WEBVTT - Web Pioneer Legend Brendan Eich

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<v Joel Comm>A long time ago in a galaxy pretty much identical

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<v Joel Comm>to this one. Some pointy headed nerds built the foundation

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<v Joel Comm>of the Internet. One of those pointy headed nerds was

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<v Joel Comm>the CEO of Mozilla, a co-founder of the Firefox browser

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<v Joel Comm>and the creator of JavaScript. Today, he is the creator

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<v Joel Comm>of the Brave Browser, a wonderful privacy based alternative to

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<v Joel Comm>Chrome and the rest of the corporate browsers. His name

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<v Joel Comm>is Brendan Eich and he joins us to discuss the

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<v Joel Comm>early days of the web, the mess that he helped

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<v Joel Comm>create and how he is helping to clean it up

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<v Joel Comm>and lead us into a decentralized web3 world. Join us

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<v Joel Comm>for a discussion with this brave legend on our Pioneers.

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<v Joel Comm>Get all the heroes. Episode number 653. Of the Bad

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<v Joel Comm>Crypto podcast.

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<v UU>503000 What do I do? Who's Bad?

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<v Joel Comm>Greetings, Brave.

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<v Joel Comm>Journey Men and Journey Women and Journey Persons And Journey

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<v Joel Comm>is a really good band. Even like after Steve Perry,

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<v Joel Comm>it's a bad crypto podcast show for the crypto curious

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<v Joel Comm>and the crypto serious that is brave the Lord. Travis Right.

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<v Joel Comm>And I am also brave. So Lord Joel, calm and

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<v Joel Comm>you are brave. Fill in the blank.

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<v Travis Wright>Mm hmm. And Joel's just a city boy born and

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<v Travis Wright>raised in New Chicago. Very nice. This. This is a

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<v Travis Wright>fun episode, guys. I mean, long time coming on this one.

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<v Travis Wright>I don't know which all. I have a conversation after

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<v Travis Wright>we interviewed Brendon, and we were like, Hmm, who is

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<v Travis Wright>comparable to this guy? Right? This guy essentially was one

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<v Travis Wright>of the guys who helped build the browser the way

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<v Travis Wright>we know it, right? I mean, he invented JavaScript. He

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<v Travis Wright>he was really early in Netscape, which Netscape was an

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<v Travis Wright>evolution of Mosaic, which was the very first that I

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<v Travis Wright>know of. Right. And then went on to create Mozilla Firefox.

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<v Travis Wright>And then, I mean, embrace this. This is an Internet legend.

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<v Travis Wright>He's a pioneer of Web one, Web two and now

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<v Travis Wright>Web three. And we got him all that crypto and

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<v Travis Wright>we're bringing him to you.

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<v Joel Comm>And what's really interesting about it is you discover some

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<v Joel Comm>of the mistakes he made along the way that was

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<v Joel Comm>kind of oops, especially as it came to tracking people's

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<v Joel Comm>behavior and how that turned into a really bad thing.

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<v Joel Comm>But then he talks about what he's doing to fix it.

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<v Joel Comm>I think you guys are really going to enjoy this

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<v Joel Comm>here discussion with the one and only. Brendan, I. It's

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<v Joel Comm>been more than a hot minute since we have talked

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<v Joel Comm>about the brave browser. And in fact, we've been talking

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<v Joel Comm>about the brave browser for five and five years, I

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<v Joel Comm>would say, of hot minutes as a alternative to using

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<v Joel Comm>evil Google Chrome on your your computer. If you want

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<v Joel Comm>to keep your data in your privacy is the way

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<v Joel Comm>to go. This is not a paid advertisement. This is

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<v Joel Comm>not a commercial. This is actual recommendations because we use brave,

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<v Joel Comm>we like it. And what really excites us is today

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<v Joel Comm>we have the CEO and co-founder of Brave, Brendan Eich

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<v Joel Comm>is joining us right now. And we're going to talk

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<v Joel Comm>about all kinds of things. Brendan, welcome to the Bad

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<v Joel Comm>Crypto podcast.

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<v Brendan Eich>Don't forget that.

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<v Travis Wright>Yes, the Netscape thing, that Mozilla thing, but most important,

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<v Travis Wright>micro unity.

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<v Joel Comm>Yeah, he's he's got quite a background. You were the CTO,

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<v Joel Comm>then CEO of Mozilla and you helped launch the Firefox

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<v Joel Comm>browser and you're also the inventor of JavaScript, which is

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<v Joel Comm>the world's most popular programming language. So you know, that

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<v Joel Comm>little thing happened. And then of course you founded the

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<v Joel Comm>brave browser. So why, why found brave? Go ahead and

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<v Joel Comm>tell us your reasons, especially after having launched a successful

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<v Joel Comm>browser and Firefox that you thought we need brave.

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<v Brendan Eich>Right. So when we did Firefox, we were not as

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<v Brendan Eich>conscious about privacy as we are now. And we did

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<v Brendan Eich>this search deal with Google, which at the time was

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<v Brendan Eich>a great search engine. It hadn't become a big alphabet

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<v Brendan Eich>company full of all sorts of different businesses. That all

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<v Brendan Eich>seemed to be lost. Leaders for the ad exchange business,

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<v Brendan Eich>which is the main revenue leg of Google. We also

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<v Brendan Eich>and in Firefox, we let the privacy conscious users do

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<v Brendan Eich>all extensions for themselves and then grow those extensions. We

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<v Brendan Eich>called them add ons back in the day. So when

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<v Brendan Eich>I left was I sat for a long time thinking

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<v Brendan Eich>about two big problems. One is that browsers, if it

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<v Brendan Eich>gets access successful, tend to be captured by a big

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<v Brendan Eich>tech company, like a search company, which is really an

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<v Brendan Eich>ad exchange like Google or in the nineties by an

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<v Brendan Eich>operating system company, which is really a word in Excel.

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<v Brendan Eich>The Sweet Company that was Microsoft. And I also wanted

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<v Brendan Eich>to help users have a direct say in not only

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<v Brendan Eich>their privacy but sort of economics on the Web and users,

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<v Brendan Eich>if they're just eyeballs to be counted in favor of,

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<v Brendan Eich>you know, ad traffic or ad revenue, they're not treated

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<v Brendan Eich>as as first parties or principals in the economics. They're

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<v Brendan Eich>just kind of. Farm animals that get sheared of wool

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<v Brendan Eich>every spring and shiver. And that's how people in the

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<v Brendan Eich>nineties talked about our users. They were eyeballs. You are

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<v Brendan Eich>monetizing eyeballs. User attention was creating a new data economy.

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<v Brendan Eich>Data was the new oil, which is a nonsense statement

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<v Brendan Eich>of our third one. And with Brave, I wanted to

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<v Brendan Eich>do something that was much more direct. It put users

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<v Brendan Eich>directly in the revenue share for private ads if they wanted.

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<v Brendan Eich>It allowed them to directly transact on blockchains with other

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<v Brendan Eich>parties to send money to. You all support your favorite YouTuber. So,

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<v Brendan Eich>you know, being disintermediated, being creator, economy, that's what was

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<v Brendan Eich>on my mind. And to do both of those things,

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<v Brendan Eich>privacy and I would say direct economic user first participation

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<v Brendan Eich>required thinking about how to marry cryptocurrencies and security including privacy.

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<v Travis Wright>Right. So, you know, it's always been fascinating. You know,

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<v Travis Wright>being in Joe and I have both been in the

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<v Travis Wright>Internet since the beginning, really. I mean, Joel was one

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<v Travis Wright>of the first, what, 10,000 websites that was created or

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<v Travis Wright>something like that with with World Village. I got online

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<v Travis Wright>in 96 and I've been paying attention to things. And so,

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<v Travis Wright>you know, I remember AOL buying Netscape. I remember when

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<v Travis Wright>when when Bill Gates didn't even think that Netflix and

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<v Travis Wright>Netscape was even something to be concerned about, and they

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<v Travis Wright>didn't even have a browser yet. So these are these

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<v Travis Wright>are yeah, this is really early on. So you're you're

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<v Travis Wright>you're really early on in Web one. I would almost

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<v Travis Wright>say you were in Web point five right through Mosaic

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<v Travis Wright>became net Netscape. I keep want to say Netflix. If

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<v Travis Wright>I say Netflix just mad me, it's not intentional. So

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<v Travis Wright>it's like, what? What did that really early internet sorta

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<v Travis Wright>teach you? Because you were like the chief architect. You

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<v Travis Wright>were building stuff really early with, with with Netscape. So

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<v Travis Wright>how did that sort of forming and, and, and maybe

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<v Travis Wright>how did that get in the JavaScript? Because you create,

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<v Travis Wright>you build some really kickass foundational things for the Internet

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<v Travis Wright>that we all use today. Many of us probably take

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<v Travis Wright>that for granted.

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<v Brendan Eich>Well, thank you. As you mentioned, I was at my

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<v Brendan Eich>community one more year than I should have been, so

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<v Brendan Eich>I missed the founding of Netscape. I came in the

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<v Brendan Eich>second year pretty much second chronological year of age, and

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<v Brendan Eich>I did JavaScript in a big hurry because it wasn't

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<v Brendan Eich>clear with Java, the Big Brother language from Sun to

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<v Brendan Eich>people at Netscape and to most people at Sun that

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<v Brendan Eich>we needed JavaScript. But Marc Andreessen of Netscape and Bill

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<v Brendan Eich>Joy of Sun and I argued that we did for

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<v Brendan Eich>the same reason that Microsoft had Visual Basic as well

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<v Brendan Eich>as Visual C++ and its stack. So you had one

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<v Brendan Eich>scripting language that was dynamic and easier to use for

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<v Brendan Eich>a great number of people to use to glue things together,

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<v Brendan Eich>build apps, patch things. And you had a more expert

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<v Brendan Eich>language for the component builders. So that was the idea

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<v Brendan Eich>behind JavaScript. But to just recapture the feeling of the

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<v Brendan Eich>early web web one days, the PC was dominant. We

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<v Brendan Eich>all sat in front of big bottle monitors. We played

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<v Brendan Eich>Quake right after Doom. We were on Lands. We we

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<v Brendan Eich>didn't necessarily have great home Internet connectivity. AOL had City

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<v Brendan Eich>bombed the country to get people online through dial up

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<v Brendan Eich>and people were starting to get faster, you know, the

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<v Brendan Eich>street multi-tool and whatever it's called.

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<v Travis Wright>I found one of those recently, by the way. I

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<v Travis Wright>found an old floppy disk where I was like, Oh

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<v Travis Wright>my God, this one is super early.

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<v Brendan Eich>But one of the things this meant was you had

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<v Brendan Eich>to be your own system administrator of your home PC,

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<v Brendan Eich>and that was hard for people. But it was good

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<v Brendan Eich>in the sense that you didn't just rent the device

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<v Brendan Eich>from an Apple or Google and they treated it like theirs.

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<v Brendan Eich>And you were just the sheep to share of a wall.

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<v Brendan Eich>Like I said earlier, you really were a participant. You

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<v Brendan Eich>would buy games especially. But other apps, productivity apps, security apps,

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<v Brendan Eich>you would go down to Fry's and buy stuff, right?

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<v Brendan Eich>So this was more of a of a user sovereign world.

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<v Brendan Eich>It was the world where you could do your own thing,

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<v Brendan Eich>you could upgrade your graphics card, you could try stuff,

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<v Brendan Eich>you know, you could participate in hacking on software for

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<v Brendan Eich>the PC. And when I did JavaScript, it became very

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<v Brendan Eich>easy for people to hack on websites in a way

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<v Brendan Eich>that was programmed. It was enlivened with dynamic responses, not

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<v Brendan Eich>just on the server side, but on the client side.

