1 00:00:03,960 --> 00:00:04,280 Speaker 1: Jelda. 2 00:00:04,360 --> 00:00:07,800 Speaker 2: I'm Chelsea Daniels and this is a special episode off 3 00:00:07,800 --> 00:00:11,800 Speaker 2: the front page on location at New Zealand's first ever 4 00:00:11,960 --> 00:00:18,120 Speaker 2: Ikea store. So we have been lucky enough to get 5 00:00:18,200 --> 00:00:22,640 Speaker 2: exclusive access to Ikea before the door's open on December fourth, 6 00:00:22,640 --> 00:00:25,919 Speaker 2: that's this Thursday, and we're here on immedia Day, so 7 00:00:25,960 --> 00:00:28,440 Speaker 2: we get to look through the store and speak to 8 00:00:28,480 --> 00:00:29,960 Speaker 2: some people involved. 9 00:00:30,040 --> 00:00:32,760 Speaker 1: We'll be speaking to IKEA's country. 10 00:00:32,320 --> 00:00:36,239 Speaker 2: Communications manager for Australia and New Zealand about what we 11 00:00:36,280 --> 00:00:39,600 Speaker 2: should expect after Thursday, what kind of products we'll be 12 00:00:39,600 --> 00:00:42,760 Speaker 2: able to look at, and what Ikea is really about. 13 00:00:43,000 --> 00:00:47,040 Speaker 2: And we're also talking to Quantum Jump CEO Ben Goodor 14 00:00:47,080 --> 00:00:50,640 Speaker 2: about the marketing behind Ikea and what really makes it special. 15 00:00:55,400 --> 00:00:58,440 Speaker 2: So Ben, we are lucky enough to be in Ikea 16 00:00:58,520 --> 00:01:00,160 Speaker 2: the week that it opens. 17 00:01:00,160 --> 00:01:03,040 Speaker 1: First off, I mean, can you believe this? Can you 18 00:01:03,080 --> 00:01:05,240 Speaker 1: believe that this is your life right now? How excited 19 00:01:05,319 --> 00:01:05,560 Speaker 1: are you? 20 00:01:06,600 --> 00:01:09,679 Speaker 3: I'm very driving here this morning. I just felt this 21 00:01:09,840 --> 00:01:12,120 Speaker 3: build up of like, oh my god, I'm going to 22 00:01:12,160 --> 00:01:14,959 Speaker 3: Ikea and it's it's you know, it's a Monday morning 23 00:01:15,000 --> 00:01:18,960 Speaker 3: and it opens on Thursday officially, and coming in you 24 00:01:19,040 --> 00:01:22,880 Speaker 3: were seen as motorway signs announcing that IQ is opening 25 00:01:22,920 --> 00:01:26,640 Speaker 3: on Thursday. You're warning you about the traffic. And then 26 00:01:26,680 --> 00:01:29,520 Speaker 3: around Sylvia A partners signs up saying ike in this way, 27 00:01:29,560 --> 00:01:32,120 Speaker 3: and you go, wow, but it's a real place. 28 00:01:32,160 --> 00:01:33,400 Speaker 1: It's like Christmas coming early. 29 00:01:33,440 --> 00:01:37,360 Speaker 2: Now I should mention, actually we've got Tom rain now 30 00:01:37,720 --> 00:01:42,600 Speaker 2: or Raynel, sorry Tom, I now pronunciation of that earlier 31 00:01:43,240 --> 00:01:44,840 Speaker 2: that I was fancying it up a bit. 32 00:01:44,880 --> 00:01:46,680 Speaker 1: He's from Harold Business. Now. 33 00:01:46,760 --> 00:01:48,320 Speaker 2: We came up with an idea in the office, a 34 00:01:48,360 --> 00:01:52,000 Speaker 2: bit of a joke. Let's get Tom to construct a 35 00:01:52,000 --> 00:01:55,320 Speaker 2: flat pack for us. He was bragging about how good 36 00:01:55,360 --> 00:01:57,680 Speaker 2: he is at it, and we thought, why don't we 37 00:01:57,720 --> 00:01:58,040 Speaker 2: get him. 38 00:01:58,040 --> 00:01:59,640 Speaker 1: In the background, everyone was laughing. 39 00:02:00,080 --> 00:02:03,160 Speaker 2: We actually asked Ikea to get us something for Tom 40 00:02:03,200 --> 00:02:06,320 Speaker 2: to build, and they obliged. Tom, what have you got? 41 00:02:06,600 --> 00:02:10,919 Speaker 1: I have the shoe rack called Macapacker. 42 00:02:10,880 --> 00:02:13,680 Speaker 2: Mac packa shoe rack, and let's just put some money 43 00:02:13,680 --> 00:02:17,000 Speaker 2: on it. Just first and how a how much do 44 00:02:17,040 --> 00:02:17,680 Speaker 2: you want to bet? 45 00:02:18,880 --> 00:02:20,200 Speaker 1: And when do you reckon? 46 00:02:20,320 --> 00:02:21,400 Speaker 2: How long is it going to take. 47 00:02:21,280 --> 00:02:23,679 Speaker 3: You to do I'll put fifty dollars in. 48 00:02:24,000 --> 00:02:25,800 Speaker 1: You're going to put fifty bucks down? It was pay 49 00:02:25,880 --> 00:02:26,600 Speaker 1: day on Friday. 50 00:02:26,720 --> 00:02:29,320 Speaker 3: It was thank God for that, I would not be betting. 51 00:02:29,800 --> 00:02:31,480 Speaker 2: And how long do you reckon it's going to take? 52 00:02:32,080 --> 00:02:33,600 Speaker 2: I mean, do you know nothing about this? 53 00:02:33,840 --> 00:02:36,080 Speaker 1: I know absolutely nothing about it. I have worked at 54 00:02:36,080 --> 00:02:38,040 Speaker 1: a furniture store before, so I do have some experience 55 00:02:38,080 --> 00:02:40,480 Speaker 1: building furniture. Maybe not this type of furniture. 56 00:02:41,040 --> 00:02:42,880 Speaker 3: I'd say hopefully ten twelve minutes. 57 00:02:43,320 --> 00:02:47,160 Speaker 2: Ten to twelve minutes, give myself a wide band. Well, Ben, 58 00:02:47,480 --> 00:02:49,320 Speaker 2: do you want to count down so we can we 59 00:02:49,320 --> 00:02:51,440 Speaker 2: can have our chat. You count down Tom and we'll 60 00:02:51,480 --> 00:02:53,000 Speaker 2: let him get get underway. 61 00:02:53,360 --> 00:03:02,519 Speaker 3: Sure, count from five, five, four, three, two, one go. 62 00:03:02,919 --> 00:03:06,160 Speaker 2: So Ben. I saw a few marketing and ads on 63 00:03:06,200 --> 00:03:07,760 Speaker 2: the way here as well, and I thought it was 64 00:03:07,840 --> 00:03:08,560 Speaker 2: quite interesting. 65 00:03:08,600 --> 00:03:11,079 Speaker 1: Actually, I saw one from the warehouse. 