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Speaker 1: So it's a country music radio station. It's in Fort Myers, Florida,

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Speaker 1: and they rebranded themselves as Trump Country ninety three point seven.

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Speaker 2: Oh what does that mean?

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Speaker 1: They did this on Inauguration Day. So they have a

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Speaker 1: logo that has a Trump like animated image. He's wearing

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Speaker 1: a cowboy hat and the fonts are very similar to

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Speaker 1: the Trump Vance campaign branding font Sure. So since they

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Speaker 1: launched on Inauguration Day, they have tripled in ratings in

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Speaker 1: the money demo. Interesting, although they're still only the second

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Speaker 1: highest rated country station in Fort Myers, Florida. But here's

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Speaker 1: the interesting thing. The station president said that they were

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Speaker 1: branding out of comedy. They didn't ask Trump's permission, and

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Speaker 1: you know Trump's team, they've historically fought unauthorized use of

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Speaker 1: his image and name. And the station's logo is make

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Speaker 1: Country Great Again. The station president, he's actual running for

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Speaker 1: Congress in that district, which is currently held by Representative

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Speaker 1: Byron Donald's. Okay, who's running for governor?

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Speaker 2: Oh that's right, yes, he's running for Okay. So obviously

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Speaker 2: in our cluster, we have a country radio station at

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Speaker 2: Hank FM, where the Colts games you can hear the

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Speaker 2: Colts games. The I would tend to think that the

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Speaker 2: makeup of a country music audience, while not all certainly

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Speaker 2: would be, would lean more republican. You would think that

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Speaker 2: if you go to the crowds and the events and

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Speaker 2: the political events always seem to be country music. But

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Speaker 2: I and clearly, at least in the short term, it

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Speaker 2: is paid off to some extent, there appear to be

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Speaker 2: more listeners based on what you're saying. The ratings are doing.

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Speaker 2: It is interesting they couldn't get to number one in

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Speaker 2: the right still.

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Speaker 1: Can't get to number one in their market.

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Speaker 2: By the way, just to aside, my favorite thing is

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Speaker 2: we have a lot of fun with how good our

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Speaker 2: ratings are. But when we post about them, the people

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Speaker 2: who have no idea how they work, and they're like,

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Speaker 2: you're bragging about being the number one talk station. Now

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Speaker 2: we're talking about all radio stations, like all the rate

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Speaker 2: When we talk about the ratings, we're talking about the

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Speaker 2: music stations, the talks like all of them. Right, that's

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Speaker 2: what we're talking You don't have any competition, of course

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Speaker 2: you're doing that, no, But I do wonder when you

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Speaker 2: have basically chopped off I don't know what probably forty

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Speaker 2: percent of your audience by labeling as Trump right, at

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Speaker 2: least depending on how that the demographics of that electoral

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Speaker 2: area went. How sustainable that is because you're you know,

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Speaker 2: if you're a Democrat, even if you like country music,

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Speaker 2: you're probably not listening to those guys. But in short term,

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Speaker 2: pairs to be doing very well.

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Speaker 1: So Trump wents sixty four percent of the vote in

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Speaker 1: Lee County, where the station is based, so you'd think that, yes,

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Speaker 1: it would help them be successful. And the president of

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Speaker 1: the radio station, who is running for Congress, he doesn't

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Speaker 1: appear on the station to avoid any equal time rules

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Speaker 1: under the federal elections. He's the president of the radio

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Speaker 1: station running for Congress while he works there. He said

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Speaker 1: he got the idea after watching some of the Trump

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Speaker 1: boat parades oh down in Florida, and he was really

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Speaker 1: impressed by the enthusiastic support and branding and decided, yeah,

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Speaker 1: that would be a good name for this radio station. However,

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Speaker 1: the radio station named Trump Country avoids all political talk.

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Speaker 2: Yeah, it's good marketing though, especially it sounds like they

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Speaker 2: were way down in the ratings, so you got nowhere

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Speaker 2: to go. But up right, it's a good little marketing tool.

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Speaker 2: You probably capped yourself, but it sounds like it's you know,

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Speaker 2: if you had nothing right or low, now you got

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Speaker 2: something good on that.

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Speaker 1: Yeah, I guess. So far, nobody in Team Trump has

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Speaker 1: said anything like make him take it down or whatever.

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Speaker 2: You know, it's free publicity as long as they're not

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Speaker 2: being negative