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<v Brendan Eich>And so what we were trying to do with Netscape

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<v Brendan Eich>was make the web lively and useful. We wanted to

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<v Brendan Eich>have images that was done at Mosaic and maybe we

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<v Brendan Eich>wanted to have cookies so you could log into your

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<v Brendan Eich>bank and then navigate around your different account views without

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<v Brendan Eich>having to log in every time because the HTP protocol

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<v Brendan Eich>was stateless, so it would not remember who you were

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<v Brendan Eich>and there was no way without cookies to keep track

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<v Brendan Eich>of you. So in some ways you could say tracking

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<v Brendan Eich>was invented through the cookie, but it was a good

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<v Brendan Eich>kind of tracking. It was. First party, the site you

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<v Brendan Eich>go to intentionally, the site you need to know is

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<v Brendan Eich>really your bank and not an imposter phishing site. And

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<v Brendan Eich>that's still true to this day. So that was what

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<v Brendan Eich>you to before we didn't think about and I'm going

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<v Brendan Eich>to set Netscape a year late and people wanted to

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<v Brendan Eich>fix it, but it was too late. Was that between

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<v Brendan Eich>images and cookies, there was an easy way to trap

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<v Brendan Eich>users across the web and build up a profile.

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<v Joel Comm>And then that became something that was leveraged by, you know,

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<v Joel Comm>big tech and say, okay, we can we can weaponize

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<v Joel Comm>this not just for ad dollars, but against our so-called enemies.

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<v Brendan Eich>It was leveraged in many ways and that term is

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<v Brendan Eich>used in finance. It was even used that way because

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<v Brendan Eich>a lot of the tricks that were used with ad

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<v Brendan Eich>tech were sort of like financial trickery or, you know,

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<v Brendan Eich>promising something for nothing. And when advertising technology evolved and

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<v Brendan Eich>Google was a big part of this, but there was

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<v Brendan Eich>always a big sea of vendors out there in the

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<v Brendan Eich>so-called Loomis scape. They all depended on these things from

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<v Brendan Eich>the nineties, the image, the cookie and scripts, JavaScript. And

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<v Brendan Eich>so I created a monster.

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<v Travis Wright>So, yeah, as you see, you inadvertently created something and

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<v Travis Wright>you were like, Well, so so is this a moment

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<v Travis Wright>where you're like, Wow, there's some crime, not only linger

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<v Travis Wright>lingering out there, I better do something to kind of

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<v Travis Wright>unravel this. And is that what you thought when you

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<v Travis Wright>then went over to Mozilla?

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<v Brendan Eich>I think with Mozilla, we we definitely wanted to take

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<v Brendan Eich>back the Web and show that the browser was not

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<v Brendan Eich>going to be Internet Explorer and Windows forever, which is

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<v Brendan Eich>what people would say, Oh, you can't drive a new

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<v Brendan Eich>browser and get traction. Microsoft cornered the market and you

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<v Brendan Eich>should just give up. And they were wrong. We showed

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<v Brendan Eich>that with Firefox. We restarted the market. We showed Sergey

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<v Brendan Eich>Brin in particular and Larry Page of Google. And they

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<v Brendan Eich>they liked it so much. They made Chrome eventually and

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<v Brendan Eich>Safari at the same time. Steve Jobs saw the value

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<v Brendan Eich>of the web. So Safari was around the same time

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<v Brendan Eich>as Firefox 0.9 or eight because that's.

0:12:49.050 --> 0:12:51.480
<v Travis Wright>Really because Bill Gates and the Explorer there was now

0:12:51.630 --> 0:12:53.580
<v Travis Wright>he's like, all right. Then he finally built the Explorer

0:12:53.580 --> 0:12:56.790
<v Travis Wright>and then it got up to like 90 something percent

0:12:57.030 --> 0:13:00.390
<v Travis Wright>of the people were 95% of the people were using that.

0:13:00.630 --> 0:13:04.020
<v Travis Wright>So of course, they needed an alternative because I remember

0:13:04.020 --> 0:13:06.689
<v Travis Wright>the floods. As soon as I found out about Firefox,

0:13:06.690 --> 0:13:08.819
<v Travis Wright>I was gone. Oh, how moving?

0:13:09.000 --> 0:13:12.600
<v Brendan Eich>Yeah. Pop ups. Remember that lack of tabs and ActiveX

0:13:12.600 --> 0:13:15.990
<v Brendan Eich>and other security holes? Microsoft walked away from it. They

0:13:15.990 --> 0:13:19.680
<v Brendan Eich>put it under of a skeleton crew because they thought

0:13:19.679 --> 0:13:21.780
<v Brendan Eich>they could go back and do Windows Vista and get

0:13:21.780 --> 0:13:24.449
<v Brendan Eich>good old fashioned Monopoly lock in like they had in

0:13:24.450 --> 0:13:29.310
<v Brendan Eich>the nineties. And they totally missed the Web 2.0 so-called.

0:13:29.309 --> 0:13:32.810
<v Brendan Eich>That's what John and Tim called it. But the point zero,

0:13:32.850 --> 0:13:35.849
<v Brendan Eich>which is kind of nerdy revolution that was happening through

0:13:35.850 --> 0:13:40.920
<v Brendan Eich>JavaScript and Moore's Law and browser innovation like in Firefox

0:13:40.920 --> 0:13:44.630
<v Brendan Eich>and Safari and Opera, and they also missed mobile, right?

0:13:44.640 --> 0:13:46.320
<v Brendan Eich>Even though they were doing things with Nokia, they missed

0:13:46.320 --> 0:13:50.460
<v Brendan Eich>the iPhone. So Microsoft, in my view, miscalculated. But they definitely,

0:13:50.790 --> 0:13:54.300
<v Brendan Eich>after becoming a monopoly power with the browser, they just

0:13:54.300 --> 0:13:56.220
<v Brendan Eich>abandoned their explorer, they went to.

0:13:56.520 --> 0:13:59.580
<v Joel Comm>Running and now they've got Edge, which is a stupid,

0:13:59.580 --> 0:14:02.579
<v Joel Comm>you know, browser that they bundle with the machine. And

0:14:02.760 --> 0:14:06.329
<v Joel Comm>of course, Chrome became dominant. Firefox, you know, certainly had

0:14:06.330 --> 0:14:09.990
<v Joel Comm>its share, but Chrome became dominant. Google is evil and

0:14:09.990 --> 0:14:11.100
<v Joel Comm>they removed the.

0:14:11.100 --> 0:14:11.730
<v Brendan Eich>New monopoly.

0:14:12.120 --> 0:14:16.020
<v Joel Comm>And they're monopoly and you don't there's no reason to

0:14:16.020 --> 0:14:18.930
<v Joel Comm>use Google Chrome. It's harder to get off Gmail and

0:14:18.929 --> 0:14:21.720
<v Joel Comm>docs and calendar and I'm working on it myself. But

0:14:21.720 --> 0:14:25.110
<v Joel Comm>it's easy to get off Chrome because Brave is a

0:14:25.110 --> 0:14:27.690
<v Joel Comm>great alternative. And you know, when I started using it,

0:14:27.690 --> 0:14:30.510
<v Joel Comm>there was probably, I don't know, maybe a million or so,

0:14:30.510 --> 0:14:33.990
<v Joel Comm>half a million users. Now you got 60 million active

0:14:33.990 --> 0:14:37.380
<v Joel Comm>users a month. I mean, and that's still just a

0:14:37.380 --> 0:14:40.350
<v Joel Comm>drop in the bucket for what it needs to be

0:14:40.350 --> 0:14:42.930
<v Joel Comm>for people to reclaim their privacy.

0:14:44.130 --> 0:14:45.720
<v Brendan Eich>Yeah, and you're right. We have to make it easy

0:14:45.720 --> 0:14:48.690
<v Brendan Eich>to get off chrome, which, you know, in this world

0:14:48.690 --> 0:14:51.840
<v Brendan Eich>we live in. When you have some open source project

0:14:51.840 --> 0:14:56.760
<v Brendan Eich>like Mozilla or what Steve Jobs forked into web kit,

0:14:57.150 --> 0:15:01.380
<v Brendan Eich>which was originally called HTML, and then Chrome forked into

0:15:01.560 --> 0:15:04.350
<v Brendan Eich>the link and part of the chromium project, there's a

0:15:04.350 --> 0:15:07.020
<v Brendan Eich>sort of successful set of genes there. It's almost like,

0:15:07.200 --> 0:15:11.880
<v Brendan Eich>you know, immune system genes or disease resistance genes, and

0:15:12.270 --> 0:15:14.670
<v Brendan Eich>those are not going to die. So people sometimes complain

0:15:14.670 --> 0:15:20.070
<v Brendan Eich>preinstalled on chromium, the open source that Google runs to

0:15:20.130 --> 0:15:22.560
<v Brendan Eich>build chromium, but it's also what edge is built on.

0:15:22.950 --> 0:15:26.250
<v Brendan Eich>Samsung browser is built on it, Yandex Opera and many others.

0:15:26.490 --> 0:15:30.180
<v Brendan Eich>So my my point here is that they're successful sort

0:15:30.180 --> 0:15:32.490
<v Brendan Eich>of open source DNA and we all share it and

0:15:32.490 --> 0:15:34.140
<v Brendan Eich>use it. And some of it goes back to Mozilla.

0:15:34.150 --> 0:15:36.330
<v Brendan Eich>So it's not all Google and a lot of it

0:15:36.330 --> 0:15:39.630
<v Brendan Eich>goes back to Apple Web case. But then there's what

0:15:39.630 --> 0:15:41.970
<v Brendan Eich>you do with the product that gives the user a

0:15:41.970 --> 0:15:44.300
<v Brendan Eich>fair deal, and that is something Google will not do.

0:15:44.310 --> 0:15:47.460
<v Brendan Eich>They're still talking about blocking so-called third party cookies. Those

0:15:47.460 --> 0:15:50.550
<v Brendan Eich>are the ones from the embedded invisible pixels and scripts

0:15:50.550 --> 0:15:53.640
<v Brendan Eich>that track you. And they they just kick the can

0:15:53.640 --> 0:15:55.790
<v Brendan Eich>down the road again, delayed when they get rid of

0:15:55.800 --> 0:15:58.260
<v Brendan Eich>third party cookies in almost every other browser. The browser

0:15:58.260 --> 0:16:01.020
<v Brendan Eich>out there now does protect you to some degree from

0:16:01.020 --> 0:16:04.260
<v Brendan Eich>those tracking cookies. Brave does the best job, but it's

0:16:04.260 --> 0:16:08.310
<v Brendan Eich>become standard except for Chrome, because Google is fundamentally this

0:16:08.310 --> 0:16:09.390
<v Brendan Eich>big ad exchange business.

0:16:10.110 --> 0:16:13.200
<v Travis Wright>I actually was Joel that you would have a one year.

0:16:13.200 --> 0:16:17.010
<v Travis Wright>I'll have those cookies. Yeah, the Internet cookies. Sure you have.

0:16:17.130 --> 0:16:17.790
<v Brendan Eich>Yeah. Yeah.

0:16:18.600 --> 0:16:19.370
<v Travis Wright>Sorry. I went to.

0:16:19.590 --> 0:16:21.540
<v Joel Comm>I got my psycho bunny on instead.

0:16:23.040 --> 0:16:25.890
<v Travis Wright>Now, that's good. So, you know, now here we are.

