WEBVTT - Janine Allis: the extended interview 0:00:04.720 --> 0:00:09.360 The Australian Financial Review. Hello, and welcome to fifteen Minutes 0:00:09.360 --> 0:00:12.080 with the Boss. I really hope you enjoyed last week's 0:00:12.119 --> 0:00:15.240 extended version of Matt Common, the Chief executive of Commwealth Bank. 0:00:15.520 --> 0:00:18.280 This week we're going to play an extended version of 0:00:18.320 --> 0:00:21.239 the podcast we recorded a couple of months ago with 0:00:21.400 --> 0:00:24.600 Janine Alice, the founder of Boost Juice. Again. There were 0:00:24.640 --> 0:00:27.480 so many great takeaways that just didn't make the final cut, 0:00:27.680 --> 0:00:31.560 So really hoping you'll enjoy a fuller conversation with Janine. 0:00:32.080 --> 0:00:38.279 Next week we were returned to our normal programming. Please enjoy. 0:00:41.760 --> 0:00:47.680 I really care about future, Jenny. I had an AHA 0:00:47.800 --> 0:00:50.360 moment years ago. I remember being in be Haven Beach 0:00:50.560 --> 0:00:53.080 in Victoria and I saw a woman, she was probably 0:00:53.080 --> 0:00:55.600 eighty eight, with a surfboard under her arm, and I said, 0:00:55.600 --> 0:01:01.920 I want to be her. You talk about this imposter syndrome, right, 0:01:01.960 --> 0:01:07.520 I think it's just bullshit. Right. 0:01:08.560 --> 0:01:11.680 Hi, I'm Sally Patton, editor of Boss from the Australian 0:01:11.680 --> 0:01:18.319 Financial Review, and welcome to fifteen Minutes with the Boss, 0:01:20.280 --> 0:01:24.039 a podcast about success and failure and everything in between. 0:01:24.480 --> 0:01:26.520 And along the way we're hoping to get some great 0:01:26.720 --> 0:01:31.200 advice from our leaders. My guest today is Jeanine Alis, 0:01:31.440 --> 0:01:34.720 the founder of Boost Juice and the chairman of retail Zoo. 0:01:34.880 --> 0:01:37.080 Hi Jeene, How are you good? How are you very well? 0:01:37.120 --> 0:01:38.800 Thank you, thank you so much for coming in today. 0:01:41.360 --> 0:01:43.600 You are the founder of boost Juice and the chairman 0:01:43.640 --> 0:01:48.200 of retail Zoo, which houses boost Soulsa's Fresh Mechs Grill 0:01:48.720 --> 0:01:51.520 and Betty's Burgers, and you also sit on the board 0:01:51.520 --> 0:01:55.240 of Cogan, the online retailer. You started Boosting two thousand 0:01:55.240 --> 0:01:57.200 and when you are thirty two, and there are now 0:01:57.280 --> 0:02:00.920 eight hundred and fifty stores in thirteen country and you 0:02:01.000 --> 0:02:03.800 also have about sixty Betty's Burgers. That sounds like a 0:02:03.840 --> 0:02:05.720 lot to keep you busy. But on top of all 0:02:05.760 --> 0:02:08.400 of that, you are a previous winner of the Telstra 0:02:08.440 --> 0:02:11.360 Businesswoman of the Year, and you've appeared on Shak Tank, 0:02:11.800 --> 0:02:16.239 Australian Survivor, Celebrity Apprentice and Gordon Ramsay's Food Stars. You're 0:02:16.280 --> 0:02:19.000 everywhere No, No, Yeah, I've been busy. I say yes 0:02:19.040 --> 0:02:22.640 a lot. You do. Yeah. Actually, do you make a 0:02:22.680 --> 0:02:23.680 point of saying yes? 0:02:24.000 --> 0:02:25.600 I do. I think life's more interesting if you say 0:02:25.680 --> 0:02:28.520 yes before you say no, Because no means safe, no 0:02:28.639 --> 0:02:31.480 means you know, don't you put yourself out there? So 0:02:31.840 --> 0:02:33.959 for me, yes has been fun. 0:02:34.320 --> 0:02:38.120 Oh that's interesting. Yeah, because no means not taking any chances. 0:02:37.720 --> 0:02:40.160 And you don't. The status quo absolutely doesn't change. 