significantly. So one of the things that joses are
Speaker 11: now recommending.
Speaker 4: Is that you get you know what I do.
Speaker 1: I wear a headphones for at least three hours a
Speaker 1: day and I'm path right now. So thanks, that's yeah.
Speaker 11: And I have seen you at concerts too without your plugs,
Speaker 11: so I know these things.
Speaker 1: I'm not paying to hear the sound of the ocean,
Speaker 1: my ears from the tenatus. I'm paying to hear the.
Speaker 6: Music, really, to hear the music.
Speaker 11: I know, I know, so early hearing loss is surprisingly
Speaker 11: a risk factor for dementia, as is early loss of vision.
Speaker 11: So with my dad, one of the things that we
Speaker 11: didn't realize was his vision problems, which happened well over
Speaker 11: a decade before he was diagnosed with Alzheimer's, were actually
Speaker 11: a precursor to his dementia. There's a part of your
Speaker 11: brain I didn't notice that turns binocular vision into monocular vision.
Speaker 11: So we have two eyes, we actually see two images,
Speaker 11: and our brain turns them into one cohesive image. That
Speaker 11: part of the brain often dies with Alzheimer's or actrepphies
Speaker 11: with Alzheimer's, So he was having double visions for a
Speaker 11: very long time and nobody realized that that was the
Speaker 11: result of the Alzheimer's atrophying that part of his brain.
Speaker 11: So vision changes and hearing loss are early indicators could
Speaker 11: be early indicators of Alzheimer's or dementia or brain loss.
Speaker 11: Important to get those checked out.
Speaker 1: I think we also think we are getting it when
Speaker 1: we don't too, because you know my wife, for example,
Speaker 1: I'd love my wife to death, but she will often
Speaker 1: our marriage is like and you may be in the
Speaker 1: similar situation too, where you've been together for a while
Speaker 1: and every day is like playing jeopardy because she'll be, well,
Speaker 1: what is that thing we ate? You cooked it? And
Speaker 1: what's an artich joke?
Speaker 12: Yeah?
Speaker 1: That's it? You know that girl? She was in a closet,
Speaker 1: and she also in the newspaper. Who is Patty Hurst? Yes,
Speaker 1: thank you? And it's just like a constant barrage of
Speaker 1: me trying to figure out I got to keep track
Speaker 1: of my stuff and her stuff. Does she have early
Speaker 1: on set dementia, Alzheimer's or is that just life?
Speaker 11: I think that's just life. My experience is that oftentimes
Speaker 11: couples rent space in each other, people in each other's
Speaker 11: brains for free. Like you asked her where the mustard
Speaker 11: is and she asks you who that person was in
Speaker 11: the closet. He was also in the bank robbery. Yes,
Speaker 11: you rent space in each other's brains for free. You
Speaker 11: back each other up when you forget stuff. But yesterday
Speaker 11: I forgot to pretty important thing just completely space them
Speaker 11: and I thought, oh, no, that does not bode well
Speaker 11: because I usually don't do that. I'm usually pretty on
Speaker 11: top of stuff. Two pretty important things just went right
Speaker 11: out of my brain yesterday.
Speaker 1: We all do it, so I do think we all
Speaker 1: do it.
Speaker 12: We all do it.
Speaker 1: But the effects of that, though, as you said, though,
Speaker 1: that's stress and everything out and we're trying to cramp
Speaker 1: so much information, ten pounds information at a five gallon bucket,
Speaker 1: in my case a two gallon bucket, and what in
Speaker 1: later in life that may cause the attributes of dimension on.
Speaker 2: Alzheimer's It could.
Speaker 11: I think the overload of information that we don't actually
Speaker 11: do anything within process can be problematic because it adds
Speaker 11: stress and stress responses to us. And we do know
Speaker 11: that stress and depression and anxiety can exacerbate symptoms of dementia.
Speaker 11: I would not say there's research to indicate it causes it,
Speaker 11: but people who have chronic stress, untreated or badly treated
Speaker 11: anxiety or depression tend to feel the dementia more than
Speaker 11: people who don't have those things. So stress management very important.
Speaker 11: If you have depression and anxiety, managing that with the
Speaker 11: appropriate treatment according to your doctor very important because while
Speaker 11: it may not hasten the dementia, it may make the
Speaker 11: symptoms far more impactful than they would otherwise be okay, you.
Speaker 1: Know, because we didn't get the mechanisms getting examined and
Speaker 1: checked out. This is more about prevention and noticing it
Speaker 1: and trying to delay that, especially if there's a genetic
Speaker 1: component like in your family, which is very, very scary,
Speaker 1: but you're even more aware of it. I think we
Speaker 1: all are, because dimension is one of those conditions where
Speaker 1: it's just it just rereaks havoc. For a family. It's
Speaker 1: absolutely horrible. And there's a handful of those diseases disorders
Speaker 1: that come to mind. And I always say he's like, listen,
Speaker 1: oh yeah, you know, get your knee done, your shoulder done,
Speaker 1: all these things. I'm like, that's fixable.
Speaker 4: Man.
Speaker 1: The stuff we're talking about is not fixable. If you're
Speaker 1: to have something, I'd rather have something that be you know,
Speaker 1: fixed medically speaking through an appliance or something like that,
Speaker 1: or you know, an implant as opposed to my God,
Speaker 1: diseases the mind, cancer, things like that. So be blessed.
Speaker 1: If that's not you. Julie hattersh youre a licensed mental
Speaker 1: health therapist. It's Mental Health Monday with Julie. You can
Speaker 1: get a hold of her at Julie. Hey, Julie at
Speaker 1: Bconnected dot care. That's hey, Julie at the letter be
Speaker 1: Connected dot Care. She practices out of Clifton. Thanks again
Speaker 1: for the time. We'll talk next week.
Speaker 11: Thank you.
