1 00:00:07,870 --> 00:00:10,990 S1: Hey there. I'm Osman Farooqui and this is The Drop, 2 00:00:10,990 --> 00:00:14,350 S1: a culture show from the Sydney Morning Herald and The Age, 3 00:00:14,350 --> 00:00:16,959 S1: where we dive into the latest in the world of 4 00:00:16,960 --> 00:00:22,180 S1: pop culture and entertainment. It's another special week on the drop. 5 00:00:22,200 --> 00:00:26,580 S1: We've got two episodes coming out on Thursday. I'll be back, 6 00:00:26,579 --> 00:00:30,120 S1: as usual, with Thomas and Mel to break down the 7 00:00:30,120 --> 00:00:33,150 S1: new season of The Bear and talk a bit more 8 00:00:33,150 --> 00:00:38,070 S1: about the enormous reaction to Bobby and Oppenheimer. But today 9 00:00:38,070 --> 00:00:40,979 S1: I'm really excited to bring you an interview with one 10 00:00:40,979 --> 00:00:45,720 S1: of the biggest musicians on the planet, Colombian pop superstar J. Balvin. 11 00:00:48,420 --> 00:00:53,129 S2: La cabeza Como es mi musica. No, this give me 12 00:00:56,040 --> 00:00:59,880 S2: some wherever I go. 13 00:00:59,880 --> 00:01:05,369 S1: Music Balvin has sold more than 35 million albums. He's 14 00:01:05,370 --> 00:01:09,870 S1: collaborated with Beyonce, gone to number one with Cardi B 15 00:01:09,870 --> 00:01:13,110 S1: and is currently working on a new album with Ed Sheeran, 16 00:01:13,110 --> 00:01:17,250 S1: plus a new solo record. He's known as the Prince 17 00:01:17,250 --> 00:01:20,399 S1: of Reggaeton for the influence he's had on bringing Spanish 18 00:01:20,400 --> 00:01:23,430 S1: language music to the West. And he was in Australia 19 00:01:23,430 --> 00:01:27,210 S1: this week for his first local tour. He very generously 20 00:01:27,209 --> 00:01:29,940 S1: found the time to come hang out with me in 21 00:01:29,940 --> 00:01:33,170 S1: the studio. J. Balvin, Welcome to the show. Thank you 22 00:01:33,170 --> 00:01:33,500 S1: so much. 23 00:01:33,500 --> 00:01:35,540 S3: Thank you. Thank you. I appreciate it, man. Happy to 24 00:01:35,540 --> 00:01:37,880 S3: be here. And super grateful. 25 00:01:37,940 --> 00:01:41,780 S1: Right now in 2023, reggaeton and Latin music generally, it's 26 00:01:41,780 --> 00:01:45,140 S1: one of the biggest genres in the world. And you 27 00:01:45,140 --> 00:01:47,540 S1: yourself have sold tens of millions of records. You've got 28 00:01:47,540 --> 00:01:51,440 S1: billions of streams on YouTube and Spotify, but it wasn't 29 00:01:51,440 --> 00:01:54,050 S1: always like that, right? I want to ask you a 30 00:01:54,050 --> 00:01:56,360 S1: bit about the start of your career and what the 31 00:01:56,360 --> 00:01:58,760 S1: the landscape was like for an artist, you know, from 32 00:01:58,910 --> 00:02:00,440 S1: South America making Latin music. 33 00:02:00,440 --> 00:02:03,770 S3: Yeah. I mean, you know, the, you know, reggaeton basically 34 00:02:03,770 --> 00:02:07,490 S3: started in Puerto Rico, you know, and let's say I 35 00:02:07,490 --> 00:02:10,610 S3: was the outsider because I'm from Colombia. So I kind 36 00:02:10,610 --> 00:02:13,490 S3: of like I went against all the odds because it 37 00:02:13,490 --> 00:02:16,460 S3: was like, why this guy is doing reggaeton? You know 38 00:02:16,460 --> 00:02:18,350 S3: why he's doing reggaeton? Like you got to be from 39 00:02:18,350 --> 00:02:21,950 S3: Puerto Rico to to do reggaeton. And I was like, well, 40 00:02:21,950 --> 00:02:24,950 S3: you know, it seems like football was born in, in, 41 00:02:25,010 --> 00:02:29,180 S3: you know, in UK. And we got amazing players from Colombia, Brazil, Argentina, 42 00:02:29,180 --> 00:02:31,970 S3: you know, not, you know, who's the who's the winners 43 00:02:31,970 --> 00:02:35,060 S3: of the World Cup Argentina's now, you know, so it's 44 00:02:35,060 --> 00:02:38,420 S3: like I saw a big opportunity instead of being like, oh, 45 00:02:38,419 --> 00:02:39,890 S3: it's going to be hard for me, I was like, Well, 46 00:02:39,889 --> 00:02:42,050 S3: I'm going to be the only one. But it took 47 00:02:42,050 --> 00:02:44,060 S3: the time. It took time, of course, you know, through 48 00:02:44,060 --> 00:02:46,640 S3: the different platforms. But, you know, YouTube was the the 49 00:02:46,639 --> 00:02:49,130 S3: big thing at that time. But we also had like 50 00:02:49,130 --> 00:02:52,790 S3: Myspace right before and all this to, you know, to 51 00:02:52,790 --> 00:02:56,150 S3: share our music. But it was definitely tough, you know, 52 00:02:56,150 --> 00:02:59,270 S3: because like, people thought that it was just going to 53 00:02:59,270 --> 00:03:01,850 S3: be like a movement or a jam. I just want 54 00:03:01,850 --> 00:03:04,150 S3: to be just like from one day to another and 55 00:03:04,160 --> 00:03:07,580 S3: just like gone, right? And it's the opposite, you know, 56 00:03:07,580 --> 00:03:11,390 S3: It just kept growing and growing and growing more. So yeah, 57 00:03:11,389 --> 00:03:14,120 S3: of course, the fact that I was the outsider wasn't easier. 