0:16:25.890 --> 0:16:28.830
<v Travis Wright>You have brave. And what would you sort of you know,

0:16:28.920 --> 0:16:33.240
<v Travis Wright>it says it's private. It's better. Why? Let's say somebody

0:16:33.240 --> 0:16:34.950
<v Travis Wright>is tuning in to listen to bad trip out because

0:16:34.950 --> 0:16:37.320
<v Travis Wright>they don't even know why. We haven't talked about Brave

0:16:37.320 --> 0:16:39.300
<v Travis Wright>for probably a year or so. I know Joe mentions

0:16:39.300 --> 0:16:42.600
<v Travis Wright>it sometimes it's like because he doesn't use Chrome at all. Actually,

0:16:42.600 --> 0:16:45.720
<v Travis Wright>on my computer downstairs, I don't really use chrome, but

0:16:45.720 --> 0:16:47.940
<v Travis Wright>up here only Chrome was on. So I'm actually I'm

0:16:47.940 --> 0:16:50.940
<v Travis Wright>on Chrome right now, but I haven't had the power

0:16:50.960 --> 0:16:53.370
<v Travis Wright>that Brave downloaded yet. But now I just got it downloaded.

0:16:53.730 --> 0:16:56.729
<v Travis Wright>What what would you say to people as to why

0:16:56.940 --> 0:16:58.980
<v Travis Wright>you want to get on this? What's that? What's that

0:16:58.980 --> 0:17:01.230
<v Travis Wright>that action for them and why would they even care?

0:17:02.350 --> 0:17:06.880
<v Brendan Eich>Right. So brave blocks all privacy threats by default, and

0:17:06.880 --> 0:17:08.680
<v Brendan Eich>there's tons of them on the web, not just third

0:17:08.680 --> 0:17:13.810
<v Brendan Eich>party cookies. There's fingerprinting methods, there's redirect bounce trackers. There's

0:17:13.810 --> 0:17:17.949
<v Brendan Eich>all sorts of crazy hairy surface on the Web APIs

0:17:17.950 --> 0:17:19.630
<v Brendan Eich>that can be used for tracking, and it can also

0:17:19.630 --> 0:17:21.430
<v Brendan Eich>be used for good. If you go to a site

0:17:21.430 --> 0:17:24.070
<v Brendan Eich>like your bank where you want to have that trusted relationship.

0:17:24.310 --> 0:17:26.740
<v Brendan Eich>So you have to block the bad but keep the good.

0:17:26.950 --> 0:17:30.280
<v Brendan Eich>This is an ongoing research and development agenda. We do

0:17:30.280 --> 0:17:31.990
<v Brendan Eich>it and you see it in the product in the

0:17:31.990 --> 0:17:34.330
<v Brendan Eich>form of a rape shield. It's the lion's shield at

0:17:34.330 --> 0:17:37.659
<v Brendan Eich>the right end of the address bar. And that's that's

0:17:37.660 --> 0:17:39.369
<v Brendan Eich>the privacy part of Brave. Right next to it is

0:17:39.369 --> 0:17:41.950
<v Brendan Eich>the Bat logo. That's the basic attention token. That's the

0:17:42.010 --> 0:17:44.560
<v Brendan Eich>feeling the user in for Brave Rewards, part of a

0:17:44.570 --> 0:17:49.840
<v Brendan Eich>great user value proposition. But we we made privacy on

0:17:49.840 --> 0:17:52.510
<v Brendan Eich>by default and the web standards didn't I'm sorry Netscape

0:17:52.510 --> 0:17:54.820
<v Brendan Eich>did we kind of missed about even if Firefox did

0:17:54.820 --> 0:17:58.899
<v Brendan Eich>not make browsing on by default Safari probably do the

0:17:58.900 --> 0:18:01.780
<v Brendan Eich>jobs did they did private windows as an option in

0:18:01.780 --> 0:18:04.210
<v Brendan Eich>Safari before they were added to Firefox and they're now

0:18:04.210 --> 0:18:07.300
<v Brendan Eich>standard in all browsers. These are windows that just forget

0:18:07.300 --> 0:18:10.360
<v Brendan Eich>your your history and you don't save any cookies after

0:18:10.359 --> 0:18:14.710
<v Brendan Eich>you close the window. And that's not enough. It doesn't

0:18:14.710 --> 0:18:17.710
<v Brendan Eich>give you network privacy. It doesn't protect you from from

0:18:17.710 --> 0:18:21.699
<v Brendan Eich>this tracking and privacy threat that is out there through ads.

0:18:22.000 --> 0:18:25.899
<v Brendan Eich>So we've made privacy by default happen for all the

0:18:25.900 --> 0:18:28.480
<v Brendan Eich>tracking threats. This just blocks all the ads. We've watched

0:18:28.480 --> 0:18:31.600
<v Brendan Eich>the YouTube pre-roll ads. So Brave is the best YouTube

0:18:31.600 --> 0:18:33.429
<v Brendan Eich>app out there. By the way. This is something people

0:18:33.700 --> 0:18:37.920
<v Brendan Eich>are starting to appreciate that adds more ads. Yeah, No.

0:18:37.930 --> 0:18:39.520
<v Brendan Eich>As they overload the ads to push you in the

0:18:39.520 --> 0:18:42.129
<v Brendan Eich>YouTube premium, people are saying, Hey brave, this is already

0:18:42.130 --> 0:18:43.300
<v Brendan Eich>I can block ads for free.

0:18:43.300 --> 0:18:45.429
<v Travis Wright>Yeah I hate that I later. Oh, so for a

0:18:45.430 --> 0:18:47.440
<v Travis Wright>month free, I know I'm not going to ever sign

0:18:47.440 --> 0:18:51.160
<v Travis Wright>up so never. Basically brave is sort of like an

0:18:51.160 --> 0:18:54.970
<v Travis Wright>anti-virus malware protection tool completely.

0:18:56.020 --> 0:18:59.920
<v Brendan Eich>That's right. In fact, malware went into ad tech. The

0:18:59.920 --> 0:19:04.150
<v Brendan Eich>malware distributors wanted to get machines taken over for ransomware

0:19:04.180 --> 0:19:06.970
<v Brendan Eich>originally for botnet conversion to do ads. Right. So they

0:19:06.970 --> 0:19:11.109
<v Brendan Eich>would put little exploit kit scripts hidden inside real ads

0:19:11.109 --> 0:19:15.520
<v Brendan Eich>they would pay to run in cheap slots on online sites.

0:19:15.700 --> 0:19:18.030
<v Brendan Eich>And that was that's one of the threats we block.

0:19:18.040 --> 0:19:21.250
<v Brendan Eich>So there are actual dangers out there. You know, people

0:19:21.250 --> 0:19:23.850
<v Brendan Eich>could trap you, surveil, you spy on your boy. You

0:19:23.859 --> 0:19:27.129
<v Brendan Eich>there's there's malware distribution, too. But just the privacy raid

0:19:27.130 --> 0:19:30.700
<v Brendan Eich>also hurts you because we hear about data breaches every year.

0:19:30.710 --> 0:19:33.910
<v Brendan Eich>So all these adtech vendors are trying to profile you

0:19:34.119 --> 0:19:37.510
<v Brendan Eich>for their own business, their own exit to some bigger company,

0:19:37.510 --> 0:19:40.419
<v Brendan Eich>their own return on the venture capital investment. Most of

0:19:40.420 --> 0:19:43.540
<v Brendan Eich>that's dying now and it's consolidated around Google and a

0:19:43.540 --> 0:19:48.220
<v Brendan Eich>few other big players Facebook, Twitter. But this privacy cost

0:19:48.220 --> 0:19:50.889
<v Brendan Eich>is not just that you might have a data breach

0:19:50.890 --> 0:19:53.410
<v Brendan Eich>or you feel spied on. You feel targeted by creepy ads.

0:19:53.619 --> 0:19:56.619
<v Brendan Eich>It's also that those scripts that keep running to target

0:19:56.619 --> 0:20:00.189
<v Brendan Eich>you in place, those ads burn your battery, especially on mobile,

0:20:00.190 --> 0:20:03.159
<v Brendan Eich>because they're running the radio a lot more like 40%

0:20:03.160 --> 0:20:06.010
<v Brendan Eich>more than if you block them. And so you get

0:20:06.010 --> 0:20:09.310
<v Brendan Eich>a real performance winning page load and rendering. You get

0:20:09.310 --> 0:20:12.010
<v Brendan Eich>a real battery savings with brave. And this is measured

0:20:12.010 --> 0:20:15.909
<v Brendan Eich>independently by outfit UK called Green Spectre. In 2019, they

0:20:15.910 --> 0:20:18.940
<v Brendan Eich>showed a nice chart on Android. Brave was the winner

0:20:18.940 --> 0:20:21.340
<v Brendan Eich>in terms of battery savings and our own research team

0:20:21.340 --> 0:20:24.100
<v Brendan Eich>study just came to the same results. So it's an

0:20:24.100 --> 0:20:28.209
<v Brendan Eich>honest result. We walk so many scripts and reduce the

0:20:28.210 --> 0:20:30.489
<v Brendan Eich>traffic on the net and this also plays into your

0:20:30.490 --> 0:20:33.310
<v Brendan Eich>data plan. If you pay for that and everybody does

0:20:33.310 --> 0:20:36.940
<v Brendan Eich>pay ultimately somehow that there's a real savings to the privacy.

0:20:36.940 --> 0:20:40.450
<v Brendan Eich>And privacy means power of battery savings. It means faster

0:20:40.900 --> 0:20:41.679
<v Brendan Eich>paid for it.

0:20:41.770 --> 0:20:43.480
<v Joel Comm>Well, and there's a lot of things that are built

0:20:43.480 --> 0:20:45.429
<v Joel Comm>into the browser that that I really like. When you

0:20:45.430 --> 0:20:48.190
<v Joel Comm>go to the settings, you know, I like that you

0:20:48.190 --> 0:20:50.920
<v Joel Comm>continue where you left off. You can easily import all

0:20:50.920 --> 0:20:53.350
<v Joel Comm>your bookmarks from, you know, wherever you haven't. So you

0:20:53.350 --> 0:20:55.840
<v Joel Comm>can go to Chrome and export your whole HTML file

0:20:55.840 --> 0:21:00.070
<v Joel Comm>and import them and organize them. Here you've got rewards

0:21:00.250 --> 0:21:04.120
<v Joel Comm>for if you decide to watch ads, but you've also got,

0:21:04.119 --> 0:21:07.360
<v Joel Comm>you know, a built in wallet. You've got built in ipfs,

0:21:07.359 --> 0:21:09.939
<v Joel Comm>which is useful for next year. This is there's a

0:21:09.940 --> 0:21:13.990
<v Joel Comm>lot of functionality. All I've only encountered, I think one

0:21:14.680 --> 0:21:19.270
<v Joel Comm>Chrome extension that didn't work in my brave browser, but

0:21:19.300 --> 0:21:23.260
<v Joel Comm>ever all the extensions for all my wallets and LastPass

0:21:23.260 --> 0:21:25.330
<v Joel Comm>and all those things metamask, they all work great.

0:21:26.440 --> 0:21:29.350
<v Brendan Eich>They should. We took out the Google account system support

0:21:29.560 --> 0:21:32.440
<v Brendan Eich>that extensions can use, but most don't because that's actually

0:21:32.440 --> 0:21:36.310
<v Brendan Eich>a tracking vector to when Google realized that people weren't

0:21:36.310 --> 0:21:39.820
<v Brendan Eich>logging in to the browser. You still want to log

0:21:39.820 --> 0:21:42.310
<v Brendan Eich>into Chrome in the upper right corner. They said, Well,

0:21:42.520 --> 0:21:45.609
<v Brendan Eich>darn it, we'll just log you in to our, you know,

0:21:45.609 --> 0:21:49.000
<v Brendan Eich>the browser. Any time you log in, in any tab

0:21:49.000 --> 0:21:51.899
<v Brendan Eich>to YouTube or Gmail or one of our other log

0:21:51.910 --> 0:21:54.820
<v Brendan Eich>in services, and that tracks you across all tabs. So

0:21:54.820 --> 0:21:57.669
<v Brendan Eich>Google turns Chrome into spyware. They made it part of

0:21:57.670 --> 0:22:00.040
<v Brendan Eich>their ad business, and I can understand this. They have

0:22:00.040 --> 0:22:02.590
<v Brendan Eich>to do this as a public company, but that's the

0:22:02.590 --> 0:22:04.600
<v Brendan Eich>opposite what we want. So we ripped out all that

0:22:04.600 --> 0:22:07.390
<v Brendan Eich>that Google account tracking and that maybe what broke that extension.

