Speaker 1: Jelda.
Speaker 2: I'm Chelsea Daniels and this is a special episode off
Speaker 2: the front page on location at New Zealand's first ever
Speaker 2: Ikea store. So we have been lucky enough to get
Speaker 2: exclusive access to Ikea before the door's open on December fourth,
Speaker 2: that's this Thursday, and we're here on immedia Day, so
Speaker 2: we get to look through the store and speak to
Speaker 2: some people involved.
Speaker 1: We'll be speaking to IKEA's country.
Speaker 2: Communications manager for Australia and New Zealand about what we
Speaker 2: should expect after Thursday, what kind of products we'll be
Speaker 2: able to look at, and what Ikea is really about.
Speaker 2: And we're also talking to Quantum Jump CEO Ben Goodor
Speaker 2: about the marketing behind Ikea and what really makes it special.
Speaker 2: So Ben, we are lucky enough to be in Ikea
Speaker 2: the week that it opens.
Speaker 1: First off, I mean, can you believe this? Can you
Speaker 1: believe that this is your life right now? How excited
Speaker 1: are you?
Speaker 3: I'm very driving here this morning. I just felt this
Speaker 3: build up of like, oh my god, I'm going to
Speaker 3: Ikea and it's it's you know, it's a Monday morning
Speaker 3: and it opens on Thursday officially, and coming in you
Speaker 3: were seen as motorway signs announcing that IQ is opening
Speaker 3: on Thursday. You're warning you about the traffic. And then
Speaker 3: around Sylvia A partners signs up saying ike in this way,
Speaker 3: and you go, wow, but it's a real place.
Speaker 1: It's like Christmas coming early.
Speaker 2: Now I should mention, actually we've got Tom rain now
Speaker 2: or Raynel, sorry Tom, I now pronunciation of that earlier
Speaker 2: that I was fancying it up a bit.
Speaker 1: He's from Harold Business. Now.
Speaker 2: We came up with an idea in the office, a
Speaker 2: bit of a joke. Let's get Tom to construct a
Speaker 2: flat pack for us. He was bragging about how good
Speaker 2: he is at it, and we thought, why don't we
Speaker 2: get him.
Speaker 1: In the background, everyone was laughing.
Speaker 2: We actually asked Ikea to get us something for Tom
Speaker 2: to build, and they obliged. Tom, what have you got?
Speaker 1: I have the shoe rack called Macapacker.
Speaker 2: Mac packa shoe rack, and let's just put some money
Speaker 2: on it. Just first and how a how much do
Speaker 2: you want to bet?
Speaker 1: And when do you reckon?
Speaker 2: How long is it going to take.
Speaker 3: You to do I'll put fifty dollars in.
Speaker 1: You're going to put fifty bucks down? It was pay
Speaker 1: day on Friday.
Speaker 3: It was thank God for that, I would not be betting.
Speaker 2: And how long do you reckon it's going to take?
Speaker 2: I mean, do you know nothing about this?
Speaker 1: I know absolutely nothing about it. I have worked at
Speaker 1: a furniture store before, so I do have some experience
Speaker 1: building furniture. Maybe not this type of furniture.
Speaker 3: I'd say hopefully ten twelve minutes.
Speaker 2: Ten to twelve minutes, give myself a wide band. Well, Ben,
Speaker 2: do you want to count down so we can we
Speaker 2: can have our chat. You count down Tom and we'll
Speaker 2: let him get get underway.
Speaker 3: Sure, count from five, five, four, three, two, one go.
Speaker 2: So Ben. I saw a few marketing and ads on
Speaker 2: the way here as well, and I thought it was
Speaker 2: quite interesting.
Speaker 1: Actually, I saw one from the warehouse.
Speaker 2: Did you see that one?
Speaker 3: Welcoming my eyes? I was turning corners of hiring my
Speaker 3: Ikea or something like that. I didn't see.
Speaker 4: I couldn't.
Speaker 3: The rest was too small to read. But going interesting
Speaker 3: because I thought the warehouse or advertising Ikea, that's quite bold.
Speaker 3: It's arguably it's a marketing no not but but you know.
