1 00:00:00,360 --> 00:00:01,280 Speaker 1: Yeah, the Qia. 2 00:00:01,720 --> 00:00:03,520 Speaker 2: Make sure quos follow all. 3 00:00:05,080 --> 00:00:09,360 Speaker 3: Whoa, you're listening to the Hammer and Nigel Show. 4 00:00:10,080 --> 00:00:11,080 Speaker 2: Let's go to day. 5 00:00:11,119 --> 00:00:14,040 Speaker 3: I've been waiting for little tequila tasting. My name is 6 00:00:14,160 --> 00:00:16,480 Speaker 3: Nigel Jason Hammer right over there with a very special 7 00:00:16,680 --> 00:00:17,480 Speaker 3: studio guests. 8 00:00:18,079 --> 00:00:19,079 Speaker 4: Oh man, we love it. 9 00:00:19,079 --> 00:00:22,840 Speaker 5: When Brett Glaze comes in of Hiatus Tequila. 10 00:00:23,320 --> 00:00:26,079 Speaker 2: How you doing, man, buddy, I'm great, Good afternoon. 11 00:00:26,360 --> 00:00:29,240 Speaker 5: So now it would that long ago we had the 12 00:00:29,280 --> 00:00:34,040 Speaker 5: first round of The Hammer and Nigel Show Tequila by Hiatus. 13 00:00:34,280 --> 00:00:35,680 Speaker 4: How did that go for you guys? 14 00:00:36,000 --> 00:00:40,080 Speaker 1: Well, it went excellent so much I'm back here today. 15 00:00:40,120 --> 00:00:42,120 Speaker 2: I actually you blew. 16 00:00:41,960 --> 00:00:46,760 Speaker 1: The the sales numbers out of the water. So we 17 00:00:46,800 --> 00:00:50,400 Speaker 1: did this barrel select program across maybe four or five 18 00:00:50,440 --> 00:00:52,440 Speaker 1: markets here in the US. We're in about ten markets 19 00:00:52,479 --> 00:00:56,480 Speaker 1: across the US. But last time we did it last fall, 20 00:00:56,760 --> 00:01:00,480 Speaker 1: Winner did it four or five markets and indianaw Liss 21 00:01:00,480 --> 00:01:02,520 Speaker 1: thanks to you guys, The Hammer and Nigel Show was 22 00:01:02,600 --> 00:01:03,720 Speaker 1: our best performing market. 23 00:01:04,000 --> 00:01:05,000 Speaker 4: Thanks to our listeners. 24 00:01:05,040 --> 00:01:07,840 Speaker 5: Man, they go hard in the paint when it comes 25 00:01:07,880 --> 00:01:09,720 Speaker 5: to this kind of stuff. These guys are awesome. 26 00:01:10,080 --> 00:01:12,000 Speaker 2: Yeah, they don't mess around at all. 27 00:01:12,360 --> 00:01:15,000 Speaker 5: And what type did we do? The last time. What 28 00:01:15,080 --> 00:01:16,360 Speaker 5: type of tequila was it? 29 00:01:16,480 --> 00:01:23,040 Speaker 1: So we had three, actually four different expressions. You picked 30 00:01:23,319 --> 00:01:23,759 Speaker 1: one of. 31 00:01:23,640 --> 00:01:32,000 Speaker 3: The reposados aged in a whiskey cask barrel, yeah, used 32 00:01:32,000 --> 00:01:33,360 Speaker 3: American whiskey barrels. 33 00:01:33,440 --> 00:01:37,600 Speaker 2: Yes, yes, and so really good it was. It was 34 00:01:37,600 --> 00:01:40,560 Speaker 2: a good selection, yes, yeah. 35 00:01:40,600 --> 00:01:44,960 Speaker 1: So what makes these particular barrel selects different? 36 00:01:45,480 --> 00:01:47,560 Speaker 3: We have three new selections that we're going to try 37 00:01:47,640 --> 00:01:49,200 Speaker 3: right now, technically you only have two. 38 00:01:49,440 --> 00:01:52,720 Speaker 1: Okay, I'm having you start off with our blanco, which 39 00:01:52,760 --> 00:01:55,680 Speaker 1: is going to be our base. So, because everything starts 40 00:01:56,720 --> 00:02:00,400 Speaker 1: when it comes to tequila, there's just basically some out 41 00:02:00,400 --> 00:02:05,320 Speaker 1: there gonna tell me I'm wrong, But there's basically four expressions. 