0:22:07.960 --> 0:22:10.780
<v Travis Wright>So I want to talk a little bit more about mobile. Right.

0:22:10.780 --> 0:22:13.310
<v Travis Wright>Because it would seem to me that you using desktop

0:22:13.310 --> 0:22:16.300
<v Travis Wright>or your laptop brave is a great solution. But if

0:22:16.300 --> 0:22:19.690
<v Travis Wright>you're using your mobile device, which everyone is, it almost

0:22:19.690 --> 0:22:23.260
<v Travis Wright>seems like brave's pretty much the only solution because it

0:22:23.260 --> 0:22:26.300
<v Travis Wright>speeds everything up, it kills your battery less, right? So

0:22:26.300 --> 0:22:28.900
<v Travis Wright>it's like, yeah, maybe talk a bit more about mobile

0:22:29.109 --> 0:22:32.080
<v Travis Wright>because I think that's just completely brilliant what you guys

0:22:32.080 --> 0:22:32.440
<v Travis Wright>are doing.

0:22:33.550 --> 0:22:35.949
<v Brendan Eich>Yeah, that's where the real battery savings comes in because

0:22:35.950 --> 0:22:39.820
<v Brendan Eich>all this ad scripting overload that we block really does

0:22:39.820 --> 0:22:41.800
<v Brendan Eich>run the radio, and the radio is a number one

0:22:41.800 --> 0:22:44.800
<v Brendan Eich>or two consumer of the battery. The screen is usually

0:22:44.800 --> 0:22:47.170
<v Brendan Eich>the number one consumer. But when you load a bunch

0:22:47.170 --> 0:22:49.149
<v Brendan Eich>of scripts in Chrome, it's going to go crazy on

0:22:49.150 --> 0:22:51.880
<v Brendan Eich>your radio that's going to drain the battery. So it's

0:22:51.880 --> 0:22:54.430
<v Brendan Eich>also going to delay page loads sometimes because the mobile

0:22:54.430 --> 0:22:57.400
<v Brendan Eich>web came later, a lot of the publishers didn't update

0:22:57.400 --> 0:23:00.280
<v Brendan Eich>their designs. Well, many have by now, but you have

0:23:00.280 --> 0:23:02.560
<v Brendan Eich>pages on mobile that will never load because of all

0:23:02.560 --> 0:23:05.590
<v Brendan Eich>this crazy scripting and ad tech. So we block all

0:23:05.590 --> 0:23:07.990
<v Brendan Eich>that and there's a huge savings to your battery. It

0:23:08.230 --> 0:23:10.900
<v Brendan Eich>makes the page load faster. It's much more responsive. We

0:23:10.900 --> 0:23:13.510
<v Brendan Eich>do a great job with YouTube, so I do my

0:23:13.780 --> 0:23:15.669
<v Brendan Eich>I keep an eye on the YouTube app just for

0:23:15.670 --> 0:23:17.740
<v Brendan Eich>misery and to see what the ad pre-roll ads are

0:23:17.740 --> 0:23:20.200
<v Brendan Eich>and keep up with the Joneses. But it's a bad app.

0:23:20.440 --> 0:23:23.199
<v Brendan Eich>So in Brave we have something, we'll bring it to Android.

0:23:23.200 --> 0:23:26.379
<v Brendan Eich>It's already on iOS called Playlist. If you load a

0:23:26.380 --> 0:23:28.990
<v Brendan Eich>YouTube video or another video on a different site, you'll

0:23:28.990 --> 0:23:31.000
<v Brendan Eich>see a button up and the address bar on the

0:23:31.000 --> 0:23:33.490
<v Brendan Eich>right to add the playlist. And you can open that

0:23:33.490 --> 0:23:36.220
<v Brendan Eich>video on the playlist. And it for me seamlessly switches

0:23:36.220 --> 0:23:40.090
<v Brendan Eich>over to a custom video player. There's no ads and

0:23:40.090 --> 0:23:44.320
<v Brendan Eich>you can save it for watching later. You can play

0:23:44.320 --> 0:23:46.870
<v Brendan Eich>it when you're offline on a train. You can do

0:23:46.869 --> 0:23:48.850
<v Brendan Eich>all sorts of things that you should be allowed to do.

0:23:48.850 --> 0:23:52.000
<v Brendan Eich>You cannot easily get the file out or pirated, but

0:23:52.000 --> 0:23:54.909
<v Brendan Eich>that's okay. You're just viewing it. This is something that any.

0:23:55.340 --> 0:23:56.930
<v Brendan Eich>Web browser should be able to deal with any web

0:23:56.930 --> 0:24:00.800
<v Brendan Eich>video that's put out in a standards way, conforming way

0:24:00.800 --> 0:24:03.710
<v Brendan Eich>without DRM. And that's what most of YouTube is. So

0:24:03.710 --> 0:24:05.719
<v Brendan Eich>playlist is something I encourage people to check out on

0:24:05.720 --> 0:24:09.520
<v Brendan Eich>iOS coming to Android. It's really great for YouTube. You

0:24:09.530 --> 0:24:11.600
<v Brendan Eich>can save it and playlist. Watch it later. If you

0:24:11.600 --> 0:24:13.850
<v Brendan Eich>get interrupted, you don't worry about losing where you were

0:24:13.850 --> 0:24:18.590
<v Brendan Eich>in the YouTube mobile or web app. It's in your playlist.

0:24:19.640 --> 0:24:21.350
<v Travis Wright>I want to add something it's just going to follow

0:24:21.350 --> 0:24:24.560
<v Travis Wright>up on. This is one of my favorite, you know,

0:24:24.560 --> 0:24:27.379
<v Travis Wright>online website apps that I've used and I've actually worked

0:24:27.380 --> 0:24:29.870
<v Travis Wright>with them in the past as Cloud America. And what

0:24:29.869 --> 0:24:31.640
<v Travis Wright>I like about cloud in there is like, if I'm

0:24:31.640 --> 0:24:35.449
<v Travis Wright>on my mobile device, I don't need a high res

0:24:35.450 --> 0:24:39.200
<v Travis Wright>image to download, right? I don't need a huge video

0:24:39.200 --> 0:24:41.570
<v Travis Wright>to download. A lot of times these websites are so

0:24:41.570 --> 0:24:44.990
<v Travis Wright>filled with just it's an app or something that's 4k.

0:24:45.030 --> 0:24:47.679
<v Travis Wright>And here I am looking at it on something, you know,

0:24:47.780 --> 0:24:51.410
<v Travis Wright>that's super small. And so is that something you guys

0:24:51.410 --> 0:24:53.960
<v Travis Wright>are going to be integrating or something similar to that?

0:24:53.960 --> 0:24:58.820
<v Travis Wright>Because it's almost like the automatic resizing of things saves

0:24:58.820 --> 0:25:00.560
<v Travis Wright>so much space.

0:25:01.340 --> 0:25:04.550
<v Brendan Eich>We've looked at it. Google used to have something like this, too.

0:25:04.790 --> 0:25:08.149
<v Brendan Eich>The problem is it's a huge privacy problem. If you

0:25:08.150 --> 0:25:10.280
<v Brendan Eich>don't do it right and you end up tracking what

0:25:10.310 --> 0:25:13.149
<v Brendan Eich>users are viewing by looking at how you have to

0:25:13.160 --> 0:25:15.680
<v Brendan Eich>transcode their images. You want to do it in a

0:25:15.680 --> 0:25:18.970
<v Brendan Eich>in a way that's scalable across the world and efficient.

0:25:18.980 --> 0:25:20.960
<v Brendan Eich>So we keep looking at and looking at partners like

0:25:20.960 --> 0:25:24.740
<v Brendan Eich>Cloudflare and trying to get the privacy right. But what

0:25:24.740 --> 0:25:27.410
<v Brendan Eich>we mainly benefit from is just blocking so much stuff.

0:25:27.410 --> 0:25:30.380
<v Brendan Eich>So we've found, by the way, in doing something called

0:25:30.380 --> 0:25:33.170
<v Brendan Eich>Brave News, which is another one of those batteries included

0:25:33.170 --> 0:25:35.820
<v Brendan Eich>features and brave. If you scroll up the bottom of

0:25:35.840 --> 0:25:38.420
<v Brendan Eich>a new tab page, you'll see a newsfeed and it's

0:25:38.750 --> 0:25:41.300
<v Brendan Eich>matched on your device, just like the private ads and

0:25:41.300 --> 0:25:44.510
<v Brendan Eich>rewards that you can opt into. And that private newsfeed

0:25:45.020 --> 0:25:48.190
<v Brendan Eich>is based on RSS feeds from around the web. Remember

0:25:48.230 --> 0:25:53.480
<v Brendan Eich>RSS and it has privacy preserving properties. It doesn't just

0:25:53.840 --> 0:25:56.689
<v Brendan Eich>build up a dossier or a profile of you on

0:25:56.690 --> 0:26:00.080
<v Brendan Eich>the server side, and you can customize that. You can

0:26:00.080 --> 0:26:02.060
<v Brendan Eich>add your own feeds, you can take out some of

0:26:02.060 --> 0:26:03.470
<v Brendan Eich>the feeds that we think might be good for you.

0:26:03.470 --> 0:26:07.190
<v Brendan Eich>But the way we curate those is not by profiling you,

0:26:07.190 --> 0:26:09.770
<v Brendan Eich>it's just by sending catalogs down to you. Same with

0:26:09.770 --> 0:26:13.580
<v Brendan Eich>the private ads and then letting local machine learning match

0:26:13.580 --> 0:26:16.640
<v Brendan Eich>or in this case, very simple logic, just match what

0:26:16.640 --> 0:26:19.670
<v Brendan Eich>your history seems to be against what you get in

0:26:19.670 --> 0:26:23.389
<v Brendan Eich>the news feed that includes all the news sources and

0:26:23.390 --> 0:26:26.350
<v Brendan Eich>just picks the ones that match your history. And that

0:26:26.359 --> 0:26:28.970
<v Brendan Eich>that's part of our toolkit here is to block things

0:26:29.210 --> 0:26:33.139
<v Brendan Eich>and to use a smarter way of getting content to you.

0:26:33.140 --> 0:26:35.070
<v Brendan Eich>And one of the things that I wanted to mention

0:26:35.070 --> 0:26:37.609
<v Brendan Eich>about news that you you inspired there is we do

0:26:37.609 --> 0:26:41.030
<v Brendan Eich>try to keep the images from being too oversized. And

0:26:41.240 --> 0:26:44.330
<v Brendan Eich>sometimes we find news sites like you said, are shipping

0:26:44.330 --> 0:26:46.490
<v Brendan Eich>the 4K down to the phone for no good reason.

0:26:46.490 --> 0:26:48.770
<v Brendan Eich>So we actually have around that. So part of our

0:26:48.770 --> 0:26:52.100
<v Brendan Eich>greatest toolkit is to be a muscular client that has

0:26:52.100 --> 0:26:54.739
<v Brendan Eich>a lot of sort of smart filter rules that we

0:26:54.740 --> 0:26:57.800
<v Brendan Eich>can update quickly in a day or two to shield

0:26:57.800 --> 0:27:00.920
<v Brendan Eich>your privacy to get the right image sizes to you

0:27:00.920 --> 0:27:02.780
<v Brendan Eich>to block things and save your battery.