Speaker 2: Hey, I mean I would have thought that as well,
Speaker 2: And that's what I really wanted to ask you. Also,
Speaker 2: it's like even when other brands are getting and I
Speaker 2: think I saw one from AA Insurance as well, saying
Speaker 2: we ensure the XX drawers from Ikea or something. So
Speaker 2: how big is this Ikea opening for the warehouse arguably
Speaker 2: one of their competitors, to be welcoming them to the market.
Speaker 3: Well, that's interesting because an away, but I guess they're
Speaker 3: trying to associate themselves with ike rather than pretending it's
Speaker 3: not happening and almost get the you know, the noise
Speaker 3: around Ikea this week next week is just going to
Speaker 3: be huge. The expectation, as we were talking about earlier
Speaker 3: as has been enormous getting towards opening date. So for them,
Speaker 3: I guess going, well, if you can't beat and join them,
Speaker 3: and how do we come in and impose ourselves into
Speaker 3: the biggest marketing launch of the year.
Speaker 1: I thought that was quite interesting.
Speaker 2: Do you think that they're because Ikea is such a
Speaker 2: huge stores about the size of three Rugby fields, I'm told,
Speaker 2: and there are thousands of thousands of products seven and
Speaker 2: a half thousand or something in saying like that, is
Speaker 2: there something that the warehouse is going to have that
Speaker 2: Ikea doesn't, Well, they have groceries it's true toilet paper they.
Speaker 3: You know, like I mean, there's crossover, but they are
Speaker 3: very very different stores and the warehouse can never be
Speaker 3: the Swedish juggernaut that Ikea is, but equally so, it
Speaker 3: probably only actually impacts about fifteen percent of their ranging,
Speaker 3: so you know different.
Speaker 2: What do you make of the Ikea marketing and the
Speaker 2: kind of the hype that has been built. We've lust
Speaker 2: spoken September and since then it's just gotten more and
Speaker 2: more talked about. What do you think makes Ikea so special?
Speaker 3: Well, I think one of the things is it's it's
Speaker 3: it's validation that New Zealanders have finely arrived on the
Speaker 3: global map for Ikea, and you know, it is a
Speaker 3: genuine global retail phenomenon. And I think what makes it
Speaker 3: special is but it's it's so successful. It's so iconic,
Speaker 3: you know people. I think we've talked about before. You know,
Speaker 3: so many people have got Ikea products in our homes,
Speaker 3: becauld have brought back from overseas or they've shipped in
Speaker 3: in some way, and it's like now it's actually here,
Speaker 3: you know, And it is I think because maybe because
Speaker 3: of that scandic edge as well, it just has so
Speaker 3: much more credibility and magic about it.
Speaker 2: Well, just because because of the Swedish element, it just
Speaker 2: immediately seems cooler.
Speaker 3: It does the fields. You can see the mist because
Speaker 3: if the Viking long ship's coming through.
Speaker 2: In terms of I guess Ikea and I mean, why
Speaker 2: do you think it's taken so long for us to
Speaker 2: get an Ikea store down here?
Speaker 3: Well, partner, you just said it. We're a long way
Speaker 3: from anywhere. I was actually looking up, and we're one
Speaker 3: of the smaller nations to have an Ikea, but there
Speaker 3: are tiny places like Iceland, Cyprus, Latvia, Estonia, they've all
Speaker 3: had Ikea before us, and so we are very much
Speaker 3: I wouldn't say we were in an afterthought, but it's
Speaker 3: taken a long time because I guess the cost for them,
Speaker 3: and you expirence thought when we drove in this morning
Speaker 3: and you look around and you look at the you know,
Speaker 3: everything had to bring. They've had to bring that all
Speaker 3: a long way to set up the system and for
Speaker 3: possibly just one Ikea to serve all of New Zealand.
Speaker 3: So I think they've probably waited until they they could
Speaker 3: do it well. And I mean certainly they've have been
Speaker 3: so smart, like with the whole way. They've got their
Speaker 3: distribution plans, so you could be in christ Church and
Speaker 3: you can order it to be shipped because they never
Speaker 3: used to do that years ago if they didn't deliver,
Speaker 3: And so that's been an evolution of the IQ offering.