Speaker 1: I don't know what it is about our state, but
Speaker 1: we've got some issues with THHC and CBD because you
Speaker 1: know Sentate Bill fifty six with Marijuia. It has to
Speaker 1: do with the THHC and fused beverages that people like,
Speaker 1: and now we're going to ban that. Coming up on
Speaker 1: ag I'm sorry August. How about March twentieth, and they're
Speaker 1: trying to get signatures for yet another referendum go on
Speaker 1: the ball, and it's like this thing has been torn
Speaker 1: apart more than Lindsey Vaughan's knee. For God's sakes, it
Speaker 1: doesn't really need to be this way. We've got our
Speaker 1: buddy on from an urban artifact. Scottie Hunter's on the
Speaker 1: show to talk about that initiative, that citizen led initiative,
Speaker 1: and what it means and why we can't get this right.
Speaker 1: It's really not that hard. Other states around us have
Speaker 1: figured this thing out. Of weekend in Ohio details on
Speaker 1: the way of new seven hundred W all right, solw
Speaker 1: me back on seven hundred WLW. It is a whip
Speaker 1: saw vomit worthy whip saw back and forth and fourth
Speaker 1: and back over CBD and THC and specifically infused drinks. UH,
Speaker 1: and that battle continues. Is Ohioans for Cannabis Choice received
Speaker 1: approval to collect signatures for a referendum to appeal Senate
Speaker 1: Bill fifty six and our friend, of course in UH
Speaker 1: in Tip City response for that is on often and
Speaker 1: Steve Huffman, Senator Huffman, and this would look to undo
Speaker 1: primarily that law and Ohio's coming band on THHC infused drinks.
Speaker 1: Scottie Hunters here he's the founder and co owner of
Speaker 1: Urban Artifact Brewing in Cincinnati. Scotty, welcome.
Speaker 2: Are you.
Speaker 1: How much I'm doing fine? I continue to follow this.
Speaker 1: The battle is again. You're lively. You have a family,
Speaker 1: of a young family. Your livelihood is tied to this
Speaker 1: whole thing. And it breaks my heart because you and
Speaker 1: others are early adopters saying, hey, you know what, we
Speaker 1: found a market, We found a niche that wasn't seen
Speaker 1: by anyone, and that is using the derivatives of CBD
Speaker 1: and the THC taken out of the CBD products to
Speaker 1: make these beverages. A lot of people like it. Literally
Speaker 1: millions of people across the state enjoy this. And and
Speaker 1: you know, with a pens, the wave of a pen,
Speaker 1: it's all over. You got ninety days to collect signatures
Speaker 1: the November third ballot and it has to do with
Speaker 1: undoing Senate Bill fifty six. So we'll start at the beginning.
Speaker 1: When this whole thing happened. How quickly did it involve?
Speaker 1: How quickly this thing unravel I guess is the best
Speaker 1: way to describe it.
Speaker 6: Yeah, I mean, in terms, we thought that we were
Speaker 6: going to have a decent regulatory bill heading into the
Speaker 6: towards the end of the last legislative scussion and then
Speaker 6: kind of that the midnight hours when things changed during
Speaker 6: conference committee and we got what got signed in the
Speaker 6: law from Governor Dwine, which is now let's be six
Speaker 6: and six. So it really took us back, quite honestly,
Speaker 6: because we thought we had all the you know, the
Speaker 6: key constituents, yeah, line up in order, We had everybody
Speaker 6: understood kind of what the industry was and how the
Speaker 6: industry wanted to root out the bad actors that you
Speaker 6: know Governor Dwined and a lot of the politicians have highlighted.
Speaker 6: We were full agreement with that. We want regulation. We've
Speaker 6: asked for regulation for years. So it took us back.
Speaker 6: We really thought we were on a path to get
Speaker 6: some solid regulation before that last minight hour.
Speaker 1: Yeah, and then all of a sudden, it just it completely,
Speaker 1: it completely fell apart. I think it's a disturbing thing.
Speaker 1: But give me an idea how much revenue for you guys,
Speaker 1: without getting too proprietary here, but how much do you
Speaker 1: have invested in that in that particular sector and talk
Speaker 1: about its growth.
Speaker 6: Yeah, No, it's it's a huge, huge potential piece of
Speaker 6: our business. I mean, you know, we're in Ohio based
Speaker 6: business and I don't think a lot of people know,
Speaker 6: but but our beer brand is the most widely distributed
Speaker 6: in terms of geographical territory out of any in the States,
Speaker 6: with about twenty states and totally we fell to but
Speaker 6: you know, Ohio's at home working and the same thing
Speaker 6: for our products to sallow and that was more than
Speaker 6: fifty percent of our sales for that we're you know,
Speaker 6: it's I can see that completely gone if we don't
Speaker 6: get this successful referendum. So you know, that could be
Speaker 6: anywhere from twenty to thirty percent using last year's numbers,
Speaker 6: or if we use some of the growth numbers states
Speaker 6: on some of the retailers we're expecting to jump on board,
Speaker 6: you know, it could be even higher. So there's a
Speaker 6: lot of you know, potential losses that we're facing with
Speaker 6: our business, and you know that that can mean you know,
Speaker 6: less investment in Ohio because look, the demand is not
Speaker 6: going to go away, right Like there's not there's not
Speaker 6: an alternative that that serves the same purpose that it's
Speaker 6: you know, when at least we're talking beverage specifically, and
Speaker 6: there's other pieces that are still banned that that are
Speaker 6: very much the same boat, such as full SEC and
Speaker 6: CDV products. There's there's no alternative. This just that's dollars
Speaker 6: and jobs and tax revenue gone for Ohio period.
Speaker 1: And that, as I recall, speaking in others, the fastest
Speaker 1: growing segment, like literally it's wildfire went from nothing to
Speaker 1: something big overnight. You mentioned twenty thirty percent, but that
Speaker 1: I would imagine that growth was going to continue and
Speaker 1: get you your rise had this thing not been knocked
Speaker 1: down and has this thing been killed by fifty six.
Speaker 2: Oh, no doubt.
Speaker 6: I mean even with you know a lot of chain retailers.
Speaker 6: Let me let me say one thing, well quick, So
Speaker 6: there was this notion that this category is completely unregulated.
