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Speaker 1: Dead and hip Hop Conversations. I'm your host you for

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Speaker 1: twenty four seven here with the whole crew, so no

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Speaker 1: need for formal introductions.

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Speaker 2: Look, yo, I think you do need a formal introductions,

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Speaker 2: might get some little listeners may not know who we are.

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Speaker 1: You know how to our whole our names pop up,

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Speaker 1: you know how to look like you.

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Speaker 3: We do the whole rod. I'm modest medio. Hey, I'm.

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Speaker 1: Dead in hip hop conversations, I mean host people twenty

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Speaker 1: four seven here will be busy for thirty Can it be

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Speaker 1: ends and modest media? And today we are talking about

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Speaker 1: is hip hop dad officially? Now look that in hip

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Speaker 1: hop on the TV podcast, make sure you check them out.

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Speaker 3: This right here.

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Speaker 1: What's set in Our Dead is sports chat through Spike Loose.

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Speaker 1: Shout out to Spike Lude and all their TV podcast

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Speaker 1: Go subscribe, go check out all their content. And this

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Speaker 1: comes from chart data and it says no rap songs

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Speaker 1: appear in the top forty on the Hot one hundred

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Speaker 1: for the first time since February nineteen ninety, ending a

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Speaker 1: streak of thirty five years, eight months and three weeks.

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Speaker 1: Week of October twenty five, twenty twenty five, I also

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Speaker 1: saw Rory and Maul and Rory wasn't there. I want

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Speaker 1: to say it was Clarissa and Mal talk about on

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Speaker 1: the Spotify two hundred or it's a Spotify two hundred

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Speaker 1: more stream songs, and there were only four hip hop

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Speaker 1: songs there. Two of them were technically like R and

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Speaker 1: B songs with hip hop artists. I want to give

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Speaker 1: my take first. I want to give my take first.

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Speaker 1: I don't believe hip hop is dead. This goes back

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Speaker 1: to what I've been saying about giving us balance on

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Speaker 1: the radio, because the radio songs chart because they are

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Speaker 1: family friendly, they are their algorithmic, they are formulaic, right,

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Speaker 1: But hip hop is the furthest thing away from being dead.

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Speaker 1: It's just about how you consume music, and I think

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Speaker 1: it's also changing the mindset of quote unquote what's hot.

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Speaker 1: One of the things that I've always felt that den

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Speaker 1: in hip hop would be great at would be radio

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Speaker 1: and US programming a radio station because we would be

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Speaker 1: bringing the balance to hip hop. We just recently reviewed

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Speaker 1: bruiser Wolf. He's not going to hit any of these charts,

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Speaker 1: but he is the prior or one of the many

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Speaker 1: prime examples. While hip hop is not dead, hip hop

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Speaker 1: is unique. Hip hop has a voice. Hip hop is

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Speaker 1: given game. But if you're waiting for the radio and

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Speaker 1: or the charts to let you know, like who's dope,

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Speaker 1: then you're just not tapped in. And I really feel

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Speaker 1: that that's the biggest thing here is that if we're

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Speaker 1: looking for the charts to validate what is good and

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Speaker 1: what is bad, then you're lost first and foremost. And

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Speaker 1: shout out to Nipsey Hustle. You know Nipsey Hustle on

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Speaker 1: Mailbox Money on that project. I can't remember the name

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Speaker 1: of the song, but he had like a portion at

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Speaker 1: the end of the song where he was talking and

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Speaker 1: he was saying, back then, what is the new measure

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Speaker 1: of success?

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Speaker 2: Is it?

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Speaker 1: Is it chart topping?

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Speaker 3: Is it?

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Speaker 4: This?

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Speaker 1: Isn't that?

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Speaker 4: Now?

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Speaker 1: We got to look at new KPIs while we're talking

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Speaker 1: about hip hop, because hip hop is not dead, but

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Speaker 1: hip hop is missing a major component. And we've had

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Speaker 1: this conversation what is the new regime? We've had the

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Speaker 1: k Dots to J Cole's the Drakes. Who is the

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Speaker 1: new guy? Now here's the thing? Now, NBA Young Boy.

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Speaker 1: You know I've been caping for NBA Young Boy. I

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Speaker 1: feel he is the voice of the young people, right,

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Speaker 1: but he's not gonna chart. That's not the style of

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Speaker 1: music he makes. So we have hip hop is not dead,

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Speaker 1: but who is going to be that commercially accessible person

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Speaker 1: that we can say yay hip hop in that realm.

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Speaker 1: But again, hip hop is nowhere near that. And and

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Speaker 1: I don't really like hearing a lot of these other

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Speaker 1: publications content creators talking about hip hop is dead, because

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Speaker 1: then I'm like, well, you're not You're not listening, you

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Speaker 1: know what I'm saying. And you need to be subscribed

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Speaker 1: to dead in hip Hop and watch our reviews and

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Speaker 1: hit us up and and and and and look at

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Speaker 1: what we're telling you what was dope from the previous month,

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Speaker 1: because it's far from being dead in my opinion.

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Speaker 5: Nah, No, it's not that I think it's I've been

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Speaker 5: saying this for a minute, like I think it's dead

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Speaker 5: on the mainstream level. I mean, you don't have like

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Speaker 5: those big names dropping music like the J Cole. J

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Speaker 5: Cole kind of took a back seat for a while

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Speaker 5: because he was he was on the Red, he was

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Speaker 5: on the radio a lot.

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Speaker 3: The Rick Rosses of the world. I'm surprised Cardi B's

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Speaker 3: not on the radio like that, I feel like I

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Speaker 3: hear her music ringing when I'm out and about.

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Speaker 5: You know, when when Golorella drop, I felt like I

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Speaker 5: was hearing her stuff like a lot of a lot

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Speaker 5: of the women, a lot of the women started started

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Speaker 5: being going to come up, and I think they were

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Speaker 5: holding it down for some time. So I think we're

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Speaker 5: in a transition right now of of like, I think

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Speaker 5: you kind of alluded to that a little bit by saying,

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Speaker 5: you know who who who's getting passed? Who's the torch

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Speaker 5: being passed to? So but honestly, man, I should we

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Speaker 5: really care about who's charting, like, because if those music

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Speaker 5: is still out there on the tiktoks of the world,

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Speaker 5: on the IG's of the world, in the underground sector

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Speaker 5: of the world, and we're still getting the music that

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Speaker 5: we can particularly like, is.

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Speaker 3: Radio charting still relevant? Like it? Is it still a thing?

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Speaker 1: So so I think it depends on how you look

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Speaker 1: at that, right, Like, I feel that the fact that

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Speaker 1: certain artists or the fact that there's so much dope

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Speaker 1: hip hop that doesn't make the radio is the issue.

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Speaker 3: That's the issue. But that's what I'm saying, doesn't need

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Speaker 3: to Yes, isn't necessary?

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Speaker 4: Why is it?

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Speaker 3: And why why do we need Why do we need

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Speaker 3: that balance?

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Speaker 1: We need that balance because it creates legacies bro like

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Speaker 1: like Wu Tang, method Man Nas, mob Deep their legacy

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Speaker 1: artists because they had radio hits in an era where

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Speaker 1: there was balance. So it gives them those those kudos,

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Speaker 1: those brownies points, those when we're talking about the greatest

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Speaker 1: or the best or whatever, that we can mention them

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Speaker 1: because now they have certain accolades that if you don't

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Speaker 1: get the radio, you just typically don't get it.

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Speaker 5: I think I think I disagree with that. I think

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Speaker 5: I disagree with that. I think I think I don't.

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Speaker 3: I don't know.

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Speaker 5: Jay had about maybe one one song off reason down

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Speaker 5: on the radio, but we don't. It's like like so,

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Speaker 5: but but it's Harold, that was love. That was love

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Speaker 5: later though exactly, That's what That's what I'm saying. So,

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Speaker 5: so if he never had a radio here, he still

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Speaker 5: has reasonable doubt or and that's just one example.

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Speaker 1: But well, hold on, hold on, let's pause, let's stay

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Speaker 1: right there on Jay. What if Jay dropped reasonable doubt

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Speaker 1: but never had radio hits, would reasonable doubts still be

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Speaker 1: looked at what people have gone back and it really

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Speaker 1: checked out Jay. Like part of Jay's appeal was the

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Speaker 1: fact that he he Biggie Nas came out, you know

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Speaker 1: what I'm saying around the same time and Jay started

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Speaker 1: hitting the charts. People went back. They had to It's like, Okay,

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Speaker 1: this dude is dope. Oh he has an album we

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Speaker 1: never listened to. I think that's part of the appeal

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Speaker 1: of what reasonable doubt is.

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Speaker 5: Okay, take somebody like like big Al like like never

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Speaker 5: had and the four as. I know, he never had

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Speaker 5: a radio hit, but he has no here but but

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Speaker 5: but but he was freestyling on the radio like like.

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Speaker 4: He was.

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Speaker 1: The MVP.

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Speaker 3: But but we're talking about charting though.

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Speaker 6: Yeah he wasn't charting nothing like that.

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Speaker 1: But yeah, but he was radio.

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Speaker 6: But you got to think hip hop was it was.

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Speaker 6: The time was different back then too.

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Speaker 5: Yeah, Tom was different back then. The way we consumed

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Speaker 5: this was all the way different.

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Speaker 3: You know what I'm saying.

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Speaker 1: It's not like that anymore. Yeah, you know, I don't

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Speaker 1: know if the consumerism of hip hop or just the

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Speaker 1: consumerism of music is a major factor here in terms

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Speaker 1: of streaming this that and the third how you consume

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Speaker 1: it I think the numbers are skewed, and obviously people's

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Speaker 1: favor it is what it is. But I but I

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Speaker 1: really think the biggest component, and I've been saying it

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Speaker 1: since the inception of that A hip hop, is we

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Speaker 1: need more balance on the radio. There's no reason why

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Speaker 1: Big crit never hit the radio. There's no reason why

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Speaker 1: that Mexicano he never hit the radio. There's no reason

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Speaker 1: why Grizelda never hit the radio. There's no reason why

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Speaker 1: all of this dope music that comes out doesn't hit

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Speaker 1: the radio. Like like, I don't like, I.

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Speaker 3: Don't know if I subscribe to that anymore.

