WEBVTT - 2-9-26 Scott Sloan Show 0:00:03.279 --> 0:00:05.960 Scott blown back on seven hundred WLW. I don't know if 0:00:05.920 --> 0:00:08.720 you caught it or not, but there's a Super Bowl yesterday. 0:00:08.760 --> 0:00:11.760 We have a new champion and the Seattle Seahawks twenty 0:00:11.840 --> 0:00:15.920 nine thirteen, your final embarrassing New England. A defensive masterpiece 0:00:15.960 --> 0:00:18.880 on the part of the Seahawks. But part of this 0:00:20.000 --> 0:00:23.239 and what we witnessed yesterday was not without controversy. Of course, 0:00:23.280 --> 0:00:26.480 the bad Bunny halftime performance, which anytime you stir it 0:00:26.560 --> 0:00:28.440 up and pissed people off me. I love that kind 0:00:28.480 --> 0:00:30.720 of stuff. I didn't understand the word the man was saying, 0:00:31.520 --> 0:00:33.440 but as far as artistic value goes out, I was 0:00:33.479 --> 0:00:36.080 pretty good. And again it was only ten minutes of 0:00:36.080 --> 0:00:37.360 my life. I'm not going to get too worked up 0:00:37.360 --> 0:00:40.879 about this stuff like a lot of people are. But 0:00:41.640 --> 0:00:43.319 the other element two is one hundred and thirty five 0:00:43.320 --> 0:00:45.040 million people watch this. It was also one of the 0:00:45.080 --> 0:00:48.600 most watched Super Bowl shows recently. To share you the 0:00:48.640 --> 0:00:50.960 success and how on point and how brand the NFL is, 0:00:51.000 --> 0:00:53.559 so for a bigger picture, Kevin Belson is back and 0:00:53.720 --> 0:00:57.840 how the NFL became a monster and what drove the 0:00:57.920 --> 0:00:59.800 success to where it is now. Ken welcome, I have. 0:00:59.840 --> 0:01:00.880 Been very good. 0:01:00.920 --> 0:01:01.720 Thanks for having me on. 0:01:02.320 --> 0:01:05.640 Yeah, we live in Cincinnati, where Paul Brown still cast 0:01:05.680 --> 0:01:08.040 the shadow. I think, you know, the person who was 0:01:08.080 --> 0:01:10.400 essentially one of the cornerstones in the Mount Rushmore of 0:01:10.520 --> 0:01:12.880 the early NFL. But we're not talking about that. We're 0:01:12.920 --> 0:01:15.000 talking over the last couple of decades and how it 0:01:15.080 --> 0:01:21.440 became such a revenue monster. The three people responsible are whom. 0:01:20.520 --> 0:01:25.440 Jerry Jones and I started the book in the early nineties. 0:01:25.440 --> 0:01:27.840 So just as a reference for it, if we're going 0:01:27.880 --> 0:01:30.800 to expand Mount Rushmore, Paul Brown would most definitely be 0:01:30.840 --> 0:01:35.240 on it. But Jerry Jones, Robert Craft and now Roger Goodell, 0:01:35.959 --> 0:01:38.679 and I'm talking dollars and sometimes common sense. 0:01:39.720 --> 0:01:41.680 Yeah, and look at that line. Go well, Jerry Jones 0:01:42.520 --> 0:01:45.119 came in prior to Robert Craft, I believe, and Roger Goodell, 0:01:45.120 --> 0:01:47.440 of course the last commissioner. So let's start with the time. 0:01:47.480 --> 0:01:48.520 Let's start with Jerry Jones. 0:01:49.640 --> 0:01:51.280 Sure, Jerry came in in eighty nine. 0:01:51.360 --> 0:01:55.000 The Cowboys, which used to be a Merethith's team self proclaimed, 0:01:55.000 --> 0:01:57.840 of course, you know, we're flat on their back. They 0:01:57.840 --> 0:02:00.000 were losing a million dollars a month, and he revived 0:02:00.080 --> 0:02:03.440 ived what was then the premier brand of the seventies 0:02:04.560 --> 0:02:08.720 and all those Landry Stylebach teams, he revived them. He 0:02:08.760 --> 0:02:10.760 brought money in Glmer and Glitz back, and of course 0:02:10.800 --> 0:02:14.680 won three Super Bowls. But his big contribution of at 0:02:14.760 --> 0:02:17.280 least from where I sit writing the book looking at 0:02:17.280 --> 0:02:20.040 the league overall, was he was the first to look 0:02:20.040 --> 0:02:22.840 at the TV kind of tracts, which at back then 0:02:23.000 --> 0:02:26.360 was CBS, ABC, NBC. There were only three bidders. It 0:02:26.400 --> 0:02:28.840 was a cozy club art model. The Browns used to 0:02:28.919 --> 0:02:33.239 run the broadcasting contracts, and Jerry, you know, as an entrepreneur, 0:02:33.280 --> 0:02:35.480 said why don't we have a fourth bidder, Why don't 0:02:35.480 --> 0:02:38.280 we get an auction going, which is also a business 0:02:38.280 --> 0:02:41.680 common sense. So he invited in a fellow named Rupert Murdoch, 0:02:41.960 --> 0:02:44.920 who was desperate for sports, to put Fox on the 0:02:44.919 --> 0:02:47.359 map and to get affiliates to switch over to him, 0:02:47.760 --> 0:02:51.040 and it worked. He blew CBS out of the water. 0:02:51.160 --> 0:02:54.240 CBS learned its lesson, came back four years later and 0:02:54.280 --> 0:02:57.440 paid twice as much for the AFC package. And so 0:02:57.600 --> 0:03:01.080 Jerry really brought that kind of businessman in things, also 0:03:01.120 --> 0:03:04.919 a bit of a wildcatter's instinct. He started marketing the 0:03:05.480 --> 0:03:07.960 cowboys every which way, and that pissed off a lot 0:03:07.960 --> 0:03:11.240 of old owners. But yeah, he, as Carmen Polosy said, 0:03:11.280 --> 0:03:12.760 he taught us how to make money. 0:03:13.080 --> 0:03:14.440 That's what Jerry shoes. 0:03:15.040 --> 0:03:17.600 He really did. I mean, think how you monetized the 0:03:17.680 --> 0:03:20.000 cheerleaders too, and said, hey, you know sex Sel Sex 0:03:20.280 --> 0:03:22.519 Dallas cowboy cheelers are a huge thing in the seventies, 0:03:22.639 --> 0:03:25.760 had a TV show and everything. So he was squeezing 0:03:25.880 --> 0:03:29.920 every possible nickel out and this precipitated the era that 0:03:29.919 --> 0:03:32.280 we're in right now with the flamboyants, the media presence, 0:03:32.720 --> 0:03:35.480 the monetization of everything. So how does that then lead 0:03:35.480 --> 0:03:37.720 into Robert Kraft? How did what did he add to 0:03:37.760 --> 0:03:38.080 the mix? 0:03:39.000 --> 0:03:41.960 Well, Robert came in very much like Jerry. He paid 0:03:42.040 --> 0:03:45.440 record amount for a really bad team. The Patriots were 0:03:45.440 --> 0:03:49.040 always at the bottom of the league financially and usually 0:03:49.040 --> 0:03:52.040 in the standings as well, and he, you know, again, 0:03:52.160 --> 0:03:54.320 set out to revive it. He built a new stadium 0:03:54.360 --> 0:03:57.120 eventually and then built the real estate around it and 0:03:57.640 --> 0:04:00.000 went to the Super Bowl, as we all know. But again, 0:04:00.000 --> 0:04:02.880 and he got very involved in league business and also 0:04:02.960 --> 0:04:06.160 on the media side. He had owned part owned a 0:04:06.200 --> 0:04:09.720 CBS affiliate in Boston, so he already had really good 0:04:09.760 --> 0:04:13.400 contact with Mets Moonbez and Melkarmzan and these guys. And 0:04:13.720 --> 0:04:16.039 you know, he was the guy who brought CBS back 0:04:16.880 --> 0:04:18.920 in nineteen ninety six and they, as I said, they 0:04:18.960 --> 0:04:21.640 did twice as much for what was considered back then. 0:04:21.680 --> 0:04:26.000 The AFC package was considered less prestigious. So Robert also 0:04:26.080 --> 0:04:28.760 had that instinct we all need to we need to 0:04:28.800 --> 0:04:29.600 lift all boats. 0:04:29.600 --> 0:04:30.200 We can't just. 0:04:30.160 --> 0:04:32.880 Focus on our own teams in our own markets. And 0:04:33.200 --> 0:04:37.440 you know, Jerry in various places has picked on the Browns, 0:04:38.279 --> 0:04:41.440 the Brown family, and the Bengals because they weren't carrying 0:04:41.520 --> 0:04:42.720 or he felt they weren't. 0:04:42.480 --> 0:04:43.240 Carrying their weight. 0:04:44.120 --> 0:04:48.000 But his argument was, look, if we juice up the marketing, 0:04:48.080 --> 0:04:50.280 you know, everybody should be able to sell in their 0:04:50.279 --> 0:04:54.440 own markets and make extra money. But you know, some 0:04:54.520 --> 0:04:58.080 of the older teams are the older owners. They this 0:04:58.200 --> 0:05:00.000 wasn't how they did business. So there was a good 0:05:00.080 --> 0:05:01.920 culture clash, and that's a good one. But there was 0:05:01.960 --> 0:05:05.120 a culture class in the nineties that now is just 0:05:05.160 --> 0:05:07.440 taken for granted. Everybody's in it to make money. 0:05:07.720 --> 0:05:11.320 Yeah, and it really has. And I think Bob Kraft 0:05:11.320 --> 0:05:13.440 from He had a hand in launching NFL Network and 0:05:13.520 --> 0:05:15.880 Sunday Ticket and all those things we just take for granted. 0:05:15.880 --> 0:05:18.000 But that was largely out of the mind of Bob Craft, 0:05:18.080 --> 0:05:18.400 wasn't it. 0:05:19.279 --> 0:05:23.840 Absolutely? And you know, Bob still called him Robert. He 0:05:24.800 --> 0:05:29.200 still goes to the Allen and Company, you know confab 0:05:29.200 --> 0:05:33.520 out in Idaho every summer. He's you know, shoulders with NBC. 0:05:33.760 --> 0:05:38.080 All the networks come to see and go through Bob Craft. 0:05:38.640 --> 0:05:42.760 The big Sunday ticket renewal with YouTube when they switched 0:05:42.800 --> 0:05:46.520 over to YouTube was over two billion dollars a year, 0:05:47.160 --> 0:05:50.560 more than double what had been paid. And again, Craft 0:05:50.680 --> 0:05:53.760 was very instrumental in that. In some ways, really interestingly, 0:05:54.400 --> 0:05:58.000 Jerry and Robert compete against each other for who gets 0:05:58.040 --> 0:06:01.000 credit for all this and they so I guess their 0:06:01.000 --> 0:06:03.040 egos also put them up on them Mount Rushmore. 0:06:03.160 --> 0:06:06.240 Okay, so Paul Brown begets Jerry Jones a big gests 0:06:06.400 --> 0:06:09.719 Robert Kraft to So where does that go? 0:06:09.760 --> 0:06:09.880 Then? 0:06:09.960 --> 0:06:12.239 If that lineage you can got Bob Kraft Gtjrie Jones, 0:06:13.080 --> 0:06:16.760 who's the next, I guess revolutionary? If you will change agent, 0:06:16.839 --> 0:06:18.920 the NFL's rights ownership goes which owner? 0:06:19.839 --> 0:06:23.480 Well, I feel like we're entering NFL three point zero here. 0:06:23.920 --> 0:06:27.120 You know, where teams are even now like lifestyle brands, 0:06:27.160 --> 0:06:32.000 they're becoming, you know, real estate plays. They're becoming literally communities. 0:06:32.560 --> 0:06:35.760 You look at what's happening in Nashville. They're building townhouses 0:06:35.800 --> 0:06:37.840 next to NFL stadiums. It used to be I mean, 0:06:37.880 --> 0:06:40.360 you know this every fan does. Stadiums used to be 0:06:40.400 --> 0:06:42.240 out in the suburbs and they were just surrounded by 0:06:42.279 --> 0:06:46.200 miles of parking lots. Kansas City still has that, and 0:06:46.279 --> 0:06:48.919 teams are realizing, boy, our brands are so powerful. We 0:06:49.000 --> 0:06:52.440 could sell pretty much anything because fans want to be 0:06:52.480 --> 0:06:54.440 sort of close to it. And baseball has done a 0:06:54.440 --> 0:06:57.599 good job of it over the years, you know, building 0:06:57.640 --> 0:07:01.520 stadiums in cities. You know, fly was sort of grandfathered in, 0:07:02.360 --> 0:07:05.080 even my beloved bets. You know, they're now putting a 0:07:05.120 --> 0:07:09.000 soccer stadium across the street and apartments. So but football's 0:07:09.040 --> 0:07:11.200 been slow to them, partly because of the size of 0:07:11.240 --> 0:07:14.200 the stadiums and just the infrequency of this of the 0:07:14.280 --> 0:07:15.080 number of games. 0:07:15.360 --> 0:07:18.160 But there's a scarcity with the NFL, right And that's 0:07:18.160 --> 0:07:19.760 the thing that is the amazing part about this is 0:07:19.800 --> 0:07:23.160 they did this is not baseball or hockey or the NBA. 0:07:23.320 --> 0:07:26.920 This is like seventeen weeks. Eighteen weeks. You're beginning, ending, 0:07:26.920 --> 0:07:30.080 and done. And that's an incredibly small amount of time 0:07:30.280 --> 0:07:32.840 to generate this kind of revenue. You're right about the 0:07:32.840 --> 0:07:35.120 Bobby here in Cincinnati. You know, you can get a 0:07:35.160 --> 0:07:39.160 place overlooking Great American Ballpark. So he's Ken Belson. He 0:07:39.200 --> 0:07:41.080 writes for The New York Times, veteran reporter every day 0:07:41.120 --> 0:07:43.960 a Sunday, how Jerry Jones, Robert Craft, and Roger Goodell 0:07:44.040 --> 0:07:47.480 turned the NFL into a cultural and economic juggernaut. It's fascinating. 0:07:47.840 --> 0:07:51.200 So we get to Roger Goodell, now Ken and his 0:07:51.360 --> 0:07:53.800 target going in when he took office, I think in 0:07:53.880 --> 0:07:57.200 twenty oh six, he wanted to triple the NFL revenue 0:07:57.200 --> 0:07:59.880 to twenty five billion by twenty twenty seven. I said 0:07:59.880 --> 0:08:02.440 it the open. Last year they did twenty three billion. 0:08:02.640 --> 0:08:04.760 He's not on target, he's over target. 0:08:05.680 --> 0:08:08.400 You're absolutely right, and it was audacious when he made 0:08:08.440 --> 0:08:11.600 that prediction to the owners. He was a relatively new 0:08:11.640 --> 0:08:15.520 commissioner then, but he wanted to show the owners what 0:08:15.600 --> 0:08:18.280 he was about. He was working on behalf of them, 0:08:18.440 --> 0:08:23.239 the thirty two and you know, he knows who pays 0:08:23.240 --> 0:08:26.280 his salary. And if you said an aggressive target, even 0:08:26.280 --> 0:08:28.760 the owners in the room that I spoke with were 0:08:28.800 --> 0:08:31.480 shaking their heads, saying, how are we going to get there? 0:08:31.520 --> 0:08:36.240 That's a billion dollars a year for fifteen some odd years. 0:08:35.640 --> 0:08:39.400 That's pretty audacious. The league back then was maybe ten 0:08:39.440 --> 0:08:42.720 billion dollars. So he did it. He did it through 0:08:42.760 --> 0:08:45.559 TV deals, not just Roger, of course, but he sets 0:08:45.600 --> 0:08:48.160 the tone in the building, not just for the media 0:08:48.200 --> 0:08:51.480 deals that the owners negotiate, but the sponsorships. You look now, 0:08:51.720 --> 0:08:54.439 of course you got Verizon and Pepsi, there's a new 0:08:54.480 --> 0:09:00.360 official bank, EA, the game company. They keep splicing, splicing 0:09:00.400 --> 0:09:02.680 it a little thinner and finding new ways to market 0:09:02.800 --> 0:09:05.480 and you know it used to be and have a drink. Well, 0:09:05.520 --> 0:09:08.920 now there's the official rum sponsor, the official box desk sponsor. 0:09:09.040 --> 0:09:09.240 Yeah. 0:09:09.360 --> 0:09:12.640 So they're finding money in new places, and look, brands 0:09:12.679 --> 0:09:16.079 want to be associated with the league, and many sports really. 0:09:16.240 --> 0:09:18.480 Ken Benson on how the NFL got to where it is. 0:09:18.520 --> 0:09:20.880 Super Bowl yesterday, of course, and we all watched that 0:09:21.720 --> 0:09:23.960 and also the big knapers Cantle point out Bad Bunny 0:09:24.040 --> 0:09:27.360 doing the halftime show, and that was a very very polarizing. 0:09:27.360 --> 0:09:31.000 I found it interesting simply because this is about international games, 0:09:31.160 --> 0:09:34.160 no secret, and the NFL's leaned heavily into international affairs, 0:09:34.200 --> 0:09:38.319 international contests. You've completely saturated the United States, as we 0:09:38.440 --> 0:09:40.440 mentioned as far as army. The market goes out. In 0:09:40.559 --> 0:09:43.120 order to grow, you've got to expand elsewhere and take 0:09:43.120 --> 0:09:45.679 it outside. They're doing that, and that's what yesterday's halftime 0:09:45.720 --> 0:09:49.120 show was about. How's that going for them? 0:09:49.240 --> 0:09:52.360 It's one future of the NFL. I think there's something 0:09:52.360 --> 0:09:56.080 of a misconception that, you know, this is like gravy 0:09:56.240 --> 0:09:59.520 on top of you know, an already robust domestic market. 0:10:00.040 --> 0:10:03.199 Reality is they need to look overseas. The growth rate 0:10:03.200 --> 0:10:07.720 in America is population growth rate is slowing. You know, 0:10:07.760 --> 0:10:10.920 the concussion issue has turned some parents away from football, 0:10:11.880 --> 0:10:14.440 and you know, many many studies have shown that what 0:10:14.600 --> 0:10:17.240 sport you play as a kid is going to turn 0:10:17.280 --> 0:10:19.200 you into a fan later in life. So if you 0:10:19.360 --> 0:10:21.839 play up, grow up playing Little League baseball, you're more 0:10:21.920 --> 0:10:24.640 likely to be a baseball fan. Of course, you like 0:10:24.679 --> 0:10:27.920 many sports, but your primary sport. So the NFL needs 0:10:27.960 --> 0:10:31.480 young kids playing the game. And that's where Flag comes in, obviously, 0:10:31.840 --> 0:10:34.920 because it's a cheap way to start kids out on 0:10:34.960 --> 0:10:38.400 football and also to reassure parents. But it's also why 0:10:38.440 --> 0:10:42.000 the NFL is looking overseas. They need new fans, new markets, 0:10:42.040 --> 0:10:46.160 new media deals, new sponsors, and so they're using flag 0:10:46.280 --> 0:10:50.400 because outside of North America probably Germany, really not many 0:10:50.400 --> 0:10:53.720 people play it, so they have to educate fans. So 0:10:53.800 --> 0:10:57.600 I see international as much as a necessity as a luxury, 0:10:58.000 --> 0:11:00.839 and that's why we're seeing all these extra games being added. 0:11:01.080 --> 0:11:03.720 Roger Goodell see that apparently they want to add two 0:11:03.760 --> 0:11:07.520 more international games next year. Eventually they'll get to basically 0:11:07.559 --> 0:11:10.439 one every week by the time they're done with it. 0:11:11.800 --> 0:11:14.160 And that seems like, I think of your football fan here, 0:11:14.240 --> 0:11:16.280 it just seems like they no way the Europeans a 0:11:16.320 --> 0:11:18.599 British state, they don't really care about American football that 0:11:18.720 --> 0:11:21.960 But it wasn't that long ago. Mostly under Roger Goodell, 0:11:22.320 --> 0:11:24.599 we said the same thing about female fans. It's a 0:11:24.640 --> 0:11:26.679 bunch of guys watching the women go and shop and 0:11:26.840 --> 0:11:28.640 make dinner or whatever, you know, back of the seventies, 0:11:28.679 --> 0:11:31.960 Asaj's thinking, and now just as many women is matter 0:11:31.960 --> 0:11:33.840 watching football. How do they pull that one off? 0:11:35.000 --> 0:11:39.320 Yeah, it's been a very deliberate long term strategy. FLAG 0:11:39.440 --> 0:11:41.959 is one way to teach the game to fans who 0:11:41.960 --> 0:11:45.920 aren't interested in you know, option plays and RPOs and 0:11:45.960 --> 0:11:48.720 all this other stuff, but they want they see the basics. 0:11:49.080 --> 0:11:52.320 I think they've been very good the branding of the league. 0:11:52.840 --> 0:11:56.360 I'm not just talking about preast cancer awareness, but literally 0:11:56.440 --> 0:11:58.960 the fashion items. If you go on NFL dot com, 0:11:59.120 --> 0:12:01.960 there's a lot of women. They're lean into the women's 0:12:01.960 --> 0:12:04.600 fashion as well, and trying to make it st of 0:12:04.600 --> 0:12:05.440 more fan friendly. 0:12:05.960 --> 0:12:07.079 The game day experience. 0:12:07.120 --> 0:12:09.839 I mean the days when you would tailgate, drink a 0:12:09.880 --> 0:12:12.400 six pack of beer and go with your buddies. They're 0:12:12.400 --> 0:12:13.959 trying to make it so you can bring your kids 0:12:14.000 --> 0:12:17.800 to the game and your wife, maybe your girlfriend, So 0:12:17.800 --> 0:12:20.440 softening the sport a little bit. Not like the old 0:12:20.480 --> 0:12:23.720 dog Pound in the municipal stadium, you know she was. 0:12:23.800 --> 0:12:27.079 It wasn't even fan friendly, but yeah, it. 0:12:27.120 --> 0:12:29.080 Was kind of a rough rout there. 0:12:29.160 --> 0:12:32.320 So yeah, so I think these are all very deliberate 0:12:32.320 --> 0:12:36.960 efforts to sort of broaden the audience because the older fans, 0:12:36.960 --> 0:12:39.760 I mean not one of them, we're aging out. Younger 0:12:39.840 --> 0:12:43.000 kids want an experience. This isn't just true of football, 0:12:43.000 --> 0:12:45.520 but many sports. They're looking for the experience. They're not 0:12:45.559 --> 0:12:49.280 so much looking for a season package. They'll buy the jersey. 0:12:49.320 --> 0:12:51.200 But you needed Joe Burrow, you know, you need some 0:12:51.240 --> 0:12:54.840 star pal. And then the NFL has picked up on that. 0:12:55.200 --> 0:12:56.800 Yeah, yeah, I think maybe still a little bit from 0:12:56.800 --> 0:12:59.040 the NBA speaking of that. Of course, you know we 0:12:59.080 --> 0:13:03.440 have controversies right and navigating and can suck concussion lawsuits 0:13:03.440 --> 0:13:06.400 and CTE and the flight gate and all that stuff. 