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Speaker 1: At what cost of living crisis? How about our obsession

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Speaker 1: with pets. We're now spending one point eight billion a

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Speaker 1: year on them. That's insurance, food, grooming, daycare, and luxuries.

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Speaker 1: New niche businesses are booming from boutique pet stores are portraits, portraits, physiotherapy.

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Speaker 1: Mark Betty is a founder of Dogs In and is

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Speaker 1: with us Mark morning. Yeah, Mike don well, thank you.

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Speaker 1: Is this new issuer of we always been obsessed spent

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Speaker 1: big money?

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Speaker 2: Yeah?

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Speaker 3: No, I think it comes down to the why. And

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Speaker 3: the why is that the bonding hormone oxidosin. You know,

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Speaker 3: we have the similar levels of oxytocin as we have

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Speaker 3: between kids and ourselves, and so of course that bonds us.

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Speaker 3: Of course, the juvenilized cats and dogs, so they've become

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Speaker 3: much more childlike, and so you know, it's really a

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Speaker 3: surrogate parent child relationship. And so that's what drives us

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Speaker 3: to spend you know, about one thousand and two thousand

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Speaker 3: for a dog and about a grand for a cad

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Speaker 3: a year, you know, so you're talking about you know

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Speaker 3: about and for a human it's more like fifteen to

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Speaker 3: twenty thousand per child. So it's probably somewhat relative yeah.

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Speaker 1: That's would most of that stuff be though, once you

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Speaker 1: take the food and the grooming and stuff out, which

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Speaker 1: is necessary, it would insurance be the killer. I mean,

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Speaker 1: there's a lot of that insurance because that's expensive.

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Speaker 3: Yeah, it can be expensive. Although you know when you

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Speaker 3: had a friend who had a crucial liqument operation for

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Speaker 3: ten grand the other day, so probably insurance isn't stupid,

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Speaker 3: so you know, in of course, the medical system in

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Speaker 3: the animal world is not subsidized like the human one,

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Speaker 3: so it costs probably more to do healthcare and animals.

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Speaker 3: But yeah, there's definitely a push, you know for those

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Speaker 3: who have the money to spend on what i'd call

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Speaker 3: wants rather than needs, and I'd like to see them

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Speaker 3: focus more on the needs and make sure they get

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Speaker 3: what they need.

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Speaker 1: The luxuries, the luxuries that'd be a city thing. I mean,

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Speaker 1: you know, I spend part of my time in the

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Speaker 1: country and there are no luxuries and dogs in the country.

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Speaker 1: I mean, they're working animals, and you know they're normally treated.

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Speaker 1: As you get to the city, we all go nuts.

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Speaker 3: Correct, Yeah, yeah, I mean, and then it's also you

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Speaker 3: know in the other socioeconomic you know, look the figures

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Speaker 3: and you can see who's spending the money and those

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Speaker 3: who have got the money. And but at the end

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Speaker 3: of the day, you know, as I said, we do

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Speaker 3: see them as their children, particularly people who don't have children,

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Speaker 3: and they're there's Sarah good children there.

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Speaker 1: You know.

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Speaker 3: It's quite easy, of course to want to spend and

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Speaker 3: and looking after and even spoil them. And that's okay

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Speaker 3: to a degree. But yeah, you folks on what folks

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Speaker 3: on the needs right good advice.

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Speaker 1: Exactly good advice. Mike nice to catch up Make Vitty,

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Speaker 1: founder of dogs in So the next question is do

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Speaker 1: you buy your dog Christmas gift? So that's the next question.

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Speaker 1: Isn't because it's stupid. It's no, it's stupid because the

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Speaker 1: dog doesn't know it's Christmas and it's not interested in

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Speaker 1: the Christmas gift.

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Speaker 2: And certainly it's interested in the Christmas gift. Don't worry

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Speaker 2: about that if you if he's not interested, you even

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Speaker 2: bought the right gift, you know, I reckon.

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Speaker 1: So you so obvious you've given yourself away with your

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Speaker 1: cockerdoodle do and so you buy it.

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Speaker 2: Also, yeah, I know, I completely disagree about It's on

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Speaker 2: the same level as your kids. I like my dog.

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Speaker 1: Way more than the kids.

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Speaker 2: Yeah, I agree, the whole different league.

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Speaker 1: Yeah, they fit in completely differently. So do you do.

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Speaker 1: You wish your dog a happy birthday? And we did

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Speaker 1: this the other day, wish our dog a happy birthday

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Speaker 1: and they just look at you the same way they

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Speaker 1: look at you. I could be going poos and they

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Speaker 1: look at you the same way as if you say

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Speaker 1: have a birthday, don't they there's no different. I Yet

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Speaker 1: you're doing that and then you buy them a Christmas

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Speaker 1: gift and you're surprised they don't want to unwrap it.

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Speaker 1: They'll sniff around it, and if it's something to eat,

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Speaker 1: they'll eat it, and if it's nothing to eat, they won't.

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Speaker 1: It's how dogs work.

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