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Speaker 5: And the more I talk to artists and things like

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Speaker 5: that is the reason why I don't.

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Speaker 3: I don't.

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Speaker 5: I don't know if I were subscribed like those type

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Speaker 5: of subscribe to what again?

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Speaker 3: Ro just just.

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Speaker 5: Oh the whole balance thing, the whole needing to be

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Speaker 5: on the radio, the whole the whole thing.

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Speaker 3: I don't know.

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Speaker 7: I know you're right because I mean we we've seen

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Speaker 7: artists that didn't need the radio that's still that can

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Speaker 7: still tour, that can still Hell, I think people you

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Speaker 7: brought up with them and be a young boy. Hell

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Speaker 7: ASoP Rocky he got on ACEP.

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Speaker 3: Rocky wasn't on a radio.

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Speaker 7: When he first got on the internet, streets got got

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Speaker 7: Rocky popular. You know what I'm saying, putting mixtapes on

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Speaker 7: that piff and all that stuff like that, that wasn't radio.

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Speaker 5: I think that ship real, man. The more I think

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Speaker 5: about it, man, I think that ship is smoking mirrors. Man,

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Speaker 5: I think I think. I think that has been a

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Speaker 5: way to pigeonhole artists and to make and make it

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Speaker 5: seem like like, oh they need these accolades, Oh they

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Speaker 5: need to be charting. All they need to pay because

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Speaker 5: you know they're paying hell of money to get on

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Speaker 5: the radio. Like all of these things I think have

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Speaker 5: been put in place to pigeonhole artists and make and

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Speaker 5: make them believe.

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Speaker 3: Oh you need a lady. They don't you need you

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Speaker 3: need the money backing.

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Speaker 5: Because we just talked and the more and like I said,

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Speaker 5: the more we talk to artists and we do these

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Speaker 5: listeners is how I'm realizing this ship. Because because Mick Jenkins, right,

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Speaker 5: we just interviewed him and he was just like, I

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Speaker 5: mean I put my shit on even and I got

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Speaker 5: more money off of that than when I had the

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Speaker 5: ship streaming everywhere, and it just starts making you think like, Okay,

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Speaker 5: if the artist is happy, he's getting paid, is getting

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Speaker 5: the money that's the thing that matters.

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Speaker 1: You know what I'm saying, he's still so so okay,

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Speaker 1: So I don't I don't want it to get lost.

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Speaker 1: I'm not pushing for accolade, you know what I'm saying, Like,

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Speaker 1: I'm not pushing for that. I'm not pushing for what

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Speaker 1: radio was. What I'm saying is we have to change

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Speaker 1: what radio is. You know what I'm saying, like like

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Speaker 1: like from the perspective of it doesn't need to be payola,

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Speaker 1: I don't.

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Speaker 3: I don't think that they.

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Speaker 1: Don't want it that way though. But here, here's here's

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Speaker 1: the thing, Rob, here's the thing. My perspective on what

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Speaker 1: the radio is is for the layman person to discover

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Speaker 1: new people and the reason why what do you mean?

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Speaker 4: That's it?

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Speaker 1: Okay and okay, listen to what I'm saying. We need

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Speaker 1: to change radio.

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Speaker 4: Who is we?

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Speaker 3: Yeah?

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Speaker 1: So so so Again. I'm operating from the lens that

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Speaker 1: that hip hop has its own radio station. We as

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Speaker 1: that in hip hop content creators whatever, whatever. If we

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Speaker 1: had our own radio station and we programmed that radio station,

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Speaker 1: it would not sound like the Billboard Hot one hundred.

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Speaker 1: It would won't change radio. It would it wouldn't hold on,

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Speaker 1: so it wouldn't change all of radio. Can All I'm

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Speaker 1: saying is disruption. Disruption is key, and I don't think

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Speaker 1: that radio has had disruption. And however, long radio has

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Speaker 1: been the main entity of how people consume music. Because

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Speaker 1: we can look at Spotify, this, that, and the third

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Speaker 1: can people are going to apps to consume music that

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Speaker 1: they already know, they're not really discovering a lot of

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Speaker 1: new people outside of playlists that that are generated. That's

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Speaker 1: how people find more new people. But the way that

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Speaker 1: that the layman people get to new artists is the radio.

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Speaker 5: I think the disruption comes with artists not caring about

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Speaker 5: not caring about being on the radio. I think that's

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Speaker 5: where the rebellion comes. I think that's where the disruption

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Speaker 5: actually comes from.

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Speaker 3: Because again that I think part one percent. I don't disagree.

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Speaker 5: You know what I'm saying, because because you're trying to

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Speaker 5: conform to something like an antiquated formula, that when when

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Speaker 5: that's not the way we consume music anymore. Like we

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Speaker 5: could find that ship anywhere, like you said, we see

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Speaker 5: it with the young boy concerts, like he's not even charged, right, but.

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Speaker 6: Look at this niggas arenas arena tourists, bro.

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Speaker 3: Like bro like like that.

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Speaker 5: If they don't tell you, if talking to the Mick

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Speaker 5: Jiggers of the world, don't tell you that that ship

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Speaker 5: is all smoking mirrors, I don't know what does. That's

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Speaker 5: why I said, I don't know if I subscribe to

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Speaker 5: it anymore, like oh, we need balance, and I used

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Speaker 5: to like it.

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Speaker 4: I used to like the.

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Speaker 5: Balance thing that that you you constantly brought up. I

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Speaker 5: just don't know if I subscribe to it anymore. After

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Speaker 5: just being doing this for so for over a decade now,

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Speaker 5: talking to the artists, seeing different people grow, being such

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Speaker 5: a you know, most of my top ten is filled

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Speaker 5: with underground music that's not charting, like the wrong Streets

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Speaker 5: of the world, like the.

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Speaker 1: Ramsoms, you know what I'm saying.

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Speaker 5: What's like Brazil then like them, niggas ain't charting like

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Speaker 5: but look at that.

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Speaker 1: Listen, listen, listen, because I feel like I feel like

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Speaker 1: this is becoming up three against one. No, no, no, no,

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Speaker 1: I'm no, it's not that it's not just for the

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Speaker 1: shooting for whoever's watching us as well. Like, I'm not

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Speaker 1: saying that the antiquated way of radio is necessary. What

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Speaker 1: I'm saying is, I think radio needs a disruption first

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Speaker 1: and foremost, But I don't think that that's the only thing, right.

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Speaker 1: And you know, we all talked to artists, and you

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Speaker 1: know their mentality is direct to consumer DTC.

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Speaker 4: You know what I'm saying.

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Speaker 1: Jonathan Jill is a product bay, I think another. I

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Speaker 1: think there's another factor here too, and we talked about

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Speaker 1: it on I can't remember, but anyway, I think that

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Speaker 1: the popular sound is moving away from hip hop. And

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Speaker 1: I think that, I mean we see it with who

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Speaker 1: was selected for the super Bowl. I think afrobeats. I

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Speaker 1: think urban Latino music is starting to become the more widespread,

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Speaker 1: more accepted genre of urban music today. Now I'm not

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Speaker 1: saying it's bigger than hip hop. I'm just saying that

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Speaker 1: you're digging into hip hop's pie and it's more palatable

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Speaker 1: that hip hop is right now. So from a chart perspective,

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Speaker 1: from a globalization perspective, I think that that is hurting

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Speaker 1: hip hop a little bit as well. But but I

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Speaker 1: agree direct to consumer is the most important thing, and

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Speaker 1: and and I want to look hip hop is not that.

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Speaker 1: I just want people to know I said that hip

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Speaker 1: hop is not that hip hop is alive, and well

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Speaker 1: so the radio thing.

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Speaker 4: I think radio is a lost cause.

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Speaker 2: I think mainly because you're the history of radio and

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Speaker 2: how we got to where we are now, where it's

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Speaker 2: very programmatic and payola, which has always been in existence.

309
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Speaker 2: But you got to go all the way back to

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Speaker 2: the clear comms channel telecommunity communications A.

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Speaker 6: Yeah, nineteen ninety six.

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Speaker 4: To my dad, yep, yeap. That changed everything.

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Speaker 2: So it's changed everything to twitch at the telecommunications at

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Speaker 2: that basically, yeah, it it disrupted everything, and it basically

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Speaker 2: gave control of the radio stations to a corporation, so.

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Speaker 4: What they ultimate.

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Speaker 2: So that's how right now we that's why we're hearing

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Speaker 2: the same songs over and over again.

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Speaker 6: Tell the Communications Act. Ye you're writing, Tell the Communication

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Speaker 6: Act in nineteen eety six.

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Speaker 2: Yep, yeah, that's why I don't that's why radio isn't

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Speaker 2: isn't isn't gonna help because people have been programmed to.

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Speaker 4: Just hear their favorite songs over and over again.

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Speaker 2: Even if we didn't on a scall smaller scale, we

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Speaker 2: won't penetrate and generate enough listeners. We've seen entity at

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Speaker 2: least I have try to get into the radio space,

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Speaker 2: like Amazon with their thing that they had called amp

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Speaker 2: and it failed. It did not work. They were reaching

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Speaker 2: out the creators, they were giving them radio stations. I

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Speaker 2: think Budden had one over there and some other folks.

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Speaker 2: So it didn't work and they got rid of it.

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Speaker 2: I do think, though, that hip hop is in trouble,

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Speaker 2: and I've been watching and observing.

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Speaker 4: I've been.

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Speaker 7: In trouble, in troubles for as far as mainstream.

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Speaker 6: Yes, okay, your town, I'm sorry, go ahead your time.

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Speaker 4: Yep. Uh. You know.

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Speaker 2: Jalen told me that, you know, uh, that my ideas

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Speaker 2: be good, but I don't have enough empirical data to

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Speaker 2: back them up. So I've just been trying to wait.

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Speaker 2: But it hasn't been looking good at all. And then

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Speaker 2: I see this chart and I'm like, oh, this is

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Speaker 2: starting to get some confirmation, Like this is data that's

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Speaker 2: saying that these things are not performing.

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Speaker 4: There are two.

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Speaker 2: Things happen to people. You're already highlighted. One, we don't

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Speaker 2: have any replacements. That's number one. Number number two, we're

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Speaker 2: going back to the old school, back in thoroughly uh

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Speaker 2: late nineties, late eighties, nineties b before hip hop became commercialized.