42 00:02:05,320 --> 00:02:07,840 Speaker 1: So you have a repo which is the base, and 43 00:02:07,880 --> 00:02:10,880 Speaker 1: then from there, I'm sorry, a blanco blanco. I'm looking 44 00:02:10,919 --> 00:02:13,760 Speaker 1: at the rept bottle. You start with a blanco and 45 00:02:13,800 --> 00:02:16,840 Speaker 1: then yeah, once you age it anywhere from two months 46 00:02:16,880 --> 00:02:19,640 Speaker 1: to a year, it's a repo. And then if you 47 00:02:19,680 --> 00:02:21,960 Speaker 1: age it anywhere from a year to three years, it's 48 00:02:22,000 --> 00:02:24,119 Speaker 1: called it on yeh. And then anywhere from three years 49 00:02:24,160 --> 00:02:26,359 Speaker 1: to five years it's an extra one. 50 00:02:27,200 --> 00:02:29,359 Speaker 2: So we're gonna start off with. 51 00:02:31,000 --> 00:02:35,280 Speaker 1: A repo that's been aged in a specific barrel, whereas 52 00:02:35,320 --> 00:02:38,200 Speaker 1: a lot of times to get consistency with the taste profile, 53 00:02:38,320 --> 00:02:39,240 Speaker 1: we blend barrels. 54 00:02:39,800 --> 00:02:43,480 Speaker 2: This comes from one specific barrel, just the third one 55 00:02:43,520 --> 00:02:43,880 Speaker 2: that you know. 56 00:02:44,520 --> 00:02:46,520 Speaker 1: So let's start off with the blanco, just just so 57 00:02:46,639 --> 00:02:49,520 Speaker 1: do you understand what we're working with the base. I 58 00:02:49,680 --> 00:02:52,320 Speaker 1: like the blanco. I do too because and here's why. 59 00:02:52,400 --> 00:02:56,200 Speaker 1: It's because it could go either simply with just sipping 60 00:02:56,240 --> 00:02:59,720 Speaker 1: it on the rocks, sipping it dry, or sipping it. 61 00:03:00,320 --> 00:03:00,880 Speaker 2: Or mixing it. 62 00:03:01,120 --> 00:03:04,480 Speaker 1: Actually, speaking of mixing, it goes best with mountain dew. 63 00:03:04,680 --> 00:03:07,040 Speaker 2: Thank you, there we go. Actually, thank you. You've got 64 00:03:07,080 --> 00:03:07,920 Speaker 2: the Mountain Dew shirt. 65 00:03:08,240 --> 00:03:11,560 Speaker 5: More this specifically for you today, Glazer Nectar of the 66 00:03:11,600 --> 00:03:12,480 Speaker 5: Gods T shirt. 67 00:03:15,960 --> 00:03:20,440 Speaker 3: Okay, okay, that was Blanco Blanco plenty of times. Yeah, 68 00:03:20,560 --> 00:03:23,040 Speaker 3: so not with Hammer and Nigel logo on it. 69 00:03:23,520 --> 00:03:23,880 Speaker 2: Correct. 70 00:03:23,880 --> 00:03:26,320 Speaker 1: So now we're going to move into a reposado. It's 71 00:03:26,360 --> 00:03:27,800 Speaker 1: been aged for six months. 72 00:03:27,880 --> 00:03:29,880 Speaker 4: And this is the type that we did the last time. 73 00:03:30,639 --> 00:03:33,560 Speaker 1: Yes, it was, it was it was a repo expression 74 00:03:33,680 --> 00:03:36,280 Speaker 1: last time. Okay, So this is but this is from 75 00:03:36,320 --> 00:03:41,200 Speaker 1: another barrel been aged six months. Sometimes the barrels are 76 00:03:41,200 --> 00:03:43,720 Speaker 1: aged two months. Sometimes they're aged a year. This particular 77 00:03:44,800 --> 00:03:46,560 Speaker 1: barrel select has been aged six months. 78 00:03:46,560 --> 00:03:49,080 Speaker 5: Bill Belichick like says, barrels aged way younger than what 79 00:03:49,200 --> 00:03:51,880 Speaker 5: you do. Apparently the joke never gets old. 80 00:03:51,920 --> 00:03:58,080 Speaker 1: There we go, okay, so you can taste the difference 81 00:03:58,080 --> 00:04:00,000 Speaker 1: between the blanco and the repo, right obvious? 