1 00:00:00,080 --> 00:00:01,240 Speaker 1: These are really old number. 2 00:00:01,280 --> 00:00:02,880 Speaker 2: I mean I was going to say that, like this 3 00:00:02,920 --> 00:00:04,560 Speaker 2: is two years old. 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Connect with Telstra's business experts now at Telstra 46 00:02:14,960 --> 00:02:19,120 Speaker 2: dot com, dot au forward slash tb TC. 47 00:02:19,520 --> 00:02:22,160 Speaker 1: In short, they helped turn tech from a headache into 48 00:02:22,200 --> 00:02:28,919 Speaker 1: a strategic asset. And we're back episode one zero four. 49 00:02:29,120 --> 00:02:29,640 Speaker 1: Where are you? 50 00:02:29,840 --> 00:02:33,000 Speaker 2: I mean tel Aviv? Still my voice is a bit croaky, 51 00:02:33,040 --> 00:02:35,600 Speaker 2: which he sounds pretty good. Oh that's good. I kind 52 00:02:35,639 --> 00:02:38,840 Speaker 2: of got this weird just going to sleep for twenty 53 00:02:38,880 --> 00:02:42,280 Speaker 2: four hours illness, and I think I'm largely better. But 54 00:02:43,040 --> 00:02:45,080 Speaker 2: if I sound croaky, that's what it is. I haven't 55 00:02:45,120 --> 00:02:46,840 Speaker 2: had any big party nights, so. 56 00:02:46,800 --> 00:02:49,120 Speaker 1: You haven't got much news for us coming from tel Aviv. 57 00:02:49,400 --> 00:02:51,320 Speaker 1: How's the startup? Seeing young there? It's good. 58 00:02:51,320 --> 00:02:54,760 Speaker 2: I did have the greatest experience of my life. In fact, 59 00:02:55,040 --> 00:02:58,360 Speaker 2: while I was obviousing this podcast, Well, you're not going 60 00:02:58,440 --> 00:03:01,320 Speaker 2: to like this experience I was. I was out for 61 00:03:01,400 --> 00:03:05,560 Speaker 2: dinner with a friend of mine and some other people. 62 00:03:05,880 --> 00:03:08,120 Speaker 2: His business actually is pretty interesting. He's got the I 63 00:03:08,160 --> 00:03:09,799 Speaker 2: think you might I might have spoken about him before. 64 00:03:09,800 --> 00:03:12,000 Speaker 2: He's got a business that is called Yona, which is 65 00:03:12,040 --> 00:03:15,880 Speaker 2: effectively bed bases that are made out of like environmentally 66 00:03:15,919 --> 00:03:19,480 Speaker 2: friendly cardboard that he sells director consumer in Australia. 67 00:03:19,160 --> 00:03:20,960 Speaker 1: And his US. How's that guy, how's that business guy? 68 00:03:21,000 --> 00:03:21,520 Speaker 1: I think it's good. 69 00:03:21,560 --> 00:03:25,120 Speaker 2: Like you know, basically everyone would rather it was like 70 00:03:25,360 --> 00:03:28,280 Speaker 2: COVID lockdowns, but I think in general, like it's growing 71 00:03:28,280 --> 00:03:30,560 Speaker 2: and he's just released a new product and you know, 72 00:03:30,560 --> 00:03:33,639 Speaker 2: I think it's doing well, you know. And so we're 73 00:03:33,639 --> 00:03:35,480 Speaker 2: at for dinner, and then we finished dinners with my 74 00:03:35,520 --> 00:03:39,320 Speaker 2: son as well, and as we were leaving, there's a 75 00:03:39,320 --> 00:03:41,680 Speaker 2: lot of people from Australia floating around tele Aviv at 76 00:03:41,680 --> 00:03:44,040 Speaker 2: the moment, and someone came over. A woman came over, 77 00:03:44,160 --> 00:03:47,360 Speaker 2: and I didn't know how. She introduced herself and introduced 78 00:03:47,400 --> 00:03:50,040 Speaker 2: my son, introduced himself, and then she said the greatest 79 00:03:50,080 --> 00:03:53,880 Speaker 2: words ever to me. She said, to me are YouTube 80 00:03:54,040 --> 00:03:58,360 Speaker 2: brothers me and my son. I mean, that was honestly 81 00:03:58,760 --> 00:04:01,200 Speaker 2: the highlight of my life, to which my son very 82 00:04:01,280 --> 00:04:06,360 Speaker 2: quickly said, no, that's my dad and his life well. 83 00:04:06,440 --> 00:04:08,680 Speaker 2: And then she said to me, you look much too 84 00:04:08,760 --> 00:04:11,840 Speaker 2: young to be his dad. And my first thought was, 85 00:04:12,000 --> 00:04:14,960 Speaker 2: I cannot wait to tell Adam this story after these 86 00:04:15,000 --> 00:04:19,240 Speaker 2: incessive claims of your youthfulness. And the funniest bit of 87 00:04:19,320 --> 00:04:22,200 Speaker 2: all is that as my son walked away with me 88 00:04:22,320 --> 00:04:25,960 Speaker 2: from the conversation. He said to me, come on bro. 89 00:04:29,560 --> 00:04:32,520 Speaker 2: So that was That's now top the list of experiences 90 00:04:32,560 --> 00:04:33,240 Speaker 2: in my life. 91 00:04:33,480 --> 00:04:36,680 Speaker 1: I think about fifty thousand listeners. I'm not sure all 92 00:04:36,720 --> 00:04:38,880 Speaker 1: that many will believe this story, but we'll leave it 93 00:04:38,920 --> 00:04:40,200 Speaker 1: to maybe put it about LinkedIn. 94 00:04:40,360 --> 00:04:44,000 Speaker 2: It's a plausible story that may indicate that this particular 95 00:04:44,040 --> 00:04:46,960 Speaker 2: person needs to go for an eye test relatively urgently. 96 00:04:47,400 --> 00:04:52,280 Speaker 2: I think so this an Australian. Australian was Australian Australia, which 97 00:04:52,320 --> 00:04:54,799 Speaker 2: she found in the pod. Considering she had no idea 98 00:04:54,880 --> 00:04:57,280 Speaker 2: who I was, I'd have to probably go for a 99 00:04:57,320 --> 00:05:00,680 Speaker 2: no on that one, which is definitely that many times too. 100 00:05:00,720 --> 00:05:03,320 Speaker 2: It's just dead two times two. I think that one 101 00:05:03,360 --> 00:05:05,960 Speaker 2: episode should be dead two times one hundred by itself. 102 00:05:06,560 --> 00:05:08,600 Speaker 2: Everything else pales in comparison. 103 00:05:09,400 --> 00:05:11,800 Speaker 1: Anything more happened to you are here in television? What else? 104 00:05:11,839 --> 00:05:13,719 Speaker 1: I mean, Like the city is pumping. 105 00:05:13,800 --> 00:05:17,160 Speaker 2: I've been meeting lots of sports, tech businesses and other 106 00:05:17,240 --> 00:05:20,479 Speaker 2: tech businesses, you know. I mean, I would say it's 107 00:05:20,560 --> 00:05:23,800 Speaker 2: remarkable that the economy is so resilient considering what's going on, 108 00:05:24,600 --> 00:05:29,359 Speaker 2: and I think it's probably harder for founders to raise capital. 109 00:05:29,400 --> 00:05:32,360 Speaker 2: But in general it feels the vibe here is very, 110 00:05:32,480 --> 00:05:36,680 Speaker 2: very positive overall, like this is always a very optimistic, 111 00:05:37,160 --> 00:05:39,800 Speaker 2: happy city. I have to say, And what's what about you? 112 00:05:40,080 --> 00:05:43,400 Speaker 2: What's your story? You're in cold Melbourne right, it's very 113 00:05:43,400 --> 00:05:45,680 Speaker 2: cold in Melbourne. I'm heading to Gold Coast Star tomorrow 114 00:05:46,200 --> 00:05:48,480 Speaker 2: see our friends at SeaWorld. But before I go, I 115 00:05:48,520 --> 00:05:51,000 Speaker 2: was in. I visited our store Yesterda. Actually I needed 116 00:05:51,080 --> 00:05:55,760 Speaker 2: my my iPhone. So you are the most Before you 117 00:05:55,920 --> 00:05:57,840 Speaker 2: tell your iPhone story, I just want to say you 118 00:05:57,880 --> 00:06:03,560 Speaker 2: are the singular most frequent visitor to SeaWorld full stop. 119 00:06:05,040 --> 00:06:07,760 Speaker 2: I'm not sure the manager goes more frequently than you do. 120 00:06:08,360 --> 00:06:10,440 Speaker 2: So we go on this is pretty like, how many 121 00:06:10,520 --> 00:06:12,320 Speaker 2: visits a year are you taking to SeaWorld? 122 00:06:12,400 --> 00:06:14,000 Speaker 1: We go once a year. We go once a year, 123 00:06:14,560 --> 00:06:16,520 Speaker 1: which feels like a lot, because since since we've done 124 00:06:16,520 --> 00:06:18,680 Speaker 1: this podcast is my third trip, so it feels like 125 00:06:18,720 --> 00:06:20,840 Speaker 1: a lot. But it's actually not that much. Our phone's 126 00:06:20,839 --> 00:06:22,680 Speaker 1: almost two years old. I managed to so I smashed the 127 00:06:22,720 --> 00:06:24,960 Speaker 1: front I don't know a year ago, got that replace 128 00:06:24,960 --> 00:06:26,120 Speaker 1: and it was a bit of alldeal and I talked 129 00:06:26,160 --> 00:06:28,520 Speaker 1: about it on the pod and then somehow, despite having 130 00:06:28,520 --> 00:06:31,120 Speaker 1: an Apple case, I managed to smash the back with 131 00:06:31,240 --> 00:06:33,480 Speaker 1: the case on. So how that happened I don't know. 132 00:06:35,000 --> 00:06:37,279 Speaker 1: So anyway, I need to get the back. Obviously the 133 00:06:37,279 --> 00:06:38,720 Speaker 1: back is less important in the front, but I need 134 00:06:38,760 --> 00:06:40,000 Speaker 1: to get the back fixed at some point. And I 135 00:06:40,000 --> 00:06:42,320 Speaker 1: saw of Apple Care, so it's basically free. 136 00:06:42,400 --> 00:06:45,560 Speaker 2: If you've got Apple Care, you're almost obliged to smash 137 00:06:45,600 --> 00:06:47,640 Speaker 2: the phone from time to time, aren't you. Isn't that 138 00:06:47,680 --> 00:06:48,520 Speaker 2: how Apple Care works? 139 00:06:48,520 --> 00:06:48,640 Speaker 3: Well? 140 00:06:48,640 --> 00:06:50,480 Speaker 1: Funning off? But I've got Apple Care, jaz goes. I 141 00:06:50,520 --> 00:06:52,800 Speaker 1: don't get that they're going to ripping you off. It's pointless. 142 00:06:52,800 --> 00:06:55,840 Speaker 1: And I think Apple cares maybe three hundred bucks a year, 143 00:06:55,960 --> 00:06:57,960 Speaker 1: maybe two hundred bucks a year, can't remember is that costs, 144 00:06:57,960 --> 00:07:00,320 Speaker 1: but it's something like that, maybe even less. And since 145 00:07:00,320 --> 00:07:02,920 Speaker 1: I got it, I've broken my throne three times. It's 146 00:07:02,960 --> 00:07:05,960 Speaker 1: like two and a half grand worth of rectifications for 147 00:07:06,080 --> 00:07:08,480 Speaker 1: like six hundred bucks. So it's been a very high 148 00:07:08,600 --> 00:07:12,000 Speaker 1: ROI for me. But anyway, I went to get it fixed, 149 00:07:12,080 --> 00:07:14,160 Speaker 1: went in there and I said it was about ten 150 00:07:14,160 --> 00:07:16,000 Speaker 1: and ten thirty. They said it'd be finished by one, 151 00:07:16,040 --> 00:07:17,760 Speaker 1: which wasn't too bad. A couple two and a half 152 00:07:17,800 --> 00:07:20,280 Speaker 1: hours did some stuff was working from from the store. 153 00:07:20,680 --> 00:07:22,680 Speaker 1: Went to pick it up. I said it was ready, 154 00:07:22,680 --> 00:07:24,480 Speaker 1: which is great. They said, oh, you got to pay 155 00:07:24,480 --> 00:07:26,480 Speaker 1: an extra forty bucks. I said, that's a bit weird. 156 00:07:26,480 --> 00:07:28,400 Speaker 1: I thought Apple Care covers up anyway, forty bucks something 157 00:07:28,440 --> 00:07:30,600 Speaker 1: in the world. Went to pay the forty couldn't access 158 00:07:30,600 --> 00:07:33,600 Speaker 1: my phone because my credit cards obviously on my phone. 159 00:07:33,800 --> 00:07:36,320 Speaker 1: So I thought, oh, I can just go in and 160 00:07:36,320 --> 00:07:39,080 Speaker 1: get it. No, they wiped the phone as they do. Annoying, 161 00:07:39,120 --> 00:07:42,280 Speaker 1: but I'll go. I'll go and go into the phone. 162 00:07:42,360 --> 00:07:44,440 Speaker 1: I played my credit card and be done. Of course, 163 00:07:44,480 --> 00:07:47,320 Speaker 1: couldn't do that because I needed to completely re set, 164 00:07:47,440 --> 00:07:50,280 Speaker 1: like I had to upload the download the newest update 165 00:07:50,280 --> 00:07:51,640 Speaker 1: for some reason, even though I don't know why, they 166 00:07:51,640 --> 00:07:53,520 Speaker 1: couldn't have done that, So that was an extra That 167 00:07:53,640 --> 00:07:55,680 Speaker 1: was like half an hour. So it's been half an 168 00:07:55,680 --> 00:07:59,520 Speaker 1: hour uploading. I downloading the newest version of iOS or whatever. 169 00:07:59,560 --> 00:08:02,520 Speaker 1: It was annoying but whatever. And then went to load 170 00:08:02,560 --> 00:08:06,320 Speaker 1: the cards and so to do that, and I said, oh, 171 00:08:06,320 --> 00:08:09,920 Speaker 1: you know, you've got to start downloading or your cloud backup, 172 00:08:09,920 --> 00:08:11,400 Speaker 1: which I was doing. It's like fifty three gig or 173 00:08:11,440 --> 00:08:14,240 Speaker 1: something for me. Start doing that. And it just like crashed, 174 00:08:14,600 --> 00:08:17,120 Speaker 1: so I couldn't do anything. I couldn't get my could 175 00:08:17,160 --> 00:08:18,880 Speaker 1: get to my credit card. Eventually I got a guy 176 00:08:18,880 --> 00:08:20,240 Speaker 1: to help me and I was able to stop the 177 00:08:20,880 --> 00:08:24,640 Speaker 1: download and pay with credit card. Then to start that, 178 00:08:24,720 --> 00:08:26,840 Speaker 1: I needed to access a bunch of apps. So I 179 00:08:27,160 --> 00:08:28,640 Speaker 1: had to because I had to get like drive my 180 00:08:28,680 --> 00:08:31,360 Speaker 1: Tesla back. Went to download the Tesil app. Download the 181 00:08:31,360 --> 00:08:34,040 Speaker 1: tesilap went. I can't stop my car because I need 182 00:08:34,040 --> 00:08:36,240 Speaker 1: a bloody key, so I think it an uber had 183 00:08:36,280 --> 00:08:37,760 Speaker 1: drop my key to chase and that took an extra 184 00:08:37,800 --> 00:08:43,040 Speaker 1: half an hour. Key with whoever. Terrible. All my apps 185 00:08:43,200 --> 00:08:46,280 Speaker 1: aren't downloading, so they're sort of stuck. So I made 186 00:08:46,320 --> 00:08:48,360 Speaker 1: us download a couple of apps. Drove to the office. 187 00:08:48,720 --> 00:08:52,400 Speaker 1: Still can't download the apps anyway, took twelve hours download 188 00:08:52,440 --> 00:08:55,120 Speaker 1: the apps. Long story short is how can a business 189 00:08:55,160 --> 00:08:59,120 Speaker 1: that's historically so dedicated to the customer experience, especially under 190 00:08:59,120 --> 00:09:02,880 Speaker 1: Steve Jobs, become so opposite of that. This is just 191 00:09:02,960 --> 00:09:05,440 Speaker 1: like the worst customer experience, Like Steve jobsby turning in 192 00:09:05,480 --> 00:09:07,079 Speaker 1: his grave if he knew this was happening to every 193 00:09:07,240 --> 00:09:10,600 Speaker 1: iPhone customer when they literally go and get it replaced 194 00:09:10,640 --> 00:09:13,200 Speaker 1: at Apple It's just such a horrific exper I couldn't 195 00:09:13,200 --> 00:09:15,400 Speaker 1: get into our garage. At work, I couldn't get into 196 00:09:15,400 --> 00:09:17,800 Speaker 1: the office, I couldn't start the card. Like literally, your 197 00:09:17,800 --> 00:09:19,760 Speaker 1: whole life revolves around this phone and they make it 198 00:09:19,800 --> 00:09:21,400 Speaker 1: so hard for you to change it and fix it. 199 00:09:21,520 --> 00:09:23,760 Speaker 2: Yeah, so what do you think the main issue was? 200 00:09:23,760 --> 00:09:25,360 Speaker 2: Do you think the main issue? I mean, aside from 201 00:09:25,400 --> 00:09:27,439 Speaker 2: not being able to pay because your credit card was 202 00:09:27,480 --> 00:09:29,080 Speaker 2: on the phone and it got scrubbed, which they have 203 00:09:29,160 --> 00:09:31,520 Speaker 2: to do, right, you can't hold them accountable for that. 204 00:09:31,559 --> 00:09:34,000 Speaker 2: They're not going to leave when they reset it. Your 205 00:09:34,040 --> 00:09:35,600 Speaker 2: cards are going to get wiped off there and you're 206 00:09:35,600 --> 00:09:37,640 Speaker 2: going to have to reinstall them. I would have had 207 00:09:37,640 --> 00:09:39,400 Speaker 2: the same problem, by the way, like I never carry 208 00:09:39,440 --> 00:09:43,319 Speaker 2: credit cards around physical cards. But aside from that, the 209 00:09:43,840 --> 00:09:46,560 Speaker 2: main course of this problem essentially was the difficulty in 210 00:09:46,640 --> 00:09:47,720 Speaker 2: reinstalling the apps. 211 00:09:48,320 --> 00:09:50,040 Speaker 1: Really, that was probably not problem number one. And they 212 00:09:50,240 --> 00:09:53,320 Speaker 1: should also probably remind you bring a credit card because 213 00:09:53,360 --> 00:09:55,280 Speaker 1: you might need to pay something extra and if you're 214 00:09:55,360 --> 00:09:57,800 Speaker 1: using a Tesla or a Polestar or whatever, bring your 215 00:09:57,840 --> 00:09:59,640 Speaker 1: key for that. Like stuff that must happen to a 216 00:09:59,640 --> 00:10:01,600 Speaker 1: lot of peop people. They should just tell you to 217 00:10:01,920 --> 00:10:02,840 Speaker 1: tell you about that stuff. 218 00:10:03,040 --> 00:10:06,000 Speaker 2: Totally agree, so the whole So if you can imagine 219 00:10:06,600 --> 00:10:09,360 Speaker 2: like this experience. I mean, there is such a thing 220 00:10:09,400 --> 00:10:14,559 Speaker 2: called generative AI nowadays, which is quite useful in these situations, 221 00:10:14,800 --> 00:10:17,680 Speaker 2: although Apple doesn't seem hugely in favor of AI from 222 00:10:17,679 --> 00:10:21,679 Speaker 2: what I've seen. Essentially, they should engage with you and 223 00:10:21,760 --> 00:10:23,960 Speaker 2: say you're about you're going to bring your phone in 224 00:10:24,000 --> 00:10:26,880 Speaker 2: for a repair. Please be aware that any credit cards 225 00:10:26,920 --> 00:10:29,360 Speaker 2: you have on your phone will not work, so if 226 00:10:29,360 --> 00:10:30,719 Speaker 2: you want, if you're going to have to pay, bring 227 00:10:30,760 --> 00:10:33,720 Speaker 2: an alternate payment method, And all of the apps on 228 00:10:33,760 --> 00:10:37,280 Speaker 2: your phone will need to be reinstalled, So like, do 229 00:10:37,320 --> 00:10:41,200 Speaker 2: you have any of these common things? And then you 230 00:10:41,240 --> 00:10:45,320 Speaker 2: could even ask the AI agent some questions and they 231 00:10:45,320 --> 00:10:47,480 Speaker 2: could answer you. I completely agree. The problem to me 232 00:10:48,240 --> 00:10:50,360 Speaker 2: is not that this happened, because I think this is 233 00:10:50,440 --> 00:10:52,880 Speaker 2: more I mean the downloading thing. It is slow, That's 234 00:10:52,880 --> 00:10:54,839 Speaker 2: how it is. This is more a consequence of your 235 00:10:54,960 --> 00:10:57,119 Speaker 2: entire life being like you've got a lot of IoT 236 00:10:57,440 --> 00:11:01,559 Speaker 2: in your life, and so like key, yeah, exactly, doors open, 237 00:11:01,880 --> 00:11:04,520 Speaker 2: that's a consequence. The problem with this is actually much 238 00:11:04,559 --> 00:11:08,640 Speaker 2: simpler to solve. It is just enhancing the customer service interface. 239 00:11:08,720 --> 00:11:09,720 Speaker 2: For this experience. 240 00:11:10,000 --> 00:11:11,360 Speaker 1: And the other thing is, and I think they may 241 00:11:11,400 --> 00:11:13,240 Speaker 1: have fixed on the next version of the most recent 242 00:11:13,320 --> 00:11:15,480 Speaker 1: version of the phone, is why you need to wipe 243 00:11:15,480 --> 00:11:17,880 Speaker 1: the whole phone to replace the back cover, Like it's 244 00:11:17,880 --> 00:11:21,160 Speaker 1: not integral hardware. I wouldn't have thought like it should 245 00:11:21,160 --> 00:11:22,880 Speaker 1: be able to do it. Well they are now, I think, 246 00:11:22,920 --> 00:11:24,960 Speaker 1: but the old any version other than the most recent 247 00:11:25,679 --> 00:11:28,920 Speaker 1: that they wipe it. So it's just yes, that sounds 248 00:11:28,920 --> 00:11:31,280 Speaker 1: like they fixed it, but it's pretty frustrating that it 249 00:11:31,320 --> 00:11:33,959 Speaker 1: doesn't work for ninety five percent of the versions. 250 00:11:34,080 --> 00:11:36,480 Speaker 2: So this is a classic example of what's called like 251 00:11:36,520 --> 00:11:40,440 Speaker 2: a moment of truth. That's our customer experience. Professionals talk 252 00:11:40,480 --> 00:11:44,040 Speaker 2: about these types of events. So this like a moment 253 00:11:44,040 --> 00:11:47,600 Speaker 2: of truth. They could have created a ten out of 254 00:11:47,600 --> 00:11:51,079 Speaker 2: ten NET promoter with a good experience, because this is 255 00:11:51,160 --> 00:11:53,800 Speaker 2: quite stressful. Broken phone, got to send it in your 256 00:11:53,840 --> 00:11:55,880 Speaker 2: phone's your whole life. They can create a ten out 257 00:11:55,920 --> 00:11:59,160 Speaker 2: of ten, but just by the lack of communication and 258 00:11:59,280 --> 00:12:02,520 Speaker 2: engagement through the process, they've created a one out of ten. 259 00:12:03,120 --> 00:12:06,079 Speaker 2: And so I think that's a great example of why 260 00:12:06,559 --> 00:12:11,000 Speaker 2: these moments of truth are so fundamental. And also it 261 00:12:11,040 --> 00:12:15,600 Speaker 2: goes to show NET promoters, five six, sevens eights. I know, 262 00:12:15,720 --> 00:12:18,000 Speaker 2: like they only call seven and eight neutral on net promoter, 263 00:12:18,080 --> 00:12:20,440 Speaker 2: but like five six seven eight, five six seven especially, 264 00:12:20,440 --> 00:12:22,880 Speaker 2: it's kind of the same thing. All of that, like 265 00:12:22,960 --> 00:12:26,240 Speaker 2: that's been nothing zone, that's that's people don't care about 266 00:12:26,240 --> 00:12:30,199 Speaker 2: your business. And so ironically, my experience has always been 267 00:12:30,280 --> 00:12:32,480 Speaker 2: it's easier to turn a one into a ten than 268 00:12:32,559 --> 00:12:35,079 Speaker 2: like a five into a ten because fives don't care. Yeah, 269 00:12:35,120 --> 00:12:37,520 Speaker 2: but you're very aggrieved now, But I could turn you around. 270 00:12:37,600 --> 00:12:39,400 Speaker 2: If I was Apple now, I could turn you around. 271 00:12:39,559 --> 00:12:41,920 Speaker 2: I could turn you into a tent. I would just 272 00:12:42,320 --> 00:12:45,880 Speaker 2: have to call you and apologize and offer you something 273 00:12:46,000 --> 00:12:48,439 Speaker 2: and say we're gonna like fix this up. And it's 274 00:12:48,520 --> 00:12:50,600 Speaker 2: terrible that this happened to you. You just feel very 275 00:12:50,760 --> 00:12:53,199 Speaker 2: unloved and uncared about with a bad experience. 276 00:12:53,320 --> 00:12:55,559 Speaker 1: I think, interestingly, before this whole debacle, while I was 277 00:12:55,800 --> 00:12:57,200 Speaker 1: in the Apple store, I was looking around. It was 278 00:12:57,280 --> 00:12:59,679 Speaker 1: absolutely impacked, and it's a beautiful store. The chatter and 279 00:12:59,679 --> 00:13:02,760 Speaker 1: store is obviously the skylights, there's trees in their incredible 280 00:13:02,760 --> 00:13:06,000 Speaker 1: retail experience that obviously my experience post was shocking, but 281 00:13:06,120 --> 00:13:08,679 Speaker 1: the actual experience being in the store was unbelievable. I 282 00:13:08,679 --> 00:13:11,920 Speaker 1: went then downstairs, just happened to walk past the Samsung store, 283 00:13:11,920 --> 00:13:14,840 Speaker 1: which is a near our store, and it's obviously downstairs. 