0:02:40.240 --> 0:02:42.600 I love that we won't waste any more time. The 0:02:42.639 --> 0:02:47.200 clock starts now. And my first question is, and I'm 0:02:47.240 --> 0:02:50.000 slightly nervous to ask this in your case, what does 0:02:50.000 --> 0:02:52.560 your morning routine look like? What time do you get up? 0:02:52.760 --> 0:02:54.840 The alarm goes off about quarter plus five. I do 0:02:54.919 --> 0:02:57.520 the same thing every morning. So I get up, I 0:02:57.520 --> 0:03:01.720 have vitamins, I do my facial cream, blabblah. I go downstairs. 0:03:01.880 --> 0:03:03.680 By that stage, I've got two dogs and a cat 0:03:03.720 --> 0:03:05.720 following me at my feet. So I feed the cat 0:03:05.760 --> 0:03:08.679 first because it's moles the loudest, so the dogs can wait. 0:03:09.080 --> 0:03:12.399 I then put on my Prana Chai on the pop because. 0:03:12.200 --> 0:03:13.800 It needs to brew, right. 0:03:13.960 --> 0:03:16.239 I then feed the dogs because then they're that stage 0:03:16.240 --> 0:03:18.760 they've done after they've done away right, So then I've 0:03:18.760 --> 0:03:20.760 actually check in and I checked the surf. And so 0:03:20.840 --> 0:03:23.640 by the time the dogs have fed, the dishwashers cleaned, 0:03:23.760 --> 0:03:27.560 and I've had more supplements and I have now got 0:03:27.639 --> 0:03:30.239 my chies now read to brew. I then get in 0:03:30.320 --> 0:03:32.480 my car at about ten to six to six and 0:03:32.520 --> 0:03:33.560 then head to the beach. 0:03:33.720 --> 0:03:35.120 And are you a surfer? 0:03:35.440 --> 0:03:35.680 Yes? 0:03:35.760 --> 0:03:36.880 On longboards or. 0:03:36.880 --> 0:03:39.320 Oh my long long long boards. So yeah, so then 0:03:39.360 --> 0:03:41.720 I find we'd find a wave. Some days successful, some 0:03:41.800 --> 0:03:44.760 days not. But every day I will get in the ocean. 0:03:44.920 --> 0:03:47.600 I truly believe that it's something energetic about the ocean. 0:03:47.640 --> 0:03:50.560 I think that the minerals of the salt and watching 0:03:50.560 --> 0:03:52.560 the sun rise, and I mean it's already proved and 0:03:52.680 --> 0:03:55.320 that the circadian rhythms of watching the sun rise helps 0:03:55.320 --> 0:03:58.440 with sleep. So on every level, it does grounding, it 0:03:58.480 --> 0:04:01.560 does exercise, It does you know, it does the social 0:04:01.600 --> 0:04:04.720 aspect of doing it with a girlfriend. It does the 0:04:04.840 --> 0:04:06.680 mental thing of the challenge. 0:04:06.240 --> 0:04:07.920 Of doing surfing, which is huge. 0:04:08.280 --> 0:04:10.240 And I just get out of the ocean, have a coffee, 0:04:10.280 --> 0:04:12.960 you have a laugh, you break down that wave or 0:04:13.000 --> 0:04:15.080 that thing you missed or how you stuffed it up, 0:04:15.840 --> 0:04:17.560 and then you get on with your day. 0:04:17.760 --> 0:04:19.719 Oh so, have you surved for a long time? 0:04:20.080 --> 0:04:23.040 No, not really. I started surfing when I was forty 0:04:23.560 --> 0:04:25.880 and I was living in Melbourne, so it was kind 0:04:25.880 --> 0:04:28.680 of difficult because it would only be on weekends or 0:04:28.680 --> 0:04:30.839 on holidays. And it was only when I moved to 0:04:30.839 --> 0:04:33.960 the northern Beaches of Sydney that the beach was just 0:04:34.040 --> 0:04:36.520 there that I went right, Okay, well I used to 0:04:36.600 --> 0:04:38.640 lie I liked it, but I never had the opportunities. 0:04:38.640 --> 0:04:41.279 So then yeah, I got my favorite board and yeah, 0:04:41.400 --> 0:04:43.920 me and my board go go for a goat in. 0:04:43.839 --> 0:04:46.719 The water every day. Wow fantastic. So in addition to 0:04:47.000 --> 0:04:49.200 all those vitamins, do you also eat breakfast? 0:04:49.839 --> 0:04:53.320 No, I don't eat breakfast. I will I'll come back 0:04:53.839 --> 0:04:56.800 in the morning and I will after my child because 0:04:56.839 --> 0:04:59.560 my child is pretty juicy. I do a Givani has 0:04:59.600 --> 0:05:02.960 a no sugar yogurt, right, and I'm again very routined. 