WEBVTT - The most important campaign in the world right now 0:00:02.240 --> 0:00:07.520 Nine podcasts, nine podcasts. 0:00:09.000 --> 0:00:09.880 Effect but. 0:00:13.840 --> 0:00:19.560 Bline good a Russell Hallcroft here and I am Freddie 0:00:19.600 --> 0:00:23.120 Young and we are back with another episode of Admission 0:00:23.200 --> 0:00:26.360 where we unpack the biggest stories happening in the worlds 0:00:26.480 --> 0:00:29.840 of marketing media and more many things to get through. 0:00:29.880 --> 0:00:30.200 Today. 0:00:30.640 --> 0:00:33.879 We have the new content format taking the world by storm. 0:00:34.320 --> 0:00:37.120 Open AI is getting into hardware, and we're also going 0:00:37.159 --> 0:00:40.080 to discuss maybe the most important campaign happening in the 0:00:40.120 --> 0:00:42.040 world right now, Russ. 0:00:42.840 --> 0:00:44.040 But first off, Russ, how are you? 0:00:44.360 --> 0:00:48.080 Thank you for asking? Freddy. I'm great, I'm great. We're well. 0:00:48.120 --> 0:00:51.400 This is has discussed earlier. This is the busiest time 0:00:51.560 --> 0:00:54.320 of the year for me because I'm We do our admission, 0:00:54.360 --> 0:00:56.080 we do the breakfast radio. But then of course I'll 0:00:56.080 --> 0:00:57.560 get on a plane, I'll go and do a Telly. 0:00:57.640 --> 0:01:01.760 And the good news is that Teley Show grewing. You know, 0:01:01.800 --> 0:01:05.560 it's year eighteen if you can believe that, and it 0:01:05.640 --> 0:01:08.559 is going really well from a ratings point of view. 0:01:08.600 --> 0:01:11.840 So the seven day number is the one that we 0:01:11.880 --> 0:01:14.680 all look at now. So the overnight stuff is you know, 0:01:14.800 --> 0:01:17.440 some somewhat of an old fashioned way to look at TV. 0:01:17.920 --> 0:01:21.240 You know, so ie watching it live you know, eight 0:01:21.240 --> 0:01:24.680 o'clock on the on ABC on a Wednesday night. That 0:01:24.680 --> 0:01:27.039 that is one method to watch it, of course, but 0:01:27.120 --> 0:01:30.120 the other method is via iView. And what tends to 0:01:30.160 --> 0:01:32.800 happen is it's about fifty to fifty so you know, 0:01:32.920 --> 0:01:35.520 five hundred to six hundred thousand people watching it live 0:01:35.720 --> 0:01:38.199 eight o'clock on Wednesday, and then the rest five hundred 0:01:38.240 --> 0:01:40.679 and six hundred thousand catch up over the over the 0:01:40.680 --> 0:01:43.520 course of the next seven days. So you know, that's 0:01:43.560 --> 0:01:47.120 that's a pretty good number. That's a really good number. Yeah, 0:01:47.200 --> 0:01:49.720 and that show just you know, while I'm on a 0:01:49.720 --> 0:01:52.920 bit of a growing advertisement, you know, three of the 0:01:53.000 --> 0:01:55.800 top five shows ever on the ABC are ruins grew 0:01:55.880 --> 0:01:57.160 in shows. 0:01:57.320 --> 0:02:00.000 So you've really that you've got the grew and transfer 0:02:00.120 --> 0:02:01.800 for what is a growing world? 0:02:02.800 --> 0:02:04.440 What are the top three? What are the variants? 0:02:04.480 --> 0:02:09.360 Yeah, right, well, grew and transfer. In fact, it's actually 0:02:09.440 --> 0:02:10.919 quite interesting, you know, Will and I have been talking 0:02:10.919 --> 0:02:14.320 about it a bit this year off air, like why 0:02:14.440 --> 0:02:16.960 did we who decided that it should just be called 0:02:17.000 --> 0:02:20.320 grew and they're not growing transfer? The Gruen transfer was 0:02:20.360 --> 0:02:23.920 always a great name because, of course it refers to 0:02:24.680 --> 0:02:27.520 an architect in I think in the nineteen thirties in 0:02:27.560 --> 0:02:30.920 the US that worked out how to turn browsers into 0:02:30.960 --> 0:02:36.359 buyers via the floor plan of shopping centers, and then 0:02:36.400 --> 0:02:40.440 that became known as the Growen transfer, transferring a browser 0:02:40.480 --> 0:02:44.360 to a buyer. And