284 00:13:14,880 --> 00:13:17,080 Speaker 1: I no skylight, but it's all intents and purposes not 285 00:13:17,160 --> 00:13:19,560 Speaker 1: that different to the Apple Store. Like I got the 286 00:13:19,559 --> 00:13:22,000 Speaker 1: same sort of phone sitting there, but there was like 287 00:13:22,040 --> 00:13:24,400 Speaker 1: one person in there. It just felt so sad versus 288 00:13:24,440 --> 00:13:27,560 Speaker 1: the Apple store just thriving, and like it's probably not 289 00:13:27,960 --> 00:13:29,840 Speaker 1: sort of unfair to suggests that Apple's built up a 290 00:13:29,840 --> 00:13:31,959 Speaker 1: certain arrogance now, and they certainly built up in argant 291 00:13:31,960 --> 00:13:33,680 Speaker 1: in terms of how much they charged for the thirty 292 00:13:33,679 --> 00:13:36,720 Speaker 1: percent big they charged it. Obviously I've phoned app developers, 293 00:13:36,760 --> 00:13:41,800 Speaker 1: but they are such a dominant force in communications and 294 00:13:41,800 --> 00:13:44,320 Speaker 1: phones and hardware. Definitely, it just feels like they've got 295 00:13:44,440 --> 00:13:46,480 Speaker 1: the level of arrogance there. And this kind of thing 296 00:13:46,480 --> 00:13:50,079 Speaker 1: that happens. This is called resting on your brand, Laurels. 297 00:13:50,200 --> 00:13:52,920 Speaker 1: I think like essentially what they think is the brand 298 00:13:52,920 --> 00:13:56,760 Speaker 1: will carry the day, and so everything else has started slipping. 299 00:13:57,080 --> 00:13:59,160 Speaker 1: And yeah, you're right, Like the Samsung store is always empty, 300 00:13:59,200 --> 00:14:01,640 Speaker 1: the Microsoft store is somewhere in between. They're all trying 301 00:14:01,640 --> 00:14:05,240 Speaker 1: to replicate the Apple store. Experience they can't like. There 302 00:14:05,280 --> 00:14:07,920 Speaker 1: is something that Apple built was very special about that experience, 303 00:14:07,960 --> 00:14:10,600 Speaker 1: starting with the Genius Bar, which used to be incredible. 304 00:14:10,640 --> 00:14:12,959 Speaker 1: It's a bit worse now, I have to tell you, though, 305 00:14:13,440 --> 00:14:16,120 Speaker 1: generally the people in Apple are very friendly to deal 306 00:14:16,160 --> 00:14:18,680 Speaker 1: with and really try to help you. So I don't 307 00:14:18,720 --> 00:14:21,280 Speaker 1: find an issue with those people. I think this is more. 308 00:14:21,200 --> 00:14:24,800 Speaker 2: Yeah, no processes and systems, but the people are very 309 00:14:24,800 --> 00:14:25,560 Speaker 2: good in the store. 310 00:14:25,680 --> 00:14:27,640 Speaker 1: So while I was there, I wanted thing I need 311 00:14:27,640 --> 00:14:29,440 Speaker 1: to get large because it was at one o'clock and 312 00:14:30,160 --> 00:14:31,920 Speaker 1: I happened to have like a backpack and I had 313 00:14:31,960 --> 00:14:34,160 Speaker 1: twenty dollars in my backpack. I must have just had 314 00:14:34,240 --> 00:14:35,960 Speaker 1: left it in there. When was the last time you 315 00:14:36,000 --> 00:14:39,320 Speaker 1: paid with cash for something? Well, overseas in the US 316 00:14:39,320 --> 00:14:41,680 Speaker 1: and Israel, I will do it. In Australia. It would 317 00:14:41,680 --> 00:14:45,360 Speaker 1: do many years ago, many many years ago. I can't 318 00:14:45,400 --> 00:14:47,080 Speaker 1: remember the last time. To the point was I had 319 00:14:47,160 --> 00:14:48,720 Speaker 1: to ask that I went to like the sealer, some 320 00:14:48,800 --> 00:14:50,400 Speaker 1: sale john, I had to ask do you take cash? 321 00:14:50,480 --> 00:14:52,360 Speaker 1: I generally wasn't sure if they would take cash or not, 322 00:14:52,760 --> 00:14:54,600 Speaker 1: and it felt so weird handing over a twenty oh 323 00:14:54,760 --> 00:14:56,640 Speaker 1: and getting four dollars changed. How am I to go 324 00:14:56,680 --> 00:14:57,480 Speaker 1: to the four dollars changed? 325 00:14:57,520 --> 00:15:00,560 Speaker 2: Now are coins? I mean, I'm not a supporter of coins. 326 00:15:00,720 --> 00:15:03,200 Speaker 1: It's horrible. It was. 327 00:15:03,480 --> 00:15:05,320 Speaker 2: Yeah, it was an interesting experiencenyway, I know it's a 328 00:15:05,320 --> 00:15:08,440 Speaker 2: blast from the past. I totally agree. Although didn't you 329 00:15:08,520 --> 00:15:11,000 Speaker 2: find though that you were much more aware of what 330 00:15:11,040 --> 00:15:14,080 Speaker 2: had actually costs? Absolutely cash? That's what I found there 331 00:15:14,120 --> 00:15:16,120 Speaker 2: is I think I've mentioned this to you before. There 332 00:15:16,160 --> 00:15:19,400 Speaker 2: is research that says basically, you'll spend fifteen percent more 333 00:15:19,560 --> 00:15:24,640 Speaker 2: without noticing when you're using credit cards and especially like 334 00:15:24,720 --> 00:15:27,600 Speaker 2: Apple pay type payWave cards, Touch and Go. 335 00:15:28,320 --> 00:15:29,960 Speaker 1: I got it. We love talking about good and bad 336 00:15:29,960 --> 00:15:32,040 Speaker 1: customer service. Obviously we just talked about a bad one. 337 00:15:32,080 --> 00:15:35,000 Speaker 1: But Sarah, my friend Sarah, who's a great founder her 338 00:15:35,040 --> 00:15:36,960 Speaker 1: obviously listening to the pod, was listening to us talking 339 00:15:36,960 --> 00:15:39,240 Speaker 1: about customer service issues a couple of weeks ago, and 340 00:15:39,280 --> 00:15:41,640 Speaker 1: she sent me a customer services She bought a pair 341 00:15:41,720 --> 00:15:44,920 Speaker 1: of shoes from a young up and coming online shoe 342 00:15:45,000 --> 00:15:48,240 Speaker 1: retailer and a train business. Anyway, she sent them. Basically, 343 00:15:48,280 --> 00:15:50,080 Speaker 1: she brought some shoes that was a fully infrontable and 344 00:15:50,080 --> 00:15:51,600 Speaker 1: she said, oh, it just didn't fit or it didn't 345 00:15:51,600 --> 00:15:53,560 Speaker 1: look how I thought it. She would look, and she 346 00:15:53,640 --> 00:15:55,800 Speaker 1: just said I want a refund, clicked the refund box 347 00:15:55,840 --> 00:15:58,680 Speaker 1: and said not fit for purpose or whatever. They've sent 348 00:15:58,720 --> 00:16:01,640 Speaker 1: her a message back, I'm sorry to hear your wage 349 00:16:01,640 --> 00:16:03,920 Speaker 1: bill silver loafers and not quite right. I can certainly 350 00:16:04,040 --> 00:16:07,000 Speaker 1: understand your disappointment. Before you send them back. Is there 351 00:16:07,000 --> 00:16:09,200 Speaker 1: anything else would you would like to try? We're happy 352 00:16:09,240 --> 00:16:11,560 Speaker 1: to send you one to two different sizes or styles 353 00:16:11,600 --> 00:16:13,360 Speaker 1: so you can try them in the comfort of your home. 354 00:16:13,480 --> 00:16:15,120 Speaker 1: If you don't find the perfect fit, we'll cover the 355 00:16:15,120 --> 00:16:17,320 Speaker 1: cost of returning them to us. It's very easy. Of course. 356 00:16:17,320 --> 00:16:18,720 Speaker 1: If you simply want to return, that's not a problem. 357 00:16:18,840 --> 00:16:21,160 Speaker 1: Let me know and I'll forward you the details. What 358 00:16:21,200 --> 00:16:23,640 Speaker 1: do you reckon of that? Is that almost too good 359 00:16:23,720 --> 00:16:26,280 Speaker 1: customer service? Or is that sort of exactly what you 360 00:16:26,320 --> 00:16:27,440 Speaker 1: want from a bend. 361 00:16:27,400 --> 00:16:30,840 Speaker 2: Or well, it's good for the customer. I'm just not 362 00:16:30,880 --> 00:16:35,320 Speaker 2: sure how long that business is going to be in business, because, yeah, 363 00:16:35,360 --> 00:16:39,840 Speaker 2: free returns on apparel, especially shoes, isn't it is a 364 00:16:39,920 --> 00:16:44,360 Speaker 2: particular problem because well you wouldn't you know this because 365 00:16:44,400 --> 00:16:46,280 Speaker 2: you used to sell it, right, like the way you 366 00:16:46,280 --> 00:16:48,360 Speaker 2: have to deal with shoes don't come as a pair. 367 00:16:49,040 --> 00:16:49,880 Speaker 1: Yeah, it's terrible. 368 00:16:50,640 --> 00:16:52,480 Speaker 2: Come in six and I think, yeah, packs of six 369 00:16:52,480 --> 00:16:54,200 Speaker 2: and you got to break the pack and you're left 370 00:16:54,200 --> 00:16:56,360 Speaker 2: with them. It's that's why I never own another product 371 00:16:56,360 --> 00:16:58,560 Speaker 2: business like that. Again, I think there's a line of 372 00:16:58,600 --> 00:17:01,640 Speaker 2: customer service, which is we're going to go and pass 373 00:17:01,800 --> 00:17:05,879 Speaker 2: the one hundred percent experience for the customer, but not 374 00:17:06,760 --> 00:17:08,919 Speaker 2: damage our business in the process, because one of the 375 00:17:08,920 --> 00:17:12,040 Speaker 2: things I always try to communicate to people in business 376 00:17:12,920 --> 00:17:15,199 Speaker 2: is that you can't deliver more than one hundred percent. 377 00:17:15,920 --> 00:17:18,640 Speaker 2: And customer service is a great example. If I make 378 00:17:18,680 --> 00:17:21,600 Speaker 2: you one hundred percent happy as a customer and I 379 00:17:21,720 --> 00:17:24,240 Speaker 2: do three more great things, I don't get to make 380 00:17:24,240 --> 00:17:26,520 Speaker 2: you one hundred and thirty percent happy, You're still one 381 00:17:26,560 --> 00:17:29,159 Speaker 2: hundred percent happy. And so I think it's finding the 382 00:17:29,160 --> 00:17:31,880 Speaker 2: line where I make you entirely happy but also continue 383 00:17:31,880 --> 00:17:34,200 Speaker 2: to have a business that can make money and can thrive. 384 00:17:34,440 --> 00:17:36,720 Speaker 1: Arguably, so Apple's the other extreme and that they've sort 385 00:17:36,720 --> 00:17:40,400 Speaker 1: of got this almost semi monopoly in over phones that 386 00:17:40,400 --> 00:17:42,480 Speaker 1: they can afford to make you thirty percent happy and 387 00:17:42,480 --> 00:17:45,040 Speaker 1: you still go back. So it's I think it's very 388 00:17:45,080 --> 00:17:46,600 Speaker 1: much depends on the product. But you're right, like I 389 00:17:46,600 --> 00:17:50,200 Speaker 1: think you can definitely overservice a customer, and that actually 390 00:17:50,240 --> 00:17:53,400 Speaker 1: doesn't help other customers because then then other customers aren't 391 00:17:53,440 --> 00:17:56,280 Speaker 1: potentially getting helped at all. So I think there definitely 392 00:17:56,359 --> 00:17:58,440 Speaker 1: is a line, and it comes to the value capture 393 00:17:58,520 --> 00:18:00,840 Speaker 1: value creation piece. You don't want to give so much 394 00:18:00,920 --> 00:18:03,439 Speaker 1: value to the customer that you actually can't run the business. 395 00:18:03,480 --> 00:18:05,560 Speaker 2: By the way, return to an apparel is a nightmare. 396 00:18:06,160 --> 00:18:10,320 Speaker 2: Like I think this idea that says it's all free returns, 397 00:18:10,560 --> 00:18:12,800 Speaker 2: I've said this many times before, it's all coming to 398 00:18:12,840 --> 00:18:16,359 Speaker 2: an end. It's all coming You can't anymore buy a 399 00:18:16,440 --> 00:18:18,960 Speaker 2: piece of clothing in three sizes, figure out which one's 400 00:18:18,960 --> 00:18:20,840 Speaker 2: good for you, and return the other two for free. 401 00:18:20,880 --> 00:18:22,760 Speaker 2: Like that is all coming to an end, and as 402 00:18:22,760 --> 00:18:25,040 Speaker 2: it should, right, Like, Yeah, it's bad for business, it's 403 00:18:25,040 --> 00:18:27,320 Speaker 2: bad for the environment, it's bad for it's a wastage. 404 00:18:27,320 --> 00:18:30,960 Speaker 1: It's just it's terrible, totally totally, speaking of good and 405 00:18:31,000 --> 00:18:33,520 Speaker 1: bad customer service, we have special guest appearance for Mike 406 00:18:33,640 --> 00:18:35,960 Speaker 1: who has got a bit of a customer service story. Mike, 407 00:18:36,080 --> 00:18:37,080 Speaker 1: what happens to you today? 408 00:18:37,359 --> 00:18:40,679 Speaker 3: I had an interesting experience because I obviously I'm a 409 00:18:40,720 --> 00:18:43,520 Speaker 3: big gamer and on the side of what I do 410 00:18:43,840 --> 00:18:46,199 Speaker 3: for a living. I do some coverage of gaming and 411 00:18:46,240 --> 00:18:49,600 Speaker 3: writing and video content. So I pre ordered my switch to, 412 00:18:50,400 --> 00:18:51,520 Speaker 3: which came out today. 413 00:18:51,840 --> 00:18:54,359 Speaker 1: Mike, does that mean all your gaming pursarees are tax deductible? 414 00:18:54,480 --> 00:18:56,399 Speaker 1: Is that the whole purpose? This's a little side hustle 415 00:18:56,440 --> 00:18:56,879 Speaker 1: of yours. 416 00:18:57,320 --> 00:19:00,520 Speaker 3: Well, I mean yeah, depends who you ask, but according 417 00:19:00,520 --> 00:19:01,680 Speaker 3: to my accountant, yes. 418 00:19:02,800 --> 00:19:03,359 Speaker 1: So I rang. 419 00:19:04,560 --> 00:19:06,520 Speaker 3: I rang the store last night and I said, I'm 420 00:19:06,520 --> 00:19:08,800 Speaker 3: coming first thing in the morning at seven am to 421 00:19:08,840 --> 00:19:09,360 Speaker 3: pick it up. 422 00:19:09,560 --> 00:19:11,959 Speaker 4: Is it has it arrived? Is it there? And it 423 00:19:12,080 --> 00:19:13,880 Speaker 4: was Yep, it's arrived. 424 00:19:13,960 --> 00:19:14,400 Speaker 1: It's there. 425 00:19:14,600 --> 00:19:16,800 Speaker 3: Come in straight away and pick it up. And I 426 00:19:16,840 --> 00:19:18,520 Speaker 3: get in and I say, hi, I'm here to pick 427 00:19:18,600 --> 00:19:23,400 Speaker 3: up my switch to, and they go, oh, okay. They're 428 00:19:23,800 --> 00:19:26,440 Speaker 3: spending five ten minutes out the back, and eventually they 429 00:19:26,480 --> 00:19:29,160 Speaker 3: come out and say, yeah, I don't think we've got them. 430 00:19:29,200 --> 00:19:31,600 Speaker 3: I think head office must have made a mistake. And 431 00:19:31,640 --> 00:19:33,680 Speaker 3: I said, oh, but I rang yesterday and I'm pretty 432 00:19:33,720 --> 00:19:35,920 Speaker 3: sure I spoke to you and you told me that 433 00:19:36,480 --> 00:19:37,320 Speaker 3: you were looking. 434 00:19:37,080 --> 00:19:39,320 Speaker 4: At my order and it was its same guy. It 435 00:19:39,440 --> 00:19:40,280 Speaker 4: was the same guy. 436 00:19:40,600 --> 00:19:43,000 Speaker 1: And how many people it's like one guy work at 437 00:19:43,000 --> 00:19:43,320 Speaker 1: this store. 438 00:19:43,520 --> 00:19:46,400 Speaker 3: Yeah, and then you know, they said, we can't find 439 00:19:46,400 --> 00:19:47,879 Speaker 3: and we're going to keep looking, and I was I 440 00:19:47,920 --> 00:19:50,480 Speaker 3: was a little bit frustrated because this is why I 441 00:19:50,560 --> 00:19:54,439 Speaker 3: pre ordered, and they took my money straight away. I 442 00:19:54,520 --> 00:19:57,360 Speaker 3: was waiting around for fifteen twenty minutes. I actually ended 443 00:19:57,440 --> 00:20:00,399 Speaker 3: up calling a different retailer and saying, hey, I like, 444 00:20:00,720 --> 00:20:02,520 Speaker 3: am I able to buy the product from you? 445 00:20:02,560 --> 00:20:05,080 Speaker 4: And they said there's a huge line here. Anyway. 446 00:20:05,160 --> 00:20:06,960 Speaker 3: I ended up saying, hey, if you don't have it, 447 00:20:07,000 --> 00:20:09,200 Speaker 3: can I please just have a refund and they said, 448 00:20:09,280 --> 00:20:11,520 Speaker 3: oh yeah, just just give us a couple more minutes. 449 00:20:11,920 --> 00:20:14,239 Speaker 3: And then about five minutes later, so I'd probably been 450 00:20:14,280 --> 00:20:17,240 Speaker 3: waiting for about half an hour, the guy came out 451 00:20:17,240 --> 00:20:19,000 Speaker 3: and he's like, oh, I found one, here you go, 452 00:20:19,080 --> 00:20:21,160 Speaker 3: and he just gave it to me and. 453 00:20:21,359 --> 00:20:22,320 Speaker 4: Just let me have it. 454 00:20:22,400 --> 00:20:25,880 Speaker 3: So it was a it was a really sour start, 455 00:20:25,960 --> 00:20:28,760 Speaker 3: but yeah, I do have it in my hands, But 456 00:20:28,800 --> 00:20:31,880 Speaker 3: it was it was a really strange thing to ring 457 00:20:31,960 --> 00:20:35,080 Speaker 3: the store in advance, have it confirmed that my order 458 00:20:35,160 --> 00:20:37,240 Speaker 3: was there, and then be in that situation. 459 00:20:37,640 --> 00:20:40,359 Speaker 1: I didn't know if Office Works even sold gaming stuff. 460 00:20:40,400 --> 00:20:41,800 Speaker 1: Is this new or they always sold it? 461 00:20:42,119 --> 00:20:43,320 Speaker 4: I think it is a new thing. 462 00:20:43,359 --> 00:20:45,920 Speaker 3: As well, And that's actually why I pre ordered from them, 463 00:20:45,920 --> 00:20:48,679 Speaker 3: because I didn't think there would be many people going 464 00:20:48,720 --> 00:20:50,280 Speaker 3: to get it there, so I thought it would be 465 00:20:50,359 --> 00:20:52,600 Speaker 3: a good way for me to ask to get one, yeah, 466 00:20:52,680 --> 00:20:54,399 Speaker 3: get it first and not have to wait in line. 467 00:20:54,520 --> 00:20:57,000 Speaker 2: So my son is here with me and he's literally 468 00:20:57,040 --> 00:21:00,280 Speaker 2: about to go off to the Nintendo store in tell Viv, 469 00:21:00,600 --> 00:21:03,240 Speaker 2: which he tells me because of a licensing agreement with 470 00:21:03,280 --> 00:21:07,000 Speaker 2: some Israeli organization, it's the only Nintendo store outside the 471 00:21:07,080 --> 00:21:09,800 Speaker 2: US and Japan, and so he's about to go there. 472 00:21:09,800 --> 00:21:11,520 Speaker 2: But he said last night when they did a midnight 473 00:21:11,600 --> 00:21:13,800 Speaker 2: launch event, there were two thousand people that turned up 474 00:21:13,800 --> 00:21:16,160 Speaker 2: to the mall for the mid for the midnight launch event. 475 00:21:16,240 --> 00:21:18,400 Speaker 2: So it's been very, very very popular. 476 00:21:19,200 --> 00:21:21,840 Speaker 1: Quats your views on the suite all important review? Can 477 00:21:21,840 --> 00:21:23,640 Speaker 1: you can you reveal to us? I just feel your 478 00:21:23,680 --> 00:21:25,160 Speaker 1: personal listeners. 479 00:21:24,720 --> 00:21:29,200 Speaker 3: Really quick thoughts like it's it's a much sturdier, nicer 480 00:21:29,240 --> 00:21:31,720 Speaker 3: to hold console than the switch. I feel like the 481 00:21:31,760 --> 00:21:35,080 Speaker 3: original switch felt quite plasticy and lightweight, a bit like 482 00:21:35,119 --> 00:21:40,000 Speaker 3: a toy, and this feels quite sophisticated. It feels really sturdy. 483 00:21:40,920 --> 00:21:43,200 Speaker 3: I haven't had heaps of time to play it because 484 00:21:43,200 --> 00:21:46,879 Speaker 3: we've actually been recording all day, but hopefully tomorrow I 485 00:21:46,880 --> 00:21:48,399 Speaker 3: have a bit more time to play with it. But 486 00:21:48,440 --> 00:21:51,399 Speaker 3: I really think it's a huge step up, and it 487 00:21:51,440 --> 00:21:52,680 Speaker 3: feels really nice. 488 00:21:52,760 --> 00:21:54,280 Speaker 1: When you said you had stuff on today and you 489 00:21:54,320 --> 00:21:55,679 Speaker 1: couldn't record, I thought it was because you had like 490 00:21:55,680 --> 00:21:59,119 Speaker 1: important other podcasts. No. 491 00:21:59,280 --> 00:22:00,320 Speaker 4: I actually was to. 492 00:22:00,280 --> 00:22:02,040 Speaker 3: Go to the movies, but then I didn't want to 493 00:22:02,080 --> 00:22:04,160 Speaker 3: go to the movie anymore, so I decided to come 494 00:22:04,160 --> 00:22:05,520 Speaker 3: and record with you guys. 495 00:22:06,640 --> 00:22:09,800 Speaker 1: I'm very honored that we ranked above movies and switch 496 00:22:09,840 --> 00:22:10,200 Speaker 1: To test. 497 00:22:10,320 --> 00:22:13,200 Speaker 2: Yeah, Liam is very jealous about you having that switch 498 00:22:13,280 --> 00:22:16,879 Speaker 2: To already, and he's on the way to go, as 499 00:22:16,880 --> 00:22:19,439 Speaker 2: I said, go to the Nintendo store and play the 500 00:22:19,480 --> 00:22:21,520 Speaker 2: Switch To. I think he's collecting it with the mates 501 00:22:21,520 --> 00:22:24,119 Speaker 2: and there's a whole thing going on there and every 502 00:22:24,160 --> 00:22:27,439 Speaker 2: single day at least for the last four weeks. I mean, 503 00:22:27,480 --> 00:22:29,480 Speaker 2: he's pre ordered in Australia, so when we come back, 504 00:22:29,520 --> 00:22:31,280 Speaker 2: he's going to grab his. In fact, I think someone's 505 00:22:31,280 --> 00:22:35,480 Speaker 2: picking up for him. But I've heard a count a 506 00:22:35,600 --> 00:22:39,520 Speaker 2: daily countdown with they've been putting out updates right of 507 00:22:39,560 --> 00:22:41,760 Speaker 2: like little things about the switch over the course of 508 00:22:41,800 --> 00:22:45,240 Speaker 2: the last week's Nintendo every day, but dumb updates right 509 00:22:45,280 --> 00:22:47,479 Speaker 2: like he is a three day render of the cable 510 00:22:47,520 --> 00:22:49,880 Speaker 2: that plugs into the switch and crazy things like that. 511 00:22:50,040 --> 00:22:52,600 Speaker 2: So yes, I've heard a countdown. I think this is 512 00:22:53,760 --> 00:22:55,919 Speaker 2: It feels like it's actually going to be huge, to 513 00:22:55,960 --> 00:22:58,720 Speaker 2: be honest, like that, that's what it's shaping up to be. 514 00:22:59,200 --> 00:23:01,560 Speaker 2: I think under mentally it's a much better device than 515 00:23:01,560 --> 00:23:03,040 Speaker 2: the device that they built eight years ago. 516 00:23:03,320 --> 00:23:06,200 Speaker 3: Well, can I just quickly add the one thing I 517 00:23:06,240 --> 00:23:09,240 Speaker 3: really liked about it is pretty much as soon as 518 00:23:09,280 --> 00:23:11,560 Speaker 3: I took it out of the box and signed into 519 00:23:11,680 --> 00:23:15,320 Speaker 3: my Nintendo account, all of the games that I already 520 00:23:15,400 --> 00:23:18,600 Speaker 3: own on my original switch I can play on this 521 00:23:19,040 --> 00:23:23,520 Speaker 3: straight away. That was an amazing thing to experience because 522 00:23:23,920 --> 00:23:26,240 Speaker 3: I don't have to go and buy any new games 523 00:23:26,280 --> 00:23:28,600 Speaker 3: at first, Like I could just play everything I already OpEd. 524 00:23:28,640 --> 00:23:30,399 Speaker 1: Maybe they give Apple to advice on setting up in 525 00:23:30,400 --> 00:23:31,400 Speaker 1: the your devices. 526 00:23:31,480 --> 00:23:33,480 Speaker 2: Didn't make a difference to the games when you were 527 00:23:33,520 --> 00:23:34,600 Speaker 2: playing them on the switch. 528 00:23:34,320 --> 00:23:36,200 Speaker 4: To they perform a lot better. 529 00:23:36,280 --> 00:23:40,880 Speaker 3: They are much higher performance running at a higher frame rate. 530 00:23:40,960 --> 00:23:44,800 Speaker 3: So yes, and it was noticeably different because I think 531 00:23:44,840 --> 00:23:48,400 Speaker 3: the original switch had the industry had evolved so much 532 00:23:48,440 --> 00:23:52,439 Speaker 3: that the new games on switch were really running quite poorly, 533 00:23:52,520 --> 00:23:54,720 Speaker 3: I felt, But on the switch to they're running great, 534 00:23:54,840 --> 00:23:58,160 Speaker 3: So I'm really excited to experience more of it. 535 00:23:58,240 --> 00:24:00,639 Speaker 1: Well, the market certainly thinks this is a good product. 