66 00:03:11,800 --> 00:03:12,600 Speaker 2: Did you see that one? 67 00:03:12,720 --> 00:03:16,799 Speaker 3: Welcoming my eyes? I was turning corners of hiring my 68 00:03:17,080 --> 00:03:18,919 Speaker 3: Ikea or something like that. I didn't see. 69 00:03:19,120 --> 00:03:19,480 Speaker 4: I couldn't. 70 00:03:19,520 --> 00:03:22,280 Speaker 3: The rest was too small to read. But going interesting 71 00:03:22,320 --> 00:03:26,919 Speaker 3: because I thought the warehouse or advertising Ikea, that's quite bold. 72 00:03:27,000 --> 00:03:30,080 Speaker 3: It's arguably it's a marketing no not but but you know. 73 00:03:30,040 --> 00:03:31,600 Speaker 2: Hey, I mean I would have thought that as well, 74 00:03:31,600 --> 00:03:33,680 Speaker 2: And that's what I really wanted to ask you. Also, 75 00:03:33,760 --> 00:03:35,680 Speaker 2: it's like even when other brands are getting and I 76 00:03:35,720 --> 00:03:38,240 Speaker 2: think I saw one from AA Insurance as well, saying 77 00:03:38,400 --> 00:03:42,720 Speaker 2: we ensure the XX drawers from Ikea or something. So 78 00:03:43,000 --> 00:03:48,560 Speaker 2: how big is this Ikea opening for the warehouse arguably 79 00:03:48,600 --> 00:03:52,960 Speaker 2: one of their competitors, to be welcoming them to the market. 80 00:03:53,320 --> 00:03:55,160 Speaker 3: Well, that's interesting because an away, but I guess they're 81 00:03:55,160 --> 00:03:58,240 Speaker 3: trying to associate themselves with ike rather than pretending it's 82 00:03:58,280 --> 00:04:01,080 Speaker 3: not happening and almost get the you know, the noise 83 00:04:01,120 --> 00:04:03,880 Speaker 3: around Ikea this week next week is just going to 84 00:04:03,920 --> 00:04:06,480 Speaker 3: be huge. The expectation, as we were talking about earlier 85 00:04:06,520 --> 00:04:12,240 Speaker 3: as has been enormous getting towards opening date. So for them, 86 00:04:12,600 --> 00:04:14,839 Speaker 3: I guess going, well, if you can't beat and join them, 87 00:04:15,240 --> 00:04:18,360 Speaker 3: and how do we come in and impose ourselves into 88 00:04:18,920 --> 00:04:20,520 Speaker 3: the biggest marketing launch of the year. 89 00:04:21,000 --> 00:04:22,159 Speaker 1: I thought that was quite interesting. 90 00:04:22,200 --> 00:04:24,320 Speaker 2: Do you think that they're because Ikea is such a 91 00:04:24,400 --> 00:04:27,560 Speaker 2: huge stores about the size of three Rugby fields, I'm told, 92 00:04:28,120 --> 00:04:30,480 Speaker 2: and there are thousands of thousands of products seven and 93 00:04:30,520 --> 00:04:33,360 Speaker 2: a half thousand or something in saying like that, is 94 00:04:33,400 --> 00:04:35,160 Speaker 2: there something that the warehouse is going to have that 95 00:04:35,240 --> 00:04:43,040 Speaker 2: Ikea doesn't, Well, they have groceries it's true toilet paper they. 96 00:04:42,520 --> 00:04:46,200 Speaker 3: You know, like I mean, there's crossover, but they are 97 00:04:46,320 --> 00:04:49,760 Speaker 3: very very different stores and the warehouse can never be 98 00:04:49,800 --> 00:04:54,520 Speaker 3: the Swedish juggernaut that Ikea is, but equally so, it 99 00:04:54,560 --> 00:04:58,440 Speaker 3: probably only actually impacts about fifteen percent of their ranging, 100 00:04:59,279 --> 00:05:00,560 Speaker 3: so you know different. 101 00:05:01,120 --> 00:05:05,240 Speaker 2: What do you make of the Ikea marketing and the 102 00:05:05,720 --> 00:05:08,240 Speaker 2: kind of the hype that has been built. We've lust 103 00:05:08,279 --> 00:05:11,800 Speaker 2: spoken September and since then it's just gotten more and 104 00:05:11,839 --> 00:05:16,440 Speaker 2: more talked about. What do you think makes Ikea so special? 105 00:05:17,000 --> 00:05:19,120 Speaker 3: Well, I think one of the things is it's it's 106 00:05:20,120 --> 00:05:22,880 Speaker 3: it's validation that New Zealanders have finely arrived on the 107 00:05:22,920 --> 00:05:25,960 Speaker 3: global map for Ikea, and you know, it is a 108 00:05:26,080 --> 00:05:30,880 Speaker 3: genuine global retail phenomenon. And I think what makes it 109 00:05:30,920 --> 00:05:34,839 Speaker 3: special is but it's it's so successful. It's so iconic, 110 00:05:34,960 --> 00:05:37,120 Speaker 3: you know people. I think we've talked about before. You know, 111 00:05:38,160 --> 00:05:40,640 Speaker 3: so many people have got Ikea products in our homes, 112 00:05:40,640 --> 00:05:43,840 Speaker 3: becauld have brought back from overseas or they've shipped in 113 00:05:43,839 --> 00:05:47,280 Speaker 3: in some way, and it's like now it's actually here, 114 00:05:47,640 --> 00:05:51,359 Speaker 3: you know, And it is I think because maybe because 115 00:05:51,360 --> 00:05:54,760 Speaker 3: of that scandic edge as well, it just has so 116 00:05:54,880 --> 00:05:58,400 Speaker 3: much more credibility and magic about it. 117 00:05:58,480 --> 00:06:01,000 Speaker 2: Well, just because because of the Swedish element, it just 118 00:06:01,040 --> 00:06:02,240 Speaker 2: immediately seems cooler. 119 00:06:03,520 --> 00:06:06,240 Speaker 3: It does the fields. You can see the mist because 120 00:06:06,240 --> 00:06:07,960 Speaker 3: if the Viking long ship's coming through. 