0:13:06.559 --> 0:13:10.760 NFL is really really good about handling criseses and flare 0:13:10.840 --> 0:13:11.320 ups like that. 0:13:12.600 --> 0:13:12.840 Yeah. 0:13:12.920 --> 0:13:15.400 One of the themes in the book is you see 0:13:15.440 --> 0:13:20.199 over and over the Ray Rice issue, the bullying scandal, 0:13:21.240 --> 0:13:23.920 the de fight, to a certain degree, deflacate, the social 0:13:24.040 --> 0:13:27.599 justice protests in twenty seventeen. The NFL is kind of 0:13:27.679 --> 0:13:31.400 a depth at identifying the problem, trying to minimize the risk, 0:13:31.559 --> 0:13:35.240 usually with lawyers. Concussion crisis an other example of this, 0:13:35.559 --> 0:13:38.319 and then trying to turn the focus back to number 0:13:38.360 --> 0:13:42.400 one quote what they call solutions, say for helmets, neurologists 0:13:42.400 --> 0:13:46.360 on the sidelines, and then trying to pivot forward and 0:13:47.679 --> 0:13:51.640 rebranding the game. They know, like it's you and I 0:13:51.679 --> 0:13:54.680 would understand, anybody would understand it. It's all about the games. 0:13:54.720 --> 0:13:57.840 Once the games start, people are hooked, particularly late in 0:13:57.840 --> 0:14:01.079 the season, and so they try and ask these problems 0:14:01.080 --> 0:14:04.079 so they can quickly pivot back to the football, the 0:14:04.120 --> 0:14:05.000 action on the field. 0:14:05.480 --> 0:14:08.400 Yeah, Ken, what do you see as the biggest threat 0:14:08.440 --> 0:14:10.880 to the NFL over the next decade? Is it health? 0:14:11.000 --> 0:14:12.640 Is it fan engagement? Something else? 0:14:13.720 --> 0:14:18.520 You know. The players now see gambling very differently. Many 0:14:18.559 --> 0:14:22.880 of them have grown up as adults after sports legalized 0:14:22.920 --> 0:14:27.800 sports gambling. You know, sports gambling was legalized nationally, so 0:14:28.080 --> 0:14:32.200 they don't have the same Alex karras Paul Hornig, you know, 0:14:32.280 --> 0:14:36.760 Pete Rose stigma, right, And it's mean as more entertainment. 0:14:37.080 --> 0:14:39.960 And I think players are going to unwittingly walk into 0:14:40.000 --> 0:14:44.400 some of these traps and not fully grasp what's going on. 0:14:44.440 --> 0:14:45.920 The Other thing is cell phones. 0:14:46.720 --> 0:14:47.760 This is both good and bad. 0:14:47.880 --> 0:14:50.400 You can watch your favorite highlights to get your fantasy scores, 0:14:50.600 --> 0:14:53.520 but it also distracts you from the actual product. And 0:14:54.240 --> 0:14:56.120 gambling only accelerates that. 0:14:56.240 --> 0:14:57.520 You know, the dopamine hit. 0:14:57.520 --> 0:15:00.560 Of seeing your favorite player score a touchdown and maybe 0:15:00.560 --> 0:15:04.480 get your six points in a fantasy league is now accelerated, 0:15:04.560 --> 0:15:06.560 you know, hyped up when money is on the line, 0:15:06.600 --> 0:15:09.000 and you know, so, I think it's it's it's not 0:15:09.120 --> 0:15:11.240 just the NFL, but the NFL is the most gambled 0:15:11.280 --> 0:15:14.200 on sport, and I think they're going to grapple with 0:15:14.400 --> 0:15:18.200 sort of a changing fan attitude towards the league. And 0:15:18.440 --> 0:15:19.800 I don't know how you put the genie back in 0:15:19.840 --> 0:15:23.440 the bottle. That's not my my expertise, but it's it's 0:15:23.440 --> 0:15:25.200 going to play out over a bunch of years now. 0:15:25.280 --> 0:15:27.160 Also, wonder how AI is going to change all the 0:15:27.400 --> 0:15:30.040 that's that's the unforeseen. I'm the I'm sure the NFL 0:15:30.120 --> 0:15:32.360 lean into and adapt to whatever it is, But yeah, 0:15:32.600 --> 0:15:35.840 I see that from an entertainment perspective, which sports is. 0:15:35.920 --> 0:15:38.600 It's not about sports anymore, it's about entertainment. I see 0:15:38.600 --> 0:15:40.000 that as an existential threat. 0:15:41.280 --> 0:15:43.960 Yeah, absolutely. I mean, right now AI is being used 0:15:44.000 --> 0:15:49.480 mostly in in you know, analytics departments at teams, but 0:15:49.600 --> 0:15:51.840 also to figure out a way to get you to 0:15:51.840 --> 0:15:56.400 buy an extra ticket or you know, anticipate what you're 0:15:56.440 --> 0:15:58.400 going to want to drink when you get to the stadium, 0:15:58.960 --> 0:16:01.000 uh and send you a cl bond for it. So, 0:16:01.320 --> 0:16:04.400 right now it's mostly on the business side, but there 0:16:04.440 --> 0:16:08.480 could be media strategies around it. I mean, fans are 0:16:08.600 --> 0:16:11.560 using it all over the place, and you know, spoofing 0:16:11.680 --> 0:16:14.240 is a big issue too. But I just think that 0:16:14.280 --> 0:16:18.200 the trusts. It's so hard in any brand to build 0:16:18.280 --> 0:16:21.640 up trust, and it can evaporate very quickly if there's 0:16:21.640 --> 0:16:24.120 a scandal and people stop believing what they're watching. 0:16:24.280 --> 0:16:26.960 All right, veteran New York Times sports reporter Ken Belson. 0:16:27.000 --> 0:16:29.400 The book is every Day a Sunday, How Jerry Jones, 0:16:29.480 --> 0:16:31.720 Robert Craft, Roger Goodell turn the NFL knew a cultural 0:16:31.760 --> 0:16:36.480 and economic juggernauts. Fantastic read, Very very interesting, and considering 0:16:36.480 --> 0:16:38.280 we are the home of the best Bengals coverage, I 0:16:38.280 --> 0:16:40.400 think pretty relevant too to see where things have gone 0:16:40.400 --> 0:16:43.040 and where they're going. Can all the best? Good luck 0:16:43.040 --> 0:16:46.120 with the book, all right, Seattle your World Champions and 0:16:46.640 --> 0:16:49.560 bad Bunny. I think Overshall almost overshadowed all that quick 0:16:49.560 --> 0:16:52.440 because it's kind of a boring game. We'll talk about 0:16:52.440 --> 0:16:54.240 that coming to next. Your impressions of it. If you 0:16:54.280 --> 0:16:56.560 went in and said, Okay, well it's only ten minutes, 0:16:56.600 --> 0:16:59.360 I've done worse for far longer. I'll watch this. I'll 0:16:59.360 --> 0:17:01.600 see what it's up. What's up about it your reaction 0:17:01.760 --> 0:17:04.359 to the Bad Bunny halftime performance of the Super Bowl yesterday. 0:17:04.400 --> 0:17:06.520 We'll get into that and more just ahead after new 0:17:06.600 --> 0:17:30.159 Scott's Loan show Monday morning on seven hundred W. I 0:17:30.240 --> 0:17:34.320 had no idea what he's saying. I don't know what 0:17:34.359 --> 0:17:39.080 this is. Like the beat though, you know, whether it's 0:17:39.160 --> 0:17:43.960 Minnesota or Cincinnati, it is a lot of work to 0:17:44.160 --> 0:17:50.600 protest it really is. Uh Yeah, the game was Nah, 0:17:50.640 --> 0:17:51.879 It's kind of what I thought it would be. I 0:17:52.200 --> 0:17:55.359 was gonna be a close game, like the experts said that. Okay, 0:17:55.400 --> 0:17:57.320 I'll play along. Four and a half points. I don't 0:17:57.359 --> 0:17:59.000 know how close it's gonna be. It seemed like Sele 0:17:59.080 --> 0:18:00.959 was a better team than Man from the jump. They 0:18:01.000 --> 0:18:04.800 were if you like defensive battle. Sure, So it was 0:18:04.880 --> 0:18:08.280 kind of like eh. And the ads I thought were eh, 0:18:08.680 --> 0:18:12.520 Like the duncan Ad was pretty good. The Infinity one 0:18:12.800 --> 0:18:15.960 and the will Shat one with I thought was laugh 0:18:16.000 --> 0:18:18.200 out loud, funny. A couple of key ones, you know, 0:18:18.240 --> 0:18:21.360 the Budweiser want some other ones, but by and larger. Yes, 0:18:21.920 --> 0:18:26.240 was all right, just all right. So then the biggest 0:18:26.240 --> 0:18:28.000 thing to talk about with the Super Bowl then would 0:18:28.000 --> 0:18:34.600 have been the bad Bunny halftime show. Look, I watched it. 0:18:34.600 --> 0:18:36.320 It was only ten minutes of my life. Ok okay, 0:18:36.359 --> 0:18:42.560 I've done far worse for far longer, and it was 0:18:42.600 --> 0:18:46.440 just too hard to follow in retrospect. Would have killed 0:18:46.440 --> 0:18:49.160 you to put some subtitles up there. Maybe I guess 0:18:49.160 --> 0:18:51.439 I could have switched the subtitles on my TV, but 0:18:51.920 --> 0:18:56.280 like just sat there and watched it. And and if 0:18:56.280 --> 0:18:57.679 you did turn the subtitles on, by the way, it 0:18:57.680 --> 0:19:01.000 was in Spanish anyway, so and I thought, well, okay, 0:19:01.040 --> 0:19:04.159 that maybe missed opportunity there. But you know, if you 0:19:04.560 --> 0:19:06.800 if you look past that, which is hard to do 0:19:06.880 --> 0:19:08.920 because it's music, and you would enjoy and figure out 0:19:08.920 --> 0:19:12.359 what the dude's saying. Man, you just watched like the choreography, 0:19:12.560 --> 0:19:15.080 the stories, the Latin horns. How they got all that 0:19:15.160 --> 0:19:18.800 crap on and off the field in ten minutes. I 0:19:19.040 --> 0:19:21.160 was pretty damn impressive myself. I know what I'm going 0:19:21.160 --> 0:19:23.240 on a limb saying that on this radio station of 0:19:23.280 --> 0:19:25.480 all things to you. But I like, if you just 0:19:25.520 --> 0:19:28.960 looked at it without some sort of biasment and guy 0:19:29.000 --> 0:19:32.960 put on a hell of a show. You know, where 0:19:33.000 --> 0:19:35.040 else can you watch all these you know, thick Latina 0:19:35.119 --> 0:19:38.840 women dancing around and watch them and like, wow, dang 0:19:39.200 --> 0:19:41.840 things are moving around out there, and you know your 0:19:41.880 --> 0:19:43.840 wife doesn't give you the sharp bullbo or the stink guy. 0:19:44.560 --> 0:19:47.240 For that alone, it's pretty good. A couple different cameos 0:19:47.280 --> 0:19:49.560 and things like that, and yeah, I watch it because 0:19:49.600 --> 0:19:51.840 I quite honestly, I was like, well, watch a couple 0:19:51.800 --> 0:19:53.600 of minutes of I want to see what that kid 0:19:53.640 --> 0:19:56.960 rock things about. And I try to find it. I'm like, Okay, 0:19:57.000 --> 0:20:00.399 by the time I find it, it's gonna be over anyway. 0:20:00.600 --> 0:20:02.560 So Or just flipped around and said, okay, what are 0:20:02.560 --> 0:20:06.480 the alternatives here? And there really wasn't, you know, unless 0:20:06.520 --> 0:20:09.720 I wanted to watch I don't know, Saving Private Ryan 0:20:10.080 --> 0:20:13.959 or The Princess Bride too. Like I'm good now, I'm good. 0:20:14.000 --> 0:20:15.600 I think I'll just keep it here for another Well, 0:20:15.640 --> 0:20:19.200 it's only now seven minutes left, and I know that shot. 0:20:19.240 --> 0:20:19.399 You know. 0:20:19.520 --> 0:20:21.480 Trump comes out and says, I'm not that he's not 0:20:21.520 --> 0:20:23.960 a fan and it was the worst show he's ever seen. 0:20:24.160 --> 0:20:25.800 And at the same time he's never heard of him. 0:20:25.880 --> 0:20:29.080 I now clearly he's full of it. I And here's 0:20:29.119 --> 0:20:31.080 the thing, It's like, okay, great, but I'm not taking 0:20:31.119 --> 0:20:34.280 my musical cues from an eighty year old man, I'm like, 0:20:34.320 --> 0:20:35.879 I'm not looking at him, going well, should I like 0:20:35.920 --> 0:20:37.920 this or not? A you're not supposed to know who 0:20:37.920 --> 0:20:41.600 bad Buddy is, or that that plumb smuggling shorts are back, 0:20:41.720 --> 0:20:46.240 or the mystery an intrigue of six seven. I'm much younger. 0:20:46.320 --> 0:20:48.480 I don't get it. And then I realized, like, I'm 0:20:48.480 --> 0:20:51.919 not supposed to same reason. I don't pay attention to 0:20:51.960 --> 0:20:54.199 celebs and their politics. I'm there for the music. And 0:20:54.240 --> 0:20:57.600 so if I go see Bruce Springsteen and he goes 0:20:57.640 --> 0:21:00.159 on a political rant, I just rolled my eyes and go, okay, 0:21:00.560 --> 0:21:04.000 play the songs. I don't we know you're a progressive leftist. 0:21:04.080 --> 0:21:06.760 I get it, Bruce. You just seem born to run, 0:21:06.840 --> 0:21:10.119 thank you, and you're gonna get a little that in 0:21:10.160 --> 0:21:13.199 a three hour show. So you know, paid attention to 0:21:13.200 --> 0:21:15.040 celebrities in there possible. I don't. I don't really care. 0:21:15.080 --> 0:21:16.679 But at the same time, I don't pay attention to 0:21:16.720 --> 0:21:19.439 presidents and pop culture stick to policy because generally presidents 0:21:19.440 --> 0:21:21.440 are out of touch with that stuff. Anyway, it's about 0:21:21.480 --> 0:21:25.199 younger people. I don't know. The other thing too, he's 0:21:25.240 --> 0:21:27.920 protesting bad Bunny, but I thought he missed an opportunity, 0:21:28.000 --> 0:21:30.199 quite honestly, to protest the Puppy Bowl because out of 0:21:30.200 --> 0:21:32.879 the chihuahua in a Great Dane. I mean, you know, 0:21:32.960 --> 0:21:37.960 if it's gonna be, just have English bulldogs and MutS. Basically, 0:21:38.680 --> 0:21:40.520 just have mutts on the Super Bowl. We can't have 0:21:40.520 --> 0:21:44.080 any peer birds. So yeah, Turning Point USA did the 0:21:44.080 --> 0:21:46.200 counter program with the Kid Rock headline the halftime show. 0:21:46.240 --> 0:21:48.239 I was gonna like, I should probably go watch this, 0:21:48.359 --> 0:21:51.760 but I did not, and Christy know him before they 0:21:51.760 --> 0:21:53.760 said they suck and will win and promised the NFL 0:21:53.840 --> 0:21:56.400 as NFL executives won't be able to sleep at night. 0:21:56.440 --> 0:22:00.000 Well guess well, guess was right there. So the number 0:22:00.200 --> 0:22:02.040 came in, and I guess from what I understand, I 0:22:02.040 --> 0:22:04.000 maybe if you saw it. I'm just curious if you 0:22:04.040 --> 0:22:07.240 watching the kid Rock thing. And I've seen kid Rock 0:22:07.520 --> 0:22:10.880 probably half dozen times. It's an awesome show. I mean, 0:22:11.240 --> 0:22:15.480 he does a such a good job, so good, but like, 0:22:15.560 --> 0:22:17.320 I wanted to see what Bad Bunny was about. I 0:22:17.400 --> 0:22:19.040 know what kid Rocks about because I've seen him live 0:22:19.680 --> 0:22:22.040 half dozen times, but didn't know what Bad Bunny was 0:22:22.040 --> 0:22:24.480 about until I watched it. But I guess they had 0:22:24.480 --> 0:22:26.800 streaming issues and it was also pre recorded, and someone 0:22:26.840 --> 0:22:29.160 said it was also pretty much on a sink too, 0:22:29.200 --> 0:22:33.239 so hey, good job there. So what were the numbers like, 0:22:33.359 --> 0:22:36.960 because the genius isn't that well. NFL executives not to 0:22:36.960 --> 0:22:39.280 be able to sleep at night. Yeah, because they're counting 0:22:39.280 --> 0:22:43.080 all their money. Six million eyeballs with the kid Rock thing. 0:22:43.160 --> 0:22:48.720 One hundred and thirty five million watched Bad Bunny. That 0:22:48.880 --> 0:22:53.880 is now the most watched super Bowl halftime ever, beating 0:22:54.160 --> 0:22:58.040 Kendrick Lamar last year's most watched Super Bowl halftime ever, 0:22:59.280 --> 0:23:02.280 who beat out Michael Jackson, is the most watched super 0:23:02.280 --> 0:23:05.600 Bowl halftime of all ever. That's a lot of eyeballs. 0:23:08.560 --> 0:23:10.840 And I watched this one, Okay, I don't I don't 0:23:10.880 --> 0:23:12.880 understand what he's saying. I don't get some of the references. 0:23:12.920 --> 0:23:16.679 I certainly know it's an interesting perspective from Latino culture, 0:23:16.720 --> 0:23:18.159 and you know, having all the flags at the end 0:23:18.200 --> 0:23:19.680 of it, like, oh, okay, get it. This is about 0:23:19.680 --> 0:23:22.240 the continent and all the way from the south to 0:23:22.280 --> 0:23:24.960 the north of Canada. I guess I got some of 0:23:24.960 --> 0:23:27.600 this stuff anyway, And yeah, we're there are political protests. 0:23:27.640 --> 0:23:29.280 I think you had a kid that looked like the 0:23:29.280 --> 0:23:31.119 five year old that got snatched up by ice, and 0:23:31.440 --> 0:23:34.320 you're gonna have moments like that. You know, love beats hate, 0:23:34.320 --> 0:23:36.120 and that's that true. The love doesn't the world doesn't 0:23:36.200 --> 0:23:39.879 run on love, runs on fear and money. But you know, 0:23:40.000 --> 0:23:42.960 here again your celebrity or naive about that stuff, was 0:23:43.000 --> 0:23:44.720 really digging the sound. I love the sound of which 0:23:44.720 --> 0:23:47.119 I got to understand the words, but I couldn't. I 0:23:47.160 --> 0:23:49.080 think they missed on that one to maybe draw some 0:23:49.119 --> 0:23:52.040 people in. But again, ten minutes of my life, I'm like, 0:23:52.119 --> 0:23:54.800 I'm not. This is a battle I don't really care about. 0:23:56.920 --> 0:23:58.880 But the business issue behind this, I think is really 0:23:58.880 --> 0:24:02.440 interesting because Bad Bunny was the world's most streamed artist 0:24:02.480 --> 0:24:06.600 for the fourth time last year, and it was obviously 0:24:06.640 --> 0:24:08.880 a business move to reach the Latino fan base because 0:24:08.960 --> 0:24:11.680 Roger Goodells, he made no stranger about it that he's 0:24:11.720 --> 0:24:15.240 going to reach out and try and make the same 0:24:15.320 --> 0:24:18.159 global audience. And you know, sometimes it's painful. You know, 0:24:18.240 --> 0:24:19.879 the Berlin game at nine o'clock in the morning and 0:24:19.960 --> 0:24:22.200 general teams that really don't matter are playing over there, 0:24:22.400 --> 0:24:24.720 and you have Germany and now you have Latin America 0:24:25.119 --> 0:24:28.800 being exposed to football as well, and so obviously it's 0:24:28.840 --> 0:24:31.720 to get not only the Latino eyeballs on this thing, 0:24:31.800 --> 0:24:34.480 but also younger ones who are you know, gen zers 0:24:34.600 --> 0:24:37.760 are the future. And I think that's what's missing. This 0:24:37.800 --> 0:24:40.240 whole thing is if you don't understand the bad bunny 0:24:40.240 --> 0:24:42.760 thing is. I understand a little, very little of it, 0:24:43.480 --> 0:24:45.560 but took it for what it was. It's because you're 0:24:45.560 --> 0:24:47.960 not the target of it. You're you're not who they're 0:24:47.960 --> 0:24:50.960 going after. Let me give an alg Okay, friend of mine, 0:24:51.000 --> 0:24:52.720 Lisa Brown, who by the way, works at the Reds 0:24:53.480 --> 0:24:55.600 we went to school together, good friend of mine, and 0:24:55.640 --> 0:24:57.480 she used to work at MTV back in the day, 0:24:58.760 --> 0:25:01.920 and people would say this is back in the nineties, 0:25:02.960 --> 0:25:04.919 and then people, maybe our age would complain and go, 0:25:05.240 --> 0:25:07.880 that was going on MTV music television because like, there's 0:25:07.920 --> 0:25:10.040 no music, it's television, but there's no meaning. Whateveren the 0:25:10.080 --> 0:25:11.840 music videos. You guys don't show any meaning to videos. 0:25:12.600 --> 0:25:14.520 And their sponsor was I I'll never forget this because 0:25:14.520 --> 0:25:17.680 it's one of the most sellient points ever, was that, well, 0:25:18.320 --> 0:25:21.560 you know, Harmer says, you know who never says that? Who? 0:25:22.000 --> 0:25:24.879 A fourteen year old never says what happened to the 0:25:24.960 --> 0:25:30.879 music videos? But it's perfect that opens your eyes or 0:25:30.920 --> 0:25:33.399 your ears in the case maybe going oh okay, I 0:25:33.440 --> 0:25:35.600 get it. But the people who complain that MTV is 0:25:35.600 --> 0:25:37.399 and MTV and you're not watching it anyway. You're not 0:25:37.400 --> 0:25:39.120 gonna go and watch old music videos or new music 0:25:39.160 --> 0:25:42.080 videos because the music's not targeted to you. It's relevant 0:25:42.080 --> 0:25:44.040 to a fourteen year old. And I think the Bad 0:25:44.080 --> 0:25:46.920 Bunny thing emphasized that even more. It's it's targeted towards 0:25:46.920 --> 0:25:50.840 the Latino crowd. It's also targeted towards younger people, very 0:25:50.880 --> 0:25:54.800 younger people, the emerging money demographic, because look at this 0:25:54.840 --> 0:25:56.680 way you look at the eyeballs on the super Bowl. 0:25:57.560 --> 0:26:02.520 It's funny. The or for Bad Bunny. No one said, hey, 0:26:02.560 --> 0:26:06.000 boycott the super Bowl, boycot the halftime show. Right, You're 0:26:06.000 --> 0:26:08.239 still watching the super Bowl because well, it's football, it's 0:26:08.240 --> 0:26:09.520 the last game of the year, it's a super Bowl. You' 0:26:09.520 --> 0:26:11.320 gotta watch that. You're gonna watch for that in the ad, 0:26:11.400 --> 0:26:13.640 it's the most American thing ever. And I think that's 0:26:13.680 --> 0:26:16.920 what's angry people is there's no America in this. Well 0:26:16.960 --> 0:26:19.159 they should be American. Well, We've had other artists in 0:26:19.160 --> 0:26:23.119 there too that certainly represented other cultures and the like, 0:26:23.119 --> 0:26:25.080 and maybe not to this extreme, I understand it, but 0:26:25.119 --> 0:26:27.359 it goes to show you just how global the NFL 0:26:27.400 --> 0:26:30.080 has become. And in a day and age where we're more, 0:26:31.160 --> 0:26:33.600 I guess less globalists. That's why what flies in the 0:26:33.640 --> 0:26:37.040 face of this thing. But there's no one winding that 0:26:37.119 --> 0:26:40.600 because if you look at the NFL, you have every 0:26:40.600 --> 0:26:44.320 eyeball you could possibly have in America watching the Super Bowl, 0:26:44.880 --> 0:26:48.720 every eyeball of the top one hundred shows, ninety of 0:26:48.800 --> 0:26:53.960 them are NFL football games. And so if you're to 0:26:54.000 --> 0:26:58.840 grow the revenue for owners, for Mike Brown, what you 0:26:58.960 --> 0:27:02.800 have to do is go outside the forty eight contiguous. 