536 00:24:00,680 --> 00:24:03,240 Speaker 1: Nintendo share prices up thirty five percent this year and 537 00:24:03,280 --> 00:24:05,280 Speaker 1: twenty seven percent in the last six months, which is 538 00:24:05,400 --> 00:24:08,439 Speaker 1: significantly better than a lot of the market. So the 539 00:24:08,480 --> 00:24:11,119 Speaker 1: market seems to like the story. Sounds like a big 540 00:24:11,160 --> 00:24:13,199 Speaker 1: thumbs up for Mike. I was me before we got 541 00:24:13,200 --> 00:24:14,879 Speaker 1: the big story. Just one quick note. We talked about it. 542 00:24:15,280 --> 00:24:17,440 Speaker 1: I ran to it about interest rates well pretty much 543 00:24:17,440 --> 00:24:20,640 Speaker 1: every week, but about two weeks ago when the RBA, 544 00:24:21,160 --> 00:24:24,600 Speaker 1: for some unknown reason decided to reduce rates despite every 545 00:24:24,600 --> 00:24:27,240 Speaker 1: economic indicator saying they shouldn't reduce rates. What we've seen 546 00:24:27,320 --> 00:24:31,440 Speaker 1: the last really, the last month, unsurprisingly, is house prices 547 00:24:31,600 --> 00:24:34,760 Speaker 1: have hit another record high. They've rebounded back from a 548 00:24:34,800 --> 00:24:37,880 Speaker 1: temporarily low earlier this year, and this is exactly what 549 00:24:38,000 --> 00:24:41,119 Speaker 1: we expected. What happened is interest rates the ultimate demand 550 00:24:41,160 --> 00:24:43,080 Speaker 1: side driver. As soon as you drop interest rates, house 551 00:24:43,080 --> 00:24:44,920 Speaker 1: prices go up. It's been the story of the last 552 00:24:45,400 --> 00:24:48,080 Speaker 1: twenty three years in Australia and this is no exception. 553 00:24:48,200 --> 00:24:50,359 Speaker 1: We are seeing, and the instrates will continue to go. 554 00:24:50,520 --> 00:24:52,560 Speaker 1: This is this is the impact of the last interest 555 00:24:52,600 --> 00:24:54,919 Speaker 1: rate drop. We haven't even seen the impact of the 556 00:24:54,960 --> 00:24:55,840 Speaker 1: next interest rate drop. 557 00:24:56,000 --> 00:24:58,000 Speaker 2: Yeah, well it's not just the drop, right, it's just 558 00:24:58,000 --> 00:25:01,040 Speaker 2: this anticipation of the like people think there are going 559 00:25:01,119 --> 00:25:03,639 Speaker 2: to be multiple rate cuts now, and so this is 560 00:25:03,680 --> 00:25:05,720 Speaker 2: like the opposite to jaw boning inflation. 561 00:25:05,880 --> 00:25:06,040 Speaker 1: Right. 562 00:25:06,080 --> 00:25:07,760 Speaker 2: If you make people feel like there are more rate 563 00:25:07,840 --> 00:25:09,720 Speaker 2: cuts on the way, then they start behaving as if 564 00:25:09,720 --> 00:25:11,639 Speaker 2: those rate cuts have happened. And I think that is 565 00:25:11,680 --> 00:25:12,840 Speaker 2: what's happened to property price. 566 00:25:13,040 --> 00:25:15,119 Speaker 1: Very true. Only this is just another blow to anyone 567 00:25:15,160 --> 00:25:18,520 Speaker 1: age under forty, just another transfer of wealth away from 568 00:25:18,760 --> 00:25:22,640 Speaker 1: young people towards people who own multiple properties, really investment properties. 569 00:25:22,760 --> 00:25:24,159 Speaker 1: I went to on more other than to say that 570 00:25:24,200 --> 00:25:26,919 Speaker 1: our thesis been born out in literary amount of weeks. 571 00:25:27,000 --> 00:25:30,680 Speaker 1: So just a massive indictment on the RBA which continues 572 00:25:30,720 --> 00:25:32,520 Speaker 1: to do the wrong thing by young Australians. 573 00:25:32,520 --> 00:25:33,760 Speaker 2: So then we give a few bits of news you 574 00:25:33,840 --> 00:25:35,320 Speaker 2: might have come across this week. You can tell me 575 00:25:35,359 --> 00:25:39,040 Speaker 2: if you saw this. Firstly, did you see the group 576 00:25:39,160 --> 00:25:40,720 Speaker 2: cee of Country Road is gone? 577 00:25:40,960 --> 00:25:43,120 Speaker 1: I did see that. What a disaster. The country Road 578 00:25:43,119 --> 00:25:45,040 Speaker 1: has been in the last what is it twelve years 579 00:25:45,080 --> 00:25:46,840 Speaker 1: since since war Wors of South Africa bought it. 580 00:25:46,880 --> 00:25:49,119 Speaker 2: I mean, they've got a few brands in that business obviously. 581 00:25:49,320 --> 00:25:51,919 Speaker 2: I remember, like you, a country Road that used to 582 00:25:51,960 --> 00:25:54,320 Speaker 2: be there were some brands that were like the premium 583 00:25:54,359 --> 00:25:57,920 Speaker 2: Australian brands. Country Road Oroton was another one. Oroton is 584 00:25:57,960 --> 00:26:00,000 Speaker 2: going through a process of trying to resurrect that brand, 585 00:26:00,119 --> 00:26:03,000 Speaker 2: as we've discussed previously. I mean, I think Country Road 586 00:26:03,080 --> 00:26:06,199 Speaker 2: can be resurrected. I'm just not sure it can be 587 00:26:06,280 --> 00:26:09,439 Speaker 2: resurrected by the people that they're putting into resurrect it. 588 00:26:09,760 --> 00:26:12,000 Speaker 2: Like I think that it needs to capture a younger 589 00:26:12,040 --> 00:26:13,720 Speaker 2: audience and reposition itself. 590 00:26:13,880 --> 00:26:16,760 Speaker 1: It's an interesting question and a question for you is 591 00:26:17,680 --> 00:26:20,480 Speaker 1: what does it take for a brand to die or 592 00:26:20,640 --> 00:26:23,280 Speaker 1: not so much die, just become an irrelevance. It feels 593 00:26:23,280 --> 00:26:27,320 Speaker 1: to me like country Road has become largely irrelevant. It 594 00:26:27,359 --> 00:26:29,359 Speaker 1: was a great brand ten years ago. I think now 595 00:26:29,840 --> 00:26:31,680 Speaker 1: I don't think it's a brand that people even is 596 00:26:31,760 --> 00:26:35,680 Speaker 1: in people's consideration set in many cases, I think been 597 00:26:35,720 --> 00:26:38,040 Speaker 1: overtaken by other brands. It's sort of this weird sort 598 00:26:38,080 --> 00:26:40,600 Speaker 1: of relatively premium price point. Is it a brand that's 599 00:26:40,640 --> 00:26:42,360 Speaker 1: dead and can't be resuscitated, No, I don't think. 600 00:26:42,359 --> 00:26:44,399 Speaker 2: I mean it just goes to show how powerful brand 601 00:26:44,400 --> 00:26:47,159 Speaker 2: equity is the fact that this thing has really been 602 00:26:47,200 --> 00:26:51,080 Speaker 2: a basket case for fifteen years, probably declining, but it's 603 00:26:51,119 --> 00:26:54,320 Speaker 2: still got tons of stores. People are still buying from it. 604 00:26:54,320 --> 00:26:56,600 Speaker 2: It's got real revenue. I mean, it struggles to make money. 605 00:26:57,160 --> 00:26:59,920 Speaker 2: I think that these brands can keep going for as 606 00:27:00,000 --> 00:27:02,280 Speaker 2: the cohort of people grew up and this was a 607 00:27:02,320 --> 00:27:05,480 Speaker 2: premium brand and they're not dead, Like they're still alive 608 00:27:05,560 --> 00:27:07,560 Speaker 2: that cohort, and so for as long as they're alive, 609 00:27:07,680 --> 00:27:09,480 Speaker 2: they're going to keep buying this brand, because I think 610 00:27:09,520 --> 00:27:11,440 Speaker 2: a lot of people just buy the brands that were 611 00:27:11,480 --> 00:27:13,639 Speaker 2: cool when they were younger, and they just keep sticking 612 00:27:13,640 --> 00:27:17,560 Speaker 2: with those brands, especially men. But I do think this brand, 613 00:27:17,600 --> 00:27:21,520 Speaker 2: to me, feels like it has no obvious market position 614 00:27:22,119 --> 00:27:25,320 Speaker 2: and it doesn't really know what market position it's trying 615 00:27:25,359 --> 00:27:27,120 Speaker 2: to have in the market. And I think that's really 616 00:27:27,119 --> 00:27:28,639 Speaker 2: what it has to figure out, like who is it 617 00:27:28,680 --> 00:27:32,879 Speaker 2: competing with and what does the brand represent? Because just 618 00:27:33,160 --> 00:27:35,320 Speaker 2: there was a time when you could get a white 619 00:27:35,320 --> 00:27:37,280 Speaker 2: T shirt and put a country road sticker on it, 620 00:27:37,320 --> 00:27:39,720 Speaker 2: and you could triple the price of like adjust Genes 621 00:27:39,840 --> 00:27:42,800 Speaker 2: or something T shirt. I'm not sure that exists anymore, right, 622 00:27:42,840 --> 00:27:45,000 Speaker 2: and so they have to re establish what the brand 623 00:27:45,119 --> 00:27:45,760 Speaker 2: stands for. 624 00:27:45,920 --> 00:27:48,440 Speaker 1: Totally doesn't exist, like, it doesn't become close to existing. 625 00:27:48,600 --> 00:27:51,399 Speaker 2: Yeah, but heritage brands. That means brands with a history 626 00:27:51,440 --> 00:27:54,320 Speaker 2: they can point back to. Generally, in my view, you 627 00:27:54,359 --> 00:27:57,560 Speaker 2: can resuscitate those brands. It just takes the right person 628 00:27:57,600 --> 00:28:01,760 Speaker 2: to resuscitate them, and you need to heavily lean into 629 00:28:02,000 --> 00:28:05,160 Speaker 2: like the historical heritage nature of those brands. I think 630 00:28:05,160 --> 00:28:07,560 Speaker 2: it's possible. I think it's unlikely. Yeah, well it definitely 631 00:28:07,560 --> 00:28:10,280 Speaker 2: will be very unlikely. With the CEO that just left, 632 00:28:10,320 --> 00:28:11,679 Speaker 2: I'll give you another bit of news. I'm going to 633 00:28:11,680 --> 00:28:14,000 Speaker 2: say a name, and you can say, tell me whether 634 00:28:14,040 --> 00:28:16,399 Speaker 2: you've heard this name. Well you've heard it, tell me 635 00:28:16,400 --> 00:28:18,840 Speaker 2: if you can remember what company he was associated with. 636 00:28:19,200 --> 00:28:20,159 Speaker 2: Joel McDonald. 637 00:28:20,280 --> 00:28:22,800 Speaker 1: I know because I wrote many articles about these schunks. 638 00:28:22,920 --> 00:28:24,080 Speaker 1: A company called get. 639 00:28:23,840 --> 00:28:28,480 Speaker 2: Swift exactly, and so ex footballer maybe Melbourne Football Club. 640 00:28:28,280 --> 00:28:30,560 Speaker 1: Football and I think briefly Brisbane, and I think we 641 00:28:30,560 --> 00:28:33,320 Speaker 1: can actually say because I'm pretty sure they were effectly 642 00:28:33,320 --> 00:28:36,000 Speaker 1: convicted of a crime. So him and Bain Hunter, who 643 00:28:36,040 --> 00:28:39,120 Speaker 1: has looked like the brains behind the operation, effectively criminal, 644 00:28:39,200 --> 00:28:42,200 Speaker 1: was bad from being director's significant fines was I didn't pay, 645 00:28:42,920 --> 00:28:46,720 Speaker 1: fled to apparently somewhere like Bogota. What a disaster this 646 00:28:46,720 --> 00:28:48,200 Speaker 1: has been. I don't know if they were convicted of 647 00:28:48,200 --> 00:28:49,920 Speaker 1: a crime. I know Joe, I'll tell you what he's 648 00:28:49,960 --> 00:28:52,560 Speaker 1: doing now, which will make you smile. But Joel McDonald, 649 00:28:52,800 --> 00:28:55,640 Speaker 1: I know he was banned from being a company director 650 00:28:55,680 --> 00:28:58,000 Speaker 1: for eight years, twelve years something like that. So I 651 00:28:58,000 --> 00:28:59,360 Speaker 1: don't know if that was a crime or if that 652 00:28:59,400 --> 00:29:01,160 Speaker 1: was a civil So we shouldn't say it was a 653 00:29:01,160 --> 00:29:04,520 Speaker 1: crime because I don't know. And he didn't flee to Columbia. 654 00:29:04,760 --> 00:29:08,480 Speaker 1: He fled to Miami, which is probably much nicer on 655 00:29:08,520 --> 00:29:12,320 Speaker 1: the beach there. And he's reinvented himself. He's now forty 656 00:29:12,360 --> 00:29:14,280 Speaker 1: years old. And I just wrote an article and so 657 00:29:14,400 --> 00:29:16,920 Speaker 1: this is a guy who at one stage was worth 658 00:29:17,080 --> 00:29:19,200 Speaker 1: a couple of one hundred million dollars on paper with 659 00:29:19,360 --> 00:29:22,240 Speaker 1: get swift. And I think the judge, do you remember 660 00:29:22,240 --> 00:29:24,880 Speaker 1: who the judge was in the case, A very famous 661 00:29:24,960 --> 00:29:28,479 Speaker 1: federal court judge Michael Lee wasn't it correct? Correct? So 662 00:29:28,520 --> 00:29:29,200 Speaker 1: that's who it is. 663 00:29:29,760 --> 00:29:33,400 Speaker 2: And so he basically pretty much said the reason that 664 00:29:33,480 --> 00:29:36,040 Speaker 2: these people got rich was not about running the business. 665 00:29:36,120 --> 00:29:39,080 Speaker 2: It was just about sending information into the market that 666 00:29:39,200 --> 00:29:41,560 Speaker 2: wasn't honest to push the share price up. And so 667 00:29:42,000 --> 00:29:45,640 Speaker 2: that was scathing. And so they kind of fled, and 668 00:29:45,720 --> 00:29:47,080 Speaker 2: or I don't think they fled, I just didn't. I 669 00:29:47,120 --> 00:29:49,880 Speaker 2: think Joel McDonald stayed in the US and he's re 670 00:29:50,000 --> 00:29:53,520 Speaker 2: emerged now as I don't know Canada, I don't know, Well, 671 00:29:53,560 --> 00:29:55,840 Speaker 2: he was in the US, so he was in Miami, 672 00:29:56,320 --> 00:29:59,880 Speaker 2: and so he's gone through his pain and he's now 673 00:30:00,400 --> 00:30:03,080 Speaker 2: a life coach and so you can go and engage 674 00:30:03,080 --> 00:30:07,200 Speaker 2: his services and he'll help you with business, with life decisions. Now, 675 00:30:07,240 --> 00:30:10,000 Speaker 2: I've got no doubt this guy went through emotional hell 676 00:30:10,720 --> 00:30:12,800 Speaker 2: going from you know, being in the Young Rich List 677 00:30:12,800 --> 00:30:16,080 Speaker 2: to zero in the record time just about he should 678 00:30:16,120 --> 00:30:18,240 Speaker 2: never have been in the Young Rich List with that business. 679 00:30:18,480 --> 00:30:22,800 Speaker 2: And I think that any honest history of this cost debarcle, 680 00:30:23,000 --> 00:30:26,880 Speaker 2: as you would call it, would have to include the 681 00:30:26,880 --> 00:30:29,480 Speaker 2: fact that there may never have been a real business 682 00:30:29,520 --> 00:30:33,120 Speaker 2: behind here, and it was just a series of press 683 00:30:33,160 --> 00:30:36,360 Speaker 2: releases and asx announcements that seemed to push up that price. 684 00:30:36,520 --> 00:30:38,000 Speaker 2: Well quite literally what it was. 685 00:30:38,080 --> 00:30:41,640 Speaker 1: They were making announcements that basically said they had deals 686 00:30:41,640 --> 00:30:43,880 Speaker 1: with Amazon, etc. And they didn't have a deal. They 687 00:30:43,920 --> 00:30:46,960 Speaker 1: had like a trial. So I actually wrote I'm just 688 00:30:46,960 --> 00:30:50,880 Speaker 1: looking at I wrote in twenty eighteen about this, and 689 00:30:50,920 --> 00:30:54,120 Speaker 1: I said it was felt like nineteen hiney nine. Still 690 00:30:54,240 --> 00:30:59,680 Speaker 1: still does. But basically I said, ASEX market get swift 691 00:30:59,760 --> 00:31:02,360 Speaker 1: was itself as software of a service, and it seems 692 00:31:02,360 --> 00:31:04,200 Speaker 1: to be very good at building high but ultily informing 693 00:31:04,240 --> 00:31:06,400 Speaker 1: the market every time it signs a contract, whether binding 694 00:31:06,440 --> 00:31:08,720 Speaker 1: or not, without actually specifying how much revenue, if any, 695 00:31:08,720 --> 00:31:11,440 Speaker 1: will be derived. So it was so obvious that this 696 00:31:11,480 --> 00:31:14,120 Speaker 1: thing was a shunk. I said. The problem gets with 697 00:31:14,240 --> 00:31:16,560 Speaker 1: virtually has no revenue. Total cash flow was a milely 698 00:31:16,600 --> 00:31:19,200 Speaker 1: two hundred and ninety thousand, and wiringly, industry is side 699 00:31:19,200 --> 00:31:22,000 Speaker 1: to suggest that gets with technology it's decidedly average. So 700 00:31:22,080 --> 00:31:25,320 Speaker 1: this was the most obvious sham ever. So it's hard 701 00:31:25,360 --> 00:31:27,520 Speaker 1: to feel too sorry for investors, like not that McDonald 702 00:31:27,560 --> 00:31:29,800 Speaker 1: and Hunt to deserve any sympathy, but it's hard to 703 00:31:29,800 --> 00:31:31,640 Speaker 1: feel too sorry for investors who fell for this because 704 00:31:31,680 --> 00:31:32,960 Speaker 1: this was so obvious that. 705 00:31:32,920 --> 00:31:37,440 Speaker 2: Well, I've them very tempted to get some business mentoring 706 00:31:37,600 --> 00:31:41,160 Speaker 2: from Joel McDonald because I would be quite intrigued to 707 00:31:41,280 --> 00:31:44,560 Speaker 2: know what the advice is that he would give, because 708 00:31:44,600 --> 00:31:46,680 Speaker 2: you know, people that have been through the flames of 709 00:31:46,720 --> 00:31:50,880 Speaker 2: hell deservedly or undeservedly, like I think probably in this 710 00:31:50,960 --> 00:31:54,800 Speaker 2: case there was some deservedness about the fall. But people 711 00:31:54,840 --> 00:31:57,080 Speaker 2: that have been through the flames of hell often they 712 00:31:57,160 --> 00:32:01,640 Speaker 2: learn quite wise things and come out the back much wiser. 713 00:32:02,320 --> 00:32:05,000 Speaker 2: And I'll be very intrigued to know whether he's come 714 00:32:05,040 --> 00:32:06,840 Speaker 2: out wise because the article that I read it was 715 00:32:06,840 --> 00:32:09,320 Speaker 2: like in the Herald Son something like that. I mean, 716 00:32:09,920 --> 00:32:11,400 Speaker 2: it kind of poked a bit of fun at the 717 00:32:11,400 --> 00:32:13,680 Speaker 2: whole concept of John McDonald doing this. But I am 718 00:32:13,760 --> 00:32:17,720 Speaker 2: genuinely interested to know what sort of mentoring advice he 719 00:32:17,760 --> 00:32:20,600 Speaker 2: would give, having gone through the experiences that he's done. 720 00:32:20,640 --> 00:32:22,760 Speaker 2: So if I do it and he if he agrees 721 00:32:22,800 --> 00:32:25,080 Speaker 2: to it, then I'll let you know what the wisdom 722 00:32:25,160 --> 00:32:27,680 Speaker 2: is that he shared with me, and I'll keep an 723 00:32:27,680 --> 00:32:30,240 Speaker 2: open mind with it. I'll keep an open mind with it. 724 00:32:30,440 --> 00:32:33,440 Speaker 1: Justice Lee found that McDonald was knowingly involved in twenty 725 00:32:33,480 --> 00:32:36,760 Speaker 1: of twenty two continuous disclosure breaches. Three of the misleading 726 00:32:36,760 --> 00:32:40,000 Speaker 1: in sective contraventions had breached director's duty. So yeah, it 727 00:32:40,120 --> 00:32:41,920 Speaker 1: was a civil action not a criminal action. But it's 728 00:32:41,920 --> 00:32:44,480 Speaker 1: a pretty fine line there, and it's obviously easier for 729 00:32:44,560 --> 00:32:46,400 Speaker 1: ASID to get a win on the civil stuff. So 730 00:32:46,960 --> 00:32:50,440 Speaker 1: they got absolutely creamed on that stuff, which is pretty 731 00:32:50,520 --> 00:32:52,600 Speaker 1: rare because ASID don't go after too many people these days, 732 00:32:52,600 --> 00:32:55,960 Speaker 1: to be honest, So I ask for prosecuting this case. 733 00:32:56,240 --> 00:32:57,640 Speaker 1: Would have been good if he sent it a more 734 00:32:57,680 --> 00:32:59,280 Speaker 1: serious ratification, though. 735 00:32:59,280 --> 00:33:02,480 Speaker 2: I think that Justice Lee made some comment along the 736 00:33:02,560 --> 00:33:05,640 Speaker 2: lines of that these people were much less interested. I 737 00:33:05,680 --> 00:33:08,360 Speaker 2: think it was actually specifically about Jill McDonald, much less 738 00:33:08,360 --> 00:33:11,440 Speaker 2: interested or aware of director's duties and much more so 739 00:33:11,560 --> 00:33:15,320 Speaker 2: in making money. And I think it's probably probably an 740 00:33:15,360 --> 00:33:16,240 Speaker 2: accurate summary. 741 00:33:16,280 --> 00:33:19,880 Speaker 1: Who were Justice Lee's famous quote from the Bruce Lamman case. 742 00:33:20,160 --> 00:33:22,080 Speaker 1: He ended up suing Channel ten and a bunch of 743 00:33:22,080 --> 00:33:24,440 Speaker 1: people for I think defamation, and Justice Lee he's got 744 00:33:24,440 --> 00:33:27,480 Speaker 1: this great turn of phrase, made that infamous comment. Bruce 745 00:33:27,520 --> 00:33:29,360 Speaker 1: Leammon made the mistake of going back for his hat 746 00:33:29,560 --> 00:33:32,040 Speaker 1: in one of the great legal judgments of our the 747 00:33:32,080 --> 00:33:34,640 Speaker 1: last decade, I Reckon when he famously soon for depot 748 00:33:34,640 --> 00:33:36,520 Speaker 1: after he got away with the first one Justice League 749 00:33:36,520 --> 00:33:39,160 Speaker 1: probably the pre eminent judge in Australia at the moment. 750 00:33:39,200 --> 00:33:41,600 Speaker 2: He's got a great turn of phrase and I'm fairly 751 00:33:41,640 --> 00:33:46,240 Speaker 2: confident he doesn't lack self confidence, so it's very enjoyable 752 00:33:46,280 --> 00:33:49,160 Speaker 2: to listen to his rules. There was so much news 753 00:33:49,200 --> 00:33:51,800 Speaker 2: actually in Australia this week. I'm trying to just give 754 00:33:51,800 --> 00:33:55,720 Speaker 2: you the short ones. So Kohala no IPO blamed it 755 00:33:55,760 --> 00:33:58,800 Speaker 2: on Tariff's. I'm not sure it was the fault of Tariff's. 756 00:33:58,840 --> 00:34:00,120 Speaker 2: I felt like it was going to be tough to 757 00:34:00,160 --> 00:34:03,000 Speaker 2: get an IPO away. I think they were hoping they 758 00:34:03,080 --> 00:34:05,200 Speaker 2: might be the next viewed as the next Templan Webster. 759 00:34:05,360 --> 00:34:07,600 Speaker 2: Maybe we'll talk about Temple Webster a bit later, but 760 00:34:07,800 --> 00:34:10,480 Speaker 2: alas they were not viewed as the next Temple in 761 00:34:10,520 --> 00:34:14,080 Speaker 2: Webster buy investors today, so they continue to trying to 762 00:34:14,080 --> 00:34:17,080 Speaker 2: look for an exit at some point in time. It's 763 00:34:17,080 --> 00:34:19,880 Speaker 2: actually a pretty decent business. I think it might end 764 00:34:19,960 --> 00:34:23,040 Speaker 2: up being a good business. Like I genuinely think that 765 00:34:23,080 --> 00:34:25,279 Speaker 2: business might end up being a good business. Like they're 766 00:34:25,320 --> 00:34:27,759 Speaker 2: growing and they're focused on making money. I think it 767 00:34:27,760 --> 00:34:30,360 Speaker 2: would be nice if they may improve their products. But 768 00:34:30,400 --> 00:34:32,919 Speaker 2: I think, I mean like they might do that down 769 00:34:32,920 --> 00:34:35,360 Speaker 2: the track. I think that they've built a nice brand. 