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Speaker 1: Now let's jump into We're still working on a workshopping title.

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Speaker 1: But if the old school didn't pave the way, Spike.

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Speaker 1: This came from Tupac's album I don't know if you're

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Speaker 1: familiar with it, He Against the World.

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Speaker 2: Stop There.

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Speaker 3: You can only do that with Mob Deep and Woo

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Speaker 3: Tang and all of them. If it was the Low Baltimore,

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Speaker 3: I was on it.

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Speaker 1: So yeah, man, look in January, we had the birth

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Speaker 1: of Rock Him, Rock him, very very very pivotal rapper

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Speaker 1: in hip hop history who completely changed what rap was

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Speaker 1: to what rap is now. He is definitely an icon,

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Speaker 1: So it's good to kind of look back and honor him.

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Speaker 1: You know, he was born January fifteen, nineteen sixty eight,

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Speaker 1: so salute to that brother. And before him, you had punchlines,

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Speaker 1: you had party rhymes, you had all that stuff where

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Speaker 1: they were rapping over disco tracks and shit like that.

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Speaker 2: And after him, shit was different.

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Speaker 1: Intricate structure, rhyme schemes, et cetera, et cetera. A couple

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Speaker 1: of questions I have you, guys, man, did he kind

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Speaker 1: of put us into like this sort of space where

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Speaker 1: it became sort of this elitism sort of rap where

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Speaker 1: people would be quit to say, oh, that ain't hip hop,

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Speaker 1: and very dismissive of stuff that doesn't sound like what

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Speaker 1: rappers like him and others from New York were doing.

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Speaker 1: Which is how you know, when you have the stuff

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Speaker 1: that was happening in the South with two Live Crew,

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Speaker 1: et cetera, et cetera, and then you have, of course

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Speaker 1: the other stuff that was happening in Atlanta, all of

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Speaker 1: that stuff got dismissed as not being wrapped. And it

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Speaker 1: could have started with him coming in and changing the

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Speaker 1: game in the way that it was that he did.

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Speaker 2: So what do you guys think about.

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Speaker 4: That it could have possibly started with him? I mean,

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Speaker 4: I mean, I mean, but I don't want to I

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Speaker 4: wouldn't want to say that Rock Kim affected hip hop

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Speaker 4: in a negative way. I guess like I think I

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Speaker 4: would like to stay and that he if he affected

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Speaker 4: hip hop in a positive way by showing how much

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Speaker 4: more it could be. So even if it is the

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Speaker 4: case that that it could had an effect on how

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Speaker 4: people looked at other coasts and things like that and

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Speaker 4: how and what they did, I don't I wouldn't put

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Speaker 4: that all on rock him. I think because of so early.

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Speaker 2: What if I said that because I agree with you.

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Speaker 1: Like it morphed into that and evolved into accepting ability

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Speaker 1: from all these other rappers from the South and all

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Speaker 1: these other coasts, like it's just and it was recognized

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Speaker 1: as like, Okay, we can now understand and appreciate the

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Speaker 1: outcasts of the world, the goodie mobs of the world,

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Speaker 1: et cetera, et cetera.

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Speaker 2: It just took a minute to get there.

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Speaker 4: Yeah, because I think with rock Kim also, although he

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Speaker 4: had the lyricism, the sound was still you dance to it,

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Speaker 4: you still move to it, So it wasn't just a

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Speaker 4: straight lyrical miracle thing. It was just like a really

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Speaker 4: good balance of like lyrics and and just movement right

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Speaker 4: and just jazz right. He brought jazz element and it

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Speaker 4: with some of the well some of the sounds like

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Speaker 4: it was a combination. It was a good combination of rap.

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Speaker 4: So I don't think I don't think it was until

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Speaker 4: you know, cats really started focusing on the lyrics like

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Speaker 4: later on in rap. I think that's what pretty much

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Speaker 4: created that you know, rappers just saying I'm the best

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Speaker 4: at this and the best at that, versus like somebody

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Speaker 4: in Florida. We just we just want to see girls

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Speaker 4: shaking their asses or you know, just party, you know,

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Speaker 4: doing you know, dancing at a party or whatever. We're

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Speaker 4: more focused on that. So I don't know. I feel

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Speaker 4: like rock Kim just had a good blend of both

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Speaker 4: of them. Like like like I said, the music just

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Speaker 4: you know you you bounce to it, Spike, were you

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Speaker 4: a fan?