58 00:03:14,120 --> 00:03:17,780 S3: But it makes me special, you know, in comparison to 59 00:03:17,780 --> 00:03:20,330 S3: the rest. And then I think we opened the market 60 00:03:20,330 --> 00:03:23,330 S3: for the new artists from our country. And also I 61 00:03:23,330 --> 00:03:25,280 S3: think we, you know, we give a lot of hope 62 00:03:25,280 --> 00:03:27,890 S3: from to the artists, from another countries to be like, okay, 63 00:03:27,919 --> 00:03:30,800 S3: they can do it from Colombia now. We can do 64 00:03:30,800 --> 00:03:32,840 S3: it in Argentina, we can do it in Spain, we 65 00:03:32,840 --> 00:03:35,750 S3: can do it from different parts of the world. So 66 00:03:35,990 --> 00:03:38,840 S3: it's beautiful, man, because, you know, but I can just 67 00:03:38,840 --> 00:03:40,970 S3: I just can say that it was us because there's 68 00:03:40,970 --> 00:03:43,400 S3: a lot of already paved the way for us maybe before. 69 00:03:43,400 --> 00:03:45,200 S1: Who are the kind of artists you were listening to 70 00:03:45,200 --> 00:03:47,600 S1: or being influenced by when you were starting to make music? 71 00:03:47,600 --> 00:03:49,850 S3: Oh, well, it depends, you know, if it's in Spanish 72 00:03:49,850 --> 00:03:51,470 S3: or it's in English, you know, if it was in 73 00:03:51,470 --> 00:03:55,880 S3: English when I started was just like Nirvana, Metallica, offspring, 74 00:03:56,060 --> 00:03:56,840 S3: you know, you were. 75 00:03:56,840 --> 00:03:58,700 S1: Covering Smells Like Teen Spirit. I remember. 76 00:03:58,700 --> 00:04:02,210 S3: Yeah, absolutely. That's that's, that's my thing. Yeah. I used 77 00:04:02,210 --> 00:04:04,070 S3: to do that that song on my, on my shows 78 00:04:04,070 --> 00:04:06,350 S3: doing a cover. So I get inspired by a lot 79 00:04:06,350 --> 00:04:09,590 S3: of rock music, you know, some heavy metals. But then 80 00:04:09,590 --> 00:04:14,300 S3: hip hop, you know, Jay-Z, Nas, 50 Cent, Eminem, all 81 00:04:14,300 --> 00:04:16,700 S3: these ideas, you know, inspired me a lot. But when 82 00:04:16,700 --> 00:04:18,680 S3: it comes to Latin music, well, we have like from 83 00:04:18,680 --> 00:04:21,980 S3: Juan Luis Guerra to, you know, Daddy Yankee. 84 00:04:22,279 --> 00:04:27,289 UU: Sony come in my family. Now we come to us 85 00:04:27,320 --> 00:04:30,380 UU: solely call me by your name. 86 00:04:30,860 --> 00:04:33,739 S3: Which is the The Godfather of, you know, he's the 87 00:04:33,740 --> 00:04:36,920 S3: one who created. So he also was the one who 88 00:04:36,920 --> 00:04:41,180 S3: put the name like a ton. Yeah. So it's beautiful. So, yeah, 89 00:04:41,180 --> 00:04:43,760 S3: they all inspired me a lot. And that's where I'm 90 00:04:43,760 --> 00:04:46,040 S3: at right now. But they paved the way for us. 91 00:04:46,040 --> 00:04:48,620 S3: You know, I think the timing was perfect for us. 92 00:04:48,620 --> 00:04:51,650 S3: You know, now on this global, you know, scene that 93 00:04:51,650 --> 00:04:52,310 S3: we have now. 94 00:04:52,400 --> 00:04:54,980 S1: I want to ask you about that moment when you 95 00:04:54,980 --> 00:04:57,170 S1: mentioned these artists that have been making amazing music for 96 00:04:57,170 --> 00:05:00,800 S1: a long time, but the only time that artists singing 97 00:05:00,800 --> 00:05:04,250 S1: in Spanish really crossed over into the US, into Western 98 00:05:04,250 --> 00:05:07,159 S1: audiences was when they did have English language hits. But 99 00:05:07,160 --> 00:05:09,440 S1: I think that changed a lot in the 20 tens. 100 00:05:09,440 --> 00:05:12,500 S3: It changed because, you know, I was I was like, 101 00:05:12,500 --> 00:05:13,940 S3: you know, I'm not going. I say, I'm not going 102 00:05:13,940 --> 00:05:16,489 S3: to do my my songs two times like one in 103 00:05:16,490 --> 00:05:21,410 S3: English and and another in French and another in Portuguese 104 00:05:21,410 --> 00:05:24,230 S3: and another one, I don't know, you know, in aerobic. 105 00:05:24,230 --> 00:05:27,830 S3: If if one just like to cross over, I'll drive 106 00:05:27,830 --> 00:05:29,720 S3: me crazy, you know, And it's not going to be 107 00:05:29,720 --> 00:05:32,150 S3: the same feeling because like, it's not the same one. 108 00:05:32,150 --> 00:05:34,820 S3: You recorded it in your own language. The language that 109 00:05:34,820 --> 00:05:36,770 S3: you know, like, what are you saying and how are 110 00:05:36,770 --> 00:05:40,670 S3: you saying it? And also you have the right slang. Well, 111 00:05:40,670 --> 00:05:42,530 S3: I wasn't like, I'm not going to do nothing else. 112 00:05:42,529 --> 00:05:44,540 S3: Just like that. I'm going to keep it real to myself. 