1 00:00:00,360 --> 00:00:02,600 Speaker 1: Ever do for see how now nature Baby is going 2 00:00:02,680 --> 00:00:04,440 Speaker 1: to have another crack at the US market. If you've 3 00:00:04,440 --> 00:00:08,280 Speaker 1: had a baby in you know, the last couple of decades, 4 00:00:08,480 --> 00:00:12,200 Speaker 1: you'll know these guys really lovely, organic, fancy expensive baby. 5 00:00:12,240 --> 00:00:14,680 Speaker 1: We're founded in an Auckland Flatten nineteen ninety nine, are 6 00:00:14,720 --> 00:00:17,319 Speaker 1: now worth millions of dollars. They did actually have a 7 00:00:17,320 --> 00:00:19,840 Speaker 1: full range the US market. They had an online retailer 8 00:00:19,880 --> 00:00:21,880 Speaker 1: that took them in about a decade ago, but then 9 00:00:21,920 --> 00:00:24,360 Speaker 1: that retailer ran into trouble and so the thing ended. 10 00:00:24,520 --> 00:00:27,639 Speaker 1: Jacob Fall is the co founder of nature Baby with 11 00:00:27,680 --> 00:00:28,920 Speaker 1: his wife Gil Journey's with me. 12 00:00:28,960 --> 00:00:31,639 Speaker 2: Now, hey, Jacob, hey, they thanks for having those shows. 13 00:00:31,840 --> 00:00:34,080 Speaker 1: I think thanks for joining us. How's business going, by 14 00:00:34,120 --> 00:00:35,879 Speaker 1: the way, Because it's a tough time out there, and 15 00:00:35,880 --> 00:00:38,880 Speaker 1: I imagine that people when they trimly spending their trimly 16 00:00:38,960 --> 00:00:40,880 Speaker 1: spending on nice stuff like yours. 17 00:00:41,280 --> 00:00:45,000 Speaker 2: Yeah, it's tough. Nature Baby is not immune from the 18 00:00:45,040 --> 00:00:48,320 Speaker 2: financial challenges that we've seen lights through the market, but 19 00:00:48,479 --> 00:00:51,960 Speaker 2: we are seeing lots of green shoots. So I think 20 00:00:52,200 --> 00:00:55,760 Speaker 2: nature Baby is a market suffers. I think when interest 21 00:00:55,840 --> 00:00:58,160 Speaker 2: rates go up, so the household spending comes down. But 22 00:00:58,280 --> 00:01:01,200 Speaker 2: I think we're nate. Maybe people are buying into that 23 00:01:01,240 --> 00:01:03,400 Speaker 2: fact that, you know, maybe it lats a bit longer, 24 00:01:03,520 --> 00:01:05,040 Speaker 2: or maybe they can pass it down or there's a 25 00:01:05,040 --> 00:01:07,919 Speaker 2: bit more value there. So we're still seeing strong sales 26 00:01:08,160 --> 00:01:10,199 Speaker 2: and we're up on last year. So it's good. 27 00:01:10,319 --> 00:01:12,760 Speaker 1: Oh that's brilliant. So you're going to go into the 28 00:01:12,880 --> 00:01:15,559 Speaker 1: US with this company many moons? Who are these guys? 29 00:01:16,400 --> 00:01:19,160 Speaker 2: These are a really interesting company. They approach us about 30 00:01:19,200 --> 00:01:23,520 Speaker 2: four years ago, straight out of Columbia Business School, and 31 00:01:23,920 --> 00:01:27,080 Speaker 2: they were mature students that were involved in other industries 32 00:01:27,240 --> 00:01:30,360 Speaker 2: and they had this idea to set up at first 33 00:01:30,920 --> 00:01:34,199 Speaker 2: higher business. So they would buy organic and natural baby 34 00:01:34,200 --> 00:01:36,840 Speaker 2: products and they would hire it out, and then quite 35 00:01:36,959 --> 00:01:42,320 