obviously that translates extremely well to 0:02:44.400 --> 0:02:47.720 the world of advertising, turning people that. You know, obviously, 0:02:47.720 --> 0:02:49.560 what we do in advertising is we try and find 0:02:49.560 --> 0:02:53.120 as many browsers as possible, and really good advertising turns 0:02:53.120 --> 0:02:57.080 the browser into a buyer. So I always thought the 0:02:57.160 --> 0:02:59.960 name was brilliant and then for some reason the trans 0:03:00.160 --> 0:03:05.200 verb it's been taken off because someone didn't ask me. 0:03:07.040 --> 0:03:09.239 It's funny. We've talked to her recently. 0:03:09.520 --> 0:03:12.680 I think we're talking about Airbnb and about, you know, 0:03:13.880 --> 0:03:18.400 the different opinions for what the verb to Airbnb is 0:03:18.720 --> 0:03:20.840 and how that sort of you know, lays the plan 0:03:20.960 --> 0:03:23.560 or the or the blueprint for how it expands into 0:03:23.600 --> 0:03:24.560 different verticals. 0:03:24.919 --> 0:03:26.360 When you when you think. 0:03:26.160 --> 0:03:28.799 About the word gruin now in Australia, is it fair 0:03:28.840 --> 0:03:32.240 to say that its meaning is probably you know, there's 0:03:32.320 --> 0:03:35.080 obviously it still means what it means, but to the 0:03:35.160 --> 0:03:38.440 vast majority of the Australian viewing public, they probably don't 0:03:38.480 --> 0:03:42.000 know about that Austrian social sideist. So the fact that 0:03:42.000 --> 0:03:44.440 you've been able to go into these different verticals, what 0:03:44.440 --> 0:03:46.800 do you think Gruin as a brand stands for at 0:03:46.840 --> 0:03:47.240 the moment? 0:03:47.880 --> 0:03:51.440 That's really I think I think at its best growing 0:03:51.520 --> 0:03:54.480 well grew and stands for sort of let's call it entertainment. 0:03:55.480 --> 0:03:59.320 But I think Gruin works at its best when the 0:03:59.480 --> 0:04:07.520 Gruin personified by Will is cynical, is questioning, questioning the 0:04:07.600 --> 0:04:10.280 role that you know, the world that you and I 0:04:10.520 --> 0:04:14.160 were in free, questioning our role in life. That's when 0:04:14.200 --> 0:04:17.520 it works at its best. Now, whether the public would have, 0:04:17.640 --> 0:04:20.479 you know, make that analysis, I'm not so sure. However, 0:04:21.080 --> 0:04:23.640 the public laugh along with the nonsense that is advertising 0:04:23.680 --> 0:04:26.960 by watching that show, don't they So they can probably 0:04:27.000 --> 0:04:30.960 get to that point. Or do they just say I 0:04:31.080 --> 0:04:33.440 enjoy it because it's funny. Yeah, and in the air, 0:04:33.600 --> 0:04:36.760 I've got to tell you this year it has gone 0:04:36.920 --> 0:04:39.760 up another level when with regard to the humor, they're 0:04:39.839 --> 0:04:42.680 just they're just doing a tremendous job. You know, there's 0:04:42.720 --> 0:04:45.479 a writing There is a writing room. There always has been, 0:04:45.480 --> 0:04:49.920 but there's a writing room. The editing is exceptional, and yeah, 0:04:49.920 --> 0:04:52.600 the product that's been produced is really really good when 0:04:52.640 --> 0:04:55.560 you think it's eighteen years. Eighteen years you reckon the 0:04:55.600 --> 0:04:57.720 people who get tired. Well, actually quite the opposite. 0:04:59.000 --> 0:05:02.440 No, you've I dare say, you figured it out and 0:05:02.480 --> 0:05:04.560 now you're able to sort of week to week take 0:05:04.600 --> 0:05:07.880 bigger and bigger swings, or to act with more confidence, 0:05:08.240 --> 0:05:10.720 which just makes for a better product every year, doesn't it. 0:05:10.839 --> 0:05:13.480 I love it, you know, And it's reminded me of 0:05:13.520 --> 0:05:16.880 an idea which maybe you could take into your agency 0:05:16.880 --> 0:05:20.000 in New York. The notion of a writer's room, a 0:05:20.000 --> 0:05:24.360 writing room, so that obviously it happens in TV and film, 0:05:25.040 --> 0:05:27.479 where you know you'll fill the room with as much 0:05:27.520 --> 0:05:30.039 talent as I suppose the room would fill, or as 0:05:30.120 --> 0:05:32.360 much as you dare. There will be writing rooms, comedic 0:05:32.360 --> 0:05:34.719 writing rooms in New York. They'd be happening right now. 0:05:35.360 --> 0:05:36.920 But the notion of a writing room in the world 0:05:36.960 --> 0:05:41.520 of advertising, I've never heard of it before, and we 0:05:41.640 --> 0:05:43.840 might be revolutionizing advertising right here, Freddie. 