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Speaker 1: Media. I came out with their list of the most.

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Speaker 2: Influential in news media twenty twenty five. Post election media

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Speaker 2: shifts years after a presidential election often big changes in

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Speaker 2: the media, new correspondence, departing anchors, editorial shifts, rebrands, reinventions

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Speaker 2: of personalities.

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Speaker 1: All of it. And they said that twenty twenty five

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Speaker 1: was transformative.

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Speaker 2: You had major cable news rebrandings, you had leadership changes

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Speaker 2: at top outlets, and you also had the emergence of

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Speaker 2: new media figures and that is what will define media

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Speaker 2: in twenty twenty five. I think twenty twenty five to

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Speaker 2: me will be defined as the year of the influencer,

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Speaker 2: the social media influencer. And ironically on their list.

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Speaker 1: They don't mention social media influence.

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Speaker 3: Yeah, and that's really surprising. So Mediaite is a website.

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Speaker 3: It was started by and so I think it's still

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Speaker 3: owned by Dan Abrams, who was on CNN and MSNBC

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Speaker 3: for a long time, still shows up on Fox News

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Speaker 3: and what is designed to cover the media. And they

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Speaker 3: put out this list of their I think it was

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Speaker 3: like seventy five or the top seventy five or one

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Speaker 3: hundred most influential people in news media and yeah, I

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Speaker 3: took a look at the top ones and you would say, oh,

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Speaker 3: maybe Joe Rogan is on there, maybe you know, Megan

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Speaker 3: Kelly should be certainly high up there. I was really

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Speaker 3: shocked and surprised that, at least for the top five,

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Speaker 3: they were all tried in traditional old school media people

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Speaker 3: that were on the app.

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Speaker 2: So it is the list of the top seventy five.

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Speaker 2: That's way too long of a list for us to discuss.

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Speaker 3: So we'll go into We'll.

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Speaker 2: Just fast forward to the top five and starting at

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Speaker 2: number five, they have David Muir at number five. Of course,

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Speaker 2: he's the anchor of ABC's World News Tonight.

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Speaker 3: A little bit of a surprise that somebody who anchors

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Speaker 3: what is you know, lost an incredible amount of influence

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Speaker 3: the nightly news on a major network is sitting there

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Speaker 3: at top five. Yeah, that's a surprise.

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Speaker 2: At number four they have Suon Zan Scott now she

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Speaker 2: is on she's the CEO of Fox News since twenty eighteen.

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Speaker 1: And so they're not just keeping this to anchors.

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Speaker 3: Yeah, there can be executives and media companies, and this

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Speaker 3: one makes a little bit more sense. I mean, Fox

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Speaker 3: mooton News is still a massive dominant media outlet, controls

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Speaker 3: a lot of the narrative, and she's the CEO of

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Speaker 3: the organization. She's not just hosting one show. Makes sense

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Speaker 3: for her to be on there, I get that one.

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Speaker 2: Now. You mentioned number three three on their list as

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Speaker 2: the top most influential news media people of twenty twenty five,

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Speaker 2: Megan Kelly, and she sits in the third spot.

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Speaker 3: And what is And you may think, well, that's kind

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Speaker 3: of you know, Megan Kelly. She's obviously got her YouTube

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Speaker 3: show and she streams her show every single day. What really,

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Speaker 3: the real reason why Megan Kelly is in the top

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Speaker 3: five is more than that. She's built out an entire

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Speaker 3: network former OK Media. Yeah, and so she has an

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Speaker 3: entire network of podcasts and live stream shows that are

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Speaker 3: part of this.

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Speaker 1: And it's not just her, it's just her, right. So

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Speaker 1: Mark alper And is one of her Mark.

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Speaker 3: Alprin, former ABC News journalists for decades, very well known,

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Speaker 3: very respected person. He now has his own show on

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Speaker 3: the Megan Kelly Network. There's a lot of people that

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Speaker 3: are now showing up. So it's beyond just the Megan

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Speaker 3: Kelly Show. She now operates this company that runs an

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Speaker 3: entire network with all these different hosts, makes sense for

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Speaker 3: her to be there.

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Speaker 1: In the number two spot they have Joe and Mika.

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Speaker 3: Yeah, shocked by this one, Absolutely blown away that they

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Speaker 3: would list these two at number two. You know, for

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Speaker 3: somebody that works in media consumes it all day every day,

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Speaker 3: you really don't hear them being.

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Speaker 1: Talked about that muchmore.