121 00:06:09,880 --> 00:06:14,640 Speaker 2: In terms of I guess Ikea and I mean, why 122 00:06:14,680 --> 00:06:17,320 Speaker 2: do you think it's taken so long for us to 123 00:06:17,320 --> 00:06:18,720 Speaker 2: get an Ikea store down here? 124 00:06:20,120 --> 00:06:22,480 Speaker 3: Well, partner, you just said it. We're a long way 125 00:06:22,520 --> 00:06:26,080 Speaker 3: from anywhere. I was actually looking up, and we're one 126 00:06:26,080 --> 00:06:28,200 Speaker 3: of the smaller nations to have an Ikea, but there 127 00:06:28,200 --> 00:06:33,440 Speaker 3: are tiny places like Iceland, Cyprus, Latvia, Estonia, they've all 128 00:06:33,440 --> 00:06:36,800 Speaker 3: had Ikea before us, and so we are very much 129 00:06:36,920 --> 00:06:38,760 Speaker 3: I wouldn't say we were in an afterthought, but it's 130 00:06:38,800 --> 00:06:41,920 Speaker 3: taken a long time because I guess the cost for them, 131 00:06:41,920 --> 00:06:44,960 Speaker 3: and you expirence thought when we drove in this morning 132 00:06:45,320 --> 00:06:47,960 Speaker 3: and you look around and you look at the you know, 133 00:06:48,320 --> 00:06:50,000 Speaker 3: everything had to bring. They've had to bring that all 134 00:06:50,040 --> 00:06:54,159 Speaker 3: a long way to set up the system and for 135 00:06:55,000 --> 00:06:57,960 Speaker 3: possibly just one Ikea to serve all of New Zealand. 136 00:06:58,120 --> 00:07:00,479 Speaker 3: So I think they've probably waited until they they could 137 00:07:00,520 --> 00:07:03,320 Speaker 3: do it well. And I mean certainly they've have been 138 00:07:03,320 --> 00:07:05,160 Speaker 3: so smart, like with the whole way. They've got their 139 00:07:05,160 --> 00:07:08,080 Speaker 3: distribution plans, so you could be in christ Church and 140 00:07:08,120 --> 00:07:10,560 Speaker 3: you can order it to be shipped because they never 141 00:07:10,640 --> 00:07:12,360 Speaker 3: used to do that years ago if they didn't deliver, 142 00:07:12,560 --> 00:07:15,040 Speaker 3: And so that's been an evolution of the IQ offering. 143 00:07:15,520 --> 00:07:19,400 Speaker 2: Yeah. Interesting, And I wonder as well whether there is 144 00:07:19,440 --> 00:07:22,640 Speaker 2: a market for you know, some Tom's out there now 145 00:07:23,040 --> 00:07:26,120 Speaker 2: to be able to do your flat pack furniture and everything, 146 00:07:26,360 --> 00:07:28,160 Speaker 2: because that's what they've got in other countries as well. 147 00:07:28,160 --> 00:07:29,960 Speaker 3: At Yeah, it is, and I think that there will 148 00:07:30,040 --> 00:07:37,720 Speaker 3: be smart kids and Tom could build career, you know, 149 00:07:37,840 --> 00:07:40,280 Speaker 3: like great pocket money earners, you know, like I would 150 00:07:40,280 --> 00:07:43,680 Speaker 3: imagine people can advertise their services flat packs set up 151 00:07:44,120 --> 00:07:46,640 Speaker 3: and you know, teenagers who want to make a few 152 00:07:46,680 --> 00:07:49,360 Speaker 3: bucks be brilliant, you know, great pocket money. 153 00:07:49,640 --> 00:07:54,200 Speaker 2: Yeah, I'd give a teenager probably fifty bucks to build. 154 00:07:54,000 --> 00:07:54,600 Speaker 1: Something for me. 155 00:07:54,680 --> 00:07:54,920 Speaker 2: Tom. 156 00:07:54,960 --> 00:07:57,600 Speaker 1: How are we going? We're about four minutes in. 157 00:07:57,800 --> 00:07:59,400 Speaker 2: You look at this, I mean this is coming together 158 00:07:59,400 --> 00:08:00,000 Speaker 2: pretty quickly. 159 00:08:00,000 --> 00:08:01,080 Speaker 3: It's pretty fancy. 160 00:08:02,320 --> 00:08:04,160 Speaker 1: How FASTY are you still confident? 161 00:08:04,320 --> 00:08:06,200 Speaker 2: I'm still gonfl I think how we're done for time? 162 00:08:06,720 --> 00:08:08,400 Speaker 2: We're on just on four minutes. 163 00:08:08,760 --> 00:08:10,480 Speaker 1: I mean we're a third of the way done. Third 164 00:08:10,480 --> 00:08:12,960 Speaker 1: way through the time, I think it's okay, what are you. 165 00:08:13,960 --> 00:08:15,640 Speaker 3: Actually looking quite. 166 00:08:17,800 --> 00:08:17,840 Speaker 4: For? 167 00:08:18,000 --> 00:08:19,600 Speaker 3: My I here bookshelf. 168 00:08:20,040 --> 00:08:21,800 Speaker 2: All you have to all you have to tell him 169 00:08:21,840 --> 00:08:23,480 Speaker 2: is that he's going to be filmed and on camera, 170 00:08:23,560 --> 00:08:25,120 Speaker 2: and you know it won't fust you anything. 171 00:08:25,240 --> 00:08:28,080 Speaker 1: You can come round and do it for free. So 172 00:08:28,840 --> 00:08:30,280 Speaker 1: in terms of so we've spoken. 173 00:08:30,000 --> 00:08:32,720 Speaker 2: About the warehouse, do you reckon any other furniture stores 174 00:08:32,800 --> 00:08:35,720 Speaker 2: are going to amp up their marketing now as well? 175 00:08:37,120 --> 00:08:39,480 Speaker 3: Well? I think if they're smart, they do, and they 176 00:08:39,480 --> 00:08:41,080 Speaker 3: need to, and probably a bit like the warehouse. Do 177 00:08:41,080 --> 00:08:42,920 Speaker 3: you lean in or do you lean back? 178 00:08:43,559 --> 00:08:46,520 Speaker 2: And what's a key we way I think to be welcoming. Hey, 179 00:08:46,640 --> 00:08:49,240 Speaker 2: that's quite clever about what I thought about that ad. 180 00:08:49,559 --> 00:08:52,360 Speaker 3: But what would be interesting? Yes? Yes, absolutely, but I 181 00:08:52,360 --> 00:08:54,400 Speaker 3: think if you're yes, say, I mean the ones who 182 00:08:54,400 --> 00:08:57,360 Speaker 3: are going to be most impacted of furniture retailers and 183 00:08:57,440 --> 00:09:01,360 Speaker 3: they so for them. Do they aligned themselves with if 184 00:09:01,400 --> 00:09:05,199 Speaker 3: you can't find it to Ikea, remember about us find 185 00:09:05,200 --> 00:09:08,200 Speaker 3: it here, all price pointing or whatever, so you know, 186 00:09:08,280 --> 00:09:12,760 Speaker 3: because they don't, these other places won't want the everyone 187 00:09:12,760 --> 00:09:15,439 Speaker 3: to forget about them because they're all racing to Ikea. 188 00:09:15,559 --> 00:09:17,400 Speaker 3: And it's not say, you know, you might not find 189 00:09:17,440 --> 00:09:19,280 Speaker 3: exactly what you want here, you might find it in 190 00:09:19,360 --> 00:09:22,240 Speaker 3: another store. So I guess if I was doing the 191 00:09:22,280 --> 00:09:24,679 Speaker 3: marketing for a furniture retailer, I'd be going, how can 192 00:09:24,720 --> 00:09:27,679 Speaker 3: I line up? And being in that zone of consideration 193 00:09:28,520 --> 00:09:29,760 Speaker 3: and not forgotten about. 