0:27:03.080 --> 0:27:06.760 You have to go to foreign countries, different continents to 0:27:06.800 --> 0:27:09.000 do that. In order to draw those eyeballs in, you 0:27:09.000 --> 0:27:11.560 got to do things like bad Bunny to grow your bass. 0:27:12.520 --> 0:27:14.520 You know, if you just continue to dry it out. 0:27:14.560 --> 0:27:16.320 I don't know country and it mean nice, I'll beyond me. 0:27:16.320 --> 0:27:17.840 It'd be nice to see a country artist once in 0:27:17.840 --> 0:27:20.440 a while. And there went in like we've had hip 0:27:20.480 --> 0:27:24.000 hop and urb and you know, we've we've now had Latino. 0:27:24.480 --> 0:27:27.720 What's it called trap music. Okay, like like a good 0:27:27.760 --> 0:27:29.879 country artist to be pretty. Maybe next year they do it. 0:27:29.880 --> 0:27:34.679 I don't know, but maybe there's at an appeal there. 0:27:34.720 --> 0:27:37.360 Maybe it's because, hey, guess what, we don't need more 0:27:37.440 --> 0:27:40.240 Americans watching. We need more foreigners watching this thing in 0:27:40.320 --> 0:27:42.719 order to grow things. But I mean, I'm curious if 0:27:42.720 --> 0:27:45.440 you saw the halftime show and maybe you okay, okay, 0:27:45.440 --> 0:27:47.080 I'll tolerate this, or maybe just kind of went and 0:27:47.160 --> 0:27:50.000 open minded and watched it. I'll tell you what I 0:27:50.240 --> 0:27:52.040 wish I would have understood. I wish I would have 0:27:52.040 --> 0:27:55.840 paid attention in Spanish when I was younger, maybe remember 0:27:55.880 --> 0:27:58.480 some of the words, but I don't know. You're singing 0:27:58.480 --> 0:28:00.880 too fast and it's kind of you know, Pitbull kind 0:28:00.880 --> 0:28:03.840 of does a mix of English and Spanish, like okay, well, 0:28:03.880 --> 0:28:07.480 it's it's it's like subtitles within the song itself. I get, okay, good, 0:28:08.080 --> 0:28:09.800 but this is like the extreme of that. It's like 0:28:09.840 --> 0:28:12.760 watching a totally it's like watching unibusy on or something 0:28:12.800 --> 0:28:15.639 like that. This is not for me, but I was. 0:28:15.880 --> 0:28:17.760 I like the Latin sound. I think that's the coole sound. 0:28:18.040 --> 0:28:20.600 How can you It's like we have banjo music in America, 0:28:21.040 --> 0:28:23.760 like there are no depressing banjo songs. Same thing I 0:28:23.760 --> 0:28:26.159 think for Latin Caribbean music that or Latin music anyway, 0:28:26.520 --> 0:28:29.879 Like it's all upbeat, it's horns, it's it's pretty good. 0:28:30.960 --> 0:28:32.879 But you know, not my cup of tea, because I 0:28:33.080 --> 0:28:34.840 would like to be able to sing along and understand 0:28:34.880 --> 0:28:37.640 what the what the words are. But there's I enjoy 0:28:37.720 --> 0:28:39.800 hip hop, and there's many times I can't understand what 0:28:39.840 --> 0:28:42.280 people are saying either because again it's not targeted me, 0:28:42.320 --> 0:28:45.760 it's targeted to someone a third my age. But I 0:28:46.080 --> 0:28:48.160 just you know't play along anyway in person. In super 0:28:48.160 --> 0:28:51.200 Bowl Halftime Show and a Bad Bunny at five, one, three, seven, 0:28:51.240 --> 0:28:54.240 four nine, The Big One talk Back iHeartRadio app Let 0:28:54.280 --> 0:28:55.800 me go to a Lynn next on the show on 0:28:55.800 --> 0:28:57.640 seven hunderd w a Lyn, good morning, how are you? 0:28:59.040 --> 0:28:59.640 Good morning? 0:29:00.280 --> 0:29:00.720 I'm good. 0:29:00.760 --> 0:29:01.200 How are you? 0:29:01.320 --> 0:29:02.400 I'm good? I'm good. I'm good. 0:29:03.720 --> 0:29:03.920 Hey. 0:29:04.440 --> 0:29:08.160 I'm sad because the Pats lost. I had a little 0:29:08.640 --> 0:29:10.280 draft kings on that I got. 0:29:11.080 --> 0:29:13.200 Well, I'm happy because I'm a Bills and Bengals fan, 0:29:13.240 --> 0:29:16.200 so screw the Pats anyway, I'm sorry you lost money, though, Yeah. 0:29:16.200 --> 0:29:19.880 I'm a Bengals and in Detroit fan. But uh, you 0:29:19.920 --> 0:29:22.640 know what last night, I you just hit the nail 0:29:22.680 --> 0:29:24.600 on the head on everything I was thinking. You know, 0:29:25.320 --> 0:29:30.120 I'm seventy years old. I didn't understand a word of it, 0:29:30.200 --> 0:29:35.680 as I didn't in Kendrick Lamar's music. You know, other 0:29:36.800 --> 0:29:40.000 you just can't understand them sometimes. But I knew going 0:29:40.080 --> 0:29:43.560 into watching this as much as I did that it 0:29:43.680 --> 0:29:48.440 was going to be you know, the Latino dialogue. But man, 0:29:48.520 --> 0:29:51.240 I tell you, I shock my seventy year old booty 0:29:51.320 --> 0:29:56.680 because the rhythm looked great and I did like the Uh. 0:29:57.040 --> 0:30:00.640 I tried to figure out the references because I knew 0:30:00.680 --> 0:30:04.040 he was going to refer to different things. So I 0:30:04.160 --> 0:30:07.360 just was enriched with the culture and I did figure 0:30:07.400 --> 0:30:12.959 it out. So I you know, I enjoyed it. You know, 0:30:13.240 --> 0:30:17.960 stepping out of the box of money and power is hard, right, 0:30:18.520 --> 0:30:19.400 so h yeah. 0:30:19.280 --> 0:30:21.000 They're just stepping out. Well you know what it is, Leon, 0:30:21.080 --> 0:30:22.880 it's stepping outside your comfort zone. I mean, we have 0:30:23.000 --> 0:30:25.200 music we grew up and traditionally you always go back 0:30:25.240 --> 0:30:27.760 and you know, I'll flipping around exam or something like that, 0:30:27.840 --> 0:30:30.000 and it's like, you know, nine eighties, nineties. But yeah, 0:30:30.000 --> 0:30:31.560 I've heard all those songs before and you can sing 0:30:31.600 --> 0:30:34.520 along that's fine, and yeah, okay, I like to go 0:30:34.560 --> 0:30:36.920 to shows where, you know, like I don't know when 0:30:36.960 --> 0:30:40.840 Bunberry was here or Bourbon and beyond, you know, down 0:30:40.840 --> 0:30:42.560 in Louisville, where you get exposed a whole bunch of 0:30:42.560 --> 0:30:46.520 different artists, because you know, there's ones I like. But 0:30:46.680 --> 0:30:48.360 I'm not going to listen to that NonStop. I mean, 0:30:48.360 --> 0:30:50.480 there's some new artists out there that are absolutely incredible. 0:30:50.560 --> 0:30:53.360 So I think life's too short. It's like, okay, whatever, 0:30:54.960 --> 0:30:55.840 I don't listen. 0:30:55.680 --> 0:30:58.080 To bad Bunny music. I didn't listen to his music 0:30:58.120 --> 0:30:59.400 because it's just. 0:30:59.440 --> 0:30:59.960 Not my show. 0:31:00.440 --> 0:31:03.760 I am a large genre right, mostly classic rock and 0:31:03.880 --> 0:31:09.800 the jazz. But I respect I respect that man because 0:31:09.840 --> 0:31:13.440 I have I wanted to see him on other platforms 0:31:14.120 --> 0:31:16.440 leading up to the halftime show. What kind of guy 0:31:16.680 --> 0:31:19.080 is he? Yeah, you know, and I watched from Stephen 0:31:19.120 --> 0:31:23.160 Colbert and some some different shows that kind of portray 0:31:23.600 --> 0:31:27.320 who he is, how he speaks and how he reacts, 0:31:27.720 --> 0:31:30.520 and I I have a lot of respect for the man, 0:31:30.680 --> 0:31:34.600 so I enjoyed it looking at it in that to. 0:31:34.680 --> 0:31:37.080 Those class, yeah, fair enough exactly, And I don't I 0:31:37.080 --> 0:31:39.080 don't you know, because you can form or purport to 0:31:39.120 --> 0:31:41.880 be something. It's like I have to like this specific music, 0:31:42.160 --> 0:31:44.080 like I'm not allowed to go outside that box. Like 0:31:44.160 --> 0:31:46.600 I'm not quite sure I agree with that if you 0:31:46.760 --> 0:31:49.040 like something like I kind of like this guilty pleasure. 0:31:49.200 --> 0:31:51.080 I have some guys that like chick flicks, like that's 0:31:51.160 --> 0:31:53.280 kind of funny, and you you know, break their chops 0:31:53.280 --> 0:31:55.840 about it. But it's like, yeah, it's what I like. Sorry, 0:31:55.840 --> 0:31:58.480 I would admitting that it's outside the color and outside 0:31:58.520 --> 0:32:01.240 the lines a little bit. And it's like and then 0:32:01.280 --> 0:32:04.880 you're so you know, caught up in your beliefs. It's like, 0:32:04.960 --> 0:32:08.520 you know, I don't know Progressives, for example, you got 0:32:08.520 --> 0:32:10.720 to pretend to really like The Grateful Dead and Fish 0:32:10.800 --> 0:32:16.120 it's terrible. I gotta pretend I like, like, oh my god, 0:32:16.120 --> 0:32:19.160 these sons are great. They're terrible. List't I smoke a 0:32:19.160 --> 0:32:21.640 lot of weed. I like, I'll lisson go. It's still terrible. 0:32:21.640 --> 0:32:26.680 It's just it's taking much longer. Or on the other 0:32:26.720 --> 0:32:29.640 side of that is Christians. You know, if you're the 0:32:29.720 --> 0:32:33.280 Christian identity, Christian and Christianity the whole thing, okay, with 0:32:33.360 --> 0:32:35.000 the rest of the world knows you love Jesus, Okay, 0:32:35.000 --> 0:32:37.720 get it awesome, that's awesome, But then you got to 0:32:37.760 --> 0:32:41.400 pretend to like the Christian rock and it's terrible. Like 0:32:41.480 --> 0:32:45.760 it's no, there's no green day of Christian rock, right, 0:32:45.800 --> 0:32:49.800 It's like it's it's kind of the antithesis of it 0:32:49.920 --> 0:32:51.400 or hip or whatever in my face, Like I gotta 0:32:51.440 --> 0:32:53.800 pretend to like this stuff. It's still good to go, yeah, 0:32:53.800 --> 0:32:57.440 this is not good and then go go listen to 0:32:57.480 --> 0:33:01.320 something else. Just say, but man, people, the whole identity 0:33:01.320 --> 0:33:03.080 thing is like wrapped up and it was just a 0:33:03.120 --> 0:33:05.280 pain and the but to try and stream that, I think, 0:33:05.320 --> 0:33:08.840 and you know, from what I understand, the you know, 0:33:08.880 --> 0:33:12.160 six million eyeballs were I'm sure I'm sure you liked that. 0:33:12.280 --> 0:33:14.800 I've seen Chris Rock, Chris Rock, seen Chris Rock too, 0:33:14.800 --> 0:33:17.680 but Chris Kid Rock rather live a few times and 0:33:17.960 --> 0:33:20.160 it's a great show. But like I've got bad, Buyer's 0:33:20.160 --> 0:33:22.080 pretty good. I mean, I just wish I would understand 0:33:22.080 --> 0:33:23.520 the music. I don't think I'm an download any of 0:33:23.560 --> 0:33:26.800 his stuff simply because I don't understand what he's talking about. 0:33:27.040 --> 0:33:29.960 But you know, the Latin beat and stuff like that, 0:33:30.000 --> 0:33:32.520 the choreography, the live wedding and all that stuff, and 0:33:32.560 --> 0:33:34.400 the fact that they got that much crap on and 0:33:34.440 --> 0:33:40.120 off the field in twenty minutes was absolutely incredible to me. Incredible. 0:33:40.720 --> 0:33:42.960 We'll do news and when we return, Dave the it 0:33:43.240 --> 0:33:46.520 guy is here. So Nancy Guthrie, that case now enters 0:33:46.520 --> 0:33:50.040 a second week. How Crypto could open the kidnapping floodgates 0:33:50.080 --> 0:33:51.920 not just for you know, the rich and powerful, but 0:33:52.400 --> 0:33:55.320 we could see a revival of kidnappings if they're successful 0:33:55.320 --> 0:33:56.880 with this. Just how close are they and what we 0:33:56.920 --> 0:33:58.920 need to know about Crypto and how all that works 0:33:58.920 --> 0:34:02.640 with kidnapping details just ahead. Scott's Loan show, Home of 0:34:02.640 --> 0:34:07.800 the Red, seven hundred al W Cincinnati. When you think 0:34:07.840 --> 0:34:10.160 about the American dream, you think about Bill Cunningham. 0:34:10.200 --> 0:34:12.840 I'm an American, and I always dream about Bill Cunningham. 0:34:12.920 --> 0:34:16.160 That's because Willy is so dreaming. 0:34:16.680 --> 0:34:17.960 Willy is so American. 0:34:18.120 --> 0:34:20.719 I bet he's got a big eagle tattooed on his chest. Now, 0:34:20.760 --> 0:34:23.439 I bet he's got a tattoo of an American muscle car. Yeah, 0:34:23.480 --> 0:34:25.520 and his nipples are probably the tires. You can't get 0:34:25.520 --> 0:34:26.520 any more American than that. 0:34:26.600 --> 0:34:31.319 You can't get any more American than Willie. 0:34:30.680 --> 0:34:35.160 Bill Cunningham today at twelve noon on seven hundred w 0:34:35.880 --> 0:34:45.719 l I'm not sure how to tackle your taxes. Are 0:34:45.719 --> 0:34:49.240 you sweating the small print? You may be experiencing foma, 0:34:49.760 --> 0:34:53.800 the fear of messing up the answer. Using turbo tax 0:34:53.880 --> 0:34:56.640 on into it Credit Karma, they help you get your 0:34:56.680 --> 0:34:59.200 biggest refund and then we help you do more with 0:34:59.320 --> 0:35:03.720 it personalized plan designed to help you hit your money goals. 0:35:04.440 --> 0:35:07.880 It's time to take your taxes to the max. Start 0:35:07.920 --> 0:35:10.320 filing today. In the Credit Karma app. 0:35:11.000 --> 0:35:13.560 Our family dog Piper was slowing down, scratching herself and 0:35:13.600 --> 0:35:16.439 losing interest in playtime. Here's your chance to win one 0:35:16.480 --> 0:35:20.840 thousand dollars. Just entered this nationwide keyword on our website. Friend, 0:35:21.080 --> 0:35:22.959 that's friend, enter it. 0:35:22.880 --> 0:35:24.040 Now, want to be. 0:35:26.320 --> 0:35:29.480 It's got phoning back on seven hundred w LW. Between 0:35:29.520 --> 0:35:32.920 Super Bowl and everything else, we are now into the 0:35:33.000 --> 0:35:36.920 second week of the Nancy Guthree kidnapping. FBI says we 0:35:36.960 --> 0:35:40.600 have no suspects. The family says they will pay the 0:35:40.840 --> 0:35:44.120 ransom several million dollars. So you hear that, you go, wow, 0:35:44.760 --> 0:35:46.600 could they really get away with us? And how does 0:35:46.600 --> 0:35:49.520 a crypto thing work? Anyway? Money it's untraceable. Is it 0:35:49.560 --> 0:35:52.359 like one of those Swiss bank accounts that bad guys 0:35:52.440 --> 0:35:55.040 used to back at the task. If you had a 0:35:55.040 --> 0:35:57.960 Swiss bank account, you're up to no good? Right, same 0:35:58.000 --> 0:36:00.640 with crypto. I'm not sure. So we see a new 0:36:00.640 --> 0:36:03.719 wave of kidnappings result because if they get away with it, 0:36:04.239 --> 0:36:06.719 could you imagine the floodgates opening up on That is 0:36:07.000 --> 0:36:10.200 Dave the it guy. This guy is a former black 0:36:10.200 --> 0:36:12.000 hat hacker, which mean he's from the bad guys that 0:36:12.040 --> 0:36:15.279 would hack and do things that I can't speak of 0:36:15.360 --> 0:36:17.400 right now, but now has seen the light. He's of 0:36:17.440 --> 0:36:19.520 white hat hackers who helps he good guys beat the 0:36:19.560 --> 0:36:23.520 bad guys, and especially when digital meets crypto and everything 0:36:23.520 --> 0:36:25.479 else in blockchain and what it all means. Dave, welcome, 0:36:25.520 --> 0:36:30.480 how you ben brother? Everything here is lovely? Well, let 0:36:30.480 --> 0:36:31.480 me put you back on speaker. 0:36:31.560 --> 0:36:31.920 There you go. 0:36:32.040 --> 0:36:35.120 Everything here is lovely, all right, So let's jump into 0:36:35.160 --> 0:36:38.080 this thing. It's a bizarre and gripping story. And you 0:36:38.160 --> 0:36:40.279 hope that she is still alive. Now I would think 0:36:40.320 --> 0:36:42.560 she is simply because the FBI is saying, look, you know, 0:36:42.600 --> 0:36:45.640 there's a kidnapping note, there's ransom. I'm sure the family 0:36:45.680 --> 0:36:48.200 has evidence that she's still alive, otherwise they wentn't offer 0:36:48.200 --> 0:36:52.200 the money. But how successful in the passes of spend. 0:36:52.200 --> 0:36:54.279 As I recall top of my head, I think was 0:36:54.320 --> 0:36:56.839 that the Colonial pipeline ransom was like two point three 0:36:56.880 --> 0:37:01.280 million dollars or something like that. Crypto to me is, uh, 0:37:01.960 --> 0:37:04.319 it seems to me like we've done this before, but 0:37:04.560 --> 0:37:06.719 somehow they've been able to get some of this money back, right. 0:37:08.239 --> 0:37:11.120 Yeah, you know, it's really kind of a mix. You know, 0:37:11.120 --> 0:37:15.360 it's not a big difference in a case like this, 0:37:15.560 --> 0:37:18.120 and it is from you know, if you get ransomware 0:37:18.160 --> 0:37:21.560 on your computer and it's time to pay with bitcoin, 0:37:21.719 --> 0:37:27.040 you know, it's it's traceable. It's not as anonymous as 0:37:27.080 --> 0:37:33.560 people think. You know, Bitcoin in and of itself isn't anonymous. 0:37:34.760 --> 0:37:37.080 It's all a matter of how you set it up 0:37:37.160 --> 0:37:39.600 and the steps that you can't. 0:37:39.920 --> 0:37:40.600 You know, you get to. 0:37:40.560 --> 0:37:42.520 Prethink a little bit, you know, if you really if 0:37:42.560 --> 0:37:45.920 I put my black dad on, if I was going 0:37:46.000 --> 0:37:49.120 to do something like this, I needed to start months 0:37:49.120 --> 0:37:53.040 ago by creating an anonymous, you know, bitcoin address, but 0:37:53.600 --> 0:37:55.520 I would need to make sure that I'm bouncing my 0:37:55.640 --> 0:37:59.320 VPNs around through the tour network, which is the dark web. 0:38:00.080 --> 0:38:03.040 Want to make sure that I'm not using anything known 0:38:03.400 --> 0:38:05.160 that you know it has ever been tied to me in 0:38:05.200 --> 0:38:12.920 the past. I'm not using any banking regulation. Uh country easy, 0:38:12.920 --> 0:38:16.680 you know at the US in places where you mentioned Switzerland, 0:38:16.800 --> 0:38:21.160 i'mly enough, But if I wanted to cash out, Switzerland 0:38:21.160 --> 0:38:22.920 would be one of the places I would want to 0:38:22.960 --> 0:38:27.560 cash out too, for that reason, well, for the anonymity. 0:38:27.680 --> 0:38:28.759 So all right, so I wouldn't want to. 0:38:28.800 --> 0:38:30.719 Yeah, let me go through the first steps here, because 0:38:30.760 --> 0:38:33.520 you know, again we're still most I don't know most people, 0:38:33.560 --> 0:38:35.839 but younger people certainly have a handle on crypto. Most 0:38:35.960 --> 0:38:38.240 anybody over the age of forty, I think may struggle 0:38:38.280 --> 0:38:40.279 with it. And if you're ever fifty, good luck with that. 0:38:40.360 --> 0:38:45.000 But it's blockchain, it's encoded. It's so they set up 0:38:45.040 --> 0:38:47.440 a I guess they would set up a bank account 0:38:47.480 --> 0:38:50.000 in which the ransom money would be paid in crypto. 0:38:50.640 --> 0:38:52.440 How does that whole transfer work? What goes on? 0:38:53.760 --> 0:38:57.160 So it may not necessarily be a bank as typical 0:38:57.200 --> 0:39:00.319 people consider. You know, they're bank down the street. It's 0:39:00.400 --> 0:39:04.360 more of an exchange at crypto exchange, and you know, 0:39:04.360 --> 0:39:06.359 you get online. There are a lot, you know, their 0:39:07.000 --> 0:39:11.480 coinbase and Binance and a whole bunch of others. And 0:39:11.560 --> 0:39:13.839 you have to also look at what what kind of 0:39:14.280 --> 0:39:18.200 cryptocurrency is being asked for. You know, it's bitcoin that 0:39:18.440 --> 0:39:20.680 we all throw around bitcoin name because it's the most 0:39:20.680 --> 0:39:24.160 well known name. But there are other forms of cryptocurrency 0:39:24.640 --> 0:39:29.040 that use different you have that use different block chains. 0:39:29.440 --> 0:39:33.800 Do you have ethereum and many others. So even Trump 0:39:33.880 --> 0:39:36.040 at a trump mean coin, right that was trading out. 0:39:36.200 --> 0:39:39.360 So anybody can create a coin of their own flavor 0:39:39.520 --> 0:39:43.480 and decide what the value is of that coin, and 0:39:43.560 --> 0:39:46.040 it's up to people to buy and sell it and 0:39:46.120 --> 0:39:50.120 keep that value flowing. Right, So that's kind of the beginning. 0:39:50.640 --> 0:39:55.440 But which have whatever platform that you're gonna get your 0:39:55.520 --> 0:40:00.839 bitcoin for your you know, cryptocurrency from, that's where you 0:40:00.880 --> 0:40:04.799 can transfer that money to different wallets, you know, trying 0:40:04.840 --> 0:40:08.160 to play chase the funds, hide the money from from law, 0:40:08.280 --> 0:40:12.879 enforcemate that sort of thing, and ultimately consolidated all back 0:40:12.920 --> 0:40:14.520 into a traditional bank account. 