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Speaker 1: And it's beer Simple Friday, Now fry, I got some beers.

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Speaker 1: It's Drea my beers on sale. People come down, reach.

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Speaker 2: You, front you by tops of furniture and mattress in Columbus,

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Speaker 2: free delivery within seventy five miles. My name is Nigel

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Speaker 2: Jason Hammer right over there with a very special in

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Speaker 2: studio guest here Saint Patrick's Day Weekend.

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Speaker 1: Saint Patty's Day Weekend. We thought, go big or go home.

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Speaker 3: All right, so we've got like Indiana Beer Royalty in

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Speaker 3: the studio. U the co founder of the head brewer

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Speaker 3: of Sun King, Dave Colt, is here.

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Speaker 1: My man. How are you man?

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Speaker 4: I'm fantastic. I'm waiting for this Beer Royalty to get here.

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Speaker 2: They show up, You're here.

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Speaker 1: You are sitting right here living proof. My man.

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Speaker 3: How's things going like? When you think Indiana beer? We

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Speaker 3: were talking about this during the commercial break. When you

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Speaker 3: think Indiana beer, I think the first name that pops

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Speaker 3: up is sun King. How have you guys been able

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Speaker 3: to survive all the competition, a new brewery popping up

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Speaker 3: every five seconds to kind of be the dominant Indiana beer?

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Speaker 1: How have you done it?

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Speaker 2: Well?

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Speaker 4: Thanks? That's awful nice of you to say. I would say,

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Speaker 4: by keeping true to ourselves, we don't really worry about competition.

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Speaker 4: We worry about how we're executing x's and o's bring

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Speaker 4: in what we can the best flavor is possible to

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Speaker 4: the market.

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Speaker 2: And I think you guys, I don't want to say

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Speaker 2: you were the first brewery, like when it became fashionable

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Speaker 2: or it became popular to have breweries pop up, but

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Speaker 2: I mean you were. I mean there were brew pubs

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Speaker 2: all over the place, right, but Sun King was the

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Speaker 2: first brewery that you could go to and have samples

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Speaker 2: and watch the process, and downtown right there on College, right.

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Speaker 2: I mean, you guys in two thousand and eight, to

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Speaker 2: do I have to write two thousand and nine. Two

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Speaker 2: thousand and nine is that when first the inception.

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Speaker 4: July first was our first brew so we consider that

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Speaker 4: our anniversary. We incorporated two thousand and eight.

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Speaker 1: But who cares about that?

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Speaker 2: And how did it go for you guys when it

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Speaker 2: first happened.

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Speaker 4: Oh my gosh, it was a rocket ship absolutely, you know,

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Speaker 4: the whole hockey stick sort of growth for like the

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Speaker 4: first three years of our existence. We are the fastest

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Speaker 4: growing brewery in the United States, which was pretty darn cool. Wow.

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Speaker 3: And when you say fastest growing, like since then, it's

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Speaker 3: not just Indiana. You guys are in like neighboring states

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Speaker 3: and like in Florida too, right.

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Speaker 4: Yeah, absolutely, we're in Illinois, We're a little bit of

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Speaker 4: Ohio around the Cincinnati area.

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Speaker 2: Get the brewery in Sarasota.

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Speaker 4: Yeah, we do have a brewery in Sarasota, So we're

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Speaker 4: all over that state too.

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Speaker 2: How do you quantify, like, how did you know you

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Speaker 2: were the fastest growing brewery in the United States?

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Speaker 4: You know, there's fun statistics out there about the Bruce Association, right,

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Speaker 4: and so you're taking a look at that, and we

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Speaker 4: are like three hundred percent growth year over year for

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Speaker 4: a bunch of years. We went from zero beer to

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Speaker 4: five thousand barrels, which was our five year goal in

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Speaker 4: year one. Kind of crazy that ten thy fifteen, you know,

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Speaker 4: so we were growing like weeds at that point.

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Speaker 3: So there's numbers behind It wasn't just like your buddy going, ah, hell,

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Speaker 3: I think you're number one.

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Speaker 1: That's going.

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Speaker 4: I mean, my mom thinks that we make the best beer.

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Speaker 4: But there's stats behind there too.

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Speaker 2: That's good.

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Speaker 3: We're cheating or chatting with the co founder head brewer

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Speaker 3: of sun King Dave Colts. Now you've got a new

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Speaker 3: item that's about to roll out just in time for St.

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Speaker 3: Patrick's Day weekend, which last time I checked, I'm no

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Speaker 3: head brewmaster, is a pretty big drinking weekend.

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Speaker 4: It really kind of kicks off the drinking cycle. Like

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Speaker 4: you know, the high holiday for drinking is the fourth

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Speaker 4: of July, but Saint Pats and and NCAA tournament start

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Speaker 4: to you know, climb that exit.

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Speaker 3: Hold up, hold on, because that's news to me. Fourth

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Speaker 3: of July and it makes sense. But that's bigger than

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Speaker 3: Saint Patrick's Day.

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Speaker 4: Oh yeah, wi a lot.

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Speaker 2: Yeah, that makes sense. That tracks, it doesn't.