82 00:04:00,120 --> 00:04:03,800 Speaker 5: Yes, very good, very good. Now this last one here, 83 00:04:04,000 --> 00:04:04,520 Speaker 5: what is this? 84 00:04:04,880 --> 00:04:07,120 Speaker 1: So this is a we call this the wild card. 85 00:04:08,520 --> 00:04:11,640 Speaker 1: This is aye. It's been age for a minimum of 86 00:04:11,560 --> 00:04:16,880 Speaker 1: are it's been aged a minimum of twelve months. But 87 00:04:17,720 --> 00:04:20,480 Speaker 1: if you do decide to go with this particular expression 88 00:04:20,480 --> 00:04:22,680 Speaker 1: of time, we get it out of the barrel, into 89 00:04:22,720 --> 00:04:27,479 Speaker 1: the bottle and into the US across the border. It 90 00:04:27,520 --> 00:04:32,039 Speaker 1: could be twenty months old, maybe maybe older. 91 00:04:32,080 --> 00:04:35,680 Speaker 3: What's the time, like Christmas time. That's where we're playing 92 00:04:36,000 --> 00:04:36,760 Speaker 3: Christmas launch. 93 00:04:38,120 --> 00:04:40,240 Speaker 1: We're going to say winner, We're going to say I 94 00:04:40,240 --> 00:04:42,440 Speaker 1: would love to have it here by the end of November, 95 00:04:42,480 --> 00:04:46,040 Speaker 1: so your listeners could pick up a bottle and uh 96 00:04:46,160 --> 00:04:49,080 Speaker 1: yeh and have it for the holidays. 97 00:04:49,160 --> 00:04:52,600 Speaker 5: Great stocking stuff for you know, office birthday gift. If 98 00:04:52,600 --> 00:04:54,680 Speaker 5: you have the gift, exchange a bottle of the Hammer 99 00:04:54,680 --> 00:04:55,640 Speaker 5: in Nigel tequila. 100 00:04:55,920 --> 00:04:56,640 Speaker 2: Yeah, all right, let's go. 101 00:04:56,600 --> 00:04:58,600 Speaker 1: Ahead and try I've ever had this, So this is 102 00:04:58,640 --> 00:05:01,599 Speaker 1: the AO. And what makes this difference is, like I said, 103 00:05:01,720 --> 00:05:05,799 Speaker 1: and you called it out earlier, Nigel, usually you age most, 104 00:05:06,200 --> 00:05:09,080 Speaker 1: not always, but you age most tequila's and uh used 105 00:05:09,080 --> 00:05:12,839 Speaker 1: American whiskey bourbon barrels. This has been aged in a 106 00:05:12,960 --> 00:05:18,200 Speaker 1: French oak chardonnay barrel. Fancy we partnered with. 107 00:05:21,839 --> 00:05:27,920 Speaker 2: Before. That's a completely different taste profile. That is good. 108 00:05:28,200 --> 00:05:29,120 Speaker 4: That is good. 109 00:05:29,880 --> 00:05:32,920 Speaker 1: Whoa wow that it actually tastes a little bit of 110 00:05:32,960 --> 00:05:36,000 Speaker 1: the So once again they used French and but what 111 00:05:36,160 --> 00:05:40,280 Speaker 1: has been uh aged originally in this particular barrel was 112 00:05:40,400 --> 00:05:42,760 Speaker 1: a California Scharnay. I can't tell you which brand because 113 00:05:42,760 --> 00:05:45,560 Speaker 1: I don't honestly don't know, but uh, they originally used 114 00:05:45,600 --> 00:05:49,359 Speaker 1: these French oak barrels to age a California sartenay. And 115 00:05:49,360 --> 00:05:51,599 Speaker 1: then we get the leftover bar They used barrels and 116 00:05:51,680 --> 00:05:53,159 Speaker 1: now we put. 117 00:05:53,000 --> 00:05:55,240 Speaker 5: Ours and you had a little bit over there. What 118 00:05:55,400 --> 00:05:57,119 Speaker 5: did you think that? 119 00:05:57,160 --> 00:05:57,360 Speaker 2: Is that? 120 00:05:57,360 --> 00:05:58,120 Speaker 6: What this one was? 121 00:05:58,200 --> 00:05:58,839 Speaker 2: You had the blanco? 