1 00:00:04,519 --> 00:00:07,760 Speaker 1: Fast food marketing is wild. You've got CEOs out there 2 00:00:07,760 --> 00:00:10,720 Speaker 1: trying to eat your own food for views. Now here's 3 00:00:10,760 --> 00:00:17,279 Speaker 1: the takeaway. Authenticity matters. Authenticity resonates with people, even in 4 00:00:17,360 --> 00:00:20,360 Speaker 1: silly corporate videos. If you want people to trust your brand, 5 00:00:21,480 --> 00:00:23,520 Speaker 1: don't make it look like you just walked out of 6 00:00:23,560 --> 00:00:27,720 Speaker 1: a boardroom. So you remember, the McDonald's CEO posted a 7 00:00:27,800 --> 00:00:32,159 Speaker 1: video of him tasting the new archburger, and social media 8 00:00:32,280 --> 00:00:34,920 Speaker 1: mocked him because it looked like he was just taking small, 9 00:00:35,040 --> 00:00:38,080 Speaker 1: awkward bites and he would call it a product and 10 00:00:38,120 --> 00:00:41,319 Speaker 1: he was just nibbling on it. Well, you've got the 11 00:00:41,360 --> 00:00:46,159 Speaker 1: burger king CEO coming out and mocking him over that 12 00:00:46,800 --> 00:00:50,720 Speaker 1: somewhat painful video clip. Here's the CEO of burger King, 13 00:00:55,520 --> 00:00:57,600 Speaker 1: big bite all the way, and on. 14 00:00:57,760 --> 00:01:01,680 Speaker 2: That right, only one thing a napkin. 15 00:01:04,160 --> 00:01:08,679 Speaker 1: So his name is Tom Curtis. And he responded. But 16 00:01:08,920 --> 00:01:12,640 Speaker 1: then it just gets more absurd because this is McDonald's 17 00:01:12,720 --> 00:01:18,840 Speaker 1: eighteen million dollars a year ceo now on camera describing 18 00:01:19,319 --> 00:01:23,360 Speaker 1: beef notes another video and tempered cheese. They are sticking 19 00:01:23,480 --> 00:01:26,480 Speaker 1: with it, Jim, He's breaking down a big Mac like 20 00:01:26,640 --> 00:01:29,840 Speaker 1: he's hosting a wine tasting. Listen to some of the words. 21 00:01:29,840 --> 00:01:35,120 Speaker 1: He says visual appeal, tempered cheese, beef notes. He even 22 00:01:35,160 --> 00:01:37,440 Speaker 1: says different mouth feel. 23 00:01:38,000 --> 00:01:41,000 Speaker 3: At one point, we're gonna do a little comparison between 24 00:01:41,040 --> 00:01:45,680 Speaker 3: the two, starting with, of course, the iconic McDonald's Big Mac. 25 00:01:45,760 --> 00:01:46,840 Speaker 2: So here we go first. 26 00:01:46,959 --> 00:01:50,560 Speaker 3: Visual appeal is very strong, looks fantastic, can't wait to 27 00:01:50,600 --> 00:01:51,240 Speaker 3: bite into it. 28 00:01:51,320 --> 00:01:52,800 Speaker 2: The cheese is nice and tempered. 29 00:01:54,280 --> 00:01:57,000 Speaker 1: Tempered takes a bigger bite this time. 30 00:01:58,960 --> 00:02:01,600 Speaker 3: You got a great hip of Big Mac sauce in 31 00:02:01,680 --> 00:02:04,960 Speaker 3: that I really I tasted it. I loved it. The 32 00:02:05,080 --> 00:02:07,440 Speaker 3: beef notes there, it all works so well to take 33 00:02:07,520 --> 00:02:11,560 Speaker 3: it may be actually the perfect sandwich, although chicken's not 34 00:02:11,639 --> 00:02:13,040 Speaker 3: going to try to give it a run for the money. 35 00:02:13,080 --> 00:02:15,880 Speaker 2: So let's try the chicken Big Mac and see how 36 00:02:15,880 --> 00:02:16,519 Speaker 2: it compares. 