0:05:44.640 --> 0:05:45.279 It could be. 0:05:45.480 --> 0:05:47.080 And I tell you what I love about the writing 0:05:47.160 --> 0:05:51.040 room as well, is that it's a physical space. There's 0:05:51.040 --> 0:05:54.479 something in large. There's a lot of politics that goes 0:05:54.520 --> 0:05:56.440 on sort of in rooms, and you're always sort of 0:05:56.440 --> 0:06:00.280 worried about your image. And for a business, I think 0:06:00.320 --> 0:06:03.239 it works for any business really to create a room 0:06:03.400 --> 0:06:08.279 that's dedicated to sort of failing together, a very safe 0:06:08.320 --> 0:06:11.120 space where everyone's just allowed to say, hey, like, what 0:06:11.160 --> 0:06:12.040 do you think is that shit? 0:06:12.279 --> 0:06:13.560 Is this okay? Or something? 0:06:13.560 --> 0:06:17.599 And just to really vomit the ideas with each other. 0:06:17.680 --> 0:06:21.760 I think every house, every home should have, even if 0:06:21.800 --> 0:06:25.160 it's just a cupboard, a small space where you're allowed 0:06:25.160 --> 0:06:26.040 to suck together. 0:06:27.240 --> 0:06:29.920 I love the idea of this, of a writing room 0:06:30.000 --> 0:06:33.159 for ads. I mean it's quite interesting, you know, in 0:06:33.200 --> 0:06:39.440 a pitch situation. Certainly when I was pitching, you'd have 0:06:39.520 --> 0:06:41.480 a team or a couple of teams, and they'd go 0:06:41.520 --> 0:06:43.400 off and they'd be in their own room together, just 0:06:43.440 --> 0:06:45.359 you know, the art director and the writer in the 0:06:45.400 --> 0:06:49.040 traditional sense I don't think i've actually ever experienced. Let's 0:06:49.040 --> 0:06:51.200 put six really smart people in the one room at 0:06:51.200 --> 0:06:53.159 the one time and get them to crack it. What 0:06:53.240 --> 0:06:55.240 an obvious idea, What an obvious notion? 0:06:55.400 --> 0:06:55.800 They'll tell you. 0:06:55.800 --> 0:06:57.840 What it's making me think of is a place that 0:06:58.160 --> 0:06:59.839 I don't know what they are even, but I know 0:06:59.920 --> 0:07:01.760 that one day I really want to work at a 0:07:01.839 --> 0:07:06.520 think tank. I like the idea of going to work 0:07:06.640 --> 0:07:07.400 in a think tank. 0:07:08.440 --> 0:07:13.520 I could not agree with you more freddy social social ideas, 0:07:13.600 --> 0:07:18.760 experimentation around, you know, new regimes, new taxes, even freddy, 0:07:19.120 --> 0:07:21.160 even a new tax could be interesting if you're doing 0:07:21.200 --> 0:07:22.360 it in a think tank. 0:07:22.960 --> 0:07:26.120 Exactly, I'd love it. 0:07:26.120 --> 0:07:29.560 It's just to be surrounded by no intelligent people that's 0:07:30.320 --> 0:07:33.239 giving it their best and being a little self conscious 0:07:33.280 --> 0:07:34.440 maybe or maybe the opposite of it. 0:07:34.440 --> 0:07:38.080 Speaking of a thing, Well, yeah, I'm speaking of think tank. 0:07:38.160 --> 0:07:40.520 So I was just some reading over the weekend with 0:07:40.560 --> 0:07:42.600 regard to AI and what AI is going to do 0:07:42.680 --> 0:07:45.040 to in particular the white let's call it white collar, 0:07:45.440 --> 0:07:48.720 the white collar world, you know. In the prediction that 0:07:48.760 --> 0:07:50.800 I read was that twenty percent of white collar jobs 0:07:50.800 --> 0:07:54.320 will be gone