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Speaker 2: That's why this is proliferation of underground hip hop artists.

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Speaker 2: And the other thing is that hip hop is now

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Speaker 2: middle age and old. When you look at a lot

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Speaker 2: of rappers that are popular now, they're not young the

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Speaker 2: way they were when we started listening B Shit Mob, Deep,

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Speaker 2: NOAs were assist.

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Speaker 4: Yeah, they we're young.

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Speaker 2: Most of the guys that's popping off, man are are

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Speaker 2: what the kids to call unks and the ogs. The

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Speaker 2: ogs are making better music. I think you're starting to

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Speaker 2: see a disinterest among a select group of young people

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Speaker 2: when it comes to hip hop, and that is problematic,

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Speaker 2: and it's starting to manifest itself in the data. So

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Speaker 2: the R and B hip hop share of US own

364
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Speaker 2: demand audio streams, and this is just one data point.

365
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Speaker 2: In twenty twenty three, the data point, the share percentage

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Speaker 2: was twenty seven percent the mid year of twenty twenty five,

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Speaker 2: and I can put this on screen, but I need

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Speaker 2: to see it is under twenty four point five.

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Speaker 4: So either hip hop has plateaued.

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Speaker 2: It's definitely not as exploding or as popular as it

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Speaker 2: once was, but it's definitely reached its peak, and what

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Speaker 2: happens then is.

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Speaker 4: Hip hop starting to enter the phase.

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Speaker 2: That jazz once did where jazz was hot and then

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Speaker 2: it fell off. There are reasons for that, and then

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Speaker 2: it just became one of those things it's just around.

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Speaker 2: I also agree with PFO that there is a growing

378
00:19:49,840 --> 00:19:54,320
Speaker 2: interest in other areas like afrobeaks and the you know,

379
00:19:54,359 --> 00:19:56,440
Speaker 2: the bad bunnies of the world. And I also think

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Speaker 2: R and B is actually really, really in a really

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Speaker 2: interesting space right now, and I think it's probably the

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Speaker 2: most one of the most interesting spaces in music from

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Speaker 2: a underground perspective. So I think these numbers are warning

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Speaker 2: signs and I think it's worth having a discussion. I

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Speaker 2: just don't know how it could be be rectified. I

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00:20:16,320 --> 00:20:19,080
Speaker 2: don't know if there's a solution to it. And in

387
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Speaker 2: all honesty, that won't impact any of us. It never

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Speaker 2: has really. Whenever we would have the discussion about this

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Speaker 2: is the greatest year of hip hop and here come

390
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Speaker 2: Leroy saying nah, and.

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Speaker 4: They'd be like, nah, nah, can't you trip? You tripping

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Speaker 4: or whatever? Whatever?

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Speaker 2: You know, it's just what you're paying attention to, you know,

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Speaker 2: And and there's some truth to that, but Nevertheless, here

395
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Speaker 2: we are a.

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Speaker 4: Couple of years later.

397
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Speaker 2: And we're still on the downar trajectory, trajectory, and now everybody's.

398
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Speaker 4: Talking about it because there's a concern here.

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Speaker 5: I mean, we just came off a year of Kendrick,

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Speaker 5: a one artist alone that held hip hop down, that

401
00:20:57,119 --> 00:21:00,680
Speaker 5: that everybody was talking about hip hop around that time.

402
00:21:00,920 --> 00:21:04,400
Speaker 5: I mean everybody was like even we were reinvigorated with

403
00:21:04,440 --> 00:21:05,280
Speaker 5: what was going.

404
00:21:05,080 --> 00:21:05,919
Speaker 3: On with the Beef.

405
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Speaker 5: I just think it takes the right artists the right thing.

406
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Speaker 5: Like I said, I think we're just in a transitional

407
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Speaker 5: period because if Kendrick drow something this year, next year,

408
00:21:15,800 --> 00:21:18,760
Speaker 5: people going to be talking about it. If Drake somehow

409
00:21:18,920 --> 00:21:23,280
Speaker 5: finds a way to get back popular, people will be

410
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Speaker 5: talking about it. So I just think, I don't know, man,

411
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Speaker 5: I just think we don't have the artists. Just aren't

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Speaker 5: the artists that people paying attention to just aren't doing stuff.

413
00:21:33,480 --> 00:21:35,200
Speaker 5: Like I said, it was, it was a time where

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00:21:35,400 --> 00:21:37,880
Speaker 5: like the Wind, like the Megan's, the Cardis the nick

415
00:21:38,280 --> 00:21:40,600
Speaker 5: like they were the ones that everybody It was just

416
00:21:40,600 --> 00:21:42,840
Speaker 5: this whole woman renaissance that was happening.

417
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Speaker 3: And now that's like I feel like there's a transition

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Speaker 3: right now.

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Speaker 4: I want to say this real quick and that you

420
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Speaker 4: can go.

421
00:21:49,720 --> 00:21:51,639
Speaker 2: Remember when the NBA was at his peak and we

422
00:21:51,720 --> 00:21:54,080
Speaker 2: got Jordan's and Kobe's in the service.

423
00:21:53,800 --> 00:21:55,800
Speaker 4: That we were wondering who's going to carry the league

424
00:21:55,840 --> 00:21:56,399
Speaker 4: moving forward?

425
00:21:56,440 --> 00:21:57,800
Speaker 3: The last last of the Mohicans.

426
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Speaker 4: Yeah, we don't have that in hip hop.

427
00:22:00,440 --> 00:22:04,199
Speaker 2: So yeah, Kendrick and Drake are the old superstars. But

428
00:22:04,240 --> 00:22:06,800
Speaker 2: if they're not doing anything, then hip hop is where

429
00:22:06,880 --> 00:22:07,040
Speaker 2: is that?

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Speaker 4: Right now?

431
00:22:09,040 --> 00:22:11,920
Speaker 7: Before you and before you go, before you remember, I mean,

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Speaker 7: I think we've had I think we've had this conversation

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00:22:14,680 --> 00:22:17,720
Speaker 7: and other conversations and other hip hop outlets. Remember a

434
00:22:17,760 --> 00:22:20,879
Speaker 7: couple of years ago, who's the next Kendrick, Drake and

435
00:22:21,040 --> 00:22:24,359
Speaker 7: J Cole? Remember remember that question was being asked like

436
00:22:24,520 --> 00:22:28,199
Speaker 7: multiple times, like who are the next big three? You know,

437
00:22:28,320 --> 00:22:30,200
Speaker 7: guys to look at to try to carry hip hop

438
00:22:30,240 --> 00:22:32,880
Speaker 7: because we can't be riding we can't be we can't

439
00:22:32,880 --> 00:22:35,359
Speaker 7: be riding a wave of Drake, Kendrick and J Cole forever.

440
00:22:35,440 --> 00:22:36,560
Speaker 7: You know what I'm say, We're gonna have to let

441
00:22:36,640 --> 00:22:38,760
Speaker 7: them go at some point, not to let them go,

442
00:22:38,880 --> 00:22:40,679
Speaker 7: but like you know, we got to be ready to

443
00:22:40,680 --> 00:22:42,560
Speaker 7: get to move the next up and coming stars.

444
00:22:42,600 --> 00:22:45,840
Speaker 8: I think Jed has the ability to do what I

445
00:22:45,880 --> 00:22:52,760
Speaker 8: think now he would have he would have been now talented, Yeah,

446
00:22:52,960 --> 00:22:54,919
Speaker 8: like talent wise he should have.

447
00:22:55,119 --> 00:22:57,720
Speaker 1: But if he would have been that person he it

448
00:22:57,760 --> 00:23:00,840
Speaker 1: would already have happened. And so couple of things. Can

449
00:23:00,880 --> 00:23:03,640
Speaker 1: you already mentioned? You know, the unks are making better

450
00:23:03,720 --> 00:23:06,280
Speaker 1: music than the youngsters, and I think that that's actually

451
00:23:06,520 --> 00:23:10,600
Speaker 1: with the women as well. Outside of Glorilla and Ice Spice,

452
00:23:11,160 --> 00:23:12,919
Speaker 1: all of the other women that you named, they're in

453
00:23:12,960 --> 00:23:17,840
Speaker 1: their late twenties to thirties, all of them, you know,

454
00:23:19,720 --> 00:23:26,480
Speaker 1: Meccan's in their late twenties. Yeah, all you were saying below.

455
00:23:28,119 --> 00:23:31,000
Speaker 6: And Gorilla ye because and I think Sexy real they

456
00:23:31,040 --> 00:23:31,440
Speaker 6: are young.

457
00:23:31,480 --> 00:23:34,119
Speaker 1: They still yeah they're young, they're young, but but the

458
00:23:34,160 --> 00:23:37,720
Speaker 1: other ones they're older. And when we look at hip

459
00:23:37,760 --> 00:23:39,600
Speaker 1: hop to what we was just saying, I said this

460
00:23:39,640 --> 00:23:42,480
Speaker 1: earlier as well, what is the next way?

461
00:23:42,720 --> 00:23:43,040
Speaker 3: Again?

462
00:23:43,080 --> 00:23:46,720
Speaker 1: I give NBA young boy props, but his music doesn't

463
00:23:47,000 --> 00:23:49,240
Speaker 1: hit the charts. And for the sake of this conversation,

464
00:23:49,320 --> 00:23:51,720
Speaker 1: we're more so talking about the charts again. I said,

465
00:23:51,760 --> 00:23:54,399
Speaker 1: I don't think hip hop is dead? Can I do

466
00:23:54,480 --> 00:23:58,080
Speaker 1: think we're in a transitional phase. I don't think it's

467
00:23:58,119 --> 00:24:03,040
Speaker 1: gonna hit where jazz hit it. And you also got

468
00:24:03,040 --> 00:24:06,320
Speaker 1: to think this too, right, for as long as a

469
00:24:06,400 --> 00:24:09,399
Speaker 1: run that hip hop has had, it's going to take

470
00:24:10,080 --> 00:24:12,240
Speaker 1: a run to stop.

471
00:24:12,560 --> 00:24:13,440
Speaker 3: Like it's nice.