37 00:02:16,960 --> 00:02:22,040 Speaker 3: Same build, so you'll recognize we still have the three buns, 38 00:02:22,160 --> 00:02:26,240 Speaker 3: we still have all the lettuce and cheese, and of 39 00:02:26,240 --> 00:02:29,359 Speaker 3: course the McDonald's Big Mac sauce, but we now have 40 00:02:29,720 --> 00:02:30,720 Speaker 3: two chicken patties. 41 00:02:30,720 --> 00:02:32,600 Speaker 2: So let's give this a try. 42 00:02:33,360 --> 00:02:35,079 Speaker 4: I didn't even know they had a chicken Big Mac. 43 00:02:37,040 --> 00:02:37,560 Speaker 2: Really good. 44 00:02:37,720 --> 00:02:39,880 Speaker 3: One of the things I did like about this Chicken 45 00:02:39,960 --> 00:02:42,480 Speaker 3: Big Mac is the crunchiness of the chicken. 46 00:02:42,520 --> 00:02:42,839 Speaker 2: You got. 47 00:02:42,840 --> 00:02:46,560 Speaker 1: All right, that's enough, sir. This comes in a box. 48 00:02:46,680 --> 00:02:48,440 Speaker 1: You can eat this in your car. 49 00:02:48,680 --> 00:02:52,280 Speaker 4: Right exactly. This isn't some wine from Napa Valley that 50 00:02:52,320 --> 00:02:54,840 Speaker 4: you're you know, look at the legs on this, you know, 51 00:02:54,960 --> 00:02:57,080 Speaker 4: drinking with your pinky stuck up in the air. But 52 00:02:58,040 --> 00:03:00,880 Speaker 4: it's fascinating to see the different fference because if you 53 00:03:00,919 --> 00:03:03,520 Speaker 4: watch the video the McDonald's CEO, he's kind of a 54 00:03:03,520 --> 00:03:08,280 Speaker 4: dorky guy, and he just seemed very stilted and staged 55 00:03:08,360 --> 00:03:11,680 Speaker 4: and like you said, you know, mouthfeel just didn't seem 56 00:03:11,800 --> 00:03:14,120 Speaker 4: very natural. And then burg and by the way, that 57 00:03:14,200 --> 00:03:16,239 Speaker 4: McDonald's video, both of them, they were like two or 58 00:03:16,240 --> 00:03:17,000 Speaker 4: three minutes long. 59 00:03:17,080 --> 00:03:17,839 Speaker 2: These weren't that quick. 60 00:03:17,919 --> 00:03:21,160 Speaker 4: And then you got Burger King total opposite that guy. 61 00:03:21,440 --> 00:03:26,000 Speaker 4: Very Look, I'm a heterosexual male, but I'm comfortable enough 62 00:03:26,000 --> 00:03:28,720 Speaker 4: in my sexuality to say that Burger King CEO, that's 63 00:03:28,720 --> 00:03:31,400 Speaker 4: a good looking guy. Good looking guy, real quick. 64 00:03:31,440 --> 00:03:31,960 Speaker 1: What does he do? 65 00:03:32,440 --> 00:03:34,880 Speaker 4: Bites into the hamburger real fast. He's like, the only 66 00:03:34,920 --> 00:03:36,920 Speaker 4: problem is I don't have a napkin. I said, up 67 00:03:37,120 --> 00:03:39,920 Speaker 4: seven seconds long and he was done. Burger King got 68 00:03:39,960 --> 00:03:42,560 Speaker 4: their message out in seven seconds. McDonald's has had to 69 00:03:42,600 --> 00:03:46,040 Speaker 4: release two two minute videos and kind of clunk their 70 00:03:46,080 --> 00:03:47,960 Speaker 4: way through this to get to where they want to be. 71 00:03:48,120 --> 00:03:50,680 Speaker 1: McDonald's is sticking with it though. They're sticking with the 72 00:03:50,720 --> 00:03:54,040 Speaker 1: CEO marketing guy, and he did a Q and A 73 00:03:54,520 --> 00:03:58,240 Speaker 1: later like he's just a regular guy. I think you're 74 00:03:58,280 --> 00:03:59,960 Speaker 1: gonna see more of him. Get used to it. 75 00:04:00,080 --> 00:04:01,840 Speaker 4: I'm going to Taco Bell forget both of them.