within five years, which of course reminds 0:07:54.400 --> 0:07:59.200 us of that that that Kodak case study, when you know, 0:07:59.400 --> 0:08:02.600 consultants came into Kodak and said, well, look, this digital 0:08:02.680 --> 0:08:04.440 camera thing, it is a bit of an issue for you, 0:08:05.800 --> 0:08:07.360 and so here's what we think is going to happen 0:08:07.400 --> 0:08:10.680 to your business over the course of the next four years, 0:08:10.680 --> 0:08:13.920 Like your business won't exist in four years time. And 0:08:14.000 --> 0:08:18.240 then of course Kodak got to the point where their 0:08:18.240 --> 0:08:20.440 business didn't exist. I think I'm right and saying it 0:08:20.480 --> 0:08:24.400 wasn't four years, it was four months. So yeah, yeah. 0:08:24.480 --> 0:08:29.200 So the idea, the idea that all the prediction twenty 0:08:29.200 --> 0:08:32.920 percent of white collar workers will lose their jobs because 0:08:32.920 --> 0:08:37.360 of AI. I'm not surprised by that number. Are you 0:08:37.400 --> 0:08:38.079 surprised by that? 0:08:38.280 --> 0:08:38.480 No? 0:08:38.720 --> 0:08:41.199 Not really, I am skeptical at times. 0:08:41.280 --> 0:08:45.480 I know there's there are certainly hiring freezers at the moment, 0:08:45.559 --> 0:08:47.240 and it does seem to look like the numbers do 0:08:47.360 --> 0:08:49.319 show that at the you know, let's call it the 0:08:49.360 --> 0:08:53.000 bottom rung, the entry level positions, they are starting to 0:08:53.040 --> 0:08:58.560 feel the gates of entry getting thinner and thinner. So 0:08:58.600 --> 0:09:00.679 I wonder if it's going to be one day we 0:09:00.920 --> 0:09:03.400 walk into the office and they say, hey, you're all gone, 0:09:03.920 --> 0:09:07.160 or if it's going to be slowly over time and 0:09:08.000 --> 0:09:11.160 you know, we just the number of people coming into 0:09:11.840 --> 0:09:14.160 the office gets slower and slower, and you know, one 0:09:14.240 --> 0:09:16.760 day we wake up and go, hey, where did everyone go? 0:09:17.600 --> 0:09:21.319 Well, maybe I think the other prediction in this particular 0:09:21.400 --> 0:09:24.839 article finn Review Week in finn was fifty percent of 0:09:24.880 --> 0:09:27.800 graduate jobs won't exist. And I can actually see that 0:09:27.880 --> 0:09:32.400 as well, because if you know, if you know that 0:09:33.120 --> 0:09:36.640 AI is going to change your workplace, what you will do, 0:09:36.800 --> 0:09:38.400 I think is just you know, I'm not going to 0:09:38.400 --> 0:09:42.760 employ ten graduates all employ five, because that's not such 0:09:42.760 --> 0:09:46.080 a tough decision to make as as the workplace, you know, 0:09:46.280 --> 0:09:50.880 reshapes itself. And of course the other prediction was, so 0:09:51.000 --> 0:09:53.520 guess who will be at the top of the list 0:09:53.840 --> 0:10:00.520 for headcount loss as a result of AI Those that 0:10:00.559 --> 0:10:05.120 are working from home? So you can just so see that, 0:10:05.160 --> 0:10:08.520 can't You aren't if you're part of a large corporation. 0:10:09.080 --> 0:10:10.920 Let's say you're part of a telco, just you know, 0:10:11.080 --> 0:10:13.240 just to pick an industry. You're part of a telco, 0:10:13.720 --> 0:10:16.200 You've spent the last five years working from home. You've 0:10:16.240 --> 0:10:19.200 lost your relationship really with the corporation and with your colleagues. 