Speaker 2: quickly they pivot to pivoted to reselling, and now they've 36 00:01:42,319 --> 00:01:46,160 Speaker 2: set up a hub and they take baby products back 37 00:01:46,160 --> 00:01:48,520 Speaker 2: and distribute them across the US. 38 00:01:48,800 --> 00:01:51,200 Speaker 1: Yeah, so is this what you're talking about? Is they're 39 00:01:51,240 --> 00:01:54,360 Speaker 1: like recycling of clothing where they'll sell the product first 40 00:01:54,360 --> 00:01:56,600 Speaker 1: of all in an affluent suburb, and then when the 41 00:01:56,640 --> 00:01:59,080 Speaker 1: family's finished having the babies, they bring it back. These 42 00:01:59,120 --> 00:02:01,200 Speaker 1: guys will restore them product and then they will rent 43 00:02:01,200 --> 00:02:04,000 Speaker 1: it out or salad at maybe a less affluent suburb. 44 00:02:04,600 --> 00:02:07,160 Speaker 2: Exactly exactly, So I think you hit the nail on 45 00:02:07,160 --> 00:02:10,160 Speaker 2: the head. In terms of organic it's often seen as luxury. 46 00:02:10,639 --> 00:02:13,040 Speaker 2: By they're turning that around and seeing it it's quality 47 00:02:14,560 --> 00:02:16,720 Speaker 2: and that it can last up to eight times. And 48 00:02:16,760 --> 00:02:20,120 Speaker 2: they tested other labels, so other labels were lasting about 49 00:02:20,160 --> 00:02:24,680 Speaker 2: two weirs before they had to recycle them, whereas nature 50 00:02:24,680 --> 00:02:26,960 Speaker 2: Baby was lasting up to about eight babies. So if 51 00:02:26,960 --> 00:02:31,000 Speaker 2: you took a garment that costs, say ten dollars, and 52 00:02:31,040 --> 00:02:33,720 Speaker 2: you could wear it once or twice, that's five dollars 53 00:02:33,800 --> 00:02:35,880 Speaker 2: per use. Whereas you take nature Baby, which is a 54 00:02:35,880 --> 00:02:39,040 Speaker 2: lot higher, let's say thirty five dollars, but you can 55 00:02:39,040 --> 00:02:41,760 Speaker 2: wear it eight times, so per use that was only 56 00:02:41,800 --> 00:02:44,880 Speaker 2: four dollars. So it's long long term, it's actually cheaper. 57 00:02:45,600 --> 00:02:48,320 Speaker 1: Yeah, thank you. And are you doing a similar thing 58 00:02:48,320 --> 00:02:50,440 Speaker 1: in New Zealand? Now? Did I read that you're also 59 00:02:50,480 --> 00:02:51,920 Speaker 1: going to sort of like recycle clothing. 60 00:02:52,639 --> 00:02:54,400 Speaker 2: Yes, So we were just about to launch it on 61 00:02:54,440 --> 00:02:57,120 Speaker 2: Thursday this week where we're running a take back scheme 62 00:02:57,240 --> 00:03:01,000 Speaker 2: where we will take pre love thing Baby product back 63 00:03:01,440 --> 00:03:04,440 Speaker 2: and then we'll give the customer recruitit to spend on 64 00:03:04,760 --> 00:03:07,840 Speaker 2: you and then we'll take that product and put it 65 00:03:07,880 --> 00:03:09,200 Speaker 2: into a resale market. 