Speaker 6: That's that's not the case. I don't know the state
Speaker 6: that doesn't have regulation on hemp cultivation or processing, right,
Speaker 6: So that's that's kind of the starting point. Ohio has
Speaker 6: those regulations as well. We hold hand processor's license with
Speaker 6: the state of Ohio, so our products had testing requirements
Speaker 6: and other quality requirements that you would expect to see
Speaker 6: for products for sale in the state of Ohio. That
Speaker 6: so that notion that is completely unregulated is kind of false.
Speaker 6: But anyway. Because there wasn't the retail regulation, you had
Speaker 6: some people kind of waiting in the wings to jump
Speaker 6: on board. And because of that, you know, even with
Speaker 6: that being said, we were seeing ten percent or more
Speaker 6: months somewhat growth of our brand here in Ohio up
Speaker 6: until the executive order was issued back in October of
Speaker 6: last year. That's when we started to see it get
Speaker 6: a little bumpier. And now we still have retailers, you know,
Speaker 6: committed to the category and doing what they can to support.
Speaker 6: But it doesn't mean that some haven't faltered. There's been.
Speaker 6: There's definitely been some pullback as people they're not they're
Speaker 6: not sure where they're where things are going to land,
Speaker 6: and so even if it's a small piece, so they're
Speaker 6: they're just in a wait and see mode.
Speaker 1: Well, here's the thing, it is the job of you,
Speaker 1: and I would include other people. I spoke Bobby Slattery
Speaker 1: at fifty West, Anna Bakovic and Ryan GUIs. All you
Speaker 1: guys are in the same boat. It's up to you
Speaker 1: guys to innovate and come up with something that's marketable.
Speaker 1: And you know, there are a lot of failed stories
Speaker 1: that we don't know about, and how many products and
Speaker 1: different things you've tried that haven't worked, but this one
Speaker 1: clearly hit it out of the park because of the
Speaker 1: attraction of the thhch E fuse beverage market. It's just
Speaker 1: as you mentioned, go through the stratusphere at least it
Speaker 1: would have anyway. And then the government comes in and says, yeah,
Speaker 1: you know what, that's unregulated. Well, it's your job to innovate.
Speaker 1: Isn't that their job to regulate without shutting everything down?
Speaker 6: Yeah, I would absolutely agree, especially when you have industry
Speaker 6: stakeholders consistently coming to legislators and saying, hey, we want regulation.
Speaker 6: Here's examples of other states that you're can a dooct
Speaker 6: regulations from those full key pieces from you know, West Virginia, Kentucky.
Speaker 6: We have neighboring states and not to mention another dozen
Speaker 6: or so that have retail distribution regulations. There's examples. It works,
Speaker 6: there's tax revenue, there's xi tax available to the state.
Speaker 6: You know, there's this is good jobs for people, for
Speaker 6: Ohioans that are struggling. Otherwise we're going to have black market,
Speaker 6: We're gonna have people growing to other states, and that's
Speaker 6: just money leaving Ohio. When I don't think Ohio can
Speaker 6: really afford that.
Speaker 1: That's so questioned about it. We need the revenue, clearly,
Speaker 1: it's something that people adults want. I get the idea
Speaker 1: of preventing you know, edibles and tintures and things that
Speaker 1: are sold over the counter and carry out stores to kids.
Speaker 1: You know, Mike, the wine God bless and wants to
Speaker 1: protect kids. And you know you have a young family,
Speaker 1: you know, watch your kids getting this stuff. But that's again,
Speaker 1: it's back to regulation. It's not about prohibition.
Speaker 6: Yeah, absolutely, Scott. And you know, we were selling our
Speaker 6: products into retailers that had alcohol licenses, that already knew
Speaker 6: how to age gate and ensure that adults were purchasing
Speaker 6: these products. So the notion that you know, these were
Speaker 6: just being handed to kids on the street corners is
Speaker 6: completely false. And it's kind of a spot in the
Speaker 6: face through the entire industry in the state of Ohio
Speaker 6: that was supporting this. In the distribution industry, which the
Speaker 6: state has trusted us for the craft wing industry, you
Speaker 6: know a little bit more than a decade or so
Speaker 6: is in full force. But the distribution injury for you know,
Speaker 6: one hundred years, right, we've shown that we can do
Speaker 6: this and to suggest that we can't otherwise, it's just disrespectful.
Speaker 1: Honestly, did you ever get a satisfactory answer from the
Speaker 1: governor or anyone from that line that that party in
Speaker 1: Columbus as to why no?
Speaker 12: Not?
Speaker 6: Really, you know, we've gotten the same kind of answers
Speaker 6: that you've seen in articles or on press conferences. That's
Speaker 6: pretty much it. I got to think that there's something
Speaker 6: else lying behind there. I don't know what it is,
Speaker 6: quite honestly, but when you have so many, you know,
Speaker 6: whether it be the Ohio Restaurant Hospitality Association, the Craft
Speaker 6: Brewers Association in the state, and many other trade groups
Speaker 6: supporting this category, and to see and constituents right widely
Speaker 6: popular across the state. To have it take it away
Speaker 6: when you have all that support is just crazy to me.
Speaker 1: In conversations in the past I've had with Governor Mike DeWine,
Speaker 1: and this was before marijuana was legalized. You know, he
Speaker 1: was dead set against he's he's hated from the jump.
Speaker 1: Didn't understand it, don't understand why you want to have it. Well,
Speaker 1: it's you know, good, destroy families and homes and you know,
Speaker 1: the sky is falling. Nature of the pearl clutch, so
Speaker 1: of course that didn't come to fruition. It's been a
Speaker 1: boon for the state of Ohio. Sales began in twenty
Speaker 1: twenty four, late twenty twenty four, and it's in excess
Speaker 1: of eight hundred and thirty billion, eight hundred thirty million
Speaker 1: dollars almost a billion dollars just in twenty twenty five.