0:40:15.280 --> 0:40:17.880 So somebody you have a couple of you know, all 0:40:17.880 --> 0:40:22.120 these digital accounts and I requested, why wire me some money? Uh, 0:40:22.239 --> 0:40:26.640 there are little tiny finger digital fingerprints in there. That 0:40:26.680 --> 0:40:28.960 would be able to trace it to a person. So 0:40:29.040 --> 0:40:32.680 it's not totally and completely anonymous. So how many layers 0:40:32.719 --> 0:40:34.480 of laundering then has to go on here? 0:40:35.640 --> 0:40:38.480 Uh for for you know, jest to get away with 0:40:38.600 --> 0:40:42.920 it quite a bit, quite a bit, I say, somebody 0:40:42.920 --> 0:40:45.319 that would put something like that together, if they just 0:40:45.360 --> 0:40:47.680 did it off, they're tough because they pay it, you know, 0:40:47.719 --> 0:40:50.080 at the end of something like this agut thery thing. 0:40:50.600 --> 0:40:53.719 Then you know, you might fall enforcement might have an 0:40:53.719 --> 0:40:56.359 easier way to trace them, you know, easier time. 0:40:56.440 --> 0:40:57.080 I mean that in a. 0:40:57.040 --> 0:41:01.120 Fair way, but uh, you know, because they are not 0:41:02.400 --> 0:41:05.440 they didn't think it through right. They made a mistake somewhere. 0:41:06.640 --> 0:41:08.880 But yeah, I could take you know, if if I 0:41:09.239 --> 0:41:12.520 you know, said hey, uh get me five bitcoin and 0:41:12.600 --> 0:41:15.960 you sent me five, I could split that up to 0:41:16.000 --> 0:41:18.520 be you know, half a big point here and and 0:41:18.880 --> 0:41:21.200 because of a big cooin there and whatever and spread 0:41:21.200 --> 0:41:25.200 that out to tim payment. All of those would you 0:41:25.200 --> 0:41:28.640 could see those on the blockchain, which is basically you know, 0:41:28.640 --> 0:41:31.319 if you think of an old ticker tape, uh type 0:41:31.320 --> 0:41:34.239 of thing, it's like a ticker tape floating by going 0:41:34.280 --> 0:41:38.320 by on your screen. It says, you know, this amount 0:41:38.520 --> 0:41:41.920 or one point seven big coin went from wallet A 0:41:42.239 --> 0:41:45.320 to wallet be. That's aught it would show is about 0:41:45.320 --> 0:41:48.920 to randomize wallet numbers and not necessarily people's names. And 0:41:48.960 --> 0:41:51.360 then that's where the investigators have to really get busy, 0:41:51.440 --> 0:41:54.840 because now you have to go faring where have those 0:41:54.880 --> 0:41:59.280 wallets UH contacted and their connected to the pass? What banks? 0:41:59.360 --> 0:42:05.399 What what? What scryptocurrency companies have they connected to? Et cetera, 0:42:05.440 --> 0:42:07.560 et cetera. And like I said, if somebody did their 0:42:07.600 --> 0:42:10.919 homework up front and we created all this stuff months 0:42:10.960 --> 0:42:13.280 ago and then let them go what we call dark, 0:42:13.360 --> 0:42:16.839 which means nobody's using them, nothing's happening with them, they 0:42:16.880 --> 0:42:19.200 kind of fall off the radar. Then when you go 0:42:19.320 --> 0:42:23.640 to case we use them and law enforcement tries to 0:42:23.680 --> 0:42:27.040 trace them, then they've got no history to look at, right, 0:42:27.080 --> 0:42:30.320 there's nothing there. It's been dark for months or years 0:42:30.400 --> 0:42:33.719 or whatever in case y Be, you know. And and 0:42:33.760 --> 0:42:36.160 then that way it makes them much harder to figure 0:42:36.160 --> 0:42:38.640 out who is assigned to. And by the time they 0:42:38.640 --> 0:42:42.440 do check it down, you had time to kind of 0:42:43.280 --> 0:42:45.520 wash that, you know, wash it through a different place. 0:42:45.560 --> 0:42:47.600 So there's no way to flag that ahead of time 0:42:47.640 --> 0:42:49.799 that the counts active like you see the typical bank, 0:42:49.840 --> 0:42:51.640 you'd have to keep an eye on it all till 0:42:51.640 --> 0:42:54.920 you have to matter all the time, and you didn't 0:42:54.960 --> 0:42:55.480 know what it is. 0:42:55.920 --> 0:42:59.680 I mean, I mean a wallet address can be up 0:42:59.680 --> 0:43:02.799 to like thirty five characters long, and it would just 0:43:02.840 --> 0:43:06.840 be random X y, thirty seven, E five, you know, 0:43:06.920 --> 0:43:09.920 et cetera, And you'd have to know what that address 0:43:10.000 --> 0:43:11.759 is going to be edified, which you're just not going 0:43:11.800 --> 0:43:12.120 to know. 0:43:12.719 --> 0:43:15.080 Yeah, no, And it's I know, it's really hard to 0:43:15.120 --> 0:43:17.920 describe for those of us who aren't savvy with crypto 0:43:18.120 --> 0:43:21.040 exactly what's going on here. But you know, for those 0:43:21.040 --> 0:43:24.040 of us don't live in that world, there are different ways, 0:43:24.080 --> 0:43:27.720 as you said, multiple wallets, different block chaps, converted, different 0:43:27.719 --> 0:43:30.400 forms of change. If you do that enough times, does 0:43:30.480 --> 0:43:34.439 it become practically untraceable, unrecoverable it does? 0:43:34.719 --> 0:43:38.439 You know? You could you could take a bigcoin and 0:43:39.120 --> 0:43:43.479 exchange it into ethereum, exchange it into the salata, et cetera. 0:43:44.040 --> 0:43:46.760 And when I start filling out these names of other cryptos, 0:43:46.880 --> 0:43:50.640 I mean think about there are thousands on the global scale, 0:43:51.640 --> 0:43:57.080 and you know, these well known cryptos thousands, and so 0:43:57.680 --> 0:43:59.719 I could take you know, that one big coin and 0:44:00.200 --> 0:44:04.239 break down so minutely that in a ware a few 0:44:04.239 --> 0:44:07.400 to trace it, you had to you know, tase a point. 0:44:07.680 --> 0:44:11.880 Here is zero zero seven five three segment of bitcoin 0:44:12.000 --> 0:44:16.920 that get transferred into Solara, that get transferred into uh, 0:44:17.280 --> 0:44:18.520 you know, ethereal. 0:44:19.000 --> 0:44:22.520 And then different wallet's on top of that. It sounds 0:44:22.600 --> 0:44:24.800 like you're literally trying to find not even a needle 0:44:24.800 --> 0:44:27.719 in a haystack, but you know, maybe just the very 0:44:27.800 --> 0:44:31.400 tip of the needle in the in a world of haystacks. 0:44:31.800 --> 0:44:35.080 It sounds almost untraceable if they're doing it right. You know, 0:44:35.120 --> 0:44:37.640 it's really early in this investigation. We also don't know 0:44:37.760 --> 0:44:41.239 exactly what the FBI knows. We never will until maybe 0:44:41.320 --> 0:44:43.359 later at some point in years and years and years 0:44:43.360 --> 0:44:47.440 from now we're still around, hopefully, Nancy Guthrie is, but 0:44:48.200 --> 0:44:50.319 does it sound does this look like like this is 0:44:50.360 --> 0:44:52.759 a lot more organized than a snatch and grab, like 0:44:52.840 --> 0:44:54.440 they put a lot of thought on this. Does does 0:44:54.480 --> 0:44:56.920 it come off as you and again we don't know 0:44:56.920 --> 0:44:59.160 anything behind the scenes here, but do you have that 0:44:59.200 --> 0:45:02.760 suspicion that this is a really well organized operation? 0:45:04.880 --> 0:45:08.120 You know, I I don't know, and I'll say it 0:45:08.160 --> 0:45:10.960 for two reasons. Well, when I know that there was 0:45:11.320 --> 0:45:13.800 some guy at his name is staves me that's already 0:45:13.840 --> 0:45:17.359 been uh you know, got in trouble this week or 0:45:17.560 --> 0:45:22.640 sometimes you know, last week of a fraudulent crypto claims. Right, 0:45:22.680 --> 0:45:27.640 he's you know, and and and so obviously that idea 0:45:27.719 --> 0:45:31.440 came out and somebody started to cash in on the idea. 0:45:32.120 --> 0:45:34.840 But it also does to me like it took it 0:45:34.920 --> 0:45:38.160 took a long time to get to the crypto piece 0:45:38.200 --> 0:45:42.600 of this puzzle, you know, whereas I used my uh well, 0:45:42.719 --> 0:45:47.839 so my experience was ransomware and not necessarily extortion via 0:45:48.120 --> 0:45:52.160 kid happy, but you know, in ransomware, you immediately know, 0:45:52.880 --> 0:45:56.000 hey there's a ransom for block for crypto. You know, uh, 0:45:56.040 --> 0:45:58.759 it's right on your communience street. Hey this big coin 0:45:58.880 --> 0:46:02.160 by this day or goes up or whatever the case is. 0:46:02.280 --> 0:46:06.040 So you know pretty quickly, and if if that type 0:46:06.080 --> 0:46:10.520 of extortion or that type of organization is getting into 0:46:10.560 --> 0:46:17.640 the physical kid that being a crypto world, then you know, gosh, 0:46:18.040 --> 0:46:21.239 they were very patient, right, you know, to plan out 0:46:21.239 --> 0:46:24.080 that kid that being to do it and then wait 0:46:24.360 --> 0:46:28.280 a little bit before they have throughout the whole crypto 0:46:28.680 --> 0:46:31.960 gall and so I think, you know, it's hard to say, 0:46:32.080 --> 0:46:35.520 I mean, gosh, it feels like it's maybe maybe it's 0:46:35.560 --> 0:46:39.160 not an entirely new world for he's into law enforcement people. 0:46:39.680 --> 0:46:43.240 But you know when they start bringing in their IT people, 0:46:43.280 --> 0:46:48.080 in their their people that trace this thing, geta fe 0:46:48.120 --> 0:46:49.360 actually do flavor. 0:46:49.960 --> 0:46:52.719 It is Uh, it's pretty jaw dropping because you know, 0:46:52.760 --> 0:46:54.960 in the past, as we mentioned earlier, it's Dave, the 0:46:55.000 --> 0:46:56.520 I T guy in the show on seven hundred w 0:46:56.880 --> 0:47:00.200 w w's our black hat white hat hacking expert on 0:47:00.239 --> 0:47:02.840 the show and knows a lot of things about the 0:47:02.880 --> 0:47:07.120 deep and dark Web and things unbelievable stuff that he's 0:47:07.160 --> 0:47:09.600 seen online. And unfortunately he's working on the good guy 0:47:09.680 --> 0:47:12.680 side of this thing, has no hand in this investigation, 0:47:12.800 --> 0:47:14.359 but it's kind of taking us through what the FBI 0:47:14.480 --> 0:47:17.920 is up against here. In the ransom for Nancy Guthrie, 0:47:17.960 --> 0:47:19.759 who we presume is still live, the family came out 0:47:19.800 --> 0:47:21.880 and said, we'll give you the six million. It's going 0:47:21.960 --> 0:47:25.000 to be in bitcoin or wreathium or whatever the digital wallet, 0:47:25.040 --> 0:47:28.440 whatever the crypto is, and it'll be converted and laundered 0:47:28.440 --> 0:47:30.359 in a bunch of different ways, making it really really 0:47:30.400 --> 0:47:32.760 hard for anyone to get traced. So you know, typically 0:47:32.800 --> 0:47:35.640 We've all seen the heist movies where they've got Duffel 0:47:35.640 --> 0:47:38.440 bags full of hundreds in jenas Jason Stadium being a 0:47:38.440 --> 0:47:42.040 badass or something like that. In this case, it's all digital. 0:47:42.080 --> 0:47:44.080 So you don't have that transportation issue. You don't have 0:47:44.120 --> 0:47:46.480 the physical cash issue. You rob a bank, right, they 0:47:46.560 --> 0:47:48.600 throw the bundle in that has the tracer on or 0:47:48.640 --> 0:47:52.200 the die pack. Can you have a digital equivalent of that? 0:47:53.080 --> 0:47:55.280 Knowing that they're going to give these people or person 0:47:55.360 --> 0:47:58.600 bitcoin or whatever it might be, they can the fbiack, 0:47:58.600 --> 0:48:00.400 Can the Feds actually put a little bit of a 0:48:00.560 --> 0:48:04.080 I don't know, a digital fingerprint in that particular transaction 0:48:04.239 --> 0:48:05.160 or is that untouchable? 0:48:07.320 --> 0:48:10.439 It's it's not assari I have put it there. It's 0:48:10.520 --> 0:48:14.520 more so that by default electronic items put them there. 0:48:14.960 --> 0:48:17.320 You know, like your computer has an IDEA address, so 0:48:17.360 --> 0:48:20.120 that's okay, but it also has a MAC address, and 0:48:20.160 --> 0:48:22.759 that it is a fingerprint for your computer or your 0:48:22.760 --> 0:48:26.880 phone or anything in technology that such is the Internet. 0:48:27.040 --> 0:48:30.879 So you know, there are different fingerprints the routers that 0:48:31.280 --> 0:48:34.160 a signal goes through, uh, leaves of drifts, So there 0:48:34.239 --> 0:48:38.439 are you know, I mean, you know lower as you said, 0:48:39.000 --> 0:48:41.920 tracing package that that people can hear that. You know, 0:48:41.960 --> 0:48:44.680 law enforcement could use that, all the people can use 0:48:44.719 --> 0:48:49.040 the kind of be a bigger picture. But again, if 0:48:49.040 --> 0:48:51.480 somebody's planned it out well enough, you know, it would 0:48:51.520 --> 0:48:55.960 be the same as you know, if you went and 0:48:56.000 --> 0:48:59.160 buy yourself a house and put it under a shell 0:48:59.239 --> 0:49:01.880 court that was by a shell corp, by a shell corporate, 0:49:01.920 --> 0:49:05.160 et cetera. You know, somebody can ultimately figure out that 0:49:05.239 --> 0:49:07.800 you own that house. Let's won't take them a while, 0:49:07.920 --> 0:49:10.920 and by the time they figured it out, you may 0:49:10.920 --> 0:49:14.960 not care, you know. So you know, different, different analogy, 0:49:15.040 --> 0:49:20.040 but trying the same same idea as to how hard 0:49:20.080 --> 0:49:23.239 it could be. So is it impossible? Absolutely not. You know, 0:49:23.280 --> 0:49:27.560 they're law enforcement takes down these ransomware games, you know, 0:49:27.640 --> 0:49:31.440 on an annual basis. So it happens, it gets crazy. 0:49:31.520 --> 0:49:35.640 It just isn't as fast usually as most people want 0:49:35.719 --> 0:49:39.120 it to be. But again, this kidnapper, a person, whatever 0:49:39.200 --> 0:49:42.839 this whole deal is, you know, not not be as 0:49:43.080 --> 0:49:46.080 tech savvy as if they are. They might be uh 0:49:46.200 --> 0:49:52.239 scrambling or shares. Now they're going to mess it up 0:49:52.280 --> 0:49:53.360 and give themselves away. 0:49:53.560 --> 0:49:57.080 Yeah. Now, in the past, you know, we we've seen 0:49:57.120 --> 0:49:59.640 a rise in these things largely as you mentioned, it's ransomware, 0:49:59.640 --> 0:50:02.239 colonial pipeline. I just looked this up. FBI got two 0:50:02.280 --> 0:50:05.440 point three million back from that and six million of 0:50:05.480 --> 0:50:09.600 the fifteen paid for the Chicago crypto case. But now 0:50:09.760 --> 0:50:12.400 now this is a high profit, high profile individual, national 0:50:12.400 --> 0:50:15.880 attention on this whole story. If this is successful, I mean, 0:50:15.960 --> 0:50:17.799 it's like a I don't know, maybe a modern day 0:50:17.880 --> 0:50:20.800 version of the Lindberg baby kidnapping, right where the FBI 0:50:20.880 --> 0:50:23.520 said enough, we're going to stop this, because back in 0:50:23.520 --> 0:50:26.040 the twenties and thirties it was rampant with kidnappers for 0:50:26.120 --> 0:50:30.080 the same thing until it became a federal crime. If 0:50:30.080 --> 0:50:32.400 indeed this looks and it turns out to be successful 0:50:32.440 --> 0:50:34.839 over a long period of time, Dave, do you think 0:50:34.840 --> 0:50:36.200 that other people look at this and go, now it 0:50:36.239 --> 0:50:39.120 opens the fudgates for kidnappers. 0:50:39.640 --> 0:50:43.359 Absolutely, I mean you've already got you know, kidnapped being 0:50:43.400 --> 0:50:47.080 a store. Shit is going on and Eastern European countries, 0:50:48.239 --> 0:50:50.000 you know. And then just like you said, this has 0:50:50.040 --> 0:50:52.759 been a high profile enough that you know, I watched 0:50:52.840 --> 0:50:56.440 BBC and other international channels and this has shown up 0:50:57.000 --> 0:51:00.799 on the international stage. And it may be that it's 0:51:00.840 --> 0:51:04.040 already happened in Eastern Europe at a local level where 0:51:04.120 --> 0:51:04.840 we are. 0:51:04.680 --> 0:51:05.960 Not hearing about it. 0:51:06.080 --> 0:51:08.239 And it could be that, you know, the FBI and 0:51:08.800 --> 0:51:11.720 ANSA and whoever else has had to reach out across 0:51:11.760 --> 0:51:14.799 the pond to get some experience or to get some 0:51:14.920 --> 0:51:18.000 ideas or tips. You know, this could already be a 0:51:18.040 --> 0:51:20.799 thing that we're just in a dark because you know, 0:51:20.840 --> 0:51:24.320 typically America is behind Europe and just about everything. 0:51:24.719 --> 0:51:28.759 Right techno from a technology perspective. But on that I 0:51:28.800 --> 0:51:30.759 look at this and go okated. In nineteen thirty two, 0:51:30.760 --> 0:51:33.080 I believe it was when the Lindberg baby disappeared as 0:51:33.120 --> 0:51:36.839 kidnapped and Charles bertoll Hopman was the one who was 0:51:38.200 --> 0:51:41.800 caught and summarily execute as a result of that capital crime. 0:51:42.600 --> 0:51:44.919 That changed federal laws. They changed right away. It became 0:51:44.960 --> 0:51:46.920 a the preview the FBI, and now you could go 0:51:46.960 --> 0:51:49.360 across state lines and the death penalty was part of 0:51:49.400 --> 0:51:51.759 this whole thing, and it stopped a lot of the kidnappings. 0:51:51.760 --> 0:51:53.319 We saw a little bit, you know, Patty Hurst back 0:51:53.320 --> 0:51:56.680 in the seventies with different types of movements, but now 0:51:56.719 --> 0:51:58.880 it looks like it's back in a crypto form. Is 0:51:58.880 --> 0:52:01.279 there anything agat new to change laws to do what 0:52:01.320 --> 0:52:04.200 they did in nineteen thirty two with Lindbergh to prevent 0:52:04.280 --> 0:52:07.239 more kidnappings, or are our hands tied when it comes 0:52:07.280 --> 0:52:07.480 to this. 0:52:09.000 --> 0:52:11.239 Yeah, it's a good question. Again, I only played an 0:52:11.239 --> 0:52:14.000 attorney on YouTube, so I have to gets here. But 0:52:14.360 --> 0:52:17.880 I think, you know, when it comes to like me 0:52:18.080 --> 0:52:21.000 being if I was ex kiddingapper and I said an 0:52:21.040 --> 0:52:24.799 email or some kind of note about ransomware, as soon 0:52:24.840 --> 0:52:30.440 as I involved the cryptocurrency world, in my esteem, I 0:52:30.520 --> 0:52:33.440 believe that the Feds already have some laws already wrapped 0:52:33.440 --> 0:52:36.799 around in place to make that a federal card. You know, 0:52:36.880 --> 0:52:39.719 we have that, we have that with ransomware. As soon 0:52:39.719 --> 0:52:44.000 as you do that, the Feds get involved, be involved 0:52:44.000 --> 0:52:47.080 if they want to be at least. So I think 0:52:47.520 --> 0:52:50.799 to some extent that that rapper is already there. But 0:52:51.239 --> 0:52:54.200 with day now, you know, the law, have any kids 0:52:54.239 --> 0:52:56.680 up the technology you know that we that we see 0:52:56.719 --> 0:53:00.719 every you know, every year and every everything that happens, 0:53:01.160 --> 0:53:05.400 It wouldn't surprised me that some new kind of tirestore 0:53:05.640 --> 0:53:09.680 or additional you know, get dumb or something would would 0:53:09.680 --> 0:53:12.600 get looked at or something like this, especially if it 0:53:12.640 --> 0:53:16.360 just becomes effective. I really, I hate I hate to 0:53:16.400 --> 0:53:19.440 say that I'm interested. Didn't see how this turned out, 0:53:20.080 --> 0:53:21.879 but I mean, just how this turned out. 0:53:22.000 --> 0:53:24.200 Yeah, well I think we are too, because it feels 0:53:24.320 --> 0:53:25.879 like that might be hanging in the balance here. 0:53:26.239 --> 0:53:26.399 Uh. 0:53:26.440 --> 0:53:28.200 And then, as you said, the FBI has really got 0:53:28.200 --> 0:53:29.960 that work cut out for them. He's Dave, the I 0:53:30.040 --> 0:53:32.800 T guy in the Scotsland. Appreciate you jumping on this morning, buddy. 0:53:32.800 --> 0:53:34.480 Always great information, all the. 0:53:34.400 --> 0:53:36.799 Best, Thank you, thank you. 0:53:37.080 --> 0:53:39.680 Take care of yourself. We'll do a news update here momentarily. 0:53:39.760 --> 0:53:39.960 Weather. 0:53:39.960 --> 0:53:42.680 It's gonna get a lot warmer real quick. It's gonna matter. 0:53:42.680 --> 0:53:44.759 We're gonna be walk around necked this time tomorrow. We'll 0:53:44.760 --> 0:53:48.400 find out just how warm slowly seven hundred ww. 0:53:48.320 --> 0:53:49.560 My Heart Radio. 0:53:50.840 --> 0:53:53.200 Guys a one its first two gold medals at these 0:53:53.200 --> 0:53:56.560 Winter Olympics. Sunday quad man Ilium Mallanon called the environment 0:53:56.640 --> 0:53:59.800 electric after your elpic secure gold in the team figure skating. 0:54:00.360 --> 0:54:04.120 I feel so great. 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People 0:54:58.760 --> 0:55:01.759 fifty or older are over six times more likely to 0:55:01.760 --> 0:55:05.520 be hospitalized with new macockol pneumonia compared to adults eighteen 0:55:05.520 --> 0:55:06.320 to forty nine. 0:55:06.680 --> 0:55:08.360 Just one shot and He'll protect you. 0:55:08.880 --> 0:55:14.080 Learn more and schedule at faxassist dot com. That's vaxassist 0:55:14.440 --> 0:55:16.759 dot com sponsored Byfeizer. 