472
00:24:13,560 --> 00:24:16,120
Speaker 1: It's just not going to be halted in the next

473
00:24:16,440 --> 00:24:19,120
Speaker 1: you know, five years at least.

474
00:24:19,160 --> 00:24:19,720
Speaker 3: I don't think so.

475
00:24:19,840 --> 00:24:24,000
Speaker 1: Now, Hey, a very malewight could be, but I don't

476
00:24:24,000 --> 00:24:27,919
Speaker 1: necessarily predict that. But I think the biggest issue here

477
00:24:28,119 --> 00:24:34,359
Speaker 1: is where are the next young stars that galvanize demographics,

478
00:24:34,400 --> 00:24:37,879
Speaker 1: meaning that demographics don't matter. You could be forty and

479
00:24:37,960 --> 00:24:41,719
Speaker 1: give the young dude props. You could be fifteen and

480
00:24:41,800 --> 00:24:44,480
Speaker 1: you want to be dude like you're inspired by him

481
00:24:44,480 --> 00:24:48,600
Speaker 1: to be like like like where is that guy? I

482
00:24:48,600 --> 00:24:52,199
Speaker 1: feel like k Dot did that. I feel Drake did that.

483
00:24:52,280 --> 00:24:55,919
Speaker 1: I think Jay Cole did that to a degree, and

484
00:24:55,960 --> 00:24:58,359
Speaker 1: that's why we are where we are now. But what's

485
00:24:58,400 --> 00:25:01,680
Speaker 1: the next wave of artists that are doing that?

486
00:25:01,960 --> 00:25:06,720
Speaker 5: Travis Scott, Travis Scott did Future did like all those

487
00:25:06,720 --> 00:25:09,920
Speaker 5: guys that they're not making up that those hits right now,

488
00:25:11,520 --> 00:25:13,560
Speaker 5: that they're just not making those hits right now. But

489
00:25:13,720 --> 00:25:16,280
Speaker 5: but I'm saying I think they can though I think

490
00:25:16,320 --> 00:25:19,480
Speaker 5: they can it just they just just not. So.

491
00:25:19,640 --> 00:25:20,000
Speaker 3: I don't know.

492
00:25:20,359 --> 00:25:22,200
Speaker 5: I don't know what's going on with the big with

493
00:25:22,200 --> 00:25:23,880
Speaker 5: with the with the mainstream artist right now.

494
00:25:23,920 --> 00:25:25,080
Speaker 3: I don't. I don't know what.

495
00:25:25,600 --> 00:25:27,560
Speaker 1: So so if we're you know, and I always love

496
00:25:27,600 --> 00:25:30,880
Speaker 1: the basketball analogies, when you get to a certain point

497
00:25:30,920 --> 00:25:32,840
Speaker 1: in your career, you're closer to the end than you

498
00:25:32,880 --> 00:25:35,520
Speaker 1: were to the middle of the beginning, right you.

499
00:25:36,600 --> 00:25:39,320
Speaker 5: I mean because because if Jay drops the project, that

500
00:25:39,440 --> 00:25:42,320
Speaker 5: ship going, that ship, that chip gonna chart. If Jay

501
00:25:42,400 --> 00:25:45,399
Speaker 5: dropped the album, you think so, I think it doesn't

502
00:25:45,400 --> 00:25:46,520
Speaker 5: matter to demo though I don't.

503
00:25:46,520 --> 00:25:48,600
Speaker 3: I don't think it matters, But.

504
00:25:48,560 --> 00:25:52,560
Speaker 4: I think it matters. I'll tell you what matters, because my.

505
00:25:52,560 --> 00:25:55,040
Speaker 3: Question is Jay dropped tomorrow, will it chart?

506
00:25:55,119 --> 00:25:59,679
Speaker 1: No know what? But it's not gonna be in the

507
00:25:59,680 --> 00:26:03,760
Speaker 1: top ten art right. It is a decimate.

508
00:26:03,840 --> 00:26:05,159
Speaker 4: You put it on everybody's phone.

509
00:26:07,880 --> 00:26:09,400
Speaker 3: It had decimated this.

510
00:26:09,080 --> 00:26:11,840
Speaker 5: This this history that just happened right off. It's not

511
00:26:12,480 --> 00:26:14,600
Speaker 5: you know it since when you say.

512
00:26:14,440 --> 00:26:17,240
Speaker 6: How long it's been you said nineteen ninety, I think.

513
00:26:18,119 --> 00:26:20,360
Speaker 5: Yeah, that would decimate that whole thing. J would chart.

514
00:26:20,440 --> 00:26:23,080
Speaker 5: Jay would absolutely absolutely chart.

515
00:26:23,240 --> 00:26:26,320
Speaker 2: But with that accomplished in the in the long run,

516
00:26:27,119 --> 00:26:30,880
Speaker 2: and I think that's the thing. So so I feel

517
00:26:30,920 --> 00:26:33,400
Speaker 2: like I can read the comments like people saying, oh,

518
00:26:33,440 --> 00:26:35,560
Speaker 2: the underground is fine, and the same old shit that

519
00:26:35,600 --> 00:26:37,320
Speaker 2: they say every time over and over again.

520
00:26:38,040 --> 00:26:40,359
Speaker 6: Drake should be outside. If Drake was outside, we wouldn't

521
00:26:40,359 --> 00:26:42,000
Speaker 6: had his issue, you know, And.

522
00:26:42,880 --> 00:26:45,439
Speaker 2: You know, and underground people, y'all are good, you know,

523
00:26:45,480 --> 00:26:49,400
Speaker 2: and I think y'all will always for a while be good.

524
00:26:49,720 --> 00:26:54,120
Speaker 4: But you need you don't need, But it.

525
00:26:54,160 --> 00:26:58,119
Speaker 2: Is helpful when the mainstream is productive. When you have

526
00:26:58,480 --> 00:27:04,119
Speaker 2: replacement star, you have to replace what is being lost.

527
00:27:04,359 --> 00:27:07,159
Speaker 2: The thing that I asked and we're probably if I

528
00:27:07,200 --> 00:27:11,600
Speaker 2: subscribe to the theory, that we're in a transition period.

529
00:27:11,800 --> 00:27:14,200
Speaker 2: So the last one was when NAS came out and

530
00:27:14,240 --> 00:27:16,320
Speaker 2: proclaim hip hop was dead around.

531
00:27:16,320 --> 00:27:18,000
Speaker 4: That was that when six.

532
00:27:19,440 --> 00:27:21,360
Speaker 6: So you figured that was like ring tone.

533
00:27:21,640 --> 00:27:24,520
Speaker 7: That was that during that ring Tone wrap era and

534
00:27:24,520 --> 00:27:25,680
Speaker 7: all that et cetera, et cetera.

535
00:27:25,880 --> 00:27:28,000
Speaker 3: So transition period.

536
00:27:29,560 --> 00:27:32,600
Speaker 2: Yeah, and that came off the backs of a really

537
00:27:32,680 --> 00:27:36,600
Speaker 2: bad spot from ninety nine to like two thousand and

538
00:27:36,640 --> 00:27:39,320
Speaker 2: four to Ringtone era. You know what's funny is that

539
00:27:40,320 --> 00:27:43,000
Speaker 2: Nick shout out to Nick would say that that wasn't

540
00:27:43,040 --> 00:27:44,159
Speaker 2: as bad as we make it out to be.

541
00:27:44,280 --> 00:27:46,320
Speaker 4: He'll cite his reasons.

542
00:27:46,640 --> 00:27:48,720
Speaker 2: But for a lot of us that consumed that it

543
00:27:48,960 --> 00:27:53,760
Speaker 2: was bad for us, and it was, it was struggling.

544
00:27:54,359 --> 00:27:59,400
Speaker 2: But the thing is that this is the question, Well,

545
00:27:59,480 --> 00:28:05,760
Speaker 2: the young generation look at hip hop as parents' music,

546
00:28:07,200 --> 00:28:11,080
Speaker 2: are they will they be saying to themselves, Man, that's

547
00:28:11,160 --> 00:28:15,600
Speaker 2: my parents' music. I ain't listening to that stuff. That's them,

548
00:28:15,720 --> 00:28:18,120
Speaker 2: That's the thing. So if I'm not, I'm not into

549
00:28:18,200 --> 00:28:20,600
Speaker 2: all that stuff, they don't. They moved on like a

550
00:28:20,600 --> 00:28:23,679
Speaker 2: lot of Yeah, so that is the really the question

551
00:28:24,000 --> 00:28:27,040
Speaker 2: that I have. But if that happens, then then yeah,

552
00:28:27,040 --> 00:28:29,359
Speaker 2: because you need the youth to keep things moving.

553
00:28:29,840 --> 00:28:32,400
Speaker 5: M See, I don't think so, because we came from

554
00:28:32,400 --> 00:28:35,160
Speaker 5: the era of hip hop, like our era came from

555
00:28:35,200 --> 00:28:35,960
Speaker 5: the era of hip hop.

556
00:28:36,000 --> 00:28:38,400
Speaker 3: So how does it dive with still fans of hip hop?

557
00:28:38,720 --> 00:28:42,240
Speaker 5: If I'm if I'm eighty years old, seventy years old

558
00:28:42,240 --> 00:28:44,600
Speaker 5: and I'm still a fan of hip hop and somebody

559
00:28:45,040 --> 00:28:47,360
Speaker 5: around my age is dropping hip hop, hip hop still

560
00:28:47,400 --> 00:28:50,720
Speaker 5: stays alive because that's come from our era. It doesn't

561
00:28:50,760 --> 00:28:54,840
Speaker 5: matter that that my my kids don't like the hip

562
00:28:54,840 --> 00:28:57,000
Speaker 5: hop that I like. Then they're gonna like the hip

563
00:28:57,000 --> 00:29:01,120
Speaker 5: hop people of their era. So it's it's gonna But

564
00:29:01,160 --> 00:29:02,120
Speaker 5: that's not what Ken's saying.

565
00:29:02,480 --> 00:29:08,160
Speaker 1: Ken Ken saying, if hip hop doesn't continue to be generational, right,

566
00:29:08,960 --> 00:29:09,400
Speaker 1: it is.