194 00:09:30,160 --> 00:09:32,400 Speaker 2: And in terms of I guess, what do you reckon 195 00:09:32,440 --> 00:09:35,720 Speaker 2: that there's any coincidence that Ikea is opening the week 196 00:09:35,760 --> 00:09:39,200 Speaker 2: after the Black Friday sales, arguably the biggest sales event 197 00:09:39,960 --> 00:09:41,160 Speaker 2: of the retail year. 198 00:09:42,600 --> 00:09:45,719 Speaker 3: I hadn't thought of that, I think. I mean, I 199 00:09:46,000 --> 00:09:48,000 Speaker 3: think probably for them, they've been on a race to 200 00:09:48,080 --> 00:09:51,240 Speaker 3: open and probably open this year so that they can 201 00:09:51,360 --> 00:09:53,400 Speaker 3: get in before Christmas. I mean, it's going to be 202 00:09:53,720 --> 00:09:55,720 Speaker 3: how many people are going to be getting something from 203 00:09:55,720 --> 00:09:57,599 Speaker 3: Ikea thiss Christmas. 204 00:09:57,559 --> 00:09:59,880 Speaker 2: Even if it's appealer or something, just something. 205 00:09:59,679 --> 00:10:03,920 Speaker 3: From the marketplace here. So yeah, maybe maybe get Black 206 00:10:03,960 --> 00:10:05,679 Speaker 3: Friday out of the way, because it's going to be 207 00:10:05,720 --> 00:10:07,880 Speaker 3: all that retail bars we've just been living through and 208 00:10:07,880 --> 00:10:09,600 Speaker 3: then yeah, this is the new white space. 209 00:10:10,480 --> 00:10:12,560 Speaker 2: What so we've got I KA, Now what do you 210 00:10:12,600 --> 00:10:13,840 Speaker 2: reckons next? 211 00:10:14,520 --> 00:10:15,840 Speaker 1: What other big brand. 212 00:10:15,600 --> 00:10:18,280 Speaker 2: Overseas are we going to get? We spoke about Chemist 213 00:10:18,360 --> 00:10:21,840 Speaker 2: Warehouse obviously as a massive Australian brand that's really taking 214 00:10:21,840 --> 00:10:23,760 Speaker 2: a hold in our market now as well, and they've 215 00:10:23,760 --> 00:10:27,760 Speaker 2: got that really big brand presence also, Hey, the colors 216 00:10:27,800 --> 00:10:31,800 Speaker 2: and the slightly offensive to the eyes, all of them, 217 00:10:32,520 --> 00:10:35,439 Speaker 2: the marketing and the tickets and everything as well. 218 00:10:36,160 --> 00:10:37,480 Speaker 1: What do you reckons next? 219 00:10:37,960 --> 00:10:40,480 Speaker 3: What's good question, because what are we missing? I mean, 220 00:10:40,520 --> 00:10:43,960 Speaker 3: in a way, Ike and Costo have felt like sort 221 00:10:44,000 --> 00:10:47,160 Speaker 3: of last pieces of the major retailing jitsaw. 222 00:10:48,920 --> 00:10:53,840 Speaker 2: Because I can see someone, have we done it well done? 223 00:10:54,640 --> 00:10:55,360 Speaker 1: Seven minutes? 224 00:10:55,840 --> 00:10:58,319 Speaker 2: Toughing because there's a lot of audience clapping behind me, 225 00:10:58,400 --> 00:11:00,320 Speaker 2: so you can't hit them on camera, but they're doing. 226 00:11:00,120 --> 00:11:03,680 Speaker 3: Well phenomenal top I mean, yeah, actually quite impressed with that. 227 00:11:03,920 --> 00:11:05,959 Speaker 3: I'm happy with myself to have a look at the 228 00:11:08,200 --> 00:11:09,640 Speaker 3: that's a pretty fine looking. 229 00:11:10,720 --> 00:11:11,680 Speaker 2: There anything left over? 230 00:11:11,760 --> 00:11:13,520 Speaker 1: Have you missed any four bolts? 231 00:11:13,559 --> 00:11:15,720 Speaker 2: But they're actually to extend it if you want to, 232 00:11:16,280 --> 00:11:18,160 Speaker 2: so you can take off the top lane just by 233 00:11:18,200 --> 00:11:20,839 Speaker 2: the rack itself, screw these on and lift it up 234 00:11:20,920 --> 00:11:23,240 Speaker 2: and add more lanes. And does that actually say that 235 00:11:23,280 --> 00:11:28,640 Speaker 2: in the you made that so well done? 236 00:11:28,720 --> 00:11:31,400 Speaker 1: I'll expect that fifty dollars back in the office. 237 00:11:31,480 --> 00:11:34,120 Speaker 2: I believe if you relook at the tape, I didn't 238 00:11:34,120 --> 00:11:36,960 Speaker 2: actually agree to fifty dollars. You were going to agree, 239 00:11:37,120 --> 00:11:38,600 Speaker 2: you were probably gonna have to give. 240 00:11:38,480 --> 00:11:39,400 Speaker 3: Me a home. 241 00:11:39,440 --> 00:11:43,600 Speaker 1: You be the judge agreed to that or not, And. 242 00:11:43,679 --> 00:11:45,760 Speaker 2: We'll get Richard to go back and edit in the 243 00:11:45,800 --> 00:11:48,640 Speaker 2: bit where I don't know if we need that. 244 00:11:48,720 --> 00:11:51,120 Speaker 3: We thank you very much, Thank you very much. 245 00:11:58,120 --> 00:12:01,320 Speaker 1: So what WI the next big brand? 246 00:12:02,240 --> 00:12:02,440 Speaker 3: Yeah? 247 00:12:02,679 --> 00:12:03,480 Speaker 1: What are we missing? 248 00:12:04,240 --> 00:12:05,760 Speaker 3: I think I think there are a lot of global 249 00:12:05,880 --> 00:12:09,040 Speaker 3: fashion retailers for that aren't here, more than the big 250 00:12:09,080 --> 00:12:12,400 Speaker 3: box retailers, because I mean it's unlikely. You know, we're 251 00:12:12,400 --> 00:12:14,600 Speaker 3: not going to get a Walmart because we had the warehouse. 