0:55:16.800 --> 0:55:19.440 Jeff Weiler, Honda dot Com. 0:55:19.480 --> 0:55:23.040 Everyone needs help every now and then, and she's here 0:55:23.080 --> 0:55:26.000 to help us get our heads right. This is Mental 0:55:26.040 --> 0:55:28.759 Health Monday with mental health expert Julie Hattershire. 0:55:29.560 --> 0:55:33.040 Yeah, mental Health Monday. That's how we roll, especially today 0:55:33.080 --> 0:55:35.759 with you know you're in winter and everything else. We've 0:55:35.800 --> 0:55:37.920 talked a lot about that. There's another element here too, 0:55:37.960 --> 0:55:40.279 and it is probably one of the things if you 0:55:40.360 --> 0:55:43.480 think of the elements and illnesses that you don't want 0:55:43.520 --> 0:55:45.200 to get, not that you want to get one, but 0:55:45.239 --> 0:55:47.960 you don't want to get, dementia has to be pretty 0:55:47.960 --> 0:55:49.719 near the top of list for you, right, It is 0:55:49.719 --> 0:55:53.160 for me because that effects of forty two percent of 0:55:53.200 --> 0:55:55.640 people over the age of fifty five see some of 0:55:55.640 --> 0:55:59.160 the effects of dementia. So brain changes begin decades though 0:55:59.160 --> 0:56:01.400 before the symptoms of We know that now there's a 0:56:01.440 --> 0:56:03.560 new tool that could help in this, and of course 0:56:03.640 --> 0:56:09.040 Julie Heatershare, our licensed mental health therapist, to explain. Julie, welcome, Hey, 0:56:09.080 --> 0:56:11.720 how are you. I'm doing fine. I worry about things 0:56:11.760 --> 0:56:14.080 like you know, als and dementia. I mean, these are horrible, 0:56:14.120 --> 0:56:17.279 horrible illnesses that you wouldn't even wish on your worst 0:56:17.360 --> 0:56:21.080 enemy because and I think for dementia, for the person, 0:56:21.160 --> 0:56:24.879 it's probably not bad. I'm guessing it's the caregivers. It's 0:56:24.920 --> 0:56:27.880 your loved ones that watch this cognitive decline occur. And 0:56:27.880 --> 0:56:29.279 that's the worst part about it. 0:56:29.320 --> 0:56:32.560 I think it's a really hard part about it. And 0:56:32.600 --> 0:56:35.240 this is a topic that's so important to me because 0:56:35.480 --> 0:56:38.200 I have Alzheimer's on both sides of my family. My 0:56:38.280 --> 0:56:42.440 maternal grandmother at Alzheimer's, my father currently does, and then 0:56:42.520 --> 0:56:45.719 my sons get that double whammy of Alzheimer's from me, 0:56:46.200 --> 0:56:48.640 but they get a whole lot of Parkinson's disease on 0:56:48.680 --> 0:56:50.880 their dad's side of the family, which is another illness. 0:56:50.960 --> 0:56:53.200 Yeah, not wish on your worst enemy. 0:56:53.400 --> 0:56:56.120 So I've been really paying a lot of attention of 0:56:56.239 --> 0:56:59.480 late to what we can do to prevent or mitigate 0:56:59.520 --> 0:57:03.080 the impact of these neurological illnesses, and dementia is one 0:57:03.120 --> 0:57:04.760 that I've been focused on because I have been dealing 0:57:04.760 --> 0:57:06.080 with it with my dad excellence. 0:57:06.640 --> 0:57:08.719 I mean not excellent, your dad is excellent. That you are, 0:57:08.800 --> 0:57:10.799 you know, because I think a lot of people worry 0:57:10.800 --> 0:57:13.000 about it, and maybe we can assuage some fears here. 0:57:13.719 --> 0:57:15.960 Yeah, I think maybe we can give people some information 0:57:16.160 --> 0:57:18.360 that you might not hear in the news so much 0:57:18.400 --> 0:57:20.120 so in the news, we hear a whole lot about 0:57:20.680 --> 0:57:23.520 supplements for brain health, and those can be really useful 0:57:23.640 --> 0:57:29.160 about changing your diet the Mediterranean diet, nuts, grains, vegetables, fish, 0:57:29.280 --> 0:57:30.840 not a lot of meat, not a lot of deep 0:57:30.880 --> 0:57:33.600 fried food, Olive oil, not a lot of sugar. That 0:57:34.440 --> 0:57:39.800 definitely improves mental cognition. Pharmaceuticals, there are new medications out 0:57:39.840 --> 0:57:42.960 there that slow the impact. But something that I think 0:57:43.040 --> 0:57:46.720 doesn't get a whole lot of traction in the media 0:57:46.840 --> 0:57:51.120 are the cognitive and lifestyle changes that you can make 0:57:51.480 --> 0:57:55.080 that will either prevent the disease to some degree or 0:57:55.080 --> 0:57:58.160 at least slow the onset of the symptoms and compress 0:57:58.200 --> 0:58:00.880 it into a shorter time frame. You're dealing with it 0:58:01.000 --> 0:58:03.440 in the last few years of your life, perhaps not 0:58:03.600 --> 0:58:05.360 the last decade or two of your life. 0:58:05.440 --> 0:58:09.440 Okay, so let's start there. Then. From your experience, it's 0:58:09.480 --> 0:58:11.840 called cognitive reserve. I think that's the big thing I mentioned. 0:58:11.880 --> 0:58:13.200 You know, there's a new tool that can he is 0:58:13.200 --> 0:58:14.960 it really a tool? What's cognitive reserve? 0:58:15.720 --> 0:58:19.040 It's not so much a tool as it is a 0:58:19.160 --> 0:58:23.000 word to describe a bunch of different things that all 0:58:23.080 --> 0:58:27.920 fall into this idea that the more brain matter you 0:58:28.000 --> 0:58:32.080 have that you use, the more you can lose before 0:58:32.120 --> 0:58:34.400 you start to notice it. So think of it like 0:58:34.520 --> 0:58:37.600 your brain's bank account. If you have a lot of 0:58:37.680 --> 0:58:41.000 money in your actual bank account, you can lose five 0:58:41.080 --> 0:58:43.440 hundred dollars and while you might not be happy about it, 0:58:43.440 --> 0:58:45.439 it's not going to have a huge impact on your life. 0:58:45.760 --> 0:58:47.880 If you've only got one thousand dollars in your bank 0:58:47.880 --> 0:58:50.240 account and you lose five hundred, five hundred is going 0:58:50.280 --> 0:58:52.680 to have a much bigger impact on your life. So 0:58:52.800 --> 0:58:58.040 the more cognitive matter you have in your brain at 0:58:58.080 --> 0:59:00.920 the time that the symptoms begin, the more you can 0:59:00.960 --> 0:59:04.720 lose before you really start to notice the effects. So 0:59:04.760 --> 0:59:07.920 we're talking about how to bulk up your brain such 0:59:08.000 --> 0:59:10.880 that how to bulk up your brain's bank account such 0:59:10.960 --> 0:59:14.360 that the dementia doesn't have such a huge impact. 0:59:14.600 --> 0:59:17.480 Okay, like a muscle, right, you build it up superhuman 0:59:17.520 --> 0:59:20.040 strength there and you can lose a little but you'll 0:59:20.080 --> 0:59:22.440 still be okay. So cognitive reserve, So how do you 0:59:22.480 --> 0:59:24.200 build that brain up and what you're talking about, how 0:59:24.200 --> 0:59:25.800 do you add funds to that account? 0:59:26.680 --> 0:59:29.640 Well, so the first thing is this idea of life 0:59:29.640 --> 0:59:34.000 long learning. And for many people that's a tenant they 0:59:34.040 --> 0:59:36.320 live by. But for other people, they go to school, 0:59:36.360 --> 0:59:38.360 they go to high school, they may go to college, 0:59:38.680 --> 0:59:42.520 and then they sort of fall into doing the same 0:59:42.640 --> 0:59:44.960 thing over and over and over again in their life 0:59:45.000 --> 0:59:48.280 and not trying to either deep in their learning or 0:59:48.360 --> 0:59:51.919 learn something new. So one of the things that we've 0:59:52.000 --> 0:59:54.480 learned in a whole bunch of years of studying this 0:59:54.800 --> 0:59:58.960 is that lifelong learning continuing to challenge your brain, either 0:59:59.040 --> 1:00:01.960 going deeper in the field that you're already in, learning 1:00:01.960 --> 1:00:04.360 more and more about what you do, picking up a 1:00:04.400 --> 1:00:07.760 new hobby, learning a new language, learning a new skill, 1:00:08.040 --> 1:00:11.400 and having it be something that you can actually practice 1:00:11.520 --> 1:00:16.280 and put into use keep all of those brain cells functioning. 1:00:16.320 --> 1:00:20.480 It actually builds new brain connections, new neural connections, and 1:00:20.680 --> 1:00:24.080 it can build new brain cells, and so that when 1:00:24.280 --> 1:00:27.600 some start to die as a result of the dementia, 1:00:27.640 --> 1:00:31.720 you have others to take their place. So lifelong learning, 1:00:32.640 --> 1:00:36.320 whether it's a new skill set, whether it's a new language, 1:00:36.480 --> 1:00:40.320 whether it's a totally different field. I changed completely changed 1:00:40.360 --> 1:00:42.840 fields in my mid thirties. I know people who have 1:00:42.920 --> 1:00:45.960 completely changed fields in their forties and fifties and had 1:00:46.040 --> 1:00:49.520 to learn a whole new discipline. All of that sets 1:00:49.560 --> 1:00:52.240 you up to have a lot of brain power available 1:00:52.280 --> 1:00:53.080 as you age. 1:00:53.280 --> 1:00:56.880 Okay, and that makes total sense. So the idea that hey, 1:00:57.120 --> 1:00:59.640 and this is maybe why you see it in people 1:00:59.640 --> 1:01:02.040 who are I retire, I don't want to do anything 1:01:02.080 --> 1:01:04.000 like me. I've joked for a long time, like, I'll 1:01:04.000 --> 1:01:05.880 tell you when I retire, all the stuff you need 1:01:05.920 --> 1:01:08.560 to know about world events and all these history and 1:01:08.560 --> 1:01:10.920 all those things. It's like, within six months, I'm going 1:01:10.960 --> 1:01:12.320 to be the dumbest son of a bit you ever 1:01:12.400 --> 1:01:16.000 met in your life, because, simon, I'm not looking at anything, man, 1:01:16.040 --> 1:01:19.040 I'm not reading. And that's probably a bad strategy. 1:01:20.280 --> 1:01:23.520 It's probably a bad strategy unless you say I'm not 1:01:23.560 --> 1:01:26.120 going to do that anymore. I'm going to do something 1:01:26.120 --> 1:01:29.600 else instead. I'm going to really focus and try to 1:01:29.680 --> 1:01:33.760 dive deep abroad into some other things instead. So it's 1:01:33.840 --> 1:01:36.400 not not doing what you are doing, it's not doing 1:01:36.440 --> 1:01:39.400 anything at all. So if your retirement looks like watching 1:01:39.440 --> 1:01:42.640 reruns of Reds games on the TV and drinking beer, 1:01:42.680 --> 1:01:45.000 you're probably not setting yourself up for success. But if 1:01:45.040 --> 1:01:48.760 it looks like completely changing field and going into even 1:01:48.840 --> 1:01:51.760 more flipping houses and rehabing houses than you already do, 1:01:52.160 --> 1:01:55.160 or finding some other discipline or some other field that 1:01:55.160 --> 1:01:58.280 you really want to get involved in and learning new things. 1:01:58.720 --> 1:01:59.880 That makes perfect sense. 1:02:00.120 --> 1:02:02.640 Yeah, I think, okay, the approach should be, yeah, I'm 1:02:02.640 --> 1:02:05.000 going to play more golf, travel more, but also like 1:02:05.080 --> 1:02:07.280 maybe I'll learn to play an instrument, or I don't know, 1:02:07.280 --> 1:02:10.320 if I'll learn better to tell your Spanish or something 1:02:10.360 --> 1:02:13.040 like that. Those are things that you could volunteering. Those 1:02:13.040 --> 1:02:14.120 are things that engage your brain. 1:02:15.240 --> 1:02:17.760 Volunteering is a wonderful one. I do want to talk 1:02:17.840 --> 1:02:20.440 a minute about learning to play an instrument. So learning 1:02:20.440 --> 1:02:22.520 to play an instrument is a wonderful thing to do. 1:02:22.600 --> 1:02:24.680 I was a music major in undergrad, but I was 1:02:24.720 --> 1:02:27.680 a singer. I wasn't an instrumentalist. I'm now teaching myself 1:02:27.680 --> 1:02:31.080 to play piano. So, first of all, music is another language. 1:02:31.200 --> 1:02:35.040 So when we talk about learning languages, we think about French, Italian, German, Spanish. 1:02:35.160 --> 1:02:39.000 Music is another language. And when you actually play an instrument, 1:02:39.080 --> 1:02:41.880 your hands are dexterous and they have to do different things. 1:02:41.960 --> 1:02:44.320 There's no instrument where your hands do the same thing 1:02:44.360 --> 1:02:48.840 all the time. So that physical piece of the learning 1:02:48.960 --> 1:02:52.760 as well as the new language is really important and 1:02:54.400 --> 1:02:56.280 fires up two different parts of your brain at the 1:02:56.280 --> 1:03:00.920 same time. That's gold. So musical instrument or a wonderful 1:03:00.920 --> 1:03:05.800 way to assuage or minimize the effects of Alzheimer's. Okay, 1:03:05.840 --> 1:03:09.720 but yes, learning a different language. Volunteering is really important, 1:03:10.080 --> 1:03:13.400 being of service to others, having a purpose in life, 1:03:13.800 --> 1:03:17.000 doing something in your volunteer world that maybe is a 1:03:17.000 --> 1:03:19.280 little bit different than you did in your work world. 1:03:19.600 --> 1:03:21.920 If you were mostly a sitter and a talker like 1:03:22.040 --> 1:03:25.800 I am, maybe volunteering you do something more physical. If 1:03:25.800 --> 1:03:28.240 you were mostly a physical person like a builder or 1:03:28.280 --> 1:03:31.320 a landscaper, maybe in your volunteer life you do something 1:03:31.320 --> 1:03:33.960 a little more sitting and talking. So you're not just 1:03:34.120 --> 1:03:37.240 working one set of skills or one set of attributes 1:03:37.280 --> 1:03:40.479 that you have. You're branching out and strengthening others as well. 1:03:40.680 --> 1:03:42.920 Nice, Okay, good, all that makes sense. It's like doing 1:03:42.920 --> 1:03:44.400 something up. But you've got it. You've got to be 1:03:44.440 --> 1:03:47.200 a little curious, intellectually curious one to learn new things. 1:03:47.560 --> 1:03:49.480 Just sitting there and doing the same things you've always 1:03:49.560 --> 1:03:51.800 done is not going to be good. For your mental health, 1:03:51.840 --> 1:03:53.640 and we see the client when it comes to dementia 1:03:53.680 --> 1:03:55.040 because that is a fear for a lot of people 1:03:55.080 --> 1:03:59.960 as we age. You know, Alzheimer's dementia is very, very frightening. 1:04:00.120 --> 1:04:03.800 And are there other elements here too? You mentioned supplements, 1:04:03.800 --> 1:04:05.640 and I know that's maybe outside your scope a little bit. 1:04:05.680 --> 1:04:08.400 Here is are there things that actually help? 1:04:08.520 --> 1:04:11.960 Or the thing that I can say with confidence that 1:04:12.080 --> 1:04:15.760 actually helps is the more Mediterranean based diet. Okay, there 1:04:15.800 --> 1:04:18.640 is so much research behind that that even as a 1:04:18.720 --> 1:04:21.400 lay person, I can say with confidence that every doctor 1:04:21.440 --> 1:04:24.160 I know would recommend that as a brain based diet. 1:04:24.440 --> 1:04:31.200 And that really is vegetables and fruits, whole grains, nuts, beings, fish, 1:04:31.360 --> 1:04:34.000 not a lot of actual red meat, not a lot 1:04:34.040 --> 1:04:37.040 of fried foods, all of oil, not a lot of sugar. 1:04:38.560 --> 1:04:40.800 So that diet, I. 1:04:40.720 --> 1:04:44.040 Can say as a therapist is really great. Anything else 1:04:44.080 --> 1:04:46.240 would be outside my scope of practice, so I wouldn't 1:04:46.280 --> 1:04:49.160 be able to talk to that. But another thing that 1:04:49.160 --> 1:04:51.920 can really help is physical activity. And we know that 1:04:51.960 --> 1:04:54.760 physical activity is great for all different kinds of things 1:04:54.800 --> 1:04:58.880 like anxiety and depression. It's also really good for maintaining 1:04:58.920 --> 1:05:03.800 your cognitive else and when you do complex physical movements. 1:05:03.800 --> 1:05:06.240 So getting out and walking is lovely. I'm in no 1:05:06.360 --> 1:05:08.880 way saying that isn't lovely. But when you do complex 1:05:08.920 --> 1:05:13.840 movements that engage your brain and require quick reactivity, that's 1:05:13.920 --> 1:05:16.880 even better. So playing a sport like tennis a pick 1:05:16.880 --> 1:05:19.240 a ball where you have to respond to what's coming 1:05:19.280 --> 1:05:23.080 at you over the next or taking up dance partner dance, 1:05:23.120 --> 1:05:28.120 ballroom dance where you have to remember choreography, or playing 1:05:28.160 --> 1:05:32.880 golf even where you have to manage multiple small adjustments 1:05:32.880 --> 1:05:35.280 in your movement in order to get a desired result. 1:05:35.800 --> 1:05:36.640 All of those. 1:05:36.480 --> 1:05:39.400 Engage your brain. Whereas walking you can kind of shut 1:05:39.400 --> 1:05:42.080 your brain off you go for a long run. People 1:05:42.120 --> 1:05:44.640 talk about being able to shut their brain off. There's 1:05:44.760 --> 1:05:47.520 benefit to that. But when we're talking about the cognitive 1:05:47.680 --> 1:05:51.600 benefits of exercise, things that actually make your brain and 1:05:51.680 --> 1:05:56.720 body work together, yoga, martial arts, tai chi, things like that, 1:05:57.160 --> 1:05:59.880 those are really important because your brain has to say 1:06:00.080 --> 1:06:01.720 involved as your body is moving. 1:06:01.920 --> 1:06:04.640 Yeah, yeah, that makes sense. So with your well, what 1:06:04.760 --> 1:06:07.560 about social media TikTok for example, you see you've got 1:06:07.560 --> 1:06:14.600 to use your thumbs to scroll, Yeah, and you. 1:06:14.680 --> 1:06:16.880 Just blaze over in front of it and let it 1:06:16.920 --> 1:06:20.040 all wash over you like a sea of toxicity or 1:06:21.320 --> 1:06:27.600 redundancy either way. So social engagement yes, social media engagement 1:06:27.760 --> 1:06:30.040 not so much. And what we know about the social 1:06:30.080 --> 1:06:34.480 engagement is verbal social engagement is the best in person 1:06:34.720 --> 1:06:38.120 or even on the phone, because if you are engaging 1:06:38.160 --> 1:06:40.640 with people via text or via email they send you 1:06:40.680 --> 1:06:42.160 a test or they send you an email, you have 1:06:42.200 --> 1:06:44.320 an opportunity to think about how you want to respond, 1:06:44.680 --> 1:06:48.200 You have an opportunity to process through it. Sometimes that's good, 1:06:48.240 --> 1:06:50.800 but if we're talking about keeping your mental powers sharp, 1:06:51.320 --> 1:06:53.920 being able to respond quickly, being able to go back 1:06:54.000 --> 1:06:57.040 and forth in a conversation, being able to pivot, being 1:06:57.080 --> 1:06:59.800 able to support your points and to engage in that way, 1:07:00.120 --> 1:07:03.200 keeps your brain nimble and nimble and agile brains are 1:07:03.320 --> 1:07:06.680 far less likely to experience the sentence of dementia than 1:07:06.760 --> 1:07:09.960 brains that are less nimble and agile. So social engagement 1:07:10.000 --> 1:07:13.400 is important, but verbal social engagement is the best of all. 1:07:13.880 --> 1:07:19.600 Relative to dementia. Are things like depression chronic stress PTSD. 1:07:19.720 --> 1:07:21.160 Does that increase dementia risk? 1:07:22.120 --> 1:07:24.560 Yes, absolutely it does. And one of the things that 1:07:25.200 --> 1:07:30.160 was surprising to me is early hearing loss increases dementia risk. 1:07:30.520 --> 1:07:33.720 So if you're hearing goes in your forties or fifties, 1:07:33.760 --> 1:07:36.760 the likelihood that you're going to experience dementia goes up 1:07:36.800 --> 1:07:40.840 pretty significantly. So one of the things that joses are 1:07:40.880 --> 1:07:42.360 now recommending. 1:07:44.120 --> 1:07:45.320 Is that you get you know what I do. 1:07:45.400 --> 1:07:47.400 I wear a headphones for at least three hours a 1:07:47.480 --> 1:07:51.840 day and I'm path right now. So thanks, that's yeah. 1:07:52.040 --> 1:07:54.800 And I have seen you at concerts too without your plugs, 1:07:54.840 --> 1:07:56.040 so I know these things. 1:07:56.320 --> 1:07:59.880 I'm not paying to hear the sound of the ocean, 1:08:00.120 --> 1:08:03.120 my ears from the tenatus. I'm paying to hear the. 1:08:03.160 --> 1:08:05.120 Music, really, to hear the music. 1:08:05.280 --> 1:08:09.720 I know, I know, so early hearing loss is surprisingly 1:08:09.760 --> 1:08:13.280 a risk factor for dementia, as is early loss of vision. 1:08:13.680 --> 1:08:15.720 So with my dad, one of the things that we 1:08:15.760 --> 1:08:19.840 didn't realize was his vision problems, which happened well over 1:08:19.880 --> 1:08:23.040 a decade before he was diagnosed with Alzheimer's, were actually 1:08:23.280 --> 1:08:26.000 a precursor to his dementia. There's a part of your 1:08:26.040 --> 1:08:32.559 brain I didn't notice that turns binocular vision into monocular vision. 