1 00:00:00,160 --> 00:00:03,800 Speaker 1: Right now another tax payer tourism marketing blitz from Upston 2 00:00:03,920 --> 00:00:07,760 Speaker 1: and Luxeon, proudly announcing that yesterday thirteen point five million 3 00:00:07,800 --> 00:00:10,280 Speaker 1: dollars of ads will apparently get us an extra three 4 00:00:10,360 --> 00:00:14,760 Speaker 1: hundred million dollars in tourism spending. The advertising will target 5 00:00:14,800 --> 00:00:17,360 Speaker 1: the Aussi's, Americans and the Chinese tiny tapsules that us 6 00:00:17,400 --> 00:00:19,240 Speaker 1: that have met with me this morning. Time you, good morning, 7 00:00:19,920 --> 00:00:22,439 Speaker 1: good morning, Good to have you on the show. Do 8 00:00:22,560 --> 00:00:24,599 Speaker 1: you buy this? By the way, do you because we 9 00:00:24,720 --> 00:00:27,320 Speaker 1: had a blitz on Australia a couple of months ago, 10 00:00:27,360 --> 00:00:29,560 Speaker 1: have you seen any evidence that that's worked. 11 00:00:30,480 --> 00:00:33,920 Speaker 2: Yes, Actually it's been quite fantastic for us. In Little Todo. 12 00:00:34,000 --> 00:00:37,200 Speaker 2: We're a top tourism destination. But you know, we forget 13 00:00:37,200 --> 00:00:39,040 Speaker 2: that only a couple of years ago the borders were 14 00:00:39,040 --> 00:00:41,640 Speaker 2: closed and it takes some time to actually get the 15 00:00:41,720 --> 00:00:45,680 Speaker 2: visitors back. And I do appreciate that Australia, China and 16 00:00:45,800 --> 00:00:49,559 Speaker 2: North America are target areas as well. So I know 17 00:00:49,680 --> 00:00:53,199 Speaker 2: it seems quite extravagant that thirteen point five million will 18 00:00:53,240 --> 00:00:55,920 Speaker 2: get three hundred million dollars in spending, but we need 19 00:00:56,000 --> 00:00:59,120 Speaker 2: to remember tourism is very competitive and we are a 20 00:00:59,160 --> 00:01:02,280 Speaker 2: small country bottom of the world. This sort of investment 21 00:01:02,440 --> 00:01:04,840 Speaker 2: does make sure that we get our visitors into the country. 22 00:01:05,000 --> 00:01:07,000 Speaker 1: I don't doubt you want it, but the question is 23 00:01:07,040 --> 00:01:07,800 Speaker 1: do you believe it? 24 00:01:09,480 --> 00:01:12,360 Speaker 2: Yeah? What, I've actually had the pleasure of meeting tours 25 00:01:12,360 --> 00:01:16,360 Speaker 2: and New Zealand stuff in both China and Australia during 26 00:01:16,440 --> 00:01:21,520 Speaker 2: recent visits. And actually, yeah, I do because even like 27 00:01:21,560 --> 00:01:25,080 Speaker 2: the Chinese visitors, their average spend is six thousand dollars 28 00:01:25,280 --> 00:01:27,399 Speaker 2: when they do come here. That's why they are a 29 00:01:27,480 --> 00:01:31,240 Speaker 2: target market for us. They're very high spenders. And so yeah, 30 00:01:31,280 --> 00:01:33,920 Speaker 2: I do because actually a lot of these ads that 31 00:01:34,000 --> 00:01:36,200 Speaker 2: they see plants the seed for them to come to 32 00:01:36,240 --> 00:01:38,319 Speaker 2: New Zealand. But what we want to do is actually 33 00:01:38,319 --> 00:01:41,040 Speaker 2: create that action. And I'm quite excited for what these 34 00:01:41,400 --> 00:01:43,560 Speaker 2: additional investment and advertising will do for us. 35 00:01:43,680 --> 00:01:45,880 Speaker 1: Yeah, okay, interesting. Mike is going to look at this 36 00:01:45,920 --> 00:01:48,520 Speaker 1: little later on in his program, Tania, what about I've 37 00:01:48,560 --> 00:01:52,280 Speaker 1: been reading the Rotter or Daily Post, great newspaper, the 38 00:01:52,360 --> 00:01:56,280 Speaker 1: story about bums on the main street, urinating, defecating, doing 39 00:01:56,360 --> 00:01:58,800 Speaker 1: drug stuff like that. That's hardly a good look for tourism, 40 00:01:58,920 --> 00:01:59,160 Speaker 1: is it. 41 00:02:00,360 --> 00:02:04,600 Speaker 2: Nine. Unfortunately, this is something that's been experienced across the country. 42 00:02:05,240 --> 00:02:08,640 Speaker 2: But actually, what we've discovered is there's different ways to 43 00:02:08,720 --> 00:02:12,040 Speaker 2: help people. So these people were choosing to sleep on 44 00:02:12,080 --> 00:02:14,639 Speaker 2: a certain street because they were getting free meals, they 45 00:02:14,639 --> 00:02:17,800 Speaker 2: were getting hot drinks, they were getting lots of things 46 00:02:17,880 --> 00:02:20,440 Speaker 2: dropped off to them. So actually, we need to make 47 00:02:20,440 --> 00:02:22,200 Speaker 2: sure that when we do help people in need, and 48 00:02:22,440 --> 00:02:25,320 Speaker 2: it's a way that's enabling them to actually make the 49 00:02:25,400 --> 00:02:27,920 Speaker 2: right correct because these people do have a choice to 50 00:02:27,960 --> 00:02:29,760 Speaker 2: go somewhere other than our streets. 51 00:02:29,440 --> 00:02:31,560 Speaker 1: Because the sallies were giving them free mile oh and 52 00:02:31,560 --> 00:02:33,480 Speaker 1: stuff like that. So you reckon they should stop that. 53 00:02:33,560 --> 00:02:37,880 Speaker 2: Stop the handouts, well, just in an appropriate place because 54 00:02:37,960 --> 00:02:40,120 Speaker 2: camping out on a footpath in the middle of the 55 00:02:40,120 --> 00:02:41,720 Speaker 2: city is not an appropriate plate. 56 00:02:41,960 --> 00:02:44,280 Speaker 1: Not a good look for you, is that for Tanya? 57 00:02:44,320 --> 00:02:47,880 Speaker 1: Appreciate your time this morning. Tania tapsle as thea she's 58 00:02:47,880 --> 00:02:50,000 Speaker 1: buying it for more. 59 00:02:49,880 --> 00:02:51,720 Speaker 2: From early edition with Ryan Bridge. 60 00:02:51,800 --> 00:02:55,400 Speaker 1: Listen live to news talks there'd be from five am weekdays, 61 00:02:55,520 --> 00:02:57,560 Speaker 1: or follow the podcast on iHeartRadio.