1 00:00:04,400 --> 00:00:05,280 Speaker 1: Did you hear this? 2 00:00:05,559 --> 00:00:07,440 Speaker 2: It is time for the best audio of the day. 3 00:00:07,480 --> 00:00:11,680 Speaker 1: And you know who's back, The CEO of McDonald's. He's 4 00:00:11,720 --> 00:00:15,880 Speaker 1: back and he's eating on camera again. He had a 5 00:00:16,360 --> 00:00:20,200 Speaker 1: interview with the Wall Street Journal to discuss his viral moment, 6 00:00:20,480 --> 00:00:23,640 Speaker 1: and this was when he was taste testing the McDonald's 7 00:00:23,640 --> 00:00:26,800 Speaker 1: Big Arch and for the interview with the Wall Street Journal, 8 00:00:26,800 --> 00:00:29,560 Speaker 1: because nothing says fun like the Wall Street Journal, they 9 00:00:29,600 --> 00:00:32,720 Speaker 1: went down into the McDonald's test kitchen and this time 10 00:00:32,840 --> 00:00:36,160 Speaker 1: he was eating nuggies. You got any advice for somebody 11 00:00:36,240 --> 00:00:37,680 Speaker 1: to have to eat on camera. 12 00:00:38,600 --> 00:00:41,000 Speaker 2: Well, I'd say the biggest thing is just dive right in. 13 00:00:41,159 --> 00:00:44,080 Speaker 3: So I'm looking forward to taking a nice bite out 14 00:00:44,200 --> 00:00:45,599 Speaker 3: this chicken nugget. 15 00:00:46,600 --> 00:00:48,640 Speaker 2: It's a little weird to walk to each other eat. Yeah, 16 00:00:48,680 --> 00:00:50,480 Speaker 2: well imagine how I felt. 17 00:00:52,159 --> 00:00:55,680 Speaker 1: So you had competitors like Burger King and Wendy's responding 18 00:00:55,720 --> 00:00:58,480 Speaker 1: to his Big Arch video where he called it a 19 00:00:58,520 --> 00:01:01,319 Speaker 1: product and he took a tiny, little awkward bite out 20 00:01:01,360 --> 00:01:04,480 Speaker 1: of it, and he got mocked by many people online. 21 00:01:04,800 --> 00:01:08,119 Speaker 1: It's happening again because a lot of people are saying 22 00:01:08,200 --> 00:01:10,960 Speaker 1: he looked disgusted when he bit into the nuggie. 23 00:01:11,000 --> 00:01:13,920 Speaker 3: Well, I mean, this is the return that nobody asked for. 24 00:01:14,040 --> 00:01:16,080 Speaker 3: I mean all of this started because he did this 25 00:01:16,200 --> 00:01:19,319 Speaker 3: awkward video of him tasting the big Arch several weeks ago, 26 00:01:19,640 --> 00:01:22,360 Speaker 3: and it went viral because it looked so goofy and red. 27 00:01:22,560 --> 00:01:24,959 Speaker 3: I mean, it went about as well as a CEO 28 00:01:25,120 --> 00:01:28,760 Speaker 3: of a major company creating social media content you'd think 29 00:01:28,800 --> 00:01:31,880 Speaker 3: would look. And then so to kind of make fun 30 00:01:31,920 --> 00:01:34,000 Speaker 3: of him a little bit. Yeah, the Burger King ceo 31 00:01:34,160 --> 00:01:36,160 Speaker 3: and the Wendy c all these other ceo of fast 32 00:01:36,160 --> 00:01:41,000 Speaker 3: food joints trying their their hamburgers and putting out videos 33 00:01:41,040 --> 00:01:43,959 Speaker 3: on this Why McDonald's thought it was a good idea 34 00:01:44,040 --> 00:01:47,160 Speaker 3: to send him out again after the first one was 35 00:01:47,200 --> 00:01:51,000 Speaker 3: such a disaster, and now to try chicken nuggets. This 36 00:01:51,120 --> 00:01:53,440 Speaker 3: makes absolutely no sense to me. I don't know why 37 00:01:53,440 --> 00:01:55,760 Speaker 3: this guy keeps going in front of the camera. Just 38 00:01:55,800 --> 00:01:58,960 Speaker 3: sit in your office with your spreadsheets and your boardroom 39 00:01:59,200 --> 00:02:03,760 Speaker 3: and PowerPoint presentations and do that. Quit putting yourself out 40 00:02:03,760 --> 00:02:04,640 Speaker 3: there on social media. 41 00:02:04,960 --> 00:02:05,960 Speaker 2: He was sitting down for. 42 00:02:05,960 --> 00:02:08,400 Speaker 1: An interview with The Wall Street Journal, and the main 43 00:02:08,520 --> 00:02:10,799 Speaker 1: point of it was like, you know, hey, how did 44 00:02:10,800 --> 00:02:13,280 Speaker 1: you feel about going viral? He said he found out 45 00:02:13,280 --> 00:02:16,200 Speaker 1: from his children. They were the ones who told him, 46 00:02:16,600 --> 00:02:20,320 Speaker 1: and he said, you think you gotta have thick skin 47 00:02:20,760 --> 00:02:24,959 Speaker 1: when it comes to social media, and that he liked 48 00:02:24,960 --> 00:02:27,160 Speaker 1: it at the end because he knew people were just 49 00:02:27,240 --> 00:02:32,600 Speaker 1: having fun. And that's what McDonald's projects is a fun environment. 