1:08:32.640 --> 1:08:35.000 So we have two eyes, we actually see two images, 1:08:35.120 --> 1:08:38.080 and our brain turns them into one cohesive image. That 1:08:38.240 --> 1:08:41.880 part of the brain often dies with Alzheimer's or actrepphies 1:08:41.920 --> 1:08:44.800 with Alzheimer's, So he was having double visions for a 1:08:44.920 --> 1:08:47.760 very long time and nobody realized that that was the 1:08:47.800 --> 1:08:51.759 result of the Alzheimer's atrophying that part of his brain. 1:08:52.120 --> 1:08:56.040 So vision changes and hearing loss are early indicators could 1:08:56.040 --> 1:08:59.200 be early indicators of Alzheimer's or dementia or brain loss. 1:08:59.200 --> 1:09:00.519 Important to get those checked out. 1:09:00.600 --> 1:09:02.479 I think we also think we are getting it when 1:09:02.479 --> 1:09:04.479 we don't too, because you know my wife, for example, 1:09:04.520 --> 1:09:07.320 I'd love my wife to death, but she will often 1:09:07.600 --> 1:09:10.160 our marriage is like and you may be in the 1:09:10.400 --> 1:09:13.160 similar situation too, where you've been together for a while 1:09:13.320 --> 1:09:17.200 and every day is like playing jeopardy because she'll be, well, 1:09:17.240 --> 1:09:19.040 what is that thing we ate? You cooked it? And 1:09:19.439 --> 1:09:20.200 what's an artich joke? 1:09:20.280 --> 1:09:20.479 Yeah? 1:09:20.520 --> 1:09:24.560 That's it? You know that girl? She was in a closet, 1:09:24.880 --> 1:09:28.760 and she also in the newspaper. Who is Patty Hurst? Yes, 1:09:28.880 --> 1:09:31.439 thank you? And it's just like a constant barrage of 1:09:31.479 --> 1:09:32.880 me trying to figure out I got to keep track 1:09:32.920 --> 1:09:35.160 of my stuff and her stuff. Does she have early 1:09:35.200 --> 1:09:37.599 on set dementia, Alzheimer's or is that just life? 1:09:39.520 --> 1:09:43.160 I think that's just life. My experience is that oftentimes 1:09:43.200 --> 1:09:46.320 couples rent space in each other, people in each other's 1:09:46.320 --> 1:09:49.080 brains for free. Like you asked her where the mustard 1:09:49.120 --> 1:09:51.120 is and she asks you who that person was in 1:09:51.160 --> 1:09:53.599 the closet. He was also in the bank robbery. Yes, 1:09:54.320 --> 1:09:56.720 you rent space in each other's brains for free. You 1:09:56.760 --> 1:09:59.360 back each other up when you forget stuff. But yesterday 1:09:59.360 --> 1:10:02.679 I forgot to pretty important thing just completely space them 1:10:02.880 --> 1:10:05.519 and I thought, oh, no, that does not bode well 1:10:05.520 --> 1:10:07.840 because I usually don't do that. I'm usually pretty on 1:10:07.880 --> 1:10:10.680 top of stuff. Two pretty important things just went right 1:10:10.680 --> 1:10:11.679 out of my brain yesterday. 1:10:11.840 --> 1:10:13.920 We all do it, so I do think we all 1:10:13.960 --> 1:10:14.240 do it. 1:10:15.120 --> 1:10:15.800 We all do it. 1:10:16.080 --> 1:10:18.200 But the effects of that, though, as you said, though, 1:10:18.240 --> 1:10:20.400 that's stress and everything out and we're trying to cramp 1:10:20.400 --> 1:10:23.759 so much information, ten pounds information at a five gallon bucket, 1:10:23.800 --> 1:10:26.760 in my case a two gallon bucket, and what in 1:10:26.840 --> 1:10:31.360 later in life that may cause the attributes of dimension on. 1:10:31.439 --> 1:10:33.479 Alzheimer's It could. 1:10:34.120 --> 1:10:37.639 I think the overload of information that we don't actually 1:10:37.640 --> 1:10:41.200 do anything within process can be problematic because it adds 1:10:41.320 --> 1:10:44.280 stress and stress responses to us. And we do know 1:10:44.320 --> 1:10:48.920 that stress and depression and anxiety can exacerbate symptoms of dementia. 1:10:49.000 --> 1:10:52.280 I would not say there's research to indicate it causes it, 1:10:52.680 --> 1:10:57.320 but people who have chronic stress, untreated or badly treated 1:10:57.360 --> 1:11:01.840 anxiety or depression tend to feel the dementia more than 1:11:01.880 --> 1:11:05.720 people who don't have those things. So stress management very important. 1:11:06.080 --> 1:11:09.439 If you have depression and anxiety, managing that with the 1:11:09.479 --> 1:11:13.439 appropriate treatment according to your doctor very important because while 1:11:13.439 --> 1:11:16.720 it may not hasten the dementia, it may make the 1:11:16.800 --> 1:11:21.559 symptoms far more impactful than they would otherwise be okay, you. 1:11:21.520 --> 1:11:23.840 Know, because we didn't get the mechanisms getting examined and 1:11:23.920 --> 1:11:26.200 checked out. This is more about prevention and noticing it 1:11:26.280 --> 1:11:28.639 and trying to delay that, especially if there's a genetic 1:11:28.640 --> 1:11:31.759 component like in your family, which is very, very scary, 1:11:31.800 --> 1:11:33.320 but you're even more aware of it. I think we 1:11:33.360 --> 1:11:35.639 all are, because dimension is one of those conditions where 1:11:35.960 --> 1:11:38.800 it's just it just rereaks havoc. For a family. It's 1:11:38.840 --> 1:11:42.120 absolutely horrible. And there's a handful of those diseases disorders 1:11:42.640 --> 1:11:45.639 that come to mind. And I always say he's like, listen, 1:11:45.640 --> 1:11:47.720 oh yeah, you know, get your knee done, your shoulder done, 1:11:47.720 --> 1:11:49.320 all these things. I'm like, that's fixable. 1:11:49.320 --> 1:11:49.479 Man. 1:11:49.520 --> 1:11:52.040 The stuff we're talking about is not fixable. If you're 1:11:52.080 --> 1:11:54.880 to have something, I'd rather have something that be you know, 1:11:55.080 --> 1:11:58.439 fixed medically speaking through an appliance or something like that, 1:11:58.560 --> 1:12:01.000 or you know, an implant as opposed to my God, 1:12:01.040 --> 1:12:03.679 diseases the mind, cancer, things like that. So be blessed. 1:12:03.680 --> 1:12:06.000 If that's not you. Julie hattersh youre a licensed mental 1:12:06.000 --> 1:12:08.400 health therapist. It's Mental Health Monday with Julie. You can 1:12:08.400 --> 1:12:10.720 get a hold of her at Julie. Hey, Julie at 1:12:10.720 --> 1:12:13.040 Bconnected dot care. That's hey, Julie at the letter be 1:12:13.160 --> 1:12:16.280 Connected dot Care. She practices out of Clifton. Thanks again 1:12:16.320 --> 1:12:17.360 for the time. We'll talk next week. 1:12:17.439 --> 1:12:17.840 Thank you. 1:12:18.000 --> 1:12:19.640 I don't know what it is about our state, but 1:12:20.160 --> 1:12:24.680 we've got some issues with THHC and CBD because you 1:12:24.720 --> 1:12:27.320 know Sentate Bill fifty six with Marijuia. It has to 1:12:27.360 --> 1:12:29.559 do with the THHC and fused beverages that people like, 1:12:30.120 --> 1:12:31.519 and now we're going to ban that. Coming up on 1:12:31.680 --> 1:12:34.160 ag I'm sorry August. How about March twentieth, and they're 1:12:34.200 --> 1:12:36.560 trying to get signatures for yet another referendum go on 1:12:36.600 --> 1:12:39.360 the ball, and it's like this thing has been torn 1:12:39.360 --> 1:12:43.800 apart more than Lindsey Vaughan's knee. For God's sakes, it 1:12:43.840 --> 1:12:46.479 doesn't really need to be this way. We've got our 1:12:46.479 --> 1:12:49.439 buddy on from an urban artifact. Scottie Hunter's on the 1:12:49.439 --> 1:12:53.000 show to talk about that initiative, that citizen led initiative, 1:12:53.040 --> 1:12:55.080 and what it means and why we can't get this right. 1:12:55.120 --> 1:12:57.280 It's really not that hard. Other states around us have 1:12:57.360 --> 1:12:59.600 figured this thing out. Of weekend in Ohio details on 1:12:59.640 --> 1:13:04.920 the way of new seven hundred W all right, solw 1:13:05.000 --> 1:13:07.599 me back on seven hundred WLW. It is a whip 1:13:07.600 --> 1:13:10.439 saw vomit worthy whip saw back and forth and fourth 1:13:10.479 --> 1:13:16.559 and back over CBD and THC and specifically infused drinks. UH, 1:13:16.600 --> 1:13:20.240 and that battle continues. Is Ohioans for Cannabis Choice received 1:13:20.280 --> 1:13:23.880 approval to collect signatures for a referendum to appeal Senate 1:13:23.880 --> 1:13:26.760 Bill fifty six and our friend, of course in UH 1:13:26.960 --> 1:13:30.080 in Tip City response for that is on often and 1:13:30.120 --> 1:13:34.120 Steve Huffman, Senator Huffman, and this would look to undo 1:13:34.200 --> 1:13:38.679 primarily that law and Ohio's coming band on THHC infused drinks. 1:13:38.680 --> 1:13:41.320 Scottie Hunters here he's the founder and co owner of 1:13:41.560 --> 1:13:43.920 Urban Artifact Brewing in Cincinnati. Scotty, welcome. 1:13:43.960 --> 1:13:44.320 Are you. 1:13:46.560 --> 1:13:49.800 How much I'm doing fine? I continue to follow this. 1:13:49.960 --> 1:13:52.920 The battle is again. You're lively. You have a family, 1:13:52.960 --> 1:13:55.120 of a young family. Your livelihood is tied to this 1:13:55.160 --> 1:13:58.200 whole thing. And it breaks my heart because you and 1:13:58.280 --> 1:14:00.479 others are early adopters saying, hey, you know what, we 1:14:00.560 --> 1:14:04.200 found a market, We found a niche that wasn't seen 1:14:04.600 --> 1:14:08.519 by anyone, and that is using the derivatives of CBD 1:14:08.640 --> 1:14:11.080 and the THC taken out of the CBD products to 1:14:11.080 --> 1:14:13.200 make these beverages. A lot of people like it. Literally 1:14:13.200 --> 1:14:16.760 millions of people across the state enjoy this. And and 1:14:17.560 --> 1:14:19.280 you know, with a pens, the wave of a pen, 1:14:19.720 --> 1:14:23.200 it's all over. You got ninety days to collect signatures 1:14:23.240 --> 1:14:27.120 the November third ballot and it has to do with 1:14:27.240 --> 1:14:30.120 undoing Senate Bill fifty six. So we'll start at the beginning. 1:14:30.360 --> 1:14:32.920 When this whole thing happened. How quickly did it involve? 1:14:33.920 --> 1:14:35.800 How quickly this thing unravel I guess is the best 1:14:35.840 --> 1:14:36.559 way to describe it. 1:14:38.640 --> 1:14:42.720 Yeah, I mean, in terms, we thought that we were 1:14:42.720 --> 1:14:46.800 going to have a decent regulatory bill heading into the 1:14:47.080 --> 1:14:50.280 towards the end of the last legislative scussion and then 1:14:50.800 --> 1:14:54.639 kind of that the midnight hours when things changed during 1:14:54.680 --> 1:14:57.360 conference committee and we got what got signed in the 1:14:57.439 --> 1:15:00.840 law from Governor Dwine, which is now let's be six 1:15:00.920 --> 1:15:04.400 and six. So it really took us back, quite honestly, 1:15:04.439 --> 1:15:06.360 because we thought we had all the you know, the 1:15:06.439 --> 1:15:09.759 key constituents, yeah, line up in order, We had everybody 1:15:09.840 --> 1:15:12.640 understood kind of what the industry was and how the 1:15:12.680 --> 1:15:15.120 industry wanted to root out the bad actors that you 1:15:15.120 --> 1:15:18.160 know Governor Dwined and a lot of the politicians have highlighted. 1:15:18.200 --> 1:15:20.679 We were full agreement with that. We want regulation. We've 1:15:20.680 --> 1:15:23.519 asked for regulation for years. So it took us back. 1:15:23.600 --> 1:15:25.439 We really thought we were on a path to get 1:15:25.439 --> 1:15:28.720 some solid regulation before that last minight hour. 1:15:30.080 --> 1:15:32.160 Yeah, and then all of a sudden, it just it completely, 1:15:32.560 --> 1:15:34.559 it completely fell apart. I think it's a disturbing thing. 1:15:34.640 --> 1:15:38.160 But give me an idea how much revenue for you guys, 1:15:38.640 --> 1:15:41.000 without getting too proprietary here, but how much do you 1:15:41.000 --> 1:15:44.800 have invested in that in that particular sector and talk 1:15:44.840 --> 1:15:45.799 about its growth. 1:15:47.160 --> 1:15:50.360 Yeah, No, it's it's a huge, huge potential piece of 1:15:50.360 --> 1:15:52.920 our business. I mean, you know, we're in Ohio based 1:15:52.920 --> 1:15:55.200 business and I don't think a lot of people know, 1:15:55.280 --> 1:15:57.719 but but our beer brand is the most widely distributed 1:15:57.760 --> 1:16:00.759 in terms of geographical territory out of any in the States, 1:16:01.400 --> 1:16:03.720 with about twenty states and totally we fell to but 1:16:04.120 --> 1:16:06.080 you know, Ohio's at home working and the same thing 1:16:06.200 --> 1:16:09.880 for our products to sallow and that was more than 1:16:09.920 --> 1:16:11.960 fifty percent of our sales for that we're you know, 1:16:12.000 --> 1:16:14.519 it's I can see that completely gone if we don't 1:16:14.520 --> 1:16:17.360 get this successful referendum. So you know, that could be 1:16:17.400 --> 1:16:20.519 anywhere from twenty to thirty percent using last year's numbers, 1:16:20.600 --> 1:16:22.599 or if we use some of the growth numbers states 1:16:22.640 --> 1:16:25.640 on some of the retailers we're expecting to jump on board, 1:16:25.800 --> 1:16:28.960 you know, it could be even higher. So there's a 1:16:29.000 --> 1:16:32.559 lot of you know, potential losses that we're facing with 1:16:32.640 --> 1:16:35.479 our business, and you know that that can mean you know, 1:16:35.640 --> 1:16:41.400 less investment in Ohio because look, the demand is not 1:16:41.439 --> 1:16:44.040 going to go away, right Like there's not there's not 1:16:44.080 --> 1:16:47.080 an alternative that that serves the same purpose that it's 1:16:47.200 --> 1:16:49.320 you know, when at least we're talking beverage specifically, and 1:16:49.360 --> 1:16:52.840 there's other pieces that are still banned that that are 1:16:53.000 --> 1:16:55.000 very much the same boat, such as full SEC and 1:16:55.080 --> 1:17:00.280 CDV products. There's there's no alternative. This just that's dollars 1:17:00.520 --> 1:17:04.960 and jobs and tax revenue gone for Ohio period. 1:17:05.680 --> 1:17:08.960 And that, as I recall, speaking in others, the fastest 1:17:08.960 --> 1:17:12.040 growing segment, like literally it's wildfire went from nothing to 1:17:12.280 --> 1:17:15.120 something big overnight. You mentioned twenty thirty percent, but that 1:17:15.240 --> 1:17:17.960 I would imagine that growth was going to continue and 1:17:18.000 --> 1:17:20.679 get you your rise had this thing not been knocked 1:17:20.680 --> 1:17:24.160 down and has this thing been killed by fifty six. 1:17:25.040 --> 1:17:25.639 Oh, no doubt. 1:17:25.800 --> 1:17:29.599 I mean even with you know a lot of chain retailers. 1:17:30.240 --> 1:17:32.560 Let me let me say one thing, well quick, So 1:17:32.840 --> 1:17:35.960 there was this notion that this category is completely unregulated. 1:17:36.080 --> 1:17:39.240 That's that's not the case. I don't know the state 1:17:39.280 --> 1:17:43.639 that doesn't have regulation on hemp cultivation or processing, right, 1:17:43.680 --> 1:17:46.000 So that's that's kind of the starting point. Ohio has 1:17:46.040 --> 1:17:49.800 those regulations as well. We hold hand processor's license with 1:17:49.840 --> 1:17:53.760 the state of Ohio, so our products had testing requirements 1:17:53.800 --> 1:17:55.880 and other quality requirements that you would expect to see 1:17:55.960 --> 1:17:59.880 for products for sale in the state of Ohio. That 1:18:00.479 --> 1:18:03.559 so that notion that is completely unregulated is kind of false. 1:18:03.600 --> 1:18:06.479 But anyway. Because there wasn't the retail regulation, you had 1:18:06.479 --> 1:18:08.639 some people kind of waiting in the wings to jump 1:18:08.680 --> 1:18:13.160 on board. And because of that, you know, even with 1:18:13.320 --> 1:18:17.000 that being said, we were seeing ten percent or more 1:18:17.280 --> 1:18:21.000 months somewhat growth of our brand here in Ohio up 1:18:21.080 --> 1:18:26.360 until the executive order was issued back in October of 1:18:26.479 --> 1:18:29.080 last year. That's when we started to see it get 1:18:29.120 --> 1:18:31.880 a little bumpier. And now we still have retailers, you know, 1:18:32.240 --> 1:18:35.639 committed to the category and doing what they can to support. 1:18:36.360 --> 1:18:38.439 But it doesn't mean that some haven't faltered. There's been. 1:18:38.479 --> 1:18:41.880 There's definitely been some pullback as people they're not they're 1:18:41.880 --> 1:18:45.000 not sure where they're where things are going to land, 1:18:45.040 --> 1:18:47.679 and so even if it's a small piece, so they're 1:18:47.680 --> 1:18:49.600 they're just in a wait and see mode. 1:18:49.680 --> 1:18:52.200 Well, here's the thing, it is the job of you, 1:18:53.120 --> 1:18:55.360 and I would include other people. I spoke Bobby Slattery 1:18:55.360 --> 1:18:57.840 at fifty West, Anna Bakovic and Ryan GUIs. All you 1:18:57.840 --> 1:19:00.519 guys are in the same boat. It's up to you 1:19:00.600 --> 1:19:03.360 guys to innovate and come up with something that's marketable. 1:19:03.479 --> 1:19:05.439 And you know, there are a lot of failed stories 1:19:05.479 --> 1:19:07.439 that we don't know about, and how many products and 1:19:07.479 --> 1:19:10.519 different things you've tried that haven't worked, but this one 1:19:10.560 --> 1:19:13.000 clearly hit it out of the park because of the 1:19:13.080 --> 1:19:16.519 attraction of the thhch E fuse beverage market. It's just 1:19:16.560 --> 1:19:18.439 as you mentioned, go through the stratusphere at least it 1:19:18.479 --> 1:19:22.719 would have anyway. And then the government comes in and says, yeah, 1:19:22.960 --> 1:19:27.360 you know what, that's unregulated. Well, it's your job to innovate. 1:19:27.439 --> 1:19:29.920 Isn't that their job to regulate without shutting everything down? 1:19:31.600 --> 1:19:34.919 Yeah, I would absolutely agree, especially when you have industry 1:19:34.960 --> 1:19:40.160 stakeholders consistently coming to legislators and saying, hey, we want regulation. 1:19:40.320 --> 1:19:42.760 Here's examples of other states that you're can a dooct 1:19:42.840 --> 1:19:48.000 regulations from those full key pieces from you know, West Virginia, Kentucky. 1:19:48.360 --> 1:19:51.639 We have neighboring states and not to mention another dozen 1:19:51.800 --> 1:19:56.200 or so that have retail distribution regulations. There's examples. It works, 1:19:56.600 --> 1:19:59.880 there's tax revenue, there's xi tax available to the state. 1:20:00.320 --> 1:20:03.800 You know, there's this is good jobs for people, for 1:20:03.880 --> 1:20:07.160 Ohioans that are struggling. Otherwise we're going to have black market, 1:20:07.320 --> 1:20:09.479 We're gonna have people growing to other states, and that's 1:20:09.520 --> 1:20:12.280 just money leaving Ohio. When I don't think Ohio can 1:20:12.320 --> 1:20:13.280 really afford that. 1:20:13.280 --> 1:20:15.799 That's so questioned about it. We need the revenue, clearly, 1:20:15.840 --> 1:20:19.040 it's something that people adults want. I get the idea 1:20:19.680 --> 1:20:23.960 of preventing you know, edibles and tintures and things that 1:20:24.000 --> 1:20:26.439 are sold over the counter and carry out stores to kids. 1:20:26.479 --> 1:20:28.120 You know, Mike, the wine God bless and wants to 1:20:28.160 --> 1:20:30.080 protect kids. And you know you have a young family, 1:20:30.120 --> 1:20:34.200 you know, watch your kids getting this stuff. But that's again, 1:20:34.240 --> 1:20:36.400 it's back to regulation. It's not about prohibition. 1:20:38.200 --> 1:20:41.280 Yeah, absolutely, Scott. And you know, we were selling our 1:20:41.280 --> 1:20:46.200 products into retailers that had alcohol licenses, that already knew 1:20:46.240 --> 1:20:49.639 how to age gate and ensure that adults were purchasing 1:20:49.680 --> 1:20:53.200 these products. So the notion that you know, these were 1:20:53.240 --> 1:20:56.000 just being handed to kids on the street corners is 1:20:56.080 --> 1:20:59.000 completely false. And it's kind of a spot in the 1:20:59.000 --> 1:21:01.320 face through the entire industry in the state of Ohio 1:21:01.400 --> 1:21:03.920 that was supporting this. In the distribution industry, which the 1:21:03.960 --> 1:21:06.920 state has trusted us for the craft wing industry, you 1:21:06.960 --> 1:21:08.479 know a little bit more than a decade or so 1:21:08.720 --> 1:21:11.439 is in full force. But the distribution injury for you know, 1:21:11.479 --> 1:21:13.760 one hundred years, right, we've shown that we can do 1:21:13.800 --> 1:21:18.640 this and to suggest that we can't otherwise, it's just disrespectful. 