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Speaker 1: Sam Adams has a new beer, and I don't even

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Speaker 1: know if we can consider this a beer because it's

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Speaker 1: so potent. It's illegal in fifteen states due to its

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Speaker 1: alcohol content.

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Speaker 2: That should be their That should be their whole marketing campaign.

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Speaker 1: Is that possibly is the marketing game.

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Speaker 2: We're Sam Adams and our new beer is illegal in

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Speaker 2: fifteen states.

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Speaker 1: It has a thirty percent alcohol by volume percentage thirty percent.

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Speaker 2: So let's like light beer is like usually about three percent.

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Speaker 2: Your average beer is maybe four or five percent. Your

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Speaker 2: fancy IPAs can get up into six seven eight percent.

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Speaker 2: This is thirty percent. That is sixty proof. That is

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Speaker 2: just about the same as fireball.

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Speaker 1: So it's called sam Adams Utopias and it was originally

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Speaker 1: debuted in two thousand and one and they release it

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Speaker 1: every couple of years. It's aged in oak barrels right

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Speaker 1: finished in casks that have been blending for thirty years.

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Speaker 1: And when they originally debuted it, it had a twenty

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Speaker 1: four percent alcohol by volume percentage, and then in twenty

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Speaker 1: three it was up to twenty eight percent, and now

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Speaker 1: in twenty twenty five it's at thirty percent. Check this out.

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Speaker 1: They only sell a few bottles there are numbered bottles.

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Speaker 1: They're shaped like copper brewing kettles. The cost for one

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Speaker 1: bottle of beer twenty four ounce bottle two hundred and

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Speaker 1: forty dollars per bargain. And they say you're supposed to

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Speaker 1: drink it in a small sniffed or glass at room temperature.

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Speaker 1: That to me, that's not a beer.

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Speaker 2: I'd chug it. It's two hundred and forty bucks. Gonna

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Speaker 2: shotgun the whole thing and plyle it.

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Speaker 1: Right on down and then it would be naptime. Yes,