113 00:05:44,540 --> 00:05:48,890 S3: And I want to do just Spanish. Yeah. And you're crazy. 114 00:05:48,890 --> 00:05:50,300 S3: How are you going to cross over? Like you guys 115 00:05:50,300 --> 00:05:53,030 S3: never going to have, like, a hard number one song 116 00:05:53,029 --> 00:05:56,600 S3: in Billboard? And I was like, Well, let's see, you know? 117 00:05:56,600 --> 00:05:58,490 S3: And we did it with Cardi B and Bad Bunny 118 00:05:58,490 --> 00:06:01,880 S3: like a couple of years ago. Jumble, jumble. I'm bad. 119 00:06:01,880 --> 00:06:04,010 S4: On no. How long do. 120 00:06:04,910 --> 00:06:08,900 UU: Your Lambo I mean go long I spent in the club. 121 00:06:09,080 --> 00:06:10,560 UU: Well you have been to back. 122 00:06:10,610 --> 00:06:12,710 S3: And I was like you see what you see guys. 123 00:06:12,710 --> 00:06:14,620 S3: It was possible. You know it takes the time seeing 124 00:06:14,630 --> 00:06:18,830 S3: happen with me and you know that we reached the song, 125 00:06:18,830 --> 00:06:20,479 S3: you know, number one song, World. 126 00:06:20,660 --> 00:06:21,979 S1: Streams on YouTube so quickly. 127 00:06:21,980 --> 00:06:25,100 S3: Yes. And then, you know, and then we then, you know, 128 00:06:25,100 --> 00:06:28,790 S3: we we also did the most listened artists in the world. 129 00:06:29,029 --> 00:06:32,930 S3: And and that's past. That's something that we have done. 130 00:06:32,930 --> 00:06:36,500 S3: But I'm focusing on what's next, you know. But that's 131 00:06:36,500 --> 00:06:39,529 S3: how we prove that is the time. You know, I 132 00:06:39,529 --> 00:06:41,839 S3: was like, I'm not going to do nothing in English. 133 00:06:41,839 --> 00:06:44,239 S3: There's nothing I have nothing against on it. It just 134 00:06:44,240 --> 00:06:46,460 S3: that I wanted to keep real what I said since 135 00:06:46,460 --> 00:06:48,740 S3: I started. Yeah. And it's happening. 136 00:06:48,740 --> 00:06:50,450 S1: I want to ask you about what's coming because I 137 00:06:50,450 --> 00:06:52,820 S1: know you're working on a very exciting record, but just 138 00:06:52,820 --> 00:06:55,130 S1: just before we get to that kind of the era 139 00:06:55,130 --> 00:06:57,050 S1: that you're in at the moment, I'm really interested on 140 00:06:57,050 --> 00:07:00,740 S1: your perspective as to what was happening then in the 141 00:07:00,740 --> 00:07:05,690 S1: 20 tens that made music that was in Spanish received 142 00:07:05,690 --> 00:07:08,990 S1: such a more receptive audience in the US, which traditionally hadn't. 143 00:07:09,140 --> 00:07:12,140 S3: I think also the new generations are way more open minded, 144 00:07:12,590 --> 00:07:15,860 S3: you know, and they're like more curious. And also they 145 00:07:15,860 --> 00:07:21,000 S3: have new platforms that let them find new artists and 146 00:07:21,020 --> 00:07:21,230 S3: they need. 147 00:07:21,230 --> 00:07:22,070 S1: To discover new. 148 00:07:22,070 --> 00:07:25,790 S3: Sounds exactly. Which make it easy, but also make it harder. 149 00:07:26,330 --> 00:07:29,000 S3: It's like a duality right there because it's like, yeah, 150 00:07:29,000 --> 00:07:31,220 S3: you can you can listen to different artists. But now 151 00:07:31,310 --> 00:07:37,190 S3: every day, 110,000 songs per day. So to stand out, 152 00:07:37,340 --> 00:07:41,480 S3: it's hard, you know, even for artists that are already famous, 153 00:07:41,480 --> 00:07:44,030 S3: quote marks, you know, because it's a lot out there. 154 00:07:44,180 --> 00:07:49,910 S3: So let's say the 2010, we were so blessed that, 155 00:07:49,910 --> 00:07:54,170 S3: you know, we had the opportunity to understand how it works, 156 00:07:54,170 --> 00:07:58,140 S3: the streams and how, you know, try to marketing ourselves 157 00:07:58,640 --> 00:08:01,220 S3: and at that time is really special because like, not 158 00:08:01,220 --> 00:08:03,950 S3: all the artists in Latin Market has like a brand, 159 00:08:03,950 --> 00:08:06,470 S3: you know, like and I'm talking about a brand. It's like, 160 00:08:06,470 --> 00:08:09,800 S3: you know, people can really recognize what we do and 161 00:08:09,800 --> 00:08:14,690 S3: we can touch different bases in culture like fashion, like art, 162 00:08:14,690 --> 00:08:18,230 S3: like sports, you know, trying to, you know, reach a 163 00:08:18,230 --> 00:08:21,280 S3: little bit of everything. So I think in 2010 is 164 00:08:21,320 --> 00:08:24,950 S3: when when people were more like open to listen to 165 00:08:24,950 --> 00:08:27,410 S3: what was going on in Spanish. And I guess in 166 00:08:27,410 --> 00:08:29,630 S3: another of course, in another languages. It's just that we 167 00:08:29,630 --> 00:08:32,599 S3: were so blessed because we're too many that we were, 168 00:08:32,600 --> 00:08:35,479 S3: you know, try and try and deal until we broke 169 00:08:35,480 --> 00:08:36,740 S3: that the law. 170 00:08:36,740 --> 00:08:39,439 S1: And now there is an audience not just for the genre, 171 00:08:39,440 --> 00:08:42,170 S1: but for your music in particular. You're working on your 172 00:08:42,170 --> 00:08:45,070 S1: first record since Jose came out a couple of years ago. Yes. 173 00:08:45,080 --> 00:08:46,429 S1: Can you tell me a bit about it? Like, is 174 00:08:46,429 --> 00:08:49,040 S1: it how different or similar are the other songs you're 175 00:08:49,040 --> 00:08:49,850 S1: working on right now? 176 00:08:49,850 --> 00:08:53,270 S3: Oh no, it's totally different. You know, to me, an 177 00:08:53,270 --> 00:08:57,679 S3: album is always a way of express how you you 178 00:08:57,679 --> 00:08:59,530 S3: see how you want to like you're the one who 179 00:08:59,540 --> 00:09:01,189 S3: is in charge of what you want to express to 180 00:09:01,190 --> 00:09:03,440 S3: the world, right? The same as you do when you 181 00:09:03,440 --> 00:09:05,720 S3: do a show. You know, like what's what's the purpose? 182 00:09:05,720 --> 00:09:07,160 S3: What you want to do, You know what what you 183 00:09:07,160 --> 00:09:10,100 S3: want people to feel. So in this album, like normally 184 00:09:10,100 --> 00:09:13,880 S3: when I do music, it's always more like romantic and 185 00:09:14,150 --> 00:09:18,500 S3: and party. But this album is definitely a party album, 186 00:09:18,920 --> 00:09:21,590 S3: you know? Yeah. It's just like I just want people 187 00:09:21,590 --> 00:09:24,199 S3: to be smiling all the time and forget about whatever 188 00:09:24,200 --> 00:09:27,010 S3: is going on out there and just feel happy and 189 00:09:27,050 --> 00:09:29,870 S3: smile when they're when they listen to the album. So 190 00:09:29,870 --> 00:09:32,930 S3: this album is really special because it's definitely super happy. 191 00:09:33,230 --> 00:09:36,699 S3: It's definitely to dance a lot. It has like 2 192 00:09:36,700 --> 00:09:39,920 S3: or 3 songs that, you know, they're like kind of sad, 193 00:09:39,920 --> 00:09:43,309 S3: you know, like heartbroken feelings, but you also can dance 194 00:09:43,309 --> 00:09:46,010 S3: to it. And and we also, you know, I love 195 00:09:46,070 --> 00:09:49,670 S3: we still experiment new sounds. And when everybody's going to Iraq, 196 00:09:49,670 --> 00:09:51,770 S3: I like to go to the left. You know, like 197 00:09:52,070 --> 00:09:54,770 S3: if you have, you know, I'm on a on a 198 00:09:54,770 --> 00:09:57,920 S3: beautiful position that I don't want to be a follower. 199 00:09:57,920 --> 00:10:00,170 S3: You know, I want to keep doing, you know, making 200 00:10:00,170 --> 00:10:03,650 S3: my own trends. And and it's not that I want 201 00:10:03,650 --> 00:10:05,570 S3: to be different. It's just like that's just my nature 202 00:10:05,570 --> 00:10:07,280 S3: to do different things. 203 00:10:16,809 --> 00:10:18,850 S1: One of the things that I think I love the 204 00:10:18,850 --> 00:10:21,970 S1: most about your music is the amazing collaborations you pull off, 205 00:10:21,970 --> 00:10:25,570 S1: both with other reggaeton artists and others. You mentioned Magenta 206 00:10:25,630 --> 00:10:28,359 S1: with Beyonce as she jumped on the remix. I like it. 207 00:10:29,350 --> 00:10:32,140 S5: I like diamonds. I like stunning. I like shining. I 208 00:10:32,140 --> 00:10:35,470 S5: like million dollar deals with my pen, with some sun. 209 00:10:35,470 --> 00:10:36,640 S5: I like those bananas. 210 00:10:37,990 --> 00:10:42,640 S1: Probably my favorite song of the past decade. That album 211 00:10:42,640 --> 00:10:44,910 S1: is Great Invasion of Privacy. But that track just like 212 00:10:44,920 --> 00:10:45,819 S1: goes so hard. 213 00:10:45,820 --> 00:10:50,380 S3: It's funny because, you know, when when we did that song, 214 00:10:50,380 --> 00:10:54,820 S3: they call us to to Cardi B label and and 215 00:10:54,820 --> 00:10:57,070 S3: they ask like, why should be the single? And I 216 00:10:57,070 --> 00:11:02,089 S3: was like. It's not even a question. Does the single. Yeah. 217 00:11:02,120 --> 00:11:04,220 S3: And they were like, No, you know, I think we're 218 00:11:04,220 --> 00:11:06,770 S3: going to do this. I'm like, okay. Anyway, don't worry. 