567
00:29:11,120 --> 00:29:13,280
Speaker 5: It is, though I like put it like this, I

568
00:29:13,400 --> 00:29:18,040
Speaker 5: like hip hop, right, My daughter likes hip hop, right,

569
00:29:20,160 --> 00:29:24,760
Speaker 5: My my young son likes hip hop. Like these people

570
00:29:24,800 --> 00:29:28,640
Speaker 5: still like hip hop. It's not going anywhere. It's it's

571
00:29:28,720 --> 00:29:31,640
Speaker 5: just not going. Like I come, they're stemming from me,

572
00:29:32,720 --> 00:29:34,280
Speaker 5: Like my mom understand R and B.

573
00:29:34,480 --> 00:29:35,760
Speaker 3: My mom my mom, My.

574
00:29:35,680 --> 00:29:40,520
Speaker 5: Mom liked R and B and everything right, and but

575
00:29:40,640 --> 00:29:43,680
Speaker 5: when I came around, that's where the hip hop started.

576
00:29:43,880 --> 00:29:47,160
Speaker 5: The hip hop started with me, and and it's continuing

577
00:29:47,240 --> 00:29:52,400
Speaker 5: to stay popular within my house, within my own household.

578
00:29:52,800 --> 00:29:55,160
Speaker 1: So so the thing is right, Like we're talking of

579
00:29:56,960 --> 00:29:59,000
Speaker 1: putting people on game, right, like you're putting your son

580
00:29:59,040 --> 00:30:01,560
Speaker 1: on game and putting my son on game. I'm actually

581
00:30:01,600 --> 00:30:05,000
Speaker 1: not though, Okay, well, I like kind of listen to

582
00:30:05,000 --> 00:30:06,560
Speaker 1: what he will listen to, but he still he still

583
00:30:06,600 --> 00:30:08,680
Speaker 1: likes hip hop, but he likes hip hop right, like

584
00:30:08,880 --> 00:30:11,440
Speaker 1: he has a hip hop head dad, which when he

585
00:30:11,480 --> 00:30:14,040
Speaker 1: gets to a point where he understands wherever you feel

586
00:30:14,120 --> 00:30:16,560
Speaker 1: that that point is you're going to start and saying, hey, bro,

587
00:30:16,600 --> 00:30:18,560
Speaker 1: you should check this out. Hey listen to this verse.

588
00:30:18,720 --> 00:30:21,040
Speaker 1: Oh this hook is hard, right, Like, like, I just

589
00:30:21,040 --> 00:30:24,000
Speaker 1: think that that's natural, right that that that's just hip

590
00:30:24,000 --> 00:30:28,880
Speaker 1: hop to be that way. The point is is who's

591
00:30:28,960 --> 00:30:32,120
Speaker 1: going to be the artist that inspires your kid in

592
00:30:32,200 --> 00:30:32,680
Speaker 1: hip hop?

593
00:30:33,200 --> 00:30:34,640
Speaker 5: It could be the people that they like now the

594
00:30:34,640 --> 00:30:36,280
Speaker 5: same way, I still like the people that I like

595
00:30:36,360 --> 00:30:37,080
Speaker 5: that are in hip hop.

596
00:30:37,120 --> 00:30:39,120
Speaker 3: They drop someone and be a fan of it. It's

597
00:30:39,120 --> 00:30:41,120
Speaker 3: the same thing with them if the person that they

598
00:30:41,280 --> 00:30:42,640
Speaker 3: like or whatever, that's.

599
00:30:42,480 --> 00:30:45,680
Speaker 1: Still But those are legacy. Those are legacy artists, and

600
00:30:46,000 --> 00:30:48,840
Speaker 1: to me, it keeps hip hop alive, but it doesn't

601
00:30:48,880 --> 00:30:49,959
Speaker 1: move hip hop forward.

602
00:30:50,320 --> 00:30:52,479
Speaker 3: When you say legacy artists, what do you mean? So

603
00:30:52,480 --> 00:30:53,000
Speaker 3: here's the thing.

604
00:30:53,480 --> 00:30:54,440
Speaker 1: This is my post face.

605
00:30:54,640 --> 00:30:58,280
Speaker 3: That's what I like. That's who I like. Right, Listen

606
00:30:58,320 --> 00:30:58,800
Speaker 3: to what I'm saying.

607
00:30:59,520 --> 00:31:00,760
Speaker 4: I listen to what you're saying.

608
00:31:00,920 --> 00:31:04,400
Speaker 5: No, No, listen, Yeah, those are people I like, right, those

609
00:31:04,440 --> 00:31:06,400
Speaker 5: aren't necessarily the people that my daughter likes.

610
00:31:06,640 --> 00:31:07,680
Speaker 3: She likes like the.

611
00:31:07,720 --> 00:31:10,560
Speaker 5: Younger artists, the ones that that that I that I

612
00:31:10,560 --> 00:31:12,880
Speaker 5: wouldn't like, And I'm sure my son is gonna like

613
00:31:13,040 --> 00:31:15,560
Speaker 5: artists that I don't like. But that's what I'm saying, Like,

614
00:31:15,880 --> 00:31:18,680
Speaker 5: so you just got this, this this build right, you

615
00:31:18,720 --> 00:31:19,280
Speaker 5: got you got it.

616
00:31:19,400 --> 00:31:20,280
Speaker 3: That's what I'm saying.

617
00:31:21,120 --> 00:31:25,440
Speaker 1: Generational artists, So at your son's age and even younger

618
00:31:25,440 --> 00:31:27,400
Speaker 1: than that, because my son is younger, who are gonna

619
00:31:27,440 --> 00:31:30,440
Speaker 1: be those artists that keep hip hop new and relevant?

620
00:31:30,840 --> 00:31:33,600
Speaker 1: Hip Hop is never gonna die for us for here,

621
00:31:34,040 --> 00:31:36,200
Speaker 1: because as long as the people that we like or

622
00:31:36,320 --> 00:31:38,760
Speaker 1: new acts that come out that we mess with hip hop,

623
00:31:38,760 --> 00:31:41,240
Speaker 1: it'll be a lie. And what I'm telling you is

624
00:31:41,280 --> 00:31:43,560
Speaker 1: that they have them. What I'm telling you is that

625
00:31:43,600 --> 00:31:45,880
Speaker 1: they have who else?

626
00:31:46,880 --> 00:31:47,520
Speaker 3: Rod Wave?

627
00:31:47,840 --> 00:31:50,480
Speaker 5: Like, like my daughter, like, they listen to so many

628
00:31:50,520 --> 00:31:52,640
Speaker 5: different artists I don't even be knowing that I don't

629
00:31:52,680 --> 00:31:55,880
Speaker 5: listen to. But these guys have big shows, sell out

630
00:31:55,920 --> 00:31:59,120
Speaker 5: shows for a reason, we're not listening to them, but

631
00:31:59,240 --> 00:32:01,640
Speaker 5: they are. And when they're going to the shows and

632
00:32:01,680 --> 00:32:04,560
Speaker 5: they're going into the shows and Rod Wave is.

633
00:32:04,560 --> 00:32:07,120
Speaker 1: On the fence like like is that really? Like is

634
00:32:07,120 --> 00:32:08,680
Speaker 1: that really hip hop? Or is at R and B.

635
00:32:09,520 --> 00:32:11,480
Speaker 2: Well he's been around for a minute, there's still no

636
00:32:11,600 --> 00:32:14,040
Speaker 2: replacement for him.

637
00:32:14,640 --> 00:32:15,320
Speaker 3: I get that too.

638
00:32:15,440 --> 00:32:18,480
Speaker 5: Like my daughter, my oldest is twenty damn old fuck

639
00:32:18,800 --> 00:32:22,840
Speaker 5: twenty three. God damn, my oldest is twenty three. My

640
00:32:22,880 --> 00:32:25,240
Speaker 5: oldest is twenty three. The one below her is nineteen,

641
00:32:26,000 --> 00:32:28,640
Speaker 5: like my son is five. And they all like hip hop,

642
00:32:28,840 --> 00:32:30,880
Speaker 5: you see what I'm saying. So there's different generations of

643
00:32:30,920 --> 00:32:33,680
Speaker 5: It's all I'm saying, even my nineteen year old. From

644
00:32:33,680 --> 00:32:36,880
Speaker 5: my nineteen year old to my twenty three, the hip

645
00:32:36,920 --> 00:32:37,720
Speaker 5: hop artists.

646
00:32:37,480 --> 00:32:39,440
Speaker 3: Kind of change, you know what I mean.

647
00:32:39,760 --> 00:32:41,400
Speaker 5: And some of them do like some of the ones

648
00:32:41,400 --> 00:32:43,680
Speaker 5: that we like, like the Drakes, Like my nineteen she

649
00:32:43,800 --> 00:32:46,240
Speaker 5: likes Drake like you know what I'm saying. So it's

650
00:32:46,360 --> 00:32:48,880
Speaker 5: like she likes some of the ones in her in

651
00:32:48,920 --> 00:32:51,080
Speaker 5: her era, and she still likes on the ones even

652
00:32:51,120 --> 00:32:54,040
Speaker 5: from my era or my oldest daughter era.

653
00:32:54,480 --> 00:32:57,880
Speaker 3: So I think, go ahead, Ken, keep going, keep on.

654
00:32:58,520 --> 00:33:02,520
Speaker 5: No. So when y'all say, like, how does it stay alive?

655
00:33:02,560 --> 00:33:05,080
Speaker 5: I think it's stay alive because hip hop is still

656
00:33:05,240 --> 00:33:08,480
Speaker 5: very prevalent in the black community.

657
00:33:08,840 --> 00:33:12,520
Speaker 1: That's not the question about staying alive. It's moving forward.

