1
00:00:00,240 --> 00:00:04,200
Speaker 1: Remember last year when Coca Cola got a bunch of

2
00:00:04,240 --> 00:00:09,440
Speaker 1: crap for their Christmas ad that was created by artificial intelligence?

3
00:00:09,480 --> 00:00:17,680
Speaker 2: Oh yes, it's so stupid, a social media crapstorm. Who cares?

4
00:00:18,280 --> 00:00:20,640
Speaker 1: Clearly not Coke, because they're doing it again this year.

5
00:00:20,760 --> 00:00:22,520
Speaker 2: Nige really good. Good for them.

6
00:00:22,680 --> 00:00:25,520
Speaker 1: They even posted a little behind the scenes video on

7
00:00:25,920 --> 00:00:29,360
Speaker 1: how it was made. Now here's the kicker. Even the

8
00:00:29,480 --> 00:00:33,720
Speaker 1: voices explaining the process sound like aiah.

9
00:00:34,240 --> 00:00:37,199
Speaker 3: The big question is probably how a tiny team like

10
00:00:37,360 --> 00:00:41,000
Speaker 3: five specialists, how they managed to churn out and carefully

11
00:00:41,040 --> 00:00:44,720
Speaker 3: refine over seventy thousand video clips in just thirty days.

12
00:00:44,920 --> 00:00:47,159
Speaker 3: That level of precision suggest the team had to go

13
00:00:47,240 --> 00:00:50,640
Speaker 3: way beyond just simple prompting. It basically starts with generitive

14
00:00:50,680 --> 00:00:53,440
Speaker 3: image models, then it moves into these video models for

15
00:00:53,520 --> 00:00:55,760
Speaker 3: the actual animation what we used to fix at the end.

16
00:00:55,960 --> 00:00:59,480
Speaker 1: You're right from the start, giving creatives more freedom, speed

17
00:00:59,560 --> 00:01:04,559
Speaker 1: and control than ever before. Who complains to Coke about

18
00:01:04,560 --> 00:01:09,280
Speaker 1: their commercial? Like unless they show something like graphically inappropriate?

19
00:01:09,840 --> 00:01:13,360
Speaker 1: How dares you use technology in a commercial? How dare you?

20
00:01:13,520 --> 00:01:16,080
Speaker 2: I saw the polar bears mounting each other in the

21
00:01:16,120 --> 00:01:19,000
Speaker 2: background using a Coke bottle.

22
00:01:19,200 --> 00:01:23,560
Speaker 1: Oh, geez, that would be different. I would understand that.

23
00:01:24,120 --> 00:01:26,320
Speaker 1: But the way I see it, two can play at

24
00:01:26,319 --> 00:01:31,600
Speaker 1: that game, notedge. I created a holiday AI commercial with

25
00:01:32,360 --> 00:01:35,800
Speaker 1: my hired talent AI Joe Biden.

26
00:01:37,800 --> 00:01:41,680
Speaker 4: Hey, youse, sacks of crap. It's me Joe, you know

27
00:01:42,880 --> 00:01:47,760
Speaker 4: Joe Montana. Anyway, Merry Christmas. I hope the Easter Bundy

28
00:01:47,760 --> 00:01:52,440
Speaker 4: brings you, you know, a new pancake. Sure I don't

29
00:01:52,480 --> 00:01:56,280
Speaker 4: let that dug cut your pp No. Christmas is for Jesus.

30
00:01:57,080 --> 00:02:02,000
Speaker 4: I like to put soap on my butthole by out.

31
00:02:04,720 --> 00:02:07,600
Speaker 1: I'd challenge you to find a better AI Christmas commercial

32
00:02:07,640 --> 00:02:10,239
Speaker 1: than that with the Hammer and Nigel Show