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Speaker 1: So Nige, what if I told you there's a marketing

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Speaker 1: department that makes bud Light look like the smartest people

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Speaker 1: a lot, I'd say it's a pretty bad marketing department,

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Speaker 1: which brings me to Penn Gaming. Penn Gaming, Okay, these

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Speaker 1: were the people that decided they wanted to get into

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Speaker 1: the sports betting business. So originally they partnered with Barstool,

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Speaker 1: popular online outlet Barstool. Dave Portnoy, right old president. Well,

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Speaker 1: that didn't go really well. They paid a big amount

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Speaker 1: of money for it, and it backfired, and just to

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Speaker 1: get out of the deal because the deal was so bad,

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Speaker 1: they sold all the rights back to Portnoy for one dollar.

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Speaker 1: So Portnoy got millions and millions of dollars from Pen Gaming,

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Speaker 1: and they were so ticked off at the way things

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Speaker 1: were going. Here take it back for a dollar. We'll

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Speaker 1: just eat the millions, all right. So pen Game I

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Speaker 1: then decided to get in bed with ESPN and this

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Speaker 1: became the ESPN bet app. You've probably seen the commercials

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Speaker 1: on TV a million times for it. Shove down our

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Speaker 1: throats Boy. Was announced today that Penn and ESPN are

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Speaker 1: ending their partnership. Whoops, pen Is canceling the deal eight

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Speaker 1: years early. Oh no, so they're going to eat the

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Speaker 1: cost of an eight year deal on top of the

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Speaker 1: money they had to eat with Barstool. So no more

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Speaker 1: ESPN bet here in the next thirty to sixty days.

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Speaker 1: That's going away. Do you have anything to do with

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Speaker 1: any of this NBA stuff going on? Maybe it does.

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Speaker 1: But ESPN's betting app was a turd anyway. Okay, the

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Speaker 1: house rules there were such crap. I mean they you

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Speaker 1: don't need to stack the house. The house usually wins anyway,

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Speaker 1: but ESPN bet was stacking the house. But long story short,

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Speaker 1: Pen Entertainment has burned more than one billion dollars billion

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Speaker 1: with a b between Barstool and ESPN trying to launch

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Speaker 1: a sports betting app that never took off a billion dollars.

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Speaker 1: They could have just gave us half the money. We

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Speaker 1: could have got the same results. Could have been a

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Speaker 1: betting show for Penn right have been your boss for

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Speaker 1: bud Light. By the way, the chick from bud Light,

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Speaker 1: Alicia Heinersheide, she's now working at Live Golf. She's one

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Speaker 1: of the marketing people for the Saudi Arabia Bryson Shamba

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Speaker 1: Live Golf League,