1:21:18.640 --> 1:21:22.000 Honestly, did you ever get a satisfactory answer from the 1:21:22.040 --> 1:21:26.800 governor or anyone from that line that that party in 1:21:27.160 --> 1:21:32.519 Columbus as to why no? 1:21:32.600 --> 1:21:32.720 Not? 1:21:32.760 --> 1:21:35.400 Really, you know, we've gotten the same kind of answers 1:21:35.400 --> 1:21:40.599 that you've seen in articles or on press conferences. That's 1:21:40.600 --> 1:21:42.679 pretty much it. I got to think that there's something 1:21:42.680 --> 1:21:45.320 else lying behind there. I don't know what it is, 1:21:45.640 --> 1:21:48.360 quite honestly, but when you have so many, you know, 1:21:48.680 --> 1:21:51.960 whether it be the Ohio Restaurant Hospitality Association, the Craft 1:21:52.000 --> 1:21:55.400 Brewers Association in the state, and many other trade groups 1:21:55.400 --> 1:22:00.519 supporting this category, and to see and constituents right widely 1:22:00.560 --> 1:22:03.160 popular across the state. To have it take it away 1:22:03.160 --> 1:22:05.760 when you have all that support is just crazy to me. 1:22:08.600 --> 1:22:11.360 In conversations in the past I've had with Governor Mike DeWine, 1:22:11.360 --> 1:22:13.640 and this was before marijuana was legalized. You know, he 1:22:13.720 --> 1:22:15.920 was dead set against he's he's hated from the jump. 1:22:15.960 --> 1:22:18.160 Didn't understand it, don't understand why you want to have it. Well, 1:22:18.360 --> 1:22:20.800 it's you know, good, destroy families and homes and you know, 1:22:20.960 --> 1:22:23.439 the sky is falling. Nature of the pearl clutch, so 1:22:23.520 --> 1:22:25.360 of course that didn't come to fruition. It's been a 1:22:25.400 --> 1:22:28.759 boon for the state of Ohio. Sales began in twenty 1:22:28.800 --> 1:22:32.360 twenty four, late twenty twenty four, and it's in excess 1:22:32.360 --> 1:22:35.040 of eight hundred and thirty billion, eight hundred thirty million 1:22:35.080 --> 1:22:37.719 dollars almost a billion dollars just in twenty twenty five. 1:22:38.360 --> 1:22:40.400 And obviously that number is going to be surpassed this 1:22:40.520 --> 1:22:42.760 year before we know it. And so clearly there's a 1:22:42.800 --> 1:22:45.720 market for this. This whole unregulation thing made it all 1:22:45.760 --> 1:22:47.479 started with that. It's like, no, you can't have it, 1:22:47.520 --> 1:22:49.240 can't have it, you can't have it. And then finally 1:22:49.920 --> 1:22:53.480 because of grassroots, and of course they will say it's outside, 1:22:53.560 --> 1:22:56.000 you know, foreign money and other states, and yeah, but 1:22:56.240 --> 1:22:58.360 you know what, I can go to Oregon. I can 1:22:58.360 --> 1:23:00.760 go to places like that use the products. See how 1:23:00.760 --> 1:23:04.000 it's dispensed. I remember coming back here years ago Scottie 1:23:04.280 --> 1:23:07.120 and having and my brother lives out in Oregon and 1:23:07.240 --> 1:23:09.120 going on, my god, you want it's like a buskin baker. 1:23:09.160 --> 1:23:10.680 You walk in, you got a bud tender, you pick 1:23:10.720 --> 1:23:13.880 your stuff, everyone's happy, you pay the taxes, it's safe, 1:23:13.960 --> 1:23:15.920 it's secure, the whole thing. They didn't want to hear that. 1:23:16.000 --> 1:23:18.040 And of course what happened was will the people took 1:23:18.080 --> 1:23:20.640 over and we got what we wanted, and that at 1:23:20.640 --> 1:23:22.280 that point they decided we got to step it at 1:23:22.320 --> 1:23:25.200 the eleventh hour and start regulating stuff. It's because of 1:23:25.400 --> 1:23:27.519 I don't know whatever it is that that there against 1:23:27.560 --> 1:23:30.360 when it comes to what consumers want, reasonable adults want, 1:23:30.400 --> 1:23:33.240 by the way, not kids adults, And they were just 1:23:33.280 --> 1:23:34.960 going to fight you tooth and nail. And this is 1:23:35.080 --> 1:23:36.840 just the latest indignation. 1:23:38.880 --> 1:23:39.120 Yeah. 1:23:39.520 --> 1:23:42.800 And another piece of SP fifty six too is there's 1:23:42.920 --> 1:23:46.439 reclineralization of what the voters passed in twenty twenty three 1:23:46.479 --> 1:23:49.920 in regards to recreational marijuana. Right, Yep, you can get 1:23:49.920 --> 1:23:54.040 in trouble for buying edibles from another state. Maybe you 1:23:54.040 --> 1:23:56.479 you know, you visit family in Oregon and you have 1:23:56.600 --> 1:23:58.880 a few extra gummies left in your in your bag, 1:23:59.200 --> 1:24:01.400 you bring them back to a while, all of a sudden, 1:24:01.520 --> 1:24:03.200 you can you can be in trouble for bringing that 1:24:03.240 --> 1:24:06.240 in the state. If this passes there, it goes into effect. 1:24:06.280 --> 1:24:10.400 As it's plated too. You know, it's just rolling and 1:24:11.280 --> 1:24:13.840 it's not only not listening to the adults, but not 1:24:13.920 --> 1:24:16.720 listening to the voters, and we're rolling back what the 1:24:16.800 --> 1:24:19.519 voters had voted on. And that's why you know, we've 1:24:19.520 --> 1:24:22.879 taken this initiative on this referendum to strip those aspects 1:24:22.880 --> 1:24:26.040 of SB fifty six, because look, it's clear this is 1:24:26.080 --> 1:24:31.360 what the voters want, and the industry, when you talk specifically, 1:24:31.600 --> 1:24:34.840 wants regulation. So let's come to the table, let's put 1:24:34.920 --> 1:24:39.000 something together that everybody can you know, work with, and 1:24:39.320 --> 1:24:42.639 let's move forward, and let's work on bigger issues than 1:24:43.280 --> 1:24:45.639 you know, something that's very cut and dry in my opinion. 1:24:45.720 --> 1:24:48.320 Yeah, and the other things in here too. And I 1:24:48.320 --> 1:24:49.880 don't know what this is going to change. Maybe you 1:24:49.880 --> 1:24:53.160 can tell me clearly it's going to in this proposal. 1:24:53.200 --> 1:24:55.599 By the way, it's Ohioan's for Cannabis Choice, which you're 1:24:55.640 --> 1:24:59.559 a part of receiving approval. Clock signatures got ninety days 1:24:59.560 --> 1:25:01.920 from now until to get this on the ballot for 1:25:02.000 --> 1:25:05.120 November third, in order to overturn fifty six. What else 1:25:05.160 --> 1:25:07.920 would this change besides the intoxicating drink? So I'll just 1:25:08.000 --> 1:25:11.000 run through maybe some of the highlights here. It banned 1:25:11.000 --> 1:25:15.599 smoking marijuana in most public places, prohibit possession outside original packaging, 1:25:15.680 --> 1:25:19.520 as you mentioned, criminalizes bringing legal marijuana in from other states, 1:25:19.600 --> 1:25:22.400 and requires drivers to store marijuana in the trunk. This 1:25:22.520 --> 1:25:24.439 law is going to take effect end of March I think, 1:25:24.479 --> 1:25:27.519 March twentieth, I believe, and you're gonna get this hopefully 1:25:27.560 --> 1:25:29.439 back on the ballot for November third. But how much 1:25:29.439 --> 1:25:31.080 of that would with that overturn everything? 1:25:32.880 --> 1:25:36.160 Yeah, so we'll click on the signatures. We have ninety 1:25:36.240 --> 1:25:38.320 days from when the governor signed the bill to collect 1:25:38.320 --> 1:25:40.360 the signals. Okay, so we have to collect the signatures 1:25:40.360 --> 1:25:42.679 before the effective date of the bill. So that's why, 1:25:43.200 --> 1:25:45.519 you know, getting the EG to certify it on the 1:25:45.560 --> 1:25:47.960 second attempt was huge because it gives us a little 1:25:47.960 --> 1:25:51.200 bit more time. That's just the wild constitutions. There's no 1:25:51.360 --> 1:25:55.760 changing that. But in essence, it repeals all of SB 1:25:55.920 --> 1:25:59.120 fifty six excess for the provisions that allowed for the 1:25:59.240 --> 1:26:03.080 marijuana attack to go to local municipalities. Right, we didn't 1:26:03.080 --> 1:26:05.360 want to mess with that, ye that those tax dollars 1:26:05.360 --> 1:26:08.240 should be going to those communities. That's hugely important. That 1:26:08.320 --> 1:26:11.960 needed to get done. So everything else gets gets removed 1:26:11.960 --> 1:26:14.360 and then you know, the market can continue to operate 1:26:14.400 --> 1:26:17.040 as it were, and hopefully you know, that will trigger 1:26:17.520 --> 1:26:21.280 the legislature to come to the table with a you know, 1:26:22.120 --> 1:26:24.720 more favorable bill to the industry to be able to 1:26:24.720 --> 1:26:28.000 continue to operate. Because we're talking six thousand different businesses 1:26:28.160 --> 1:26:30.040 just in the hemp in the city of Ohio that 1:26:30.080 --> 1:26:33.160 are looking to be shuttered if this bill goes into effect. 1:26:33.200 --> 1:26:36.680 And you know, I know many businesses associated given where 1:26:36.720 --> 1:26:38.800 we're at with this, there's people that have already made 1:26:38.960 --> 1:26:41.880 significant layoffs, right. You know, now we have more and 1:26:41.920 --> 1:26:45.000 more people on unemployment because of the signature of this 1:26:45.120 --> 1:26:49.240 bill when realistically it didn't need to ever be signed. 1:26:50.680 --> 1:26:53.200 Yeah, and it just seems so punitive too, you know, 1:26:53.280 --> 1:26:57.680 requiring drivers to store marijuana in the trunk in criminalizing 1:26:58.120 --> 1:26:59.720 bringing from other states. I mean, how the hell would 1:26:59.720 --> 1:27:02.120 you throw my receipt out when I leave Michigan, for example, 1:27:02.120 --> 1:27:04.160 I was like, okay, well approve it proved I has 1:27:04.240 --> 1:27:06.640 bought it there. You can't do that, uh, storing it 1:27:06.640 --> 1:27:08.400 into the trunk. I mean I could carry you. I 1:27:08.439 --> 1:27:10.799 can have a bottle of wine that's you know, bagged 1:27:10.880 --> 1:27:13.439 or if it's open, or a six pack and a 1:27:13.520 --> 1:27:16.120 gun in the front seat of my car, no problem, 1:27:16.120 --> 1:27:18.240 But damn I got marijuana, I better put it in 1:27:18.240 --> 1:27:21.040 the trunk locked up. It doesn't make any sense. 1:27:22.200 --> 1:27:25.080 Yeah, And then there's there's a paraphernalia claus in there 1:27:25.080 --> 1:27:27.960 where if you don't buy pairing a paraphernalia that's approved 1:27:27.960 --> 1:27:31.240 by the state and consume marijuana with that, you can 1:27:31.280 --> 1:27:33.760 also get in trouble. And it's like, who's to say, 1:27:33.960 --> 1:27:36.920 how you like, if I buy a beer, you have 1:27:36.960 --> 1:27:38.400 to tell me what blast I can drink it? 1:27:38.520 --> 1:27:41.120 Right, right right? If you're a pipe smoker, the pipe, 1:27:41.240 --> 1:27:43.360 the mere sham pipe has to be approved if you're 1:27:43.360 --> 1:27:44.200 smoking tobacco. 1:27:45.320 --> 1:27:48.599 Yeah, like that that's beeing ridiculous. And it just opens 1:27:48.640 --> 1:27:53.960 things up to target individuals in a way that I mean, 1:27:54.000 --> 1:27:56.920 I can't believe it is constitutional, but they're they're riding 1:27:56.960 --> 1:28:03.120 the laws there that gives so much option to target it. 1:28:03.280 --> 1:28:05.000 Just it shouldn't sit well with anyone. 1:28:05.120 --> 1:28:06.400 He really doesn't in the state. 1:28:06.479 --> 1:28:11.160 While regardless of how you feel about cannabis in general, 1:28:11.200 --> 1:28:15.479 like just some of those basic individual liberties that could 1:28:15.520 --> 1:28:17.479 be harmed, you shouldn't sit well. 1:28:17.560 --> 1:28:18.920 Right, it seems easy to keep it out of them. 1:28:19.040 --> 1:28:20.640 Maybe not easy, but it seems easier to keep it 1:28:20.640 --> 1:28:23.360 out of the hands of kids because you have strong enforcement. 1:28:23.400 --> 1:28:26.080 You know. Same with alcohol. I mentioned you could have 1:28:26.080 --> 1:28:27.800 a bottle of wine or some beer or liquor for 1:28:27.840 --> 1:28:30.200 that matter, in your front seat. As long as it's sealed, 1:28:30.240 --> 1:28:32.479 you're good. I don't understand why you can't do that. 1:28:33.280 --> 1:28:35.800 Why you have to have marijuana, you know, thirty feet 1:28:35.800 --> 1:28:37.640 away from it. Is it like a bag, you know, 1:28:37.680 --> 1:28:39.439 the fries at the bottom of the bag that you're 1:28:39.479 --> 1:28:41.280 you know, you're so tempted you're going to fire up 1:28:41.280 --> 1:28:45.000 as opposed to crushing some some Mickey's fries. I don't know. 1:28:45.040 --> 1:28:47.840 I have used weed for years and years and years, 1:28:47.880 --> 1:28:49.960 and I've never had that urge to crack it open 1:28:49.960 --> 1:28:51.760 while I'm operating a motor vehicle. I want to wait 1:28:51.840 --> 1:28:53.840 till I get to the friendly confines of where it 1:28:53.840 --> 1:28:56.880 are going and be responsible about it, as ninety nine 1:28:56.920 --> 1:29:00.840 point nine percent of adults do. But again, let's come 1:29:00.920 --> 1:29:02.960 up with some sort of crisis here and just have 1:29:03.080 --> 1:29:06.840 more big government, in this case, big government Republicans getting 1:29:06.840 --> 1:29:09.240 involved in your lives. Your job is to regulate and 1:29:09.240 --> 1:29:11.519 be the official, just stay in your lane. But they 1:29:11.560 --> 1:29:13.400 won't do that. And does it make you think like 1:29:13.439 --> 1:29:15.800 because we've seen this repeated over and over and over. 1:29:15.840 --> 1:29:19.280 Scott is that won't at the last minute, you get 1:29:19.280 --> 1:29:21.200 your signatures. It looks like to be on the belt 1:29:21.200 --> 1:29:23.040 in November. They'll see the polling numbers. They'll see all 1:29:23.120 --> 1:29:25.759 highlands are pissed off that they're gonna they're gonna overturn 1:29:25.840 --> 1:29:28.519 fifty six. Won't they legislature just swooping at the last 1:29:28.520 --> 1:29:30.200 minute They always do and come up with, you know, 1:29:30.400 --> 1:29:33.120 more hair brained ideas to solve a problem that doesn't exist. 1:29:34.880 --> 1:29:37.439 They might try, but you know then they're going to 1:29:37.520 --> 1:29:39.240 be at risk if they don't come up with some 1:29:39.320 --> 1:29:43.320 typal regulation for their seats, right because people have clearly 1:29:43.360 --> 1:29:46.200 said this is what we want. And you know, there's 1:29:46.320 --> 1:29:49.280 more background into how just got pushed through at the 1:29:49.320 --> 1:29:52.760 time that it did. You know, the federal language that 1:29:52.800 --> 1:29:56.320 got planned into the funding bill there in the fall 1:29:56.520 --> 1:29:59.960 is part of this story. And I will say, you know, 1:30:00.120 --> 1:30:03.720 everyone in the in the industry expects that we will 1:30:03.720 --> 1:30:07.040 get something done in the near future, whether it is 1:30:07.080 --> 1:30:10.439 an extension to get proper regular regulation in place or 1:30:10.560 --> 1:30:14.559 regulatory to build through. Especially with President Trump's executive order 1:30:15.040 --> 1:30:18.280 on cannabis. You know, it was rescheduling marijuana. But it 1:30:18.320 --> 1:30:22.479 was also physifically calling out that language that Congress had 1:30:22.520 --> 1:30:26.000 passed in terms of have products and a full spectrum TVD. 1:30:26.160 --> 1:30:29.080 So you know the President's got his eye on this. 1:30:29.080 --> 1:30:31.960 This will get corrected federally. I truly believe that. And 1:30:32.040 --> 1:30:35.200 then at this point, you know, Ohio needs to fall suit, 1:30:35.240 --> 1:30:38.120 and there's really they're not able to use that as 1:30:38.200 --> 1:30:40.360 a talking point for why they put in some overly 1:30:40.400 --> 1:30:43.760 restrictive law that flies in the face of the rest 1:30:43.760 --> 1:30:46.479 of the country. Yeah, like we're behind, right if we 1:30:46.560 --> 1:30:48.439 if this goes into effect, we are behind. 1:30:48.560 --> 1:30:50.439 Yeah, you can blame the fans and go ahead. The 1:30:50.479 --> 1:30:52.320 fans are going to but the feder at least listening, 1:30:52.320 --> 1:30:56.000 Ohio does our legislatives just want to listen. Anyway, we're 1:30:56.000 --> 1:30:58.599 on the clock here for this thing takes effect March twentieth. 1:30:58.600 --> 1:31:00.320 Got to have the signatures by then. It's Scott a 1:31:00.400 --> 1:31:03.320 Hunter at Urban Artifacts, And if you're in that neighbor 1:31:03.400 --> 1:31:04.920 to want to sign the position, I sure you have him. 1:31:04.960 --> 1:31:07.160 I know that they am at fifty West and Ryan 1:31:07.160 --> 1:31:09.960 Guyson pretty much everywhere else. I put my name on 1:31:10.040 --> 1:31:12.479 there too, because I think it's outrageous Scotty Well chat 1:31:12.520 --> 1:31:14.280 again in the future, brother, Thanks again for jumping on 1:31:14.320 --> 1:31:14.559 the show. 1:31:14.600 --> 1:31:17.240 Good luck with us, Yes, thanks Scott, thankes care. 1:31:17.320 --> 1:31:18.479 Yeah, y'a all the best. We got to get a 1:31:18.520 --> 1:31:20.400 news update in. We are running late as always, because 1:31:20.400 --> 1:31:22.120 that's what we do here. We run late. We'll talk 1:31:22.160 --> 1:31:24.719 a little Super Bowl stuff coming up next on the show. 1:31:24.840 --> 1:31:27.920 News first though, seven hundred ww all right, one more 1:31:27.920 --> 1:31:30.799 time this season because the season is over. James Rapine 1:31:30.880 --> 1:31:34.040 jumps in from Bengals Talk dot com Lockdown Bengals Super 1:31:34.080 --> 1:31:37.439 Bowl sixty goes down and the game was just the 1:31:38.080 --> 1:31:43.080 just the twenty nine thirteen year final with Seattle absolutely 1:31:43.200 --> 1:31:47.040 curb stop in the Patriots defensively speaking, second franchise win 1:31:47.200 --> 1:31:50.080 for them. Sam Darnold, by the way, and his fifth 1:31:50.120 --> 1:31:52.919 team he started as a New York Jet, he finishes 1:31:52.960 --> 1:31:56.599 a Super Bowl champion, and on that as a James 1:31:56.600 --> 1:32:00.439 welcome back. How you been brother, that'd be great. I'm 1:32:00.439 --> 1:32:02.360 doing fine better than Drake May this morning. 1:32:04.160 --> 1:32:04.679 That's right. 1:32:04.840 --> 1:32:07.839 Yeah, a lot of people are doing better than Drake May. Yeah, 1:32:07.880 --> 1:32:10.880 he got just absolutely for him. He's getting a Lindsay 1:32:11.000 --> 1:32:11.679 Vaughn treatment. 1:32:14.439 --> 1:32:14.920 That's right. 1:32:15.040 --> 1:32:18.479 Yeah, we knew that the Seahawks were going to be 1:32:18.520 --> 1:32:22.120 able to get pressure on him, and that was a 1:32:22.160 --> 1:32:24.280 big keem going into this one was all right, well, 1:32:24.360 --> 1:32:27.840 how does Drake May, who struggled throughout the playoffs, how 1:32:27.880 --> 1:32:30.839 does he respond? How does that that Patriots offense respond? 1:32:30.880 --> 1:32:32.360 And well, they didn't show up. 1:32:32.479 --> 1:32:34.920 So I don't even know if you should compare to 1:32:34.960 --> 1:32:36.320 Lindsay Vaughn because she showed up. 1:32:36.400 --> 1:32:36.680 She does. 1:32:37.160 --> 1:32:39.320 Hey, I respect that, but I do want, you know, 1:32:39.400 --> 1:32:41.439 not to get in this Olympic ski or anything like that. 1:32:41.520 --> 1:32:44.120 But like I wonder who kind of missed that cut 1:32:44.160 --> 1:32:45.800 because she got in. I was she the best of 1:32:45.840 --> 1:32:48.240 ailbers because it's Lindsay von and your goat and you're 1:32:48.280 --> 1:32:50.679 forty one and this is your last hurrah. We think 1:32:51.760 --> 1:32:53.400 if somebody got bumped in the team, but you know, 1:32:53.479 --> 1:32:57.160 thirteen seconds in she splatters and the minute it happened, well, 1:32:57.160 --> 1:32:59.680 watching them, oh man, that's and she turns out it's 1:32:59.680 --> 1:33:02.560 a broke leg. But tell you what, the resiliency and 1:33:02.880 --> 1:33:05.120 commitment that Lindsay Vaughn has, I don't think I've ever 1:33:05.120 --> 1:33:08.600 seen anything that kind of commitment in sports. She is 1:33:08.640 --> 1:33:11.120 something else, something to behold for sure when it comes 1:33:11.120 --> 1:33:14.640 to football, though Drake May is no Lindsay Vaughn. Three turnovers, 1:33:14.680 --> 1:33:17.400 two I and T is a fumble, sacks six times, 1:33:17.720 --> 1:33:21.080 they just teed off of them. Was this about Seattle 1:33:21.080 --> 1:33:23.400 scheme under Mike McDonald or just the fact that New 1:33:23.439 --> 1:33:25.559 England's front line couldn't do anything? 