219 00:11:06,860 --> 00:11:09,260 S3: People are going to let you know what's the real thing. 220 00:11:09,650 --> 00:11:09,860 S1: Right? 221 00:11:09,860 --> 00:11:12,080 S3: Exactly. So I remember they dropped the album and the 222 00:11:12,080 --> 00:11:14,990 S3: same day at the other day when they check the numbers, 223 00:11:14,990 --> 00:11:18,350 S3: it's like, Oh, you were right. This is the single now. 224 00:11:18,350 --> 00:11:20,960 S3: I'm like, I told you guys, you know, because we 225 00:11:20,960 --> 00:11:23,449 S3: knew the time was perfect. You know, we were blessed 226 00:11:23,450 --> 00:11:25,819 S3: that that was the special moment. 227 00:11:26,240 --> 00:11:29,390 S1: Are there any collaborations on this album that you're particularly 228 00:11:29,390 --> 00:11:30,880 S1: excited to share with listeners? 229 00:11:30,890 --> 00:11:33,140 S3: There's a lot. I just, you know, there's a big 230 00:11:33,140 --> 00:11:36,950 S3: surprises there, you know, because I super unexpected and also 231 00:11:36,950 --> 00:11:40,160 S3: the not just in my album, the new songs like 232 00:11:40,160 --> 00:11:44,570 S3: maybe like next year from singles from different artists, you're 233 00:11:44,570 --> 00:11:49,040 S3: going to be like, What is she doing there? Any clues? No, 234 00:11:49,040 --> 00:11:53,360 S3: I can. I can. But just imagine. You can imagine whatever. 235 00:11:55,309 --> 00:11:57,410 S1: I read in another interview, I think from from the 236 00:11:57,410 --> 00:12:00,320 S1: last couple of days that Usher's classic. Yeah. 237 00:12:00,559 --> 00:12:06,780 UU: You're gonna be screaming. Okay. Yeah, yeah, yeah, yeah. 238 00:12:07,280 --> 00:12:10,190 S1: This is like a interpolation or a sample of that 239 00:12:10,190 --> 00:12:11,020 S1: on this new work. 240 00:12:11,030 --> 00:12:15,680 S3: Yes, it's. But this is really special because, you know, 241 00:12:15,679 --> 00:12:18,800 S3: I wanted to sample this song, which I always need, 242 00:12:18,800 --> 00:12:22,040 S3: and understand why no one can sample this special song 243 00:12:22,040 --> 00:12:25,120 S3: because it's such a party vibe. And one day I 244 00:12:25,120 --> 00:12:28,240 S3: was in Paris Fashion Week. He was just, you know, 245 00:12:28,240 --> 00:12:30,429 S3: he was just from my right. I was like, Hey, 246 00:12:30,429 --> 00:12:32,020 S3: I should what up? You know, like, we got to 247 00:12:32,020 --> 00:12:35,950 S3: know like I met him way before. Great guy. And 248 00:12:35,950 --> 00:12:37,569 S3: I asked him like, you know, do you think I 249 00:12:37,570 --> 00:12:40,270 S3: can use, you know, sample for one of my singles? 250 00:12:40,270 --> 00:12:43,030 S3: And he's like, of course I Oh, wow. Awesome. I 251 00:12:43,030 --> 00:12:44,890 S3: was going to say no because no one has done 252 00:12:44,890 --> 00:12:48,700 S3: it before. Yeah, maybe he everybody maybe they were rejected 253 00:12:48,700 --> 00:12:51,699 S3: so many times. And then when I was in the studio, 254 00:12:51,700 --> 00:12:54,580 S3: I was like, Well, let's make it more legit. You know, 255 00:12:54,580 --> 00:12:57,609 S3: we have to have usher in the song. So then 256 00:12:57,610 --> 00:12:59,349 S3: I call him and he was like, You know, I 257 00:12:59,350 --> 00:13:00,370 S3: don't know if you want to be in the song 258 00:13:00,370 --> 00:13:03,160 S3: with like he said, I, of course. So awesome. I 259 00:13:03,160 --> 00:13:05,500 S3: think it's going to it's going to give a lot 260 00:13:05,500 --> 00:13:09,040 S3: of credibility because, you know, besides we're using the sample 261 00:13:09,670 --> 00:13:12,760 S3: and we took it to the to to the year 3000, 262 00:13:13,030 --> 00:13:16,810 S3: you know, just like definitely another you can even compare 263 00:13:16,809 --> 00:13:19,569 S3: you know, we're just like, this is basically another song 264 00:13:19,570 --> 00:13:20,260 S3: that's exciting. 265 00:13:20,260 --> 00:13:21,219 S1: I'm very excited for this. 266 00:13:21,220 --> 00:13:24,760 S3: Yeah, I'm super happy and I've been dropping the song 267 00:13:24,760 --> 00:13:28,030 S3: in this tour that we're doing now, you know, teasing it. 268 00:13:28,510 --> 00:13:31,270 S3: And the feedback is been amazing. You know, people are 269 00:13:31,270 --> 00:13:33,490 S3: just like without even knowing. But when they listen to 270 00:13:33,490 --> 00:13:36,370 S3: the sample when it started, they just go crazy. And 271 00:13:36,370 --> 00:13:38,290 S3: then I'm like, okay, so iconic. 