Speaker 2: Yeah. Interesting, And I wonder as well whether there is
Speaker 2: a market for you know, some Tom's out there now
Speaker 2: to be able to do your flat pack furniture and everything,
Speaker 2: because that's what they've got in other countries as well.
Speaker 3: At Yeah, it is, and I think that there will
Speaker 3: be smart kids and Tom could build career, you know,
Speaker 3: like great pocket money earners, you know, like I would
Speaker 3: imagine people can advertise their services flat packs set up
Speaker 3: and you know, teenagers who want to make a few
Speaker 3: bucks be brilliant, you know, great pocket money.
Speaker 2: Yeah, I'd give a teenager probably fifty bucks to build.
Speaker 1: Something for me.
Speaker 2: Tom.
Speaker 1: How are we going? We're about four minutes in.
Speaker 2: You look at this, I mean this is coming together
Speaker 2: pretty quickly.
Speaker 3: It's pretty fancy.
Speaker 1: How FASTY are you still confident?
Speaker 2: I'm still gonfl I think how we're done for time?
Speaker 2: We're on just on four minutes.
Speaker 1: I mean we're a third of the way done. Third
Speaker 1: way through the time, I think it's okay, what are you.
Speaker 3: Actually looking quite.
Speaker 4: For?
Speaker 3: My I here bookshelf.
Speaker 2: All you have to all you have to tell him
Speaker 2: is that he's going to be filmed and on camera,
Speaker 2: and you know it won't fust you anything.
Speaker 1: You can come round and do it for free. So
Speaker 1: in terms of so we've spoken.
Speaker 2: About the warehouse, do you reckon any other furniture stores
Speaker 2: are going to amp up their marketing now as well?
Speaker 3: Well? I think if they're smart, they do, and they
Speaker 3: need to, and probably a bit like the warehouse. Do
Speaker 3: you lean in or do you lean back?
Speaker 2: And what's a key we way I think to be welcoming. Hey,
Speaker 2: that's quite clever about what I thought about that ad.
Speaker 3: But what would be interesting? Yes? Yes, absolutely, but I
Speaker 3: think if you're yes, say, I mean the ones who
Speaker 3: are going to be most impacted of furniture retailers and
Speaker 3: they so for them. Do they aligned themselves with if
Speaker 3: you can't find it to Ikea, remember about us find
Speaker 3: it here, all price pointing or whatever, so you know,
Speaker 3: because they don't, these other places won't want the everyone
Speaker 3: to forget about them because they're all racing to Ikea.
Speaker 3: And it's not say, you know, you might not find
Speaker 3: exactly what you want here, you might find it in
Speaker 3: another store. So I guess if I was doing the
Speaker 3: marketing for a furniture retailer, I'd be going, how can
Speaker 3: I line up? And being in that zone of consideration
Speaker 3: and not forgotten about.
Speaker 2: And in terms of I guess, what do you reckon
Speaker 2: that there's any coincidence that Ikea is opening the week
Speaker 2: after the Black Friday sales, arguably the biggest sales event
Speaker 2: of the retail year.
Speaker 3: I hadn't thought of that, I think. I mean, I
Speaker 3: think probably for them, they've been on a race to
Speaker 3: open and probably open this year so that they can
Speaker 3: get in before Christmas. I mean, it's going to be
Speaker 3: how many people are going to be getting something from
Speaker 3: Ikea thiss Christmas.
Speaker 2: Even if it's appealer or something, just something.
Speaker 3: From the marketplace here. So yeah, maybe maybe get Black
Speaker 3: Friday out of the way, because it's going to be
Speaker 3: all that retail bars we've just been living through and
Speaker 3: then yeah, this is the new white space.
Speaker 2: What so we've got I KA, Now what do you
Speaker 2: reckons next?
Speaker 1: What other big brand.
Speaker 2: Overseas are we going to get? We spoke about Chemist
Speaker 2: Warehouse obviously as a massive Australian brand that's really taking
Speaker 2: a hold in our market now as well, and they've
Speaker 2: got that really big brand presence also, Hey, the colors
Speaker 2: and the slightly offensive to the eyes, all of them,
Speaker 2: the marketing and the tickets and everything as well.