Speaker 1: And obviously that number is going to be surpassed this
Speaker 1: year before we know it. And so clearly there's a
Speaker 1: market for this. This whole unregulation thing made it all
Speaker 1: started with that. It's like, no, you can't have it,
Speaker 1: can't have it, you can't have it. And then finally
Speaker 1: because of grassroots, and of course they will say it's outside,
Speaker 1: you know, foreign money and other states, and yeah, but
Speaker 1: you know what, I can go to Oregon. I can
Speaker 1: go to places like that use the products. See how
Speaker 1: it's dispensed. I remember coming back here years ago Scottie
Speaker 1: and having and my brother lives out in Oregon and
Speaker 1: going on, my god, you want it's like a buskin baker.
Speaker 1: You walk in, you got a bud tender, you pick
Speaker 1: your stuff, everyone's happy, you pay the taxes, it's safe,
Speaker 1: it's secure, the whole thing. They didn't want to hear that.
Speaker 1: And of course what happened was will the people took
Speaker 1: over and we got what we wanted, and that at
Speaker 1: that point they decided we got to step it at
Speaker 1: the eleventh hour and start regulating stuff. It's because of
Speaker 1: I don't know whatever it is that that there against
Speaker 1: when it comes to what consumers want, reasonable adults want,
Speaker 1: by the way, not kids adults, And they were just
Speaker 1: going to fight you tooth and nail. And this is
Speaker 1: just the latest indignation.
Speaker 4: Yeah.
Speaker 6: And another piece of SP fifty six too is there's
Speaker 6: reclineralization of what the voters passed in twenty twenty three
Speaker 6: in regards to recreational marijuana. Right, Yep, you can get
Speaker 6: in trouble for buying edibles from another state. Maybe you
Speaker 6: you know, you visit family in Oregon and you have
Speaker 6: a few extra gummies left in your in your bag,
Speaker 6: you bring them back to a while, all of a sudden,
Speaker 6: you can you can be in trouble for bringing that
Speaker 6: in the state. If this passes there, it goes into effect.
Speaker 6: As it's plated too. You know, it's just rolling and
Speaker 6: it's not only not listening to the adults, but not
Speaker 6: listening to the voters, and we're rolling back what the
Speaker 6: voters had voted on. And that's why you know, we've
Speaker 6: taken this initiative on this referendum to strip those aspects
Speaker 6: of SB fifty six, because look, it's clear this is
Speaker 6: what the voters want, and the industry, when you talk specifically,
Speaker 6: wants regulation. So let's come to the table, let's put
Speaker 6: something together that everybody can you know, work with, and
Speaker 6: let's move forward, and let's work on bigger issues than
Speaker 6: you know, something that's very cut and dry in my opinion.
Speaker 1: Yeah, and the other things in here too. And I
Speaker 1: don't know what this is going to change. Maybe you
Speaker 1: can tell me clearly it's going to in this proposal.
Speaker 1: By the way, it's Ohioan's for Cannabis Choice, which you're
Speaker 1: a part of receiving approval. Clock signatures got ninety days
Speaker 1: from now until to get this on the ballot for
Speaker 1: November third, in order to overturn fifty six. What else
Speaker 1: would this change besides the intoxicating drink? So I'll just
Speaker 1: run through maybe some of the highlights here. It banned
Speaker 1: smoking marijuana in most public places, prohibit possession outside original packaging,
Speaker 1: as you mentioned, criminalizes bringing legal marijuana in from other states,
Speaker 1: and requires drivers to store marijuana in the trunk. This
Speaker 1: law is going to take effect end of March I think,
Speaker 1: March twentieth, I believe, and you're gonna get this hopefully
Speaker 1: back on the ballot for November third. But how much
Speaker 1: of that would with that overturn everything?
Speaker 6: Yeah, so we'll click on the signatures. We have ninety
Speaker 6: days from when the governor signed the bill to collect
Speaker 6: the signals. Okay, so we have to collect the signatures
Speaker 6: before the effective date of the bill. So that's why,
Speaker 6: you know, getting the EG to certify it on the
Speaker 6: second attempt was huge because it gives us a little
Speaker 6: bit more time. That's just the wild constitutions. There's no
Speaker 6: changing that. But in essence, it repeals all of SB
Speaker 6: fifty six excess for the provisions that allowed for the
Speaker 6: marijuana attack to go to local municipalities. Right, we didn't
Speaker 6: want to mess with that, ye that those tax dollars
Speaker 6: should be going to those communities. That's hugely important. That
Speaker 6: needed to get done. So everything else gets gets removed
Speaker 6: and then you know, the market can continue to operate
Speaker 6: as it were, and hopefully you know, that will trigger
Speaker 6: the legislature to come to the table with a you know,
Speaker 6: more favorable bill to the industry to be able to
Speaker 6: continue to operate. Because we're talking six thousand different businesses
Speaker 6: just in the hemp in the city of Ohio that
Speaker 6: are looking to be shuttered if this bill goes into effect.
Speaker 6: And you know, I know many businesses associated given where
Speaker 6: we're at with this, there's people that have already made
Speaker 6: significant layoffs, right. You know, now we have more and
Speaker 6: more people on unemployment because of the signature of this
Speaker 6: bill when realistically it didn't need to ever be signed.
Speaker 1: Yeah, and it just seems so punitive too, you know,
Speaker 1: requiring drivers to store marijuana in the trunk in criminalizing
Speaker 1: bringing from other states. I mean, how the hell would
Speaker 1: you throw my receipt out when I leave Michigan, for example,
Speaker 1: I was like, okay, well approve it proved I has
Speaker 1: bought it there. You can't do that, uh, storing it
Speaker 1: into the trunk. I mean I could carry you. I
Speaker 1: can have a bottle of wine that's you know, bagged
Speaker 1: or if it's open, or a six pack and a
Speaker 1: gun in the front seat of my car, no problem,
Speaker 1: But damn I got marijuana, I better put it in
Speaker 1: the trunk locked up. It doesn't make any sense.
Speaker 6: Yeah, And then there's there's a paraphernalia claus in there
Speaker 6: where if you don't buy pairing a paraphernalia that's approved
Speaker 6: by the state and consume marijuana with that, you can
Speaker 6: also get in trouble. And it's like, who's to say,
Speaker 6: how you like, if I buy a beer, you have
Speaker 6: to tell me what blast I can drink it?
