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Speaker 1: There's nothing quite like watching a well thought out strategy

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Speaker 1: coming together and working. And hats off to South Korea

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Speaker 1: this morning, because they're absolutely caning it. On tourism. The

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Speaker 1: government set a goal there are thirty million visitors a

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Speaker 1: year by twenty thirty. In two thousand and five, they

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Speaker 1: had six million last year, sixteen million. This year they'll

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Speaker 1: hit twenty. And this is not by chance, it's by design.

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Speaker 1: They've got government and business coming together and going all

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Speaker 1: in on infrastructure and law changes, a whole bunch of stuff.

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Speaker 1: They're extending an electronic visa free travel pass. They will

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Speaker 1: have integrated ticketing for all your public transport by the

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Speaker 1: start of next year. You can use the same pass

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Speaker 1: for major tourist attractions. Imagine catching the Wahiki ferry and

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Speaker 1: doing the luge all on one pass. Big push on

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Speaker 1: regional tourism. But their secret source is a cultural takeover

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Speaker 1: of movies, TV shows and music. That's another industry that

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Speaker 1: they bought into big time, and now it's paying massive

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Speaker 1: dividends for them, dividends we could only dream of. We

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Speaker 1: know this works. We had Lord of the Rings. Remember,

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Speaker 1: almost four hundred million people around the world have watched

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Speaker 1: a little show called k Pop Demon Hunters. Go and

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Speaker 1: watch it on Netflix or don't, but it's their most

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Speaker 1: watched show ever, and now every kid is begging their

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Speaker 1: parents to go to South Korea. This is not to

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Speaker 1: bitch and moan and say that we should be doing

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Speaker 1: better or something our government has or is at least

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Speaker 1: trying to pull together similar schemes here. This is simply

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Speaker 1: to say, what an impressive operation to watch the Koreans

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Speaker 1: planning and executing and getting results. It's something that should

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Speaker 1: excite us. The Saudis are going big on gaming. The

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Speaker 1: Irish rolled out the red carpet for Big Tech. Captain

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Speaker 1: Judith Collins this week reckons our next big thing should

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Speaker 1: be space. We are world leaders in agriculture, so what

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Speaker 1: do we want to add to that list? And how

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Speaker 1: can we follow South Korea's lead and make a plan

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Speaker 1: to get there? For more from early edition with Ryan Bridge.

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Speaker 1: Listen live to News Talks It be from five am weekdays,

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Speaker 1: or follow the podcast on iHeartRadio.