1 00:00:00,040 --> 00:00:04,360 Speaker 1: The Cracker Barrel. They revealed their new redesigned logo last 2 00:00:04,360 --> 00:00:08,600 Speaker 1: week's part of their broader rebranding, but they removed the 3 00:00:08,640 --> 00:00:11,920 Speaker 1: barrel and the man along with the phrase old country 4 00:00:11,960 --> 00:00:15,480 Speaker 1: store from the logo, and people are really upset that 5 00:00:16,760 --> 00:00:18,479 Speaker 1: Uncle Herschel was that his name with. 6 00:00:18,560 --> 00:00:21,000 Speaker 2: The guy's name, the guys sitting on the chair with 7 00:00:21,079 --> 00:00:23,239 Speaker 2: the barrel in front of Okay, so a couple things 8 00:00:23,280 --> 00:00:26,079 Speaker 2: with this, By the way, it's like had massive impact 9 00:00:26,400 --> 00:00:30,560 Speaker 2: on Cracker Barrel. They they the stock was down almost 10 00:00:30,560 --> 00:00:35,880 Speaker 2: one hundred million dollars in one day, and people are outraged. Now, 11 00:00:36,080 --> 00:00:38,400 Speaker 2: a couple things with this. First of all, why did 12 00:00:38,440 --> 00:00:44,080 Speaker 2: they change the logo? Like, I don't understand what I mean, 13 00:00:44,080 --> 00:00:47,559 Speaker 2: there's nothing about this logo that is big or bold 14 00:00:47,680 --> 00:00:51,199 Speaker 2: or impressive or you know, it's not. It's like, I 15 00:00:51,200 --> 00:00:53,760 Speaker 2: don't even understand why they went to all this effort 16 00:00:54,000 --> 00:00:54,720 Speaker 2: to do this. 17 00:00:55,400 --> 00:00:58,040 Speaker 1: They're trying to modernize their brand, but why. 18 00:00:58,640 --> 00:01:00,920 Speaker 3: Cracker Barrel seems like it's sort of as a built. 19 00:01:00,600 --> 00:01:02,800 Speaker 1: In kind of how does its thing already? 20 00:01:02,880 --> 00:01:06,160 Speaker 2: It just does what it does, right, so you don't 21 00:01:06,760 --> 00:01:08,560 Speaker 2: you don't really have to do any I mean, I'm 22 00:01:08,560 --> 00:01:10,480 Speaker 2: not saying you never have to do anything. But I'm 23 00:01:10,560 --> 00:01:13,800 Speaker 2: saying in terms of the core thing of what we do, 24 00:01:15,560 --> 00:01:18,840 Speaker 2: it just seemed like there was a large risk and 25 00:01:18,920 --> 00:01:19,720 Speaker 2: no reward. 26 00:01:20,040 --> 00:01:24,000 Speaker 1: Yeah, they removed the personality from it, right sure, And 27 00:01:24,040 --> 00:01:26,400 Speaker 1: there's what makes it different unique. 28 00:01:26,280 --> 00:01:30,320 Speaker 2: And there's also this at plays like Cracker Barrel, I 29 00:01:30,400 --> 00:01:32,760 Speaker 2: think a big part of it is comfort that you 30 00:01:32,840 --> 00:01:34,840 Speaker 2: will go to the Cracker Barrel and you will have 31 00:01:34,880 --> 00:01:37,120 Speaker 2: the same sort of experience that you add as a 32 00:01:37,240 --> 00:01:40,280 Speaker 2: depending on your age as a child or that if 33 00:01:40,280 --> 00:01:42,399 Speaker 2: you're an older adult you had as a younger adult, 34 00:01:42,480 --> 00:01:44,920 Speaker 2: and generations experienced the same thing. 35 00:01:44,840 --> 00:01:49,080 Speaker 3: Together, right Like, it just sort of does that thing. 36 00:01:48,920 --> 00:01:51,880 Speaker 2: And messing with the logos seems like just a disastrous 37 00:01:51,920 --> 00:01:56,680 Speaker 2: way to upset the feeling of the restaurant itself. 38 00:01:57,520 --> 00:01:58,480 Speaker 3: So why would you do it? 39 00:01:58,560 --> 00:02:02,920 Speaker 1: Yeah? This really cause so much attention. And that's like 40 00:02:03,040 --> 00:02:06,560 Speaker 1: why this time? Because this is the fifth logo change 41 00:02:06,800 --> 00:02:08,040 Speaker 1: in the company's history. 42 00:02:08,320 --> 00:02:10,200 Speaker 3: They've done this before. Do you say when the last 43 00:02:10,240 --> 00:02:10,680 Speaker 3: one was? 44 00:02:11,080 --> 00:02:13,200 Speaker 2: No, I don't have that because I don't recall I 45 00:02:13,240 --> 00:02:14,600 Speaker 2: mean this current logo. 46 00:02:15,760 --> 00:02:16,680 Speaker 3: I bet keV. 47 00:02:16,880 --> 00:02:19,560 Speaker 2: If you were to look up history of Cracker Barrel 48 00:02:19,680 --> 00:02:20,839 Speaker 2: logo change. 