Speaker 1: Right, right right? If you're a pipe smoker, the pipe,
Speaker 1: the mere sham pipe has to be approved if you're
Speaker 1: smoking tobacco.
Speaker 6: Yeah, like that that's beeing ridiculous. And it just opens
Speaker 6: things up to target individuals in a way that I mean,
Speaker 6: I can't believe it is constitutional, but they're they're riding
Speaker 6: the laws there that gives so much option to target it.
Speaker 6: Just it shouldn't sit well with anyone.
Speaker 2: He really doesn't in the state.
Speaker 6: While regardless of how you feel about cannabis in general,
Speaker 6: like just some of those basic individual liberties that could
Speaker 6: be harmed, you shouldn't sit well.
Speaker 1: Right, it seems easy to keep it out of them.
Speaker 1: Maybe not easy, but it seems easier to keep it
Speaker 1: out of the hands of kids because you have strong enforcement.
Speaker 1: You know. Same with alcohol. I mentioned you could have
Speaker 1: a bottle of wine or some beer or liquor for
Speaker 1: that matter, in your front seat. As long as it's sealed,
Speaker 1: you're good. I don't understand why you can't do that.
Speaker 1: Why you have to have marijuana, you know, thirty feet
Speaker 1: away from it. Is it like a bag, you know,
Speaker 1: the fries at the bottom of the bag that you're
Speaker 1: you know, you're so tempted you're going to fire up
Speaker 1: as opposed to crushing some some Mickey's fries. I don't know.
Speaker 1: I have used weed for years and years and years,
Speaker 1: and I've never had that urge to crack it open
Speaker 1: while I'm operating a motor vehicle. I want to wait
Speaker 1: till I get to the friendly confines of where it
Speaker 1: are going and be responsible about it, as ninety nine
Speaker 1: point nine percent of adults do. But again, let's come
Speaker 1: up with some sort of crisis here and just have
Speaker 1: more big government, in this case, big government Republicans getting
Speaker 1: involved in your lives. Your job is to regulate and
Speaker 1: be the official, just stay in your lane. But they
Speaker 1: won't do that. And does it make you think like
Speaker 1: because we've seen this repeated over and over and over.
Speaker 1: Scott is that won't at the last minute, you get
Speaker 1: your signatures. It looks like to be on the belt
Speaker 1: in November. They'll see the polling numbers. They'll see all
Speaker 1: highlands are pissed off that they're gonna they're gonna overturn
Speaker 1: fifty six. Won't they legislature just swooping at the last
Speaker 1: minute They always do and come up with, you know,
Speaker 1: more hair brained ideas to solve a problem that doesn't exist.
Speaker 6: They might try, but you know then they're going to
Speaker 6: be at risk if they don't come up with some
Speaker 6: typal regulation for their seats, right because people have clearly
Speaker 6: said this is what we want. And you know, there's
Speaker 6: more background into how just got pushed through at the
Speaker 6: time that it did. You know, the federal language that
Speaker 6: got planned into the funding bill there in the fall
Speaker 6: is part of this story. And I will say, you know,
Speaker 6: everyone in the in the industry expects that we will
Speaker 6: get something done in the near future, whether it is
Speaker 6: an extension to get proper regular regulation in place or
Speaker 6: regulatory to build through. Especially with President Trump's executive order
Speaker 6: on cannabis. You know, it was rescheduling marijuana. But it
Speaker 6: was also physifically calling out that language that Congress had
Speaker 6: passed in terms of have products and a full spectrum TVD.
Speaker 6: So you know the President's got his eye on this.
Speaker 6: This will get corrected federally. I truly believe that. And
Speaker 6: then at this point, you know, Ohio needs to fall suit,
Speaker 6: and there's really they're not able to use that as
Speaker 6: a talking point for why they put in some overly
Speaker 6: restrictive law that flies in the face of the rest
Speaker 6: of the country. Yeah, like we're behind, right if we
Speaker 6: if this goes into effect, we are behind.
Speaker 1: Yeah, you can blame the fans and go ahead. The
Speaker 1: fans are going to but the feder at least listening,
Speaker 1: Ohio does our legislatives just want to listen. Anyway, we're
Speaker 1: on the clock here for this thing takes effect March twentieth.
Speaker 1: Got to have the signatures by then. It's Scott a
Speaker 1: Hunter at Urban Artifacts, And if you're in that neighbor
Speaker 1: to want to sign the position, I sure you have him.
Speaker 1: I know that they am at fifty West and Ryan
Speaker 1: Guyson pretty much everywhere else. I put my name on
Speaker 1: there too, because I think it's outrageous Scotty Well chat
Speaker 1: again in the future, brother, Thanks again for jumping on
Speaker 1: the show.
Speaker 6: Good luck with us, Yes, thanks Scott, thankes care.
Speaker 1: Yeah, y'a all the best. We got to get a
Speaker 1: news update in. We are running late as always, because
Speaker 1: that's what we do here. We run late. We'll talk
Speaker 1: a little Super Bowl stuff coming up next on the show.
Speaker 1: News first though, seven hundred ww all right, one more
Speaker 1: time this season because the season is over. James Rapine
Speaker 1: jumps in from Bengals Talk dot com Lockdown Bengals Super
Speaker 1: Bowl sixty goes down and the game was just the
Speaker 1: just the twenty nine thirteen year final with Seattle absolutely
Speaker 1: curb stop in the Patriots defensively speaking, second franchise win
Speaker 1: for them. Sam Darnold, by the way, and his fifth
Speaker 1: team he started as a New York Jet, he finishes
Speaker 1: a Super Bowl champion, and on that as a James
Speaker 1: welcome back. How you been brother, that'd be great. I'm
Speaker 1: doing fine better than Drake May this morning.
Speaker 2: That's right.
Speaker 1: Yeah, a lot of people are doing better than Drake May. Yeah,
Speaker 1: he got just absolutely for him. He's getting a Lindsay
Speaker 1: Vaughn treatment.
Speaker 2: That's right.