272 00:13:38,290 --> 00:13:39,370 S1: When you hear that straight away. 273 00:13:39,970 --> 00:13:42,700 S3: You know, And for the new kids that they might 274 00:13:42,700 --> 00:13:47,800 S3: never heard about the bit before, the melody still, you know, 275 00:13:48,040 --> 00:13:51,010 S3: it's still so catchy and so powerful that that's what 276 00:13:51,010 --> 00:13:53,050 S3: I love. You know, the people that already know the song, 277 00:13:53,050 --> 00:13:55,660 S3: they have a lot of nostalgia. And also it's going 278 00:13:55,660 --> 00:13:57,219 S3: to be a lot, of course, like love and hey, 279 00:13:57,700 --> 00:14:00,340 S3: which makes all sense because people are going to be like, Okay, 280 00:14:00,340 --> 00:14:02,859 S3: this was my favorite song. Yeah. And why you flip 281 00:14:02,860 --> 00:14:06,760 S3: like this. But you know, I'm I'm really confident about 282 00:14:06,760 --> 00:14:08,650 S3: what we're doing. And I think also Usher, if you 283 00:14:08,650 --> 00:14:11,290 S3: jump on it because he's also confident of. Yeah yeah. 284 00:14:11,290 --> 00:14:12,580 S1: It's good to have his kind of. 285 00:14:12,700 --> 00:14:14,770 S3: People. He'll be like, No, you know, just like, do 286 00:14:14,770 --> 00:14:18,010 S3: yourself tell me what's going on. But then the fact 287 00:14:18,010 --> 00:14:20,050 S3: that he jumped with me in the song is like, 288 00:14:20,050 --> 00:14:22,570 S3: he really definitely believes on it. And yeah, so we 289 00:14:22,570 --> 00:14:23,650 S3: have everything set up for that. 290 00:14:23,650 --> 00:14:26,590 S1: I think it's great hearing how organic these kinds of 291 00:14:26,590 --> 00:14:29,470 S1: interactions are with some of our favorite artists. Oh yeah. 292 00:14:29,470 --> 00:14:34,390 S3: It's really weird when it's sometimes happened with label. Try 293 00:14:34,400 --> 00:14:36,850 S3: to make this connection. It's sometimes like they send you 294 00:14:36,850 --> 00:14:39,010 S3: just some beautiful, amazing song that you just can't say no. 295 00:14:39,010 --> 00:14:42,170 S3: But I but I also mostly all of my all 296 00:14:42,170 --> 00:14:44,740 S3: of my collaborations are being really organic. It's like I 297 00:14:44,740 --> 00:14:46,240 S3: just met the artist. 298 00:14:46,360 --> 00:14:48,880 S1: What was the story with Beyonce jumping on me and 299 00:14:48,880 --> 00:14:50,530 S1: was that her listening to the song and being like, 300 00:14:50,530 --> 00:14:51,280 S1: I got to do this? 301 00:14:51,280 --> 00:14:56,020 S3: The thing was like her daughter Blue, that was her 302 00:14:56,020 --> 00:14:59,170 S3: favorite song. So she was like, Listen to me over 303 00:14:59,170 --> 00:15:01,300 S3: and over again. Over and over again. Over and over again. 304 00:15:01,300 --> 00:15:04,480 S3: I think, you know. So I think she you know, 305 00:15:04,480 --> 00:15:08,480 S3: Beyonce wanted to like. Till I give her a present. So, like, 306 00:15:08,480 --> 00:15:10,729 S3: you know, like I'm here with your favorite artist right 307 00:15:10,730 --> 00:15:13,130 S3: now with the music. And I was in the studio 308 00:15:13,790 --> 00:15:16,100 S3: one day and it was a girl called. Her name 309 00:15:16,100 --> 00:15:19,340 S3: is Melissa. She. She works with Beyonce. I think she 310 00:15:19,340 --> 00:15:22,130 S3: still work with Beyonce, I think. And they just like 311 00:15:22,130 --> 00:15:25,250 S3: randomly asked her like she told me about the story 312 00:15:25,250 --> 00:15:27,110 S3: that she was listening on. The time with the song 313 00:15:27,110 --> 00:15:28,880 S3: was like, well, why don't you ask her if you 314 00:15:28,880 --> 00:15:31,370 S3: want to jump on the song? You know, as Latino, 315 00:15:31,370 --> 00:15:33,290 S3: we love to hustle all the time. So I'm like, 316 00:15:34,040 --> 00:15:36,530 S3: So I made the question and then at the other girl, like, 317 00:15:36,620 --> 00:15:38,840 S3: she's down, like, send her the bid. And I'm like, What? 318 00:15:39,560 --> 00:15:43,130 S3: And then she invited me to Coachella. So it was 319 00:15:43,130 --> 00:15:45,890 S3: like we was beautiful because it wasn't a label thing. 320 00:15:45,890 --> 00:15:48,290 S3: It was it was life, you know? It was like 321 00:15:48,290 --> 00:15:50,210 S3: her daughter listening to the song over and over. 322 00:15:50,210 --> 00:15:52,940 S1: And part of one of the most iconic live performances. 323 00:15:52,940 --> 00:15:54,710 S3: In the history of history. You know, it was the 324 00:15:54,710 --> 00:15:56,390 S3: first time that I, you know, that a black women 325 00:15:56,390 --> 00:15:58,790 S3: have the opportunity to perform. 