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Speaker 3: Just the first thing I think of for Saint Patrick's

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Speaker 3: Day is green beer and getting drunk and debauchery, and

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Speaker 3: like all the other stuff comes after.

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Speaker 2: That, Like Fourth of July you think getting drunk, but

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Speaker 2: then blowing your fingers off with m eighties.

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Speaker 1: True, that's true, but there are other things on the list. Yeah,

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Speaker 1: but what do we got here? What are we looking at?

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Speaker 2: Man?

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Speaker 4: We have premium light logger. We've been in R and

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Speaker 4: D for a year and a half on this guy.

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Speaker 4: We kept going at it until we felt proud enough

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Speaker 4: to put it in the canon. That's what we have

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Speaker 4: here today. So four point one percent ABV, ninety six calories,

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Speaker 4: four grams of carbs. I mean, this is the beer

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Speaker 4: that you want to be drinking if you're, you know,

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Speaker 4: looking at more of a healthier lifestyle.

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Speaker 1: Believe it or not, we're trying.

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Speaker 3: You might not be able to tell here, but we've

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Speaker 3: lost a lot of weight in this studio.

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Speaker 1: So this really hits the wheelhouse right here. I'm excited

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Speaker 1: for this.

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Speaker 2: Okay, so some key premium light. Is it time to yeah,

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Speaker 2: put it up to the microphone there.

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Speaker 1: The count of three, one two, three, Oh, listen to that.

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Speaker 3: That sounds like the weekend right there by the way, Son,

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Speaker 3: it's like Saint Patrick's Day weekend right there.

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Speaker 2: So you know, Dave, we're not allowed to have like

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Speaker 2: we're not allowed to have liquid in the studio, but

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Speaker 2: for you will make an exception, right.

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Speaker 1: I feel like Jack Bauer in twenty four. We're throwing

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Speaker 1: the rule book a out.

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Speaker 2: Delicious. I mean, that's a good laying out by the

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Speaker 2: Google beer. That is summer beer. That's drinking outdoors.

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Speaker 1: This is gambling on a lot of March Madness games.

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Speaker 1: Beer right here. That's what this is. That's what that

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Speaker 1: tastes like.

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Speaker 2: And I am sitting next to the guy that I

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Speaker 2: didn't know this until now, but we were talking outside

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Speaker 2: during the break that you were the founder not only

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Speaker 2: of sun King, but one of my favorite sun King

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Speaker 2: beer is GFJ Greapefruit Jungle.

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Speaker 1: Absolutely, that was man.

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Speaker 4: That was a passion project. It had a lot to

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Speaker 4: do with music. If I can bore you for a

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Speaker 4: quick second, high Holy Holiday of rock and roll is

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Speaker 4: the end of March, and so we wanted to celebrate

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Speaker 4: like the birth of rock and roll. So you think

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Speaker 4: about Bill Haley and the Comets rock around the Clock, right,

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Speaker 4: first number one single for rock. You've got Blackboard Jungle

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Speaker 4: movie that you know is front and center. They all

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Speaker 4: came out right around the same time. So that's kind

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Speaker 4: of the birth of rock. And so I went, let's

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Speaker 4: let's have a bold, in your face American. I p

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Speaker 4: a with brash, intense citrus hops.

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Speaker 2: I love it. That's about I love it.

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Speaker 1: What's the best seller you guys have, Sunlight?

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Speaker 2: I was gonna say, Cyrus is a cream ale.

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Speaker 4: It's cream out. Yeah, that's good man.

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Speaker 1: It's a straight daily.

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Speaker 4: Pint but it may be pushing over to.

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Speaker 3: When there's a big Tennessee balls game. Because again I'm

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Speaker 3: a rocky top guy, but it's Orange. That's the beer

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Speaker 3: that I go to. So when it's the third Saturday

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Speaker 3: in October and it's Bama Week, I'm getting some orange

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Speaker 3: cream ale lined up and getting that bad boy in

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Speaker 3: the fridge.

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Speaker 2: Well let's not forget about the new product from sun King,

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Speaker 2: the Premium Light Lagger. I mean, I think that might be.

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Speaker 2: It might be taken over. Who knows, right, I mean.

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Speaker 4: On the com for sure, it's on its way.

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Speaker 3: So if somebody is listening and maybe they're new to

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Speaker 3: Indie or I don't know, maybe they don't pay attention

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Speaker 3: a lot to the beer game, where can they find

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Speaker 3: your products?

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Speaker 4: Oh my gosh, anywhere delicious beer is sold. So this

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Speaker 4: is our launch weekend and our tap rooms. We've got

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Speaker 4: a pretty hot price for a twelve pack, but total

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Speaker 4: wine Kroger, you know, Big Red, everywhere that beer is sold.

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Speaker 2: Love your Caramel location, by the way, I love.

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Speaker 4: Thank you, Westfield opening up in April, late.

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Speaker 1: April, one more time. Cheers everybody.

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Speaker 3: The weekend is underway in Indyking Premium lighte thank you. Cheers,

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Speaker 3: The Hammer and Nigel Show cheers,