0:05:03.279 --> 0:05:04.920 So I do that and I mix in with that 0:05:05.360 --> 0:05:10.000 creatine and restrevertol into the yogurt, and then I do 0:05:10.040 --> 0:05:12.200 a fiber in there and then I add in there 0:05:12.360 --> 0:05:15.120 again low sugar musli, which is a cocoa. And so 0:05:15.240 --> 0:05:17.040 that's what I have in the morning. I have that 0:05:17.120 --> 0:05:18.400 while I put the sauna on. 0:05:18.960 --> 0:05:20.960 Do they go on the sauna? Ah? So when you 0:05:21.000 --> 0:05:23.039 do the sauna thing, is that a hot cold or 0:05:23.040 --> 0:05:25.160 is it just a sauna? It's sauna. And then I 0:05:25.240 --> 0:05:27.400 jump in the pool, right, Okay, so you do it 0:05:27.400 --> 0:05:29.599 out doing a bit of hot and cold. Yes, okay, 0:05:29.839 --> 0:05:30.960 that is quite a routine. 0:05:31.080 --> 0:05:33.359 It is, and it's the same thing like now I 0:05:33.440 --> 0:05:35.800 say that. Look, I travel into state and you know, 0:05:35.880 --> 0:05:38.880 things get thrown out. But that is my routine that 0:05:39.160 --> 0:05:40.279 really is working for me. 0:05:40.440 --> 0:05:43.719 Okay. My next question is, can you tell me about 0:05:43.760 --> 0:05:47.480 a pivocial moment in your career, approject that you took on, 0:05:47.600 --> 0:05:50.679 or something that you did that really changed the nature 0:05:50.760 --> 0:05:53.479 and the whole path of what you were doing. Look, 0:05:53.520 --> 0:05:54.840 I think it's the starting boost. 0:05:55.320 --> 0:05:57.760 You know. I was a publicist at the United International 0:05:57.760 --> 0:06:00.599 Pictures for a movie company, and you know a couple 0:06:00.680 --> 0:06:03.080 of things. I had three little kids at home, and 0:06:03.640 --> 0:06:06.800 it was you know, life before and after. And I 0:06:06.839 --> 0:06:10.719 think the interesting thing with boost was naivety got me 0:06:10.760 --> 0:06:12.520 into it because I thought, how hard could it be? 0:06:13.279 --> 0:06:15.360 No one told me if I said to them, I'll 0:06:15.400 --> 0:06:16.919 by the way, I'd like to start at a juice 0:06:16.920 --> 0:06:21.480 bar with no business experience, not a degree in anything. Apparently, 0:06:21.520 --> 0:06:23.120 I'm actually the only degree I've ever got in my 0:06:23.160 --> 0:06:25.400 life is a yoga instructor degree. So I'm actually a 0:06:25.520 --> 0:06:29.240 yoga teacher. And that's kind of it right and so yeah, 0:06:29.279 --> 0:06:32.080 so for me it was really being this young woman 0:06:32.240 --> 0:06:35.160 on a massive learning curve of how to actually work 0:06:35.200 --> 0:06:36.880 out how to run a business because I found the 0:06:38.279 --> 0:06:40.640 weight of getting it right was huge. But I also 0:06:40.720 --> 0:06:43.159 believe that I'm not an expert and ever will be. 0:06:43.720 --> 0:06:46.080 But I'm a student and so I was a student 0:06:46.120 --> 0:06:49.360 of business and how to learn doing business was doing it. 0:06:50.240 --> 0:06:53.039 So did you think long and hard before you set 0:06:53.120 --> 0:06:56.240 up boost or did you just think that's it, I'm 0:06:56.240 --> 0:06:58.760 going to just I'm going to do this. Just that's it. 0:06:58.839 --> 0:06:59.279 Let's see. 0:06:59.360 --> 0:07:02.719 I saw the cad of in America of the smoothie category. 0:07:03.040 --> 0:07:05.080 There was nothing in Australia at the time that had 0:07:05.120 --> 0:07:08.480 anything anything that resembled food. You know, it was fried 0:07:08.520 --> 0:07:11.040 this and fried that or hot pies. And so for 0:07:11.120 --> 0:07:13.600 me to start a business that could get more fruit 0:07:13.640 --> 0:07:16.400 and vegetables in people's diet was like really appealing to me. 0:07:16.440 --> 0:07:18.280 I wanted to create something that I wanted to go 0:07:18.320 --> 0:07:20.480 to as a customer and that was a philosophy. 