Speaker 12: Yeah, we knew that the Seahawks were going to be
Speaker 12: able to get pressure on him, and that was a
Speaker 12: big keem going into this one was all right, well,
Speaker 12: how does Drake May, who struggled throughout the playoffs, how
Speaker 12: does he respond? How does that that Patriots offense respond?
Speaker 2: And well, they didn't show up.
Speaker 12: So I don't even know if you should compare to
Speaker 12: Lindsay Vaughn because she showed up.
Speaker 4: She does.
Speaker 1: Hey, I respect that, but I do want, you know,
Speaker 1: not to get in this Olympic ski or anything like that.
Speaker 1: But like I wonder who kind of missed that cut
Speaker 1: because she got in. I was she the best of
Speaker 1: ailbers because it's Lindsay von and your goat and you're
Speaker 1: forty one and this is your last hurrah. We think
Speaker 1: if somebody got bumped in the team, but you know,
Speaker 1: thirteen seconds in she splatters and the minute it happened, well,
Speaker 1: watching them, oh man, that's and she turns out it's
Speaker 1: a broke leg. But tell you what, the resiliency and
Speaker 1: commitment that Lindsay Vaughn has, I don't think I've ever
Speaker 1: seen anything that kind of commitment in sports. She is
Speaker 1: something else, something to behold for sure when it comes
Speaker 1: to football, though Drake May is no Lindsay Vaughn. Three turnovers,
Speaker 1: two I and T is a fumble, sacks six times,
Speaker 1: they just teed off of them. Was this about Seattle
Speaker 1: scheme under Mike McDonald or just the fact that New
Speaker 1: England's front line couldn't do anything?
Speaker 12: Yeah, I think it's both. I think Mike McDonald is
Speaker 12: a hut of a coach. And if you think back
Speaker 12: to some of his Ravens defenses and what they did
Speaker 12: to Joe Burrow and the Bengals, the Hubbard yard dash,
Speaker 12: you know, the fumble in the jungle. The Ravens had
Speaker 12: their backup quarterback in that game and it was tied
Speaker 12: and the Ravens were going in to take the lead,
Speaker 12: and that Bengals offense could not get going in that game,
Speaker 12: and there were multiple games like that, and McDonald leaving
Speaker 12: Baltimore going to Seattle's honestly the huge win for the
Speaker 12: Bengals because I think he's one of the best defensive
Speaker 12: lines in football. And it obviously helps to have the
Speaker 12: talent that they have in the trenches and the versatility
Speaker 12: that they have in the secondary, and they have some
Speaker 12: versatile pieces. At the same time, McDonald is a heck
Speaker 12: of a coach, and it was a real challenge for
Speaker 12: any offense, but certainly an offense like New England that
Speaker 12: you're right, I struggle to protect doesn't have a true
Speaker 12: number one wide receiver option. I don't think Stefon Diggs
Speaker 12: is what he used to be. And so you look
Speaker 12: at it and it's like, all right, well who stands
Speaker 12: out and there's just there's a lot of number threes
Speaker 12: and number four's weapons wise on their offense, not many
Speaker 12: ones and twos, and so you mix that together and
Speaker 12: Drake May wasn't enough to overcome it.
Speaker 2: Because I sat going into.
Speaker 12: It, I was like, I was like, the Patriots have
Speaker 12: the better quarterback, the Steelers have the better roster, and
Speaker 12: the better roster one.
Speaker 1: Yeah yeah, And you know, okay, Steph Digg's great, but
Speaker 1: he's he's an old dude, and he was largely absent yesterday,
Speaker 1: and you know, in fact the matters. You just kept
Speaker 1: having to punt the ball here too. And I thought
Speaker 1: that blitz on the game sealing interception really caught them
Speaker 1: by surprise and sealed the deal.
Speaker 2: Yeah. Yeah, I think.
Speaker 12: It's when you see an offense like this struggle and
Speaker 12: not be able to get into a rhythm early, but
Speaker 12: those first fifteen like if you're going to catch the
Speaker 12: out off guard usually maybe not necessarily historically in the
Speaker 12: Super Bowl, but usually it would be in your first
Speaker 12: fifteen scripted plays. And then they adjusted and then it works,
Speaker 12: and it was just from the jump they couldn't do anything.
Speaker 2: And then in the.
Speaker 12: Second half it's like, well, maybe they'll come out in
Speaker 12: the second half and then it'll get going. And it's like, oh,
Speaker 12: well that's the Patriots first first down of the second
Speaker 12: half and it's in the fourth quarter like this. You know,
Speaker 12: it's a.
Speaker 2: Tough, tough leading to the Patriot.
Speaker 1: Yeah, no question, you know. And the notion here too
Speaker 1: is that we live in a new air where offense
Speaker 1: wins championships and if you watch a Gamias went, well,
Speaker 1: clearly that's not right. The defense is still I don't
Speaker 1: think that's still true because you know, had had the
Speaker 1: New England offense been better, could they have selectively picked
Speaker 1: apart him on short routes? What about the run game
Speaker 1: largely absent? You know, if Drake may starts taking off
Speaker 1: the spy him, how does that change. I don't felt
Speaker 1: like I thought that were one dimensional yesterday, and yeah,
Speaker 1: the defense looked like they won the game, but they didn't.
Speaker 1: Is new England had no answers whatsoever, no way to
Speaker 1: figure out around a very good Seattle defense. But again,
Speaker 1: if you're going to build your entire team around an
Speaker 1: offensive identities they did, you've got to find ways to
Speaker 1: make some completions to get some first dollans.
Speaker 12: Yeah, yeah, that's it. And to me, offense does win
Speaker 12: does win championships in a lot of ways.
Speaker 2: This was an odd year and if you had if
Speaker 2: Drake May.
Speaker 12: Was one of those top elite quarterbacks, that game would
Speaker 12: have felt different and been.
Speaker 4: A bit different.
Speaker 2: And he's just not there yet.