658
00:33:12,400 --> 00:33:16,720
Speaker 2: Yeah, forecasting, like looking ahead, you know, Crystal Ball, like

659
00:33:17,440 --> 00:33:23,360
Speaker 2: nineteen twenty three, who are the nineteen twenty three, twenty

660
00:33:23,360 --> 00:33:26,200
Speaker 2: five to twenty six rappers that they listen to that's

661
00:33:26,320 --> 00:33:29,120
Speaker 2: popular that they're interested to. Interested are or are they

662
00:33:29,160 --> 00:33:33,120
Speaker 2: listening to the ship that we listen to that we're

663
00:33:33,160 --> 00:33:38,640
Speaker 2: listening to. Who will be there for your son when

664
00:33:38,960 --> 00:33:41,280
Speaker 2: as he continues to grow up, That would be the

665
00:33:41,320 --> 00:33:45,240
Speaker 2: superstars and stuff like that. What I'm seeing from my

666
00:33:45,360 --> 00:33:49,480
Speaker 2: household and from a lot of other teenagers that i'm

667
00:33:49,960 --> 00:33:55,000
Speaker 2: around it, I'm observing is that their music listening interest

668
00:33:55,080 --> 00:33:57,760
Speaker 2: based are expanding. This kind of goes back to what, Yeah,

669
00:33:57,800 --> 00:34:00,680
Speaker 2: for sure for saying it's no longer for me.

670
00:34:00,680 --> 00:34:01,800
Speaker 4: It was it was?

671
00:34:01,920 --> 00:34:03,960
Speaker 2: It was well, I was a revree where I listened

672
00:34:03,960 --> 00:34:05,120
Speaker 2: to a lot of stuff, but a lot of people

673
00:34:05,160 --> 00:34:08,880
Speaker 2: around me hip hop, R and B.

674
00:34:09,800 --> 00:34:13,439
Speaker 4: R and B died off and just sat there.

675
00:34:13,480 --> 00:34:16,560
Speaker 2: There was still R and B artists, but it was

676
00:34:16,600 --> 00:34:20,600
Speaker 2: pretty much not even popular anymore, And then that was it.

677
00:34:21,000 --> 00:34:23,920
Speaker 2: Now you have R and B, you have hip hop,

678
00:34:24,040 --> 00:34:26,920
Speaker 2: you have afrobeats, you have all of this stuff. They

679
00:34:26,960 --> 00:34:31,240
Speaker 2: listen to everything, fucking damn Korean pop anime. Their interests

680
00:34:31,320 --> 00:34:34,960
Speaker 2: are is a pie. It's so they're no longer fit

681
00:34:35,040 --> 00:34:38,759
Speaker 2: sated on one particular thing, and because of that, it's

682
00:34:38,800 --> 00:34:39,560
Speaker 2: gonna be hard.

683
00:34:40,360 --> 00:34:42,760
Speaker 4: It may be hard for the genre.

684
00:34:42,520 --> 00:34:45,080
Speaker 2: To continue to maintain the pace that well, we already

685
00:34:45,080 --> 00:34:45,920
Speaker 2: see it now in the data.

686
00:34:46,200 --> 00:34:48,240
Speaker 4: That is not so then what happened?

687
00:34:48,280 --> 00:34:51,200
Speaker 2: So hip hop can still be around, but hip hop

688
00:34:51,200 --> 00:34:53,680
Speaker 2: could very well turn in with R and B end

689
00:34:53,760 --> 00:34:56,040
Speaker 2: up becoming my thing.

690
00:34:56,120 --> 00:34:58,879
Speaker 3: The influence of hip hop is just still so there.

691
00:34:59,040 --> 00:35:04,480
Speaker 5: You got countryrappers rapping, you got K pop artists rapping.

692
00:35:05,160 --> 00:35:06,759
Speaker 3: Rap is still very.

693
00:35:06,480 --> 00:35:09,799
Speaker 5: Prevalent, like like it's not it's not going Like I

694
00:35:09,880 --> 00:35:12,000
Speaker 5: just can't see it going anywhere. It's ship is just

695
00:35:12,040 --> 00:35:15,440
Speaker 5: too popular, like like they think rapping is cool. All

696
00:35:15,480 --> 00:35:20,279
Speaker 5: of these genres think rapping is cool, from country to

697
00:35:20,600 --> 00:35:23,640
Speaker 5: R and B to neo so to Like I said,

698
00:35:23,760 --> 00:35:26,840
Speaker 5: k pop, all the motherfuckers rap dog like like my

699
00:35:26,920 --> 00:35:30,239
Speaker 5: son listens to K pop Demon Hunters, the artists from

700
00:35:30,239 --> 00:35:36,360
Speaker 5: that ship. Yeah yeah, yeah, yeah, So that's and they're rapping,

701
00:35:36,400 --> 00:35:38,680
Speaker 5: you know what I'm saying. So I just think, I

702
00:35:38,719 --> 00:35:42,600
Speaker 5: don't know, man, rapp is just just popular. Contrary to

703
00:35:42,239 --> 00:35:46,160
Speaker 5: to to the charts. Contrary to the charts, I think

704
00:35:46,160 --> 00:35:48,040
Speaker 5: it's still alive.

705
00:35:48,160 --> 00:35:48,359
Speaker 3: Now.

706
00:35:48,400 --> 00:35:50,360
Speaker 5: I will agree with y'all that we do need to

707
00:35:50,400 --> 00:35:54,320
Speaker 5: start seeing some some more popular artists outside of the

708
00:35:54,400 --> 00:35:56,080
Speaker 5: Drakes and the Kindricks of the world, because at some

709
00:35:56,120 --> 00:35:58,560
Speaker 5: point they're gonna phase out and we need somebody else

710
00:35:58,560 --> 00:35:58,840
Speaker 5: coming in.

711
00:35:58,880 --> 00:36:00,360
Speaker 3: And I guess that I think that's the art that

712
00:36:00,440 --> 00:36:02,680
Speaker 3: y'all are making, so I.

713
00:36:02,600 --> 00:36:06,000
Speaker 5: Can agree there, but I just got hope that we

714
00:36:06,040 --> 00:36:06,840
Speaker 5: will have them.

715
00:36:07,200 --> 00:36:08,279
Speaker 3: I think we'll have them.

716
00:36:08,680 --> 00:36:13,279
Speaker 5: If we don't, I still like the place that hip

717
00:36:13,280 --> 00:36:17,880
Speaker 5: hop is in to where they can make money because this.

718
00:36:17,960 --> 00:36:18,560
Speaker 3: Stream is shit.

719
00:36:18,640 --> 00:36:19,719
Speaker 1: I'm not worried about that.

720
00:36:19,960 --> 00:36:21,120
Speaker 3: Yeah, I'm not worried about that.

721
00:36:21,120 --> 00:36:24,759
Speaker 1: There's there's there's too many vehicles now that that the

722
00:36:24,840 --> 00:36:28,800
Speaker 1: artists themselves can control to make bread and sustain themselves

723
00:36:28,840 --> 00:36:32,279
Speaker 1: as an artist. I'm not worried about artists making money.

724
00:36:33,160 --> 00:36:38,160
Speaker 1: I'm more so worried about the genre moving forward, because again,

725
00:36:38,239 --> 00:36:41,000
Speaker 1: I don't think hip hop is dead, right, but is

726
00:36:41,000 --> 00:36:42,200
Speaker 1: it gonna stay alive?

727
00:36:43,800 --> 00:36:46,880
Speaker 3: I think it stays all long. I think it's stay alive,

728
00:36:46,960 --> 00:36:48,480
Speaker 3: and I think it stays alive.

729
00:36:49,280 --> 00:36:52,440
Speaker 5: And honestly, what I was saying what I was getting

730
00:36:52,480 --> 00:36:55,640
Speaker 5: at earlier, I don't I don't know if I could

731
00:36:55,680 --> 00:36:57,200
Speaker 5: subscribe to it being popular.

732
00:36:57,480 --> 00:36:58,000
Speaker 3: I don't think.

733
00:36:58,040 --> 00:37:00,239
Speaker 5: I don't think I care about if it's popular as

734
00:37:00,239 --> 00:37:03,120
Speaker 5: long as artists are getting there, just dude getting their

735
00:37:03,160 --> 00:37:06,239
Speaker 5: money and and people have the ability to find them

736
00:37:06,280 --> 00:37:06,960
Speaker 5: and reach them.

737
00:37:06,800 --> 00:37:09,120
Speaker 3: And listen to them. I think I'm cool with that.

738
00:37:09,960 --> 00:37:13,040
Speaker 5: I think I'm absolutely cool with hip hop not being

739
00:37:13,080 --> 00:37:16,799
Speaker 5: the most popular genre. Like, as long as artists can

740
00:37:16,880 --> 00:37:20,560
Speaker 5: get their money, we might have to sacrifice them being

741
00:37:20,600 --> 00:37:23,520
Speaker 5: the We might have to sacrifice hip hop being the

742
00:37:23,520 --> 00:37:24,640
Speaker 5: most popular genre.

743
00:37:24,719 --> 00:37:28,719
Speaker 2: That is, well it damn shouldn't help it in certain aspects.

744
00:37:28,760 --> 00:37:31,239
Speaker 2: But which is which is kind of what I'm saying now.

745
00:37:31,280 --> 00:37:33,439
Speaker 2: I think, you know, it's just where we're going back

746
00:37:33,480 --> 00:37:36,920
Speaker 2: to the way it was, where it was mostly.

747
00:37:38,840 --> 00:37:42,040
Speaker 4: Urban black thing that became.

748
00:37:41,960 --> 00:37:45,360
Speaker 2: Super popular and commercialized because of the corporations, and it

749
00:37:45,400 --> 00:37:48,799
Speaker 2: blew up and it became this thing. Uh, And you

750
00:37:48,840 --> 00:37:51,000
Speaker 2: know now it's just a return to fold. And there

751
00:37:51,000 --> 00:37:52,640
Speaker 2: will be a lot of people, especially a lot of

752
00:37:52,640 --> 00:37:58,160
Speaker 2: people scraped to the channel that very echo your statements,

753
00:37:58,520 --> 00:38:01,640
Speaker 2: your sentiments rot you know, because they're fine, they're fine out.

754
00:38:01,480 --> 00:38:03,399
Speaker 4: With what they get, right, don't don't give a share

755
00:38:03,440 --> 00:38:04,280
Speaker 4: about this stuff.

756
00:38:04,760 --> 00:38:06,560
Speaker 5: I don't give a shit if a corporation can't find

757
00:38:06,600 --> 00:38:08,120
Speaker 5: a way to make money off hip hop, no more,

758
00:38:08,280 --> 00:38:09,759
Speaker 5: fuck you like you know.

759
00:38:09,719 --> 00:38:10,160
Speaker 3: What I'm saying.