0:10:20.320 --> 0:10:23.959 AI is proving that, you know, we can afford to 0:10:24.000 --> 0:10:26.160 have some job losses. Who's going to lose their jobs? 0:10:27.160 --> 0:10:29.000 You know, the people that are already essentially at this 0:10:29.080 --> 0:10:33.439 point a screens. You know, if I'm going to interact 0:10:33.440 --> 0:10:35.560 with the screen, you know, why don't we get a 0:10:35.600 --> 0:10:38.680 very cheap screen? I can see, I can see the 0:10:38.760 --> 0:10:41.760 logic there. What my conspiracy theory with it as well. 0:10:42.160 --> 0:10:45.400 A lot of the time twofold is that you know, 0:10:45.440 --> 0:10:50.320 the capability isn't just quite there yet. I think sometimes 0:10:50.360 --> 0:10:53.200 AI I have the sneaking suspicion that it might just 0:10:53.280 --> 0:10:55.200 for a lot of organizations at least be a bit 0:10:55.200 --> 0:10:59.640 of a smoke screen for offshoring of jobs. And a 0:10:59.640 --> 0:11:01.240 lot of the time I've seen it in the news 0:11:01.400 --> 0:11:05.560 whenever people start saying things like we're going AI first now, 0:11:05.880 --> 0:11:10.520 it seems to me like a means by which founders, 0:11:10.600 --> 0:11:15.160 especially owner operators, are trying to sort of regain control 0:11:15.840 --> 0:11:20.760 of their organization. They want to be less people, less discussions. 0:11:21.160 --> 0:11:24.880 They really seduced by the idea that no longer is 0:11:24.880 --> 0:11:26.960 it sort of going to be a committee or anything. 0:11:26.960 --> 0:11:29.880 It's just going to be fewer people and smaller teams 0:11:29.920 --> 0:11:32.840 being able to move much faster and more importantly in 0:11:32.880 --> 0:11:34.640 the direction that the founder would. 0:11:34.400 --> 0:11:35.080 Like them to go. 0:11:36.520 --> 0:11:38.800 Right, I understand, and I think what would happen well, 0:11:38.800 --> 0:11:40.640 I think is going to happen in our world in 0:11:40.640 --> 0:11:44.240 the advertising production world, advertising and media and the digitize, 0:11:44.320 --> 0:11:50.360 the ever more digitization of the creative work and the media. Gee, 0:11:50.360 --> 0:11:51.920 a lot of it's going to be made by machines, 0:11:51.920 --> 0:11:57.200 isn't it Yep, Yes, a lot of it is going 0:11:57.240 --> 0:12:01.000 to be made by machines, that does. I do think 0:12:01.120 --> 0:12:03.600 that dars open up an opportunity for the stuff that 0:12:03.760 --> 0:12:07.880 isn't made by machines. Nonetheless, there will be a huge 0:12:08.000 --> 0:12:13.280 volume of in the main unwatchable. 0:12:14.720 --> 0:12:15.880 Yes, pretty much. 0:12:17.960 --> 0:12:20.920 Interesting it is it is, and I think the one 0:12:20.920 --> 0:12:22.839 thing I can't remember what the name. It's some sort 0:12:22.840 --> 0:12:25.800 of paradox though, where things are going to get cheaper 0:12:25.800 --> 0:12:30.880 to make, and so as the cost of production comes down, 0:12:31.320 --> 0:12:33.000 it holds that we're actually going to see a lot 0:12:33.200 --> 0:12:37.040 more stuff, which would indicate that rather than just outright 0:12:37.200 --> 0:12:41.240 losing jobs. There'll be some rounds upfront, of course, but 0:12:41.480 --> 0:12:44.000 over time it would tend to suggest we're going to 0:12:44.000 --> 0:12:46.959 see a lot more jobs making. Yes, in a lot 0:12:46.960 --> 0:12:51.400 of instances, more and worse stuff. But that's one thing 0:12:51.440 --> 0:12:54.040 that sort of keeps me, I guess a little optimistic. 0:12:57.960 --> 0:13:01.760 About speaking of optimism and progress and the world of AI. 0:13:02.679 --> 0:13:05.160 So you sent me a film that I that I 0:13:05.200 --> 0:13:06.280 had to endure. 0:13:06.679 --> 0:13:08.120 Yes, so it was. 0:13:08.200 --> 0:13:12.920 Last week Open Ai released a long but beautifully shot 0:13:13.040 --> 0:13:16.559 video of two men meeting at a cafe in San Francisco, 0:13:16.880 --> 0:13:19.120 and those two men were Sam Oltman, who was the 0:13:19.160 --> 0:13:22.679 CEO of open Ai, and Sir Johnny Ive who is 0:13:22.720 --> 0:13:26.560 an industrial designer, the ex chief design officer at Apple 0:13:26.600 --> 0:13:30.040 where he built the iPhone and the MacBook Pro. And 0:13:30.160 --> 0:13:33.280 they together are discussing with each other and also to 0:13:33.400 --> 0:13:37.480 camera the fact that Johnny's product and engineering company Io 0:13:38.120 --> 