1 00:00:00,080 --> 00:00:02,680 Speaker 1: So today we're having a little beverage segment here. 2 00:00:02,720 --> 00:00:04,680 Speaker 2: This is the drink, This is the beverage segment. 3 00:00:04,760 --> 00:00:09,240 Speaker 1: Yeah, got today's National Coffee Day. Two thirds of Americans 4 00:00:09,320 --> 00:00:12,719 Speaker 1: sixty six percent drink at least one cup of coffee daily. 5 00:00:12,760 --> 00:00:16,200 Speaker 1: That's up seven percent since twenty twenty, which is interesting 6 00:00:16,320 --> 00:00:20,680 Speaker 1: because the cost of coffee is getting much more expensive. 7 00:00:20,760 --> 00:00:25,279 Speaker 1: So the average consumption of coffee per day, how much 8 00:00:25,280 --> 00:00:26,960 Speaker 1: do you think the average person drinks? Ooh? 9 00:00:27,240 --> 00:00:30,880 Speaker 2: The average is this by yeah? By pots? How many 10 00:00:30,920 --> 00:00:31,520 Speaker 2: pots of coffee? 11 00:00:31,560 --> 00:00:31,840 Speaker 1: Did you know? 12 00:00:32,240 --> 00:00:34,320 Speaker 2: Cup by cup? I'm going to say, is it a 13 00:00:34,320 --> 00:00:36,680 Speaker 2: whole number or are there fractions like six and a 14 00:00:36,720 --> 00:00:37,360 Speaker 2: half or twelve? 15 00:00:37,640 --> 00:00:38,320 Speaker 1: Yeah? 16 00:00:37,920 --> 00:00:40,239 Speaker 2: Yeah, a fraction in a fraction, I'm going to say 17 00:00:40,240 --> 00:00:42,120 Speaker 2: two and a half. That's it, two and a half. 18 00:00:42,280 --> 00:00:44,839 Speaker 1: Now that two and a half cups of coffee per 19 00:00:44,920 --> 00:00:48,400 Speaker 1: day For the average coffee drinker, thirty six percent enjoy 20 00:00:48,440 --> 00:00:52,480 Speaker 1: coffee away from home, eighty two percent drink coffee at home. Yeah. 21 00:00:52,600 --> 00:00:54,840 Speaker 2: Okay, Now you've got to be honest because you're a 22 00:00:54,840 --> 00:00:57,279 Speaker 2: bigger call. We love our coffee, but you're an even 23 00:00:57,320 --> 00:01:00,560 Speaker 2: bigger coffee coffee drinker than I am. Yeah, any cups 24 00:01:00,560 --> 00:01:02,760 Speaker 2: of coffee do you drink a day? And just so 25 00:01:02,840 --> 00:01:05,440 Speaker 2: you know, when you fill up that that travel. 26 00:01:05,080 --> 00:01:07,120 Speaker 1: Tumbler my travel time, that's more. 27 00:01:06,959 --> 00:01:09,320 Speaker 2: Than one cup of coffee. How many you think it's 28 00:01:09,319 --> 00:01:12,560 Speaker 2: in here too? There's two cups of coffee per travel tumblers. 29 00:01:12,560 --> 00:01:15,000 Speaker 2: You don't get to count that as one. So how 30 00:01:15,000 --> 00:01:16,800 Speaker 2: many cups of coffee are you drinking a day? 31 00:01:16,880 --> 00:01:18,200 Speaker 1: I'm rocking four cups a day? 32 00:01:18,240 --> 00:01:21,080 Speaker 2: Are you at four? I'm probably I'm at two or three? Probably, 33 00:01:21,120 --> 00:01:23,959 Speaker 2: So that's not It always counts for two. The travel 34 00:01:23,959 --> 00:01:25,800 Speaker 2: tumbler definitely counts for two copes. 35 00:01:25,560 --> 00:01:28,160 Speaker 1: Now, one in the morning travel tumblr at work, and 36 00:01:28,200 --> 00:01:31,200 Speaker 1: then again one in the afternoon when I'm doing the 37 00:01:31,240 --> 00:01:32,320 Speaker 1: template for the next day. 38 00:01:32,400 --> 00:01:34,520 Speaker 2: When I was a kid, my parents would drink coffee 39 00:01:34,520 --> 00:01:36,680 Speaker 2: in the afternoon, and I thought, that is just such 40 00:01:36,720 --> 00:01:39,240 Speaker 2: an old man thing to do. What do you do 41 00:01:39,360 --> 00:01:41,800 Speaker 2: in dad? Turn six o'clock in the evening? What are 42 00:01:41,840 --> 00:01:44,120 Speaker 2: you drinking coffee for you? Dad? Is that why I 43 00:01:44,200 --> 00:01:47,160 Speaker 2: have a problem going to sleep? And then the older 44 00:01:47,240 --> 00:01:50,200 Speaker 2: I get, the more coffee