Speaker 1: What do you reckons next?
Speaker 3: What's good question, because what are we missing? I mean,
Speaker 3: in a way, Ike and Costo have felt like sort
Speaker 3: of last pieces of the major retailing jitsaw.
Speaker 2: Because I can see someone, have we done it well done?
Speaker 1: Seven minutes?
Speaker 2: Toughing because there's a lot of audience clapping behind me,
Speaker 2: so you can't hit them on camera, but they're doing.
Speaker 3: Well phenomenal top I mean, yeah, actually quite impressed with that.
Speaker 3: I'm happy with myself to have a look at the
Speaker 3: that's a pretty fine looking.
Speaker 2: There anything left over?
Speaker 1: Have you missed any four bolts?
Speaker 2: But they're actually to extend it if you want to,
Speaker 2: so you can take off the top lane just by
Speaker 2: the rack itself, screw these on and lift it up
Speaker 2: and add more lanes. And does that actually say that
Speaker 2: in the you made that so well done?
Speaker 1: I'll expect that fifty dollars back in the office.
Speaker 2: I believe if you relook at the tape, I didn't
Speaker 2: actually agree to fifty dollars. You were going to agree,
Speaker 2: you were probably gonna have to give.
Speaker 3: Me a home.
Speaker 1: You be the judge agreed to that or not, And.
Speaker 2: We'll get Richard to go back and edit in the
Speaker 2: bit where I don't know if we need that.
Speaker 3: We thank you very much, Thank you very much.
Speaker 1: So what WI the next big brand?
Speaker 3: Yeah?
Speaker 1: What are we missing?
Speaker 3: I think I think there are a lot of global
Speaker 3: fashion retailers for that aren't here, more than the big
Speaker 3: box retailers, because I mean it's unlikely. You know, we're
Speaker 3: not going to get a Walmart because we had the warehouse.
Speaker 3: You know, we we you know, there's there's always that
Speaker 3: thing about the government would love Audi to come here
Speaker 3: so we have another supermarket place I would love.
Speaker 2: I email the Audi team at least once every quarter
Speaker 2: to ask them if they're going to come here, and
Speaker 2: every time they're like, no, there are no players I'm in.
Speaker 3: The reality is I'm from a supermarket point of view.
Speaker 3: It's so complex to set up in a new market,
Speaker 3: and much more complex than ire just with their shipping piece.
Speaker 3: So I think it's very unlikely we get NOWADI very
Speaker 3: unlikely we get another major supermarket retailer here, but fashion brands, yes,
Speaker 3: I think we talked before. I mean, I have personal favorites.
Speaker 3: I love visiting when I'm overseas, like Desigual which is Spanish,
Speaker 3: or Body which is Italian.
Speaker 2: And Adelaide got a unique cloth. Ah, so that's a
Speaker 2: big part of my every time I go home for Christmas,
Speaker 2: that's a big part of that, going to Uniglo.
Speaker 1: But yeah, there are definitely those places that you go.
Speaker 2: I remember actually before Adelaide, and this is when I
Speaker 2: was growing up, before we got a Krispy Kreme. We'd
Speaker 2: go to Melbourne and there'd be a Krispy Kreme in
Speaker 2: the airport, and so every flight from Melbourne to Adelaide
Speaker 2: you'd go into the overheads and there would be boxes
Speaker 2: of twenty packs, forty packs of Krispy Kremes. And that's
Speaker 2: the kind of because we didn't have it, yes, and
Speaker 2: everyone got Krispy Kremes whenever anybody came home from Melbourne
Speaker 2: or Sydney, you know, So what is that? And I'm
Speaker 2: struggling to think, what is that thing that we don't
Speaker 2: have that we really want, Like an idea like a
Speaker 2: Krispy Kream.
Speaker 3: Yeah, because recently we got Sephora, which would take in
Speaker 3: a long time time. I mean, Victoria's secret is interesting,
Speaker 3: you know. I think I read recently there is going
Speaker 3: to be one coming back to the airport. I think
Speaker 3: I don't know if they're going to open up in
Speaker 3: Central Aukland, but that they are. But but that is
Speaker 3: but that is a global phenomenon. So yeah, I think
Speaker 3: I think it's more it is apparel. And you know,
Speaker 3: are we missing any burger joints that we desperately need
Speaker 3: to have? Probably not? And yeah, and yeah, maybe a
Speaker 3: uniclobe would be interesting.