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Speaker 3: I had to go back and listen because it was

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Speaker 3: one of those things when you're young and you're having

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Speaker 3: a conversation and you like crediting somebody for something, and

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Speaker 3: then somebody old and you're be like, nah, nah, you need.

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Speaker 2: To go listen to this.

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Speaker 3: And I know people will say like Nas changed hip

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Speaker 3: hop in the sense of his flow and everything was illmatic,

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Speaker 3: and I was having that conversation with someone old was like, nah,

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Speaker 3: you need to listen to rock Kim. And rock Kim

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Speaker 3: was the one that introduced that. It made lyrics as important,

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Speaker 3: it still had that bop chain as like to it,

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Speaker 3: like Rob was saying, but rock Kim was the one.

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Speaker 3: It was really like the Ryan Patterns was different. The

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Speaker 3: flow was different. It's it's different from what we hear,

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Speaker 3: like the I said have one, two, three, two to four,

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Speaker 3: like that ship right like rock Kim wasn't doing it

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Speaker 3: like you was like, he was really saying some shit,

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Speaker 3: and that did raise the bar in hip hop, and

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Speaker 3: it did have kind of elitism to it.

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Speaker 2: But I don't think it was him. I don't think

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Speaker 2: it was on him.

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Speaker 3: I think it was the people following him, saying that

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Speaker 3: if I could do this just as good as him,

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Speaker 3: I can get in my bag. Well, I don't got

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Speaker 3: to care about the beats or a hero or a single.

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Speaker 3: Just because I can rap really good, I'm better than you.

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Speaker 3: I think that this may have burthed it, but I

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Speaker 3: don't think that's a negative thing. I think you need

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Speaker 3: those different Jon.

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Speaker 1: You know what was what was interesting? And I didn't

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Speaker 1: even consider this until I recently did for frames or

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Speaker 1: so long. In the last Dragon and Uh and Mouse

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Speaker 1: watched it with me, and that movie is from eighty

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Speaker 1: six and they were rapping like that. Though Miles has

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Speaker 1: never heard that before. So when you heard it, he

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Speaker 1: was like, what is that? Why does he sound like that?

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Speaker 1: What is wrong with him? He had never heard it before.

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Speaker 1: It was so because I grew up with it. He

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Speaker 1: only heard like what is rap? What rap is like today?

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Speaker 1: And hearing like him. I'm still processing what it all means,

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Speaker 1: but it's like to him, he was like, something sounds

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Speaker 1: wrong with that guy, like he's off. And it really

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Speaker 1: helped polish and take rap to a whole whole another.

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Speaker 1: It really elevated the art form and we wouldn't have

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Speaker 1: that without Rakim.

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Speaker 2: It could have easily died off if it didn't evolve.

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Speaker 1: So to him, and the question that I have for

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Speaker 1: you guys just off of this, because he came in

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Speaker 1: and became like one of the great rappers, what in

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Speaker 1: present day or just overall, what do you guys think

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Speaker 1: a great rapper sounds like?

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Speaker 2: What what if we had to build a great example

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Speaker 2: of it? Mm hmmm damn.

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Speaker 4: I mean I think the president example is a Kendred right.

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Speaker 2: Because you got to look at like that. I think

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Speaker 2: that's for us.

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Speaker 3: If you building a present day example, you're really trying

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Speaker 3: to appeel more to the youth. Kendrick, don't know, like

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Speaker 3: you would have to go to like a road Wave

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Speaker 3: or someone that has that type of rap style.

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Speaker 2: You're talking about what a great rappers? A rap? Okay?

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Speaker 3: Yeah, in today's times though, that's what they consider a great.

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Speaker 4: Rapper yeah, but I think with a Kendrick it's undoable, right,

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Speaker 4: Like I think it's underenoable from any person, like whether

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Speaker 4: you're young, whether old, whether you're middle age. I think

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Speaker 4: I think, let me get it out. I think, no

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Speaker 4: matter what you're gonna say, that guy could rap. He's

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Speaker 4: a great rapper. It's not my taste per se. And

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Speaker 4: sometimes you know, some of the things he rap about

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Speaker 4: go over my head. But at the end of the day,

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Speaker 4: I think he's a great rapper. And any race, any culture,

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Speaker 4: most people are gonna say Kendrick Lamar is a great rapper.

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Speaker 4: And I think the like not like Gus proved. I

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Speaker 4: mean he was able to do all of that stuff

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Speaker 4: on a grand stage of the Super Bowl, Like how

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Speaker 4: many rappers do you know that can can do that.

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Speaker 4: I also think Drake can actually be a great rapper.