0:13:42.080 is merging with open Ai, their mission being to create 0:13:42.200 --> 0:13:46.760 a family of devices, so hardware and instead of us, 0:13:46.800 --> 0:13:49.680 you know, making our listeners sit through it all. I 0:13:49.720 --> 0:13:54.040 think the key moment of the video, or the problem, 0:13:54.120 --> 0:13:57.160 the key thesis, as Sam Oltman puts it, is he 0:13:57.240 --> 0:14:00.560 describes that, you know, we have like magic intelligen in 0:14:00.600 --> 0:14:02.680 the cloud, but if I want to ask chat JBT 0:14:02.920 --> 0:14:05.320 something right now, I'd have to get out my laptop. 0:14:05.400 --> 0:14:07.720 I'd have to launch the Internet, I'd start typing, and 0:14:07.760 --> 0:14:10.960 I'd have to like explain that thing. And you know, 0:14:11.000 --> 0:14:13.000 we're sort of at the limit of what a laptop 0:14:13.080 --> 0:14:16.440 can do. And so it sounds like they're gunning for 0:14:16.840 --> 0:14:19.040 a wearable and so we'll get to the rumors of 0:14:19.080 --> 0:14:21.600 what they're actually going to build. But other than that, 0:14:21.640 --> 0:14:24.360 the video is pretty light on details. So if they're 0:14:24.360 --> 0:14:27.760 not selling a particular product here, Russ. What are they 0:14:27.840 --> 0:14:28.400 selling us? 0:14:30.920 --> 0:14:34.400 Well, they're selling us themselves. I mean when I had 0:14:34.400 --> 0:14:36.520 a look at that film, my immediate reaction to it 0:14:36.640 --> 0:14:39.440 was ge whiz only in America, you know, I mean 0:14:39.880 --> 0:14:44.200 just and it really is. It really is writ large 0:14:44.600 --> 0:14:51.360 the difference between the American economy and ours, the Australian economy. 0:14:51.640 --> 0:14:56.280 And what I mean by that is that it showbiz right. 0:14:56.440 --> 0:14:59.560 Like literally the founder Sam, the founder Sam and founder Johnny. 0:15:00.280 --> 0:15:03.200 They literally they believe it's okay to make a film 0:15:03.200 --> 0:15:07.640 about themselves and the you know, the marriage that they 0:15:07.800 --> 0:15:11.160 are about to create in order to create even more 0:15:11.280 --> 0:15:16.040 value and even more ideas and more progress. Now I'm 0:15:16.080 --> 0:15:18.920 not knocking it. I wish that we were like that. 0:15:19.160 --> 0:15:23.040 I would love the idea that a couple of Australian entrepreneurs, 0:15:23.440 --> 0:15:25.560 we're happy to make a film about meeting in a 0:15:25.600 --> 0:15:28.760 cafe or a pub to talk about the next brilliant 0:15:28.760 --> 0:15:30.760 thing that they're about to produce. But we at a 0:15:30.880 --> 0:15:33.920 so far away from ever ever being in a position 0:15:33.960 --> 0:15:35.600 where culturally that would be acceptable. 0:15:35.760 --> 0:15:37.080 It's it's a very good point. 0:15:37.120 --> 0:15:40.400 It's funny how they get around the facts that they 0:15:40.400 --> 0:15:44.760 are just creating this really self aggrandizing video by having 0:15:44.760 --> 0:15:48.760 each other describe the other. So Johnny's describing Altman as 0:15:49.000 --> 0:15:53.400 bearing this huge responsibility, but it's still humble and curious, 0:15:53.560 --> 0:15:57.760 and Johnny is quoite, the deepest thinker in the world. 0:15:57.440 --> 0:15:58.760 And he has a lovely family. 0:15:59.080 --> 0:16:02.600 And you just watching this saying what's going on right now? 0:16:03.720 --> 0:16:07.560 I watched it exactly what. Okay, So my question to 0:16:07.640 --> 0:16:11.360 you is, that's very difficult for that to work in Australia, 0:16:11.360 --> 0:16:14.960 But does that work in America? What's your experience? Obviously 0:16:14.960 --> 0:16:17.240 you're living there, you've seen the film wells being there. 