Speaker 2: Oh, thank you so much, Beanna. What are you most
Speaker 2: excited for today? Because we've just come in, we've we've
Speaker 2: sat down at our little little desk here. Is there
Speaker 2: anything that you're specifically looking forward to seeing.
Speaker 3: In the store or or you just hoping I'd mention
Speaker 3: the meatballs?
Speaker 2: Everyone The meatballs is you know, given. But what's your
Speaker 2: favorite part about coming to an Ike store?
Speaker 3: I think I mean there's two piece. I think the
Speaker 3: it is really tall to see the furnishings because you know,
Speaker 3: they have that Scandinavian vibe and so it's just for
Speaker 3: little touches, which make them a little bit more interesting
Speaker 3: than what you might get.
Speaker 4: Down the road.
Speaker 3: But I think the era I was my fascinators the
Speaker 3: marketplace because it's it's like an Aladdin's cave of goodies
Speaker 3: that you may or may not need for your for
Speaker 3: your kitchen or your home, whether it's glasses or some
Speaker 3: clever little device that they've invented. It's a great place
Speaker 3: to buy picture frames. I sound like an advert.
Speaker 1: Now this is the part just before you get to
Speaker 1: the checkout.
Speaker 2: Say yeah, and I remember this part because this is
Speaker 2: the part usually when my mum goes insane and then
Speaker 2: I lose her like a child, like a three year
Speaker 2: ong child, and she comes back with candles.
Speaker 3: With candles, I've got rubs, they've got picture frames, mirrors,
Speaker 3: they've got everything you need for your kitchen, and you
Speaker 3: can just just have fun mooching around and there. You
Speaker 3: don't even need to see everything else in IQ. You
Speaker 3: just go there and that'll be the Christmas the Christmas
Speaker 3: present place'll be. They'll have Christmas decoration, so again, probably
Speaker 3: lots of people that have little ike Christmas trees for
Speaker 3: your or little ike ornaments.
Speaker 2: And last time we spoke Ben you actually, I think
Speaker 2: it was the phrase opening day fanatic, so you came
Speaker 2: to the opening of Costco. You famously went to the
Speaker 2: opening of the London for his first Ikea London store.
Speaker 1: Will you be coming back on Thursday?
Speaker 3: Well, I'm thinking about it. I've got to work out
Speaker 3: how to get here and avoid the traffic. So someone
Speaker 3: said I could get trained, which would be a whole
Speaker 3: novel Idea and their walk round. So I think, because
Speaker 3: I think it will be the buzz and the excitement
Speaker 3: and just seeing I think just to come through an experience,
Speaker 3: So diary permitting, Yes, I will be here.
Speaker 1: I have a feeling that you're going to move some
Speaker 1: few things around.
Speaker 3: Thanks so much for coming with us. Great to be here.
Speaker 2: We're now joined by Ikea Country Communications Manager for Australia
Speaker 2: and New Zealand, Patricia Rutledge. Patricia, obviously, the anticipation has
Speaker 2: been building four years for Ikea. What's it been like
Speaker 2: behind the scenes? Has it been as mad as it
Speaker 2: is what we can see?
Speaker 4: I have not ever experienced anything like it. I've worked
Speaker 4: at Ikea for ten years, so you know, I've seen openings,
Speaker 4: I've seen anticipation, but it's just been incredible and it's
Speaker 4: been like, it's such a what a pleasure to have
Speaker 4: that experience, right, that people are so excited that you
Speaker 4: were coming, because the opposite is not what we would want.
Speaker 4: So yeah, it's been really I wouldn't say crazy, it's
Speaker 4: just been exciting. And I think the excitement of all
Speaker 4: New Zealanders and the welcome we've had has just made
Speaker 4: it even more special. So it's very surreal that from
Speaker 4: next week we can't talk about opening anymore. So that
Speaker 4: will be that will be different, that it'll.
