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Speaker 1: But we've got this pressing story.

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Speaker 2: All right, all right, all right, Matthew McConaughey trademarked his

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Speaker 2: famous catchphrase.

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Speaker 1: All right, all right, all right, Uh, it's meant.

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Speaker 2: To protect against AI misuse and impersonation.

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Speaker 1: This is where we've come to.

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Speaker 3: So if you're not aware of this was from a

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Speaker 3: kind of a mid nineties cult movie. I think it

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Speaker 3: was the first movie Matthew McConaughey was ever in. I

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Speaker 3: think that was the very first for a lot of people.

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Speaker 3: It's called Days Didn't Confused. Yeah, came out about thirty

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Speaker 3: years ago.

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Speaker 1: Nineteen ninety three is when that movie came out.

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Speaker 3: Chase thirty three years ago now. And so he plays

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Speaker 3: this guy that just graduated high school but still hangs

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Speaker 3: out in parties with all the high.

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Speaker 1: Schools they moved on yet.

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Speaker 3: And he's famously trying to, you know, pick up some chicks.

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Speaker 3: And that was there was a line in the movie

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Speaker 3: where he just.

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Speaker 1: Said, hey, pull into a parking lot.

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Speaker 2: It's actually a fast food joint where the you know,

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Speaker 2: you drive up and somebody brings you the food to

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Speaker 2: your car windows.

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Speaker 3: Like a sonic not a drive through, but a drive in.

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Speaker 2: Right, And he says the famous scene here it.

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Speaker 4: Is, Hey, I've been man, Hey, man, he's car you

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Speaker 4: know what? Or how's it going? Many? Pretty good? How's

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Speaker 4: it going with you? Say? Man?

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Speaker 3: You got a joint?

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Speaker 4: Uh no, not on me. Man. It'd be a lot

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Speaker 4: cooler if he did. All right, alright, alright.

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Speaker 1: Yeah, there they go. They're cruising around in their car.

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Speaker 3: How funny that that throwaway line, essentially from a movie

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Speaker 3: that wasn't supposed to turn into a cult classic which

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Speaker 3: did that has now become famous thirty years later, to

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Speaker 3: the point that Matthew McConaughey has to trademarket. I'm actually

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Speaker 3: a little surprised that it took him thirty years to

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Speaker 3: trademarket and he didn't do it before now. But it

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Speaker 3: sounds like the possibility of people stealing it and using

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Speaker 3: it via AI is what the driver was for him

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Speaker 3: to do this.

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Speaker 2: It does include a specific pitch and rhythm details.

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Speaker 1: There have been seven additional trademarks.

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Speaker 3: Wait, wait, a specific pitch and rhythm. Well, I think right, exactly,

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Speaker 3: if I just exact, if I just sat here and said.

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Speaker 1: All right, all right, all right, yeah, that's.

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Speaker 3: Not a copyright infringement. I'm not saying it the way

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Speaker 3: Matthew McConaughey would say.

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Speaker 2: Yeah. He's also got seven different additional trademarks that are

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Speaker 2: tied to his likeness, including a seven second video of

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Speaker 2: him standing on a porch, a three second video of

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Speaker 2: him sitting in front of a Christmas tree. Also another

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Speaker 2: audio clip where he says, just keep living.

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Speaker 1: Do you remember that one?

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Speaker 3: That was also from Dazed and Confused?

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Speaker 1: How much?

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Speaker 3: How many catchphrases came out of that movie from thirty

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Speaker 3: years ago?

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Speaker 2: Apparently it aims to stop any AI generated videos or

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Speaker 2: voices or misuse of his likeness, even if not selling products.

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Speaker 1: So this is just for everything you can't.

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Speaker 2: Use, all right, all right, all right, in any AI

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Speaker 2: generated content.

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Speaker 3: Now, good for him. He's protecting the content that he made.

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Speaker 3: I'm surprised it took thirty years for him to do that,

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Speaker 3: but that is a classic line from a movie that

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Speaker 3: is repeated and I mean has become his catchphrase still

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Speaker 3: thirty years later he used it.

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Speaker 2: Do you remember he used it in a twenty fourteen

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Speaker 2: Oscar acceptance speech.

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Speaker 1: He walked up and he said the line. Crowd went crazy.

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Speaker 3: He did, And in fact, he's a huge University of

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Speaker 3: Texas football fan Texas Longhorns, and frequently for games he's

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Speaker 3: on the sidelines and I've seen him. I've seen him

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Speaker 3: being interviewed on the sidelines of a Texas football game too,

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Speaker 3: where he's let it rip as well.

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Speaker 2: So Paris Hilton has trademarked the phrase that's hot, and

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Speaker 2: Taylor Swift.

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Speaker 1: Has also filed trademarks for several of her song lyrics.

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Speaker 1: But this is where we are.

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Speaker 2: Right now, and athletes, I have to imagine, are going

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Speaker 2: to start trademarking anything for NIL purposes or at least

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Speaker 2: have an AI clib in their contracts for NIL.

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Speaker 3: Yeah, and so obviously, you know, like you said, Paris

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Speaker 3: Hilton and Taylor Swift trademarking some of their phrases, it

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Speaker 3: wasn't as big of a deal to do this. It

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Speaker 3: wasn't necessary for them to do this before AI came about.

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Speaker 1: So you can assume.

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Speaker 3: Going forward, we're going to hear a lot more about this.

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Speaker 3: Individual celebrities, companies, entities that are trademarking things that they're

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Speaker 3: specifically known for to try and give them some sort

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Speaker 3: of protection from it being compromised via AI. What it'll

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Speaker 3: be fascinating is there hasn't been a challenge to any

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Speaker 3: of these copyrights as it relates to AI yet. It'll

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Speaker 3: be interesting to see if these hold up in court

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Speaker 3: the way they think they hope it is