122 00:05:59,800 --> 00:06:02,040 Speaker 6: Yeah, blanco, which I'm with you guys, you can always 123 00:06:02,080 --> 00:06:05,040 Speaker 6: do that. That's so clean. But I will say, if 124 00:06:05,040 --> 00:06:06,920 Speaker 6: you're not watching the YouTube, please go back and watch 125 00:06:06,960 --> 00:06:10,880 Speaker 6: Nigel's face after every shot like he's like transported into 126 00:06:10,880 --> 00:06:12,159 Speaker 6: another world for a second. 127 00:06:12,279 --> 00:06:14,159 Speaker 4: It's like somebody just showed him a pair of boobs. 128 00:06:17,560 --> 00:06:20,880 Speaker 2: This is the ever yes, right, so we have to 129 00:06:20,960 --> 00:06:24,880 Speaker 2: choose now. You don't have to choose this second. You know, 130 00:06:25,160 --> 00:06:26,280 Speaker 2: probably in the next uh. 131 00:06:26,480 --> 00:06:28,240 Speaker 1: You know, once we go off air, we can we 132 00:06:28,279 --> 00:06:30,880 Speaker 1: can debate as far as which one we think are. 133 00:06:30,960 --> 00:06:33,520 Speaker 4: I feel like I'm ready to cast my vote. Okay, okay, 134 00:06:34,279 --> 00:06:35,960 Speaker 4: I feel like we should do. 135 00:06:36,040 --> 00:06:38,920 Speaker 5: A blanco because I feel like that's the most traditional 136 00:06:39,080 --> 00:06:39,839 Speaker 5: of this group. 137 00:06:40,120 --> 00:06:41,680 Speaker 4: It's very simple. 138 00:06:42,000 --> 00:06:44,960 Speaker 5: And then if we go Blanco here and things go well, 139 00:06:45,120 --> 00:06:48,280 Speaker 5: we can come back with something totally different the third round, 140 00:06:48,279 --> 00:06:52,000 Speaker 5: which would be the oneho that's my vote anyway. 141 00:06:52,800 --> 00:06:57,159 Speaker 3: I would vote the blanco just because it's very diverse. 142 00:06:57,880 --> 00:06:59,719 Speaker 3: Like I said, you could sip it on the rocks, 143 00:06:59,720 --> 00:07:00,440 Speaker 3: you could sip it. 144 00:07:00,600 --> 00:07:03,160 Speaker 4: Neat, you can put mountain dew in it in it. 145 00:07:05,000 --> 00:07:07,400 Speaker 3: Is that what you had in mind, Glaze or did you? 146 00:07:08,160 --> 00:07:12,400 Speaker 1: I was leaning a little bit more towards the repo. 147 00:07:13,040 --> 00:07:16,240 Speaker 1: The blanco is very very neutral, so to speak. 148 00:07:17,280 --> 00:07:19,360 Speaker 3: I was leaning if I didn't do the Blanco, I 149 00:07:19,360 --> 00:07:23,680 Speaker 3: do on ye hill, that's more expensive, Uh, I don't know. 150 00:07:23,880 --> 00:07:26,840 Speaker 1: THEE is a little bit more expensive. 151 00:07:26,840 --> 00:07:27,280 Speaker 2: Point. Yeah. 152 00:07:27,360 --> 00:07:28,920 Speaker 1: Yeah, So I think last year I think we were 153 00:07:28,960 --> 00:07:32,040 Speaker 1: selling well, we selling bottles for sixty sixty nine. 154 00:07:32,320 --> 00:07:33,320 Speaker 4: I think it was less than that. 155 00:07:33,400 --> 00:07:34,360 Speaker 2: I think it was sixty. 156 00:07:34,920 --> 00:07:37,640 Speaker 1: Yeah, I drank too much bloco. 157 00:07:37,760 --> 00:07:38,560 Speaker 4: I can't remember. 158 00:07:38,720 --> 00:07:43,400 Speaker 3: But look, maybe we should convene and talk about it 159 00:07:43,600 --> 00:07:45,080 Speaker 3: and we'll we'll make a decision. 