66 00:03:09,280 --> 00:03:10,480 Speaker 1: How much are you going to give me for my 67 00:03:10,560 --> 00:03:12,080 Speaker 1: old products, Jacob A lot. 68 00:03:14,480 --> 00:03:16,600 Speaker 2: I've heard how much you've got here that so we're 69 00:03:16,600 --> 00:03:18,680 Speaker 2: trying to we're running it as a business model, so 70 00:03:18,680 --> 00:03:22,120 Speaker 2: we're giving it's twenty percent. So we researched it. We 71 00:03:22,160 --> 00:03:25,040 Speaker 2: looked at Noody Jeans, and we looked at Patagonia, and 72 00:03:25,120 --> 00:03:27,680 Speaker 2: so we're going to give twenty percent back that you 73 00:03:27,680 --> 00:03:31,440 Speaker 2: can use on you and then we're looking at then 74 00:03:32,160 --> 00:03:34,760 Speaker 2: reselling that product. And so I think at the end 75 00:03:34,840 --> 00:03:38,240 Speaker 2: we net out because the cost of running a pre 76 00:03:38,400 --> 00:03:41,880 Speaker 2: love recycled program actually has quite a high cost to it. 77 00:03:42,080 --> 00:03:44,480 Speaker 2: But we're determined to look at how we can make 78 00:03:44,520 --> 00:03:48,400 Speaker 2: that work so the customers are getting that just can't upfront, 79 00:03:48,520 --> 00:03:50,560 Speaker 2: and then we're able to then take that into a 80 00:03:50,560 --> 00:03:52,520 Speaker 2: resale market and make a business of that as well. 81 00:03:52,800 --> 00:03:55,600 Speaker 1: So I should have a lot you mean a lot 82 00:03:55,600 --> 00:03:57,480 Speaker 1: of money when I'm finished selling all my stuff back 83 00:03:57,480 --> 00:03:57,760 Speaker 1: to you. 84 00:03:58,080 --> 00:04:00,600 Speaker 2: A lot of a lot of product. Ye to get 85 00:04:00,640 --> 00:04:00,920 Speaker 2: it back. 86 00:04:00,960 --> 00:04:03,600 Speaker 1: I'll tell you what you made my month. The other day, 87 00:04:03,640 --> 00:04:05,760 Speaker 1: I was walking down the down on the waterfront and 88 00:04:05,800 --> 00:04:07,800 Speaker 1: I came across the nature Baby Saale Like I hadn't 89 00:04:07,800 --> 00:04:11,760 Speaker 1: seen the adverts or anything like that, mate, I just honestly, 90 00:04:11,840 --> 00:04:13,400 Speaker 1: I am still on the dope of meine high from 91 00:04:13,400 --> 00:04:15,320 Speaker 1: all the stuff I got for ten dollars from you guys. 92 00:04:15,440 --> 00:04:20,000 Speaker 2: A fantastic Yeah, we love it. You love what we 93 00:04:20,760 --> 00:04:24,000 Speaker 2: love those those events where we can we're getting in 94 00:04:24,000 --> 00:04:25,800 Speaker 2: front of customers, and I mean to be honest, it 95 00:04:25,920 --> 00:04:29,240 Speaker 2: is a higher price, and we're trying to look at 96 00:04:29,360 --> 00:04:32,880 Speaker 2: programs like that, which is essentially outlet stock, so that's 97 00:04:33,160 --> 00:04:37,000 Speaker 2: over stocks for whatever reason and pre loved and so 98 00:04:37,040 --> 00:04:41,560 Speaker 2: we can access give access to all customers. So rather 99 00:04:41,600 --> 00:04:46,160 Speaker 2: than just having this organic as luxury, it's organicas quality 100 00:04:46,320 --> 00:04:50,240 Speaker 2: that we can sell all the way through. Yeah. 101 00:04:50,279 --> 00:04:52,520 Speaker 1: Good stuff, man, Best of luck with us, the FORERANGEO 102 00:04:52,560 --> 00:04:54,560 Speaker 1: the US market. I really hope it goes well for you. 103 00:04:54,600 --> 00:04:58,160 Speaker 1: Jacob Jacob for Nature Baby, co founder. For more from 104 00:04:58,240 --> 00:05:01,520 Speaker 1: Heather Duplessy, Allen Drive and Live to news Talks, it'd 105 00:05:01,520 --> 00:05:05,600 Speaker 1: be from four pm weekdays, or follow the podcast on iHeartRadio.