Speaker 1: Be really weird.
Speaker 4: Yeah.
Speaker 2: Yeah, Well, speaking of I wanted to see when Australia
Speaker 2: got their first Ikea store. It was nineteen seventy five.
Speaker 2: We've had to wait half a century. Why have Kiwis
Speaker 2: had to wait so long?
Speaker 4: Oh goodness? I mean from a business perspective, probably there's.
Speaker 1: Many, many seasons.
Speaker 4: Yes, But I think you may have seen twenty nineteen
Speaker 4: our CEO, he's outgoing CEO now, but he made the
Speaker 4: commitments and he said that we were we were planning
Speaker 4: our opening and our entry and he's always been so
Speaker 4: passionate about it. He really wanted to put Ikea on
Speaker 4: the map in New Zealand and it was kind of
Speaker 4: his enthusiasm was a lot of what got us to
Speaker 4: this point as well, because he looked at the map
Speaker 4: and he saw that it was missing and he said, no,
Speaker 4: it's going to be my job and I'm going to
Speaker 4: make sure that we get ike in New Zealand. So
Speaker 4: why it took so long, I don't know, but there
Speaker 4: were a lot of champions that made sure it happened.
Speaker 1: And without them, you know, we might not be here today.
Speaker 1: But we've got them to thank Yeah. Absolutely well.
Speaker 2: In terms of marketing, obviously, does a really really good
Speaker 2: I would be surprised if there wasn't a university.
Speaker 1: Course somewhere about how Ikea. I think there is. I
Speaker 1: would be surprised if there wasn't.
Speaker 2: And even just looking online, I can see, you know,
Speaker 2: in Australia you've got the mates with a youth campaign
Speaker 2: and like the thongs or journals. What has it been
Speaker 2: like trying to really key we five the marketing for I.
Speaker 4: Think working on marketing for Ikea, I call it the
Speaker 4: Ikea magic.
Speaker 1: And it's when you start.
Speaker 4: Working with other people and they say, oh, I'm not
Speaker 4: quite sure that's going to work, and you have to
Speaker 4: challenge people and go no, no, things can work for
Speaker 4: Ikea that they can't for anyone else. And I think
Speaker 4: it's that, you know, we call it twinkle in the eye.
Speaker 4: We don't take ourselves too seriously. We have that quirkiness,
Speaker 4: but what we really want to do is be relevant
Speaker 4: in the markets that we operate, and so we can't
Speaker 4: just go, yes, we're Swedish, but we can't just come
Speaker 4: in and be like, you know, enforce our Swedishness on everyone.
Speaker 4: It has to work for where we are. So we
Speaker 4: spend a lot of time. You may have seen our Life.
Speaker 1: At Home report.
Speaker 4: We went into five hundred homes when we first got here,
Speaker 4: and we just asked people like, how do you live,
Speaker 4: how would you like to live, what don't you like
Speaker 4: about your house, what would you really dream for? And
Speaker 4: a lot of those insights go into how we Kiwi
Speaker 4: Fi are marketing because we want it to be authentic,
Speaker 4: we want it to be real, and we talk about
Speaker 4: solutions a lot. We're not here to again tell anyone
Speaker 4: how to live. We're here to understand how people live
Speaker 4: and then go, oh, this is what we might do
Speaker 4: for you. So that's been a lot of it as well.
Speaker 4: So yes, making sure we've got the kiwi twinkle in
Speaker 4: the eye has been really.
Speaker 2: Well, what's more kwi than a house Patty, Well, tell.
Speaker 4: Me about that.
Speaker 1: Oh goodness me.
Speaker 4: It's been so much fun a house party and a
Speaker 4: garage party as well, and we had the Sunday beachside
Speaker 4: chills yesterday, so it's just been incredible. We wanted to
Speaker 4: create the exc on top of the excitement and say
Speaker 4: to all of New Zealand's were so happy to be here,
Speaker 4: so you know, this is our housewarming, and wanted to
Speaker 4: celebrate in a way that was New Zealand. So we
Speaker 4: had lots of local artists and we you know, a
Speaker 4: lot of different genres as well. We had house music
Speaker 4: on the first night, a bit of garage music and
Speaker 4: R and B on the second night, and then yesterday
Speaker 4: was a bit more like funky, a little bit of
Speaker 4: like reggae vibes as well in there.