Speaker 12: Maybe he will be, maybe he'll get there, but he's
Speaker 12: just not there yet, Which isn't an insult and it
Speaker 12: isn't being mean. It's just the reality of it. We
Speaker 12: know Sam Darnold is a good quarterback and not a
Speaker 12: great quarterback there. But yes, as far as historically versus
Speaker 12: today versus the past decade or so, no, I think
Speaker 12: for sure the offensive part of it, Like, it was
Speaker 12: a weird year in the NFL in general, and so
Speaker 12: sometimes you get weird champions and weird built champions that
Speaker 12: play different ways. I don't think the Seahawks win defense
Speaker 12: first free agent quarterback. I don't think that's a bootprint
Speaker 12: that anyone should try to replicate. Obviously, want to upgrade
Speaker 12: your defense, I'm not saying that, but it's just it's
Speaker 12: a unique year and a unique path to a Super Bowl.
Speaker 1: Yeah, as far as the MVP case goes, hey you go.
Speaker 1: Derek Call had two sacks and what I think you
Speaker 1: had the strip stack touchdown to Witherspoon. I mentioned had
Speaker 1: that that hit that led to the pick six Byron Murphy,
Speaker 1: But I don't know Kenneth Walker though, the fact of
Speaker 1: the matter was I saw this this morning that he
Speaker 1: was hit at or behind the line of scrimmage on
Speaker 1: fifteen of his twenty seven touches. But he still rushed
Speaker 1: for one hundred and thirty five yards and that's like
Speaker 1: forty two over expected. That's getting it done in the
Speaker 1: Super Bowl.
Speaker 12: Man, Yeah, yeah, it is, And that's the fun. Dave
Speaker 12: Keaton described it as fun. But the defensive struggles that
Speaker 12: are the defensive the standout performers for Seattle and the
Speaker 12: different ways they're able to win.
Speaker 2: From a defensive stem.
Speaker 12: Devin Witherspoon's and his biggest play was on a blift
Speaker 12: and he's a high end corner and so no, I
Speaker 12: thought the defense, they did a bunch of different things
Speaker 12: that were a lot of fun if you're in favor
Speaker 12: of those kind of defensive games. At the same time,
Speaker 12: I think a lot of people are like, all right,
Speaker 12: can we see some scoring, can we see something?
Speaker 2: Well, we did.
Speaker 13: Aught was completely fifty percent of his passes, but you know,
Speaker 13: like it's the ultimate oftense doesn't win championships game, and
Speaker 13: if you love defense, it was great.
Speaker 12: At the same time, I definitely think that this was
Speaker 12: kind of an outlier season for sure, an outlier super Bowl.
Speaker 12: This isn't going to be the blueprint moving forward.
Speaker 1: Why could New England adjust to Walker and know what
Speaker 1: he was doing?
Speaker 12: Yeah, he just it was a He had the two
Speaker 12: big runs, but it was kind of a quiet, a
Speaker 12: quiet day for Like what I mean by quiet is
Speaker 12: I know he won the MVP and a huge one
Speaker 12: hundred and sixty yards from scrimmage, but at times I
Speaker 12: don't think it necessarily felt that way, and yet he
Speaker 12: still was able to wreck up the yards and be
Speaker 12: consistent and yeah, I mean, I think Seattle's run game
Speaker 12: is just good.
Speaker 2: They're really good.
Speaker 12: The Patriots new, I'm sure going in we cannot let
Speaker 12: Walker control this game. And then he went out there
Speaker 12: and averaged five yards per carry and obviously had the
Speaker 12: one call back that would have sealed the deal anyway,
Speaker 12: but played played really, really well. Yeah, I had a
Speaker 12: great game.
Speaker 1: Yeah in New England. Now you'd expect them to go answer,
Speaker 1: but they could. I mean, I think I had one
Speaker 1: series late in again where wass Matt Collins on consecutive
Speaker 1: plays and they scored the first touchdown, which even then
Speaker 1: felt Okay, are they going to make a run and
Speaker 1: come back? It didn't feel to me, James like they
Speaker 1: were mounting this comeback that the momenta was shifting. Was like, okay,
Speaker 1: they scored on consecutive plays, great, but Seattle just was
Speaker 1: still in full control. Even at that point, I felt
Speaker 1: to me, yeah, yeah, I never felt like New England
Speaker 1: was about to make that run. And they were hanging
Speaker 1: around enough.
Speaker 12: Like there's times you know, it's nineteen seven, they score
Speaker 12: and you're right, Matt Collins makes that play and then
Speaker 12: they get off the field and they have a chance,
Speaker 12: and there was really no chance. Nineteen seven went the
Speaker 12: ball and they just they could not get anything going,
Speaker 12: so it's it was one of those games where selfishly,
Speaker 12: for me, I didn't have a dog in the five.
Speaker 12: I was just hoping for a score so it would
Speaker 12: be closed down the stretch and be competitive and be
Speaker 12: a game that goes down to the wire, because a
Speaker 12: lot of the games throughout this postseason have gone down
Speaker 12: to the wire. This one, unfortunately didn't. And you're right,
Speaker 12: I mean there was never a time where I was
Speaker 12: confident that the Patriots were going to go downfield and
Speaker 12: make it a game.
Speaker 1: Yeah, and I mean it was still it was. It
Speaker 1: felt like a blowout right defensively speaking, but you know,
Speaker 1: Seattle is twenty nine points, but seventeen were field goals.
Speaker 1: I mean Jason myers day record five field goals in
Speaker 1: that game. They it was it was more about field
Speaker 1: position for them. You know, the guy who I thought
Speaker 1: made a legitimate shot at MVP was their punter. He
Speaker 1: got got dang, was putting. He was dropping the coffin
Speaker 1: corner like at least three times. I think that was unreal.
Speaker 1: But it was field position for them. They won the
Speaker 1: field position game.
Speaker 2: Yeah, oh for sure, that did. I mean early in
Speaker 2: the game.
