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Speaker 1: Now, what is blaming consumers for the company's decision to

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Speaker 1: stop using Kiwi peaches or at least cut back on it.

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Speaker 1: It's his demand for New Zealand grown can fruit has dropped,

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Speaker 1: with shoppers more inclined to buy cheaper imports, and so

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Speaker 1: it's encouraged us to buy local. Jisica Walker is consuming

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Speaker 1: New Zealand's acting head of Research and Advocacy and with

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Speaker 1: us how low Jisica Hi, Heather, do you think encouraging

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Speaker 1: us to buy locally produced is going to work?

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Speaker 2: It's really interesting because we know right now price is

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Speaker 2: trumping absolutely everything else, and so we do lots of

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Speaker 2: research around consumer sentiments, not specifically around fruit and vegetable,

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Speaker 2: but just in general. And what we're seeing is the

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Speaker 2: percentage of people saying that locally owned when as being

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Speaker 2: a purchase in consideration, we're seeing that drop off massively.

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Speaker 2: At the same time, we're seeing concerns about price cost

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Speaker 2: of food and groceres ratchet up to the point that

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Speaker 2: you know in our latest supermarket survey, and more and

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Speaker 2: more people are cutting back on f and veg and

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Speaker 2: meat altogether. So I'm not surprised to see that if

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Speaker 2: it's a case of having cheaper tend or no tinned

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Speaker 2: fruit than they're going for the cheap eruption.

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Speaker 1: At what point do you think how much more would

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Speaker 1: we pay for local before we stop paying more for local?

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Speaker 1: Do you know what I mean?

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Speaker 2: Yeah? Yeah, So that's really interesting. And as I say, so,

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Speaker 2: we've been looking at goods in general, so not specifically

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Speaker 2: tinned fruit. But we've said only five percent of people

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Speaker 2: have told us that they're willing to pay a lot more,

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Speaker 2: and about fourteen percent of people have said that this

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Speaker 2: is a consideration. So I think there are definitely people

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Speaker 2: in the market who are willing to pay more for

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Speaker 2: a local or what would be a premium product, but

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Speaker 2: for most people it's just about stucking the pantry and

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Speaker 2: so sadly right now, price trumps everything.

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Speaker 1: Okay, I mean, part of the reason I don't think

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Speaker 1: this is going to work from what he is and

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Speaker 1: they're only giving it a very half hearted a team.

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Speaker 1: But part of the reason I don't think it's going

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Speaker 1: to work is because buy New Zealand Made has never

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Speaker 1: actually worked, does it.

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Speaker 2: So just talking to your producer and I always have

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Speaker 2: ten peaches in my pantry, and I'll be honest I've

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Speaker 2: never looked at where they come from, so it's not

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Speaker 2: a purchasing consideration of mine. But even today we've had

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Speaker 2: emails from somebody saying that outraged by this decision because

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Speaker 2: for them, the most important thing is New Zealand made.

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Speaker 2: And so there's definitely going to be a subset of

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Speaker 2: consumers that once these hawks bay beautiful peaches that were

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Speaker 2: growing down the road that you can see in the orchards,

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Speaker 2: and so yeah, I can understand why some people are

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Speaker 2: outraged by their decision. So New Zealand made for a

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Speaker 2: subset of consumers is a really important factor. But as

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Speaker 2: I say, right now, for the vast majority, that's not

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Speaker 2: even a consideration.

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Speaker 1: Do you have any view as to whether we are

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Speaker 1: seeing China dumping peaches.

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Speaker 2: Again? Really interesting? So this is the concept that I

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Speaker 2: wasn't aware of until this afternoon, and we're looking at

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Speaker 2: the peach situation, and it seems like what is a

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Speaker 2: well within the rights you know, to be asking mb

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Speaker 2: to looking to this, because it sounds like there's been

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Speaker 2: an influx of much cheaper product, which of course is

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Speaker 2: going to have an impact on the domestic market. And

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Speaker 2: so it sounds like in the past different countries dumping

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Speaker 2: things here has led to Levey's been put on and

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Speaker 2: so it'd be interesting to see if this request does

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Speaker 2: lead to a levy of more Chinese peaches and what

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Speaker 2: that would do for the domestic market.

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Speaker 1: Yeah, thanks very much, Jessica, I appreciate. That's Jessica Walker,

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Speaker 1: consuming New Zealand's acting head of Research and Advocacy. So

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Speaker 1: what there is a suspicion, It may be possible the

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Speaker 1: reason that we have such cheap peaches and there is

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Speaker 1: I'm just say a suspicion. No more than that is

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Speaker 1: because China may bee dumping peaches in New Zealand. So

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Speaker 1: what is went to MB, I think maybe about twenty

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Speaker 1: twenty three, asked them to take a look at it.

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Speaker 1: They looked at it, they said no, there's no evidence

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Speaker 1: that China is dumping because we just can't find it.

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Speaker 1: So they close that investigation moved on. It looks like

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Speaker 1: what he has gone back to MB again this year,

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Speaker 1: just a few months ago and ask them to look

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Speaker 1: at it again. Possible that that is what's happening, but

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Speaker 1: it doesn't. At this stage MB hasn't found anything. If

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Speaker 1: MB finds something, then we start adding some anti dumping

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Speaker 1: levies on which we were actually doing on Chinese peaches

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Speaker 1: until twenty seventeen. In sor it's a possibility as well.

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