1 00:00:00,200 --> 00:00:02,440 Speaker 1: She rang the bell at the New York Stock Exchange. 2 00:00:02,480 --> 00:00:04,760 Speaker 2: Is there anything Sidney Sweeney can't do? 3 00:00:05,559 --> 00:00:10,080 Speaker 1: Yeah, she was there celebrating her American Eagle brand. And 4 00:00:10,560 --> 00:00:14,000 Speaker 1: you remember the ad Sidney Sweeney has great genes that campaign. 5 00:00:14,080 --> 00:00:17,040 Speaker 2: Oh so she was Okay, I assumed that she was 6 00:00:17,040 --> 00:00:19,439 Speaker 2: going to be ringing the New York Stock Exchange bell 7 00:00:19,880 --> 00:00:22,160 Speaker 2: for her own products, you right, for her new lawn 8 00:00:22,520 --> 00:00:25,040 Speaker 2: lingerie line. But this is actually going back to the 9 00:00:25,040 --> 00:00:28,440 Speaker 2: controversy over the summer when she appeared in the American 10 00:00:28,480 --> 00:00:31,000 Speaker 2: Eagle ad and she was ringing the Stock Exchange bell 11 00:00:31,120 --> 00:00:32,720 Speaker 2: on behalf of American Eagle. 12 00:00:32,840 --> 00:00:35,840 Speaker 1: Yeah, she was there with the CEO of American Eagle 13 00:00:35,960 --> 00:00:40,199 Speaker 1: doing that. But she has launched her own lingerie underwear 14 00:00:40,280 --> 00:00:44,240 Speaker 1: line her her and Justin Bieber is doing that as well. 15 00:00:44,320 --> 00:00:47,720 Speaker 1: So this is the thing. You've got these celebrities now 16 00:00:48,200 --> 00:00:53,760 Speaker 1: expanding their personal apparel brands into this new category underwear. 17 00:00:54,160 --> 00:00:57,480 Speaker 2: Does does does the does a man coming out with 18 00:00:57,560 --> 00:00:59,360 Speaker 2: an It just seems like it doesn't have as much 19 00:00:59,360 --> 00:01:02,560 Speaker 2: of an impact with a dude coming out with an 20 00:01:02,640 --> 00:01:07,080 Speaker 2: underwear line as a famous actress coming out with the 21 00:01:07,160 --> 00:01:11,960 Speaker 2: lingerie line. I mean, who is buying Justin Bieber branded 22 00:01:12,040 --> 00:01:12,800 Speaker 2: tidy whities. 23 00:01:12,959 --> 00:01:17,160 Speaker 1: Maybe they're really nice, maybe they fit you know well, 24 00:01:17,240 --> 00:01:18,000 Speaker 1: And do you. 25 00:01:17,920 --> 00:01:20,679 Speaker 2: Need to do some investigation onto this find every photograph. 26 00:01:20,920 --> 00:01:23,760 Speaker 1: Now, why he was singing the Grammys in his underwear, I. 27 00:01:23,760 --> 00:01:25,679 Speaker 2: Think that's why it was a look. He was launching 28 00:01:25,840 --> 00:01:28,720 Speaker 2: Gorilla marketing. People were up and on if you watch 29 00:01:28,760 --> 00:01:31,600 Speaker 2: the Grammys, and based on the ratings, you didn't. But 30 00:01:31,680 --> 00:01:34,480 Speaker 2: if you watch the Grammys, Justin Bieber performed in his 31 00:01:34,560 --> 00:01:36,479 Speaker 2: underwear and people were shocked. And then the next day 32 00:01:36,520 --> 00:01:38,720 Speaker 2: he came out and he's like, hey, big shock her here, 33 00:01:38,760 --> 00:01:41,720 Speaker 2: big surprise. I'm coming out with my own line of underwear. Now, 34 00:01:41,760 --> 00:01:43,920 Speaker 2: if we can just get Sidney Sweeney to do a 35 00:01:43,959 --> 00:01:48,480 Speaker 2: performance in her lingerie, putting her lingerie line in the forefront, 36 00:01:48,720 --> 00:01:50,400 Speaker 2: I think that's probably the next thing that we can 37 00:01:50,400 --> 00:01:50,840 Speaker 2: expect in this. 38 00:01:50,920 --> 00:01:54,160 Speaker 1: Well, she's been doing all of her promotion for it 39 00:01:54,240 --> 00:01:55,680 Speaker 1: in her underwear. 40 00:01:55,600 --> 00:02:00,480 Speaker 2: Which, by the way, her Seductress collection for what it's called, 41 00:02:00,560 --> 00:02:03,400 Speaker 2: that's what it's called. It's the Seductress collection for the 42 00:02:03,640 --> 00:02:07,640 Speaker 2: Cern brand. Lingerie sold out in record time after it 43 00:02:07,680 --> 00:02:09,880 Speaker 2: was launched. I'm sure they're going to be restocking soon 44 00:02:09,919 --> 00:02:12,080 Speaker 2: and they'll be backing up for sale on the website 45 00:02:12,080 --> 00:02:12,720 Speaker 2: before you know it 46 00:02:13,120 --> 00:02:17,600 Speaker 1: An example of how she's monetizing every aspect of her image.