Speaker 1: On per six PR. This is remember when with Harvey
Speaker 1: Degan and ming.
Speaker 2: Joe Hanson from a marketing Jumpstart is in the studio
Speaker 2: with me right now and she would love to have
Speaker 2: a chat to you. By the way, thank you for
Speaker 2: David in Morley who has sent us to email. I
Speaker 2: owed nothing to do per se with your segment, but
Speaker 2: he said please that we're back to normal show tonight.
Speaker 3: Nice first time this show has been described as normal.
Speaker 3: And David says, go Cleamont and the Fred Dockers. Well,
Speaker 3: the Dockers didn't play, they got to buy.
Speaker 2: But Clermont had a nice little win yesterday OVERSUBI, so
Speaker 2: I'm sure.
Speaker 3: You'd be very happy about that, David. Right. So the
Speaker 3: history of what is Tetris.
Speaker 4: So, Tetris is sort of one of the original video
Speaker 4: games really, and it came out originally it was built
Speaker 4: in the Soviet Union in Russia. It's one of the
Speaker 4: Russian exports and it was in the eighties, in nineteen
Speaker 4: eighty four it came out and then it's so it's
Speaker 4: basically a bunch of shapes that drop down from the top,
Speaker 4: made up of four squares and you have to fit
Speaker 4: them all together and in order to fit them all
Speaker 4: together in one row so that the road clears, and
Speaker 4: if all of the squares don't clear, it sort of
Speaker 4: builds up to the top and then you lose the level.
Speaker 5: Shake.
Speaker 1: You've given me a very strange, perturbed look.
Speaker 3: I'm trying to work out because I'm hopeless of those.
Speaker 2: So I even I stress very seriously when I have
Speaker 2: to have my annual I examinations from the before homologist
Speaker 2: and because they sit in front of this video game thing. Yeah,
Speaker 2: and I don't like that sort of but I do
Speaker 2: have a pretty good beripheral vision, apparently with more good
Speaker 2: luck than good.
Speaker 4: I don't like the eyeblowy thing thing that blows the air
Speaker 4: in your eye.
Speaker 1: I love it.
Speaker 3: That doesn't worry me.
Speaker 2: It's just I don't like having to click on things
Speaker 2: when you see you know, the light click yep. And
Speaker 2: so apparently that was okay last time.
Speaker 4: So you can still play this game for free on
Speaker 4: the Tetris dot com website.
Speaker 1: What do you get if you get it?
Speaker 3: If it happened to solve it? Do you win a
Speaker 3: prize or something?
Speaker 1: I think it's just about getting to the highest level.
Speaker 4: And yeah, I've wasted many hours in my playing this game.
Speaker 4: So they celebrated their forty first birthday this week on
Speaker 4: the sixth of June.
Speaker 3: What's been going for forty one years? That same game?
Speaker 1: Yes?
Speaker 5: Real?
Speaker 3: Yep, No, I was going to say one. I hadn't
Speaker 3: heard about it.
Speaker 1: But it was a puzzle game.
Speaker 4: Basically, it was about fitting pieces together and there were
Speaker 4: lots of different colored squares.
Speaker 3: I must still keep doing the crossword in the west.
Speaker 1: Yeah, okay, have you played mind Sweeper on your computer?
Speaker 2: No?
Speaker 3: All right, I don't play anything on the computer.
Speaker 1: I don't think on the computer.
Speaker 3: I'm on it fun.
Speaker 1: No misspent youth for you.
Speaker 2: Then I had a misspent youth, but there were no
Speaker 2: computers in those days to misspend it upon.
Speaker 4: No.
Speaker 2: I use the computers a hell of a lot for work,
Speaker 2: and I just can't be bothering. My eyes are usually
Speaker 2: dropping out by the time nighttime comes around and got
Speaker 2: to go to bed.
Speaker 3: Had enough of the computer.
Speaker 4: So if anybody is interested in playing it, it is
Speaker 4: available on tetris dot com for slash Tetris hyphen e sixty.
Speaker 2: So can you join Tetris clubs and like you play
Speaker 2: against one another?
Speaker 3: And do you have Tetris socials?
Speaker 4: You know, you go to the pub and no, no, no,
Speaker 4: it's a bit of a bit of a lonesome game.
Speaker 1: Really, it's very very popular.
Speaker 3: Trying to find out something appealing about that.
Speaker 1: My dead call is just to proof that it was
Speaker 1: popular and that they played.
Speaker 4: The game, because my mum gave a very similar reaction
Speaker 4: to yours, like, what's Tetris with you?
Speaker 2: We'll let these young kids play you and are go
Speaker 2: and have a nice quiet dinner together somewhere. Well, they're
Speaker 2: playing Tetris. Tetris.
Speaker 1: So it ended up.