760
00:38:11,640 --> 00:38:13,399
Speaker 6: They've been the old system for a long time.

761
00:38:14,280 --> 00:38:15,600
Speaker 3: Yeah, they messed up the system.

762
00:38:15,680 --> 00:38:19,520
Speaker 5: So so the ship is popular because they wanted to

763
00:38:19,560 --> 00:38:22,279
Speaker 5: be popular and they and they use it, and they

764
00:38:22,360 --> 00:38:24,320
Speaker 5: and they and they want to then they want to

765
00:38:24,400 --> 00:38:26,279
Speaker 5: use it. So they're like, Okay, fuck these hip hop guys.

766
00:38:26,320 --> 00:38:28,040
Speaker 5: They want to make their own money. We're gonna go

767
00:38:28,080 --> 00:38:30,800
Speaker 5: to these K pop artists. We're gonna go to these

768
00:38:30,840 --> 00:38:33,920
Speaker 5: these country artists, and we're gonna use them, and we're

769
00:38:33,920 --> 00:38:36,600
Speaker 5: gonna give them our money. Fuck it, you can have them,

770
00:38:36,640 --> 00:38:38,359
Speaker 5: like because as long as, like I said, long as

771
00:38:38,400 --> 00:38:41,799
Speaker 5: the artists are still getting paid them and making a living, like,

772
00:38:42,160 --> 00:38:43,120
Speaker 5: I'm good with that.

773
00:38:45,200 --> 00:38:48,480
Speaker 4: Yeah, so we'll see. I think I think.

774
00:38:50,880 --> 00:38:53,040
Speaker 2: I don't know, man, I don't know where it's going

775
00:38:53,080 --> 00:38:56,520
Speaker 2: to be in five years. I think interests are waning

776
00:38:57,280 --> 00:38:58,960
Speaker 2: or being split.

777
00:38:59,440 --> 00:38:59,640
Speaker 4: You know.

778
00:39:00,200 --> 00:39:02,920
Speaker 2: And I think there's a reason why these discussions are

779
00:39:02,960 --> 00:39:08,440
Speaker 2: being had, you know, with so few people charting, because

780
00:39:08,480 --> 00:39:11,800
Speaker 2: this is we haven't seen this in a very long time,

781
00:39:13,120 --> 00:39:17,719
Speaker 2: and you know, so what next? Because R and B

782
00:39:17,920 --> 00:39:23,480
Speaker 2: got very dull and stale, bro and I ain't trying

783
00:39:23,520 --> 00:39:26,399
Speaker 2: to go through that with with hip hop I'm gonna

784
00:39:26,400 --> 00:39:28,759
Speaker 2: be listening to old shit, be like my dad. Bro.

785
00:39:28,800 --> 00:39:30,440
Speaker 2: He wouldn't even listen to new R and B. Bro,

786
00:39:30,480 --> 00:39:33,200
Speaker 2: he just kept listening to Brothers and Marvin and all

787
00:39:33,200 --> 00:39:35,800
Speaker 2: this ship. Every once in a while, somebody knew a pop.

788
00:39:35,640 --> 00:39:38,759
Speaker 6: Up and he'd be like, oh, okay.

789
00:39:39,520 --> 00:39:39,800
Speaker 3: M M.

790
00:39:40,200 --> 00:39:40,520
Speaker 4: Yeah.

791
00:39:40,560 --> 00:39:44,640
Speaker 2: So and is there a new way that that comes

792
00:39:44,640 --> 00:39:46,839
Speaker 2: along that could not hip hop off?

793
00:39:47,200 --> 00:39:50,120
Speaker 4: I don't know. I think every I don't know. I

794
00:39:50,160 --> 00:39:51,480
Speaker 4: don't know every.

795
00:39:53,160 --> 00:39:53,359
Speaker 1: Man.

796
00:39:53,400 --> 00:39:56,799
Speaker 4: We haven't really had maybe afrou I don't know. I

797
00:39:56,800 --> 00:39:58,560
Speaker 4: have to really think about that, afrobeach.

798
00:39:58,640 --> 00:40:01,239
Speaker 5: I think AfroB season. I'm telling you, man, hip hop

799
00:40:01,400 --> 00:40:04,040
Speaker 5: is like hip hop got bigger than R and B.

800
00:40:05,120 --> 00:40:09,040
Speaker 5: So yeah, R and B, like I think Neil Sol

801
00:40:09,239 --> 00:40:11,400
Speaker 5: kind of phased R and ME out.

802
00:40:11,760 --> 00:40:15,640
Speaker 2: Every genre has its dominance and then it phased out.

803
00:40:16,120 --> 00:40:18,680
Speaker 2: That's what made hip hop so so such an anomaly

804
00:40:18,880 --> 00:40:19,440
Speaker 2: so interesting.

805
00:40:20,280 --> 00:40:21,680
Speaker 4: It's one of the ones.

806
00:40:21,440 --> 00:40:26,600
Speaker 3: That's lasted the long because five decades. What five decades? Yeah, man,

807
00:40:26,640 --> 00:40:27,600
Speaker 3: to a point, yeah five.

808
00:40:28,320 --> 00:40:30,040
Speaker 7: I mean it's been around for five decades, but I

809
00:40:30,080 --> 00:40:32,160
Speaker 7: don't think it was the most popular in the eighties.

810
00:40:33,760 --> 00:40:37,359
Speaker 5: Proper Towards the end though I grew up on hip hop,

811
00:40:37,360 --> 00:40:38,400
Speaker 5: and I grew up in the eighties.

812
00:40:39,400 --> 00:40:41,200
Speaker 3: I remember in the eighties.

813
00:40:41,280 --> 00:40:42,000
Speaker 6: Yeah, I don't.

814
00:40:42,600 --> 00:40:43,960
Speaker 7: I mean, I had to research it, but I don't

815
00:40:43,960 --> 00:40:46,560
Speaker 7: think in the eighties it was the most popular. Nineties maybe, so,

816
00:40:46,680 --> 00:40:48,319
Speaker 7: I think that's when that's when it took off.

817
00:40:48,680 --> 00:40:51,280
Speaker 3: Maybe nineties, it definitely was. That's the golden age.

818
00:40:52,200 --> 00:40:54,360
Speaker 6: I'm just saying, I give you nineties for sure, but eighties,

819
00:40:54,400 --> 00:40:56,000
Speaker 6: I don't think it was the most popular then.

820
00:40:56,080 --> 00:40:59,840
Speaker 4: In the eighties it wasn't. It was still it was still.

821
00:40:59,280 --> 00:41:00,920
Speaker 6: Yeah, it was still R and B.

822
00:41:01,080 --> 00:41:03,399
Speaker 3: R and B was Yeah, R and B was probably.

823
00:41:03,040 --> 00:41:08,240
Speaker 4: That's what I'm saying. Yeah, eighties. The eighties was.

824
00:41:11,120 --> 00:41:16,239
Speaker 2: Green age, right, my my, I was a teenager. This

825
00:41:16,480 --> 00:41:21,680
Speaker 2: was everything. I was like fully engulfed in it. You know,

826
00:41:21,920 --> 00:41:24,800
Speaker 2: this was the future, this was it. Forget that R.

827
00:41:24,960 --> 00:41:28,439
Speaker 5: You know, I still loved the R and B, al

828
00:41:28,680 --> 00:41:33,399
Speaker 5: Soul Run, dmc n w A. This is eighties, bro,

829
00:41:33,880 --> 00:41:36,480
Speaker 5: Like we're talking about eighties. Like, so it definitely was

830
00:41:36,520 --> 00:41:38,560
Speaker 5: in the nineties. Definitely in the nineties.

831
00:41:38,640 --> 00:41:41,040
Speaker 6: Yeah, Yeah, I wouldn't argue the nineties.

832
00:41:41,040 --> 00:41:42,520
Speaker 7: I just say I'm just saying I don't think it

833
00:41:42,560 --> 00:41:45,319
Speaker 7: was the most most popular in the eighties. It wasn't

834
00:41:45,320 --> 00:41:47,920
Speaker 7: the number one most popular John in the eighties.

835
00:41:47,960 --> 00:41:50,680
Speaker 2: No, yeah, it was just for us that people still

836
00:41:50,719 --> 00:41:52,560
Speaker 2: think a lot of people didn't like it, you know,

837
00:41:53,719 --> 00:41:54,239
Speaker 2: That's what I'm saying.

838
00:41:54,280 --> 00:41:56,759
Speaker 6: It wasn't definitely wasn't the most popular.

839
00:41:56,520 --> 00:41:59,920
Speaker 4: Eighties nineties when that money hit that that was.

840
00:42:00,440 --> 00:42:02,399
Speaker 7: Yeah, it was, it was. It was out of there

841
00:42:02,440 --> 00:42:05,040
Speaker 7: by the time of nineties here it became. It became

842
00:42:05,080 --> 00:42:07,719
Speaker 7: a multi million dollar it was mutime million.

843
00:42:07,760 --> 00:42:08,080
Speaker 3: Doddamn.

844
00:42:08,120 --> 00:42:10,640
Speaker 6: There almost billion dollar industry at that point in the nineties.

845
00:42:11,360 --> 00:42:16,480
Speaker 2: And the thing about it is it influenced culture everywhere.

846
00:42:17,280 --> 00:42:20,160
Speaker 2: And if you're no longer influencing culture like that, which

847
00:42:20,200 --> 00:42:22,120
Speaker 2: I think culture is being influenced in a different manner,

848
00:42:22,120 --> 00:42:25,680
Speaker 2: but you're no longer influenced culture like that, then what

849
00:42:26,360 --> 00:42:29,320
Speaker 2: So I don't know, man, I think it's it's interesting

850
00:42:29,360 --> 00:42:30,640
Speaker 2: to keep watching.

851
00:42:30,320 --> 00:42:34,000
Speaker 4: And see where it goes and see what happens.

852
00:42:34,280 --> 00:42:36,840
Speaker 5: But yeah, it was just for the record, it was

853
00:42:36,880 --> 00:42:40,680
Speaker 5: pop rock and new wave in the eighties. In the nineties,

854
00:42:40,800 --> 00:42:43,560
Speaker 5: in the nineties it absolutely was hip hop. No, it

855
00:42:43,600 --> 00:42:47,760
Speaker 5: was hip hop and alternative rock runs alternative rock.