252 00:12:15,640 --> 00:12:17,800 Speaker 3: You know, we we you know, there's there's always that 253 00:12:17,920 --> 00:12:20,480 Speaker 3: thing about the government would love Audi to come here 254 00:12:20,520 --> 00:12:22,960 Speaker 3: so we have another supermarket place I would love. 255 00:12:23,040 --> 00:12:25,640 Speaker 2: I email the Audi team at least once every quarter 256 00:12:26,200 --> 00:12:28,000 Speaker 2: to ask them if they're going to come here, and 257 00:12:28,080 --> 00:12:31,240 Speaker 2: every time they're like, no, there are no players I'm in. 258 00:12:31,280 --> 00:12:33,520 Speaker 3: The reality is I'm from a supermarket point of view. 259 00:12:33,600 --> 00:12:36,360 Speaker 3: It's so complex to set up in a new market, 260 00:12:36,400 --> 00:12:40,120 Speaker 3: and much more complex than ire just with their shipping piece. 261 00:12:40,120 --> 00:12:42,960 Speaker 3: So I think it's very unlikely we get NOWADI very 262 00:12:43,040 --> 00:12:48,000 Speaker 3: unlikely we get another major supermarket retailer here, but fashion brands, yes, 263 00:12:48,040 --> 00:12:50,559 Speaker 3: I think we talked before. I mean, I have personal favorites. 264 00:12:50,600 --> 00:12:53,720 Speaker 3: I love visiting when I'm overseas, like Desigual which is Spanish, 265 00:12:54,000 --> 00:12:55,400 Speaker 3: or Body which is Italian. 266 00:12:55,920 --> 00:13:00,560 Speaker 2: And Adelaide got a unique cloth. Ah, so that's a 267 00:13:00,600 --> 00:13:02,880 Speaker 2: big part of my every time I go home for Christmas, 268 00:13:02,880 --> 00:13:04,679 Speaker 2: that's a big part of that, going to Uniglo. 269 00:13:05,480 --> 00:13:07,720 Speaker 1: But yeah, there are definitely those places that you go. 270 00:13:07,920 --> 00:13:11,840 Speaker 2: I remember actually before Adelaide, and this is when I 271 00:13:11,880 --> 00:13:15,600 Speaker 2: was growing up, before we got a Krispy Kreme. We'd 272 00:13:15,600 --> 00:13:18,120 Speaker 2: go to Melbourne and there'd be a Krispy Kreme in 273 00:13:18,240 --> 00:13:22,400 Speaker 2: the airport, and so every flight from Melbourne to Adelaide 274 00:13:22,480 --> 00:13:24,920 Speaker 2: you'd go into the overheads and there would be boxes 275 00:13:25,440 --> 00:13:29,120 Speaker 2: of twenty packs, forty packs of Krispy Kremes. And that's 276 00:13:29,160 --> 00:13:31,960 Speaker 2: the kind of because we didn't have it, yes, and 277 00:13:32,040 --> 00:13:35,680 Speaker 2: everyone got Krispy Kremes whenever anybody came home from Melbourne 278 00:13:35,720 --> 00:13:38,360 Speaker 2: or Sydney, you know, So what is that? And I'm 279 00:13:38,400 --> 00:13:41,240 Speaker 2: struggling to think, what is that thing that we don't 280 00:13:41,280 --> 00:13:44,360 Speaker 2: have that we really want, Like an idea like a 281 00:13:44,440 --> 00:13:45,120 Speaker 2: Krispy Kream. 282 00:13:45,360 --> 00:13:48,120 Speaker 3: Yeah, because recently we got Sephora, which would take in 283 00:13:48,120 --> 00:13:50,719 Speaker 3: a long time time. I mean, Victoria's secret is interesting, 284 00:13:50,760 --> 00:13:52,600 Speaker 3: you know. I think I read recently there is going 285 00:13:52,640 --> 00:13:55,160 Speaker 3: to be one coming back to the airport. I think 286 00:13:55,280 --> 00:13:56,640 Speaker 3: I don't know if they're going to open up in 287 00:13:58,240 --> 00:14:01,640 Speaker 3: Central Aukland, but that they are. But but that is 288 00:14:01,800 --> 00:14:05,559 Speaker 3: but that is a global phenomenon. So yeah, I think 289 00:14:05,600 --> 00:14:09,440 Speaker 3: I think it's more it is apparel. And you know, 290 00:14:09,480 --> 00:14:12,040 Speaker 3: are we missing any burger joints that we desperately need 291 00:14:12,080 --> 00:14:16,719 Speaker 3: to have? Probably not? And yeah, and yeah, maybe a 292 00:14:16,800 --> 00:14:17,920 Speaker 3: uniclobe would be interesting. 293 00:14:18,480 --> 00:14:20,760 Speaker 2: Oh, thank you so much, Beanna. What are you most 294 00:14:20,800 --> 00:14:23,040 Speaker 2: excited for today? Because we've just come in, we've we've 295 00:14:23,040 --> 00:14:26,080 Speaker 2: sat down at our little little desk here. Is there 296 00:14:26,120 --> 00:14:28,680 Speaker 2: anything that you're specifically looking forward to seeing. 297 00:14:28,880 --> 00:14:31,040 Speaker 3: In the store or or you just hoping I'd mention 298 00:14:31,120 --> 00:14:31,760 Speaker 3: the meatballs? 299 00:14:34,280 --> 00:14:39,680 Speaker 2: Everyone The meatballs is you know, given. But what's your 300 00:14:39,720 --> 00:14:41,640 Speaker 2: favorite part about coming to an Ike store? 301 00:14:41,680 --> 00:14:43,640 Speaker 3: I think I mean there's two piece. I think the 302 00:14:44,480 --> 00:14:48,240 Speaker 3: it is really tall to see the furnishings because you know, 303 00:14:48,240 --> 00:14:50,720 Speaker 3: they have that Scandinavian vibe and so it's just for 304 00:14:50,800 --> 00:14:53,800 Speaker 3: little touches, which make them a little bit more interesting 305 00:14:53,880 --> 00:14:54,920 Speaker 3: than what you might get. 306 00:14:54,800 --> 00:14:55,400 Speaker 4: Down the road. 307 00:14:55,760 --> 00:14:58,240 Speaker 3: But I think the era I was my fascinators the 308 00:14:58,320 --> 00:15:02,880 Speaker 3: marketplace because it's it's like an Aladdin's cave of goodies 309 00:15:02,920 --> 00:15:04,600 Speaker 3: that you may or may not need for your for 310 00:15:04,640 --> 00:15:08,760 Speaker 3: your kitchen or your home, whether it's glasses or some 311 00:15:09,080 --> 00:15:12,680 Speaker 3: clever little device that they've invented. It's a great place 312 00:15:12,680 --> 00:15:14,400 Speaker 3: to buy picture frames. I sound like an advert. 313 00:15:14,440 --> 00:15:17,280 Speaker 1: Now this is the part just before you get to 314 00:15:17,320 --> 00:15:17,920 Speaker 1: the checkout. 315 00:15:18,040 --> 00:15:20,840 Speaker 2: Say yeah, and I remember this part because this is 316 00:15:20,840 --> 00:15:23,200 Speaker 2: the part usually when my mum goes insane and then 317 00:15:23,200 --> 00:15:25,000 Speaker 2: I lose her like a child, like a three year 318 00:15:25,040 --> 00:15:27,400 Speaker 2: ong child, and she comes back with candles. 