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Speaker 1: So the fact that you have a ten second burger

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Speaker 1: video shaping public opinion really shows the power of viral

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Speaker 1: marketing and what that's become.

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Speaker 2: Yeah, even if it's accidental, which a lot of this

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Speaker 2: has been.

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Speaker 1: Yeah, but sometimes you can have a CEO trying too

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Speaker 1: hard to look relatable and then it completely backfires. Some

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Speaker 1: people are saying it worked for hims. Some people are

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Speaker 1: saying not. Of course, you had that CEO of McDonald's.

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Speaker 1: He went viral in his video when he was promoting

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Speaker 1: the new big Arch burger, not for the right reasons. Unfortunately,

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Speaker 1: people were mocking the video, saying that his reaction felt

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Speaker 1: awkward and scripted, that he barely took a bite out

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Speaker 1: of the burger. He called the burger a product. It

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Speaker 1: did not feel natural right at all. So then you

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Speaker 1: had Burger King. They quickly responded with their own video.

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Speaker 1: You had the US president of Burger King taking a

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Speaker 1: big bite out of a whopper. Are kind of making

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Speaker 1: fun of the McDonald's clip. Sure, well, guess what Wendy's

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Speaker 1: has entered the chat.

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Speaker 3: These fresh never frozen beef, are applewood smoked bacon, our

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Speaker 3: brand new bun, our square burger cooked on a flat grill. Amazing,

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Speaker 3: absolutely wonderful.

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Speaker 2: Not a burger.

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Speaker 3: This is exactly the way a great hamburger should be.

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Speaker 2: He got to top it off with the fries and frosty.

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Speaker 1: My favorite part about this excellent He dips the fry

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Speaker 1: in the frosty.

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Speaker 2: I know you're a big fan of I know you're

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Speaker 2: a big fan of that.

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Speaker 4: I think that's sacrilegious to use a frosty as a replacement,

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Speaker 4: as a replacement for ketchup on a French fry, but

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Speaker 4: I'll allow it.

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Speaker 2: In this specific instance.

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Speaker 1: Here.

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Speaker 4: This is Look, this has probably been the best thing

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Speaker 4: to happen to the fast food industry in years, right.

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Speaker 2: Because this is blown up on social media.

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Speaker 4: We've got our own burger wars happening on Twitter and

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Speaker 4: Instagram right now.

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Speaker 2: The fast food industry has really struggled.

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Speaker 4: I mean, we traditionally always went to fast food because

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Speaker 4: it was cheap and it was easy. We'd go through

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Speaker 4: the drive through and we'd get a lot of food

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Speaker 4: and it wouldn't cost us very much.

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Speaker 2: Think back to I.

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Speaker 4: Remember the Little Caesar's campaign five dollars Hot and Ready pizza.

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Speaker 2: Hot and Ready? Is it good? Hot?

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Speaker 1: Red?

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Speaker 4: No, it's hot and red what did I say. I said,

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Speaker 4: it's hot and ready. That's how we thought of fast food.

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Speaker 4: And then we've had this massive spike in inflation the

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Speaker 4: last five years, and the food quality really hasn't gotten

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Speaker 4: any better, but the price sure has gone up a

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Speaker 4: heck of a lot. And you've seen a lot, I

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Speaker 4: mean tons of fast food chains closing down, you know,

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Speaker 4: just dozens and dozens, if not hundreds and hundreds of

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Speaker 4: stores over the last few years.

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Speaker 2: I mean there was.

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Speaker 4: Even Wendy's has announced that they're you know, closing stores

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Speaker 4: right now, and Papa Johns we're going to talk about

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Speaker 4: that in just a little bit.

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Speaker 2: And Subway has closed down a ton of stores.

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Speaker 4: So this is really kind of an accidental god send

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Speaker 4: for the fast food industry because they are getting so

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Speaker 4: much attention.

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Speaker 2: Out of that.

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Speaker 1: So maybe McDonald's knew what they were doing all along,

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Speaker 1: but it definitely has sparked a playful fast food rivalry,

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Speaker 1: a lot of online jokes, and now people are imitating

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Speaker 1: the CEOs. But wait, there's more. We've got a dark

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Speaker 1: horse in the race. A and W is in on

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Speaker 1: this and their CEO is playfully roasting the McDonald's CEO,

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Speaker 1: and he introduced teen Sauce.