I drink, and the more 45 00:01:50,280 --> 00:01:53,360 Speaker 2: it goes beyond just the morning and into lunch and 46 00:01:53,440 --> 00:01:55,880 Speaker 2: later in the day, in the late afternoon and evening, 47 00:01:55,960 --> 00:01:56,920 Speaker 2: and it's just. 48 00:01:56,840 --> 00:01:59,560 Speaker 1: Because I, you know, I'm drinking it. For all the 49 00:01:59,680 --> 00:02:02,720 Speaker 1: health benefits that are associated with coffee. Why but it 50 00:02:02,800 --> 00:02:06,080 Speaker 1: turns out that I really I just I like cream 51 00:02:06,360 --> 00:02:08,560 Speaker 1: with a little coffee and. 52 00:02:08,440 --> 00:02:10,639 Speaker 2: The jolt of caffeine that it gives us to push 53 00:02:10,760 --> 00:02:12,399 Speaker 2: us through whatever, do what we're doing that day. 54 00:02:12,919 --> 00:02:17,040 Speaker 1: So the cost of ground roast coffee averages eight dollars 55 00:02:17,080 --> 00:02:20,799 Speaker 1: and eighty seven cents a pound, up forty percent from 56 00:02:20,880 --> 00:02:21,840 Speaker 1: the last year. 57 00:02:22,320 --> 00:02:25,240 Speaker 2: Forty percent increase in the price of coffee. Now here's 58 00:02:25,280 --> 00:02:27,920 Speaker 2: the good news with that coffee as a commodity, and 59 00:02:28,000 --> 00:02:30,360 Speaker 2: so that price will fluctuate and it'll go up and 60 00:02:30,400 --> 00:02:33,280 Speaker 2: it'll go back down depending on supply and demand. So true, 61 00:02:33,320 --> 00:02:37,600 Speaker 2: hopefully that's a that's a temporary forty percent increase in 62 00:02:37,639 --> 00:02:39,680 Speaker 2: coffee and they can get the supply moving and get 63 00:02:39,680 --> 00:02:40,040 Speaker 2: that cost. 64 00:02:40,160 --> 00:02:42,840 Speaker 1: There are a lot of deals and promotions today for 65 00:02:42,960 --> 00:02:46,280 Speaker 1: National Coffee Day, like You're Duncan and your Crispy Creme 66 00:02:46,400 --> 00:02:51,320 Speaker 1: and even Starbucks and Casey's General Store, Circle k they're 67 00:02:51,360 --> 00:02:54,519 Speaker 1: all having they're all having a special. It's a good day, 68 00:02:55,200 --> 00:02:58,200 Speaker 1: just like the Kroger with the chocolate Milk Day. You 69 00:02:58,360 --> 00:03:01,280 Speaker 1: to download the app and then sign up and fill 70 00:03:01,320 --> 00:03:03,600 Speaker 1: stuff out. It's not like you just walk into the 71 00:03:03,639 --> 00:03:07,760 Speaker 1: store and get to enjoy the special dealer promotion. There's 72 00:03:07,800 --> 00:03:09,040 Speaker 1: always a step you got to take. 73 00:03:09,120 --> 00:03:11,560 Speaker 2: Well, yeah, sign up, download the app, sign up for 74 00:03:11,600 --> 00:03:14,919 Speaker 2: an account, get the coupon email to you, do the 75 00:03:15,000 --> 00:03:17,440 Speaker 2: show it there. This is why the seven eleven Free 76 00:03:17,520 --> 00:03:20,320 Speaker 2: Slurpey Day promotion is so popular and successful. You don't 77 00:03:20,320 --> 00:03:21,680 Speaker 2: have to do anything for that, right, just walk into 78 00:03:21,720 --> 00:03:24,040 Speaker 2: seven eleven. It's the small little slurpie. You grab it, 79 00:03:24,480 --> 00:03:26,320 Speaker 2: walk up to the front there like you're good, and 80 00:03:26,360 --> 00:03:26,800 Speaker 2: you're out. 81 00:03:26,960 --> 00:03:29,639 Speaker 1: They often run out of supplies with that promotion though 82 00:03:30,200 --> 00:03:30,799 Speaker 1: the seven. 83 00:03:30,639 --> 00:03:32,560 Speaker 2: Eleven does, But that's part of it fun, I mean, 84 00:03:32,560 --> 00:03:34,240 Speaker 2: and it gets them some attention. They get a lot 85 00:03:34,280 --> 00:03:37,280 Speaker 2: of earned media. Everybody's talking about it. Tougher to do 86 00:03:37,320 --> 00:03:39,200 Speaker 2: that when you've got to download an app and sign 87 00:03:39,280 --> 00:03:40,160 Speaker 2: up for an account.