319 00:15:27,800 --> 00:15:30,880 Speaker 3: With candles, I've got rubs, they've got picture frames, mirrors, 320 00:15:31,160 --> 00:15:34,240 Speaker 3: they've got everything you need for your kitchen, and you 321 00:15:34,280 --> 00:15:37,160 Speaker 3: can just just have fun mooching around and there. You 322 00:15:37,160 --> 00:15:39,000 Speaker 3: don't even need to see everything else in IQ. You 323 00:15:39,040 --> 00:15:41,280 Speaker 3: just go there and that'll be the Christmas the Christmas 324 00:15:41,280 --> 00:15:45,680 Speaker 3: present place'll be. They'll have Christmas decoration, so again, probably 325 00:15:45,720 --> 00:15:48,760 Speaker 3: lots of people that have little ike Christmas trees for 326 00:15:48,960 --> 00:15:51,480 Speaker 3: your or little ike ornaments. 327 00:15:51,000 --> 00:15:53,280 Speaker 2: And last time we spoke Ben you actually, I think 328 00:15:53,280 --> 00:15:56,800 Speaker 2: it was the phrase opening day fanatic, so you came 329 00:15:56,840 --> 00:15:59,840 Speaker 2: to the opening of Costco. You famously went to the 330 00:15:59,840 --> 00:16:02,480 Speaker 2: opening of the London for his first Ikea London store. 331 00:16:02,840 --> 00:16:04,520 Speaker 1: Will you be coming back on Thursday? 332 00:16:04,680 --> 00:16:06,280 Speaker 3: Well, I'm thinking about it. I've got to work out 333 00:16:06,320 --> 00:16:09,040 Speaker 3: how to get here and avoid the traffic. So someone 334 00:16:09,080 --> 00:16:11,080 Speaker 3: said I could get trained, which would be a whole 335 00:16:11,280 --> 00:16:14,640 Speaker 3: novel Idea and their walk round. So I think, because 336 00:16:14,680 --> 00:16:17,000 Speaker 3: I think it will be the buzz and the excitement 337 00:16:17,040 --> 00:16:19,960 Speaker 3: and just seeing I think just to come through an experience, 338 00:16:20,920 --> 00:16:23,440 Speaker 3: So diary permitting, Yes, I will be here. 339 00:16:24,200 --> 00:16:25,640 Speaker 1: I have a feeling that you're going to move some 340 00:16:25,640 --> 00:16:26,520 Speaker 1: few things around. 341 00:16:28,000 --> 00:16:31,000 Speaker 3: Thanks so much for coming with us. Great to be here. 342 00:16:36,960 --> 00:16:40,840 Speaker 2: We're now joined by Ikea Country Communications Manager for Australia 343 00:16:40,880 --> 00:16:47,640 Speaker 2: and New Zealand, Patricia Rutledge. Patricia, obviously, the anticipation has 344 00:16:47,720 --> 00:16:52,920 Speaker 2: been building four years for Ikea. What's it been like 345 00:16:53,000 --> 00:16:55,640 Speaker 2: behind the scenes? Has it been as mad as it 346 00:16:55,680 --> 00:16:57,760 Speaker 2: is what we can see? 347 00:16:58,600 --> 00:17:02,120 Speaker 4: I have not ever experienced anything like it. I've worked 348 00:17:02,160 --> 00:17:05,600 Speaker 4: at Ikea for ten years, so you know, I've seen openings, 349 00:17:05,640 --> 00:17:09,680 Speaker 4: I've seen anticipation, but it's just been incredible and it's 350 00:17:09,680 --> 00:17:13,600 Speaker 4: been like, it's such a what a pleasure to have 351 00:17:13,680 --> 00:17:16,840 Speaker 4: that experience, right, that people are so excited that you 352 00:17:16,960 --> 00:17:19,960 Speaker 4: were coming, because the opposite is not what we would want. 353 00:17:20,080 --> 00:17:25,520 Speaker 4: So yeah, it's been really I wouldn't say crazy, it's 354 00:17:25,560 --> 00:17:29,320 Speaker 4: just been exciting. And I think the excitement of all 355 00:17:29,400 --> 00:17:31,800 Speaker 4: New Zealanders and the welcome we've had has just made 356 00:17:31,800 --> 00:17:35,800 Speaker 4: it even more special. So it's very surreal that from 357 00:17:35,920 --> 00:17:39,199 Speaker 4: next week we can't talk about opening anymore. So that 358 00:17:39,240 --> 00:17:41,240 Speaker 4: will be that will be different, that it'll. 359 00:17:41,080 --> 00:17:41,800 Speaker 1: Be really weird. 360 00:17:41,960 --> 00:17:42,200 Speaker 4: Yeah. 361 00:17:42,280 --> 00:17:45,199 Speaker 2: Yeah, Well, speaking of I wanted to see when Australia 362 00:17:45,240 --> 00:17:48,280 Speaker 2: got their first Ikea store. It was nineteen seventy five. 363 00:17:48,560 --> 00:17:52,520 Speaker 2: We've had to wait half a century. Why have Kiwis 364 00:17:52,520 --> 00:17:53,680 Speaker 2: had to wait so long? 365 00:17:53,960 --> 00:17:59,960 Speaker 4: Oh goodness? I mean from a business perspective, probably there's. 366 00:18:00,080 --> 00:18:01,400 Speaker 1: Many, many seasons. 367 00:18:01,560 --> 00:18:06,960 Speaker 4: Yes, But I think you may have seen twenty nineteen 368 00:18:07,359 --> 00:18:12,080 Speaker 4: our CEO, he's outgoing CEO now, but he made the 369 00:18:12,119 --> 00:18:15,400 Speaker 4: commitments and he said that we were we were planning 370 00:18:15,400 --> 00:18:19,480 Speaker 4: our opening and our entry and he's always been so 371 00:18:19,600 --> 00:18:23,400 Speaker 4: passionate about it. He really wanted to put Ikea on 372 00:18:23,440 --> 00:18:26,639 Speaker 4: the map in New Zealand and it was kind of 373 00:18:26,720 --> 00:18:29,679 Speaker 4: his enthusiasm was a lot of what got us to 374 00:18:29,760 --> 00:18:32,440 Speaker 4: this point as well, because he looked at the map 375 00:18:32,480 --> 00:18:35,080 Speaker 4: and he saw that it was missing and he said, no, 376 00:18:36,560 --> 00:18:38,240 Speaker 4: it's going to be my job and I'm going to 377 00:18:38,280 --> 00:18:40,199 Speaker 4: make sure that we get ike in New Zealand. So 378 00:18:40,280 --> 00:18:43,040 Speaker 4: why it took so long, I don't know, but there 379 00:18:43,119 --> 00:18:45,720 Speaker 4: were a lot of champions that made sure it happened. 