0:27:04.570 --> 0:27:08.530
<v Joel Comm>So if I'm showing my screen here right now and

0:27:08.530 --> 0:27:13.540
<v Joel Comm>you can see on this browser, I've I've had 8061

0:27:13.540 --> 0:27:19.359
<v Joel Comm>trackers in ads blocked saved 283.2 meg of bandwidth and

0:27:19.359 --> 0:27:21.850
<v Joel Comm>7 minutes of time. This is a computer I've had

0:27:21.850 --> 0:27:24.220
<v Joel Comm>for just a few weeks. So this is a new install,

0:27:24.220 --> 0:27:26.380
<v Joel Comm>which is why my brave rewards are new. I just

0:27:26.380 --> 0:27:31.750
<v Joel Comm>looked at my my iPhone and on here my brave

0:27:31.750 --> 0:27:36.580
<v Joel Comm>browser says 96,000 trackers in ads blocked almost three gig

0:27:36.580 --> 0:27:40.280
<v Joel Comm>of estimated data saved an hour of time and and

0:27:40.359 --> 0:27:44.080
<v Joel Comm>I've got rewards in my brave wallet as well so

0:27:44.080 --> 0:27:47.140
<v Joel Comm>let's talk a little bit about that the the rewards

0:27:47.410 --> 0:27:52.240
<v Joel Comm>the the attention token and how we do that and

0:27:52.240 --> 0:27:54.280
<v Joel Comm>how it's used within the ecosystem.

0:27:55.480 --> 0:27:57.670
<v Brendan Eich>So when I said it created a monster, I meant

0:27:58.150 --> 0:28:01.600
<v Brendan Eich>the worst part about JavaScript. The role in ad tech

0:28:02.170 --> 0:28:07.360
<v Brendan Eich>was that it was something where the browser was actually

0:28:08.170 --> 0:28:10.929
<v Brendan Eich>in the middle of all these ads being placed and

0:28:10.930 --> 0:28:13.389
<v Brendan Eich>all the tracking happening. The first ad targeted you, and

0:28:13.390 --> 0:28:16.090
<v Brendan Eich>then depending on what ads you viewed or the cheating

0:28:16.090 --> 0:28:17.800
<v Brendan Eich>that they do to try to say you to that

0:28:17.800 --> 0:28:20.889
<v Brendan Eich>when you didn't, JavaScript was involved there too. So I

0:28:20.890 --> 0:28:23.770
<v Brendan Eich>felt like Dr. Frankenstein a bit, right? They had their

0:28:24.100 --> 0:28:26.889
<v Brendan Eich>kill on Monster because that was not only draining your

0:28:26.890 --> 0:28:29.469
<v Brendan Eich>battery and exposing to all the threats we talked about.

0:28:30.280 --> 0:28:32.689
<v Brendan Eich>You weren't a piece you weren't out in as a

0:28:32.710 --> 0:28:35.320
<v Brendan Eich>real person who should be given part of the revenue.

0:28:35.560 --> 0:28:37.780
<v Brendan Eich>So from the beginning with Brave, I wanted to deal

0:28:37.780 --> 0:28:40.630
<v Brendan Eich>the user in to show, not just tell, that we

0:28:40.630 --> 0:28:44.320
<v Brendan Eich>put the user first. A lot of upstart browsers and

0:28:44.320 --> 0:28:47.020
<v Brendan Eich>privacy products will say, you know, our product is the

0:28:47.020 --> 0:28:50.860
<v Brendan Eich>best and we put the user first, but talk is cheap.

0:28:51.070 --> 0:28:54.460
<v Brendan Eich>If we actually pay you at least as much as

0:28:54.460 --> 0:28:57.190
<v Brendan Eich>we get from the gross ad revenue, then that I

0:28:57.190 --> 0:29:00.400
<v Brendan Eich>think aligns our interests and avoids these conflicts of interests

0:29:00.400 --> 0:29:03.490
<v Brendan Eich>that the big tech companies have where they become adversarial

0:29:03.490 --> 0:29:06.790
<v Brendan Eich>toward their users in order to serve their shareholders and

0:29:06.790 --> 0:29:09.790
<v Brendan Eich>their bottom line. So we do that with brave rewards.

0:29:09.790 --> 0:29:13.360
<v Brendan Eich>It's an optional system. We started out with Bitcoin and

0:29:13.480 --> 0:29:15.700
<v Brendan Eich>this was in 2016. We built a system where you

0:29:15.700 --> 0:29:17.620
<v Brendan Eich>could bring your own Bitcoin and you could send it

0:29:17.620 --> 0:29:21.280
<v Brendan Eich>to creators, website owners really who'd signed up with us.

0:29:21.580 --> 0:29:25.030
<v Brendan Eich>And it was pretty much direct. It was through Multisig

0:29:25.450 --> 0:29:28.270
<v Brendan Eich>wallets that Bitgo helped us with. So there was good

0:29:28.270 --> 0:29:31.060
<v Brendan Eich>security and no, no, no brave custody in the middle.

0:29:31.060 --> 0:29:35.050
<v Brendan Eich>It was like a two or three month scheme. But

0:29:35.050 --> 0:29:38.560
<v Brendan Eich>we found that between the Bitcoin block size issue and

0:29:38.560 --> 0:29:42.220
<v Brendan Eich>the congestion in 2017 and the fact that people want

0:29:42.220 --> 0:29:44.620
<v Brendan Eich>to hold Bitcoin because you had Bitcoin back then, if

0:29:44.740 --> 0:29:47.740
<v Brendan Eich>you don't want to send it to some random publisher,

0:29:47.740 --> 0:29:49.120
<v Brendan Eich>you want to keep it because it's worth a lot

0:29:49.120 --> 0:29:53.690
<v Brendan Eich>more now even with current market. So we realized we

0:29:53.690 --> 0:29:57.160
<v Brendan Eich>needed a new smart contract system in a new approach

0:29:57.160 --> 0:29:59.890
<v Brendan Eich>that included the browser as an element in the system.

0:29:59.890 --> 0:30:03.830
<v Brendan Eich>Because you cannot do ads and attention and privacy on

0:30:03.830 --> 0:30:08.410
<v Brendan Eich>the blockchain public blockchains, unlike zcash with pseudo transactions, but

0:30:08.410 --> 0:30:14.170
<v Brendan Eich>in general, distributed public ledgers or decentralized public ledgers are public.

0:30:15.670 --> 0:30:18.160
<v Brendan Eich>And that means that you can fingerprint the user by

0:30:18.160 --> 0:30:21.850
<v Brendan Eich>looking at transactions over time. Chainalysis Does this people discover

0:30:21.850 --> 0:30:24.820
<v Brendan Eich>who was behind the Mt. Gox hack or where the

0:30:24.820 --> 0:30:27.500
<v Brendan Eich>funds went? Things like that. People are looking at where

0:30:27.520 --> 0:30:29.590
<v Brendan Eich>FDX got its funds and where they might have gone.

0:30:30.610 --> 0:30:33.430
<v Brendan Eich>So there's a sort of problem for privacy if you

0:30:33.430 --> 0:30:35.500
<v Brendan Eich>try to do everything on chain. Also, like I said,

0:30:35.500 --> 0:30:38.530
<v Brendan Eich>it got expensive on bitcoin in 2017, got expensive on

0:30:38.530 --> 0:30:41.920
<v Brendan Eich>Ethereum after that. So we always included the browser as

0:30:41.920 --> 0:30:46.480
<v Brendan Eich>sort of a ultimate edge in our decentralized system, where

0:30:46.480 --> 0:30:49.510
<v Brendan Eich>each browser, each supercomputer in your pocket or your laptop

0:30:49.690 --> 0:30:52.480
<v Brendan Eich>can do a lot of local processing to match ads

0:30:52.480 --> 0:30:57.400
<v Brendan Eich>against the catalog and to mint zero knowledge proofs or

0:30:57.640 --> 0:31:02.080
<v Brendan Eich>sign your blind signature certificates. And this is at low cost,

0:31:02.170 --> 0:31:05.140
<v Brendan Eich>but it can preserve your anonymity, it can keep you shielded,

0:31:05.440 --> 0:31:08.020
<v Brendan Eich>and yet your you into the revenue flow. And that's

0:31:08.020 --> 0:31:09.940
<v Brendan Eich>what we built with great rewards as an opt in

0:31:09.940 --> 0:31:12.400
<v Brendan Eich>private ad system. You can also add your own funds.

0:31:12.670 --> 0:31:16.330
<v Brendan Eich>You can tip or give a recurring monthly contribution to creators.

0:31:16.330 --> 0:31:19.390
<v Brendan Eich>We've got, I think, 1.3 million creators signed up. A

0:31:19.390 --> 0:31:21.700
<v Brendan Eich>lot of them are YouTubers because they either never got

0:31:21.700 --> 0:31:25.300
<v Brendan Eich>monetized or they got demonetized without being kicked off the platform.

0:31:25.870 --> 0:31:28.150
<v Brendan Eich>But YouTube is still where the videos are hosted. Well,

0:31:28.150 --> 0:31:30.940
<v Brendan Eich>in the comments or so, we provide those creators an

0:31:30.940 --> 0:31:33.430
<v Brendan Eich>alternative means for their fans to support them. And that

0:31:33.640 --> 0:31:36.520
<v Brendan Eich>is the fan, the creator, Direct flow I mentioned. And

0:31:36.790 --> 0:31:39.940
<v Brendan Eich>once you form a relationship with that creator, you can

0:31:39.940 --> 0:31:43.720
<v Brendan Eich>even go direct through your self-custody wallet to their creators,

0:31:43.720 --> 0:31:46.390
<v Brendan Eich>wallet on chain, on a fast chain with low fees

0:31:46.390 --> 0:31:48.940
<v Brendan Eich>if you want to do so, we're paving the way

0:31:48.940 --> 0:31:54.100
<v Brendan Eich>toward usable self-custody and direct peer to peer crypto through

0:31:54.100 --> 0:31:57.520
<v Brendan Eich>great rewards. We're getting users from a very large funnel

0:31:57.520 --> 0:31:59.740
<v Brendan Eich>up to 60 million. It's been fluctuating on the monthly active,

0:31:59.740 --> 0:32:02.200
<v Brendan Eich>so that's kind of a difficult number. I can explain

0:32:02.200 --> 0:32:05.350
<v Brendan Eich>more and we're getting those users. Funneled into crypto and

0:32:05.710 --> 0:32:11.260
<v Brendan Eich>in winter or summer or nuclear winter, whatever happened to FCX?

0:32:11.530 --> 0:32:15.340
<v Brendan Eich>Whatever happened there is causing a real chill right now.

0:32:15.580 --> 0:32:17.950
<v Brendan Eich>We're bullish on crypto. We think in the long run

0:32:17.950 --> 0:32:20.620
<v Brendan Eich>this is the right way to advance the users interests

0:32:20.620 --> 0:32:22.720
<v Brendan Eich>above all the central powers.

0:32:23.050 --> 0:32:25.510
<v Travis Wright>Yeah, just scroll down on your website. Basic attention token.

0:32:25.510 --> 0:32:27.790
<v Travis Wright>You can see you still have FCX there, so you

0:32:27.790 --> 0:32:31.900
<v Travis Wright>need to change that to WTI. Yes, probably.

0:32:32.100 --> 0:32:34.870
<v Brendan Eich>Yeah. It's a self-serve system. We're going to try to

0:32:34.870 --> 0:32:37.880
<v Brendan Eich>decentralize it through in a TS, but they did verify.

0:32:37.880 --> 0:32:40.330
<v Brendan Eich>I think we have no other relationship with them on,

0:32:40.330 --> 0:32:43.000
<v Brendan Eich>on having an account with them or any assets with them.

0:32:43.000 --> 0:32:44.830
<v Brendan Eich>And I'm glad to say that because a lot of

0:32:44.830 --> 0:32:48.400
<v Brendan Eich>people are in big trouble now, unfortunately. And it's a

0:32:48.400 --> 0:32:49.240
<v Brendan Eich>real hit to crypto.

