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Speaker 1: Am I the only person who didn't buy anything on

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Speaker 1: Black Friday or Cyber Monday.

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Speaker 2: I just I didn't.

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Speaker 1: I did some small business stuff over the weekend, which

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Speaker 1: was hard because it's rough weather in Indianapolis, I mean

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Speaker 1: all the Midwest, just the snow and everything else has

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Speaker 1: been a mess. Tony Katz, Tony Katz today, good to

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Speaker 1: be here, good to be with you. Find everything over

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Speaker 1: at Tony Katz dot com.

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Speaker 2: But I didn't.

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Speaker 1: I was talking about the numbers yesterday and how mind

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Speaker 1: scrambled they were. You know, they're expecting eighteen billion dollars,

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Speaker 1: eighteen billion dollars of spend for Black Friday. That's that

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Speaker 1: is crazed stuff. That's a tremendous amount of loot. And

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Speaker 1: I'm only concerned that it's going to mean that that's

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Speaker 1: the end of the spending, like we won't see spending

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Speaker 1: going forward, because when we look at this economy, you

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Speaker 1: can tell me that, oh, the spending means everything's great.

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Speaker 1: I just again, I will tell you I am not

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Speaker 1: there as I talk to you right now.

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Speaker 2: Gold is.

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Speaker 1: Basically playing in this forty two hundred dollars range.

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Speaker 2: Silver is still fifty seven dollars. Those are both prices

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Speaker 2: per ounce.

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Speaker 1: These numbers are huge, and that's all aheage against inflation.

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Speaker 2: So I.

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Speaker 1: Have questions about what these spend numbers mean. And then

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Speaker 1: here's a story apartment rents drop further. I'm sorry, I

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Speaker 1: thought there was a housing crisis. I have been told

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Speaker 1: there's an affordability crisis and a housing crisis. The national

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Speaker 1: median rent in America fell one percent between October November,

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Speaker 1: and the national multi family vacancy rate was seven point

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Speaker 1: two percent, which is a record high. So they've been

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Speaker 1: building these multifamily homes going crazy. They're now pulling back

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Speaker 1: and because you don't need as many. So I was

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Speaker 1: told we have an issue. Well, maybe we don't have

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Speaker 1: an issue. Maybe it's a question of where we have

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Speaker 1: an issue. Apartments rents are down one point one percent

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Speaker 1: from November twenty twenty four and fall on five point

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Speaker 1: two percent from their twenty twenty two peak.

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Speaker 2: Well, what does this tell me?

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Speaker 1: Does this tell me that this is a good economy

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Speaker 1: and everyone's bought their house and they don't need to rent,

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Speaker 1: or does this tell me it's an absolutely horrific comedy economy.

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Speaker 1: Three or four people are living in the same apartment

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Speaker 1: to save money and therefore there are more apartments available,

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Speaker 1: more kids are living at home with.

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Speaker 2: Mom and dad.

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Speaker 1: How how does one read this information now? The CNBC

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Speaker 1: article discusses the issue with trying to form new households

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Speaker 1: that eighteen to thirty.

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Speaker 2: Four year old group.

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Speaker 1: This according to Grant Montgomery, who is with a group

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Speaker 1: called co Stars, the national director of Multifamily Analytics, I

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Speaker 1: didn't even know that was a job.

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Speaker 2: It's up to.

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Speaker 1: Thirty two point five percent of those now are living

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Speaker 1: with family, and that's the highest it's been in a while.

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Speaker 2: So that answers the question, or at least it could.

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Speaker 1: And what does this connect to? This connects to a

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Speaker 1: younger generation not connecting at all. Guys aren't meeting girls,

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Speaker 1: girls aren't meeting guys. Nobody's having sex, nobody's getting married,

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Speaker 1: nobody's building families. And if no one's building a family,

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Speaker 1: no one.

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Speaker 2: Needs a place to move to. And if no one

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Speaker 2: needs a place to.

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Speaker 1: Move to, you've got more apartments, more townhouses, more multifamilies,

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Speaker 1: more starter homes available. Although a starter home is a

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Speaker 1: hard thing to find, no matter what, that's.

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Speaker 2: What it means. We look at this as an economic thing.

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Speaker 2: This is a horrifying cultural number.

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Speaker 1: They're not meeting, they're not getting together, they're not getting

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Speaker 1: their freak on.

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Speaker 2: And you say to me, Tony, you don't have to

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Speaker 2: be so crude.

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Speaker 1: I'm gonna say to you again, I have no issue

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Speaker 1: with somebody waiting until marriage and and and being a virgin.