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Speaker 3: It certainly not. And I mean they were kind of

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Speaker 3: had a little bit of line light around the election

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Speaker 3: time and how they went and you know, groveled at,

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Speaker 3: you know, Donald Trump's feed after he won the election. Okay, fine,

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Speaker 3: but to have them and sit that they're like the

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Speaker 3: number two ranked most influential people in media just seems

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Speaker 3: way way off base.

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Speaker 1: And the number one spot they give it to multiple people.

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Speaker 2: It is the five again, Fox, Jesse Waters, Greg Guttfeld,

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Speaker 2: Dana Perino, Jessica tarl and Harold Ford Junior.

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Speaker 3: And I have at least a little bit of respect

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Speaker 3: on this one because at least the five is kind

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Speaker 3: of innovating and doing something new. They kind of took

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Speaker 3: a mash up of the late night talk show model

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Speaker 3: and then the typical political roundtable model and combined it

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Speaker 3: into one fairly innovative. Did a pretty good job with that.

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Speaker 3: I still think to call them the most influential news

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Speaker 3: media people in twenty twenty five still continues to seem

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Speaker 3: like a bit of a stretch.

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Speaker 2: Well, they do get a lot of ratings, very high rating,

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Speaker 2: so maybe most viewed, maybe not most influential. I get it,

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Speaker 2: but still I don't know what their criteria was.

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Speaker 3: So when you look at the type of numbers that

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Speaker 3: people are doing on their YouTube shows, whether it's Joe

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Speaker 3: Rogan or Theo Vaughn, and I want to sit here

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Speaker 3: and say that those two because primarily they're not news

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Speaker 3: media based. They do talk about it, but they're more

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Speaker 3: pop culture based. But the type of numbers that even

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Speaker 3: David Muir or the five on Fox News are doing

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Speaker 3: are nothing compared to what the kind of downloads that

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Speaker 3: people are getting on podcasts and YouTube livestream was.

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Speaker 1: Joe Rogan on the list?

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Speaker 3: Joe Rogan was number fifteen. Okay, so that kind of

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Speaker 3: like six to fifteen is where you're seeing a lot

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Speaker 3: more of the non traditionals. Joe Rogan was number fifteen.

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Speaker 3: I thought it was very interesting that Stephen A. Smith

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Speaker 3: was number twelve. He's traditionally been a sports commentator and

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Speaker 3: has now you know, moved himself into the political sphere

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Speaker 3: of things. The Midas Touch podcast was listed at number eleven,

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Speaker 3: so it was kind of that second tier that had

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Speaker 3: most of those YouTube stars and those social media influencers,

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Speaker 3: going back.

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Speaker 2: To the Five, which Media I has named as the

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Speaker 2: most influential news programs. So the show began in twenty seventeen,

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Speaker 2: and I would have loved to have been a fly

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Speaker 2: on the wall during that meeting because you know they're

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Speaker 2: putting Jesse Waters in there with Greg Guttfeld and both

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Speaker 2: commentators who really rely on sarcasm heavily, and so you

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Speaker 2: have to wonder where the program directors thinking, is this

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Speaker 2: going to work as a show?

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Speaker 1: How do we do this? All they really needed.

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Speaker 2: To do was look at wibc's Hammer and Nigel Show

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Speaker 2: to know that, yes, that would be a resounding success

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Speaker 2: when you put average people together who are talking like average,

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Speaker 2: you know, normal people about normal things.

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Speaker 3: And I think that's a lot of the appeal of

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Speaker 3: The Five on Fox News is it is just it's

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Speaker 3: like sitting around a table with like three or four

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Speaker 3: of your friends and having this conversation and it doesn't

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Speaker 3: have that traditional like David MUIRR for example. Right, I'm

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Speaker 3: wearing the suit and tie, and I'm in the big,

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Speaker 3: fancy studio and I'm going to deliver you the hard

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Speaker 3: news here in the traditional way, just like just like

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Speaker 3: Kronkite did it in the sixties. No, but I think

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Speaker 3: that's a lot of the appeal of what The Five

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Speaker 3: does on Fox.

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Speaker 1: Well, I think it's a nice balance too, because they've gotten.

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Speaker 2: Dana Perino in there, you know, former White House spokesperson,

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Speaker 2: and Greg Gettfeldt does bring it down a little bit

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Speaker 2: more casual. He's not there with the suit and tie.

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Speaker 2: He's he's wearing his Colhon shoes and a sweater.

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Speaker 1: Yeah, it is.

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Speaker 3: It is much more casual, much more approachable, much more relatable.

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Speaker 3: And again, to give them credit, they're blowing the doors

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Speaker 3: off as far as ratings are concerned against the late

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Speaker 3: night talk show hosts with Fallon and Kimmel and Seth

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Speaker 3: Myers