770 00:34:36,000 --> 00:34:38,319 Speaker 2: I'm not dismissive of that business at all. I think 771 00:34:38,320 --> 00:34:40,319 Speaker 2: they did one of the hardest things to do. They 772 00:34:40,400 --> 00:34:44,480 Speaker 2: started as a strong brand etc. One point zero, which 773 00:34:44,600 --> 00:34:47,400 Speaker 2: is burn cash and lose money to build the brand 774 00:34:47,440 --> 00:34:50,520 Speaker 2: and everything will be okay. Almost all of those companies 775 00:34:50,560 --> 00:34:53,120 Speaker 2: went broke or lost ninety nine percent of their value, 776 00:34:54,200 --> 00:34:56,560 Speaker 2: and like All Birds is probably the classic example of 777 00:34:56,600 --> 00:34:59,000 Speaker 2: losing nine er percent, but Casper in the US, which 778 00:34:59,040 --> 00:35:01,799 Speaker 2: Kohala copied, I think it's fair to say they went 779 00:35:01,840 --> 00:35:03,799 Speaker 2: down a similar path, right, they lost most of the value. 780 00:35:03,840 --> 00:35:06,440 Speaker 2: And I think Kohala has done an extremely difficult thing, 781 00:35:06,480 --> 00:35:09,319 Speaker 2: which is to basically say, all right, we need to 782 00:35:09,320 --> 00:35:11,279 Speaker 2: figure out a way to stop losing money and try 783 00:35:11,280 --> 00:35:14,840 Speaker 2: to start making some whilst continuing to grow. And they've 784 00:35:15,320 --> 00:35:18,080 Speaker 2: executed a lot of that strategy. So yeah, I'm not 785 00:35:18,120 --> 00:35:21,080 Speaker 2: disparaging of that business at all. I am disparaging of 786 00:35:21,120 --> 00:35:25,520 Speaker 2: this though. Do you know how David Jones and Maya 787 00:35:25,760 --> 00:35:28,399 Speaker 2: are planning to compete against each other? Did you see 788 00:35:28,400 --> 00:35:31,920 Speaker 2: that bit of news? They've both got the same genius idea. 789 00:35:32,360 --> 00:35:34,719 Speaker 1: Well, that was massive news and I got contacted by 790 00:35:34,719 --> 00:35:37,040 Speaker 1: a number of people. So I'm presume you talking about 791 00:35:37,080 --> 00:35:39,759 Speaker 1: the points hook up between David Jones and Quantus Frequent 792 00:35:39,760 --> 00:35:40,960 Speaker 1: Flyer Quantus Loyalty. 793 00:35:41,160 --> 00:35:45,000 Speaker 2: So Olivia Worth has gone into Maya from Quantus Loyalty 794 00:35:45,840 --> 00:35:49,879 Speaker 2: and she is turning Maya into a loyalty centric type 795 00:35:49,920 --> 00:35:52,839 Speaker 2: of offering, and David Jones has said, well, we should 796 00:35:52,880 --> 00:35:55,480 Speaker 2: turn our business into a loyalty centric type of offering, 797 00:35:55,520 --> 00:35:58,560 Speaker 2: which they had various tie ups in the past. Yeah, 798 00:35:58,560 --> 00:36:01,640 Speaker 2: and they've gone and done a deal with Quantus Frequent Flyers. 799 00:36:02,760 --> 00:36:05,719 Speaker 2: And I can't think of anything that engenders less loyalty 800 00:36:05,880 --> 00:36:09,960 Speaker 2: to a business than them giving away loyalty to another 801 00:36:10,120 --> 00:36:13,040 Speaker 2: brand when you purchase from them. I mean, it is 802 00:36:13,120 --> 00:36:16,000 Speaker 2: just a bizarre concept, Like can you imagine the dynamic 803 00:36:16,080 --> 00:36:18,880 Speaker 2: of buying from David Jones because you get Quantus points. 804 00:36:19,120 --> 00:36:23,239 Speaker 2: It would mean that buying a commoditized product, when everybody's 805 00:36:23,239 --> 00:36:25,759 Speaker 2: price was the same, you would go and buy from 806 00:36:25,840 --> 00:36:28,560 Speaker 2: them because they give you points, Which is this just 807 00:36:28,640 --> 00:36:31,480 Speaker 2: the equivalent of them eroding what little bit of margin 808 00:36:31,520 --> 00:36:34,759 Speaker 2: they have anyway on that commoditized product. And I don't 809 00:36:34,760 --> 00:36:37,879 Speaker 2: really think that engenders any loyalty to David Jones. It's 810 00:36:37,920 --> 00:36:39,279 Speaker 2: just part of CAC, isn't it. 811 00:36:39,640 --> 00:36:43,000 Speaker 1: I think you're being a little bit harsh on DJs 812 00:36:43,040 --> 00:36:46,920 Speaker 1: and maya heir. They're giving points to a completely different business. 813 00:36:46,960 --> 00:36:49,399 Speaker 1: So it's like, it's not as if DJ is giving 814 00:36:49,480 --> 00:36:51,800 Speaker 1: loyalty points to a business that competes with DJs, like 815 00:36:51,880 --> 00:36:54,640 Speaker 1: Quantus doesn't compete with David Jones. Well, it's got a marketplace, 816 00:36:54,719 --> 00:36:56,000 Speaker 1: it doesn't really compete with David Jones. 817 00:36:56,040 --> 00:36:59,239 Speaker 2: Well I'd rather they give loyalty points to themselves, Like 818 00:36:59,400 --> 00:37:01,879 Speaker 2: what like, how is that the game to play? 819 00:37:02,080 --> 00:37:03,719 Speaker 1: There was a business that tried this. Have you heard 820 00:37:03,719 --> 00:37:06,120 Speaker 1: of thisiness called Woolworth's who did the exact thing that 821 00:37:06,160 --> 00:37:09,000 Speaker 1: youre talking about. They had everyday rewards, had to hook 822 00:37:09,080 --> 00:37:12,359 Speaker 1: up with quantas. Woolworths got rid of Quantus create their 823 00:37:12,360 --> 00:37:14,160 Speaker 1: own Like I said, okay, now all you can do 824 00:37:14,239 --> 00:37:16,759 Speaker 1: is use everyday rewards, and customers hated it and they 825 00:37:17,200 --> 00:37:19,400 Speaker 1: turned away from woolworth So Wilwors were forced to go 826 00:37:19,480 --> 00:37:22,520 Speaker 1: back to Quantus. So the explanation for that, and so 827 00:37:22,560 --> 00:37:25,520 Speaker 1: will Worth exactly what you said, and the market said no, no, no, 828 00:37:25,600 --> 00:37:28,360 Speaker 1: this isn't right. And the explanation for that is, and 829 00:37:28,360 --> 00:37:30,160 Speaker 1: this is the credit to Quantus, who have built an 830 00:37:30,239 --> 00:37:33,720 Speaker 1: incredible currency with their frequent fly points, is that people 831 00:37:33,800 --> 00:37:36,040 Speaker 1: value Quantus points more whole than they value other points. 832 00:37:36,360 --> 00:37:38,919 Speaker 1: So it actually makes it a proced favor Quantus point 833 00:37:38,960 --> 00:37:39,400 Speaker 1: is higher. 834 00:37:39,480 --> 00:37:42,680 Speaker 2: Yes, that's fine. I'm not saying that Quantus is the 835 00:37:42,719 --> 00:37:45,880 Speaker 2: wrong partner. What I'm saying is that your point is 836 00:37:45,880 --> 00:37:49,359 Speaker 2: the perfect illustration of what I'm saying. Woolworths doesn't get 837 00:37:49,360 --> 00:37:52,480 Speaker 2: any loyalty to those Quantus points, like people look at 838 00:37:52,480 --> 00:37:54,960 Speaker 2: who's cheaper or where they want to shop or and 839 00:37:55,280 --> 00:37:57,640 Speaker 2: the thing with like you could say Flybys, you know 840 00:37:57,719 --> 00:38:00,120 Speaker 2: they I think Flyways might push to virgin think I 841 00:38:00,120 --> 00:38:02,480 Speaker 2: think so. I think you can actually get status credits 842 00:38:02,520 --> 00:38:04,680 Speaker 2: from fly Bys to Vergon. And the thing is this, 843 00:38:04,920 --> 00:38:07,520 Speaker 2: there's a difference between a good strategy and good execution. 844 00:38:07,680 --> 00:38:10,319 Speaker 2: And the problem with these supermarkets is the execution of 845 00:38:10,360 --> 00:38:13,040 Speaker 2: their strategies on points is actually very poor and that's 846 00:38:13,040 --> 00:38:14,920 Speaker 2: why they just will wors goes back to the easy 847 00:38:14,920 --> 00:38:18,160 Speaker 2: option of Quantus. But I maintain it does not engender 848 00:38:18,480 --> 00:38:21,520 Speaker 2: loyalty to the brand that's doing the selling. It is 849 00:38:21,719 --> 00:38:24,720 Speaker 2: just cack it is just an extra cost of selling. 850 00:38:24,960 --> 00:38:27,160 Speaker 2: I mean, we can go back to the core fundamentals 851 00:38:27,160 --> 00:38:30,319 Speaker 2: of Hamilton Helmer on this discussion. So what does a 852 00:38:30,360 --> 00:38:33,799 Speaker 2: brand give you? It gives you pricing power, reduce CAC 853 00:38:33,880 --> 00:38:36,759 Speaker 2: and then what I've come to now call forgiveness. That's 854 00:38:36,840 --> 00:38:40,239 Speaker 2: my description of the third one. And so does the 855 00:38:40,280 --> 00:38:43,200 Speaker 2: quantus points give will Words pricing power? Definitely not. People 856 00:38:43,200 --> 00:38:44,600 Speaker 2: are not going to pay more at will Wors because 857 00:38:44,600 --> 00:38:46,640 Speaker 2: they get contus points. Does it reduce their CACK? I 858 00:38:46,640 --> 00:38:48,920 Speaker 2: would argue it actually increases their CAC because they have 859 00:38:48,920 --> 00:38:52,200 Speaker 2: to pay these quantus points. And does it get them forgiveness? 860 00:38:52,239 --> 00:38:55,960 Speaker 1: No? I think of being blase on the second point, 861 00:38:55,960 --> 00:38:59,080 Speaker 1: on the CAC point, I think that's where it is impactful. 862 00:38:59,400 --> 00:39:02,920 Speaker 1: And I'm not sure you're right. I think and quantus 863 00:39:02,920 --> 00:39:05,440 Speaker 1: are smart, We're Worse are smart that that they're a 864 00:39:05,480 --> 00:39:10,000 Speaker 1: really smart business. I think because quantus points are perceived 865 00:39:10,040 --> 00:39:14,280 Speaker 1: in value so highly that a brand like Worst can benefit. 866 00:39:14,600 --> 00:39:17,840 Speaker 1: The cost of a quantus point is called one. Probably 867 00:39:17,880 --> 00:39:20,960 Speaker 1: costs will worse just over one percent, just probably one 868 00:39:20,960 --> 00:39:24,239 Speaker 1: point is my guess. Their view, and I'm presume there's 869 00:39:24,239 --> 00:39:26,239 Speaker 1: some data that backs up this view. Is that that 870 00:39:26,320 --> 00:39:29,600 Speaker 1: cost is a cheaper cost than other forms of customer acquisition. 871 00:39:29,719 --> 00:39:32,680 Speaker 2: Well, you're probably right about that, but like, I'm not 872 00:39:32,719 --> 00:39:36,800 Speaker 2: sure that exactly qualifies as brand equity. But my biggest 873 00:39:36,880 --> 00:39:39,960 Speaker 2: complaint about David Jones and Meyer is this, Their core 874 00:39:40,080 --> 00:39:44,239 Speaker 2: problem is that they're a mini Internet when there's the 875 00:39:44,280 --> 00:39:47,879 Speaker 2: real Internet floating around. That's their core problem. And so 876 00:39:48,320 --> 00:39:50,239 Speaker 2: how do they go and get people to buy from 877 00:39:50,320 --> 00:39:54,680 Speaker 2: them in proper margin ways? Because the challenge is I 878 00:39:54,760 --> 00:39:57,560 Speaker 2: go online, I search, I find where things are cheapest. 879 00:39:57,719 --> 00:39:59,319 Speaker 2: And so one thing they do is they hope for 880 00:39:59,360 --> 00:40:03,400 Speaker 2: passing traffic in malls and so that's definitely a legitimate strategy. 881 00:40:03,840 --> 00:40:07,200 Speaker 2: But I just over and over cannot believe that these 882 00:40:07,239 --> 00:40:11,000 Speaker 2: brands have not gone on it and made some acquisitions 883 00:40:11,080 --> 00:40:14,359 Speaker 2: in the director consumer space and said, oh, you love 884 00:40:14,440 --> 00:40:17,600 Speaker 2: this brand and DTC, the place you can buy that 885 00:40:17,680 --> 00:40:20,640 Speaker 2: from is Meyer. Like Meyer is now the place that 886 00:40:20,719 --> 00:40:23,600 Speaker 2: has this brand and just get you know, some weak 887 00:40:23,719 --> 00:40:26,120 Speaker 2: version of cornered resource, which we could probably better call 888 00:40:26,160 --> 00:40:30,000 Speaker 2: it just exclusivity. And I know that was a historical plan, 889 00:40:30,160 --> 00:40:32,200 Speaker 2: but the truth is, if if like that was why 890 00:40:32,239 --> 00:40:34,800 Speaker 2: Meyer bought some of these other brands historically, et cetera. 891 00:40:35,280 --> 00:40:38,480 Speaker 2: It just seems to me there remains no compelling reason 892 00:40:38,520 --> 00:40:41,360 Speaker 2: to go into these department stores relative to just buying 893 00:40:41,400 --> 00:40:42,320 Speaker 2: stuff on the internet. 894 00:40:42,560 --> 00:40:44,200 Speaker 1: I think in terms of your points, because going back 895 00:40:44,239 --> 00:40:46,160 Speaker 1: a few seconds to your points thing like, as you 896 00:40:46,200 --> 00:40:48,239 Speaker 1: know I've talked about on the show, we used to 897 00:40:48,280 --> 00:40:51,040 Speaker 1: partner with Quantas, then we partner with Virgin. I wouldn't 898 00:40:51,040 --> 00:40:52,759 Speaker 1: be a verse to partner with the airlines again. But 899 00:40:52,920 --> 00:40:54,719 Speaker 1: what we did was we create our own loyalty so 900 00:40:54,800 --> 00:40:57,680 Speaker 1: people earn and burn mutual escapes points. But I think 901 00:40:57,680 --> 00:40:59,319 Speaker 1: to your earlier point, you were saying, well, hat does 902 00:40:59,360 --> 00:41:01,919 Speaker 1: points impact loyalty? And my view is that the urn 903 00:41:01,960 --> 00:41:05,239 Speaker 1: burn is actually not about loyalty. It's about behavioral economics, 904 00:41:05,360 --> 00:41:09,200 Speaker 1: and it's about giving customers nudges and small it's effectly 905 00:41:09,200 --> 00:41:12,000 Speaker 1: a cacplay, and it's about giving customers small incentives to 906 00:41:12,000 --> 00:41:15,000 Speaker 1: purchase through us. When they're buying it. Maybe they're buying 907 00:41:15,000 --> 00:41:16,919 Speaker 1: commoetized product, maybe they're not, maybe they're buying a corner 908 00:41:16,960 --> 00:41:19,319 Speaker 1: resource product. But there's a reason to come back to us, 909 00:41:19,360 --> 00:41:21,640 Speaker 1: and they're getting a small reward for doing it. Versus 910 00:41:21,640 --> 00:41:23,359 Speaker 1: we also have a status credit part of the program. 911 00:41:23,400 --> 00:41:25,600 Speaker 1: Where you're getting satus question. That's about the switching costs 912 00:41:25,600 --> 00:41:27,680 Speaker 1: and loyalty. So there's sort of two elements to these 913 00:41:27,680 --> 00:41:30,960 Speaker 1: loyalty plans. And I wouldn't confuse thean burn with the 914 00:41:31,000 --> 00:41:33,360 Speaker 1: status credits cause both serve two very separate functions. 915 00:41:33,520 --> 00:41:35,239 Speaker 2: So well, that's a great point, that's a good way 916 00:41:35,280 --> 00:41:38,360 Speaker 2: to think about it. I definitely think at quantas the 917 00:41:38,400 --> 00:41:41,600 Speaker 2: status credits drive much more loyalty than the points. There's 918 00:41:41,640 --> 00:41:44,120 Speaker 2: no doubt about that. I mean, people are crazy about 919 00:41:44,120 --> 00:41:47,040 Speaker 2: those status credits. Yeah, that's the switching cost and that's 920 00:41:47,239 --> 00:41:49,120 Speaker 2: what we built it. And the very very last bit 921 00:41:49,160 --> 00:41:51,640 Speaker 2: of news in Australia, which is actually a couple of 922 00:41:51,640 --> 00:41:53,080 Speaker 2: weeks old now, but it just I think it was 923 00:41:53,160 --> 00:41:56,880 Speaker 2: launched last week, is that Brett Blundy launched this competitive 924 00:41:56,960 --> 00:42:00,600 Speaker 2: brand to Lingerie and Peter Alexander and all sorts of stuff. 925 00:42:01,000 --> 00:42:02,759 Speaker 2: It's called I don't even know how to pronounce it, 926 00:42:02,960 --> 00:42:06,879 Speaker 2: l e ays Lees. The point is they're going kind 927 00:42:06,880 --> 00:42:11,560 Speaker 2: of massive store rollout. I think ray Etoi is involved 928 00:42:11,560 --> 00:42:14,319 Speaker 2: in it as well as Brett Lundy. Okay, this is 929 00:42:14,440 --> 00:42:19,200 Speaker 2: like a pretty interesting threat to some of the existing 930 00:42:19,280 --> 00:42:23,120 Speaker 2: brands in Australia, like Peter Alexander, like you know, he 931 00:42:23,200 --> 00:42:26,000 Speaker 2: owned Haney Burdette. Obviously Brett Blundey as well started with 932 00:42:26,040 --> 00:42:29,080 Speaker 2: Bras and Things. Blundey has said many times he doesn't 933 00:42:29,120 --> 00:42:32,600 Speaker 2: do any business that doesn't have international potential. I can't 934 00:42:32,640 --> 00:42:35,839 Speaker 2: remember him starting a business for many years. I mean 935 00:42:35,880 --> 00:42:38,399 Speaker 2: he started Sanity and Bras and Things, and I don't 936 00:42:38,440 --> 00:42:40,480 Speaker 2: know if he started anything else apart from that. He 937 00:42:40,560 --> 00:42:41,799 Speaker 2: generally invests in things. 938 00:42:41,840 --> 00:42:43,440 Speaker 1: Did he start let me so, did he buy it? 939 00:42:43,719 --> 00:42:46,759 Speaker 2: I think he bought into that when it was relatively small, 940 00:42:46,800 --> 00:42:49,520 Speaker 2: which is what he often does. But starting from scratch 941 00:42:49,560 --> 00:42:52,680 Speaker 2: with a big investment, losing money to get it moving, 942 00:42:52,840 --> 00:42:55,200 Speaker 2: I mean, it's interesting that's the road he's going down. 943 00:42:55,280 --> 00:42:57,680 Speaker 2: He must think that he's spotted an opportunity that nobody 944 00:42:57,760 --> 00:43:01,120 Speaker 2: else has caught onto and he's he's going to aggressively 945 00:43:01,160 --> 00:43:03,040 Speaker 2: try and grow it. But it's definitely one to watch, 946 00:43:03,080 --> 00:43:05,000 Speaker 2: like I think it might shake up that category. 947 00:43:05,080 --> 00:43:07,800 Speaker 1: He doesn't get much wrong Bratt, so it wouldn't surprise 948 00:43:07,840 --> 00:43:09,279 Speaker 1: me at all if if he does well here, because 949 00:43:09,280 --> 00:43:12,520 Speaker 1: he's got as good a record obviously him solely the 950 00:43:12,560 --> 00:43:15,719 Speaker 1: two Douyenn's of Australian retail so we're not surprised me 951 00:43:15,719 --> 00:43:17,240 Speaker 1: in this slice this becomes a big success. 952 00:43:17,440 --> 00:43:19,120 Speaker 2: Well, it is a bit of a hymn against solely 953 00:43:19,160 --> 00:43:21,560 Speaker 2: on this one, right, because Peter Alexander is ripe for 954 00:43:21,840 --> 00:43:25,080 Speaker 2: being attacked at the moment, and so I think that 955 00:43:25,080 --> 00:43:27,680 Speaker 2: that will be very interesting and Peter Alexander being I mean, 956 00:43:27,719 --> 00:43:30,040 Speaker 2: it's not going to happen overnight. But if Peter Alexander 957 00:43:30,120 --> 00:43:33,879 Speaker 2: does suffer at the hands of this new brand, that's 958 00:43:33,960 --> 00:43:36,680 Speaker 2: big problems from Premiere because Smigel is not doing the 959 00:43:36,719 --> 00:43:39,560 Speaker 2: heavy lifting at Premiere. It's Peter Alexander that's doing it, 960 00:43:39,680 --> 00:43:42,880 Speaker 2: and so that needs to keep firing really for Premier 961 00:43:42,920 --> 00:43:44,000 Speaker 2: to keep growing the way it is. 962 00:43:44,239 --> 00:43:46,480 Speaker 1: Absolutely, and that's probably why Premier is training at it, 963 00:43:46,719 --> 00:43:49,440 Speaker 1: we think at pretty discount of price because there's some 964 00:43:49,440 --> 00:43:52,239 Speaker 1: real issues that it's two engine rooms. Yeah, so we'll 965 00:43:52,280 --> 00:43:53,960 Speaker 1: go to a super quick break back in no time 966 00:43:54,000 --> 00:43:57,640 Speaker 1: at all. 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Connect with Telstra's business experts now 999 00:45:56,040 --> 00:46:01,000 Speaker 2: at Telstra dot com, dot au, forward slash t b TC. 1000 00:46:01,400 --> 00:46:04,000 Speaker 1: In short, A helped turn tech from a headache into 1001 00:46:04,080 --> 00:46:09,960 Speaker 1: a strategic asset. And we're back and I want to 1002 00:46:09,960 --> 00:46:11,600 Speaker 1: talk about I'm not sure if you saw this idea, 1003 00:46:11,640 --> 00:46:15,680 Speaker 1: but Mecha last week dropped its calendar year twenty twenty 1004 00:46:15,680 --> 00:46:19,239 Speaker 1: three financials to Ask and the business reported a really 1005 00:46:19,280 --> 00:46:22,320 Speaker 1: strong rising sales to one point two billion, up around 1006 00:46:22,360 --> 00:46:24,160 Speaker 1: twenty five percent from nine to seventy one million the 1007 00:46:24,160 --> 00:46:27,440 Speaker 1: prior year. Marri In mind, these are really old numbers, 1008 00:46:27,440 --> 00:46:30,200 Speaker 1: so this is sort of This year ended eighteen months ago. 1009 00:46:30,239 --> 00:46:31,799 Speaker 2: I mean I was going to say that, like, this 1010 00:46:31,920 --> 00:46:33,560 Speaker 2: is two years old. Where did they find this in 1011 00:46:33,640 --> 00:46:37,080 Speaker 2: like Tutin Carmen's pyramid or something like. I mean, it's 1012 00:46:37,719 --> 00:46:38,680 Speaker 2: that's pretty much the point. 1013 00:46:38,760 --> 00:46:42,000 Speaker 1: So, and Mecca hasn't released twenty twenty four results yet 1014 00:46:42,560 --> 00:46:45,360 Speaker 1: on these results were legally due within four months at 1015 00:46:45,360 --> 00:46:47,040 Speaker 1: the end of financial years, so they were due what 1016 00:46:47,200 --> 00:46:50,319 Speaker 1: thirty aprils for As you know, I love Mecca and 1017 00:46:50,360 --> 00:46:52,240 Speaker 1: I love Joe and Pete, but this is really surprising. 1018 00:46:52,239 --> 00:46:54,040 Speaker 1: This is the Australian has been all over this. So 1019 00:46:54,080 --> 00:46:56,840 Speaker 1: obviously revenue was a great number, but surprisingly the business 1020 00:46:56,960 --> 00:46:59,200 Speaker 1: can is eighteen months old. But the business reported a 1021 00:46:59,200 --> 00:47:02,840 Speaker 1: pretty temperate growth for twenty twenty three of only three percent, 1022 00:47:03,320 --> 00:47:06,480 Speaker 1: grew to twenty eight million net profits. I still a 1023 00:47:06,600 --> 00:47:10,040 Speaker 1: very profitable business, but I found that really surprising given 1024 00:47:10,160 --> 00:47:13,320 Speaker 1: just how well it grew on a top line basis. 1025 00:47:13,440 --> 00:47:15,080 Speaker 2: So what did you say The net profit was twenty 1026 00:47:15,120 --> 00:47:17,759 Speaker 2: eight million? Yeah, so basically didn't move. It moved at 1027 00:47:17,760 --> 00:47:20,279 Speaker 2: sub inflation that year. So are you telling me that 1028 00:47:20,400 --> 00:47:22,560 Speaker 2: all of the effort to sell one point two billion 1029 00:47:22,600 --> 00:47:25,920 Speaker 2: dollars of stuff produces twenty eight million dollars of what 1030 00:47:26,160 --> 00:47:28,200 Speaker 2: end patters and pat Yeah, all right, well that's so, 1031 00:47:28,320 --> 00:47:31,239 Speaker 2: what's that multiplied by one point four to two or 1032 00:47:31,239 --> 00:47:33,480 Speaker 2: something to just put the tax back into it and 1033 00:47:33,520 --> 00:47:36,560 Speaker 2: so take it north of forty. I mean, it's amazing 1034 00:47:36,600 --> 00:47:38,520 Speaker 2: how low the margins are. I mean it's running on 1035 00:47:38,600 --> 00:47:41,759 Speaker 2: three to four percent pretext profit margins. 