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Speaker 4: I think the Big Three were a good example of

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Speaker 4: great rappers to be quite honest, when you think about it,

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Speaker 4: like like j Cole was very palatable for people like

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Speaker 4: I just had a conversation with my with my nineteen

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Speaker 4: year old or whatever. So she's trying to put together

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Speaker 4: the showcase right now, and she in the showcases like

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Speaker 4: Kendrick lamar level, like heady or whatever. And I'm like,

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Speaker 4: you might need to dumb that down for some people

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Speaker 4: a little bit because they might go over their heads

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Speaker 4: a little bit. I know, you're trying to get tickets

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Speaker 4: for this thing, right, And so she was just like,

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Speaker 4: and I said, you might want to go you know,

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Speaker 4: more drake with it, And then she was like, no,

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Speaker 4: I don't want to go for a drake. And so

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Speaker 4: she was just like, who's a rapper that you know?

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Speaker 4: It's kind of like both, and I was and she

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Speaker 4: was just like J Cole. J Cole is a mixture

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Speaker 4: of both. I think J Cole could do it both.

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Speaker 4: So if you don't like my Kendrick answer, I can

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Speaker 4: even go a J Cole row. I can say J Cole.

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Speaker 3: I think that answer resgnates for us because we still

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Speaker 3: listen to hip hop today and we still remember what

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Speaker 3: a great rapper was. But I think if you look

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Speaker 3: forward to the next generation, if you're building a rapper

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Speaker 3: for longevity, if you take Kendrick as an example, what

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Speaker 3: you get is Ji d and Jid makes amazing music.

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Speaker 3: He's a really good rapper, but it's just us resignate

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Speaker 3: with a very large fan base. He has a niche

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Speaker 3: fan base, but he probably could never be Kendrick Lamar.

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Speaker 4: Yeah, because I don't think he's quite Kendrid Lamar. I

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Speaker 4: think Jed like I love Jed, and I think he

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Speaker 4: should be be bigger than what he is right now,

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Speaker 4: which he did get a good little got more attention

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Speaker 4: with this last With this last album, he got a

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Speaker 4: lot more attention than he normally does. Right. I just

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Speaker 4: think he does like that double time and all that

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Speaker 4: stuff really well. Kendrick's able to to do that along

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Speaker 4: with some other things like people are doing freaking like

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Speaker 4: I said, like writing essays on some of the stuff

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Speaker 4: that he does. Man's one has won a What's what's

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Speaker 4: the award?

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Speaker 2: He won the.

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Speaker 4: Polit Surprise Pulit surprise. Like he's done so much. He's

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Speaker 4: he's made a big hit with not like us. He's

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Speaker 4: done so many different things he made Damn he's made

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Speaker 4: good kid man City like like, like it's so much

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Speaker 4: that he's done.

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Speaker 3: I'm not arguing his resume. I'm agreeing to you there.

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Speaker 3: I think then I need to ask again about the

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Speaker 3: question Ken You're saying, if I'm building a rapper in

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Speaker 3: twenty twenty six and then Rod, you're saying you would

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Speaker 3: want him to sound like Kendrick.

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Speaker 4: No, well okay, said Kendrick. Yeah yeah, initially I said Kendrick.

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Speaker 4: But I don't know. I think I think I might keep.

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Speaker 4: I think it's.

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Speaker 3: I don't but he a recD can come out today

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Speaker 3: sounded like Kendrick Lamar.

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Speaker 2: I don't think that's possible. The dam.

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Speaker 3: Yeah, I don't think that people I know, the fan,

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Speaker 3: I don't even think the consumer like that. That's like

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Speaker 3: really into music today has the palette for what Kendrick

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Speaker 3: Lamar can do, which is why I brought up j

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Speaker 3: I D. Because if they did, then Jed would be

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Speaker 3: more popping.

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Speaker 4: So if you but but he took out the biggest

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Speaker 4: rapper in hip hop, which is Drake.

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Speaker 2: I mean at all. I'm just saying I wouldn't.

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Speaker 3: I wouldn't recreate that as a If I were a man,

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Speaker 3: you're an A and R A record exeque. If someone

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Speaker 3: walked in my office and they sounded like Kendrick Lamar,

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Speaker 3: I probably would pass.

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Speaker 2: Well.

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Speaker 1: Yeah, well that that's if you're trying to do album sales.

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Speaker 1: But in respect a great rapper, yeah, we if we

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Speaker 1: if if we had yeah, yeah, a great rapper today.