Speaker 2: But so, did you set up like these house patties
Speaker 2: just with like Ikea stuff.
Speaker 4: In It was just touches of ike Actually, you'll see
Speaker 4: some of the pictures online, but we had a moving
Speaker 4: boxes everywhere, so we had Ikea boxes and inside the
Speaker 4: boxes with soft toys and cuddly toys and at the
Speaker 4: end of the night some of the guests could take
Speaker 4: them home with them and the shark was the big favorite.
Speaker 4: And as people were leaving and they were bartering with
Speaker 4: other guests and they were like, I've got a turtle,
Speaker 4: so do you want my turtle for a shark? And
Speaker 4: we had our Ikea bucket.
Speaker 1: Hats as well.
Speaker 4: Yeah, very I brought three hundred bucket hats over from
Speaker 4: Sweden to New Zealand. They're the last blue ones in
Speaker 4: the world. So we were throwing them into the crowd
Speaker 4: of the dance floors and people were going crazy. But
Speaker 4: this like so limited edition. I can't have one. My
Speaker 4: team had some and I was asking them to take
Speaker 4: it off and give them to the party goers because
Speaker 4: I'm like, no, no, no, these are the excluclusive So
Speaker 4: not much furniture, but just little touches of our merchandise
Speaker 4: that people could get excited about.
Speaker 2: Well, speaking of exclusivity, are there any products that you
Speaker 2: can only buy in New Zealand?
Speaker 1: Now? Oh, the food?
Speaker 4: And again I have tasted of the food yet, so
Speaker 4: I'm super excited. We're going to have lingonberry Pavlova, so
Speaker 4: sparking that debate of who owns the Pavlova. Yeah, well
Speaker 4: can't get it in Australia.
Speaker 2: So can we do that? Obviously Australian and I learned
Speaker 2: very quickly not to question the Pavlova things unless you really.
Speaker 1: Want like a dinner party. Can'd of debate, but Lingoberry Pavlova.
Speaker 4: So that's world first a Lampi and we have fish
Speaker 4: and chips with New Zealand's Hoky, so all of these
Speaker 4: are super exclusive, can't buy them anywhere else in the world.
Speaker 4: So those would be my picks for the very unique
Speaker 4: and exclusive experience.
Speaker 2: Will we be getting the full range here in New Zealand?
Speaker 2: And I know there's often I mean when things open here,
Speaker 2: we're like, oh, we're going to miss out or we're
Speaker 2: going to get all of the stuff from last season.
Speaker 2: You know, that's what everybody ever always says.
Speaker 1: So do we get everything straight off the bat?
Speaker 4: New Zealand will have over seven five hundred products, so
Speaker 4: that's it's not the whole range because that's much much bigger,
Speaker 4: but no one has the whole range. So seven thousand,
Speaker 4: five hundred is like pretty much as many products as
Speaker 4: anyone will get.
Speaker 2: Right, it's just as long as Australia doesn't get more
Speaker 2: than us all.
Speaker 4: And actually we've curated the range for New Zealand, so
Speaker 4: we've actually in going to five hundred homes and looking
Speaker 4: at what New Zealand homes look like and what New
Speaker 4: Zealanders want. We've chosen the range specifically so that seven
Speaker 4: thousand and five hundred isn't randomly selected and just given
Speaker 4: to us. It's what we've often requested or demanded because
Speaker 4: of what we've seen and what we hope and believe
Speaker 4: that New Zealanders will really want and need.
Speaker 2: Oh thanks so much for having a chat with us, Patricia,
Speaker 2: I really appreciate it.
Speaker 4: Thank you for having me.
Speaker 2: That's it for this episode of the Front Page. You
Speaker 2: can read more about today Day's stories an extensive news
Speaker 2: coverage at enzherld dot co dot nz. The Front Page
Speaker 2: is produced by Jane Ye and Richard Martin, who is
Speaker 2: also our editor. I'm Chelsea Daniels. Subscribe to the Front
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