1
00:00:00,440 --> 00:00:04,400
Speaker 1: Entertainment of extravagant proportions today at Super Bowl fifty nine.

2
00:00:04,440 --> 00:00:07,640
Speaker 1: On the field, the Philadelphia Philadelphia Eagles have smashed the

3
00:00:07,720 --> 00:00:10,400
Speaker 1: Kansas City Chiefs for.

4
00:00:10,440 --> 00:00:14,640
Speaker 2: The second time, defensing Barty Telphy is head into Philadelphia

5
00:00:15,240 --> 00:00:17,959
Speaker 2: Eagles clive in Super Bowl fifty nine.

6
00:00:19,040 --> 00:00:21,759
Speaker 1: And off the field, we've seen expensive ads and a

7
00:00:21,800 --> 00:00:25,520
Speaker 1: supersized halftime show. Fresh from a five Grammy sweep, Kendrick

8
00:00:25,600 --> 00:00:28,560
Speaker 1: Lamar took the stage for one of the most watched

9
00:00:28,640 --> 00:00:32,159
Speaker 1: moments on TV to debrief on how it went. Executive

10
00:00:32,200 --> 00:00:36,720
Speaker 1: music editor at Variety Jim Asla joins me, Now, hi, Jim.

11
00:00:37,000 --> 00:00:39,160
Speaker 2: Good evening, good morning, whatever it is there.

12
00:00:39,320 --> 00:00:43,040
Speaker 1: Yeah, it's evening for us. Thank you for being with us.

13
00:00:43,120 --> 00:00:46,200
Speaker 1: So Kendrick Lamar promised a storytelling. Did he deliver?

14
00:00:47,600 --> 00:00:50,640
Speaker 2: He most certainly did. He delivered what maybe the final

15
00:00:50,720 --> 00:00:54,280
Speaker 2: chapter in his I mean he dominated Drake the way

16
00:00:54,360 --> 00:00:57,360
Speaker 2: that the Chiefs dominat or the Eagles dominated the Chiefs,

17
00:00:57,600 --> 00:00:59,760
Speaker 2: you know. I mean it was like Drake gave up

18
00:00:59,800 --> 00:01:03,760
Speaker 2: so long ago, and Kendrick didn't deliver the line. Everybody

19
00:01:03,840 --> 00:01:05,920
Speaker 2: was waiting for him too, because there would have been

20
00:01:05,959 --> 00:01:09,200
Speaker 2: lawsuits and things like that. But he did all the

21
00:01:09,200 --> 00:01:12,160
Speaker 2: rest of it, and he referenced it. He said something like,

22
00:01:12,319 --> 00:01:14,920
Speaker 2: I want to play their favorite song, but they always sue.

23
00:01:15,240 --> 00:01:18,039
Speaker 2: And at the very end, not everybody noticed this in

24
00:01:18,080 --> 00:01:21,080
Speaker 2: the audience, you know, the light up wristbands. They have

25
00:01:22,160 --> 00:01:25,919
Speaker 2: a bunch of fans were seated. So it's spelled game over,

26
00:01:26,319 --> 00:01:29,040
Speaker 2: which it kind of is. And Drake is touring Australia

27
00:01:29,120 --> 00:01:30,080
Speaker 2: right now. How about that?

28
00:01:30,680 --> 00:01:32,480
Speaker 1: How many people tuned in for this one?

29
00:01:33,480 --> 00:01:35,440
Speaker 2: Oh? I don't even know, but it's it. I think

30
00:01:35,440 --> 00:01:39,840
Speaker 2: it is the single most watched television program in the world.

31
00:01:40,280 --> 00:01:43,600
Speaker 2: Is that possible? I think it is. It definitely is

32
00:01:43,640 --> 00:01:46,600
Speaker 2: in the United States, and it's the biggest stage for

33
00:01:47,720 --> 00:01:49,680
Speaker 2: a musical artist. There's nothing bigger.

34
00:01:50,080 --> 00:01:53,360
Speaker 1: It's interesting because when you look at TV viewership more generally,

35
00:01:53,440 --> 00:01:55,400
Speaker 1: it's on the DP line, right, But when you look

36
00:01:55,400 --> 00:01:57,560
Speaker 1: at the NFL, when you look at Super Bowl, they

37
00:01:57,680 --> 00:02:00,680
Speaker 1: are breaking records every time I do it. So what

38
00:02:00,720 --> 00:02:02,000
Speaker 1: are they getting right?

39
00:02:03,600 --> 00:02:06,400
Speaker 2: Well, the difference is the only thing that young people

40
00:02:06,560 --> 00:02:11,799
Speaker 2: watch on broadcast television is sports, and that's because that's

41
00:02:11,840 --> 00:02:13,839
Speaker 2: where it is. Sure you can watch online, but that's

42
00:02:13,880 --> 00:02:16,040
Speaker 2: going through the networks. And I'm sure they managed to

43
00:02:16,440 --> 00:02:19,680
Speaker 2: count it in some way. Television is unquestionably on the

44
00:02:19,680 --> 00:02:23,919
Speaker 2: decline in TV ratings, which people, especially Donald Trump, still

45
00:02:23,960 --> 00:02:26,480
Speaker 2: act like are still such a big deal. They are not.

46
00:02:27,120 --> 00:02:31,240
Speaker 2: That's not where the audience is, especially young audience. They're

47
00:02:31,240 --> 00:02:34,079
Speaker 2: online and they're on social media, so that's where your

48
00:02:34,080 --> 00:02:34,960
Speaker 2: real impact is.

49
00:02:35,919 --> 00:02:38,080
Speaker 1: Jim, thank you very much for that. Jim Aswade with

50
00:02:38,160 --> 00:02:42,040
Speaker 1: US executive Music editsor at Variety talking about the super Bowl.

51
00:02:42,639 --> 00:02:45,840
Speaker 2: For more from Hither duplessy Ellen Drive, listen live to

52
00:02:45,919 --> 00:02:48,960
Speaker 2: news talks. It'd be from four pm weekdays, or follow

53
00:02:49,000 --> 00:02:50,760
Speaker 2: the podcast on iHeartRadio.