0:32:49.630 --> 0:32:52.630
<v Travis Wright>Yeah. So there's no solutions for you. Okay.

0:32:52.690 --> 0:32:53.020
<v Brendan Eich>Right.

0:32:53.740 --> 0:32:55.840
<v Travis Wright>I want to ask about advertising, cause I know some

0:32:55.840 --> 0:32:58.030
<v Travis Wright>people say, well, wait a second, so Brave doesn't know

0:32:58.030 --> 0:33:02.380
<v Travis Wright>anything really about me. How can they, you know, show

0:33:02.380 --> 0:33:04.690
<v Travis Wright>me ads that are relevant to me? Because here I

0:33:04.690 --> 0:33:08.470
<v Travis Wright>am when I'm on Instagram, I for one minute I

0:33:08.470 --> 0:33:11.080
<v Travis Wright>buy way too much shit on Instagram ads because it's

0:33:11.080 --> 0:33:14.290
<v Travis Wright>like it knows me, right? And I'm like, Oh, hell yeah.

0:33:14.290 --> 0:33:17.680
<v Travis Wright>I need this freaking whistle thing. There's it helps relieve

0:33:17.680 --> 0:33:24.310
<v Travis Wright>the stress about this. I appreciate Instagram. Right? So how

0:33:24.310 --> 0:33:29.080
<v Travis Wright>does Brave give people relevant ads to products or services

0:33:29.080 --> 0:33:31.450
<v Travis Wright>that they need when you don't know anything about it?

0:33:33.040 --> 0:33:35.200
<v Brendan Eich>Good question. So when you think about the way ad

0:33:35.200 --> 0:33:38.440
<v Brendan Eich>Tech works on Instagram or Facebook or Google, they're collecting

0:33:38.440 --> 0:33:41.440
<v Brendan Eich>all this data about everybody and they can put it

0:33:41.440 --> 0:33:44.050
<v Brendan Eich>in a big database and they can do studies and

0:33:44.380 --> 0:33:47.440
<v Brendan Eich>regressions and say, Hey, this person looks like that person.

0:33:47.440 --> 0:33:50.080
<v Brendan Eich>That person bought a car, This person might buy a car.

0:33:50.080 --> 0:33:52.900
<v Brendan Eich>Let's show them a car. That's powerful, but a lot

0:33:52.900 --> 0:33:55.930
<v Brendan Eich>of it is spammy. They guess wrong about you. They

0:33:55.930 --> 0:33:58.840
<v Brendan Eich>show you ads that you don't like or they hammer

0:33:58.840 --> 0:34:01.150
<v Brendan Eich>you with the same ad over and over. That's called retargeting.

0:34:01.750 --> 0:34:04.930
<v Brendan Eich>What we do doesn't collect any data. We don't want

0:34:04.930 --> 0:34:06.850
<v Brendan Eich>to be a mini Google. Then we'd have a hard

0:34:06.850 --> 0:34:09.040
<v Brendan Eich>time convincing anybody to trust us, even if we did

0:34:09.040 --> 0:34:13.089
<v Brendan Eich>share revenue. So we make the matching happen not in

0:34:13.090 --> 0:34:15.250
<v Brendan Eich>the cloud but on your device. And the way to

0:34:15.250 --> 0:34:16.989
<v Brendan Eich>do that is not to have all the ads on

0:34:16.989 --> 0:34:19.570
<v Brendan Eich>your device because they're big and they're video or web pages.

0:34:19.780 --> 0:34:23.020
<v Brendan Eich>We send links to those ads with keywords next to them.

0:34:23.260 --> 0:34:26.680
<v Brendan Eich>One Perot in a catalog, and this catalog updates a

0:34:26.680 --> 0:34:28.710
<v Brendan Eich>couple of times a day. And it's not that big.

0:34:28.719 --> 0:34:31.120
<v Brendan Eich>This doesn't use up your data plan. This is kind

0:34:31.120 --> 0:34:33.700
<v Brendan Eich>of like what browsers do to keep track of malware

0:34:33.700 --> 0:34:36.520
<v Brendan Eich>and phishing threats with, say, browsing lists or our own

0:34:37.060 --> 0:34:40.560
<v Brendan Eich>filter rule lists for the rape shield. We update these

0:34:40.600 --> 0:34:43.120
<v Brendan Eich>these data files. And in the case of rewards, there's

0:34:43.120 --> 0:34:48.580
<v Brendan Eich>a catalog of ads you can get identified by their location,

0:34:48.580 --> 0:34:51.670
<v Brendan Eich>their web address and some keywords. So then the challenges

0:34:51.700 --> 0:34:54.250
<v Brendan Eich>do the matching with local machine learning. Only when you

0:34:54.250 --> 0:34:57.100
<v Brendan Eich>turn on rewards does happen. It's like keeping a separate

0:34:57.100 --> 0:34:59.980
<v Brendan Eich>history and all browsers keep history usually for two weeks

0:35:00.280 --> 0:35:03.250
<v Brendan Eich>with great rewards so longer because your value may extend

0:35:03.250 --> 0:35:07.930
<v Brendan Eich>back 30 days to come and look that period in attack.

0:35:08.380 --> 0:35:10.540
<v Brendan Eich>But the separate history can be cleared by you. It

0:35:10.540 --> 0:35:12.580
<v Brendan Eich>doesn't leak out to us. We don't follow that history.

0:35:12.760 --> 0:35:15.190
<v Brendan Eich>But the local machine learning and the ad agent can

0:35:15.190 --> 0:35:17.380
<v Brendan Eich>then say, Hey, you can look in your car sites.

0:35:17.860 --> 0:35:20.020
<v Brendan Eich>I'm going to pick the row in the catalog that

0:35:20.020 --> 0:35:22.930
<v Brendan Eich>has the car or the making model for that matter

0:35:22.930 --> 0:35:26.980
<v Brendan Eich>keyword that our direct sales team already did a deal for.

0:35:27.190 --> 0:35:29.230
<v Brendan Eich>So we're we're out there doing direct sales and we're

0:35:29.230 --> 0:35:32.379
<v Brendan Eich>working on scaling this up to get more demand partners in,

0:35:32.710 --> 0:35:36.160
<v Brendan Eich>but always with privacy. Instead of surveilling you and pulling

0:35:36.160 --> 0:35:38.980
<v Brendan Eich>your data into our cloud, we push out the offers

0:35:38.980 --> 0:35:41.950
<v Brendan Eich>to the ultimate edge, the browser in your pocket, and

0:35:41.950 --> 0:35:44.649
<v Brendan Eich>that's where the matching happens. And then if you do

0:35:44.650 --> 0:35:46.450
<v Brendan Eich>see the ad, we have to confirm that. But that's

0:35:46.450 --> 0:35:49.750
<v Brendan Eich>where that blind signature cryptography I mentioned comes in in

0:35:49.750 --> 0:35:52.780
<v Brendan Eich>the future. Zero knowledge proof. So there are great tools

0:35:52.780 --> 0:35:56.380
<v Brendan Eich>in the cryptographic tool kit. They've been developed since the

0:35:56.380 --> 0:35:59.980
<v Brendan Eich>nineties and they're especially being used in blockchain projects for

0:36:00.340 --> 0:36:04.810
<v Brendan Eich>keeping you anonymous, keeping your identity unbreakable from the particular

0:36:05.230 --> 0:36:07.450
<v Brendan Eich>things you viewed. So all we have to do is

0:36:07.450 --> 0:36:10.419
<v Brendan Eich>get honest counting of the views for an ad to

0:36:10.600 --> 0:36:13.360
<v Brendan Eich>show the ad buyer that the ad performed. They don't

0:36:13.360 --> 0:36:15.219
<v Brendan Eich>need to know about you. They might like to because

0:36:15.219 --> 0:36:17.800
<v Brendan Eich>a lot of little nosy that way. We don't have

0:36:17.800 --> 0:36:19.960
<v Brendan Eich>that information in our servers. We don't want them to

0:36:19.960 --> 0:36:21.729
<v Brendan Eich>have it. We don't need them to have it. And

0:36:21.820 --> 0:36:25.480
<v Brendan Eich>if the outperforms, then they should be happy with what

0:36:25.480 --> 0:36:27.790
<v Brendan Eich>they bought and that's where we share the revenue with you.

0:36:28.300 --> 0:36:32.080
<v Joel Comm>Brendan What do you think the number is of active

0:36:32.080 --> 0:36:36.850
<v Joel Comm>users that would put you on Google's radar and go, Oh,

0:36:36.850 --> 0:36:37.810
<v Joel Comm>this is a threat?

0:36:39.430 --> 0:36:43.149
<v Brendan Eich>Yeah, Google knows about us. But I think when Firefox

0:36:43.150 --> 0:36:48.100
<v Brendan Eich>was still, you know, plausibly saying they have like 450

0:36:48.100 --> 0:36:51.550
<v Brendan Eich>million monthly active users when it was kind of a

0:36:51.550 --> 0:36:55.320
<v Brendan Eich>fragile number. Same reason ours is it was falling and

0:36:55.520 --> 0:36:58.150
<v Brendan Eich>the monthly active user is somebody who use you once

0:36:58.150 --> 0:37:00.460
<v Brendan Eich>a month or more. Well, some users will use you

0:37:00.460 --> 0:37:02.529
<v Brendan Eich>every day but Sunday. And that's a really valuable use

0:37:02.530 --> 0:37:06.060
<v Brendan Eich>that's almost daily at. Whereas other monthly active users just

0:37:06.060 --> 0:37:08.969
<v Brendan Eich>start their Windows PC at home and it fires up.

0:37:09.250 --> 0:37:11.550
<v Brendan Eich>Popups are brave from the system tray, but they hardly

0:37:11.550 --> 0:37:14.760
<v Brendan Eich>touch it. That's not a valuable user. So monthly active

0:37:14.760 --> 0:37:17.760
<v Brendan Eich>users is a tricky number and it's not really well defined.

0:37:18.780 --> 0:37:20.759
<v Brendan Eich>But if you get into the hundreds of millions, you're

0:37:20.760 --> 0:37:23.730
<v Brendan Eich>on Google's radar. You get 60 million around there like

0:37:23.730 --> 0:37:25.259
<v Brendan Eich>we have. You're on Google's radar.

0:37:25.440 --> 0:37:28.830
<v Joel Comm>So how do we you know, this next step is

0:37:28.830 --> 0:37:30.839
<v Joel Comm>just going to be the question that, you know, is

0:37:30.840 --> 0:37:32.730
<v Joel Comm>in your on your mind is you're going to sleep

0:37:32.730 --> 0:37:35.810
<v Joel Comm>every night is how do we get to, you know,

0:37:35.820 --> 0:37:40.589
<v Joel Comm>100 million, 250 million, you know, a billion? How do

0:37:40.590 --> 0:37:42.300
<v Joel Comm>you attain that?

0:37:43.320 --> 0:37:45.390
<v Brendan Eich>Yeah, I do. I do think about the slot because

0:37:45.660 --> 0:37:48.570
<v Brendan Eich>at some point you're up against the device makers and

0:37:48.570 --> 0:37:50.609
<v Brendan Eich>they tend to put Chrome in there on the Android

0:37:50.610 --> 0:37:53.670
<v Brendan Eich>OS as the default. Even though they've been spanked by

0:37:53.670 --> 0:37:58.590
<v Brendan Eich>the European Competitive Practices Regulator for doing that, that they're

0:37:58.590 --> 0:38:02.069
<v Brendan Eich>not supposed to force Chrome is the default. And in

0:38:02.070 --> 0:38:07.710
<v Brendan Eich>the US there's been similar concern on iOS. On the

0:38:07.710 --> 0:38:10.529
<v Brendan Eich>iPhone iPad it used to be only Safari could be

0:38:10.530 --> 0:38:13.650
<v Brendan Eich>the default browser iOS 14 a couple of summers ago. Change.