380 00:18:45,800 --> 00:18:49,560 Speaker 1: And without them, you know, we might not be here today. 381 00:18:49,600 --> 00:18:52,920 Speaker 1: But we've got them to thank Yeah. Absolutely well. 382 00:18:53,680 --> 00:18:58,240 Speaker 2: In terms of marketing, obviously, does a really really good 383 00:18:58,359 --> 00:19:01,200 Speaker 2: I would be surprised if there wasn't a university. 384 00:19:00,640 --> 00:19:05,320 Speaker 1: Course somewhere about how Ikea. I think there is. I 385 00:19:05,320 --> 00:19:06,879 Speaker 1: would be surprised if there wasn't. 386 00:19:07,400 --> 00:19:09,320 Speaker 2: And even just looking online, I can see, you know, 387 00:19:09,400 --> 00:19:12,440 Speaker 2: in Australia you've got the mates with a youth campaign 388 00:19:12,600 --> 00:19:16,720 Speaker 2: and like the thongs or journals. What has it been 389 00:19:16,800 --> 00:19:20,320 Speaker 2: like trying to really key we five the marketing for I. 390 00:19:20,240 --> 00:19:26,680 Speaker 4: Think working on marketing for Ikea, I call it the 391 00:19:26,720 --> 00:19:27,560 Speaker 4: Ikea magic. 392 00:19:27,960 --> 00:19:29,679 Speaker 1: And it's when you start. 393 00:19:29,440 --> 00:19:31,480 Speaker 4: Working with other people and they say, oh, I'm not 394 00:19:31,560 --> 00:19:33,840 Speaker 4: quite sure that's going to work, and you have to 395 00:19:33,920 --> 00:19:36,439 Speaker 4: challenge people and go no, no, things can work for 396 00:19:36,520 --> 00:19:38,640 Speaker 4: Ikea that they can't for anyone else. And I think 397 00:19:38,680 --> 00:19:41,280 Speaker 4: it's that, you know, we call it twinkle in the eye. 398 00:19:41,440 --> 00:19:44,600 Speaker 4: We don't take ourselves too seriously. We have that quirkiness, 399 00:19:44,960 --> 00:19:47,800 Speaker 4: but what we really want to do is be relevant 400 00:19:48,040 --> 00:19:50,680 Speaker 4: in the markets that we operate, and so we can't 401 00:19:50,720 --> 00:19:53,080 Speaker 4: just go, yes, we're Swedish, but we can't just come 402 00:19:53,080 --> 00:19:56,520 Speaker 4: in and be like, you know, enforce our Swedishness on everyone. 403 00:19:56,560 --> 00:20:00,359 Speaker 4: It has to work for where we are. So we 404 00:20:00,400 --> 00:20:03,280 Speaker 4: spend a lot of time. You may have seen our Life. 405 00:20:03,119 --> 00:20:03,840 Speaker 1: At Home report. 406 00:20:04,000 --> 00:20:06,720 Speaker 4: We went into five hundred homes when we first got here, 407 00:20:07,520 --> 00:20:10,400 Speaker 4: and we just asked people like, how do you live, 408 00:20:10,720 --> 00:20:12,679 Speaker 4: how would you like to live, what don't you like 409 00:20:12,720 --> 00:20:16,080 Speaker 4: about your house, what would you really dream for? And 410 00:20:16,280 --> 00:20:19,560 Speaker 4: a lot of those insights go into how we Kiwi 411 00:20:19,560 --> 00:20:22,240 Speaker 4: Fi are marketing because we want it to be authentic, 412 00:20:22,440 --> 00:20:24,480 Speaker 4: we want it to be real, and we talk about 413 00:20:24,480 --> 00:20:28,760 Speaker 4: solutions a lot. We're not here to again tell anyone 414 00:20:28,800 --> 00:20:31,440 Speaker 4: how to live. We're here to understand how people live 415 00:20:31,480 --> 00:20:33,399 Speaker 4: and then go, oh, this is what we might do 416 00:20:33,480 --> 00:20:36,000 Speaker 4: for you. So that's been a lot of it as well. 417 00:20:36,080 --> 00:20:39,679 Speaker 4: So yes, making sure we've got the kiwi twinkle in 418 00:20:39,720 --> 00:20:40,680 Speaker 4: the eye has been really. 419 00:20:40,680 --> 00:20:44,080 Speaker 2: Well, what's more kwi than a house Patty, Well, tell. 420 00:20:43,920 --> 00:20:44,800 Speaker 4: Me about that. 421 00:20:44,960 --> 00:20:46,240 Speaker 1: Oh goodness me. 422 00:20:46,359 --> 00:20:48,840 Speaker 4: It's been so much fun a house party and a 423 00:20:48,880 --> 00:20:53,399 Speaker 4: garage party as well, and we had the Sunday beachside 424 00:20:53,520 --> 00:20:59,199 Speaker 4: chills yesterday, so it's just been incredible. We wanted to 425 00:20:59,240 --> 00:21:02,760 Speaker 4: create the exc on top of the excitement and say 426 00:21:02,880 --> 00:21:05,879 Speaker 4: to all of New Zealand's were so happy to be here, 427 00:21:06,040 --> 00:21:09,920 Speaker 4: so you know, this is our housewarming, and wanted to 428 00:21:10,000 --> 00:21:14,119 Speaker 4: celebrate in a way that was New Zealand. So we 429 00:21:14,160 --> 00:21:19,159 Speaker 4: had lots of local artists and we you know, a 430 00:21:19,200 --> 00:21:22,600 Speaker 4: lot of different genres as well. We had house music 431 00:21:22,680 --> 00:21:25,679 Speaker 4: on the first night, a bit of garage music and 432 00:21:25,880 --> 00:21:29,000 Speaker 4: R and B on the second night, and then yesterday 433 00:21:29,240 --> 00:21:32,080 Speaker 4: was a bit more like funky, a little bit of 434 00:21:32,200 --> 00:21:35,200 Speaker 4: like reggae vibes as well in there. 435 00:21:35,240 --> 00:21:37,600 Speaker 2: But so, did you set up like these house patties 436 00:21:37,640 --> 00:21:39,159 Speaker 2: just with like Ikea stuff. 437 00:21:39,040 --> 00:21:43,920 Speaker 4: In It was just touches of ike Actually, you'll see 438 00:21:43,920 --> 00:21:46,679 Speaker 4: some of the pictures online, but we had a moving 439 00:21:46,800 --> 00:21:50,840 Speaker 4: boxes everywhere, so we had Ikea boxes and inside the 440 00:21:50,840 --> 00:21:54,879 Speaker 4: boxes with soft toys and cuddly toys and at the 441 00:21:55,000 --> 00:21:56,720 Speaker 4: end of the night some of the guests could take 442 00:21:56,760 --> 00:22:01,720 Speaker 4: them home with them and the shark was the big favorite. 