1:33:26.960 --> 1:33:29.880 Yeah, I think it's both. I think Mike McDonald is 1:33:30.040 --> 1:33:31.840 a hut of a coach. And if you think back 1:33:32.880 --> 1:33:36.320 to some of his Ravens defenses and what they did 1:33:36.840 --> 1:33:39.799 to Joe Burrow and the Bengals, the Hubbard yard dash, 1:33:39.920 --> 1:33:42.559 you know, the fumble in the jungle. The Ravens had 1:33:42.600 --> 1:33:45.280 their backup quarterback in that game and it was tied 1:33:45.320 --> 1:33:46.960 and the Ravens were going in to take the lead, 1:33:47.720 --> 1:33:51.519 and that Bengals offense could not get going in that game, 1:33:51.560 --> 1:33:54.599 and there were multiple games like that, and McDonald leaving 1:33:54.640 --> 1:33:58.439 Baltimore going to Seattle's honestly the huge win for the 1:33:58.479 --> 1:34:00.559 Bengals because I think he's one of the best defensive 1:34:00.560 --> 1:34:03.479 lines in football. And it obviously helps to have the 1:34:03.520 --> 1:34:06.040 talent that they have in the trenches and the versatility 1:34:06.040 --> 1:34:08.200 that they have in the secondary, and they have some 1:34:08.320 --> 1:34:13.200 versatile pieces. At the same time, McDonald is a heck 1:34:13.280 --> 1:34:16.000 of a coach, and it was a real challenge for 1:34:16.040 --> 1:34:18.400 any offense, but certainly an offense like New England that 1:34:18.439 --> 1:34:21.519 you're right, I struggle to protect doesn't have a true 1:34:21.640 --> 1:34:25.200 number one wide receiver option. I don't think Stefon Diggs 1:34:25.200 --> 1:34:27.360 is what he used to be. And so you look 1:34:27.400 --> 1:34:29.000 at it and it's like, all right, well who stands 1:34:29.000 --> 1:34:32.280 out and there's just there's a lot of number threes 1:34:32.280 --> 1:34:35.479 and number four's weapons wise on their offense, not many 1:34:35.520 --> 1:34:38.720 ones and twos, and so you mix that together and 1:34:39.439 --> 1:34:42.360 Drake May wasn't enough to overcome it. 1:34:42.400 --> 1:34:43.439 Because I sat going into. 1:34:43.320 --> 1:34:45.120 It, I was like, I was like, the Patriots have 1:34:45.160 --> 1:34:47.720 the better quarterback, the Steelers have the better roster, and 1:34:47.760 --> 1:34:48.680 the better roster one. 1:34:48.880 --> 1:34:51.840 Yeah yeah, And you know, okay, Steph Digg's great, but 1:34:51.920 --> 1:34:56.200 he's he's an old dude, and he was largely absent yesterday, 1:34:56.400 --> 1:34:58.240 and you know, in fact the matters. You just kept 1:34:58.320 --> 1:35:00.000 having to punt the ball here too. And I thought 1:35:00.080 --> 1:35:03.120 that blitz on the game sealing interception really caught them 1:35:03.120 --> 1:35:04.400 by surprise and sealed the deal. 1:35:06.320 --> 1:35:08.799 Yeah. Yeah, I think. 1:35:10.600 --> 1:35:16.360 It's when you see an offense like this struggle and 1:35:16.560 --> 1:35:18.439 not be able to get into a rhythm early, but 1:35:18.720 --> 1:35:20.800 those first fifteen like if you're going to catch the 1:35:20.800 --> 1:35:24.559 out off guard usually maybe not necessarily historically in the 1:35:24.600 --> 1:35:26.519 Super Bowl, but usually it would be in your first 1:35:26.520 --> 1:35:29.840 fifteen scripted plays. And then they adjusted and then it works, 1:35:30.000 --> 1:35:33.919 and it was just from the jump they couldn't do anything. 1:35:33.960 --> 1:35:34.439 And then in the. 1:35:34.439 --> 1:35:36.000 Second half it's like, well, maybe they'll come out in 1:35:36.000 --> 1:35:39.760 the second half and then it'll get going. And it's like, oh, 1:35:39.800 --> 1:35:42.160 well that's the Patriots first first down of the second 1:35:42.160 --> 1:35:44.760 half and it's in the fourth quarter like this. You know, 1:35:44.800 --> 1:35:45.200 it's a. 1:35:46.680 --> 1:35:48.400 Tough, tough leading to the Patriot. 1:35:48.120 --> 1:35:50.880 Yeah, no question, you know. And the notion here too 1:35:50.960 --> 1:35:52.559 is that we live in a new air where offense 1:35:52.600 --> 1:35:54.920 wins championships and if you watch a Gamias went, well, 1:35:54.960 --> 1:35:57.639 clearly that's not right. The defense is still I don't 1:35:57.680 --> 1:36:00.120 think that's still true because you know, had had the 1:36:00.160 --> 1:36:04.240 New England offense been better, could they have selectively picked 1:36:04.240 --> 1:36:06.639 apart him on short routes? What about the run game 1:36:06.720 --> 1:36:10.000 largely absent? You know, if Drake may starts taking off 1:36:10.080 --> 1:36:12.400 the spy him, how does that change. I don't felt 1:36:12.400 --> 1:36:16.040 like I thought that were one dimensional yesterday, and yeah, 1:36:16.280 --> 1:36:18.320 the defense looked like they won the game, but they didn't. 1:36:18.479 --> 1:36:21.280 Is new England had no answers whatsoever, no way to 1:36:21.320 --> 1:36:25.519 figure out around a very good Seattle defense. But again, 1:36:25.520 --> 1:36:27.599 if you're going to build your entire team around an 1:36:27.600 --> 1:36:30.800 offensive identities they did, you've got to find ways to 1:36:30.840 --> 1:36:32.599 make some completions to get some first dollans. 1:36:34.040 --> 1:36:41.720 Yeah, yeah, that's it. And to me, offense does win 1:36:42.400 --> 1:36:44.839 does win championships in a lot of ways. 1:36:45.120 --> 1:36:50.160 This was an odd year and if you had if 1:36:50.240 --> 1:36:51.120 Drake May. 1:36:51.120 --> 1:36:54.559 Was one of those top elite quarterbacks, that game would 1:36:54.560 --> 1:36:55.599 have felt different and been. 1:36:55.520 --> 1:36:56.080 A bit different. 1:36:56.080 --> 1:36:57.160 And he's just not there yet. 1:36:57.200 --> 1:36:59.679 Maybe he will be, maybe he'll get there, but he's 1:36:59.680 --> 1:37:01.439 just not there yet, Which isn't an insult and it 1:37:01.520 --> 1:37:04.120 isn't being mean. It's just the reality of it. We 1:37:04.200 --> 1:37:06.920 know Sam Darnold is a good quarterback and not a 1:37:06.920 --> 1:37:15.120 great quarterback there. But yes, as far as historically versus 1:37:15.160 --> 1:37:18.479 today versus the past decade or so, no, I think 1:37:18.520 --> 1:37:22.320 for sure the offensive part of it, Like, it was 1:37:22.360 --> 1:37:24.439 a weird year in the NFL in general, and so 1:37:24.560 --> 1:37:28.720 sometimes you get weird champions and weird built champions that 1:37:29.160 --> 1:37:33.000 play different ways. I don't think the Seahawks win defense 1:37:33.120 --> 1:37:35.680 first free agent quarterback. I don't think that's a bootprint 1:37:35.680 --> 1:37:38.360 that anyone should try to replicate. Obviously, want to upgrade 1:37:38.400 --> 1:37:40.840 your defense, I'm not saying that, but it's just it's 1:37:41.000 --> 1:37:44.280 a unique year and a unique path to a Super Bowl. 1:37:44.840 --> 1:37:47.880 Yeah, as far as the MVP case goes, hey you go. 1:37:48.000 --> 1:37:49.760 Derek Call had two sacks and what I think you 1:37:49.800 --> 1:37:53.519 had the strip stack touchdown to Witherspoon. I mentioned had 1:37:53.560 --> 1:37:56.719 that that hit that led to the pick six Byron Murphy, 1:37:56.760 --> 1:38:00.200 But I don't know Kenneth Walker though, the fact of 1:38:00.200 --> 1:38:03.320 the matter was I saw this this morning that he 1:38:03.479 --> 1:38:06.000 was hit at or behind the line of scrimmage on 1:38:06.080 --> 1:38:08.840 fifteen of his twenty seven touches. But he still rushed 1:38:08.840 --> 1:38:11.320 for one hundred and thirty five yards and that's like 1:38:11.360 --> 1:38:15.240 forty two over expected. That's getting it done in the 1:38:15.240 --> 1:38:15.760 Super Bowl. 1:38:15.760 --> 1:38:26.599 Man, Yeah, yeah, it is, And that's the fun. Dave 1:38:26.680 --> 1:38:30.519 Keaton described it as fun. But the defensive struggles that 1:38:31.120 --> 1:38:37.640 are the defensive the standout performers for Seattle and the 1:38:37.960 --> 1:38:39.719 different ways they're able to win. 1:38:41.040 --> 1:38:41.960 From a defensive stem. 1:38:42.000 --> 1:38:45.880 Devin Witherspoon's and his biggest play was on a blift 1:38:46.360 --> 1:38:49.800 and he's a high end corner and so no, I 1:38:49.840 --> 1:38:54.240 thought the defense, they did a bunch of different things 1:38:54.240 --> 1:38:56.559 that were a lot of fun if you're in favor 1:38:56.600 --> 1:38:58.679 of those kind of defensive games. At the same time, 1:38:58.720 --> 1:38:59.960 I think a lot of people are like, all right, 1:39:00.040 --> 1:39:02.120 can we see some scoring, can we see something? 1:39:02.880 --> 1:39:03.320 Well, we did. 1:39:03.840 --> 1:39:07.360 Aught was completely fifty percent of his passes, but you know, 1:39:07.479 --> 1:39:12.280 like it's the ultimate oftense doesn't win championships game, and 1:39:12.560 --> 1:39:14.000 if you love defense, it was great. 1:39:14.040 --> 1:39:16.280 At the same time, I definitely think that this was 1:39:16.360 --> 1:39:20.000 kind of an outlier season for sure, an outlier super Bowl. 1:39:20.040 --> 1:39:22.439 This isn't going to be the blueprint moving forward. 1:39:22.520 --> 1:39:24.760 Why could New England adjust to Walker and know what 1:39:24.880 --> 1:39:25.280 he was doing? 1:39:26.160 --> 1:39:30.679 Yeah, he just it was a He had the two 1:39:30.680 --> 1:39:34.920 big runs, but it was kind of a quiet, a 1:39:35.080 --> 1:39:38.960 quiet day for Like what I mean by quiet is 1:39:39.000 --> 1:39:40.880 I know he won the MVP and a huge one 1:39:40.920 --> 1:39:43.640 hundred and sixty yards from scrimmage, but at times I 1:39:43.640 --> 1:39:46.439 don't think it necessarily felt that way, and yet he 1:39:46.600 --> 1:39:50.680 still was able to wreck up the yards and be 1:39:50.840 --> 1:39:53.400 consistent and yeah, I mean, I think Seattle's run game 1:39:53.479 --> 1:39:54.240 is just good. 1:39:54.600 --> 1:39:55.439 They're really good. 1:39:55.479 --> 1:39:59.160 The Patriots new, I'm sure going in we cannot let 1:39:59.240 --> 1:40:03.320 Walker control this game. And then he went out there 1:40:03.320 --> 1:40:05.720 and averaged five yards per carry and obviously had the 1:40:05.760 --> 1:40:08.360 one call back that would have sealed the deal anyway, 1:40:08.760 --> 1:40:11.519 but played played really, really well. Yeah, I had a 1:40:11.520 --> 1:40:12.000 great game. 1:40:12.160 --> 1:40:14.599 Yeah in New England. Now you'd expect them to go answer, 1:40:14.640 --> 1:40:16.320 but they could. I mean, I think I had one 1:40:16.360 --> 1:40:18.640 series late in again where wass Matt Collins on consecutive 1:40:18.640 --> 1:40:21.639 plays and they scored the first touchdown, which even then 1:40:21.680 --> 1:40:23.600 felt Okay, are they going to make a run and 1:40:23.640 --> 1:40:25.920 come back? It didn't feel to me, James like they 1:40:25.960 --> 1:40:29.759 were mounting this comeback that the momenta was shifting. Was like, okay, 1:40:29.800 --> 1:40:33.439 they scored on consecutive plays, great, but Seattle just was 1:40:33.439 --> 1:40:35.360 still in full control. Even at that point, I felt 1:40:35.479 --> 1:40:42.040 to me, yeah, yeah, I never felt like New England 1:40:42.200 --> 1:40:45.559 was about to make that run. And they were hanging 1:40:45.600 --> 1:40:46.280 around enough. 1:40:46.439 --> 1:40:49.839 Like there's times you know, it's nineteen seven, they score 1:40:50.560 --> 1:40:52.800 and you're right, Matt Collins makes that play and then 1:40:53.560 --> 1:40:55.759 they get off the field and they have a chance, 1:40:56.280 --> 1:40:58.600 and there was really no chance. Nineteen seven went the 1:40:58.640 --> 1:41:01.639 ball and they just they could not get anything going, 1:41:01.760 --> 1:41:07.720 so it's it was one of those games where selfishly, 1:41:07.760 --> 1:41:09.880 for me, I didn't have a dog in the five. 1:41:10.120 --> 1:41:12.160 I was just hoping for a score so it would 1:41:12.240 --> 1:41:15.160 be closed down the stretch and be competitive and be 1:41:15.240 --> 1:41:17.160 a game that goes down to the wire, because a 1:41:17.240 --> 1:41:19.920 lot of the games throughout this postseason have gone down 1:41:19.920 --> 1:41:24.000 to the wire. This one, unfortunately didn't. And you're right, 1:41:24.120 --> 1:41:25.960 I mean there was never a time where I was 1:41:26.000 --> 1:41:28.600 confident that the Patriots were going to go downfield and 1:41:28.640 --> 1:41:29.120 make it a game. 1:41:29.200 --> 1:41:31.360 Yeah, and I mean it was still it was. It 1:41:31.439 --> 1:41:34.000 felt like a blowout right defensively speaking, but you know, 1:41:34.080 --> 1:41:37.679 Seattle is twenty nine points, but seventeen were field goals. 1:41:37.720 --> 1:41:40.400 I mean Jason myers day record five field goals in 1:41:40.400 --> 1:41:42.759 that game. They it was it was more about field 1:41:42.760 --> 1:41:45.840 position for them. You know, the guy who I thought 1:41:45.840 --> 1:41:48.280 made a legitimate shot at MVP was their punter. He 1:41:48.439 --> 1:41:51.000 got got dang, was putting. He was dropping the coffin 1:41:51.080 --> 1:41:54.080 corner like at least three times. I think that was unreal. 1:41:54.439 --> 1:41:56.160 But it was field position for them. They won the 1:41:56.160 --> 1:41:57.080 field position game. 1:41:58.400 --> 1:42:01.320 Yeah, oh for sure, that did. I mean early in 1:42:01.360 --> 1:42:01.879 the game. 1:42:01.760 --> 1:42:04.920 It felt like all right, Well, if you get a 1:42:04.960 --> 1:42:06.840 couple of field goals, you're going to feel really good 1:42:06.840 --> 1:42:11.920 and control the game. And midway through the first half, 1:42:12.320 --> 1:42:15.320 a little little bit past the first quarter, it's six 1:42:15.360 --> 1:42:17.240 and uh, and then I'm like, New England can't do 1:42:17.280 --> 1:42:19.720 anything on offense and the early down six, Just get 1:42:19.720 --> 1:42:23.000 a drive, get one drive, and you feel totally different 1:42:23.000 --> 1:42:26.360 about this game. And they couldn't do it. And Seattle 1:42:26.360 --> 1:42:29.280 did a good job of keeping them down and keeping 1:42:29.320 --> 1:42:31.280 them down and not letting them get any momentum and 1:42:31.439 --> 1:42:33.400 not letting them string together their first down or two 1:42:33.479 --> 1:42:36.040 or get a good field position like you mentioned, and 1:42:37.120 --> 1:42:40.479 they just really were dialed in, locked in and made 1:42:40.479 --> 1:42:42.640 sure that that wasn't going to have. 1:42:43.000 --> 1:42:45.879 Yeah, darnold, I guess he blanked least of the quarterbacks 1:42:45.920 --> 1:42:48.960 of Drake may In played a manager a Matt Well 1:42:49.000 --> 1:42:51.679 managed game. I guess he's on the responsible twelve points. 1:42:51.840 --> 1:42:54.120 The rest was all special teams in field positions. So 1:42:54.680 --> 1:42:57.679 I think there's your difference, right. There wasn't like Seattle's 1:42:57.720 --> 1:43:00.960 defense certainly was smothering and overwhelming and absolutely knocked the 1:43:01.000 --> 1:43:03.120 crap out of may In that front line for sure, 1:43:03.120 --> 1:43:05.200 but by and large, just as above, who's kicking the 1:43:05.200 --> 1:43:05.639 ball better? 1:43:07.000 --> 1:43:07.679 Yeah? Yeah? 1:43:07.960 --> 1:43:11.720 And that and the turnovers, right, I think that's that's it. 1:43:11.840 --> 1:43:18.560 You have your three turnovers and against that defense, it's it's. 1:43:18.080 --> 1:43:20.320 Painful and in the Seattle offense. 1:43:20.360 --> 1:43:22.080 But the one thing I think Sam Donald did a 1:43:22.120 --> 1:43:25.080 really good job of is just managing things. There was 1:43:25.360 --> 1:43:28.280 one he missed Jackson Smith and Jinger early for what 1:43:28.280 --> 1:43:31.320 would have been a crazy touchdown where he went off 1:43:31.360 --> 1:43:33.639 script and threw it deep to him and just threw 1:43:33.640 --> 1:43:35.360 it a little too far, didn't get enough under it. 1:43:35.800 --> 1:43:39.040 But outside of that, I thought that he was able 1:43:39.080 --> 1:43:41.880 to all right, this is a risky play. I'm gonna 1:43:41.880 --> 1:43:43.519 I'm gonna throw it away or I'm gonna make sure 1:43:43.520 --> 1:43:46.160 I don't put this ball in danger. And that's what 1:43:46.240 --> 1:43:49.000 I was concerned about from a Seahawks standpoint going into 1:43:49.000 --> 1:43:52.360 that game. Does Sam Donald turned the ball over? Didn't 1:43:52.800 --> 1:43:56.719 trusted his defense and Kenneth Walker and that's all they needed. 1:43:56.720 --> 1:43:59.200 That was enough And that was a knock right going 1:43:59.240 --> 1:44:02.240 into Champion Chip weekend, this guy second out, Oh my god, 1:44:02.560 --> 1:44:05.320 we'll see what happens. And he put it together against 1:44:06.200 --> 1:44:09.519 He put it together in the NFC Championship game and 1:44:09.840 --> 1:44:10.880 he continued to stretch. 1:44:10.920 --> 1:44:11.080 Here. 1:44:11.640 --> 1:44:13.439 Now, I don't know if Sam Donold's going to be, like, 1:44:13.479 --> 1:44:15.720 you know, one of your top five quarterbacks he's in 1:44:15.800 --> 1:44:19.880 the NFL. Probably not, but uh, it was interesting in 1:44:19.880 --> 1:44:22.040 that perspect which you said the biggest winner in this 1:44:22.120 --> 1:44:31.800 game yesterday James Rapine was bad bunny. I uh big 1:44:31.960 --> 1:44:35.679 the winner, I biggest winner, bad bunny, My good money. 1:44:36.000 --> 1:44:40.040 I don't even know if you know, things are wid 1:44:40.080 --> 1:44:41.919 when the sports guy doesn't want to talk about. 1:44:41.680 --> 1:44:45.479 That thirty five million people watching that thing. I thought 1:44:45.520 --> 1:44:48.280 the game itself was like just mad. The commercials were 1:44:48.320 --> 1:44:50.280 just mad because you often don't get a chance to 1:44:50.280 --> 1:44:53.639 sit down and just watch football, James, because you're following 1:44:53.640 --> 1:44:56.240 the Bengals and you know, but you know, the postseason 1:44:56.280 --> 1:44:58.400 for sure, especially the Super Bowls, like it's like okay, 1:44:58.479 --> 1:45:00.880 and that it was just one of those years were 1:45:00.920 --> 1:45:03.160 like okay. I guess it was fine. It was a 1:45:03.200 --> 1:45:05.679 game that first it looked like New England. 1:45:05.680 --> 1:45:05.840 Though. 1:45:05.880 --> 1:45:08.120 Man, they were really pressing early. I thought they they 1:45:08.240 --> 1:45:12.600 missed opportunities, chances. Gonzales for example, several turnovers they just 1:45:12.640 --> 1:45:14.240 couldn't come up with the ball. And he thought, at 1:45:14.240 --> 1:45:16.639 some point, will they keep taking chances like this, they're 1:45:16.640 --> 1:45:18.320 going to get burned, and ultimately they did. 1:45:19.920 --> 1:45:21.000 Yeah, Paul, for sure. 1:45:21.120 --> 1:45:24.759 Yeah, there were multiple times where they could have grabbed 1:45:24.760 --> 1:45:27.800 some momentum. There was a play Drake May took a 1:45:27.880 --> 1:45:31.840 sack and Hunter Henry's wide open over the middle and 1:45:32.080 --> 1:45:34.519 maybe maybe Henry makes a guy miss and gets the 1:45:34.520 --> 1:45:36.639 first down and that's the momentum you need. And instead 1:45:36.640 --> 1:45:39.559 it's a sack, youet the punt, and so those kind 1:45:39.600 --> 1:45:43.760 of plays they add up and that's it. But yeah, 1:45:43.800 --> 1:45:47.800 I felt throughout the game like all right, is there 1:45:47.800 --> 1:45:49.760 going to be more here or is this all we're doing? 1:45:49.920 --> 1:45:50.599 Is this all we're doing? 1:45:50.720 --> 1:45:50.920 You know? 1:45:50.960 --> 1:45:54.519 And that's all? That's all it was like, Yeah, I 1:45:54.560 --> 1:45:56.800 mean Bay missing that like where they play was on 1:45:56.800 --> 1:45:59.040 the five yard line and he had a receiver downfield, 1:45:59.080 --> 1:46:01.640 could have blew that thing open and miss that, and 1:46:01.640 --> 1:46:03.840 of course took Chrissingganzaleg's had a chance for two or 1:46:03.880 --> 1:46:05.800 three picks and he couldn't hold onto it. So but 1:46:05.920 --> 1:46:08.799 that guy's incredibly you know, he gets in position unlike 1:46:08.840 --> 1:46:12.719 any other I think back in the league. So anyway, 1:46:12.720 --> 1:46:14.280 all right, the off season is here, It's time to 1:46:14.280 --> 1:46:16.240 go Houday once again put the Bengal gear back on 1:46:16.320 --> 1:46:19.599 as we mount up the attack sometime in August, if 1:46:19.640 --> 1:46:23.000 not September. James Rapine over at Sports Illustrated, and of 1:46:23.000 --> 1:46:26.639 course it's locked on Bengals the podcast and Bengals Talk 1:46:26.680 --> 1:46:29.560 dot com, the website, everything Bengal related. And there's a 1:46:29.600 --> 1:46:32.200 lot of work to be done, certainly in Cincinnati when 1:46:32.200 --> 1:46:34.559 it comes to getting the team ready for twenty twenty six. James, 1:46:34.600 --> 1:46:36.320 have a great off season, buddy, all the best. Appreciate 1:46:36.400 --> 1:46:39.920 you, you two, Scott appreciate you. Take carel It's a news 1:46:40.000 --> 1:46:42.800 update and more to follow, including Bill Cunningham at twelve 1:46:42.840 --> 1:46:46.000 oh six today. So I watched the halftime show Bad Bundy, 1:46:46.080 --> 1:46:48.280 like I had ten minutes. I've done worse for far longer. 1:46:48.760 --> 1:46:50.679 I didn't understand the damn word the man was saying, 1:46:50.680 --> 1:46:53.000 but I thought the you know, the show itself was 1:46:53.040 --> 1:46:55.799 pretty damn good, even though I didn't understand it. Willie 1:46:55.840 --> 1:46:57.479 will tell me how I'm wrong. Coming up next twelve 1:46:57.479 --> 1:46:59.280 oh six, Home of the Red seven hundred w DOWT 1:46:59.360 --> 1:46:59.679 SINCNAT