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Speaker 1: All of that I think is fine and actually normal.

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Speaker 1: This idea that you got to be a play and

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Speaker 1: you got to be doing this. You got what's your

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Speaker 1: body count?

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Speaker 2: Dear lord.

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Speaker 1: If I if I'm a twenty something and I'm interested

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Speaker 1: in a woman who's going to answer that question about

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Speaker 1: her body count.

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Speaker 2: I'm out.

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Speaker 1: I'm out. If you're not counting bodies, you're not counting value.

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Speaker 2: There it is. I didn't say be a prude. I

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Speaker 2: didn't say be afraid.

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Speaker 1: There's a difference between a philosophical or religious point of

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Speaker 1: view and fear.

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Speaker 2: And part of the issue is fear.

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Speaker 1: Kids afraid to date, kids afraid of relationships.

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Speaker 2: Kids afraid of sex.

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Speaker 1: Now, part of that is also the culture that engages

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Speaker 1: this idea of toxic masculinity. All you terrible liberal women

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Speaker 1: out there who want to yell at men and scream

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Speaker 1: at men, and men are terrible. You're awful, and shame

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Speaker 1: on you and shame on us forever allowing those disgusting

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Speaker 1: women to have an effect on.

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Speaker 2: Our young men. But it didn't. They're afraid, not all

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Speaker 2: of them, but enough.

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Speaker 1: And I can't tell you that every woman out there

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Speaker 1: is like, well, you have to do this and you

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Speaker 1: have to do that. Here's stories anecdotally about young women,

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Speaker 1: seniors in high school into college, very demanding. Well, if

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Speaker 1: we're gonna date it, we're gonna be together, you have

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Speaker 1: to do this, you have to do this, you have

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Speaker 1: to do this. So that kind of ends relationships where

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Speaker 1: there are these demands that are happening. That's different than

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Speaker 1: whether or not you have a value for yourself and

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Speaker 1: you're looking for in the longer term relationship, who's going

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Speaker 1: to be a provider.

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Speaker 2: That's a different conversation.

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Speaker 1: But the demands on dating, I need gifts and you

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Speaker 1: have to take me out and you have to spend this.

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Speaker 1: I have heard these things repeatedly enough so that I

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Speaker 1: believe it to be in some ways true. So you

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Speaker 1: have unrealistic demands, possibly from some women. You have this

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Speaker 1: belief in other women that men are the problem and

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Speaker 1: men are wrong and that anything a man does that

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Speaker 1: you don't like, well, that's.

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Speaker 2: A reason to ruin their lives.

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Speaker 1: And you say to me that isn't true, and all

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Speaker 1: over the place, I agree, but it certainly is enough

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Speaker 1: of a story to keep guys from being interested.

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Speaker 2: And then they give up and they say, what's the

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Speaker 2: point of it all? I've got video games, AI and porn.

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Speaker 2: I'm good.

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Speaker 1: I don't need that, and you need that you do

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Speaker 1: some massive, massive issue. And I don't want liberal women

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Speaker 1: getting out of this conversation unscathed.

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Speaker 2: What you did in schools and as.

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Speaker 1: Educators and in culture is downright disgusting, disgusting, and we're

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Speaker 1: all paying a price for it, paying an absolutely terrible,

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Speaker 1: terrible price for it in our society. I do not

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Speaker 1: think there's anything wrong with saying I'm saving myself for marriage.

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Speaker 1: You go right ahead. I don't think there's anything wrong

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Speaker 1: with having experiences either, Never have I've discussed this with

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Speaker 1: my children.

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Speaker 2: However, you want to play it, you play it. There

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Speaker 2: is no there are no rules here. You're not more

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Speaker 2: of a man if you do this.

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Speaker 1: You're not less of a man. If you do that,

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Speaker 1: that's not real. What matters is you're not afraid. What

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Speaker 1: matters is you are not afraid to say hello, You're

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Speaker 1: not afraid to ask the one out on a date.

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Speaker 1: You're not afraid to take a shot. You can't be afraid.

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Speaker 1: That is the killer. That sense of strength, that sense

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Speaker 1: of conviction, that sense of confidence. Confidence is everything. It

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Speaker 1: isn't looks and it isn't money, although looks don't hurt

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Speaker 1: and money always helps. It's confidence, it's strength. In that way,

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Speaker 1: that's what matters, because this isn't just about your dating life.