0:07:20.760 --> 0:07:24.120 Okay, So what was the hardest part about setting it 0:07:24.200 --> 0:07:24.800 up At the time? 0:07:25.120 --> 0:07:28.040 I think everything, Like the year I started was the start. 0:07:28.080 --> 0:07:31.320 This same year that GST came involved and I went, right, Okay, 0:07:31.720 --> 0:07:32.480 don't know how to do that. 0:07:32.520 --> 0:07:33.400 We'll have to work it out. 0:07:33.560 --> 0:07:35.680 So everything was I had to work it out. You know, 0:07:35.720 --> 0:07:40.920 I didn't understand about voltages of equipment. I didn't understand 0:07:41.000 --> 0:07:44.040 about das of science. I didn't understand about leasy, I 0:07:44.040 --> 0:07:46.800 didn't understand I didn't understand about food and stand about 0:07:46.800 --> 0:07:48.680 the food standards code. I can go on for the 0:07:48.680 --> 0:07:50.760 next fifteen minutes about the stuff I didn't understand, which 0:07:50.800 --> 0:07:53.600 I won't. But the thing was that it was just 0:07:53.800 --> 0:07:55.880 doing it and going, Okay, how do I learn? And 0:07:55.880 --> 0:07:57.480 then how do I create a system and how do 0:07:57.560 --> 0:08:00.480 I create a process. So when you look at any brands, 0:08:00.720 --> 0:08:04.160 all brands start within air an idea and then they 0:08:04.200 --> 0:08:07.000 have to become a business that has eight hundred stores 0:08:07.040 --> 0:08:07.800 in thirteen countries. 0:08:08.000 --> 0:08:10.760 Wow, it's a great story. So what's the best piece 0:08:10.800 --> 0:08:12.320 of career advice you've ever been given? 0:08:12.640 --> 0:08:16.360 You know, obviously high slowly and far fast is one thing. 0:08:16.400 --> 0:08:18.560 And making sure because it's all about people. You know, 0:08:18.760 --> 0:08:21.280 your business is only successful as your weakest person. 0:08:21.400 --> 0:08:23.280 On that note, do you have you fired a lot 0:08:23.280 --> 0:08:25.280 of people as soon as their probation or just before 0:08:25.320 --> 0:08:27.160 their probation period has finished. 0:08:27.440 --> 0:08:30.800 Yeah, ideally, yes, that's pretty much. But then sometimes, you 0:08:30.800 --> 0:08:33.240 know the other thing I've done badly is I set 0:08:33.240 --> 0:08:36.160 people up to fail. I don't mean to, but you know, 0:08:36.160 --> 0:08:37.760 if they're really good at something, you go all right, 0:08:37.800 --> 0:08:39.320 I'll give you more and more and more and more, 0:08:39.480 --> 0:08:41.760 and then suddenly they don't want to let you down, 0:08:41.800 --> 0:08:43.320 but they're not capable of what I've given them. 0:08:43.360 --> 0:08:46.120 I've done that before, and that's interesting. So if you 0:08:46.240 --> 0:08:48.640 learned from that and learned how to help people along 0:08:48.679 --> 0:08:51.720 the way rather than to set them up for failure, yeah. 0:08:51.800 --> 0:08:54.480 Look, I have first and foremost acknowledging that maybe they're 0:08:54.559 --> 0:08:59.199 not able to do that next step and or ensuring 0:08:59.240 --> 0:09:01.560 that they're more proper head. So I think the key 0:09:01.640 --> 0:09:04.400 thing with any leader is that before you actually look 0:09:04.440 --> 0:09:07.240 at the person, you look at yourself first. Have I 0:09:07.280 --> 0:09:10.960 given them the resources? Have I given them the opportunity? 0:09:11.240 --> 0:09:12.480 Have I given them the tools? 