1036 00:47:42,000 --> 00:47:44,759 Speaker 1: Well, also, what's what's surprising is they grew like to grow. 1037 00:47:45,080 --> 00:47:48,200 Speaker 1: They're obviously at scale nine to seventy million. Previous years 1038 00:47:48,200 --> 00:47:51,400 Speaker 1: at scale, they grew two hundred and two hundred and 1039 00:47:51,440 --> 00:47:55,839 Speaker 1: thirty million dollars of revenue and of that only one 1040 00:47:55,880 --> 00:47:57,479 Speaker 1: million dropped to the bottom line. 1041 00:47:57,480 --> 00:48:00,880 Speaker 2: Well, you know, that is my favorite metric with grew businesses. Like, 1042 00:48:01,040 --> 00:48:05,319 Speaker 2: my favorite metric is what percentage of incremental revenue hits 1043 00:48:05,320 --> 00:48:08,520 Speaker 2: the profit? And the answer is one over two hundred 1044 00:48:08,560 --> 00:48:10,799 Speaker 2: and thirty. As you can work out that is less 1045 00:48:10,840 --> 00:48:13,200 Speaker 2: than half a percent. The shame having some sort of 1046 00:48:13,200 --> 00:48:16,759 Speaker 2: fat wire against Mecca. It also reported that it's ambitious 1047 00:48:16,800 --> 00:48:20,920 Speaker 2: flagship store in Berk Street in Melbourne, featuring a mechaversity 1048 00:48:21,040 --> 00:48:24,960 Speaker 2: auditoriumf lecture salon and apothetic carey in a Heritage list 1049 00:48:24,960 --> 00:48:27,160 Speaker 2: of building, has hit a speed bump. Site was meant 1050 00:48:27,160 --> 00:48:29,120 Speaker 2: to be open in May, but a Mecha spokesman said 1051 00:48:29,160 --> 00:48:31,759 Speaker 2: will open later this year. Meca Accounts also said the 1052 00:48:31,760 --> 00:48:33,560 Speaker 2: company took an extra seventy million dollars in debt in 1053 00:48:33,600 --> 00:48:36,400 Speaker 2: twenty three to three, increasing it's borrowing to three twenty 1054 00:48:36,440 --> 00:48:38,879 Speaker 2: four million, and no dividend was paid, and had paid 1055 00:48:38,920 --> 00:48:41,839 Speaker 2: really big dividends previously, so this is And obviously twenty 1056 00:48:41,840 --> 00:48:43,920 Speaker 2: twenty five has been released yet. And these are ASSEIC 1057 00:48:44,040 --> 00:48:46,600 Speaker 2: filings though, right, so these might not be Like, this 1058 00:48:46,760 --> 00:48:51,560 Speaker 2: is not the equivalent of a company producing an income statement, 1059 00:48:51,640 --> 00:48:54,120 Speaker 2: let's say, for an ASX listed company, because you don't 1060 00:48:54,120 --> 00:48:56,319 Speaker 2: know if there are entities that are not included in 1061 00:48:56,400 --> 00:48:59,360 Speaker 2: this filing. And I would just take this following with 1062 00:48:59,400 --> 00:49:02,400 Speaker 2: a slight grain of salt, but directionally, I think you 1063 00:49:02,400 --> 00:49:05,840 Speaker 2: could probably if it's similar to previous years, you could 1064 00:49:06,160 --> 00:49:08,640 Speaker 2: deduce something about the growth of the business from this. 1065 00:49:08,680 --> 00:49:10,480 Speaker 2: And obviously we both wought make it to succeed, like 1066 00:49:10,520 --> 00:49:12,279 Speaker 2: we both think it's a tremendous business, and we hope 1067 00:49:12,280 --> 00:49:13,160 Speaker 2: we wish it success. 1068 00:49:13,239 --> 00:49:15,279 Speaker 1: Yeah, you know how much I love this business and 1069 00:49:15,280 --> 00:49:17,640 Speaker 1: how much I love the founders. I just I couldn't 1070 00:49:17,880 --> 00:49:21,600 Speaker 1: believe these numbers and let's hope there's other things that play. 1071 00:49:21,640 --> 00:49:24,280 Speaker 1: But the way is that the rich list and everyone's 1072 00:49:24,600 --> 00:49:27,040 Speaker 1: vowing it at one billion plus, there's that two billion 1073 00:49:27,080 --> 00:49:28,640 Speaker 1: number banded around that was just a bit of a 1074 00:49:28,719 --> 00:49:30,920 Speaker 1: sort of marketing number. But even at one billion, and 1075 00:49:31,040 --> 00:49:32,560 Speaker 1: you talk about this all the time, and we've seen 1076 00:49:32,560 --> 00:49:34,560 Speaker 1: the reverse at Catapult, when you guys been able to 1077 00:49:34,600 --> 00:49:37,560 Speaker 1: really widen the jaws. But Mecha is a business that 1078 00:49:37,640 --> 00:49:41,319 Speaker 1: now should be scaling profitability significantly. I thought it'd be 1079 00:49:41,320 --> 00:49:43,400 Speaker 1: making sort of basically one hundred million bucks at this 1080 00:49:43,480 --> 00:49:46,080 Speaker 1: level of revenue. For a business at that sort of level, 1081 00:49:46,480 --> 00:49:49,399 Speaker 1: it's surprising that it's not given its its customer love. 1082 00:49:49,800 --> 00:49:51,600 Speaker 1: Given it's got all that corner, all its powers, it's 1083 00:49:51,600 --> 00:49:54,120 Speaker 1: got scale, it's got corner resource, it's got brand, it's 1084 00:49:54,160 --> 00:49:56,279 Speaker 1: got some great competitive advantages. 1085 00:49:56,000 --> 00:49:59,480 Speaker 2: And never discann never disca you can only buy certain 1086 00:49:59,520 --> 00:50:02,760 Speaker 2: products at Mecca, like they've cornered the market on brands. 1087 00:50:03,680 --> 00:50:06,600 Speaker 2: That's why I just feel that this is dubious. Like 1088 00:50:06,840 --> 00:50:08,799 Speaker 2: I find it hard to believe that a business that 1089 00:50:08,840 --> 00:50:11,680 Speaker 2: does all of the things that we've just described and 1090 00:50:11,800 --> 00:50:14,680 Speaker 2: has a loyal customer base that repeat purchases like there 1091 00:50:14,719 --> 00:50:16,840 Speaker 2: is so much loyalty to this brand. Yeah, so the 1092 00:50:16,920 --> 00:50:21,040 Speaker 2: cat can't be crazy, like where is this money going? 1093 00:50:21,520 --> 00:50:24,000 Speaker 2: Like it just feels hard to understand me. 1094 00:50:24,200 --> 00:50:26,120 Speaker 1: Yeah, to miss hope. Hopefully the twenty twenty four the 1095 00:50:26,160 --> 00:50:28,239 Speaker 1: twenty twenty four number should drop pretty soon, given these 1096 00:50:28,280 --> 00:50:31,080 Speaker 1: strains all over them, and that's due. And I think 1097 00:50:31,120 --> 00:50:33,640 Speaker 1: Gena Earnhardt once didn't submit her numbers for like five years, 1098 00:50:33,640 --> 00:50:36,439 Speaker 1: but I'll be surprised if Mecca don't because they're pretty 1099 00:50:36,520 --> 00:50:39,120 Speaker 1: upstanding citizen usually. So hopefully this gets sort of can 1100 00:50:39,120 --> 00:50:41,319 Speaker 1: Hopefully the twenty twenty four numbers reveal sort of some 1101 00:50:41,360 --> 00:50:43,520 Speaker 1: massive profit growth of sort of what fifty million or 1102 00:50:43,520 --> 00:50:46,200 Speaker 1: something like that. That's that's sort of what we think it 1103 00:50:46,200 --> 00:50:48,920 Speaker 1: should be. At a minimum, good retailers should be spinning 1104 00:50:48,920 --> 00:50:52,239 Speaker 1: off at more than a five percent five percent eaveit March, 1105 00:50:52,320 --> 00:50:52,719 Speaker 1: I'm sure. 1106 00:50:52,880 --> 00:50:56,520 Speaker 2: But sometimes you have these weird lodgments with aciquare you 1107 00:50:56,520 --> 00:51:00,960 Speaker 2: know Harris Farms, the supermarket business, they had this absolute 1108 00:51:01,080 --> 00:51:03,680 Speaker 2: bomb of a year, like as in Terrance, I think 1109 00:51:03,680 --> 00:51:06,239 Speaker 2: in twenty three or something, but then they basically said, oh, 1110 00:51:06,280 --> 00:51:09,920 Speaker 2: because we invested in this stuff, like it looked disastrous frankly, 1111 00:51:10,440 --> 00:51:13,160 Speaker 2: but like presumably it's not as disastrous as it looks, 1112 00:51:13,160 --> 00:51:15,000 Speaker 2: because they seem to be pretty rich. And I think 1113 00:51:15,000 --> 00:51:17,600 Speaker 2: the year after they went back to printing cash. So, like, 1114 00:51:18,040 --> 00:51:21,120 Speaker 2: you know what, when I think about one point two bill, 1115 00:51:21,600 --> 00:51:23,320 Speaker 2: and then I think about what are the key expenses? 1116 00:51:23,360 --> 00:51:25,440 Speaker 2: So they've got like the cogs they're going to but 1117 00:51:25,680 --> 00:51:28,680 Speaker 2: like their gross margins got they've got to be thirty 1118 00:51:28,680 --> 00:51:31,000 Speaker 2: five or forty percent, don't they could be high because 1119 00:51:31,000 --> 00:51:34,480 Speaker 2: they've got these cornered products, right and so, and then 1120 00:51:34,520 --> 00:51:36,960 Speaker 2: what are they paying for that? Surely the predominant other 1121 00:51:37,040 --> 00:51:40,040 Speaker 2: cost is just going to be store rent and staff, right, 1122 00:51:40,120 --> 00:51:41,880 Speaker 2: like actual physical store costs. 1123 00:51:42,800 --> 00:51:43,440 Speaker 1: I just it. 1124 00:51:43,440 --> 00:51:47,239 Speaker 2: Feels hard to me to imagine that if you've got 1125 00:51:47,360 --> 00:51:51,080 Speaker 2: foot let's even just say thirty five percent left after cogs, 1126 00:51:51,320 --> 00:51:53,719 Speaker 2: all of these other things they're eating thirty one or 1127 00:51:53,760 --> 00:51:56,080 Speaker 2: thirty two percent of your top line, that one third 1128 00:51:56,080 --> 00:51:58,240 Speaker 2: of your revenue is going to be consumed by stores, 1129 00:51:58,280 --> 00:52:02,400 Speaker 2: people and general expense. It just it feels like a lot. 1130 00:52:02,640 --> 00:52:04,239 Speaker 2: But yeah, I wish, yeah, would be interesting to know 1131 00:52:04,360 --> 00:52:05,759 Speaker 2: the answer to it. So that's why I'm a bit 1132 00:52:05,880 --> 00:52:07,800 Speaker 2: kind of suspicious about these results. 1133 00:52:07,840 --> 00:52:10,319 Speaker 1: Yeah, let's move on to another business that is much 1134 00:52:10,360 --> 00:52:13,240 Speaker 1: more broadway these days. Have he had a business called Article. 1135 00:52:13,480 --> 00:52:16,280 Speaker 2: I absolutely know what that business is talking about, businesses 1136 00:52:16,320 --> 00:52:18,720 Speaker 2: whose price has completely bombed. 1137 00:52:19,000 --> 00:52:21,400 Speaker 1: It was the Red Bubble. That's their business. It was 1138 00:52:21,440 --> 00:52:23,120 Speaker 1: Red Bubble. And I'm not sure if you heard the 1139 00:52:23,120 --> 00:52:26,440 Speaker 1: news last week, but as of Monday and rear windows 1140 00:52:26,440 --> 00:52:29,480 Speaker 1: been all over this. But former Amazon executive Vec Kumar 1141 00:52:29,960 --> 00:52:33,040 Speaker 1: has stepped into the role of group CEO. So Kumar 1142 00:52:33,160 --> 00:52:36,000 Speaker 1: had been running the marketplace business at Article, and before 1143 00:52:36,000 --> 00:52:38,520 Speaker 1: that had been running that quite successful tea public business 1144 00:52:38,520 --> 00:52:42,320 Speaker 1: that Article bought. As a result of this, the founder, 1145 00:52:42,440 --> 00:52:46,280 Speaker 1: Martin Hosking, who himself had been reappointed CEO, obviously departed. 1146 00:52:46,400 --> 00:52:48,480 Speaker 1: What do you reckon this business was worth in twenty 1147 00:52:48,560 --> 00:52:51,520 Speaker 1: twenty one, Oder, Well, I can tell you a story 1148 00:52:51,560 --> 00:52:54,759 Speaker 1: that starts a bit earlier. So in twenty nineteen, I 1149 00:52:54,840 --> 00:52:57,319 Speaker 1: was talking to analysts about this business and I said, 1150 00:52:57,320 --> 00:52:59,560 Speaker 1: I think this is a terrible business. It's like totally 1151 00:52:59,600 --> 00:53:02,839 Speaker 1: exposed the Amazon and basically sells vinyl stickers like it's 1152 00:53:02,880 --> 00:53:06,640 Speaker 1: an exaggeration, but like I thought, they had serious problems, 1153 00:53:06,760 --> 00:53:10,200 Speaker 1: and analysts largely agreed with me at the time. And 1154 00:53:10,239 --> 00:53:14,040 Speaker 1: then COVID came and they rocketed and then every and 1155 00:53:14,080 --> 00:53:15,400 Speaker 1: these analysts told me I was a more and I 1156 00:53:15,440 --> 00:53:17,880 Speaker 1: didn't understand the story but like being a contrum, and 1157 00:53:17,960 --> 00:53:20,560 Speaker 1: I felt perfectly fine about that. I'm like, well, let's 1158 00:53:20,560 --> 00:53:22,759 Speaker 1: just see what happens afterwards. And I think it's kind 1159 00:53:22,800 --> 00:53:25,160 Speaker 1: of gone back to the pre COVID story. It was 1160 00:53:25,200 --> 00:53:28,200 Speaker 1: probably a north of a billion dollar evaluation in COVID. 1161 00:53:28,480 --> 00:53:30,960 Speaker 1: Well we've gotten both of those directly right but actually wrong. 1162 00:53:31,000 --> 00:53:34,759 Speaker 1: It was worth almost two billion in twenty one, and 1163 00:53:34,800 --> 00:53:37,040 Speaker 1: this is after the business reported a forty two million 1164 00:53:37,080 --> 00:53:40,200 Speaker 1: dollar a half year profit. Incredibly, the entire business is 1165 00:53:40,239 --> 00:53:42,960 Speaker 1: now only worth fifty four million, so it was dropped 1166 00:53:42,960 --> 00:53:45,319 Speaker 1: on when is that ninety something percent? And now the. 1167 00:53:45,239 --> 00:53:47,720 Speaker 2: Business is worth about what it made in six months 1168 00:53:47,800 --> 00:53:50,200 Speaker 2: in profit. I would call it ninety seven and a 1169 00:53:50,280 --> 00:53:52,680 Speaker 2: half percent. Yeah, yeah, And it was worth thirty eight 1170 00:53:52,719 --> 00:53:54,839 Speaker 2: million a week ago. This is before Hosking and former 1171 00:53:54,920 --> 00:53:57,719 Speaker 2: chair and Ward were punted as CEO and chairman, respectively. 1172 00:53:57,960 --> 00:54:00,520 Speaker 2: And while article has been a disaster for almost everyone, 1173 00:54:00,560 --> 00:54:02,600 Speaker 2: there is one exception to this. And I've talked about 1174 00:54:02,600 --> 00:54:04,680 Speaker 2: this on the pod before and I've written about extensively. 1175 00:54:04,719 --> 00:54:07,520 Speaker 2: A bloke called Martin Hosking, as I mentioned the founder 1176 00:54:07,600 --> 00:54:10,080 Speaker 2: and former two time CEO Well, who managed what can 1177 00:54:10,160 --> 00:54:13,680 Speaker 2: only be described as exquisitely timed share sales. In October 1178 00:54:13,680 --> 00:54:16,560 Speaker 2: twenty twenty, Hosking sold six billion shares at five dollars 1179 00:54:16,600 --> 00:54:19,400 Speaker 2: fifty two each, netting thirty three million dollars, and at 1180 00:54:19,400 --> 00:54:21,239 Speaker 2: the time he said he had no intention to sell 1181 00:54:21,320 --> 00:54:23,600 Speaker 2: any further company shares in the their term, it remains 1182 00:54:23,640 --> 00:54:25,239 Speaker 2: fully committed to the long term. 1183 00:54:25,000 --> 00:54:27,480 Speaker 1: Goals and growth of the Red Bubble Group. And then 1184 00:54:27,560 --> 00:54:29,880 Speaker 1: less than a year later, so clearly Martin's view of 1185 00:54:29,920 --> 00:54:31,879 Speaker 1: long term is different to everyone else's view of long term. 1186 00:54:31,880 --> 00:54:34,200 Speaker 1: But less than years later, in September twenty twenty one, 1187 00:54:34,280 --> 00:54:36,719 Speaker 1: with a share price above four dollars, Hosking sold another 1188 00:54:36,760 --> 00:54:39,560 Speaker 1: twenty one million dollars worth of share, and incredibly, merely 1189 00:54:39,600 --> 00:54:42,439 Speaker 1: six weeks later, the business announced at catastrophic eighty five 1190 00:54:42,480 --> 00:54:46,719 Speaker 1: percent fall in EBITDA. So Martin Hosking collected fifty five 1191 00:54:46,800 --> 00:54:49,680 Speaker 1: million dollars while as a director those shares will were 1192 00:54:49,680 --> 00:54:52,279 Speaker 1: worth about five million dollars now and he's I think 1193 00:54:52,320 --> 00:54:55,160 Speaker 1: his remaining shares worth about seven million. Since the announcement, 1194 00:54:55,400 --> 00:54:57,880 Speaker 1: we did a couple of days, the share price rocketed 1195 00:54:57,960 --> 00:55:00,120 Speaker 1: forty three percent, but obviously it was so low that 1196 00:55:00,120 --> 00:55:03,120 Speaker 1: that kind of doesn't really matter. Are there any views 1197 00:55:03,120 --> 00:55:04,800 Speaker 1: on this absolute debarcle. 1198 00:55:04,920 --> 00:55:07,799 Speaker 2: Yeah, it's very hard for me to understand how this 1199 00:55:07,920 --> 00:55:10,000 Speaker 2: is going to be much of a business. I've met 1200 00:55:10,040 --> 00:55:11,600 Speaker 2: and Wad a couple of times, and I know the 1201 00:55:11,600 --> 00:55:14,719 Speaker 2: fin Review is a bit nasty about her. I think 1202 00:55:14,760 --> 00:55:16,600 Speaker 2: the Finn Review is not a big fan of and 1203 00:55:16,760 --> 00:55:19,160 Speaker 2: Ward at the moment. I think also they just want clicks. 1204 00:55:19,200 --> 00:55:21,719 Speaker 2: But in my couple of interactions with her, which were 1205 00:55:21,719 --> 00:55:24,359 Speaker 2: not very deep, but she was very lovely and I 1206 00:55:24,480 --> 00:55:26,120 Speaker 2: liked her and she was very pleasant to talk to. 1207 00:55:26,480 --> 00:55:28,319 Speaker 1: Maybe we organized that lunch and the one I went 1208 00:55:28,360 --> 00:55:30,879 Speaker 1: to and she was there, I think I sat next 1209 00:55:30,880 --> 00:55:31,120 Speaker 1: to her. 1210 00:55:31,280 --> 00:55:33,680 Speaker 2: On a side note of this whole story, I think 1211 00:55:33,960 --> 00:55:38,840 Speaker 2: targeting individuals so aggressively when they're not doing dodgy things. 1212 00:55:38,920 --> 00:55:41,960 Speaker 2: Maybe things are working out badly, but they're doing their best. 1213 00:55:42,080 --> 00:55:43,840 Speaker 2: I always say to you, I think there's a line 1214 00:55:43,920 --> 00:55:47,560 Speaker 2: somewhere that like, you know where, But I do think 1215 00:55:47,800 --> 00:55:50,640 Speaker 2: in this case, with this business, it's hard for me 1216 00:55:50,680 --> 00:55:52,520 Speaker 2: to see how this is going to become a something. 1217 00:55:52,640 --> 00:55:55,880 Speaker 1: Just Anward, I think just that the reason why Mark 1218 00:55:56,000 --> 00:55:57,680 Speaker 1: just know has gone so hard and she was obviously 1219 00:55:57,760 --> 00:55:59,960 Speaker 1: been sharing the Star Casino board. 1220 00:56:00,000 --> 00:56:02,760 Speaker 2: I should disclosed. That was a terrible decision, right, terrible. 1221 00:56:02,960 --> 00:56:05,000 Speaker 2: Well you can say that about and we were disclosed. 1222 00:56:05,040 --> 00:56:07,759 Speaker 1: We work. We start at actually escapes. But and like 1223 00:56:07,840 --> 00:56:10,279 Speaker 1: somebody's got a chair the it's like someone's got to 1224 00:56:10,280 --> 00:56:12,400 Speaker 1: be a lawyer for people on trial for murder. So 1225 00:56:12,520 --> 00:56:14,440 Speaker 1: somebody has to be a director this business. And if 1226 00:56:14,440 --> 00:56:17,040 Speaker 1: you look at the result at Star has been a 1227 00:56:17,040 --> 00:56:20,440 Speaker 1: great result. That's saved. The business has been like saved 1228 00:56:20,440 --> 00:56:22,080 Speaker 1: in many respects. Yes, the equity that he has dropped 1229 00:56:22,080 --> 00:56:24,680 Speaker 1: a lot, that wasn't An's fault. I think targeting her, 1230 00:56:24,760 --> 00:56:27,560 Speaker 1: targeting the person who takes on this incredibly difficult job 1231 00:56:27,560 --> 00:56:31,319 Speaker 1: effectively quasi administration of that business, I think that was 1232 00:56:31,600 --> 00:56:33,080 Speaker 1: that was really harsh and unfair. 1233 00:56:33,360 --> 00:56:35,080 Speaker 2: But as soon as I make it a good decision, 1234 00:56:35,239 --> 00:56:37,799 Speaker 2: Like I didn't say to you, she's bad for doing it, 1235 00:56:38,000 --> 00:56:39,920 Speaker 2: maybe you can argue she's good for doing it. What 1236 00:56:40,000 --> 00:56:41,640 Speaker 2: I said to you is I think as a person, 1237 00:56:41,680 --> 00:56:43,640 Speaker 2: like when you want to put your brand to things, 1238 00:56:43,960 --> 00:56:46,000 Speaker 2: it doesn't feel like that's the greatest thing to put 1239 00:56:46,000 --> 00:56:48,280 Speaker 2: your brand to right, Like, that's not a good decision. 1240 00:56:48,600 --> 00:56:50,319 Speaker 1: I personally, I think the fact that she's stuck it 1241 00:56:50,360 --> 00:56:52,600 Speaker 1: through and I think forty six boorded meetings in a year, 1242 00:56:52,760 --> 00:56:57,480 Speaker 1: that's that's an outstanding. That was crazy to read that, right, 1243 00:56:57,560 --> 00:57:01,040 Speaker 1: I could not believe that. Yeah, it's a doonishing. I 1244 00:57:01,080 --> 00:57:02,600 Speaker 1: agree with you. And if you look at her at 1245 00:57:02,640 --> 00:57:05,000 Speaker 1: Red Bubble, yes she shared Red Bubble again this disaster. 1246 00:57:05,040 --> 00:57:06,920 Speaker 1: There was nothing to do with her. I'm not sure why 1247 00:57:07,000 --> 00:57:09,200 Speaker 1: Mark was targeting her and not the guy who took 1248 00:57:09,200 --> 00:57:10,800 Speaker 1: fifty five million dollars out of the business while he 1249 00:57:10,880 --> 00:57:13,480 Speaker 1: was CEO and director and selling shares six before. He 1250 00:57:13,560 --> 00:57:16,240 Speaker 1: targeted the wrong guy, Mark, like, I thought, I love 1251 00:57:16,280 --> 00:57:18,080 Speaker 1: his writing, but I think too often he just goes 1252 00:57:18,080 --> 00:57:19,920 Speaker 1: after the wrong person. And this was the wrong He 1253 00:57:20,000 --> 00:57:21,720 Speaker 1: got the wrong target. Go after the guy with fifty 1254 00:57:21,720 --> 00:57:24,040 Speaker 1: five million bucks, not the poor director who got paid 1255 00:57:24,080 --> 00:57:24,880 Speaker 1: two hundred grand. 1256 00:57:25,120 --> 00:57:28,360 Speaker 2: I remember when and was appointed the chair of Red Bubble, 1257 00:57:28,360 --> 00:57:32,480 Speaker 2: and I know, like who organized that whole appointment, And 1258 00:57:32,520 --> 00:57:34,880 Speaker 2: I remember having a conversation at the time saying, I 1259 00:57:34,920 --> 00:57:37,080 Speaker 2: don't think this is the right company to become chair 1260 00:57:37,120 --> 00:57:40,240 Speaker 2: of because of the reasons that we've just been talking 1261 00:57:40,280 --> 00:57:42,880 Speaker 2: about and so I think there's a difference. And this 1262 00:57:42,960 --> 00:57:45,280 Speaker 2: is actually, this is exactly the point that I make 1263 00:57:45,360 --> 00:57:50,200 Speaker 2: about media commentary. I don't know what you call rear window, 1264 00:57:50,200 --> 00:57:51,880 Speaker 2: because the writing quality is very good, Like I don't 1265 00:57:51,880 --> 00:57:53,640 Speaker 2: want to call it a gossip whatever, but it's kind 1266 00:57:53,680 --> 00:57:56,960 Speaker 2: of like it's kind of like a bit of a look, 1267 00:57:57,360 --> 00:58:00,440 Speaker 2: a bit of a gossipy kind of business reporting, I guess. 1268 00:58:00,760 --> 00:58:02,400 Speaker 2: And if you're going to do that, I think maybe 1269 00:58:02,440 --> 00:58:04,440 Speaker 2: I think and would make the greatest choices of the 1270 00:58:04,440 --> 00:58:07,840 Speaker 2: businesses that she went to for her own career and reputation. 