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Speaker 1: Forget the hard liquor or getting legless. One in every

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Speaker 1: four KEYWI adult are sorry. Four UK adults are now

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Speaker 1: doing what they call zebra stripping. And it's nothing to

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Speaker 1: do with animals or strippers. It's the act of having

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Speaker 1: one alcoholic drink followed by a low or a zero

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Speaker 1: equivalent and then repeating the process. So could we soon

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Speaker 1: be seeing this? I suppose you'd call it a health trend.

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Speaker 2: Here.

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Speaker 1: Virginia Nichols is the New Zealand Alcohol Beverages Council Executive

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Speaker 1: director and is with me this morning. Virginia, good morning

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Speaker 1: to you.

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Speaker 2: Yeah, good morning Ryan.

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Speaker 1: Would you call this a healthy thing? I suppose it's

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Speaker 1: less damaging. But if you're having a water in between

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Speaker 1: every beer, well.

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Speaker 2: Look it's absolutely healthy because you're alternating with low and

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Speaker 2: no alcohol products. But don't underestimate as well that social

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Speaker 2: connections are vital for our health and wellbeing, and restaurants,

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Speaker 2: clubs and pubs play a unique role in bringing people together.

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Speaker 2: So I think that's something really important that positive effects

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Speaker 2: shouldn't be overlooked.

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Speaker 1: And what are people? I mean, is this going to

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Speaker 1: affect Do you think sales of alcohol and non alcohol

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Speaker 1: products in New Zealand. You know, is this going to

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Speaker 1: be a trend that takes off.

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Speaker 2: Well, it is taking off now and it has for

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Speaker 2: some period of time. And I think it's introducing the

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Speaker 2: way that we're drinking now. We're drinking in a very

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Speaker 2: different way. And I mean, I think the growth, particularly

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Speaker 2: the Noah low alcol drinks has been driven by a

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Speaker 2: trend of moderation. In recent years, the breweries, distilleries and

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Speaker 2: wine makers in New Zealand of invested in innovation to

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Speaker 2: enhance in NOO and low alcohol beer, wine and spirit.

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Speaker 2: There's greater choice out there. But I think the important

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Speaker 2: thing here is better for lavor and I think that's

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Speaker 2: what's entosting. If you like our drinkers in New Zealand

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Speaker 2: to drink in a pretty responsible way.

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Speaker 1: Yeah. Actually, I've just been told Virginia in my ear

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Speaker 1: that it's not zebra stripping. It's zebra striping apparently.

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Speaker 2: Yeah, that's right.

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Speaker 1: Sorry for confusing that. What I like to do is

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Speaker 1: buy a six pack of low car beers. I started

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Speaker 1: drinking low car beers just to keep the belly in check.

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Speaker 1: And then I will I some either zero alcohol or

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Speaker 1: some fizzy drinks or something to have afterwards, because you

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Speaker 1: still want to have a bit more to drink, but

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Speaker 1: you don't necessarily want to hangover.

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Speaker 2: Yeah. Absolutely, and I certainly agree with that. I mean,

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Speaker 2: across the New Zealand adult population, what we're finding is

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Speaker 2: we're seeing the rise of low and non alcohol drinks.

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Speaker 2: And what we're finding from independent consumer research, fifty five

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Speaker 2: percent of respondent said they actually drank low alcohol beverages

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Speaker 2: in the last year, up from forty percent four years ago.

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Speaker 2: So many reasons why we're doing it, and some of

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Speaker 2: them might be what you've just talked about, Ryan, but

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Speaker 2: things like you know, because you're driving, tracking beverage consumption,

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Speaker 2: health and wealth being reasons, and for a lower calorie drink. Yeah.

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Speaker 1: Interesting, interesting, isn't it. I mean people are obviously wanting

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Speaker 1: to have fun but also keep fit these days, aren't they. Virginia,

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Speaker 1: thank you for that, No, thank you, appreciate your time.

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Speaker 1: Virginia Nichols, who is with the New Zealand Alcohol Beverages Council.

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Speaker 1: I really want to come up with a definition for

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Speaker 1: zebra stripping there. I think we should still clear of that.

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Speaker 1: Its something to do with animals. I don't know, something

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Speaker 1: maybe a bit weird or is it taking your clothes

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Speaker 1: off while walking across the pedestrian cross. He's a good one.

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Speaker 1: Not recommended for you today, New Zealand. Don't go and

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Speaker 1: do that, but you want to keep you want to

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Speaker 1: keep thaying I'd rather get my calories from Paster than

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Speaker 1: booze personally. For more from the Mic Asking Breakfast, listen

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Speaker 1: live to news talks. It'd be from six am weekdays,

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Speaker 1: or follow the podcast on iHeartRadio.