0:09:12.800 --> 0:09:14.800 So if I've done if I can do that, and 0:09:14.920 --> 0:09:18.200 have I communicated more importantly what I needed done? 0:09:18.480 --> 0:09:19.280 So if I can. 0:09:19.120 --> 0:09:22.280 Tick all those those boxes and often I don't take 0:09:22.320 --> 0:09:24.240 those boxes and right I need to look at that, 0:09:24.800 --> 0:09:26.680 then you can go right Okay, well maybe it's not 0:09:26.720 --> 0:09:29.080 working out. So I think the key thing is people, 0:09:29.480 --> 0:09:32.400 and it's also reviewing people, but not only just it's 0:09:32.400 --> 0:09:35.440 not about firing fast. It's also about how do you 0:09:35.440 --> 0:09:39.479 communicate and be the best possible leader, How do you 0:09:39.520 --> 0:09:41.560 give them the tools for them to be the. 0:09:41.480 --> 0:09:42.839 Best version of themselves? 0:09:43.280 --> 0:09:45.120 And how do you motivate them, you know, how do 0:09:45.200 --> 0:09:48.600 you inspire them to create the unachievable. 0:09:48.880 --> 0:09:52.800 So besides hiring slowly and firing fast, what other great 0:09:52.840 --> 0:09:54.839 piece of career advice have you picked up again? 0:09:54.920 --> 0:09:57.040 With people you know, don't blunt their sword? 0:09:57.160 --> 0:09:58.160 Can you explain that? Yes? 0:09:58.200 --> 0:10:01.080 So what I mean by that is that you know, 0:10:01.120 --> 0:10:04.160 some person is if they're really highly creative, right, and 0:10:04.200 --> 0:10:06.560 you go, right, you're a creative and you're in the role, 0:10:07.160 --> 0:10:10.640 don't try and make them analytical? Right, So, because quite 0:10:10.640 --> 0:10:12.200 often what you do is if you try and go, 0:10:12.520 --> 0:10:14.240 you need to do better paperworking, you need to do this, 0:10:14.320 --> 0:10:15.920 you've got to do all these things or be or 0:10:15.920 --> 0:10:19.400 you've got to do the analytics of what you're doing. Well, 0:10:19.440 --> 0:10:23.480 suddenly you're killing their creativity. And so in actual fact, 0:10:23.520 --> 0:10:26.960 you're better off getting an analytical person with them and 0:10:27.000 --> 0:10:29.280 getting to respect each other and see where the power is. 0:10:29.320 --> 0:10:31.880 That's where the true power comes from. And so not 0:10:31.920 --> 0:10:34.000 blunting this sort I think is really important too, and 0:10:34.040 --> 0:10:36.080 just surround putting the right people in the right roles. 0:10:36.280 --> 0:10:38.200 That's interesting. So do you think the same in terms 0:10:38.240 --> 0:10:41.280 of managements? Just because someone is creative and is really 0:10:41.280 --> 0:10:43.560 good at what they do doesn't necessarily mean they're going 0:10:43.600 --> 0:10:44.480 to be a great manager. 0:10:44.600 --> 0:10:46.640 Correct, And they don't want to be a great manager. 0:10:46.800 --> 0:10:49.440 So have you made the mistake before of promoting someone 0:10:49.440 --> 0:10:51.120 to a manager when actually that was. 0:10:51.280 --> 0:10:54.520 Totally completely you know, and completely and sometimes I don't 0:10:54.520 --> 0:10:56.680 even know it. They just go, oh, I should be 0:10:56.679 --> 0:10:59.680 progressing because I should be. Well no, maybe you just 0:10:59.720 --> 0:11:03.040 love you do and that's okay, you know, so, but 0:11:03.080 --> 0:11:05.240 it's all about people. I think. The other one is 0:11:05.480 --> 0:11:08.240 on a business sense is really understanding the numbers, and 0:11:08.360 --> 0:11:11.640 I do, and so you know, to create make people 0:11:11.640 --> 0:11:15.360 accountable for our own areas. As your business gets bigger, you 0:11:15.440 --> 0:11:18.160 need to still think small. So and how do you 0:11:18.240 --> 0:11:20.680 do that? And how you do it is by going 0:11:20.920 --> 0:11:24.040 making people accountable for their areas. So instead of having 0:11:24.040 --> 0:11:27.960 this big black void of expenses, you break it into areas. 0:11:27.960 --> 0:11:31.320 So people are accountable and rewarded and recognized for ensuring 0:11:31.360 --> 0:11:34.200 they manage those costs or drive those sales. 