160 00:07:45,200 --> 00:07:46,440 Speaker 2: Yeah, I would agree with that. 161 00:07:46,680 --> 00:07:48,000 Speaker 6: Nigel's code for second rounds. 162 00:07:48,600 --> 00:07:54,800 Speaker 3: Yeah, thank you. Is this going to be sold exclusively 163 00:07:55,120 --> 00:07:56,920 Speaker 3: through Ale and Porum again? 164 00:07:57,040 --> 00:08:00,560 Speaker 1: Yeah, exactly, And and I think what you your memory 165 00:08:00,560 --> 00:08:01,520 Speaker 1: there was I did bring you. 166 00:08:01,480 --> 00:08:05,240 Speaker 3: Some pizza, heavy box. 167 00:08:05,000 --> 00:08:07,720 Speaker 1: Of pizza there, yeah, honest pizza as we call it 168 00:08:07,720 --> 00:08:10,920 Speaker 1: there at the Alan Porum. And like last year, great 169 00:08:11,080 --> 00:08:14,760 Speaker 1: great partners over there. And we obviously we can't just 170 00:08:14,800 --> 00:08:17,040 Speaker 1: have people showing up here at Radio one in the 171 00:08:17,080 --> 00:08:20,960 Speaker 1: lobby with you know, sixty dollars in hand and buying 172 00:08:20,960 --> 00:08:24,160 Speaker 1: the bottles that way. So to keep it legal, we 173 00:08:24,240 --> 00:08:27,080 Speaker 1: have to go through a retailer, a local partner, and 174 00:08:27,120 --> 00:08:31,880 Speaker 1: we've picked, like last year, Alum to be the exclusive 175 00:08:31,920 --> 00:08:35,800 Speaker 1: retailer all of the locations, right, all of the locations, yeap, 176 00:08:36,840 --> 00:08:43,040 Speaker 1: So Greenwood Castleton and Fisher's and Shameless Plug. They've got 177 00:08:43,040 --> 00:08:46,520 Speaker 1: a fourth location, Amon, Yeah, and that's not going to 178 00:08:46,520 --> 00:08:50,440 Speaker 1: be open until January, so hopefully we'll be sold out 179 00:08:50,480 --> 00:08:54,400 Speaker 1: before then. But yeah, so Alinorum will be our exclusive 180 00:08:54,720 --> 00:08:57,800 Speaker 1: retail partner where your listeners can pick that up. And 181 00:08:58,000 --> 00:08:59,840 Speaker 1: the best thing about that is and swing by and 182 00:09:00,120 --> 00:09:03,000 Speaker 1: actually sample the product there, you know, by a drink 183 00:09:03,160 --> 00:09:05,440 Speaker 1: and then get some wings or pizza to go, or 184 00:09:05,440 --> 00:09:08,360 Speaker 1: you can eat it there on site. We welcome all 185 00:09:08,640 --> 00:09:11,360 Speaker 1: and then grab a bottle to go for your friends, families, 186 00:09:11,400 --> 00:09:13,439 Speaker 1: holiday stocking stuff or whatever the case may be. 187 00:09:13,800 --> 00:09:16,400 Speaker 5: All right, well, we're gonna come up with a decision 188 00:09:16,760 --> 00:09:19,720 Speaker 5: and we will our people will get with your people, 189 00:09:20,000 --> 00:09:22,200 Speaker 5: and we will have this tequila on the market. 190 00:09:22,240 --> 00:09:24,240 Speaker 1: My friends, just make sure my people are sober when 191 00:09:24,240 --> 00:09:26,960 Speaker 1: you talk. That's all I can ask. 192 00:09:27,320 --> 00:09:29,319 Speaker 4: Gla, you're the best man. We appreciate you. 193 00:09:29,960 --> 00:09:33,800 Speaker 5: Thank you so much to Hiatus Tequila al Emporium locations. 194 00:09:33,840 --> 00:09:34,959 Speaker 4: We can't wait for round. 195 00:09:34,800 --> 00:09:37,160 Speaker 2: Two right there with you guys, Thank you very much. 196 00:09:37,280 --> 00:09:38,520 Speaker 4: It's the Hammer and Nigel Show.