50 00:02:32,720 --> 00:02:35,240 Speaker 1: And like I mentioned, nothing sounds fun like sitting down 51 00:02:35,280 --> 00:02:36,400 Speaker 1: with a Wall Street Journal. 52 00:02:36,919 --> 00:02:42,160 Speaker 3: There's a big difference between having fun and people making 53 00:02:42,280 --> 00:02:43,160 Speaker 3: fun of you. 54 00:02:43,520 --> 00:02:45,000 Speaker 2: And that's what happened Jason. 55 00:02:45,160 --> 00:02:47,360 Speaker 3: Yeah, that's what happened on his first video was it 56 00:02:47,400 --> 00:02:50,360 Speaker 3: was people making fun of him. I don't know how 57 00:02:50,400 --> 00:02:52,639 Speaker 3: much fun it was. It was not fun for any 58 00:02:52,680 --> 00:02:54,920 Speaker 3: of us. It was awkward to watch you do it, dude. 59 00:02:55,000 --> 00:02:58,680 Speaker 1: He claims that the attention still boosted the visibility of 60 00:02:58,760 --> 00:03:03,360 Speaker 1: the big Archberg and reflects how brands must engage in 61 00:03:03,440 --> 00:03:08,760 Speaker 1: the modern creator economy. Now, what time does McDonald's start 62 00:03:08,880 --> 00:03:10,000 Speaker 1: serving nuggies? 63 00:03:10,600 --> 00:03:11,720 Speaker 2: It varies on location. 64 00:03:11,880 --> 00:03:14,480 Speaker 3: Some places it's ten thirty, some places it's eleven o'clock, 65 00:03:14,560 --> 00:03:16,079 Speaker 3: So it depends on each lovel When we. 66 00:03:16,000 --> 00:03:18,120 Speaker 1: Were in Washington, DC over the week, and my brother 67 00:03:18,240 --> 00:03:20,040 Speaker 1: was adamant that he was going to get a twenty 68 00:03:20,040 --> 00:03:23,560 Speaker 1: piece chicken McNugget and his wife was saying they're not 69 00:03:23,760 --> 00:03:27,840 Speaker 1: serving yet pulled up into the drive through. She was correct, 70 00:03:27,880 --> 00:03:30,240 Speaker 1: they weren't serving McNuggets. 71 00:03:29,560 --> 00:03:31,200 Speaker 2: Yet because it was nine thirty in the morning. 72 00:03:31,320 --> 00:03:33,799 Speaker 3: Actually worked out because that's one of the areas that 73 00:03:33,880 --> 00:03:35,040 Speaker 3: McDonald's does a great job. 74 00:03:35,120 --> 00:03:39,240 Speaker 2: McDonald's breakfast pretty darn good. I mean pretty darn good. 75 00:03:39,240 --> 00:03:43,080 Speaker 1: You get it, stell in the uh cokes, the soda fountain, 76 00:03:43,200 --> 00:03:47,000 Speaker 1: you know, the drinks, the French fries, and the breakfast. 77 00:03:47,120 --> 00:03:49,440 Speaker 3: Yeah, that's I mean, that's the big selling point for McDonald's. 78 00:03:49,440 --> 00:03:51,320 Speaker 3: The fries, I mean, come on, show me a better 79 00:03:51,320 --> 00:03:53,400 Speaker 3: French fry than the McDonald's French fries. 80 00:03:53,480 --> 00:03:55,080 Speaker 2: They're the best. They're soft drinks. 81 00:03:55,080 --> 00:03:56,680 Speaker 3: We have all heard the stories about how they have 82 00:03:56,720 --> 00:04:00,320 Speaker 3: their special delivery system inside the mechanics that keeps there, 83 00:04:00,360 --> 00:04:03,240 Speaker 3: you know, coke and diet coke and coke zero tasting 84 00:04:03,320 --> 00:04:04,280 Speaker 3: better than anybody else. 85 00:04:04,400 --> 00:04:05,839 Speaker 2: And then their breakfasts are pretty good. 86 00:04:06,040 --> 00:04:09,160 Speaker 3: It's the uh, it's the part that he keeps highlighting 87 00:04:09,200 --> 00:04:12,280 Speaker 3: that people aren't as enamored with at McDonald At McDonald's. 88 00:04:12,360 --> 00:04:14,280 Speaker 1: You don't think he came across as authentic. 89 00:04:14,680 --> 00:04:18,200 Speaker 3: No, he doesn't come across at all. A CEO authentic, 90 00:04:18,279 --> 00:04:19,960 Speaker 3: and the worst part was then you had the Burger 91 00:04:20,080 --> 00:04:22,880 Speaker 3: Kings CEO do his counter video, and he was actually 92 00:04:22,920 --> 00:04:24,920 Speaker 3: a likable guy. He seemed to like to be a 93 00:04:24,960 --> 00:04:27,880 Speaker 3: real likable guy. The CEO of Burger King in direct 94 00:04:27,960 --> 00:04:30,360 Speaker 3: contrast to the CEO of McDonald's