0:11:34.360 --> 0:11:38.280 Oh so drive the numbers into smaller parcels as you 0:11:38.320 --> 0:11:41.439 possibly can. Correct and give people responsibility for that parcel. 0:11:41.559 --> 0:11:44.120 Correct and educate them to understand it. A lot of 0:11:44.280 --> 0:11:46.200 most people don't understand p and ls, and the P 0:11:46.280 --> 0:11:49.360 and L is the most easy, simple form of maths 0:11:49.400 --> 0:11:50.120 you can possibly do. 0:11:50.320 --> 0:11:52.920 In other words, a profit loss account correct. 0:11:52.600 --> 0:11:54.640 How much income did you get in and what are 0:11:54.640 --> 0:11:55.720 the expenses that went out? 0:11:55.920 --> 0:11:59.200 And what's left? That is no more complicated than that. 0:11:59.200 --> 0:12:03.400 That's also really good advice. I love that. Okay, on 0:12:03.440 --> 0:12:05.720 that note, we are going to take a short break, 0:12:05.720 --> 0:12:08.240 but Jeanine, don't go away. We're going to come back 0:12:08.320 --> 0:12:21.640 and open our lovely chatterbox. Welcome back to fifteen Minutes 0:12:21.679 --> 0:12:24.360 with the Boss. I am Sally Pattion, the editor of Boss, 0:12:24.360 --> 0:12:28.520 and I'm here with Jeanine Alice, the founder of Boost. Now, Jeanine, 0:12:28.840 --> 0:12:38.000 this is our section called the chatterbox in front of you. 0:12:38.080 --> 0:12:40.640 As you can see, is this lovely quite our low 0:12:40.720 --> 0:12:45.360 fire I'm afraid cardboard box inside, which are about fifteen questions. 0:12:45.400 --> 0:12:47.160 I'm going to ask you to pick some out one 0:12:47.160 --> 0:12:49.920 by one and we'll do more Q and A. All 0:12:50.000 --> 0:12:53.280 right there, okay, great, thank you. What's the best or 0:12:53.360 --> 0:12:56.400 worst business idea you've ever had? Let's go with. Do 0:12:56.400 --> 0:12:57.760 you have business ideas all the time? 0:12:58.000 --> 0:13:02.040 No, not necessarily, Okay, no, I suppose. But early on 0:13:02.400 --> 0:13:05.120 there was something called Harry Harry's in early days, which 0:13:05.160 --> 0:13:07.000 I thought it was going to be a children's headdressing 0:13:07.080 --> 0:13:09.319 salon that they have specifically for kids. 0:13:09.360 --> 0:13:10.120 I saw it in brands. 0:13:10.120 --> 0:13:11.840 I thought that'd be a great idea, and then I 0:13:11.880 --> 0:13:13.959 did the business plan and went, it's not going to 0:13:14.040 --> 0:13:16.199 make any money. And I'm never I'm not a hairdresser, 0:13:16.280 --> 0:13:18.559 so but it was a nice idea, but no, No. 0:13:18.679 --> 0:13:21.880 The other one was Tosses, which was a salad bar. 0:13:22.559 --> 0:13:26.160 But didn't realize that there's a lot of English landlords 0:13:26.200 --> 0:13:28.760 and they didn't like the name Tosses because tosses in England, 0:13:29.000 --> 0:13:33.239 that's true, Nanan's not the same as tossing a salad sod. 0:13:34.120 --> 0:13:36.800 So if you happen to sell your current businesses and 0:13:36.880 --> 0:13:39.600 you could serve a business another business, do you know 0:13:39.640 --> 0:13:40.960 what it would be? Do you sort of ever think 0:13:41.000 --> 0:13:42.120 about what that might be. 0:13:42.040 --> 0:13:44.640 Yeah, I think I would like to set up a 0:13:44.720 --> 0:13:45.559 cutting edge. 0:13:45.360 --> 0:13:48.120 Health retreat one day, and you still might do that. Yeah, maybe, 0:13:48.120 --> 0:13:50.599 who knows? Okay, is it one where you're going to 0:13:50.600 --> 0:13:52.440 help me to live in til I'm one hundred? Yeah? 0:13:52.440 --> 0:13:55.080 Why not? Excellent? Okay, loving that, have another fish in 0:13:55.080 --> 0:13:58.240 the box. Let's go, Okay, here we go. Okay, in 0:13:58.280 --> 0:14:01.920 your experience, what is the best way for people to 0:14:01.920 --> 0:14:02.560 get a promotion? 