Speaker 12: It felt like all right, Well, if you get a
Speaker 12: couple of field goals, you're going to feel really good
Speaker 12: and control the game. And midway through the first half,
Speaker 12: a little little bit past the first quarter, it's six
Speaker 12: and uh, and then I'm like, New England can't do
Speaker 12: anything on offense and the early down six, Just get
Speaker 12: a drive, get one drive, and you feel totally different
Speaker 12: about this game. And they couldn't do it. And Seattle
Speaker 12: did a good job of keeping them down and keeping
Speaker 12: them down and not letting them get any momentum and
Speaker 12: not letting them string together their first down or two
Speaker 12: or get a good field position like you mentioned, and
Speaker 12: they just really were dialed in, locked in and made
Speaker 12: sure that that wasn't going to have.
Speaker 1: Yeah, darnold, I guess he blanked least of the quarterbacks
Speaker 1: of Drake may In played a manager a Matt Well
Speaker 1: managed game. I guess he's on the responsible twelve points.
Speaker 1: The rest was all special teams in field positions. So
Speaker 1: I think there's your difference, right. There wasn't like Seattle's
Speaker 1: defense certainly was smothering and overwhelming and absolutely knocked the
Speaker 1: crap out of may In that front line for sure,
Speaker 1: but by and large, just as above, who's kicking the
Speaker 1: ball better?
Speaker 2: Yeah? Yeah?
Speaker 12: And that and the turnovers, right, I think that's that's it.
Speaker 12: You have your three turnovers and against that defense, it's it's.
Speaker 2: Painful and in the Seattle offense.
Speaker 12: But the one thing I think Sam Donald did a
Speaker 12: really good job of is just managing things. There was
Speaker 12: one he missed Jackson Smith and Jinger early for what
Speaker 12: would have been a crazy touchdown where he went off
Speaker 12: script and threw it deep to him and just threw
Speaker 12: it a little too far, didn't get enough under it.
Speaker 12: But outside of that, I thought that he was able
Speaker 12: to all right, this is a risky play. I'm gonna
Speaker 12: I'm gonna throw it away or I'm gonna make sure
Speaker 12: I don't put this ball in danger. And that's what
Speaker 12: I was concerned about from a Seahawks standpoint going into
Speaker 12: that game. Does Sam Donald turned the ball over? Didn't
Speaker 12: trusted his defense and Kenneth Walker and that's all they needed.
Speaker 1: That was enough And that was a knock right going
Speaker 1: into Champion Chip weekend, this guy second out, Oh my god,
Speaker 1: we'll see what happens. And he put it together against
Speaker 1: He put it together in the NFC Championship game and
Speaker 1: he continued to stretch.
Speaker 2: Here.
Speaker 1: Now, I don't know if Sam Donold's going to be, like,
Speaker 1: you know, one of your top five quarterbacks he's in
Speaker 1: the NFL. Probably not, but uh, it was interesting in
Speaker 1: that perspect which you said the biggest winner in this
Speaker 1: game yesterday James Rapine was bad bunny. I uh big
Speaker 1: the winner, I biggest winner, bad bunny, My good money.
Speaker 12: I don't even know if you know, things are wid
Speaker 12: when the sports guy doesn't want to talk about.
Speaker 1: That thirty five million people watching that thing. I thought
Speaker 1: the game itself was like just mad. The commercials were
Speaker 1: just mad because you often don't get a chance to
Speaker 1: sit down and just watch football, James, because you're following
Speaker 1: the Bengals and you know, but you know, the postseason
Speaker 1: for sure, especially the Super Bowls, like it's like okay,
Speaker 1: and that it was just one of those years were
Speaker 1: like okay. I guess it was fine. It was a
Speaker 1: game that first it looked like New England.
Speaker 6: Though.
Speaker 1: Man, they were really pressing early. I thought they they
Speaker 1: missed opportunities, chances. Gonzales for example, several turnovers they just
Speaker 1: couldn't come up with the ball. And he thought, at
Speaker 1: some point, will they keep taking chances like this, they're
Speaker 1: going to get burned, and ultimately they did.
Speaker 2: Yeah, Paul, for sure.
Speaker 12: Yeah, there were multiple times where they could have grabbed
Speaker 12: some momentum. There was a play Drake May took a
Speaker 12: sack and Hunter Henry's wide open over the middle and
Speaker 12: maybe maybe Henry makes a guy miss and gets the
Speaker 12: first down and that's the momentum you need. And instead
Speaker 12: it's a sack, youet the punt, and so those kind
Speaker 12: of plays they add up and that's it. But yeah,
Speaker 12: I felt throughout the game like all right, is there
Speaker 12: going to be more here or is this all we're doing?
Speaker 12: Is this all we're doing?
Speaker 2: You know?
Speaker 1: And that's all? That's all it was like, Yeah, I
Speaker 1: mean Bay missing that like where they play was on
Speaker 1: the five yard line and he had a receiver downfield,
Speaker 1: could have blew that thing open and miss that, and
Speaker 1: of course took Chrissingganzaleg's had a chance for two or
Speaker 1: three picks and he couldn't hold onto it. So but
Speaker 1: that guy's incredibly you know, he gets in position unlike
Speaker 1: any other I think back in the league. So anyway,
Speaker 1: all right, the off season is here, It's time to
Speaker 1: go Houday once again put the Bengal gear back on
Speaker 1: as we mount up the attack sometime in August, if
Speaker 1: not September. James Rapine over at Sports Illustrated, and of
Speaker 1: course it's locked on Bengals the podcast and Bengals Talk
Speaker 1: dot com, the website, everything Bengal related. And there's a
Speaker 1: lot of work to be done, certainly in Cincinnati when
Speaker 1: it comes to getting the team ready for twenty twenty six. James,
Speaker 1: have a great off season, buddy, all the best. Appreciate
Speaker 1: you, you two, Scott appreciate you. Take carel It's a news
Speaker 1: update and more to follow, including Bill Cunningham at twelve
Speaker 1: oh six today. So I watched the halftime show Bad Bundy,
Speaker 1: like I had ten minutes. I've done worse for far longer.
Speaker 1: I didn't understand the damn word the man was saying,
Speaker 1: but I thought the you know, the show itself was
Speaker 1: pretty damn good, even though I didn't understand it. Willie
Speaker 1: will tell me how I'm wrong. Coming up next twelve
Speaker 1: oh six, Home of the Red seven hundred w DOWT
Speaker 1: SINCNAT