326 00:16:00,320 --> 00:16:04,340 S6: Are y'all ready, Coachella? I want to see everybody from 327 00:16:04,340 --> 00:16:05,330 S6: the front to the back. 328 00:16:06,080 --> 00:16:15,580 UU: Put your hand up singing now! Hey, hey, Jump. Yeah. 329 00:16:16,420 --> 00:16:18,190 S3: I think was a huge statement. The fact that she 330 00:16:18,190 --> 00:16:20,680 S3: was there, you know, and also there had been a 331 00:16:20,680 --> 00:16:24,220 S3: Latino there. And, you know, to me, it was a 332 00:16:24,220 --> 00:16:26,710 S3: huge blessing to be with her on stage. And that's 333 00:16:26,710 --> 00:16:30,340 S3: such an iconic moment for culture in general. 334 00:16:30,760 --> 00:16:33,610 S1: And Jose, I've heard that maybe there's an Ed Sheeran 335 00:16:33,610 --> 00:16:35,010 S1: collaboration in the works as well. 336 00:16:35,020 --> 00:16:36,730 S3: It is. It is. We have a new album coming 337 00:16:36,730 --> 00:16:38,980 S3: up next year. The album club. Album. Yeah, Hope Album. 338 00:16:39,280 --> 00:16:43,210 S3: That's amazing. Whole album we recorded in France, in Paris 339 00:16:43,540 --> 00:16:45,730 S3: and is really something that I super unexpected in the 340 00:16:45,730 --> 00:16:47,860 S3: fact like we did a whole album, you know, like 341 00:16:47,860 --> 00:16:51,880 S3: we started doing two songs. We met on a hotel. 342 00:16:52,030 --> 00:16:53,950 S3: I was in the gym, he was in the gym. 343 00:16:54,490 --> 00:16:55,390 S3: I was. So you. 344 00:16:55,390 --> 00:16:56,330 S1: Guys met at the. 345 00:16:56,470 --> 00:16:59,410 S3: Gym? So I was like, I saw a guy, a 346 00:16:59,410 --> 00:17:02,320 S3: guy on the treadmill. I was like, that I saw 347 00:17:02,320 --> 00:17:05,439 S3: I saw his left arm. So I googled. I Googled 348 00:17:05,440 --> 00:17:08,740 S3: his left arm. Yeah. Like you see. And he also 349 00:17:08,740 --> 00:17:12,700 S3: was Google on me, my tattoos. So then he, like, 350 00:17:12,700 --> 00:17:14,320 S3: he just got out of the treadmill and I was 351 00:17:14,500 --> 00:17:18,459 S3: in the spinning and the bicycle, you know, and he's like, J. 352 00:17:18,460 --> 00:17:22,960 S3: And I'm like, Ed? And he was like, so cool, 353 00:17:22,960 --> 00:17:26,410 S3: you know, because we we have this immediately connection. Then 354 00:17:26,410 --> 00:17:29,800 S3: we have coffee, we talk. You know, we started having 355 00:17:29,800 --> 00:17:33,369 S3: a really like a cool relationship. And and after that 356 00:17:33,369 --> 00:17:35,109 S3: we said like, well, we're going to do when we're 357 00:17:35,109 --> 00:17:38,139 S3: going to do music, you know, and, and it happened 358 00:17:38,140 --> 00:17:40,720 S3: so organically. And then I call him one day I 359 00:17:40,720 --> 00:17:43,390 S3: was like, okay, we have these two songs. Why don't 360 00:17:43,390 --> 00:17:45,550 S3: we do at least like three and we make an AP? 361 00:17:45,550 --> 00:17:47,860 S3: And he was like, Well, why don't we make an album? Then? 362 00:17:47,859 --> 00:17:50,440 S3: I'm like, Of course I make an album. So it 363 00:17:50,440 --> 00:17:52,780 S3: was that organic, you know? So yeah, we have this, 364 00:17:52,780 --> 00:17:55,810 S3: this amazing album for next year, God willing. And I 365 00:17:55,810 --> 00:17:58,060 S3: think it's going to be such a huge statement. I'm excited. 366 00:17:58,060 --> 00:17:59,920 S1: I mean, that trek south of the border with a 367 00:17:59,920 --> 00:18:03,399 S1: Camilla Cabello and kind of be That's great. It sounds good. 368 00:18:03,400 --> 00:18:04,540 S1: You know, that sort of thing. 369 00:18:04,540 --> 00:18:06,490 S3: You can't you know, you got to be ready for 370 00:18:06,490 --> 00:18:08,590 S3: what we what we did together with the new album. 371 00:18:08,590 --> 00:18:11,710 S3: It's going to be mind blowing, you know, production out 372 00:18:11,710 --> 00:18:14,830 S3: of this world. We have Fred again, which is amazing. 373 00:18:15,100 --> 00:18:18,040 S3: The album is really special. Like you don't see that coming. 374 00:18:18,040 --> 00:18:19,780 S3: And when you listen to him, you're like, Oh wow, 375 00:18:20,020 --> 00:18:20,800 S3: they did this. 376 00:18:20,920 --> 00:18:23,320 S1: That's really exciting. I mean, it's hard to think of 377 00:18:23,530 --> 00:18:26,649 S1: an artist that you haven't collaborated with, but is there 378 00:18:26,650 --> 00:18:29,080 S1: someone in your list or someone who you would love 379 00:18:29,080 --> 00:18:31,300 S1: to do something, whether it's just to jump on a 380 00:18:31,300 --> 00:18:33,580 S1: track with them or do something more? Of course, you. 381 00:18:33,580 --> 00:18:37,360 S3: Know, Drake has always been one of my my favorite artists. Also, 382 00:18:37,359 --> 00:18:39,340 S3: Rihanna is super dope. 383 00:18:39,340 --> 00:18:40,840 S1: If you can get her back in the studio, man, 384 00:18:40,840 --> 00:18:42,190 S1: I think everyone would be very excited. 