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Speaker 1: I think can do the best of both worlds. You

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Speaker 1: can be lyrically depth uh like Kendrick, and you can

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Speaker 1: also have commercial appeal. And I think that's why Kendrick

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Speaker 1: worked so well as a model, because he can he

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Speaker 1: has the best of both worlds.

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Speaker 2: He's able to.

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Speaker 1: Entertain and he can be also real layer. He can

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Speaker 1: make conceptual albums as well. I think the step below that,

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Speaker 1: and I think role you named two good ones would

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Speaker 1: be Ja cole I think j cole Is is really

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Speaker 1: like the h a good version of like a mainstream rapper,

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Speaker 1: even though he's not super mainstream, right, So I think

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Speaker 1: you can't go wrong with either one of them.

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Speaker 2: In present day.

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Speaker 1: I think the ones that you were describing Spike are

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Speaker 1: more in line with like trends and stuff that's going

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Speaker 1: on with how it sounds today. But I wouldn't classify

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Speaker 1: them as great rappers.

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Speaker 2: Maybe good artists, right, Yeah, I want to be cool.

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Speaker 2: I don't think ro Wave is a great rapper.

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Speaker 1: I just yeah, that's the truth. And jay Z with

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Speaker 1: great rappers, then you go to the underground. You have

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Speaker 1: a lot of different molds, so I think, yeah, yeah,

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Speaker 1: so I think you have you know Rob Marcy MF Doom,

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Speaker 1: So you have a lot that could be considered great rappers.

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Speaker 1: So I think you know, versatility sounds like would would

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Speaker 1: be a thing that I would definitely look for.

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Speaker 3: I like J cole My outside the box answer would

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Speaker 3: be J cole I think it's the correct answer. If

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Speaker 3: I was thinking outside of the box, though, I would

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Speaker 3: think of somebody like Kodak, Kodak Black hell no, because

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Speaker 3: he can people love him. I'm telling you how that

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Speaker 3: would be like if yeah, oh man, it's outside.

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Speaker 4: Man, that's a that's a that's a hot take. Not

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Speaker 4: saying that Kodak can't rap because Kodak can't rap. Kodak

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Speaker 4: can rap. He does have an appeal to him and

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Speaker 4: he can do the kids like to. Yeah. But but

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Speaker 4: but he's not getting respected by everybody. Let's just be clear.

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Speaker 3: He's insane. Like if I feel like if he was

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Speaker 3: more of an artist and wasn't outside as much, then.

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Speaker 4: Even outside of even the outside of being the same,

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Speaker 4: he's not going to get the respect from everybody. I

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Speaker 4: feel like Kendrick Lamar gets the respect from any and everybody.

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Speaker 4: You can act like you can't you don't. But You'll

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Speaker 4: just be lying to yourself. This man sold out shows

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Speaker 4: across the country and outside of the country, Like, this

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Speaker 4: is the guy that you want. This is the model

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Speaker 4: that you want. You want a guy that can sell

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Speaker 4: out arenas. You want a guy that can actually wrap

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Speaker 4: You want a guy that can appeal to the commercial

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Speaker 4: with the dam He just took out the biggest commercial

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Speaker 4: act in hip hop. What other rapper can do this, Like,

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Speaker 4: that's what I'm saying. I don't know no other rapper

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Speaker 4: that could compare with Kendrick Lamar. He's I think he's

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Speaker 4: the king of rap for a reason. This is the rapper,

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Speaker 4: he is the model. He is the mold Speaking of.

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Speaker 1: Models in Mold Rod Also in January, we had January

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Speaker 1: twenty twenty twenty one, we had in nineteen eighty five,

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Speaker 1: Jesus get that out of there.

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Speaker 2: LL cool J released Radio and.

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Speaker 1: You know, looking back in history, their argument could be

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Speaker 1: made that it was the birth of the solo rap star. Again,

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Speaker 1: there was a shift in the culture that took place

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Speaker 1: where you had DJ Cruz sort of center music and

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Speaker 1: artists and group to it being more personality driven individuality,

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Speaker 1: you know, mainstream appeal. L L COOLJ came out and

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Speaker 1: made a case for himself and we've actually had this

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Speaker 1: conversation on that end a while ago. So thoughts on

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Speaker 1: l L inventing the modern day brand rapper.

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Speaker 4: Absolutely, Like I said, y'all want to see that conversation

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Speaker 4: in the full in depth. Go back in and look.