0:38:13.650 --> 0:38:17.430
<v Brendan Eich>This was good because a lot of users want readability

0:38:17.730 --> 0:38:20.009
<v Brendan Eich>and finally we could do it. I think it happened

0:38:20.010 --> 0:38:22.980
<v Brendan Eich>in part because of competition. I think it happened also

0:38:22.980 --> 0:38:25.859
<v Brendan Eich>due to some, let's say, moral pressure, not the politicians

0:38:26.040 --> 0:38:28.469
<v Brendan Eich>or all that moral, but much of Congress people on

0:38:29.190 --> 0:38:31.890
<v Brendan Eich>antitrust Committee sent a letter to Tim Cook, and in

0:38:31.890 --> 0:38:34.500
<v Brendan Eich>that letter they said you should allow users to make

0:38:34.500 --> 0:38:37.560
<v Brendan Eich>a different browser or mail app be the default. And

0:38:37.560 --> 0:38:40.500
<v Brendan Eich>by the way, Brave's policy guy helped draft that letter.

0:38:41.760 --> 0:38:47.880
<v Brendan Eich>So there's a mix of policy and competition and finding

0:38:47.880 --> 0:38:50.010
<v Brendan Eich>the right partners that we can use to grow and

0:38:50.010 --> 0:38:52.860
<v Brendan Eich>to get a bit more fair play playing field. And

0:38:52.860 --> 0:38:55.170
<v Brendan Eich>that's on my mind as we get bigger, because the

0:38:55.170 --> 0:38:58.170
<v Brendan Eich>bigger you get, the harder it is to get on

0:38:58.170 --> 0:39:02.430
<v Brendan Eich>to the phones. To replace Chrome, you have to find

0:39:02.430 --> 0:39:05.640
<v Brendan Eich>partners who will help distribute you or offset the distribution cost.

0:39:05.969 --> 0:39:09.000
<v Brendan Eich>This is this is true, especially now. It was even

0:39:09.000 --> 0:39:12.420
<v Brendan Eich>true back in the Firefox days. The hooks grew organically

0:39:12.420 --> 0:39:15.759
<v Brendan Eich>very big before Chrome finally, I think in 2011 started

0:39:15.760 --> 0:39:20.660
<v Brendan Eich>to pick. And by the way, Google has to pay

0:39:20.660 --> 0:39:24.290
<v Brendan Eich>for distribution, too, because on Windows, as you know, edges

0:39:24.290 --> 0:39:27.219
<v Brendan Eich>is equal to Microsoft. Mm hmm. So Google's in there

0:39:27.230 --> 0:39:32.149
<v Brendan Eich>distributing Chrome, somehow advertising, doing some sketchy deals to push

0:39:32.150 --> 0:39:33.200
<v Brendan Eich>it onto your hard disk.

0:39:34.360 --> 0:39:36.739
<v Travis Wright>Hmm. So let me ask you this then. So. So

0:39:36.739 --> 0:39:40.100
<v Travis Wright>what do you think is is next? What's what excites

0:39:40.100 --> 0:39:43.880
<v Travis Wright>you the most kind of moving forward with Bray? Because,

0:39:44.150 --> 0:39:46.370
<v Travis Wright>you know, you've been here since the very beginning. We're

0:39:46.370 --> 0:39:48.919
<v Travis Wright>moving into Web three, and you're the one that's helping,

0:39:49.219 --> 0:39:51.770
<v Travis Wright>you know, in a lot of ways, help content creators,

0:39:51.770 --> 0:39:53.959
<v Travis Wright>own their own content. So you're kind of the Web

0:39:53.960 --> 0:39:57.190
<v Travis Wright>three browser in my mind, right? Joel's my Angel. Joe's

0:39:57.200 --> 0:40:00.350
<v Travis Wright>a big fan of Brave. He uses it everywhere and

0:40:00.360 --> 0:40:02.930
<v Travis Wright>yells at me when I'm not using it. And I'm like,

0:40:02.930 --> 0:40:04.489
<v Travis Wright>Oh yeah, I need to get back on that. What

0:40:04.489 --> 0:40:06.590
<v Travis Wright>am I doing? And so it's like, what? What are

0:40:06.590 --> 0:40:08.960
<v Travis Wright>some of those things that excites you the most about

0:40:08.960 --> 0:40:09.830
<v Travis Wright>where you're going?

0:40:12.620 --> 0:40:15.230
<v Brendan Eich>Yeah, I think we are aspiring to be the web browser.

0:40:15.260 --> 0:40:18.440
<v Brendan Eich>Nobody knows what free means exactly, but the best way

0:40:18.440 --> 0:40:20.450
<v Brendan Eich>to predict the future is to invent it, like Alan

0:40:21.050 --> 0:40:25.100
<v Brendan Eich>Xerox Park fame said. And the general notions around it

0:40:25.100 --> 0:40:31.190
<v Brendan Eich>are solid. They're self-custody. Self-sovereign identity, user sovereignty. Being able

0:40:31.190 --> 0:40:34.850
<v Brendan Eich>to go direct on a blockchain, be able to use Ipfs,

0:40:34.850 --> 0:40:39.440
<v Brendan Eich>for instance, for data storage without any concern that someone

0:40:39.440 --> 0:40:42.379
<v Brendan Eich>out there is going to censor you or some nation

0:40:42.380 --> 0:40:44.750
<v Brendan Eich>state is going to do something dear to you. We

0:40:44.750 --> 0:40:47.600
<v Brendan Eich>also have Tor built in the desktop frame that I

0:40:47.600 --> 0:40:52.460
<v Brendan Eich>mentioned that Tor private Windows for network privacy. What excites

0:40:52.460 --> 0:40:55.730
<v Brendan Eich>me about Web3 is that I think crypto gets to

0:40:55.730 --> 0:40:58.609
<v Brendan Eich>go social and it needs to, right? If crypto is

0:40:58.610 --> 0:41:02.960
<v Brendan Eich>just a bunch of hex addresses and signing transactions and

0:41:03.230 --> 0:41:07.219
<v Brendan Eich>it's kind of low level and sort of complex. It's

0:41:07.219 --> 0:41:10.220
<v Brendan Eich>like the internet before the web browser, before Mosaic, let's say.

0:41:10.230 --> 0:41:12.650
<v Brendan Eich>It's like the old command line I used in the

0:41:12.650 --> 0:41:15.890
<v Brendan Eich>eighties and, you know, email was around then, so it's

0:41:15.890 --> 0:41:18.049
<v Brendan Eich>kind of familiar, but using it, we kind of miss

0:41:18.050 --> 0:41:20.390
<v Brendan Eich>the quality of that. But a lot of that stuff

0:41:20.390 --> 0:41:24.800
<v Brendan Eich>like Telnet and FTP kind of died for most people.

0:41:24.800 --> 0:41:28.009
<v Brendan Eich>And that's, I think what needs to happen with crypto.

0:41:28.010 --> 0:41:30.320
<v Brendan Eich>And it's not to die, but to be abstract and

0:41:30.320 --> 0:41:33.109
<v Brendan Eich>simplify it so you can do what looks more like

0:41:33.110 --> 0:41:37.280
<v Brendan Eich>an app interaction or compound transaction or meta transaction instead

0:41:37.280 --> 0:41:40.940
<v Brendan Eich>of doing these little detailed signing and confirming transactions with

0:41:40.940 --> 0:41:47.480
<v Brendan Eich>hex addresses and using people and trusted identities, pseudonyms as

0:41:47.480 --> 0:41:51.200
<v Brendan Eich>well as real names to interact with people and build

0:41:51.200 --> 0:41:53.719
<v Brendan Eich>up reputation is going to be super important, I think.

0:41:54.050 --> 0:41:56.870
<v Brendan Eich>It shouldn't belong only to Twitter. Sorry, it shouldn't belong

0:41:56.870 --> 0:41:59.450
<v Brendan Eich>only to Facebook. This has to be something that's decentralized

0:41:59.780 --> 0:42:03.049
<v Brendan Eich>and it's it's hard to decentralize, right? My my best

0:42:03.050 --> 0:42:05.030
<v Brendan Eich>idea right now is that you actually don't want to

0:42:05.480 --> 0:42:07.489
<v Brendan Eich>try to compete with Twitter. I don't want to do

0:42:07.489 --> 0:42:10.910
<v Brendan Eich>a brave Twitter. I want to do a front end

0:42:10.910 --> 0:42:14.600
<v Brendan Eich>in brave. This aggregates social and then lets you re

0:42:14.630 --> 0:42:16.910
<v Brendan Eich>aggregate it sort of like that news, brave news I

0:42:16.910 --> 0:42:19.700
<v Brendan Eich>mentioned where the RSS feeds can be matched against your

0:42:19.700 --> 0:42:23.750
<v Brendan Eich>interests locally. So I want my Twitter friends. If they

0:42:23.810 --> 0:42:25.969
<v Brendan Eich>moved to Mastodon, I want to keep track them through

0:42:25.969 --> 0:42:29.899
<v Brendan Eich>my private address book, which I have for my Mac

0:42:29.900 --> 0:42:33.350
<v Brendan Eich>OS and iOS. I want to even resurrect them on

0:42:33.350 --> 0:42:35.330
<v Brendan Eich>a thread where they seem to have disappeared because they

0:42:35.330 --> 0:42:38.120
<v Brendan Eich>left Twitter. I got kicked off Twitter. I can find them.

0:42:38.120 --> 0:42:42.080
<v Brendan Eich>I can superimpose comments from different sources. In some ways

0:42:42.080 --> 0:42:45.410
<v Brendan Eich>you can imagine YouTube becomes just as video hosting. If

0:42:45.410 --> 0:42:48.440
<v Brendan Eich>it weren't for this social aspect where people comment and

0:42:48.440 --> 0:42:51.110
<v Brendan Eich>that could be lifted out of YouTube and into the

0:42:51.110 --> 0:42:53.739
<v Brendan Eich>browser and the comments can be stored in IP address

0:42:53.989 --> 0:42:56.210
<v Brendan Eich>or even on your Dropbox or iCloud because they aren't

0:42:56.210 --> 0:42:59.840
<v Brendan Eich>that big. The personal Twitter Twitter posts they do even

0:42:59.840 --> 0:43:05.000
<v Brendan Eich>with images, is less space than my home pictures, videos

0:43:05.000 --> 0:43:07.650
<v Brendan Eich>of my kids. So there's something to be said for

0:43:07.680 --> 0:43:10.820
<v Brendan Eich>user first that uses all the tools. It uses your

0:43:10.820 --> 0:43:14.839
<v Brendan Eich>private cloud, it uses gifs, which is not a blockchain,

0:43:14.840 --> 0:43:17.810
<v Brendan Eich>but it is a peer to peer network. It uses blockchains,

0:43:18.110 --> 0:43:22.070
<v Brendan Eich>it uses the browser storage, it uses the browser's ability

0:43:22.070 --> 0:43:25.850
<v Brendan Eich>to compose and decompose or aggregates content.

0:43:26.820 --> 0:43:30.030
<v Joel Comm>Well. Well, I'm I'm going to preach at everybody and say,

0:43:30.030 --> 0:43:33.090
<v Joel Comm>if you're still using Chrome, you don't need to. It's

0:43:33.090 --> 0:43:36.000
<v Joel Comm>a it's a real easy switch gang to export your

0:43:36.000 --> 0:43:39.390
<v Joel Comm>bookmarks and then bring them into brave. Go to brave

0:43:39.390 --> 0:43:42.719
<v Joel Comm>dot com. You can download it right here and you're

0:43:42.719 --> 0:43:47.070
<v Joel Comm>you're a hero Brandon so much so that when we

0:43:47.070 --> 0:43:51.270
<v Joel Comm>did blockchain heroes all those many years ago. I've got

0:43:51.270 --> 0:43:55.319
<v Joel Comm>to show you this one of the heroes was inspired

0:43:55.860 --> 0:44:00.390
<v Joel Comm>by you. His name was Courage. And he's he's got

0:44:00.390 --> 0:44:03.029
<v Joel Comm>some good eyes on this guy here. I mean, he's

0:44:03.030 --> 0:44:04.410
<v Joel Comm>like all muscle.