0:16:17.280 --> 0:16:21.240 What's your experience with regard to how it's been received 0:16:21.360 --> 0:16:22.000 in the US? 0:16:22.440 --> 0:16:26.840 I think it's it's funny with the news, so it's 0:16:26.880 --> 0:16:31.360 you're very right that it's it's not shocking, and the 0:16:31.400 --> 0:16:34.720 new cycles such as it is, that it wasn't overly 0:16:34.800 --> 0:16:37.160 discussed too much. People were very quick just to get 0:16:37.200 --> 0:16:39.480 into the details of this being I think the most 0:16:39.480 --> 0:16:44.400 expensive aquahigher, or maybe the second most expensive aquahigher in history. 0:16:44.520 --> 0:16:48.000 And so for all the theater and whatnot, it's it's 0:16:48.000 --> 0:16:50.960 almost table stakes to be this self aggrandizing and this 0:16:51.760 --> 0:16:55.440 to paint an image of oneself as something like a 0:16:55.480 --> 0:16:59.000 deep thinking god is kind of par for the course 0:16:59.280 --> 0:17:00.800 in tech right now, right, isn't it? 0:17:01.120 --> 0:17:05.880 Yeah? Yes, no, I agree, And so my I suppose 0:17:05.880 --> 0:17:10.359 my assumption is that you know, you, there's probably an 0:17:10.400 --> 0:17:13.960 investment community that would get excited about it, and the 0:17:14.000 --> 0:17:16.919 community I'm imagining just just as I say, they just 0:17:16.960 --> 0:17:21.160 get pumped by the notion that so Johnny and Sam 0:17:21.240 --> 0:17:23.080 are going to get together to create something brand new, 0:17:23.119 --> 0:17:26.120 and they just they just go, this is exciting. Where 0:17:26.119 --> 0:17:29.959 do I point my money? Right? Because the I mean 0:17:30.040 --> 0:17:33.320 my time in New York, you know, I remember fondly. 0:17:33.440 --> 0:17:36.760 Really the vast majority of conversations that you would have 0:17:37.320 --> 0:17:39.800 over lunch or at dinner or whatever, is in fact 0:17:39.800 --> 0:17:45.600 about ideas, investments, companies that are going well, outstanding executives. 0:17:45.720 --> 0:17:48.320 It is like we might talk about footy. 0:17:48.480 --> 0:17:54.399 Yeah yeah, yeah, about Collingwood. They speak about ideas the 0:17:54.440 --> 0:17:57.920 way we speak about Collingwood's frontline exactly. 0:17:58.040 --> 0:17:59.160 It's much fashioned. 0:17:59.760 --> 0:18:03.040 It's funny just to touch on the language that we've 0:18:03.040 --> 0:18:07.120 gotten so used to hearing from these people. Towards the end, 0:18:07.200 --> 0:18:09.640 when Sam Oltman says, I think this will be one 0:18:09.640 --> 0:18:12.480 of those moments of just an absolute and that he 0:18:12.520 --> 0:18:16.800 does the dramatic pause, an absolute embarrassment of riches of 0:18:16.840 --> 0:18:20.400 what people go create for collective society, and Johnny says, 0:18:20.600 --> 0:18:23.639 I am absolutely certain that we are literally on the 0:18:23.680 --> 0:18:26.360 brink of a new generation of technology that can make 0:18:26.440 --> 0:18:32.080 us our better selves. Like the Mayo on this is incredible. 0:18:32.400 --> 0:18:36.000 Right but parf the course right now, wearable. I think 0:18:36.000 --> 0:18:40.959 wearables are really interesting. So I mean you can already 0:18:41.000 --> 0:18:42.760 get a pair of ray bands, can you not? Which 0:18:42.800 --> 0:18:45.399 have got the cameras and you can do the Google 0:18:45.440 --> 0:18:49.040 search and you can listen via the arms on the sunglasses. 0:18:49.119 --> 0:18:51.000 I've been meaning to get myself a pair of those, 0:18:51.040 --> 0:18:54.040 because that strikes me is actually a really good idea. 0:18:54.119 --> 0:18:56.040 How are they going in the US? You hardly see 0:18:56.080 --> 0:18:58.240 anyone wearing them here well, and that's. 0:18:58.080 --> 0:19:01.200 Honestly, Russ. It gives Yeah, I'm selling hard right now. 0:19:01.200 --> 0:19:06.760 We've got metas ray bands. You've also got so that 0:19:06.920 --> 0:19:11.000 video from open Ai, I think was purposefully timed to 0:19:11.080 --> 0:19:14.600 release at the same time as Google Io twenty twenty five, 0:19:14.680 --> 0:19:18.640 so they're big festival and they were demoing their new 0:19:18.920 --> 0:19:24.080 Android XR prototype glasses. So you have open Ai, Google 0:19:24.400 --> 0:19:26.920 and you know, we know Apple's done their vision. Recently, 0:19:27.000 --> 0:19:33.040 everyone is racing towards a wearables and to these glasses. 