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Speaker 4: I forgot the name of it. But if you type

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Speaker 4: of LL didn't hip hop, it'll probably come up. But yeah, absolutely,

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Speaker 4: I don't think he was crazy at all for saying that.

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Speaker 4: Like he he paved the way for the drinks of

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Speaker 4: the world and people that are these modern brand rappers.

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Speaker 4: I mean he had like all type of commercial deals

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Speaker 4: and he had he did dig combo songs with with

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Speaker 4: with with R and B singers like he was the

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Speaker 4: first to do that type of stuff.

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Speaker 3: Yes, absolutely, like LL is the reason I want to

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Speaker 3: well Kingo had. He's the reason I wanted to add

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Speaker 3: Peters pants. He the reason that I bought a boom box.

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Speaker 3: He the reason that I considered fool boo like he

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Speaker 3: he was the first and the he was the person

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Speaker 3: I think pop was based off him to an extent. Snoop,

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Speaker 3: like you said, Drake, like, there's so many Like he

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Speaker 3: was the first model of No, I'm that nigga, Like,

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Speaker 3: it ain't the crew, it ain't the DJ, it ain't

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Speaker 3: me and him, it's me LLL.

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Speaker 4: Cool J.

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Speaker 3: Mama said knock you out radio like I'm bad. Like

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Speaker 3: that was the first like rapper that I was like,

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Speaker 3: oh ship, he was like I was real big into wrestling.

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Speaker 3: He was the only one that compelled like wrestlers to me,

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Speaker 3: Like that's how I was like, oh shit, Like I

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Speaker 3: had a poster of LLL in my room. He was

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Speaker 3: the first person.

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Speaker 2: I feel like they did that for.

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Speaker 4: Me, Like, yeah, I ain't think about with no shirt

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Speaker 4: and stuff like shirt the girl songs. Yeah yeah, man, like.

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Speaker 3: I used to love I Need Little, I had to

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Speaker 3: like I wouldn't listen to I Need Love from any

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Speaker 3: other rapper.

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Speaker 4: But.

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Speaker 2: Like he the only person to get that off. Bro.

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Speaker 2: Yeah yeah, that's that's that's real. That's really I love

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Speaker 2: that song man. Yeah.

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Speaker 1: Yeah, I never considered it until he brought it up

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Speaker 1: and we had the discussion. And the funny thing is

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Speaker 1: we're talking about the two rappers that were in that video.

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Speaker 2: I was rock him and cool J. That was the debate,

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Speaker 2: you know.

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Speaker 1: But yeah, I think in terms of like you know

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Speaker 1: personality and that, Yeah, you have to look at him

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Speaker 1: as being the guy. And that's how we got to

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Speaker 1: where we are today. If you guys had to pick

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Speaker 1: what a rap star would look like, any any ideas

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Speaker 1: of what that would be L L.

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Speaker 4: Young with the shirt off and the cano in the boom.

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Speaker 3: Box and the Adida's track pain, Yeah, that that that

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Speaker 3: would be okay.

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Speaker 2: So Drake, Drake was the rap star. I don't know

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Speaker 2: if he ideal.

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Speaker 3: I think t I liked more of your ideal rap persona,

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Speaker 3: Like he had everything that she was looking for, Like

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Speaker 3: that's another branch off the L three T.

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Speaker 1: I gotcha, gotcha, of course you are.

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Speaker 4: So you're saying somebody that that would be like a

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Speaker 4: ll today you're asking.

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Speaker 2: Yeah, like who would be a rap star?

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Speaker 1: Like a big personality that everybody's just.

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Speaker 3: Going to I think there are women now, if we're

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Speaker 3: being honest, Cardi, Nikki, meg Glow, Lotto.

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Speaker 4: That's a good take all of them.

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Speaker 2: That they took that and they ran with him.

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Speaker 3: Because sex sales, we're more inclined to see what women

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Speaker 3: doing versus a man. Next, I think it's all of

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Speaker 3: those ladies.

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Speaker 4: That's a good perspective. Actually, because we are thinking just men.

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Speaker 4: But yeah, the ladies have come in and like heave

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Speaker 4: the crazy way that's still going, I think I remember

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Speaker 4: at one point, I think even Joe Budden was thought

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Speaker 4: that it was locked, the rain was over, but it's not.

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Speaker 4: They're sticking around, like taking around. Yeah it's expanding now, yeah, yeah, yeah, yeah, okay,

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Speaker 4: which I think is dope.

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Speaker 2: Yep, yep, no I agree.

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Speaker 4: Mm hmmmmmm mm hmmm mmm mm hmmmmmmm