1 00:00:00,080 --> 00:00:01,920 Speaker 1: Good news for New Zealand Inc. I've got more good news. 2 00:00:02,000 --> 00:00:05,360 Speaker 1: Multimillion dollar boosts for exporters in China. Lates trade delegation 3 00:00:05,400 --> 00:00:08,160 Speaker 1: heading home after inking three hundred and forty ish million 4 00:00:08,200 --> 00:00:10,319 Speaker 1: dollars worth of business over the next three years. The 5 00:00:10,320 --> 00:00:12,920 Speaker 1: New Zealand Trade and Enterprise CEO Pete crispers with us 6 00:00:12,920 --> 00:00:14,080 Speaker 1: on this Pete Morning. 7 00:00:13,760 --> 00:00:16,800 Speaker 2: To you morning, Mike, Aye, very well. 8 00:00:16,800 --> 00:00:18,920 Speaker 1: Indeed, did it go well? Did it go gangbusters? How 9 00:00:18,920 --> 00:00:19,800 Speaker 1: would you describe it? 10 00:00:21,320 --> 00:00:24,480 Speaker 2: I think it went very well, Ashlely, Mike. We expected 11 00:00:24,720 --> 00:00:26,279 Speaker 2: things to be a bit tough when her up there 12 00:00:26,320 --> 00:00:29,480 Speaker 2: because the China economy is quite subdued at the moment, 13 00:00:30,520 --> 00:00:33,800 Speaker 2: slowed down to about four point six percent growth, well 14 00:00:33,920 --> 00:00:38,080 Speaker 2: south of it's normally per cent plus growth. But that said, 15 00:00:38,120 --> 00:00:41,600 Speaker 2: there's plenty of life in the market, lots of new, 16 00:00:41,800 --> 00:00:46,440 Speaker 2: fast moving consumer niches and the particular expo who went 17 00:00:46,479 --> 00:00:49,559 Speaker 2: to was absolutely going gang busters fantastic. 18 00:00:49,640 --> 00:00:52,000 Speaker 1: The three hundred and forty million is in what area 19 00:00:52,040 --> 00:00:53,640 Speaker 1: and for whoo who gains here? 20 00:00:55,520 --> 00:01:00,279 Speaker 2: It's a very broad ranging food, beverage, health products, us 21 00:01:00,280 --> 00:01:04,200 Speaker 2: as a bit of technology across about twenty four companies, 22 00:01:04,200 --> 00:01:06,720 Speaker 2: and that's really just the stuff that we can immediately count, 23 00:01:07,120 --> 00:01:11,479 Speaker 2: the stuff that comes out of deals that were memorandums, 24 00:01:11,520 --> 00:01:15,080 Speaker 2: brand launches, supply agreements, but probably even bigger than that. 25 00:01:15,120 --> 00:01:17,759 Speaker 2: It's just the big halo effect of being up there 26 00:01:17,760 --> 00:01:20,680 Speaker 2: with a lot of companies all together and you could 27 00:01:20,760 --> 00:01:23,240 Speaker 2: just get that big presence which you need in that market. 28 00:01:23,319 --> 00:01:26,399 Speaker 2: We're a small country and to get presents requires a 29 00:01:26,440 --> 00:01:28,080 Speaker 2: lot of collaboration and cooperation. 30 00:01:28,600 --> 00:01:30,080 Speaker 1: Have can talk to the Prime Minster a lot about 31 00:01:30,080 --> 00:01:32,399 Speaker 1: this sort of stuff. Have we cracked the we are 32 00:01:32,480 --> 00:01:35,120 Speaker 1: open for business, we're back in the world problem that 33 00:01:35,160 --> 00:01:35,800 Speaker 1: we've had or not? 34 00:01:38,040 --> 00:01:39,560 Speaker 2: Oh yeah, I think so. I think that we will 35 00:01:39,680 --> 00:01:42,399 Speaker 2: very much understand that we're a business. The Prime Minister, 36 00:01:42,520 --> 00:01:44,560 Speaker 2: as we all know, has been out and about an 37 00:01:44,560 --> 00:01:48,560 Speaker 2: extraordinary amount, as has our very active Minister of Trade. 38 00:01:48,680 --> 00:01:53,680 Speaker 2: So you know the world is really still adjusting from COVID. 39 00:01:53,680 --> 00:01:56,240 Speaker 2: We're still in that phase. But I don't think there's 40 00:01:56,240 --> 00:01:59,160 Speaker 2: any that in New Zealand's closed for business. In facts, 41 00:01:59,320 --> 00:02:00,200 Speaker 2: quite the contrary. 42 00:02:00,240 --> 00:02:03,040 Speaker 1: Good that business you're doing. Is it new business or 43 00:02:03,160 --> 00:02:05,200 Speaker 1: is it expanded business or a bit of both. 44 00:02:06,720 --> 00:02:09,120 Speaker 2: It's a bit of both, but almost all of it 45 00:02:09,200 --> 00:02:14,560 Speaker 2: is companies working out what new consumers are like I mean, 46 00:02:14,560 --> 00:02:16,280 Speaker 2: the thing about the China market, it's one of the 47 00:02:16,360 --> 00:02:20,280 Speaker 2: most fast moving markets in the world, huge range of 48 00:02:20,360 --> 00:02:24,560 Speaker 2: new tastes. As consumers are incredibly energetic. So the companies 49 00:02:24,560 --> 00:02:26,920 Speaker 2: that do well are the companies that really hunt for 50 00:02:27,000 --> 00:02:29,880 Speaker 2: those new niches. But here you mentioned on Terra before. 51 00:02:30,000 --> 00:02:33,000 Speaker 2: I've got their application centers up there, and the job 52 00:02:33,040 --> 00:02:36,360 Speaker 2: of those centers is to really find those consumers and 53 00:02:36,480 --> 00:02:39,560 Speaker 2: make particular products for those specific consumers. And that's the 54 00:02:39,600 --> 00:02:42,800 Speaker 2: way to take on that market. But that's very intense, 55 00:02:42,919 --> 00:02:43,919 Speaker 2: needs a lot of commitment. 56 00:02:44,080 --> 00:02:46,600 Speaker 1: Are you bullish on China generally? Will they come right? 57 00:02:48,600 --> 00:02:51,840 Speaker 2: I think as a team we came away more optimistic 58 00:02:52,080 --> 00:02:55,560 Speaker 2: than pessimistic. But I've got some quite big structural problems 59 00:02:55,760 --> 00:02:59,800 Speaker 2: in the economy, as many economies have. But you know, 60 00:03:00,480 --> 00:03:05,080 Speaker 2: as a consumer, as a society of consumerism, it's a juggernaut. 61 00:03:05,120 --> 00:03:07,560 Speaker 2: So we just got to be in there. Stay in there. 62 00:03:07,639 --> 00:03:10,079 Speaker 1: Kid committed, good stuff, but nice to catchup. Appreciate it 63 00:03:10,120 --> 00:03:12,040 Speaker 1: very much. Pick Chris Spoo's the New Zealand Trade and 64 00:03:12,200 --> 00:03:13,160 Speaker 1: Enterprise CEO. 65 00:03:13,680 --> 00:03:16,600 Speaker 2: For more from the Mic Asking Breakfast listen live to 66 00:03:16,720 --> 00:03:19,760 Speaker 2: news talks. It'd be from six am weekdays, or follow 67 00:03:19,840 --> 00:03:21,399 Speaker 2: the podcast on iHeartRadio.