0:44:04.530 --> 0:44:05.550
<v Brendan Eich>He didn't skip leg day?

0:44:05.940 --> 0:44:10.770
<v Joel Comm>No. Ha ha ha ha ha. Not at all. Well,

0:44:10.770 --> 0:44:11.280
<v Joel Comm>did we?

0:44:11.430 --> 0:44:14.100
<v Travis Wright>We appreciate you colors a serious packs here, by the way.

0:44:14.100 --> 0:44:17.219
<v Travis Wright>I want to say I admire that. How swole you

0:44:17.219 --> 0:44:19.050
<v Travis Wright>are over there. Courage.

0:44:19.680 --> 0:44:22.680
<v Brendan Eich>I used to whip, though I wasn't eating as right

0:44:22.680 --> 0:44:25.080
<v Brendan Eich>as I came to be later in life. Now I

0:44:25.080 --> 0:44:25.770
<v Brendan Eich>eat too old for.

0:44:26.430 --> 0:44:29.340
<v Travis Wright>It's good for you. It's easy to do. We really

0:44:29.340 --> 0:44:30.779
<v Travis Wright>appreciate it, brother. Thank you so much.

0:44:31.860 --> 0:44:33.120
<v Brendan Eich>Thank you for having me. A lot of fun.

0:44:35.130 --> 0:44:38.040
<v Joel Comm>Always great to talk to you. The movers and shakers

0:44:38.040 --> 0:44:42.009
<v Joel Comm>of the technology space want one another to speak to Brendan.

0:44:42.030 --> 0:44:45.270
<v Joel Comm>He's also a real down to earth, humble dude, in

0:44:45.270 --> 0:44:47.670
<v Joel Comm>spite of all of his massive accomplishments.

0:44:48.780 --> 0:44:50.460
<v Travis Wright>I loved it. I like to have him on again.

0:44:50.489 --> 0:44:53.940
<v Travis Wright>This dude's killing it. And I love how you mentioned him.

0:44:53.960 --> 0:44:57.510
<v Travis Wright>I love how he's like, Oh, my God. People are

0:44:57.510 --> 0:45:01.399
<v Travis Wright>using the image and they're using JavaScript to track people.

0:45:01.410 --> 0:45:05.880
<v Travis Wright>I've got to unravel this. Sounds like he literally stopped

0:45:05.880 --> 0:45:08.640
<v Travis Wright>in in and said, I got to make this right.

0:45:08.670 --> 0:45:10.230
<v Travis Wright>And then he worked on a solution. A lot of

0:45:10.230 --> 0:45:13.830
<v Travis Wright>times people what they would do is, Oh, look at

0:45:13.830 --> 0:45:16.530
<v Travis Wright>how much money we can make. Now with online advertising.

0:45:16.530 --> 0:45:20.219
<v Travis Wright>I want to become a big trillionaire. And but instead

0:45:20.219 --> 0:45:22.590
<v Travis Wright>he said, No, let's give this money back to the people.

0:45:22.860 --> 0:45:25.410
<v Travis Wright>Let's build a better solution, and we're going to do

0:45:25.410 --> 0:45:29.730
<v Travis Wright>it together. And to me, like this, dude, this is

0:45:29.730 --> 0:45:33.780
<v Travis Wright>what I have here in my book. Yup. I can't see.

0:45:33.780 --> 0:45:35.160
<v Travis Wright>That's like I just raised my heart.

0:45:35.219 --> 0:45:38.430
<v Joel Comm>It's like it's way up there is erases the video screen.

0:45:38.460 --> 0:45:39.310
<v Travis Wright>It's off. You know.

0:45:39.520 --> 0:45:42.780
<v Joel Comm>I can smell what's coming out from under your ear. No, no, no.

0:45:42.780 --> 0:45:43.950
<v Travis Wright>I took a shower today.

0:45:45.390 --> 0:45:46.350
<v Joel Comm>We don't. Proof of that.

0:45:46.830 --> 0:45:48.530
<v Travis Wright>I put off a shower post.

0:45:51.120 --> 0:45:51.750
<v Joel Comm>Sherpa dirt.

0:45:51.750 --> 0:45:52.710
<v Brendan Eich>Bus back to.

0:45:53.610 --> 0:45:54.120
<v Travis Wright>Turkey.

0:45:54.540 --> 0:45:57.660
<v Joel Comm>So time is running out to get your bad crypto

0:45:57.660 --> 0:46:01.860
<v Joel Comm>nifty club membership if you want the Brad Mill's NFT.

0:46:02.130 --> 0:46:07.170
<v Joel Comm>Hopefully you heard that Episode number 651 that was released

0:46:07.170 --> 0:46:10.650
<v Joel Comm>here just a few days ago and and got your

0:46:10.650 --> 0:46:14.640
<v Joel Comm>big crypto NFT membership card. This is the NFT that

0:46:14.640 --> 0:46:17.220
<v Joel Comm>we're getting ready to release. Of course, you can't hear

0:46:17.219 --> 0:46:20.279
<v Joel Comm>it right now, but it is a two minute video NFT.

0:46:20.489 --> 0:46:24.840
<v Joel Comm>It is a bonus. Add on to the episode exclusively

0:46:24.840 --> 0:46:27.529
<v Joel Comm>for those of you in the Bad Crypto Nifty Club,

0:46:27.540 --> 0:46:30.640
<v Joel Comm>you're going to get this airdropped to you for free.

0:46:30.719 --> 0:46:33.120
<v Joel Comm>How do you get it? Well, real easy. You need

0:46:33.120 --> 0:46:37.440
<v Joel Comm>to go to the bad crypto podcast site on Uncut

0:46:37.440 --> 0:46:42.180
<v Joel Comm>Dot FM. It's bad crypto dot, Uncut dot FM and

0:46:42.180 --> 0:46:47.190
<v Joel Comm>then you're going to go into the the NFTS. And

0:46:47.190 --> 0:46:49.469
<v Joel Comm>I believe right down here at the bottom, that's the

0:46:49.469 --> 0:46:51.780
<v Joel Comm>one you want. You want the bad crypto nifty club

0:46:52.230 --> 0:46:57.779
<v Joel Comm>.002 wrapped. That's all it is. You could pay with ether.

0:46:57.780 --> 0:46:59.230
<v Joel Comm>You can even pay with a credit card if you want.

0:46:59.250 --> 0:47:01.859
<v Joel Comm>Once you've got this, you're in the club and the

0:47:01.860 --> 0:47:04.440
<v Joel Comm>free airdrops that we send go to people who are

0:47:04.440 --> 0:47:07.570
<v Joel Comm>holding these. So what's your excuse? Go get it there. Rare.

0:47:07.590 --> 0:47:09.860
<v Joel Comm>It says so right here on the screen. I love.

0:47:09.870 --> 0:47:11.790
<v Travis Wright>It. So you can check it out. Hey, what about this?

0:47:12.060 --> 0:47:14.880
<v Travis Wright>We haven't talked about doing an NFT for. For Brendan Eich.

0:47:15.090 --> 0:47:18.270
<v Travis Wright>What if we take the blockchain heroes and make a

0:47:18.270 --> 0:47:21.989
<v Travis Wright>brand new version of it and create a new courage

0:47:22.469 --> 0:47:24.890
<v Travis Wright>only for the uncut folks?

0:47:24.900 --> 0:47:28.780
<v Joel Comm>Just just on Polygon? I like that. I like that. Now,

0:47:28.800 --> 0:47:31.830
<v Joel Comm>you got two reasons to get your bad crypto nifty

0:47:31.830 --> 0:47:36.359
<v Joel Comm>club membership. We're going to create another variation of courage

0:47:36.930 --> 0:47:39.630
<v Joel Comm>Blockchain hero and it will be airdrop. This will be

0:47:39.630 --> 0:47:42.390
<v Joel Comm>our first. Will this be the first polygon? No. We

0:47:42.390 --> 0:47:46.589
<v Joel Comm>worked with Limp and did a few exclusive variations on

0:47:46.590 --> 0:47:48.989
<v Joel Comm>their platform, but this will be the first one for

0:47:48.989 --> 0:47:50.160
<v Joel Comm>the bank. Crypto nifty one.

0:47:50.670 --> 0:47:53.130
<v Travis Wright>Yeah. And then all those 60 million people over on

0:47:53.130 --> 0:47:56.520
<v Travis Wright>Braid better get one because, well, all 60 million couldn't

0:47:56.550 --> 0:48:00.300
<v Travis Wright>because there's not that many of those bad crypto clubs available.

0:48:00.300 --> 0:48:02.370
<v Travis Wright>But thanks for tuning in. I'm really glad you tuned in.

0:48:02.670 --> 0:48:05.940
<v Travis Wright>And you know, Brendan is amazing. I'm really pleased that

0:48:05.940 --> 0:48:06.990
<v Travis Wright>we had to have something hacked.

0:48:07.590 --> 0:48:11.730
<v Joel Comm>Absolutely. And we appreciate you guys. Thanks for bearing with us.

0:48:11.760 --> 0:48:17.440
<v Joel Comm>Your favorite defi defi, your sherpa in Dafa. I like that.

0:48:17.700 --> 0:48:20.880
<v Joel Comm>I like those names. Make sure you go review five

0:48:20.880 --> 0:48:23.310
<v Joel Comm>stars is preferred. And we also we have a bunch

0:48:23.310 --> 0:48:25.919
<v Joel Comm>of voicemails that we're going to be playing for you

0:48:25.920 --> 0:48:28.060
<v Joel Comm>or maybe we played on the last episode of Remember

0:48:28.060 --> 0:48:31.860
<v Joel Comm>When We Use Them because we recorded this interview before

0:48:32.040 --> 0:48:35.040
<v Joel Comm>Monday's news shows. We want the news to be current

0:48:35.370 --> 0:48:36.960
<v Joel Comm>in a we're out of order so that we can

0:48:36.960 --> 0:48:39.779
<v Joel Comm>be in order. And if that makes any sense to

0:48:39.780 --> 0:48:42.510
<v Joel Comm>you that you are already following our instructions.

0:49:00.620 --> 0:49:01.339
<v Travis Wright>Who's bad?

0:49:03.130 --> 0:49:06.760
<v Joel Comm>The Bad Crypto podcast is a production of Bad Crypto LLC.

0:49:06.940 --> 0:49:09.670
<v Joel Comm>The content of the show, the videos and the website

0:49:09.670 --> 0:49:13.779
<v Joel Comm>is provided for educational, informational and entertainment purposes only. It's

0:49:13.780 --> 0:49:17.710
<v Joel Comm>not intended to be and does not constitute financial investment

0:49:17.710 --> 0:49:20.739
<v Joel Comm>or trading advice of any kind. You shouldn't make any

0:49:20.739 --> 0:49:24.400
<v Joel Comm>decisions as to finances, investing, trading or anything else based

0:49:24.400 --> 0:49:28.930
<v Joel Comm>on this information without undertaking independent due diligence in consultation

0:49:28.930 --> 0:49:32.350
<v Joel Comm>with a professional financial advisor. Please understand that the trading

0:49:32.350 --> 0:49:37.390
<v Joel Comm>of Bitcoins and alternative cryptocurrencies have potential risks involved. Anyone

0:49:37.390 --> 0:49:39.820
<v Joel Comm>wishing to invest in any of the currencies or tokens

0:49:39.820 --> 0:49:43.150
<v Joel Comm>mentioned on this podcast should first seek their own independent

0:49:43.150 --> 0:49:45.010
<v Joel Comm>professional financial advisor.