1 00:00:00,040 --> 00:00:02,160 Speaker 1: Our cycle trails are working. These are the great rides. 2 00:00:02,200 --> 00:00:04,240 Speaker 1: They're pumping one point to eight billion. We find out 3 00:00:04,240 --> 00:00:07,200 Speaker 1: this morning into regional New Zealand visitors spending up thirty 4 00:00:07,200 --> 00:00:09,680 Speaker 1: five percent on five years ago. Janet perty are interesting 5 00:00:09,720 --> 00:00:12,639 Speaker 1: in the international tourists make up seventeen percent of all 6 00:00:12,680 --> 00:00:14,880 Speaker 1: trips now. Janet Perty is the cycle trails to youth 7 00:00:14,920 --> 00:00:18,119 Speaker 1: for executive and is with this Janet morning I've cured 8 00:00:18,160 --> 00:00:21,239 Speaker 1: to mic not a criticism, but seventeen percent strikes me 9 00:00:21,280 --> 00:00:22,880 Speaker 1: as a small number. I would have thought they'd be 10 00:00:22,880 --> 00:00:25,720 Speaker 1: more international, So it's all basically locals enjoying this. 11 00:00:26,760 --> 00:00:30,400 Speaker 2: Well. Actually, when the borders were closed obviously we didn't 12 00:00:30,440 --> 00:00:32,440 Speaker 2: have any internationals coming in, so it's actually a big 13 00:00:32,479 --> 00:00:38,040 Speaker 2: increase from the last five years. And whilst a's seventeen percent, 14 00:00:38,080 --> 00:00:40,960 Speaker 2: it's actually a twenty eight percent of that one point 15 00:00:40,960 --> 00:00:44,040 Speaker 2: to eight billion, so they actually bring in even more money. 16 00:00:44,080 --> 00:00:47,320 Speaker 2: They spend about one thousand dollars more than our domestic visitors. 17 00:00:47,640 --> 00:00:49,839 Speaker 1: That's encouraging. So you will say, when I get you 18 00:00:49,880 --> 00:00:52,320 Speaker 1: back on in five years time, that number internationals will 19 00:00:52,360 --> 00:00:54,160 Speaker 1: go up because they are spenders, aren't. 20 00:00:53,920 --> 00:00:58,360 Speaker 2: They absolutely, And you know we're saying we're marketing into Australia, 21 00:00:58,400 --> 00:01:01,520 Speaker 2: we're marketing into the States, so our plan is to 22 00:01:01,560 --> 00:01:04,720 Speaker 2: bring a lot more internationals here to do our cycle trails. 23 00:01:04,840 --> 00:01:07,959 Speaker 1: How do you market Do you market cycling or do 24 00:01:08,000 --> 00:01:13,200 Speaker 1: you market the region or outback or adventure tourism. 25 00:01:14,800 --> 00:01:18,479 Speaker 2: We're actually specifically marketing the great right, but the regional 26 00:01:18,560 --> 00:01:22,680 Speaker 2: tourism organizations will be marketing come to a region and 27 00:01:22,720 --> 00:01:24,840 Speaker 2: we're looking at that as well. You know, come to 28 00:01:24,920 --> 00:01:28,720 Speaker 2: Central Otago is about five great rides there. It's a 29 00:01:28,760 --> 00:01:31,640 Speaker 2: really good place to base yourself and golf and have 30 00:01:31,760 --> 00:01:36,080 Speaker 2: these cycling adventures. So there's a lot of interest. The 31 00:01:36,400 --> 00:01:39,759 Speaker 2: global sort of market is estimated to be two hundred 32 00:01:39,760 --> 00:01:44,320 Speaker 2: and thirty four billion US dollars in twenty and thirty, 33 00:01:44,400 --> 00:01:46,600 Speaker 2: so you know we want a piece of that, of course. 34 00:01:46,640 --> 00:01:46,840 Speaker 2: You do. 35 00:01:47,080 --> 00:01:48,720 Speaker 1: Good summer lined up, Janet. 36 00:01:49,200 --> 00:01:51,120 Speaker 2: Oh, fantastic. Yeah, I'm hoping to get out on a 37 00:01:51,120 --> 00:01:52,120 Speaker 2: few trails this summer. 38 00:01:52,240 --> 00:01:53,840 Speaker 1: Good on. You're nice to talk to. You appreciate it. 39 00:01:53,880 --> 00:01:56,800 Speaker 1: Janet Perting, who's the New Zealand Cycle Trails Chief executive. 40 00:01:57,040 --> 00:01:59,920 Speaker 1: For more from the Mike Asking Breakfast, listen live to 41 00:02:00,080 --> 00:02:03,120 Speaker 1: News Talk set B from six am weekdays, or follow 42 00:02:03,160 --> 00:02:04,720 Speaker 1: the podcast on iHeartRadio