385 00:18:42,369 --> 00:18:44,380 S3: You know, everybody's been waiting for that for years. But 386 00:18:44,410 --> 00:18:46,390 S3: of course, you know, she just did the Super Bowl. 387 00:18:46,390 --> 00:18:50,830 S3: I think she's okay this year. More than great. I 388 00:18:50,830 --> 00:18:54,670 S3: think you are Rihanna Drake. I haven't worked with the weekend. 389 00:18:54,820 --> 00:18:57,040 S3: I think it's really dope also. I mean, I talked 390 00:18:57,040 --> 00:19:00,879 S3: to him I think not a year ago or something 391 00:19:00,880 --> 00:19:04,359 S3: like that. But I think, you know, this is just 392 00:19:04,359 --> 00:19:07,090 S3: part of the time. You know, it's just like timing. 393 00:19:07,090 --> 00:19:09,970 S3: And I mean, they're like me and you talking vibing. 394 00:19:09,970 --> 00:19:12,909 S3: You know, I think the music has changed a lot. 395 00:19:12,910 --> 00:19:14,209 S3: It's not like it used to be like, you know, 396 00:19:14,260 --> 00:19:16,500 S3: labels send you the song and that. I'm much more like, No, 397 00:19:16,540 --> 00:19:18,100 S3: let me get to know the person or let me 398 00:19:18,100 --> 00:19:20,230 S3: vibe with it. And that's what's going on. 399 00:19:20,710 --> 00:19:22,899 S1: The last thing I wanted to touch on was we 400 00:19:22,900 --> 00:19:26,080 S1: were talking about the kind of crossover success you had, 401 00:19:26,080 --> 00:19:30,369 S1: the 2016, 2017, 2018, particularly with some of those bigger tracks. 402 00:19:30,880 --> 00:19:34,659 S1: That was a pretty complicated time for America as well. 403 00:19:34,660 --> 00:19:38,710 S1: It sort of felt interesting to see audiences really lap 404 00:19:38,710 --> 00:19:43,300 S1: up and enjoy and listen to music from Spanish speaking countries. Yeah, we. 405 00:19:43,300 --> 00:19:47,230 S3: Also were celebrating because at that time, if I'm not mistaken, 406 00:19:47,230 --> 00:19:48,429 S3: Trump was a president. 407 00:19:48,430 --> 00:19:49,810 S1: That's right. That's kind of what I'm thinking. It's like 408 00:19:50,020 --> 00:19:51,250 S1: on one hand, they're backing again. 409 00:19:51,290 --> 00:19:55,570 S3: So it was it was like totally anti-immigration and, you know, 410 00:19:55,570 --> 00:20:00,610 S3: like he said crazy things about Mexico. And I was like, 411 00:20:00,609 --> 00:20:03,520 S3: this kind of happened, you know, like, I think we 412 00:20:03,520 --> 00:20:06,010 S3: got to at least when it comes from music to music, 413 00:20:06,070 --> 00:20:08,530 S3: we got to approve of these people that are worthy. True. 414 00:20:09,130 --> 00:20:13,960 S3: You know, so that showed them that our power is 415 00:20:13,960 --> 00:20:17,169 S3: it's way beyond because like if all the immigrants in 416 00:20:17,170 --> 00:20:20,620 S3: United States stopped for a day, I don't know what's 417 00:20:20,619 --> 00:20:21,790 S3: going to happen with the economy. 418 00:20:22,119 --> 00:20:23,260 S1: Oh, even the radio man. 419 00:20:23,260 --> 00:20:24,369 S7: Imagine, imagine. 420 00:20:25,090 --> 00:20:28,750 S3: You know, we shut down the whole country. Yeah. So, 421 00:20:28,750 --> 00:20:31,990 S3: you know, it's just like we were so proud to 422 00:20:31,990 --> 00:20:34,600 S3: be like, okay, you guys want us out, but we 423 00:20:34,600 --> 00:20:38,290 S3: got to get in more than than we used to 424 00:20:38,560 --> 00:20:40,270 S3: and a lot more powerful than music. 425 00:20:40,270 --> 00:20:42,400 S1: Yeah, yeah, yeah. So it's you saw it as, like, 426 00:20:42,400 --> 00:20:44,200 S1: a way to kind of strike back again. 427 00:20:44,220 --> 00:20:46,810 S3: Yes, absolutely. I was like, you know, like, let's prove 428 00:20:46,810 --> 00:20:48,580 S3: them wrong, You know, let's prove them that we're the 429 00:20:48,580 --> 00:20:49,570 S3: real deal. 430 00:20:49,630 --> 00:20:51,700 S1: Amazing. Jose, thank you so much for your time today. 431 00:20:51,700 --> 00:20:53,080 S8: Really appreciate you for the time. 432 00:20:58,170 --> 00:21:01,199 S1: This episode of The Drop was produced by Che Wong. 433 00:21:01,500 --> 00:21:04,200 S1: If you enjoyed listening to today's episode of The Drop, 434 00:21:04,200 --> 00:21:07,330 S1: make sure to follow us in your favorite podcast app. 435 00:21:07,350 --> 00:21:10,320 S1: Leave us a review or better yet, share it with 436 00:21:10,320 --> 00:21:12,419 S1: a friend. I'm Osman Farooqui. 437 00:21:12,450 --> 00:21:13,290 UU: See you soon.