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Speaker 5: Alan from A and W here with you heard about

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Speaker 5: it here. It is the teen burger. We love this

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Speaker 5: burger product, which most people call a burger. I'm going

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Speaker 5: to do a tasting right now, but this is actually

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Speaker 5: my lunch. So let's see what we got going on here.

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Speaker 5: Look at that it has a unique bread that some

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Speaker 5: people would call a bun. But really the star is

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Speaker 5: what's inside. I mean, we've got the lettuce which is green,

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Speaker 5: and pickles which make it taste picky, and the teen sauce.

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Speaker 5: What is iconic teen sauce.

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Speaker 2: Yes, this thing is.

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Speaker 4: Packed bread which most people call a bun. Yeah, I

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Speaker 4: think everybody calls it a bun.

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Speaker 1: He describes the lettuce is green, the pickles are picky.

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Speaker 1: Teen sauce.

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Speaker 2: Okay, he was just as awkward as a McDonald's ceo

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Speaker 2: right there.

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Speaker 1: Basically, what we have here is these CEOs doing live

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Speaker 1: burger infomercials.

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Speaker 2: Well that's going on. So that's an.

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Speaker 4: Interesting part of that because there is this kind of

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Speaker 4: subculture on TikTok and Instagram mostly a little bit on

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Speaker 4: Twitter of people that just eat food. So social media

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Speaker 4: content creators they'll just go and they'll eat food and

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Speaker 4: you'd be shocked at the number of views and the

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Speaker 4: engagement that these videos get. So it's kind of interesting

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Speaker 4: that these fast food groups have kind of played off

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Speaker 4: of that a little bit as part of this.

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Speaker 2: But wait, they're still more.

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Speaker 1: Not only are the fast food restaurants getting in on this,

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Speaker 1: now you've got butcher Box.

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Speaker 2: They say, hold my beer.

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Speaker 6: Hi, it's Mike Salgero. I'm the CEO and founder of

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Speaker 6: butcher Box, and today we're going to be talking about

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Speaker 6: our ribbi. Holy cow, look at that ribbi. This thing

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Speaker 6: looks amazing. So one thing I think is really important

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Speaker 6: is that CEOs actually enjoy the product that they make.

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Speaker 2: Product.

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Speaker 6: Again, I'm gonna hammer this whole ribby down. It is

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Speaker 6: my lunch and we're going to do it one by

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Speaker 6: at a time. Yeah, butcher Box has been around for

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Speaker 6: eleven years. That's how you need to stay. What we

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Speaker 6: pride ourselves on is our sourcing. All of our products

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Speaker 6: is one hundred percent grass fed, grass finished, certified, humane,

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Speaker 6: never fed an antibiotic.

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Speaker 1: Okay, so it does it turns into a commercial for

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Speaker 1: this guy. But as you mentioned, Papa John's, Indiana's Papa

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Speaker 1: John's they announced they're going to be closing about three

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Speaker 1: hundred restaurants by the end of next year. So you

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Speaker 1: do have these American brands that are closing hundreds of stores,

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Speaker 1: which is showing the importance of keeping costs down but

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Speaker 1: quality tight. The consumers are voting with their wallets, and

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Speaker 1: I think that's what these CEO burger wars are all about.

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Speaker 1: They're trying to be relatable. Hey, we're just like you,

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Speaker 1: even though they're making millions and millions of dollars in

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Speaker 1: their salary.

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Speaker 4: If you had one go to fast food place, what

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Speaker 4: would you say? It would be like your go doesn't

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Speaker 4: have to be like what you think is the best.

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Speaker 4: It's just like your go to Culver's and mine. Yeah, McDonald's.

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Speaker 4: I just can't Their fries and the coke it's the

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Speaker 4: best it's and so I can't stop.

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Speaker 2: You just keep it enough.

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Speaker 1: Nikki Kelly from Indiana Capitol Chronicle is gonna join us next.

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Speaker 1: You're listening to ninety three WIBC.

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Speaker 2: Have a Lyn