49 00:02:20,680 --> 00:02:23,519 Speaker 3: Change, see the evolution over time. Let me see it. 50 00:02:23,760 --> 00:02:24,600 Speaker 3: I'll do in real time. 51 00:02:25,080 --> 00:02:32,079 Speaker 2: History of Cracker Barrel logo. 52 00:02:32,919 --> 00:02:35,960 Speaker 1: Cracker Barrel was founded in nineteen sixty nine. They have 53 00:02:36,040 --> 00:02:39,320 Speaker 1: six hundred and sixty locations across the US. So they 54 00:02:39,360 --> 00:02:42,519 Speaker 1: put on a message yesterday and they reaffirmed their commitment 55 00:02:42,560 --> 00:02:46,680 Speaker 1: to comfort, community and country hospitality, and they said, we 56 00:02:46,800 --> 00:02:50,840 Speaker 1: know we don't always get everything right the first time. However, 57 00:02:51,480 --> 00:02:54,080 Speaker 1: they do want to preserve some of their traditions, like 58 00:02:54,120 --> 00:02:58,000 Speaker 1: the rocking chairs on the porch, the fireplaces, the peg games, 59 00:02:58,280 --> 00:03:02,799 Speaker 1: the country store antiques, and some of their signature menu items. 60 00:03:03,200 --> 00:03:06,040 Speaker 1: And they do say that Uncle Herschel, who's the character 61 00:03:06,080 --> 00:03:08,160 Speaker 1: from the old logo, He's going to appear on the 62 00:03:08,200 --> 00:03:09,720 Speaker 1: menus and still in stores. 63 00:03:09,760 --> 00:03:11,079 Speaker 3: I got, I got Okay, I got him. 64 00:03:11,240 --> 00:03:12,040 Speaker 1: You got the history? 65 00:03:12,160 --> 00:03:14,680 Speaker 3: Yeah, this logo chair, that's amazing. How did you do? 66 00:03:16,240 --> 00:03:19,240 Speaker 2: I mean it looks like okay, so from sixty nine 67 00:03:19,280 --> 00:03:22,120 Speaker 2: to seventy seven, there was no guy. It was just 68 00:03:22,120 --> 00:03:26,560 Speaker 2: like block lettering, and then the guy shows up in 69 00:03:26,639 --> 00:03:29,000 Speaker 2: seventy seven, and the guy has been a part of 70 00:03:29,040 --> 00:03:30,240 Speaker 2: everything until. 71 00:03:30,240 --> 00:03:31,239 Speaker 1: Since seventy seven. 72 00:03:31,320 --> 00:03:34,320 Speaker 2: Now, okay, now the only thing that I see different 73 00:03:34,560 --> 00:03:39,080 Speaker 2: is like the font of the cracker barrel, like seventy 74 00:03:39,120 --> 00:03:42,480 Speaker 2: seven to six, so thirty years there was no change, 75 00:03:42,760 --> 00:03:45,920 Speaker 2: and then they've changed, like the font a little bit, 76 00:03:46,400 --> 00:03:48,120 Speaker 2: like the both of the old country store and then 77 00:03:48,160 --> 00:03:51,320 Speaker 2: the thing around the cracker barrel. But the guy has 78 00:03:51,360 --> 00:03:53,800 Speaker 2: been a part of it since seventy seven, so you're 79 00:03:53,840 --> 00:03:57,200 Speaker 2: going on fifty years of the guy being there being 80 00:03:57,280 --> 00:04:00,560 Speaker 2: the central part of the of the all right, So 81 00:04:00,640 --> 00:04:02,520 Speaker 2: that's one side of it, Like why would you touch 82 00:04:02,600 --> 00:04:05,520 Speaker 2: the thing if something's not working in your restaurant, it's 83 00:04:05,520 --> 00:04:08,520 Speaker 2: not the guy, Like nobody was the logo nobody's driving 84 00:04:08,520 --> 00:04:11,560 Speaker 2: down the interstate was like, well maybe, but Uncle Herschel's there, 85 00:04:11,600 --> 00:04:13,720 Speaker 2: so we kind of tired of him, like nobody was 86 00:04:13,760 --> 00:04:16,800 Speaker 2: going to do that. That's horrible. The other thing, though, is, 87 00:04:16,920 --> 00:04:20,040 Speaker 2: and this infuriates me. I wish people were this angry 88 00:04:20,080 --> 00:04:20,880 Speaker 2: about their government. 