1271 00:58:08,200 --> 00:58:09,640 Speaker 2: I don't think it was terrible by the way. I 1272 00:58:09,640 --> 00:58:12,280 Speaker 2: think she's fine, but I think that is totally different 1273 00:58:12,760 --> 00:58:17,280 Speaker 2: to doing dodgy things, let alone illegal things, and the 1274 00:58:17,840 --> 00:58:20,720 Speaker 2: kind of scorn that gets poured on people like that 1275 00:58:20,840 --> 00:58:23,040 Speaker 2: kind of rear window scorn should be reserved for people 1276 00:58:23,080 --> 00:58:25,560 Speaker 2: who do dodgy and illegal things, not for people who 1277 00:58:25,560 --> 00:58:28,760 Speaker 2: maybe tried their best to run businesses that turned out 1278 00:58:28,800 --> 00:58:31,000 Speaker 2: to be not the easiest or greatest businesses to run 1279 00:58:31,120 --> 00:58:31,600 Speaker 2: or to chair. 1280 00:58:32,040 --> 00:58:33,720 Speaker 1: Exactly what I was saying, I think you go after 1281 00:58:33,760 --> 00:58:36,160 Speaker 1: the CEO who took the money. I love Marx's riding. 1282 00:58:36,160 --> 00:58:37,880 Speaker 1: I think he's a super talented. I think Joe's shoes 1283 00:58:37,960 --> 00:58:39,600 Speaker 1: impossible to feel. But he's done it as good a 1284 00:58:39,680 --> 00:58:41,480 Speaker 1: job as anybody could have. So he's a great writer, 1285 00:58:41,560 --> 00:58:43,920 Speaker 1: and I've always looked forward to reading and staff. But 1286 00:58:43,960 --> 00:58:45,920 Speaker 1: I think I'd just love him to pick the right 1287 00:58:45,960 --> 00:58:48,600 Speaker 1: target sometimes, and this was just I thought, really unfair. 1288 00:58:48,640 --> 00:58:50,520 Speaker 1: I'd love to have a go up like I've done 1289 00:58:50,600 --> 00:58:52,720 Speaker 1: multiple times. And Martin Hosking had a massive go at 1290 00:58:52,760 --> 00:58:55,280 Speaker 1: me on Twitter afterwards, and I laughed about it. And 1291 00:58:55,320 --> 00:58:58,680 Speaker 1: as he says, right, selling tens of millions dollars of shares, 1292 00:58:59,160 --> 00:59:00,919 Speaker 1: saying you're not going to sell shares and selling shares 1293 00:59:01,160 --> 00:59:03,480 Speaker 1: months later and eight six weeks later having eighty five 1294 00:59:03,520 --> 00:59:06,800 Speaker 1: percent profit drop, Like that's the thing I've been looking at, 1295 00:59:07,040 --> 00:59:08,400 Speaker 1: Not the chairperson. 1296 00:59:08,880 --> 00:59:11,960 Speaker 2: Well, you know, I met him in New York right 1297 00:59:12,000 --> 00:59:14,960 Speaker 2: after Covid and Travel had just started and the share 1298 00:59:15,040 --> 00:59:18,840 Speaker 2: price was still flying high. And once again another person 1299 00:59:18,880 --> 00:59:22,680 Speaker 2: who was very nice to talk to. And I didn't 1300 00:59:22,680 --> 00:59:25,160 Speaker 2: find him in any way arrogant. He's got a particular 1301 00:59:25,360 --> 00:59:28,280 Speaker 2: demeanor about him, but in no way was he arrogant 1302 00:59:28,360 --> 00:59:31,880 Speaker 2: or anything. But like everybody was gathering around him just 1303 00:59:31,960 --> 00:59:34,920 Speaker 2: telling him how fantastic he was and how great the 1304 00:59:34,960 --> 00:59:38,120 Speaker 2: business is, and it is easy to be This was 1305 00:59:38,120 --> 00:59:40,320 Speaker 2: in New York, just after COVID and it. 1306 00:59:40,240 --> 00:59:41,600 Speaker 1: Was at what event. 1307 00:59:41,880 --> 00:59:45,520 Speaker 2: I know, it was like going to meet like American investors, 1308 00:59:45,560 --> 00:59:48,600 Speaker 2: and I happened to like cross paths with him. And 1309 00:59:49,600 --> 00:59:52,720 Speaker 2: you know, it's easy to believe the hype when it's 1310 00:59:52,760 --> 00:59:55,160 Speaker 2: all being directed at you in this super positive kind 1311 00:59:55,200 --> 00:59:58,360 Speaker 2: of way. And that doesn't diminish what you say about 1312 00:59:58,440 --> 01:00:00,160 Speaker 2: you know, saying you're going to be long term and 1313 01:00:00,200 --> 01:00:02,960 Speaker 2: then selling a year later, although I will emphasize, like 1314 01:00:03,040 --> 01:00:05,800 Speaker 2: you know, on a balance sheet, the difference between short 1315 01:00:05,880 --> 01:00:08,760 Speaker 2: term and long term is over under a year. So 1316 01:00:08,880 --> 01:00:11,600 Speaker 2: but I take your point. I think effectively, if you're 1317 01:00:11,600 --> 01:00:14,040 Speaker 2: going to heap scored on people, you should keep it 1318 01:00:14,080 --> 01:00:16,360 Speaker 2: on people that have taken a lot of money off 1319 01:00:16,360 --> 01:00:19,480 Speaker 2: the table. Because it's kind of Joe's approach to all 1320 01:00:19,520 --> 01:00:22,080 Speaker 2: of this, really totally. And I sat next to Month. 1321 01:00:22,080 --> 01:00:24,000 Speaker 2: I don't even remember's once at a dinner. It was 1322 01:00:24,000 --> 01:00:28,160 Speaker 2: a striped dinner. And my view is less favorable than yours. 1323 01:00:28,320 --> 01:00:31,040 Speaker 2: Let's just say, well, maybe I'm just softer in my 1324 01:00:31,200 --> 01:00:32,680 Speaker 2: general opinion of people. 1325 01:00:33,280 --> 01:00:35,120 Speaker 1: Maybe you are. Maybe I can I can see the 1326 01:00:35,160 --> 01:00:38,280 Speaker 1: good in people. I think you should be going for 1327 01:00:38,320 --> 01:00:38,880 Speaker 1: the next pope. 1328 01:00:39,080 --> 01:00:41,440 Speaker 2: Well that's a good job, isn't it. There's a lot 1329 01:00:41,440 --> 01:00:43,160 Speaker 2: of downside to that. I'm not sure. I'm not keen 1330 01:00:43,200 --> 01:00:47,480 Speaker 2: on the uniform at all. Religion might be an issue 1331 01:00:47,480 --> 01:00:48,360 Speaker 2: as well well. 1332 01:00:48,400 --> 01:00:50,640 Speaker 1: On the retail theme. But of a retail themed episode, 1333 01:00:50,640 --> 01:00:54,840 Speaker 1: this one. JB. Hifei about three weeks ago announced continued growth, 1334 01:00:54,840 --> 01:00:57,480 Speaker 1: which is with this Australian business growing six percent year 1335 01:00:57,520 --> 01:01:00,560 Speaker 1: on year, New Zealand growing seven percent and the market 1336 01:01:00,720 --> 01:01:04,760 Speaker 1: just absolutely loves this business. The share price it basically 1337 01:01:04,760 --> 01:01:06,400 Speaker 1: goes up every week. It hit a record high one 1338 01:01:06,480 --> 01:01:09,440 Speaker 1: hundred and twelve dollars a share and eighteen it was 1339 01:01:09,480 --> 01:01:11,640 Speaker 1: training at twenty two dollars a share, so it's basically 1340 01:01:11,840 --> 01:01:14,480 Speaker 1: five more than five x in eight years. 1341 01:01:14,560 --> 01:01:17,760 Speaker 2: That's unbelievable return for a retailer, for a company that 1342 01:01:17,920 --> 01:01:19,680 Speaker 2: was already such a high market cap. 1343 01:01:19,800 --> 01:01:22,440 Speaker 1: Right yeah, And despite that growth, it's p multiple is 1344 01:01:22,440 --> 01:01:25,240 Speaker 1: only still twenty six, so whilst it's not low like 1345 01:01:25,320 --> 01:01:27,120 Speaker 1: West Farmers is a stety three or thirty four, so 1346 01:01:27,160 --> 01:01:29,360 Speaker 1: it's a trade at a discount to West Farmers. 1347 01:01:29,360 --> 01:01:32,400 Speaker 2: Bizarrely, all right, but we can say on this like 1348 01:01:32,560 --> 01:01:34,480 Speaker 2: just to keep this in perspective, because you know, there 1349 01:01:34,520 --> 01:01:37,280 Speaker 2: is some insanity as you keep saying that's going on 1350 01:01:37,320 --> 01:01:37,800 Speaker 2: in the market. 1351 01:01:37,840 --> 01:01:38,360 Speaker 1: At the moment. 1352 01:01:38,960 --> 01:01:42,720 Speaker 2: You're paying twenty six times earnings for a seven percent grower, 1353 01:01:43,200 --> 01:01:46,040 Speaker 2: probably with not the most massive mpact margins. 1354 01:01:46,080 --> 01:01:49,160 Speaker 1: It's my guess it's got. I think it's got. Okay, 1355 01:01:49,800 --> 01:01:51,920 Speaker 1: I think it's in the sort of single digits, but 1356 01:01:52,080 --> 01:01:54,760 Speaker 1: not low single digits. Is there impact margin? The business 1357 01:01:54,600 --> 01:01:57,280 Speaker 1: was actually found in back in nineteen seventy four by JB. 1358 01:01:57,440 --> 01:01:59,600 Speaker 1: John Barbuto in the Melbourne I A Kill or East. 1359 01:01:59,600 --> 01:02:03,240 Speaker 1: I think JB died relatively recently. The original concept was 1360 01:02:03,240 --> 01:02:05,560 Speaker 1: to deliver a specialist range of high fire equipment obviously 1361 01:02:05,640 --> 01:02:08,920 Speaker 1: JB High Fire and recorded music at Mowas prices. In 1362 01:02:08,960 --> 01:02:11,800 Speaker 1: eighty three, Barbudo sold the business to Richard Brewers, David 1363 01:02:11,840 --> 01:02:15,120 Speaker 1: Ryder and Peter Caserta, who began expanding into a chain. 1364 01:02:15,600 --> 01:02:18,240 Speaker 1: Under new ownership, the business grew rapidly, opening stores in 1365 01:02:18,280 --> 01:02:21,400 Speaker 1: Melbourne and Sydney, and by two thousand the chain had 1366 01:02:21,400 --> 01:02:23,280 Speaker 1: ten stores and was turning over one hundred and fifty 1367 01:02:23,320 --> 01:02:26,080 Speaker 1: million dollars. Wilorths actually looked at buying it in two 1368 01:02:26,080 --> 01:02:28,560 Speaker 1: thousand and then decided against it and the retailer was 1369 01:02:28,560 --> 01:02:30,680 Speaker 1: bought by Do you remember who bought it in two thousand. 1370 01:02:30,480 --> 01:02:32,000 Speaker 2: No, I've got no idea, but I know that there's 1371 01:02:32,000 --> 01:02:33,840 Speaker 2: a very big house and it is owned by someone 1372 01:02:33,840 --> 01:02:36,920 Speaker 2: that used to run JB. I think absolute mansion on 1373 01:02:37,040 --> 01:02:38,800 Speaker 2: danton On Road in Corefield. 1374 01:02:38,960 --> 01:02:41,200 Speaker 1: Was it not Richard Murray who used to be CEO? 1375 01:02:41,240 --> 01:02:43,720 Speaker 2: Potentially, I don't know. I don't think it's him anyway. 1376 01:02:43,760 --> 01:02:44,800 Speaker 2: Who to tell me who bought it? 1377 01:02:44,800 --> 01:02:47,240 Speaker 1: So one of mcruarie's private equity, like it's sort of 1378 01:02:47,280 --> 01:02:49,680 Speaker 1: in house private equity funds brought it and I actually 1379 01:02:49,680 --> 01:02:51,840 Speaker 1: took it to the ASX just like three years later, 1380 01:02:51,960 --> 01:02:55,800 Speaker 1: which was incredible for not a crazy evaluation. In July 1381 01:02:55,880 --> 01:02:57,960 Speaker 1: thousand and four, JB bought seventy percent of the clib 1382 01:02:58,000 --> 01:03:00,560 Speaker 1: Anthy's chain in Queensland, which is why it's actually quite 1383 01:03:00,600 --> 01:03:02,560 Speaker 1: dominant up there, and in two thousand and six they 1384 01:03:02,720 --> 01:03:05,520 Speaker 1: required the Hill and Stewart chain of eleven stores in 1385 01:03:05,560 --> 01:03:09,160 Speaker 1: New Zealand. In twenty sixteen, it brought the biggest exquisition 1386 01:03:09,200 --> 01:03:11,080 Speaker 1: of the Good Guys for eight hundred and seventy million 1387 01:03:11,120 --> 01:03:15,600 Speaker 1: dollars from the Mewer family and JB enlarged that shares 1388 01:03:16,040 --> 01:03:18,280 Speaker 1: a largest share of the home appliance retail market of 1389 01:03:18,280 --> 01:03:21,040 Speaker 1: twenty nine percent and of the consumer electronics retail market 1390 01:03:21,040 --> 01:03:22,040 Speaker 1: of twenty four percent. 1391 01:03:22,080 --> 01:03:23,840 Speaker 2: I told you before that I think, by the way, 1392 01:03:23,840 --> 01:03:26,560 Speaker 2: the good guys like they did not behave like JB highway. 1393 01:03:26,600 --> 01:03:28,479 Speaker 2: I told you I call them the bad guys. After 1394 01:03:28,520 --> 01:03:32,040 Speaker 2: my experiences with them, I think that their customer service 1395 01:03:32,120 --> 01:03:34,960 Speaker 2: and engagement the j this is, I mean, I'm talking 1396 01:03:35,320 --> 01:03:39,200 Speaker 2: three years ago, so might have changed the JB way, 1397 01:03:39,640 --> 01:03:42,320 Speaker 2: let's call it does not seem to have penetrated the 1398 01:03:42,480 --> 01:03:45,560 Speaker 2: armor of the good guys. They It felt very different 1399 01:03:45,600 --> 01:03:45,800 Speaker 2: to me. 1400 01:03:45,960 --> 01:03:47,600 Speaker 1: So just going on to your question before, so I 1401 01:03:47,600 --> 01:03:51,000 Speaker 1: look at their most recent so thirty first December numbers. 1402 01:03:51,040 --> 01:03:54,840 Speaker 1: They generated EBIT of four to twenty million on sales 1403 01:03:54,840 --> 01:03:57,840 Speaker 1: of five point six seven billion. This is obviously a 1404 01:03:57,840 --> 01:04:00,720 Speaker 1: few months five months ago, not the most recent. This 1405 01:04:00,760 --> 01:04:03,439 Speaker 1: isn't any report from February, but sort of the most 1406 01:04:03,480 --> 01:04:06,760 Speaker 1: recent half year so EBIT of four hundred and twenty 1407 01:04:06,920 --> 01:04:10,160 Speaker 1: on sales of five point six billion. So that's what 1408 01:04:11,000 --> 01:04:15,280 Speaker 1: eight percent margin EBIT margin, So pretty good for retailer 1409 01:04:15,800 --> 01:04:19,000 Speaker 1: that sell someone else's stuff. So let's talk powers on 1410 01:04:19,000 --> 01:04:22,600 Speaker 1: this business. I'm a huge JB hif I fan. And 1411 01:04:22,640 --> 01:04:24,800 Speaker 1: as the market is, what do we think, what do 1412 01:04:24,880 --> 01:04:25,680 Speaker 1: you think their powers are? 1413 01:04:25,920 --> 01:04:28,320 Speaker 2: Well, Best Boy it's got lots of problems in the US, 1414 01:04:28,440 --> 01:04:33,320 Speaker 2: like I think JB in their relative markets. JB is 1415 01:04:33,360 --> 01:04:36,760 Speaker 2: a much much better business in Australia than Best Buy 1416 01:04:37,080 --> 01:04:39,120 Speaker 2: is in the US. Like I think they've got issues 1417 01:04:39,120 --> 01:04:40,960 Speaker 2: in the US. I'd much rather own JB. 1418 01:04:41,000 --> 01:04:43,920 Speaker 1: And as they say, there's two types of businesses that 1419 01:04:43,920 --> 01:04:45,720 Speaker 1: can succeed. Is it a try and charge as much 1420 01:04:45,720 --> 01:04:47,720 Speaker 1: as they can and businesses try and charge as little 1421 01:04:47,720 --> 01:04:50,400 Speaker 1: as they can the walmarts. So JB is very much 1422 01:04:50,400 --> 01:04:53,560 Speaker 1: in the Walmart school. And like what they do so brilliantly, 1423 01:04:54,120 --> 01:04:56,240 Speaker 1: you know all that when they have the price, it 1424 01:04:56,240 --> 01:04:58,720 Speaker 1: looks like it's been handwritten, Like it looks like someone 1425 01:04:58,760 --> 01:05:01,600 Speaker 1: sort of discounting. As how, that's all obviously professionally done. 1426 01:05:01,640 --> 01:05:04,320 Speaker 1: That's no accident, that's all printed. The way they give 1427 01:05:04,360 --> 01:05:08,080 Speaker 1: the impression of giving great value when as you say, 1428 01:05:08,080 --> 01:05:11,400 Speaker 1: they're probably the same price as Maya, but you think 1429 01:05:11,400 --> 01:05:14,360 Speaker 1: you're getting just the yellow and black. It gives this 1430 01:05:14,520 --> 01:05:18,000 Speaker 1: great impression of great quality, great pricing. Don't you don't 1431 01:05:18,000 --> 01:05:20,080 Speaker 1: have to go anywhere else because we're the lowest price 1432 01:05:20,880 --> 01:05:22,720 Speaker 1: and you can trust us. We've got the best range. 1433 01:05:23,080 --> 01:05:25,120 Speaker 1: There's lots of lots of stores around. They do just 1434 01:05:25,160 --> 01:05:28,880 Speaker 1: that incredible job of giving the impression that you're saving 1435 01:05:28,920 --> 01:05:30,080 Speaker 1: money when you're probably not. 1436 01:05:30,400 --> 01:05:33,080 Speaker 2: Yeah, that was their whole business from I can you 1437 01:05:33,120 --> 01:05:35,840 Speaker 2: know one of the original JB high Fis could have 1438 01:05:35,880 --> 01:05:39,880 Speaker 2: been The original JB High Fi was on Nepean Highway 1439 01:05:39,920 --> 01:05:43,000 Speaker 2: in East Brighton. The first one was keen all right, 1440 01:05:43,400 --> 01:05:45,680 Speaker 2: what's one of the first few that JB and do 1441 01:05:45,720 --> 01:05:49,840 Speaker 2: you remember? Like their ads were like a glass window 1442 01:05:49,920 --> 01:05:52,200 Speaker 2: that said GB High Fi with a hammer being thrown. 1443 01:05:52,680 --> 01:05:56,560 Speaker 2: Like they were super focused on creating the vibe that 1444 01:05:56,640 --> 01:06:00,280 Speaker 2: you had found the cheapest, no food, to play, to 1445 01:06:00,320 --> 01:06:03,760 Speaker 2: buy CDs or records back in the day, right, So 1446 01:06:04,320 --> 01:06:07,600 Speaker 2: definitely that was their motivation. I think their stores are 1447 01:06:07,720 --> 01:06:11,640 Speaker 2: much nicer today than they were when they originally started 1448 01:06:11,640 --> 01:06:13,320 Speaker 2: that business model. They look much nicer. 1449 01:06:13,440 --> 01:06:15,800 Speaker 1: They had all those like CDs and tapes and record 1450 01:06:15,880 --> 01:06:19,240 Speaker 1: that was always looks messy and you've got that stuff implicitly, 1451 01:06:19,320 --> 01:06:21,560 Speaker 1: and I think what they've done so well is just 1452 01:06:21,720 --> 01:06:24,840 Speaker 1: keep up with consumer tastes. Like now they're a massive 1453 01:06:24,840 --> 01:06:26,840 Speaker 1: seller of apple products. For example, they never sold any 1454 01:06:26,840 --> 01:06:29,120 Speaker 1: apple products ten years ago. Yeah, they've just moved. They 1455 01:06:29,200 --> 01:06:32,480 Speaker 1: went from CDs and records to TVs to white wood 1456 01:06:32,480 --> 01:06:35,000 Speaker 1: and they've just been able to just pick that consumer 1457 01:06:35,080 --> 01:06:38,120 Speaker 1: mood before it happens. And they've seen definitely but Maya 1458 01:06:38,240 --> 01:06:41,120 Speaker 1: launched that big box competitor, like they've seen off everyone. 1459 01:06:41,280 --> 01:06:45,080 Speaker 1: They've just been an unbelievable story and so well run. 1460 01:06:45,120 --> 01:06:46,960 Speaker 1: And Terry Smart came back. So Terry Smart was running 1461 01:06:46,960 --> 01:06:49,280 Speaker 1: the business, handed over to Richard Murray. He came back. 1462 01:06:49,520 --> 01:06:51,640 Speaker 1: He'd have to be one of the best CEOs of 1463 01:06:51,640 --> 01:06:54,160 Speaker 1: the last two decades in Australia. This year price is 1464 01:06:54,200 --> 01:06:55,439 Speaker 1: up eighty five percent this year. 1465 01:06:55,560 --> 01:06:58,560 Speaker 2: So people tell me one of the powers of this business, 1466 01:06:58,600 --> 01:07:01,920 Speaker 2: I can't verify this, you know what? I hate this power? 1467 01:07:01,960 --> 01:07:03,400 Speaker 2: So which power am I talking about? 1468 01:07:03,720 --> 01:07:04,960 Speaker 1: Process power? Of course? 1469 01:07:05,360 --> 01:07:08,160 Speaker 2: And so but people, if you talk to analysts about 1470 01:07:08,160 --> 01:07:12,000 Speaker 2: this business, they will say JB hi Fi has some 1471 01:07:12,200 --> 01:07:16,600 Speaker 2: way of delivering a cost of selling, cost of sales 1472 01:07:17,040 --> 01:07:20,360 Speaker 2: that is just lower than their competitors, and they consistently 1473 01:07:20,520 --> 01:07:23,720 Speaker 2: squeeze out every extra cost, and so if you look 1474 01:07:23,760 --> 01:07:26,000 Speaker 2: at them and their competitors, somehow their cost of selling 1475 01:07:26,000 --> 01:07:28,680 Speaker 2: stuff is lower than their competitors. I've heard that for 1476 01:07:28,760 --> 01:07:31,080 Speaker 2: many years. I can't verify that it's true, but if 1477 01:07:31,120 --> 01:07:34,680 Speaker 2: that's true, I reckon that is heading into process power territory. 1478 01:07:34,800 --> 01:07:39,440 Speaker 1: Yeah, there's definitely some scale there, but other retailers have scale, So. 1479 01:07:39,960 --> 01:07:42,480 Speaker 2: No, it doesn't have a scale advantage against as competitors. 1480 01:07:42,680 --> 01:07:45,040 Speaker 1: Well, it probably is one of the biggest sellers of 1481 01:07:45,080 --> 01:07:48,680 Speaker 1: electronic product. Who's bigger in Australia Harving Norman, I don't 1482 01:07:48,680 --> 01:07:49,320 Speaker 1: think would be. 1483 01:07:50,520 --> 01:07:52,640 Speaker 2: Having Norman will get the same price that Well, it 1484 01:07:52,640 --> 01:07:55,160 Speaker 2: doesn't mean bigger like Harving Norman will be able to 1485 01:07:55,160 --> 01:07:59,080 Speaker 2: access the same scale benefits as Jbhiphi, So they're not 1486 01:07:59,080 --> 01:08:02,080 Speaker 2: going to outperform Norman based on scale. I actually think 1487 01:08:02,080 --> 01:08:04,400 Speaker 2: there is some sort of process power here. What else 1488 01:08:04,440 --> 01:08:09,040 Speaker 2: explains how they can just consistently outperform everyone over multiple CEOs, 1489 01:08:09,200 --> 01:08:12,680 Speaker 2: multiple leaders, multiple this is like four you know, there 1490 01:08:12,720 --> 01:08:15,640 Speaker 2: doesn't have to be more than one power like it 1491 01:08:15,680 --> 01:08:18,479 Speaker 2: can it can just all be explained by brand. That 1492 01:08:18,600 --> 01:08:21,160 Speaker 2: is a possibility, right, Like, there's not a lot of 1493 01:08:21,240 --> 01:08:22,839 Speaker 2: other magic to this business. 1494 01:08:23,080 --> 01:08:25,800 Speaker 1: We're talking about you generally need brand and something. I 1495 01:08:25,800 --> 01:08:28,519 Speaker 1: don't think and I think the only exceptions when we 1496 01:08:28,560 --> 01:08:31,120 Speaker 1: talked about just what those most can modernize those commodities, I. 1497 01:08:31,080 --> 01:08:34,559 Speaker 2: Don't think that's true. I disagree with that. You think 1498 01:08:34,600 --> 01:08:40,400 Speaker 2: about all of the other ones, like like network, NAP counterpositioning. 1499 01:08:39,880 --> 01:08:43,360 Speaker 1: No switching costs, no switching costs, no network, no switching 1500 01:08:43,400 --> 01:08:46,920 Speaker 1: costs zero. Yeah, no counterposition it's got to be I 1501 01:08:46,920 --> 01:08:48,800 Speaker 1: think there's actually I agree with those and I think 1502 01:08:48,800 --> 01:08:51,280 Speaker 1: there is process power here and I think cost Co 1503 01:08:51,439 --> 01:08:54,040 Speaker 1: and Warmer probably have a little bit of process power 1504 01:08:54,080 --> 01:08:57,440 Speaker 1: as well. I think there's great retails that can continue 1505 01:08:57,560 --> 01:08:59,320 Speaker 1: to be great. And we've seen what we've seen the 1506 01:08:59,320 --> 01:09:02,120 Speaker 1: opposite with my and David Jones. They don't have process 1507 01:09:02,160 --> 01:09:04,880 Speaker 1: power and they had scale. So the beauty of those 1508 01:09:04,920 --> 01:09:06,920 Speaker 1: departments is great scales. We have lots of people in 1509 01:09:06,920 --> 01:09:08,280 Speaker 1: the store, you can hire lots of people to work 1510 01:09:08,280 --> 01:09:10,080 Speaker 1: in the store, You get lots of products in there. 