0:14:02.800 --> 0:14:05.840 Do a great job and don't be pushy about it, 0:14:05.880 --> 0:14:07.520 but make sure the right people know that you're doing 0:14:07.559 --> 0:14:10.719 a great job. And I think that when you're when 0:14:10.760 --> 0:14:13.760 you're going for a promotion, don't just sit in front 0:14:13.760 --> 0:14:16.840 of your boss and tell you why it's good for you. 0:14:16.840 --> 0:14:18.839 You need to explain it to them why it's good 0:14:18.840 --> 0:14:19.480 for the business. 0:14:19.760 --> 0:14:22.320 And is that effectively saying this is what I could 0:14:22.360 --> 0:14:24.440 do for the business, and this is why I think 0:14:24.840 --> 0:14:25.680 I'm the right person. 0:14:25.760 --> 0:14:29.160 Correct through evidence, you've noticed that I've done this, this, this, 0:14:29.240 --> 0:14:31.160 and I achieved this, and I was like, I beat 0:14:31.200 --> 0:14:33.360 my budget and I did this. You know, I'd really 0:14:33.440 --> 0:14:35.840 like to progress. And then I would say to them 0:14:36.320 --> 0:14:38.240 what do I need to do with courses or what 0:14:38.240 --> 0:14:40.840 do I need to do to achieve my goal of 0:14:41.280 --> 0:14:45.000 that promotion. So instead of just going I want say, 0:14:45.080 --> 0:14:46.760 all right, this is what I believe I can give 0:14:46.760 --> 0:14:49.040 to the business. But also this is the path I'd 0:14:49.080 --> 0:14:51.000 like to take. What do I need to do to 0:14:51.080 --> 0:14:51.600 achieve that? 0:14:52.040 --> 0:14:55.800 And do you find that women are less good at 0:14:55.840 --> 0:14:56.480 doing that than men? 0:14:56.720 --> 0:14:57.000 Less? So? 0:14:57.120 --> 0:14:58.720 Now are they good? 0:14:58.960 --> 0:15:01.080 We've got to remember that we are not a robot. 0:15:01.560 --> 0:15:05.200 We are human beings that have got thousands of years 0:15:05.400 --> 0:15:08.320 of DNA and how we are right. So, yes, the 0:15:08.360 --> 0:15:10.400 man goes up and goes kills a lion, it comes 0:15:10.400 --> 0:15:12.680 back and we eat it. Right. Women are social right, 0:15:12.720 --> 0:15:15.400 So even even today, if you look at any major 0:15:15.960 --> 0:15:19.400 overseas charities, the most effective charities is when they give 0:15:19.440 --> 0:15:20.880 the money to the women. Right. 0:15:20.960 --> 0:15:21.800 Yes, we all know. 0:15:21.800 --> 0:15:24.800 That, right because they will look after the group. So 0:15:24.920 --> 0:15:28.440 women definitely need recognition, but I think women are now 0:15:28.480 --> 0:15:31.120 starting to go. We also need to be rewarded for that. 0:15:31.440 --> 0:15:34.680 There's any women listening to this. Recognition is important and 0:15:34.720 --> 0:15:36.720 we should but equally know. 0:15:36.720 --> 0:15:41.520 You're worth financially as well as in other areas rather respects. Right, Yeah, okay, no, 0:15:41.600 --> 0:15:43.800 I like that. Okay, next question, have a let's have 0:15:43.840 --> 0:15:47.320 a go who is the person outside of the business 0:15:47.400 --> 0:15:49.880 world whom you most admire and why. 0:15:50.000 --> 0:15:52.280 You know, I don't put people on pedestals. And I 0:15:52.360 --> 0:15:54.440 learned that when I was twenty one year old working 0:15:54.480 --> 0:15:56.400 on Dave Bowi yacht, because I always thought there were 0:15:56.440 --> 0:15:59.080 special people, like there was people that were like super people. 0:15:58.840 --> 0:15:59.760 And there was just us. 0:16:00.360 --> 0:16:03.760 And when I actually work with Bowie, I met Mick 0:16:03.840 --> 0:16:06.640 Jagger and David Bowie, Michael Kain and Robin Williams and 0:16:06.720 --> 0:16:09.760 Eric Idol and all of these type of people, and 0:16:09.840 --> 0:16:13.400 I realized I was just people, right. And then I 0:16:13.400 --> 0:16:15.720 was a publicist for the United International Pictures and I 0:16:15.800 --> 0:16:19.600 met someone like Patrick Stewart and he's not the captain 0:16:19.600 --> 0:16:20.720 of the Star Trek Enterprise. 