0:19:33.080 --> 0:19:35.359 And one thing that just gives me so much joy 0:19:35.560 --> 0:19:40.240 is that we as a society have repeated have repeatedly 0:19:40.320 --> 0:19:44.080 said no to these things. It feels like once every 0:19:44.119 --> 0:19:47.040 three months, some billionaire pops up and tells us to 0:19:47.080 --> 0:19:50.440 get in the helmet and we say no, thank you. 0:19:51.280 --> 0:19:52.680 He why would I do that? 0:19:52.760 --> 0:19:56.240 So do you think, like, does computing need this form? 0:19:56.359 --> 0:19:59.360 Is this natural? Or are they just inventing a problem. 0:20:00.040 --> 0:20:02.920 Oh, there's no doubt in my mind that wearable. Let's 0:20:02.960 --> 0:20:05.240 just go with the glasses. There's no doubt in my 0:20:05.320 --> 0:20:08.880 mind that the vast majority of humans on Earth will 0:20:08.880 --> 0:20:12.920 be wearing those classes within before this decade's out. I'm 0:20:12.960 --> 0:20:15.480 convinced of that. You know, I think that they're just 0:20:15.520 --> 0:20:20.080 going to be the utilitarian must have. Genuinely, I think 0:20:20.080 --> 0:20:23.040 that's what's going to happen, because you can just see 0:20:23.040 --> 0:20:25.200 so many practical uses and not the least of which 0:20:25.600 --> 0:20:30.000 they then do a co lab with let's say, well 0:20:30.040 --> 0:20:32.280 as they have done with a ray ban, so they 0:20:32.280 --> 0:20:34.119 don't have to look clunky, they can look cool, they 0:20:34.160 --> 0:20:36.920 can look as cool. You know, the glasses that I've got. 0:20:37.040 --> 0:20:38.840 I rather they love the classes I'm wearing at the moment. 0:20:39.119 --> 0:20:42.680 So if they can be turned into a wearable which 0:20:42.680 --> 0:20:45.800 has got all the joys of modern tech involved, I'm 0:20:45.840 --> 0:20:48.880 going to bring it on. I mean, look, Freddie, maybe 0:20:48.920 --> 0:20:50.359 this is something that happens as you get older. As 0:20:50.359 --> 0:20:51.960 you get older, you get more and more nervous about 0:20:52.000 --> 0:20:54.679 someone's name that you've forgotten. So I'm imagining that my 0:20:54.800 --> 0:20:56.920 glasses are going to look over there's Genevieve over there, 0:20:57.280 --> 0:21:00.119 she's our producer. If I've had a senior moment, I've 0:21:00.119 --> 0:21:02.919 forgotten Genevieve's name. It's just my glasses. They're just going 0:21:02.960 --> 0:21:05.160 to tell me. They're going to say, there's Jen right, 0:21:05.480 --> 0:21:09.159 and by the way, she produces admission. So I feel 0:21:09.200 --> 0:21:13.600 like I'm very convinced that that's the case. And then 0:21:13.640 --> 0:21:18.439 what will then happen is the robots, Tesla robots, the 0:21:18.520 --> 0:21:21.440 Tesla robot, and you're wearable. They're going to be best 0:21:21.440 --> 0:21:23.840 friends and they're going to help you have a I hope, 0:21:24.119 --> 0:21:27.160 have a better life. There is, though, that nonsense where 0:21:27.240 --> 0:21:29.520 Zuckerberg said the other day that he's excited about AI 0:21:29.600 --> 0:21:31.880 because he thinks it's going to solve loneliness. I mean, 0:21:32.080 --> 0:21:37.320 give me a break, it'll do the opposite. So there's anyway, 0:21:37.440 --> 0:21:39.520 there's a lot of there's a lot changing for Addie. 0:21:39.400 --> 0:21:44.639 There's a lot changing. And yeah, I'm it's it's it's funny. 0:21:44.640 --> 0:21:47.560 That does seem to be I totally get it. We 0:21:47.640 --> 0:21:50.359 sort of in some ways treat it as inevitable that 0:21:50.400 --> 0:21:52.280 we're all going to be doing this, but we're also 0:21:52.520 --> 0:21:57.040