Speaker 4: Reaching the masses when it joined the Nintendo Game Boy,
Speaker 4: and it was sold into the hands of impressionable young
Speaker 4: millennials around the world.
Speaker 1: So I guess I fall.
Speaker 4: So coming thinking about how Tetris didn't Well, it didn't
Speaker 4: invent user experience, which is a thing that we talk
Speaker 4: about a lot in the web industry and websites and
Speaker 4: app development as well. It embodies many of the modern
Speaker 4: UX principles, so it was minimalist. It was simple and
Speaker 4: uncluttered in design. The psychological state of complete immersion allowed
Speaker 4: for flow, so it wasn't overwhelming, it wasn't a difficult
Speaker 4: game to play, and you got immediate feedback so fast
Speaker 4: reactions to player input was really helpful for the game.
Speaker 1: So it's the same thing for websites.
Speaker 4: Like I think a lot of the time we talk about,
Speaker 4: you know, is it easy to navigate a website?
Speaker 1: Why is it?
Speaker 4: If we have a saying in our business where we
Speaker 4: talk about a Franken wife, is your website a Franken wife?
Speaker 4: Which is basically Frankenstein's wife, Where you know, the website
Speaker 4: has just sort of slowly evolved and you're like, oh,
Speaker 4: the website's missing this bolt that on, Oh it's missing
Speaker 4: this bolt, another thing on, and then you kind of
Speaker 4: get to this behemoth of a website that you can't
Speaker 4: find anything on because you kept bolting stuff on, and
Speaker 4: so that whole navigation he became a thing.
Speaker 2: Foks, you want to talk to me? Now's the time? One,
Speaker 2: double three A to eighty two is the number? And
Speaker 2: I see Tetris was not a GUI application. I've heard
Speaker 2: of DUI. What's GUO?
Speaker 1: Some n like d UI.
Speaker 4: G UI is graphical user interface. So it was built
Speaker 4: in DOS for any of any of the nerds out
Speaker 4: there listening to this that are going yeah DOS yeah,
Speaker 4: before Windows, before Windows acronym for what that's good quick,
Speaker 4: Mom might know doctor Google, Doctor Google, Doctor Google knows.
Speaker 4: So it was a text character based platform and it
Speaker 4: wasn't like so nothing. You didn't have buttons or things
Speaker 4: to click on on the X to close the window.
Speaker 4: It was basically text based commands.
Speaker 2: Disc operating system and there we go. Yeah, Matt came
Speaker 2: flying in with that, did he? Yep, you beat doctor
Speaker 2: Google by a short half head.
Speaker 4: So the history of UX design, like the first ever
Speaker 4: website was actually which I was surprised about this.
Speaker 1: I actually thought this happened a lot, a lot earlier.
Speaker 4: It was nineteen ninety one, so Tim Berner Lee Berners
Speaker 4: Lee launches the first ever website text only know him,
Speaker 4: no CSS, which is sure for cascading script. It was
Speaker 4: purely informational and coded and basic HTML. So which hypertext
Speaker 4: markup language?
Speaker 3: So what do you do with.
Speaker 1: Sorry?
Speaker 3: So he was the only one that had that.
Speaker 4: I remember the first website I looked at was the
Speaker 4: Star Wars website and it took forever to load because
Speaker 4: obviously we had dial up internet back then.
Speaker 3: Yeah, I'm not sure.
Speaker 2: What I would have probably the Hawthorne homepage.
Speaker 4: So Mosaic, which was the first graphical web browser was
Speaker 4: released in nineteen ninety three, and this allowed for the
Speaker 4: display of images in line with text, and it was
Speaker 4: hugely for visual design. If you have a look if
Speaker 4: you look up Amazon in the nineties and what their
Speaker 4: website looks like comparatively to what it looks like now,
Speaker 4: it's a thousand times easier to navigate and not eleven
Speaker 4: billion links to click on to.
Speaker 1: Find your thing.
Speaker 4: So we're looking at the birth of visual design in
Speaker 4: the nineties where we started to have tables. And this
Speaker 4: was when I built my first website to impress a
Speaker 4: boy because it was the only way I could think
Speaker 4: about how to talk to him. No, not at all.
Speaker 4: I mean I managed to talk to him, but yeah, no,
Speaker 4: I don't think.
Speaker 5: I impressed much. Next time, I was a strange kid.
Speaker 5: Next no, he was.
Speaker 4: He was a bit of a computer WHI is that
Speaker 4: kid anyway? And so we like we've kind of progressed
Speaker 4: from there. We had flash for a moment that obviously
Speaker 4: we don't have that anymore on websites, but that allowed
Speaker 4: for animation and graphics and effects to happen on websites
Speaker 4: where things sort of slide from the left.
Speaker 2: All right, James has got a question for you. Go on,
Speaker 2: I got a question for the lovely lady that will
Speaker 2: be you.
Speaker 1: Thanks James.