1511 01:09:10,280 --> 01:09:12,719 Speaker 1: And then as that scale unwinds, but like a negative 1512 01:09:12,720 --> 01:09:15,200 Speaker 1: capital unwinding, that those business why David Jones and may 1513 01:09:15,240 --> 01:09:18,160 Speaker 1: have struggles, have lost their scale power, so they've just 1514 01:09:18,200 --> 01:09:19,920 Speaker 1: got a bit of brand and not much else, but 1515 01:09:20,040 --> 01:09:22,960 Speaker 1: JB High Fi has some sort of secret source. 1516 01:09:23,200 --> 01:09:25,880 Speaker 2: They might, but you always go beyond the bread, like 1517 01:09:25,920 --> 01:09:28,640 Speaker 2: you can say this network effects, no scale economies, not 1518 01:09:28,720 --> 01:09:32,559 Speaker 2: against their competitors, switching costs, no CANNI positioning, no corded resource, 1519 01:09:32,640 --> 01:09:36,000 Speaker 2: no brand. Definitely process power. I know you're desperate to 1520 01:09:36,000 --> 01:09:39,080 Speaker 2: put that in, but I disagree with your idea that 1521 01:09:39,160 --> 01:09:41,679 Speaker 2: says you need a second power in order to build 1522 01:09:41,720 --> 01:09:43,559 Speaker 2: a great business, Like there are lots of big businesses 1523 01:09:43,560 --> 01:09:46,120 Speaker 2: that have no powers. We know that, and I think 1524 01:09:46,280 --> 01:09:49,799 Speaker 2: an incredible brand built over a long period of time 1525 01:09:50,280 --> 01:09:53,000 Speaker 2: that is, you know, let's say, better than anyone else 1526 01:09:53,040 --> 01:09:55,639 Speaker 2: in the category. I think that gets you a lot 1527 01:09:55,680 --> 01:09:58,840 Speaker 2: of mileage. I mean, you're buying commoditized products that you're 1528 01:09:58,840 --> 01:10:02,280 Speaker 2: selling for largely the same prices everyone else. What you 1529 01:10:02,360 --> 01:10:05,200 Speaker 2: need and you can't price it more aggressively. What you 1530 01:10:05,320 --> 01:10:08,479 Speaker 2: need is cheaper cack. Ideally with repeat customers, would be 1531 01:10:08,479 --> 01:10:11,040 Speaker 2: the best cack that don't actually have a cack attached 1532 01:10:11,040 --> 01:10:13,400 Speaker 2: to them. I think that's what brand gives you. And yeah, 1533 01:10:13,439 --> 01:10:15,599 Speaker 2: maybe there's some processing power of like we're really good 1534 01:10:15,640 --> 01:10:18,040 Speaker 2: at keeping the cost of sales down, But I think 1535 01:10:18,080 --> 01:10:21,080 Speaker 2: even if they didn't have that. The brand delivering lower 1536 01:10:21,200 --> 01:10:24,240 Speaker 2: such low cack might be enough for them to win 1537 01:10:24,280 --> 01:10:26,519 Speaker 2: the day. I mean there's also this concept which is 1538 01:10:27,000 --> 01:10:29,880 Speaker 2: they do have stores in good locations, and this power, 1539 01:10:29,920 --> 01:10:34,000 Speaker 2: which might be called like distribution intensity maybe you'd call it, 1540 01:10:34,360 --> 01:10:36,880 Speaker 2: that is not factored into seven powers. Like it's not 1541 01:10:36,920 --> 01:10:38,960 Speaker 2: a cornered resource because you can have stores in lots 1542 01:10:38,960 --> 01:10:42,320 Speaker 2: of different places, but they have a very big distribution footprints. 1543 01:10:42,479 --> 01:10:45,280 Speaker 1: What you're saying is having the best stores is a corner. 1544 01:10:45,360 --> 01:10:47,800 Speaker 1: Having the best locations is a cornered resource. I don't 1545 01:10:47,800 --> 01:10:48,360 Speaker 1: think they have that. 1546 01:10:48,479 --> 01:10:50,040 Speaker 2: I don't think I don't know that they've got the 1547 01:10:50,040 --> 01:10:52,559 Speaker 2: best locations. They've just got a ton of locations. But 1548 01:10:52,560 --> 01:10:54,160 Speaker 2: they don't even have that they do. They have a 1549 01:10:54,200 --> 01:10:56,320 Speaker 2: ton of locations, Yeah, but certain lots of way so 1550 01:10:56,439 --> 01:10:57,840 Speaker 2: as Maya, so as Myron. 1551 01:10:57,840 --> 01:10:59,240 Speaker 1: That's god. I wouldn't say that helps my. 1552 01:10:59,640 --> 01:11:02,120 Speaker 2: But is not really a head to head competitor with 1553 01:11:02,240 --> 01:11:05,000 Speaker 2: jbhi Fi. Like the range is nowhere near big enough. 1554 01:11:05,280 --> 01:11:07,160 Speaker 1: But one point it kind of was like if you 1555 01:11:07,200 --> 01:11:09,360 Speaker 1: go back twenty years, it was twenty years like Maya 1556 01:11:09,360 --> 01:11:11,360 Speaker 1: had a massive electoral and I think they were a 1557 01:11:11,360 --> 01:11:14,200 Speaker 1: good competitor, and then JB Killer has got process power. 1558 01:11:14,560 --> 01:11:16,920 Speaker 1: So that's the point. Like, I don't think brand. I 1559 01:11:16,960 --> 01:11:20,000 Speaker 1: don't think you can build a brand without some other 1560 01:11:20,080 --> 01:11:23,360 Speaker 1: sort of another power I think you need. How else 1561 01:11:23,360 --> 01:11:25,080 Speaker 1: do you build a brand? What? Just Abata? 1562 01:11:25,320 --> 01:11:28,080 Speaker 2: Yeah, your interesting question is you had Maya, you had 1563 01:11:28,160 --> 01:11:31,360 Speaker 2: jbihi Fi. They both had strong brands. They were both 1564 01:11:31,400 --> 01:11:36,800 Speaker 2: selling other people's commoditized products. Why has one thrived and 1565 01:11:36,840 --> 01:11:39,960 Speaker 2: one struggled? Well? One reason is Maya was predominantly selling 1566 01:11:40,080 --> 01:11:43,400 Speaker 2: I mean, their money was being made from perfume and cosmetics. 1567 01:11:43,439 --> 01:11:46,320 Speaker 2: That's where tons of their profit was coming from. That's 1568 01:11:46,360 --> 01:11:48,559 Speaker 2: a horrible category to have to sell in the age 1569 01:11:48,600 --> 01:11:51,000 Speaker 2: of the Internet. So I think that's one of their 1570 01:11:51,040 --> 01:11:54,439 Speaker 2: main problems. But yeah, it is a it could be 1571 01:11:54,520 --> 01:11:56,719 Speaker 2: product mixed that this is the issue. Although the flip 1572 01:11:56,720 --> 01:11:58,599 Speaker 2: side is we just talked about Meta seemed to be 1573 01:11:58,680 --> 01:12:01,920 Speaker 2: doing pretty well selling cosmetics and although they're not maybe 1574 01:12:01,920 --> 01:12:04,679 Speaker 2: not doing that well. So it is an interesting question. 1575 01:12:05,120 --> 01:12:07,479 Speaker 2: I do think that the fact that I can walk 1576 01:12:07,560 --> 01:12:12,040 Speaker 2: through Townhall station in Sydney and there's a jbhih Fi there, 1577 01:12:12,040 --> 01:12:13,720 Speaker 2: and if I say, oh, you know, I really want 1578 01:12:13,760 --> 01:12:16,479 Speaker 2: to get another wireless power bank from Signet, and I 1579 01:12:16,520 --> 01:12:19,519 Speaker 2: don't want to ask Jason for another freebie. I can 1580 01:12:19,560 --> 01:12:22,599 Speaker 2: go and walk into JB Hi Fi and it's right there, 1581 01:12:22,600 --> 01:12:24,360 Speaker 2: and I can purchase from them, And I'm actually telling 1582 01:12:24,360 --> 01:12:26,920 Speaker 2: you about a real experience that happened. That is why 1583 01:12:26,960 --> 01:12:29,759 Speaker 2: I bought from JB. And I was no percent price 1584 01:12:29,840 --> 01:12:32,200 Speaker 2: sensitive when I bought. I'm sure I just paid retail price. 1585 01:12:32,960 --> 01:12:35,479 Speaker 2: That was what did the brand get me there? Well, 1586 01:12:35,479 --> 01:12:38,000 Speaker 2: it definitely got me some trust, like I trusted buying 1587 01:12:38,040 --> 01:12:41,280 Speaker 2: from JB. But beyond that, it was just the convenience 1588 01:12:41,320 --> 01:12:45,040 Speaker 2: of the location next to me that made me purchase 1589 01:12:45,080 --> 01:12:47,760 Speaker 2: on that occasion. So I do think this distribution intensity 1590 01:12:47,840 --> 01:12:51,360 Speaker 2: does have an impact in in driving the success of 1591 01:12:51,360 --> 01:12:51,919 Speaker 2: a business. 1592 01:12:52,080 --> 01:12:55,200 Speaker 1: That's also, in JB's case, relatively recent. They obviously keep 1593 01:12:55,240 --> 01:12:57,680 Speaker 1: expanding their store camp, but ten years ago that was 1594 01:12:57,680 --> 01:12:59,640 Speaker 1: still an incredible business. They didn't have anywhere there as 1595 01:12:59,640 --> 01:13:02,960 Speaker 1: Meny store. So I'm just I'm not sold on that. Like, 1596 01:13:02,960 --> 01:13:05,640 Speaker 1: I think it's helpful, but I think what's built this 1597 01:13:05,760 --> 01:13:08,479 Speaker 1: incredible brand is that I think that analyst who told 1598 01:13:08,479 --> 01:13:10,320 Speaker 1: you was wrong on the money is the process power 1599 01:13:10,320 --> 01:13:13,960 Speaker 1: of that built They are generationally better operators than anyone 1600 01:13:14,000 --> 01:13:14,639 Speaker 1: else in this space. 1601 01:13:14,960 --> 01:13:17,000 Speaker 2: But like, you know, the thing is this, like why 1602 01:13:17,000 --> 01:13:20,720 Speaker 2: are people buying at twenty six times earnings? Like it's 1603 01:13:20,720 --> 01:13:22,599 Speaker 2: going to have a pretty low dividend yield. I mean, 1604 01:13:22,640 --> 01:13:25,840 Speaker 2: if it's trading at twenty six times earnings and I 1605 01:13:25,920 --> 01:13:28,240 Speaker 2: doubt it's paying out all of its earnings as dividends, 1606 01:13:28,880 --> 01:13:32,080 Speaker 2: it might be, but like then it's going to be 1607 01:13:32,200 --> 01:13:33,880 Speaker 2: you know, even if it did, it has been the 1608 01:13:33,960 --> 01:13:40,479 Speaker 2: four percent type yields fully framed. Like you know, I mean, 1609 01:13:41,040 --> 01:13:43,599 Speaker 2: I don't know exactly why people are paying twenty six 1610 01:13:43,640 --> 01:13:45,400 Speaker 2: times earnings. Maybe you would say, well, you have to 1611 01:13:45,439 --> 01:13:47,439 Speaker 2: overpay for a quality business. 1612 01:13:47,960 --> 01:13:50,719 Speaker 1: Well I'll tell you why, because it's a massive bubble. 1613 01:13:51,080 --> 01:13:54,040 Speaker 1: It's a massive bubble. And West Farmer's on thirty four times, 1614 01:13:54,320 --> 01:13:56,200 Speaker 1: Woors is on twenty four times, Coals is. 1615 01:13:56,200 --> 01:13:58,800 Speaker 2: On twenty six, Chemists Warehouse on fifty two times or 1616 01:13:58,840 --> 01:13:59,920 Speaker 2: whatever it is, right. 1617 01:14:00,040 --> 01:14:05,439 Speaker 1: I'll forget ye fifty more eight. Like JB is the 1618 01:14:05,439 --> 01:14:08,479 Speaker 1: best of all that bunch. There's some good operators in there, 1619 01:14:08,479 --> 01:14:11,519 Speaker 1: but JB's the standout. And bear in mind this is 1620 01:14:11,560 --> 01:14:13,400 Speaker 1: JB after ha's gone up eighty five percent this year, 1621 01:14:13,680 --> 01:14:17,080 Speaker 1: so that's after a big run. Relatively speaking, in this 1622 01:14:17,120 --> 01:14:19,559 Speaker 1: bubble world we live in. JB's far from the worst, 1623 01:14:19,680 --> 01:14:20,759 Speaker 1: is probably one of the best. 1624 01:14:20,840 --> 01:14:23,240 Speaker 2: Well, can maybe we can talk about a stock now 1625 01:14:23,720 --> 01:14:27,320 Speaker 2: that I don't think fits that particular characterization. But at 1626 01:14:27,320 --> 01:14:28,960 Speaker 2: some point you're going to tell me to get over it. 1627 01:14:29,040 --> 01:14:31,000 Speaker 2: And then, I mean, I doubt you'll tell me I'm wrong, 1628 01:14:31,439 --> 01:14:33,880 Speaker 2: But like the world continues to slap me in the 1629 01:14:33,880 --> 01:14:36,800 Speaker 2: face telling me that I'm wrong, and I don't think 1630 01:14:36,800 --> 01:14:40,439 Speaker 2: that I'm wrong. And obviously the stock I'm talking about, well, 1631 01:14:40,479 --> 01:14:42,400 Speaker 2: you know obviously what it is. It's Temple and Webster. 1632 01:14:43,520 --> 01:14:45,280 Speaker 2: And so I want to tell you something that came 1633 01:14:45,320 --> 01:14:47,800 Speaker 2: out this week. I'm gonna I'm not going to say 1634 01:14:47,800 --> 01:14:49,760 Speaker 2: where it came from, but there was an analyst, a 1635 01:14:49,880 --> 01:14:53,360 Speaker 2: very respected in my few analysts, that put out an 1636 01:14:53,439 --> 01:14:56,320 Speaker 2: upgrade to Temple and Webster. I feel like they may 1637 01:14:56,320 --> 01:14:59,080 Speaker 2: have had to put out this upgrade because the share 1638 01:14:59,120 --> 01:15:02,240 Speaker 2: price is currently tw twenty three dollars and there they 1639 01:15:02,240 --> 01:15:05,160 Speaker 2: were sitting at fourteen dollars. And like, there's one thing 1640 01:15:05,200 --> 01:15:07,120 Speaker 2: that's not great for an analyst, and that's kind of 1641 01:15:07,240 --> 01:15:09,360 Speaker 2: to get left behind, because the more you end up 1642 01:15:09,360 --> 01:15:11,320 Speaker 2: too high or too low. It becomes more and more 1643 01:15:11,320 --> 01:15:13,840 Speaker 2: of a conviction bet. And you know, analysts have to 1644 01:15:13,840 --> 01:15:16,360 Speaker 2: be careful with where their high conviction bets are. But 1645 01:15:16,560 --> 01:15:18,640 Speaker 2: like I got the feeling with this analyst that like 1646 01:15:18,720 --> 01:15:21,360 Speaker 2: they were trying to hedge as much as possible, Like 1647 01:15:21,760 --> 01:15:23,599 Speaker 2: this is price to perfection and a lot of things 1648 01:15:23,680 --> 01:15:26,559 Speaker 2: have to go right. They just raised their price target 1649 01:15:26,680 --> 01:15:29,639 Speaker 2: to twenty dollars. As I said to you, it's training 1650 01:15:29,680 --> 01:15:33,200 Speaker 2: on twenty three dollars. Twenty three dollars. Do you know 1651 01:15:33,240 --> 01:15:36,320 Speaker 2: what the market cap is on twenty three dollars that 1652 01:15:36,439 --> 01:15:39,000 Speaker 2: is currently training it? Well, I have a two billion 1653 01:15:39,040 --> 01:15:42,000 Speaker 2: in that level, so it's two point eight billion and 1654 01:15:42,040 --> 01:15:45,280 Speaker 2: its current price two point eight bill But don't worry. 1655 01:15:45,320 --> 01:15:46,960 Speaker 2: They've got one hundred and thirty three million dollars of 1656 01:15:46,960 --> 01:15:48,080 Speaker 2: cash on the balance sheet. 1657 01:15:48,160 --> 01:15:48,800 Speaker 1: So that's all right. 1658 01:15:49,520 --> 01:15:52,080 Speaker 2: And so I tell you why I just want to 1659 01:15:52,160 --> 01:15:55,320 Speaker 2: talk about this stock and why I still think that 1660 01:15:55,360 --> 01:15:57,760 Speaker 2: I'm right. Well, I think right as well, I know, 1661 01:15:57,800 --> 01:16:02,800 Speaker 2: but everybody else not only not only are we contraaring 1662 01:16:02,880 --> 01:16:06,320 Speaker 2: on this, but we actually look like morons on this 1663 01:16:06,880 --> 01:16:11,479 Speaker 2: because the share price appreciation in the last year has 1664 01:16:11,560 --> 01:16:16,479 Speaker 2: been it's pretty close to tripled and one hundred and 1665 01:16:16,520 --> 01:16:19,000 Speaker 2: forty percent, I think, and forty percent I thought it 1666 01:16:19,080 --> 01:16:20,760 Speaker 2: might have been down in the it. 1667 01:16:20,840 --> 01:16:23,559 Speaker 1: Was already it was already ten like a rip up. 1668 01:16:23,600 --> 01:16:25,400 Speaker 1: That might be right, It might have been higher. It 1669 01:16:25,439 --> 01:16:28,040 Speaker 1: was forty like intends we I think, because if you 1670 01:16:28,040 --> 01:16:29,720 Speaker 1: look a bit longer, like if you go so if 1671 01:16:29,720 --> 01:16:31,840 Speaker 1: you go back to twenty twenty three, so if you 1672 01:16:31,880 --> 01:16:34,800 Speaker 1: go back two years ago, exactly two years ago, it 1673 01:16:34,840 --> 01:16:37,519 Speaker 1: was three bucks a share or just like four bucks 1674 01:16:37,520 --> 01:16:40,320 Speaker 1: of share, so it's what six xt in two years. 1675 01:16:40,120 --> 01:16:42,800 Speaker 2: Which I thought that would be fine, but like this 1676 01:16:42,880 --> 01:16:45,800 Speaker 2: is a bit so just to recap templon Webster last 1677 01:16:45,880 --> 01:16:48,559 Speaker 2: year they made five hundred mili of revenue and I 1678 01:16:48,600 --> 01:16:51,639 Speaker 2: think they made GTB total that's what they books revenue, 1679 01:16:51,640 --> 01:16:54,439 Speaker 2: five hundred mili total value of stuff sold. And I 1680 01:16:54,439 --> 01:16:55,800 Speaker 2: think their profit at the end of it was a 1681 01:16:55,800 --> 01:16:57,960 Speaker 2: few million dollars. It was like a two percent epit 1682 01:16:58,040 --> 01:17:00,839 Speaker 2: DA margin or something in that vicinity. The target HIBITDA 1683 01:17:00,920 --> 01:17:03,160 Speaker 2: margin is one to three percent, Okay, I want to 1684 01:17:03,200 --> 01:17:03,679 Speaker 2: point that out. 1685 01:17:03,720 --> 01:17:04,240 Speaker 1: That's right. 1686 01:17:04,400 --> 01:17:07,000 Speaker 2: The first half of this year they grew revenue twenty 1687 01:17:07,040 --> 01:17:09,920 Speaker 2: three percent, and they did expand margins slightly, but the 1688 01:17:09,960 --> 01:17:12,439 Speaker 2: direction of their CAC over the last five years has 1689 01:17:12,479 --> 01:17:15,400 Speaker 2: been up. Now the AOV has also been up, but 1690 01:17:15,439 --> 01:17:17,240 Speaker 2: I think the CACK might have doubled over the last 1691 01:17:17,280 --> 01:17:21,559 Speaker 2: five years. So like, definitely they're not getting reduced CAC 1692 01:17:21,640 --> 01:17:25,559 Speaker 2: with scale, but they are expanding their margins. And to 1693 01:17:25,600 --> 01:17:29,120 Speaker 2: their credit, you know, they managed to go and keep 1694 01:17:30,160 --> 01:17:33,519 Speaker 2: nine to ten percent of that incremental revenue in H one, 1695 01:17:33,680 --> 01:17:35,599 Speaker 2: nine to ten percent of that flowed down to the 1696 01:17:35,600 --> 01:17:39,680 Speaker 2: EBITDA line, and so that's pretty good, Like that is 1697 01:17:39,760 --> 01:17:42,280 Speaker 2: much better than historical. But we should remember that H 1698 01:17:42,320 --> 01:17:43,920 Speaker 2: one and H two in this world are not the 1699 01:17:43,920 --> 01:17:48,559 Speaker 2: same world, Like they're different. And so what we ended 1700 01:17:48,600 --> 01:17:51,519 Speaker 2: up with at the half, just to provide some context, 1701 01:17:51,560 --> 01:17:53,599 Speaker 2: is I think that their profit went from like six 1702 01:17:53,680 --> 01:17:55,880 Speaker 2: mil to twelve mil or something at the half. So 1703 01:17:55,960 --> 01:17:59,479 Speaker 2: this is the size of business we're talking about. And 1704 01:17:59,560 --> 01:18:02,800 Speaker 2: the guide they gave is that they're aiming, as I said, 1705 01:18:02,800 --> 01:18:05,040 Speaker 2: for one to three percent EBITDA margins and if they 1706 01:18:05,040 --> 01:18:07,920 Speaker 2: grow twenty five percent this year, which they won't, like 1707 01:18:08,040 --> 01:18:09,479 Speaker 2: I do not think they're going to grow. They're not 1708 01:18:09,520 --> 01:18:10,200 Speaker 2: on track for that. 1709 01:18:10,360 --> 01:18:14,160 Speaker 1: Have you an update three weeks ago and they had 1710 01:18:14,520 --> 01:18:17,240 Speaker 1: since the half, I think half a date revenue is 1711 01:18:17,280 --> 01:18:20,160 Speaker 1: up eighteen percent, so that's that's the fifth of May, 1712 01:18:20,479 --> 01:18:23,679 Speaker 1: and since the first of March is up twenty three percent, 1713 01:18:23,920 --> 01:18:25,920 Speaker 1: so it's increased here. 1714 01:18:26,080 --> 01:18:28,080 Speaker 2: So let's play the miracle game here, because I always 1715 01:18:28,160 --> 01:18:30,160 Speaker 2: like to overestimate, right, because if I'm going to be critical, 1716 01:18:30,240 --> 01:18:34,000 Speaker 2: let's overestimate and say in the world's best case scenario, like, 1717 01:18:34,000 --> 01:18:36,639 Speaker 2: am I still right? And so let's say the revenue 1718 01:18:36,720 --> 01:18:39,280 Speaker 2: rises twenty five percent, so it goes to six hundred 1719 01:18:39,280 --> 01:18:41,040 Speaker 2: and twenty five mil for the year. 1720 01:18:41,080 --> 01:18:43,400 Speaker 1: Well, it won't be that because it's training under. 1721 01:18:43,200 --> 01:18:45,160 Speaker 2: That now I know, But that's fine. Let's say it's 1722 01:18:45,160 --> 01:18:47,280 Speaker 2: six to twenty five and they said they'll be at 1723 01:18:47,280 --> 01:18:49,360 Speaker 2: the top of the EBITDAR range, So let's give them 1724 01:18:49,360 --> 01:18:51,439 Speaker 2: three percent, and let's round up so I can use 1725 01:18:51,520 --> 01:18:55,120 Speaker 2: round numbers, and let's get twenty million dollars of EBITDA. Yeah, 1726 01:18:55,160 --> 01:19:01,719 Speaker 2: this is trading on two point eight billion dollars billion dollars. 1727 01:19:02,600 --> 01:19:04,719 Speaker 2: And so the research that came out that I saw 1728 01:19:04,800 --> 01:19:08,240 Speaker 2: that modeled this out to f y forty to try 1729 01:19:08,240 --> 01:19:10,160 Speaker 2: to justify the share price. 1730 01:19:10,640 --> 01:19:11,880 Speaker 1: Still couldn't quite get there. 1731 01:19:11,880 --> 01:19:13,680 Speaker 2: And as I said to in Fannis, I think the 1732 01:19:14,080 --> 01:19:16,760 Speaker 2: analyst was not totally committed, but was a bit caught 1733 01:19:16,800 --> 01:19:21,240 Speaker 2: on it. I just cannot understand. And so the thesis 1734 01:19:21,360 --> 01:19:24,680 Speaker 2: that they're pushing, I guess is this is going to 1735 01:19:24,720 --> 01:19:28,440 Speaker 2: be the dominant player in a once in a lifetime 1736 01:19:28,560 --> 01:19:31,519 Speaker 2: switch to online and they'll be able to achieve EBITDA 1737 01:19:31,720 --> 01:19:35,280 Speaker 2: margins of fifteen percent or maybe MPAC margins of whatever 1738 01:19:35,320 --> 01:19:38,559 Speaker 2: it is over the long term, and then suddenly two 1739 01:19:38,640 --> 01:19:42,160 Speaker 2: point eight billion dollars today will be justified. And you know, 1740 01:19:42,520 --> 01:19:45,200 Speaker 2: we could probably have them training on twenty times. But 1741 01:19:45,360 --> 01:19:48,800 Speaker 2: even if you work that out, I mean, in order 1742 01:19:48,840 --> 01:19:51,719 Speaker 2: to justify twenty times on two point eight billion dollars 1743 01:19:51,720 --> 01:19:54,000 Speaker 2: of earnings, it's one hundred and forty million dollars of 1744 01:19:54,080 --> 01:19:58,880 Speaker 2: impat I mean, that is pretty it will be pretty 1745 01:19:59,000 --> 01:20:00,719 Speaker 2: dramatic to get to that place. 1746 01:20:00,960 --> 01:20:04,160 Speaker 1: And so it's one hundred and forty times EBITDA multiple 1747 01:20:04,400 --> 01:20:07,000 Speaker 1: using your absolute best case number, which is not going 1748 01:20:07,080 --> 01:20:10,760 Speaker 1: to happen. It's not inconceived. And we think Mark's done 1749 01:20:10,760 --> 01:20:13,160 Speaker 1: a great job. We're not criticizing the guys running this business. 1750 01:20:13,160 --> 01:20:15,880 Speaker 1: They don't create the valuation. That's the ticket investors who 1751 01:20:15,920 --> 01:20:18,920 Speaker 1: do at all, speculators and these people people buying Temple 1752 01:20:18,920 --> 01:20:22,240 Speaker 1: webs are now aren't investors. Let's be clear that pure speculators, 1753 01:20:22,680 --> 01:20:24,559 Speaker 1: so we don't buy the managements done a great job. 1754 01:20:24,560 --> 01:20:28,080 Speaker 1: I think in a really tough category, they're outstanding. This 1755 01:20:28,120 --> 01:20:31,320 Speaker 1: business could feasibly drop ninety five percent and still be overvalued, 1756 01:20:31,720 --> 01:20:32,799 Speaker 1: like it is insane. 