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Speaker 1: It's about your whole life. And that is not something

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Speaker 1: that gets brought up, that doesn't get discussed, it doesn't

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Speaker 1: get moved. And this number, I take a look at

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Speaker 1: this housing, I say, this is not a conversation about

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Speaker 1: the economy. This is a conversation about culture. Maybe when

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Speaker 1: we take a look at the buying on Black Friday,

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Speaker 1: and more luxury goods were purchased and less goods were

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Speaker 1: purchased overall, that's also a conversation about culture.

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Speaker 2: I do not need crap.

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Speaker 1: I wants quality, and I'll therefore have less, but I'll

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Speaker 1: have better things. Man, do I love that minimalists everywhere

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Speaker 1: are cheering. I am not a minimalist, but I'm married

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Speaker 1: to one, so there's a little bit of de facto,

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Speaker 1: which is fine because it means less clutter in my

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Speaker 1: life and I'm cool with that. Now. The people are

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Speaker 1: the people who are married to vegans and therefore they

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Speaker 1: have to be a vegan at home. Oh that's just

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Speaker 1: that's just miserable. And then you're out with them and

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Speaker 1: they're like, I will have a steak please.

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Speaker 2: We're at a sushi restaurant.

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Speaker 1: I need steak, and I'll take another seake and I'll

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Speaker 1: take all the sushi and then a third steak.

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Speaker 2: Don't tell my wife. It's one of those Oh you

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Speaker 2: know those people. Some of you are those people. If

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Speaker 2: we're going to.

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Speaker 1: Be a society that buys smarter, that buys better, that

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Speaker 1: buys quality, that buys what lasts, I love that. I

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Speaker 1: mean full disclosure. I'm actually developing a line, a product

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Speaker 1: line that's based on this theory myself and a business

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Speaker 1: partner that I have here in my area in Indianapolis. Yeah,

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Speaker 1: unleashing that in January of twenty twenty six. I've been

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Speaker 1: busy and it's this idea of things need to last

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Speaker 1: and they matter. You should be able to pass something

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Speaker 1: down the generations. It should have it should have some

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Speaker 1: value to it, as opposed to being just constantly in

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Speaker 1: a disposable world.

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Speaker 2: Right, that's terrible. The disposable world is just awful.

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Speaker 1: So maybe that's what's happening with the economy with this

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Speaker 1: Black Friday stuff, and we'll follow it.

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Speaker 2: But with the apartments.

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Speaker 1: I first wondered whether or not this was a connection

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Speaker 1: to where the economy is, and then you realize that

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Speaker 1: this is a conversation about culture, and things are not great.

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Speaker 1: We have an entire generation, maybe two, that seems afraid

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Speaker 1: of its own shadow, and we have to put an

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Speaker 1: end to that.

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Speaker 2: We us, all of us, regardless of the generation.

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Speaker 1: Now, these people who scream toxic masculinity, screw them. They're

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Speaker 1: garbage people. They don't matter. It's not true. These people

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Speaker 1: who claim that what women need to have a body count,

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Speaker 1: isn't that what's cool?

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Speaker 2: No, it's not cool. Oh I don't even know how

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Speaker 2: many guys I've slept with. That's what a body count is,

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Speaker 2: how many people you slept with? Dear lord?

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Speaker 1: There is video after video, Hey what's your body count?

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Speaker 1: And when these women answer, stop answering these people, anybody

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Speaker 1: who asked, is making a profit off of your promiscuity?

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Speaker 1: Shouldn't at least you get profit off your promiscuity and

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Speaker 1: the idea that that's a thing, Well, what do you value.

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Speaker 2: If you enjoyed yourself?

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Speaker 1: Okay, I'm not gonna say no, I'm asking what is

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Speaker 1: it that you're looking for? What is it that you

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Speaker 1: demand of yourself and demand of others? That isn't a

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Speaker 1: materialistic thing but rather a connective thing, isn't shouldn't that

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Speaker 1: be the thing? Shouldn't that be what matters? Yeah, we

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Speaker 1: got a lot of work to do. I need to

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Speaker 1: do more shows about this subject.

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Speaker 2: I really do. It's imperative not just hey, here's the

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Speaker 2: delineation of the problem, but.

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Speaker 1: Here's how we can solve it, because that's the part

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Speaker 1: I believe that we can.

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Speaker 2: I'm convinced that we can. Maybe people have better ideas

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Speaker 2: than I do about how to solve it.

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Speaker 1: But it can't just be about hey, here's the problem,

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Speaker 1: although we need to be fully fleshing out the problem itself.

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Speaker 1: This apartment story is very very interesting. I will post

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Speaker 1: it at tonykats dot com. You can see it there.

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Speaker 2: Keep it here, guys, this is Tony Katz Today,