89 00:04:21,160 --> 00:04:24,159 Speaker 1: Right. So many people are outraged by this. And I 90 00:04:24,240 --> 00:04:27,039 Speaker 1: saw somebody comment on social media the other day, I 91 00:04:27,279 --> 00:04:29,760 Speaker 1: just don't have the time to care about the cracker 92 00:04:29,800 --> 00:04:30,440 Speaker 1: barrel logo. 93 00:04:30,800 --> 00:04:32,960 Speaker 2: Well, no, and why and like why would you write 94 00:04:32,960 --> 00:04:35,839 Speaker 2: either you? Like, I mean, ultimately you can either eat 95 00:04:35,880 --> 00:04:37,840 Speaker 2: there or not. You can opt in or opt out 96 00:04:37,839 --> 00:04:40,280 Speaker 2: of cracker barrel. Choice is yours. You can't opt in 97 00:04:40,360 --> 00:04:41,960 Speaker 2: or opt out of the government. The same argument that 98 00:04:41,960 --> 00:04:44,920 Speaker 2: I've had for years, which is, if some well meaning 99 00:04:45,000 --> 00:04:47,080 Speaker 2: high school kids screws up your order in the Taco 100 00:04:47,120 --> 00:04:50,400 Speaker 2: Bell drive through line, people sprint to the tawny chatterboard 101 00:04:50,680 --> 00:04:54,200 Speaker 2: and talk about how Aaron who is a sophomore has 102 00:04:54,320 --> 00:04:57,280 Speaker 2: ruined your evening, but they won't say one damn word 103 00:04:57,279 --> 00:05:02,080 Speaker 2: about the just too numerous to abuses of government like 104 00:05:01,839 --> 00:05:04,839 Speaker 2: what like I've never understood this about things that drive 105 00:05:05,400 --> 00:05:09,400 Speaker 2: people that are are largely irrelevant, like cracker barrel is 106 00:05:09,880 --> 00:05:12,840 Speaker 2: mostly irrelevant to your daily existence. I mean unless you 107 00:05:12,960 --> 00:05:17,400 Speaker 2: used to spend every Christmas and Thanksgiving getting you know, 108 00:05:17,480 --> 00:05:20,480 Speaker 2: a curbside order at the cracker barrel Like what what actual? 109 00:05:20,800 --> 00:05:22,719 Speaker 2: I mean, sure you have memories there, but there's nothing 110 00:05:22,760 --> 00:05:26,680 Speaker 2: about that logo changing that will would ultimately alter your existence. 111 00:05:27,040 --> 00:05:31,400 Speaker 2: Government uses you, abuses you, lies, do you, manipulates you, 112 00:05:31,760 --> 00:05:34,520 Speaker 2: takes from you, give takes the money from you and 113 00:05:34,600 --> 00:05:37,320 Speaker 2: gives it to their cronies and their and their buddies 114 00:05:37,320 --> 00:05:39,320 Speaker 2: and their donors. And you're not going to say a 115 00:05:39,360 --> 00:05:41,839 Speaker 2: word about that. But you're gonna move heaven and Earth 116 00:05:41,880 --> 00:05:45,239 Speaker 2: over the cracker barrel logo. What the heck casey? 117 00:05:45,480 --> 00:05:49,760 Speaker 1: I think because the cracker barrel logo is easy to understand. 118 00:05:50,040 --> 00:05:51,080 Speaker 3: You can see so. 119 00:05:51,240 --> 00:05:53,400 Speaker 2: Is legalized theft by the government. 120 00:05:53,720 --> 00:05:56,640 Speaker 1: But people don't think that. They feel like there's nothing 121 00:05:56,800 --> 00:06:01,239 Speaker 1: that I can do. I mean, you vote, it doesn't matter. 122 00:06:01,600 --> 00:06:05,279 Speaker 1: You think you're voting conservative, you vote read, you vote Republican, 123 00:06:05,600 --> 00:06:09,760 Speaker 1: you're still paying higher taxes. But with the cracker barrel logo, 124 00:06:09,920 --> 00:06:12,760 Speaker 1: you can look at it and say, I like that. 125 00:06:13,240 --> 00:06:14,200 Speaker 1: I don't like that. 126 00:06:16,720 --> 00:06:17,440 Speaker 3: Really that's it. 127 00:06:17,760 --> 00:06:20,800 Speaker 2: I mean, we really do think it's that some point 128 00:06:20,880 --> 00:06:23,120 Speaker 2: we once were so motivated about good government we went 129 00:06:23,160 --> 00:06:24,960 Speaker 2: to war over it. In fact, we've actually done that 130 00:06:25,000 --> 00:06:28,040 Speaker 2: twice in our nation's history in terms of on this soil, 131 00:06:28,160 --> 00:06:31,080 Speaker 2: gone to war twice over at both the Revolution and 132 00:06:32,200 --> 00:06:35,680 Speaker 2: civil wars. But now we can't even get people, we 133 00:06:36,000 --> 00:06:38,880 Speaker 2: get people more angry about the logo, said, well, you 134 00:06:38,880 --> 00:06:39,640 Speaker 2: have a choice. 135 00:06:39,400 --> 00:06:41,360 Speaker 1: To opt in or opt out of cracker barrel. When 136 00:06:41,400 --> 00:06:43,680 Speaker 1: it comes to government, you don't have a choice to 137 00:06:43,720 --> 00:06:44,240 Speaker 1: opt out.