856
00:42:47,600 --> 00:42:51,440
Speaker 3: And pop music. So like it definitely was in the nineties.

857
00:42:51,640 --> 00:42:57,560
Speaker 5: Yeah, two thousand, hip hop took a hold of it

858
00:42:57,640 --> 00:43:01,279
Speaker 5: and didn't let go. Yeah, pop, hip hop, R and

859
00:43:01,320 --> 00:43:03,799
Speaker 5: B and rock, And it's been in the two times.

860
00:43:04,840 --> 00:43:08,120
Speaker 5: It only get since then, all of twenty five years.

861
00:43:08,200 --> 00:43:13,680
Speaker 4: Bro. Yeah, So you know it makes sense for generations.

862
00:43:13,719 --> 00:43:17,080
Speaker 4: Not it's interested they think it's all a bunch of old

863
00:43:17,080 --> 00:43:20,600
Speaker 4: people or whatever. It's just what's who's gonna keep it

864
00:43:20,719 --> 00:43:23,239
Speaker 4: moving forward? I don't know.

865
00:43:22,600 --> 00:43:26,840
Speaker 3: Twenty tens, what's the pop hip hop and electronic EATIM I

866
00:43:26,880 --> 00:43:27,200
Speaker 3: don't know.

867
00:43:27,280 --> 00:43:28,560
Speaker 4: Medium was popping up.

868
00:43:28,600 --> 00:43:31,920
Speaker 5: So yeah, man ship Ever since the nineties, man, ever

869
00:43:32,000 --> 00:43:35,279
Speaker 5: since nineties, this shit been the most popular, and it's

870
00:43:35,280 --> 00:43:36,440
Speaker 5: still now in the twenty twenties.

871
00:43:36,440 --> 00:43:37,880
Speaker 3: It says pop, hip hop and R and B.

872
00:43:39,760 --> 00:43:43,160
Speaker 4: Yeah, R and B, R and B. Man, I'm telling y'all, but.

873
00:43:43,520 --> 00:43:45,480
Speaker 1: The way we're going, there's gonna be a point.

874
00:43:45,800 --> 00:43:46,040
Speaker 3: You know.

875
00:43:46,320 --> 00:43:48,480
Speaker 1: I'm not I'm not saying you don't put this date

876
00:43:48,520 --> 00:43:52,319
Speaker 1: in concrete, but it's very possible twenty fifty, like hip

877
00:43:52,320 --> 00:43:53,200
Speaker 1: hop is no longer.

878
00:43:53,280 --> 00:43:55,239
Speaker 4: One of the one of the joints.

879
00:43:55,760 --> 00:44:01,640
Speaker 1: Said, you know what I'm saying. So there's one thing

880
00:44:01,680 --> 00:44:03,840
Speaker 1: about culture and there's one thing about the music. I

881
00:44:04,160 --> 00:44:07,719
Speaker 1: still think hip hop culture is still the most popular

882
00:44:07,800 --> 00:44:11,240
Speaker 1: culture in the world. That we influence THEMN near everything

883
00:44:11,480 --> 00:44:15,600
Speaker 1: everything that's cool, it's still hip hop related, yes, so so,

884
00:44:16,680 --> 00:44:20,319
Speaker 1: but the music. I think the music will will die

885
00:44:20,400 --> 00:44:25,359
Speaker 1: before the cultural influenced us, which is crazy, but I

886
00:44:25,400 --> 00:44:26,840
Speaker 1: do think that that sound is going to happen.

887
00:44:27,400 --> 00:44:30,480
Speaker 2: If it happens, And what I will say to your

888
00:44:31,600 --> 00:44:34,160
Speaker 2: it could be right as even though the data is

889
00:44:34,280 --> 00:44:36,839
Speaker 2: on a downward directory, it could be.

890
00:44:37,000 --> 00:44:39,640
Speaker 4: Going back to that chart and how we all got here.

891
00:44:40,160 --> 00:44:42,600
Speaker 2: It could be and it probably is as simple as

892
00:44:42,840 --> 00:44:47,400
Speaker 2: nobody that people are interested in has dropped anything, you know, uh,

893
00:44:47,719 --> 00:44:49,839
Speaker 2: And that could be if somebody drops something interest we're

894
00:44:49,840 --> 00:44:51,719
Speaker 2: not having this discussion, but I think it's we're having

895
00:44:51,760 --> 00:44:55,120
Speaker 2: a discussion based on the decline numbers that that I

896
00:44:55,200 --> 00:44:58,160
Speaker 2: pulled and looked at. But yeah, I think we dixplained

897
00:44:58,200 --> 00:45:00,359
Speaker 2: that data point that we just just us.

898
00:45:00,600 --> 00:45:05,239
Speaker 1: And hip hop shouldn't be relying upon three people or

899
00:45:05,680 --> 00:45:09,400
Speaker 1: the people that like, where's the new wave? That's the issue.

900
00:45:09,440 --> 00:45:12,200
Speaker 1: The issue is the new wave. The issue is is

901
00:45:12,200 --> 00:45:15,160
Speaker 1: that when the older guys slow up, because it doesn't

902
00:45:15,200 --> 00:45:17,080
Speaker 1: matter what genre of music like you slow up? Bro,

903
00:45:17,239 --> 00:45:20,759
Speaker 1: that's just what happens. Where's the new wave that just

904
00:45:20,920 --> 00:45:25,120
Speaker 1: keeps it going and pushing it forward while the older

905
00:45:25,239 --> 00:45:28,680
Speaker 1: acts are still doing their thing at their time, you know.

906
00:45:28,920 --> 00:45:33,120
Speaker 1: So that's what we're missing. We're missing the influx of

907
00:45:33,200 --> 00:45:37,160
Speaker 1: the funk volumes, of the TDEs of what was Kanye's

908
00:45:37,480 --> 00:45:42,879
Speaker 1: joint good music music, Like, we're missing the influx rod,

909
00:45:43,080 --> 00:45:46,480
Speaker 1: Like where is the influx of these new artists? And

910
00:45:46,520 --> 00:45:48,880
Speaker 1: here's the thing. We see them with the Double excel

911
00:45:49,719 --> 00:45:52,719
Speaker 1: A list for years, like man, who is this? And

912
00:45:52,760 --> 00:45:54,440
Speaker 1: then we listen to the freestyle it's like, well.

913
00:45:54,360 --> 00:45:59,919
Speaker 2: Damn try but the kids like it, bro, that's their thing.

914
00:46:00,080 --> 00:46:01,480
Speaker 4: It's just not for us, you know.

915
00:46:01,600 --> 00:46:04,640
Speaker 1: So yeah, you know, I think they're moving the needle though.

916
00:46:05,560 --> 00:46:06,640
Speaker 4: Yeah, I think a lot of that.

917
00:46:06,760 --> 00:46:09,359
Speaker 2: Again, I think there is so nuanced and we don't

918
00:46:09,360 --> 00:46:11,120
Speaker 2: have time to really have a full on conversation. I

919
00:46:11,120 --> 00:46:13,879
Speaker 2: think we just but you know, it's it's it goes

920
00:46:14,000 --> 00:46:15,960
Speaker 2: back to it's like they still love hip hop. They

921
00:46:16,000 --> 00:46:19,360
Speaker 2: still listen to hip hop, they like so many other things.

922
00:46:19,480 --> 00:46:23,319
Speaker 2: It's very fragmant. So you know, they can say hip

923
00:46:23,320 --> 00:46:25,479
Speaker 2: hop is still their favorite genre, but then there's gonna

924
00:46:25,520 --> 00:46:28,399
Speaker 2: be some other things and that impacts the data as well.

925
00:46:29,280 --> 00:46:32,200
Speaker 1: This is another dead end conversation. We can literally talk

926
00:46:32,239 --> 00:46:36,719
Speaker 1: for two hours about this, but appreciate everybody that's been

927
00:46:36,760 --> 00:46:41,800
Speaker 1: here since twenty fifteen or twenty I'm sorry, since twenty eleven. Yeah,

928
00:46:41,960 --> 00:46:44,239
Speaker 1: my bad, My bad, man bad. Fifteen years in the game.

929
00:46:44,320 --> 00:46:45,239
Speaker 3: You're trying to raise something.

930
00:46:45,320 --> 00:46:50,160
Speaker 1: He's trying to race noflated the numbers, that conflated the

931
00:46:50,239 --> 00:46:54,719
Speaker 1: number we've been around since twenty eleven, about fifteen years

932
00:46:54,760 --> 00:46:55,280
Speaker 1: in the game.

933
00:46:55,400 --> 00:47:00,400
Speaker 3: That's what I'm trying to raise. Us canout, no sir,

934
00:47:01,000 --> 00:47:01,319
Speaker 3: no sir.

935
00:47:01,440 --> 00:47:04,640
Speaker 1: We are here alive and popping. But look, how do

936
00:47:04,719 --> 00:47:07,200
Speaker 1: y'all feel about where hip hop is now?

937
00:47:07,320 --> 00:47:08,439
Speaker 4: Is it dying? Is it dead?

938
00:47:08,560 --> 00:47:11,120
Speaker 1: Is it gonna die? Do we need new people? Do

939
00:47:11,160 --> 00:47:13,640
Speaker 1: we need radio? Do we need balanced?

940
00:47:13,719 --> 00:47:14,640
Speaker 4: What do we need? Man?

941
00:47:15,040 --> 00:47:17,480
Speaker 1: Y'all the people? Man, that's why we do what we do.

942
00:47:17,520 --> 00:47:19,360
Speaker 1: We need to hear what y'all feel. You know what

943
00:47:19,360 --> 00:47:20,680
Speaker 1: I'm saying, y'a already know what to do.

944
00:47:20,760 --> 00:47:20,880
Speaker 4: Man.

945
00:47:20,920 --> 00:47:23,719
Speaker 1: The common section is the conversation. After the conversation, let

946
00:47:23,840 --> 00:47:25,960
Speaker 1: us know how you feel in regards to where hip

947
00:47:25,960 --> 00:47:28,560
Speaker 1: hop is today, and we'll catch you next time.

948
00:47:28,640 --> 00:47:30,360
Speaker 4: We out Peace. Peace,