Speaker 4: Yes, yeah, I mean you're making a lot of assumptions
Speaker 4: about me being lovely.
Speaker 2: I will endorse what you have said as one hundred
Speaker 2: percent correct.
Speaker 3: James. Okay, and I should know. Do you think NBN
Speaker 3: will bring back dial up? Is it being funny?
Speaker 1: Yes? I think so.
Speaker 4: NBN was was promised to be this wonderful well wind
Speaker 4: of fast internet, and unfortunately we have slower, slower internet
Speaker 4: than some third world countries. Part of that is because
Speaker 4: we are, especially in Western Australia, we have quite a
Speaker 4: lot of urban sprawl and we're sprawled out quite far
Speaker 4: and a lot of the infrastructure and I only know
Speaker 4: this because I used to work for Telstra in my lifetime.
Speaker 1: Ago was was the infrastructure.
Speaker 4: It wasn't built properly in a lot of suburbs in
Speaker 4: Western Australia because it was subcontracted and you had one
Speaker 4: phone line that was servicing a whole area instead of
Speaker 4: a singular house. And so when the NBN rolled out,
Speaker 4: this was a bit of a problem for certain areas
Speaker 4: and we still have.
Speaker 1: Like when it was originally being brought out.
Speaker 4: It was about having fiber to the direct to the home,
Speaker 4: and then they were like no, no to the node,
Speaker 4: which is the box before you get.
Speaker 1: To the home, and then it's split out to all
Speaker 1: the homes.
Speaker 4: So all the wiring that's still going to your home
Speaker 4: is copperwerring and isn't very particularly faster for anything.
Speaker 1: So I'm just speed. I'm looking for speed man NBN.
Speaker 3: I'm still on one of.
Speaker 1: Those tell on the eighty of cells and.
Speaker 2: It seems to work most of the time. We got
Speaker 2: to let you go soon, but I just do want
Speaker 2: to comment on this. I can't believe, but I do
Speaker 2: know how time is flying by twenty four years since
Speaker 2: when he started using mobiles. And they were those big bricks.
Speaker 3: Weren't they.
Speaker 4: Yeah, yeah, yeah, I had My first mobile was a
Speaker 4: motoroller and it had a bloody big battery and then
Speaker 4: it had a bloody big charger that you had to
Speaker 4: slide it in in order to charge it, and you
Speaker 4: charge it for it.
Speaker 1: But mind you, it lasted forever because it didn't do anything.
Speaker 1: It didn't have any apps.
Speaker 4: You can only make phone calls, which you know, shocking
Speaker 4: a phone making phone call.
Speaker 2: I was going to say, fancy inventing a device to
Speaker 2: make phone calls. The worst thing that ever happened was
Speaker 2: just directing people to text at all costs.
Speaker 3: Yes, that's start me.
Speaker 2: Now you must tell us about marketing, jumpstart, because you've
Speaker 2: had some magnificent successes lately, and I refer usually to
Speaker 2: the one I know about, and that's Jeffrey Thomas, of course,
Speaker 2: with his aviation not only his YouTube channel which you've
Speaker 2: set up, but also he's got a fantastic website forty
Speaker 2: two k.
Speaker 4: Is it forty two kft dot com, which is all
Speaker 4: about airline new news and aviation news and M three
Speaker 4: P seventy and all of that, all that sort of
Speaker 4: ref rauff and we have been helping him and he
Speaker 4: is our greatest advocate, well, one of our greatest advocates,
Speaker 4: runs around telling everybody how wonderful I am, you are.
Speaker 3: You are quite seriously, you do a fantastic Here's.
Speaker 4: YouTube has absolutely done tremendously and I cannot tell people
Speaker 4: enough about it because it's one of the most underutilized
Speaker 4: tools in Australia in terms of marketing or even like
Speaker 4: creating an income for yourself. And they're doing great guns
Speaker 4: they're doing really, really wonderful. So what marketing job Start
Speaker 4: does is about removing barriers to technology and making it
Speaker 4: easier for your business to succeed online and also translate
Speaker 4: what your business actually is to the Internet. Because a
Speaker 4: lot of the time, when I go to a website
Speaker 4: and I've met the person and I know the person
Speaker 4: and I know the business, if I go to the
Speaker 4: website and the website does not really represent who they are,
Speaker 4: it's quite a jarring experience. And so I'm looking to
Speaker 4: solve that. Really is because I want people to meet
Speaker 4: you online and then meet you in person and go, ah,
Speaker 4: I'm not surprised you're exactly the same person you are
Speaker 4: online as you are on the internet.
Speaker 2: Fantastic, alright, fantastic, And we'll reconvene this meeting in a
Speaker 2: few weeks.
Speaker 1: All right, I'll see you then.
Speaker 3: Jolly good, We're
Speaker 2: Going to take a break and then Matt Woods will
Speaker 2: see stars.