0:16:21.200 --> 0:16:22.440 I thought he was, but he's not. 0:16:22.640 --> 0:16:27.760 Right. So in actual fact, so musicians, I certainly admire 0:16:27.880 --> 0:16:31.040 God the talent of people who can can act and 0:16:31.080 --> 0:16:33.720 they can you know, they can see. I mean God, 0:16:33.760 --> 0:16:36.960 I admire the talent that's extraordinary. But I think it's 0:16:37.000 --> 0:16:40.120 people that make changes in the world, like Fiona Wood, 0:16:40.680 --> 0:16:44.080 you know, who is an inventor of skin for burns victims, 0:16:44.080 --> 0:16:47.080 which is life changing. She was Austrain of the Year 0:16:47.160 --> 0:16:50.920 and she did skin graphs for burn victims, you know, 0:16:50.960 --> 0:16:54.560 and then you link think of Warren Buffett, right, Warren 0:16:54.600 --> 0:16:59.600 Buffett who is a simple, clear communicator and speaks a 0:16:59.600 --> 0:17:01.000 lot of SATs to a lot of people who want 0:17:01.000 --> 0:17:03.200 to invest. Right, So there's people like that, I go, well, 0:17:03.240 --> 0:17:06.360 and what he uses his money for is to literally 0:17:06.440 --> 0:17:10.480 change the world. Bill Gates. Bill Gates wanted to help 0:17:10.720 --> 0:17:16.119 sanitization in third world countries because why because it is important? 0:17:17.240 --> 0:17:20.399 And so people like that are like extraordinary people. You know, 0:17:20.440 --> 0:17:24.720 people who helped with the vaccine for COVID, whether you 0:17:24.760 --> 0:17:26.600 thought it was right or wrong. Those sort of people 0:17:26.680 --> 0:17:29.960 which are quite extraordinary. Where I always thought one person 0:17:30.000 --> 0:17:32.480 can't change the world, it's whether those type of people 0:17:32.520 --> 0:17:36.360 can actually change how the world is and how we 0:17:36.440 --> 0:17:39.000 think and and what we think is possible. 0:17:39.200 --> 0:17:42.000 So the fact that you have never put anybody up 0:17:42.080 --> 0:17:44.000 on a pedestal, at least since you were in your 0:17:44.040 --> 0:17:47.439 early twenties, has that somehow helped you in business because 0:17:47.480 --> 0:17:50.639 you're not You don't hold people in awe. 0:17:50.200 --> 0:17:53.080 But I also don't hold myself in awe. Right, So 0:17:53.119 --> 0:17:54.760 I don't hold people in all, but I don't hold 0:17:54.760 --> 0:17:57.919 myself in awe. People who work for me, I always 0:17:57.920 --> 0:18:00.439 consider them working with me because I can't do it 0:18:00.440 --> 0:18:02.760 without them, right, I can't do it without it without 0:18:02.800 --> 0:18:05.399 a team of super smart people. And that might be 0:18:05.480 --> 0:18:07.919 the local lawyer or the local accountant. Now, I finished 0:18:07.920 --> 0:18:10.119 school at sixteen, right, My school didn't even go to 0:18:10.200 --> 0:18:12.440 year twelve, was a tech school. But equally, I never 0:18:12.520 --> 0:18:15.359 ever felt that I was less than someone. All I 0:18:15.520 --> 0:18:17.720 felt was in a room that we needed to get 0:18:17.720 --> 0:18:19.960 shit done, and I needed to learn a lot, and 0:18:20.000 --> 0:18:23.880 I hated paying legal fees, right, And so my view 0:18:24.119 --> 0:18:27.400 was I thought, and this didn't actually come to fruition, 0:18:27.480 --> 0:18:30.080 but I used to think, if I'm paying a lawyer 0:18:30.119 --> 0:18:32.200 who's been to school for six years to do law, 0:18:32.680 --> 0:18:35.920 and I'm paying them seven hundred to one thousand dollars 0:18:35.960 --> 0:18:38.600 an hour, I want to not just go is that 0:18:38.600 --> 0:18:39.280 contract right? 0:18:39.520 --> 0:18:39.680 Right? 0:18:39.760 --> 0:18:41.159 I want to make sure they sit down and go 0:18:41.200 --> 0:18:44.439