443 00:22:01,760 --> 00:22:05,800 Speaker 4: And as people were leaving and they were bartering with 444 00:22:05,920 --> 00:22:08,000 Speaker 4: other guests and they were like, I've got a turtle, 445 00:22:08,160 --> 00:22:11,359 Speaker 4: so do you want my turtle for a shark? And 446 00:22:11,400 --> 00:22:13,640 Speaker 4: we had our Ikea bucket. 447 00:22:13,320 --> 00:22:14,000 Speaker 1: Hats as well. 448 00:22:14,080 --> 00:22:19,359 Speaker 4: Yeah, very I brought three hundred bucket hats over from 449 00:22:19,400 --> 00:22:23,240 Speaker 4: Sweden to New Zealand. They're the last blue ones in 450 00:22:23,280 --> 00:22:26,480 Speaker 4: the world. So we were throwing them into the crowd 451 00:22:26,600 --> 00:22:29,440 Speaker 4: of the dance floors and people were going crazy. But 452 00:22:29,520 --> 00:22:33,919 Speaker 4: this like so limited edition. I can't have one. My 453 00:22:34,040 --> 00:22:36,760 Speaker 4: team had some and I was asking them to take 454 00:22:36,800 --> 00:22:39,080 Speaker 4: it off and give them to the party goers because 455 00:22:39,080 --> 00:22:43,520 Speaker 4: I'm like, no, no, no, these are the excluclusive So 456 00:22:44,000 --> 00:22:48,280 Speaker 4: not much furniture, but just little touches of our merchandise 457 00:22:48,480 --> 00:22:50,040 Speaker 4: that people could get excited about. 458 00:22:50,080 --> 00:22:54,600 Speaker 2: Well, speaking of exclusivity, are there any products that you 459 00:22:54,640 --> 00:22:56,440 Speaker 2: can only buy in New Zealand? 460 00:22:56,680 --> 00:22:57,919 Speaker 1: Now? Oh, the food? 461 00:22:58,520 --> 00:23:01,240 Speaker 4: And again I have tasted of the food yet, so 462 00:23:01,280 --> 00:23:05,880 Speaker 4: I'm super excited. We're going to have lingonberry Pavlova, so 463 00:23:06,160 --> 00:23:12,120 Speaker 4: sparking that debate of who owns the Pavlova. Yeah, well 464 00:23:12,680 --> 00:23:14,520 Speaker 4: can't get it in Australia. 465 00:23:14,000 --> 00:23:18,280 Speaker 2: So can we do that? Obviously Australian and I learned 466 00:23:18,400 --> 00:23:23,480 Speaker 2: very quickly not to question the Pavlova things unless you really. 467 00:23:23,240 --> 00:23:27,080 Speaker 1: Want like a dinner party. Can'd of debate, but Lingoberry Pavlova. 468 00:23:27,160 --> 00:23:30,800 Speaker 4: So that's world first a Lampi and we have fish 469 00:23:30,840 --> 00:23:33,920 Speaker 4: and chips with New Zealand's Hoky, so all of these 470 00:23:33,920 --> 00:23:37,200 Speaker 4: are super exclusive, can't buy them anywhere else in the world. 471 00:23:37,359 --> 00:23:41,320 Speaker 4: So those would be my picks for the very unique 472 00:23:41,359 --> 00:23:43,320 Speaker 4: and exclusive experience. 473 00:23:43,880 --> 00:23:46,399 Speaker 2: Will we be getting the full range here in New Zealand? 474 00:23:46,400 --> 00:23:48,520 Speaker 2: And I know there's often I mean when things open here, 475 00:23:48,560 --> 00:23:50,320 Speaker 2: we're like, oh, we're going to miss out or we're 476 00:23:50,320 --> 00:23:52,359 Speaker 2: going to get all of the stuff from last season. 477 00:23:52,560 --> 00:23:55,280 Speaker 2: You know, that's what everybody ever always says. 478 00:23:56,040 --> 00:23:57,960 Speaker 1: So do we get everything straight off the bat? 479 00:23:58,760 --> 00:24:04,080 Speaker 4: New Zealand will have over seven five hundred products, so 480 00:24:04,160 --> 00:24:07,879 Speaker 4: that's it's not the whole range because that's much much bigger, 481 00:24:07,920 --> 00:24:10,000 Speaker 4: but no one has the whole range. So seven thousand, 482 00:24:10,080 --> 00:24:13,240 Speaker 4: five hundred is like pretty much as many products as 483 00:24:13,320 --> 00:24:14,480 Speaker 4: anyone will get. 484 00:24:14,520 --> 00:24:16,480 Speaker 2: Right, it's just as long as Australia doesn't get more 485 00:24:16,520 --> 00:24:17,000 Speaker 2: than us all. 486 00:24:17,720 --> 00:24:23,080 Speaker 4: And actually we've curated the range for New Zealand, so 487 00:24:23,119 --> 00:24:26,560 Speaker 4: we've actually in going to five hundred homes and looking 488 00:24:26,600 --> 00:24:29,320 Speaker 4: at what New Zealand homes look like and what New 489 00:24:29,440 --> 00:24:34,000 Speaker 4: Zealanders want. We've chosen the range specifically so that seven 490 00:24:34,040 --> 00:24:37,320 Speaker 4: thousand and five hundred isn't randomly selected and just given 491 00:24:37,359 --> 00:24:42,480 Speaker 4: to us. It's what we've often requested or demanded because 492 00:24:42,600 --> 00:24:45,720 Speaker 4: of what we've seen and what we hope and believe 493 00:24:45,840 --> 00:24:47,960 Speaker 4: that New Zealanders will really want and need. 494 00:24:48,160 --> 00:24:50,640 Speaker 2: Oh thanks so much for having a chat with us, Patricia, 495 00:24:50,680 --> 00:24:51,520 Speaker 2: I really appreciate it. 496 00:24:51,760 --> 00:24:52,640 Speaker 4: Thank you for having me. 497 00:24:55,640 --> 00:24:58,840 Speaker 2: That's it for this episode of the Front Page. You 498 00:24:58,880 --> 00:25:02,240 Speaker 2: can read more about today Day's stories an extensive news 499 00:25:02,280 --> 00:25:06,760 Speaker 2: coverage at enzherld dot co dot nz. The Front Page 500 00:25:06,800 --> 00:25:10,000 Speaker 2: is produced by Jane Ye and Richard Martin, who is 501 00:25:10,040 --> 00:25:14,760 Speaker 2: also our editor. I'm Chelsea Daniels. Subscribe to the Front 502 00:25:14,760 --> 00:25:18,280 Speaker 2: Page on iHeartRadio or wherever you get your podcasts, and 503 00:25:18,400 --> 00:25:21,760 Speaker 2: tune in tomorrow for another look behind the headlines.