1757 01:20:32,960 --> 01:20:35,360 Speaker 2: Yeah, I was thinking about if you were in a 1758 01:20:35,439 --> 01:20:39,400 Speaker 2: private market for this business. So on my mega numbers 1759 01:20:39,520 --> 01:20:42,600 Speaker 2: twenty mil ebit. By the way, they do generate like 1760 01:20:42,640 --> 01:20:44,760 Speaker 2: a lot of free cash. I didn't look into it 1761 01:20:44,760 --> 01:20:47,719 Speaker 2: in that much detail. It might be inventory moving around, 1762 01:20:47,840 --> 01:20:51,120 Speaker 2: but like, I'm not exactly sure why you can't generate 1763 01:20:51,479 --> 01:20:54,760 Speaker 2: multiples of your ebitdas free cash forever like that. That 1764 01:20:54,920 --> 01:20:57,559 Speaker 2: just doesn't work like that. But basically, you've got a 1765 01:20:57,600 --> 01:20:59,960 Speaker 2: business at best, like my best numbers would do six 1766 01:21:00,120 --> 01:21:04,479 Speaker 2: twenty five revenue twenty mil ebita in private markets. I 1767 01:21:04,520 --> 01:21:07,840 Speaker 2: cannot see any situation where you could pay one more 1768 01:21:07,880 --> 01:21:10,960 Speaker 2: than one time's revenue for that business. I'm not even 1769 01:21:10,960 --> 01:21:12,320 Speaker 2: sure you could pay that for this business. But that 1770 01:21:12,360 --> 01:21:14,120 Speaker 2: would be six hundred and twenty five million dollars, So 1771 01:21:14,479 --> 01:21:17,240 Speaker 2: that is about I don't know, a bit less than 1772 01:21:17,240 --> 01:21:21,040 Speaker 2: a quarter of the current price, and so that would 1773 01:21:21,040 --> 01:21:23,360 Speaker 2: be let's call it an eighty percent fall on the 1774 01:21:23,400 --> 01:21:25,599 Speaker 2: share price. I think is where this business would say 1775 01:21:25,640 --> 01:21:26,880 Speaker 2: if it was private markets. 1776 01:21:27,040 --> 01:21:28,920 Speaker 1: I think it's been very like, look at I look 1777 01:21:28,920 --> 01:21:31,240 Speaker 1: at our business, and we're basically double these guys, and 1778 01:21:31,240 --> 01:21:33,080 Speaker 1: they might be very generous, right, that might be a 1779 01:21:33,080 --> 01:21:36,080 Speaker 1: generous valuation. We're pretty much double these guys in every metric, 1780 01:21:36,120 --> 01:21:38,840 Speaker 1: and I'm not varying us at a billion dollars. So 1781 01:21:39,160 --> 01:21:41,840 Speaker 1: it's like, this is I think this is a two 1782 01:21:41,880 --> 01:21:43,360 Speaker 1: to like I think we talked about this before, and 1783 01:21:43,400 --> 01:21:44,559 Speaker 1: I think you thought it was one hundred million doll 1784 01:21:44,560 --> 01:21:46,439 Speaker 1: I thought it was two hundred million dollar business. They've 1785 01:21:46,439 --> 01:21:49,360 Speaker 1: executed to that credit. Really well, it just doesn't This 1786 01:21:49,479 --> 01:21:53,080 Speaker 1: is just nonsensical, Like it's really well, completely nonsensical, this 1787 01:21:53,160 --> 01:21:55,680 Speaker 1: valuation and how analysts can be giving this kind of 1788 01:21:55,880 --> 01:21:59,320 Speaker 1: garbage saying that's justified. It's just like, do your job, guys. 1789 01:21:59,640 --> 01:22:02,960 Speaker 1: Even if share prices HI, don't put a number out 1790 01:22:03,040 --> 01:22:06,439 Speaker 1: that justifies these more on speculators bidding the price up, 1791 01:22:06,479 --> 01:22:08,599 Speaker 1: But do the right thing. Give it a valuations round 1792 01:22:08,560 --> 01:22:10,439 Speaker 1: about a million bucks and stand by it. Otherwise you're 1793 01:22:10,439 --> 01:22:12,519 Speaker 1: not doing a job. You're just a charlatan. And any 1794 01:22:12,520 --> 01:22:14,519 Speaker 1: analyst who puts evaluation of more than filming a million 1795 01:22:14,560 --> 01:22:15,360 Speaker 1: bucks is a charlton. 1796 01:22:15,400 --> 01:22:18,840 Speaker 2: And now I'll do rebuttal for that. So the job 1797 01:22:18,880 --> 01:22:23,040 Speaker 2: of the analyst really they're working in an investment banker brokerage, 1798 01:22:23,160 --> 01:22:26,400 Speaker 2: let's call it. And so the thing is, I said, 1799 01:22:26,479 --> 01:22:28,519 Speaker 2: last time we talked about Temple in the Webster that 1800 01:22:28,760 --> 01:22:32,519 Speaker 2: what an analyst said to me very cleverly, was this 1801 01:22:32,600 --> 01:22:35,719 Speaker 2: is the thesis that the believers have and until there's 1802 01:22:35,760 --> 01:22:39,080 Speaker 2: a slowing down of the growth rate or some disaster 1803 01:22:39,160 --> 01:22:42,479 Speaker 2: with the margins like as in they go to zero 1804 01:22:42,560 --> 01:22:45,880 Speaker 2: or negative, that won't disprove the thesis. And so the 1805 01:22:45,880 --> 01:22:47,640 Speaker 2: price will keep going up. And I said that last time, 1806 01:22:47,680 --> 01:22:49,760 Speaker 2: and I said, I think that person's right. I think 1807 01:22:49,800 --> 01:22:51,720 Speaker 2: the price is going to keep going up. Sure enough, 1808 01:22:51,760 --> 01:22:54,120 Speaker 2: it's kept going up. I think you should be softer 1809 01:22:54,200 --> 01:22:58,080 Speaker 2: on analysts, like they're doing an interesting juggle here. The 1810 01:22:58,120 --> 01:23:01,320 Speaker 2: ones that I know are actually very sophisticated and understanding 1811 01:23:01,320 --> 01:23:03,599 Speaker 2: how businesses run. I don't always agree with them. In fact, 1812 01:23:03,720 --> 01:23:06,360 Speaker 2: this is a business I particularly disagree with this analyst, 1813 01:23:06,400 --> 01:23:09,439 Speaker 2: not even before this research. But the truth is they're 1814 01:23:09,439 --> 01:23:12,280 Speaker 2: in a business that says, we're trying to figure out 1815 01:23:12,720 --> 01:23:15,960 Speaker 2: if we're not trying to do an absolute bit of 1816 01:23:16,080 --> 01:23:19,960 Speaker 2: due diligence valuation for a private equity buyer, We're trying 1817 01:23:19,960 --> 01:23:21,439 Speaker 2: to figure out if the share price is going to 1818 01:23:21,479 --> 01:23:24,839 Speaker 2: go up or down, because like that is the industry 1819 01:23:24,840 --> 01:23:27,160 Speaker 2: that we in, and I think that this share price 1820 01:23:27,200 --> 01:23:29,559 Speaker 2: is consistently going up, And to call and to say 1821 01:23:29,640 --> 01:23:31,640 Speaker 2: I think it's going to go down because it's overvalued, 1822 01:23:31,960 --> 01:23:33,840 Speaker 2: that might not be the right answer today. The right 1823 01:23:33,880 --> 01:23:36,120 Speaker 2: answer might be this momentum answer, which is, I think 1824 01:23:36,120 --> 01:23:38,800 Speaker 2: it's going to keep going up until this happens. And 1825 01:23:38,840 --> 01:23:41,439 Speaker 2: so I'm softer on analysts than you. 1826 01:23:42,080 --> 01:23:45,840 Speaker 1: Well, they can say that, they can say. Analysts can 1827 01:23:45,880 --> 01:23:49,040 Speaker 1: say this, my fundamental valuation with the business is two 1828 01:23:49,080 --> 01:23:50,960 Speaker 1: hundred million bucks or two hunred million bucks, but the 1829 01:23:51,000 --> 01:23:53,000 Speaker 1: market is valuing it at two billion. It's going up, 1830 01:23:53,160 --> 01:23:55,280 Speaker 1: and it could keep going up against what we think 1831 01:23:55,280 --> 01:23:59,320 Speaker 1: the intrinsic value. Is the analyst that said enyone's goodbye 1832 01:23:59,320 --> 01:24:02,559 Speaker 1: when it was one hundreds, I totally agree with what 1833 01:24:02,600 --> 01:24:03,160 Speaker 1: you just said. 1834 01:24:03,320 --> 01:24:06,400 Speaker 2: Like that is, I think that would be an unbelievably 1835 01:24:06,439 --> 01:24:08,759 Speaker 2: good if an analyst believe that, like what we believe 1836 01:24:09,040 --> 01:24:13,680 Speaker 2: that'd been unbelievably good research report to say on fundamentals, 1837 01:24:13,720 --> 01:24:16,439 Speaker 2: I think the valuations is but like this seems to 1838 01:24:16,479 --> 01:24:18,600 Speaker 2: be what's driving the share price at the moment. Is 1839 01:24:18,600 --> 01:24:21,839 Speaker 2: it possible it can get there. It's not impossible until 1840 01:24:21,920 --> 01:24:24,120 Speaker 2: there's evidence one way or the other, like that they 1841 01:24:24,120 --> 01:24:25,920 Speaker 2: will get there or they won't get there, and these 1842 01:24:25,920 --> 01:24:28,920 Speaker 2: are the evidence points, then the current trajectory of the 1843 01:24:29,000 --> 01:24:34,400 Speaker 2: stock will probably continue. I find it unbelievable the share price. 1844 01:24:34,479 --> 01:24:37,559 Speaker 2: Like I don't say that in a way other than literal, 1845 01:24:37,720 --> 01:24:41,160 Speaker 2: like it's actually unbelievable. I just want to say, Like, 1846 01:24:41,240 --> 01:24:43,960 Speaker 2: there's also another business called nick Scally. We think that's 1847 01:24:43,960 --> 01:24:44,799 Speaker 2: a very good business. 1848 01:24:44,920 --> 01:24:45,040 Speaker 1: Yea. 1849 01:24:45,360 --> 01:24:48,080 Speaker 2: Now it's a smaller business on the top line. Basically 1850 01:24:48,080 --> 01:24:51,040 Speaker 2: it started off about the same size on the revenue 1851 01:24:51,080 --> 01:24:54,200 Speaker 2: line as finished at the same size as Templar Webster 1852 01:24:54,400 --> 01:24:56,320 Speaker 2: at the end of twenty four but it's only growing 1853 01:24:56,360 --> 01:24:58,479 Speaker 2: ten percent, and so it grew ten percent. It's h 1854 01:24:58,520 --> 01:25:00,760 Speaker 2: one was two hundred and fifty one million dollars. But 1855 01:25:00,840 --> 01:25:04,360 Speaker 2: the difference is like it's it's and it's got some problems. 1856 01:25:04,360 --> 01:25:05,960 Speaker 2: Like I'm not saying that this is the perfect business 1857 01:25:06,040 --> 01:25:08,040 Speaker 2: like the UK is a low margin business for it, 1858 01:25:08,080 --> 01:25:11,360 Speaker 2: and like it's just emerging. But like there's a business 1859 01:25:11,600 --> 01:25:15,880 Speaker 2: that has gross margins north of sixty percent, So that's 1860 01:25:15,880 --> 01:25:18,559 Speaker 2: already music to my ears. The problem is it kind 1861 01:25:18,560 --> 01:25:21,519 Speaker 2: of falling gross margins because of this UK thing. But 1862 01:25:21,600 --> 01:25:25,120 Speaker 2: then it has like E but it keeps eighty million 1863 01:25:25,160 --> 01:25:28,439 Speaker 2: dollars of ebit. Yeah's basically on two hundred and fifty 1864 01:25:28,479 --> 01:25:31,160 Speaker 2: one mil and pays a four percent divid end. So 1865 01:25:31,200 --> 01:25:33,559 Speaker 2: you can have like Nick scale, you can buy this 1866 01:25:33,680 --> 01:25:37,479 Speaker 2: business for what sixty percent of the price of Temple 1867 01:25:37,520 --> 01:25:42,040 Speaker 2: and Webster. You and I would pay many multiples more 1868 01:25:42,600 --> 01:25:44,760 Speaker 2: for this business than template webs The. 1869 01:25:44,680 --> 01:25:47,840 Speaker 1: PA ratio is twenty three versus four hundred and fifty 1870 01:25:47,920 --> 01:25:50,000 Speaker 1: or something that tells the story. 1871 01:25:50,080 --> 01:25:51,840 Speaker 2: Yeah, I think it's only two hundred. Actually I think 1872 01:25:51,840 --> 01:25:54,000 Speaker 2: the p's only two hundred and something. But yes, I 1873 01:25:54,040 --> 01:25:57,680 Speaker 2: think it's trading on something like historicals. There's like a 1874 01:25:58,080 --> 01:26:03,400 Speaker 2: fifteen times ten to fifteen times price to earnings difference, 1875 01:26:03,920 --> 01:26:07,839 Speaker 2: not ten to fifteen difference, Yeah, ten to fifteen times difference. 1876 01:26:08,560 --> 01:26:12,639 Speaker 2: And so I think someone is crazy, and so either 1877 01:26:12,720 --> 01:26:15,360 Speaker 2: wear crazy. It's not impossible we're crazy, Like it's not 1878 01:26:15,400 --> 01:26:17,360 Speaker 2: the first time I've been wrong. You might say it's 1879 01:26:17,360 --> 01:26:19,599 Speaker 2: the first time you will have been this wrong. But 1880 01:26:20,040 --> 01:26:22,280 Speaker 2: I'm pretty confident neither of us are wrong here, Like 1881 01:26:23,920 --> 01:26:26,400 Speaker 2: I haven't been this confidence in Satire. And we remember 1882 01:26:26,400 --> 01:26:28,880 Speaker 2: every analyst was saying Satire was worth four bucks five bucks. 1883 01:26:29,040 --> 01:26:30,200 Speaker 2: I said it was four bucks. I said, this is 1884 01:26:30,200 --> 01:26:32,439 Speaker 2: the best shot I've ever seen. It's now thirty eight cents, 1885 01:26:32,640 --> 01:26:36,080 Speaker 2: so that's ninety percent. Everyone, not the best short that 1886 01:26:36,160 --> 01:26:40,000 Speaker 2: I've ever seen, because it'll be terrified to short this. Wow, 1887 01:26:40,080 --> 01:26:42,240 Speaker 2: can you short that? I mean short satire? 1888 01:26:43,320 --> 01:26:46,639 Speaker 1: You can be a great short yet from a theoretical sense, 1889 01:26:46,720 --> 01:26:48,760 Speaker 1: but there is the fault that was the opposite of 1890 01:26:48,760 --> 01:26:50,719 Speaker 1: a falling knife. It's a falling knife of a short 1891 01:26:50,760 --> 01:26:54,599 Speaker 1: that I'd be very concerned to short these lunar lunacy 1892 01:26:54,640 --> 01:26:56,840 Speaker 1: businesses because you never know when the memoranism is going 1893 01:26:56,840 --> 01:26:59,360 Speaker 1: to switch. But if you can afford to hold the short, 1894 01:26:59,439 --> 01:27:01,720 Speaker 1: this is a short because clearly this Bissons is going 1895 01:27:01,760 --> 01:27:04,720 Speaker 1: to drop significantly, not financial advice, just like sat I did. 1896 01:27:05,160 --> 01:27:07,120 Speaker 1: So there's no I've got yourro doubt. 1897 01:27:06,960 --> 01:27:09,679 Speaker 2: In my mind is at one stage, except you don't 1898 01:27:09,720 --> 01:27:12,320 Speaker 2: feel the same well, let's not get into this too deeply, 1899 01:27:12,360 --> 01:27:15,320 Speaker 2: but let's just say you don't feel the same like 1900 01:27:15,840 --> 01:27:20,760 Speaker 2: concerns about operating practices at templan Webster that you felt 1901 01:27:20,800 --> 01:27:23,439 Speaker 2: at SETI. Yes, yeah, it's Temple Websit is much better, 1902 01:27:23,680 --> 01:27:26,599 Speaker 2: much much better management, much much better business, much better 1903 01:27:26,640 --> 01:27:29,960 Speaker 2: better market. Like everything's better than satire. But in terms 1904 01:27:30,000 --> 01:27:32,959 Speaker 2: of overpricedness, if that's the similar. At one stage, Tesla 1905 01:27:33,320 --> 01:27:37,920 Speaker 2: was maybe what I would have called the greatest unshortable 1906 01:27:38,040 --> 01:27:41,360 Speaker 2: short because it was a religion. You couldn't short it, 1907 01:27:41,400 --> 01:27:44,200 Speaker 2: but you just knew this thing was creating. You just 1908 01:27:44,280 --> 01:27:45,920 Speaker 2: know that you're going to go broke holding on in 1909 01:27:45,960 --> 01:27:49,720 Speaker 2: the meantime. And so I think I think Temple and 1910 01:27:49,720 --> 01:27:52,880 Speaker 2: Webster is an unshortable short at the moment. I agree, 1911 01:27:53,000 --> 01:27:55,320 Speaker 2: And like Tesla's up eighty nine percent this year. Let's 1912 01:27:55,320 --> 01:27:57,800 Speaker 2: not forget it's worth that trillion, so Tesla's hasn't been 1913 01:27:58,120 --> 01:28:00,000 Speaker 2: like Tesla's still at near record highs. 1914 01:28:00,040 --> 01:28:02,880 Speaker 1: So we're in the greatest bubble since nineteen ninety nine. 1915 01:28:02,920 --> 01:28:06,280 Speaker 1: Like it briefly look like deflating after Liberation Day, but 1916 01:28:06,800 --> 01:28:08,760 Speaker 1: interest rates and all that kind of stuff pushed it back. 1917 01:28:08,840 --> 01:28:13,479 Speaker 1: Like this is just insanity every day and being as 1918 01:28:13,520 --> 01:28:16,840 Speaker 1: I said, pricing is determined by the marginal moron, and 1919 01:28:16,840 --> 01:28:18,960 Speaker 1: there's a lot of marginal morons out there. So this 1920 01:28:19,040 --> 01:28:21,280 Speaker 1: is the nine when everbody was saying Buffett was stupid, 1921 01:28:21,320 --> 01:28:23,519 Speaker 1: and Buffet was right, Like in two thousand and six 1922 01:28:23,520 --> 01:28:26,360 Speaker 1: when everybody said the value guys were stupid, they were right, Like, 1923 01:28:26,400 --> 01:28:28,519 Speaker 1: this is just another situation. Unfortunately, if you've got to 1924 01:28:28,520 --> 01:28:31,000 Speaker 1: live through this insanity, and it can take years for 1925 01:28:31,040 --> 01:28:33,080 Speaker 1: it to wash through, but eventually all the morons get 1926 01:28:33,320 --> 01:28:35,200 Speaker 1: washed out, blown up. But we've got to sit back 1927 01:28:35,240 --> 01:28:37,200 Speaker 1: and all we can do is talk about this and 1928 01:28:37,240 --> 01:28:39,160 Speaker 1: point it out and hopefully people listen to us. It 1929 01:28:39,200 --> 01:28:42,479 Speaker 1: might take a very long time. It generally, these massive 1930 01:28:42,479 --> 01:28:44,559 Speaker 1: booms tend to last a couple of years, but we've 1931 01:28:44,560 --> 01:28:46,800 Speaker 1: been this has been going awhile, so I'm not sure. 1932 01:28:47,360 --> 01:28:49,479 Speaker 1: We've seen some signs in the bond market that things 1933 01:28:49,479 --> 01:28:53,240 Speaker 1: aren't all too well. Like I'm not sure. It's hard 1934 01:28:53,280 --> 01:28:55,600 Speaker 1: to predict the timing of these, but I feel like 1935 01:28:55,640 --> 01:28:58,160 Speaker 1: we're coming to coming to midnight on this one. I 1936 01:28:58,160 --> 01:28:59,120 Speaker 1: hope I'm not proven wrong. 1937 01:28:59,160 --> 01:29:03,559 Speaker 2: Again, it's pretty rare that the party ends when interest 1938 01:29:03,640 --> 01:29:06,160 Speaker 2: rates are going down and people feel that interest rates 1939 01:29:06,200 --> 01:29:06,840 Speaker 2: are going down. 1940 01:29:07,000 --> 01:29:09,400 Speaker 1: True, but that there is that much slack. 1941 01:29:09,720 --> 01:29:12,559 Speaker 2: Usually interest rates going down drive the party or the 1942 01:29:12,600 --> 01:29:15,200 Speaker 2: party's already ended, and that's why they're putting interest rates down. 1943 01:29:15,200 --> 01:29:17,080 Speaker 1: Oh that's true. I think there isn't that they haven't 1944 01:29:17,120 --> 01:29:19,200 Speaker 1: got much to play with this time though. Remember in 1945 01:29:19,200 --> 01:29:21,280 Speaker 1: two thousand and sixty straights like seven eight percent, there 1946 01:29:21,320 --> 01:29:22,800 Speaker 1: was plenty to play with, or in two thousand and 1947 01:29:22,840 --> 01:29:25,680 Speaker 1: eight there's just less. There's less to play with this time, 1948 01:29:25,680 --> 01:29:27,840 Speaker 1: which is why I'm so critical the RBA going so early. 1949 01:29:27,880 --> 01:29:30,960 Speaker 1: They've got limited firepower and the RBA have blown fifty 1950 01:29:30,960 --> 01:29:34,320 Speaker 1: BIPs already for no reason. So that's another fed to 1951 01:29:34,360 --> 01:29:36,639 Speaker 1: their credit, to your own power. To his credit, isn't 1952 01:29:36,640 --> 01:29:39,040 Speaker 1: blowing his load too early, but the Australian the idiots 1953 01:29:39,080 --> 01:29:41,880 Speaker 1: running the RBA are. So that's a problem we have here. 1954 01:29:41,920 --> 01:29:43,720 Speaker 1: We're ready drop fifty BIPs, We've only got a few 1955 01:29:43,800 --> 01:29:46,559 Speaker 1: hundred BIPs to go, and that's a real problem. 1956 01:29:46,720 --> 01:29:48,680 Speaker 2: Well, you might be riding this horse for the next 1957 01:29:48,760 --> 01:29:51,760 Speaker 2: three years. I mean, you know, if they if the. 1958 01:29:51,880 --> 01:29:54,000 Speaker 1: We are called the contrarians, were not called the idiots, 1959 01:29:54,000 --> 01:29:56,280 Speaker 1: we called the contrarians. We may be idiots, but we're 1960 01:29:56,320 --> 01:29:56,800 Speaker 1: not called that. 1961 01:29:56,840 --> 01:29:59,280 Speaker 2: But you know, another word for another phrase for contrarian 1962 01:29:59,479 --> 01:30:03,160 Speaker 2: is too early. That is also true. Like it is 1963 01:30:03,320 --> 01:30:06,120 Speaker 2: very common if you're controlling to call it too early 1964 01:30:06,560 --> 01:30:10,840 Speaker 2: and to miss again right. So that is the core 1965 01:30:10,880 --> 01:30:13,840 Speaker 2: reason why our advice is not financialized, also the license reason. 1966 01:30:13,920 --> 01:30:16,519 Speaker 2: But like also even if like regardless, like if you're 1967 01:30:16,840 --> 01:30:19,960 Speaker 2: cynical and you're a contrarian, like you're often going to 1968 01:30:20,320 --> 01:30:22,799 Speaker 2: just call it too early and you get the direction 1969 01:30:22,920 --> 01:30:24,600 Speaker 2: right and the timing too early, and you miss the 1970 01:30:24,600 --> 01:30:26,599 Speaker 2: big boom in value creation. 1971 01:30:26,840 --> 01:30:29,439 Speaker 1: Which is why I don't actually shortstocks in this market, 1972 01:30:29,439 --> 01:30:31,800 Speaker 1: because even though I was very confidence attire and it 1973 01:30:31,840 --> 01:30:34,000 Speaker 1: dropped ninety percent plus and it will continue to drop, 1974 01:30:34,280 --> 01:30:35,880 Speaker 1: I didn't want to short it because, as you say, 1975 01:30:36,240 --> 01:30:38,200 Speaker 1: like you just have to sit on it for god 1976 01:30:38,240 --> 01:30:40,200 Speaker 1: knows how long. And that's not the business I'm in. 1977 01:30:40,200 --> 01:30:41,519 Speaker 1: But there are people who out there who do that 1978 01:30:41,560 --> 01:30:42,760 Speaker 1: and make good money. 1979 01:30:42,479 --> 01:30:45,519 Speaker 2: And well, maybe another way of saying it is the 1980 01:30:45,600 --> 01:30:48,360 Speaker 2: time to tell the time people are receptive to hearing 1981 01:30:48,400 --> 01:30:51,280 Speaker 2: about the evils of alcohol is not when they're all 1982 01:30:51,360 --> 01:30:54,320 Speaker 2: drunk and partying on the tables. And I think that's 1983 01:30:54,320 --> 01:30:56,680 Speaker 2: how I feel about the current time. On that note, 1984 01:30:56,720 --> 01:30:57,720 Speaker 2: I think we better wrap it up. 1985 01:30:57,960 --> 01:31:00,439 Speaker 1: It's getting pretty late here and you need to go 1986 01:31:00,479 --> 01:31:02,920 Speaker 1: and enjoy your day and tell me thank you Mike 1987 01:31:03,040 --> 01:31:05,920 Speaker 1: for sitting through this. Enjoy your switch to for next 1988 01:31:05,920 --> 01:31:08,759 Speaker 1: week if we went hear much from you and obviously 1989 01:31:08,880 --> 01:31:15,360 Speaker 1: enjoying your time up in Israel. 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