1 00:00:00,120 --> 00:00:03,680 Speaker 1: Will of Wearable Arts is back executive creative director Brian Burke, 2 00:00:03,720 --> 00:00:05,760 Speaker 1: returning for his fourth show. Now Brian Burke is whether 3 00:00:05,760 --> 00:00:06,920 Speaker 1: it's Brian, very good morning to. 4 00:00:06,880 --> 00:00:10,800 Speaker 2: You, very good morning to you. Thank you for having. 5 00:00:10,600 --> 00:00:12,520 Speaker 1: Me, not at all. I note you're on Cyndi Lauper's 6 00:00:12,520 --> 00:00:14,200 Speaker 1: world tour at the moment. She got a very good 7 00:00:14,200 --> 00:00:16,319 Speaker 1: write up as reading in the Australian Press yesterday. She 8 00:00:16,360 --> 00:00:18,599 Speaker 1: seems to still at the age of seventy, whatever she is, 9 00:00:18,640 --> 00:00:20,520 Speaker 1: she still still seems to be as good as she 10 00:00:20,560 --> 00:00:21,000 Speaker 1: ever was. 11 00:00:22,720 --> 00:00:27,960 Speaker 2: She's absolutely she absolutely loves it. The audiences are loving it, knows. Yeah, 12 00:00:28,040 --> 00:00:30,960 Speaker 2: it's a very very successful farewell to her for her, 13 00:00:31,000 --> 00:00:32,000 Speaker 2: which we're very proud of. 14 00:00:32,640 --> 00:00:36,000 Speaker 1: Whether it be fashion or Cyndi Laupol or any stage show. 15 00:00:36,040 --> 00:00:38,440 Speaker 1: What I mean, the change you must have seen as 16 00:00:38,520 --> 00:00:43,080 Speaker 1: dramatic in the ability of tech, lighting, staging, the wow 17 00:00:43,240 --> 00:00:46,080 Speaker 1: factor so it's not just a person in their guitar anymore. 18 00:00:48,479 --> 00:00:50,920 Speaker 2: Yeah. Well, when I sort of came into the world 19 00:00:50,920 --> 00:00:53,920 Speaker 2: of creative directing about twenty years ago is when technology 20 00:00:54,000 --> 00:00:56,520 Speaker 2: really merged with everything, which meant there were so many 21 00:00:56,560 --> 00:01:02,560 Speaker 2: more possibilities to create worlds and transform music into visuals, 22 00:01:02,640 --> 00:01:05,440 Speaker 2: you know, So that's really sort of been my thing 23 00:01:05,520 --> 00:01:09,040 Speaker 2: since I started years ago in two thousand and two 24 00:01:09,080 --> 00:01:12,520 Speaker 2: in Las Vegas. So visuals with music and I just 25 00:01:12,560 --> 00:01:15,480 Speaker 2: seem to connect with as artists and companies that really 26 00:01:15,520 --> 00:01:19,600 Speaker 2: want to elevate creative and I think technology is a 27 00:01:19,680 --> 00:01:23,480 Speaker 2: great way to do that because it really brings people 28 00:01:24,080 --> 00:01:27,880 Speaker 2: closer to an experience that they can have, which is 29 00:01:27,880 --> 00:01:30,320 Speaker 2: what people want. Now we know they want an experience, 30 00:01:30,400 --> 00:01:33,520 Speaker 2: not to just sit and watch a show as. 31 00:01:32,840 --> 00:01:34,840 Speaker 1: You go now what I like to bring me Sure, 32 00:01:35,040 --> 00:01:37,600 Speaker 1: as you go into the fourth round of Wearable Lots, 33 00:01:38,160 --> 00:01:39,960 Speaker 1: you're feeling the pressure. Do you have to come up 34 00:01:39,959 --> 00:01:41,959 Speaker 1: with something bigger, bitter and broader every year? 35 00:01:44,400 --> 00:01:46,680 Speaker 2: Yeah? I don't feel the pressure though. It's such a 36 00:01:46,680 --> 00:01:50,960 Speaker 2: pleasure to It's great to have a wonderful creative forum 37 00:01:51,000 --> 00:01:54,320 Speaker 2: where every year it's fresh, every year it's different, but 38 00:01:54,440 --> 00:01:57,120 Speaker 2: yet we always hold on to the DNA because the 39 00:01:57,160 --> 00:01:59,400 Speaker 2: designs come from all over the world and they're different. 40 00:01:59,440 --> 00:02:03,040 Speaker 2: So we really work and set off of that creativity 41 00:02:03,200 --> 00:02:05,760 Speaker 2: to bring something new and fresh to the audience and 42 00:02:05,880 --> 00:02:10,600 Speaker 2: surprising every year here in New Zealand. So it's really 43 00:02:10,639 --> 00:02:13,440 Speaker 2: a pleasure to be able to be that creative and 44 00:02:13,480 --> 00:02:14,680 Speaker 2: bring that to an audience. 45 00:02:14,840 --> 00:02:17,120 Speaker 1: Fantastic, looking forward to it as always go well well. 46 00:02:17,120 --> 00:02:18,680 Speaker 1: The fourth letter on this year, of course will the 47 00:02:18,680 --> 00:02:21,000 Speaker 1: wearable Outs. It's a big ticket item and well which 48 00:02:21,639 --> 00:02:24,880 Speaker 1: goes like that Brian Burke, who's the creative director of course. 49 00:02:25,320 --> 00:02:28,240 Speaker 1: For more from the mic Asking Breakfast, listen live to 50 00:02:28,320 --> 00:02:28,880 Speaker 1: news talks. 51 00:02:28,919 --> 00:02:32,080 Speaker 2: It'd be from six am weekdays, or follow the podcast 52 00:02:32,120 --> 00:02:33,000 Speaker 2: on iHeartRadio.